PORTFOLIO 9
TM
TREND INDEX 2023/24
the world of wellness
Expansion and innovation continue across the many facets of wellness creating new opportunities within the housewares industry.
PORTFOLIO 9 — world of wellness Success in the modern marketplace means understanding that the definition of Trend is broader and more inclusive than ever—reaching beyond style and design to include other influences that drive major market changes. Trend, from this perspective, becomes an essential strategic tool.
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The HomePage News InSight™ Trend Index 2023/24 is an exclusive digital guide that explores emerging and enduring home and housewares trends through the products and innovations which embody them. This comprehensive and expansive series was developed in partnership with Springboard Futures and its founder, industry trend authority Tom Mirabile, who also serves as consumer and lifestyle trend analyst for the International Housewares Association and HomePage News. The Springboard team explored influential tradeshows in the U.S. and abroad identifying home and housewares trends driven by global influences such as design, consumer lifestyle and functional/material innovation. The HomePage News lnSight Trend Index will release a new themed portfolio each week on HomePageNews.com, into the 3rd quarter of 2023. The HomePage News InSight Trend Index 2023/24 accepted no payment for product placement, promotion, sponsorship, endorsement or other paid advertising. (Summer/Fall 2023 Release) © 2023 HomePage News. All Rights Reserved. HomePage News is a service of the International Housewares Association (IHA).
EXHIBITIONS INDEX: Ambiente – Frankfurt, Germany Atlanta Market – USA Creativeworld – Frankfurt, Germany High Point Market – USA Formex — Stockholm, Sweden Maison&Objet – Paris, France NY NOW – USA Salone del Mobile – Milan, Italy Shoppe Object – New York, USA Spring Fair – Birmingham, England The Inspired Home Show – Chicago, USA The New York Tabletop Show – USA
PORTFOLIO 1 .................... The Great Entertainers
PORTFOLIO 2 ................... Material Evidence
PORTFOLIO 3 ................... All About Ease
PORTFOLIO 4 ................... Pantone® ColorWatch
PORTFOLIO 5 ................... Fine Lines
PORTFOLIO 6 ................... The Great Outdoors
WHAT’S INSIDE:
> Breathe Easy > Get Fresh > Homemade Made Easy > Mindful Matters > Expert Trend Perspectives
PORTFOLIO 7 ................... Second Nature
PORTFOLIO 8 ................... The Shape of Things to Come PORTFOLIO 9 ................... World of Wellness
Wellness has become a truly global aspiration. And for all that, its meaning has continued to expand and evolve. Wellness has extended beyond the physical, reaching into the emotional, spiritual and intellectual. The result is that wellness has a different meaning for each of us . As the InSight team looked back over previous portfolios, we realized that the industry has been addressing wellness by its broadest definitions all along, speaking to core trends in food preparation and nutrition, as well as many other elements of wellness-focused lifestyles. So in this portfolio, we continue our focus on trending and trusted products that reinforce those core tenets, while reaching deeper into innovations that address this expanding defintion of wellness. Enjoy the journey! Tom Mirabile Principal, Springboard Futures Consumer and Lifestyle Trend Analyst, International Housewares Association and HomePage News
breathe easy The home environment has become a focus since it functions as workplace, play space and home base for so many. Most importantly, it’s the place we rest and recharge. Breathing easy speaks to our need to feel safe and at ease in our home and hive.
InSight Trend Index
HOMEDICS Air Compression Back Stretching Mat
WAIRIFY Air Purifier
WOOZOO 360 Oscillating Pedestal Standing Fan
TIMEBEEWELL Eco-Friendly Acupressure Mat & Pillow Set
SIMPLEHUMAN Phone Sanitizer
R-ZERO Air & Surface Disinfectant Unit
TAYLOR Antimicrobial Digital Bathroom Scale
DOME DECO Biophilia Planters
breathe easy - continued
EIGHT SLEEP The Pod Intelligent Cooling & Heating For Any Bed
InSight Trend Index
LEVOIT Personal True HEPA Air Purifier
CRANE Cool Mist Collapsible Humidifier
ASPEN Smart Air Purifier With True HEPA Filter
ROBOROCK Smart Vacuum
get fresh Freshness matters. Fresh foods deliver peak nutritional value, and maintaining freshness cuts back on food waste and bacterial contamination. So, whether freshness means grow-it-yourself, make-it-yourself or bring-your-own, these finds have you covered.
InSight Trend Index
URBAN CUISINE ‘Liv’ – Intuitive Indoor Garden
SPROUT HUGGERS Reusable Freshness Preservers BEAST Beasthealth Blender & Hydration System
BLIM PLUS Bauletto Bento Box
get fresh - continued
KAMENSTEIN Two Compartment Large Bowl Cork & Ceramic
InSight Trend Index
RUBBERMAID Brilliance Food Storage Containers
PREPARA Evak storage
CHEF’N Fresh Force Herb Scissors & Stripper
RISE Indoor Gardens
FOOD HUGGERS Reusable Freshness Preservers
get fresh - continued
InSight Trend Index
PREPARA Dressing Mixer, Oil Mixer, Herb Savor
VÉRITABLE CONNECT Garden—Smart & Connected Indoor Garden
FOOD HUGGERS Reusable Freshness Preserves
homemade made easy
We know that homemade means more control,
better nutrition and food safety. Tools that deliver on performance while saving time, energy and space have become essential to maintaining a healthful lifestyle.
