Oxford Tavern’s in-house delivery was so popular that some weeks of the lockdown did better trade than pre-COVID weeks.
TAKEAWAY AND DELIVERY
A direct order
A new survey suggests consumer sentiment is swinging away from third-party delivery apps, as patrons want to support local venues directly with their at-home dining options THIRD-PARTY DELIVERY apps such
conducted by SevenRooms of more than
use third-party delivery apps due to the
as Uber Eats and Deliveroo have had
1000 Australians across the country found
high costs involved, while others have
a huge burst in popularity and usage
that the majority (63 per cent) wanted
viewed a take-up of the apps as necessary
with the Australian public in the last
to do all they could to directly support
so as to not miss out on the increasing
few years. Research from Roy Morgan
local restaurants. The same percentage
takeaway market. But with evidence
shows that nearly one in five Australians
of survey participants also believed that
suggesting that Australian consumers are
were using a meal delivery service
these third-party apps charge too much,
moving away from the apps to support
app in early 2020 – before the COVID
and that it’s cheaper to order directly with
venues locally, an argument is being made
pandemic boosted the usage of these
a local venue.
for venues to set up their own takeaway
apps even further, as on-premise dining
Anecdotally, there were suggestions
and delivery capabilities.
was restricted for large periods of the
that this change in sentiment began the
year across the country.
longer the pandemic went on in 2020,
– in a direct-is-best approach. This was
These apps have gained popularity
“We believe – as do many venues now
with the public’s awareness of just how
overwhelmingly reflected in our research,
swiftly in the last few years – Roy Morgan
much hospitality venues were suffering
too, which found that almost half of
suggests Australian user numbers doubled
from trading restrictions. The fact that
Australians (44 per cent) would be more
between mid-2018 and the beginning
delivery apps take between 25-35 per
likely to order through a venue’s own app
of 2019 – but new research suggests
cent commission on orders did not help
or platform than a third-party platform,”
consumer sentiment towards these apps
with the change in sentiment.
stated Paul Hadida, general manager –
is starting to turn against them. A survey
Many publicans have been reticent to
something new to cheer about!
Australia, for SevenRooms.