2013 EBWC program by Coleen Royal

elcome to the 8th Annual East Bay Women’s Conference presented by the Walnut Creek Chamber of Commerce & Visitors Bureau and Chevron!

Thank you for taking the time to join us for an amazing day of inspiration and celebration! It’s been an incredible journey since our first conference eight years ago. Our vision was to provide a conference where women of all ages and walks of life could come together to learn, network and socialize. We’ve been thrilled and honored to host an outstanding array of visionary speakers whose commitment and passion for a better tomorrow has been unwavering. This year’s Conference theme “Women’s Voices; Catalysts for Change” speaks to the power of women everywhere and inspires us to use our influence and perseverance to create a brighter future for us all. Today we will hear from extraordinary women who have worked tirelessly and passionately to raise awareness and create positive change. They will remind us of our inherent strength as women and of our ability to make a difference in the world we share. They will remind us of the great strides we’ve made and encourage us to continue paving the way for all women throughout the world. The Walnut Creek Chamber of Commerce & Visitors Bureau greatly appreciates the support of Chevron Corporation and all our EBWC sponsors whose generosity helped make this eighth anniversary event possible. We thank our incredible and talented EBWC Committee whose commitment and passion for this event has produced another outstanding program. We thank you for your support and participation as we get ready to begin this magnificent day. Take advantage of all the day has to offer. Make some new friends and get reacquainted with old ones. Expand your horizons and engage yourself fully. We hope you leave here with a renewed sense of energy and inspiration as you continue life’s journey. We also hope something touches your heart today that stays with you for a lifetime. Get ready for an exciting day! Enjoy!

Marcie Hochhauser

Founder, East Bay Women’s Conference Senior Vice President Walnut Creek Chamber of Commerce & Visitors Bureau

2013 EAST BAY WOMEN’S CONFERENCE

Colleen Benatar

Chair, East Bay Women’s Conference Vice President Scott Valley Bank

Open up and say more than “aah.” At John Muir Health, our ears perk up when you speak up. Because we don’t just see you as a patient, we see you as a partner. We listen. We explain. And we work together. So if you’re looking for a better health care relationship, look to us. Find a doctor near you at johnmuirhealth.com/findadoctor.

Agenda 7:45 – 8:30

Registration, Continental Breakfast, Exhibitors & Networking

8:30 – 8:50

Kickoff

Bishop Ranch Ballroom

Dan Ashley, ABC7 News Anchor, Event Emcee Jane Clyde and Kira Stone, San Ramon Valley High School Angela De La Housaye, Chairwoman, Walnut Creek Chamber of Commerce & Visitors Bureau Colleen Benatar, EBWC Chairwoman

8:50 – 9:30

“Seeing Through the Fog: Understanding the Economy and Financial Sector During Murky Times” Teresa Curran, Senior Vice President and Director, Division of Banking Supervision and Regulation Federal Reserve Bank of San Francisco

9:35 – 9:55

“Use Your Voice to Improve Your Health” Christy Kaplan, Director, Community Health Improvement, John Muir Health

10:00 – 10:45 “Witness: A Photographer’s Journey Through Modern Day Slavery” Lisa Kristine, Humanitarian Photographer, Lisa Kristine Fine Art Photography

10:45 – 11:15 Book Signings, Exhibitors & Networking

Bishop Ranch Ballroom Foyer

11:15 – 12:15 Morning Breakout Sessions “Negotiations and Influence: The Art of Working With People to Get Things Done”

Salon 1

Holly Schroth, PhD, Senior Lecturer Hass School of Business, University of California, Berkeley

“Making Your Idea a Reality: Entrepreneurs Share Their Tips”

Salons A, B & C

Moderator: Lisa Vorderbruegen, Reporter / Columnist, Bay Area News Group Claire Herminjard, Cofounder and CEO, Mindful Meats Ginelle Mills, CEO, Cheerful Child, LLC Claudia Wentworth, CEO, QuickMount PV

“Getting to 50/50”

Pleasanton / Danville Room

Joanna Strober, Managing Director of Private Equity, Sterling Stamos Co-author, Getting to 50/50

12:30 – 2:15

Lunch & Keynote Presentation “Growing Up Laughing”

Bishop Ranch Ballroom

Marlo Thomas, Award-Winning Actress, Author, and Activist

2:15 – 2:45

Book Signings, Exhibitors & Networking

2:45 – 3:45

Afternoon Breakout Sessions “Success By Design: The Power-Passion Connection”

