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CONFERENCE REPORT: JURA HOSTS ANNUAL CONFERENCE
Jura hosts annual conference with 150 attendees
The conference was an opportunity for retailers to hear about Jura’s innovations including three new coffee machines, new accessories, the latest iteration of the Jura Operating Experience (J.O.E.) app and new online premium POS concept.
- BY EMILY BENCIC
Jura recently held its annual conference in Melbourne with 150 attendees including staff, dealers, distributors, service partners and retail partners from around Australia, as well as New Zealand, Japan, and China.
Guests of the Jura conference had the opportunity to get hands-on with the latest Jura coffee machines.
There were also special guests from Jura headquarters in Switzerland including global CEO, Emmanuel Probst, head of international business for Australia, New Zealand, Africa and the Americas, Evelyn Fink, international service support manager, Reto Marbach and area manager, Larissa Göde.
Emmanuel Probst, Evelyn Fink and George Liakatos (Jura).
JURA PRESENTS THREE NEW COFFEE MACHINES
Jura showcased three new fully automatic coffee machines expected to be available in Australia from March 2023.
Jura Australia retail sales manager, Sylvia Occhipinti and Jura area manager, Larissa Göde unveiled the new GIGA 10 fully automatic coffee machine. The GIGA 10 has two bean containers and two ceramic disc grinders to use different beans when making a hot or cold brew coffee. The worldfirst cold brew coffee lungo is made with cold bypass water for a refreshing and fruity beverage. The new panorama coffee display makes for a more user friendly and intuitive experience, allowing users to adjust the amount of coffee, milk and milk foam.
Victor Pantoja (Narta), Kong Luc (Bi-Rite), Monica Zavala Vargas (Narta) and Hamza Hussein (Bi-Rite).
Jura Australia NSW account manager, John Herrera presented the new Jura J8 fully automatic coffee machine with a world-first sweet foam function for vanilla lattes and caramel cappuccinos. The sweet syrup attachment attaches to the frother so the syrup is fused together with the milk foam for an even blend start to finish. The syrup is only infused into the milk foam, not the shot of espresso, for a subtle sweetness.
The J8 also features a Coffee Eye that detects the position of the cup and automatically adapts the selection of beverages on the display. For example, the right spout is for milk-based coffees. There is also a new and more durable Professional Aroma Grinder 2+ with active grind monitoring.
Jura Australia retail sales manager, Sylvia Occhipinti and Jura area manager, Larissa Göde presenting the GIGA 10 fully automatic coffee machine.
Jura Australia key account manager, Ann-Maree Macauley introduced the new ENA 4 fully automatic coffee machine. The new compact one-cup machine is the perfect solution for espresso lovers and those who like to enjoy strong coffee. The Intelligent Pulse Extraction Process (P.E.P.) optimises extraction time for short specialties and allows maximum flexibility when programming cup volumes. The new ENA 4 also comes with the new Professional Aroma Grinder now twice as fast and the ability to choose from three different aroma levels and specify the use of ground coffee.
JURA PREVIEWS NEW PREMIUM POS ONLINE CONCEPT
Presenting the Premium POS Online for the first time outside of Switzerland was Jura HQ area manager, Larissa Göde.
“We successfully rolled out the Jura Premium POS about seven years ago complete with a full suite of coffee equipment and supporting information. With the Premium POS, we are already well-positioned in a physical distribution channel, but not for online channels,” she said.
Carene Myers, Carly Scott, George Karlovasitis and Lilli Gullo (Harvey Norman).
“We are now introducing a Jura online shop-in-shop which can be easily integrated into existing websites and online stores. The design simulates a physical counter and lets customers browse through our product assortment. The content is managed centrally to ensure the information, videos and images are always up to date. There are also two new services – a cross-selling function that automatically recommends care products and shopping note which allows customers to generate a document of their product selection that they can take into the physical premium POS.”
Jura global CEO discusses innovation and sustainability
In a fireside chat with Jura Australia managing director, George Liakatos, Jura global CEO, Emmanuel Probst shared his insights on the company’s innovative spirit, sustainability efforts and the newly opened Jura Campus.
“It’s about curiosity,” Probst said when asked about leading, rather than following, the market. “How can we make our product better to create new coffee solutions? How can we further develop our machines? How can we further develop our design philosophy? These three questions not only drive Jura as a company, but also me as CEO.”
Felicity and Hans Vanderstadt (Camberwell Electrics).
When Jura releases new products, there is no time limit to develop new technologies in the predevelopment stage, according to Probst. “For example, RFID technology which controls our filters took six years to get right. Developing a new machine takes three years on average because you can only start development with components which we already know, but it happens by coincidence sometimes.”
Sustainability
Using the planet’s resources responsibly has always played a central role at Jura. Probst explains how this approach is incorporated into the development of products.
Jura Australia managing director, George Liakatos speaking at the product conference.
“We should not waste our resources – we should use them for as long as possible. Longevity is our goal. We strive for our machines to have the longest lifetime possible which is why we created our Hospitality Centres to help prolong the life of our machines. We recondition our grinders to give them a second, or even third, life. It is also about backwards compatibility – when we develop new machines or new components, we always think about how we can make the unit as backward compatible as possible,” he said.
Jura Campus
The Jura Campus opened in Switzerland in July 2022, reflecting the company’s commitment to long-term investment in new technology.
Tracey Cosgrove, Alison Riley, Mark Caval, Deb Simic and John Simic (BSR Group).
“The Jura Campus has 102 test stations for faster development. Each station has two different coffee beans brought to the station by a robot. There are also two types of water – hard and soft – and four different voltages. We also have four special laboratories, one of them is specifically designed for acoustics. I believe the Z10 is the best example of the best sound design – you want to hear it, it’s freshly ground, not capsuled; but you don’t want to hear the frequencies. In another laboratory, we are testing the machine grinders and the goal is to have the most stable result as possible, and two other laboratories measure electromagnetic radiation,” Probst said.
What does the future hold for Jura? “It’s simple – better products. We want new coffee recipes, ease of use and to further develop our design.”