LÉKUÉ Veggie Tools InSight Trend Index
BLIM PLUS Food Preparation Collection
VACCARO Chop & Slide Cutting Board Set
CHEF’N Corn Stripper & Garlic Chopper
BLUE DIAMOND 16-in-1, 6QT Electric Pressure Cooker
homemade made easy - continued
LÉKUÉ Veggie Snack Maker
InSight Trend Index
NUTR Nut Milk Maker
TAYLOR Digital Kitchen Scale with Anti Microbial Surface
NORDIC WARE Microwave Pasta and Egg Bite Pans
PREPARA Simply Mist Oil Sprayer HUROM CO. Slow Juicer
GREENLIFE Healthy Cook Duo Slow Cooker
LÉKUÉ Hasselback Cutter
mindful matters More than half of the consumers we surveyed said that good sleep, restfulness and managing anxiety/calmness were the most important components of wellness. This illustrates the importance of mindfulness as a part of a wellness lifestyle. Here are just a few of our favorites for trending ways to live in the moment, and indulge in a mindful minute or two.
InSight Trend Index
AIRDOG Fitair Air Purifying Necklace
CALM CLUB Oracle Wisdom Deck
LÉKUÉ Calm Tea Infuser
SERENE HOUSE Ultrasonic Diffuser
BLACK DAHLIA CBD Lollipops & Bonbons
HIDRATESPARK Smart Water Bottle
mindful matters - continued
InSight Trend Index
CALM CLUB Healing Stones
CAST OF STONES Healing Crystal & Stone Collection
JILL & ALLY Spa Collection Candles
SUCK UK Bamboo Bath Board & Balance Stone Sets
ROLL ON JADE Rose Quartz Roll On
mindful matters - continued
CAST OF STONES Calming & Anxiety Crystals & Stones
KNEISZ DESIGN Handcrafted Wooded Fragrance Balls InSight Trend Index
BLOMUS Natural Fragrance Infusers
CALM CLUB Relaxation Rituals Kit
CAST OF STONES Palo Santo Sticks HOMEDICS Drift Interactive Sandscape
TrendPerspectives
Derek Miller
Looking back over the past two years, how is the role of trade shows evolving in providing trend insight and inspiration to both manufacturers and retailers? Retailers and suppliers alike know that there is no better way to evaluate the direction of an existing trend—or the strength of an emerging one—than to view it in the context of an active show floor. Trade shows like The Inspired Home Show® create a forum where the true nature and direction of trends comes to life in real time for both buyer and seller. That’s something no online presentation or meeting can match.
Tom Mirabile
Are trends still important in Home? Some people are saying that trends are slowing down? Is that true? Trends have not “slowed down,” some have that perception because the lifespan of viable trends has actually increased. When established trends last longer it’s a reflection of consumers’ demand for lasting value. They are evaluating quality, price, and design in new ways, and with new expectations. For the supply side, that’s a great thing because it gives us the opportunity to evolve with consumers—to really listen and reimagine our industry in response to what we learn. Home style and lifestyle trends remain essential to evolution and growth in our industry.
In recent years the very definitions and drivers of trend have expanded beyond style and design to incorporate social, economic, technology, lifestyle, environmental and even political trends. Staying informed and focused in this “never normal” is challenging—but essential. During this journey to bring InSight to life, we had many discussions on trend with home industry executives—all of whom have a history of success and innovation in their fields. While each interpret and react differently to any given trend, they share a singular trait. They all lead companies with a strong brand identity and goals forged from an ever-evolving understanding of consumers. Regardless of their perspective, all seem to converge on a crucial reality: Just as economies, markets and retail channels will change and evolve, trends, in response, will continue to influence commerce. Navigating that influence successfully will depend on the ability to respond rapidly to changing consumer realities and aspirations.
President & CEO, International Housewares Association
Principal, Springboard Futures Consumer and Lifestyle Trend Analyst, International Housewares Association and HomePage News
Are consumer lifestyle trends important even in unsettled economic conditions? Trends are important because they can help you better anticipate future behaviors and make better decisions, providing greater opportunities for growth. For that very reason it’s during times of economic uncertainty that trends are crucially important.
Hear from their perspective in their own words. Joe Derochowski
InSight Trend Index
VP, Home Industry Advisor, Circana
Dawn Evans
Director, Marketing International Housewares Association
Leatrice (Lee) Eiseman Executive Director of the Pantone® Color Institute
Why is color important and how can I stay current without changing my entire product assortment? Color is important because it helps brands and retailers enage consumers on both physical and emotional levels. Consumers respond to brands that embrace relevant and forward-looking color trends. Also, color doesn’t have to be a complete product line or rebrand, it can be easily done by incorporating color trends into social posts, digital advertising, merchandsing, etc. Why is trend awareness important to business growth? Trends provide a new approach and a fresh perspective that creates a need to purchase—and that is the ultimate goal.
