HAI WINS BIG
Dulux Heritage
Pebble Grey encourages feelings of quiet reflection, a welcome moment of silence on a busy day.
A feeling as uplifting as our sophisticated pale tones.
Message from the CEO
Message from the CEO
As you may have noticed on the front cover Hardware Association Ireland were delighted and honoured to be recognised at The Association and Institute Awards where we proudly took home the award for Best Learning/Professional Development Programme!
This prestigious award acknowledges the impact and quality of our training and development services. Since Autumn last year over 130 students have attended our courses both inperson and online. In June the students of the Certificate in Hardware Retail and Merchanting were presented with their certificates of completion, with two students achieving special awards. For our Autumn training schedule please see page 57.
Recently we completed and shared our response to the National Planning Framework - with a focus on housing. It was sent out to all local authorities, councillors and HAI members. The Government published its revised county by county targets for housing provision - and in the main they are similar to those of HAI. At least the plans are right - now for the challenge of their implementation!
Our annual Wage Survey of the sector is in the field at the moment. It looks at much more than wages - it encompasses the raft of issues involved with recruitment and retention of talent and conditions of employment. The results and insights from the survey will be presented at a Masterclass on 5th September at Johnstown Estate Hotel in Enfield. Also, we will have further presentations by two thought-leaders in their fields - Tommy Smyth of Tom Smyth & Associates and Iseult McLaughlin of Tactical Talent. This half-day seminar/morning event is a must-attend for anyone with an interest in staff recruitment and retention.
Booking for The Hardware Show 2026 continues apace. It will be held in the RDS on February 15th and 16th. For details on sponsorship and to book your stand please contact our event partners - Eventhaus - see details on page 26.
Our Podcast - Hardware Matters - is taking a rest for a few weeks - though you can catch up on earlier episodes. Tune in on Spotify, Apple Podcasts, or wherever you get your podcasts.
In this issue we have many insightful and useful articles from some of our Corporate Partners from page 60.
This issue also features Thierry Coeman who reports back from the Global DIY Summit in Lisbon. Gina Schaefer talks metrics, and Mike McDole examines what makes a great sales manager. Also in this issue, our newest contributor Stephenie Couch looks at digital marketing in the merchanting sector.
Martin Markey Chief Executive Officer
- HAI
Blackchurch Business Park, Naas Road, Rathcoole, Co. Dublin, D24 C796 t +353 1 298 0969 e info@hardwareassociation.ie w www.hardwareassociation.ie @hardwareassoc
Published by: Hardware Association Ireland
Editor: Jim Copeland, editor@hardwareassociation.ie
Editorial/Feature Contributor: Aoife Kinsella O’Reilly, Aoife@hardwareassociation.ie
Advertising Manager: Jim Copeland, jim@hardwareassociation.ie
Design and Production: Marty Maguire, minus 6, minus_6@icloud.com
Printers: GPS Colour Graphics Ltd, Belfast.
Distribution: MMS Mailing Services, Dublin.
ADVERTISING ENQUIRIES:
To advertise in The Hardware Journal and reach the key decision makers in the industry please contact Jim Copeland at 01-298 0969; email jim@hardwareassociation.ie
LUMBER IN THE USA: Mike McDole outlines 'What makes a great Sales Manager at an independent
48 MARKETING IN THE USA: Stefanie Couch advocates 'Be seen. Be known. Be chosen'.
50 A VIEW FROM EUROPE: Report by Thierry Coeman on the Global DIY Summit: Did the industry live up to its ambition?
IN HARDWARE RETAIL
Celebrating the Class of 2024/2025 in partnership with Octabuild.
TACTICAL TALENT outlines 'The hiring habit that`s costing you talent'.
WORKPLACE TRAINING asks that you 'Invest in your people – invest in training'.
LeanBPI help us identify 'The hidden workforce: What process automation can do for you'.
PINERGY advocate 'Powering your hardware business through Ireland`s energy transition'.
HARRISON ASSESSMENTS ask are you 'Tired of the revolving door? How to solve your staff retention problem'.
business services and systems. Our Corporate Partners advise on inventory management, website domains, credit management, sustainability in transport, retail eCommerce, AI in the builder’s merchant sector, credit insurance, B2B digital sales, insurance and solar PV.
The latest plumbing & heating industry news and products including latest acquisitions, integrated heating packages, trusted sewer ranges, expanded and next generation tool ranges and clothing for
DULUX HERITAGE: BRAND INVESTMENT
We’re halfway through 2025, and Dulux Heritage is making serious waves in the Irish market. Their latest campaign is all about visibility, relevance, and giving customers a reason to choose Dulux Heritage. “It’s a Feeling You Can Trust”.
Their recent collaboration with influencer Jodie Wood is connecting with homeowners in a real way, showing how Dulux Heritage colours work in her home. It’s authentic, emotive and driving strong engagement across digital and social platforms.
They’ve backed this up with a national media plan that puts Dulux Heritage in front of the right audience. You’ll have seen Dulux Heritage in the Irish Times, Gloss Magazine, Irish Examiner, and Sunday Independent, titles that speak directly to design-aware consumers. With targeted digital and social investment running alongside, they’re making sure the brand stays top of mind when it matters most.
Looking ahead, new creative assets, influencer partnerships and the Ideal Home Show are on the way, all designed to keep the momentum going and support conversion in-store and online.
The recent collaboration with influencer Jodie Wood is connecting with homeowners in a real way, showing how Dulux Heritage colours work in her home.
HAI WINS BIG AT ASSOCIATION AND INSTITUTE AWARDS 2025!
All of us at Hardware Association Ireland (HAI) were delighted and honoured to be recognised at The Association and Institute Awards, where we proudly took home the award for Best Learning/Professional Development Programme!
This prestigious award acknowledges the impact and quality of our Certificate in Hardware Retail & Merchanting, as well as the broader suite of training and development services we provide to support the hardware and building materials sector across Ireland - including classroom/virtual training workshops and bespoke training solutions.
Commenting on the win, Aoife Kinsella O'Reilly, HAI Business Development & Marketing Manager with responsibility for HAI's training activities, commented, "This award is a true testament to the hard work, dedication, and vision of the HAI team, who have consistently championed the professional growth of individuals and businesses in our industry. It also reflects the collaborative effort of our member companies, trainers, and industry partners who contribute to the ongoing success of our programmes."
HAI has long been committed to raising standards, promoting excellence, and investing in the future of the sector through education and skills development. This recognition strengthens our resolve to continue delivering high-quality, relevant, and accessible training that meets the evolving needs of our members.
The judges commended HAI's strong initiative in addressing a clear sector need. Commenting on the HAI Certificate, the judges noted: "Particularly notable is the requirement for students to reflect on their learning alongside active involvement of mentors and companies throughout the programme. This collaborative approach enhances the overall impact." They went on to say "The judges believe the model has potential for replication across other sectors."
In addition to our big win in the Best Learning/Professional Development Programme we were shortlisted in the following categories: The judges said of each -
– Best Publication nominee for The Hardware Journal
"The Hardware Journal stands out as a vibrant, data-driven publication that delivers highly relevant content to Ireland's hardware sector. With its strong editorial approach, innovative advertising formats, and ongoing digital expansion, it has established itself as the sector's most trusted communication channel, driving meaningful engagement, insight and strategic value for both readers and partners."
– Best Association of the Year nominee
"The judges were especially impressed by the Association's connection with and service to communities across the country through its members, which they deemed as a distinguishing feature of HAI. They also noted the significant growth and change HAI has undergone over the years. The range of services, support and programmes offered to members was deemed very impressive by the judges, and they acknowledged the clear leadership and positive impact the association has on the hardware sector."
Thank you to The Association and Institute Awards organisers and judges for this tremendous honour and recognition.
We look forward to building on this momentum and continuing to support the professional development of the Irish hardware and building materials community.
Award winners on the evening.
L-R Jim Copeland, Angela Guillemet, awards judge, Aoife Kinsella O'Reilly and Martin Markey accepting the award on the evening.
REAL LIFE. REAL PERFORMANCE. MEET SPC OLYMPUS PRO 7MM: WHERE ELEGANCE MEETS THE EVERY DAY
Engineered for performance, designed for everyday life.
The Olympus Pro 7mm SPC Collection from Whiteriver is a robust and versatile flooring solution, designed to meet the day-to-day demands of both residential and commercial projects. Combining durable construction, water resistance, and a natural finish, Olympus Pro offers installers and end users a dependable product that performs consistently across a wide range of settings.
With its rigid SPC core and built-in underlay, Olympus Pro is engineered for practical performance. Whether you’re working on a busy household installation or a high-traffic office, retail, or hospitality fit-out, this range offers strength, style, and ease of use in equal measure.
Consistent, everyday performance
Rated AC5/34, Olympus Pro is made to withstand heavy wear and tear. Its scratch and impact resistance make it well suited for areas where durability is essential, such as kitchens, entrance halls, corridors, and open-plan living spaces. The product’s water-resistant construction makes it a reliable choice for environments where moisture and spills are common. Olympus Pro also features an embossed surface, with a realistic woodgrain effect that delivers on both visual appeal and practicality.
Quick and Hassle-Free Installation
No glue, no mess. Olympus Pro uses a 5G click system for easy floating installation - particularly useful for time-sensitive projects or refurbishments where disruption needs to be kept to a minimum. The built-in 1mm underlay provides comfort and sound absorption, while also working well with underfloor heating systems. It’s straightforward to fit, and even easier to live with.
Easy to Maintain, Easy to Like
Olympus Pro is easy to look after. Its hard-wearing surface handles the challenges of daily use, from muddy boots and spilled drinks to moving furniture and pet traffic. It is easy to clean and maintains its appearance over time with minimal effort. The range includes a variety of contemporary finishes, including light, mid, and dark oak tones, with herringbone formats available for added design flexibility.
To request samples, contact the Whiteriver team or your area manager.
You can also scan the QR code to explore the full Olympus Pro range & their technical specifications online at www.wrg.ie
• Suitable for Underfloor
• Glueless Click Installation
• Easy To Maintain
• Floating Installation
• Includes 1mm Integrated Underlay
• 5G Click System
• ER - Registered Emboss 3D surface
• Water Resistant
HOMEVALUE ANNOUNCE ITS CHARITY PARTNERSHIP WITH BARRETSTOWN
Homevalue has recently announced its charity partnership for 2025 with the well-known children’s charity Barretstown. As part of the charity partnership, Homevalue, which is owned and operated by United Hardware, will support Barretstown through financial contributions and fundraising efforts across its network of over 90 independently owned local stores nationwide.
Beyond just the financial contribution, the arrangement will also see the sharing and supply of hardware, materials, and resources to support Barretstown with on-site projects throughout 2025. The Partnership will see Homevalue support Barretstown with a range of initiatives throughout the year in a deal worth €60,000.
Barretstown offers free, specially designed residential camps and programmes for children and their families living with cancer and other serious illnesses, supported behind the scenes by 24-hour on-site medical and nursing care. Since 1994, Barretstown has served over 125,000 campers. Barretstown is recognised as a centre of excellence in childhood cancer care and other serious illnesses.
As part of the arrangement, and to help support activities and initiatives taking place at Barretstown - as well as the ongoing maintenance of the grounds and surroundings - Homevalue will provide improved access to tools, hardware, and materials through its regional stores and its 140,000 sq. ft. purpose-built warehouse in Dublin.
Speaking about the charity partnership, Paul Candon, CEO of United Hardware, trading as Homevalue, said: “We’re delighted to announce Barretstown as our charity partner for 2025. We’re highly supportive of Barretstown and their work supporting children and families affected by cancer and other serious illnesses. We’re very excited by this partnership and looking forward to undertaking the various fundraising initiatives locally, and getting our stores involved."
"Although located in Barretstown, Co Kildare, the organisation has had an impact in communities throughout Ireland and all over the world with the selfless work done by over 2,500 volunteers supporting the dedicated and incredible staff teams. At Homevalue, we’re proud to support organisations like Barretstown in their work, and we hope to contribute meaningfully to their goals and objectives in 2025.”
Dee Ahearn, CEO of Barretstown said: “We are extremely grateful to have been selected by United Hardware as their new charity partner. To have the support of United Hardware, its members and its network of stores behind us here at Barretstown is incredible. This partnership will help us to ensure that we can continue to serve children and families from across Ireland.
"This year alone, we will serve 26,000 campers. As a charity we depend on partnerships with companies like United Hardware. Their donations and fundraising efforts make it possible for us to reach our goals and so we are incredibly excited to be embarking on this new partnership”.
Barretstown is very proud to have been chosen as the new charity partner for United Hardware and on behalf of all the children and families we serve, we would like to extend a huge Barretstown ‘thank you’ and we look forward to a long and successful partnership together.”
Throughout 2025, Homevalue will be fundraising for Barretstown through the activation of their 90 stores, with staff participating in a number of fundraising initiatives organised at a national and local level. Local stores will host their own ‘fundraising challenges’ as well as participation in the ‘Homevalue Golf Classic - Supporting Barretstown,’ which will take place later this year, among other activities.
Dee Ahearn, CEO of Barretstown and Paul Candon, CEO of United Hardware announcing the partnership.
HPC GROUP ANNOUNCES LEADERSHIP TRANSITION
HPC Group, one of Ireland’s leading builders’ providers and home improvement retailers, is pleased to announce a key leadership transition that marks an exciting new chapter in the company’s growth journey. HPC Group is the second largest building materials business in Ireland currently trading from nineteen locations, with more than 420 employees. The group trades as TJ O’Mahony, a leading provider of building materials and DIY products, and PH Ross, a long established and respected supplier of heating and plumbing products. In addition, the Group has a number of specialist divisions including insulation, civils, paving, decking, timber and panelling products.
Sean Moran, who has served as Chief Executive Officer since the formation of the HPC Group in 2012, will transition to the role of Chairman of the Board. He will be succeeded by Seán McNamara, the Group’s current Finance Director, who will step into the role of Chief Executive Officer.
Sean Moran has played a pivotal role in shaping HPC Group into the business it is today. Under his leadership, the company has grown six-fold, expanded its branch network to 19, launched a best-in-class eCommerce platform, and built a culture rooted in integrity, and customer focus.
Speaking about the transition, Sean Moran said: "It has been an incredible journey since I acquired and restructured the business in 2012. I am incredibly proud of what we’ve achieved as a team. Stepping into the role of Chairman allows me to continue supporting the business strategically while handing over the day-to-day management and direction to Seán.
Seán McNamara is a highly capable and a trusted colleague who has served us so well since he joined the Group as Finance Director in May 2017".
Incoming CEO Seán McNamara brings over 25 years of experience in finance, operations, and strategic leadership. Since joining HPC Group in 2017, he has been instrumental in driving financial discipline, operational efficiency, and sustainable growth. Seán McNamara commented: "I am delighted to take on the role of CEO and to lead such a talented team. Sean Moran has set a strong foundation, and I look forward to building on that momentum as we continue to grow and deliver real value to our customers”.
VACANT TO VIBRANT
HAI are a member of ‘Vacant to Vibrant’. Vacant to Vibrant is a cross-sectoral alliance to unlock the potential of vacant, derelict and under-used buildings in Irish villages, towns and city centres, www.igbc.ie/reuse-buildings/. It is comprised of like-minded trade and professional associations and individuals who have expertise in rejuvenated homes and the built environment. HAI, IPAV, IGBC and RIAI are amongst the membership.
On July 8th ‘Vacant to Vibrant’ made a Presentation to the IPAV Informal Oireachtas Committee. The focus of the meeting was on “above the shop” properties and what needs to be done to turn them into homes. Several Oireachtas members - both TDs and Senators were in attendance, this meeting was chaired by Senator Robbie Gallagher.
On July 8th ‘Vacant
Seán McNamara and Sean Moran at the recent announcement.
to Vibrant’ made a Presentation to the IPAV Informal Oireachtas Committee.
HYBRID ADHESIVES & SEALANTS: A GAME CHANGER
Hybrid Adhesives & Sealants are a game-changer that’s been taking over building sites across Ireland and the UK. They aren't your average adhesives or sealants. Hybrids mix the best bits of silicones, acrylics, PUs and epoxies giving you serious bonding power, flexibility, durability, and chemical resistance all in one!
You can use them to stick, seal, fill, repair and get the job done, no swapping products, no messing about.
In the last five years, hybrids have exploded onto the scene. Across Ireland, tradespeople are sealing windows, bonding floors, fixing roofs and much more, all with one product.
Hybrid Adhesives & Sealants are:
– Tough as nails – hold strong in any conditions
– Flexible – ideal for movement joints
– Weatherproof and UV-resistant
– Time-saving – one tube, multiple jobs
– Clean and easy to use – less waste, less hassle
They work, and that’s why the demand’s increasing year on year.
Increased sales in Builders Merchants
Builders Merchants and Hardware Stores love them too. Less shelf clutter, easier to recommend and great value. They are one of the fastest growing segments in adhesives and sealants in the Builders Merchant market because tradespeople demand products that work, and hybrids deliver every time.
The New Name to Know: OB1®
There’s a new player in town – OB1® Multi-Surface Construction Sealant & Adhesive.
The fastest-growing hybrid in the UK is now hitting the Irish market hard. The benefits are:
– Sticks to just about anything – even underwater
– Works on lead, PVC, glass, mirrors, fibreglass, timber – you name it
– No smell, no shrink, no cracking
– Paintable and food-safe
UV, fungal and bacteria resistant
Withstands temps from -40°C to +120°C
OB1 offers the ultimate bonding and sealing experience. With the price of construction materials being challenging at present, finding a product that performs excellently at a competitive cost is a serious win.
Every saving counts, whether you’re quoting for a big job or trying to stay profitable on smaller projects. OB1 lets you reduce your customer`s costs without cutting corners and in today’s market, that’s a key driver to sales and customer retention.
You’ll find OB1 in most good builder merchants, hardware and DIY stores.
If you're not stocking or using hybrids yet - it's time to get on board.
Find out more at www.ob1original.com
AN INSPIRING EVENING OF INTERIOR DESIGN AT HALO TILES & BATHROOMS
To mark the launch of their newly refurbished showroom in Camolin, Halo Tiles & Bathrooms hosted a special evening dedicated to interior design inspiration. The event featured special guests, Rosanna Davison, Brendan Courtney, and architectural designer Nicole Carr. Over 150 attendees gathered as the speakers shared insights from their recent home renovations and self-build experiences.
Halo Tiles & Bathrooms is a proudly Irish-owned company with over five decades of experience supplying high-quality tiles, bathroom solutions, and sanitary ware across Ireland. The launch marked a particularly proud moment for Managing Director Patrick Doyle, whose father, Tom, founded the business in 1972. Tom’s passion for business stemmed from a deep desire to bring joy to people’s lives, taking great pride in helping families create and settle into their homes.
As trusted distributors for leading international brands, they offer a curated selection of products that meet the highest quality standards. Their extensive and ever-evolving range of tiles, bathroom fixtures, and porcelain paving ensures customers have access to the latest global trends for their homes.
