The Golden Games
2016 Vendor Packag
A SHOUT OUT! Thanks to our sponsors from 2015! We couldn’t do this event without you. The success of TGG is directly attributed to our sponsors, partners and volunteers.
YOU’RE INVITED! The Golden Games will be held May 20-22, 2016, in Golden, Colorado. We invite you to join our kick off to the annual springtime migration to Colorado for action sports, events and competitions. The Golden Games has been voted the “Best of the Rockies” paddling event by Elevation Outdoors Magazine. We’re raising the bar and creating progression in outdoor adventure and action sports by fostering a friendly, but competitive atmosphere. We’re also introducing the community, children, spectators and future athletes to these healthy, unique sports with plenty of fun, free interactive activities. By drawing the best amateur and professional athletes from around the world, The Golden Games sets the stage the Colorado springtime adventure sports season. Our convenient location to the Denver Metro Area, abundant parking and accessibility to all events has spurred the growth of The Golden Games. People come out for a single event or attend every event and can be home for dinner. For those who wish to stay longer, there is plenty of affordable lodging accommodations in the area. We look forward to showcasing your products and services and creating an epic environment for you to connect with our attendees. We‘ll work with you to make the most of your marketing experience with The Golden Games. Don’t hesitate to contact me at 303-548-6870 or email troy@thegoldengames.com if you have any questions or need additional information. Lastly, please feel free to add The Golden Games to your social networks on Facebook and Twitter.
THROUGH THE ROOF! The Golden Games is one of the fastest growing outdoor action and adventure sports events in Colorado!
Clinics/Demos
Competitions 12 12 9
4 1
2
2011
4
9
Competitors
Spectators
5
3000
2
2012
2013
2014
2015
+100% +100%
+100% + 25%
+125% + 25% + 60% + 33%
750 500
6 25
2011
50
250
86
153
2014
202
2012
2103
2015
+730% +900%
+ 58% + 56% + 76% +200% +100% +100%
SPONSORSHIP Sponsors are encouraged to participate and have a physical presence and booth at The Golden Games. Sponsors may sell goods, conduct product demonstrations, raise funds for organizations, attract new members and hand out swag or other promotional materials. Sponsor levels are based on 50% cash and 50% in kind donation’s wholesale price. Booth space is available for $100 per day or $250 for entire event. The $250 booth cost counts towards your sponsorship level. Booth space is included with all sponsors at or above Bronze Status, >$500, with $250 in cash. Sponsorships may also be customized based on your brands specific budgets, objectives, and resources. Talk to us to get a package that is right for you! A temporary sales tax license from the City of Golden is required to sell goods and services. On site sales are permitted at the Vendor Village at the softball field and the Vendor Village in the parking lot by the public library. The City of Golden does not allow on site sales at Lion’s Park and the Whitewater Park. All manufacturers promoting and demoing products who are not selling products and/or services will be located at the Whitewater Park. Sponsors are responsible for bringing or sending their own swag to give out during The Golden Games. We accept cash and in kind donations such as gift certificates, products, services, supplies and any other support in any shape and form that you can give. For instance, we have numerous “community sponsors” who donate a few $5-$25 gift certificates to give as prizes to our competitors knowing that these people will come into their business and bring their friends. Your contribution to The Golden Games will be acknowledged on our website, at the event, and through social media. Commit to sponsorship ASAP to ensure inclusion in ALL promotional materials. Our mission is to increase brand awareness and visibility to your target markets, new markets and all our attendees.
VENUES & EVENTS
Big Soda Lake Bear Creek State Park Big Soda Lake Vendor Village
The most popular SUP destination in the metro Denver area has to be Big Soda Lake in Bear Creek Park.
Located on the southeast corner of the intersection of Morrison Road and 470, Soda Lakes is an easily accessible location for paddlers living in Denver or the sprawling western suburbs. The vibe at Soda Lake is very friendly with SUP’ers often gathering to share their knowledge, and try each others boards and paddles.
Big Soda Lake Big Soda Lake Vendor Village Map Legend Manufacturer/Vendor Booths Registration & Info Booth SUP Race Course
15600 W Morrison Rd, Lakewood Vendor Booth Hours Friday, May 20th: 3 pm-9 pm Set up 12 pm Tear Down 8 pm
Clear Creek Whitewater Park Mountain Toad
Lion’s Park Slackline Events
Fly Fishing Casting
Creek Side Vendor Village
Whitewater Events
CCWP Vendor Village
The CCWP course is a quarter mile of adventurous, splashing fun! The top is a series of drops and pools of different experience levels and has some fast eddies. The middle portion consists of flat, broad, shallow surf waves with huge random boulders – a prime workplace for gates. The bottom section entertains paddlers with more extreme surf and wave drops. The class of this course will require paddlers proficient on fast moving, cold water, particularly during high flow season.
