INKING STORIES THAT MATTER TODAY AND EVEN MORE TOMORROW Subscribe to our E-Magazine NOW! Visit www.theglobalhues.com
INKING STORIES THAT MATTER TODAY AND EVEN MORE TOMORROW CONNECT WITH US: www.theglobalhues.com PR & Communications - pr@theglobalhues.com, info@theglobalhues.com 8700280047, 9871258991
4 | The Global Hues | Vol. 2 | Special Issue | August 2022 Forest Essentials Redefining Beauty WithAyurvedic Goodness HereAre Some Instant Ways To CalmDownYourself 20 Contents Vol 2 | Special Issue August 2022 COVERSTORY 10 Deyga Organics Bestowing The World With Handcrafted Organic Products Spotlight 16 JayanthAgro Farms Adding Value ToAHealthy Lifestyle 24 22 Nitish Harihar NitharaFounder,Coffee
The Global Hues | Vol. 2 | Special Issue | August 2022 | 5 44 48 30 Sri andOrganicsNaturals Discovering The World Of ChemicalFree Living Under One Roof 26 StartMaximizingYour LunchBreaksNow! 36 Suryan Organic AOne-Stop Shop For Premium Organic & Best Quality Products KamaAyurveda Bringing The Essence OfAyurveda Into The Spotlight 28 40 Don’tWorryIf Your StartupIdea IsAlreadyTaken! 32 Global Uncertainty and Economic Slowdown How Well Is India Performing? Report 38 ListingBusiness Travel 10 Most Reliable Organic Brands In India 42 Quotes For The Goal Chasers 8 Must-Have DeskAccessories That Every Employee Needs Yes! ThereAre Perfect Countries ToAchieve Mental Peace!
Editorial@theglobalhues.com
Head
The organic industry is gaining swift momentum with changes in customers’tastes and preferences. In the wave of ‘Healthy Conscious living’, the consumers are developing a strong understanding of health, nutrition and sustainability. This wave not just only changed behavioural preferences and tastes but also increased the purchasing power of the customers. Now people are willing to spend more on organic products.
The Global Hues through its latest magazine edition shows the appreciation towards the contribution of organic companies that are making the Organic industry more reliable, safe and healthy. This edition covers the journey, success stories, challenges and milestones achieved by different organic companies.
Hope you enjoy reading this edition. Happy Reading! Special Issue August Mukherjee
2022 Publisher: The Global Hues Founder & CEO: Himanshu Tyagi Editor-in-chief: Tannishtha
|
“Grown in nature and served by nature, Organic Industry is a natural way for a healthy and sustainable future.”
With the rising environmental sensitivity, people are becoming aware of the negative impacts of inorganic products on the environment and shifting more toward organic and natural products and that is obviously leading to a much evident acceleration of the organic industry. Many entrepreneurs are coming forward with various organic products to widen the organic basket for consumption. Scaling the market growth and economy, the organic industry has a shining future in the years ahead.
The Global Hues
Vol 2 |
Copy Editor: Priyanka Tyagi Content Manager: Himanshi Jain Editorial Team: Neha Maurya, Kusum Vats, Aditi Gautam, Shreya Malakar Design Head: Himanshu Koli Digital Team: Amit Sharma, Neha
Himanshu Tyagi
of Sales & Marketing: Chetan Kaushik Sales Team: Ritu Chauhan, Malvika Saini, Anubha Singh Chauhan, Anushka Gupta, Sanchit Rathi, Shubham Goel Data & Research: Naval Kishore, Sanjay Sharma Marketing & PR: Krishiv PR@theglobalhues.comKumar Advertisement: Mayank Gulati Subscription: Maniraj Reddy HR: Simran Khanna Corporate OfficeAddress: A-204, Third Floor, Vikaspuri, New Delhi-110018 Ph. no. : +91 9871258991 Email: info@theglobalhues.com The Global Hues does not accept responsibility for returning unsolicited materials & photographs. All unsolicited material should be accomplished by self-addressed envelope & sufficient postage. All disputes are subject to exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. © 2022 Publisher, Reproduction in whole or a part throughout the world, including image text or anything without written permission from the publisher, is prohibited. All rights reserved.
The Global Hues | Vol. 2 | Special Issue | August 2022 | 7
Publisher’s Note
NITHARA COFFEE
Revolutionizing The Coffee Market With Real Quality Coffee Blends
hen you sit sipping on your morning coffee or working on your laptop at a coffee shop or an office, little do you know about the process that goes into making a quality cup of coffee. Drinking coffee is a multi-sensory experience, hence the quality and taste of the coffee beans have to be at the top. The time since the coffee beans were ground, the time since the beans were roasted, how clean the coffee equipment is, and the quality of beans and water being used are some of the factors that determine a quality cup of coffee.
“At Nithara, the Coffee is freshly ground, packed and delivered within short spans of time to ensure that the coffee delivered is fresh and flavourful.”
COVER STORY
Nitish Harihar NitharaFounder,Coffee
A highly quality-driven coffee market brings into the spotlight a Salem-based Coffee Powder Manufacturing brand, Nithara Coffee which has entered the coffee market with an absolute aim to provide a consistent, high-level coffee product each day to coffee lovers, while adhering to the strictest quality control
prices to the HoReCa (Hotel/Restaurant/Cafes) establishments
While reiterating that Nithara is a family concern, Nitish mentions his maternal grandfather Sri R. P. Sarathy who is also his role model. Apart from his rigorous contribution to the Coffee Industry, Sri Sarathy had also diversified into Flour Milling, Spinning Mills and Educational Institutions. His inherent knowledge about coffee was so extensive that people from around the globe used to take his guidance in all aspects of coffee manufacturing and that’s what places him different from the rest of the pioneers in this field.
(b) To customers directly through its Physical Branches situated in select cities in Tamil Nadu, along with delivering coffee directly to the customers via its (c)e-shopOn leading e-commerce websites as well.
Theprocesses.word'Nithara'
is an acronym for "Deep Rooted" in Sanskrit and it represents the most fundamental values - Quality, Consistency &
Nitish Harihar, the Founder of Nithara Coffee never forgets to mention the contribution of his family members who are the leading pioneers in the Coffee Industry.
Nitish’s parents, Sri R. Badri Prasad and Smt. B. Jayashree are a major contributor to the prolific success of Nithara as they handle all the operations at the estates in Chikmagalur. Their vast knowledge of coffee growing and cultivation bestow the whole team of Nithara with a deep-rooted understanding of coffee right from its growing and grass root stages.
The Global Hues | Vol. 2 | Special Issue | August 2022
Service. Nithara is devoted to preparing top-notch coffee powder from its "Deep Rooted" understanding of growing, harvesting, curing, roasting and Blending NitharaCoffee.
is positioned as a D2C and B2B brand in the coffee market. It sells (a)coffee:Atwholesale
AFAMILY OF COFFEE GROWERS
This ensures that there is no compromise in the roasting quality and grinding quality of the coffee powder. The customers always request the same quality of coffee powder all year round and Nithara, prioritising customers’ demands over anything, always tries its best to fulfil the needs and requirements of its customers.
The Global Hues | Vol. 2 | Special Issue | August 2022 | 13 COVER STORY
“We also take guidance from some of the best Coffee Cup Tasters to check and confirm the quality of the coffee being grown and procured, so as to ensure that the quality of coffee served to the customer is of top-notch quality,” mentions Nitish.
Behind every successful business is an experienced and indefatigable leader who consistently practises behaviours that cultivates success. Behind Nithara’s exemplary success is Nitish Harihar who believes in creating great teams and turning each employee working at Nithara into high flyers.
NITISH HARIHAR: BRAIN BEHIND NITHARA’S GROWTH TRAJECTORY
As the Founder of Nithara Coffee, Nitish Harihar explores new market opportunities and takes steps to expand its presence in the current market. He also brings different perspectives to the development process.
“At Nithara Coffee, we procure our coffee from our own award-winning estates and other top estates from the southern hills of India mainly from Kushalnagar, Chikmagalur, and Wayanad. We have invested in best-in-class imported roasting machinery and grinders which are used to process roasted coffee and powder,” mentions the brainchild behind the organisation.
The Production and Sales Team at Nithara consists of highly industrious people who at all stages maintain good hygiene and standard operating procedures to ensure the quality of the product and service.
Nithara Coffee Classic PB (Perfect Blend).
90:10 Blend: Nithara Coffee Best
Products: Under this category, Nithara’s coffee powder is available both as pure coffee and also blended with 20% Purechicory.Coffee:
To let customers experience the perfect balance of Aroma, Flavour and Mouthfeel in a cup of Coffee, Nithara provides three categories of filter coffee in the coffee manufacturing landscape.