The company’s dedicated Commercial Team collaborates closely with architects, designers, and developers to supply tile and sanitaryware solutions for a variety of commercial projects. Their vast portfolio spans sectors such as hospitality, leisure, retail, and automotive.
In addition to their flagship showroom in Camolin, Halo Tiles & Bathrooms operates a store in Midleton and is set to open a new location in Sandyford later this year. Their nationwide network of specialist stockists further ensures convenient access to their exceptional product range across Ireland. Several of their valued stockists were in attendance on the night.
For further information visit www.halotiles.ie
The event featured special guests, Brendan Courtney, Rosanna Davison and Architectural Designer Nicole Carr. Over 150 attendees gathered as the speakers shared insights from their recent home renovations and self-build experiences.
Michael Ganly, Ganly's Athlone, Halo Tiles & Bathrooms Managing Director Patrick Doyle and Michelle Ganly, Ganly's Athlone.
LENEHANS LAUNCHES IRELAND'S FIRST AI-POWERED SHOP ASSISTANT
Lenehans, one of Ireland's most established retail brands with over 150 years of service, has just recently launched one of Ireland's first fully AI-powered shop assistants, setting a new standard for customer experience in the Irish DIY, home, and garden sector.
www.lenehans.ie is now one of Ireland's most popular DIY websites, offering over 30,000 products spanning everything from greenhouses to beautifying your garden with solar lights, storage solutions, kitchen essentials, power tools, ladders, and even traffic cones.
Now, with the introduction of this cutting-edge AI technology, customers can enjoy an online experience that replicates the advice and expertise of an in-store assistant - all from the comfort of their own home.
"Our mission at Lenehans has always been to serve customers with the best products and the best service," said Mark Lenehan, Managing Director of Lenehans. "By introducing
Ireland's first AI shop assistant, we're making it even easier for our customers to find exactly what they need - whether that's sourcing the right bolt for a project or getting expert help with DIY tasks."
Unlike typical chatbots, the Lenehans AI Shop Assistant is a conversational expert. It is capable of:
– Providing tailored product recommendations
– Giving step-by-step DIY project guidance
– Checking real-time stock availability and delivery times
– Linking customers to the exact tools and materials required for their tasks.
With thousands of customer interactions since the launch, the AI assistant has already improved website navigation, boosted customer satisfaction, and enhanced overall purchase journeys on the Lenehans.ie website.
For further information visit www.lenehans.ie
INTRODUCING LEVELEASE, THE COMPLETE FLOOR LEVELLING SOLUTION FROM KILSARAN KPRO
Kilsaran are proud to announce their new LevelEase range of floor levelling products, designed to address specific flooring needs with innovative solutions. Whether building a private house or multi-room apartment complex, Kilsaran’s LevelEase range is the number one choice for a durable, high quality, screed solution.
The LevelEase range offers an advanced flooring solution for domestic and commercial applications. It includes rapid-hardening and fibre-reinforced levelling compounds including LevelEase 250 and LevelEase 225, suitable for depths of 2mm to 50mm. Complementing the range are primers and moisture suppressants, such as the LevelEase Sealing Primer and DPM (Damp Proof Membrane), designed to enhance adhesion and manage residual moisture effectively.
The range delivers exceptional durability and a perfectly level finish every time. Ideal for a new build or renovating an existing space, this floor screed ensures superior performance, fast installation, and compatibility with underfloor heating systems. Choose the LevelEase Floor Range for a reliable, high-quality floor screed
that meets the demands of modern construction and delivers outstanding results.
For more information on the new LevelEase flooring range, please visit https://tinyurl.com/kprofacades
STAFFORD.IE LAUNCHES AUTUMN/CHRISTMAS 2025 PROMO: “FOCUS ON VALUE”
Stafford.ie has unveiled its latest seasonal promotion, the Autumn/Christmas 2025 “Focus on Value” campaign designed to give retailers and customers the very best in quality and pricing ahead of the busy festive period. This year’s promotion features a new dedicated website set to launch in Q3 2025, making it easier than ever to browse and access the full seasonal range.
A comprehensive social media campaign and promotional flyer will roll out this September to build momentum and keep customers engaged. With offers already live, now is the perfect time to capitalise on a carefully curated selection of fast-selling, high-margin products.
The “Focus on Value” range is tailored to support independent retailers with excellent profit opportunities and reliable stock availability ideal for the hardware/DIY customer base. From power tools to seasonal essentials, www.stafford.ie has Christmas sorted.
The promotion requires a minimum spend of €1,500 across the product range, with terms and conditions applying.
To learn more or to get involved, contact John Stafford & Sons, +353 53 936 7246, sales@stafford.ie at Bellefield, Enniscorthy, Co. Wexford, Y21 E0F5.
NDP - HOUSING DEMAND 2025+
– Three different indices underpin a backlog of almost 120,000 housing units.
– To clear this over six years requires 20,000 additional units per year.
– Population growth will add another 31,000 and obsolescence will add 7,000.
– Unlikely to see increase in 2025, so 58,000 additional units from 2026.
HOUSING STOCK V POPULATION GROWTH RATES 2007-2024
LAYDEX CELEBRATES 30 YEARS WITH A GOLF DAY TO REMEMBER
Laydex Building Solutions is celebrating a major milestone in 2025 - 30 years as one of Ireland’s leading suppliers of high-quality, innovative building materials. Since its founding in 1995, Laydex has built a strong reputation in the Irish construction market and is known for its reliability, expertise, and commitment to customer service.
As part of its anniversary celebrations, Laydex recently hosted a golf event to bring together long-standing customers from across the Irish Hardware industry. Set against the backdrop of the beautiful Heritage Golf Resort in Laois, the day offered more than just friendly competition - it created a relaxed and enjoyable setting to reflect on three decades of shared success.
The event was a clear reminder of the strong connections Laydex has cultivated over the years. Attendees enjoyed a round of golf, and also a fantastic BBQ dinner and the chance to catch up, network, and celebrate their role in the company’s journey. The atmosphere was one of appreciation, warmth, and mutual respect - values that have helped define Laydex’s approach since day one.
This golf day is just one of several events planned throughout the year as Laydex continues to mark its 30th anniversary. With more celebrations to come, the company remains focused on
the future while honouring the partnerships that have brought it to where it is today.
For further information visit www.laydex.ie
Alan Donohoe, Group Commercial Director, Laydex, Peter Woods, Managing Director, Laydex & Stevie Brenner, Morris’s DIY, Waterford.
SOUDAL CLICK & SPRAY: COMPACT POWER, PROFESSIONAL RESULTS
Soudal’s Click & Spray system is changing how professionals apply contact spray adhesives. Combining power, control, and portability, it delivers the performance of a traditional canister system in a compact, easy-to-handle format.
The system uses a 750ml pressurised aerosol that connects directly to a dedicated spray gun, ensuring a consistent, adjustable spray pattern with minimal overspray and waste. The result is a clean, precise application, ideal for use on-site or in workshops.
Click & Spray’s high-performance adhesive offers strong initial tack and excellent adhesion across a wide range of materials, including insulation boards, carpets, flooring, wood, and decorative panels. It works on both porous and non-porous surfaces, with a long open time that allows for repositioning when needed.
This system is designed for professionals who need speed without compromising quality. It’s lightweight, easy to transport, and doesn’t require bulky canisters or hoses. The ergonomic gun makes spraying comfortable and efficient, even on larger surfaces.
A key advantage is clean working. With controlled output and minimal mess, the jobsite stays cleaner, reducing clean-up time. When paired with the Click & Spray Cleaner, the gun is easy to maintain between uses.
Click & Spray is also economical, almost every drop of adhesive is used, which means less waste and excellent value for money. The compact design makes it easy to store and ideal for smaller jobs or touch-ups.
Click & Spray is a smart solution for builders, installers, and contractors who demand performance and practicality.
Click & Spray by Soudal: Professional-grade adhesive power, now more compact, efficient, and easy to use than ever.
Scan me for more information.
HELPING HARDWARE STORES
GROW WITH MULTIWALL POLYCARBONATE ROOFING
As Irish homeowners embrace outdoor living and look to enhance gardens, patios, and lean-tos, multiwall polycarbonate roofing continues to be a top seasonal seller. At Access Plastics, we’re proud to help hardware stores and builders’ merchants nationwide tap into this growing market - with reliable supply, product knowledge, and cut-to-size service.
Supporting the Hardware Trade Weatherproof & Work-Ready Multiwall polycarbonate has become the go-to solution for customers looking to roof pergolas, garden rooms, carports, and verandas. That’s why they've made it easier for hardware stores to stock and sell it successfully. With Ireland’s largest stockholding, dependable trade support, and marketing content available on request, they equip your store with everything needed to make the sale.
Built for Irish Weather, Built for Your Business
The material’s UV protection, impact resistance, and lightweight design make it ideal for Irish conditions - offering your customers
MULTIWALL POLYCARBONATE
Built for the Irish Weather –Perfect for Pergolas & Lean-Tos
a weatherproof yet easy-to-install option. And thanks to their free cut-to-size service, you can offer made-to-measure convenience without carrying excessive stock.
Ready to Deliver, Ready to Support
They back their hardware partners with:
– Nationwide delivery via their own fleet
– Expert product support and advice – A wide choice of sheet thicknesses, colours, and finishes
Summer is peak season for outdoor building projects - and multiwall polycarbonate is a proven traffic-driver and revenue opportunity for retail partners. Whether you want to expand your range or simply get more out of what you already stock, Access Plastics is here to help. Access Plastics say, “Let’s grow summer sales together”.
Visit www.accessplastics.com or contact their sales team on 01 8010022, or email sales@accessplastics.com to discuss how they can support your store.
Access Plastics are proud to support the incredible efforts of Mellon Educate, a charity that has transformed the lives of thousands of children and families in South African townships over the past 20 years. Mellon Educate has housed 250,000 people and improved education for 60,000+ children in South Africa with the help of 27,000 volunteers. Mellon Educate are calling on Hardware Association Ireland members to turn their CSR into real impact. Partner with them to build schools, change lives, and show your brand’s values in action, visit www.melloneducate.com for further details.
Ireland’s Leading Distributor of Plastic Sheets
EINHELL LAUNCHES AS REGISTERED IRISH BUSINESS, STRENGTHENING ITS POSITION IN IRELAND WITH A NEW PROFESSIONAL RANGE
Einhell, the renowned German power-tool and garden-equipment manufacturer, has officially launched as a registered business in Ireland. This strategic move enhances Einhell’s commitment to expanding its presence in the Irish and UK markets, with the brand poised to capture significant market share, particularly with the launch of its new professional product range.
Over the past four - five years, Einhell has seen remarkable global growth, increasing its annual revenue from €500 million in 2017 to more than €1.1 billion in 2024. This growth has been fuelled by the success of its Power X-Change platform, now comprising of over 350 cordless tools and driving more than 50% of the company’s revenue. Each tool in the range is powered by a single, interchangeable battery system - eliminating the need for multiple batteries and chargers, and offering users the ultimate in convenience, flexibility, and cost-efficiency.
As part of its market expansion strategy, Einhell is now targeting the professional sector with its recently launched Power X-Change Pro range. These high-performance tools are engineered to meet the demanding needs of tradespeople and professionals, offering the same cordless innovation and reliability for which the brand is known.
The Irish registration marks a significant milestone for the company as it aims to build stronger relationships with local retailers, trade professionals, and end-users. By establishing an in-market presence, Einhell will be better positioned to tailor its offerings to the unique needs of the Irish market and respond more swiftly to customer feedback and market trends. The move also supports job creation, with plans to expand the local team to reinforce sales, service, and technical support operations across the country.
At the helm of Einhell’s UK and Ireland strategy is James Clarke, who joined the company 18 months ago as Managing Director for the UK & Ireland. With his background at Stanley Black & Decker, James has been instrumental in expanding Einhell’s footprint, particularly with the successful introduction of its Power X-Change range across both markets.
In March 2025, Rowan O'Meara was appointed Sales Director for Ireland, bringing with him over 25 years of experience at Stanley Black & Decker. Rowan`s extensive knowledge of the Irish market will play a crucial role in accelerating the company’s growth and in driving the success of the newly launched professional tools.
Einhell’s reputation for quality and performance is reinforced through its high-profile global partnerships with the MercedesAMG PETRONAS Formula One Team and FC Bayern Munich. These collaborations highlight the brand’s shared values of precision, innovation, and performance at the highest level, helping elevate awareness and trust among consumers and professionals alike.
“Our decision to officially register in Ireland reflects our deep commitment to both the local market and our larger regional growth strategy,” said James Clarke, “With Rowan’s leadership and the introduction of our professional tool range, we are positioned to expand our market share in both the consumer and professional sectors in Ireland.”
The company’s new professional-grade tools, along with its established consumer lines, will be supported by a dedicated local service and support network, ensuring customers across Ireland have access to top-tier products and after-sales care.
For further information email salesorders-ireland@einhell.com or phone 01-960 1005
ENJOY A GREENER BBQ SEASON WITH CALOR PATIO GAS
With summer in full swing, Calor is supporting outdoor living through its seasonal BBQ campaign. This year, Calor is highlighting its compact 6kg patio gas cylinder, ideal for barbecues and smaller patio heaters, alongside the popular 11kg cylinder. Both are now available with a renewable fuel blend that includes 20% BioLPG, making them Ireland’s first and only renewable patio gas cylinders available to consumers. Calor BioLPG is a certified renewable gas made from sustainably sourced vegetable oils, waste, and residue materials. It’s chemically identical to conventional LPG, so it works seamlessly with existing gas barbecues, patio heaters, and outdoor appliances with no modifications required.
Dermot Hurley, Head of Calor Cylinder Sales, says: “The 6kg cylinder complements our 11kg option, giving customers greater flexibility, whether they’re barbecuing at home or on the go. Our patio gas range is designed specifically for outdoor use and as it includes renewable BioLPG, it offers a cleaner and more sustainable choice for customers. With growing interest in lower carbon living, demand has steadily increased.
Stocking renewable energy solutions such as Calor BioLPG meets this demand and also supports retailers in offering more environmentally conscious products that resonate with today’s consumers.”
As environmental awareness grows, Calor’s BioLPG patio gas offers a simple way to reduce carbon emissions without compromising performance. Using the globally recognised mass balance supply chain approach*, each cylinder contains a blend of 20% BioLPG and 80% conventional LPG.
Consumers can continue to enjoy all their summer favourites including grilled meals, outdoor gatherings and cosy evenings, powered by a more sustainable fuel choice.
Enjoy outdoor living with a lower carbon option. Learn more at www.calorgas.ie
* Using the globally recognised mass balance supply chain approach for renewable energy, Calor patio gas cylinders contain a blend of 20% BioLPG and 80% conventional LPG. See www.calorgas.ie for details.
LOBA - CANADIA NAMED EXCLUSIVE DISTRIBUTOR FOR IRELAND
Canadia, a leading provider of premium flooring solutions, is proud to announce the official launch of Loba products having been appointed as the exclusive distributor for Loba in Ireland, strengthening its commitment to providing world-class floor finishing systems to professionals and homeowners alike.
Loba, a German-based company renowned for its highperformance finishing and maintenance products for wooden and resilient flooring, brings more than 100 years of innovation and sustainability to the Irish market. From waterborne finishes and oils to cleaning and care solutions, Loba products are trusted globally by flooring experts who demand exceptional quality and environmental responsibility.
“We’re thrilled to bring Loba’s trusted products to our customers in Canadia and to serve as their exclusive distributor in Ireland,” said Charlie Hamilton, Managing Director at Canadia. “This partnership aligns perfectly with our mission to deliver highquality, sustainable flooring solutions backed by expert support and technical knowledge.”
Loba’s full product range is now available through Canadia, including professional-grade primers, coatings, and maintenance solutions designed for long-lasting floor protection and aesthetic excellence. Among the latest innovations is Loba's new fastdrying stain, engineered to significantly reduce turnaround times without compromising on colour depth or consistency.
This advanced stain formula offers excellent workability, uniform coverage, and quick one hour drying performance - making it ideal for flooring professionals seeking efficiency and premium results.
To explore the full range of Loba products now available through Canadia, visit www.canadia.ie
When is grey actually
GREENER?
When it’s Calor – the only patio gas cylinder that contains BioLPG renewable gas. Making it a greener choice for your summer barbeques. Find out more at calor gas.ie
News & Products
80% SOLD! BOOK YOUR STAND NOW
Hardware Association Ireland are thrilled to already have so many fantastic brands on board to exhibit at The Hardware Show 2026, Ireland’s largest and most important event for the hardware, DIY, and home improvement industry in 2026!
Dates: 15 & 16 February 2026
Venue: RDS Simmonscourt, Dublin
Want to see your logo here? Don’t miss your chance to showcase your products and services alongside the industry's top suppliers and most importantly, connect with thousands of buyers and decision-makers all under one roof. Limited spaces available, book now.
To book your stand or learn more, please contact our team today: Stand Sales: Una, una.geraghty@eventhaus.ie, 01 8460020
Sponsorship: Margaret, margaret.andreucetti@eventhaus.ie, 01 8460020
Visit www.thehardwareshow.ie for more details.
& Products
HVO FOR HOME HEATING
Hydrotreated Vegetable Oil (HVO) is gaining momentum in the global push for sustainable energy solutions. Firebird, a leading advocate for renewable energy, has been committed to supporting HVO since 2016.
Firebird has been actively requesting the Government to secure official recognition of HVO as a substitute for Kerosene in home heating for many years. By replacing Kerosene with HVO, CO2 emissions could potentially by reduced by up to 90%. Until now, HVO has remained unrecognised by the Government in their Legislated Climate Action Plans.
There is now some commitment from the new Government to look at the use of sustainable biofuels to reduce emissions from existing home boilers where deep retrofits are not possible in the short term.
700,000 homes in Ireland still rely on Kerosene for heating. A few have switched to heat pumps, but this option remains out of reach for most households. In 2024, only 3,609 grant funded retrofits were completed which included a heat pump installation* - far below the levels needed to meet Ireland’s 2030 decarbonisation targets.
* www.rte.ie/news/ireland/2025/0115/1490866-energy-upgrade-grants/
For older, rural, and hard-to-heat homes, electrification is not a viable solution. This is due to high upgrade costs, in particular for poorly insulated homes and homes with high heat loss. Converting from Kerosene to HVO, however, provides an immediate reduction in carbon emissions with minimal disruption and at practically no cost, to the end user.
The financial burden of switching to heat pumps and deep retrofits is a major obstacle for Irish households. The average cost of a government-supported retrofit is €37,489, making full electrification unaffordable for most families.
However, introducing a 20% renewable fuel blend across all oil-heated homes would reduce emissions on the same scale as retrofitting 160,000 homes - at practically no cost to the end user.
The industry has come together and is ready to deliver this 20% blend immediately. At a 20% blend there is no requirement for the homeowner to make any modification to their existing boiler, so this transition is 100% seamless to the end user.
This is an easy win for the environment.