How has the use of trends changed in recent years? Trends are no longer dictated by an elite, inspiring few and followed by all, there are hundreds of viable trends evolving at any given time. Trends can emerge as inspirations from social media, pop culture, even a truly unique retail experience. Success comes from interpreting those trends and translating them into products and assortments that inspire and engage consumers. Aaron Stewart
Creative Director, Gibson Homewares
David Santiago
What are some of the most important factors influencing home and housewares trends today? Without a doubt, the resurgence of the classical and vintage design aesthetics, updated with new functional and material technologies and a fresh take on color. Smart homes and housewares have become a key element in conversations with clients, and in our decisions when selecting and specifying products. Color stories, design functions and how products are utilized, displayed, and stored are always part of the conversation.
Principal, Casa Santi
Peter Schauben
Rep Groups and multi-supplier showrooms often present an incredible breadth of trend statements. How do you keep those offerings balanced? And why not focus on just a few? As a partnership representing 40 brands and product lines, Schauben & Co. keeps a close watch on lifestyle and design trends. Our retail partners of every size are defined by which trends they follow, and they depend on us to stay in sync with what’s new and next. Trend awareness and editing is at the core of the services we provide.
President & Managing Partner, Schauben & Co.
trend perspectivess - (continued) What role do trends play in brand extensions and new product development? In order to grow your business, it’s essential to understand the marketplace along with the hearts and minds of your consumers. There will always be a need to strike a balance between core and trend-forward when approaching new product development, and without insights into your consumer, you risk becoming irrelevant. Nancy Fire
Leigh Ann Schwarzkopf
Creative Director, Nancy Fire Designs
Founder & Principal, Project Partners Network
Evan Dash
Founder & CEO, Storebound, Dash
Is consumer/ lifestyle trend an important consideration in your company’s new product development? Absolutely, consumer and lifestyle trends form an integral part of Dash’s new product development strategy as they help us understand the evolving needs, preferences, and aesthetics of our customer base. We constantly observe and analyze lifestyle trends through market research, customer feedback, and social media analytics, which allows us to create innovative and stylish appliances that resonate with our customers and fit seamlessly into their everyday lives.
Is trend always important—even in times of economic uncertainty? Beautiful and trend-forward products make people excited to host, entertain and make memories. From setting a stunning table or assembling a show-stopping charcuterie board, design and trend matter. Products need to be gorgeous, on trend and unique to be inspirational, desirable, memorable and Instagrammable. Daniel Seehoff CEO, Sophistiplate
InSight Trend Index
Are there any characteristics that longer-lasting design and lifestyle trends have in common? Many enduring trends these days have evolved into lifestyle moments. This is awesome, and very important for Nancy Fire Designs and other firms who work with both manufacturers and retailers who need to be on the same page when it comes to product. This makes the trends more realistic and focused on enhancing everyday living, which in fact is what the consumer is looking for.
Patti Carpenter
Principal & Founder, Carpenter + Company
Michelle Lamb Editorial Director, The Trend Curve
Will craftsmanship in home furnishings continue its current broad influence on Home and Housewares trends? Demand for handcraftsmanship in home furnishings is a continuing trend and shows no sign of fatigue, and actually continues to broaden its influence on Home and Housewares trends. Craftsmanship is the new luxury and will add a distinguished warmth, longevity and inherent value as we crave that connection to place and provenance as a counterpoint to technology.
What role should trend play in creating retail assortments? Trend plays the role of catalyst. It stirs things up, creates excitement, instills optimism and propels change.
What role do trends play in product development and design at Lifetime Brands? Staying trend-aware is a critical part of innovation, it can help us direct development toward what matters most to our consumers. That means looking at trends on every level: lifestyle, design, material innovation and even pricing. Trends must be viewed through a lens of our brand mandates for consistency and value. Dan Siegel
President, Lifetime Brands
Scarlette Tapp
Executive Director, Sustainable Furnishings Council
In the next 2-3 years, which trend will deliver the greatest opportunity for meaningful sustainability advances in the home and housewares industries? Education and information. Without a doubt consumer awareness and commitment to eco-conscious home products will continue to expand. In fact, in response to that trend and the demand it’s created, the Sustainable Furnishings Council (SFC) provides home furnishings retailers, manufacturers, suppliers and designers with education and tools to incorporate sustainable best practices into their business models. That commitment has made the SFC the leading sustainability education resource in the home furnishings industry.
Why is trend important to retailers and manufacturers? Trend will always be important to retailers and manufacturers because it keeps them relevant. Without it, they lose their competitive edge and can eventually become stagnant. Monitoring and implementing trend helps demonstrate to their customers a level of creativity and the ability to evolve and remain fresh. This is what brings the customer back. Carter McGuyer
Founder & Principal, Carter McGuyer Design Group
TM
T RE N D IN D EX 2023/24
© 2023 HomePage News. All Rights Reserved. HomePage News is a service of the International Housewares Association (IHA).
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