70:30 Blend: Nithara Coffee Prime
Products: Under this category, Nithara
3. The third category of coffee blends caters to wholesale/hotel customers, under which Nithara customises coffee blends for wholesalers and large hotel chains. These coffee blends remain unique to the buyer and they can maintain their own taste of coffee at their
2. Economy Blends, blended and roasted in a way where the decoction can be stored for a longer period of time and may cater to the requirements of hotels & restaurants.
establishments, as per their requirements and needs.
“Our coffee products are processed ‘just in time’ to ensure that the coffee has the highest degree of freshness. We have implemented novel practices unique to us which include rigorous quality control measures to ensure that the quality of coffee is at its best. We do not overstock on finished goods to ensure freshness of our coffee products,” mentions Nitish.
Blending in with the crowd never stays on Nithara’s agenda. Understanding the complexities involved in a highly competitive market, Nithara has very well established itself to stay different from other players in this segment. Here are some differentiating factors:
THE FACTORSDIFFERENTIATING
Chicory Blended Coffee (80% Coffee and 20% Chicory): Nithara Coffee Premium
THE PERFECT OFFERINGS FOR THE PERFECT CUP
80:20 Blend: Nithara Coffee Perfect
14 | The Global Hues | Vol. 2 | Special Issue | August 2022
1. Superior/Signature Blends, roasted and blended for retail customers i.e. those who brew coffee at home. Nithara maintains minimum stock of coffee beans at its retail outlets and grinds them when the need arises from customers. The brand also facilitates its customers with different options on the grinding size of coffee powder which as per Nitish depends on the kind of brewing equipment they use.
Pureoffers:Coffee: Nithara Coffee Unique
Fourth Branch - Ashok Nagar, Chennai
With over half a billion people, India is the second-most populous country in the world and has a rapidly growing economy. The coffee culture of the nation is also on the rise, as more and more switch to enjoying cups of coffee daily while doing their daily tasks. Furthermore, the growing popularity of premium coffee is one of the foremost drivers of market growth, as consumers are now increasingly willing to pay for top-quality coffee beans. What matters to them now is the quality.
With a vision to provide the Best Quality Food Products to Customers Globally, Nitish is assertive about the holistic growth of Nithara Coffee in the upcoming years.
Nithara leaves no stone unturned to place itself as a leading coffee brand in the industry and this can be validated via
Nithara’s two Estates Ramagiri and Krishnagiri Estates, situated in Chikmagalur have received two prestigious awards:
What would always place Nithara apart from the rest would be its unwavering commitment to deliver quality products in the minimum time possible.
Renowned brands like Nithara Coffee are contributing their significant share to the Indian Coffee Industry. Nithara Coffee envisions improving its presence all over India, starting with South India.
THE GROWTH CHART
Currently, Nithara’s roast and ground outlets are available in Coimbatore, Erode, Salem and Chennai.
First Branch - Perandurai Road, Erode
Furthermore, Nithara Coffee was awarded the “Food & Beverage Start-Up of the Year” in 2021.
The Krishnagiri Estate has been awarded as “The Second Best Among the Arabica – Bababudangiri Region” in the “Flavour of India – The Fine Cup Award 2011” Competition.
Since its inception, Nithara has launched its four branches across different cities of Tamil Nadu:
THE FUTUREAHEAD
The Global Hues | Vol. 2 | Special Issue | August 2022 | 15
Quality is the most significant factor that the brand upkeeps in the entire manufacturing process. Right from maintaining Quality in the procurement of raw coffee beans and Quality in processing equipment to ensuring Quality in processing methods and eventually Quality in service, Nithara speaks through its products.
COVER STORY
While remembering these achievements, Nitish mentions, “It was under the leadership and supervision of Sri R. P. Sarathy that Ramagiri and Krishnagiri Estates were bought and developed.”
Second Branch - Sungam, Coimbatore
Just in Time Policy: The aim is to deliver the product to the customer within the shortest period of time to ensure that the coffee is fresh, fragrant and tasty. This is the main reason behind the set-up of many stores in and around Tamil Nadu.
The Ramagiri Estate has been awarded as “The Best Among the Arabica – Bababudangiri Region” in the “Flavour of India – The Fine Cup Award 2012” Competition.
NITHARA’SACHIEVEMENTS IN THE COFFEE INDUSTRY
“All our branches are equipped with grinding and packing equipment to ensure ‘on the spot’ grinding of Coffee Beans,” reiterates Nitish.
The journey of Nithara started with the establishment of the Roasting Unit in January 2020. Despite facing bundles of challenges, Nitish’s determination helped him fight back and erect a Coffee empire for people craving for that perfect cup of coffee.
Third Branch - Sai Baba Colony, Coimbatore
Furthermore, Nithara is slowly moving into other cities in Tamil Nadu to widen its presence and improve service. The brand also couriers its coffee powder to customers who are unable to access the R&G Branches.
a number of distinguished awards that the company has been conferred with. Here are some of the notable ones:
Arthi Raguram Founder & CEO, Deyga Organics
10 MOST RELIABLE Organic BRANDS IN INDIA
When people show faith in us, we make sure to return it with our top-notch service to maintain a healthy lifetime relationship with our customers.
SPOTLIGHT
ORGANICS
ow many people would spend an extra buck to ensure that they use the natural, cruelty-free, vegan and organic products on their skin? A growing number, obviously! Purely based on Ayurvedic principles and recipes, a 24-year-old entrepreneur, Arthi Raguram gifted ‘Deyga Organics’ to the world with the sole intention of serving purity in the guise of natural products in 2018.
Bestowing The World With Handcrafted Organic Products
Deyga offers a wide variety of organic products. People with any skin type or hair type can find their best match in Deyga’s product range.
Oral Care: Tooth Powder & Tooth DeygaBrushalso provides different offers and gifting options. It also curates the best and well-organised combos with all the RELIABLE BRANDS IN
10 MOST
Organic
The raw materials that are poured into different Deyga’s products come directly from farmers or are procured from organic sources. While cascading unconditional love for organic, each craftsman celebrates raw, natural and organic beauty in every product they chisel.
for new ways to push her boundaries. Sometimes, she is looped in farm activities, other times in the supervision of manufacturing & packaging process, often times investing in social activities to spread the word about sustainable development to the masses.
God's new set of blessings is always wrapped in various degrees of challenges and seeming disappointments. Things were no different for Deyga Organics. Despite facing several roadblocks, Deyga levelled up step by step after taking a leap of immense faith in 2018. It’s been 4 years since Deyga's establishment and the brand has never looked back ever since.
In Arthi’s words, “Today, we’re glad that people have given so much love to us. They believe in us & we’ll never miss on reciprocating this love to our Deyga fam by a hundred-fold.”
THE PRODUCT PORTFOLIO
“I have always been a nature lover & playing with natural ingredients for common skin or hair issues ultimately paved my way to step into the skincare world with tenacity,” mentions Arthi.
18 | The Global Hues | Vol. 2 | Special Issue | August 2022
A perfect fusion of nature and goodness, Deyga Organics, headquartered in Coimbatore, Tamil Nadu, combines every particle by hand and brings an immersive experience of oneness with Mother Earth.
INDIA
The combs made of neem wood are one of the signature products which draws the attention of its customers worldwide.
Bath & Body: Body Lotion, Hair Removal Powder, Handmade Soap, Loofah, and Body Powder
THE BRAINCHILD
Ask Arthi how it feels to wear different hats and she, with a big smile, would say, “It’s upto the leader to pull up the bootstraps, crack the knuckles and do what needs to be done to achieve the vision.” Arthi always finds herself on a hunt
Shampoo Bar, and Hair Butter
What’s better than trying conventional skincare remedies? asks Arthi Raguram who was fascinated with natural skin care products right from her childhood days. For little Arthi, simple ingredients available in the kitchen were nothing less than magic. And that’s when her utter trust and outright love for natural products was brought to the world in 2018 via Deyga, an organic lane of skincare and haircare essentials.
As the Founder & CEO of Deyga Organics, Arthi feels blessed to be able to sow the seeds of Deyga Organics and create natural products that are both sustainable & safe for everyone of every age.
Face Cream, Body Lotion,
Arthi wants her team to stay openminded to different perspectives and brainstorm whenever the need arises. Therefore, keeping the entire team interconnected to attain the best functionality is one of her major roles.
DEYGA: ONA TRAJECTORYGROWTH
Deyga Organics, since its establishment, has been on a growth trajectory and Arthi is certain that this will continue undeniably.
While being inordinately optimistic about Deyga’s growth, Arthi shares “Our vision for the decade is to promote sustainable development among the common masses. Small eco-friendly changes will take us a long way & this is what we want to ensure at a bigger level.”
Handcrafted Products
Well, here’s another reality check! More than ever before, consumers aren’t interested in the product, rather what matters to them now, is the process.
The biggest award for Deyga has been its family which has now grown to 817k on Instagram. Besides, Deyga has also been honoured with the ‘Times Business Award’ for being the Skincare Brand of The Furthermore,Year.