Bishop Ranch Ballroom Foyer Salon 1

Victoria Trabosh, President, Victoria H. Trabosh Coach, LLC

“Get Your Sexy Back”

Salons A, B & C

Sandra Lindholm, PsyD, NP-C, Clinical Psychologist and Sex Therapist

“What Have You Done for Your Brand Lately? The Secret to Keeping Your Brand Healthy”

Pleasanton / Danville Rooms

Martha Laham, Professor, Diablo Valley College

4:00 – 5:00

Closing Session / Reception

Bishop Ranch Ballroom

Colleen Benatar, Vice President, Scott Valley Bank, Event Emcee

“Plane’ Purpose…” Lorrie Sullenberger, Thinker-Planner-Doer Hors d’oeuvres and wine tasting courtesy of Prestige Wine Imports,and drawings for fabulous prizes that include a $500 Broadway Plaza American Express gift card, iPad Mini, and an extraordinary collection of wines valued at $500 + in the EBWC Wine Barrel…just to name a few.

2013 EAST BAY WOMEN’S CONFERENCE

Highlights Welcome

Exhibits

Welcome to the 2013 East Bay Women’s Conference! What a day we have planned for you! Please check in at the registration table, where you’ll receive your conference program and name tag. Then, enjoy a continental breakfast while you meet up with friends and colleagues, explore the book store, take part in health screenings, and visit our EBWC exhibitors. When the doors to the Bishop Ranch Ballroom open for the morning program, you’ll find an EBWC tote bag at your seat. If you have questions throughout the day, please feel free to ask any EBWC committee member, identified by her name tag. Enjoy your day!

Be sure to shop and explore our Exhibitor Hall for the latest in beauty, hair, and skincare products; health & wellness products; jewelry; handbags, leather goods; and other products and services showcased by businesses, nonprofit agencies, and our sponsoring organizations. Exhibitor booths are located in the Bishop Ranch Ballroom foyer and Salon 2.

General Sessions General Sessions are held in the Bishop Ranch Ballroom, including Conference Kickoff, Lunch & Keynote Presentation, and Closing Reception. General Sessions are open seating, with the exception of reserved tables for our Conference and Table Sponsors.

Breakout Sessions Please reference your Conference Agenda for times and locations of breakout sessions. This year we have six breakout sessions: You may choose from one set of sessions in the morning and one set in the afternoon. Our speakers are experts in their fields who have designed professional and engaging presentations for today’s conference.

Book Store Stop by the EBWC Book Store, coordinated by Real Books and located in the San Ramon Boardroom. You’ll find an outstanding selection of titles authored by many of our speakers and other experts in areas related to this conference. Several speakers will sign copies of their books after their presentations. Visit the book store following the morning and afternoon breakout sessions to find the speakers. Due to the popularity of our speakers we encourage you to purchase your books early.

Women’s Health Circuit John Muir Health is providing a free women’s health circuit to EBWC attendees. This fun and interactive health circuit is designed to provide you easy to use tools to jump start your path to personal health and wellbeing. The circuit includes heart, breast, and pelvic and bladder health screenings, as well as an exercise, nutrition and a mind-body balance station. EBWC attendees who complete the entire circuit can enter to win a wellness gift basket. All screenings will be available from 7:30am-4pm. If you cannot be accommodated today, you will receive a rain check for an appointment with the Women’s Heart Program at John Muir Health.

Drawings Shopping! Spas! Dining! Horseback riding! Wine! Hotel getaways! Sound exciting? You could be one of five lucky winners in this year’s EBWC Grand Prize Drawing! How does the Ultimate Shopping Experience sound? Lunch at Neiman Marcus Café, a $500 Broadway Plaza American Express gift card, and many more extraordinary prizes! Or perhaps a horseback riding lesson with New Heights Training Stables followed by day at the Claremont Hotel Spa and Clubhouse? Perhaps you’d rather enjoy a collection of fine wines valued at over $500, or a consultation with Investment Advisor Rudney Associates who will send you home with a new iPad mini! You might prefer a getaway with two luxurious night stays at The Campton Place Hotel and The Lafayette Park Hotel. To purchase tickets, look for the ladies sporting pink boas. Buy one ticket for $20 and three for $50. Tickets are also available at the registration table and book store. Winners will be announced at the closing reception and you must be present to win!!