For more information, visit www.firebird.ie
Mark Doyle and Colm Murphy, Firebird Heating Solutions. By replacing Kerosene with HVO for home heating, CO2 emissions could potentially be reduced by up to 90%.
BUILDING A REPUTATION FOR SMART DESIGN AND LASTING QUALITY
ARMEG designs and manufactures performance quality power tool drilling accessories, for the ultimate in control and confidence. Home to unrivalled expertise, and the UK’s only SDS+ Drill Bit manufacturers, they have been building a reputation for smart design and lasting quality since 1973. Today, Armeg is a name trusted around the world for performance, endurance and precision.
From their TWISTER Impact Masonry Drill Bits designed from the ground up for use in impact drivers - meaning that the user need only swap bits, not machines; through to The Brocket (patent no: GB2596046) a product which came from an idea directly from a professional electrician. Its sleek one-piece design solves the problem of tightening conduit bushes located in awkward-to-reach installations.
Armeg are uniquely positioned to be able to listen to professional tradesmen, then develop and manufacture innovative products, in their own factory in the outskirts of Sheffield, which help solve problems they face every day. Saving time and money by delivering efficiencies through smart design features.
Full dealer slat-wall profiles are available, showcasing Armeg’s range of drilling and driving power tool accessories, including their
For further information please contact James Goodwin, Head of Marketing, j.goodwin@armeg.co.uk at Armeg Ltd, Callywhite Lane, Dronfield, S18
, www.armeg.com
market-leading Acceler8% Sheet Steel Holesaws, other innovative drilling products and an extensive range of premium professional hand tools.
NTEC POLYMER TECHNOLOGY FROM TEC7: THE BEST JUST GOT BETTER, FASTER, STRONGER
In the ever-evolving world of construction, where demands for performance and durability are constantly increasing, Tec7 has once again proven its innovative prowess. Long known for its versatile and reliable hybrid polymer adhesives, Tec7 has unveiled a game-changing advancement to its formula: nTec Polymer Technology.
This new generation of hybrid polymers builds upon Tec7's established reputation while pushing the boundaries of what's possible in adhesive technology. With nTec Tec7, construction professionals can expect a significant leap forward in several key areas:
Unparalleled Strength and Speed
The new Tec7 formula boasts an impressive 15-30% improvement in adhesion strength, with a maximum tensile strength of 380kg per 10cm². This enhanced bonding power is coupled with dramatically reduced curing times of up to four times faster than previous formulations. On porous materials like wood, the adhesive reaches workable strength in just 90 minutes, while non-porous surfaces like metal are ready in 6 hours.
Superior Mould and Bacteria Resistance
One of the standout features of the new Tec7 formula is its exceptional resistance to mould and bacteria. Achieving an ISO 846 Class 0 rating, nTec technology offers one of the highest levels of protection against microbial growth available in the sealant market. This makes it an ideal choice for applications where hygiene and long-term integrity are paramount, such as in healthcare facilities, food processing plants, clean rooms, and high-humidity environments.
Extreme Condition Performance
Unlike traditional adhesives that struggle in cold weather, the new and improved Tec7 maintains its effectiveness even at temperatures as low as -10°C. At 5°C, it cures at the same rate as conventional polymers do at room temperature, making it an invaluable tool for year-round construction projects.
Flexibility and Durability
With an elastic recovery rate of 80-90%, nTec technology can withstand greater stresses and maintain its integrity over time, even in the most demanding applications. This resilience, combined with its top-tier mould and bacteria resistance, ensures long-lasting performance in a wide range of environments.
Environmental Consciousness
Tec7 continues its commitment to sustainability with nTec, offering one of the most environmentally friendly and healthconscious adhesive technologies on the market. This focus on eco-friendliness aligns with the growing industry demand for materials that minimise environmental impact. As construction challenges become more complex and environmental concerns more pressing, innovations like nTec Polymer Technology are set to play a crucial role in shaping the future of the industry. With its combination of strength, speed, versatility, and unmatched resistance to mould and bacteria, nTec is poised to become an indispensable tool for construction professionals seeking cutting-edge solutions for their most demanding projects.
For more information visit www.tec7.ie
NEW FORMULA
nTec Polymer Technology is Novatech International's own high-performance polymer technology. Built on the known advantages of MS hybrid polymers in Tec7 products, nTec Polymer Technology uses a new and more contemporary platform that is better, faster and stronger. Moreover, nTec Polymer Technology also leaps forward in terms of sustainability
NEW REPORT FINDS GOVERNMENT NEEDS TO MATCH CLIMATE RHETORIC WITH ACTION FOR HEATING SECTOR
The Alliance for Zero Carbon Heating (TAZCH) has recently published a landmark report demonstrating that the Irish Government could slash residential heating emissions quickly, cheaply, without disruption to consumers and at zero cost to the taxpayer.
This can be done by altering its proposed Renewable Heat Obligation (RHO) rates of 1.5% and 3% and introducing a 20% blend of renewable liquid fuels. This small change would create the equivalent carbon saving of installing 160,000 heat pumps, without the need for costly retrofitting, disruption to households, or grid upgrades. The report, Renewable Heat Obligation - We Must Go Further and Faster, was published by TAZCH in June 2025 and is available to download at: www.tazch.ie
Founded by Fuels for Ireland, OFTEC and UK and Ireland Fuel Distributors Association (UKIFDA), The Alliance for Zero Carbon Heating (TAZCH) is a representative body advocating for the use of renewable liquid fuels in Ireland’s home heating sector. TAZCH brings together businesses from across Ireland working in the home heating sector, offering innovative solutions that reduce emissions and create a more sustainable heating system for Ireland.
Philip Hannon, CEO of TAZCH, said: “This is the quickest, simplest and most equitable way to cut carbon emissions from home heating in Ireland. Households would not need to change their boiler, no upfront cost is involved, and the emission savings are immediate. We already have the infrastructure, the trained workforce, and the renewable fuels ready to go. All we need now is the political will.”
The findings challenge the Government’s current heat decarbonisation strategy, which relies almost exclusively on deep retrofitting and heat pumps. These options remain financially out of reach for many, especially in rural Ireland where 700,000 homes rely on liquid fuels, and where incomes are lower and housing stock older.
Philip Hannon continued: “There’s no reason this should be an either/or debate. TAZCH fully supports heat pumps where they’re appropriate - but we need a complementary approach. A 20% blend of renewable liquid fuel delivers the same carbon savings as 160,000 heat pumps, but it would take us 26 years to install that many at the current rate. We don’t have that time.”
The report warns that current Government proposals for an RHO - with targets of just 1.5% rising to 3% - will fail to drive real emissions reductions. This can be easily rectified
by acknowledging that the two main heating vectors of gas and oil which represent c80% of all Irish households are very different. They would benefit from two separate schemes, with the liquid sector cojoined with the already established liquid obligation within the Renewable Transport Fuel Obligation which covers the same companies. Doing so will allow the liquid heating sector to reach a 20% ambition immediately delivering meaningful climate impact.
“As it stands, the scheme risks creating a paper-based certificate trading system that delivers no meaningful climate impact and excludes liquid fuel users from a viable decarbonisation route”, Philip Hannon added.
TAZCH is calling on Government to:
– Separate the liquid fuels and gas sector into different schemes
– Create a dedicated Renewable Liquid Fuels Obligation incorporating obligations for transport and heating
– Set an immediate 20% renewable liquid fuel obligation for home heating.
“Ireland risks locking out 40% of households from decarbonisation while handing them higher energy bills with no climate benefit. We urge the Minister to ensure the RHO works for everyone - not just some. Let’s go further and faster, together.” Philip Hannon concluded.
Further information is available at www.tazch.ie
NEW SUBSIDISED POSTGRADUATE CERTIFICATE IN APPLIED AI - OPEN FOR APPLICATIONS
CILT Mobility & Supply Chain Skillnet, in collaboration with Atlantic Technological University (ATU), is proud to launch a pioneering new qualification designed specifically for the supply chain and logistics sector: The Postgraduate Certificate in Applied Artificial Intelligence in Supply Chain Management - starting September 2025.
This fully online, Level 9 programme offers industry professionals a chance to gain critical AI expertise - at a subsidised rate, thanks to funding from Skillnet Ireland, the Government of Ireland, and the European Union.
Why AI? Why Now?
AI is transforming how businesses manage demand, mitigate risks, and create sustainable, circular supply chains. With global supply chain pressures showing no sign of easing, companies are increasingly relying on intelligent, data-driven tools to stay competitive.
What You’ll Learn
Delivered over three semesters, this 30 ECTS qualification focuses on practical AI solutions for real-world supply chain challenges:
– Semester 1 - AI-Driven Demand Forecasting
– Semester 2 - AI in Supply Chain Risk Management
– Semester 3 - AI-Enabled Decisions
Circular Supply Chains
Each module includes live online sessions, case-based workshops, and interactive tools to ensure real-time learning that’s relevant and actionable.
Who Should Apply?
This certificate is ideal for:
– Supply chain, logistics, and procurement professionals looking to upskill
– Technical managers leading digital transformation projects
– Businesses seeking to integrate AI into their operations
Entry Requirements
A Level 8 Honours Degree (H2.2 or above) is required. Applicants with significant industry experience may qualify through Recognition of Prior Learning (RPL).
Driving National & EU Priorities
This programme supports major strategic initiatives, including:
– AI - Here for Good (Ireland’s national AI strategy)
– The EU Green Deal and Circular Economy Action Plan
– Ireland’s National Logistics and Supply Chain Skills Group priorities
Now Accepting Applications
Seize the opportunity to lead in an AI-powered world - while places remain available.
Visit www.ciltskillnet.ie for a full list of training programmes available.
COMBILIFT RECEIVES ITS 3RD RED DOT WIN WITH ITS NEW 7-TON ELECTRIC MULTIDIRECTIONAL COUNTERBALANCE FORKLIFT
Combilift, a global leader in multi-directional and customised handling solutions, has been awarded the prestigious Red Dot Award for Product Design 2025 for its Combi-CB70E, highcapacity, electric-powered multidirectional forklift, developed to meet the needs of heavy-duty, long-load handling in more sustainable ways.
The Red Dot Award, one of the most internationally renowned design competitions, recognises excellence in design quality and innovation, and is no stranger to Combilift’s exceptional vision to shaping the future of the Commercial Vehicles Industry. This award completes a hat trick for Combilift who previously won a Red Dot for the Combi-WR and ‘Best of the Best’ for the Combi-CB4. Combilift’s Combi-CB70E impressed the international jury with its new ergonomic design, environmental credentials, and ability to enhance operator comfort and productivity in demanding industrial settings.
Martin McVicar, CEO and Co-founder of Combilift, commented: “We are delighted to receive our third Red Dot Award this year for the Combi-CB70E. Our design and engineering teams have been striving to provide solutions that are not only functional and safe but also reflect excellence in industrial design. Our customers increasingly demand electric alternatives that don’t compromise on performance, and the CB70E is exactly that.”
The multidirectional Combi-CB70E is a 7-tonne capacity electric counterbalance forklift, specifically designed for handling long and bulky loads in confined or challenging spaces. Equipped with Combilift’s patented Independent Traction Control System and large elastic rubber tyres, it provides all-terrain capability while maintaining zero-emission operation. The spacious gas strut suspension cab and floor to ceiling glazing offers enhanced visibility and comfort, while the Auto Swivel Seat - which automatically swivels 15 degrees to the left or right, depending on the direction of travel - ensures optimal ergonomics and comfort for operators, even during extended shifts.
This Red Dot recognition comes in an exceptional 11 months of success for Combilift, which has also received multiple international accolades for its products and leadership, including Product of the Year and Ergonomics Award at the UKMHA Archies Awards, as well as Design Team of the Year and Industry Leader awards from the UK’s Engineering & Manufacturing Awards. With over 1,000 employees and exports to more than 85 countries, Combilift continues to set benchmarks in safety, design, and innovation in the materials handling sector.
For further information see, https://youtu.be/94jdFGAJ7fA or visit: https://combilift.com/combi-cb70e
Martin McVicar - Combilift CEO and Co-founder & Mark Whyte - Lead Engineer.
ONA WATER: A SMART, SUSTAINABLE SOLUTION FOR THE IRISH HOME AND WORKPLACE
At ONA Water, they aim to eliminate single-use plastic bottles and old drum dispensers by offering eco-friendly, mains-fed filtered Drinking Water systems. Based in Nenagh, Co. Tipperary, they supply stylish, high-quality water filtration and dispensing units for homes and businesses at prices to suit every budget.
ONA Boiler Tap Systems
Overfilling and reboiling kettles wastes time, water, and energy. Their energy-efficient Boiler Tap Systems give you instant hot water for tea or coffee, cutting electricity use while adding a modern touch to your customers kitchen.
Water Treatment Solutions
PFAS or "forever chemicals" in Irish water are a growing health concern. Ona's Reverse Osmosis systems and Ultrafiltration Cartridges help reduce PFAS and other harmful contaminants.
They also offer compact, non-electric Water Softeners that tackle hard water and limescale. These fit neatly under your sink and protect appliances like kettles, showers, dishwashers, and washing machines, extending their life and helping them last longer.
Business Drinking Water Systems
ONA Water's mains-fed filtered water systems are ideal for offices, schools, healthcare, sports clubs, and hotels. They eliminate bottled water costs, storage, and waste, while reducing your carbon footprint.
Home Filter Kits
Their Gold and Silver Kits install under your customer's sink to deliver 15,000 litres of clean, great-tasting water right from their tap. No more bottled water, lifting heavy packs, or recycling plastic. They offer a wide range of filter cartridges to suit any concern.
Partner with ONA Water
ONA Water welcomes builders’ merchant & hardware retailers to join their mission. Exclusive own branding and product options available.
HYDRATE • ELEVATE • CELEBRATE
Visit www.onawater.ie or contact them on 061 210 095 / 085 859 8580, sales@onawater.ie
Head Office, Unit 4, Lisboney Industrial Estate, Dublin Road, Nenagh, Co. Tipperary, E45 KD92
News & Products
LARSEN: CELEBRATING 50 YEARS OF PROFESSIONAL BUILDING PRODUCTS
Larsen Building Products, a leader in manufacturing professional building products for the construction industry, is proud to announce its 50th anniversary. Founded in 1975 in Antrim, the company has grown from its humble beginnings of supplying admixtures to concrete plants into a powerhouse offering a diverse range of high-quality, highperformance products across multiple sectors, including builders' merchants, tiling, flooring, silo mortar, highways, and Streetscape.
For five decades, Larsen has stayed true to its core values:
– Built For Professionals
– Trusted Reputation
– Technical Experts
– Customer First
– Support Local
As a family-run business, the company operates from the heart of Belfast’s docklands with computer-controlled, production facilities, as well as on-site R&D and Quality Control labs, ensuring that Larsen stays at the forefront of product innovation. With steady expansion into the GB market, Larsen is now considered to be the go-to brand for technical expertise across high profile flooring, tiling, and Streetscape Eco paving projects.
In May 2025, the team celebrated this incredible 50 year milestone alongside customers, suppliers, and staff, all of which have played a key role in making Larsen the trusted,
professional brand that it is today. With guests attending from all over Ireland and the UK, the event kicked off with a light breakfast and brand presentation from Larsen’s Managing Director, Declan Wright. Throughout the day, guests were treated to guided tours of both manufacturing sites, and never went hungry or thirsty with the pizza van, buffet lunch and plenty of refreshments available. The afternoon of celebrations came to an end with a Belfast city sightseeing bus tour, allowing guests to take in all the iconic landmarks where Larsen building products have been used.
Larsen is excited to embrace the next chapter of its journey with a key focus on sustainability, product innovation, and expanding within the construction sector. The addition of a new marketing team means that the Larsen brand presence is growing day by day, and marketing support is now available to customers across all divisions. With the creation of new point of sale materials, brochures, social media assets, product application videos, revamped packaging, and a new website underway, the future looks bright for the Larsen brand!
For more information about Larsen Building Products, please contact 028 9077 4000 or visit www.larsenbuildingproducts.com.
Don’t forget to follow Larsen Building Products on LinkedIn, Instagram, and Facebook! #Larsen50
93 MILLION HOUSEHOLD ELECTRONIC ITEMS WERE PURCHASED LAST YEAR
A total of 93 million household electronic items were purchased in 2024 - almost three times the volume sold in 2006, according to Waste Electrical and Electronic Equipment (WEEE) Ireland as it launched its 2024 annual report recently.
The country’s biggest e-waste recycling scheme is now calling for a national leap forward in "e-waste intelligence" as consumption reaches record levels, putting pressure on Ireland’s ability to meet EU recycling targets.
“Each one of those 93 million devices contains valuable materials like aluminium, copper, lithium or cobalt,” said Leo Donovan, CEO of WEEE Ireland.
“We’re using these materials far faster than they can regenerate. Global demand is set to triple by 2050 - a trajectory that cannot be sustained."
“With over 80% of the EU’s rare earths coming from China, Ireland’s dependence on imports leaves us dangerously exposed. We must reduce that risk by rethinking consumption, embracing circularity, and recovering more materials here at home.”
With a 96% recovery rate, WEEE Ireland continues to exceed EU material recovery targets and reinforce Ireland’s standing as a circular economy leader.
Consumers can recycle their electronics for free at participating retailers or recycling centres. Check www.weeeireland.ie for these as well as its many free public recycling collection days across the country.
BRILLIANT SUNSHINE IN BIRR
The Hardware Association Ireland Golf Society's first outing of the year took place on Friday 20th June at the sun soaked and challenging Birr Golf Club, kindly sponsored by Irish Abrasives, distributed by Herron & Son.
Golf Society Captain and Birr Golf Club Vice Captain John Hassett welcomed the large group and presented prizes to Men's first place winner Paddy Kingham with a score of 42 points and Ladies first place winner Mary Grennan with a score of 38 points.
Ashley Molloy, representing both Irish Abrasives and Herron & Son, presented the impressive array of additional prizes on the
day. Ashley was delighted to confirm Irish Abrasive's continued sponsorship of the Captain's Prize after the company`s recent change of ownership.
The golf course was in great condition on the day, and a true test of stamina and endurance given the high temperatures. The courteous welcome received by golf society members from all the staff at Birr Golf Club was exceptional with many members promising to return in the coming months to take up the challenge again.
The next outing is at Mount Wolseley on Friday 5th September. Contact Jim Copeland on 087 6671361 to book your place.
Paddy Kingham receiving his 1st Place Prize from Men from Captain John Hassett.
James Wallace receiving his 2nd Place Overall Prize from Ashley Molloy.
Martin Rowe receiving his 3rd Place Overall Prize from Ashley Molloy.
William Dixon receiving his Past Captain's Prize from Ashley Molloy.
Tim Lodge receiving his 1st Prize in Class 1 from Ashley Molloy.
John Phelan receiving his 2nd Prize in Class 1 from Ashley Molloy.
