CEO SLEEPOUT
Print executives Sleepout for homelessness In mid-June, leaders in business, community and government slept without shelter on one of the longest nights of the year to help change the lives of Australians experiencing homelessness. Some of the print industry’s executives also took part in the Vinnies CEO Sleepout, showing their support for homelessness. The Lamson Group CEO Rodney Frost, who took part in his 13th CEO Sleepout this year, raised $20,878 at the time of writing, surpassing his goal of $20,000. Frost, whose father Arthur was homeless as a young man with a tough upbringing, was humbled by the support he received. HP Australia and New Zealand vice-president and managing director Michael Boyle, who participated in his first CEO Sleepout this year, raised $5,344 at the time of writing, also surpassing his target of $5,000. SOS Print + Media Group Australia general manager Michael Schulz, who also participated in his first CEO Sleepout this year, raised $5,739 (at the time of writing), surpassing his goal of $5,000). IVE Group, which was one of the event sponsors of the 2021 CEO Sleepout, had five of its staff at hand to support the event. Its data-driven communications account managers Ashleigh Wilson (Boyling) and Jennifer Bell, account director Cassandra Beal, account manager Susan McMechan and customer service representative Rosie Palmer volunteered their services at the Sleepout.
42 | AUSTRALIAN PRINTER JULY 2021
HP’s Michael Boyle participated in his first CEO Sleepout this year
The Lamson Group’s Rodney Frost took part in his 13th CEO Sleepout
Business leaders slept without shelter on one of the longest nights of the year
SOS Print + Media Group Australia’s Michael Schulz was also a first-timer
(l-r) IVE Group’s Cassandra Beal, Rosie Palmer, Jennifer Bell, Susan McMechan and Ashleigh Wilson (Boyling)
Executives roughed it out for the night with cardboard and sleeping bags
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