Closing Reception Our 2013 East Bay Women’s Conference concludes in the Bishop Ranch Ballroom with hors d’oeuvres, beverages and entertainment. Come join us as Lorrie Sullenberger takes the stage to share her powerful insights and to inspire us to reach beyond ourselves in our continuing journey. Enjoy wine provided by Prestige Wine Imports and see if you will be one of five winners in our Grand Prize Drawing! Remember you must be present to win! So join us for a very special end of day celebration!

Thank You To Our Conference Donors Special thanks go to these EBWC donors: Chevron ColorZone Graphics Girl USA Hyde Printing James Brian Fidelibus Photographer Prestige Wine Imports - Mezzocoronna Real Books Rudney and Associates

WALNUT CREEK CHAMBER OF COMMERCE & VISITORS BUREAU

Breakout Sessions Session One 11:15 a.m. – 12:15 p.m. “Making Your Idea a Reality: Entrepreneurs Share Their Tips” Lisa Vorderbrueggen – Panel Moderator Contra Costa Times Claire Herminjard, Cofounder & CEO Mindful Meats Ginelle Mills, CEO Cheerful Child, LLC Claudia Wentworth, CEO QuickMount PV

Panel moderator Lisa Vordenbruggen, will lead a frank discussion between three diverse entrepreneurs as they share their individual journeys in starting and growing their businesses. Come hear about their development of business plans, use of social media, investors, funding, production and how their passions sustained them despite adversity. This is a great workshop for business owners as well as people who are thinking about starting their own business.

Session Two 2:45 p.m. – 3:45 p.m. “Success By Design: “The Power-Passion Connection” Victoria Trabosh Executive Coach, LLC

“Success by Design” is a powerful concept to remind you that how you achieve your dreams is not by luck, chance, or swarthy good looks! You achieve success by practicing three powerful ways to change your habits, mindset and awareness. In this humorous, story packed and informative session, Victoria will teach you how to achieve your greatest personal and business goals with more clarity, consistency and SUCCESS!

“Get Your Sexy Back!”

Sandra Lindholm, PsyD, NP-C Clinical Psychologist / Sex Therapist

“Negotiations and Influence: The Art of Working with People to Get Things Done” Holly Schroth, PhD Senior Lecturer Haas School of Business University of California, Berkeley

On the job and in our personal lives, we all need a broad array of negotiation skills in order to get our solutions accepted and implemented. Using a simulated negotiation exercise, you will be introduced to a “basic toolbox” of negotiation skills and learn how to negotiate more effectively in both collaborative and competitive situations. In the process, you will explore your negotiation style and gain a greater appreciation for the importance of planning and preparation, “expanding the pie” (or ways to increase value), and developing strong working relationships. Come prepared to gain greater confidence in your ability to negotiate and manage conflict!

“Getting to 50 / 50”

Joanna Strober Managing Director of Private Equity, Sterling Stamos Co-author, Getting to 50/50 How working couples can have it all by sharing it all. Ms. Strober presents an action plan for couples based on the simple belief that in order to achieve a successful work-life balance, there must be equal participation of both parents. She offers a blueprint on how to successfully work with your husband, your boss, and yourself to fully embrace a 50/50 solution and tackle the conflicting priorities of child care, job demands, and home life responsibilities.

2013 EAST BAY WOMEN’S CONFERENCE

An exciting, fulfilling & healthy sex life is the birthright of every human being. Despite our culture’s fascination with sexuality, sex is frequently problematic for many women, and far from satisfying for many more. Fatigue, personal & social pressures, body image, hormonal issues and more, can zap a woman’s sexual desire & pleasure. Join Dr. Lindholm for this frank exploration of the underpinnings of our struggle with sexual desire and practical suggestions for reclaiming your passionate side and getting your sexy back!

“What Have You Done for Your Brand Lately?-The Secret to Keeping your Brand Healthy” Martha Laham, Professor Diablo Valley College

Your brand is a living and breathing entity. If it’s not healthy, your business can suffer. One of the expert secrets to keeping your brand robust is using integrated marketing communications (IMC). Integration blends together marketing communication tools to create brand messages that make an overall impact at a minimal cost. In this interactive workshop, you’ll learn about the IMC process and get a chance to apply valuable marketing communication techniques and tips. If you own or run a business, or simply want to find out about IMC, you won’t want to miss this special opportunity!

