Brand of the Year-2021

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From National To Global We Engage With People To Tell Their Stories

WELCOME To The Digital Edition of

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| Issue 18 | November 2021

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Contents

Vol 1 | Issue 18

November 2021

16 NEWS

10 COVER STORY

Around the Globe in 5 Minutes SHIVKARAN

Managing Director SM Express Logistics Pvt. Ltd.

18 Special Feature

Dr. Durga Prakash Devarakonda A Highly-Experienced Personality Pioneering And Creating Digital Solutions

SM EXPRESS Advancing In Best-In-Class Customized End-To-End Logistics Solutions

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Spotlight

Texila

Spotlight

Shiva Group

Excelling In The Creative World Of Architecture And Interior Design | Vol. 1 | Issue 18 4 | TheGlobalHues

Bringing Education To Life By Pushing Forward The Boundaries Of Knowledge | November 2021

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40

50

Business

GirOrganic

Practo

Can Affiliate Marketing

Promoting A Healthier And Organic Food Ecosystem

Helping Billions Lead Healthier Lives

Be A Side Hustle?

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DE-CIX

India’s Largest Interconnection Platform

38

Drawzing Designs

A Virtual Design Lab Building Dream Abodes In The Comfort Of Your Space

Finance

Mutual Funds The Risk Worth Taking

52

SalesClap

Close Deals Quicker & Faster With Next-Generation Sales CRM

46

Kerala Naturals

Permeating The Aroma Of Kerala Worldwide Through Organic Products

54

Swayam

Furnishing A Dream Home With The Right Vibrant Colors

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60

Intellect Quotes

Health

On Enthusiasm

5 Holistic Ways Entrepreneurs Can Prioritize Their Mental Health

57 Listing

Brand Of The Year 2021

62 Travel

Himachal Pradesh

The Land Of Himalayas

58 Entertainment

5 Best Business Documentaries To Inspire Wannabe Entrepreneurs 6 | TheGlobalHues | Vol. 1

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Publisher’s ote

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Great brands aren’t made in a day. It takes consistent hard work and committed efforts to build a powerful brand.

Himanshu Tyagi

W

hat is a brand? How does a brand attain recognition and victory? There’s a common misconception that a brand is a name, a tagline, a logo, a visual. That’s partially right. While these elements are equally important, this is not what branding is all about.

If a brand is to make strides, there’s a process to be followed. Evaluating, articulating, developing, and documenting the brand’s purpose, build a dynamic and impressive brand. The rational way to build a brand is from the inside out. It must be aligned with the right business strategies to bloom and prosper.

Our “Brand of the year 2021” edition talks about flourishing and emerging brands and how they are building trust and deep connections with their clients and customers in the rapidly changing world.

We have tried to cover all the triumphant brands that are making an indestructible mark in India and across. Through our special edition, we tried to bestow an opportunity to all the brands to reexamine what makes them distinct from similar players in the market.

We made a real attempt to craft multiple brand stories and project their evolution, journey, challenges, roadblocks, and growth in a deeper and meaningful way. May all the brands achieve paramount growth and create more brand loyalty and trust and reach the zenith of success.

Vol 1 | Issue 18 | November 2021 Publisher: The Global Hues Founder & CEO: Himanshu Tyagi Editor-in-chief: Tannishtha Mukherjee Copy Editor: Priyanka Tyagi Content Manager: Himanshi Jain Editorial Team: Kusum Vats, Aditi Gautam, Shreya Malakar

Design Head: Jai Prakash Digital Team: Chaitanya Mitra, Amit Sharma ------------------------------------------------Head of Sales & Marketing: Chetan Kaushik Sales Team: Annu Vimal, Ritu Chauhan, Anubha Singh Chauhan, Anushka Gupta, Sanchit Rathi, Shubham Goel Data & Research: Naval Kishore, Kunal Sharma Marketing & PR: Krishiv Kumar PR@theglobalhues.com Advertisement: Mayank Gulati Subscription: Maniraj Reddy HR: Simran Khanna Corporate Office Address: A-204, Third Floor, Vikaspuri, New Delhi-110018 Ph. no. : +91 9871258991 Email: info@theglobalhues.com

The Global Hues does not accept responsibility for returning unsolicited materials & photographs. All unsolicited material should be accomplished by self-addressed envelope & sufficient postage.

All disputes are subject to exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. © 2021 Publisher, Reproduction in whole or a part throughout the world, including image text or anything without written permission from the publisher, is prohibited. All rights reserved.

Hope you have a splendid time reading this issue!

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Make A Phenomenal Start With The Global Hues The Better Way To Grow Your Business CONNECT WITH US: Website - www.theglobalhues.com PR & Communications - pr@theglobalhues.com; info@theglobalhues.com Contact No - 8700280047 ; 9871258991 Also Available On:

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Category: Logistics

In the next 5 years, we see ourselves inching towards our vision by investing more in new-aged technology with path-breaking and highly innovative automated equipment, wider network expansion, and more product offerings”.

MR. SHIVKARAN

MD, SM Express Logistics Pvt. Ltd.

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SM COVER STORY

EXPRESS ADVANCING IN BEST-IN-CLASS CUSTOMIZED END-TO-END LOGISTICS SOLUTIONS

A

s time has progressed, so has the significance of logistics. The Logistics industry has become the heart of supply chains. It holds critical importance as it connects several businesses, suppliers, and markets with each other.

Not only is logistics becoming important for distribution & other industries, but it has also made the distribution and delivery of products and services prompt, systematized, and efficient.

Furthermore, continuous and rapid technological changes have drastically changed customers’ expectations; they now shop from the comfort of their homes and expect any product to be delivered at their doorsteps on time. On the other hand, many companies rely on transport and logistics to keep their businesses strong. They rely on logistics companies to help increase the sale and profits dealing with the production, warehousing, shipment, and delivery of products.

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Category: Logistics

Mr. Shrawan Chaudhary, who once started working as a delivery executive in one of the courier companies to support his routine expenditure while pursuing graduation, founded SM Express in 1996 to live his dream of providing preeminent logistics services to businesses. He established the company to boost the business value of different brands and maintain their overall image in the market by offering the best logistics services.

Mr. Shrawan Chaudhary not only converted his vision into a reality but also trained his brother Mr. Shivkaran to lead the organization. Today, Mr. Shivkaran continues to lead the blueprint of vision as framed by his brother. From being a grassroots field staff to Managing Director, Mr. Shivkaran has been associated with SM Express since its inception. With over two decades of experience in the logistics industry, he has the right combination of knowledge, leadership, and business acumen to propel SM Express to new heights of growth and diversification. Under his leadership, SM Express established franchise facilities across PAN India. Mr. Shivkaran is a passionate believer of the ‘People-First’ philosophy, creativity, innovation, entrepreneurship, and empowerment.

ABOUT SM EXPRESS

SM Express is one of the leading logistics companies, providing specialized B2B logistics services across multimodal courier operations in Pan India since 1996. The company has its headquarters in Mumbai, although it has expanded its operations to other areas of logistics and supply chain solutions. As a logistics service provider, SM Express takes a solution approach and serves the entire supply chain of customers. The company is uniquely positioned to provide tailored solutions to each of its customers and thereby helps in reducing costs and increasing the efficiency of their supply chain. The company has executed major shifts in Information Technology by upgrading systems for advanced tracking and realtime information to empower customers for “Ease of Doing the Business.”

Excellent delivery management process, new products, and services to suit customer requirements, analysis of customer feedback & delivering commitments, visibility of reports, and responsible and transparent management practices remains the hallmark of SM services. SM express is the market leader in a special segment of business and will continue to excel for years to come.

CORE STRENGTHS OF THE COMPANY

The strongest and most essential part of any business is its power and strengths. SM Express is successfully operating in the logistics industry. The core strengths of the company are: Completed 25 Years in the logistics segment Operational in 10,000+ location & 5000+ pin codes A workforce of 1500+ employees Established 200+ Franchises Caters to 3500+ loyal customers Uses 300+ commercial vehicles Covers 700+ cities 1,00,000 sq. ft. Space 4000+ Tons Weight PM

THE JOURNEY OF THE COMPANY

The journey of SM Express has been full of challenges, huge learnings, big opportunities, and plenty of successes.

1996: SM Express was established as SM Worldwide emphasizing into International business vertical.

2000: It ventured into the Domestic segment as a franchisee of a known courier company as SM Worldwide Express.

2007: The founder late Mr. Shrawan Chaudhary realized the potential of the B2B segment and

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COVER STORY

started expanding the network through owned branches from 2007 as SM Courier Services Pvt Ltd covering both Domestic and International services.

2014: SM Courier registered itself as SM Express Logistics Pvt. Ltd. emphasizing parcel distribution across the nation. Following this, it grew from 40 to 400 partners, covering 700 cities, 5000 pin codes, and 10,000 locations, having 1,00,000 sq ft space and catering to 3500 customers. SM Express created a unique concept of marketing to the receiver rather than the seller. This reverse selling concept created a niche for SM Express in the market.

2016: SM Express launched new products like Premium Air service and Economy Ground Cargo.

2021: SM Express completed its 25 years and bought its own SM House.

2022: SM Express is planning to set up its Warehousing, FTL & B2C divisions.

WHAT SETS THE BRAND APART?

SM Express is continuously building a distinctive brand and goodwill in the market since 1996. Continuous service level up-gradation, application of customer’s suggestions into business, tailor-made solutions, and zero tolerance in operation are some of the factors that set SM Express apart from similar-sized players in the logistics market. Other practices that position the company uniquely in the market are:

1. Technology-driven operations from first mile till the last mile.

2. Excellent Service in B2B Segment 3. Approachable & collaborative management

PORTFOLIO OF PRODUCTS & SERVICES

SM Express offers customized end-to-end B2B logistics solutions and distribution services in Pan India through a multi-modal approach. It offers a wide variety of products and services.

RAPID SERVICES: It includes a Premium Product developed by the company keeping in mind the needs of the customers towards safe & swift delivery of important & day-definite consignments across India with a money-back guarantee. RAPID shipments are moved under the first available premium flight.

AIR EXPRESS SERVICES: Air express services facilitate shipments that are important and need faster delivery compared to surface mode.

GROUND CARGO SERVICES: A Ground Cargo Product is designed to serve and fulfill customers’ expectations through surface mode. It is designed keeping in mind the need for competitive pricing with quality service.

RAIL EXPRESS SERVICES: It is another reliable and economical surface product designed while keeping in mind the need for bulk movement at a cost-effective price.

INTERNATIONAL SERVICES: SM Express has its international division serving all 220 countries across the globe. It has agent networks in TheGlobalHues | Vol. 1 | Issue 18 | November 2021

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Category: Logistics

New York, London, Dubai, Singapore, Nepal, and China and ties up with international allies. It offers international document & non-document door-to-door services, Door To Airport (Express / Economy service), Airport to Door (Express / Economy service), and Imports by Air on Courier & Commercial mode.

The company also offers customized warehouses as per the client’s desired requirements. Apart from the part load, it also provides FTL services to metros. Other than these services, it also offers Value Added Services like “Cash On Delivery” service to its customers. By offering this, the company aims to give more and more products and services to the customers.

THE CLIENTELE OF THE COMPANY

The express logistics industry is witnessing dynamic changes and service level demands. SM Express envisages customers’ demands and works towards its fulfillment matching their vision. Despite 25 years of successful operations, the company has never deviated from its founding principle i.e. Delivering Peace of mind through Assured Delivery. It ensures the unbreakable faith of its customers through proactive responses from its Customer Service Team and Excellent Delivery Management Process.

MISSION AND VISION STATEMENTS

The mission of the company is to be listed among the top ten express logistics Companies in India.

To achieve this mission, the company is creating entrepreneurship opportunities for aspiring individuals through the unique franchise system, diversifying business, inorganic growth, talent acquisition,

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continuous training, and by adoption of the best Industry practices”. The vision is to match the global service standard by adopting change management practices, investment in talent & technology, and innovating products & services.

THE QUALITY POLICY

SM Express has been following its Quality Policy since its inception that calls for continual improvement in its management practices. All the businesses are conducted keeping in mind the following principles: Compliance with all applicable statutory laws and regulations Communicating Quality objectives and performance against these objectives to its Internal and external customers Applying professional and transparent approach in every activity and actions Creating culture that promotes growth, employee longevity and profitability Making best use of available resources to meet short-term and long-term goals Ensuring safety of employees, franchisees and associates members and suppliers Working closely with customers and suppliers to deliver quality services Encouraging high level of competitiveness and creating environment in which everyone succeed Building team, partnership and cooperation Reducing stress and friction

COVER STORY

VALUE OF TEAMWORK FOR THE COMPANY

Teamwork promotes an atmosphere that fosters friendship and loyalty. These close-knit relationships motivate employees to work harder, cooperate, and support each other. It creates an environment where employees work cooperatively, and become focused on promoting their own achievements. Mr. Shivkaran maintains team ethos in his company by empowering the SM Express team to make their own decisions, assigning serious & committed team goals, training and providing required resources. He also designs the roadmap for his employees for their career growth and trains them accordingly.