HARDWARE ASSOCIATON IRELAND GOLF SOCIETY CAPTAIN JOHN HASSETT'S PRIZE
20th June 2025 - Birr Golf Course
Sponsors - Irish Abrasives distributed by Heron & Son
OVERALL First
CLASS
First
CLASS
First
Second
Jim Cuddy receiving his 1st Prize in Class 2 from Ashley Molloy.
Eddie O'Shea receiving his 2nd Place Prize in Class 2 from from Ashley Molloy.
Jimmy O'Neill receiving his 1st Place Prize in Class 3 from Ashley Molloy.
Joe Harlin receiving his 2nd Place Prize in Class 3 from Ashley Molloy.
Mary Grennan receiving her 1st Place Prize for Ladies from Captain John Hassett.
Breda Phelan receiving her 2nd Overall Prize for Ladies from Ashley Molloy.
HAI Corporate Partners
CASH MANAGEMENT
Brink’s Cash Services
CORPORATE PARTNER
Customer Services 0818 111 330 nationalservicecentre@brinks.com www.brinks.com
CREDIT & FINANCIAL MANAGEMENT
Credit Risk Brokers
James Riordan 01 491 6007
james.riordan@creditriskbrokers.com www.creditriskbrokers.com
PKF Brenson Lawlor
Ian Lawlor 01 668 9760 ian@pkfbl.ie www.pkfbrensonlawlor.ie
LCMS Ltd
Billy Nolan 087 2604625
billy.nolan@lcms.com www.lcms.ie
ECOMMERCE AND IT SUPPORT
Agility Software Ltd
Core Tech
Geraldine Quinlan Burke 025 41400
Intact Software
Mark Gurney 042 933 1742 mark.gurney@intactsoftware.com www.intactsoftware.com
.ie
Seán Tobin 01 236 5400 stobin@weare.ie www.weare.ie
Klipboard 01 5457100 hello@klipboard.com www.klipboard.com
Magico Orla Cooney 065 6864580 ocooney@magico.com www.magico.com
Premio eCommerce
Michael Morrissey 021 245 5022 michael.morrissey@premio.ie www.premio.ie
David Malcolm 01 253 0282 david@agility-software.com www.agility-software.com
geraldine.quinlan@coretechnology.ie www.coretechnology.ie
StudioForty9
Gerard Keohane 021 239 2349 ger@studioforty9.com www.studioforty9.com
HAI Corporate Partners
ELECTRONIC SHELF LABELS
INSURANCE
Brown & Brown
Katie Kirwan 01 295 4844 katie@digi.ie www.digi.ie
ENERGY MANAGEMENT
DCS Group
Caroline Sugrue 066 7181836 carolinesugrue@dcsgroup.eu www.dcsgroup.eu
Solgrid Ltd
Aidan McCurtin 091 335 335 aidan@solgrid.ie www.solgrid.ie
FIELD SALES & MARKETING
CPM Ireland
akelly@cpmire.com www.cpmire.com
OnlineTradesmen.ie
partner@onlinetradesmen.com www.onlinetradesmen.ie/partners
WASP Technologies
Richard Baird 086 2857843 richard.baird@wasptech.com www.wasptech.com
David Lombard 021 4730005
david.lombard@bbrown.com www.bbrown.com/.ie
Margin Investments Ltd t/a NFP
Kevin Whelan 01 6672644 kevin.whelan@nfpireland.ie www.nfpireland.ie
LOGISTICS
Woodland Group
Lee McMullen / Shauna Dunne 01 8111500
lee.mcmullen@woodlandgroup.com shauna.dunne@woodlandgroup.com www.woodlandgroup.com
MATERIALS HANDLING
Combilift
Anthony Rooney 047 80500 anthony.rooney@combilift.com www.combilift.com
Henley Forklift Group Ltd
Mark Kenny 01 6209200 sales@henley.ie www.henley.ie
PAYMENT SERVICES
HR SUPPORT
Peninsula Business Services (Ireland) Limited
Michael Gombart 1800 719 215 michael.gombart@peninsula-ie.com www.peninsulagrouplimited.com/ie
TSA Consultants
Tommy Smyth 021 4634154
tommy@tsaconsultants.ie www.tsaconsultants.ie
BOI Payment Acceptance
Rory Brennan 1800 806 298 rory.brennan@globalpay.com https://go.boipa.com/en-ie/ partner-referral/hai
Elavon Merchant Services
Peter Cooke 0818 202 120 peter.cooke@elavon.com www.elavon.com
HAI Corporate Partners
Tactical Talent
Vinny Kelly 01 9079192
info@tacticaltalent.ie www.tacticaltalent.ie
CSC Covert Security Consultants
Declan Cassin 0818 273274
info@cscsecurity.ie www.cscsecurity.ie
SeaChange
Eamonn Condell 045 856028 / 085 2524679
Eamonn.condell@seachange-intl.com www.seachange-intl.com
Securitas Technology Ireland
Denise McCarthy 086 1916327
denise.mccarthy@securitas.com www.securitastechnology.com/ire
OHRA Racking Solutions
Seamus Coyle + 44 28 8224 7858 coyle@ohra.de www.ohra.ie
Shop Equipment Ltd.
Padraig Downey 087 8135242
Padraig_downey@sel.ie www.shopequipment.ie
Storefit Shopfitters Limited
Eamonn Brien 021 4344544 eamonn.brien@storefit.com www.storefit.com
Store 2000
Paul Bennett 087 2332402 Paul@store2000.ie www.store2000.ie
IP Telecom Sales Team 01 6877777 sales@iptelecom.ie www.iptelecom.ie
Why become a HAI Corporate Partner?
By becoming a Corporate Partner, you can link your organisation to the pursuit of excellence and quality in the Hardware, Building Materials & DIY sector.
Hardware Association Ireland will help you to promote your company to all key decision makers in the sector with;
• A listing on the HAI website, www.hardwareassociation.ie
• The use of the widely recognised HAI Corporate Partner logo and a Corporate Partnership Certificate
• A free listing with logo and contact details on the Corporate Partners Pages in each issue of The Hardware Journal
• A preferential member rate for advertising in The Hardware Journal, plus three free classified advertisements
• Preferential rates and early access to event sponsorship and networking opportunities
• A preferential rate for exhibitor space at The Hardware Show
• Positioning your company as a solution-provider for the hardware, building materials and DIY sectors
• Access to all the latest industry news via regular emails and updates.
INNOVATIVE LUCECO F-TYPE DOWNLIGHTERS ARE PROFESSIONALS’ FAVOURITE
Combining style and value with quick, easy fitting and ‘no-return’ reliability, the FType downlight range from leading LED lighting specialist, Luceco, is a firm favourite with both professional installers and customers. And with the introduction of the new FType Elite, developed in collaboration with contractors, there’s even more choice on offer.
The FType range, now including the new FType Elite - provides simple options whilst remarkably, delivering a greater choice. There are no complex decisions to be made since multiple benefits are packed into each lighting model.
The FType’s clever Dim2Warm technology offers the look and feel of halogen lamps, with the energy efficiency of LED, giving users the flexibility to dim from cool to warm lighting, creating the desired ambience in every room. With three fitting styles - regressed, flat, and adjustable - and interchangeable bezel options, a perfect finish is acheived.
Designed with contractors, for contractors
Developed in collaboration with contractors, the FType Elite is packed with features designed to make installation quicker, safer
and more reliable. At its core is the NEL/NEL piano key terminals and ClipFit System, giving installers unrestricted access for wiring. Once connected, cables are secured with a simple push and close action, removing the need for fiddly adjustments.
For further information visit www.lucecoplc.com
Local retailing in the USA
Engaging the teamengages the customer
In this series of articles, Gina Schaefer writes about her “Big 5” - the metrics her team uses to track, report on and measure the health of their business.
The best way to determine our success is by knowing what can be improved or even eliminated. And we can’t do that if we’re not constantly taking the pulse of our team.
Metric #3 of the Big 5 is Employee Engagement –
A measurement of the emotional commitment associates have to the store and our goals.
The survey questions and goals are set by our co-op partner, Ace Hardware, and measured on a 5-point scale with 4 points being the base level expectation. However, we are so passionate about maintaining a satisfied team that we upped the ante this yearwe increased our goal, and therefore the bonus-worthy metric to 4.25.
There are several easy set-up steps including signing up via a secure portal (the surveys are 100% anonymous), alerting the team two weeks in advance that the exercise is coming, then launching the one-month timeframe for completion. At multi-store operations like ours, the store managers are in charge of keeping track of who has completed the survey, with a goal of 100% participation. Team members are also given paid time during their shifts to respond to the questions.
Bringing in a member’s voice
To provide an outside perspective, I interviewed Eric Hassett, CEO of Hassett Brother’s Hardware, a third-generation retailer in the bay area of California. As the leader of a successful six-store chain started by his grandfather in 1957, Eric takes employee engagement and culture building very seriously.
I think it’s also worth noting that Eric’s stores operate in an expensive region of the United States – therefore his team has to use all the tools at their disposal to win against high occupancy costs, higher paying jobs and many other factors.
How many times a year do you administer an employee engagement survey?
We make sure that we do at least one employee engagement survey through the Ace program every year but have had occasion to do a second if we see anything culturally that is of concern. If a store scores particularly low in anything, we assess where needs to be improved and reissue the survey several months later.
How do you communicate about the survey to your team? Survey information is first rolled out via email. We then leverage all of our touch points with employees to encourage their participation, so little reminders of the importance will get sprinkled into our
monthly newsletter, they will see a reminder in their Payroll app, and the managers huddle it daily during the open period.
Do you have expected results?
We always expect that if the leadership team is living our core values every day that we will have very strong engagement results from our team, but I never hope for perfect. The best results are always insights into how we can better run our business and take care of our associates.
Are your managers or other leaders bonused on the results?
We do not have any bonuses or incentives for our staff. I believe in paying our team what they are worth and setting the expectations to match. I think the game that is bonuses and incentives is a culture killer.
Do you have a favorite survey question?
My favorite questions always centre around trust. I believe Ace uses "My supervisor, or someone at work seems to care about me as a person." I always tell our new employees in orientation that we start with trust, we hired them because we believe we can trust them, and that trust is theirs to lose.
What does success look like to you?
Success for me looks like everyone providing open and honest feedback, and most importantly providing commentary and actionable ideas or concerns.
It is very easy in these surveys to take shortcuts - to give a numerical score quickly and move on, usually at the extreme ends of the scale depending on the respondent’s mood or stress level.
While that data has some limited use, the real value comes from the commentary that provides context. For example, some people might give a lower score on communication, because we communicate too much, another because they feel like we don’t communicate enough. Understanding the teams’ preferences is key to developing successful strategies post survey.
Do you share the results with your entire organisation and if so, how?
We share everything with the team. In fact we celebrate them, regardless of the results. We hang all the laundry out for everyone to see.
When we have great results, we share it loudly. When we have a blackeye and need to improve it, we also acknowledge it and detail the steps we are going to take to remedy it.
It is not possible to have accountability in the organisation if it does not start from the top, and as a leader it is my job to make sure I would be happy in any role in my organisation.
Are there ramifications for low scores? How do you handle any if they occur?
If we score poorly in any area, we review what we were doing and create both an action plan and follow up measurements. Those action items go onto our leadership checklist and are reviewed every other week. They stay there until we have the data to say we have solved the concerns.
What do you like or dislike about employee engagement surveys?
Employee engagement surveys can at times cause overreactions and extra work. I always caution my leaders about looking carefully at outliers, sometimes they are not worth pursuing, and sometimes they are the key to a great coaching session that gets the team over a hurdle.
Eric's final thoughts
I certainly never expected to win an award from Best Places to Work in the San Francisco Bay Area 13 straight years, but I attribute that to our relentless desire to improve and evolve our employee engagement!
An alternative pulse-taker: Stay Interviews
Local retailing in the USA
Over the years we’ve used another reporting tool to measure our efficacy called a Stay Interview.
I don’t remember where I first got the idea, but I did not create it myself.
Many companies employ Exit Interviews but these do not occur until the employee is out the door. Sometimes the hope is that they can convince that person to stay, but often it’s to try and glean information about how to make employment better in the future.
Unfortunately, at this point it’s too late for the person being interviewed so I’ve often wondered, why bother?
Here is how stay interviews work
– Approximately once a quarter our Director of Human Resources sends out three questions to a select group of employees.
– We keep this selection small – typically less than twenty.
– We use loose criteria such as “employees who have worked here for ten years” to build our list.
– We tell the participants that their answers are NOT anonymous like the engagement surveys. As the CEO (now former), I wanted them to function this way in order to follow up on any comments, suggestions or criticisms that could strengthen our programs.
The
Questions
Participants are given five days to respond and are asked the following questions:
– What do you like most about working here?
– What can we do better?
– Why are you still here?
That last question always feels a little cheeky to me, but I like it. I’ve learned over the years that people often stay in a job because they aren’t willing to put in the work to look for a better fit. My hope is that this question prompts them to ponder if they really like where they are with us or if they’ve become complacent.
Once we receive the responses back, I take a look at them to see if I have follow-up questions or action items that can make us stronger.
Eric’s team takes this in a different direction, sending two questions a week to most team members with an emphasis on the new ones. He asks things such as how was their on-boarding experience, what do they wish they had been told, what is the most difficult thing as they started working here, etc.
Gina's Final Thoughts
Years ago, I read an article about a 5-Star hotel brand that was taking over an existing, less high-end location. The very first thing they did after the purchase was complete was demolish the employee entrance and create a new welcoming space for the team.
They could have started with the lobby or the guest rooms or the hotel bar. But no, they wanted their staff to be proud of where they worked and to understand that the company cared about their luxury too.
The bottom line is this - the happier our team members are, the more likely they are to serve our customers in the manner we want them to be served. And I think what the hotel achieved can be done on any budget with a little creativity.
We are in the midst of this year’s survey goals and I look forward to having an excuse to raise the bar even higher in 2026.
If I can provide any more details, please don’t hesitate to reach out. You can find me gina@ginaschaefer.com or on LinkedIn at Gina Schaefer.
Gina Schaefer, founder of Ace Hardware stores, is a dynamic keynote speaker with nearly 22 years of experience in community-building and business transformation. She grew her business from one to 13 locations, empowering over 130 co-owners. Gina’s engaging talks focus on creating positive corporate cultures, effective succession planning, and empowering women in business. She inspires audiences with her compelling stories and actionable insights, motivating them to drive change and achieve success in both business and life.
What makes a great Sales Manager at an independent lumberyard?
Turning high demand, tight margins, and contractor expectations into sales leadership success.
At Lumber / Building Materials (LBM) dealers, the sales manager is the lynchpin between operations, outside sales, and customers, especially contractors. In an industry where product availability, pricing volatility, and service speed can make or break a sale, great sales managers do far more than push paperwork or enforce quotas. They lead teams, coach reps, troubleshoot, and build relationships that help keep contractors loyal in a competitive market.
But what exactly separates a merely competent sales manager from a great one? Here’s a look at the key qualities and habits that I believe help define top-performing sales managers in contractor-focused Building Materials outlets / lumberyards— and how dealers can support their development.
– They Know the Contractor’s World
I’ve found the best sales managers don’t learn contractors’ needs from spreadsheets; they just get and understand the
urgency of a job-site short on materials, the implications of delays, and the frustrations of meeting deadlines. Whether they came up through inside sales, outside sales, or even spent time as a contractor, good managers lead with empathy. They speak the contractor’s language, try to anticipate problems before they arise, and coach their team.
– They Prioritise People Over Product Margins are tight, and products can be sourced from anywhere. What keeps a contractor coming back is the relationship built on trust, responsiveness and the confidence that when something goes wrong (and it will), it gets rectified as fast as possible.
Great sales managers understand this. They invest in their team, training them not just to sell products, but to solve issues. They hold regular check-ins, coach in real time, and celebrate team wins, even the quiet ones. They understand
Lumber & building materials - USA
that a motivated, confident sales rep can maintain the loyalty of an account just by picking up the phone and knowing how to confidently handle whatever may come their way.
– They Balance Accountability with Autonomy
Too many sales managers fall into one of two traps: they either micromanage every deal or disappear into admin mode and lose touch with what’s going on out in the field.
Great managers avoid both extremes. They set clear expectations and sales targets, but they give their reps room to succeed without micromanaging. They track performance but don’t hover. They provide coaching. And when someone is off-track, they intervene constructively with questions, not accusations.
A contractor-focused sales team doesn’t need a boss constantly barking orders. They need a leader who sets the pace and clears obstacles.
– They Know Their Numbers - but Don’t Worship Them KPIs matter, but they’re a lagging indicator. Great managers use data as a tool, not a crutch.
They know which metrics truly reflect performance (sales, gross margin, close rates on quotes, product category mix, customer profitability) and which ones can be misleading (raw sales volume with no context). More importantly, they train their salespeople to understand the “why” behind the numbers, so that improvement becomes internal. They also understand that not all wins show up on a spreadsheet. Rebuilding a strained relationship with a long-time contractor or earning a shot with a new custom builder matters too.
– They Lead from the Front, Not the Back Office
In the building materials & lumberyard world, credibility is everything. Sales managers earn respect not by title, but by presence. That means things such as riding along on sales calls, building relationships with customers, helping with customer problems, troubleshooting with departments when issues arise, and coaching salespeople.
They model the behaviours they expect, responsiveness, professionalism, urgency, and adaptability. When their reps see them sweating the details and being available beyond store hours to get it right, it sets the tone for the entire sales culture.
– They Protect the Margin, Even When It’s Hard LBM dealers don’t win long-term by being the cheapest. They win by being reliable, responsive, and value-orientated.
Great sales managers teach their teams to quote confidently, justify value, and walk away from bad business. They push for margin discipline without discouraging creativity. They coach on how to upsell with integrity, how
to frame value beyond price, and how to hold the line when contractors ask for “just a little off the top.” They understand that margin isn’t just a number, it’s the oxygen that fuels service, support, and long-term stability.
– They Build a Culture That Keeps Good People Staff turnover is expensive - and can be demoralising. The best sales managers create a culture that makes people want to stay. That means fairness, support, accountability, recognition, and a sense of a shared mission.
They give new reps a ramp-up plan. They pair rookies with veterans. They create fair incentives that encourage overall teamwork. And when someone underperforms, they address it directly and constructively.
They also know how to have fun when the time is right because in a high-pressure business like ours, humour and camaraderie can go a long way.
Final Thoughts: Invest in Your Sales Managers and Reap the Benefits
If you’re an owner or senior key decision maker your sales manager is one of the most important leadership roles in the company. They influence margins, customer relationships, team morale, and long-term growth. Yet too often, they’re under-trained, over-tasked, and expected to “figure it out.” Want to protect your customer base, boost profitability, and grow your reputation in the market? Start by investing in sales & leadership training, support, and coaching that your sales manager needs to thrive. Because when your sales manager gets better, everything else does too.
Mike McDole has 40+ years’ experience in the Lumber & Building Materials Industry in the USA and is the principal of Firing-Line LBM Advisors (outside of Boston, Massachusetts). He helps LBM dealers of all sizes with management strategies, sales strategies, salespeople, gross margin improvement, profit improvement, and more. He can also help Hardware and LBM Dealers in Ireland.