Exhibitors A Better Living Home Care 2280 Diamond Boulevard, Suite 580 Concord, CA 94520 925-680-0300 AAA Northern California, Nevada and Utah 2435 San Ramon Valley Boulevard, Suite 5 San Ramon, CA 94583 925-314-2600 Accusplit, Inc. 3090 Independence Drive, Suite 150 Livermore, CA 94551 925-290-1900 Alicia Klein 3541 Wilkinson Lane Lafayette, CA 94549 800-735-2512 American Laser Skincare 24555 Hallwood Court Farmington Hills, MI 48335 248-424-8250 Bath Simple 5215 Central Avenue, Suite A Richmond, CA 94804 510-356-0310 Budget Blinds of Walnut Creek and San Ramon 4070 Nelson Avenue, Suite L Concord, CA 94520 925-354-0521 Changes Salon and Day Spa 1475 N. Broadway, #195 Walnut Creek, CA 94596 925-947-1814 Click Scan Share 3631 – C Mt. Diablo Boulevard Lafayette, CA 94549 925-283-1400 Comcast Business Class 3011 Comcast Place Livermore, CA 94551 415-559-3310 Contra Costa Commission for Women P.O. Box 6695 Concord, CA 94519 925-324-9595 Contra Costa National Organization or Women P.O. Box 4794 Walnut Creek, CA 94596 925-934-7387 Contra Costa Times 2640 Shadelands Drive Walnut Creek, CA 94598 925-292-0172 Cordice and Associates / Genworth Financial 25A Crescent Drive # 129 Pleasant Hill, CA 94523 925-292-0172 Diablo Publications 2520 Camino Diablo Walnut Creek, CA 94597 925-943-1111 Eldercare Services 1808 Tice Valley Blvd Walnut Creek, CA 94595 Gia Wellness 1501 N. Broadway Walnut Creek, CA 94596 925-255-3359

Golden Gate University 536 Mission Street San Francisco, CA 94105 415-369-5219

Morgan Stanley 1333 N. California Blvd. #133 Walnut Creek, CA 94596 925-746-2968

Guardian Life Insurance Company 4000 Executive Parkway, Suite 514 San Ramon, CA 94583 925-983-2922

Mt. Diablo Business Women 1724 Via del Verdes Concord, CA 94521 9256859370

Hilliard Management Group 1630 N. Main Street, #205 Walnut Creek, CA 94596 925-235-0777

New York Life 425 Market Street, Suite 1600 San Francisco, CA 94105 415-393-6079

Home Instead Senior Care 39 Quail Ct. #209 Walnut Creek, CA 94596 925-280-9688

Nothing Bundt Cakes 1551 Botelho Drive Walnut Creek, CA 94596 925-979-9131

Host a Purse Party! 2246 Bridgeport Way Martinez, CA 94553 925-313-9000

Pacific Coast Concepts 9000 Crown Canyon Road Suite S#397 Danville, CA 94506 925-964-9654

HYDE Printing 2748 Willow Pass Road Concord, CA 94519 925-686-4933

Pronto Maids P O Box 30412 Walnut Creek, CA 94598 9259150960

I Bar 629 Capwell Lane Walnut Creek, CA 94597 925-279-1113

Rodan + Fields® Dermatologists www.ewegenka.myrandf.com 925-944-0734 Solar Universe Diablo Valley 4878 Sunrise Dr Martinez, CA 94553 9252284786

Itrim 3151 Crow Canyon Place San Ramon, CA 94583 925 – 277-1443 James Consolidated, Inc. P.O. Box 3483 Walnut Creek, CA 94598-0483 925-691-5117 John Muir Health 1656 N. California Boulevard Walnut Creek, CA 94596 925-941-7900 Kara’s Cupcakes 1388 N. Main Street Walnut Creek, CA 94596 925-933-2222

Soroptimist International of 24-680 1630 N. Main St. #213 Walnut Creek, CA 94596 Steven’s Printing 2489 Estand Way Pleasant Hill, CA 94523 925-681-1774 The Prudential Insurance Company of America 2010 Crow Canyon Place, Suite 240 San Ramon, CA 94583 925-302-4010

King & Associates, Inc. 856 Walbrook Ct. Walnut Creek, CA 94598 925-465-2565

Tony La Russa’s Animal Rescue Foundation (ARF) 2890 Mitchell Dr. Walnut Creek, CA 94598 925-296-3103