BIGGEST CHALLENGE IN THE LOGISTICS INDUSTRY

ADVICE FOR UPCOMING ENTREPRENEURS

“My advice for young entrepreneurs would be to challenge themselves, do work you care about, take risks, believe in yourself, have a vision, find good people, and face your fears,” Mr. Shivkaran shared a piece of advice for emerging entrepreneurs.

DEFINITION OF SUCCESS

Mr. Shivkaran defined success and said, “I feel success is what you can achieve when you try your best in all aspects of everything you do, even if that doesn’t lead to big results. If you’ve done your best, you should feel proud of your efforts.”

He unlocks the secret of his success and says, “My secret to success is the belief of the founder of this company and that is “My People Are My Strength & My Possibility.”

According to Mr. Shivkaran, the biggest challenge in the logistics industry is the operating cost, be it high fuel costs, manpower, or infrastructure. If the fuel prices go high, it increases the transportation costs.

The rise in fuel prices always increases the surcharges added to freight rates, this eventually cuts down the company’s revenue and earnings.

THE PRESTIGIOUS AWARD

To overcome this challenge, the company has changed its fleet from diesel to CNG fuel. SM Express also takes the help of technology to avoid service failures. The company also trains its internal team and escalate them to next level where it saves the cost of hiring people from outside.

Mr. Shivkaran - Managing Director

Hemtextil India has awarded SM Express the most preferred logistics partner for the year 2018.

MANAGEMENT TEAM Ms. Seema Chaudhary - Chairman & Managing Director Mr. Suresh Chaudhary - Director Mr. Dayal Dhayal - Director

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Around the Globe NEWS

AFRICA

EUROPE

International Monetary Fund issues conditions to fund South Sudan.

The IMF wants President Salva Kiir’s government to account for past loans, prosecute the corrupt and improve financial discipline in the use of public resources, especially earnings from oil.

Tech Mahindra signs a utility transformation deal with Tanzania Electric Supply Company Ltd (TANESCO). However, the financial details of the deal are not disclosed yet.

Libya’s Ministry of Oil and Gas plans to construct a solar plant with French multinational total energies. “We seek to encourage the investment of oil wealth, its good exploitation and development, and the increase of production capacity to increase production and compensate for lost production due to the natural decline.

That will be through development drilling and the increasing of oil production to 2.1 million barrels per day,” said Mohamed Oun, the Minister of Oil and Gas.

AUSTRALIA An Anglo-Dutch multinational oil and gas company Royal Dutch Shell makes its first foray into selling power to households in Australia, teaming up with an infrastructure fund to buy Meridian Energy’s local electricity business for A$729 million ($528 million).

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Brisbane-based Fintech platform FIN-PAY secures $10 million in seed funding. The platform provides small, mid-market, and enterprise clients with a fast payment technology that allows unified payments across cards, QR, digital currencies, SMS, and buy-now-paylater (BNPL).

Multinational company Amazon to cut down plastic packaging in Germany following complaints that the online retailer is contributing to growing mountains of waste.

French energy companies are in talks to develop Hydrogen projects in the UAE. “We are working, at the moment, with several of the key stakeholders in this country – whether they are corporates or governments – on developing cooperation in the field of hydrogen,” said French Ambassador Xavier Chatel.

Switzerland’s crypto-asset trading venue, Six Digital Exchange launches with its first live transaction, issuing a 150 million CHF ($162 million) digital bond using blockchain rails.

ASIA

in Minutes

Singapore aims to realize at least 2 million tonnes of carbon capture by 2030 to make its Jurong Island oil refinery hub more sustainable. It is aiming to create a testbed for the technology on Jurong Island.

Big tech in Indonesia may start paying news outlets for content to support the domestic news industry.

The new regulation is based on Australia’s News Media Bargaining Code.

AMERICA

Switzerland-based Bitcoin Association joins the Japan Cryptoasset Business Association as an associate member to support the growth of enterprise blockchain technologies in Japan and across Asia.

Thailand plans to join talks on membership of trans-Pacific free-trade agreement, despite opposition from business groups and some politicians. The country sees it as a way of boosting the economy and making sectors such as electronics and agriculture more competitive.

OnMobile Global launches its new B2B mobile quiz gaming product, Challenges Arena, under the brand name O-Cade with Ooredoo Myanmar. It gives gamers an immersive experience to play and compete in different Battles and Open Tournaments and get a chance to win real-time and periodic rewards.

Tatas plans to set up Rs. 3,000 crore 4GW integrated solar photovoltaic cell manufacturing unit in Tamil Nadu. “The investment by Tata would be around Rs 3,000 crore with an employment potential of 2,000 locals, predominantly women,” highly placed officials in the Tamil Nadu government said.

Air Canada decides to withdraw from government relief after a travel rebound boosts its liquidity position. The carrier used only $949 million of loan facility for refunding customers’ non-refundable tickets.

Nokia upgrades its 5G testing lab in Guadalajara, Mexico to test new uses cases.

“The facility will enable the testing of new 5G products, as well as support growing sales and supply chain operations in the region,” said the company.

Central Bank of Brazil plans to launch a CBDC Pilot in 2022. The bank has also been discussing a bill to regulate digital assets as an investment vehicle, said BCB President Roberto Campos Neto, without disclosing any other details.

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Special Feature

DR. DURGA PRAKASH DEVARAKONDA A HIGHLY-EXPERIENCED PERSONALITY PIONEERING AND CREATING DIGITAL SOLUTIONS

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S

uccess is a byproduct of experience.

What matters is visualizing every experience as an opportunity for growth and self-mastery. Dr. Durga Prakash hails from a small town located in the Southern Part of Andhra Pradesh. Right from his childhood, he knew no boundaries can stop him to turn his dreams into reality. He wholeheartedly threw himself in the direction of pursuing his endless dreams.

Currently, I am working with Legato Health Technologies as a Staff Vice President- Technology. I am also a board member of the Global Cyber Security Forum.

Today, Dr. Durga Prakash has become a dignitary in the business world. Starting his career as a Managing Principal Consultant in Capgemini Invent to working for big tech giants like Accenture, Oracle, and Tech Mahindra, the journey of Dr. Durga has been a fascinating one.

With more than half a Billion Mobile phones, 1.35 Billion Aadhar Digital Identity Cards and GenZ young stars, India has become Digital Natives country. In the Digital Adoption, India has emerged as a Global Leader. I see in the Digital space India has all ingredients to become global super power, happy to be part of this journey, while partnering with global majors in shaping their Digital Future.

He has specialties in Digital Leadership, Artificial Intelligence, Machine Learning, Deep Learning, Big Data, and Healthcare. He is currently working as a Member of the Senior Leadership Team and Staff Vice President -Technology at Legato Health Technologies.

EDITED EXCERPTS Q1: What was the path you took to get to where you are today? How does it feel after serving 25 years in the business community?

I began my journey from a small village in the southern part of Andhra Pradesh. I studied in government colleges and completed my MIT from Manipal Academy of Higher Education. I started my career in 1996 when I was appointed as the Managing Principal Consultant at Capgemini Invent. In 2000, I joined Oracle as a Senior Consultant where I played an instrumental role right from executing the Business plan to growing the team to 300 people with revenue excess of US $350 Million.

Thereafter, I worked with different MNC companies.

I also worked as a Vice President in Accenture. After 3 years, I joined Tech Mahindra in 2013 as a Global leader in Artificial Intelligence, Analytics, & Cyber Security. I also served as the Chief Executive Officer of Karvy Analytics, India’s leading Financial Services firm.

My journey has been really exciting yet challenging.

In this journey of 25 years, I have met many new professionals.

Q2: What similarities and differences did you find while working for big companies like Tech Mahindra, Accenture, Oracle, and other MNCs? All MNCs work on a culture of meritocracy and encourage people to take risks and learn and grow faster. I went to the Boston Harvard Business School through Accenture and completed my Advanced Management Program. While we work in the MNC culture, there is an opportunity to understand the bigger picture of industries, and how technology can help them excel and perform better in the market.

Q3: Artificial Intelligence and machine learning are in a lot of talks right now.

According to you, how powerful are they?

New technologies like artificial intelligence, machine learning, and blockchain are helping to automate and expedite the economic cycles. Every day we are losing people in India because of different heart diseases. In many parts of India, we have a healthcare affordability crisis. These new technologies are helping healthcare service providers to make better decisions on patients’ diagnoses.

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Special Feature

Additionally, the machine learning algorithm can treat infectious diseases, personalize medical treatments and help build the process of preventive healthcare.

It is always difficult to create synergies between doctors and patients. In India, there is always a dearth of doctors. To reduce this problem of patient-doctor ratio, machine learning and Artificial intelligence can really help India. To put it in simple words, AI & ML are the future of healthcare.

Q4: If we look into the future, is Digital India the next big thing?

Definitely! India is on its way to becoming one of the greatest superpowers because of the digital transformation. Today, India ranks 43rd on the Institute for Management Development (IMD)’s annual World Competitiveness Index 2021. Aadhar is the single biggest identity project due to which 1.35 billion people have received their identities. Digital health commission is starting health passports for all Indian citizens now. Digitalization is reducing corruption and bringing transparency to the country. Digital India is a success story.

Q5: You’re currently working with Legato Health technologies. Can you explain what roles and responsibilities come under your profile?

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Legato Health Technologies is Global Inhouse centre for Anthem Inc (a Fortune 23 company) , USD 130 Billion US Health care Payor. Legato is committed to transforming healthcare. The company brings innovative capabilities and a depth of experience across all functional areas for health insurers. I work closely with the Chief Digital and Chief Technology officers. My job is to understand the problems & create digital platforms and to channelize the best brains of the country to solve the emerging and existing healthcare problems of the world. At Legato, we partner, design, develop, build and operationalize with digital platforms from India, which is solving complex problems of the US healthcare industry.

Q6: What role has teamwork played in your profile?

The fundamental of success is to work closely with the teams. In a successful team, you find skills, accountability, and commitment. In a team, different people are proficient in different skills, for example, some may be good at problem-solving, while some may perform well in technical and functional departments. But, just having skills may not help us to succeed. There is also a nature of accountability that matters a lot.

Q7: You must have faced a lot of roadblocks in your career. How did you overcome those challenges in order to succeed?

Every challenge is also an opportunity to learn, team up with a new set of people, new mentors and assimilate yourself with an attitude towards learning and contributing. In any company I work for, I always find a good mentor. I am able to approach the right professors and right mentors to seek guidance because of the ecosystem of great education in India.

I believe in lifelong learning. I read books and enroll in different programs. The biggest characteristic that I have developed in the competitive world is that there is always a person who knows better than you and I’m lucky enough to get some of those mentors and take the guidance to grow up to this level.

Q8: As a source of inspiration for many, what would your advice be for young professionals?

Build self-confidence and try to invest the time in building yourself. Take time for yourself, be very clear, invest in yourself and build the culture of learning so that your earning is already taken care of.

I was awarded the Mahatma Gandhi International Leadership award for 2018 at Commonwealth nations HQ London. I received this award from the British MP and Minister at British Parliament, House of Commons, and Lords Preet Kaur Gill, MP, Baroness Verma and Viren.

I was also awarded a gold medal from the International School of Protocol, Washington. I have also received multiple performance awards from Oracle, Tech Mahindra, and Accenture.

In 2004, the Hyderabad Software Exports Association gave me an award for establishing the best ODC for Oracle in India.

I also entered the Guinness Book of the World Records in 2018 for organizing the world’s largest digital event where 100,000 people came together on a video conferencing application, Zoom to pray Lord Hanuman.

Q10: Name some books that have impacted you deeply.

Books that have really helped me transform into an informed person are Outliers by Malcolm Gladwell, The mindset by Carol Dweck, and Beyond the Last Blue Mountain: the Authorised Biography of J.R.D. Tata.

What I believe is working in healthcare is a blessing. I think my dream is to really address the health of humanity with all emerging digital technologies and to contribute in making the Earth a healthier planet.

Q9: Can you mention some awards and honors you have received so far?