The Global Hues | Vol. 2 | Special Issue | August 2022 | 19
The definition of Purity is deeply embedded in every person who works with all their heart at Deyga. For them, purity is what defines Deyga.
essentials that make for an effective skincare routine to keep the skin clean, fresh, nourished, and healthy.
THE PUSH SUSTAINABILITYFOR
“Sustainability is at the heart of our formula crafting. I am proud to say that none of our products come at the cost of the environment. Our processes, ingredients and ideas are an expression of love for Mother Nature,” asserts Arthi.
Acne issue has become universal and there’s no denying that acne can contribute to emotional distress but Deyga has the perfect solution. Its super hit Charcoal Soap with acne kit is here to get rid of acne and revive back the lost self-esteem and self-confidence.
Trust is the foundation of every relationship that can ever form between living beings. A relationship with a client is no different. When people show faith in Deyga, it makes sure to return it with its best quality service to maintain a healthy lifetime relationship with the customers.
THE PILLARS THAT MAKE DEYGAEXTRASPECIAL
SPOTLIGHT
Public interest in sustainability continues to climb. And Deyga is here to value the same. From the product itself (which can be used as manure when expired) to the eco-friendly packaging, every step is taken care of, at Deyga to cope with the environmental crisis.
Another aspect that makes Deyga extra special is its commitment to following a cruelty-free production process. For them, animals matter to them just as much as delivering the right care to a Arthicustomer.alsowholeheartedly appreciates
Made, mixed, and packed by hand, every single product of Deyga is crafted with love using the finest organic ingredients. Deyga’s products aren't about machinemade perfection but are about celebrating the handmade grace of unique creations.
100% Pure
TAKING THAT EXTRAMILE TO MAINTAIN RELATIONSHIPSCLIENT
Deyga endures to retain the classic tradition and celebrate modern elegance.
Cruelty-free
the efforts of the ever-growing family of Deyga which is united by their love for natural and ethical personal care practices.
The Love for Traditional Recipes
While Chapped lips are another most common problem, Deyga’s Beetroot lip balm cures it with just one swipe!
While sharing her opinion on the ultra-competitiveness in the Organic Industry, Arthi remarks, I think “Being Yourself” is that one mantra which can keep you going in any sphere of life. Today we face cut-throat competition in every field, be it fashion or beauty or sports. Amidst such pressure when you’re true to yourself, true to your ideology, you automatically stand out with radiance. And that’s what people love to appreciate; uniqueness!
Tradition is inherent. Each product has the humble touch of tradition infused with concern. From making till packing,
HereAre Some Instant Ways To Calm Yourself Down
Laughter enhances your intake of oxygen-rich air, stimulates your heart, lungs and muscles, and increases the endorphins released by the brain.
Laughter can also reduce the physical symptoms of stress as it stimulates circulation and aids muscle relaxation and can help you calm yourself down.
ife has never been easy for anyone and even if it would have been, then what’s the point of living a monotonous life? Every time you fall down, you get up to rise again. Every time you get bogged down by challenges, you stand up and begin moving forward.
But sometimes there comes a time when you feel totally overwhelmed, sad, depressed, or even unloved. These feelings, oftentimes, stem from obvious reasons while sometimes there may be no reason at all.
dark chocolate which offers an antioxidant-rich indulgence. Choose a high-quality dark chocolate that does not contain an unnecessary surplus of added sugar and eat only one-fourth of a small dark chocolate bar. Calm down. Have a bar of chocolate.
All of us have grown up hearing - Laughter is the Best Medicine. But how many times have you actually tried it? Okay, let’s get into some Science here.
L
No worries. Here are some ways which can help you feel stronger, empowered and inspired and make you future ready for upcoming challenges.
EAT FOOD THAT MAKES YOU FEEL COMFORTABLE
You can also have Herbal Tea that helps promote feelings of warmth and calmness and it’s again scientifically proven.
LAUGH OUT LOUD
Whenever you feel stressed, fill your plate with the food that makes you feel comfortable. However, you can also try some scientifically proven food products which can help you feel less Youfrazzled.caneat
Sleep for at least 7-9 hours each night. If you aren’t able to sleep, lie down with your eyes closed and rest. You really need to understand that your body that works for the entire day, needs to rest and heal at night. Stay away from caffeine and alcohol late in the day as it disturbs the sleep pattern
STRATEGIZEAND PRIORITISE
Researches also suggest that bad is stronger than good. Therefore, strengths exploration, strengths discussions, strengths writings, and strengths appreciation are important to counterbalance the natural wiring toward the negative.
CREATE POSITIVE SELF-TALK
WRITE DOWN YOUR STRENGTHS
Being stagnant is of no help. Don’t stop. Keep taking small steps and going forward. If you believe that Quitters never win and Winners never quit, don’t give up. When you don’t stop and keep moving, you give yourself an assurance that everything will fall into place.
Open the pages of Stephen Covey’s book ‘7 habits of highly effective people’ and it will teach you how to Put First Things First. Prioritise, instead of constantly reacting to urgencies which eventually bring stress.
Accept it or not, you must find yourself surrounded by negative people in life. Cut overly negative people out of your life. You will also believe that people surrounding us leave an effect on our own attitude.
Sleep is an investment in the energy we all need to be effective tomorrow. If you are feeling depressed, it’s because of a lack of sleep.
If someone has a negative attitude and vibes, they are likely to bring down those around them. Distance yourself from such Don’tpeople.compare
yourself to others. There are people out there who are better than you or worse than off. It is better that you concentrate on your achievements and think of scaling up yourself.
GET ENOUGH SLEEP
You really need to understand the difference between Urgency and Importance. Doing this will not only help you reduce stress and calm yourself down, but will also make your day organized and hence productive.
Writing down your strengths helps you reestablish the lost confidence as you start valuing the traits you previously undervalued in yourself. If you understand your strengths, you develop a better grasp of what makes you different from others.
Roy T. Bennett has rightly said, “Life is about accepting the challenges along the way, choosing to keep moving forward, and savouring the journey.”
KEEPGOING FORWARD
How about calming yourself down via positive self-talks?
When you are tensed, you start thinking about your weaknesses. What you have to instead do is to pen down as many strengths as you can.
FOREST ESSENTIALS
any young brands are emerging in the market with different products that channel the age-old philosophy. Whenever we talk about leading organic brands, Forest Essentials triggers in everyone’s mind that has expanded from a single store in 2000 to more than 100 stores in different cities of India. Forest Essentials is a renowned organic brand that exists on a metaphysical plane between the Himalayas and Manhattan; mythology and modernity.
MIRAKULKARNI Founder & CMD Forest Essentials
22 | The Global Hues | Vol. 2 | Special Issue | August 2022
M
10 MOST RELIABLE Organic BRANDS IN INDIA
Redefining Beauty WithAyurvedic Goodness
Each product of Forest Essentials stands out on its own when it is made using traditional and artisanal expertise, infusing Ayurvedic herbs, pure essential oils, and aromatic flowers grown naturally & organically in the farms of Forest Essentials and sourced from regions across the country.
A brand that runs on the philosophy of ‘If you cannot eat it, do not use it on your skin’ combines the ancient beauty rituals
AYUSH: All the products of Forest Essentials are certified Ayurvedic and inspired by recipes of Ayurveda. The ingredients used by the brand are fresh and pure. Some of them are Ashwagandha, Champaka Flowers, Clove Essential Oil, Corn Starch Powder, Coffee Bean Extract, Organic Beeswax, Pistachio Nuts, Red Banana Flower Extract, Royal Jelly Extract, and many more to list.
Hair Care: All your hair care needs are treated well at Forest Essentials with intense-repair masques, volumizing sprays and more.
It was her inner calling to produce a range of products with the inherent properties of Ayurveda, that led her to incept Forest Essentials 22 years ago.
Mira Kulkarni was awarded ‘Beauty Pioneer of the Year’ at the Vogue Women of the Year awards 2017.
Forest Essentials’ Kumkumadi Night Cream won in the ‘Best Brightening Day & Night Cream’ category at the Elle Beauty Awards 2017
Advanced Soundarya Age Defying Serum With 24K Gold won in the "Best Facial Serum’ category and Sugared Rose Petal Luscious Lip Balm in the Best Lip Balm (Editor's Pick) category at Cosmopolitan Beauty Awards.
The factory has state-of-the-art manufacturing facilities, with pharmaceutical-grade production
of Ayurveda with a stylish, modern aesthetic for a more relevant emphasis on efficacy, sensorial experience and pleasure of usage.
THE WOMAN BEHIND THE BRAND
The Global Hues | Vol. 2 | Special Issue | August 2022 | 23
FEATHERS IN THE CAP
THE EXCLUSIVE PRODUCT RANGE
The traditional and authentic brand creates products that combine beauty, serenity, and purity across 4 major categories namely Facial Care, Body Care, Hair Care, and Wellness.
THE DIFFERENTIATING
Facial Care: Using superior quality ayurvedic herbs, Forest Essentials offers age-defying creams, handpounded ubtans and more under the Facial care category.