LPL Financial 1017 Willow Dr. Lafayette, CA 94549-4633 925-283-2733

Walnut Creek Magazine P.O. Box 5550 Walnut Creek, CA 94596-1550 925-212-5146

Make A Stand, Inc. SPC – A Social Purpose Company Make A Stand. Bottle The Movement. End Child Slavery. www.makeastand.com 415-827-3073

Wells Fargo 1901 Harrison St. 17th Floor Oakland, CA 94612 510-446-3705

Marissa Berger Interactive, Inc. 1640 Whitman Road Concord, CA 94518 9259699132 Mary Kay Francene Anderson www.marykay.comfanderson 925-300-3149 – fanderson@att.net Mills College Public Policy Program 5000 MacArthur Boulevard Oakland, CA 94605 510-430-2147

Whole Foods Market 1333 Newell Ave. Walnut Creek, CA 94596 925-274-9700 Women’s Action to Gain Economic Security (WAGES) 1904 Franklin Street, Suite 801 Oakland, CA 94612 510-451-3100 Women’s Initiative for Self Employment 1465 Enea Circle, Suite 900 Concord, CA 94520 925-603-2770 List accurate at press time

WALNUT CREEK CHAMBER OF COMMERCE & VISITORS BUREAU

Featured Speakers Marlo Thomas

Award-Winning Actress, Author and Activist Keynote Presentation: “Growing Up Laughing” Marlo Thomas is an award-winning actress, author and activist and has been honored with four Emmy Awards, the Peabody, a Golden Globe, and a Grammy and has been inducted into the Broadcasting Hall of Fame. She is a founding director of the Ms. Foundation for Women and a member of the board of the National Women’s Political Caucus. In 2010, she released a New York Times best seller -- Growing Up Laughing: My Story and the Story of Funny and launched MarloThomas.com on AOL. Ms. Thomas’s television show, That Girl, broke new ground for independent women. Her creation of Free to Be... You and Me, became a platinum album, best-selling book, Emmy Award-winning television special and a stage show. Ms. Thomas remains a presence on television (recently, The New Normal) and on and off-Broadway. Ms. Thomas is the National Outreach Director for St. Jude Children’s Research Hospital, founded by her father, Danny Thomas. In 2011, Ms. Thomas launched a bullying prevention campaign in partnership with, among others, the Ad Council, AOL, Facebook, and the U.S. Departments of Education and Health and Human Services. Her books include Free to Be You and Me, Free to Be a Family, The Right Words at the Right Time, and Thanks and Giving: All Year Long, the latter became a Grammy-winning CD. Marlo Thomas lives in New York with her husband, Phil Donahue.

Lisa Kristine

Humanitarian Photographer, Lisa Kristine Fine Art Photography Keynote Presentation: “Witness: A Photographer’s Journey Through Modern Day Slavery” Acclaimed humanitarian photographer, Lisa Kristine specializes in images of remote indigenous cultures in more than 100 countries on six continents. Her mission is to awaken a force in those who view her images…to raise awareness, ignite ideas, and incite people to action. Lisa’s work has been auctioned by Christie’s New York to benefit the United Nations with Kofi Annan, and she was the sole exhibitor at the 2009 Vancouver Peace Summit with His Holiness the Dalai Lama and award winning Nobel Laureates. She has been endorsed by a number of dignitaries and organizations, including Archbishop Desmond Tutu, the Queen Mother of Bhutan, and Amnesty International. Lisa’s most recent focus was in documenting modern day slavery and collaborating with NGO’s such as Free the Slaves. She has traveled into the heart of broiling brick kilns, down rickety mine shafts, and into hidden lairs of sex slavery. Her recent book, Slavery, has received global attention across several media platforms, including CNN and AOL, and enabled the application of new social and financial capital for eliminating slavery.

Lorrie Sullenberger

Thinker-Planner-Doer General Session: “Plane’ Purpose…” As a long time advocate for women’s wellness, Lorrie has served as a Regional Ambassador for the California Governor’s Council on Physical Fitness as well as the Advisory Board for Shape Magazine. She has made regular media appearances, including 60 Minutes, CBS Early Show and ABC -7’s View From The Bay and most recently The Katie Couric Show. But in a role that is most near and dear to her heart she was voted a 2012 Threads of Hope recipient from Diablo Magazine for her twenty nine year match with her “Little Sister” Sara through the Big Brother Big Sister Organization. Lorrie remains a devoted volunteer for Guide Dogs for the Blind and Tony La Russa’s Animal Rescue Foundation (ARF). She has also made numerous appearances with her husband of twenty four years Captain Sully Sullenberger.

