SHIFT TO AT-HOME COFFEE CONSUMPTION CONTINUES
ROBOTICS AND STICK VACS REMAIN PREFERRED CHOICE
INCREASING CONSIDERATION OF ENERGY EFFICIENCY MOTHER’S DAY
TOP APPLIANCE GIFTS
EVERY WINE LOVER SHOULD BE ABLE TO ENJOY THEIR WINES IN THE IDEAL CONDITIONS, AS ORIGINALLY INTENDED BY THE WINEMAKER.
VINTEC CABINETS HOLD YOUR WINE AT ITS PERFECT STORAGE TEMPERATURE, PROTECTED FROM THE WORLD AROUND THEM.
JUST SO WHEN THE TIME IS RIGHT, THIS HISTORY CAN BE SHARED, IN PERFECT CONDITION AT THE PERFECT TEMPERATURE.
VINTEC.COM
HOW WILL YOU ADD TO YOUR WINE’S STORY?
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The latest interest rate rise did not come as a surprise to many, but with economists predicting at least three more rate hikes in 2023, what will this mean for the general economy and the retail industry more specifically?
Data from the Housing Industry Association (HIA) has confirmed that lending for new homes has hit its lowest level since November 2012, down 62.4% since its peak in January 2021, with predictions that additional rate rises will further erode market confidence and accelerate the downturn.
More worryingly, there are significant lags between a change in the cash rate and its impact on the economy, according to HIA chief economist, Tim Reardon.
“In this cycle, it will take up to 18 months before the impact of the May 2022 rate increase fully flows through to employment in the sector… Interest rates are not the only tool at governments’ disposal to address the inflationary problem,” he said.
Newly appointed National Retail Association (NRA) CEO, Greg Griffith believes it is the perfect time for the RBA to “stop, wait and watch” as rate hikes take gradual effect.
“Consumer spending took a nosedive in December, dropping 3.9% and breaking
an 11-month streak of recorded growth. Now we’re over the festive season high, consumers are curtailing their spending habits and the retail sector is fully reliant on consumer spending. While large retailers may cope with slowed economic growth, a downturn would hit small businesses much harder,” he said.
Speaking of large retailers, JB Hi-Fi reported record sales and earnings growth for the first half of FY23, while Myer managed to deliver its best sales result since 2004 in the first five months of the current financial year. But can this growth be upheld throughout 2023? Especially given Black Friday and Christmas would’ve been significant drivers of spend during the reported period.
In our Mother’s Day Feature, suppliers expect value for money to be the major drawcard for gift givers this year, following a strong sales period in 2022. Read more from page 50.
Only time will tell if appliance and CE retailers – and their supply partners – will be resilient enough for the road ahead.
The Intermedia Group takes its corporate and social responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities.
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Editor Emily Bencic
De’Longhi has upgraded the popular Eletta Explore fully automatic coffee machine to accompany consumers on an exploration of almost endless varieties of hot, cold and and now cold brew coffee at home. A first on a De’Longhi fully automatic coffee machine, Cold Extraction technology makes cold brew drinks in minutes at the touch of a button. The enhanced design now features more than 50 onetouch drinks out of the box and it is fully compatible with the Coffee Link app, which also gives users instant access to more than 100 hot and cold creative coffee and milk recipes, as well as opening the door to the Coffee Lounge for an even richer coffee experience.
EDITOR’S NOTE
03 A cautionary tale
All signs lead to changes in consumer spending.
NEWS
06 David Jones acquired by Anchorage Capital Partners Bringing it back under Australian ownership after being acquired by South African Woolworths Holdings in 2014.
08 Shriro appoints new national sales manager James Malone brings over 15 years of experience in business development, sales leadership and divisional management roles.
12 Harvey Normal Commercial partners with BPS Global
To deliver a range of automation technology at its new $14 million purpose-built facility at Casula in Sydney’s southwest.
14 Winning Group opens distribution centre with 5-Star Green Star rating
The size of the new Queensland DC is a significant increase from the Brisbane site, featuring 54 loading docks.
16
Jura hosts annual conference with 150 attendees
The conference was an opportunity to hear about Jura’s innovations including new coffee machines and accessories, the latest iteration of the J.O.E. app and POS concept.
FEATURES
19 Home Café
The coffee machine market continued its trajectory of value growth in 2022 with manual machines instrumental in delivering this result, although fully automatic was the fastest growing segment.
31 Floorcare
Floorcare volume was flat in 2022, although revenue was up, led by a growing shift toward robotics and wet and dry types.
41 Room Heating
Price and efficiency are the two most important factors of consideration for consumers buying an air conditioner. Performance and capacity come out on top for portable heater purchases.
50 Mother’s
The diverse collection of benchtop appliances contracted in 2022 with the greatest source of decline coming from food preparation, although this was offset by strong demand for air fryers and rice cookers.
58 Pick of the crop
Smeg Galileo multi-cooking technology, Vintec wine cabinet and Smeg bean-to-cup coffee machine.
Leading private equity firm, Anchorage Capital Partners will acquire the David Jones business, bringing it back under Australian ownership. David Jones was acquired by South African based Woolworths Holdings Limited in 2014.
Anchorage has extensive experience in retail and consumer investments over 25 years and a strong track record of investing in businesses to accelerate growth and achieve strategic and financial objectives. With Anchorage’s experience, capital commitment and investment, David Jones will continue to execute its Vision 2025+ strategy to capitalise on its market position and brand value.
A spokesperson for Anchorage said the firm is thrilled to announce this landmark acquisition of a distinguished Australian retailer.
“David Jones has a storied history, immense brand value and unparalleled assets—including an attractive retail footprint, a loyal customer base, and dedicated employees,” the spokesperson said.
“The Anchorage team will work closely with CEO Scott Fyfe and the talented David Jones management team on the next phase of its transformation. Under this team’s stewardship, David
Jones is now profitable, cash-generative, and self-funding, and we are confident in David Jones’ next chapter as the retailer of the future with a seamless omnichannel experience.
“This transaction aligns with Anchorage’s investment strategy and its successful track record of executing complex carve-outs. We look forward to leveraging our deep industry expertise, hands-on approach with management, and continued investment to drive key initiatives to grow the business and deliver sustainable future performance.”
David Jones CEO, Scott Fyfe said the leadership team at David Jones is thrilled to have the support and financial commitment of such a well-respected owner in Anchorage.
“Together, we see many opportunities to optimise value and innovation in the David Jones business as we enter a new phase of growth. David Jones has been through a significant transformation, driven by our Vision 2025+ strategy, and I look forward to working with the Anchorage team to further enhance the leadership position of David Jones in Australia as the nation’s leading omnichannel retailer and one of its most loved and longstanding brands.”
Smeg Australia has appointed Gabriele Flisi as Victorian state manager, following the recent departure of Norm Marnie.
Flisi joined Smeg over 10 years ago at the company’s headquarters in Guastalla, northern Italy. Prior to arriving in Australia in 2013, Flisi held a financial management role with Smeg UK. Roles in finance and major and small appliance business development followed in Australia.
He was most recently appointed divisional manager of agency, heading up Smeg’s MDA agency business, a role which he will retain in addition to Victorian state manager.
Smeg Australia managing director, Wayne Campbell said, “As well as energy
and commitment, Gabriele also brings a wealth of knowledge across major and small domestic appliances and a strong background in financial management and product strategy and development.
“Gabriele will be instrumental in growing our business in Victoria as we embark on our 75th anniversary, a year of significance in terms of product launches and growth expectations.”
Speaking of his appointment, Flisi said, “I’m looking forward to working more closely with the strong and impressive Victorian team to continue to drive growth of both the major and small domestic appliance business as well as the Smeg brand as we celebrate our 75th anniversary.”
Located in Collingwood, Smeg’s Victorian office accommodates major and small appliance retail, commercial and admin staff. The showroom is open for customer visits, events and product demonstrations.
Smeg Australia has appointed Gabriele Flisi as Victorian state manager. He also retains his role as divisional manager of agency.Winning Group, CEO, John Winning has announced the global debut of Human Kind 2023, a three-day summit bringing together industry leaders and changemakers, taking over Sydney’s Luna Park for three days from March 16 to 18, 2023.
Human Kind will raise money for charity AIME, a dynamic mentoring program supporting Indigenous and non-Indigenous students through secondary school and into university, employment or further education. The summit will feature an extensive line-up of events hosted by global
heavy-hitters from world-leading neuroscientists to thoughtprovoking artists and others who have achieved personal and collective feats.
Among the 50-person line-up announced are local leaders and champions of change including Need Brockmann, Ronni Kahn, Mark Bouris, Sarah Ellen and Guy Sebastian and international leaders including global health leader, Wim Hof, comedian, actor and writer, Jim Jefferies, one of the World’s 50 best business school professors, Scott Galloway, creator of Wordpress, Matt Mullenweg and internationally renowned musician, comedian, writer and actor, Reggie Watts.
Human Kind founder and Winning Group CEO, John Winning said, “Over 12 months ago we updated our company mission to better reflect our intention to use our business ecosystem for good and to create the best experiences in the world, for the world - for our people, our customers, our communities and for the planet.
“I am so excited to be bringing a plethora of stimulating experiences and building a community of incredible artistic talent, attendees and some of the greatest minds on the planet together in one place to create a fun and imaginative space where people can dream big, make meaningful connections, and enjoy some world-class arts, whilst giving back.”
LG general manager for consumer electronics – national sales, David Smith has left the company after 20 years of service. Smith started at LG as NSW account executive and was then promoted to NSW sales supervisor, which led to his promotion to NSW state sales manager before filling the position as general manager of consumer electronics – national sales.
“David’s career at LG Electronics has been built over many accomplishments and successes over his 20-year journey. His contribution over this time is a true reflection of his character and emotional connection to our business which has been a key influence to where our consumer electronics business is today,” LG Electronics sales director of consumer electronics, Murray Richardson said in a statement shared with Appliance Retailer.
“David is well-respected within LG Electronics and always will be. He has made many
friendships along the way which will no doubt carry forward into the next chapter of his life. He is highly recognised within the industry with many customers respecting his business ethics over the years. David will certainly be missed by Team LG and I sincerely wish him every success for his career in the future.”
Prior to joining LG, Smith started his CE career at Sharp, where he spent six years in several sales roles.
Beko has promoted national field sales manager, Eddie Gaymer to national sales manager, following the departure of Dan Pittman, who had been national sales manager for Beko for four and a half years. He has since taken up a senior role outside the industry.
“Dan was instrumental in building the Beko business in Australia during his tenure, and we thank him for his efforts and wish him the best of success into the future. Eddie has been promoted into this critical role, having been coached by Dan for the role over the last few years,” Beko said in a statement shared with Appliance Retailer.
Gaymer has been with Beko Australia and New Zealand for over seven years in various sales, product training and development roles.
“His deep knowledge of product, great sales and analytical skills combined with a passion for building positive relationships will see him lead our national sales team to achieve our future growth aspirations,” the statement continued.
Winning Group, CEO, John Winning announcing the global debut of Human Kind 2023, a three-day summit bringing together industry leaders and changemakers.Eurolinx has recently opened its new Melbourne showroom in Hawthorn, relocated from Camberwell which was vacated during lockdown in 2020.
The showroom showcases ILVE cookers, built-in appliances and rangehoods, Artusi outdoor solutions including BBQs, beverage centres and outdoor kitchens, as well as Fhiaba luxury refrigeration and wine cellars.
The space also incorporates a working kitchen for retailer training and post-purchase cooking classes fitted out with ILVE Majestic and Professional Plus series cookers as well as the Ultra Combi, Quattrocento 400°C compact ovens and latest built-in TFT 60cm oven.
“Re-opening the Melbourne showroom was always a matter of time; however, it was important for us to select the right place and more importantly, the right location,” Eurolinx marketing manager, Daniel Bertuccio said.
“Our new space is perfectly situated and surrounded within a short distance from at least one store of all our retail partners in Melbourne including E&S, Designer Appliances, Harvey Norman, The Good Guys and Winning Appliances making it the perfect extension of their showrooms with a focus on the ILVE Agency product range and bespoke cookers.”
ILVE RAL custom and standard colour cookers are on display, as well as Fhiaba refrigeration in metallic.
Shriro has welcomed James Malone as national sales manager. Malone brings over 15 years of experience in business development, sales leadership and divisional management roles, most recently as third-party logistics (3PL) commercial manager for Winning Services.
He held several other roles with the Winning Group including as senior partner relationship manager, general manager of Appliances Online Commercial and partner relationship manager of Appliances Online.
In his new role with Shriro, Malone is responsible for the national retail merchant network, managing the national sales team, overseeing sales and marketing, as well as product strategies, and seeking new growth opportunities.
“I am looking forward to sinking my teeth into this exciting role and ensuring the Omega and Robinhood brands remain a trusted choice by Australian consumers,” Malone said.