Mike can be reached at Mike@FiringLineLBM.com
Marketing in the USA
Be Seen. Be Known. Be Chosen
What every hardware store needs to know about modern visibility, customer trust, and future growth.
My name is Stefanie Couch, and I grew up in a hardware store and retail lumberyard.
In 1963, my grandfather opened a yard near the airport in Atlanta, Georgia. That one decision shaped our family and everything I’ve come to understand about service, reputation, and the power of being found.
As a little girl, I rang up customers, stocked shelves, and drove forklifts around the yard. I loved it. The sound of forklifts in motion. The rows of neatly stacked hardware. The satisfaction of solving a problem and earning trust. That was our everyday. But over time, one thing has become painfully clear.
Most hardware stores today are invisible to their best potential customers.
After college, I returned full-time to help manage the store with my dad. In 2012, I joined a Fortune 500 building materials distributor and helped launch their door division. I spent a decade there leading sales and marketing, opening greenfield facilities, and scaling the business.
Today, I run Grit Blueprint, a company that helps hardware and building materials businesses become impossible to ignore. We work with independent retailers, distributors, and manufacturers across the United States and internationally.
I’ve spoken at the National Hardware Show and work with organisations like the National Glass Association. We partner with groups like Do it Best and True Value, helping everyone from legacy independents to enterprise brands build visibility and trust.
No matter the size or market, the pattern is the same. Excellent businesses. Deep expertise. Total commitment to service. Still hidden in plain sight.
Why Most Hardware Stores Stay Invisible
Many hardware stores rely on reputation and foot traffic. They post occasionally on social media. They wait for people to walk in. They assume word of mouth is still enough. It isn’t.
Customer behaviour has changed. People expect faster service, smarter answers, and more ways to connect. Research from Hubspot shows that if you respond to a lead within five minutes, you are 21 times more likely to convert it. If you wait 30 minutes, you are 100 times less likely to connect at all. Most businesses are waiting hours to react. Some never respond at all. This is not because they don’t care. It’s because they’re overwhelmed, understaffed, and still relying on old systems in a new world.
You already have the knowledge. You already have the team. What’s missing is visibility and systems for automation.
The 3 Steps to Becoming Unmistakable I call this my GRIT Visibility Framework. It is a simple, practical system to help businesses stand out, earn trust, and grow. Each step builds on what you already do well.
Step 1: Be Seen
Show up where your customers are already looking. That includes both physical and digital spaces. Customers are searching Google late at night. They’re watching how-to videos on YouTube. They’re asking for recommendations in Facebook groups. If your store isn’t visible in those places, someone else will be.
Step 2: Be Known
Build consistent brand recognition. Why should someone choose your store over a big box retailer? What makes your team different? What do you know that others don’t? When your message is clear and repeated, people remember you when it matters most.
Step 3: Be Chosen
Turn visibility into preference. People choose the business that helps them before the sale, not just during it. Get noticed, then get picked. This is where reputation, responsiveness, and trust become your biggest competitive edge. Show up early. Earn trust. Be the one they remember.
This framework does not add complexity. It adds clarity. It’s not about changing what you do. It’s about showing more people why it matters.
What It Looks Like in Action
Let me give you a real-world example. We worked with a twelve-store hardware chain in Boise, Idaho. They were missing a lot of phone calls. Not because they didn’t care, but because staff were helping customers at the counter and couldn’t get to the phone in time.
We installed something called an AI voice agent. It’s a virtual assistant that answers the phone for you. Not a robotic call centre voice, but a smart system that sounds natural and is trained to speak like your team.
If someone calls asking how to plant grass or what fertilizer to use, the AI voice agent answers right away, understands the question, and sends a helpful follow-up by text or email with detailed instructions or product links.
It also works through their website chatbot and text messages. It is fully trained on their store’s real inventory, services, and policies.
This one tool now supports all twelve stores. It never misses a call. It never forgets a detail. It never takes a day off.
And it means your in-store staff are no longer forced to choose between helping the customer in front of them or racing to answer a ringing phone.
This Is Not About Replacing People AI tools like this are not here to take away jobs. They are here to protect the customer experience and make life easier for your team.
Think of it like adding a forklift or computer system. You are not removing the human touch. You are removing the friction. An AI voice agent is like adding another reliable team member who handles all the calls and answers common questions. That frees up your real staff to do what they do best. Solve problems. Serve people. Build relationships.
Marketing in the USA
It costs far less than hiring someone new. It never gets tired. It ensures that every customer who calls your store receives a helpful response, even when your team is busy assisting someone else.
This is not about automation taking over. It is about making sure your human strengths actually shine.
Where to Start: Ask Your Customers
The easiest first step? Ask. Talk to your customers. Ask how they found you. Ask where they spend time. Ask if they follow any stores on Facebook or YouTube. Ask if they’d like to get updates by text or watch how-to videos instead of reading instructions.
Even a casual conversation at checkout can give you the answers.
Let’s say someone comes in asking how to replace a toilet flange. You record a quick tutorial and upload it to YouTube. Then you post it on your website and share it on social media.
Next time someone calls and asks that same question, your AI voice agent or chatbot replies with, “We have a great step-by-step video. Want the link?”
You are no longer just selling a wax ring. You’re helping someone get the job done right. That builds loyalty and trust.
According to Noble Desktop, more than 60% of shoppers say YouTube helps them decide what to buy. This is how people make decisions today.
Be Unmistakable
This is what it means to Be Unmistakable. To be the hardware store people talk about. To be the one they remember. To be the one they trust to help solve the next problem.
You do not need a perfect strategy to get started. You just need to start showing up.
People don’t expect flawless videos or perfect websites. But they do expect to find you when they search. They expect someone to answer. They expect to be helped.
Being invisible is worse than being imperfect.
The Future Belongs to the Visible
The hardware and building materials industry is positioned for growth, with strong trends projected through 2026 and beyond. The stores that begin building visibility now will be the ones that capture that growth.
The fundamentals haven’t changed. People still want help. They still value knowledge. They still want to do business with people they trust.
What has changed is where they look. How they search. What they expect when they reach out.
Some call it phygital marketing. It’s the combination of physical expertise with digital reach. The hands-on knowledge, the in-person relationships, the trust you’ve built over decades, all supported by tools that help more people find you faster.
Your reputation means nothing if no one can find you. But when you are seen, known, and chosen, your expertise becomes your greatest competitive advantage.
The tools exist. The framework works. The opportunity is right in front of you.
I’m excited to work with Hardware Association Ireland to help members bridge the gap between traditional excellence and modern visibility.
Because the future belongs to the hardware stores that are impossible to ignore.
stephanie@gritblueprint.com
Stefanie Couch is the founder of Grit Blueprint, www.gritblueprint.com, a growth and visibility firm helping hardware and building materials companies grow through modern marketing, clear messaging, and AIpowered tools. A former Fortune 500 sales and marketing leader, Stefanie combines deep industry experience with bold strategy to help businesses get seen, get known, and get chosen. She grew up in a family-owned hardware store and now partners with groups like Do it Best and the National Glass Association. Stefanie regularly speaks at industry events, including the National Hardware Show, on the future of business growth in legacy industries.
A View from Europe
Lisbon 2025The Queen of the Sea and the future of DIY
Report by Thierry Coeman on the Global DIY Summit: Did
the industry live up to its ambition?
Lisbon, the Queen of the Sea, once launched fleets to discover new continents. In June 2025, it once again served as a global launchpad, not for ships, but for transformable ideas, at the 11th Global DIY Summit, themed: “A New World Order: Redefining DIY for a Global Future.”
The title was ambitious, even provocative. It hinted at disruption, reinvention, and bold transformation. From a marketing perspective, the theme promised a lot, and with high promise comes even higher expectations.
So, the question stands: did the content and delivery of this landmark event match its bold mission?
Blue Oceans and Bold Visions
The theme naturally evokes the Blue Ocean Strategy, the seminal business concept introduced two decades ago by W. Chan Kim and Renée Mauborgne. The strategy urges companies to abandon cut-throat competition in saturated “red oceans” and instead pursue uncontested market spaces, “blue oceans”, where disruption and innovation thrive.
In the context of DIY and home improvement, this means escaping the gravitational pull of price wars and commoditisation. It calls on businesses to redefine themselves, not as cost
leaders, but as creators of unique, meaningful solutions that merge innovation, creativity, and technology to serve evolving consumer needs.
Lisbon, then, was aptly cast as both host city and metaphor: a gateway to transformation, where the tides of the industry might just shift toward a more visionary horizon.
A Summit framed by insight
A few standout speakers embraced the full magnitude of the summit’s theme and offered substantive frameworks to navigate these uncharted waters.
Professor Sony Kapoor, from the European University Institute and the London School of Economics, delivered a powerful opening that laid the philosophical and economic foundation for transformation.
His message was simple yet profound: “All progress originates from two core drivers, natural resources and human capital.” By interpreting today’s challenges through the lens of historical patterns, Kapoor argued that true transformation demands depth, an understanding of geopolitical complexity, social shifts, and the long arc of innovation. His call to harmonise human ingenuity with sustainability was both timely and visionary.
Retail expert Paul Martin offered a structured and strategic lens through which to face the ongoing disruption in retail and value chains. His seven key drivers, seven pillars of retail resiliencePolitics, Proposition, People, Purpose, Price, Proximity, and Productivity - resonated strongly across the audience. This framework provides more than strategic clarity; it’s a toolset for navigating turbulence. Once these drivers are mastered, Paul Martin urged leaders to lock in three cornerstones for their value chain: stabilisation, optimisation, and growth. These are not just buzzwords; they are imperatives for any company aiming to shift from survival to significance in the evolving DIY and Home Improvement landscape.
The testimony of Alexander Kremer, CEO of Kremer Garden Centres in Germany, was a refreshing blend of realism and inspiration. He confronted a familiar industry trap: the slide into price-focused communication, shallow promotions, and retail sameness. Alexander refused to remain a supermarket garden centre. His response? Reinvent your DNA. Reconnect with your origin. Refuse to be dragged into a race to the bottom. His newest store in Siegen, Germany, serves as a living case study, an immersive space that brings Nature back into people’s homes, merging plants and flowers with bathroom or kitchen accessories.
A brilliant retail business case on how to navigate from the red into the blue ocean. See the March/April issue of The Hardware Journal, www.thehardwarejournal.ie/issues/march-april-2024/ for a profile of Kremer Garden Centre in Lennestadt, Germany.
Building the pathway to transformation
To redefine the future of DIY, companies must stop thinking like product pushers and start behaving like solution architects. Stop promoting glue in tubes, laminate in packs, paint in tins. The formula? A commitment to innovation, creativity, and technology, not as siloed initiatives, but as interwoven drivers of transformation.
Yet the summit revealed a tension: only a few speakers and exhibitors truly rose to the full ambition of the theme. Many stayed in safe waters, offering incremental insights rather than blue ocean leaps.
That said, certain voices and brands stood out for their clarity, vision and action.
Seven values to anchor the Future
Inspired by Paul Martin’s “seven drivers,” I summarise the 11th Global DIY Summit into seven key values to guide our industry toward a meaningful and differentiated future:
1 Humility – Embracing simplicity and staying anchored to your roots. Speakers like Kapoor, Kremer, and Martin emphasised the value of clarity, integrity, and self-awareness.
A View from Europe
2 Simplicity – Paul Martin demonstrated the power of distilling complexity into a single slide. In an age of information overload, brevity and focus are rare assets.
3 Clarity – François Yared of Adeo used a flywheel model and five success factors to show how digital adoption can be accelerated when vision is crystal clear.
4 Wisdom – The future isn’t just about smart tech; it’s about smart connections. Curiosity and meaningful networking are essential to transformative ecosystems.
5 Unity – Few embodied this better than Tony Walker of Bunnings. His business card reveals it all. He is a connector, an ambassador for global partnerships between retailers and suppliers, worldwide.
6 Creativity – Brands such as Bostik and Montana Colors showed that strategic marketing can still surprise, engage, and educate, even in glue and paint. Creativity is not optional; it’s oxygen.
7 Honesty – The final word. In an era of overpromising, we need more truth in branding. Speak only what you can prove. Deliver what you say. And if you can’t? Stay home.
A global network platform of minds and Momentum Beyond the conference sessions, the expo area served as a buzzing microcosm of innovation and opportunity. Over 1,000 participants from 54 countries explored, networked, and evaluated what the future of DIY could look like, product by product, partnership by partnership.
Bostik and Montana Colors deserve special recognition. Their booths weren’t just visually striking; they were experiential. These companies demonstrated how intelligent, emotionally resonant marketing can cut through the noise and engage decision-makers at the deepest level.
As the summit drew to a close, the big question lingered in the Lisbon air: did we rise to the challenge of redefining DIY for a global future? The answer? Partially.
The blueprint was laid out. Some took bold steps forward. Others hovered cautiously near the shoreline. But the sea has been stirred.
Lisbon 2025 will be remembered for its stunning backdrop and warm hospitality also as the moment when our industry was asked to stop competing and start rethinking its value proposition. When it was challenged to trade the red ocean of uniformity for the blue ocean of sustainable added value.
In the port of Amsterdam…
The Queen of the Sea has shown us the way. Now, it’s time to sail to the North, towards the next moonshot, and prepare for the 12th Global Summit in Amsterdam.
"We’ll know the right person when we see them" - the hiring habit that’s costing you talent
“We’ll know the right person when we see them.” That’s what a client told us before interviewing six very different candidates and hiring none.
What were they missing? Clarity. And that’s exactly what this article aims to provide.
The phrase “I’ll know the right person when I see them” might sound open-minded, intuitive or flexible. But in practice it’s one of the biggest barriers to effective hiring in the Hardware sector today.
Vague Job Descriptions Get Vague Results
When job descriptions are too broad, or worse, cobbled together from five-year-old templates, you confuse the market. Candidates don’t know what’s expected. You don’t know what you’re measuring against. And interviews become a guessing game. We often come across job specs that list things like “strong communication skills,” “commercial awareness,” and “a good work ethic.” They're well-meaning, but so broad they could apply to almost anyone.
Take one recent example: a store manager role where the only clear requirement was being “a people person.” Without more detail, candidates didn’t know if they’d be leading a team of five or fifty, managing stock or strategy, or both. Unsurprisingly, the right candidates never quite emerged.
The truth is, if you don’t define what success actually looks like in the role, it’s hard for anyone else to picture themselves in it.
“We’ll Know Them When We See Them” Usually Means “We Don’t Know What We Want”
This phrase is often code for indecision or internal disagreement. One person wants experience, another wants energy. One wants someone technical; another wants a people person. So, you interview six completely different profiles, and none feel “just right.” Meanwhile, good candidates lose interest, offers get delayed, and roles stay open for months. We always encourage clients to define the non-negotiables before going to market. Strip it down to the essentials, what does this person need to deliver results?
Your Hiring Process Isn’t Just About Gut Feeling
There’s a place for instinct in hiring, but relying on it too heavily can lead to inconsistent decisions and missed opportunities. More frequently than we might admit, hiring choices are based on instinct over evidence, rewarding confidence or familiarity over true fit for the role. Some of the strongest candidates won’t necessarily shine in a casual chat. They stand out when given structure, clear expectations, and the chance to show how they think.
The Right Candidate Might Look Different Than You Expect We’ve placed candidates who didn’t “tick all the boxes” but brought fresh energy, transferable skills, or leadership potential. If you’re not clear on what matters most, you might reject someone great because they don’t fit a mental picture, or you might hire someone charismatic who can’t actually do the job. One client of ours recently passed on a candidate because they didn’t have hardware experience, even though the person had 10+ years managing fast-paced teams and growing a multi-million-euro store. Another company snapped them up. Today, that candidate is exceeding expectations in their new role. The original company is still searching.
The most effective hiring starts with clarity: about what the job is, what success looks like, and what kind of person will thrive in it. That doesn’t mean being rigid. It means being focused. When you're clear, your job ad becomes magnetic. Your interviews become sharper. And your decisions become faster. Vagueness doesn’t give you flexibility, it gives you missed opportunities.
Need help turning generic specs into standout hires? That’s what we do every day for our clients in the Hardware sector.
Contact Vinny Kelly via email vkelly@tacticaltalent.ie and Iseult McLaughlin – imclaughlin@tacticaltalent.ie, phone 01 907 9192 or visit www.tacticaltalent.ie
Vinny Kelly and Iseult McLaughlin will be presenting at the HAI Masterclass on Recruitment and Retention on September 5th at Johnstown Estate Hotel.
TOMMY SMYTH
Owner of Tom Smyth & Associates
Invest in your peopleinvest in training
People play a huge role in the Hardware sector. The people you have representing your business from the boardroom to the shop floor will play such a huge role in determining your success in business.
Employers need to invest in people and trust their HR teams to find ways of selecting, recruiting, rewarding and motivating top talent.
Training is key to supporting the development of your team. Much of this will remain on the job, physical learning from more senior colleagues. Many employers are now complementing this with an e-learning offering that introduces team members to new skills and ideas in a convenient and cost-effective way.
Training should not be viewed as a cost. If you select the correct content, it is an investment both in your team member, but also the bottom line of your business once the skills you give your team are relevant to them and add value to what they can offer your business. It's a win-win!
For any sceptics reading this, I presume you are holding onto the old saying – ‘what if I train them and they leave?’ Which of course prompts the reply – ‘what if you don’t train them and they stay?’
Initial training should be part of an onboarding or induction process for all recruits and a training plan should exist for all roles in a business. Training can be a mix of in person traditional training sessions, on the job learning from experienced colleagues, and e-learning via online material.
In today’s climate, offering meaningful training is a real advantage. We can see this particularly with Gen Z. Now a growing part of the workforce, they place huge value on upskilling, career development, and working for companies that invest in their people.
We at HR Consultants Tom Smyth & Associates are long standing Corporate Partners of Hardware Association Ireland, and we have and continue to adapt to the needs of our clients. We have just launched www.workplacetraining.ie to bring a range of relevant e-learning courses to the market.
With over 30 years of HR and training experience, we have created courses that employers need and that add value to them and their team. The platform focuses on key areas like introducing workers to Health & Safety, critical training in Dignity and Respect at Work as well as inclusive courses on Diversity and Inclusion and Unconscious Bias. These aren’t generic tick-the-box courses, they’re built around the real challenges Irish businesses face every day.
Courses are concise, engaging, and easy to access on any device. Team members can complete them at their own pace, and managers can track progress with ease. It’s training that fits around your business, not the other way around.
There is also a dedicated range of Management courses including:
– Smart Recruitment
– Managing Inductions
– Managing Probation Periods
– Conducting Appraisals
– Having Difficult Conversations.
There is also a complementary range of courses on Mental Health Awareness which any employer can register and assign to their team free of charge to ensure information and advice on this really important topic is available in the workplace.
Further complementary digital content on health and wellbeing will be added as the overall digital library expands based on training trends and client feedback.