Teresa Curran

Senior Vice President and Director of the Division of Banking Supervision and Regulation Federal Reserve Bank of San Francisco General Session: “Seeing Through the Fog: Understanding the Economy and Financial Sector During Murky Times” Teresa Curran serves as Senior Vice President and Director of the Division of Banking Supervision and Regulation (BS&R) at the Federal Reserve Bank of San Francisco. In this role, Teresa oversees all financial institutions subject to supervision by the 12th Federal Reserve District. Additionally, she is a member of the Bank’s Executive Committee. Teresa joined the Reserve Bank as Asia Regional Manager in 1995. She continues to oversee the Division’s Asia program, which hosts the Reserve Bank’s biennial international Conference on Asian Banking and Finance. She recently completed an extended assignment to the Federal Reserve Board of Governors to coordinate implementation of the provisions of the Dodd-Frank Act related to Savings and Loan Holding Companies. She holds a bachelor’s degree from Pomona College, a master’s degree in public policy from Harvard University, and an MBA certificate from the University of California, Berkeley.

2013 EAST BAY WOMEN’S CONFERENCE

Emcee Dan Ashley

Dan Ashley is anchor of ABC7 News at 5, 6 & 11 p.m. and ABC7 News at 9 p.m on KOFY-TV20

Morning Emcee Dan has received numerous journalism awards, including several Emmy Awards for his reporting and for Best Newscasts. He has also been honored by the Radio Television News Directors Association of Northern California (RTNDA). Ashley’s distinguished work is recognized by many industry organizations, including Associated Press, United Press International, and the Press Club of Atlantic City. He has also received awards from the New Jersey and Atlanta chapters of the Society of Professional Journalists, as well as Columbia University’s DuPont Award and the Edward R. Murrow Award. Dan is very involved in the Bay Area community. Every year, he works through the “Dan Ashley Friends of Camp Concord Golf Tournament” to raise money to send underprivileged youngsters to summer camp at Lake Tahoe. He also serves on the Bay Area Red Cross, The Commonwealth Club of California, the Bay Area Leadership Foundation, First Tee of Contra Costa County, California Symphony, Contra Costa County Crisis Center, and the Darius Jones Foundation.

Special Guest Christy Kaplan

Director, Community Health Improvement, John Muir Health

General Session: “Use Your Voice to Improve Your Health” Christy Kaplan is Director of Community Health Improvement at John Muir Health. With more than twenty years of healthcare leadership experience, Christy has recently expanded her role to include the entire community John Muir Health serves. After ten years of leading one of the Bay Area’s most successful Women’s Health Center, she will continue to develop health and wellness programs and services that will reach women and their families. Kaplan has created and implemented some of the most sought after programs by women, including the Women’s Heart Program and the Center for Women’s Continence & Pelvic Health.

Session Speakers Claire Herminjard Cofounder and CEO Mindful Meats

“Making Your Idea a Reality: Entrepreneurs Share Their Tips “ Claire Herminjard is the Cofounder and CEO of Mindful Meats, a pastured meat company that sources live cattle directly from organic farmers in Marin and Sonoma counties of Northern California. Mindful Meats is CCOF certified organic and also brings the first, and currently only, Non-GMO Project Verified beef to markets in the Bay Area. In December 2012, Claire was named one of Forbes 30 under 30 Entrepreneurs in the United States in the Food and Wine category. Prior to founding Mindful Meats, Claire worked in the internet services industry for Salesforce. com and the startup Lookery. She has volunteered for GMO Free Marin, Slow Money Northern California, and is a mentor to youth through Ashoka’s Youth Venture Program. She learned how to butcher whole animals under Executive Chef Sean Baker at Gather Restaurant, and hanging out in the kitchen is one of her favorite past times.

Martha Laham

Professor, Diablo Valley College

“What Have You Done for Your Brand Lately?--The Secret to Keeping your Brand Healthy” Martha Laham is a professor of business and marketing and the founder of in2it MARKETING, a marketing communications agency. 10

Prior to going into education, Martha held positions in circulation management, media sales, account management, retail ownership, and promotional planning. As a freelance writer, Martha has written business and marketing books, educational materials, audio scripts, screenplays, and a wide variety of marcom materials. Martha is currently authoring The Con Game: A Failure of Trust, a book that explores the hidden epidemic of elder mistreatment in the United States and the remedies to prevent it.