Shriro has welcomed former Winning Services commercial manager, James Malone as national sales manager.
Bamix has launched its new website as part of its brand relaunch, which also incorporated a 26-week cinema advertising campaign that ended on 26 January 2023. The cinema campaign has proved to be successful to date with a noticeable increase in website visitors and time spent on the website.
The new bamix website offers a completely new look and feel, providing more information and easier navigation for customers. It is easy to find items by bamix model range and accessories, a list of bamix approved service agents and support, stockist by location with full contact details, information about the brand, product care instructions, links to social media channels, and the bamix video currently screening in cinemas.
DKSH Australia – distributor of bamix – brand manager, Darren Sharvell said, “We will also increase the frequency of our eDMs to our retail network database, which is a small part of the overall plan to revitalise the bamix brand and products. In 2023, bamix plans to release new immersion blenders for specific retail channels, as well as other game-changing models.”
Bamix invented the immersion blender and has 65 years of global market experience. It is 100% made in Switzerland and the products are equipped with an AC motor that offers a lifetime warranty (with the exception of the commercial model).
“Each bamix comes with some accessories, depending on the model. These accessories include items such as a multi-purpose blade, whisk blade, beater blade, mincing blade, grinder, Slicy, processor, jug and beakers.”
Bi-Rite has appointed Michael McCaffrey to the newly created role of development and operations manager, reporting to chief operating officer, Hamza Hussein and CEO, Abdul Kayum Sacur.
McCaffrey’s background within the appliance industry spans over a decade, primarily on the supplier side, including almost eight years with Glen Dimplex. He was also group manager of business development at BSR Group for two and a half years.
His new role includes responsibilities around store visits incorporating support in ranging, merchandising, business analysis and planning, additionally taking on operational responsibilities within the support office.
“The focus of Bi-Rite support office is to provide our membership and supplier partners additional value with meaningful changes in our ongoing effort to drive efficiency, quality, forward planning, ultimately leading to growth,” Sacur said in a statement shared with Appliance Retailer.
“Michael has previously engaged with our business both at a member and support office level and we are excited to have him as part of our team moving forward.”
Ambertech has acquired the distribution business of Convoy International in a deal valued at up to $3 million.
Ambertech managing director, Peter Amos said, “We are pleased to be adding prestigious Convoy brands to our portfolio such as NAD, Bluesound and JBL Home. These brands allow Ambertech to expand our solutions for residential installers and specialist Hi-Fi dealers and consolidates our position as the supplier of choice to these markets.”
Ambertech chief operating officer, Robert Glasson added: “Convoy is a business that we have been following for many years. Identifying premium brands, strategic relationships and quality people remains key. Our operations team will now work towards a successful completion and integration of the Convoy business.”
Brands formerly supplied by Convoy that are transitioning to Ambertech are now available to order.
“ THE NEW BAMIX WEBSITE OFFERS A COMPLETELY NEW LOOK AND FEEL, PROVIDING MORE INFORMATION AND EASIER NAVIGATION FOR CUSTOMERS.”Ambertech has acquired the distribution business of Convoy International in a deal valued at up to $3 million. Bamix products are 100% made in Switzerland and offer a lifetime motor warranty.
Harris Scarfe has opened its new Home store at Chirnside Lifestyle Centre in Melbourne’s east with exclusive designer and ambassador, Shaynna Blaze and ambassador Olympian, Giaan Rooney attending the opening event.
Harris Scarfe Home Chirnside has created 20 jobs for the local community with the store measuring 2,000 square metres. The Home format is focused on Harris Scarfe’s homeware ranges in cookware, food preparation and electrical appliances, dining and entertaining, plus manchester for bed and bathroom and a growing range of home décor.
Harris Scarfe CEO, Graham Dean said the new store is a welcome boost for the local economy. “We’re excited to extend
our footprint in Melbourne’s east and welcome our latest Home store to our network. Chirnside is the 26th Harris Scarfe store in Victoria and showcases all our latest developments in store design and visual merchandise.”
Spotlight Group executive deputy chairman, Zac Fried said the development demonstrates the group’s continued commitment to growing the brand. “We have a long-term strategy in place for the growth of Harris Scarfe and we look forward to continuing to support the brand as it develops. This new Home store demonstrates the flexibility of the concept, launching only a few weeks after the grand opening in Blacktown of a full line store which included apparel, intimates and footwear.”
Officeworks has appointed Nikala Busse as its inaugural chief information officer (CIO) to lead its technology team and ongoing digital innovation.
Busse joins Officeworks with experience leading IT teams to deliver transformation and innovation projects, most recently with Transurban, as the general manager of customer platforms, and at Coles, where she held several senior positions focussing on improving customer and team member experience, increasing sales and reducing the cost of doing business.
Officeworks managing director, Sarah Hunter said, “I’m delighted to welcome Nikala to Officeworks at what is an exciting time for our business and our growing technology team.
“Nikala has successfully designed and led digital transformation projects for large, complex, consumer-facing organisations to address future business needs and will play an
important role in helping us make bigger things happen for our team and customers with strategic growth initiatives.”
The new CIO portfolio includes IT business operations, team member experience applications, platforms and networking, IT Print & Create, enterprise architecture, digital product and IT security and risk compliance.
Commenting on her new role, Busse said, “I’m excited to return to retail and to work in a business that is committed to its customers and team members. Officeworks has an excellent reputation for its culture, values, and people, which are hugely important to me.
“Already its evident we have an innovative technology team with plenty of opportunity ahead of us. I’m excited to work with the team on our future plans and to continue to develop our capability and culture, deliver on some significant tech enabled improvements for our customers, team members and operational processes, and continue to build our data, digital and e-commerce capabilities.”
Eshan Dissanayake has also recently joined Officeworks as head of IT security risk and compliance, reporting into the CIO. Dissanayake has significant experience in cyber security, most recently leading the Coles Group Information Security function.
Harvey Norman Commercial Division has partnered with automation integration expert, BPS Global Australia to deliver a range of automation technology at its new $14 million purpose-built facility at Crossroads Logistics Centre, Casula in Sydney’s southwest.
Owned by AMP Capital and leased by Dexus, Harvey Norman Commercial Division’s new 18,000 square metre state-of-the-art facility opens on the back of record growth and significantly expands its Stock Keeping Unit (SKU) capacity.
The facility will store more than 60,000 SKUs, compared to 20,000 SKUs at its current facility in Taren Point, across electrical, plumbing, air conditioning, hot water and home automation categories. Promotional products, mainly small appliances, will transition from Taren Point to Casula in February and March to align with new robotics to service Rewards Business customers. This will improve next-day delivery by increasing capacity from 1,000 ‘stock picks’ per day to 8,000.
Partnering with BPS Global Australia, Harvey Norman Commercial Division has invested in a broad selection of automation and technology to enhance and improve its supply chain and fulfilment operation. This includes Autonomous Case-Handling Robots by Hai Robotics, automated packaging machinery by CMC, narrow aisle trucks by Toyota Materials Handling and a state-of-theart Warehouse Management System (WMS) by Thomax Technology.
Harvey Norman Commercial Division proprietor, Alan Stephenson said, “We’ve experienced rapid growth across our service offerings in the past couple of years and have made the decision to invest significantly in our supply chain capabilities. By partnering with BPS Global Australia, we’re confident we have selected the right automation and tech suite for our operation and look forward to delivering the very best experience and service for our customers.”
BPS Global Australia managing partner and Harvey Norman Commercial Division project manager, Malcolm Druce added: “We’re delighted to deliver a full range of state-of-the-art technology for Harvey Norman Commercial Division as the organisation expands its fulfilment capabilities with a brand-new facility in Sydney. As part of Harvey Norman Commercial Division’s commitment to innovation, they have invested heavily in automation technology that will transform its operation and increase efficiencies, accuracies, and speed for its end consumers.” AR
Above: Harvey Norman Commercial Division’s new $14 million purpose-built facility at Crossroads Logistics Centre, Casula in Sydney’s southwest.L eading Edge Retail has launched a new online store designed to support its membership by expanding the operations of its appliances category.
Initially launching exclusively with Electrolux Home Products, offering appliances from Westinghouse, Chef, BeefEater, Vintec and Unilux, the online store appears on the Electrolux website as an option for customers shopping online.
“The idea behind the Leading Edge Appliances website started when we realised the huge growth potential in the referral sales leads from Electrolux, our largest vendor partner. We wanted to take advantage of this opportunity while at the same time, continuing to support our members by pushing sales to their businesses,” Leading Edge Retail CEO, Simon Lane said.
The online store is intended to drive additional brand exposure and revenue streams to Leading Edge Appliances members. Customers can choose local pick-up from any participating Leading Edge Appliances member stores. The profit from the sale will be paid to the store chosen by the customer for accepting the stock delivery, storage and facilitating the pick-up.
For home deliveries, participating members within 50km or within the postcode of the order will receive the profit from the sale that has occurred in their territory, whether they are directly involved in the sale or not. In cases where there are no participating members available to fulfil the order or located in the area, Leading Edge Retail will manage the sale and set aside a percentage of the profits that will be shared equally with all participating members and paid annually.
“The new website is an exciting opportunity for our members to reach more customers, earn more and grow their business with minimal effort and high returns. We will handle the marketing and technology support needed to run the online store,” Leading Edge Retail category manager for appliances, Cameron Harvey said.
At launch, members need to be approved Electrolux retailer partners and join the Leading Edge #LocalLikeUs program to become part of the website. The #LocalLikeUs initiative is designed to encourage customers to shop from local independent stores while helping Leading Edge Retail members attract and retain more customers.
Members who are part of the program are supported with marketing tools and national advertising campaigns to help boost brand awareness and sales.
Customers are incentivised to shop through the loyalty card program that gives them 5% discount on selected items whenever they show their loyalty card and purchase from any participating #LocalLikeUs store, including the Leading Edge Appliances website. They also have access to multisite gift cards.
“We are looking forward to adding other brands and supplier partners to the Leading Edge Appliances website in the future so that customers have more options to choose from and our members will continue to enjoy more sales,” Lane added. AR
Above: The Leading Edge Appliances online store has initially launched exclusively with Electrolux Home Products, offering appliances from Westinghouse, Chef, BeefEater, Vintec and Unilux.Winning Group has opened a new 45,750 square metre purposebuilt distribution centre in Wacol, Brisbane, targeting a 5-Star Green Star Design and As Built rating. The new DC is a significant increase from the group’s current Brisbane DC of 18,000 square metres and boasts 54 loading docks, ensuring future growth and expansion.
The DC will be the base of Winning Group’s logistics and end-mile business, Winning Services and continue to service the group’s business entities including Appliances Online, Winning Appliances, Andoo, Home Clearance, Rogerseller and Spence & Lyda, as well as third-party logistics partners, including iFit, Sub-Zero and Wolf.
Winning Services general manager, Mick Bunt said, “We are thrilled to be opening our new world-class distribution centre in Wacol, Brisbane, which is our largest DC in Winning Group’s history. As part of our mission to create the best experiences in the world, for the world, we are delighted to share this DC has a 5-Star Green Star Design and As Built rating.
“Our new Wacol DC is located just over 20km from Brisbane’s CBD, ensuring that our growing Queensland customer base will continue to receive our industry-leading service, for which we hold a world-leading Net Promoter Score. Providing legendary care is at the heart of what we do at Winning Services, not just for our customers, but also our team.
“The new DC will achieve key sustainability outcomes including energy reduction through solar panels, responsible building materials, diversion of construction and demolition waste, water efficiency and infrastructure for electric vehicles.
“We would like to thank our partners LOGOS and Vaughns Constructions for their continued support, as well as our supply partners, teams and customers. We look forward to continuing to provide our customers with our legendary care, from our new location in Wacol.”
The new DC will achieve key sustainability outcomes including energy reduction through solar panels, responsible building materials, diversion of construction and demolition waste, water efficiency and infrastructure for electric vehicles.
Winning Group head of sustainable business and CSR, Alice Kuepper commented, “We are proud that our new 5-Star Green Star Wacol distribution centre has been designed and constructed with people and the planet in mind. Our DC is also meeting all the operational waste requirements so that we can continue to facilitate the recycling of products and packaging for our customers. Since 2005, we have recycled more than 80,000 tons of appliances and electronics and in our DC, we have dedicated areas for sorting EPS, cardboard and soft plastic.”
LOGOS head of Australia and New Zealand, Darren Searle added: “We are thrilled to have partnered with Winning Services on this major distribution centre at our Wacol Logistics Hub and developed the specialty facility to marketleading standards, facilitating Winning Group’s growth in region.
“As the demand for ecommerce continues to grow, LOGOS’ role is to support its customers in fulfilling this demand through developing environmentally friendly, high-tech, specialty facilities that will facilitate sustainable long-term growth. We are proud that the facility is on track to achieve a 5-Star Green Star Design and As-Built rating, and that we were able to complete this distribution centre in a 10-month period.” AR
Winning Services general manager, Mick Bunt with the LOGOS team.