At the helm of Forest Essentials is a pathbreaking revolutionary, Mira Kulkarni, the Managing Director of the company. The dynamic personality had been exposed to the Ayurvedic way of life in her childhood days having a home in the Tehri Garhwal region of Uttaranchal.
Wellness: Forest Essentials Wellness products include sensuous diffuser oils, de-stressing sprays and many more. They are here to invoke a sense of optimism and holistic healing with the balancing power of essential oils.
All products are certified Animal Cruelty Free by PETA, the largest animal rights organisation around
Hair Vitalizer Bhringraj won in the ‘Best in Haircare and Hairstyling’ category and Body Oil Soundarya in ‘Best in Body Care’ category at Vogue Beauty Awards
With Mira’s utter dedication, Forest Essentials has become the only Indian brand which is involved in the conception, formulation, manufacturing, bottling and sale of the products in its own Company-owned stores.
Body Care: Purifying herbs, refreshing floral extracts, and nourishing emollient butters are used to offer fresh and exquisitely scented bath & body care products.
Mira Kulkarni and her brand Forest Essentials have been honoured with many prestigious awards because of their unwavering commitment to offering top-notch products to the customers:
With each award that the brand receives, Forest Essentials continues to revolutionise the beauty industry and along with that, also strives to bring to the forefront the superior standard of purity and innovation that goes into the manufacturing of each product.
With the aim of creating a healthy lifestyle with a sustainable approach, Jayanth Agro Farms envisions providing the best in class organic products and touching many souls by giving healthy and nutritious food. The company also aspires to help more farmers. RELIABLE Organic BRANDS IN INDIA
Reaching millions of people digitally, the company’s products are also available online. The company benefits millions of customers by selling directly. Jayanth Agro Farms produces Spices, Rice, millets, cereals, seasonal fruits and Cashews with utmost care maintaining the quality of products.
10 MOST
JAYANTH KALIAPPAN
Jayanth Agro Farms is a trusted brand in the organic industry. The company supplies its products to many leading companies in the market. Jayanth Agro Farms produce various organic products without using any harsh chemicals and toxic Thesubstances.widerange of exceptional organic products of the company includes Forest collection honey with bee pollen, A2 desi Cow Ghee,
MAN BEHIND THE BRAND
technological knowledge and his love for nature, Jayanth is leading the company to its infinite success. His expertise and insights in the organic industry are commendable.
Featured in Tamil farmer magazine – “Pasumaivikitan”
The exceptional organic products of Jayanth Agro Farms have received many awards. Some notable awards won by the company include: Golden Achiever award from NIA
Appreciated and featured in magazineThozhiladhibar
AWARDS MILESTONESAND
without using any kind of harmful pesticides, chemicals and fertilizers. Many enterprises are now taking steps to promote healthy living by providing organic products. Contributing to this great cause, Jayanth Agro Farms offers an exceptional range of organic food products.
After the success of organic products in the market, Jayanth Agro Farms launched a new range of products that are as organic and natural as the others. This range of new products includes Tamarind powder, Healthy instant meal replacement mix, Gulkand with hill honey, Organic Oils, Natural Shampoo Powder, Organic cashew, Organic coffee and more to the list.
24 | The Global Hues | Vol. 2 | Special Issue | August 2022
Kaliappan. He is the Founder & CEO of the company. It is Jayanth’s hard work and dedication that enable the company to set its Presence in the organic industry. Since his childhood days, Jayanth has admired the goodness of nature on his farm at the foothills of Western Ghats. Jayanth studied M.Sc(software engineering) from Dr Mahalingam College of Engineering and DuringTechnology.hiscollege days, Jayanth pursued a 6-month course in TNAU for Post harvesting Fruits and Vegetable processing. This course clears the path for Jayanth and leads him to the idea of creating organic products that add value and at the same time sustain the monetary part also. Combining his
ADDING VALUE TO A HEALTHY LIFESTYLE
Founder & CEO, Jayanth Agro Farms
R
Palanipanchamirtham, nutri spread, palm jaggery and many more.
With an aim to offer food in its most natural form, Jayanth Agro Farms provides an organic and natural taste that touches millions of souls. Ensuring the traditional taste and nutritious value of food, the company produces Spices, Rice, millets, cereals, seasonal fruits and Cashews that add value to both sustainable living and a healthy lifestyle. Jayanth says proudly, “At Jayanth Agro farms, our core ideology is to add value to each and every organic produce we grow.”
Achiever Award for the ‘Best organic farmer’ from Tamil mandram-theni.illakiya
MISSIONAND VISION
Jayanth iterates, “Starting from the local regions where there is no awareness of organic foods, now we stand in a place to touch more souls in means of taste and quality to the soul.”
PRODUCTS OFFERED BY JAYANTHAGRO FARMS
JAYANTH AGRO FARMS
ich producedfoodsorganiccontent,nutrientinare
Jayanth Agro Farms is one of the most renowned brands in India. The motivating force behind the success of the company is Jayanth
1. TAKEANAP
It is quite common to feel sleepy between 1 to 3 PM. And it’s always better to take short naps rather than caffeine intake. But you also need to make sure that the nap time ranges between 20 to 30 minutes. If it crosses the 60 to 90 minutes threshold, you will get up irritated.
I
A sleep-deprived body can’t concentrate properly. Therefore, taking a short nap increases willpower.
t’s not about “Having Time.” It’s all about “Making Time.” All of us get the same 24 hours in a day, it’s on us how to make the most of it. As an entrepreneur, it’s your utmost responsibility to make the optimal use of time and never waste a minute on unproductive things. The same applies to lunch breaks as well.
Those who take naps show improved cognitive skills, and memory, and become more alert about daily business activities.
We often get 30 to 40 minutes for our lunch break but end up guzzling up the lunch like a madman and start working again. But is it the right approach? Not really. Instead of killing yourself with work, you just need to take a deep breath and start doing other activities as well that can help you in the longer run. After all, the break has been created thoughtfully.
Here’s how you can utilize your lunch breaks:
How about taking a quick nap and finding yourself more refreshed, relaxed, and ready to tackle the rest of the day?
A sound nap also results in better concentration and creates room for creativity.
Benefits of Taking a Nap:
START MAXIMIZING YOUR LUNCH BREAKS Now!
you can scroll your Linkedin wall and try building some high-quality connections. When you start connecting with the right people on this platform, it will surely benefit you and your business as you will get to know deep insights into your industry. Engage with the people and slowly and steadily you’ll be glad for the relationships you build.
helps in improving muscle strength and boosts your endurance. During the exercise, the body releases chemicals that improve the mood and makes you feel calm and relaxed, which eventually helps you deal with stress and depression.
Lunchtimecan.
All the above-mentioned ideas can surely help you make the most of your lunch break. Accept it — you can’t spend your whole day at a desk. Get away from your desk, do something physical, talk with people, build relationships, and you will feel so productive at the end of the day. Try to do any one activity during your lunchtime and observe the change within. You will be surprised to see how effective and efficient this can be.
4. QUICKLY COMPLETE SOME OTHER IMPORTANT TASKS
3. GOAND DO SOME EXERCISE
powerful medicine
What is the aim behind running the organization? To make the organization forward and make it a brand… Right? Can you do that alone? No… You need an impeccable and talented team that stands with you and take it to infinite heights. But you need to spend some time with them to help them understand the company’s goals and objectives.
“It’s not what you know. It’s who you know.” Thankfully, we have LinkedIn for that. It is a top professional networking platform that helps build connections in different industries and stay in touch with
2. MEET WITH YOUR TEAM
As much as you try to run from boring, repetitive tasks, you have to do them because they are necessary. If you’ve been stressing out about how to manage all the mundane tasks, utilize your lunch break and try to complete as many as you
It’s a tiring job to sit straight and spend the entire day working for 9 hours. Therefore, it’s highly crucial to do some exercise during break time.
5. SCROLLLINKEDIN & MAKE CONNECTIONS
Duringprofessionals.yourlunchtime,
is the perfect time to quickly grab the essentials from the grocery store, and pick up the dry cleaning supplies, parcels and other tasks that need to be completed during business hours. Once you complete the tasks, you will feel much more relaxed and satisfied.
GET BACK TO WORK
If you find time to meet your time, you get to know how the management is working, understand how’s the team performing, and discuss what are the next targets. You get to directly talk with the team and know about any grievances that need to be addressed.
Everyone knows that after eating the lunch, we all feel
28 | The Global Hues | Vol. 2 | Special Issue | August 2022
Vivek Sahni, Rajshree Pathy, Vikram Goyal, and Dave Chang, Kama Ayurveda, since its establishment, focuses on the purity of the ingredients and the effectiveness of formulations.