Dr. Sandra Lindholm, PsyD, NP-C Clinical Psychologist and Sex Therapist

“Get Your Sexy Back” Dr. Sandra Lindholm is a licensed Clinical Psychologist and Sex Therapist specializing in private practice and public speaking for individuals and couples with sexually related issues. Her philosophy is that “Everyone deserves a fulfilling sex life!” Dr. Lindholm has a complimentary science and psychology background with a Bachelor’s degree in Nursing, a Master’s degree in Women’s Primary Care, and a second Master’s degree in Clinical Psychology. As a result of consistent patient success stories and prolific, engaging presentations, Dr. Lindholm is one of Northern California’s most sought after presenters within the healthcare industry. Dr. Lindholm can be seen in her private practice, as well as a growing number of high-profile speaking engagements, focusing on male and female sexuality. WALNUT CREEK CHAMBER OF COMMERCE & VISITORS BUREAU

Session Speakers Ginelle Mills

CEO, Cheerful Child, LLC

“Making Your Idea a Reality: Entrepreneurs Share Their Tips” Ginelle Mills is the founder of Cheerful Child, LLC, and the designer behind its first product, Cool Wazoo®. After a corporate career that included developing and executing market research methodologies for major brands, Ginelle took a hiatus following the birth of her first daughter. Several years and two daughters later, the stay-at-home mom of three re-entered the business world when a day at the park triggered an idea for what would eventually become Cool Wazoo®. Quickly moving beyond her first prototype—constructed of tinfoil and fabric glue—Ginelle navigated common entrepreneurial hurdles to launch Cool Wazoo® internationally. Cool Wazoo has been featured on TODAY, The Doctors and ABC’s hit prime time show, Shark Tank.

Holly Schroth, Ph.D.

Senior Lecturer Haas School of Business University of California, Berkeley

“Negotiations and Influence: The Art of Working With People to Get Things Done” Holly Schroth has been a member of the faculty of the Haas School of Business, University of California, Berkeley since 1992. She teaches courses in Negotiations and Conflict Resolution and Organizational Behavior to undergraduates, MBAs and executives. She has a Ph.D. in social psychology, specializing in social cognition from the University of California, Santa Barbara. Holly has won several teaching awards including being voted “America’s favorite professor” by a Business Week online poll of undergraduates across the United States. In addition to teaching, she is a trainer, consultant and key note speaker on negotiation and leadership issues to variety of organizations in the United States and abroad.

Joanna Strober

Managing Director of Private Equity Sterling Stamos

“Getting to 50/ 50” Joanna Strober is the Managing Director of Private Equity of Sterling Stamos, a private investment management firm that invests globally using an endowment approach to asset allocation. Ms. Strober has spent more than twenty years making direct investments in private equity and venture capital. Ms. Strober is also the co-author of Getting to 50/50, a book detailing how men and women can collaborate to make parenthood and careers mesh. The book grew out of talks she and her co-author gave at Stanford Business School guiding both male and female students on a path towards creating successful careers, happy kids and stable, loving marriages. 2013 EAST BAY WOMEN’S CONFERENCE

Victoria Trabosh

President Victoria H. Trabosh Coach, LLC

“Success By Design: The PowerPassion Connections” Since 2003, Victoria Trabosh has worked with C suite leaders, executives, lawyers, business owners and teams with a focus on leadership and communication. She is a featured columnist for the international coaching magazine CHOICE. She also has a weekly radio show called Smart Women Talk. Her first book was published in 2011 and is titled “Dead Rita’s Wisdom – Simple words to help you live an extraordinary life”. In addition to her business, she co-founded an organization to change and support the country of Rwanda. The Itafari Foundation began in September 2005. She had the honor of speaking at the United Nations in 2006. In all she does, she understands that ordinary people will accomplish the extraordinary.

Lisa Vorderbrueggen

Reporter / Columnist Bay Area News Group / Contra Costa Times

“Making Your Idea a Reality: Entrepreneurs Share Their Tips

“

Lisa Vorderbrueggen is a politics and government reporter and columnist for the Contra Costa Times and the Bay Area News Group, where she has held the post since 2004. Prior to her political assignment, she covered regional growth and transportation at the Times. During her time as a transportation writer, she appeared in a film that won an Emmy for best documentary, “A Bridge So Far: A Suspense Story,” which chronicles the saga around the construction of the new Bay Bridge. She joined the Contra Costa Times in 1996 after working as the Carson City, Nev., bureau chief for the Reno Gazette Journal and as a Washington, D.C., correspondent for the Las Vegas Review Journal. Vorderbrueggen’s work has been recognized by the California Newspaper Publishers Association and Nevada Press Association.