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Category: Architecture and Engineering

We strive to stretch and transform ourselves relentlessly, smartly, intelligently and ethically, to offer value which seems to be tough for our competitors.”

MITHILESH GIRI

Managing Director, Shiva Group

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SPOTLIGHT

Shiva GROUP

S

hiva Group is an ISO 9001-2008 certified business group with a legacy of more than 20 years, with around 500 employees that contribute to its Pan India geographical presence. Established in 2000, this company is growing into a beacon for others to copy and emulate. It is a versatile group of two companies, Shiva Infra Solutions, and Shiva Consultancy Services.

Shiva Consultancy Services is a specialist architecture, urbanism, and cultural analysis and aims to create a better world through the power of design. To capitalize on new opportunities, the company pushes its limits of architecture, design, and technology by incorporating physical and computerized design to make new and associated encounters. It also specializes in management consultancy that gives independent and exclusive guidance to the world’s leading metals and mining companies, financial institutions, and governments. It has effectively utilized a cyclical process, where the cycling of the Information Evaluation and Design is used to structure complex designs and arrange measures.

Shiva Infra engages in the manufacturing of Pre-Engineered Building (PEB) for Industries and warehouses. It works on projects on a turnkey basis, starting from soil testing, and design, to fabrication and erections. It’s a multi-dimensional company giving a various extent of practical plans in the field of steel industry and erection of Furnace.

A Founder and a leader in the true sense, Mithilesh Giri is the man behind Shiva Group. He is the Managing Director of the company.

He once visualized a company that can offer all kinds of infrastructure services. That’s when Mithilesh successfully launched Shiva Group and created a team of experienced professionals including Architects and Engineers. After years of untiring services, he has now become a recognized pioneer in the field of design, engineering in Industrial and Other Architectural Segments.

PORTFOLIO OF UNIQUE SERVICES Shiva Group is a multi-dimensional company, that provides a diverse range of sustainable solutions in different fields. It serves the facilities from the stage of

EXCELLING IN THE CREATIVE WORLD OF ARCHITECTURE AND INTERIOR DESIGN

conceptualization to detailed planning and engineering for a diverse spectrum of projects. Shiva Group offers a gamut of services.

1. Architecture Design Solutions

Shiva Group is empanelled with various Government Agencies all over India, as an Architecture Design Consultant company. The company has a talented and experienced team of skilled architects who work closely with mechanical, electrical, civil, and structural engineers. The team proficiently consolidates sustainable design standards into projects continuously to offer services like site analysis, strategy & development, brief analysis, project scheduling & budgeting, schematic design, design development, construction documents, bidding & negotiation, construction administration, project coordination, project team management, and project control reports. Under Architecture Design Solutions, the company also provides: Infrastructure Services: The company provides a wide range of in-house capacities like design, development, and project management.

The experts in the company

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Category: Architecture and Engineering

have an unparalleled ability to deliver the most complicated and challenging projects. The key market sectors include medical infrastructure, food procession units, industrial infrastructure and prefabricated buildings.

Urban Design Solutions: To make urban areas more attractive and functional, the company undergoes a wide range of planning and research of physical geography, social feasibility, economic attainability, and environment of the area. To make a particular urban area attractive and sustainable, urban architects focus on proactive design with the management of private development through recognized planning techniques and other legal advancement controls.

2. Engineering Services

Shiva Group also focuses on conceptual, basic, and detailed design and engineering services like building services, pipelines & infrastructure, mechanical redesign, process automation, electrical, instrumentation and process control, engineering analysis, civil, structural & architectural services, computational fluid dynamics, and finite element analysis. Other services consist of Structural engineering, electrical engineering, P.H.E, M.E.P, Site Survey, and soil investigation.

3. Project Management Services

Shiva Group also offers top-notch Project Management services. The successful project management service offered by Shiva Group concentrates on the three prime issues of time, cost, and quality. The company plans, draws, implements, guides, constructs, and maintains the complete project of the client.

It manages everything from start to finish. Under project management services, it offers project planning, process engineering, procurement, and risk management, and safety advisory services.

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4. Interior Design Solutions

The company recreates living as well as business spaces. It has delivered many projects of interior designing including institutional buildings, residences, corporate offices, and the hospitality industry.

Its experts create and design the perfect dream furniture as per the requirements of the clients. No matter what kind of furniture a client needs, whether it is for office or house, Shiva Group designs everything keeping in mind the space and budget.

USP OF THE COMPANY Shiva Group has an experienced team of creatives and consultants that always comes up with innovative ideas. The company stands out in the market because of the following reasons:

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Integration along with operational efficiency and excellence in the entire value addition chain Differentiation in delivery, quality, services & economy Quality and durable structure Low maintenance and sustainable Cost-effective services Furthermore, the company is opening information-driven bits of knowledge and new design tools by finding mixture approaches to team up and liberate inventive design solutions.

CLIENTELE OF THE COMPANY Shiva Group is a customer-centric organization available for

SPOTLIGHT

any relevant services at all times.

A few of its esteemed clientele include Indian Oil Corporation Ltd, Airport Authority of India Ltd, Bharat Heavy Electricals Ltd, Gas Authority India Ltd, Bihar Industrial Area Development Authority, Infrastructure Development Authority, MARKFED, Bihar Medical Services & Infrastructure Corporation Ltd, Goa State Infrastructure Development Corporation Limited, Building Construction Department, Jharkhand Housing Board, Jharkhand State Building Construction Corporation Ltd, and Bihar State Building Construction Corporation Ltd.

The vision of the company is to build trusted, high-quality products and solutions in the Precision Engineering Industry that enhance the competitiveness of its clientele and improve the quality of life for people everywhere.

MISSION & VISION OF THE COMPANY

An incentive for its kin including clients, workers, providers, and different partners

“We commit ourselves to expand and enhance our value proposition for our clients by becoming “The Best In Our Domain.” We strive to stretch and transform ourselves relentlessly, smartly, intelligently, and ethically, to offer value that seems to be impossible for our competitors,” Mithilesh explained the mission of the company.

Additionally, the company wishes to situate itself as the world’s driving supplier of cutting-edge, savvy, climate cordial consultancy arrangements. It follows certain values: Solid obligation to a perfect climate

He further added and said, “A failure to understand your market is one of the top reasons why businesses fail. If you want any chance of success, you need to thoroughly research your target market before launching your business. This will help you identify important attributes such as the price point and marketing messages that will appeal to your target audience, as well as if there is even a need for your big idea in the first place. The better you understand your target market, the easier it will be to avoid costly misfires.”

Effectiveness and greatness in the entirety of its cycles

DEFINITION OF SUCCESS

ADVICE FOR BUDDING ENTREPRENEURS Mithilesh shared a piece of advice for budding professionals and said, “Entrepreneurs should do hard work with honesty and learn how to deal with team and customers.”

According to Mithilesh, success is not just about money or social status, it’s about being less stressed, and more peaceful and happy. It’s also about overcoming obstacles and embracing challenges. He also shared his secrets to success. According to him, time management, a positive attitude, and the behavior of accepting the challenges can lead to success.

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Category: Education

Being in the Professional Services sector for years has helped Texila understand every aspect of the education industry.”

SAJU BHASKAR S P Founder & President Texila American University Consortium

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SPOTLIGHT

TEXILA BRINGING EDUCATION TO LIFE BY PUSHING FORWARD THE BOUNDARIES OF KNOWLEDGE

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exila Education Global Holdings (TEGH) is motivated by its core values, ethics, expertise, and leadership through its brands and affiliates namely Texila American University Guyana, Texila American University Zambia, and University of Central Nicaragua. It is one of the most trusted names in offering diversified educational programs like Medicine, Allied Health Science, Business and Management, Professional Development Courses, Short Term Courses, and many more.

TEGH through its brands has been developing great minds in the field of medicine for more than a decade. Represented by a tradition of innovation and research, it is breaking new grounds, pushing forward the boundaries of knowledge and making an impact on the students’ lives. It wishes to continue this tradition for a future that will define its work and recognition at the international stage.

Being in the Professional Services sector for years has helped Texila understand every aspect of the education industry, thereby enabling it to develop the curriculum of global standards, create great process systems called

“Texila Business Systems” including managing its own software solutions to perfectly suit the needs of the industry – scaling every nuance of business’ operations, processes, and strategic needs.

Texila India operations has been offering KPO services in the educational sector to its partner universities across the globe.

TEXILA EDUCATION GLOBAL HOLDINGS Texila is a leading innovator in the field of education and has been operating education institutions in 4 different continents since 2010. Texila Consortium till now has graduated more than 3000+ students from over 50+ nationalities since its inception in 2010.

With over 10 years of experience, Texila has been committed to developing, offering, and investing in innovative programs, facilities, and operations within the fields of education and technology in North America, South America, India, and Africa. The group brings together a diversity of knowledge and experience with senior leadership from around the world, serving as experts within medicine, education, research, health information technology, business strategy development, leadership, and management.

In 2020, Taksha SmartLabz, an online education services Company was launched. The objective is to partner with wider brands of Education institutions from North America, the United Kingdom, Continental Europe & Asia to offer programs jointly with them on the online space.

SmartLabz also is providing online tutoring to students in few countries. There are also plans of launching online K-12 Schools with American and British Curriculums.

The company has been operating out of Dallas, Texas, and India.

MEET THE LEADERS As the Founder and President of Texila American University Consortium, Saju Bhaskar has a deep understanding of the challenges of leading a major educational institution.

His leadership skills, technological prowess, and stewardship have strengthened Texila’s culture of innovation. With his futuristic leadership, he has expanded the university’s verticals and enhanced its global reach over the years.

Mr. Bhaskar oversees the development, planning, target setting, auditing, and reviewing processes of the entire congregation. With his impeccable work ethics, he has inculcated a strong value system in the organization.

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Category: Education

Another prominent personality who is instrumental in Texila’s growth from conception to reality is Chithra Lakshmi Saju. She is the Co-Founder and Executive Vice President of Texila Consortium.

With her vast experience in the field of Finance, HR, Strategic Planning, Team Leadership, and Gap Analysis & Planning, Chithra has played a vital role in devising the university’s vision and strategy.

Mrs. Lakshmi oversees the Global Accounting and Finance Operations of the group. She also facilitates the smooth and flawless functioning of the day-to-day activities of the organization.

TEXILA & ITS GLOBAL PRESENCE With a presence in three continents (including South America, Africa, and the Middle East) and international partnerships, Texila American University (TAU) is the world’s leading university. Since 2010, Texila American University has been offering rigorous academics, cutting-edge research, and leadership across the continents. Its campuses are a driving force for innovation and discovery which serve local, national and global communities in many ways.

Currenty, it trains over 5000 students from across 70+ countries. This diversity greatly enriches the collaborative learning experience by giving students the opportunity to gain a global perspective and develop cross-cultural communication skills. In addition, students build a global network of like-minded peers and educators.

BIGGEST OPPORTUNITY FOR THE COMPANY “There is a strong need for the Edtech Space and Online Learning Platform and we are the pioneers in the online education where we are currently ensuring that we have the highest retention of students enrolled into the Online Programs (78%) while the industry

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SPOTLIGHT standard is benchmarked at below 60%. The services we offer, the systems put in place, and the processes we follow, make us unique among the league of other service providers,” stated Saju Bhaskar.

MISSION AND VISION STATEMENTS Inspired by “Takshashila”, the world’s first Centre of Learning, Texila aims to make education accessible to all.

As a top international university, Texila American University aims to play a foremost role in research and teaching. It is committed to providing high-quality education that is crucial for a healthy, sustainable, and prosperous world.

The mission of the group is to excel in a wide range of medicine and non-medicine disciplines with highquality research and teaching. It is focused on achieving the maximum impact on the students and other stakeholders with close collaboration with regional, national, and international partners.

TAU Consortium endeavours to instill the highest ambitions for quality and integrity among its various members. It focuses on discovering and disseminating knowledge and educating the next generation of doctors and healthcare professionals.

PURPOSE STATEMENT Saju Bhaskar proudly stated, “Our Purpose statement is the reason we exist. Our constant efforts to adhere to the same and percolate till the last mile in the organization have helped the brand to grow.”

The company ensures that its businesses empower citizens around the world to lead an inspired and productive life in whatever sphere of business it operates. It achieves success and milestones through the collaboration of highly dedicated teams, extremely skilled professionals, innovative technologies, fearlessness & effective utilization of resources.

CHITHRA LAKSHMI

Executive Vice President, Texila

VALUE OF TEAMWORK

CORE VALUES

As a team, the organization believes in collective intelligence which is the key to its organizational success. It has a greater level of control over decisions. The strong leadership team put in place ensures the smooth functioning of the operations and the goals.

TAU’s actions create value for stakeholders thereby benefiting the community at large. It values sustainable growth that promotes profitability to fuel its global aspirations.

The company has clearly defined its culture & values which helps in maintaining the team ethos.

CULTURE AND VALUES At TAU, the company is united by its values of Respect, Honesty, Integrity, and Excellence. Through its actions, the company lives these values, and it is against them that it holds itself and others accountable. At TAU, the company fosters a value-driven culture – one that is built around relationships and community, mutual respect, diversity and inclusion, and a strong commitment to ethics and integrity, collaboration, creativity, and innovation.

The company believes that every individual has a role to play in bringing its values to life. TAU lives its values every day through the positive, supportive, and meaningful relationships it creates with peers and the community.

The company values: Customers as they are the centre of all the activities Leadership without a title Innovation in work & creativity in thought Integrity, transparency, honesty & ethics

THE RENOWNED RECOGNITION Saju Bhaskar, President of TAU received the Most Promising Entrepreneur of the Year Award in 2020.

TAU Consortium is committed to learning and creating considerable value to the education industry.

In the last few years, it has invested in business diversification and globalization, enabling the company to evolve and grow in the education industry.

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BUSINESS

CAN

AFFILIATE MARKETING BE A SIDE HUSTLE? “Affiliate Marketing has made businesses millions and ordinary people millionaires.”

-Bo Bennett

Did we just mention that affiliate marketing is a billion-dollar industry? Well, it is!

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one are the days when people used to stick to one single job. Life is a constant evolution and things transform with time. Technological advancements are enabling faster change and progress and prompting people to engage themselves in multiple endeavors.

People are scuffing to acquire easy revenue and broaden their disposable incomes. In that case, affiliate marketing finds its space. Affiliate Marketing is breaking barriers with the successful outcomes it can bring to the table.

But, Is Affiliate Marketing a good side hustle? Well, it certainly can be!

To put it in simple words, Affiliate Marketing is a perfect way to fill your pockets with that extra little money. But, if you dig deeper, affiliate marketing can do wonders if you invest time and effort into it.

Before hitting the benefits, let’s understand the meaning of affiliate marketing.

Affiliate marketing is an online sales campaign that lets you reach the target audience and sell the

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products to them on behalf of the product owner.

With every sale or recommendation of the product, you earn a commission.

To summarize, Affiliate marketing is simply helping other companies sell their products or services online- and getting a paid commission to do so!

Seems easy? If yes, take a glance at its benefits!

HOW DOES AFFILIATE MARKETING WORK? As stated earlier, affiliate marketing is simple. It is a six-step process:

The affiliate and the business get into a relationship directly or indirectly (through a third party).

The affiliate shares the product/service of the business to their network.

Potential customer engages with the affiliate and the link.

Customer lands on the business landing page to make a purchase.

Customer makes the purchase.

The business gets the sale i.e. revenue and the affiliate marketer receives a commission.

A Company Finds Affiliates

Customer Makes a Purchase

Business Gets a Sale

Affiliate Shares Required Links

Customer Visits The Landing Page

Customer Engages With Link

Affiliate Gets A Commission

AFFILIATE MARKETING AS A SIDE HUSTLE If you are thinking to be an affiliate marketer and think of it as a side hustle then it can certainly be the one. The benefits of affiliate marketing are vast.

There are no limits to what you can achieve with this exciting revenue model.

Reasons that make it a beneficial side hustle are:

An Extra Source of Income

Affiliate Marketing can be your best bet to make passive income. However, you also need to keep in mind that starting affiliate marketing requires dedication and continuous efforts. Once, you learn how to do it, you master the art of doing affiliate marketing.

Exposure to the digital world

No expertise is required to do this marketing. In fact, it can teach you a lot about online business.

Maximum Flexibility

You are not under any pressure to meet a fixed number of sales. Do it when you want to. There are no rules and regulations that you need to adhere to. It is all about you, your time, and how you manage everything.

No Big Investments

You don’t need a big investment to start. In fact, initial days require no investments at all. You can use a myriad of techniques, from creating a blog to increasing social presence, there are a lot of strategies you can think of. Generate good profitable leads through the word of mouth.

Process Repetition & Success

built in a day. You need to invest time, hard work, patience, and most importantly, dedication to excel in this business.

You have to put in extra efforts and build the foundation of your affiliate marketing business for a few months to reap the benefits. So, yes affiliate marketing can be a full-time job if that is where you want to take it.

AFFILIATE MARKETING CAN BE CHALLENGING TOO Time is everything. It takes time to build anything great and worthy. To put it in straightforward terms, affiliate marketing takes time. Some people start this business with great enthusiasm, if they don’t see results for a few months, they quit. Unfortunately, the irony is people quit affiliate marketing right before they start reaping benefits.

Patience is a virtue. Affiliate marketing requires a lot of patience. You have to trust and keep faith in your business today. It takes months to witness the actual benefits of your hard work. Patience.

Consistency. Hard work. Well, that’s about it really.

TO WRAP IT UP

Affiliate marketing is not a small business. You need to get in with all your time, energy, and patience to reap the benefits. Don’t forget “Affiliate marketing is an excellent opportunity if you truly believe in the value of the product you’re selling.” Affiliate marketing can be your next best career choice.

IT CAN BE MORE THAN JUST A SIDEHUSTLE TOO!

Affiliate marketing can be a job, a great business model, a passive income powerhouse. It can be much more than a side hustle. But remember, Rome wasn’t

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Category: Internet Exchange

DE-CIX

INDIA’S LARGEST INTERCONNECTION PLATFORM

The company’s ethos has always been to make the internet an easily accessible network and to make Digital available for Everything to Everyone.”

SUDHIR KUNDER

Country Director, DE-CIX India

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ecent events have significantly altered our appetite for internet bandwidth. Access to fast and dependable internet access is more important than ever. Businesses have begun to transform themselves by utilising Internet Exchange Points.

An Internet exchange point like DE-CIX is a physical location where Internet infrastructure companies like ISPs and CDNs connect. These locations allow network providers to share transit outside of their own networks. Companies with a presence in an IXP can reduce latency, improve round-trip time, and lower costs.

In the span of four years, DE-CIX India has grown into the largest Internet Exchanges in the country, focusing on providing premium Interconnection Platform Services and Operating a wide range of Carrier and Data-Center Neutral Exchange, as well as Interconnecting a large number of Internet Service Providers (ISPs), Content Delivery Networks (CDNs), Over The Top (OTT) players, DNS root servers, national and international Telco’s networks, and Social Media Networks in all major metropolitan areas.

DE-CIX India is powered by DE-CIX, the operator of the world’s largest Internet Exchange in Frankfurt (Germany), with 10.8 terabits per second of data throughput.

DE-CIX India is a Data Centre and Carrier Neutral Internet Exchange with a nationwide licence and the only Compliant Service Provider in India. DE-CIX India operates four Internet Exchanges in India, including Mumbai, Delhi, Chennai, and Kolkata.

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DE-CIX Mumbai: Asia Pacific‘s Largest Internet Exchange Point, amongst 153 exchanges in 29 countries.

MEET THE LEADER Sudhir Kunder is the company’s Country Director, and he has over 27 years of experience in a variety of fields. He has made contributions to the fields of telecommunications, FMCG, retail, and information and communication technology. His areas of expertise include business management, strategic planning, partnership management, and service management. He is in charge of developing the company’s strategic policies and monitoring progress toward goals.

SERVICES PORTFOLIO As the largest Internet Exchange provider, it strives to provide best-in-class global services to its customers. Some of the services provided by the company are as follows: 1. Peering Services DE-CIX India provides networks with secure Internet Peering Services. Acting as a facilitator for networks enables them to reap the benefits of peering without manually negotiating agreements with one another. Networks can improve their offerings by gaining access to its content-rich interconnection platform. It could be a game-changer for networks, with improved latency, lighting speed, access to local Peer-to-Peer traffic, and significantly lower transit costs.

Networks interconnecting at DE-CIX Mumbai can easily bypass approximately 90 percent of Internet traffic due to direct connections with Content Delivery Networks (CDN’s), Internet Service Providers (ISP’s), Video streaming services (OTT & IPTV’s), DNS Root Servers, and Social Media networks, among others.

DE-CIX India’s Standard Product offers both Public Peering (Route Server Peering) and Direct Peering (Bilateral Peering or Multi-Lateral Peering over Exchange) Services.

2. DirectCLOUD Services DE-CIX DirectCLOUD Service from India provides customers with a secure direct connection to cloud providers with guaranteed bandwidth. The company onboarded to four major cloud service providers (Oracle, Microsoft Azure, AWS, and Google Cloud), which account for approximately 92 percent of the Indian cloud space today.

The company intends to launch Microsoft Azure Peering Services (MAPS) in Mumbai and Chennai immediately and followed by Delhi and Chennai.

Under DirectCLOUD services, DE-CIX India offers: A Single Port that gives access to Multiple Cloud Providers.

A Secure Connection that bypasses the Internet; protected against DDoS attacks Guaranteed SLAs Measurable Quality

Stable Packet Routes IRRDB Filtering makes the network more secure and robust.

WHAT MAKES THE COMPANY DIFFERENT? There are other players in the market who provide only internet exchange services, but DE-CIX India is unique with their set of services under the Interconnection Platform, where Internet Exchange and Cloud Exchange coexist across the Single Access Port. DE-CIX India adheres to a completely customer-centric approach. Its points of presence are all in data centres, and it doesn’t have any point of presence outside the data centre ecosystem. This gives immense confidence to customers, both locally and internationally. As a result, there is reliability, robustness, resilience, security, and compliance.

FOCUS ON CLIENTS’ SATISFACTION AND NEEDS The Customer Delight vision was applied to all aspects of business, from customer acquisition to network and technology to marketing.

During the pandemic, DE-CIX India made significant investments in network resilience. One of the most important services that the company was able to provide to its customers was network availability.

It intelligently handled the massive demand that emerged as a result of the shift from working in offices to working from home.

During the cyclones, Tauktae (2021) and Nisarga (2020) hit Mumbai and impacted the major players in the interconnection industry, but DE-CIX services continued to function normally.

DE-CIX was able to acquire customers in large numbers, and achieve 1419G upgrades in one year thereby showing constant faith in DE-CIX services.

“When you have all the verticals kicking in with these kinds of fabulous numbers, you must have a very Stable, Robust, Dependable Network that is not only able to take care of the business’s usual needs but also future needs as well.

We always say, “DE-CIX is built for the future,” said Sudhir.

BIGGEST OPPORTUNITIES FOR THE COMPANY Uninterrupted Internet access was a lifesaver during the pandemic, but the infrastructure is required to make it happen. The resilience of the internet is increased by connecting various Infrastructure Providers, such as Network Operators, ISPs, and Data Centre operators, via Interconnection Platforms like DE-CIX, OTT, Auto, Edutech, Fintech, Gaming, BFSI, etc.

These are some of the industries that the company serves as a digital ecosystem service provider in India.

DE-CIX India has built an interconnection infrastructure consisting of 4 Exchanges, 15 Data Centres, and 460+ Network Connections (CDN, Internet Service Providers, OTT, Social Media, Telecom, etc.)

It has also built a Single Access

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Category: Internet Exchange

Port Service that reduces costs, improves network quality, and provides instant access to more than 80% of the connected networks.

DE-CIX India has been at the forefront of helping customers from India and other countries in the SAARC region. When it comes to innovation, the future will come from “5G (the heart): IoT (the hand): AI (the brain). Businesses of all sizes and ages are rethinking their activities and roles in the world as they approach a new era in global economics. DE-CIX makes interconnection easy anywhere and provides a digital triangle for edge interconnection.

THE POWER OF TEAMWORK What you have isn’t as important as what you do with what you have. A skilled team is always the most important thing, regardless of the size of the organization. It is thrilling to note that the phenomenal numbers that DE-CIX India has brought to the table in terms

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of managing growth and managing customers’ expectations are all due to the extraordinary efforts of the hardworking team.

“We introduced and successfully implemented several initiatives during a critical period for all of us as individuals and professionals, and we achieved a 300+ percent increase in revenue while maintaining the same organizational structure,” Sudhir explained.

ADVICE FOR ENTREPRENEURS Sudhir gave great advice to young professionals, saying, “Do what makes you happy because it is one of the simplest things to do.” When you find your passion, you devote your entire mind to it. You can achieve greater heights if you have consistent passion, enthusiasm, and vigour.

MILESTONES AND AWARDS DE-CIX’s untiring efforts as an internet exchange provider have been highly rewarded. The awards and milestones of the company are:

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MILESTONES 460+ networks, including networks in India and SAARC. DE-CIX Mumbai is the largest Internet Exchange in the Asia-Pacific Region amongst 153 IXs in 29 countries.

DE-CIX India has been named in Capacity Media’s Top 10 players helping the digital India vision to transform India into a digitally empowered society.

Launched a Single Access Number to get faster response times.

AWARDS “The Fastest Growing Interconnection Platform” Award from the Global Achievers Award 2021.

DE-CIX DirectCLOUD has been named “Cloud Innovator of the Year.”

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Category: Interior Design

DRAWZING DESIGNS A VIRTUAL DESIGN LAB BUILDING DREAM ABODES IN THE COMFORT OF YOUR SPACE

Tasting the satisfaction of being able to transform lives through transforming spaces, kept me marching forward to change more lifestyles for the better. Drawzing Designs was the product of this initiative.”

S. V. KRISHNAN

Co-Founder, Drawzing Designs

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here is no denying that translating a dream into a functional design comes with a lot of challenges. With the vision to bring internationally recognized styles and trends to the interior design scene in Chennai, a brand named Vibrant Spaces entered the world of interior designing. It started its operations in 2014 and has completed more than 1500+ projects so far. When pandemic jolted the entire nation, Vibrant Spaces decided to launch its E-design platform catering to interior design needs to overcome the shortcomings that it started facing while delivering offline services. The company started building its fully functional E-design space - Drawzing Designs. Despite the pandemic, through its virtual presence, it was able to drive the brand forward with the aid of Artificial Intelligence and modern technologies.

Drawzing Designs is India’s first virtual design lab that aims to provide one-of-a-kind Interior design services to people from all around the world. The company puts together a vibrant team of top-school designers, local artisans, and a well-equipped execution team to bring a hassle-free design experience to everyone’s doorsteps. It guarantees an experience of a lifetime with its AI design assistant, ‘SPAYCEI’, who stays with the client throughout an engaging design journey.

S.V. Krishnan is the Managing Director of the company. As a first-generation entrepreneur, the field of interior designing and real estate has always been truly intriguing for him. He develops

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and executes Drawzing Designs’ business strategies to help the company achieve its goals and objectives.

DESIGN SERVICES Drawzing Designs creates magic in any space with the snap of a finger. It promises 100% happiness by providing top-notch design services and designing aesthetic wardrobes and modular kitchens.

Whether it’s a dead space or an unassuming area collecting dust for years, Drawzing Designs can give a complete makeover and elevate the aesthetic appeal without disturbing the functionality of a space.

Drawzing Designs is an eco-conscious design endeavour.

It brings sustainability and authenticity to every design. Its work helps in lowering energy consumption, ensuring safe living, all while making the planet a better place.

Drawzing Designs understands the significance of using aesthetics to enhance the functionality of every space and therefore focuses on local artisans to uplift the design. It works with the best of artisans who have been in the business for generations, passing on their craft to their successors and giving quality work, spanning decades.

WHAT MAKES THE BRAND STAND OUT? The ability to choose from a multitude of designers, colours, furniture, decor items, and accessories based on the client’s budget, style, timeline, and from anywhere in India or the world sets Drawzing Designs apart from the rest.

Furthermore, the key factor that helped the brand to grow

was bridging the gap between clients and quality interior design solutions by introducing an AI design assistant, Spaycei, the first of kind- AI-driven Interior Design Mascot. This platform helps in delivering accurate and timely design services, which play a role of paramount importance in the interior designing field.

Spaycei asks a few questions regarding the space from the client and expects answers in return as per the design requirements. Then, Spaycei computes the cheapest design package based on the client’s style and requirements.

Once the client buys the package, Spaycei aids in meeting the perfect designer and accompanies them in the rest of the journey. The client can also choose to change the designer and once the designer is finalized, the client connects with the chosen designer from the comfort of their home over messages and video calls.

THE CLIENTELE Drawzing Designs serves home buyers, retail space owners, commercial, hospitality, and anyone looking for design solutions. Some of their clients include industrialists, doctors, charted accountants, engineers, cinema actors, and leading corporates.

The company constantly reviews its performance to ensure that no client is left unsatisfied and has a truly unique yet extraordinary design experience. The company hand-selects every interior designer across three experience levels ranging from talented newcomers to industry celebrities, to deliver out-of-the-box interior design solutions to its clients.

MISSION STATEMENT The mission of Drawzing Designs is to digitally penetrate not only the metro cities in India but also the tier 2 and 3 towns as well as districts and ensure nobody misses out on premium quality and easy interior design experience for their dream homes.

VALUE OF TEAMWORK When alone one can go fast, together we can go far. Teamwork predominantly influences a

company’s growth as it involves seamless coordination between several departments within the company to ensure operational efficiency. Drawzing Designs keeps its team engaged in various team activities like team lunches, dinners, tournaments to keep their spirits high and constantly motivated as a group.

DEFINITION OF SUCCESS According to S.V. Krishnan, “Success is when I have achieved satisfaction. I must be satisfied at the end of day with what I have managed to achieve and be happy when I look back at what I have done to achieve it.” He also stated, “There is no secret to success, it is achieved only by hard work and determination.”

ADVICE FOR BUDDING ENTREPRENEURS

not be afraid to take up responsibilities when needed,” S.V. Krishnan shared his advice for emerging entrepreneurs.

AWARDS & MILESTONES Drawzing Designs received the Aathma Nirbhar Bharat Award 2021 from IBARC Asia and Navyataa Foundation in the category of The Most Emerging Brand in Interior Design Solutions. Drawzing is also a member of CII, Nasscom, IGBC Green Council, and IIID. Drawzing Designs is emerging as the face of modern design solutions. Drawzing Designs’ promise to blend social networking with interior design to bring aesthetic, unique, and convenient design solutions make it one of the most promising brands in the field of interior design.

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Category: Organic Dairy

GIRORGANIC PROMOTING A HEALTHIER AND ORGANIC FOOD ECOSYSTEM

Aim of GirOrganic is to prepare food using ancient traditional methods.

We are true to tradition.”

NITIN AHIR

Co-Founder, GirOrganic

G

rowing up, we have shared an intricate connection with dairy products, especially with ghee and milk. Watching elders lathering up chappatis in pure ghee used to be a daily affair. Today, however, real concerns are raised about how milk, ghee, and other essential dairy products are produced. There is a well-renowned brand named GirOrganic that began its journey in 2019 with the primary aim of preserving the Gir breed of cows and providing their products to society. Today, GirOrganic is serving 100% organic products to thousands of families in Gujarat and across India.

GirOrganic is a dairy farm in Gujarat spread across 400 acres of organic certified land. Providing a natural habitat and ecosystem for the cattle, crops, and natural products, GirOrganic farm has over 350+ Gir cows. The fodder for the Gir cows is made using a blend of 10 different varieties of plants that are grown on the farm itself.

GirOrganic is a family-run business promoted by Nitin Ahir, in collaboration with his uncles and elder brother. Nitin developed a keen interest in farming and cattle rearing at a very young age spending a lot of time with his grandfather who owned huge farmlands. With a B-Tech in dairy technology, Nitin took a plunge into this field and established GirOrganic. Nitin Ahir sets the strategic direction of the company. He is responsible for decision-making and creating strategic business plans for GirOrganic.

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WHAT MAKES THE BRAND UNIQUE? GirOrganic spreads happiness, the organic way. It believes in conserving mother nature through natural practices. Cattle are nourished with love and the first right on the cow milk is given to its calf. Some of the distinctive qualities that set GirOrganic apart from similar players in the market are: Hormone Free Gir Cows Cows at GirOrganic are fed with home-grown organic fodder. They aren’t injected with any antibiotics or hormones.

Fresh and Untouched Pure Milk GirOrganic milk is 100% pure and untouched. To ensure that, the company has imported DeLaval Milking machine from Sweden.

After the automated milking process, the milk is collected in the collection center. It is then chilled to 4 degrees centigrade immediately.

Organic Fodder For Cows Following age-old practices of farming, the company grows its own fodder for cattle. In the daytime, they are allowed to roam freely under the Sun to ensure that milk comes from healthy and stress-free cows.

ORGANIC AND PURE DAIRY PRODUCTS GirOrganic delivers certified organic products to the kitchen for the holistic wellbeing of all. It brings pure & organic A2 products directly from the farm to the home. Some of its products are:

A2 Pure Ghee Ghee is Ayurveda’s most treasured food. GirOrganic understands the nutritional benefits of Ghee and thus provides Ghee in its purest form. GirOrganic’s A2 Pure Ghee is obtained from a special species of cow, Gir cows. When compared to other breeds of cows, Gir cows produce more and superior quality of milk, which eventually yields the best Gir cow A2 ghee.

GirOrganic uses the Vedic Bilona Method to prepare the ghee. Since the times of Krishna, Bilona is the most natural process of extracting ghee in its purest form. Bilona is a hand-operated method to process ghee with thyme.

A2 Gir Cow Milk A glass of GirOrganic’s A2 Gir Cow Milk contains 9 essential vitamins and minerals and is no less than an energy drink as it instantly increases the metabolic rate and provides energy, that helps beat morning fatigue, and makes anyone feel fresh and healthy.

Cold Pressed Groundnut Oil Groundnut oil is not just an excellent source of Vitamin E but also helps in improving heart health, and maintaining the ideal blood sugar level. GirOrganic believes in practicing organic and traditional methods such as Kachi Ghani/ Kolhu/Chekku to produce the finest quality oils. The groundnut seeds are crushed with a wooden axis and then grounded at a low temperature to retain their nutrients and health benefits.

Cold Pressed Groundnut oil is rich in nutrients as it is free from chemicals and obtained through traditional methods and is comparatively healthier than refined groundnut oil.

CORE VALUES AND BELIEFS

Respect For Nature: Keeping nature as first priority by producing non-GMO, chemicals & pesticides free products.

Care and Health: Check up of cattle by veterinarians and crops by agriculture experts periodically.

100% Natural: Preparation of each product from naturally gifted sources.

GirOrganic follows the “Farm to Tray” principle. It has created a natural ecosystem for the cattle and crops at the farms that allow the production of various products in their organic form. Its core values and beliefs are:

Scientific & Traditional: Implementing modern techniques with traditional principles.

Self Sustenance: Sustaining on its own through its valuable assets like land, cattle, and complete cycle.

The mission of the company is to build health-enriching organic products and maintain the schemes of nature. The company strives to gift

better health to all the citizens.

The vision is to contribute in making a healthy and diseasefree India. The company wants to spread happiness in an organic way by excelling in providing organic products. It aspires to become a global leader in creating a healthy environment, society, and economics the natural way.

GirOrganic is a Certified Organic Farm-to-Kitchen products company.

It is providing one of the finest and purest organic dairy products in India and is on its way to becoming one of the most trusted and leading brands.

MISSION AND VISION STATEMENTS

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FINANCE

MUTUAL FUNDS THE RISK WORTH TAKING

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here are many questions and doubts whenever you think of investing your money and that is totally understandable and inevitable as one cannot be impulsive when it comes to investing their life savings. Today’s India is a beehive of financial activity, offering different types of investment opportunities covering a wide spectrum of investment avenues. You can simply keep cash at home or opt to invest in Insurance plans, Mutual funds, Fixed deposits, PPF, small savings accounts, and many more.

Each of these investment avenues has its own characteristics and it is up to you to decide where to invest money and utilize these avenues in a way that they can help you to achieve your financial goals. While you do this, remember to keep in mind your need for liquidity, wealth creation, parallel sources of income, the safety of capital, and life insurance.

BEGINNERS AND MUTUAL FUNDS

When it comes to beginners, Mutual funds are a very popular investment. It offers you the benefit of investing indirectly into stock markets through the expertise of professional managers. Being occupied with your job, or business, you might not get the time to follow the stock market and make any direct investments. This is the part where mutual funds can prove beneficial. You have a number of choices such

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as equity mutual funds, debt mutual funds, balanced funds, and other such instruments.

Mutual funds provide opportunities to take care of liquidity, income, growth, and safety. You also have plans based on your income and growth options, moreover, you can select an option that suits your financial goals and risk-taking abilities.

UNDERSTANDING MUTUAL FUNDS

A mutual fund is an investment where many investors put their money to earn returns on their capital over a period. This structured fund is managed by an investment professional known as a fund manager or portfolio manager. It is his/her duty to invest the money in different securities such as bonds, stocks, gold, and other assets and seek to provide potential returns. The gains (or losses) on the investment are shared collectively by the investors in proportion to their contribution to the fund.

Mutual funds are often classified by their principal investments: money market funds, bond or fixed-income funds, stock or equity funds, or hybrid funds.

Funds may also be categorized as index funds, which are passively managed funds that track the performance of an index, such as a stock market index or bond market index, or actively managed funds, which seek to outperform stock market indices but usually charge a higher price. Primary structures of mutual funds are open-end funds, closed-end funds, and unit investment trusts.

MUTUAL FUNDS AND ASSETS

There are various types of Mutual funds in India based on investing in particular kinds of assets.

They are an appropriate choice if you want to invest for long-term goals such as retirement planning or buying a house as the level of risk comes down over time.

DEBT FUNDS Debt funds invest in assets like government securities and corporate bonds. These funds aim to offer reasonable returns to the investor and are considered relatively less risky. These funds are ideal if you aim for a steady income and are averse to risk.

COMMODITY MUTUAL FUNDS These are mutual funds that invest in raw materials, agricultural products, or precious metals like gold, silver, energy sources like oil and natural gas.

EQUITY FUNDS Contrasting debt funds, equity funds invest your money in stocks. Capital appreciation is an important objective for these funds. But since the returns on equity funds are linked to market movements of stocks, these funds have a higher degree of risk.

HYBRID FUNDS Hybrid funds invest in a mix of both equity and fixed-income securities. Based on the allocation between equity and debt (asset allocation), hybrid funds are further classified into various sub-categories.

MUTUAL FUNDS AND ASSETS DEBT FUNDS

EQUITY FUNDS

COMMODITY MUTUAL FUNDS

HYBRID FUNDS

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FINANCE MUTUAL FUNDS AND STRUCTURE

Mutual funds are also based on structure. Primary structures of mutual funds are open-end funds, closed-end funds, and unit investment trusts.

OPEN-END FUNDS An open-end fund (or open-ended fund) is a collective investment scheme that can issue and redeem shares at any time. An investor will generally purchase shares in the fund directly from the fund itself, rather than from the existing shareholders. The term contrasts with a closed-end fund, which typically issues at the outset all the shares that it will issue, with such shares usually thereafter being tradable among investors.

The price at which shares in an open-ended fund are issued or can be redeemed will vary in proportion to the net asset value of the fund and so directly reflects its performance.

CLOSED-END FUNDS A closed-end fund (CEF) or closed-ended fund is a collective investment model based on issuing a fixed number of shares that are not redeemable from the fund. Unlike open-end funds, new shares in a closed-end fund are not created by managers to meet demand from investors. Instead, the shares can be purchased and sold only in the market, which is the original design of the mutual fund, which predates open-end mutual funds but offers the same actively-managed pooled investments.

UNIT INVESTMENT TRUSTS A unit investment trust (UIT) is an exchange-traded mutual fund offering a fixed (unmanaged) portfolio of securities having a definite life. Unlike open-end and closed-end investment companies, a UIT has no board of directors. A UIT is registered with the Securities and Exchange Commission under the Investment Company Act of 1940 and is classified as an investment company. UITs are assembled by a sponsor and sold through brokerage firms to investors.

WHY MUTUAL FUNDS?

Mutual funds are a safe investment if you understand them. Investors should not be worried about the short-term fluctuation in returns while investing in equity funds. You should choose the right mutual fund, which is in sync with your investment goals, and invest with a long-term horizon.

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Before you invest, it is advisable to do your research and read more about mutual funds. There are several types of mutual funds suitable for different kinds of investors such as aggressive, moderate, and conservative.

One of the biggest mutual fund benefits is that you have the opportunity to earn potentially higher returns than traditional investment options offering assured returns. This is because the returns on mutual funds are linked to the market’s performance.

So, if the market is on a bull run and it does exceedingly well, the impact would be reflected in the value of your fund. However, poor performance in the market could negatively impact your investments.

Unlike traditional investments, mutual funds do not assure capital protection. So do your research and invest in funds that can help you meet your financial goals at the right time in life.

HOW TO INVEST?

These days, investing in mutual funds has become easy. You can even do it right where you are sitting.

Following are the steps you can follow to begin your investment journey: DECIDE AND FIX AN INVESTMENT GOAL You really need to do this as it helps you decide how much you can set aside towards investing. Your investment should have a definite purpose.

CHOOSE THE RIGHT FUND TYPE Mutual funds are a vast concept to understand. You can take experts’ advice to understand different mutual fund types.

SHORTLIST AND CHOOSE ONE MUTUAL FUND There is an infinite number of fund schemes available.

You need to thoroughly analyze and compare them to pick the right investment scheme.

INVEST IN MULTIPLE MUTUAL FUNDS If you are a risk-taker and wish to diversify your portfolio, consider investing in more than one mutual fund.

KEEP KYC (KNOW YOUR CUSTOMERS) DOCUMENTS UP-TO-DATE KYC is a government regulation to identify and verify the identity of a person to prevent money laundering.

Always keep your KYC updated.

TO WRAP UP

Investing in mutual funds is one of the easiest paths to achieving your financial goals on time. But before you invest, take a proper amount of time to go through the different fund options. Don’t invest in a fund just because some acquaintance of yours has invested in it. Analyze your goals and invest accordingly. If required, you can approach a financial advisor to help you make the right investment decisions and achieve your financial goals.

ACTIVATE INTERNET BANKING Investments in mutual funds via net banking are an easy and straightforward process. Although, mutual funds allow investments through debit cards and cheques as well.

SEEK ADVICE FROM A FINANCIAL ADVISOR As mutual funds can be complex to understand, seeking advice from a financial advisor can do wonders.

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Category: Organic Marketplace

KERALA NATURALS PERMEATING THE AROMA OF KERALA WORLDWIDE THROUGH ORGANIC PRODUCTS

Kerala Naturals is distributing and exporting several natural products to over 2,00,000 customers in more than 100 countries.”

MATHEW JOSEPH Proprietor, Kerala Naturals

K

erala, the Spice Garden of India, offers an array of spices. Since ancient history, the flavor of Kerala’s spices has been lingering long in one’s memory. The fragrance of refined spices awakened the curiosity of Mathew Joseph to start a venture that can offer natural and organic spices & herbs at the global level.

Headquartered at Kadanad, a small village of Kottayam, “Kerala Naturals” is a sole proprietorship firm. It was founded in 2012 with the aim to offer premium quality, pure, and fresh natural herbs, spices, and Ayurveda products worldwide at a moderate price.

Kerala Naturals retails and distributes organic products in different Indian and foreign marketplaces.

Today, it is successfully providing a diverse range of natural products to over 2,00,000 satisfied customers in more than 100 countries.

Mathew Joseph is the Proprietor of Kerala Naturals. Before starting Kerala Naturals, he was working with Global Ayurveda Magazine which helped him to realize the importance of natural and organic products. He finally decided to start his own venture Kerala Naturals in 2012. He handles the entire management and overall operations of Kerala Naturals.

PRODUCTS OFFERED BY THE COMPANY Kerala Naturals provides 99.9 percent pure & organic products, spices, herbs, handicrafts, and beauty products. It provides its products and services under 3

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different brand names Kerala Naturals, Preethy’s Boutique, and Kanan Naturale. Kanan Naturale provides a comprehensive range of natural products like Dried and Seedless Imli, Black Pepper Powder, Stingless Bee Honey, Long Pepper, Wild Honey, Amla powder, Raw Turmeric, Dry Ginger Powder, Fenugreek to name a few.

Preethy’s Boutique offers a broad spectrum of traditional and ayurvedic products like Red Sandalwood Powder, Henna Powder, Hibiscus Flower Powder, Kumkumadi Thailam, Multani Mitti Powder, Orange Peel Powder, Indigo Powder among others.

HERBPEDIA: INGREDIENTS USED BY THE COMPANY The company uses pure and powerful ingredients to deliver best organic products to its customers. Some of the key ingredients that the company uses are Ficus Microcarpa, Red Sandal Wood, Sappan Wood, Linseed, Black Salt, Common Salt, Fullers Earth, Iron Pyriter, Shukti Bhusma, Cuttlefish Bone, Quartz, Castor Oil, Sugar Candy, Mustard Oil, Asafoetida, and Red Orpiment to name a few.

WHAT MAKES THE BRAND UNIQUE? Kerala Naturals provides pure and fresh natural products collected directly from farmers of different areas without using any preservatives and flavors. The sole objective is to give best and export quality products. It gives three quality checks in order to ensure that customers get the best of all

and that’s what sets Kerala Naturals apart from the rest.

THE CLIENTELE Kerala Naturals products are completely natural and organic.

It does not target any specific age group. It is liked, loved, and preferred by people of all age groups. Kerala Naturals understands the importance of building the trust and loyalty of customers. The company ensures that its customers get the best and fine products. It always puts the customers first and tries to maintain a healthy relationship by taking frequent feedback and queries.

MISSION & VISION STATEMENTS The mission of Kerala Naturals is to provide the best quality natural and organic products at a suitable and affordable price. Customer satisfaction is the key factor that the brand takes into consideration.

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Category: Organic Marketplace

Quality Assured Products. The vision of the company is to come up with more natural products for the customers as per their needs and requirements.

VALUE OF TEAMWORK Mathew proudly gives credit to his team for the success of Kerala Naturals. He encourages teamwork in the company to give each and every employee a greater sense of belonging and recognition.

Furthermore, Kerala Naturals provides employment opportunities to women, enabling them to become self-sufficient. The team at Kerala Naturals comes up with new and innovative ideas that contribute to business efficiency.

Good interaction with customers, ability to learn new things and their combined effort help the company to grow in the market.

BIGGEST CHALLENGE FACED BY THE COMPANY Taking a risk to achieve certain goals and objectives requires the courage to face the fear of uncertainty. Kerala Naturals is situated in Kadanad, a small remote area in the Kottayam district of Kerala.

Starting a business in such an area was not at all easy. There were many risks involved. The continuous and untiring efforts of Mathew Joseph and his team helped them overcome all the hurdles and hindrances. Kerala Naturals has recently opened a new branch in Bangalore to expand its business operations.

“No matter how difficult the path gets, we grow through the process and become more resilient and confident,” stated Mathew.

ADVICE FOR ASPIRING ENTREPRENEURS According to Mathew, one should believe in the mantra of ‘Think big, dream big’. Mathew shared his advice for aspiring entrepreneurs and said, “Aspiring entrepreneurs should be daring and risktaker and provide top-tier services.

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Customers are the top priority of every business. Entrepreneurs should listen to their feedback and be open. Additionally, they should also utilize their creative ideas in the best and fullest way.

THE SECRET TO SUCCESS Mathew believes in the success mantra of “Never Give Up”. He says, “Persistence is very important. You should not give up unless you are forced to give up. You shouldn’t do things differently just because they’re different. They need to be better. Pay attention to negative feedback as it incredibly helps in business improvement.

Like the people you work with as it unleashes creativity, increases productivity, and improves efficiency.”

In the next five years, Kerala Naturals aims to ensure faster delivery of its products and increase customer satisfaction. Furthermore, it also plans to expand its operations in different states of India and set its footprints at the global level.

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Category: HealthCare

PRACTO HELPING BILLIONS LEAD HEALTHIER LIVES

We try to find ways in which we can simplify healthcare for both the consumers and the doctors.”

SHASHANK ND

Co-Founder & CEO, Practo

D

octors are qualified experts. They go through years of medical education and training to provide treatment and advice to diagnose the problems.

Founded in 2008, Practo is one of the fastest-growing healthcare platforms that connect millions of patients with hundreds of healthcare providers around the globe. Practo provides a singular platform to customers to book an appointment, get the test reports, take online consultations from highly qualified doctors and order specific medicines as well.

Practo aims to connect fragmented healthcare communities with millions of patients. It has made information more accessible by creating a single platform that allows doctors to list their services and manage patient interactions and provide an array of services to patients. From period doubts & pregnancy to depression & anxiety, from acne & skin issues to fever and other health-related problems, Practo provides doctors in all specialties like Dentists, Dieticians, Physiotherapists, Surgeons, Orthopedists, Physicians, among others.

Today, Practo has almost 2,00,000 healthcare professionals on its platform and is present in many countries like Singapore, the Philippines, Indonesia, Brazil, and India.

While others were busy hunting for jobs, Shashank ND was thinking to begin his entrepreneurial journey in the healthcare sector. He

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Co-Founded Practo along with his friend, Abhinav Lal. After facing a difficult healthcare situation in his personal life, Shashank identified the existing gaps that could easily be filled with the help of advanced technology. From creating and developing a new software for doctors, to building India’s first integrated healthcare company, Shashank has been tirelessly working on Practo’s fundamental vision of making healthcare simpler, more accessible, and convenient for all.

WHAT MAKES THE BRAND UNIQUE? Practo’s approach to healthcare makes it unique in the healthcare industry. It provides high-quality, trusted, and accessible healthcare to all. It follows three essential principles:

1. CONNECT

Practo understands healthcare goes beyond signs, symptoms, diagnosis, and treatment. The company establishes a deep connection between doctors and patients that leads to continuous care and better outcomes.

2. TRUST

Practo works on trust. It is aware of the responsibility placed on the platform by 30 crore+ patients and over a lakh doctors. Practo consistently takes care of everything and does everything possible to uphold the trust.

3. TRANSPARENCY

Practo believes in full disclosure.

It communicates openly and honestly and holds itself to the highest ethical standards.

OFFERINGS OF THE COMPANY Extensive and comprehensive medical directory with detailed and verified information about more than a lakh doctors across India Online appointment booking at over 9,000 leading hospitals and clinics with doctors using Practo Prime Online consultation with trusted and highly experienced doctors across 20+ specialties Plus, subscription-based health plans, that provide unlimited online consultations with doctors in all specialties at any time Ray, Practo’s powerful practice management software, which is used by 10,000+ clinics Insta, a full-stack Hospital Management System Solution to monitor and control moving pieces of the hospital easily.

It is trusted by 500+ clients across 1,200+ facilities Diagnostic Tests through Practo Associate Labs to get samples collected from the comfort and safety of one’s home Medicine delivery by a network of verified pharmacies across India

DATA SECURITY Practo is a secure platform. Each product is designed to protect data security and privacy.

Anything shared on Practo is completely secure and private.

Practo gives an unprecedented level of privacy to the data.

Everything is protected with multiple layers of encryption (256-bit encryption over the network).

Practo enables two-factor authentication to prevent unauthorized access.

Remote logout fends off suspicious logins. Whenever a new device gets logged into the user’s account, Practo sends a notification immediately.

Practo provides data security to both patients as well as doctors.

Data Security for Patients: No one at Practo can view any patient’s data, Practo does not send any messages without the patient’s permission. It does not share data with any third party.

Data Security for Doctors: Practo does not have access to read or view a doctor’s practice data. Doctors are in full control to decide what communication has to be delivered to their patients.

MISSION AND VISION STATEMENTS Practo is on a mission to make healthcare accessible and affordable for all Indians. It believes in empowering its users with the most authentic, comprehensive, and correct information, enabling them to make informed and better healthcare decisions.

AWARDS AND MILESTONES Practo has bagged many awards in its journey to make quality healthcare simpler. Some of the coveted awards received by the company include: ‘Best Telemedicine Company’ award at ETHealthworld Intelligent Health & Tech Awards 2020 Recognized as a significant contributor to the field of Indian ophthalmology by the Karnataka Ophthalmic Society (KOS) at the iBeach Film Festival in 2019 A complete focus on simplifying the healthcare process, and creating services for both patients and doctors are making Practo a massive brand in the healthcare industry.

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Category: CRM Software

SALESCLAP CLOSE DEALS QUICKER & FASTER WITH NEXT-GENERATION SALES CRM

Our tag line is Make Business Easy.

SalesClap software helps a business to scale 10x faster.

One can close the deals quicker and faster with our application.”

POONAM JADHAV Co-Founder, SalesClap.com

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he business world has gone digital. Companies are entering new markets to introduce their products and services, and thus pushing them to invest in CRM software. To help businesses close their deals quicker and faster and expedite their growth, SalesClap laid its foundation in 2016. It is a powerful cloud-based software-asa-service (SaaS) CRM provider for AEC (Architecture, Engineering, and Construction) sector. It stores all customers’ information like names, addresses, email, phone numbers & other necessary details and keeps track of full sales activities.

SalesClap makes sales predictable and is a definitive tool for scaling the businesses.

SalesClap is running entirely on air, ensuring no expensive setup cost.

Users can work from anywhere on any device with an internet connection. They just need to log in and start using the software application and manage their customers.

The application is made in such a way that it can be used by a single entrepreneur, small businesses set-up, or a large-scale enterprise.

SalesClap doesn’t start and end with CRM for Sales and Marketing.

The platform enables the person to manage all interactions with the customers and prospects, so that the organization can grow and succeed, making SalesClap a Customer Success Platform.

SalesClap is operating under the strategic leadership of Amar Jadhav and Poonam Jadhav.

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Amar Jadhav is an MBA graduate with 15+ years of experience in Information Technology, Product Development, Sales, and Operations. Poonam Jadhav is a BA graduate with 10+ years of experience in Software Design & Development and DBA. They came-up with a SalesClap Software Application in 2016.

Within a year, they completed basic CRM for Real Estate Industry.

In 2017, they did a pilot run in the market and successfully sold 25 licenses. After pandemic period, they are planning to relaunch SalesClap in the market from January 2022.

WHAT MAKES SALESCLAP UNIQUE? SalesClap aims to bring the entire AEC Sector on one platform. It has crafted the most affordable CRM exclusively for real estate brokers, developers, and plot sellers. The distinctive reasons that make SalesClap unique in the market are: Interactive Dashboard: An enterprise application interface that is used to track the market leads and sales prospects, processes, and results. It offers snapshots of real-time business activities for monitoring and improving market reporting analytics.

Social Wall Posting: A live or aggregated stream of social posts like articles, images, videos, etc. that are projected on any digital signage screen.

Dynamic Lead Management System: A collection of methodologies, processes, and procedures

AMAR JADHAV Founder, SalesClap.com

designed to generate new potential business clientele. It is run through a diverse range of marketing campaigns.

Quotation Management System: Aims to improve the company’s business performance by producing, generating & emailing quotations, storing data, and providing enhanced reporting features.

Inventory Management: An aspect of property supply chain management that includes the control of assets and properties.

It manages the flow of properties from suppliers to clients.

Sales Team Management: Sets the sales targets of the Sales & Tele-caller team and helps in sales forecasting & sales team performance check.

Unlimited Contacts: For storage of unlimited contact in the SalesClap contact folder. It is useful for marketing and remarketing.

BIGGEST OPPORTUNITY FOR THE COMPANY “The Indian real estate sector has witnessed significant growth in recent times with rising demand for office and residential spaces.

In the next 4 years, Real Estate is expected to increase by 15-18

million sq. ft. area and the residential sector is also expected to grow remarkably, as the central government aims to build 20 million affordable houses in urban areas. There is huge scope for this product in the domestic and international market. Our target countries for business are India, UAE, USA, and Europe. We see robust demand as the biggest opportunity for SalesClap in the near future,” said the Co-Founders.

MISSION AND VISION STATEMENTS SalesClap targets to understand the client’s needs, and provide quality solutions that are important, result-oriented, and profitable at all times. It combines smart design and rich technology to scale the business 10x faster.

The vision of the company is to be recognized as a leading CRM company in terms of quality, accuracy, and on-time deliverables. The company believes that those who challenge the way they work today will lead the way tomorrow.

VALUE OF TEAMWORK SalesClap has a professional team of change-makers, who work smartly, think positively & creatively. Currently, it has skilled experts in all the necessary

departments like Technical, Marketing, Sales, and Finance.

ADVICE FOR EMERGING ENTREPRENEURS According to Amar and Poonam, Entrepreneurship is a lifestyle.

They shared a piece of advice for emerging entrepreneurs and said, “You need to do meaningful work to gain a sense of fulfillment. Know your target audience, develop a solid business plan, set a strong vision and mission, and stick to it. Build a strong business network because your network is your net worth.”

THE WELL-DESERVED RECOGNITION SalesClap has been recognized under “10 Most Recommended Real Estate Technology Solution Provider” in 2020 by CIO Insider.

SalesClap CRM is successfully assisting companies to grow business relationships with their clients, thereby building strong brand loyalty and client retention.

In the next 5 years, the company plans to expand its business in four countries. In 2022, the focus would be on India, followed by UAE in 2023, the USA in 2024, and Europe in 2025.

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Category: Home Furnishing

SWAYAM FURNISHING A DREAM HOME WITH THE RIGHT VIBRANT COLORS

What we have achieved till date is just the tip of the iceberg. I would say sky is the limit of what we can achieve.”

NEERJA GARG Co-Founder & Creative Head, Swayam

H

eadquartered in Gurugram and founded in the year 1999, Swayam is India’s leading home fashion brand involved in the manufacturing of Home Furnishing products- Bed Linen, Table Linen, Kitchen linen, Comforters, Cushion Covers, Laundry Bags, Curtains, and a host of other home accessories.

Working on new design ideas and fabric development, its collection includes both soft sheeting and handloom range. As of now, its products are available in over 400+ counters in over 70+ cities across India.

“Swayam” is originated from a Sanskrit word which means Me, Myself, on my own. The company was started by Neerja Garg, Co-Founder and Creative Head of the company. She established Swayam to express and showcase her design creativity and make a business proposition out of it.

Neerja mentors and encourages the entire team of young professionals and works with them to deliver best-in-class services to clients.

SERVICES OFFERED BY THE COMPANY Today, Swayam successfully manufactures and serves the market with its unique and novel product basket of Daily Home usage and Medical Textiles.

1. DAILY HOME USAGE PRODUCTS

It includes Premium Bedsheet Sets, Finely Quilted Comforters, Winter Quilts, Mattress Protectors, Cushion Covers, Pillow Covers,

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Curtains, Aprons, Tablecloths, Table Runners, Place Mats, Dinner Napkins, Bags, and Kids Home Furnishings.

2. MEDICAL TEXTILE PRODUCTS

It includes Inclinic Bedsheets, Head Caps, Elasticated Shoe Covers, Personal Protection Equipment Kits, Surgical Gowns, Full Face Protect Shields, Masks, Scrub Suits, Lab Coats, Anti-Microbial Hospital Aprons, and Coveralls.

WHAT MAKES THE BRAND UNIQUE Swayam has the biggest basket of offerings more than 7000 SKU’s. Known for doing original and offbeat designs, the products being innovative and true to customer needs, the USP lies in designs being eclectic and trendy yet pocket-friendly. A team of energetic and young minds takes Swayam forward in the field of modern retail in the domestic as well as the global arena of home furnishings. Having this as the core strength, and utilizing the huge in-house manufacturing capacity, the company has been able to fulfil the sudden spurt in demand for stylish yet safe products pertaining to daily life use, with its huge range of products and in-depth design options.

Swayam has constantly been evolving with new strategies whenever and wherever needed. A few factors that have helped the brand grow in the market are:

Product placement on multichannel retail space

Complete In-house designing & manufacturing from start to finish

Variety of products and customization possibilities

Swift and timely responses every time

Shorter lead times

THE CLIENTELE Swayam has been serving three main markets majorly. These are:

Indian Domestic RetailOnline and Offline: Online Channel Partners like Amazon, Flipkart, Myntra, Paytm, Pepperfry, Tata Cliq, Ajio, Firstcry, Nykaa, and Offline Channel Partners like Shoppers Stop, Big Bazaar, @Home, Hometown, Reliance Retail, Spencers, Furlenco, Dmart to name a few.

Exports World Over: Swayam works with overseas markets like UAE, UK, Canada, USA, Australia, and Germany. The company also does private label products for several discerning clients.

Corporate Gifting & Institutional Sectors: Swayam is proud to be associated with Enterprises like Hospitals and Pharma Companies, Schools and Colleges, Restaurants & Shops, Hotels & Resorts, State Departments like Police & Railways, Institutions, and Guest Houses in the endeavour to supply safe and best quality certified products pan India.

quality of the listings. It has, therefore, planned to add A+ content with product/ collection videos to express itself better in the market.

With a vast variety of products portfolio, Swayam looks forward to grabbing a larger reach in the International market. Infrastructural development and enhancement of production capacities would also be a parallel area of focus for the company.

MISSION AND VISION STATEMENTS The mission of the company is to remain focused on becoming one of the top trusted brands, based on the philosophy of “Value for Money” products that are innovative, creative, offbeat, and

trendsetters, by continuously customizing and responding to cherished requirements of end-users, through progressive and enviable participation of all stakeholders, both internal and external; by registering a minimum of “30% year-on-year” based growth.

The vision of Swayam is to consistently serve its clientele through products that are unique and novel, coupled with world-class support services, with the aim to register exponential growth driven by all business-related verticals, to ensure that its products reach all domestic and international-based households over the years, adding to ever-increasing customers delight and acceptance.

GREAT OPPORTUNITIES FOR THE COMPANY Having a humungous range, Swayam always works towards new developments to feed every requirement of all clients – The motto being “If you can think it, we can make it”. Focussing on grabbing a bigger piece of the corporate gifting pie through chartering unexplored territories and increasing the number of Retail Outlets- both MBO’s and Company Showrooms, Team Swayam plans to double its Turnover next year itself.

Also, Swayam believes that the online market is one of the biggest opportunities and has been able to keep its product visibility high on leading marketplaces of India, now the company wants to focus on the TheGlobalHues | Vol. 1 | Issue 18 | November 2021

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INTELLECT QUOTES

ON ENTHUSIASM “Marketing is enthusiasm transferred to the customer.”- Gregory Ciotti “Enthusiasm is the electricity of life. How do you get it? You act enthusiastic until you make it a habit.” - Gordon Parks “Enthusiasm moves the world.”- Arthur Balfour “The real secret to success is enthusiasm.”Walter Chrysler “The secret of genius is to carry the spirit of the child into old age, which means never losing your enthusiasm.” - Aldous Huxley

Success consists of going from failure to failure with no loss of enthusiasm -Winston Churchill

“Nothing great was ever achieved without enthusiasm.” - Ralph Waldo Emerson “Enthusiasm is everything. It must be taut and vibrating like a guitar string.” - Pele “There is a certain enthusiasm in liberty, that makes human nature rise above itself, in acts of bravery and heroism.” - Alexander Hamilton “I rate enthusiasm even above professional skills.” - Edward Appleton

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BRAND Brand

DE-CIX India

Drawzing Designs

GirOrganic

Kerala Naturals

Practo

SalesClap

Name and Designation Sudhir Kunder Country Director

S. V. Krishnan Co-Founder

Nitin Ahir Co-Founder

Mathew Joseph Proprietor

Shashank ND Co-Founder & CEO

Amar Jadhav & Poonam Jadhav Co-Founders

Shiva Group

SM Express Logistics

Mithilesh Giri Managing Director

Shivkaran Managing Director

Neerja Garg Swayam

Texila

Co-Founder & Creative Head

Saju Bhaskar S P Founder & President

Category

OF THE YEAR 2021

Description

Internet Exchange

India’s largest interconnection platform providing premium Internet exchange services

Interior Design

India’s first virtual design lab aiming to provide one-of-a-kind Interior design services to people worldwide

Organic Dairy

A dairy farm spread across 400 acres of organic certified land, providing 100% organic dairy products

Organic Marketplace

An organic company offering premium quality, pure, and fresh natural herbs, spices, and Ayurveda products

HealthCare

A healthcare platform connecting millions of patients with hundreds of healthcare providers around the globe

CRM Software

A powerful cloud-based softwareas-a-service (SaaS) CRM provider for Architecture, Engineering & Construction sector

Architecture & Engineering

A multi-dimensional company offering services like Architecture Design, Engineering, Project Management & Interior Design Solutions

Logistics

A leading logistics company providing specialized B2B logistics services across multimodal courier operations in Pan India

Home Furnishing

India’s leading home fashion brand involved in the manufacturing of Home Furnishing products

Education

A leading innovator in the field of education & operating education institutions in 4 different continents

All the names have been arranged in an alphabetical order, and it is not a ranking TheGlobalHues | Vol. 1 | Issue 18 | November 2021

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ENTERTAINMENT

5 BEST

BUSINESS DOCUMENTARIES TO INSPIRE WANNABE ENTREPRENEURS

A

s an entrepreneur, you might not get the time to bingewatch an entire Netflix series. That only happens once in a blue moon. Right? But do you really think that’s enough? You must sit yourself down in front of a television or a phone to watch at least one documentary in a week. Needless to say, documentaries are not only packed with knowledge but also a great way to relax and calm yourself.

Netflix has a humongous variety of tech and business-related documentaries. You are just a Netflix subscription away to watch some of the best, fun, and interesting documentaries.

We have curated 5 business documentaries just for you:

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BURT’S BUZZ (2013) Ratings: 6.6/10

HAPPY (2011) Ratings: 7.2/10

Directed by Jody Shapiro, the documentary presents a look at the world of Burt Shavitz, the Co-Founder of Burt’s Bees.

Burt Shavitz is a shy American beekeeper who starts out keeping bees on his land in Maine and selling honey out of his truck. In his journey, he meets Roxam Quimby, a single and ambitious woman who becomes his business partner.

The story revolves around Burt’s privileged lifestyle from Taiwan to another side of the world and his struggles with Co-Founder Roxanne Quimby.

The story follows many twists and turns.

A group of scientists, researchers, and thought leaders share data on what makes people happy. It is directed, written, and co-produced by Roko Belic. This documentary is all about exploring human happiness with the help of interviews. They take interviews of different people from 14 different countries around the world (from the bayous of Louisiana to the deserts of Namibia, from the beaches of Brazil to the villages of Okinawa) in search of what really makes people happy.

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Print the Legend (2014) Ratings: 7.2/10 This is an award-winning 90 minutes Netflix documentary that explores the ugly side of starting a business. To explore the innovative thinking behind 3D printing, it portrays some of the history and achievements of several 3D printing companies, including MakerBot, Formlabs, Stratasys, and 3D Systems. It explores the relationship between the 3D printing industry and the gun rights advocacy movement.

Steve Jobs: The Last Thing (2011) Ratings: 6.7/10

20 FEET FROM STARDOM (2013) Ratings: 7.4/10

As the name itself suggests, the story revolves around the innovator and creative genius Steve Jobs. The documentary takes a closer look at Steve through exclusive interviews that highlight how his creativity, talent, thinking, and imagination changed the world. In one of his interviews, he says, “Life can be much broader once you discover one simple fact, and that is: Everything around you that you call life was made up by people that were no smarter than you... the minute that you understand that, you can poke life... you can change it, you can mold it... that’s maybe the most important thing.”

Morgan Nevile puts the spotlight on the hit-making contribution of backup singers like Merry Clayton and Darlene Love. Packed with rich and heartbreaking scenes, this documentary is a tribute to the talent and passion of backup singers and to all those voices behind the greatest rock, pop, and R&B hits of all time. Along with archival footage, the documentary includes interviews with artists like Bruce Springsteen, Mick Jagger, Stevie Wonder, and Sting.

Documentaries are made to describe a person’s life in a way that someone can get motivated. Motivate yourself and take the burden off your shoulders from long working days. Put these 5 business documentaries in your bucket list right away!

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HEALTH

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5 HOLISTIC WAYS

ENTREPRENEURS CAN PRIORITIZE THEIR

MENTAL h t l a e H

N

early everyone feels anxious in their mundane life but few develop a mental illness. Mental health issue is becoming one of the most rapidly growing problems of the society. And going through a mental health issue can be detrimental to your business as it hurts productivity. Statistically, a huge percentage of startups have failed because entrepreneurs lost focus, passion, and had a mental peace crisis. But, fortunately, one can take certain measures to calm their minds and health in this market where competition is at its peak. Below are 5 ways to take care of your mental health while running a startup.

1. Maintain a positive circle

Running a business is a hectic task and one can often feel lonely. Especially if it is a start-up as it takes time to build an entire team to rely upon. And therefore leads to anxiety and depression causing the decline in the business. So, it’s of utmost importance to maintain a positive social circle that inspires you, lifts your mood, and encourages you to implement your ideas into action.

2. Remember the Purpose

There’s always an initial reason or inspiration for the business idea that an entrepreneur wishes to implement and work for its success. But in a world where there’s competition in each and every field, it’s understandable if the worker gets tangled up in comparisons and competitions. What’s important is to never forget the sole purpose why you started your business, it would help you stay focused ignoring all other distracting hurdles.

3. Get inspiration from successful twists

times when the situation isn’t in your favor as it is important to remain positive and optimistic at times like these. Take inspiration from successful pivot stories and maintain a positive outlook for future challenges. Optimism should be at the top of your checklist.

4. Self- care

Audre Lorde once said, “Self-care is not self-indulgence, it is self-preservation.” Self-care can be one of the most consequential ways to overcome bad mental health. Taking care of yourself and considering your own happiness should be your utmost priority as it helps to have a more patient and optimistic outlook.

Your self-care routine can include anything like reading, gardening, writing, shopping, or anything that makes you happy.

5. Therapy

You are everyone’s therapist but who’s yours? Talking about going to therapy used to be taboo but now the situations have changed. People have become more accepting and open to the idea. When your mental health seems to be degrading even after trying all the above options, opting for therapy would be the best decision to recover and focus on your business.

Therapy will not only help you to cope up with energy depletion but also will teach you healthy ways to cope with anxiety and stress.

In this fast-paced world where you dream every day to stand out and make a place for yourself, don’t forget to take care of yourself while you work towards fulfilling your dreams.

Remember, you can’t be there for your team if you don’t take care of yourself first.

Businesses are filled with challenges, opportunities, and unexpected twists and turns. There might be TheGlobalHues | Vol. 1 | Issue 18 | November 2021

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H

imachal Pradesh, a place located in the lap of the Himalayas is famous for its handicrafts, trekking, greenery, hills, national parks, cuisine, and wildlife sanctuaries. Blessed with lofty mountains and a welcoming culture, Himachal Pradesh is home to many enthralling tourist destinations. If you love to explore scenic landscapes, different cultures, festivals & fairs, and adventurous activities, Himachal is calling you. Check out these 5 top destinations of Himachal Pradesh right away!

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DALHOUSIE

Established in 1854, it was named after Lord Dalhousie. It used to be the favorite summer destination of the Britishers during colonial times. A perfect blend of misty mountains and pine-clad valleys, Dalhousie has a lot to offer. Places to visit in Dalhousie are Panchpula, Khajjiar, Chamera Lake, Kalatop Wildlife Sanctuary, Satdhara Falls, Dainkund peak, Subhash Baoli, Rock garden, Indo Tibetan market, and Dainkund. You can visit Dalhousie any time of the year but visiting it between March to June can give you a better experience.

SHIMLA

Shimla is the perfect picturesque location to visit. It is the capital of Himachal Pradesh and is famous for its beautiful colonial architecture and pedestrian-friendly Mall Road. You can do many adventurous activities in Shimla like Skiing in Kufri, Ice Skating, Jakhoo Ropeway, and Kalka Shimla Toy Train. Do not forget to visit Mall road, Green valley, Jakhu Temple, Shimla Christ Church, Narkanda, Kali Bari temple, Tara devi temple, Lakkar Bazaar, and Kamna Devi temple. If you want to click cozy pictures, consider packing your bags in the month of late November.

KULLU

It is the most popular and loved hill station of Himachal. Kullu is a nature lover’s paradise and is covered with snow most of the time. Kullu is often coupled with its sister town Manali. Manali is at a much higher altitude which is full of panoramic views and majestic hills. You can enjoy sightseeing, rafting, and Paragliding in both these destinations. Consider visiting Bijli Mahadev Temple Trek, Raghunath Temple, Pandoh Dam, Great Himalayan National Park, Naggar, and other nearby places. Summers from March to June is the best time to tour these places.

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MCLEODGANJ

Popularly known as ‘Little Lhasa’, Mcleodganj is a blend of Tibetan culture with British influence. It is blessed with majestic hills, waterfalls, and other lookouts and is famous for its mesmerizing landscapes and significant religious monasteries. Must-visit places in Mcleodganj are Namgyal Monastery, Naddi viewpoint, Kalachakra temple, Guna Devi Temple, Tsechokling Gompa (Tibetan monastery), Bhagsunath temple, Indru nag temple, Nechung monastery, and Bhagsu falls. Consider exploring this place between October and February as the climate is quite cozy during this time of the year.

KASAULI

Located in the southwestern part of Himachal in the Solan district, Kasauli is a hilly cantonment town. It is an ideal peaceful and captivating holiday destination.

Kasauli is decorated with lavish victorian buildings built by Britishers. It is the best weekend getaway as it is located just 65 km away from Chandigarh. Places to visit in Kasauli are Gilbert Trail, Monkey Point, Sunset Point, Christ’s Church, Shri Baba Balak Nath Temple, Baptist Church, and Shirdi Sai Baba Mandir. Summer Season is the most prefered time to visit and explore this picturesque town.

Go and explore the hidden and mesmerizing beauty of Himachal Pradesh. The mountains are calling and you must go!

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