The Golden Games
2016 Sponsor Proposal
MAKE AN IMPACT ... and have f u n doing it. IT’S A WIN-WIN
WE’LL FIND THE RIGHT FIT
Sponsoring an event at The Golden Games provides you the unique opportunity to connect with the Golden community, to build brand awareness and show your company’s support of the outdoor lifestyle!
Looking for the opportunity to become a part of one of the fastest growing events of the year? To put your company name in front of hundreds of front range residents? Want to showcase your dedication to our community? Consider a sponsorship at The Golden Games.
Each event reaches a different key audience segment and provides a fun and entertaining way for you to engage customers. Feel good about supporting our local outdoor lifestyle, competitions, athletes and entertainment as you enjoy an epic three-day event.
If you want to be part of a fun, unique, festive event, a sponsorship of The Golden Games is right for you. Get your name in front of athletes, associate your name with the outdoor lifestyle and receive long-term recognition when you sponsor an event at The Golden Games.
Photo credits include: Aaron Ontiveroz/The Denver Post) Copyright - 2013 The Denver Post, MediaNews Group; Chris Kearns Photography; Shaboomee SUP
THE GOLDEN GAMES Friday, May 20th through Sunday, May 22nd Golden, Colorado A celebration of athletes, competition, entertainment, outdoor lifestyle and our outstanding community of Golden, Colorado. Founded in 2011, The Golden Games is a three-day event spotlighting competitions in kayaking, stand
up paddling, fly fishing and slack lining. Special appearances by world class professional athletes allow people to meet, paddle and play with the world’s top pros. There is also a wide variety of
special events, clinics, educational seminars, certification courses and product demonstrations related to these sports for visitors to attend.
REACH YOUR MARKET The Golden Games provides sponsors the opportunity to engage customers with a fun,
unique experience and to showcase a product or service during the event, developing new customer prospects.
It provides the perfect opportunity to reconnect with valuable customers, meet new customers and give your brand exposure to attendees who participate in and enjoy our outdoor lifestyle. You can present your brand, company and products to our attendees and meet potential clients face to face. Use the vendor booth to demonstrate your services and products or to expand your mailing list. No worries: we’ll work with you to create the very best conditions for forging lasting, meaningful connections with our attendees.
EARN HIGH FIVES Sponsorship of the Golden Games will associate you with our support of nonprofits like First Descents, Trout Unlimited, American Mountaineering Association, Colorado Mountain Club and others. The Golden Games is an ideal marketing opportunity with a substantial, passionate audience some 3000 strong who appreciate your commitment to our community. Put your company in front of an audience of over 200 competitors and outdoor lovers who enjoy having a good time and supporting their local community. This is an opportunity to equate your brand with “fun.� Show your serious investment in the outdoor lifestyle and your support of the competitors and organizations who make our region an interesting, lively place to live and work. Sponsors receive long-term recognition and exposure for the duration of the show.
MEDIA SHOUT OUT We do everything short of shouting from roof tops to promote The Golden Games and our partners. Coverage of The Golden Games is excellent, with articles in The Denver Post, Golden Transcript, 5280, Elevation Outdoors and The Golden Visitor’s Guide. Posters, flyers and schedules are found at local businesses, trade shows, and at various organizations and non-profits. The Golden Games has an engaged online presence before, during and after the event on our website, Facebook, Twitter and Instagram accounts. We post in outdoor forums and are mentioned in online blogs. We’ve got you covered. The promotion, buzz and anticipation will be huge!
BY THE NUMBERS The 2015 Golden Games hosted 12 competitions (33% increase) and 12 clinics/demos (25%
increase), four music acts and 45 vendor booths. A total of 202 competitors (76% increase) and 3000 spectators (100% increase) showed up to take part
in this unique event. We anticipate a 45% growth in competitors and a 100% growth in spectators and participants for our free clinics and events in 2016. You can count on us to keep this event and your brand recognition growing!
WE YOU We’re dedicated to making you part of a truly great experience. We like to work together and offer everyone the most out of this event. We’re open to all suggestions and would be delighted to work with you connect with our attendees! Packages have been developed to maximize exposure and activities for all sponsors and we are more than happy to tailor any of them to suit your required benefits and budget. All packages include: • promotional and branding opportunities • corporate networking • marketing opportunities Sponsor levels are based on 50% cash and 50% in kind donation at wholesale. Booth space is included for all Bronze Level Sponsors and above. The Golden Games couldn’t happen without our sponsors, and we’ll put every effort into meeting your expectations.
SPONSORSHIP OPPORTUNITIES The Golden Games Sponsorship Opportunities
Gold Sponsor >$2,000
Silver Sponsor $1,000-$1,999
Bronze Sponsor $500-$999
Community Sponsor <$500
Logo Placement X
Website – all pages, alternating banner ads with direct link to your website
Large Logo
Website – channel level, Sponsor/Partner Page
Large Logo
X
X
Small Logo
Text
X
Poster Printed materials Media Event T-shirts Banner at all events if provided
X
Large Logo
X
X
Small Logo
Text
X
Large Logo
X
X
Small Logo
Text
X
Large Logo
X
X
Small Logo
Text
X
Large Logo
X
X
Small Logo
Text
X
X
X
Text
10x10 Booth Space 2 locations Vendor Village and Whitewater Park or Soda Lakes (SUP Event Saturday only)
X
1 location
X
X
Booth space at one channel event
X+1=3 total
X+1=2 total
X
$100/day $250 all 3 days
SPONSORSHIP OPPORTUNITIES The Golden Games Sponsorship Opportunities
Gold Sponsor >$2,000
Silver Sponsor $1,000-$1,999
Bronze Sponsor $500-$999
Community Sponsor <$500
Recognition Event Exclusive Sponsor
X
Product/Category Exclusivity (except hard goods like kayaks, fly rods, paddles, SUP, etc.)
X
Single Event Title (i.e., "Glide SUP Downriver Race” - 1st come/1st serve)
X
Seat on Committee for 2016
X
Verbal by MC throughout festival
Every time we mention sponsors
Once every 2-3 times we mention sponsors
Once every 4-6 times we mention sponsors
Once per event/ competition, 2-6 times/day
Verbal by MC at channel event
X
X
X
X
X
X X
X
License & Endorsements License to use TGG event logo(s), images and/or trademark(s) for the sponsor’s promotion Merchandising rights
X
(the right to create co-branded merchandise to sell)
X
X
Product endorsement (TGG endorsing Sponsor’s products)
X
X
X
X
SPONSORSHIP OPPORTUNITIES The Golden Games Sponsorship Opportunities
Gold Sponsor >$2,000
Silver Sponsor $1,000-$1,999
Bronze Sponsor $500-$999
Community Sponsor <$500
Online/On Site Benefits Provision of content for sponsor social media activities or website
X
Promotion of sponsor through The Golden Games social media activities
X
X
X
Links to sponsor website from TGG website, Facebook page, Twitter, etc.
X
X
X
Ability for sponsor to add value to TGG fans/friends via sponsee-controlled social media
X
X
X
Social media activities on-site (live Twitter feeds, etc.)
X
X
X
Other Benefits Access to all data collected by TGG at the event including surveys, demographics, etc. Complimentary Registration Fees
X X
4 COMP ENTRIES
X
2 COMP ENTRIES
X
1 COMP ENTRY
X
SPONSORSHIP FORM Please fill-out the following form to confirm your chosen sponsorship package. Completed forms, with payment, can be returned to: The Golden Games , 278 Lupine Drive, New Castle, CO 81647. If you have any questions or concerns please feel free to call Troy Harcourt at 303-548-6870 or email troy@thegoldengames.com
CONTACT INFORMATION: Company Name
Contact Person
Contact E-mail Address
Contact Phone Number
Please circle the number of years you would like to commit to The Golden Games: 1 year 2 years 3 years 5 years
Address
City/State/Zip Code
SPONSORSHIP LEVEL/TYPE GOLD > $2000
SILVER $1000 - $1999
Cash Contribution Minimum of $1000 Minimum of $500
$500 - $999
Minimum of $250
COMMUNITY
Anything goes
PRODUCT ONLY
Not Applicable
BRONZE
BOOTH SPACE
In Kind Donations
Cash Amount Due
In Kind Donation @ Wholesale Value
Minimum of $1000 wholesale cost
____________
____________
Minimum of $500 wholesale cost
____________
____________
Minimum of $250 wholesale cost
____________
____________
____________
____________
THANKS FOR SUPPORTING THE GOLDEN GAMES! Once we receive your completed sponsorship form, we will contact you to discuss event arrangements, sponsorship benefits a nd recognition.
____________
YES
NO Signature
Date
VENDOR FORM Please fill-out the following vendor agreement if you wish to have a vendor booth at The Golden Games. Completed forms, with payment, can be returned to: The Golden Games , 278 Lupine Drive, New Castle, CO 81647. Please contact us with a ny questions.
CONTACT INFORMATION: Company Name
Contact Person
Contact E-mail Address
Contact Phone Number
Address
City/State/Zip Code
THANKS FOR SUPPORTING THE GOLDEN GAMES!
Vendor Sales Tax ID #
Signature
Date
All Vendors for The Golden Games must submit a “Temporary Sales Tax License” from the City of Golden in order to be able to sell products and/or services. A business license with Golden is needed even if you’re not selling anything on site. All food and drink vendors must have a current Department of Health standards record. City of Golden forms may be found on their website in the “Special Event application” documents. Every vendor must fill out pages 22-29 in order to be able to have a vendor booth at this year’s events/venues. If you have any questions or concerns please feel free to call Troy Harcourt at 303-548-6870 or email troy@thegoldengames.com