Claudia Wentworth CEO, Quick Mount PV

“Making Your Idea a Reality: Entrepreneurs Share Their Tips “ Quick Mount PV manufactures in the United States, a standard solar PV and Solar Thermal mounting product line sold through distribution. Claudia leads the effort to create a vision and strategic direction for Quick Mount PV. She also provides financial direction and serves as the company’s lead ambassador to the solar industry. Claudia had been active in solar since 2000 and in green building for more than 20 years when she co-founded Quick Mount PV with Stuart Wentworth. Claudia has served on numerous industry association boards and is a passionate advocate of education in the solar industry. Together with co-founder Stuart Wentworth, Claudia owns five utility patents on mounting technologies with additional patents pending. 11

Committee Members

East Bay Women’s Conference Mission:

The mission of the East Bay Women’s Conference is to provide women an opportunity to come together and participate in a program of personal and professional enrichment, development and networking activities; and to provide them the tools they need on the journey to their personal best as individuals, team members and leaders in family, community, political and business arenas. 12

2013

Colleen Benatar Chair, East Bay Women’s Conference Scott Valley Bank Marcie Hochhauser East Bay Women’s Conference Founder Walnut Creek Chamber of Commerce & Visitors Bureau

Stacy Moffitt Chevron Corporation Debbie Nordstrom Bay Area News Group – East Bay Nicole Ramos John Muir Health Sue Rainey Former Mayor, City of Walnut Creek

Janet Abrams Walnut Creek Library Foundation

Cindy Silva Mayor, City of Walnut Creek

Francene Anderson Mary Kay

Ann Wilber Apropos Promotions

Kimberly Brown Sarah Chance-Rudney Rudney Associates Leslie Dawson Glenn, Dawson & Burak, LLP Shawn Filardi Walnut Creek Chamber of Commerce & Visitors Bureau

Jay Hoyer President & CEO

Karla Garcia Bay Commercial Bank Audrey Gee Brown, Church & Gee, LLP June Krug 2009 UXL Citizen of the Year

Marcie Hochhauser Senior Vice President Barbara McDavid Accounting Assistant Shawn Filardi Program Assistant

Ruth Maricich Maricich Design Group

Amber Morley Executive Assistant

Amy Matthew Miller Starr Regalia Yasuko (Jackie) Matsumura Burr, Pilger & Mayer, LLP

Lynn Pauline Office Assistant

Save The Date 2014

Monday, March 3, 2014 WALNUT CREEK CHAMBER OF COMMERCE & VISITORS BUREAU

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What every successful woman knows:

Build goals for life and see each one through. Listen to your soul’s voice, it’ll tell you what you should do. Remember, power comes from within, so trust in you first. The success that evolves will come as easily as a poet’s verse. Be brave. Stand strong. And strive to achieve. Work some. Live more. And enjoy all life has in store. Your success inspires. Your determination empowers. Your passion we admire. Your lead we follow. Wells Fargo celebrates East Bay Women’s Conference. When women succeed, everybody wins. wellsfargo.com © 2013 Wells Fargo Bank, N.A. All rights reserved. Member FDIC. (810136_07441)

Event Map Pleasanton SALON

SALON

SALON SALON

P A T I O

FRONT DESK

LOBBY EXERCISE ROOM

SWIMMING POOL

E X H I B I T O R S

CONTRA COSTA BALLROOM

Danville

San Ramon

E XHIBITOR BOOTHS

G U E S T P A R K I N G

BISHOP RANCH BALLROOM PATIO

SALON

S O U T H C O U R T

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SALON

C O N T R A C O S T A

P A T I O

REGISTRATION

MT. 5 DIABLO

HEALTH CLUB

1: SALON 2: E XHIBITORS 2: E XHIBITOR BOOTHS 3: JOHN MUIR HE ALTH CIRCUIT 4: EBWC BOOK STORE 5: E XHIBITOR LOUNGE & LUNCH

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WALNUT CHAMBER OF COMMERCE WALNUT CREEK CHAMBER OF CREEK COMMERCE & VISITORS BUREAU

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P ROMOTING WALNUT C R CONTACTS R EPRESENTING B

A STRONG LOCAL ECONOMY

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