To discuss any contents further, or to arrange a demo of the system please contact us at info@workplacetraining.ie or call 021 4634154
Tommy Smyth will be presenting at the HAI Masterclass on Recruitment and Retention on September 5th at Johnstown Estate Hotel.
The hidden workforce: What process automation can do for you
Automation in business processes has been around for a long time. Many of us first encountered it through Excel macros, simple, clever scripts that could take repetitive tasks and turn them into a single click. They’ve been available for decades, yet many businesses never fully used them. Interestingly, the ones that did often still rely on them today. That says something about the staying power of basic automation.
These days, the conversation has moved on to AI, artificial intelligence. AI is extremely powerful, and its adoption is increasing across a wide range of industries. In our day-to-day consulting work, we see a growing tendency among businesses to jump straight into AI while skipping over more grounded, immediately useful technologies. Process Automation, often overlooked, remains one of the most practical investments a company can make, particularly for tasks that are taking staff a long time to learn or to complete.
Modern automation is accessible and wide-ranging. Small businesses can use Google Apps Script to automate actions in Sheets, Gmail, or Forms. That might be sending an automatic reply, pulling data from one place to another, or preparing weekly summaries. You can use basic API integrations to connect order systems to SMS updates, or notifications to customers and staff. For businesses already using Microsoft 365, Power Automate makes it relatively easy to connect apps, trigger alerts, and simplify admin tasks. Platforms like Zapier or Make.com are ideal for bridging systems without needing code. And for more advanced automation, tools like UiPath or Automation Anywhere allow for high-volume, rules-based tasks to be handled without human input, ideal for operations teams managing paperwork, inventory records, or finance workflows.
There’s a strong case to be made for revisiting automation now, especially as many companies face pressure on staffing. It’s difficult to recruit and retain people, and there are gaps when staff are on leave or off sick. Well-designed automation doesn’t get delayed, doesn’t call in sick, and doesn’t forget. It quietly supports your team, picking up routine tasks and keeping things moving. Importantly, automation isn’t about removing people from the business. It’s about helping teams do higher-value work, making decisions, solving problems, and improving service, instead of copying and pasting information between systems.
JOHN O'SHANAHAN Consultant, Lean BPI
Another advantage of automation, often underestimated, is the clarity it brings to your processes. To automate something, you have to define it. That means mapping it out, step by step, and asking whether each step adds value. Many companies realise, when they start automating, that they’ve been doing things a certain way simply because they always have. The process of automation usually leads to simplification.
Some businesses worry automation is too technical or costly to bother with. But in line with the downward trend on the cost of digital technologies, this just isn’t the case anymore. Most companies already have the tools available through Google Workspace, Microsoft 365, or the systems they use to run their e-Commerce, stock control, or accounting. The barrier is usually not the technology. It’s finding the time to take a step back and ask, “Is there a better way to do this?”.
AI is reshaping the future of business, but automation is what gets you ready for it. If your workflows are manual, inconsistent, or undocumented, AI tools won’t have a solid foundation from which to work. Automating first means your data is cleaner, your processes are stable, and your team knows how things should run, making it easier to implement smarter tools later.
Instead of chasing the next big thing, take a moment to focus on what’s already proven. The opportunity is here now, to improve how your business runs, without overhauling everything. It starts by looking at the work your team does every day and asking if any part of it could be done more easily, more reliably, or more automatically.
For small businesses interested in identifying where automation can be deployed in their workflows, there are useful support programmes like the Digital for Business programme and Grow Digital Grant available through your Local Enterprise Office (LEO), or the Digital Discovery programme, available from Enterprise Ireland.
LeanBPI works with Irish SMEs to support all aspects of digital and technology adoption. We help businesses navigate change, make informed decisions, and use the right solutions to improve how they work and compete. For further information contact John at johnoshanahan@leanbpi.ie or visit www.leanbpi.ie
MICHELLE MCKENNA Head of Sustainability Partnerships at Pinergy
Powering your hardware business through Ireland’s energy transition with Pinergy
For hardware business owners across Ireland, managing energy costs is a constant challenge. Whether you’re running production lines, managing operational dashboards or lighting up busy retail outlets, energy spikes can quickly erode your hard-earned margins.
At Pinergy, we believe there’s a better way.
We see time and again that many businesses waste between 10-15% of their energy each year due to outdated technologies, inefficient processes and human behaviour. That’s energy paid for but never used effectively – and it directly impacts your bottom line.
This is where we can help you & your business. Pinergy is not just an energy supplier - we are an energy transition company. We help business like yours, move towards a smarter, more sustainable energy future, by combining clean energy supply, deep data insights and tailored energy solutions. We supply, we analyse, we transform.
What is Energy Transition - and why does it matter to you?
Energy Transition is the global shift in how we produce, distribute and consume energy. It’s about transitioning away from fossil fuels and towards sustainable energy models, all while addressing climate change, energy security and evolving business demands.
The six key pillars of Energy Transition are:
1. Moving away from fossil fuels
2. Reducing greenhouse gas emissions
3. Embracing efficient technologies and smarter energy behaviours.
4. Electrifying heat and transport systems
5. Scaling up energy innovations, such as energy storage
6. Implementing future-facing policies such as our Climate Action Plan, ESG standards & CSRD reporting
Staying ahead of these trends isn’t optional - it’s essential. With energy market volatility increasingly driven by geo-political developments, hardware businesses need certainty, stability and control. That’s where Pinergy comes in.
Supply
We supply electricity generated from renewable sources - backed by Guarantees of Origin - to reduce your carbon emissions. And we make it easy to show your green credentials with our Clean Energy Badge, designed in partnership with renowned Irish artist Maser. It’s a visible symbol of your businesss’ commitment to sustainability - for your customers, your team and your community.
Analyse
Our Acutrace energy measurement platform lets you see exactly how, when and where you use electricity - and other key utilities like gas, water and waste. Whether you operate across multiple locations or just have high energy consumption, our insights identify inefficiencies and unlock real savings. Think of it as your business’ energy command centre - pinpointing problems, uncovering opportunities and helping you make smarter decisions every day.
Transform
From Solar PV to Energy Storage and EV Charging, we offer a full range of cutting-edge technologies to help you reduce costs and emissions.
– Solar PV: Ideal for hardware and builders merchant stores, showrooms, and warehouses. Monetise otherwise unused roof space and generate your own clean electricity. Our team offers detailed site analysis, consumption review, and a tailored proposal to deliver the best return on your investment.
– SEAI Grants: With grants of up to €162,600, there has never been a better time to invest in solar. New planning exemptions (including near-airfield developments) mean the barriers are lower than ever. But grant schemes can change - act before year-end to maximise support.
– EV Charging: If you're considering an electric fleet or want to attract more customers onsite, EV charging is a smart move. From commercial EV hubs to staff charging points, we help future-proof your premises.
– LED Retrofitting: Lighting can account for a significant share of your energy costs. Our LED retrofit and funding solutions can reduce lighting expenses by up to 70%, while improving the look and feel of your business.
Get
in touch to transition your business to green energy
If you're involved in a hardware or builders merchant business in Ireland or a supplier to same, now is the time to explore how Pinergy can support your sustainability journey, reducing your energy bills, and aligning you with the future of energy.
Let’s make sustainability work for your business. Let’s turn your energy into an asset - not a liability.
HAI Members Offer - Initial free one-to-one consultation.
Get in touch with michelle@pinergy.ie to begin your journey to smarter, greener energy.
Tired of the revolving door? How to solve your staff retention problem
In a sector built on strong relationships and reliable service, a stable, engaged team is your greatest asset. However, finding and keeping skilled people is one of the toughest, and most expensive challenges in the industry today. You invest time and money in training a new team member, only to see them leave within a year, forcing you to start the costly cycle all over again.
Irish research shows the cost of replacing an employee can be as high as €14,000, and if that person was handling important tasks, the cost of lost work and productivity could climb even higher. This isn't just a frustration, but also a significant drain on your bottom line.
In a competitive market, you can't afford to get your hiring decisions wrong. The traditional CV and interview process only tells you if a candidate is eligible for the job based on their experience. It tells you very little about whether they are truly suitable, in other words, if they have the right attitude, motivation, and behavioural traits to thrive in your business and stay for the long haul. This is the gap where retention problems begin.
Why Good People Leave
The post-pandemic workforce has changed. Employees today are looking for more than just a salary. They want to feel valued, see opportunities for growth, and work in a positive environment where they feel they belong.
When an employee leaves, it's often due to a fundamental mismatch that a CV could never reveal. Perhaps the role wasn't what they truly enjoyed, their communication style clashed with the team's, or they lacked the "adaptive capacity" to handle the fast-paced nature of the business. The result is disengagement, lower productivity, and eventually, another resignation.
The Solution: Moving from Guesswork to Data
What if you could predict which candidates would perform well and also love their job and stay with your company? This is where Harrison Assessments comes in.
For over 30 years, Harrison Assessments has helped businesses worldwide solve their talent challenges using predictive analytics. They provide data-driven insights that go far beyond the CV, helping you make smarter decisions in both hiring, development and retention. Their unique SmartQuestionnaire™ takes just 25 minutes but provides a wealth of information on 175 different traits, giving you a clear picture of a person's core strengths, motivations, and potential derailers.
Hire Right, Then Keep Them Engaged
Their approach tackles retention from two critical angles:
1 Predictive Hiring: They start by helping you define what success looks like for each specific role in your business, from the sales representative to the yard supervisor. Their system then allows you to assess candidates against these key success factors. You can instantly see who has the behavioural DNA to succeed, reducing the risk of a bad hire by up to 75%. Imagine hiring people you know have a natural flair for customer service or the organisational skills to manage inventory effectively.
2 Engagement and Development: Hiring is only half the battle. To keep your best people, you need to understand what engages them. The same Harrison data provides clear, actionable reports for your existing team.
These insights help you:
– Discover what truly drives each employee and tailor your management style to support their needs.
– Identify specific areas for growth and provide targeted training that boosts both skills and morale.
– Understand how different personalities interact and build more cohesive and productive teams.
By investing in your employees' development based on their unique traits, you create a culture of support and opportunity, motivating your people to stay.
Your Next Step to a Stable Team
Stop the costly revolving door and start building a workforce with a solid foundation.
Request your complimentary HAI member demo of Harrison Assessments to see how you can save money and keep your best people in the business.
Contact Anastasiia Levdikova on +353-83-0234054 or email anastasiya@harrisonassessments.com to book your demo today.
Anastasiia will be attending the HAI Masterclass on Recruitment and Retention on September 5th at Johnstown Estate Hotel and is offering free Personal Development reports to the attendees as a contribution to their growth and development on behalf of HAI.
ANASTASIIA LEVDIKOVA Solutions Partner
HAI Training Schedule Autumn 2025
Hardware Association Ireland (HAI) is delighted to announce its classroom/virtual training schedule for Autumn 2025.
With a mix of classroom and virtual sessions, this season’s schedule introduces new courses to support businesses as they adapt to evolving workforces, tighter resources and a fast-changing environment.
New for Autumn 2025:
– Change Management – Supports leaders and teams navigating organisational change
– Managing Wrongful Arrest and Violence in Retail – Equips retail staff with the skills to manage workplace violence, prevent wrongful arrests and protect the business through
legal awareness, risk assessment, de-escalation, and practical scenario-based learning.
– Smarter Business with AI – a 3-day virtual programme helping businesses harness the potential of AI in practical, businessfocused ways.
– Time Management – an intensive classroom-based workshop on improving effectiveness and focus in busy day-today operations
Whether you’re looking to upskill your team or streamline your operations, there’s something here for everyone.
To book places or for any queries about training please contact Aoife Kinsella O’Reilly at aoife@hardwareassociation.ie or call 01 2980969.
HAI Certificate in Hardware Retail & MerchantingCelebrating the Class of 2024/2025
Hardware Association Ireland is proud to celebrate the graduation of the 2024/2025 class of the HAI Certificate in Hardware Retail Merchanting. This year’s graduates, representing hardware retailers and builders merchants from across the country, have demonstrated an exceptional commitment to professional development in our sector.
We extend our warmest congratulations to every student who completed the programme. Their dedication, enthusiasm, and hard work over the past year is a credit to themselves and to their employers and the wider industry.
Class of 2024/2025:
Alastair Coyle – Walsh’s Homevalue
Joshua Duggan – McMahons Builders Providers – Dunmanway
Dean Hatfield – McMahons Builders Providers – Limerick
Seána Hurley – McMahons Builders Providers – Fermoy
Garreth Nolan – Brooks Timber & Building Supplies – Bray
Clare O’Reilly – Murdock Builders Merchants – Finglas
Vytas Preskaitis – Morris Builders Providers & DIY
Mark Reilly – Brooks Timber & Building Supplies – Bluebell
A special commendation goes to our two Student Award Winners:
Student of the Year 2025
Awarded for all-round excellence, demonstration of learning, and engagement throughout the programme.
Clare O’Reilly – Murdock Builders Merchants – Finglas
High Achieving Student Awarded in recognition of outstanding academic performance.
Vytas Preskaitis – Morris Builders Providers & DIY
We were delighted to be joined by Mike Glennon (Glennon Brothers), Chairperson of Octabuild, who presented both students with their Student Awards.
With thanks to Octabuild for their Product Knowledge
A sincere thank you goes to Octabuild and its member manufacturers Bostik, Dulux Paints, Etex Ireland, Glennon Brothers, Grant Engineering, Gyproc, Irish Cement and Kingspan Insulation for their continued and generous support of the programme. Their contribution of specialist product knowledge and real-world insight is a vital part of this course’s success, and we look forward to building on this valued relationship in the year ahead.
Frank O'Brien, Mentor, Clare O'Reilly Murdocks Finglas - Student of the Year and Mike Glennon, Glennon Brothers, Chairperson of Octabuild.
Liam Moran, Mentor, Vytas Preskaitas Morris DIY - High Achieving Student and Mike Glennon, Glennon Brothers, Chairperson of Octabuild.
Mike Glennon, Chairperson, Octabuild said: “As we mark the graduation of this year’s cohort, Octabuild is proud to congratulate each participant on their achievement. It has been inspiring to hear of their growth through HAI’s award-winning Certificate programme, which continues to set a high standard in preparing individuals for success in the hardware and merchanting industry.
We would also like to thank the mentors and employers who supported each student through their learning journey, as well as the trainers and facilitators who delivered expert-led, industry-relevant training throughout the year.
As always, HAI remains committed to supporting the ongoing development of professionals in our industry. We look forward to working with all our students and mentors – past and present – over the coming year, and helping them to continue their learning and development journey.
“Supporting this initiative is part of our ongoing commitment to developing a skilled and resilient sector. We wish the graduates every success in their future careers and are confident they will make a lasting impact on the industry.”
Watch this space for more updates on future training opportunities and programme developments.
Congratulations again to the Class of 2024/2025!
Have any queries? Contact aoife@hardwaressociation.ie
Aoife Kinsella O’Reilly (HAI), Garreth Nolan and his mentor Craig Molloy (both Brooks Bluebell).
Dean Hatfield and his mentor Shane O’Dwyer, both McMahons Builders Providers Limerick.
Aoife Kinsella O’Reilly (HAI), Mark Reilly (Brooks Bluebell) with his mentor Brendan Sammon (Brooks Regional Manager).
Seána Hurley with her mentor Seamus O’Dea, both McMahons Builders Providers Dunmanway.
Ten tips to master inventory management
Learn how integrating efficient payment systems and leveraging technology can streamline your processes, improve cash flow and enhance customer experience.
Running a builders merchant or hardware store involves juggling many responsibilities, with one of the most critical being inventory control. Ensuring you have the right products in stock without over- or understocking can be a delicate balance. Effective inventory management keeps your shelves stocked and also impacts your bottom line.
One often overlooked aspect of inventory control is the role of payment systems - and how integrating efficient payment solutions can streamline your stock management and help boost your business.
Inventory control is the process of ordering, storing and using a company's inventory. This includes raw materials, components and finished products. For builders merchants and hardware stores, this means keeping track of everything from screws and nails to power tools and plant hire.
Effective stock management ensures that you have the right products available when customers need them without tying up too much capital in stock.
Make payments work harder
Payment systems play a crucial role in the overall efficiency of inventory control. Modern payment systems provide real-time sales data, which is invaluable for inventory control. By tracking what's selling and what's not, you can make informed decisions about reordering stock. This helps prevent overstocking of slow-moving items and ensures that popular products are always available.
Some advanced payment systems can be integrated with inventory control software to automate the reordering process. When stock levels of a particular item fall below a certain threshold, the system can automatically place an order with your supplier. This reduces the risk of running out of stock and saves time on manual reordering.
Efficient payment systems can help improve cash flow management by providing insights into sales trends and customer payment behaviours. Understanding when and how customers pay can help you plan your inventory purchases more effectively, so you'll have the funds available to restock popular items.
Offering a variety of payment options can enhance the customer experience, leading to increased sales and customer loyalty. When customers can pay using their preferred method, whether it’s debit card, mobile payment or contactless options, they're more likely to complete their purchase. This, in turn, impacts your inventory turnover and helps maintain optimal stock levels.
Mastering inventory control
Now that we understand the role of payment systems, here are ten practical tips for mastering your inventory management:
1) Invest in inventory control software: Consider investing in inventory control software that integrates with your payment system. This will provide you with real-time data and automate many of the manual processes involved in stock management.
2) Analyse sales data regularly: Make it a habit to analyse your sales data regularly. Look for trends and patterns in customer purchases. This will help you identify which products are popular and which ones are not, allowing you to adjust your inventory accordingly.
3) Set reorder points: Establish reorder points for each product in your inventory. This is the minimum stock level at which you need to reorder to avoid running out. Automated systems can help manage this process, ensuring you never run out of essential items.
4) Diversify payment options: Offer a variety of payment options to cater to different customer preferences. This not only improves the customer experience but also provides you with valuable data on payment trends and behaviours.
5) Monitor supplier performance: Keep track of your suppliers’ performance in terms of delivery times, product quality and pricing. Reliable suppliers are crucial for maintaining a steady inventory flow.
6) Conduct regular audits: Regularly audit your inventory to ensure that the physical stock matches your records. This helps identify any discrepancies and prevents issues such as theft or loss.
7) Train your staff: Ensure that your staff is well-trained in inventory control practices and the use of your payment and inventory systems. Knowledgeable staff can help maintain accurate records and provide better customer service.
8) Plan for seasonal demand: Anticipate seasonal demand and adjust your inventory accordingly. For example, during the summer months, you might need more gardening tools and outdoor equipment.
9) Utilise data analytics: Leverage data analytics to gain deeper insights into your inventory and sales patterns. This can help you make more informed decisions and optimise your stock levels.
10) Stay updated with technology: Keep up with the latest advancements in payment and inventory control technology. New tools and systems can provide additional efficiencies and improve your overall operations.
Hone your stock strategies
Remember, the key to effective inventory control lies in leveraging technology, analysing data and staying proactive in your approach. With these strategies in place, you'll be well on your way to running a more efficient and profitable business.