KAMA AYURVEDA
Thechemicals.brand
offers high-quality, beautifully packaged, ayurvedic and natural beauty and wellness products which are 100 per cent natural with no artificial fragrances, colours, petrochemicals and animal
Inceptedingredients.by
K
VIVEK SAHNI Co-Founder & CEO KamaAyurveda
ama - The Desire and Ayurveda - The Science when brought together make Kama Ayurveda. Launched 20 years ago in partnership with the 75-year-old Arya Vaidya Pharmacy in Coimbatore (Tamil Nadu), Kama Ayurveda is a leading organic brand that uses authentic Ayurvedic formulations without harmful
Bringing The Essence OfAyurveda Into The Spotlight
10 MOST RELIABLE Organic BRANDS IN INDIA
THE PRODUCTS OFFERINGS
Marks, Stress Relief & Rejuvenation and Pain Relief Oil & Balm.
Skincare: Kama Ayurveda has a wide range of skincare products for all kinds of skin concerns like Skin Brightening, Anti Ageing, Anti Acne, Night Routine, Tan Removal, Dryness & Dehydration
After a lot of ups and downs, Kama Ayurveda launched its first ever store in Delhi’s most respected shopping place, Khan Market. The scope of expansion widened when it received funding from LightHouse Advisors India Pvt Ltd in 2014. Since then, the company witnessed exponential growth in the organic industry.
THE INGREDIENTSHAND-PICKED
In the year 2020, Kama Ayurveda reached the milestone of having 50 stores in India
The Global Hues | Vol. 2 | Special Issue | August 2022 | 29
Received PETA Certifications in 2016 and was certified Cosmos Organic by ECOCERT in 2018.
And here is the reason behind the fresh and natural products of Kama Ayurveda - The ingredients. Some of the ingredients that the brand uses are Sweet Basil, Tailed Pepper, Natural Glycerin, Spiked Ginger Lily, Vetiver, Titanium Dioxide, Moong Beans, Lemon Grass, and many more.
authentic, and time-tested beauty and wellness solutions.
Haircare: This range revolves around the best quality products to cure Hair Loss and Thinning, Dandruff, Dryness & Damage, Premature Graying, and Colour Protection
Won the prestigious ‘Best Homegrown Brand’ Award at the 2018 Vogue Beauty Awards.
Since Kama Ayurveda’s inception in 2002, it has been the recipient of many prestigious awards and recognitions. Here are some of the notable ones:
Kama Ayurveda was launched with a range of nine Ayurvedic treatments to help treat existing skin and hair concerns. After a year of its launch, Kama Ayurveda witnessed the opening of its first international distribution when a French lady fell in love with the brand and brought it home to France.
ITS KINDNESS TO THE PLANET
When the brand realised the importance of testing the products clinically, it began this process in 2018. Its groundbreaking products - Kumkumadi Miraculous Beauty Fluid and Bringadi Hair Treatment Oil proved to stand true as
Some of the best-selling products of the brand are Kumkumadi Miraculous Ayurvedic Night Serum, Kumkumadi Rejuvenating & Brightening Night Cream, Amarrupa Wrinkle Repair & Firming Face Oil, Anti Acne Cleansing Foam, and many other products.
KAMAAYURVEDA’S JOURNEY
AWARDSAND HONORS
Kama Ayurveda has entered its 20th Year and is all set to grow, with its ultimate aim of spreading authentic Ayurveda across the country and the entire globe.
To promote sustainability, the product packaging of Kama is now made from recycled plastic, making it Post-Consumer Resin (PCR) packaging.
Bath & Body: Under this range, Kama Ayurveda serves the best bath & body products for different concerns like Tan Removal, Dryness & Dehydration, Firming & Stretch
Kama Ayurveda supports the principles of Ayurveda. The brand supports sustainable and environmentally friendly initiatives, promoting the values and benefits of recycling and responsible Kamaconsumption.Ayurveda
is involved in creating a green production facility, nestled in Palladam in the south of India. The objective is to build a sustainable living and production environment.
Kama Ayurveda was conferred with ‘Best Indian Beauty Brand’ at 2016 Best of Beauty Awards by Harper’s Bazaar India.
an alternative for it. To make people aware of the benefits of natural and organic products Sri Organics and Naturals offers best-in-class organic and natural products.
SRI ORGANICS AND NATURALS
n today’s time, everyone knows about the harmful effects of chemical additives and pesticides but not many people know about the means to find
I
With the motto to promote a healthy and natural lifestyle, Sri Organics and Naturals was incorporated in 2013.
At Sri Organics and Naturals, Organic food is produced in a way that is sustainable and eliminates waste and pollution. Our products are healthier for you and the environment and when it tastes better, it’s a win-win situation!
THE LEADERAND JOURNEY
10 MOST RELIABLE Organic BRANDS IN INDIA
With over 4000 organic products, Sri Organics and Naturals ensures a wide range of products for their customers.
30 | The Global Hues | Vol. 2 | Special Issue | August 2022
The visionary leader behind Sri Organics and Naturals that leads the brand to its infinite heights is Ashok Kumar Sinha. The father of two daughters, Ashok always encourages Sri Organics and Naturals to be recognized as a femaleowned business. “Sri Organics and Naturals is actively involved in supporting local businesses and that translates into the uniqueness of the products showcased at our store in AECS Layout, Bangalore. We believe in inclusivity and help out the transgender community actively as well which is why there is a pride flag at the entrance of our store. All leftover fruits & vegetables are given to different charities. To avoid unnecessary paper wastage, our invoice is sent digitally. I believe that every single business is a mirror to the community and by encouraging good habits and thoughtfulness we can all make a big difference” says Ashok with pride.
Sri Organics and Naturals is a one-stop shop for all organic, natural and fresh products. Catering to the wide market of organic products, Sri Organics and Naturals offers an extensive range of products ranging from groceries, fruits, and vegetables, A2 milk, other dairy products to home care and personal care products such as hair care and skin care including natural cosmetics.
The high-quality organic products of Sri Organics and Naturals are free from harmful chemicals and safe from any kind of adulterations. The company is committed to offering the finest and high-quality products. These products are also biodegradable and sustainable which protects the environment.
Discovering The World Of Chemical-Free Living Under One Roof
THE PRODUCTS
Availability of Wide Range
Pooja Items
The one-stop shop for all organic products, Sri Organics and Naturals serves every need of the customer with its premium quality and organic products. From hair care to skincare and groceries to Ayurvedic medicine, the company offers everything under one roof.
Sri Organics and Naturals envision making India healthy and natural with its non-toxic, 100% organic and affordable products.
WHY SRI ORGANICS?
Debunking the myth that organic is always expensive, Sri Organics and Naturals offers more healthier and natural products that are suitable for everyone’s pocket. Creating awareness in people that healthier options can be tasty and don’t necessarily need to be expensive.
All the products at Sri Organics and Naturals are purely organic that are free from any sort of chemicals and pesticides. Close to nature, the products of the company are hygienic, non-toxic and safe.
Catering to all beauty and health needs, Sri Organics and Naturals offers a huge collection of products that are chemical-free, non-toxic and without artificial and synthetic fragrances. Right from face mist, toners, shampoo, body wash and even perfumes, Sri Organics and Naturals has everything. What’s even more amazing is the range of natural cosmetics they have which will repair the skin.
Various kinds of Ayurvedic medicines are available at Sri Organics and Naturals that are 100% natural, safe and free from harmful side effects. The Ayurvedic pharmacy of the company ensures the all-time availability of medicines maintaining the regulatory standards of healthcare.
Protecting the earth and the soil with
Sri Organics and Naturals is now a renowned name in the organic industry, and this is possible because of the combined efforts of the whole family of Ashok Kumar Sinha. His wife ensures the family’s health and always went the extra mile to get healthy and chemical-free products for the family. That is the main reason behind starting this venture. She is most involved in product procurement and ensuring quality of every product. Ashok’s older daughter is a renowned health coach and yoga instructor. She along with her husband, a life coach, helps out in the backend operations while his younger daughter is pursuing her MBBS. His younger daughter is actively involved in the day-to-day operations and is often seen speaking to the customers and bringing awareness to the health benefits of using these products. This unique combination of knowledge of the family members can be seen very clearly in the thoughtfulness behind every single product at Sri Organics and Naturals.
Groceries
No Chemical and Pesticides
Dairy
Along with these, Sri Organics and Naturals has meditation chair, yoga mats, snacks including biscuits & cookies, chia seeds, dry fruits, healthy snacks, breakfast, preservative-free juices, millet bread and other ready-to-eat products.
The company delivers fresh vegetables, fruits and other grocery products right
Ayurvedic Medicine
Delivering the best quality products in their utmost natural and organic form, Sri Organics and Naturals is rigorously working to make the world healthy and more natural. The key differentiating factors of products by Sri Organics and Natural are:
The Global Hues | Vol. 2 | Special Issue | August 2022 | 31
organic products, Sri Organics and Naturals completes the gardening needs with its range of organic fertilisers and seeds. Santrupti - Neem Oil, Kraft Seeds, and Nature Plus - Pot Mix are few of the products available here.
Filling home with spiritual energy, the company has various devotional items such as Meena Agarbatti, Haldi Agarbatti, Deepa oil, bhimseni camphor, sambhrani, agnihotra homa kit, cowdung cakes and other pooja products.
Natural Products At Affordable Prices
Personal Care
Gardening
and organic vegetables and fruits that are free from chemicals and harmful fertilisers are easily available on the online store of Sri Organics and Naturals. The company is taking the world one step closer to a healthy lifestyle.
The premium quality products at Sri Organics and Naturals are 100% vegetarian, organic and eco-friendly which is sustainable in nature and eliminates waste and pollution. The various categories in which companies offer their products are:
There is a wide range of dairy products including Organic A2 Milk, A2 Ghee, butter, cheese, curd, etc. These dairy products are certified organic and free from any antibiotics or hormones. The cow is fed with organic feed and treated lovingly which produces nutritious milk.
World Bank had trimmed the forecast from 8.7 per cent to 8 per cent for the second time for India in April 2022.
REPORT
LOWERING EXPECTATIONS: WHAT THE OTHER FINANCIAL INSTITUTIONS PREDICT?
what further initiatives are taken by the Indian Government to help grow the GDP of the country.
The expert believes that amid the global economic slowdown, India is performing well. The latest economic outlook reports of FICCI (The Federation of Indian Chambers of Commerce & Industry) forecast India's GDP will increase with annual median growth of 7.0% in FY 2022-23. However, FICCI has downgraded its forecast from the 7.4% which it estimated earlier this year in the month of April. According to the reports, the slowdown is the consequence of geopolitical uncertainty and the current global market situation.
T
32 | The Global Hues | Vol. 2 | Special Issue | August 2022
FICCI in its reports forecasts growth of 6.2% and 7.8% in industry and to services sector respectively. While on the other hand, the growth of agriculture and allied activities is at 3.0% for 2022-23 which is slower in comparison to other sectors.
The Indian economy has recovered well after the post-pandemic era and braced itself to become the fastest growing economy in the world. Being a demanddriven economy, the consumption and investment contributing to 70% of the economy is a positive sign that puts India in a better position.
RBI has also hiked the repo rate by 50
Now, let’s look at the GDP of India and see how the country is performing and
Uncertainty and Economic Slowdown How Well Is India Performing?
o know how well the country is performing in terms of economic growth, GDP plays a crucial role. The Gross Domestic Product (GDP) is a measure used by economists to assess the health of the economy. Growth in GDP numbers represents that the wealth of the country is in good condition. And the negative growth shows that the country is not performing well as expected and the country needs to revise its policies.
Other reputed financial institutions like India Ratings, Investment Information and Credit Rating Agency of India (ICRA), The Reserve Bank of India (RBI), World Bank, Citigroup, International Monetary Fund (IMF), Fitch, and Standard & Poor’s (S&P) have scaled down their forecast for India’s GDP.
But the question arises if the world is facing such major geopolitical crises how is India doing well in terms of the AlongGDP?with the world, inflation also hit India greatly and particularly the people who belong to the lower income bracket. The purchasing power of India's population decreased now more than ever. But the slowdown in major economies anticipated the growth
TheEurope.experts
The Covid and the war slow down the supply chain in the entire world. However, since the lockdown restrictions are lifted from almost every country in the world, it will take some time to strengthen the supply chain and bring it to an earlier level.
INFLATIONAND INDIA
The survey released by the Reserve Bank of India (RBI) predicts a further increase in the manufacturing input costs from Q1 to Q3 in FY 2022-23. And a further increase in commodity prices can be expected. However, the central bank of India is trying to maintain inflation by restricting cash liquidity.
Many experts believe that the global economy is heading toward a recession with high inflation and lower investment demands. While some suggest that it is still too early to predict that a global recession is going to hit soon. But one
IMPACTS OF ECONOMYONUNCERTAINTYGLOBALTHEINDIAN
Onetimes.after
India as a developing country is performing better than most of the countries in the world right now, keeping in mind the current world scenarios and its own problems. After getting hit hard by the pandemic, India is hopefully on the right path to growth and Itdevelopment.stilltakestime for India to become a $5 trillion economy but even this steady growth will help the country to become the fastest growing economy in the world.
Energy crises are another major reason why the prices of goods and services are skyrocketing in the global market. The reports suggest that, from January 2022, the inflation rate exceeds the maximum range set by the RBI for five consecutive months. Leading to an increase in the prices of edible oil, vegetables, fruits, petrol and almost everything.
The Global Hues | Vol. 2 | Special Issue | August 2022 | 33
One after another global economy is getting hit by major events and facing major repercussions because of it. The world somehow started to recover from the economic damages of the pandemic. Soon Ukraine-Russia hit the world and now the world has to face some serious consequences because of it.
The global business environment is greatly affected by geopolitical uncertainties and so does the Indian economy. Tension escalates as the war between Russia and Ukraine continues for a longer period than it was expected. Although the diplomatic response of India, help the country to escape a major recession situation similar to what it is right now in the United States and
THE GLOBALECONOMIC SCENARIO
believe that geopolitical tension affects the country’s growth outlook, supply chain disturbance, inflation in commodity prices, and restricting the monetary liquidity leading to a downturn in the economic growth of the country.
thing that all economists can agree on unanimously is that there is a strong possibility that a prolonged slowdown will remain for all.
of India’s export and supported the GDP growth that lacked domestic demands. In April 2022, India exported the record wheat as it has ever before because of the uncertainty in the geopolitical environment.
another global incidents starting from the supply chain disruption by the Covid pandemic, the UkraineRussia conflict and the recent strict lockdowns in china are the major factors that are contributing to inflation.
All over the world, countries are battling with global surges in prices and facing constantly high levels of inflation. The economists are of the opinion that inflation is not going to leave us soon. And India will also get hit by it in the coming
basis points to 5.4% in the initial days of August 2022 to rein in high inflation.
opportunities 1800-210-8999
It prevents missed lead
It allows you to monitor the sales process
Leads | Sales | Customer | Team | Projects | Tasks | Contracts | Expenses | Payment | Contracts | Support | Goals www.capsavvycrm.com | crm@capsavvy.com
A CRM
It helps to gather and organize customer data
CRM
It aligns the Sales and Marketing performance Monitor Team Performance for better growth
Why Needs
CapSavvy
The Global Hues | Vol. 2 | Special Issue | August 2022 | 35
Every Small Business
An Agent of Constructive Change in Society
SURYAN ORGANIC
We firmly believe that embracing modernity while reviving Bharat's traditional & vibrant cultural traditions holds the key to solving the challenges of the country as well as the entire humanity.
Suryan Organic is inspired by Bansi Gir Gaushala which was established in 2006
SURYAN ORGANIC FOR FARMERS
Suryan Organic is focused on creating a convenient and affordable service for delivering fresh, safe, natural, and healthy food straight from the farm to the consumer’s plate.
SOSEFounder-Sidha Kisan Se, Gir (SuryanGauvedaOrganic)
SOSE - Sidha Kisan Se (Directly From Farmers) Inclusive and DevelopmentSustainable
Under this domain, the mission of the organisation is to assist farmers in winning back the respect and prosperity they once enjoyed in ancient Bharatiya society.
W 10 MOST RELIABLE Organic BRANDS IN INDIA
SUTARIYAGOPESH
Suryan Organic, when thinks about Health and wellness for all, realises the importance of food. The ultimate aim is to make Ethical Food production and distribution more sustainable.
ith an aim to make a positive difference in rural economies by empowering farmers and helping them adopt ethical farming & production practices that are friendly to the ecosystem, Suryan Organic was founded by a family of farmers who are engaged in Bharat's traditional & fully natural farming practices for at least the last 11 generations.
Suryan Organic is associated with thousands of organic and natural growing trusted farmers, from all over India. This is highly inspired by the idea of
THE UNIQUE MINDSET Health and Wellness
36 | The Global Hues | Vol. 2 | Special Issue | August 2022
by Shri Gopalbhai Sutariya as an effort to revive, regain and re-establish Bharat’s ancient Vedic culture. In Vedic traditions, the Gau was revered as Divine Mother, the Gaumata. With her blessings, Bansi Gir Gaushala is relentlessly working as a living laboratory to bring back Bharat’s ancient Vedic “Gau Sanskriti”, and introduce time-tested Vedic paradigms in all aspects of contemporary life.
AOne-Stop Shop ForAn Ethical, Premium Organic & Best Quality Products
SOSE: HOME CARE & PERSONALCARE BRAND
The brand shows the same level of commitment to consumers and resellers as it has to the farmers. With the idea of 'Swasth Parivar, Swasth Bharat’ (Healthy Family, Healthy Bharat), Suryan Organic serves them as:
THE ORGANIC PRODUCT RANGE
Resourceful Knowledge Partner, committed to helping farmers understand the importance of organic farming and improve the productivity of their farms. Suryan Organic also lends a helping hand to small farmers by assisting them in acquiring organic certifications.
Personal Care Products: The brand offers fresh personal care products with the best of heavenly fragrances that come together with the best of Earthy Natural Ingredients. This includes a wide range of Body Care, Face Care, Oils & Aroma, Dental Care, Hair Care and many other Personal Care products.
Creative Knowledge Partners with a purpose to help consumers enhance their well-being in line with Bharat’s ancient Vedic traditions. The brand is involved in designing
Suryan Organic is a one-stop solution for all kinds of organic products ranging from offering groceries, healthy snacks, tea & coffee, Gir Gau Products and immunity boosters to catering to personal care and health care requirements.
For farmers, Suryan Organic is:
new products which are in line with ancient Ayurvedic philosophy, while still being appealing to modern youth.
Extremely Dependable Suppliers to help them leave the unhealthy and lead an organic lifestyle. Suryan Organic leaves no stone unturned to determine if the products being offered by the brand to them are purely natural and organic.
The brand also lends help in developing the business of farmers with new products and marketing.
Hailing from the house of Suryan Organic, SOSE is an organic foods, natural home care and handmade personal care brand.
“At the heart of SOSE - Sidha Kisan Se, is our unwavering commitment to promoting sustainable development for the entire nation through organic agriculture; wherein we make sure to operate an ethical and sustainable business that harms no one and benefits all,” mentions Gopesh, Founder of SOSE - Sidha Kisan Se.
SUTARIYAGOPAL
Gir Gau Products: This includes a complete range of Beauty Care, Herbal Care, Home Care, Herbal Food, GIR Ghee, and GIR Ayurvedic Supplements.
The Global Hues | Vol. 2 | Special Issue | August 2022 | 37
Reliable Market Maker and Buyer to help them find the best price for their best quality organic produce.
SURYAN ORGANIC FOR CONSUMERS & RESELLERS
Health Care Products: The brand offers Eye Care, Fertility Care, Child Care, Kidney & Liver Care, Joint, Muscle & Bone Care, Weight Gain/ Loss, and Respiratory Health care products.
‘Samruddh Kissan, Samruddh Bharat’ (Prosperous Farmer, Prosperous Bharat)
BansiFounderGir Gaushala
Tea, Coffee & Cocoa Products: Here are some products to start the day with an energetic and refreshing breakfast - Organic Tea, Coffee Powder, Coffee Beans, Cocoa Products, and Herbal Coffee are offered under this category.
“It gives me immense delight to mention that our Ethical and Herbal Products like Ghee, Medicated Ghee, Herbal Beauty products, Herbal Supplements & Medicines have helped bring lasting health to thousands of people over the last few years,” says Gopesh.
38 | The Global Hues | Vol. 2 | Special Issue | August 2022 All the names have been arranged in an alphabetical order, and it is not a ranking BrandNameDesignation BiotiqueVinita DeygaJainFounder OrganicsArthi RaguramFounder & ForestCEO EssentialsMira KulkarniFounder & JayanthCMD Agro FarmsJayanth KaliappanFounder & KamaCEO AyurvedaVivek SahniCo-Founder & KhadiCEO NaturalGaurav LotusSinghFounder HerbalsNitin PassiMD mCaffeine Tarun SharmaCo-Founder & SriCEO Organics NaturalsandAshok Kumar SinhaSole SuryanProprietor OrganicGopesh SutariyaFounder 10 MOST RELIABLE Organic BRANDS IN INDIA
Close the browser window in disappointment, stop thinking about the implementation and abandon the idea completely?
ou are sitting idle in your balcony, taking sips of morning tea and suddenly the brain signals a new business idea. Relatable right? You rush to your laptop and start Googling only to find that there are already 20 other people doing the same that you thought was an original idea a few minutes ago. And this is quite heartbreaking.
DON’T WORRY IF IDEAYOURISALREADY
Y
TAKEN!
Or try to convince yourself that your idea is somewhat different from others and begin making the business plan.
“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations.”
Let’s face the truth here.
- Mark Twain
Now, what should a disheartened entrepreneur do?
5. Talk To Existing Customers
Don’t you think starting a business that already exists is an easier and more sensible option? Let’s make it easier for you. Think about starting something totally new, you have to then work double hard to first educate people about the existence of your business and then convince them why they should do business with you. It is a very time-consuming process.
But if you have a passion for an idea, ask yourself Do I care about my company more than the competitors? If the answer is a big Yes! Go for it. As a business owner, it’s your core responsibility to take care of your loyal customers and show them appreciation. It’s a gift that keeps on giving.
Here are five excellent reasons you should not drop your plan and start a business that already exists:
bookstore, and Myntra was not the first online shopping platform, yet their businesses are representing a benchmark in their respective markets.
Just because an idea already exists doesn’t mean that it is fulfilling the market demands pretty well. It can surely have faults. And now that you have entered the market with a similar idea, you can serve the market with better quality products. Steve Jobs, the Co-Founder of Apple didn’t invent the mobile phone or any computer, but the entire world knows him because of the revolution that he brought to the entire industry with his enthusiasm for
Whenever you talk with the customers, use positive language, be very careful with words, do not use technical jargon, and try to understand their problems.
SUMMING UP
3. Show Care ForYour Customers
However, an already existing business gifts you with a ready-made audience and an already established market for your product or service.
2. You Get The Chance To Perform Better
You can show care for your customers by throwing in a free gift with purchase, inviting them to exclusive events, giving discounts whenever possible, sending handwritten notes, responding to complaints and feedback, and showing a feeling of gratitude towards them.
Always remember no two founders can think with the same approach. Both will have different mindsets. Make your mark through your business and embrace the differences you bring to the table. If an idea already exists in the market, that does not mean that you will stop pursuing it in your own way.
You have got the golden opportunity to talk with your customers and understand their needs and requirements. You can utilise social media channels and run ads on Facebook, Google, and other platforms to survey customers.
Never give up on your dreams. No matter how hard it gets. Don’t drop your idea if that already exists in the market. Capitalize on that opportunity and focus on what makes you unique. Also, you don’t need a great idea to make a big company. You just need the excellent execution of a great business model that sets the path of success for the company.
own angle and deliver a solution that is unique and differentiated. It can’t be a complete revamp but your creative mind can surely figure out the unique approaches and faster, cheaper & effective solutions to the existing problem.
1. AReady-MadeAudience & Market
4. Be Memorable
To explain through an example, Flipkart was not the first eCommerce company, Amazon was not the first online
And of course, how can you forget about the ‘competition’ factor. You are surely going to face fierce competition in the market. Competition in business is always healthy for growth, quality of products & services, and innovation. It not only helps a business thrive but anyone involved in the process of competing learns new skills.
You are entering into an existing market.
Trytechnology.tofindyour
8
It is practically unimaginable to survive in a monotonous and boring work environment with no desk utility. Therefore, keeping a tab on your essential desk accessories is as important as taking a mandatory tea break in the evening.
BUSINESS
Here’s a list of some essential office desk accessories you need immediately:
Every office goer is very well familiar with a feeling that always goes along - Stress.
Helps you stay calm and focus better
very day you spend at least 9 hours in the office and find yourself surrounded by office supplies that you use daily. Have you ever realized how important these desk utilities are? How negatively they are going to affect your workflow if get exhausted?
Helps in overcoming any overwhelming workload when utilised for writing happy & positive thoughts
MUST-HAVETHATEVERY
STICKY NOTES: THE REAL HIGHLIGHTERS
Thankfully, we have stress balls to fight stress and reduce tension.
EMPLOYEE NEEDS DESK ACCESSORIES
STRESS BALLS: THE STRESS BUSTERS
E
Helps you relax and relieve unnecessary stress
Whether it be writing something inspirational at the top of your desk or using them as a reminder, sticky notes can serve many purposes.
Improves the functioning of the nervous system
As the sticky notes are available in different sizes and colours, they help in arranging and differentiating the information
Uses of Stress Balls
Helps a lot in anger management
Uses of Sticky Notes
Works as a reminder in a busy schedule
Helps in capturing new information quickly
Helps in keeping the setting clutter-free
CHARGER: TO POWER UP
The chances of misplacing things reduce drastically
Limits your electronic notifications; eventually the phone usage
Believe it or not, it doesn’t really matter how many advanced applications you have on your phone, you still need a paper calendar at your desk. Here’s why:
NOTEBOOKS: THE COLLECTION OF IDEAS
You can also keep your business cards, scissors, and other accessories in the holder
Snacks that you can keep are
Helps to reduce the distracting noise Boosts creativity
PEN HOLDER: THE BETTER ORGANIZER
A very effective visual reminder
Popcorn without butter and a very little salt
A pen and pencil holder does just what it implies. Although you can keep pens and pencils on the table, but better be organized, right?
