Australian Hotelier June 2021

Page 20

Oxford Tavern’s in-house delivery was so popular that some weeks of the lockdown did better trade than pre-COVID weeks.


A direct order

A new survey suggests consumer sentiment is swinging away from third-party delivery apps, as patrons want to support local venues directly with their at-home dining options THIRD-PARTY DELIVERY apps such

conducted by SevenRooms of more than

use third-party delivery apps due to the

as Uber Eats and Deliveroo have had

1000 Australians across the country found

high costs involved, while others have

a huge burst in popularity and usage

that the majority (63 per cent) wanted

viewed a take-up of the apps as necessary

with the Australian public in the last

to do all they could to directly support

so as to not miss out on the increasing

few years. Research from Roy Morgan

local restaurants. The same percentage

takeaway market. But with evidence

shows that nearly one in five Australians

of survey participants also believed that

suggesting that Australian consumers are

were using a meal delivery service

these third-party apps charge too much,

moving away from the apps to support

app in early 2020 – before the COVID

and that it’s cheaper to order directly with

venues locally, an argument is being made

pandemic boosted the usage of these

a local venue.

for venues to set up their own takeaway

apps even further, as on-premise dining

Anecdotally, there were suggestions

and delivery capabilities.

was restricted for large periods of the

that this change in sentiment began the

year across the country.

longer the pandemic went on in 2020,

– in a direct-is-best approach. This was

These apps have gained popularity

“We believe – as do many venues now

with the public’s awareness of just how

overwhelmingly reflected in our research,

swiftly in the last few years – Roy Morgan

much hospitality venues were suffering

too, which found that almost half of

suggests Australian user numbers doubled

from trading restrictions. The fact that

Australians (44 per cent) would be more

between mid-2018 and the beginning

delivery apps take between 25-35 per

likely to order through a venue’s own app

of 2019 – but new research suggests

cent commission on orders did not help

or platform than a third-party platform,”

consumer sentiment towards these apps

with the change in sentiment.

stated Paul Hadida, general manager –

is starting to turn against them. A survey

Many publicans have been reticent to

something new to cheer about!

Australia, for SevenRooms.