Elavon provides efficient, reliable payment solutions tailored to your business. Contact Peter Cooke at peter.cooke@elavon.com, phone 087 167 6215, or visit elavon.ie to learn more.
U.S. Bank Elavon DAC, trading as Elavon Merchant Services, is regulated by the Central Bank of Ireland.
As .ie celebrates its 25th anniversary, the team look back at how the domain helped shape Ireland’s digital transformation.
When .ie launched 25 years ago, just one in five Irish households had internet access, and dial-up was still a noisy novelty. Fastforward to 2025, and Ireland is one of Europe's most digitally connected countries - a shift that mirrors the journey of .ie itself.
Since 2000, the company has worked closely with Irish businesses, communities, and individuals to build awareness around the benefits of an online presence. Its careful stewardship has earned it the position of Ireland’s most trusted domain, with their figures revealing 79% of consumers saying they prefer .ie websites when shopping online. Today, .ie holds 54% of the hosted domain market in Ireland, compared to 39% for .com.
That trust has grown in parallel with access. “At the turn of the millennium, only 20.5% of households were online and just 32.5% had a permanent home computer. As of 2024, 94% of Irish households now have internet access,” the team explain, with email, messaging, news, and online banking among the most common uses.
Over the last 25 years, the .ie domain database has increased by a staggering 311,056 new domain registrations added since 2000.
Looking ahead, .ie sees growing challenges in areas like cybersecurity and information integrity. “As social media platforms move away from fact-checking, the value of a secure, owned web presence becomes even more critical for Irish businesses. “You own your .ie domain, and you control how it’s used - unlike social media platforms, where content can be restricted or removed at any time.”
They continue to focus on digital safety, advocating for greater public awareness around phishing, ransomware, and email compromise. “We’re going to see more collaboration between internet guardians,” they add. “The bad guys have organised, now the good guys need to do the same.”
As Ireland’s digital future unfolds, .ie remains committed to supporting secure, transparent, and authentic online experiences for businesses and consumers alike.
For further information contact Seán Tobin, call 01 2365400, email stobin@weare.ie or visit www.weare.ie
A nation logged on LCMS Ltd - credit management and cash-flow solutions
Billy Nolan, Managing Director, explains how outsourcing credit control can offer significant advantages for businesses aiming to improve cash flow, reduce overhead, and maintain strong client relationships. By partnering with specialised credit control services, companies can streamline their accounts receivable processes and focus more on core business functions.
Improved Cash Flow
Professional credit controllers are experts in debt collection. They follow up on outstanding invoices promptly and efficiently, helping reduce payment delays and ensuring a steady cash flow. This consistent revenue stream is crucial for growth and operational stability.
Cost Efficiency
Hiring and training in-house credit control staff can be costly. Outsourcing eliminates the need for salaries, benefits, and training expenses. It also reduces the risk of employing staff with limited expertise in effective credit management.
Access to Expertise
Outsourced firms bring industry experience and knowledge of best practices. They’re often equipped with advanced systems and tools that small or medium-sized businesses may not have access to in-house.
Enhanced Customer Relationships
Third-party credit control providers can act professionally and diplomatically, preserving your customer relationships while still securing timely payments. Their neutral position can ease potentially uncomfortable conversations about overdue balances.
Flexibility and Scalability
Outsourcing allows your business to scale credit control efforts up or down depending on your needs. This flexibility is especially valuable during periods of rapid growth or economic uncertainty. In summary, outsourcing credit control is a strategic move that can free up internal resources, improve financial performance, and provide peace of mind - allowing you to concentrate on growing your business.
LCMS Limited is an Irish company based in Naas that provides services in areas of credit control and overdue account collections to individuals, partnerships, companies, and government bodies/ agencies for the past 21 years.
HAI Members Offer - Initial free one-to-one consultation.
You can contact Billy Nolan, Director of Operations at LCMS at 045 431143, www.lcms.ie
Woodland Group launches 2024 Sustainability Report, showcasing measurable carbon cuts and industry progress
Woodland have recently released their 2024 Sustainability Report, sharing key progress across emissions, waste reduction, and client-focused carbon reporting, which is offered as a free service to all Hardware Association Ireland members.
The report reflects their long-term commitment to delivering responsible, transparent solutions that support our customers, people, and the wider community.
– 42% reduction in electricity-related emissions since 2022, driven by investment in solar and energy-efficient infrastructure
– Over 1,300 tonnes of CO2e avoided through HVO fuel use and electric vehicle trials
– Carbon reporting now standard for all customers, supporting partner ESG goals
As one of Ireland’s leading freight forwarders and supply chain experts, as well as a global leader in sustainable supply chain management for leading B2B & B2C brands, Woodland are proud to announce the release of their 2024 Sustainability Report.
The report outlines clear progress made across Woodland’s global operations to reduce environmental impact, support its people and communities, and build long-term resilience into client supply chains.
Environmental highlights include a 42% reduction in electricitybased emissions since their 2022 baseline, enabled by the rollout of solar installations and smarter site management. Over 1,300 tonnes of CO2e were saved by transitioning over 13% of the fleet to HVO fuel, with further progress made through electric HGV trials and improved fuel efficiency across the vehicle network.
Furthermore, 90% of their waste is now diverted from landfill, which has seen them reach their 2030 waste goal five years ahead of schedule. Recyclability rates have doubled since 2020, and their new reuse policy has led to a 28% reduction in pallet purchases.
Woodland have also made carbon reporting available to every customer as standard, offering full visibility of their supply chain impact. For Hardware Association Ireland members, this includes access to free carbon footprint reports that help businesses
measure the environmental impact of their supply chains. Sam Warren, Sustainability Manager at Woodland Group, says, “It’s taken months of data, audits, collaboration and commitment to bring this together - and I’m proud of what it represents. We’re making real progress, and this report is a step in sharing that transparently with all our partners.”
Woodland have retained their Gold EcoVadis rating, placing them firmly in the top 4% of over 150,000 companies assessed globally for sustainability. They have also been reaccredited to ISO14001 and conducted a double materiality assessment involving over 500 stakeholders, ensuring our roadmap continues to align with client expectations and industry needs.
Chairman, Kevin Stevens, says, “We’re proud to share the work done by our teams across the business in driving forward measurable change. Our 2024 Sustainability Report reflects the continued investment we’re making to support our clients, our people, and our responsibility to create a better, more transparent supply chain.
As a Corporate Partner of Hardware Association Ireland, Woodland Group is pleased to offer exclusive support to members, including:
– Free carbon reports to measure the impact of your supply chain
– In-house customs consultancy to navigate compliance and regulatory changes
– Free supply chain health checks to identify any risks and vulnerabilities
– Global freight forwarding and transport solutions
– A digital supply chain platform for instant quoting, booking, tracking, and reporting - all in one place
At Woodland Group, their sustainability efforts form a core part of their ongoing strategy as a purpose-led provider of global supply chain solutions, continuing to invest in greener technologies and long-term customer partnerships.
If you’d like to learn more, you can download the full report at https://tinyurl.com/woodlandsustainability
To see how Woodland Group can support your business, visit www.woodlandgroup.com or contact Lee McMullen, phone 01 811 1500 or email lee.mcmullen@woodlandgroup.com
Streamlining hardware retail for eCommerce success
Unlocking the Full Potential of ERP/ePOS Integration for B2C, B2B, and Hybrid Models.
In today’s competitive hardware retail landscape, eCommerce success is about having a modern and user-friendly website and creating a fully integrated, intelligent commerce ecosystem.
For hardware retailers operating in B2C, B2B, or hybrid B2C/B2B models, the integration between your eCommerce platform and your ERP/ePOS system is no longer a luxury, it’s a necessity.
Why Integration Matters
At the heart of every successful hardware retailer lies a robust back-office system, typically an ERP or ePOS, managing stock, pricing, customer data and sales. But when your eCommerce platform operates in isolation from these systems, inefficiencies quickly add up: double data entry, stock discrepancies, outdated pricing, and a lack of real-time visibility across channels.
Seamless integration ensures your online store mirrors your in-store operations. Product availability is updated in real-time. B2B customers see their agreed pricing and payment terms online. Staff no longer waste time duplicating data. Orders flow effortlessly into your ERP system for fulfilment. The result? Faster order processing, fewer errors, and a dramatically improved customer experience.
Magico’s Expertise: Built for Hardware Retailers
Magico, through its powerful AB Commerce platform, has been working closely with hardware retailers for years, understanding the specific complexities of the sector, from trade pricing and large product catalogues to multi-location stock management. This deep industry experience has made Magico a trusted eCommerce partner for retailers seeking a unified solution.
What sets AB Commerce apart is its pre-built integrations with leading ERP and ePOS systems used by hardware retailers, including Intact, Agility, SAP, and Microsoft Dynamics Navision. These integrations aren’t just bolt-ons, they’re mature, tried-andtested connections.
B2B, B2C, or Both - One Platform Handles All
Many hardware retailers serve both trade and retail customers. AB Commerce supports hybrid models natively, allowing businesses to deliver tailored pricing, catalogues, and account features to B2B customers, while maintaining a streamlined
experience for B2C shoppers. With ERP integration, both sides of the business benefit from centralised product and order data, unified reporting, and synchronised inventory control.
For hardware retailers, choosing an eCommerce platform like AB Commerce that offers deep ERP/ePOS integration isn’t just a technical decision - it’s a strategic investment in efficiency, scalability, and customer satisfaction. Magico brings proven experience, trusted technology, and a deep understanding of the hardware sector, helping retailers grow their eCommerce channel with confidence.
Talk to one of our eCommerce experts today and organise a free consultation. For more information visit www.magico.com or contact ocooney@magico.com
AI in the merchant sector: From early experiments to everyday tools
Klipboard tells us about how Artificial intelligence has long been the subject of speculation in the builders' merchant industry. But in 2025, it’s no longer about ‘what if’. It’s about ‘how’ and ‘where’ AI is being practically applied.
At Klipboard, they’re seeing merchants of all sizes begin to integrate AI into everyday workflows. This shift is not reserved for national operators with deep IT budgets. From local merchants to multi-branch distributors, businesses are deploying AI tools to gain a competitive edge and grow without increasing their wage bill.
AI has traditionally been seen as a nice to have, but now, with the ability to target persistent challenges across inventory control, service delivery, and decision-making, it’s becoming a must have for many merchants of all sizes.
Tangible impact, not hype
The numbers speak volumes. Research from PushON shows that 49% of UK merchants now rank AI and automation as their top digital priority - a significant shift for a sector traditionally wary of new tech.
Already, 66% of merchants in the UK are using AI to deliver personalised product recommendations, 40% are applying it to inventory forecasting, and nearly half use AI chatbots to handle customer queries. These aren’t pilots, they’re operational tools that are already reducing waste, shortening service cycles, and empowering commercial teams with predictive insight.
At Klipboard, they’ve developed their own AI offering covering those exact outcomes - building tools that help merchants move from gutfeel to data-backed decisions, and from firefighting to forward planning.
Tackling long-standing operational pain points
The most successful AI applications in the sector are those that solve long-standing problems. Stock management is a prime example. Traditionally driven by instinct and historical averages, it’s a function that’s ripe for optimisation.
Klipboard’s AI-led intelligent inventory managements tools integrate with ERP One, their industry leading business management solution, to analyse historical sales, seasonal variation, and even external data like local weather patterns to deliver sharper demand projections. That means less overstock, fewer stockouts, and improved cash flow - all without adding complexity.
Similarly, AI is reshaping how merchants approach logistics. Route planning tools, like Klipboard Transport Management (VIGO), are now powered with an AI-led auto-routing engine, combining live traffic and delivery data to optimise delivery drops. That helps fleets run leaner, use less fuel, and maintain higher service levels - all essential in a cost-sensitive environment - and almost impossible to achieve without AI intelligent technology.
Customer service is evolving too. At the trade counter and online, AI-powered assistants are helping staff answer common questions on stock, pricing, and deliveries - fast. These tools don’t replace staff
- they support them. They handle the repetitive queries and routine sales enquiries so teams can focus on what really matters: building stronger customer relationships and driving more value for the business out of customer interactions.
Making AI accessible to the trade
Despite the momentum, barriers to adoption remain. Concerns about cost, complexity, and internal skills are valid. According to the Office for National Standards in the UK, AI adoption across the merchant sector still lags the national average.
That’s why, at Klipboard, they’ve focused on embedding AI into the systems merchants already use - not bolting on a separate layer of complexity. Their solutions are practical: demand forecasting, purchasing recommendations, intelligent stock classification, customer and competitor insight tools and virtual sales assistantsbuilt directly into your existing workflows.
“There’s a lot of noise about AI - but in many cases, it’s just old automation with a new label. What has changed is the processing power availability that has grown year on year and also large language models (LLMs) capability and availability, thus enabling a much richer experience, which Klipboard is leveraging in its products to bring AI into merchants’ workflows.”
“At Klipboard, they’re applying AI in ERP One where it delivers measurable impact: reducing manual effort, improving decisionmaking, and helping merchants stay ahead in a competitive market. they’re also exploring the next evolution - agentic AI - where systems start to take action, not just offer suggestions. They’re not interested in hype for hype’s sake. Their focus is on building capability that’s practical, trusted, and genuinely moves the dial.
Strategic priorities for the years ahead
The next phase of AI in the merchant space won’t be driven by radical transformation projects - but by smart, targeted moves, that start with building data confidence: improving product and customer data, upskilling teams to work with AI assistants, and choosing partners who offer more than just tools - but real-world expertise.
At Klipboard, they continue to work closely with their customers across the builders' merchants sector to ensure our AI tools evolve with their needs. Whether it’s predicting the right stock levels for Q4, surfacing hidden sales opportunities, or refining purchasing strategies, our focus remains the same: giving merchants actionable insights where it counts.
Final thoughts
AI won’t transform the merchant trade overnight - but the conversation is no longer theoretical - AI is already reshaping how the most forward-thinking businesses operate.
For builders’ merchants navigating tight margins, complex logistics, and high service expectations, AI isn’t just a technological evolution. It’s become a business-critical tool that’s fast becoming a competitive necessity. For further information visit www.klipboard.com
Credit insurance in uncertain times
Economic turbulance globally is adding to the uncertainty of trade here in Ireland and affecting to some extent the Hardware and Building Materials sectors.
SME’s in particular are at risk, they are impacted by increased business costs and limited access to working capital. SCARP (Small Companies Administrative Rescue Process introduced in 2021) has not been the success anticipated with low take up despite a relatively high success rate. While Hospitality is notably struggling, construction remains the source of approx. 10% of all business failures. The Governments ‘Housing for All’ strategy targeted 34,600 completions in 2024 and completed 30,300. 36,100 are targeted in 2025 with Q1 2% ahead of Q1 24.
Almost €15bn of trade is underwritten by the main insurers in the Irish market alone, that equates to over €50bn+ in annual turnover.
Credit insurance indemnifies sellers when trade receivables are not paid for by buyers (debtors).
The insurance policy covers the risk of loss caused by a buyer’s insolvency or by their defaulting on an agreed debt (credit sale). Indemnity is usually 90% of the insured balance. That said, credit insurance is not just about having claims paid and protecting against potential bad debts.
Savings include credit assessment and access to subsidised legal & debt collection services and an insured will receive early warnings of poor payment practices which can inform them to avoid loss making decisions. A credit insurance policy can be assigned to an invoice discount provider or factoring house which can increase support for funding.
With A.I. being quite prominent in the underwriting process at lower levels of cover, in some cases the cost of a policy has reduced in recent years while risk appetite remains high in most sectors. Underwriters are focussed on cash versus levels of debt and profitability over turnover growth.
2023 filed financials are too old at this stage so insurers are seeking 2024 figures so if you want to improve your credit with your suppliers getting more recent financials to the underwriters can unlock more credit from your supply chains (Credit Risk Brokers can help with if you get in touch). Irish Businesses need to be aware how they are being viewed and graded by the insurers who underwrote cover for their suppliers, both domestically and abroad.
For further information contact James Riordan, Credit Risk Brokers, email james.riordan@creditriskbrokers.com or phone +353 86 6019200
Built by wholesalers, for wholesalers
Premio B2B eCommerce is a cloud-based digital sales platform that seamlessly integrates into your business operations.
How Can Premio Help Grow Your Business?
Reduce Cost of Sales
– Always-on sales channel
– Let customers self-serve
– Free up sales teams to focus on account growth
Improve Efficiency
– Eliminate manual order handling
– Automate repetitive tasks
– Full visibility from order to delivery
Increase Revenue
– Better data = smarter decisions
– Streamlined systems
– Focus resources where they add value
Is Your Business B2B Online Ready?
– Are you a product-heavy wholesaler or distributor?
– Have you an ERP software system in place?
– Have you clean data on customers, products and prices?
– Do you wish to grow your Trade Customers and Trade Sales?
– Are you ready to embrace online sales for your business?
To find out more, check out www.premio.ie or contact Michael Morrissey (Growth Manager) at michael.morrissey@premio.ie to arrange a demo.
O’Leary Insurance rebrands to Brown & Brown Insurance Brokers Ireland Ltd
As of the 4th of February, O’Leary Insurances is now known as Brown & Brown. Customers will continue to receive the personalised, local support they value, backed up with a broader suite of resources and capabilities. They will maintain their dedication to the people and communities where they live and work. The Power of WE ignites their performance, and while diverse and varied in abilities and experience, Brown & Brown and their clients are all connected through shared core values, a commitment to their local communities and a shared mission of always doing what is best for our customers.
Here is some key information for your business:
– Their teammates remain the same.
– There are no changes to their contact numbers.
– Their email addresses have changed to firstname.lastname@bbrown.com
– Their website has migrated to www.BBrown.com/ie
At Brown & Brown, their guiding principles include building their team with the highest quality people and delivering innovative solutions and superior service. If you are a large company, an individual or anything in between, their experienced teams can help you view, analyse and purchase insurance efficiently. You will receive the personalised, dedicated service you deserve while leveraging the exceptional capabilities and peace of mind expected from a top brokerage to help protect what you value most.
For more information contact David Lombard on 021 453 6800 or email david.lombard@bbrown.com
SOLAR PV: The best investment your business can make
As energy prices remain unpredictable and sustainability expectations grow, solar PV has moved from being a “nice to have” to being a “must have” solution for businesses.
A properly sized solar PV system can cover a large portion of a building’s electricity use during daylight hours, when most businesses are at their busiest. That means lower monthly bills and greater protection from future price hikes, all while reducing reliance on the national grid.
Solar Success: Real Results
Kean’s Claremorris are a standout example in the hardware sector, they partnered with Solgrid to install a 56.35 kWp system using 115 Qcells solar panels and Fronius inverters. The system was engineered to cover the majority of the store’s daytime electricity demand.
Twelve months on, James Kean reflected on the system’s performance: “Our Solar PV system was supplied and installed by Solgrid 12 months ago. From our initial contact with Aidan, the process was outstanding, marked by professional advice, meticulous attention to detail, and a seamless installation.
The expertise and engagement shown by all Solgrid personnel made for an exceptional experience.