Ensures convenient scheduling of events
Any meeting, conference, or client meeting without a notebook and a pen is highly unprofessional
Stays right in front of your eyes to remind you of things you tend to
Using your own charger prevents any damage to your device
Reduces sickness and absence rates
Fruits to keep you feel energised throughout the day
Helps you jot down all the instant points being discussed in the meeting
CALENDARS: TO KEEPYOU ORGANIZED
Uses of Calendars
Think of that day when you didn’t get the time to have lunch and have to skip it because of work. Although we are strictly against it, it can still happen in dire circumstances. Hence, you always need to keep some healthy snacks at your desk to hold you over until your next meal.
Help to increase productivity as they improve memory retention
Helps in easy management of your lifestyle
Do you still love to write your creative ideas in a notebook? Do you still love to take your notebook along with you to business meetings? We know, it’s a yes!
No important work calls are missed if the mobile phone is fully charged
Roasted chickpeas as they contain exceptional levels of iron, B-6, and magnesium
Uses of Plants
You can jot down additional details in the calendar and keep them for your eyes only
All the electronic desk accessories should always be charged so that you can use them whenever the need arises. Hence, a good quality charger falls under the must-have desk accessories.
Uses of Pen & Pencil Holder
Now that you have assembled all the essentials, you really need a shiny green plant to create an ideal office desk. A soothing and beautiful work desk is the least that you deserve.
You can take it along with you easily in your bag
Uses of Notebooks
Dark chocolate made from the seeds of the cocoa tree
Uses of Charger
PLANTS: GET THEM RIGHT NOW!
HEALTHY SNACKS: TO POWER YOU UP
INDIA'STOP TRUSTEDPRESS RELEASEAGENCY INDIAPRDISTRIBUTION GetFeaturedinPremiumPublications, IncreaseYourBrand'sPresence WEOFFERTHEMOST ECONOMICALPRPACKAGES PublishyourPressReleasethroughoutMajorNewsSites www.IndiaPRDistribution.com Ph:9354076217
YES!THEREAREPERFECTCOUNTRIESTOACHIEVE MENTALPEACE!
Now, a shocking statistic – Mental health and substance use disorders affect 13% of the world’s population. So, should we take it seriously? Certainly Yes!
The World Health Organization (WHO) defines mental health as a “state of well-being in which the individual realises his or her own abilities, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to his or her community.”
N
If we try to understand it more deeply, psychological wellbeing (PWB) is also an important part of mental health. PWB refers to the level of psychological happiness/health, encompassing life satisfaction, and feelings of accomplishment.
If we say, ‘What Mental Health needs is more sunlight, more candor, and more unashamed conversation’, you would say, oh! I know this… Well, do you implement the same? No, right?
TRAVEL
Do you know when it comes to mental health, location also plays a significant role? Recent research conducted by William Russell examines work-life balance, government spending on healthcare, weather conditions and other factors to determine the countries that promote psychological wellbeing. According to the ranking, we present you top countries where you can think of travelling:
Sweden tops in the list of countries with the best mental health in the world. It also scored high in terms of work-life balance. The country is quite famous for its abundant forests and lakes.
Places to Visit: Berlin, Munich, Frankfurt, Koblenz & the Rhine Valley, BadenBaden, and many more.
Continent:GERMANY Europe
Places to Visit: Stockholm, Gothenburg, Abisko, Are, Halmstad, Helsingborg, and many more.
Continent:SWEDEN Europe
Best Time To Visit: May to September
Capital: Berlin
Population: 10,452,326 people, 0.13 per cent of the world’s population
RANKCOUNTRYRANK SCOREAVG TEMP (°C) GOVERNMENT MENTAL HEALTH SPEND 1Sweden7.132.19.00%2Germany6.608.511.30%3Finland6.471.75.6%4France6.4010.715.00%5TheNetherlands6.279.37.1%6Italy6.0713.53.5%7Canada5.80-5.410.6%8Norway5.731.513.5%
Sweden is not just famous for its natural phenomena like the Northern Lights (a natural light display that is frequent during the winter months in northern Sweden) or the midnight sun (when the sun never sets in the summer) but what makes this country stand out is its desire to change the world for the better. Its contribution towards sustainability, social welfare, and successful accomplishments in reducing waste positions it at the top.
Population: 84,342,015 people
GERMANY
Source: William Russell
What differentiates Germany from the rest of Europe is its commitment to dedicating extensive amounts of resources to create outreach campaigns that promote actively visiting psychologists and testing for mental illness.
SWEDEN
Europe’s economic powerhouse stands at the second position in the positive mental wellbeing index. The country is coming in the forefront and establishing ways to determine and treat mental illness in citizens. Diagnosed patients in Germany have access to financial support and extensive healthcare services. The country runs different programs to ease the transition from a mental health hospital back to everyday life.
Capital: Stockholm
Best Time To Visit: May to September
The country also has a good healthcare system for children School nurses in Finland have the authority to refer students to the nearest centre médico-psychologique (CMP) attached to a hospital. There are also centres médico-psycho-pédagogique (CMPP), run by associations which offer free care for children experiencing difficulties.
FINLAND
Capital: Paris
Population: 17,213,640 people
TRAVEL
Places to Visit: Paris & Versailles, The Charming Countryside of Provence, The Côte d'Azur, Mont Saint-Michel in Normandy, and many more
FRANCE
Capital: Amsterdam
Suicide Prevention Programs are being implemented specifically for high-risk groups, including the LGBTQ+ community, those living in poverty, indigenous people, asylum seekers, etc.
Best Time To Visit: April to June & September to November
Places to Visit: Amsterdam, The Hague, Eindhoven, Groningen, Middelburg, Middelburg, and other places
Best Time To Visit: June, September to November
Capital: Helsinki
More than 4 out of 10 people in the Netherlands suffer mental health issues. Thanks to the reputable healthcare system of the company that helps them go back to everyday life. The Government of the Netherlands has set up a system of frontline support by GPs, and primary and secondary mental health care.
Places to Visit: Suomenlinna Fortress, Rovaniemi and the Arctic, Helsinki Churches, Åland Archipelago, and a lot more places
NETHERLANDSTHE
Population: 5,558,625 people
THE Continent:NETHERLANDS Europe
Continent:FINLAND Europe
As per recent studies, around one in five French people suffer from mental health issues. However, the country has the highest level of healthcare spending. Medical Psychological Centers in France are providing mostly free services covered by state health insurance.
Best Time To Visit: June to August
According to World Happiness Report 2022, Finland is the happiest country in the world. It is also praised around the globe for its low inequality, successful education system, high living standards, and high employment rate. The government of Finland had also started to raise awareness about mental health and improve public dialogue by training community members to break down prejudices.
Population: 65,573,982 people
Continent:FRANCE Europe
Places to Visit: Jasper National Park, Vancouver, Quebec City, Niagara Falls, Prince Edward Island
Also, it has the most UNESCO world heritage sites in the world, a few of them are the Colosseum in Rome, the city of Pompeii, and the glorious Amalfi Coast. If that’s not enough, let us tell you that there are over 1,500 lakes in Italy which are surrounded by the snowy Alps and golden beaches.
Among the 10 best countries with the best mental healthcare, Canada has the lowest annual temperature of –5.4°C. If you love travelling to a peaceful place, consider Canada which is a peaceful nation due to the consistent devaluation of internal conflict and violence, resulting in the promotion of unity and harmony amongst its Furthermore,citizens.thecountry has seen remarkable growth in immigration into the country in recent times. Every Canadian citizen embraces the diversity it brings to their society.
Capital: Rome
Places to Visit: Rome, Florence, France, Lake Como, Amalfi Coast, Tuscan Hill Towns
Places to Visit: The Oslo region, Tromsø and the land of the northern lights, Lofoten and Nordland, Oslo, Bergen and much more
ITALY
NORWAY
Continent:NORWAY Europe
Population: 5,509,445 people
If you plan to visit one of the world’s happiest countries in the world, you will find everything there, from the west coast fjords to snow-dusted mountains. If you prefer to travel in summer, you can enjoy the benefits of the midnight sun. Its seafood is mouthwatering and fresh.
Best Time To Visit: September to November
Continent:CANADA North America
CANADA
Capital: Oslo
TRAVEL
Capital: Ottawa Population: 38,430,718 people
Best Time To Visit: June to August
As per the ranking, Norway sits at the eighth position due to a number of factors, one of the prominent ones being mental health expenditure towards improving community services.
Italy takes the top spot for hours devoted to leisure. Despite the country’s high unemployment, family and personal interests continue to play an important role in Italy. A considerable difference is seen in the working hours of the private and public sectors, however, employees typically work for 36 hours a week.
Best Time To Visit: March to May & September to November
Continent:ITALY Europe
Population: 60,276,425 people
Inking Stories That Matter TodayAnd Even More Tomorrow THANK YOU FOR READING Subscribe to our E-Magazine NOW! Visit www.theglobalhues.com