The conference was an opportunity for retailers to hear about Jura’s innovations including three new coffee machines, new accessories, the latest iteration of the Jura Operating Experience (J.O.E.) app and new online premium POS concept.
BY EMILY BENCIC
Jura Australia retail sales manager, Sylvia Occhipinti and Jura area manager, Larissa Göde presenting the GIGA 10 fully automatic coffee machine.
Jura Australia managing director, George Liakatos speaking at the product conference.
Jura recently held its annual conference in Melbourne with 150 attendees including staff, dealers, distributors, service partners and retail partners from around Australia, as well as New Zealand, Japan, and China.
There were also special guests from Jura headquarters in Switzerland including global CEO, Emmanuel Probst, head of international business for Australia, New Zealand, Africa and the Americas, Evelyn Fink, international service support manager, Reto Marbach and area manager, Larissa Göde.
Jura showcased three new fully automatic coffee machines expected to be available in Australia from March 2023.
Jura Australia retail sales manager, Sylvia Occhipinti and Jura area manager, Larissa Göde unveiled the new GIGA 10 fully automatic coffee machine. The GIGA 10 has two bean containers and two ceramic disc grinders to use different beans when making a hot or cold brew coffee. The worldfirst cold brew coffee lungo is made with cold bypass water for a refreshing and fruity beverage. The new panorama coffee display makes for a more user friendly and intuitive experience, allowing users to adjust the amount of coffee, milk and milk foam.
Jura Australia NSW account manager, John Herrera presented the new Jura J8 fully automatic coffee machine with a world-first sweet foam function for vanilla lattes and caramel cappuccinos. The sweet syrup attachment attaches to the frother so the syrup is fused together with the milk foam for an even blend start to finish. The syrup is only infused into the milk foam, not the shot of espresso, for a subtle sweetness.
The J8 also features a Coffee Eye that detects the position of the cup and automatically adapts the selection of beverages on the display. For example, the right spout is for milk-based coffees. There is also a new and more durable Professional Aroma Grinder 2+ with active grind monitoring. →
Felicity and Hans Vanderstadt (Camberwell Electrics). Tracey Cosgrove, Alison Riley, Mark Caval, Deb Simic and John Simic (BSR Group). Carene Myers, Carly Scott, George Karlovasitis and Lilli Gullo (Harvey Norman).In a fireside chat with Jura Australia managing director, George Liakatos, Jura global CEO, Emmanuel Probst shared his insights on the company’s innovative spirit, sustainability efforts and the newly opened Jura Campus.
“It’s about curiosity,” Probst said when asked about leading, rather than following, the market. “How can we make our product better to create new coffee solutions? How can we further develop our machines? How can we further develop our design philosophy? These three questions not only drive Jura as a company, but also me as CEO.”
When Jura releases new products, there is no time limit to develop new technologies in the predevelopment stage, according to Probst. “For example, RFID technology which controls our filters took six years to get right. Developing a new machine takes three years on average because you can only start development with components which we already know, but it happens by coincidence sometimes.”
Using the planet’s resources responsibly has always played a central role at Jura. Probst explains how this approach is incorporated into the development of products.
“We should not waste our resources – we should use them for as long as possible. Longevity is our goal. We strive for our machines to have the longest lifetime possible which is why we created our Hospitality Centres to help prolong the life of our machines. We recondition our grinders to give them a second, or even third, life. It is also about backwards compatibility – when we develop new machines or new components, we always think about how we can make the unit as backward compatible as possible,” he said.
The Jura Campus opened in Switzerland in July 2022, reflecting the company’s commitment to long-term investment in new technology.
“The Jura Campus has 102 test stations for faster development. Each station has two different coffee beans brought to the station by a robot. There are also two types of water – hard and soft – and four different voltages. We also have four special laboratories, one of them is specifically designed for acoustics. I believe the Z10 is the best example of the best sound design – you want to hear it, it’s freshly ground, not capsuled; but you don’t want to hear the frequencies. In another laboratory, we are testing the machine grinders and the goal is to have the most stable result as possible, and two other laboratories measure electromagnetic radiation,” Probst said.
What does the future hold for Jura? “It’s simple – better products. We want new coffee recipes, ease of use and to further develop our design.”
Jura Australia key account manager, Ann-Maree Macauley introduced the new ENA 4 fully automatic coffee machine. The new compact one-cup machine is the perfect solution for espresso lovers and those who like to enjoy strong coffee. The Intelligent Pulse Extraction Process (P.E.P.) optimises extraction time for short specialties and allows maximum flexibility when programming cup volumes. The new ENA 4 also comes with the new Professional Aroma Grinder now twice as fast and the ability to choose from three different aroma levels and specify the use of ground coffee.
Presenting the Premium POS Online for the first time outside of Switzerland was Jura HQ area manager, Larissa Göde.
“We successfully rolled out the Jura Premium POS about seven years ago complete with a full suite of coffee equipment and supporting information. With the Premium POS, we are already well-positioned in a physical distribution channel, but not for online channels,” she said.
“We are now introducing a Jura online shop-in-shop which can be easily integrated into existing websites and online stores. The design simulates a physical counter and lets customers browse through our product assortment. The content is managed centrally to ensure the information, videos and images are always up to date. There are also two new services – a cross-selling function that automatically recommends care products and shopping note which allows customers to generate a document of their product selection that they can take into the physical premium POS.” AR
The new Jura J8 fully automatic coffee machine features a world-first sweet foam function for vanilla lattes and caramel cappuccinos.
The coffee machine market continued its sustained trajectory of value growth, up 15% in 2022, according to the latest GfK data.
As in prior years, manual types were instrumental in delivering this result, which now accounts for over half of category revenue. However, the fastest growing segment in 2022 was in fact fully automatic types, up 26%.
Almost one-third of Australians (30%) prefer the coffee they make at home over a café brew, according to recent research from Canstar Blue. Further, 43% of people said they spend less money buying coffee outside the home since getting their coffee machine.
Canstar Blue survey respondents named performance and reliability as the number one consideration (24%), ahead of design (24%) and ease of cleaning (17%), closely followed by ease of use (15%) and taste quality (12%).
Consumers spend an average of $573 on a new coffee machine with close to half (48%) using their machine every day, while 17% don’t use their machine as much as they thought they would.
Leading Edge Group is seeing an uplift in coffee machine sales as budgets are squeezed.
“As interest rates rise and free cash shrinks, items like coffee machines are always seen as an instant cost saver, despite the sometimes hefty upfront cost,” Leading Edge Retail head of home appliances and audio visual, Cameron Harvey told Appliance Retailer
“Generally over time, the cost of a coffee from a machine will work out ahead of the average price of a coffee from a café.”
Harvey expects the category to grow not only in machines but accessory sales in 2023, as those currently using a capsule machine make the move to a manual or automatic machine, which creates a flow-on effect.
“Social media is flooded with coffee aficionados helping to bring in a new audience,” he said.
“A coffee machine is a very personal choice, whether it’s a capsule machine for convenience or the first-time drinker, a manual machine for those who want to perfect their barista skills or an automatic machine for the time poor who don’t want to give up on quality. Promotions such as free beans or in-home demonstrations help bring a different type of buyer in. Any promotions that remove objections or barriers to entry are well-received.”
Cold Brew in under 5 minutes.
Over the past 12 months, De’Longhi has seen increasing consumer interest in coffee and creating quality coffee at home.
“Australian coffee drinkers are gaining a deeper understanding of which type of machine best suits their taste, lifestyle, and desired coffee experience. The rising cost-of-living is also having an impact as coffee machines have become a cost-effective way to achieve the café experience at home,” George O’Neill said.
Cold brew coffee continues to rise in popularity, with recent De’Longhi research showing that onethird (33%) of Australians are currently drinking cold brew and 51% are interested in purchasing a machine to make cold brew at home.
“De’Longhi’s Cold Extraction technology and the smooth flavour of our cold brew expands coffee occasions beyond the morning ritual, offering a range of new coffee recipes, including cocktails and afternoon refreshments,” O’Neill said.
The new Eletta Explore Wi-Fi Connect, launching in March, provides up to 50 recipes including batch cold brew and combinations with the LatteCrema Cool system (cold milk foam), like cold brew latte.
“With Wi-Fi capabilities, consumers can connect their smartphones via the updated Coffee Link app to activate Bean Adapt technology for optimal grind and dose settings according to the bean type being used. The app also supports new functions of the coffee machine, including clusters, cold drinks, to-go and favourites. User profiles allow households to personalise and save recipes to enjoy the perfect cup every time.”
The Eletta Explore Wi-Fi Connect complements
De’Longhi’s latest release, the La Specialista Maestro with Cold Brew technology, which also responds to the desire for cold coffee beverages by producing cafe-quality cold brew in under five minutes.
ECAM45086T
` Easy to use touch control panel
` New Coffee Link app supports a range of new functions
` Up to 50 recipes can be created at the touch of a button, including hot, iced and cold brew coffee
` Cold Extraction technology delivers cafe-quality cold brew in under five minutes
` Bean Adapt technology recognises the chosen beans and ensures the optimal settings
RRP: $2,199
When it comes to retail training, in addition to face-to-face product training sessions with retail partners, De’Longhi develops high-quality video content that is shareable and easy to digest.
“These videos explain how the machines work and share insight into product design and features. The resources support the sales teams in understanding the machines and who they are best suited for, so they can best assist the customer.”
Building a strong omni-channel marketing program is important as consumers often conduct research online but many still prefer to go in store to see and touch the product and talk to someone faceto-face before making their final decision, according to O’Neill. “Both channels provide an important function and work to complement each other.”
Looking to the year ahead, O’Neill expects the consumer appetite for quality coffee at home will continue to increase. “Coffee is embedded within Australian culture. As the cost-of-living continues to rise, we anticipate people will be looking for ways to make the most of their investments. Purchasing a coffee machine is one way to lower the cost of your daily cup without compromising on quality. We see this as an opportunity to provide tools for our customers to develop their barista skills and explore new and styles of coffee.” AR
Get
creative with 40+ recipes, now with Cold Brew.
The coffee category continued to grow in 2022, and Smeg has seen a shift towards fully automatic coffee machines with one touch milk solutions and espresso machines with built-in grinders.
“Consumers are still taking their time to purchase as they want the best machine for their home. Therefore, we remain focused on improving our point-of-sale and online execution so that our customers have sufficient information to decide which machine best suits them,” Luca Duarte said.
Ease of use, results and flavour, together with design, are the resounding consumer requirements in the purchase decision. “Taking our bean to cup machine as an example, it has a simple push button panel, delivering a cup of
Smeg Fully Automatic Bean to Cup Coffee Machine Full Black BCC02FBMAU
` Steam wand
` Matte black finish
` 19 bar professional pressure
` Direct grind system with easy to remove brewing unit
` Six coffee recipes and two different strength settings RRP: $1,399
coffee in a matter of seconds. The machines also use a direct grind system, ensuring freshly ground coffee is used at every extraction.”
Face-to-face training remains a critical part of the Smeg training program, but with the introduction of the Smeg Learning platform, the company is able to reach retail floor staff more frequently. “With the platform, staff can quickly access product information whenever necessary.”
When it comes to marketing, Smeg uses various digital communication channels to share product and brand news with consumers from EDMs with new product information, recipes and sales promotions to social media posts.
“We also have a wealth of information on YouTube to assist consumers with product selection, how to get the best from their appliances and maintenance. In store, we constantly assess pointof-sale material to ensure we are communicating product features and benefits.” AR
Ease of use, results and flavour, together with design, are the resounding consumer requirements in the purchase decision.
Now fully automatic and manual users can indulge in the refreshing sweetness of Cold Brew in minutes, with the new De’Longhi Eletta Explore Connect and La Specialista Maestro.
Our research shows that decisionmaking is mostly made online with bricks-and-mortar stores used for final validation and price negotiation.
JURA George Liakatos Managing DirectorThe path to purchase for coffee machines remains similar to pre-Covid; however, the role of online is more important, according to Jura’s George Liakatos.
“Our research shows that decision-making is mostly made online with bricks-and-mortar stores used for final validation and price negotiation. The pre-purchase ‘consideration duration’ is shorter than pre-Covid with purchases being made within three months as opposed to up to two years previously,” he said.
Great tasting coffee and ease of use remain the most important considerations among consumers. “These two factors are integral to the design and philosophy of our products and our engineers always ask how we can improve the coffee quality and ease of use with each new product we develop.”
Jura GIGA 10
` Cold extraction process for cold brew beverages
` Two bean containers each with their own grinder
` New intuitive operation with touch panel in wide panoramic format
` Offering 35 specialty coffees – the widest choice of any Jura coffee machine
` Available in diamond black with chrome elements and redesigned cup grille
RRP: $5,490
The latest Jura coffee machines feature cold brew technology and a new coffee product using a world-first sweet foam. Jura will also introduce its new grinder, the P.A.G.2+, which actively monitors the grind consistency to ensure perfect results every time.
