Store Profile
Morris multiplies the benefits Morris Builders Providers (MBP) doesn’t think of itself as single retail business. As CEO Seamus Reynolds outlines to HAI, the extensive premises brings multiple specialist ‘stores’ under one roof to create the ultimate DIY destination. The unique business model of Waterford’s Morris Builders Providers gives its customers the best of all worlds. Within a single expansive premises, trade and DIY customers enjoy the specialist knowledge of dedicated stores and showrooms, along with the convenience of one stop shopping. “We cover everything you require for all your building, plumbing, DIY, electrical appliances, décor and home enhancement needs,” says CEO Seamus Reynolds. “Each of these individual smaller ‘businesses’ on our site requires a different approach to meet the specific needs of their customers. This calls for the highest levels of expert knowledge and services from our team.” This set-up has also helped Morris Builders Providers identify new markets and areas of growth and adapt to meet the demand. For example, adding a garden centre and updating its home heating offer.
Stores within the store Building materials customers require stock availability, keen prices, product knowledge and fast service. The team in the sales office, reps and counter sales, yard support and customer delivery are focused on excelling at providing these requirements. Plumbing and heating customers seek the same benefits, but
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also expect ‘how to’ advice and technical information. Seamus explains: “The counter team providing this service is supported by our Plumbing Manager, together with Justin Ryan, our specialist on all aspects of renewable energy, heat pump systems and heat recovery and ventilation.” “Due to changes in building regulations, home heating systems now require a totally different skillset. We have developed this in recent years.” The extensive paint department serves professional painters, DIY customers and interior designers. Uniquely, Morris Builders Providers offer a Paint Décor trade centre and retail paint shop all in one. “This means we have 10 or 15 painters’ vans outside our door each morning when we open at 7.30am to facilitate them. And throughout the day, there is a steady flow of customers coming for advice from our incredibly knowledgeable staff of four full-time and three part-time.” Most brands are carried, including Dulux, Crown, Fleetwood, Colourtrend, Johnston’s, Ronseal and Rustin’s, supported by a comprehensive range of accessories, adhesives and silicones needed for any job.
September/October 2021