CCWP Vendor Village 1201 10th Street, Golden Vendor Booth Hours Friday, May 20th: (Set up 8 am) 12 pm-4 pm Saturday, May 21st: 10 am-8 pm Sunday, May 22nd: 10 am-5 pm (Tear Down 5 pm)
Map Legend Vendor Booths (selling) Vendor Booths (non-selling) Registration & Info Booth
CCWP Creek Side Vendor Village Map Legend Vendor Booths (non-selling) Registration & Info Booth
Lion’s Park Slackline Events Fly Fishing Casting
Whitewater Events
NOTE: Slackline Venue actual location in park may vary NOTE: Fly fishing is up river in Jefferson County Clear Creek Canyon
Vendor Booth Hours Friday, May 20th: (Set up 8 am) 12 pm-4 pm Saturday, May 21st: 10 am-8 pm Sunday, May 22nd: 10 am-5 pm (Tear Down 5 pm)
Mountain Toad Mountain Toad
900 Washington Avenue, Golden, CO The Golden Game’s Official Awards & After Party
CCWP Vendor Village
The Golden Games 2016 Event Schedule Summary Friday
Saturday
Sunday
Paddle with the Pros 11 am-3 pm, CCWP
Downriver SUP Race* 10:30 am-1 pm, CCWP
Fly Fishing Contest 8 am-4 pm, Lions Park & CCWP
Slackline Clinics & Demos 11 am-3 pm, Lion’s Park
Screaming 1/4 Mile Kayak Race 11 am-2 pm, CCWP
Slackline Clinics & Demos 11 am-2 pm, Lion’s Park
SUP & Kayak Demos 3-6 pm, Big Soda Lake
Slackline Clinics & Demos 12-2:30 pm, Lion’s Park
Slalom Kayak Race 12-3 pm, CCWP
FUNctional Fitness* 4-5 pm, Big Soda Lake
SUP Surfing Competition* 1:30-3 pm, CCWP
SUP Cross* 3-4 pm, CCWP
SUP Buoy Turn Clinic* 5-5:30 pm, Big Soda Lake
Slackline Sick Trick Exhibition 3-4 pm, Lion’s Park
Kayaking Team Relay Race 4-5 pm, CCWP
SUP Yoga Class* 5-5:30 pm, Big Soda Lake
Freestyle Kayak Competition 4-7 pm, CCWP
Sunset SUP Race* 6:30-7:15 pm, Big Soda Lake
Live Music Vendor Village Time: TBD
Rocky Mountain BBQ 7-9 pm, Big Soda Lake
After Party & Awards 7:30-?
*SUP Events schedule subject to change.
MEDIA REACH & EVENT BENEFITS
PROMOTION The Golden Games is promoted through a variety of media and marketing channels. Millions read about it in the Denver Post, the Golden Transcript Newspaper and the Golden Visitor’s Guide. The Golden Games website has links to all our sponsors and most sponsors reciprocate. We distribute posters, flyers and schedules at local businesses, trade shows, organizational meetings and nonprofits, such as Trout Unlimited, First Descents and the American Mountaineering Center. We have event T-shirts and vendors get brand exposure with event signage and banner. We keep or social media updated and share pictures, event details and sponsor prizes to get people excited about the event.
MAGAZINE/NEWS AND OTHER PRINT MEDIA Featured story in The Denver Post The Denver Post about the "Surge of SUP" in Colorado Golden Transcript Cover Story Pre-event articles in the Golden Transcript 5280 Magazine Article The Golden Visitor's Guide ONLINE MENTIONS Kellog Show Blog Jackson Kayak Newsletter Colorado Standup Paddle, TGG "THE PREMEIR SUP EVENT” Colorado Standup Paddle, TGG Glide Downriver SUP Race Colorado Standup Paddle, Overview and story of TGG
ONLINE PRESENCE The Golden Games has a website (www.TheGoldenGames.com), Facebook and Twitter pages. We post in multiple forums that outdoor enthusiasts use; such as BoaterTalk, MountainBuzz, Eddy Flower, Colorado Fly Fishers and SUP Connect. We plan to expand our online and digital footprint as we grow. TGG Official Website The Golden Games Facebook Page Twitter Page @thegoldengames1 TGG BoaterTalk page Race Director Solutions, TGG’s new, robust registration company The 2016 Golden Games will have a strong presence on social media. There will be live interaction on Facebook and Twitter at the event. In addition, our Facebook page will have postings on the latest news, photos, videos, information, race results, etc. This will allow people to easily share their Golden Games experience with family and friends. We’re also working on an app for smart phones to make the Golden Games experience better and more interactive then ever!
LICENSE & ENDORSEMENTS
License to use sponsee or event logo(s), images and/or trademark(s) for the sponsor’s promotion, advertising, or other leverage activities
Merchandising rights (the right to create co-branded merchandise to sell)
Product endorsement (TGG endorsing Sponsor’s products)
Media captured at the event are the property of The Golden Games, and of the author of the media. For example, if John Smith photographs an athlete at The Golden Games, The Golden Games has the right to use that image to promote, share, post online, add to our website, etc. In addition, John Smith Photography also can use any image he captures because it’s his intellectual property. All participants of The Golden Games MUST sign a photo release waiver giving The Golden Games the right to use any media from our events.
ONLINE & ON-SITE ONLINE
Provision of content for sponsor social media activities or website (for example, photo of the day, star athlete’s training, pertinent articles, podcasts, other exclusive downloadable content, etc.) Provision of web ‘events’ for sponsor website (for example, online chat with a star, webcast, webinar) Appropriate promotion of sponsor through The Golden Games social media activities Ability for sponsor to add value to The Golden Games fans/friends via sponsee-controlled social media ‘Signage’ on The Golden Games website, Facebook page, Twitter, etc. Promotion or contest on The Golden Games website, Facebook page, Twitter, etc. Links to sponsor website from The Golden Games website, Facebook page, Twitter, etc.
ON-SITE
Social media activities on-site (live Twitter feeds, etc.) Sampling opportunities, swag giveaways, raffles, product demos, etc. Demonstration/display opportunities Opportunity to sell product on-site Coupon, information or premium (gift) distribution Merchandising (sponsor selling and promoting dual-branded products)
THANK YOU! I look forward to forming a mutually beneficial partnership. If you have any questions or concerns regarding the details of your sponsorship, please contact me at 303-548-6870 or email troy@thegoldengames.com. Thank you in advance for your consideration and support of The 2016 Golden Games. Sincerely, Troy Harcourt The Golden Games Founder/Director
Please send your contributions to: The Golden Games 278 Lupine Drive New Castle, CO 81647