Sales training has long been a core focus at Jura and during Covid, the company was forced to re-think its approach. “We rolled out our global training platform – the Jura Academy – to our retail partners to ensure our program of sales training could be shared even when face-to-face training was not possible. This year will see the return of physical training events in conjunction with the digital tools we developed over the last three years,” Liakatos said.
Jura continues to invest in both online and in-store activities as it recognises that consumers use both when considering and finalising their purchases. “We are focusing our digital marketing investments on above-the-line activities to drive awareness and saliency of our brand. The bulk of our investments in-store are in improving our presence at point-ofsale with new fixtures and fittings.”
While Liakatos acknowledged the impact of inflationary pressures on the industry overall, he expects little to no change in coffee machine purchase intentions in the short to medium term.
“In fact, our tracking shows that intention has increased when compared to last year. We believe this stems from increased coffee machine usage in the home since the start of the pandemic. Consumers are constantly looking to improve and upgrade their coffee experience at home so will prioritise investments in this area. We remain cautiously optimistic for the coffee machine category for the remainder of 2023 and encourage our retail partners to share the same outlook,” he said. AR
BREVILLE Athena Kalos Category Manager – Coffee
Consumers are doing a lot more research and Breville is seeing the online research phase bleeding into online purchases.
“Consumers are looking for ease of use and a machine that takes the guesswork out of making a coffee but are not prepared to compromise on coffee quality. The manual machine category has experienced the greatest growth and is now the largest segment with over 50% share,” Athena Kalos said.
Mariah Monaghan Head of MarketingWith the rising cost-of-living, consumers are looking for ways to manage their spending, according to Nespresso’s Mariah Monaghan, and with café coffee increasing in price, capsule machines offer great value and can replicate café quality at home.
“Machines such as our Vertuo Next are popular for the café-style, double-shot experience they deliver at an affordable price,” she said.
Nespresso’s 2022 Australian Coffee Report revealed almost three-quarters (73%) of Australians were making coffee at home in some capacity last year, with 63% of those claiming to do so as part of a plan to save money. “As such, investing in a good coffee machine has been one of the ways that Australians have been paring back their spending without sacrificing on quality.”
Taste is the most important consideration in the purchase decision, closely followed by ease of use and design.
“At Nespresso we source the highest quality coffee and offer a wide range of choice. We recently developed a range for the Australian market specifically to be consumed with milk, our Barista Creations range,” Monaghan said.
“We also know great design is important, from the sustainability of the machine through to ease of use. Coffee machines are on display so it is important that it fits the home aesthetic.
“Consumers are doing a lot of research online to understand what’s available and compare models, but many are returning to stores before making a final decision.” AR
Vertuo Next & Aeroccino3
Milk Frother
` 30-second heat-up time
` Made from 54% recycled materials
` Wi-Fi capability and Bluetooth to connect to the Nespresso app
` Intelligent barcode technology reads each capsule to deliver the perfect extraction
` Café quality coffee choices including espresso, double espresso, long black, cappuccino and more
RRP: $389
“Most coffee machine purchases are made instore following extensive online research which leads consumers into stores to view the product, its quality and see demonstrations before making a purchase.”
When it comes to sales training, Kalos said online training and video content is the best way to scale educational resources for retail staff.
“However, face-to-face training in-store remains very important.”
While acknowledging the challenges in 2023 due to economic pressures both locally and globally, Breville expects the coffee category to hold its own as it is both a necessity and luxury. “Consumers are expected to continue to invest in their homes and in items which enhance their quality of life at home. The continued growth of the coffee category and the price a consumer is prepared to pay is evidence to this,” Kalos said. AR
` Puck for less mess and less fuss
` Intelligent dosing with 25 grind settings
` Assisted Tamp delivers a constant 10kg pressure
` Precision measure auto corrects the next dose
` Low pressure pre-infusion with 9 bar extraction
RRP: $1,199
NESPRESSOThe GIGA 10 is a premium automatic speciality coffee machine that sets a new standard in performance and pleasure. With two professional grinders for two different types of coffee, 35 hot and Cold Brew specialities, and the innovative Panorama Coffee Panel for optimum clarity, the GIGA 10 offers more choice than ever before. jura.com
‘ Freshly ground, not capsuled.’Roger Federer Swiss tennis icon and JURA brand ambassador since 2006
Miele has noticed growth in the coffee machine category, as more people work from home.
“With many businesses now using a hybrid work model, and coffee being a huge part of most people’s daily work routine, we’ve seen a demand for good quality coffee machines,” Joshua Hall said.
The most important feature of a coffee machine is delivering fresh coffee, intense flavour and perfect results every time. Miele’s AromaticSystem has flavour-conserving grinding and intelligent brewing to achieve best possible results. “Another key feature that is important to customers is easy cleaning. We have designed our coffee machines to automatically clean themselves after each use, so the consumer doesn’t need to.”
Miele places a large focus on education and training to ensure staff know every detail about the appliances. “We provide our sales team with the tools and information they need to thoroughly educate customers wanting to purchase a new coffee machine to ensure they choose one that best suits their needs.”
Commenting on the company’s outlook for the year ahead, Hall said: “We’re confident we’ll continue to see the coffee machine category grow in 2023. We know consumers will be looking for ways to cut costs and anticipate people will be swapping their daily takeaway coffee purchase for coffee at home.” AR
` Double Venturi system adds two bursts of steam to increase milk temperature and create a light creamy texture
` AromaticSystem means the brew chamber expands when water flows in allowing for coffee to be mixed thoroughly with water and for the coffee aroma to unfold
` New OneTouch for Two function allows two cups of latte macchiato or cappuccino, coffee or espresso to be made at the same time
` Coated with Miele’s CleanSteal splashback for easy cleaning, while the drip tray, water container and waste container are dishwasher safe
` Control and monitor the coffee machine via Miele@mobile app RRP: $2,499
EM4300K
` 15 bar pump pressure
` 58mm commercial size group head
` Auto shot café extraction to pour just the right amount every time
` Powerful steam wand produces velvety-smooth milk
` Designed and engineered in Australia
RRP: $329
Micaela Little
Senior Brand Marketing & Activation Manager
As hybrid working remains the dominant working model, at-home coffee demand continues to grow, especially in the premium manual machine segment, Newell Brands’ Micaela Little said.
“We’re seeing strong demand for manual coffee machines with many consumers moving from pod to manual, while others are trading up to a more premium machine with better performance, increased durability and enhanced style for their kitchen.
“Consumers are willing to invest in products that resemble sophistication and quality of commercial machines to achieve café quality coffee at home.”
Sunbeam remains agile when it comes to marketing, evolving to blend the in-store and online experience. “Our goal is to serve relevant content to those shoppers who are seeking more information about the product, including ratings and reviews and how-to videos. In-store point of sale material now directs the shopper to a digital experience where they can watch product videos.
With purse strings expected to tighten in 2023, Sunbeam believes it is well placed with a wide range of machines across many price segments. AR
Geoff Hannaford
Country Manager – Australia & New Zealand
Philips experienced strong sales of its fully automatic espresso machines during Covid, and this trend has continued even as people embrace a hybrid working arrangement.
“Consumers want machines that produce good quality coffee and are easy to use and maintain. Our Philips LatteGo has a tubeless milk frother that can be cleaned in under 15 seconds. The display is easy to use and understand, allowing consumers to customise and save their coffee favourites,” Geoff Hannaford said.
Consumers continue to purchase machines based on the information they read on brand pages and retailer’s websites. “We aim to provide the best online description with images and videos, encouraging customers to experience the product without physically visiting a store.”
Philips believes a hands-on approach is critical when it comes to sales training. “We always ensure our offline sales staff touch and feel the product and use it. Seeing the Philips LatteGo in action and just how easy it is to make a delicious cup of coffee is important.”
Originally launched online only due to global stock constraints, the Philips LatteGo is now expanding into bricks-and-mortar stores. “The online approach was due to the growth in ecommerce during the pandemic. A coffee machine is not a small investment, so most consumers still want to see the product in-person and obtain recommendations.” AR
EP4346
` Eight coffees to choose from, including latte macchiato, cappuccino and espresso
` LatteGo for easy cleaning in as little as 15 seconds
` Intuitive touch display to customise coffee length, strength and milk length
` Grinders made from 100% ceramic material
` Save favourite beverages with two user profiles
RRP: $1,199
MRSGFC18B
` 12 cup / 1.8L capacity
` Brushed stainless steel with satin black finish
` Thermostatic hotplate
` Glass with hinged lid carafe
` Keep warm function with auto shut off after 40 minutes
RRP: $99.95
Sheena Herath
Marketing Specialist – Seasonal & SDA
As some cafés and restaurants were forced to close or offer only takeaway service during lockdowns, consumers had the option to purchase their own coffee machine, making this category an area of growth for Morphy Richards.
“Consumers like to determine the strength of their coffee, be it with beans or with ground coffee, and the ability to set a timer so that their coffee is waiting for them when they are ready for it. Morphy Richards filter coffee machines provide these functions and are aesthetically pleasing as well,” Sheena Herath said.
Glen Dimplex has regular meetings with its sales and marketing teams, which incorporates product training, so key stakeholders are equipped with everything they need when visiting retail stores. “We also produce product training packs for our sales representatives to keep them updated with product features and benefits.”
In line with online shopping growth, Glen Dimplex continues to experience strong online sales. “Convenience and the impacts of the pandemic appear to be the major driver of online sales, although there is still a tradition of purchasing appliances in person.”
Glen Dimplex expects continued growth in its coffee machine range in 2023, as visiting the local café slowly becomes a luxury due to the increased prices of raw ingredients, according to Herath. AR
BY KYMBERLY MARTIN
Floorcare volume was flat in 2022, although revenue picked up 6%, led by a growing shift toward robotic and wet and dry types, reported GfK
Price is by far the biggest purchase decision factor, according to the latest data from ratings website Canstar Blue, followed by brand name and features while energy efficiency was well down the list. The average price households spend on a new vacuum is $368, owned for five years on average.
The changes in purchase behaviour have largely been driven by the introduction of more innovative products with consumers embracing new technologies and a willingness to pay for features they are learning to value. “Customers are also adapting to new types of floorcare products, like wet and dry vacuums,” Gaspar Xie said. “The mass clean capacity has attracted wide attention from our customers, especially among pet owners and new parents. We have watched the average selling price in the floorcare category increase over the last four or so years.”
With more time-poor consumers robotic vacuums have become the big mover. “Our range of Eufy products have customer-focused features such as an auto empty station, auto wash station with hot airdry function to keep the device spotless, powerful suction to clean up all mess, and AI path tracking technology to ensure every inch of the room will be cleaned efficiently and smartly.” An app monitors the cleaning progress and customises the route to suit individual needs, “a key why-buy”, he said.
A new premium range being released in March carries formal sanitisation accreditation said to be a first for the category. The Mach V1 Ultra is the world’s first cordless stick vacuum with a steam mop that can vacuum, mop, sterilise and self-clean.
The company has utilised a tailored, customerto-customer strategy with an understanding of each retailer’s unique trading and structural circumstances. “While we continue to focus heavily on this approach, we are introducing a new online training portal in the first half of 2023, that will be accessible to all our retail partners.”
With the aim of making learning engaging and interactive, the online training portal will provide participants with the opportunity to complete product courses and mini challenges. “Our goal is to streamline our training process as well as expand our audience reach.”
` First cordless stick vacuum with steam mop
` Eco-clean Ozone disinfection technology
` 16800Pa powerful suction power
` Up to 82 minutes runtime
` Auto-dry and sterilising cleaning system
RRP: TBA
Our range of Eufy products have customer-focused features such as an auto empty station, auto wash station with hot airdry function, powerful suction to clean up all mess, and AI path tracking technology.
While e-commerce will continue to be essential to accommodate those customers with an online buying preference most purchases are still made in-store. As a high-valued considered purchase, most customers still seek out the expertise and knowledge of well-informed retail staff to educate and inform them of key brand and product features, Xie said.
“The Eufy Clean range will continue covering all household needs in different ranges of prices and technologies. We are confident that the introduction of the new Mach range will deliver incremental sales opportunities and further broaden interest in premium floorcare products.” AR
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` Up to 120 minutes of runtime
` 150 AW
` Brush-roll clean
` Wall mount
` Fluffy and bristle nozzle
RRP: $799
Online search trends indicate that floorcare ranks highly in a consumer’s mindset and vacuum cleaners have the highest search volume year-onyear compared to adjacent categories with 30% of all searches. “Despite increasingly difficult economic factors, consumer demand for premium floorcare products remains healthy, as indicated by growth in higher average selling price products across battery handstick and robotic vacuum segments,” Mike Eagle said.
“Consumers are embracing innovations in robotic vacuum cleaners, choosing to opt for highly specified variants that offer integrated mopping, advanced obstacle detection and mapping with clean stations that enable the vacuum to self-clean,” he said. “Multi-functionality is a feature that is also growing in popularity, leading to a forecasted expansion of new products that cater to this need.”
Electrolux is responding to this trend and introducing a new range of products that have a greater focus on multifunctionality.
“Economic factors are not predicted to ease in the near-term leading to a forecasted contraction of consumer confidence which we expect will lead to a possible shift in floorcare market mix in demand for key segments like robotic, battery handstick and canister. Overall, demand volume is expected to soften, although overall market value may continue to rise slightly driven by NPI (New Product Introduction),” he said.
According to training manager, Michael Scuteri, product education is critical, and Electrolux wants to ensure that staff can help people in their everyday life. “Our approach to training will be focusing on how our technology enables staff to recommend the right product for that customer’s lifestyle,” he said. AR
DKSH Darren Sharvell Brand Manager“As we increasingly become a time-poor society, there has certainly been a stronger push towards the robotic vacuum from the features and convenience offered by premium models in the market, such as the Neato D8,” Darren Sharvell said.
“The easy to operate MyNeato app, good mapping/ zoning technology, the ability to clean at night, large on-board debris bins and auto-bin empty storage are key features consumers look for in a robotic vacuum.”
The company delivers training both in-store via its team and through short training videos that provide all the information and attributes of the Neato robotic vacuum line-up.
Sharvell said during the pandemic consumers became more focused with an increase in online purchasing across many categories and this trend continues to grow especially with technology products.
“We believe the robotic vacuum market will enjoy strong growth in 2023 as more robotic domestic products emerge, such as robotic pool cleaners and robotic lawn mowers. The cordless segment will still experience growth as these carry applications that robotic vacuums cannot perform, however the barrel vacuum will continue its sales decline.” AR
` LiDAR LaserSmart mapping and navigation
` Large 27.9cm brush for pet hair
` 21 CFM suction power
` 0.7-litre on-board dirt bin the largest capacity of all robotic cleaners
` Customised floor plan to identify areas to avoid RRP: $1,399
The value price canister segment in both bagged and bagless has sustained its biggest year-on-year growth result in five years with consumers often purchasing one to complement their existing multi-use handstick, according to Bosch.
“While we expect increased difficulty with tightening economic conditions, performance in the floorcare category is likely to remain consistent as people spend considerably more time at home working, entertaining and relaxing,” Chris Douge said.
He predicts floorcare shoppers will not hold back on purchasing and a more discerning path-topurchase will prevail with value principles driving purchase decisions.
“Products offering a trusted brand name, high perceived value, feature-packed inclusions and desirable price points will be the winners. With the Bosch value-packed Unlimited 7 on the way to complement the established German made Unlimited 6 offering, we are confident that Bosch has a strong range of floorcare products to satisfy this set of consumer needs.”
According to product manager, Hayley Martin, it is important that the consumer has a vacuum with great performance to allow them to clean the whole house efficiently. “The German made Unlimited range of multi-use handsticks provides extra flexibility thanks to a range of versatile accessories for accessing hard-to-reach areas. The exchangeable Bosch Power for All batteries allows for a longer runtime for larger homes and reliability is met by the 10-year motor guarantee,” she said. AR
Premium Barrel
1646AU
` Airbelt soft bumper system
` Anti-allergy design and Sensitive Choice Approved
` ET1 electronic power brush
` Parquet floor brush
` Stair and upholstery turbo brush
RRP: $1,595
Bosch Unlimited Series 7` Flextube with a 90-degree bending limit for cleaning under low furniture
` AllFloor DynamicPower brush with nozzle foot release
` Three power modes including turbo, auto and eco
` 10-year motor guarantee
` 18V 3.0Ah power for All Battery, exchangeable for extended runtime
RRP: From $599
Kristine Collins Product ManagerAccording to Kristine Collins, sustainability is a big influencer when it comes to purchase behaviour. “Some consumers are willing to pay for sustainably and ethically sourced products with sustainable cleaning methods not being added prematurely to landfill. Flooring is an investment and must be cared for correctly.”
She said the benefits of good indoor air quality are well documented and the filtration level of a vacuum cleaner helps contribute to this. “A vacuum cleaner with a high filtration rating may still have poor debris pick up which leaves allergens and dirt lurking in soft floor furnishings like carpet. SEBO is a Sensitive Choice Approved partner and our premium vacuum cleaners feature power brushes, effectively grooming the carpet pile releasing embedded dust, dirt and allergens allowing them to be effectively removed, improving carpet hygiene and indoor air quality.”
When it comes to staff training, education is key for both sales staff and end consumers. “There is not one vacuum cleaner that suits all floor types and surfaces with fibres and styles with niche cleaning requirements. It is important that the customer receives the vacuum that suits their specific application.
“Cost-of-living pressures may impact the purchase of discretionary items and services but a vacuum cleaner is a staple cleaning item in the home. SEBO will continue to bring sustainable and effective floorcare to market with a new product launching later in the year,” Collins said. AR
SEBO
The robotic floorcare category continues to grow and during the past 12 months, there was a significant shift to online purchasing. “As restrictions have eased and the comfort level of consumers returning to the in-store experience increases, the requirement to have a presence in all channels, where our consumer shops, remains a focus for us,” Malcolm Russell said.
“We have seen an increase in two-in-one products and recently launched the Roomba Combo j7+ robot vacuum and mop, the first hands-free two-inone, where the mopping pad automatically lifts up when the vacuum detects carpets or rugs,” he said.
“Our sales team and sales agent network, provide sales training in-store, in addition to a team who provide training to weekend staff as well demonstrating to consumers.”
According to Russell, the retail landscape is shifting, and the company is continually testing and reviewing, to find the right balance for its marketing investment.
“The in-store environment provides an opportunity to view various products, obtain information from staff and make an informed decision. However, consumer behaviour is dependent on individual comfort levels and preferences, as to whether they can get all that information via their own research online and word-of-mouth.”
He said the macro environment suggests that 2023 may be constrained due to inflationary and interest rate pressures. “Whilst it is difficult to predict what will happen, we will continue to invest in the category, the iRobot brand and new product throughout 2023.” AR
` The first hands-free vacuum and mop robot with a mop that lifts completely away from carpets
` Keeps carpets dry, automatically lifting mop up preventing wet mess
` PrecisionVision navigation identifies and senses objects like cords, socks and pet waste
` Four-stage cleaning that mops and vacuums at the same time
` iRobot OS pinpoints targeted areas and sets the cleaning solution
RRP: $2,199
` Innovative three-in-one function for ultimate flexibility
` Lifetime hygiene filter captures and filters 99.98% of all microscopic particles and allergens
` XXL floorhead adapts automatically to all floor types
` Varta Lithium-Ion battery with up to 60 minutes runtime
` Digital efficiency motor with 60% more suction power than Miele’s most powerful corded vacuum cleaner
RRP: $899
MIELE
Joshua Hall
Category Marketing Manager – Small Appliances
Overall, Miele’s floorcare category is still performing well and reaping the benefits from consumers spending more time at home and investing in quality appliances.
“Consumers are investing in vacuum cleaners that are high performing, built for longevity, simple to use and compact, with a growing demand for cordless handstick vacuums, with versatility, performance and ease of use key purchasing considerations for most consumers,” Joshua Hall said.
Miele aims to design appliances that suit all lifestyles with a focus on making products adaptable to a range of requirements. “Our Triflex HX2 offers multiple uses with its three-in-one design for versatile cleaning, ComfortClean feature for simple maintenance, and a lifetime HEPA filter.”
The company places a strong emphasis on education and training. Teams are provided with tools and information for educating customers wanting to purchase new floorcare appliances to ensure they choose a product that is best for their needs.
There has been an increase for in-store purchases, due to customers being able to test and use the products, as well as attend demonstrations at Miele Experience Centres.
“We expect 2023 will be a challenging year for many and anticipate consumers will be carefully considering their purchases to ensure they will stand the test of time, as well as meet their expectations around sustainability,” Hall said. AR
The changes over the last 12 months in robot vacuums specifically have been extremely positive for Ecovacs with unprecedented interest in the category locally, reflected in consumer response to its new X1 family of products.
“If we look at our research findings from 2022, more than 60% of those surveyed aspire to own a robot vacuum in the near future, and one in three will be wanting to own one in the next 12 months. Also, more than 80% of respondents are now open to home robotics if it helps take time away from chores,” Karen Powell said.
“In short, consumers are more interested in robot vacuums than they are televisions and coffee machines and the momentum is there for robot vacuums to become mainstream in 2023. Ecovacs is working hard to capitalise on this through innovation, a strong cleaning performance at a range of price points and an aggressive roadmap for the year ahead.”
She said in-person education remains a critical part of its sales process, which is where retail partners play an important role and offer consumers a significant advantage, which is even more important in robot vacuums than the broader floorcare category.
“Awareness of robot vacuum cleaners and the credibility of the category has only been on-track for the last five years or so, and we are still only at 6% penetration rate as an industry. There are still significant growth opportunities for brands that demonstrate innovation, reliability and offer a true lifestyle benefit.” AR
` Cleans more powerfully than any previous DEEBOT with 5000Pa suction
` Vibrating OZMO Pro 3.0 oscillating mopping system
` TrueMapping floor mapping and AI recognition of furniture and spaces with AIVI 3D
` Cleans on command with in-built AI voice assistant
` Charging station with auto emptying dustbin
RRP: $1,899
` Cleaning tower emptied every three months based on average household use
` Kompressor lever compacts dust and hair, removing tangled hair from the filter
` LG ThinQ monitors filter and battery status, runs diagnosis and cleaning history
` Power Drive mop nozzle removes dust from hard surfaces with three level water control
` Dual PowerPack delivers up to 120 minutes runtime
RRP: $1,699
LG Shannon Tweedie Marketing Manager – Home AppliancesAccording to LG, as Australians return to their routines they have shifted to daily tidying and quick clean-ups to keep on top of small messes rather than a whole house clean once a week.
The hybrid and work from home model has been a major catalyst for the trend of ‘choresnacking’, with people cleaning whenever it suits them throughout the day, according to Shannon Tweedie, and handstick vacuums are a popular choice for Australian chore-snackers, she said.
“The flexibility and convenience of a handstick vacuum is what makes the design attractive to consumers, whether it is for cleaning small areas or a full house clean,” she said. “The LG CordZero Allin-One tower handstick vacuum cleaner addresses the traditional bugbears of vacuuming including lack-lustre battery life, misplacement of accessories and the hassle of manually emptying the dust bin.”
When it comes to training, LG has taken a threepronged approach which includes one-on-one, online and retailer. The company intends to increase its profile within the vacuum segment with a comprehensive marketing campaign catering to online and in-person customers, covering the benefits of LG technology for consumers.
“In the last two years, we have also seen a massive increase in online shopping and purchases due to the pandemic. We know how important online research is for our categories and the convenience it offers to many customers who can explore their options through quick and easy online tools. As a result, we ensure the information online is relevant and all the right touchpoints are included to assist with the customer journey,” she said.
LG will continue to provide tools to support online sales and product research, such as detailed product pages with feature information and videos. AR
All Bissell product segments are growing, especially across our wet deep cleaning range as more consumers understand vacuuming is only dusting the top levels of most surfaces, according to Chris Egan.
“A recent shopper journey study conducted in Australia showed Bissell conversion from awareness to purchase exceeded all other brands,” he said. “Bissell portable deep cleaners especially are performing strongly supported by multiple model options for consumers, including the new SpotClean Max. Also, the Bissell CrossWave range is ideal for thorough hard surface cleaning and presents with the widest variety of models in the market.”
He said performance, ease of use and portability are focus areas for the company, along with a “reinvigorated approach” to sales training. “Our products require greater sales training than simple vacuums and face-to-face training was compromised during Covid.”
Although online sales grew during Covid, the desire to see products being demonstrated is important to the consumer which has become evident with strong bricks-and-mortar growth. “Our omni-channel marketing approach focuses on appealing to both online consumers and those seeking face-to-face retail engagement.
“The floorcare category won’t be immune to macro-economic pressures especially traditional vacuums where household penetration is saturated. The relatively lower household penetration of the wash sector means there is significant opportunity for retail to further grow this segment. Bissell’s strong relevance to heightened consumer awareness of sanitisation and deep cleaning is especially influential.” AR
McCulloch
` Multi-purpose steam cleaner
` Uses water heated to over 100ºC naturally cleans and sanitises a wide variety of surfaces
` Variable steam control, up to 58 psi makes for blasting away grease and grime.
` Two-year warranty
` 23 accessories
RRP: $499
Max Portable Deep Cleaner
3582F
` Quiet operation
` Compact size for ease of use
` Long 2.4 metre hose for extended reach enabling easy car cleaning
` Auto mix formula for a water only rinse
` Includes multiple tools and sample size formulas including Oxy boost for permanent stain removal
RRP: $399
Rising costs at the supermarket have caused consumers to look for alternatives to chemicals and products that require re-purchase, with steam cleaners increasing in popularity in late 2021 with demand continuing to rise in 2022, according to Milners.
“The McCulloch MC1385 provides a solution that extended beyond the use of floorcare. It is a multipurpose steam cleaner, for cleaning and mopping as well as for use in the car and BBQ. There is an attachment for almost every job in the house and all you need to add is water,” Kirsten Ewen said.
“Consumer research highlighted that if people are going to outlay money on a chemical-free solution, they wanted to clean more than just the floors, so to naturally sanitise their home, inside and out, was a game changer.”
She said while steam cleaning is an established way to sanitise the home, Milners is not limited by selling its products in-store. “We have partnered with Harvey Norman to provide purchase options so those consumers who want to touch and feel the product still can, but most of our sales are driven through online channels. Our marketing efforts are split between online consumer education and selected Harvey Norman stores for promotional activity, staff training and direct purchases.
“The solution of steam is more beneficial to the environment and our health, avoiding the use of chemicals in the home. Consumers are more environmentally aware than ever and are making strong choices to reduce landfill.” AR
One of the main changes noted in 2022 by TTi Brands was the increased importance of major promotional sales events on consumer spending. “Having great offers, backed by adequate stock at key periods has never been more crucial, especially as the peaks are very demanding,” Craig Knighton said. A decline in retail traffic footfall in stores outside of these events was reported as consumers waited longer for the deep cut promotions.
“Consumers respond best to products that deliver on their promise, but in this category, a beautifully designed product is important but great performance and ergonomics stand the test of time with customer satisfaction.
“We remain optimistic for 2023 and see the category continuing to grow. There will be variations across categories, but the core mainstays of cordless and carpet washing should continue to appeal to customers. It’s worth giving a shout-out to the sub-category of spot cleaning, an area that has outgrown all our other categories the past 12 months,” he said.
The company’s training strategy is all about empowering the sales team to be direct with retail sales executives and product knowledge sessions are succinct and relevant to the task onhand. “We have gained traction and cut through by supporting our core retail partners’ own interactive digital training modules.”
TTI operates an omni-channel, multi-brand strategy that maximises reach and scale.
` For spots, spills and stains
` Permanent stain remover used with Hoover Oxy solutions
` Tackle stairs and messes in fewer passes with a wide path, tight spot and two-in-one tools
` Light and compact for easy storage
` 5.5 metre cord and 1.37 metre hose for greater accessibility
RRP: $299
` Powerful Hyperdymium motor spinning at up to 135,000rpm
` Whole-machine HEPA filtration traps 99.99% of potentially harmful particles down to 0.1 microns
` Fluffy Optic cleaner head illuminates invisible particles on hard floors
` Re-engineered user interface that shows users in real-time when their surface is clean
` Piezo sensor counts and categorises particle sizes, so owners know when to move on or spend more time cleaning
RRP: $1,499
Company SpokespersonYear-on-year, Dyson is seeing positive shifts in peoples’ cleaning habits, with Dyson’s Global Dust Study 2022 revealing that 95% of people are cleaning just as much, if not more, than they did
There has also been an increase in vacuuming in commonly overlooked spaces including mattresses and sofas, suggesting there is growing awareness about where dust and dirt can hide. And 44% of people admit to only being motivated to clean when their home is dusty or when there is visible dust on the floor, compared to 33% in 2020.
“Dyson machines are increasingly intelligent, using a myriad of sensors, electronics, control systems and layers of software code to improve efficiencies and enable users to achieve their deepest ever clean,” a company spokesperson said.
The launch of Dyson Demo VR allows consumers to trial and test Dyson’s products in an immersive, virtual, online environment. Dyson will also introduce one-on-one video demonstrations and calls with experts in-store, live technology events on Dyson’s websites and virtual tours of some stores.
Software is playing a more critical role in fuelling Dyson’s technology pipeline, across both the internal functionality of its machines and information delivered to the owner. The Dyson Gen5detect vacuum cleaner carries Dyson’s most advanced cordless software management system and updates owners with real-time cleaning performance, ensuring a better understanding of the health of their home. AR
In 2021, the heating market contracted 20% in units sold, led by a shortfall in the number of fan heaters sold in particular, the latest GfK data has shown. In 2022, the category stabilised with only a slight single-digit decline of 3% in both units and value. Nonetheless, convector types achieved growth of 29% and panel radiant types held firm, in doing so both account for a growing proportion of sales in the market.
Price and efficiency are the two most important factors for consumers buying an air conditioner, according to recent research from Canstar Blue, ahead of quiet operation (30%), performance and reliability (24%) and ease of use (17%).
When purchasing a portable heater, performance and capacity were the most important consideration (29%), followed by functionality (24%), value for money (20%), design (15%) and features (11%).
Cost-of-living increases and interest rate rises mean that consumers are seeking value-for-money products, trusted brands and are focusing more on online research, product reviews and the best price in market.
Graham
Senior
Hamilton AdvisorOver the last 12 months, Mitsubishi Heavy Industries Air-Conditioners Australia (MHIAA) has seen consumer spending shift as households become more conscious of their budgets.
“Cost-of-living increases and interest rate rises mean that consumers are seeking value-for-money products, trusted brands and are focusing more on online research, product reviews and the best price in market before making a purchase,” Graham Hamilton said.
Indoor air quality continues to be extremely important, driving consumers towards products that are reliable and efficient in improving the quality of air in their homes.
“All MHIAA wall mounted split systems come with advanced Clean Air technology which combines several specialised systems and functions designed to work in synchronisation to help remove allergens and odours, as well as deactivate bacteria, mould and viruses.”
Rising electricity costs also remain a major concern among consumers. MHIAA products continue to meet and exceed energy efficiency ratings and standards across Australia and New Zealand.
` Improved energy efficiency utilising R32 refrigerant
` Clean Air technology
` Allergen Clear system captures allergens and neutralises bacteria
` Winner of a 2023 ProductReview Award
` Optional Wi-Fi control (sold separately)
RRP: N/A
“We continue to monitor updates to ratings and regulations and ensure that this information is reported back to our development teams in Japan for all new and existing product ranges.”
When it comes to marketing, MHIAA has shifted its focus towards digital channels, recognising that consumers are actively researching brands and products across several independent sites including CHOICE, Canstar and ProductReview. “We continue to investigate and develop new ways to engage with consumers through our online content and promotions and ensure this will continue in the upcoming winter season.”
Despite economic pressures, MHIAA believes that the room heating category will be a strong performer for all manufacturers as colder temperatures and replacement markets generate demand for these products, according to Hamilton. AR
There will always be a segment of the market driven by short-term needs, such as buying an air conditioner to combat the cooler seasons and keep the home comfortable, according to Fujitsu General’s George Tsiotras. However, the effects of the pandemic, extreme varying climate conditions and unpredictable weather patterns over the past few years have given people a reason to think longer term about their needs.
“This has effectively changed their purchasing behaviour to reflect a 12-month logic, as they realise that home comfort is a year-round responsibility, and as a result fewer customers are looking for a one-off seasonal product just to keep them warm in cooler months,” he said.
“Purchasing has become less about reactive decisions and more about choosing an all-round solution that can heat and cool at the touch off a button. Room heating will certainly be the priority when it matters most, but many customers are thinking beyond it.”
ASTG09KMTC
` Improved air quality control with applecatechin filter
` Ongoing technical support from Fujitsu General Assist
` Energy efficiency with human sensor and R32 refrigerant
` Modes to suit all preferences including quiet, economy and powerful
` Smart home compatible with Fujitsu General’s anywAiR technology
Wi-Fi adapter
RRP: $1,869.90
Consumers want intelligent, effective and convenient features so Fujitsu General is constantly developing, reviewing and improving technology and features to better suit these needs. One example is Fujitsu General’s anywAiR technology offering Wi-Fi control that is operated through the myanywAiR app.
“The Wi-Fi adaptor plugs easily into the wall mounted Lifestyle indoor unit allowing users to control their air conditioner from wherever they are, either inside or outside the home, using a smartphone or tablet,” Tsiotras said.
“However, it is also important to consumers that the features of service, not just the product, are equally intelligent, effective and convenient. It is our main priority to deliver the whole Fujitsu General experience that doesn’t just end with the purchase of an air conditioner. This means a fiveyear warranty, after-sales assistance and access to our in-house customer service resource, Fujitsu General Assist.”
In response to rising electricity costs, Fujitsu General has maximised operating intelligence and refrigerant technology, with the latter playing a critical role in how an air conditioner works.
“The most commonly used is the R410A refrigerant. However, most Fujitsu General air conditioners under 9kW are now available using R32 refrigerant which has a 67% lower ‘Global Warming Potential Factor’ compared to R410A whilst still maintaining unit performance.
“Fujitsu General’s wall mounted Lifestyle range include advanced energy management features like the in-built human sensor which can detect if a room is occupied or unoccupied and adjust the set temperature of the room accordingly to help save energy.”
Fujitsu General’s marketing strategy has evolved to respond more directly to consumer needs, which includes a greater feeling of support from air conditioner providers. “We have subsequently maintained a voice across the peak season by launching separate incentives over the year that involved financial rewards for consumers.”
According to Tsiotras, economic pressures will push people to think more about maximum value for money, ensuring their investment in an air conditioning solution takes care of several challenges at once. “For example, having units that are smart, convenient to use and energy efficient, which are capable of not only heating but also cooling, while also providing dry modes to reduce moisture in indoor spaces.” AR
“
It is our main priority to deliver the whole Fujitsu General experience that doesn’t just end with the purchase of an air conditioner.
Energy efficiency has continued to be a driving factor in the purchase of heating appliances with a growing trend towards sales of air conditioning units throughout winter, according to Mitsubishi Electric’s Garth Hickey.
“Once deemed a summer product, reverse-cycle air conditioning is now viewed as a year-round product. With more people regularly working from home, there has been an increase in smaller units, such as 2.5kW and 3.5kW, for smaller sized rooms such as a study or bedroom,” he said.
Mitsubishi Electric commissioned research found that more than half (54%) of Australians admit they’re more concerned about air quality in the home and nearly half (52%) find it hard to understand the differences between energy efficieny claims on products.
“Our ‘Isn’t it time to update your air’ campaign is about energy efficiency. With newer Mitsubishi Electric air conditioners consumers can get up to 47% energy savings compared to older models,” Hickey said. AR
` 3.5 stars energy rating on heating
` 18dB noise level on heating
` Night mode – less obtrusive operation
` Dual barrier coating
` Optional Wi-Fi control
RRP: $1,350
Platinum
Heater GPPH220
` Two heat settings
` 24-hour auto-off timer
` Can be freestanding or wall mounted
` Overheat protection and safety tilt switch
` Electronic controls and adjustable thermostat
RRP: $229.95
CDBConsumers are seeking value for money and are far more considered in their purchasing decisions, CDB Goldair’s Jamie O’Meara said.
“This has seen a considerable volume shift from the entry price point to the mid-price point offer, and increased demand for personal heaters rather than products that heat the whole home, with energy bills increasing.”
Consumers are looking for design-led products that complement modern interiors and the latest technology, particularly Wi-Fi built-in. “The growing Goldair Smart Wi-Fi range of heaters and easy user interface of the Goldair app have been well-received.”
Continued education on the technologies available and an accurate measure of the cost to run is critical to help consumers choose the right heater for their needs, according to O’Meara.
“Our Goldair Smart Wi-Fi connected heaters enable greater control regardless of where the consumer is, making it easy for them to eliminate unnecessary electricity costs when heating their rooms.”
Building trust through product education and rewarding loyalty to the Goldair brand has been at the forefront of the company’s marketing strategy. “Educating consumers on the product features and how these features benefit or suit individual consumer needs has resonated extremely well.”
Looking ahead, CDB Goldair expects the mid-price point of the portable heating category to strengthen considerably. “As economic pressures continue, installed heating solutions which are expensive in comparison will be less favourable and feature-rich mid-price point products will represent fantastic value. We also expect consumers to invest in products and brands that they trust are going to last for more than one season,” O’Meara said. AR
Goldair 2000W Smart Wi-Fi Glass Panel` Low noise levels
` Utilises R32 refrigerant
` High efficiency 2.6kW cooling and 2.9kW heating
` High density filtration with PM2.5 filtration
` Gold Fin protection on outdoor and indoor unit
RRP: $1,099
TECO’s Trevor Francis believes energy efficiency is now high on purchasing agendas along with air purification and noise levels.
“Consumers understand how much more efficient air conditioners are at heating their rooms rather than electric bar heaters. The increasing cost of gas is also reflecting their interest in heating with an air conditioner,” he said.
TECO’s range of remote control window/wall units and portables offer a Silver ION filtration system as standard for air purification and Wi-Fi control.
“One portable model and the new TECO Skinny air conditioners also have UV-C light sterilisation. The Skinny units can be self-installed in windows making them perfect for rental properties.
“Our split system air conditioners all have high density filtration systems, and the current and new Platinum Series splits also come with extra PM 2.5 filtration to absorb dust and airborne particles less than 2.5 micrometres in size.”
TECO’s hero heating product continues to be the Platinum series reverse cycle split systems with a sleek and stylish contemporary design. A key feature is built-in Wi-Fi for control via smartphone and compatibility with Google or Alexa devices. The reverse cycle units also sense the room temperature from the location of the remote control and incorporate self-clean and anti-fungal sterilisation functions. AR
` Heating capacity up to 3.0kW and a 3.5-star rating on heating
` Subtle matte finish
` AI-powered Eco mode and inverter control
` Panasonic’s nanoe X 24-hour air purifying system
` Wi-Fi built-in to control the unit via the Panasonic Comfort Cloud app
RRP: $999
In previous years, Australians purchased air conditioning solutions purely for heating purposes, but more recently, air quality has become a high priority in the wake of the pandemic and bushfires, Panasonic’s Reggie Lam said.
“Consumers are placing greater importance on clean air and air purification indoors. As a result, air purification technology, like Panasonic’s nanoe X, has become a sought-after feature in air conditioning solutions to help keep people safe from harmful viruses and air pollutants. There has also been a rise in demand for smart features with Australians prioritising appliances that adapt and interact with different devices via Wi-Fi connectivity.”
With increasing electricity prices, more Australians are looking at the most efficient way to heat their homes. Panasonic’s Z Series range of reverse cycle air conditioners feature inverter technology to assist in minimising the energy required to maintain the desired temperature.
“Energy monitoring through applications such as Panasonic’s Comfort Cloud app are also becoming more valued by consumers,” Lam said.
Panasonic’s marketing strategy has evolved into a more solution-based program, focused on air purification innovation. “We have been participating in programs such as the Australian Clean Air Initiative with Hub Australia, as well as educating developers, architects and engineers on the value and importance of clean air at home and the office.” AR
The cooler and more wet weather has resulted in growth within the electric heater market, according to De’Longhi’s George O’Neill.
“Over the past 12 months, De’Longhi heating outperformed market competitors with spikes in popularity across both panel and oil heaters while the fan heater market has declined. Overall, purchasing behaviour correlates to the weather and this has not changed. However, where we are seeing a shift in behaviour is that customers are now willing to spend more money in the pursuit of comfort and convenience,” he said.
Customers place high importance on heating power, energy efficiency, noise levels, safety and convenience control. The De’Longhi HX ceramic panel heater series uses ceramic technology to balance power and energy efficiency by selfregulating its output depending on the room temperature. The Eco Plus function intelligently selects the ideal comfort level based on the room temperature and regulates the appliance to optimise energy consumption.”
With rising electricity costs, De’Longhi offers heaters with energy consumption optimisation features. “In addition, we share energy saving tips on our website to help navigate these concerns with consumers.”
O’Neill acknowledged that the heating market is difficult to predict as it is heavily influenced by climate conditions, however the company expects the market to be of a similar level to 2022. “To accommodate demand, we are looking to expand our panel heater and oil column heater premium lines.” AR
As with most product categories, lockdowns resulted in fewer people shopping in stores and increased online purchases, impacting the lower end of the category, where products are bought on impulse, according to Shriro’s Renae Boyer.
“This resulted in less interactions with sales staff and consumers not being able to ask questions to ensure they were choosing the right product and size for their home,” she said.
Ceramic Panel
Heater HX65L22
` Fast and uniform warmth for a medium sized room
` Ceramic technology delivers extra efficiency
` Silent boost heating thanks to the Whisper Silent fan system
` Digital control panel system to set the temperature, various power settings and timer
` Safety auto-off automatically switches off the unit if it tips over RRP: $549
Convector
Gas Heater
` Remote control with LCD display
` Touch glass controls
` Eco and Boost modes
` Delayed on/off timers and programmable thermostats
` Available in white, silver or graphite, LPG or NG and 25Mj size
RRP: $1,199
Ease of use is important to consumers with a range of Omega Altise heating products featuring soft-touch controls and LCD displays with function and temperature visibility, while the Cubo, Altura and gas convection models offer remote controls with LCD displays.
“Programmable timers are also highly sought after as people love coming home to a warm house. Our AHCC models, Dual Heat n Cool, Cubo and Altura models offer programmable sleep timers, with our convector panel range and gas convector models offering delayed on and off timers.
“Customers are also looking for instant heating with portable units that allow them to experience warmth straight away. They also like moving units into different rooms or storing them away over warmer months.”
Despite economic pressures, Shriro is confident that consumers will not forgo a heating appliance during a cold winter. “Instead, consumers may choose better value brands and re-consider an installed appliance with a portable solution.” AR
Olimpia Splendid has experienced strong demand for its heating products, leading to an expansion of the range to meet demand.
“Consumers are looking for products that are easy to use, efficiently heat the space and overall provide good value for money,” Peter Burnham said.
“With rising electricity costs an ongoing concern, we have integrated Wi-Fi in select models to enable households to control the unit remotely to avoid wasting power consumption.”
The company’s marketing strategy remains unchanged, positioning Olimpia Splendid as the ‘home of comfort’ and offering a product for every need.
“Despite economic pressures, we don’t see demand for heating subsiding in the near future as more people continue to work from home post-Covid,” Burnham said. AR
` Two speed settings
` Two heat settings
` 12-hour timer
` 120ml/h mist output
` 1.5L water tank
RRP: $299.95
` Two power settings
` Whisper quiet operation
` Vortex action to heat the entire room
` Warm, hot and circulation fan functions
` Overheat protection feature
RRP: $99
Due to the pandemic forcing people to work and spend more time at home, Glen Dimplex has experienced increased demand in the room heating category.
“We attribute the rise in demand to a further need for comfort as consumers were mostly inside for the last couple of years. At Glen Dimplex, we have taken the appropriate steps to ensure our room heating products offer consumers warmth, comfort and innovation in these uncertain times,” Sheena Herath said.
As the room heating market category grows, Glen Dimplex believes multi-function and year-round products will become increasingly important. “We aim to deliver products that not only heat the home but also purify as an added benefit. This means consumers can be more comfortable in the home, while ensuring cleaner air.
“In addition, these types of products benefit consumers looking to save energy, as they only need to buy one multifunctional product, instead of two or three. We also offer a range of oil-free column heaters, which heat up more quickly compared to regular heaters, and in turn are more energy efficient. Our ceramic heaters also utilise brushless DC motors, which are known to be more efficient.”
Glen Dimplex believes the room heating category has further potential to grow, despite economic pressures that will continue in 2023. “With great innovation in design, functionality and energy efficiency, there is no reason the room heating industry shouldn’t continue to thrive,” Herath said. AR
Consumers are looking for products that are easy to use, efficiently heat the space and overall provide good value for money.
` Gently heats air in a small to medium-sized room through vortex air circulation
` Classic metal design inspired by the original Vornado fan from 1945
` Two heat settings and an adjustable thermostat
` Tip-over protection and an automatic safety shut-off
` Five-year replacement warranty
RRP: $399
Consumers are increasingly aware of the alternative options to reverse cycle split systems that can often be expensive to run and maintain, according to Milners’ Kirsten Ewen.
“Although effective in heating or cooling a larger space, most people spend their time in one room when at home, such as the living room or bedroom, therefore it doesn’t make sense to heat –and pay for heating – the entire home,” she said.
Convenience remains at the forefront of purchase decisions. In 2022, Milners introduced the Vornado VMH350 whole room heater to satisfy customer demand for a remote control option. “The VMH series heaters offer an auto climate control feature for households to set the desired temperature and the heater will turn on and off to maintain that set temperature.”
Vornado continues to stand by its value of heating a single room and not wasting energy on heating the whole home to keep operating costs low and satisfaction high. Vornado recognises that consumers are more tech savvy and while they continue to check online reviews, increasingly they will do their own research to determine what best suits their individual needs.
“Our online communication has changed to be more in-depth and education focused. We are more transparent with what each unit is capable of achieving and stand by our five-year replacement warranty for peace of mind.” AR
The Covid-19 pandemic raised global awareness of air and invisible pollutants, meaning consumers are no longer only concerned about air temperature but also the quality and cleanliness of the air they breathe.
“Consumers are seeking machines that work effectively and efficiently, which includes functionality and performance, as well as ease of use and general user experience. With the cost-ofliving rising, people want machines that are built to last and offer unparalleled value – whether that be through multi-functionality, pioneering technology or intelligence,” a Dyson spokesperson said.
The Dyson Purifier Hot+Cool Formaldehyde is the company’s most advanced purifier, providing heating in winter, cooling in summer, and purification year-round. It effectively captures 99.95% of particles down to 0.1 microns including allergens, bacteria, pollen and mould spores. The machine is also fully sealed to HEPA 13 standard, improving efficiency and performance.
“To help owners effectively monitor their indoor air quality in real-time, the machine is equipped with intelligent sensors which detect PM2.5, PM10, NO₂, VOCs and formaldehyde, as well as temperature and humidity. This indoor pollution data is shared via the on-board LCD screen with real-time and historical findings accessible through the MyDyson app,” the spokesperson said.
Efficiency is at the forefront of Dyson technologies with the company’s engineers re-thinking everyday products to remove unnecessary components and ensure that they are built to last.
“Dyson machines are engineered beyond industry standards and are designed to perform effectively in real home settings.” AR
` LCD screen displays live air results
` The machine has been re-engineered to be 20% quieter than its predecessor
` Whole-machine HEPA filtration to capture H1N1 and 99.95% of particles as small as 0.1 microns
` Integration of an intelligent formaldehyde sensor ensures precise sensing of the pollutant for the lifetime of the machine
` Diffused mode diverts airflow through the back of the machine without heating or cooling
RRP: $1,099
The diverse collection of benchtop appliances contracted 3% in units in 2022, with the greatest source of decline coming from food preparation goods, down 13%. This included mixers, food processors and blenders, according to the latest data from GfK . The market achieved 6% value growth on the back of another strong year for air fryers, up 20% and rice cookers where sales surged 50%.
And while consumers were air frying and preparing lots of rice, they were also looking good doing these cooking chores, with personal care sales recording a bounce-back from its 2% market contraction in 2021. There was a return to
value growth for hair dryers, up 9%, followed by straighteners, up 8%, but hot air stylers eclipsed both with a huge 54% uplift. However, some segments such as ladies laser/IPL products and heated straightening brushes recorded declines of 28% and 20% respectively. Overall personal care rose 14% in units and 17% in value.
The latest Euromonitor data also showed an increase in demand for personal care appliances, such as hair clippers and hair curlers, with Remington and Conair launching new ranges. As these products are portable and target busy consumers looking for a quick refresh, sales are predicted to increase as Australians start spending more time outside the home.
“Mother’s Day 2022 was very good with a spike in demand for bamix bundled models, comprising Deluxe, Swissline and Superbox that have several accessories and blades included in the pack for the ultimate kitchen benchtop appliance,” Darren Sharvell said.
During the pandemic the increase in kitchen renovations and kitchen appliance upgrades contributed to growth for bamix accessories too, he said, as families focused on home cooking to improve their culinary skills. “Bamix is a versatile kitchen benchtop appliance that complemented these household makeovers.”
There will be a new line-up of high wattage bamix blender models, the One, Prime and Maxx, which will be exclusive to the electrical retail channel, due for release prior to Mother’s Day. “The key to the success of these will be to demonstrate the differences between them and our competitors’ models,” Sharvell said.
“We recently ran a 26-week cinema advertising campaign from July 28 to January 26, with plans to promote the bamix brand again through the Mother’s Day period, supported with an in-store promotion.”
All bamix appliances, with the exception of the Gastro commercial range, carry a lifetime warranty on the motors which are AC and manufactured in Switzerland from local materials. AR
Bamix Swissline Immersion Blender
` Simple to use with two-button operation
` 200W heavy-duty AC motor
` Soft-grip safety switch
` Three different blades
` Benchtop stand
RRP: $559
There will be a new line-up of high wattage bamix blender models, the One, Prime and Maxx, which will be exclusive to the electrical retail channel, due for release prior to Mother’s Day.
FDP22130GY
` Limitless slicing/grating direct to plate and pan, with the 360° Express Serve
` Compact design fits in a kitchen drawer
` Stack ‘n’ Store for all food prep in one place
` Versatile power for salsa, snacks and pizza dough
` 20% more compact than the FDP30 series RRP: $149
George
O’Neill Marketing DirectorMother’s Day is always an important retail event for De’Longhi across all of its brands and the company will continue driving sales in 2023 promoting its products via in-store activations and demonstrations.
“Our goal is to educate consumers on the benefits of our new products and the technological innovations on offer,” George O’Neill said.
“Consumers are seeking to recreate luxury cooking experiences for themselves at home, so we forecast an increase in popularity across our premium products that will help our customers create these enjoyment occasions. Benchtop and handheld appliances support our customers in encouraging creativity in the kitchen and rediscovering their love of cooking with items like the new Kenwood MultiPro Go.”
He predicts that products with energy-saving capabilities will be of particular interest. Using items like the De’Longhi IdeaFry Digital Air Fryer and the De’Longhi MultiGrill 1100, as an alternative to firing up the oven or BBQ, are a great way to reduce energy consumption without missing out on the flavour. “In a similar vein, convenience is also an important factor for consumers. People are purchasing kitchen appliances that assist in simplifying the food preparation process and those that reduce costs in the long-term.”
There is also an increase in automatic coffee machine ownership alongside a growing consideration to purchase an automatic machine in the next 12 months.
“Mother’s Day is an opportunity to inspire and excite consumers and highlight benefits across a range of our appliances.”
For top-of-mind awareness and to support Mother’s Day sales, De’Longhi has implemented a multifaceted program of above-the-line activity. “Additionally, we are always looking for ways to provide consumers with an opportunity to interact with our products outside the standard retail environment.
“We recognise the importance of post-purchase service and are dedicated to providing continuous support throughout all stages of the consumer purchase journey. We constantly review and optimise the way we approach customer care, from warranty registrations to technological assistance. Creating a seamless experience for our customers is a top priority,” he said. AR
2022 was a tough year for the SDA category as a whole and while the Mother’s Day sales period is a key retail event, when compared to an incredible 2021, a market correction is likely, according to Magimix. “We predict that the market will continue on this trend in 2023 but are optimistic that there will be an increase in sales during these months,” Wivina Chaneliere said.
With interest rates increasing, consumers will be looking for items that provide value or help them save money, she said, and consumers will continue to look for high quality, sustainable products. “Appliances like a cooking food processor can be great as this helps consumers cook from home without much effort.
“Also, consumers have less money to spend, and those that do have many options like travelling so there is an opportunity for Magimix to communicate value. Many see Magimix as a premium brand and we want to communicate that investing in quality products helps save money in the long run, whether that’s on takeaway or buying fewer appliances.”
` Replaces up to 15 kitchen appliances
` 16 automatic programs from stir fry, simmer and steam to creating dough and blending smoothies
` Induction heating technology
` Includes a food processor for chopping, slicing and grating
` Made in France with 30-year motor warranty
RRP: $2,499
Magimix is focusing on digital marketing for brand awareness, together with promotional activity intended to deliver value to consumers.
“We have started setting up systems to help us become more efficient in helping customers and improved our service department in 2022, successfully bringing costs of repairs down,” she said. AR
` Portable garment care solution gently de-wrinkles, sanitises and dries clothes
` De-wrinkles up to three clothing items in 10 minutes
` Chemical-free steam sanitising in 40 minutes killing up to 99.99% of germs, bacteria and viruses
` Remote control with large, easy-to-read screen
` Full set of straighteners and hangers supplied
RRP: $1,399.95
Noel
Hsu Senior Product ManagerAir fryers, multicookers and linen care took sales honours at Groupe SEB for a record Mother’s Day in 2022, that followed a number of years of double-digit growth in the small appliance category.
“The high level of versatility evident in all of our hero products throughout these ranges played a big factor in how successful our Mother’s Day sales period was,” Noel Hsu said.
He said multifunctional benchtop cooking appliances and linen care that offers more flexibility and convenience in the same footprint are expected to stimulate the sales event this year.
“A number of factors are driving purchasing behaviours as many households have now returned to hybrid working arrangements, so are looking for innovations that save time, space and effort. With the cost-of-living increasing, they are also wanting to save money. As one in four households already own a first-generation air fryer or garment steamer, they are at the stage to replace or upgrade. Consumers will also be undertaking more research before making their final purchase decision.”
Groupe SEB will be back on TV as the exclusive small appliance brand for Good Chef Bad Chef on Channel 10 with a major focus on the Easy Fry Grill & Steam 3-in-1 Air Fryer to showcase why “Steam Frying Is the New Air Frying”. This is in addition to a market refresh to re-establish Tefal as the original innovators in air fryers.
Recipe inspiration, tips and tricks, as well as exclusive events with brand ambassador, Justine Schofield will continue with plans to accelerate its recipe promotion activity further in 2023, particularly to support the growing interest in steaming and indoor grilling, Hsu said. AR
Multifunctional benchtop cooking appliances and linen care that offers more flexibility and convenience in the same footprint are expected to stimulate the sales event this year.
Mother’s Day is always a strong sales period for Panasonic, and this was true in 2022 with people opting to upgrade appliances from the kitchen to the powder room and everywhere in-between. “In 2023, and in the lead up to Mother’s Day, we expect to see small appliances and personal care products maintain their popularity among consumers,” Charissa Sano said.
“As cost-of-living pressures increase, Australians have become more conscious of finding ways to minimise costs. Despite this, it is anticipated that premium kitchen and home appliances will remain in high demand. People will still spend on innovative, premium personal care solutions and appliances for special occasions.”
Panasonic is also conscious of the new challenges being faced in this post-Covid world and have observed a shift in consumer behaviour to decrease their weekly bills. “Our marketing efforts are leveraging these opportunities, recently partnering with cook Marion Grasby to demonstrate how to make a full three-course dinner in a Panasonic microwave. We are reviewing consumer demands for 2023, be it tips and tricks for quick homecooked meals for nights in, or low-cost meals that the entire family can enjoy,” she said.
Panasonic is also conducting market research to discover key drivers around consumer purchase behaviour.
Panasonic’s social media platforms are building a community of consumers who can enjoy the latest tips, advice, giveaways and promotions for each product category and more specifically for the home appliance category there is the Ideas Kitchen website. AR
` Four cooking methods
— steam, oven, grill and microwave
` Powerful 1100W of steam
` Air fry style cooking
` Six combination cooking programs
` Inverter technology cooks meals up to 40% faster
RRP: $919
` Manual pulse system
` Energy efficient 300W
` TritanRenew made from 50% recycled content
` Blade and bottle design with an optimal vortex for efficient blending
` Includes two 600ml bottles for making drinks to-go
RRP: $199
“We saw strong sales during the 2022 Mother’s Day period and believe 2023 will be a positive sales time too,” Luca Duarte said. “We expect the personal blender category to be in high demand during this time as these are a great gifting item, in line with the current health trend.”
He said expanding the ‘mini’ collection is also a key opportunity for Smeg with the PBF01 personal blender joining the KLF05 mini kettle and HMF01 hand blender. “But increasing economic pressure on consumers remains a key challenge.”
To support this key sales period, Smeg will have gift-with-purchase offers for coffee and food preparation categories. These will be communicated via social media and EDMs together with point-of-sale in-store.
To keep consumers in touch with the brand among the avenues taken will be directed to product maintenance with video content such as coffee machine and kettle descaling and ‘how to make the perfect espresso’. Customers can also join the Smeg Australia Family, a private family Facebook group to share recipes, tips and ask product and cooking related questions. AR
` Simple and intuitive design
` Makes smoothies in under 60 seconds
` 10 piece value pack for the whole family
` Cups made from high-performance BPA-free plastic
` Includes milling blade for dry blends including spices, coffee beans and more
RRP: $119.95
CDB GOLDAIR Kellie Plant Product ManagerThe Mother’s Day sell-through period is always strong for the Nutribullet brand as these products resonate well as gift giving options, Kellie Plant said. “Mother’s Day 2022 delivered a fantastic result as it was our first year with product offerings across various categories and with a successful cooking program to support our blending line-up we expect to deliver similar, if not better results this year.”
With health and wellbeing still front-of-mind, blending and air frying is likely to be in high demand again, she said, adding that convenience and ease of use is at the core of every NutriBullet product. “People will be tightening the belt on spend this year, so we expect to see brands known for quality and longevity continue to perform well.”
While the retail landscape is, in general, conscious of the cost-of-living environment customers are better planning their purchases and responding to promotional activity and discounting. “We have worked with retail partners to ensure we have strong promotional offers across all of our categories that show real value, and are relevant to our target customer or gift recipient in the lead-up to Mother’s Day.
“In conjunction with a strong promotional plan, our marketing campaign will run in the weeks leading up to Mother’s Day via website, social media and digital advertising with fun and engaging content that shows people creating simple and tasty foods that are attainable and easy to implement.
“We are continually improving our website as a single source of information for customers with FAQs, recipes and product tips in one, easy-tofind location,” she said. AR
With health and wellbeing still frontof-mind, blending and air frying is likely to be in high demand again.
Sheena
Herath Marketing Specialist – Seasonal & SDA2022 was successful in terms of sales growth for Morphy Richards with a new SDA range being launched for Mother’s Day 2023. The new range of kettles, toasters and slow cookers complements the Belling Colour Boutique deluxe cooker range.
“Customers are still looking for home cooking and small domestic appliances that suit their preferred colour choices that also make their lives easier,” Sheena Herath said.
However, she said the supply chain continues to be a challenge worldwide, with others in the market also impacted.
“We are planning well in advance, accounting for longer lead-times to help mitigate these challenges where possible. This becomes an opportunity if we can have stock arrive on time to keep up with customer demand.
“With our newly reinvigorated website, we hope the extra information and features will give consumers access to a wider breadth of information about Morphy Richards,” she said.
Consumers can research products well before they make a purchase decision online or in-store while point-of-sale displays will still be placed in stores for customers who prefer not to use digital products for their shopping research. AR
` 1.7L capacity
` Thermometre to view water temperature
` Illuminated on/off dolly switch
` 360° base with easy view water window
` Available in chilli red, thunder blue and black RRP: $149.95
` SmartSensing technology for perfect results in two easy steps
` New family size baking dish
` Exclusive NutriU app, with 500+ recipes and cooking tips
` Smart chef programs for popular dishes
` Fry, bake, grill, roast and reheat option RRP: $629
Geoff
Hannaford Country ManagerAccording to Philips, a cashback promotion for Mother’s Day 2022 continues to deliver growth, while maintaining value in the product and offering consumers a great incentive to purchase.
“In 2023, we are planning a dual approach of new product and supported by our successful cashback, focusing on our premium products. Meeting consumer demand for innovation and value,” Geoff Hannaford said.
He predicted air purifiers will have an uptake in demand as consumers increasingly see the benefits of breathing clean air. “It is interesting that despite Australia having one of the highest incidences of allergies and asthma, the overall penetration of air purifiers in Australia is only 5%.”
Most businesses in Australia, and around the world, are moving into a period of uncertainty and global economic instability and are not immune to the cost-of-living and inflationary pressures.
“However, we are confident that we can overcome this by providing consumers with meaningful innovation, offering products that are relevant and make a difference to their lives and give them the flexibility to do things differently. These activities are being planned but at this stage details are too early to share.” AR
Australians love their wine, and whether they’re a novice or a connoisseur, the wines they buy need the care they deserve. Vintec wine cabinets are the leading specialists in climate-controlled wine storage designed and certified to meet the five pillars of wine storage to protect and preserve wines. Have wines ready on-hand to be enjoyed now or cellar a small collection with the Vintec 50-bottle single-zone wine cabinet (VWS050SBB). With a small footprint and modern design, the wine cabinet offers versatility with repositionable beechwood wooden shelves. Upon ownership of a Vintec wine cabinet, owners are welcomed into the Vintec Club – an exclusive club focused on providing educational content, exclusive benefits and unique wine experiences.
RRP: $2,699
Smeg continues to offer an elevated culinary experience with awardwinning Galileo multi-cooking technology. The Classic Pyrosteam oven with pure steam is the latest hero, creating impressive, chef-like results that are flavoursome and healthy. Behind these results is Smeg’s redesigned oven cavity; unlike outdated evaporated steam, Smeg injects pure steam into the cavity. This ensures the cavity remains dry while food gains succulence, delivering up to six hours of steam assisted cooking and 20% to 40% steam injection via dedicated steam cooking functions: fan grill, supercook, fan assist and fan forced. Accessories include an in-oven barbecue tray, air fry tray and refractory stone for authentic pizza and bread.
RRP: $3,590
Experience authentic espresso with Smeg’s fully automatic bean to cup machine. Designed in collaboration with Italy’s famed design studio, deepdesign, the machine is enhanced with a curvaceous front panel and available in five matte finishes: black, white, red and taupe with brushed aluminium panel, and full matte black with stainless steel detailing. Both models, BCC01 and BCC02 (with steam wand), are simple to use. Fill the 150g bean compartment, select from seven coffee recipes, and at the touch of a button, the stainless steel conical burr grinder, 19-bar professional pressure and Thermoblock heating system will grind, tamp, brew and deliver a rich coffee with an enviable crèma. For latte or cappuccino lovers, the BCC02’s steam wand will create perfectly textured milk. For easy maintenance, the machine alerts users when descaling is required.
RRP: From $1,149
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