Now, 12 months on, we are extremely pleased with the system’s performance.
During the good weather in May, we were generating 75–80% of our energy requirements, and even in July we’ve seen the system produce 59% of our needs.
The system is delivering exactly as promised, helping to offset rising energy prices and clearly demonstrating a return on our initial investment."
Treacy’s Homevalue, Thomastown
Similarly motivated was Treacy’s Homevalue in Thomastown. Working with Solgrid, they installed a 14.7 kWp Solar PV system that generates over 12,600 kWh annually. With over 28% savings on their electricity bills predicted annually, a 4.2year payback period, and an impressive potential 23.8% Internal Rate of Return, the numbers made sense from the outset.
Financial Incentives That Make Sense
Going solar has never been more financially attractive. The Non-Domestic Microgeneration (NDMG) Scheme from SEAI provides grants based on system size - typically covering around 20% of your project costs. Pair that with the Accelerated Capital Allowance (ACA), which lets you write off the full cost against taxable profits in year one, and your investment becomes even more tax efficient.
Plus, any excess power you generate is credited directly to your electricity bill through Microgeneration Payments, increasing your monthly savings.
Solgrid: Your Trusted Solar Partner
Awarded Ireland’s Best Commercial Solar PV Company two years in a row, Solgrid is proud to be 100% Irish company. They manage every stage of your project in-house from consultation and design to installation and support.
In addition to Solar PV, Solgrid also specialises in roof safety solutions - including ladders, fall arrest systems, and certified anchor points - ensuring every project meets the highest standards for safety and compliance from day one.
Hardware Association Ireland members get a no-obligation Solar quote by contacting Solgrid at 091 335 335 or hello@solgrid.ie. For more information, visit www.solgrid.ie
Wienerberger announces acquisition of MFP Sales Ltd
Wienerberger UK & Ireland proudly announces the acquisition of MFP Sales Ltd, a producer of quality piping solutions for construction markets in Ireland and the UK.
MFP Sales Ltd, established in 1967 and previously owned by Grafton Group plc, specialises in the manufacture of highquality drainage, roofline, and cable ducting systems. With production facilities in Dublin and distribution in Belfast, MFP has built a reputable presence in the construction industry, public utilities, and local authorities.
Pipelife Ireland, Wienerberger’s subsidiary, will integrate MFP’s operations, enhancing synergies in piping and drainage solutions. Building on the acquisition of Cork Plastics in 2021, which immediately enhanced its product portfolio to include rainwater, roofline and drainage products, this acquisition supports Wienerberger’s commitment to the Irish market, underpinned by a €35 million investment in the region.
This acquisition supports Wienerberger's strategy to meet customer needs with a full range of building envelope products and services. It marks a key step in expanding their product offerings in the region across wall, roof, heating, and water management categories, complemented by technical services and customer support.
Conor Manning, Managing Director at Pipelife Ireland, stated, "Pipelife is at a pivotal point. After 55 years in the business, acquiring MFP Sales is a major milestone that expands our
product range and strengthens our market position. Our focus is on smooth integration to ensure we capture full benefits while maintaining service and quality. As we integrate MFP, expand our portfolio, and lead in sustainability and innovation, I’m confident in Pipelife's bright future as part of the wider wienerberger family."
In recent years, Wienerberger has expanded its portfolio beyond its brick and roof tile offering by acquiring Building Product Design in 2019 for ventilation and insulation systems, FloPlast and Cork Plastics in 2021 for roofline, rainwater, and drainage solutions, and Maincor, an underfloor heating specialist, in 2024.
Pipelife Head Office in Cork.
The Pipelife Ireland site in Little Island, Co. Cork.
EVERY METRE COUNTS
Qual-Pex Plus+ Easy-Lay Pipe is noticeably more flexible than other pipes. It’s quick and easy to uncoil and the flexible material allows you to manoeuvre the pipe with complete ease.
Qual-Pex Plus+ ‘Easy-Lay’ Pipe is available in tan lengths and coils, in imperial sizes of 1⁄2”, 3⁄4”, and 1” and white multilayer sizes of 16mm, 20mm, 26mm & 32mm. This extensive range of pipe offers installers the solutions they need. Your next phase of plumbing success starts here!
Grant’s Integrated Heating Packages are helping Irish builders build smarter
As those in the Irish construction industry respond to the growing demand for low-carbon, energy-efficient homes, the pressure is on to deliver solutions that meet building regulations and performance targets without creating unnecessary complexity on-site. Grant’s Integrated Heating Packages are proving to be a practical, futureready answer for contractors and developers alike.
One Package, One Smart System
Grant’s Integrated Heating Packages combine everything needed for an efficient, compliant home heating system without the need for piecing together components from different suppliers. Each bespoke package is designed by Grant’s in-house technical team and includes three core elements:
– The Grant Aerona R290 air-to-water heat pump
– The Grant Integrated Unit for hot water storage and controls
– A choice of heat emitters, including underfloor heating or aluminium radiators
The result is a pre-designed, optimised system that simplifies planning, streamlines installation, and ensures maximum performance across a variety of new-build projects.
At the centre of every package is the Grant Aerona R290 heat pump, which uses the natural refrigerant R290, featuring an ultra-low Global Warming Potential (GWP) of just 3. This aligns with evolving environmental standards while maintaining robust performance, even in Ireland’s cooler, moist climate.
Key performance highlights:
– Available outputs: 4kW to 16kW
– A+++ ErP ratings, SCOP values up to 4.88 at 35°C
– Quiet Mark approved for low-noise operation
– Features include PWM pumps, twin rotary compressors, and frost protection
Builders Merchants and Tradespeople will appreciate that the Aerona R290 is highly efficient and also installer-friendly and built for long-term reliability.
Simplified Hot Water Storage: Grant Integrated Unit
The Grant Integrated Unit offers a smart, space-saving solution by combining a hot water cylinder with system controls in a single, pre-plumbed cabinet. It’s ideal for plant rooms or utility spaces, and its plug-and-play format can speed up installation.
Heat Emitters That Fit Any Build
Every property has different heating needs, so Grant offers flexibility with two fully compatible heat emitter options:
– Grant Uflex Underfloor Heating: Ideal for new builds, offering even heat and compatibility with various floor constructions.
– Grant Afinia Aluminium Radiators: Sleek, efficient, and quick to respond, with a wide range of sizes and styles available to suit different room types.
Both options can be used independently or together and integrate seamlessly with the Aerona R290 system.
Smart Control for Smarter Builds
Included with every Aerona heat pump is the Aerona Smart Controller, offering load and weather compensation, remote access via WiFi, and off-site diagnostics. For builders and developers, this adds extra reassurance and gives property owners an intuitive, modern interface that’s easy to use and energy conscious.
Free Heating Design Service
One of Grant’s standout offerings is its free heating design service, tailored for contractors and developers. By submitting house plans and heat emitter preferences, Grant’s technical team provides:
– Full system design and heat loss calculations
– Accurate product sizing and specification
– Guidance to support SAP assessments and compliance
This not only removes uncertainty during planning but also helps avoid on-site delays and ensures systems meet regulatory requirements from the outset.
Proven Solutions from a Trusted Name
With over 45 years in the heating industry, Grant continues to lead the way in efficient, sustainable heating technology. Its Integrated Heating Packages provide Ireland’s building sector with the tools to meet performance targets and environmental goals, without compromising on quality or simplicity.
Visit www.grant.ie for more information on Grant’s range of innovative heating solutions.
To avail of Grant’s free heating design specification service, email house plans and choice of heat emitters (underfloor heating and/or radiators) to heatpump@grant.ie
Follow Grant on Facebook and X @GrantIRL, Instagram @grant_irl, LinkedIn @GrantEngineeringULC and You Tube @GrantEngineeringIE
The Grant Aerona R290 air-to-water air source heat pump range (4kW - 16kW).
The Grant Aerona R290
The Grant Aerona R290
- Innovative Design
- Innovative Design
- Exceptional Performance
- Exceptional Performance
- Ultra-Low Noise Levels
- Ultra-Low Noise Levels
- Outputs from 4kW – 16kW
- Outputs from 4kW – 16kW
Wavin delivers trusted sewer range to Simpson Developments
Simpson Developments are on site at Chichester Park, a newbuild housing estate in Co. Antrim and has selected the Wavin Sewer and Chamber range for their development of 86 houses.
A long-standing customer of Wavin, Simpson Developments worked alongside Wavin Technical Representative Alan Stevenson to select a single source supplier for their below ground drainage needs. The products used include WAJs, a number one choice for Ireland’s groundworkers for over 45 years; Bottle Gullies, Wavin 450mm Universal Inspection Chambers; and the Wider Wavin Sewer range. These tried and tested, fully certified products come with expert technical support, excellent availability, and full compliance.
Clive Backus of Simpson Developments said, “We’ve worked with Alan and the team at Wavin for many years. It’s vital for us to have products we can trust, that once installed, we can walk away without any concerns. We know the back-up is there should we need it, and there is no issue with supply to site.”
The development, which features a mix of 2, 3 and 4 bed homes is currently in phase two of development, with phase one already completed.
What: New Housing Development in Antrim Town comprising 86 homes at Chichester Park Developer: Simpson Developments
Wavin products specified:
WAJ: The original and the best. The WAJ delivers fast, easy installation with adjustable frame and cover. The unique, Wafix seals – a triple layer captive seal, means that when a pipe is in, it’s in. A range of flow profiles and matching invert levels minimise the risk of blockages and make rodding easier. The socket profile allows a high angle of deflection, giving more connection flexibility. Clever extras like directional flow arrows to reduce installation errors and third party certification mean the WAJ is tested, proven and better at every turn. It’s made to work and made to last.
Bottle Gullies: The versatile and time saving Wavin Bottle Gully’s advanced design includes a rotating body, which means you can position the gully at an angle that suits the drainage system, and potentially reduces the number of bends required. The square cover can be neatly aligned with the building or hard landscape. Plus the Gully has a water trap to stop foul smells and a fixed internal baffle with a removable plug to make access for rodding easy.
Wavin 450mm Universal Access Chamber: Wavin offers a complete, innovative range of chambers from 315mm access junctions up to 1000mm manholes.
Wavin Sewer Range: The Wavin below ground drainage system is available in 110mm, 160mm, 244mm, 315mm, and the recently added 400mm and 500mm pipe and fittings caters for more drainage requirements.
Speaking about the product selection used, Declan Conlon, Sales Director, Wavin Ireland said, “Given the demands of the construction industry it’s vital that installers have a product they can trust, that gets the job done right, first time without expensive re-works or replacements which cost time and money. Merchants can be confident that certified Wavin products always deliver customer satisfaction.”
The Wavin sewer range is sold across the island of Ireland exclusively through merchant partners. Islandbawn Stores supplied all products listed on this project. Contact your Wavin sales representative to learn more about the full range.
Wavin Ireland is part of the Orbia group. For over 67 years, it has remained a leading supplier of an extensive range of above and below ground plastic drainage systems for industrial, commercial and residential requirements.
For further information visit www.wavin.ie
Dargan Tools expands Heating & Plumbing range - a trusted name for over 40 years
With over 40 years of experience supplying quality tools to the Irish hardware industry, Dargan Tools has built a reputation for reliability, consistency, and innovation. As part of their ongoing commitment to meet the evolving needs of trade professionals, they are delighted to announce the expansion of their Heating & Plumbing hand tool range - a collection designed to support the modern plumber with durable, high-performance tools.
The extended range includes a carefully selected line-up of professional-grade Stillsons, precision Plex Cutters, heavy-duty pipe wrenches, blow torches, and durable tote bags - ideal for plumbers who need to stay organised on the move. Each product has been developed with a focus on quality and functionality, backed by Dargan’s promise of dependable tools that perform day in, day out.
Eddie Gorman, Account Manager with Dargan Tools, commented: “The expanded range confirms Dargan Tools’ commitment to bringing innovative and quality hand tools to the Irish market. We’ve focused on delivering tools that make the job easier, more efficient, and more reliable for the professional user.”
Retailers are already seeing results. Matthew Curtis of Quinns of Baltinglass shared: “Since we installed our dedicated Plumbing
plumbers frequenting our shop. The quality and presentation of the Dargan Range has been a real driver of footfall.”
Whether you’re updating your store layout or responding to increased demand from your plumbing customers, Dargan Tools has the products and support you need. With a nationwide sales team and a proven track record in the building materials and hardware trade, they’re here to help your business grow.
For more information on our Heating & Plumbing range, visit www.dargantools.com or contact your local Area Account Manager.
Designed for heating, plumbing, and insulation professionals
In the world of high-performance workwear, Portwest continues to lead the way with its industry-focused approach. As part of the brand’s ongoing “Think Workwear, Think Portwest” campaign, they are reinforcing their status as the go-to name for professionals in some of the most demanding trades, including Heating & Plumbing, and Plasterboard & Insulation.
These trades require workwear that stands up to a wide variety of physical demands: from confined, awkward spaces to exposure to heat, dust, or cold conditions. Portwest understands that the modern tradesperson needs more than durability, they need comfort, flexibility, and smart design. That’s why the Portwest product offering in these sectors has been tailored specifically to the tasks and challenges faced by workers on the job.
Built for the Heat: Workwear for Plumbing and Heating Engineers
When dealing with boilers, pipework, or hot systems, heating engineers require protective clothing that allows freedom of movement, without compromising on safety or performance. The Portwest DX4 Work Trouser is a core product in this range. With dynamic 4-way stretch fabric for superior freedom of movement these trousers are engineered to perform. Made from durable, comfortable materials with innovative designs, the DX4 trousers stand up to the toughest conditions, from construction sites to service industries, and everything in between. Designed to move with you, reinforced to last, and tailored to fit - so when you think work trousers, think Portwest.
Comfort in the Cold: Insulation and Plasterboard Trades
Working with insulation and plasterboard often means dusty environments, exposed buildings, and constant lifting and carrying. Breathability, temperature control, and durability are critical. Portwest’s wide range of workwear offers weather resistance, multiple storage options as well as fantastic freedom of movement. Portwest products offer high-performance stretch panels in critical areas, providing exceptional ease of movement while ensuring longevity and durability. Work without limits, move without restrictions.
The Portwest range of premium hoodies are another favourite among insulation installers. These feature a soft brushed inner lining, reinforced shoulders, and abrasion-resistant panels which are ideal for wear & tear when handling large plasterboard sheets or rolls of insulation. For added protection, the hoodies are compatible with the Portwest range of base layers, allowing wearers to adapt to fluctuating site temperatures.
Trade-Focused Innovation and Retail Success
All of these garments form part of the Portwest commitment to designing specifically for tradespeople. Designed using feedback from professionals and a focus on retail-ready product lines ensures that Portwest garments not only perform on-site, they sell well in-store. The brand supports retailers with impactful POS, visual merchandising support, and product knowledge that helps customers make informed choices.
So, whether it’s a heating engineer crouched in a tight boiler cupboard or an insulation installer working at height in the winter wind, Portwest has them covered. Their workwear is tough where it needs to be, flexible where it matters, and always engineered for comfort.
Whatever the trade, wherever the job, “Think Workwear, Think Portwest”.
For further information visit www.charleshughes.biz
KORE Insulation, innovating for a sustainable low carbon future
KORE Insulation is a leading manufacturer of high-performance expanded polystyrene (EPS) insulation solutions, offering a comprehensive product range designed to meet the evolving needs of the construction industry. From their factory in Kilnaleck, Co. Cavan, they manufacture and distribute high quality EPS products throughout Ireland and the UK. KORE was founded in 1997 by Tommy and Helen Brady, along with their friend Jimmy Macken. Driven by a shared passion for engineering and continuous learning, their vision laid the foundation for what KORE has become today under the leadership of Managing Director Noel Brady.
KORE Insulation has firmly established itself with a reputation for quality, innovation & performance focus.
KORE supplies a full suite of insulation products to builders’ merchants, covering floors, foundations, walls, roofs and attics. KORE’s product range includes
KORE Floor
EPS70 insulation for solid floor applications, including options suitable for underfloor heating. It delivers U-values as low as 0.09W/m²K and is quick to install, water-resistant, and fully certified.
KORE Insulated Foundation System
An award-winning system that dramatically reduces thermal bridging and concrete use. Certified by NSAI and BBA, it’s ideal for fast-track builds and meets the most stringent energy requirements.
KORE External Wall Insulation
Designed for both new builds and retrofits, KORE’s Silver and White EPS boards provide excellent thermal performance and are compatible with a wide variety of construction types.
KORE Lock
A complete pitched roof insulation system that exceeds nZEB and Part L standards. Ideal for both cold and warm roof applications.
KORE Loft
A combination of insulation and chipboard flooring, offering thermal performance with safe storage and easy installation.
Managing Director Noel Brady.
Factory Upgrades that deliver Value
Recent investments in KORE’s manufacturing line have significantly enhanced product capabilities and their quality processes. Most notably the installation of a fully automated cutting and packaging line operates around the clock and brings several key benefits.
– Increased Capacity – The automation has doubled production output, enabling faster turnaround times and helping merchants respond to project demands more efficiently.
– Precision Cutting – Automated precision means more consistent product quality, tighter tolerances, and cleaner finishes—reducing on-site adjustments and ensuring installers get the performance they expect.
– Real-Time Monitoring – Built-in quality control measures detect and correct variations instantly, ensuring uniformity across every batch.
– Sustainability optimised – The system integrates a recycling process that reuses EPS offcuts and supports KORE’s commitment to a circular economy - key in today’s green building market.
The Bond Behind the Finish
Consistency you can rely on
In addition to the cutting line, KORE has introduced lean processes including First-In-First-Out (FIFO) inventory management, material traceability, and Kanban scheduling all of which reduce lead times and ensure on-time delivery.
KORE’s insulation products are backed by NSAI and BBA certification, as well as Environmental Product Declarations (EPDs) through the Irish Green Building Council. Combined with dependable delivery, technical support, and a reputation built over decades, KORE remains a trusted name for merchants supplying quality insulation solutions.
For further information visit www.kore-system.com
Consistency you can rely on.
High-performance plaster bonding agent for strong adhesion on smooth, low-suction surfaces.
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Thermal Liners
Thermal Liners
Internal wall drylining solutions for more
Internal wall drylining solutions for more
Whether you are upgrading an existing property or building new, the addition of an insulated thermal lining to the inside of a wall, roof slope or ceiling will dramatically improve the energy
Why choose Unilin Thermal Liners?
Whether you are upgrading an existing property or building new, the addition of an insulated thermal lining to the inside of a wall, roof slope or ceiling will dramatically improve the energy
Optimum performance from a thinner board
Cost-effective
Why choose Unilin Thermal Liners?
External wall appearance maintained
Optimum performance from a thinner board
Easy to install
Cost-effective
Readily available from your local builders merchant
External wall appearance maintained
Easy to install
For expert advice, contact our technical team on 046 906 6050 or discover the range below:
Readily available from your local builders merchant
For expert advice, contact our technical team on 046 906 6050 or discover the range below:
