TheGlobalHues | Vol. 1 | Issue 16 | October 2021
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From National To Global We Engage With People To Tell Their Stories
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| Issue 16 | October 2021
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Contents
Vol 1 | Issue 16 October 2021
16 NEWS
Around the Globe in 5 Minutes
10 COVER STORY
SHUDDH SUSTAINABLE SOLUTIONS ON A MISSION TO MAKE A SUSTAINABLE FUTURE FOR THE UPCOMING GENERATIONS
CHANDAN HAIT Founder & CEO
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4Q Digital
A Full-Service, Audience-Focused Creative Digital Marketing Agency With An Eye On The Future
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Agnikul
Bringing Earth-To-Space Journey Within Everyone’s Reach
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A Vintage Affair
To Give Your Home A Whimsical Makeover
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32
44
Fit Regime
P2s International
Tadpole Projects
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46
Case Study
Business
Taking Health Enthusiasts On A Journey To Fitness
28 Business
Yes!
You Can Prevent Your Best Employees From Quitting
Used Drums And Tyres Turned Into A One Crore Business
Tata Group
An Indian Empire Worth $100 Billion
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42
Markivis
ReadOn
Decoding Growth-Oriented B2B Marketing Strategies
On A Mission To Make India Financially Literate
Providing Affordable, Efficient, And Sustainable EV Retrofitting Solutions
The Buy Now, Pay Later Revolution Why Is BNPL Becoming India’s Fast-Growing Credit Option?
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The Glocal Store
Boasting A Wide Array Of Organic Products TheGlobalHues | Vol. 1 | Issue 16 | October 2021
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50
WONDRx
Creating A World Of Connected Healthcare
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62
Education
Travel
5 Must Read Books For Budding Entrepreneurs In 2021
58 52
Intellect Quotes On
Optimism
Action Plan
Social Entrepreneurship Competition At Abhyuday, IIT Bombay
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53 Listing
Startup of the Year - 2021 6 | TheGlobalHues | Vol. 1
Media Collaboration
| Issue 16 | October 2021
Health
5 Food Items
Traveling Entrepreneurs Should Eat In The Morning
Maharashtra The Land Of Marathas
Publisher’s ote
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Stop thinking so hard about everything, choose to be optimistic, and just go with the flow. Himanshu Tyagi
E
verything begins with an idea. Some brilliant and creative minds have the ability to create something from absolutely nothing.
Startups may be small but their crazy, and unique ideas create ripples in the economy that change people’s way of living. Today, startups trigger the growth and development of nations through innovation and creativity. They intensify competition in the market thereby allowing consumers to compare products and services and make rational choices. There are many startups in the market that create completely new products and services, neither basing on duplicated ideas nor presenting any already existing initiatives. They not only create new opportunities but also push the economy to evolve and grow. There is no magic formula to success. Launching a startup and then building it from scratch isn’t easy at all. In this edition, we have featured some of the successful and innovative startups from diverse verticals under “Startup of the year 2021”. Each startup has shared with us its challenging yet inspirational journey. Irrespective of the unfortunate challenges they face, these startups aren’t leaving any stone unturned to climb the ladder of success. May all the startups achieve remarkable growth and scale new heights. We hope that this edition of The Global Hues inspires many young and creative minds to enter the entrepreneurial world.
Vol 1 | Issue 16 | October 2021 Publisher: The Global Hues Founder & CEO: Himanshu Tyagi Editor-in-chief: Tannishtha Mukherjee Copy Editor: Priyanka Tyagi Content Manager: Himanshi Jain Editorial Team: Kusum Vats, Aditi Gautam, Shreya Malakar
Design Head: Jai Prakash Digital Team: Chaitanya Mitra, Amit Sharma ------------------------------------------------Head of Sales & Marketing: Chetan Kaushik Sales Team: Annu Vimal, Ritu Chauhan, Anubha Singh Chauhan, Anushka Gupta, Sanchit Rathi, Shubham Goel Data & Research: Naval Kishore, Kunal Sharma Marketing & PR: Krishiv Kumar PR@theglobalhues.com Advertisement: Mayank Gulati Subscription: Maniraj Reddy HR: Simran Khanna Corporate Office Address: A-204, Third Floor, Vikaspuri, New Delhi-110018 Ph. no. : +91 9871258991 Email: info@theglobalhues.com
The Global Hues does not accept responsibility for returning unsolicited materials & photographs. All unsolicited material should be accomplished by self-addressed envelope & sufficient postage. All disputes are subject to exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. © 2021 Publisher, Reproduction in whole or a part throughout the world, including image text or anything without written permission from the publisher, is prohibited. All rights reserved.
Hope you have a splendid time reading this issue!
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Make A Phenomenal Start With The Global Hues The Better Way To Grow Your Business CONNECT WITH US: Website - www.theglobalhues.com PR & Communications - pr@theglobalhues.com; info@theglobalhues.com Contact No - 8700280047 ; 9871258991 Also Available On:
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OF THE YEAR - 2021
Waste Management
“
Waste is not what it seems like, your waste can be a useful product for someone else. People are very reluctant on waste management. We have made this whole concept very innovative and scientific to change the mindset of people.” Chandan Hait Founder & CEO
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COVER STORY
SH DDH SUSTAINABLE SOLUTIONS ON A MISSION TO MAKE A SUSTAINABLE FUTURE FOR THE UPCOMING GENERATIONS
H
ave you ever taken another and longer route to reach the main road? Certainly Yes! The stench of rotting and perished wastes and the rats & stray dogs roaming around forces us to divert from the habitual route we take. This is not new. The corners of Indian roads and cities are packed with heaps of garbage and overflowing bins. Currently, as per government estimations, about 65 million tonnes of waste is generated annually in India, and over 62 million tonnes of waste is Municipal Solid Waste which comprises plastic material, wood, organic waste, and recyclable materials like paper. By 2031, MSW is expected to increase to 165 million tonnes and even further up to a shocking 436 million tonnes by 2025. The situation is worsening. India’s population is set to cross the one billion mark. Other disturbing factors like
unplanned development, urbanization are contributing to exacerbating the prevailing condition. Moreover, the kind of garbage and waste being disposed of is also undergoing a noticeable transformation due to the increased use of electronic equipment and gadgets. Waste management is essentially becoming an obligatory duty and the need of the hour but moving towards sustainable waste management requires deep-rooted efforts to bring a change in the society. Chandan Hait, a certified Environment, health, and safety professional was ready to begin his exciting and inspirational journey. His enthusiasm and passion for making Earth a beautiful place again led to the creation of one of the renowned waste management companies, Shuddh Sustainable Solutions in 2015. He believes that waste management is not a technology or a method, it is a “Thought” that has to be embraced. It’s a matter of believing not adopting.
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OF THE YEAR - 2021
Waste Management
SHUDDH SUSTAINABLE SOLUTIONS
Shuddh Sustainable Solutions is a solid waste management startup that provides 360 waste management solutions. It is one of the leading suppliers of waste-associated solutions, technologies, and operations & maintenance. It is a young group of engineers and entrepreneurs dedicated towards making a green and clean tomorrow for future generations with a strong belief in sustainable development. At Shuddh, a strong Research & Development team, with a scientific approach and mechanized actions blended smoothly with sustainability is functioning towards a wide range of customized solutions with the sole aim of renovating the waste thereby creating resources for the world. The tech logistics department of the company is manned by qualified and senior expertise to achieve “ZERO” tolerance.
WHAT SETS THE STARTUP APART?
Shuddh Sustainable Solutions is a pioneer of innovative ideas and converts those creative and wellthought ideas into reality by using the skills & knowledge of experienced and trained multi-technology systems engineers & technicians at the company. “There are a lot of companies entering the waste management sector. What makes us unique is our focus on changing the mindset of the people. Shuddh totally focuses on the concept that any kind of waste can be converted into a useful product if we manage it properly on time,” Chandan Hait explained the USP of the company. The Shudh waste processors manufactured by the company are way more efficient than any of the waste composting machines available in the market.
PRODUCTS AND SERVICES
Shuddh Sustainable Solutions provides a broad range of products and services. Some of them are:
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COVER STORY
Shudh Food Waste Processor (SWPF) Realizing the importance of sustainable management of food, the company has designed a food waste processor. It is scientifically designed for processing all kinds of food waste into high-quality organic compost. It uses a special micro-organism to break down and decompose all kinds of food waste into compost within 24 hours. Shudh Horticulture Waste Processor (SWPH) Horticulture waste includes plant parts, dead plant material, tree trunks, and waste generated during the pruning of trees. To ensure its disposal in a responsible manner, Shuddh Sustainable Solutions has designed a Shudh Horticulture Waste Processor. It is an automatic and highly compact customized design composting machine that processes all kinds of horticulture waste into fuel sticks or organic manure. Shudh Temple Waste Processor (SWPT) Temple waste largely comprises organic waste like coconut shells, flowers, residues of incense sticks, and leaves. To preserve the faith of devotees, the company has designed a Shudh Temple waste processor that processes all kinds of temple waste into high-quality havan samagri. It is an automatic and highly compact customized temple waste composting machine.
INTEGRATED SHUDDH WASTE MANAGEMENT
ISWM is a first of its kind decentralized method to solve the serious problem of solid waste in a comprehensive and robust manner. Under the ISWM services, the company provides end-to-end waste management services based on the concept of 5Rs- Refuse, Reduce, Reuse, Repurpose, and Recycle. This model is specifically designed for Private Societies, Government Organizations, Private Organizations, Army Cants, Municipal Corporations, and others. ISWM provides a lot of benefits. Some of them are: Free Composting Machine which means very small capital investment A complete single-window solution ensuring better accountability and execution
Kundan Hait - COO, Shuddh Sustainable Solutions
Better management and well behavior due to a skilled and properly trained workforce
Multiple levels of segregation of waste done by highly skilled and passionate workforce
High-quality microbic culture made by experienced experts
Very minimal charges for complete waste management
Processing of organic waste and converting it into high-quality compost
Only 5-10% dumping in landfill i.e. reduction of 70-80% waste dumping
Segregation of dry waste and recycling it into reusable and useful products
Education and awareness of waste management
The company follows a systemic process to ensure the optimum functioning of the ISWM method:
Door-to-door collection of wet and dry waste in closed vehicles
The services provided under ISWM are:
Collection
Segregation
Operation & Maintenance
Shredding
Transportation
Recyclers
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OF THE YEAR - 2021
Composting Units
Organic Compost
Plastic waste management
Proper workers with personal protective equipment & ID cards
Waste Management
THE CLIENTELE
The company provides its machines to Aditya Birla Group, Panasonic, Municipal Corporations, Green World Compost, Zero Waste Inc, Indian Army, RSPL Group, and others. With the help of the company, Bangla Sahib Gurudwara, a prominent religious institution located in New Delhi, has started managing its waste. “The waste which comes out of langar, the leftover food and other kinds of wastes are converted into compost and used in different gardens of the Gurudwara”, explained Chandan.
BIGGEST OPPORTUNITY FOR THE COMPANY
The issue of efficient composting and waste management needs special attention in the Northern and ecological regions of India. Shuddh is one of the companies that is working really hard in these areas. By developing into a world leader in the waste management industry, the company aims at providing complete Environment and waste management Solutions. It is committed
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COVER STORY
to offering world-class products and services with distinctive quality and innovation. The company currently operates pan India but plans to offer its products and services to other countries like Sri Lanka, Dubai, and Singapore, etc.
MISSION AND VISION OF THE COMPANY
The startup’s vision is to integrate and bridge the relationship of Enterprises and Indian End-users to manage different types of waste more effectively and make use of modern technology for the integration of waste management. It aims to make the “Swachh Bharat Mission” a success through innovation and expert solutions working towards “A Shuddh India”. “Our vision is to clean up at least 10 cities by 2025 and make zero-waste cities aiming towards a Shuddh and sustainable tomorrow”, told Chandan. In the next 5 years, Shuddh Sustainable Solutions wants to emerge as one of the biggest solid waste management companies in India.
ABOUT THE TEAM
Shuddh Sustainable Solutions takes pride in its talented and passionate team. It consists of two directors, two zonal managers, a logistics manager, two plant supervisors, and two city supervisors. Shuddh is also setting up one of the biggest waste management network so is welcoming the proposal to collaboration and distributing franchises. It has a labour force of about 50-60 people. The company also has a labour fund. The money it gets from the compost made in the company is stored in labour funds to be only used for their welfare, every person in the team plays a very vital role and is treated like family” Kundan Hait, the COO of the company added.
ADVICE FOR UPCOMING STARTUPS
“Firstly, all the startups and budding entrepreneurs should focus on team building. Finding the right team that is productive and motivated towards the goals of the company is the priority. Secondly, you should be familiar with each and every aspect of the product you are planning to offer to the society. All the very best for your journey be motivated, be shuddh” replied Chandan when asked to share a piece of advice for emerging startups and entrepreneurs.
ACHIEVEMENTS AND MILESTONES
Till date, the company has processed more than 5000 tons of waste and disposed of 1500 tons of plastic waste. It has produced tonnes of organic compost using the waste and has also
made hundreds of people realize the power of waste management. The Shuddh had been featured in top 10 waste management companies recently. The company by its good work towards nature and nation keeps on featuring in different newspapers like TOI, Amar Ujala, Tribune, etc. An immense amount of products are emerging in the market leading to an increase in the heaps of waste we produce. What we need to immediately understand is that waste is a resource. Our waste can always be a useful product for someone. All we require is the correct mindset and proper management of waste. The potential gains are immense.
“Be Shuddh, Be Organic”
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Around the Globe NEWS
AFRICA
EUROPE
Kenya and Malawi ink eight new agreements designed to strengthen bilateral relations including trade and investments between the two countries. The areas covered in the agreements are politics, diplomacy, defense, fisheries, and aquaculture as well as cooperative development.
Algeria aims to form new partnerships with Turkey in the energy and mining sectors under a new hydrocarbons law.
Morocco officially unveils its latest development and export brand, ‘Morocco Now’. It is an initiative designed to position Morocco as a world-class export and industrial platform to accelerate foreign investments.
The United Kingdom to phase out multi-billion pound tax on tech giants following global reforms. In a separate measure, G7 nations have also agreed this year to a global minimum corporation tax of 15%.
France unveils a 5-year, 30 billion-euro investment plan for developing innovative technology, including small nuclear reactors, electric cars, and greener airplanes. The goal of the state-funded France 2030 plan is to boost France’s economic growth over the next decade amid growing global competition with China and the United States, said French President Emmanuel Macron.
Facebook plans to hire 10,000 workers in the European Union over the next 5 years to work on a new computing platform that would connect people virtually.
The French government announces a one-off payment of 100 euros for each citizen whose monthly net income is 2000 euros or less. It aims to help counter the surge in fuel and energy prices.
AUSTRALIA
Australia’s largest rail freight operator Aurizon extends its reach into South Australia and the Northern Territory by acquiring One Rail Australia in a $2.35 billion deal.
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ASIA
in Minutes
Singapore companies plan to set up data centres in Uttar Pradesh. According to IT and Electronics Department officials, the business relationship between Singapore and India is quite strong and beneficial.
Sri Lanka seeks a $500 million credit line from India to pay for its crude oil purchases amid a severe foreign exchange crisis. “We are currently engaged with the Indian High Commission here to obtain the facility ($500 credit line) under the India-Sri Lanka economic partnership arrangement,” said CPC Chairman Sumith Wijesinghe.
AMERICA
Japan sets up an ambitious target for renewable energy in the nation’s electricity maximum by 2030. Under the plan, renewables should account for 36-38 percent of power supplies in 2030.
Goldman Sachs wins approval to take full ownership of a joint venture in China, enabling the Wall Street firm to expand its operations in the country. The company will be renamed Goldman Sachs China Securities Company.
One97 Communications, the parent company of fintech platform Paytm gets a nod from the Securities and Exchange Board of India (SEBI) for its Rs. 16,600 IPO. This is India’s biggest public issue so far.
The United States replaces China as the world’s biggest Bitcoin miner. At the end of August 2021, America accounted for 35.4% of the global hash rate.
Tupperware Brands Corporation enters into definitive agreements to sell its house of the fuller beauty business in Mexico. “We are pleased to have reached agreement to sell our Fuller beauty business in Mexico,” said Miguel Fernandez, President, and CEO of Tupperware Brands.
Air Canada launches its new LEAVE LESS Travel Programme to lead the way for sustainable business travel. Deloitte Canada will be the first corporate customer to participate in its new Programme.
Accenture acquires Glamit, a boutique e-commerce agency in Argentina. Glamit offers experience design and technology, including e-commerce, brand strategy, digital marketing services, and direct-to-consumer solutions.
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Marketing and Advertising
4Q DIGITAL OF THE YEAR - 2021
A FULL-SERVICE, AUDIENCE-FOCUSED CREATIVE DIGITAL MARKETING AGENCY WITH AN EYE ON THE FUTURE
4Q Digital is a tailored, results-focused, and cost-effective digital marketing agency. Sai Jithesh (Founder & Director, 4Q Digital)
4
Q Digital is a full-service marketing agency that helps brands understand their customers and break through the noise. It helps its clients reach the right people, in the right place, at the right time with its specialized retained and ‘one-off’ outsourced marketing services. 4Q Digital has an in-house team specializing in web design and development, digital SEO, lead generation, marketing automation, PPC management, strategic social media marketing, mobile app development, and graphic design. The company is led by Sai Jithesh and Sreekanth Goud Ulli, who brings more than three decades of digital and inbound marketing, data analytics, and lead gen experience. They are enthusiastic and enjoy researching search capabilities (SEO, SEM, SMO), affiliate marketing concepts, strategies and methodologies, e-commerce, ROI, and more. 4Q Digital consists of a dedicated team of professionals who are proficient in what they do. It knows where its clients’ pain points are, and knows how to address them as a full-service agency.
WHAT MAKES 4Q DIGITAL UNIQUE?
The four main qualities of 4Q Digital that set it apart from the rest are:
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Top-quality work- The company believes in quality over quantity to get its clients nurtured leads.
Expertise-4Q Digital has a team of industry veterans with a collective experience of 30+ years in B2B marketing.
Dynamic- 4Q Digital has a very dynamic work culture that leads to fruitful, faster and, qualitative results. ROI focused- It believes in strong associations, which is why it focuses on ROI rather than just leads.
SERVICES PROVIDED
4Q Digital offers a range of services. UI/UX Services 4Q Digital is one of the leading web and mobile application design and development services providers in India and Canada. It specializes in building user-centric designs for all its clients. Its talented designers adopt organized processes right from the concept blueprint and wireframes to designing page mock-ups. 4Q Digital designs and creates aesthetically eye-pleasing and fully functional web and mobile app designs. Its user interface designers carefully take notes of clients’ specific needs and requirements to create engaging and interactive visuals. Branding services As a full-service branding agency in Hyderabad, 4Q Digital offers a holistic solution for the growth of a brand. The company’s key branding services are Brand Name, Brand Identity (Logo), Brand Stationery, In-store Branding, Brand Competitive Research, Brand Strategy, Brand Positioning, Brand Guideline Book, and Advertising. 4Q Digital believes that a brand must retain its essence despite any branding and advertising campaign. The execution and process of branding involve designing an entire campaign for the brand. Understanding & meeting the objective of brand communication is something that the company is extremely passionate about. Multi-channel digital marketing services 4Q Digital connects brands with potential customers by evoking their self-regard. It brings forth the content that impacts customer behavior to fuel the accomplishment of the campaign eventually. The company constantly measures and evaluates the sales funnel to bridge the gaps in the interaction and ensure an efficient customer journey. It constantly works to strengthen the brand vision and spawn a positive response from the customers.
Sreekanth Goud Ulli - Co-Founder, 4Q Digital Innovative lead generation strategies It brings to the table an easy-to-use interface, complete audience management suite, positive & non-disrupting user experience, personalized recommendation power, and sophisticated measurement and verification for brand safety. The control over bids, placements, and targeting stays with the client.
CLIENTELE
4Q Digital has worked for many clients who have leveraged its marketing services to achieve their marketing imperatives. It provides marketing services to many prominent industries like banking, IT, e-commerce, computer software, supply chain management companies, healthcare, and consultation service companies. The clientele includes Quarrio, PFL, MaxifyDigital, Novatics, Extron, Borrow Smart, Techurarte, Servicenext, ReleaseOwl, Emanio, and other prestigious companies. Some of its clients mention that 4Q Digital believes in ensuring full customer satisfaction and generates a high number of relevant leads, including clicks and impressions. 4Q Digital is very professional and systematic in its approach.
MISSION AND VISION OF THE COMPANY
4Q Digital brings innovative, creative, and dynamic marketing solutions to create strategies and customer experiences that help brands soar. In the next five years, 4Q Digital strives to emerge as one of the top marketing agencies in the industry.
ADVICE FOR UPCOMING STARTUPS
“A startup must have three core elements - a cohesive plan, a skilled team, and required budget. We would say a startup should have a definite goal in sight and work toward achieving it,” said Sai and Sreekanth when asked what advice they would like to give to the upcoming entrepreneurs. 4Q Digital is working round the clock to multiply the success of its clients through collective team efforts. It believes in working together as one unit to deliver satisfactory results. For a 360-degree quality marketing agency, look no further than 4Q Digital.
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Space-Tech
AGNIKUL OF THE YEAR - 2021
BRINGING EARTH-TO-SPACE JOURNEY WITHIN EVERYONE’S REACH
In 5 years, we would be capable of launching one rocket per week. Satya R. Chakravarthy (Co-Founder, Agnikul)
T
he Space Technology industry never fails to amaze the world with its continuous advancements and innovations. In 2016, Agnikul was just an idea on paper and in dreams. To bring transformation in the world of space technology, Agnikul Cosmos was incorporated as a company in Chennai, India in 2017. It is settled into the National Center for Combustion R&D at IIT Madras, Chennai. “The word Agnikul” is derived from a Sanskrit word meaning “Gurukul”, a place where people learn to use fire. Agnikul comprises a group of highly talented, skilled, and experienced rocket scientists, engineers, programmers, lawyers, and many more who are working round the clock to make space accessible to everyone.
(Left to Right) Srinath Ravichandran, Satya R. Chakravarthy and Moin SPM Co-Founders
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In 2018, the company fired its first set of igniters and single injector elementbased thrusters. In the next year, Agnikul grew its presence in Kerala and became a part of the Kerala Startup mission startup community. It has recently test-fired the world’s first single piece 3D-printed rocket engine Agnilet. The company was Co-Founded by Satya R. Chakravarthy with Srinath Ravichandran and Moin SPM. Satya R. Chakravarthy is a professor of aerospace engineering at IIT Madras and has over 25 years of experience in space technology. Srinath Ravichandran is a Wall Street trader turned Aerospace Engineer with over 10 years of experience in Finance, Engineering, and Project Management. Moin SPM is an Operations Specialist with over 7 years of experience in Engineering Management, Manufacturing, and Supply Chain operations.
WHAT MAKES AGNIKUL UNIQUE?
The USP of Agnikul is to make rockets that can be launched anywhere, and anytime, at affordable prices. It is one of the most customizable, nimble, and frugal launchers in the world with over a wide range of satellite payload sizes.
THE CLIENTELE
Agnikul deals with satellite makers. It ensures that all the rockets are highly customizable to their payload weight, and satellite makers can launch rockets whenever they want without waiting for other customers to ride-share with them.
MISSION AND VISION OF THE COMPANY
The company’s vision is to bring space within everyone’s reach. The mission is to make 3D-printed modular rockets to frugally launch micro-satellites into orbits without any wait time and from anywhere in the world. In the next 5 years, it would be capable of launching one rocket per week and expanding its launch capability to 500 kg class at approximately the same price on a per kg basis of the payload.
TEAM ETHOS
The team of this fast-evolving startup follows a “can do” and “get done” attitude. Agnikul’s team jumps into whatever needs to be done, learns the ropes quickly, and aims to excel in it and become the best-in-class right away.
BIGGEST CHALLENGE FACED BY THE COMPANY
The biggest challenge that Agnikul faced was the absence of laws on private space launches in India in the company’s early years of establishment. The company overcame this problem by placing conviction in the country’s techno-political leadership to enable full private participation in the space sector by ushering in the needed reforms. Fortunately, it was successful in finding the investors to share this conviction as well. With the establishment of IN-SPACe by the government of India, Agnikul has been able to cope well with this challenge.
ADVICE FOR UPCOMING STARTUPS
“Technology is fast growing as an enabler to achieve complex goals and missions, but it is important not to be
blindly carried away by the technological wizardry and focus on the business case of what problem/pain point are we solving for the customer, what is the market of such customers, what their growth potential is, and are the investments being sought in one’s business justifiable by such a market and the potential rate of return. Unless there is a business case, don’t get into tech blindly,” said Satya when asked to share a piece of advice for upcoming startups.
DEFINITION OF SUCCESS
Satya defined the meaning of success and said, “Success has to start from the beginning and it starts with the audaciousness to dream big. Audacity creates a niche that attracts investors. And, then success grows exponentially. According to my past experiences, initially, a startup would grow slowly and then much faster.” He further added and said, “The sheer amount of goodwill that has been generated on what we are attempting to do is an indicator of how successful we have been.”
AWARDS AND MILESTONES
Since its inception, Agnikul has been the recipient of many prestigious awards. Some of the awards it has received are:
Selected for Airbus BizLabs Accelerator 2018
Economic Times Technology Award 2020
Top Innovator’ in ET Startup Awards - 2020
Recognized as ‘Top 50 Start-Ups in India’ at TiE Silicon Valley at TiECON 2020.
LinkedIn Top Startups 2021
The startup has also achieved various milestones. It has successfully:
Fired the world’s first most integrated single-shot 3D printed LOX-kerosene semi-cryo rocket engine multiple times to firm up its performance and developed the complete test stand for its firing on its own.
Realized a 3D printed LOX pump.
Developed and proof-tested composite-overwrapped pressure vessels.
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OF THE YEAR - 2021
Home Decor
A VINTAGE AFFAIR TO GIVE YOUR HOME A WHIMSICAL MAKEOVER
Retaining the customers and returning customers is what gives us the feeling of being a successful startup. Karan Khanna (Co-Founder & CEO A Vintage Affair)
I
n the summer of 2016, Mr & Mrs. Khanna visited London and Paris on a holiday. From the stunning Eiffel Tower and cute patisseries to the winding cobblestone streets decked with colourful flowers on the pavements, the couple fell in love with the city. One day, while sitting in a cafe they both decided, why not take some part of Paris and London back home? And that is how Karan and Prerna Khanna came up with the idea of a brand that is a tribute to the timeless vintage beauty of these two grand cities. After returning to India, they decided to start a brand that resonates with being classic yet modern, being luxurious yet affordable, being pretty and precious, and being chic and unique. And that is how, in the beginning of 2017, they founded “A Vintage Affair”. Inspired by French design, European architecture, vintage British tea party culture, and the mesmerizing streets of Paris, every home decor piece designed and curated by the company brings with itself an everlasting beauty. A Vintage Affair is mainly a home décor brand in the e-commerce space that offers quirky and unique vintage products. It is present in 10 online marketplaces including Amazon, Myntra, and Flipkart, and 25 retail stores across 8 cities in India. Currently, it is supplying products to bookstores, furniture stores, airports, gift shops, and to malls in Mumbai, Pune, Bangalore, and other cities. The founders are also planning to expand their services in Amritsar and Ludhiana as well after seeing the surge in customers from Punjab and other parts of northern India.
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Prerna Khanna, the Co-Founder of the company, has 5 years of experience working with an e-commerce marketplace. She handles all the merchandise, designing, and purchasing aspects of the business. Everything from colour and pattern to the theme, and design falls under her work areas while Karan, the Co-Founder, and CEO, manages the day-to-day operations of shipping, warehousing, finance and marketing.
WHAT MAKES A VINTAGE AFFAIR UNIQUE?
The range of products, designs, prints, and themes that the company offers are very unique. The company is constantly working with its vendors to come up with unique and innovative designs and collections. 90% of the company’s collections are imported from different places.
PRODUCTS AND SERVICES OFFERED
The product portfolio of the company includes a wide range of vintage products like
Kitchen & Dining Products such as kitchen storage boxes, coasters & trivets, salt & pepper shakers tablemats or placemats, cups & mugs, serving trays, and tea sets & teapots.
Table Decor Products such as candle stands, napkin holders, tissue boxes, flower pots, decorative accents, and vintage clocks.
Wall Decor Products like photo frames, key holders, and wall art hangings & frames.
Decorative Organizers like jewellery boxes, trinket holders, magazine holders, and different kinds of unique decorative boxes & canisters.
It has also curated gifts and worked with corporates for events, seminars, and conferences. It collaborates with wedding planners and provides bridal gift hampers, wedding giveaways, and baby shower giveaways. It has recently been the main brand sponsor and gifting partner for a leading engineering college annual event in Mumbai. The company’s vast and ever-increasing product range also offers gifting options for various occasions such as birthdays, anniversaries, housewarming parties, promotions, weddings,
Diwali, Christmas, and pretty much any occasion that you can think of.
BIGGEST OPPORTUNITY FOR THE COMPANY
“The e-commerce sector boom is the biggest opportunity for us and we are focusing more and more on the e-commerce growth and scaling our brand in the online space. We specifically curate products that are small in size, easy to ship, and are affordable. By utilizing the potential of online space in India, we want to keep riding the e-commerce wave in the country.” said Karan while describing the biggest opportunity for the company. A Vintage Affair is constantly working with influencers, running Google and Facebook ad campaigns, and email marketing campaigns to achieve overall growth online.
CHALLENGES FACED BY THE COMPANY
Returns are the biggest issue in the e-commerce market. As the company deals in ceramic and fragile products, it becomes difficult to control the products from getting damaged. Competition, pricing, returns, and payments are some of the biggest challenges faced by the company.
do what you love and believe in your product and your own capabilities. How you differentiate yourself and what makes your product unique in the market is the most important thing and you should surely focus on that aspect.”
DEFINITION OF SUCCESS
“We are on the right path to success. Our efforts have started bearing fruit now. After 5 years of hard work, success is finally coming ahead. For me, success is not just money and finance. Success means that you love doing your work and you are excited about it. Becoming financially free and enjoying the learning through the whole journey is the real success.” said Karan, while defining what success means for him and the company. A Vintage Affair is currently doing a lot of collaborations for the upcoming festive season. In the next five years, the company looks forward to launching completely new and unseen collections and growing in the offline space as well. “We hope to see A Vintage Affair become a household name for household products in the coming few years,” said Prerna on the future of the company.
ADVICE FOR UPCOMING STARTUPS
Karan also advised upcoming startups and said, “To run a successful startup,
TheGlobalHues | Vol. 1 | Issue 16 | October 2021
| 25
OF THE YEAR - 2021
Nutrition Marketplace
FIT REGIME TAKING HEALTH ENTHUSIASTS ON A JOURNEY TO FITNESS
We at Fit Regime cater to every and any nutritional need for a healthier lifestyle.
Manish Kajla (Founder & CEO, Fit Regime)
W
ith the coronavirus pandemic ruling our lives for the past two years, it has given us the kick to lead a healthier lifestyle for our betterment and health. The people of the country are now viewing their health as their primary concern through the eyes of fitness. They look for every avenue to improve their lifestyle and boost their health with products that can help them in their overall well-being. This ever-changing industry has manifested itself as an exponentially growing one. Releasing this need of the hour for a space in the nutrition and fitness industry Fit regime was born under the wisdom and expertise of Manish Kajla. A one-stop shop for all fitness and health enthusiasts that gives them everything they need at one place, such as, protein supplements, multivitamins, protein bars, and many more at their convenience. Fit Regime strives to provide a marketplace for 100% authentic and genuine products. In today’s times, we see adulteration everywhere from beauty to healthcare to the food we eat and it’s always a question about the authenticity of a product. Fit Regime makes sure that the products the customer gets are the ones they deserve with regular product checks and laboratory tests. With a skill India model, Fit Regime sponsors fresh upcoming talents in the field of sports giving them a push in helping make the country proud. They also provide guidance to young players through workshops and counselling while also providing special discounts
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to people in the army, police, doctors, sports and many more. With an aim to be the go-to marketplace for enthusiasts to achieve their fitness goals, Fit Regime delivers high quality and easy to access fitness products to every household. The hunt for nutritional supplements stops with Fit Regime.
SERVICES PROVIDED
From nutraceutical products to sport supplements to functional foods and many more, Fit Regime has it all under one roof. The brand has a team of skilled and talented trainers to help with the physical training and diet charts and are available round the clock. Bringing the highest level of customer satisfaction, the brand brings:
A wide array of nutrition products from 300+ brands
A superior customer experience
Quick and meaningful response to customer issues
On-time safe delivery
ABOUT THE FOUNDER
Born in the village of Soldha in Haryana, Manish Kajla, moved to Delhi at a very young age. With a passion for fitness since childhood, he has participated in the Elite Football League of India (A professional American football league based in India). Bringing this passion home, Fit Regime was born with his inspiration to start something in the fitness spectrum.
CHALLENGES FACED
Challenges are everywhere and a startup is no exception. Any startup needs money and capital to start its operations. Although it was very difficult for Manish to arrange the finances and set the foundation of Fit Regime, there is no challenge that can stop passionate entrepreneurs from successfully launching a startup. He mortgaged some jewellery and sold the ancestral property to finally set up his business. The initial stage was very challenging but Manish overcame all the obstacles to take his startup to heights.
MISSION AND VISION OF THE COMPANY Fit Regime’s mission is to offer a comprehensive range of high-quality
food supplements and nutraceuticals at the convenience of the customer. They want to give its customers personalized guidance and the right consulting services. It is driven by the passion to serve the customers and continuously engage with them for valuable feedback. In the next 5 years, Manish plans to open different branches of Fit Regime in almost every tier 1 and tier 2 city promoting the vision and mission of Fit India. He dreams to see India in the top 3 countries in the Olympics.
The Indian fitness market is growing exponentially. Fitness is now becoming a conscious lifestyle choice for many people. Studies suggest that approximately six million people are spending $350 to $400 on fitness services annually, making the industry a $2.6 billion market. Fit Regime is constantly providing top-notch services and products to help its customers stay fit and healthy. It is gaining the loyalty and trust in the eyes of many national and international players in full swing.
DEFINITION OF SUCCESS
When asked to define success, Manish said, “I think success is when you stop dreaming and wanting more. Success is just a checkpoint. We have to keep moving and growing and do good for everyone.” TheGlobalHues | Vol. 1 | Issue 16 | October 2021
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BUSINESS
YES!
YOU CAN PREVENT YOUR BEST EMPLOYEES FROM QUITTING
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A
ccording to a recent survey, almost 29% of workers agreed to regularly looking and searching for new jobs while being employed. And the 78% agreed to leave their current job if they find better opportunities for themselves.
Losing an employee and that too a good one can cost a company up to three times the person’s annual salary and that’s huge. A company, especially a startup builds strategies to ensure employee retention. A company in that case should sense what’s going on in employees’ minds so that it can look out for possible solutions to encourage employees to stay in the organization. Here are some practices that a company can try:
A Talk can do wonders!
If an employee becomes less productive than usual, shows up late, takes calls outdoors, shows no interest in meetings, sits alone, and leaves work at unexpected hours, then there is a high possibility that he/she is ready to move on. In that case, a heart-to-heart conversation can do wonders. Sit with the employee and try to understand the reason; sometimes all an employee needs is someone to be heard. Just ask if there is any problem you can help with. A conversation can help you find out more. Maybe they don’t really want to quit and it’s just an issue that can easily be addressed.
Appreciation is important
Dau Voire once said, “Always show appreciation. What’s taken for granted will eventually be taken away. Then you end up missing most what you least appreciated.” Sometimes, an employee’s workload can be more than he/she can handle which leaves him/her at a high risk of burnout. In that case, you need to offer additional support like strategies to prioritize, a break from work, and sometimes a genuine appreciation. Taking out time and providing your employees with a chance to recognize and appreciate each other’s work can nurture teamwork.
Discuss Career Paths
“A mind troubled by doubt cannot focus on the course to victory,” said Arthur Golden. It is clear that if employees get doubtful about their career growth in the company they are working for, they may leave the organization soon. The studies also suggest that employees may leave their present companies if they find a position offering them better career advancement and opportunities. Many talented employees, look forward to advancing their career and level of expertise. Advocating employees’ career growth and giving frequent feedback can prevent them from leaving the company.
Offer flexibility
Sometimes employees leave the company because of a long commute. The longer the commute, the higher are the chances of burnout. Although that is a personal challenge that an employee faces but offering flexible hours and remote working options may prove beneficial. Providing flexibility to employees can lead to some additional benefits such as higher productivity, fewer sick hours, greater employee happiness and satisfaction, and less stress and anxiety for work. Don’t forget that offering care and support is all an employee asks for sometimes.
Provide training opportunities
Providing education and training to the employees can help them feel they are making progress. An American engineer Gregory Balestrero once said “Employees cannot become more productive in every sense of the world unless they are provided with continuous on-the-job training.” Training will bring in more opportunities for employees to not only perform better but also to move up to higher positions.
Discuss promotion plans
One of the prominent reasons behind employees leaving the company can be their dissatisfaction with the uncompetitive pay. Start paying employees according to their worth. Discuss a development and promotion plan and try to give monthly bonuses so that each and every employee is paid according to the work they do. Even a small amount can work and prevent dissatisfaction and restlessness. It may also give motivation to employees to put in extra efforts thereby leading to the growth of the company.
Switch employees roles
This is a smart way to try. All you need to do is schedule leaders to switch roles with each type of employee so that each one can get a fair idea about other’s job. By doing this, you will help employees experience how challenging it is to lead people. Meanwhile, leaders will also gain a perspective working with challenges employees face on a regular basis. This activity will create respect and understanding between employees and their managers. At the end of the day, some employees will leave. All you have to do is try your best to show them their career path. Getting your skilled and talented employees to stay can be as easy as having a conversation. However, sometimes all your efforts can go in vain as well.
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OF THE YEAR - 2021
B2B Marketing
MARKIVIS DECODING GROWTH-ORIENTED B2B MARKETING STRATEGIES
Working with new clients, solving new business problems, and working on new technologies is something that keeps me up on my toes, every day. Amit Khanduja (Founder & Chief Enablement Officer, Markivis)
T
oday, the scope of a business reaches beyond walls with the help of right B2B marketing strategies. With a holistic B2B approach, Markivis is here to provide businesses with cutting-edge digital marketing services. It is a marketing consulting agency that walks the extra mile to solve the challenges at hand and deliver outstanding results. It not only creates exceptional presentations but also has the ability and expertise to take them to execution. Markivis is a name inspired by JARVIS from the Marvel universe and created with an intent to become a Marketing JARVIS for the clients. The founder of Markivis is Amit Khanduja. He has more than 18 years of experience in B2B Marketing and has served at several senior-level positions in IT and ITeS organizations including EXL, Innodata, Genpact, and HCL Technologies. Experienced in defining marketing strategies, building and executing campaigns and a MarTech expert, Amit started Markivis in 2018.
WHAT MAKES MARKIVIS UNIQUE IN THE MARKET?
As a marketing consulting and execution firm, Markivis functions as an extension of its clients’ core marketing team. Working as a partner, the firm provides marketing consulting & execution services and strives to constantly keep adding value to its clients, with minimal guidance. It doesn’t just design fancy presentations, rather walks the journey with its clients to help them achieve their goals. It goes beyond its contractual relationships to achieve what’s needed for the clients.
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SERVICES PROVIDED 1. Marketing Shared Services Small and medium enterprises often get confused about whether to set up a complete marketing team or work with an agency. Markivis gives the best of both worlds. It helps organizations by taking complete ownership of their entire marketing strategy. It brings together all the aspects related to marketing strategy and execution . For larger organisations Markivis acts as an extended team, providing support in areas needed. 2. Marketing Technology Services Choosing the right marketing technology is always a tough decision to make. Fortunately, Markivis builds a marketing technology roadmap that clearly outlines the ROI on the proposed solutions with a focus on the combination of internal resources, external support, and technology costs.
companies, majorly from the US and Canada and it gives me immense pleasure to say that we have retained most of our clients, by delivering value and quality services.”
employee-friendly policies like hybrid work culture and meals on the house are some of the initial steps that it is taking to become a workplace of choice.
3. Account Based Marketing Account-Based Marketing is a complex marketing program. It is an approach of customizing the message for a specific account and approaching the account with the relevant messaging. Markivis helps organizations build AccountBased Experience where it works with clients to deliver an effective ABM program.
MISSION AND VISION OF THE COMPANY
The pandemic has made Markivis more agile and has taught it to be adaptive to changes and be ready for any challenges that might fall in the way. The company looks forward to expanding its team size and client base exponentially, but the larger goal is to do more impact-worthy work and make a mark in the B2B marketing industry.
ADVICE FOR UPCOMING STARTUPS
4. Employer Branding Markivis’s employer branding framework takes a complete 360-degree approach to manage the entire digital spectrum of all branding initiatives, helping businesses to build a brand that helps to retain and attract the right talent. It provides other services like Social Media Marketing, Brand Storytelling, Employer Branding, and Recruitment Campaigning, Marketing Communication, Marketing Communication, Website Analytics, Marketing Automation, Motion graphics, and Product & Solution Videos.
CLIENTELE
When asked about the clientele of the company, Amit said, “We take great pride in saying that within just three years of our formal existence as an agency, we are working with five of the top ten IT companies in India. Our international client list now includes products, solutions, and service
TEAM ETHOS
While explaining the team ethos of the company, Amit said, “Learn something new” is the kind of support system and culture we are building within our company. We are nurturing leaders and marketers of tomorrow while doing some great work together. We ensure that our team members are given exposure to various facets of marketing while they specialize in one specific area. So this gives them opportunities to explore other areas of marketing and work on multiple clients.
BIGGEST CHALLENGE FACED BY THE COMPANY
As a services start-up, there are two challenges that you face, acquiring talent and acquiring clients. In our case, we have been lucky to work with some of the best customers. For us, talent acquisition is a huge challenge, given we have stringent parameters on hiring. However, we are doing our best to build a great work culture that inspires employees and engages them personally and professionally. Markivis
According to the founder of Markivis, it is no harm in staying rooted in old-school marketing values when you strive to be innovative in your approach. He says, “It’s time you stop thinking inside out and start thinking outside in. What may sound like a solution to you, may not be something your client is looking forward to. As a marketer, you should be open to feedback, adaptive to changes, and receptive to criticism.”
DEFINITION OF SUCCESS
“Success reads differently for everyone. It’s hard to tell if I am successful yet, as I am still learning. But as an entrepreneur, I believe success is when your clients want to stick with you despite having low-cost alternatives”, said Amit while defining success. It has been recognized as Employer branding Company of the year by Silicon India in 2019. In an increasingly competitive world, Markivis is combining strategic planning and data analysis to fully enable clients with the perfect digital marketing strategies and tools. Markivis is indeed becoming the ideal B2B digital marketing firm, helping businesses to reach new heights.
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OF THE YEAR - 2021
Furniture and Design
P2S INTERNATIONAL USED DRUMS AND TYRES TURNED INTO A ONE CRORE BUSINESS
After realizing there could be a potential market for upcycling products in India, I left my job and started converting used tyres and drums into attractive furniture.
Pramod Susare (Founder, P2s International)
A
27-year old mechanical engineer, Pramod Susare used to work in a multinational company in Pune but his life took a major turn when he went on a business trip to China in 2017. In China, he saw a few businesses recycling used materials, like drums and tyres, into attractive and useful furniture. He got fascinated by this idea. “That very moment I thought that this idea can be replicated in my home country India as well. After exploring the market deeply, I realized that there is hardly any competition in this sector. I rented a shop on 18th October 2018 and started working on my venture but also continued my job to meet daily expenses.”, said Pramod.
PRODUCTS AND SERVICES PROVIDED
P2s International is one of the leading manufacturers and suppliers of:
Drum and Tyre furniture,
Automotive Furniture
Eco-friendly garden designing solutions,
Interior design solutions,
Outdoor design solutions,
Vintage products, and
Other customized products.
THE FOUNDATION OF THE STARTUP
Destiny has a way of finding you. A small event changed Pramod’s life forever. One day, Pramod’s two-wheeler got punctured, “I went to a repair shop where I saw a heap of tyres. When I inquired about the cost of those tyres, I got to know that they are sold at just
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Rs. 7-8 per kg. One tyre costs around Rs. 30-40. I immediately started calculating labor costs, repair and recycling cost, and profit margins”, recalled Pramod. This entire event gave him enough confidence and motivation to start looking at YouTube and other search engines to research and add knowledge to his lucrative business idea. This eventually led to the foundation of an upcycled furniture and design startup, P2s International in 2018. When he started his venture, he used to do everything on his own from manufacturing and designing to painting and carpenting. The company had no employees for one year because of the lack of funds.
TURNING POINT IN THE CAREER
Pramod’s received his first order from a restaurant called Cafe Pune Studio, Pune which gave him the motivation to invest more time into his business. He received his next big order from Velvet Garden Restaurant, Thane which became a turning point in his career. “The amount I was proposed from that one single project was 5.5 lakhs. My annual salary was half of this amount (Rs. 2.5 lakhs),” he said. He made up his mind to focus entirely on his business. Therefore, he left his job after completing the project. After the successful completion of his first order, he started receiving many big projects from renowned companies. As a proper setup and skilled workforce became the need of the hour, he employed 8 people including a highly talented painter, carpenter, and a designer. Currently, the company has 15 employees including skilled and experienced engineers and production heads.
CHALLENGES FACED
About facing big challenges, Pramod said, “When I started my business, there was no public awareness of upcycling. So, it was very difficult to sell products.” To overcome this challenge, he came up with an innovative plan. He approached a nearby sugarcane juice center and asked them to use the company’s upcycled furniture in the shop for free. This idea proved beneficial for Pramod. “In January 2019, I received my first order from a music cafe in Pune which earned me Rs. 50,000.”, recalled Pramod. As the cafe was inaugurated by big
entrepreneurs and celebrities, Pramod’s products received appreciation and popularity. Moreover, the Covid-19 pandemic hit the hotel and hospitality industry very hard. This impacted the entire business model of P2s International but Pramod didn’t want to sit back and give up. He started manufacturing sanitizer dispensers on a very large scale for approximately 3 months which yielded a profit of around 15 lakhs. When the world was again hit by the second wave of the pandemic, he manufactured around 300-400 hospital beds to small clinics, covid centers, and different hospitals.
Ahmednagar, Hyderabad, Gujarat, and Bangalore due to different marketing strategies. The company has recently delivered its products to a reputed company of South Africa as well. The entrepreneur plans to open outlets in Delhi, Mumbai, and Rajasthan by 2022 to expand his business and overcome the challenge of bearing huge transportation costs. The annual turnover of P2s International is between Rs. 90 lakhs to 1 crore. It gets around 10 to 15 orders from big hotels and cafes per month. A single order ranges from Rs 50,000 to 1 lakh.
FUTURE PLANS AND VISION OF THE COMPANY
P2s International started with delivering products to only local cities to avoid higher transportation costs. The business is now expanding into new big cities like Rajasthan, Orissa, Haryana, Delhi, Tamil Nadu, Chennai, Mumbai, TheGlobalHues | Vol. 1 | Issue 16 | October 2021
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CASE STUDY
TAT
GROUP AN INDIAN EMPIRE WORTH $100 BILLION
Investing in People for decades!
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In 2020-2021, the revenue of Tata companies, taken together, was $103 billion (INR 7.7 trillion). All the companies of Tata Group collectively employ over 800,000 people.
I
t was 1868 when nobody knew that a giant Jamsetji Nusserwanji Tata is setting the foundation of India’s largest multinational conglomerate company, Tata. He was only 29 years old when he started a trading company with a capital of only Rs. 21,000. In 1904, when he passed away, his older son, Sir Dorabji Tata brought his grand vision for India to life. Sir Ratanji Tata, Jamsetji’s younger son, moved by widespread poverty in India, funded research into its causes at the University of London. From 1969 onwards, Tata Group is witnessing a period of bold acquisitions and partnerships with a focus on new inventions and technologies. Today, Tata group is a global enterprise comprising 30 companies across 10 verticals. Each Tata company runs independently under the supervision of its own board of directors. Tata Sons is the principal investment holding company and promoter of all Tata companies. Tata companies include:
TA
P
TATA CONSULTANCY SERVICES Revenue (2020-2021): Rs. 164,177 Crore
Popularly known as TCS by all brands, it is an IT services, consulting, and business solutions organization. It partners with many world’s largest companies in their transformation journeys. TCS has over 488,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $22.2 billion in the fiscal year ended March 31, 2021, and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India.
Recent Developments:
In June 2021, Bharti Airtel and TCS announced a strategic partnership for implementing 5G network solutions for India. It will be available for commercial development from January 2022.
TCS has launched IoT-powered Clever Energy Solution to help enterprises accelerate the shift towards net zero-emission. TheGlobalHues | Vol. 1 | Issue 16 | October 2021
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CASE STUDY
TATA CHEMICALS
Revenue (2020-2021): Rs. 10,200 Crore Serving society through science, Tata Chemicals traces its history back to 1927 when Okhamandal Salt Works was established. Tata Chemicals provides key ingredients to many of the world’s leading brands for glass, detergents, pharma, biscuit manufacturing, bakeries, and other industries. It is the third-largest soda ash manufacturer and 6th largest sodium bicarbonate manufacturer in the world.
TATA POWER
Net Income (2020-2021): Rs. 33,079 Crore Known for pioneering the generation of electricity in India, Tata Power is India’s largest integrated power company, present across the entire power value chain of conventional and renewable energy, power services, and next-generation customer solutions including EV charging stations and solar rooftops. Today, Tata power has 12772 Megawatt of generation capacity where 30% comes from clean and green sources. However, the aim is to grow this to 40-50% in the next few years.
Recent Developments:
Tata Chemical Society for Rural Development (TCSRD) in association with Tata Community Initiative Trust (TCIT) commissioned the state-of-the-art Pressure Swing Adsorption Oxygen Plant at Mithapur Hospital. The plant is spread over 550 sq ft in area and has a capacity of 200 liters per minute.
To encourage an equal opportunity environment, Tata Chemicals announced the Shri Darbari Seth Scholarship. This will be applicable to the students who are residents of Okhamandal, wards of Tata Chemicals’ employees, and students belonging to the focus segments as specified in the Company’s Diversity Policy.
Recent Developments:
Tata Power and Bluwave-ai have joined hands for AI Automation of Real-time Electricity Operations in Mumbai. The President of Tata Power, Mr. Sanjay Banga said “We are working with BluWave-ai to operationalize Artificial Intelligence in our day to day power distribution in Mumbai. Working with AI-enabled system improvements via cloud computing in real-time operations enhances our baseline systems resulting in higher operational efficiency and accuracy.” TVS Motors and Tata Power have collaborated on an electric two-wheeler charging eco-system in India. The aim is to drive the comprehensive implementation of Electric Vehicle Charging Infrastructure (EVCI) across India and deploy solar power technologies at TVS Motor locations.
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TATA MOTORS
Revenue (2020-2021): Rs. 249,795 Crore Tata Motors is a global automobile manufacturing company that believes in ‘Connecting aspirations’ by offering innovative mobility solutions to customers. Six key mobility drivers- modular architecture, connected & autonomous vehicles, shared mobility, complexity reduction in manufacturing, clean drivelines, and low total cost of ownership, will lead Tata Motors into the future.
Recent Developments:
Tata Motors and TPG Rise Climate entered into a binding agreement in which TPG Rise Climate along with its co-investor ADQ, will invest in Tata Motors Subsidiary. N Chandrasekaran, the Chairman of Tata Motors said, “We are excited and committed to play a leading role in the Government’s vision to have a 30% electric vehicles penetration rate by 2030.”
Tata Motors has signed a Solar Purchase agreement with Tata Power to install a 3 MWp Solar Rooftop Project at its Pune plant. The project will generate nearly 45 lakh KWh per year, reducing carbon emissions by 3,538 tonnes per year.
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TITAN COMPANY
Revenue (2017-2018): Rs. 16,209 Crore
TATA STEEL
Revenue (2020-2021) : Rs. 156,294 Crore Tata Steel is a leading global steel company with an annual steel production capacity of 33 MnTPA. With a complete focus on innovation, technology, sustainability, and people, Tata Steel strives to be the global steel industry benchmark for value creation and corporate citizenship. In India, the company caters to an array of market segments such as automotive, general engineering, construction, etc. In Europe, it is amongst the largest steel producers with a crude steel production capacity of over 12.3 MnTPA. With a strong global presence, Tata Steel supplies highquality steel products to the demanding markets.
Titan Company is a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. Tata is a big name now and is the fifth largest integrated watch manufacturing platform in the world. Today, Titan is famous for its Jewellery, watches, and eyewear collection. Titan’s popular brands includes Tanishq, Fastrack, Sonata and Raaga, Skinn, Taneira, Titan Eyeplus, etc. Since its inception in 1984, Titan is known for evoking superior craftsmanship, innovative technology, and trustworthy product quality.
Recent Developments:
Titan has recently unveiled its latest collection ‘Sparkle’ for fashionable women. Titan Sparkle is an odd to bold, dynamic, and independent women. This is a collection of 22 watches that captures the feminine and bold side of women.
Titan has introduced a range of products under the Fastrack brand, expanding its offerings in the wearables segment. It marks its entry into the audio accessories market.
Recent Developments:
Tata Steel has launched GreenPro certified rebar Tata Tiscon 550SD. This eco-friendly rebar is the next generation innovation in rebar technology and will provide more strength and safety, resulting in savings for the users. In July 2021, Tata Steel pioneered the deployment of Electric Vehicles for the transportation of finished steel in India. The aim of this initiative is to reduce GHG emissions and protect the environment in the long run.
TATA CAPITAL
Revenue (2020-2021): Rs. 9,985 Crore Tata Capital is a customer-centric, secured, and one of the leading financial solutions partners that cater to the diverse needs of retail, institutional, and corporate customers. Its subsidiaries include Tata Mutual Fund, Tata Capital Financial Services Limited, Tata Capital Housing Finance Limited, Tata Cleantech Capital Limited. Tata Capital provides hassle-free, customizable, and tailored loans services to all its customers. From personal loans, home loans, to business, property, microfinance, and two-wheeler loans, Tata Capital offers a suite of financial services to help people achieve their goals and dreams.
15.0 + Lakhs Happy Customers
4.5+ Lakh Crore Worth Loan Disbursed
200+ Branches across India
140+ Cities across India TheGlobalHues | Vol. 1 | Issue 16 | October 2021
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CASE STUDY
TATA SKY
Revenue (2020-2021): Rs. 4,682 Crore
TATA COMMUNICATIONS
Revenue (2020-2021): Rs. 17,100 Crore Committed to delivering a new world of communications, Tata Communications unlocks opportunities for businesses by boosting product innovation, and customer experience, building agility and managing risk through secure, connected, and digital experiences. Today, the company carries around 30% of the world’s internet routes and connects businesses to 60% of the world’s cloud giants and 4 out of 5 mobile subscribers. It is listed on both the Bombay Stock Exchange and the National Stock Exchange of India.
Tata Sky is a joint venture between Tata Sons and 21st Century Fox. It was the first company to launch platform and interactive services exclusively for the Indian market. Its revolutionary PVR technology gives its viewers unique features like Pause, Record, and Rewind live TV. Incorporated in 2001, it currently has 652 channels and services (498 SD, 91 HD channels, 25 interactive services, 16 SD, and 9 HD movie showcase). Its footprints are spread across 4 lakh towns with over 19 million connections in India.
Recent Developments:
Tata Sky Binge partnered with CuriosityStream in November 2020 to bring world-class factual entertainment and documentaries for its subscribers.
In September 2020, Tata Sky also launched Smart Guide - a one-click solution to access personalized content recommendations on the television, reinforcing its commitment to build customer-centric innovations.
Recent Developments:
Cisco Meraki has been onboarded with the Tata Communications ecosystem to offer a world-class suite of wifi services based on the latest Wi-Fi 6 technology and SD-WAN services. The CTO of Tata Communications, Genius Wong said, “We are happy to further enhance our offerings to enable enterprises as they manage the growing demand of their business transformation in the new paradigm.” In July 2021, Tata Communications has launched IZO Private Cloud, a secure, compliant, and high performant cloud foundation to enhance the performance and security of banking and financial services.
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TATA AUTOCOMP SYSTEMS
Tata AutoComp Systems is another leading company of Tata Group that provides products and services to the Indian as well as global automotive OEMs and Tier 1 suppliers. It has its own capabilities in Automotive Interior & Exterior Plastics, Composites, Sheet Metal Stampings, and Engineering and Supply Chain. Today, it has 41 manufacturing facilities spread across India and 8 facilities spread across Latin America, North America, China, and Europe.
Recent Developments:
Tata AutoComp has tied with Tellus Power Green, a US-based DC Charging infrastructure company, to supply AC and DC fast chargers for its wide range of electric vehicles.
Other prominent companies of Tata Group include Tata Industries, Tata Teleservices, Tata International, Tata SIA Airlines, Tata AIA Life, Tata Realty and Infrastructure, Tata Consulting Engineers, Voltas, and Tata Consumer Products. Tata Group has recently emerged as the successful bidder of the disinvestment process of Air India, resulting in 100% stakes of Tata Group in Air India. The Tata Group today, retains the title of India’s most valuable brand. It has a valuation of US $21.3 billion, achieving an uplift of 6% in brand value.
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Financial Literacy
READON OF THE YEAR - 2021
ON A MISSION TO MAKE INDIA FINANCIALLY LITERATE
The change in perception, from money being something that overwhelms us to talking about it, and being more aware, is what we aim to drive.
Shantanu Jain (Co-Founder, ReadOn)
C
oming from a typical middle-class Marwari family, Shantanu grew up watching more of CNBC than Cartoon Network. He was always ultra-curious to know how much money the Kirana Store owner or the tuition teacher in his locality made. This passion to understand businesses and stock markets deeply led him to pursue Chartered Accountancy as a profession. After completing his articleship, he joined Swiggy as a Finance Management Trainee. In his two years with the fast-growing startup, he learned how to scale up a business. He finally took the plunge in January 2021 and started building ReadOn. ReadOn is an online media brand that makes business news fun and interesting. The aim is to make the average Gen Z financially literate. One of the core values of ReadOn is urgency in efforts and patience in results. From being obsessed with targets to just enjoying the process and patiently waiting for results has kept the startup true to its core. It saves the company from using hacky and click-bait ways to increase the audience, and helps it deliver high-quality content. What also helps is the fact that their readers can talk back via ReadOn’s WhatsApp channel. Shantanu personally handles all incoming queries and solves them at the earliest possible.
WHAT MAKES READON UNIQUE IN THE MARKET?
One of the unique aspects of ReadOn is that it has been able to gain traction and be consistent since its inception without spending a penny on marketing or customer acquisition. Other than this, it has a unique way
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of curating the top updates in a day, where ReadOn doesn’t just summarise the news but explains what’s the context, why something is happening, and what will be its implications (context + insight). And all of this in less than 100 words.
SERVICES PROVIDED
ReadOn helps college students and young professionals save time and effort in scavenging through the internet to find good reads around business and finance. It handpicks the most relevant content, takes a deep dive to ensure all facts are in line (with the kind of fake news that floats around), and presents it in a fun and eye-pleasing format. It ensures that the write-ups are free of jargon and in plain English so that people from a non-core finance or business background can also understand the concepts easily. The company also offers cohort-based learning communities to help young professionals engage and network with their peers around specific interest areas (like Foodtech, Blockchain, etc). They clock around 1.5mn impressions per month across social media channels.
OPPORTUNITIES AHEAD
The biggest opportunity for ReadOn is to be able to leverage tech in making Indians financially literate at scale. With fintech companies commoditizing financial products, the space is getting cluttered and more complex for a layperson to navigate. What’s missing is:
An easy-to-understand resource bank to explain the modern way to approach personal finance and A regular, reliable source as a go-to for any finance-related query.
This is where the role of ReadOn comes in. It offers a refreshing way to stay in touch with business and finance updates.
MISSION AND VISION OF THE COMPANY
Shantanu, while mentioning the mission and vision of ReadOn says, “Our vision is to bring business and finance conversations to chai-addas and dinner tables. It’s just sad that we still shy away from talking about money with our parents, siblings, or kids. Every human needs to have a good relationship
with their health and money to have an overall good quality of life. While we are super-quick to act and take corrective action when it comes to our health, money talks take a backseat. This change in perception, from money being something that overwhelms us to talking about it, being more aware, is what we aim to drive. And over the next 5 years, we aim to create an impact in the lives of at least 10 million Indians.”
TEAM ETHOS
ReadOn is obsessed with two core values: Urgency in efforts, patience in results: There are no slackers, and everybody is laser-focused on getting the process right. Results are just that: a result of our hard work on the process. Be passionately curious, always ask why: ReadOn believes in what Fredrich Nietzsche has said, “If you know the ‘why’, you can bear any ‘how’.” The company believes that when the team leads with curiosity, the quality of output increases drastically. It has received appreciation from its readers when someone on the team went absolutely berserk, and dove deep into something weird just to satiate their curiosity. ReadOn tries and helps to keep that passion alive via regular and free-flowing brainstorming sessions.
employees. Yavantika, the Co-Founder of the company, deserves all the credit for making it as smooth as it is today. Shantanu proudly says, “We have one of the fastest turn-around times for any high-quality media operations in India.”
ADVICE FOR UPCOMING STARTUPS
When asked what advice he would like to give to upcoming startups, he said, “Build a culture doc from Day 0. Know what kind of person you are, what values you would want to amplify in your organization, and spend time on communicating it, and adhering to it. You can fix a bad product, but not a bad culture.”
DEFINITION OF SUCCESS
Shantanu quotes the last 4 lines of Robert Frost’s poem, Stopping by Woods on a Snowy Evening to define the meaning of success: “The woods are lovely, dark and deep, But I have promises to keep, And miles to go before I sleep, And miles to go before I sleep.” He says “I don’t know what “there” is yet, is it us impacting the lives of 10 million? 20 million? A 100 million? I don’t have a destination. I just know the path and direction and we will keep walking down that road, as long as we can.”
BIGGEST CHALLENGE FACED BY THE COMPANY For ReadOn, the biggest challenge was to get consistency going while maintaining the quality of content without increasing fixed costs. It took the startup around 2-3 months to figure out the best process that was beneficial for both readers as well as
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OF THE YEAR - 2021
Clean Energy
TADPOLE PROJECTS PROVIDING AFFORDABLE, EFFICIENT, AND SUSTAINABLE EV RETROFITTING SOLUTIONS
Our goal is to help all the sections of the society, including a layman and an illiterate person, understand the value of electric vehicles.
Jawaad Khan (Founder, Tadpole Projects)
T
he electric vehicles industry is gaining worldwide acceptance today. To switch towards clean energy and green power, people are moving towards the adoption of electric vehicles. Mohammad Jawaad Khan, a 23-year-old young entrepreneur and an electric engineer founded Tadpole Projects, a clean energy startup to take the mobility sector ahead by adding electric vehicles without adding new vehicles on road. He started Tadpole Projects in September 2020 in association with the Centre of Excellence for Research on Clean Air (CERCA) at IIT Delhi. “After completing my graduation, I came to Delhi and started working on car modifications. I also went to Singapore for the International Startup Enrichment Tour (ISET). I was once invited to an event at IIT Delhi. There, Arun Duggal, an IIT Delhi alumnus asked me whether I could convert a classic 1948 Volkswagen Bettle into an electric car,” told Jawaad Khan. After a fruitful conversation, Jawaad agreed and started working on the project. By February 2020, the 1948 Beetle was turned into an electric car owned by Major (Retd) Manjit Singh of the Tenon Group of companies. Tadpole Projects aims at enhancing the EV ecosystem in the country without adding any new cars on the road. It retains the driving feel of the vehicles keeping the transmission intact.
WHAT MAKES TADPOLE PROJECTS UNIQUE IN THE MARKET?
Tadpole Projects is unique in the market as it:
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Tries to maintain the same driving feel of any former IC-engine car.
Provides customized kits and batteries for a wide range of vehicles.
Offers battery swapping and fast charging services for commercial fleet operators.
Provides standard international chargers, vehicle diagnostics, and tracking on mobile devices.
Tests every product to ensure high safety and security.
UPCOMING PROJECTS
Tadpole Projects is currently working on a Mercedes car which would be the first Indian premium car to be converted into an electric car. It is also making an autonomous driverless car for the Indian Institute of Technology (IIT). “There is a client in Andhra Pradesh who wants us to retrofit trucks. If we crack the deal, this would be our one of the biggest achievements,” told the entrepreneur. The whole team of Tadpole Projects is working on the same. “We are making Make in India superbikes. These superbikes come with a lot of unique features and the cost is economic. Besides this, we are also working on Tadpole Education. It is an education course which is being given to Singapore for the International Startup Enrichment Tour.” explained Jawaad. Tadpole Education would be a course wherein there would be electric vehicles industry leaders. Practical workshops would be conducted for spreading awareness about retrofitting.
GREEN INITIATIVES AND IDEAS
As EV retrofitters, Tadpole Projects provides a solution that is sustainable and eco-friendly. The company follows a unique way of giving back to nature. “Whenever we remove an engine from a car, we plant a tree,” informed Jawaad. Whenever a bike is sold and runs more than 3000 kilometers, Tadpole Projects plants a tree on owner’s name and takes care of it. “If Tadpole’s initiatives bring even 1 percent of change in the environment, that would be an achievement for us,” stated Jawaad while emphasizing the need for green initiatives in the country.
MISSION & VISION OF THE COMPANY
In 2022-23, Tadpole Projects seeks approval of kit by ICAI, ARAI for use in commercial cabs and delivery vehicles. It also wants to execute a franchise model
pan India. Tadpole aims to become a leader in retrofitting across all fourwheel segments. The current goal of the company is to spread awareness and help people understand the importance to switch to electric vehicles.
The current valuation of the company stands at Rs. 10 crores. It has collected around Rs. 1 crore funds and has earned revenue of around 50 to 60 lakhs in the last 6 months.
AWARDS AND MILESTONES
Jawaad Khan has recently been awarded India’s achievers’ award in 2020 for outstanding professional achievement and contribution to nation-building. TheGlobalHues | Vol. 1 | Issue 16 | October 2021
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BUSINESS
THE BUY NOW, PAY LATER REVOLUTION
Why is BNPL becoming India’s fast-growing credit option? Goldman Sachs says, the Indian e-commerce industry is poised to become a $99 billion market by 2024. At the same time, according to different industry experts, Buy Now Pay Later (BNPL) will become the fastest growing online payment method, from a 3 percent share in 2020 to 9 percent in 2024.
B
uy Now Pay Later, as the term suggests, is a scheme that allows shoppers to buy a product and make payments later at the end of a stipulated time period. Millions of people now use the BNPL services to finance their big purchases. Although, BNPL is having a moment but critics are worried about how many people are spending more than they can afford
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and some are unknowingly getting into debt. Let’s understand what is this scheme all about and why is it suddenly booming?
WHAT IS BNPL & HOW DOES IT WORK?
BNPL simply means that you get to make a purchase right away but are allowed to pay the amount later without using any credit card. Consumers get the product up front but pay for it in incremental amounts. The concept is on
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a boom right now due to coronavirus but isn’t new. Some of the big fintech companies that offer BNPL services are Amazon Pay, Simpl, Slice, LazyPay,and ZestMoney. Some recent developments have been done by BNPL providers firms which are: The partnership between Amazon & Affirm Amazon buyers will be able to split purchases of $50 or more into smaller and monthly installments. Affirm said
SOURCE: CORNERSTONE ADVISORS
some loans will come with 0% Annual Percentage Rate (APR) while others will bear the interest. Apple Pay enters into BNPL Space Apple Pay ties up with investment bank Goldman Sachs to venture into the BNPL segment. Users can use the Apple Pay Later feature to make Apple Pay purchases. Under the scheme, Goldman Sachs will be responsible for covering and handling the installments for the new proposition. PayPal ends late fee for BNPL customers More than 7 million customers have used the BNPL service of PayPal, leading to a purchase of more than $3.5 billion of products. Customers will no longer have to pay additional charges if they miss a PayPal installment for a previous purchase.
THE FUTURE OF THE BNPL SCHEME
The gross merchandise value of BNPL in India will reach $52,827.2 million by 2028, from $6,990.5 million in 2020. In the future, BNPL providers will: Help merchants increase sales Merchants who use BNPL providers have reported sales growth. Sometimes, customers prefer not to buy products to avoid the money loss and the negative emotions associated with it but BNPL partly comes to the rescue and solves this problem. Customers can buy the product at the moment and feel the positive emotions after acquiring the product. Emerge as shopping destinations Pay later service company Afterpay announced the launch of Afterpay Ads that will enable its merchant partners to
advertise on BNPL firm’s application to boost their products, promotions, and offers. “Afterpay Ads unleash the power of our ecosystem by giving brands a new way to promote products, collections, and offers to Afterpay’s highly engaged young audience of shoppers,” said Mark Teperson, Afterpay’s Chief Strategy Officer.
THE RISKS INVOLVED
But there’s also a downside of BNPL too. Many critics claim that the scheme encourages buyers to spend more than they can afford. Reports suggest that over the past two years, 43 percent of BNPL users were late in doing payments. Two-thirds of them said that they lost track of the bill due date while one-third blamed it on not having the money. Most BNPL providers do not charge interest if consumers pay on time but if the payment is missed due to any reason, the consumer goes into a big trouble. A failure to repay the amount may spoil the credit score and further make it difficult to apply for any big loan in the future. Moreover, BNPL schemes
also do not offer the same consumer protections as credit cards, including chargeback rights.
FINAL WORDS
There are still certain important things that borrowers and lenders should keep in mind. Borrowers should be aware that BNPL is still a loan and they need to repay it on time. On the other hand, lenders should educate the borrowers properly about BNPL schemes so that borrowers can make informed decisions. Many small and medium enterprises are adopting the BNPL scheme to maximize their tax deductions and manage their expenses with flexible repayment options and transparent fees. For the last 2-3 years, BNPL has been trying to establish itself as the alternative credit option in India. The growth of the e-commerce industry and the popularity of BNPL platforms during the pandemic will lead to the creation of growth opportunities for the Indian market.
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OF THE YEAR - 2021
Organic Marketplace
THE GLOCAL STORE BOASTING A WIDE ARRAY OF ORGANIC PRODUCTS
The inspiration came from our travels, whether it was the mountains or the beach, we realized the importance beyond scenic beauty and how one can benefit by switching to nature. Mehru Soni and Sanika Narang Sarna (Co-Founders, The Glocal Store)
N
owadays, people are switching from chemically formulated products to natural and organic skincare products to keep their skin look healthy and radiant. Mehru Soni and Sanika Narang Sarna, two bold and ambitious women entrepreneurs realized the importance of an organic lifestyle and founded The Glocal Store with the sole intention to house all organic and natural products under one roof.
ABOUT THE COMPANY
An organic marketplace, The Glocal Store features products like pet care, home essentials, haircare, skincare and makeup, exotic and gourmet teas. Catering to any and every need of the modern individual, the store strives to serve nearly all of the 1.39 billion people in the country to promote a healthy and sustainable lifestyle. The Glocal Store is emerging as one of the best organic marketplaces in India because of certain principles. They are: 100% Organic & Natural Products The Glocal Store provides the highest quality and environmental friendly organic and homegrown products. Chemical & Cruelty-free Products As it is the house of all organic and natural products, it always makes sure to offer products that are free from all harmful chemicals, preservatives and are cruelty-free. Products for Every Occasion It provides a wide portfolio of products ranging from food, skincare, makeup, baby care, home essentials & many more.
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Customized Services The Glocal Store gives its customers an option to pick from its curated gifting option and get it personalized as per their needs and requirements.
ABOUT THE FOUNDERS
Mehru Soni, the co-founder of the company, is an engineer by profession and a strong advocate for animal rights and a PETA member. She has always chosen cruelty-free and preservativefree products. She says, “The inspiration came from our travels, whether it was the mountains or the beach, we realized the importance beyond scenic beauty and how one can benefit by switching to nature. All it needs is making the right choices in life”. Mesmerized by nature’s sheer wonders and power of healing, she envisioned the idea of The Glocal Store. She believes adopting an Organic, Vegan, and Preservative-free lifestyle is the need of the hour. Sanika Narang Sarna is the founder of The Glocal Store. She says “Ever since my college days, I have been seeking a chemical-free alternative for my skin, and I have encouraged my friends and family members to adopt an organic lifestyle, using products that cause no harm to their skin.” She further says “There were not many brands offering organic and sustainable products back then. From that moment, I became passionate about natural products and sustainable living.”
COMPANY’S PRODUCTS
The Glocal Store offers a wide range of skincare products like face masks, cleansers, face oil, serum, moisturizer, sunscreen, massage gel, facial kits, face mist, and toners, etc. Under the makeup category, it offers blush, concealer, eyeliner, kajal, eyeshadow, foundation, highlighter, lipstick, mascara, etc. To meet the organic food requirements, it provides a complete range of food and gourmet products like herbal tea, dips and chutneys, honey, pickles, spices, and other products. It has also covered home essential items like dishwasher, floor cleaner, fruits & vegetables, laundry wash services, etc. Other than these products, the company also offers foot care & skincare products, plantable stationery items, pet paring, and many hair care products. The gifting program of the company offers various types of packages and
combos. It offers corporate gifting services to businesses to help them give their clients, employees, and colleagues an elevated experience. It provides bespoke services that make business gifting surreal and memorable.
living, the platform promotes a future with a minimal carbon footprint. By understanding the corporate and social responsibility to restore the nature, it helps to live in a more sustainable, and nature-friendly lifestyle.
The Glocal Store promotes the rawness and wellness of Indian traditional remedies. Celebrating the roots, each product on its platform is made with organic and natural components. With a vision of 100% sustainable TheGlobalHues | Vol. 1 | Issue 16 | October 2021
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Health-Tech
WONDRx OF THE YEAR - 2021
CREATING A WORLD OF CONNECTED HEALTHCARE
Patients and Healthcare providers are at the center of whatever we do!
Pankaj Sindhu and Pankaj Agrawal (Co-Founders, WONDRx)
T
he non- digitization of medical records is bringing a lot of challenges and tremendous opportunity loss on data insights led research, non-aggregation of demand and supply monitoring, and siloed healthcare events. There is no end-to-end visibility of a patient’s journey right from pre-clinic to post-clinic visit monitoring. This essentially happens because a large part of medical records is still handwritten irrespective of urban or rural landscapes. WONDRx has built a product that solves the problem versus many healthcare start-ups who focus on creating the product and then fitting the product to the problem. WONDRx product is a beautifully simplified innovation that digitizes the handwritten medical records instantaneously as they are being written by the Doctor on the Prescription (Rx) paper, which in turn is available as a digital Rx copy to the Patients and also to the healthcare providers post Patient’s consent in order to serve the Patients. WONDRx is an innovationbased Health-Tech Startup that is conceptualized and executed with an aim to integrate Healthcare ecosystems in India and other similar developing countries. It is a futuristic and smart solution company that attempts to digitize the services of many healthcare partners thereby successfully creating a world of connected healthcare. In essence, WONDRx is democratizing healthcare by improving accessibility and convenience for all in their respective healthcare endeavours.
ABOUT THE FOUNDERS
Pankaj Sindhu, the founder of WONDRx is driving the vision and product
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roadmap of the organization. A serial entrepreneur with two prior successful exits is applying his 20+ years of experience in building this meaningful start-up. Pankaj Agrawal, the Co-Founder of the company is a Bachelor of Pharmacy with an Executive Management Program from the International School of Business & Media. He has over 2 decades of experience in the Healthcare Industry in some of the big companies across different workstreams like Sales & Marketing, Training & Development, Commercial Excellence, Market Access, Product Pricing Strategy, etc.
WHAT MAKES WONDRx UNIQUE IN THE MARKET?
There are enough and more solutions available locally, regionally, nationally, and globally to digitize the medical records within the Doctor’s clinic and they are labelled differently as Clinic automation, Rx-Digitization, HIS, EMR, and Telemedicine. Most of them have one end goal to convert the healthcare records into digital records by way of typing the prescription; however, the technology adoption is the biggest challenge and secondly, they miss on adequately connecting all siloed healthcare interactions like Doctor consultation, Radiological examinations, medicine supplies, AI-enabled data analytics for future research, or driving economic efficiencies across the healthcare ecosystem. WONDRx fills this gap, it focuses on medical record digitization and integrating the entire healthcare eco-system onto its single platform to derive efficiencies from data analytics and integration. There is a unique value proposition for patients and every healthcare provider on WONDRx. As the majority of the existing solutions force the Doctors to type his/her medical records (Rx) into their respective systems, some of the pragmatic issues like increased screen time for doctors, loss of patient eye contact, excessive fatigue from data entry, mammoth patient loads at the clinics/hospitals, etc. result in lesser adoption to such typing-based systems. Typing-based systems force the Doctor to change his/ her behavior from writing to typing – change in behavior is the first failure for any digital application. Therefore, even if the EMRs are deployed in private or public healthcare institutions, their
usages are dismal and hence it is not serving the intended goal of digitization. Handwriting a medical prescription has been one of the most natural behaviors of doctors for decades. And this is where WONDRx becomes a natural ally to all medical practitioners – its SMART Rx solution allows the Doctor to continue handwriting the Rx while it gets digitized instantly.
SERVICES PROVIDED
With a complete focus on enabling healthcare access to every corner of India digitally, WONDRx provides many top-notch services: WONDRx Smart Kit for Doctors which consists of a smart pen plus smart paper allows instantaneous digitization of handwritten medical records. This allows small individual clinics as well as large-sized corporate hospitals to keep a digital copy of their OPD medical records. It further enhances patient engagements and helps build patient loyalty towards clinicians or hospitals by providing an end-to-end healthcare experience. Through its WONDRx Consumer & Provider applications, patients and providers experience the power of getting digitally connected for transacting various healthcare services, purchases, and also for medical record keeping.
CLIENTELE OF THE COMPANY
The clientele of the company includes doctors, hospitals, healthcare providers (Pharmacies, Diagnostic Centers, Pathology, etc), consumers, Pharma Industries, State Govt, Central Government, healthcare start-ups, or any other institutions who are either responsible to provide or support the healthcare nationally and internationally. The true delight for any client is post-sales service, and constant value enhancements and that is what WONDRx firmly believes in and that is the key driver of building unbreakable faith with all the clients.
MISSION AND VISION OF THE COMPANY
“We would like WONDRx Smart Kit to reach to every Registered Medical Practitioners in this country right from the most urban market to the most rural market. By digitization of handwritten medical records, we would like to extend the power of digital healthcare
to every small and big healthcare provider right from the local pharmacy to the biggest e-pharmacy and all other service providers where they receive the demand from patients directly through the WONDRx application.”, said Pankaj Agrawal, while mentioning the mission and vision of the company.
TEAM ETHOS
Shared values are essential to shaping the culture and enjoyable work environment, and it is true for most organizations including WONDRx. Passion, Integrity, Attitude, Commitment, Perseverance, and Teamwork are some of the core values of WONDRx.
ADVICE FOR UPCOMING STARTUPS
Pankaj Sindhu advised upcoming start-ups and said, “Ensuring highway with adequate funding for scaling up, building committed teams, commercializing the product with the right product mix and optimum pricing and enhancing product roadmap regularly are the simple attributes for the growth of any start-up.”
AWARDS AND MILESTONES
WONDRx has been the talk of the town ever since it was conceptualized for its simplicity of innovative solutions. It has received dozens of awards and has been featured in the “Top Health Tech Start-ups to watch for” almost every year over the last 3 years. WONDRx has received extensive attention in media, investor circles, and Medical Fraternity, and consumers at large. It has bagged many awards for its outstanding work. Some of their mentions are CIO Insider, CEO Insights, Innovative Magazine, Skotch Award, NAT Health, and many others to list a few. WONDRx has recently received a letter of appreciation from the CM of Rajasthan for providing a unique solution during COVID times which helps patients to e-consult with international Doctors. WONDRx has created an application that will impact every individual in this country and is the first step towards Digital Health Access. The company is determined to bring Digital health access to every nook & corner of India.
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INTELLECT QUOTES ON
OPTIMISM “Optimism is a happiness magnet. If you stay positive, good things and good people will be drawn to you.” -Mary Lou Retton “Real optimism knows the difficulties but believes they can be overcome.” -William Arthur Ward “Optimism refuses to believe that the road ends without options.” -Robert H. Schuller “Optimism is the philosophy based on the belief that basically life is good, that, in the long run, the good in life overbalances the evil.” -Norman Vincent Peale “An optimistic approach and a hopeful attitude will give you all that you need to create a life beyond your wildest dreams.“ -Gabby Bernstein “Optimism is an essential ingredient of innovation. How else can the individual welcome change over security, adventure over staying in safe places?” -Robert Noyce
Part of being optimistic is keeping one’s head pointed towards the sun, one’s feet moving forward. -Nelson
Mandela
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“Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.” -Helen Keller “Optimism is a duty. The future is open. It is not predetermined. No one can predict it, except by chance. We all contribute to determining it by what we do. We are all equally responsible for its success.” -Karl Popper “Optimism doesn’t wait on facts. It deals with prospects. Pessimism is a waste of time.” -Norman Cousins
OF THE YEAR - 2021 Brand
4Q Digital
Name and Designation Sai Jithesh & Sreekanth Goud Ulli Co-Founders
Agnikul
Satya R. Chakravarthy, Srinath Ravichandran & Moin SPM
Category
Description
Marketing & Advertising
A full-service marketing agency helping brands understand their customers and break through the noise
Space-Tech
A space tech company working round the clock to make space accessible to everyone
Home Decor
A home décor company in the e-commerce space offering quirky and unique vintage products
Nutrition Marketplace
A one-stop shop for all fitness and health enthusiasts providing protein supplements, multivitamins, protein bars, and more
B2B Marketing
A marketing consulting agency providing businesses with cutting-edge digital marketing services
Furniture & Design
A furniture and design company converting used tyres and drums into attractive furniture
Financial Literacy
A startup making business news fun and interesting with an aim to make the average Gen Z financially literate
Waste Management
A solid waste management startup providing 360 waste management solutions
Clean Energy
A clean energy startup taking mobility sector ahead by adding electric vehicles without adding new vehicles on road
Organic Marketplace
An organic company providing pet care, home essentials, haircare, skincare & makeup products
Health-Tech
An innovation-based Health-Tech Startup conceptualized and executed with an aim to integrate Healthcare ecosystems in India
Co-Founders
A Vintage Affair
Fit regime
Karan Khanna & Prerna Khanna Co-Founders
Manish Kajla Founder & CEO
Amit Khanduja Markivis
Founder & Chief Enablement Officer
P2s International
Pramod Susare
ReadOn
Founder
Shantanu Jain Co-Founder
Shuddh Sustainable Solutions
Chandan Hait
Tadpole Projects
Jawaad Khan
The Glocal Store
WONDRx
Founder & CEO
Founder
Mehru Soni & Sanika Narang Sarna Co-Founders Pankaj Sindhu & Pankaj Agrawal Co-Founders
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EDUCATION
5 MUST READ
BOOKS
FOR BUDDING ENTREPRENEURS IN 2021
R
eading is essential for those who seek to rise above the ordinary. Warren Buffett, the CEO and Chairman of Berkshire Hathaway once said, “I think you should read everything you can. In my case, by the age of 10, I’d read every book in the Omaha public library about investing, some twice. You need to fill your mind with various competing thoughts and decide which make sense.” As an entrepreneur, it’s important to find inspiration and motivation, learn new business strategies and develop new skills. Reading, therefore can play a major role. Here is the list of 5 must-read captivating and informative books.
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THE LEAN STARTUP By Eric Ries
“The only way to win is to learn faster than anyone else.” Key Takeaways: Observe and measure real customer behaviour. Embrace new accounting methods ‘The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses’ describes how a new, creative and innovative approach called ‘A Lean Startup’ can be used to revolutionize the world of businesses. This book is a must read for all the emerging and budding entrepreneurs, for its innovative and efficient business ideas. The book explains in detail about ‘The Lean Startup approach that concentrates on increasing the capital efficiency of the companies as well as using the human creativity to its highest level.
ZERO TO ONE by Peter Thiel
“Brilliant thinking is rare, but courage is in even shorter supply than genius.” Key Takeaways: Founders need a vision to take their business from zero to one. The biggest leaps in progress are vertical, not horizontal ‘Zero to One: Notes on Startups, or How to Build the Future’ presents an optimistic view of the future of progress in America and a new way of thinking about innovation and creativity. Peter, in his book explains how to build a company that generates profit well into the future. In order to succeed, you need to build and maintain a monopoly. He also says with affirmation that success is not a matter of luck and one needs to focus on specific skills to create an innovative startup with monopoly power.
BLUE OCEAN STRATEGY by W. Chan Kim and Renée Mauborgne
“The planning process doesn’t produce strategy.” Key Takeaways: Stop worrying about what the competition is doing. Start with a strategic price and then deduct the desired profit margin to arrive at the target cost. ‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant’ is recognized as one of the most iconic and impactful strategy books. The book argues that there is no point in doing cutthroat competition as it results in a bloody red ocean of rivals fighting over a shrinking profit pool. It presents a systematic approach to making the competition irrelevant.
HOW TO WIN FRIENDS AND INFLUENCE PEOPLE By Dale Carnegie “Ask questions instead of giving orders.” Key Takeaways: Be Sympathetic with other people’s ideas. Throwdown a challenge
This book presents a core idea that you can change other people’s behavior simply by changing your own. It teaches you the concept of better understanding people, becoming a more likable person, improving relationships, winning others over, and influencing behavior through leadership. It also tries to explain that don’t criticize others; they are just what we would be under similar circumstances.
THINK AND GROW RICH by Napoleon Hill
“You are the master of your destiny. You can influence, direct and control your own environment. You can make your life what you want it to be.” Key Takeaways: Prepare a definite plan and start implementing immediately. Write down everything ‘Think and grow rich: The Landmark Bestseller now revised and updated for the 21st Century’ is the first book in history that boldly asks “What makes a winner?” To illustrate his principles, he draws stories of Andrew Carnegie, Thomas Edison, Henry Ford, and other millionaires. It is considered as the “Granddaddy of All Motivational Literature.” Take out some time from your busy schedules and read these five books. Don’t forget that reading is the secret weapon of all successful entrepreneurs. TheGlobalHues | Vol. 1 | Issue 16 | October 2021
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MEDIA COLLABORATION
ACTION PLAN Social Entrepreneurship Competition At Abhyuday, IIT Bombay
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bhyuday is the social body of IIT Bombay which aims at sensitizing the youth towards the issues plaguing the society. We are the largest student social body across India that works with the vision to channelize youth towards India’s social challenges. As a part of our efforts to promote Social Entrepreneurship among the youth of India, we organize an Action Plan Competition, which is a 6 month long social entrepreneurship competition in which we ask the teams to develop the startup in different social sectors. Abhyuday started 8 years back, with a group of socially inclined students who felt the need for a body, which provides opportunities to the students of the institute who wish to work for a better society. With a vision to channelize the youth towards India’s social challenges, Abhyuday has established itself as one
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of the country’s largest student-run social bodies in the mere span of 8 years. Our flagship being Action Plan competition and Career Counselling Campaign, we also conduct year-long events like volunteer weekends, conferences, donation drives, exhibitions and provide social fellowship, internship opportunities to the students of the institute. The notion of Human beings has always been to think and a bigger goal in their life. In the midst of that pursuit, they have intentionally or unintentionally raised some social issues that in turn stand in their way to success. Nonetheless, we believe it is high time now to bring the best, smart and innovative young minds of our country in front of the world where they themselves try to solve numerous challenges that have plagued our society for a long time. Unfortunately, most of the startups built around them fail because they lack the required business plan. We believe that young minds hold the key to solve numerous challenges that have plagued our society for so long. It’s the need of time to channelize this energy in the right direction which can definitely change the lives of people around us. Abhyuday 2021-22 brings to you, Action Plan: the social entrepreneurship competition of Abhyuday, IIT Bombay, where we help such startups convert their idea into a scalable business model. It revolves around the 3I’s
mantra: Ideate - Innovate - Implement. Spread across 20+ states, this nationwide competition takes the participating teams through multiple stages, starting from identifying a specific problem through stakeholder interaction, progressing to engage with stakeholders and organizations in developing a solution, and validating those ideas in the society for further improvement. In order to fulfil these dreams, Abhyuday IIT Bombay brings together the brightest from colleges, the best from corporate, the learnt from academia and the experienced from NGOs and creates a platform where young minds are nurtured to create solutions that have the potential to bring about grass root level changes. Started in 2012, it has rapidly expanded and last year reached to around 700+ teams of 2000+ different colleges in 50+ cities across India. Action plan is a 6 month long competition which happens in three stages. The registration has started from the 29th of September and will end by 5th November. After that 20% of teams will be selected in the second stage, this year we will be providing an advanced entrepreneurship bootcamp to all the participants of Action plan and also they will be given opportunities to prepare their elevation pitch with the help of top accelerator mentors of India. This year’s Action plan is going bigger with prizes worth 15 lakhs, mentorship, funding opportunities, incubation opportunities, networking opportunities, startup services, media coverage and many more incentives. “Sequence of steps that must be taken, or activities that must be performed well, for a strategy to SUCCEED”: ACTION PLAN. Action Plan is the one of the most popular and Asia’s fastest growing Social Entrepreneurship challenge held by Abhyuday, The Social Body of IIT Bombay. The competition, which was incepted 10 years ago, has grown from 50 teams competing for a mere INR 10,000 to a competition which now sees over 700 entries competing for prizes worth INR 15 Lakhs at stake with excellent incubation, networking and funding opportunities in India, USA and Europe.
The past 1.5 years showed us how difficult times call for extreme measures and how little and huge organizations all around the world are suffering due to the crisis. Action Plan is not just another competition, it is a celebration of ideas and learning that each and every one of us has ever had. With the same vision, we are here to support and guide all the big and even the smallest ideas that have the power to impact the whole world, ranging from sectors like Healthcare, EdTech, Agriculture to sectors like Women Empowerment, Water Management and Employability.
course of recent years, AP has been a huge success in terms of growth and impact and individuals both in industry and new companies, have been looking up to the competition. Visit the official website to apply: https:// actionplan.abhyudayiitb.org/ To know more about abhyuday follow us on Instagram: iitbombay_ abhyuday Participation deadline: 5th November
Our main aim is to help you realise that your idea, no matter however big or small, holds the power to become the next big thing in the market that would create a real impact on the society. Action Plan (AP), as a competition has changed the outlook for people significantly. It is something which every socially oriented startup looks up to now. They try and leave a mark in the general public utilizing AP as a stage to communicate their thoughts. In the
*The information in this article does not necessarily reflect the views of The Global Hues. We are not responsible and do not verify for accuracy of any of the information contained in this article.
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HEALTH
TRAVELING ENTREPRENEURS SHOULD EAT IN THE MORNING
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s a traveling entrepreneur, it becomes very difficult to take a healthy diet and prevent yourself from taking an unhygienic and unhealthy imbalanced diet. Since you are an entrepreneur, keeping track of your diet is important. Irrespective of the fact that everyone is different and eats as per their own preferences, there are some food items that are better for you. If you are a traveling entrepreneur, start eating these food items.
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SANDWICH
Everyone loves to eat sandwiches as they are easy to digest. Sandwiches contain a lot of protein that helps boost your energy levels and make the energy last longer especially in the morning. Making sandwiches at home would be the ideal choice here as you can control the ingredients, cut calories and boost nutrition. Always make a low-calorie sandwich and avoid buying any from convenience stores, restaurants, and other local shops as they are high in calories and fats. You can also add a healthy scoop of peanut butter or banana slices on the top of the sandwich for extra proteins.
GRANOLA BAR
If you are in a hurry in the morning, a granola bar is the best option. Granola is made up of rolled oats, nuts, some grains, dry fruits, spices, seeds, and honey. These bars are rich in protein, fiber, and nutrients like iron, zinc, vitamin B, vitamin E, etc. A granola bar also improves blood pressure, reduces cholesterol and blood sugar levels. It is now becoming popular in the market due to its health benefits, taste, and versatility in meals. Pick a granola bar in the morning and begin your journey with a healthy lifestyle.
MUESLI
Another prominent and nutritious food item is muesli. Muesli can be eaten with milk and toppings of fruits, dry fruits, etc. What began as a dry cereal has now evolved to become a hodgepodge of a breakfast option. Muesli is a more natural option if compared with granola. This dish is full of fibers and whole grains - both of which are good for the digestive system. Healthier than other cereals, muesli is s smart breakfast decision.
FOX NUTS
Popularly known as Phool makhana, Fox nuts are low in calories, fats, and sodium, hence they are perfect for morning or in-between meal snacks. They also help to control high blood pressure as they are low in sodium content and high in potassium and magnesium. They not only boost metabolism by detoxifying the liver but also help in weight loss. So, a handful of makhanas every day can keep you look younger, feel fresh and make your skin glow.
PORRIDGE
Porridge is a great example of a high-fiber breakfast meal for any entrepreneur. It is prepared with low-fat milk. It not only helps you to feel full for a longer time but also gives the energy to keep you awake and fresh for the whole day. Porridge contains Vitamin B6, vitamin B1, vitamin B2, and minerals like Zinc, iron, magnesium, etc. which help maintain a healthy bowel. Now is the right time to realize that eating a healthy breakfast can drastically increase your productivity. Change your eating habits right away because entrepreneurs who travel should take extra care of themselves.
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Maharashtra THE LAND OF MARATHAS
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aharashtra, the land of Marathas is the third largest state in India. Because of the geographical location, Maharashtra is blessed with an abundant supply of natural resources. It is situated between the Arabian Sea and the Western Ghats. The Krishna, Godavari, and Bhima are the prominent rivers that run through the state. Thus, it is considered a major state in India that has tons of places and attractions to explore. Let’s take a look at some famous places of Maharashtra.
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MAHABALESHWAR Located about 120 kilometers southwest of Pune and 285 kilometers from Mumbai, Mahabaleshwar is known for its picturesque beauty and refreshing ambience. The elevation of the place is approximately 1,353 meters above sea level and is the source of the Krishna River. The water originates from a spout shaped like the mouth of the cow and is situated at the ancient temple of Lord Shiva. The place is a retreat for Mumbaikars and is famous for lakes and trekking hotspots. Places you can explore in this place are Old Mahabaleshwar, Afzal Khan Tomb, Pratap Garden, Pratapgarh Fort, and Bhawani Mandir. You can also pick some strawberries, raspberries, home jellies, and honey from this place. MUMBAI Popularly known as Bombay, it is the largest city and the capital of Maharashtra. Nicknamed as the Manhattan of India, it is the combination of 7 islands that were joined in a single metropolitan in the 18th century under the British East India rule through the techniques of land reclamation. It is the home to three prominent UNESCO world heritage sites namely, Chhatrapati Shivaji Maharaj Terminus, the Elephant Caves, and the city’s distinctive ensemble of Victorian and Art Deco buildings. You might need more than a week to explore all the attractions of Mumbai. You can explore Gateway of India, Marine Drive, Sanjay Gandhi National Park, Flora Fountain, Haji Ali Shrine, Fort Bassein, Siddhivinayak Temple, and beaches and markets of Mumbai
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KOLHAPUR If you love to explore the historical monuments and cultural heritage of a place, then Kolhapur is the place for you. Located at the banks of the Panchganga River, Kolhapur is considered to be the heart of the Maratha empire. The climate of the city is always pleasant with heavy rainfall during the monsoon season. If you are planning to visit Kolhapur, then you must visit the city during Hindu festivals like Holi, Diwali, Ganesh Chaturthi, Navratri, etc. Don’t forget to taste Kolhapuri cuisine because it is worth trying. It is famous for its non-veg food recipes like Kolhapuri pandhara rassa, tambadaa rassa. Places to visit in Kolhapur are Mahalakshmi Temple, Panhala Fort, Chhatrapati Sahu Museum, Jyotiba Temple, and Rankala Lake. AURANGABAD Named after the Mughal emperor Aurangazeb, this regal, charming and nostalgic city lies in the west-central part of Maharashtra. It is famous for its historical monuments and the ancient caves of Ajanta and Ellora. Its culture is influenced by the Mughal and the Muslim culture of Hyderabad. The city offers various mouth-watering cuisines. You can explore various charming and beautiful places like Ajanta caves, Ellora caves, Bibi ka Maqbara, Aurangabad caves, Khuldabad, Panchakki, and Salim Ali Lake, and Bird Sanctuary.
SOLAPUR Famous for its ancient temples and lakes, it is a typical Maharashtrian village. It is located on the Deccan plateau. Shri Siddeshwar Temple is an ancient temple of the 16th century and is visited by almost everyone who visits Solapur. Tourists from all around the world visit Solapur to enjoy a calm and quiet ambience. If you plan to visit Solapur, don’t forget to visit Pandharpur Temple, Solapur Fort, Great Indian Bustard Sanctuary, and Akkalkot Swami Maharaj Temple. If you are a modern art lover and enjoy exploring the historical importance of different places, Maharashtra is the perfect place. You can also visit Pune, Nagpur, Lonavala, Shirdi, Devgiri, and other famous places in Maharashtra.
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