ACCOMPANYING ENCLOSURES by The Haven Media Channel

ACCOMPANYING ENCLOSURES

The Haven Story: Building a Sustainable & Successful Development Outside the City

REHDA Institute – PJ Edition

Date: 24 September 2025 (Wednesday)

Time: 11:00am

Venue: Feruni Retail Store (FRS)

Petaling Jaya

Speaker: Peter Chan Chief

Executive Officer

The Haven Group

Successis rare.

Success requires

• Effort,

• Commitment,

• Creativity,

• Perseverance

• and Truth.

Everybody wants success.

Success brings

• Wealth,

• Recognition,

• Further Advancement,

• Leisure Time,

• Opportunities.

How does one achieve a successful development?

• There is a short term way and

• there is a long term way.

A) Short Term Way –Can produce immediate success

This requires:

a) Connections

b) Use of short cuts

c) Exaggerated marketing

d) Misrepresentation

e) Use of inferior material

f) Slipshod workmanship

B) Long Term

–

Realistic way, for long term success

This requires:

a) Great effort

b) Deep and comprehensive planning

c) Sourcing of quality material

d) Selection and appointment of suitable consultants and contractors

e) Cost control

f) A lot of sacrifice

g) Work to produce a development that people desire.

Realistic way, for long term success

Production of a development that people desire.

This requires great effort because:

It has to be

• Desirable,

• Attractive,

• Useful,

• Durable,

• Distinctive,

• Sustainable,

• Of Value

• and Needs to be Known

BUILDING A SUSTAINABLE & SUCCESSFUL DEVELOPMENT

OUTSIDE THE CITY

is more challenging…

ThechallengesofDevelopment “Outside

theCity”aregreaterbecause, on top of the usual requirements.

We need:

• To persuasively communicate its usefulness and value to generate the demand, for sales to take place.

In the city, a project can sell by itself…

Foradevelopmentoutsidethecity, weneedtousegreatefforts to communicate and create the interest intheproduct.

In the case of The Haven, we had to:

1. Promote Ipoh

2. Promote Tambun

3. Create a unique development

4. Appoint capable and trustworthy consultants and contractors

5. Ensure quality of the materials

6. Provide an array of useful facilities

7. Have a concept(s) to the development

8. Develop a recognisable Brand

9. Build confidence in the Project and the Developer

10. Build up the management team

11. Undertake frequent communications with purchasers

12. Continue to follow up with contributions

13. Effectively resolve problems especially the legal cases

All these activities were continued even after completion of the development.

OUR EXPERIENCE WITH THE HAVEN

1. Promotion of Ipoh

Published: 16 Dec 2011

It is recognised that The Haven is the catalyst for change in Ipoh.

FocusMalaysia

1. Promotion of Ipoh

Published: 19 Dec 2012

Contributed an article on Ipoh in Focus Malaysia first publication.

“Ipohemergesfromitscocoon”

2. Promotion of Tambun

Published: 11 Oct 2013

Regular promotion activities at The Haven

2. Promotion of Tambun

Published: 16 April 2018

Quality music event held at The Haven to promote Ipoh

3. Creation of a Unique Development

4. Appointment of Capable & Trustworthy Consultants

& Contractors

5. Ensuring the Quality of the Materials

6. Provision of Array of Useful Facilities

Gym Restaurant

Jogging Track

Sports facilities: badminton, squash, table tennis, etc.

6. Provision of Array of Useful Facilities

Junior Playroom Playground

Bike Rental

Yoga & Meditation Deck

6. Provision of Array of Useful Facilities

Shuttle Service Helipad

Team Building Swimming Pool

6. Provision of Array of Useful Facilities

Haven Ballroom The Premiere

Seminar Rooms

Haven Gallery

6. Provision of Array of Useful Facilities

Lakeside Garden

Helipad Garden

Rock Garden

Helipad Garden

7. Having a Concept(s) to the Development

Four UniqueCombinationsAdopted by The Haven

8. Development of a Recognizable Brand

9. Building up Confidence of the Project and the Developer

Published:

6 Dec 2015

9. Building up Confidence of the Project and the Developer

Published: 16 Jun 2011

10 . Building Up the Management Team

Over 150,000 foreigners from over 120 countries

We list below the contributions of the developer and its management to the development not listed in the SPA:

1) The density of the developmenthas been deliberatelykept low, only 516 unitsin 3 buildingson a land size of 15.3 acres.

2) Abundanceof quality facilities has been incorporatedincluding a professionallylandscapedjoggingtrack.

3) A speciallydesigned 5-levelseahorseswimmingpool has been painstakinglyplanned,designed and incorporated.

4) Universalaccessfacilitiesand children’samenities have been incorporated.

5) A goodand wide quality accessroad,withattractivelandscaping to connectto the main road,completewithfilterlane and trafficlightshave been incorporated.

6) A comprehensiveDMC has been painstakinglycorrelated to lay the foundationfor good managementand executedby all parcelowners.

A specially designed ad equipped 2nd restaurant in Annex Building was added. A specially designed and equipped 2nd restaurant in Annex Building was added.

Upgrading included the provision of a large and attractively designed reception area in Tower B.

7) The developerachievedthe addition of an annex building whichincreasedthe receptionarea as wellas adding an extra restaurantto the commonfacilities.

Specially constructed 5-level car park to enhance balance and aesthetics +275 parking spaces added free of charge for parcel owners

8) An extra1.67 acresof land witha speciallyconstructed 5-level car parkhas been donated“pro-bono”to the development.

Added Features – Eco Features

9) Lookout post at the jogging track which functions as barbeque area was incorporated.

10) A water diversion mechanism to enable the diversion of polluted waters in case agriculture or development is conducted on the upper slope of the land, was an addition provided for.

11) Sewerage facility has been installed in case the need for it arises in the near future.

12) Rainwater harvesting connections has been provided in case the lake water is depleted due to drought.

13) Two minibuses were purchased to provide regular shuttle service for residents and guests.

Added Features – Security

14) A 2nd guard room in the development was added.

15) Installation of high-quality fencing surrounding the entire compound of the development.

16) Security in the development has been exemplary through the years.

Added Features

17) Despite the huge challenges, three quality towers together with the Annex building with all the facilities planned for had been completed on time.

18) Certificate of Compliance and Completion (CCC) was obtained on time.

19) Lease of the land had been extended by 7 years (from 19 August 2108 to 15 June 2115) with the amalgamation of the 1.67 acres additional land with the 13.6 acres land.

Added Features –Hospitality Achievements

& Recognition

20) The hotel operations obtained a 5-star rating, the first in Perak,

• The Cuisines Restaurant has been ranked by TripAdvisor No.1 out of 528 restaurants in Ipoh.

Added Features

Management&Sustainability

21) Exemplary, selfless management has been introduced throughout the Badan.

22) Exemplary cooperation between JMB, Hotel Operator and Developer has been established.

23) Exemplary Maintenance of the Buildings and Facilities of the Development has been accomplished.

24) Frequent training of all staff to upgrade maintenance and management of the development has been held at least once a week for over a decade, since 2014.

Added

Features – RecognitioninIndustry

25) The development succeeded in attaining first-class image and strong branding.

26) Dedicated, selfless and exemplary management has been instituted in the JMB. We have noticeably performed so well that other councils in Selangor had on their own initiative send groups of delegations to be briefed on our management practices and achievements.

27) Maintenance fee lowest in Malaysia, probably in the world for maintenance of this standard and quality and the size of the development and the numerous facilities.

• Maintenance fee comparison is shown next page:

Maintenance Fee Comparison

Significant Milestone activities had been conducted to enhance the Branding of The Haven

International Road Shows

Beijing, Shanghai, Fujian, Guangzhou, Wenzhou, Hong Kong, Singapore, Jakarta, Medan, Bombay, New Delhi, Bangalore, Chennai, Gujarat, Hyderabad, Jaipur, Kolkata, Tokyo, Dubai, Abu Dhabi

Published: 9 Apr 2011

“Name The Rock” Competition

Published: 11 Dec 2010

SpecialPoolPartyforDisabledChildren

Date: 22 Dec 2012

ToppingUpofTowerA

gracedbytheHonourableRajaMudaofPerak, RajaDr.NazrinShah(nowtheSultanofPerak)

Date: 1 Feb 2013

Publication of “EATPOH”

Food Book

Published: 2010

Contribution include publication of ‘Eatpoh’ to promote cateries

Securing Tasweek Real Estate Development and Marketing to be one of the stakeholders in the company

Published: 16 June 2011

Further Significant Milestones

Even After Completion of The Haven

• Following the completion of The Haven in late 2013, the Ipoh Council (MBI) stated that confidence in the city had increased, and they had subsequently approved over 40 new high-rise developments.

• Obtaining Hotel License.

• Emirates Cabin Crew Recruitment Campaign.

Collaboration with KTMB and The Haven

Date:

26 May 2015

Date: 4 Oct 2014

Strengthening Community Ties through JMC Newsletter Publications

Official Launch of The Haven Luxury Resort Hotel

Suites by Minister of Tourism and Culture

Date:

14 Aug 2015

AspectacularMusicalExtravaganzawasorganizedtoupgrade theimageofTheHavenandtopromoteIpohasaMusicalCity

Date:27-29Oct2022

First-of-its-kindmusicalperformancefromfloatingstage, forestcircumstance andbalconiesofthreetowers producingsensational“Sensurround”music

JiayaoSun, Renownedinternationalmezzo-soprano,China

Dr.HyungiKim, Renownedinternationalviolinist,S.Korea

AsyrafFarhan, PopularMalaysiasinger,Malaysia

IPOH Promoted as a “City of Music”

• The Haven Musical Extravaganza wasn’t just a beautiful concert, it was a pioneering cultural event that showcased immersive musical presentation, collaborative artistry, and creative vision.

• These elements reflect the values and innovation that likely contributed significantly to Ipoh’s

UNESCO Creative City of Music recognition in October 2023 as a “City of Music”.