Jan – Public Relations

The Global Hues | Vol. 2 | Issue 1 | | January 2022

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From National To Global We Engage With People To Tell Their Stories

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The Global Hues | Vol. 2 | Issue 1 | | January 2022

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Contents

Vol 2 | Issue 1 January 2022

24

16

Around the Globe in 5 Minutes

Simulations

White Shadow

34

40

SRV Media

Public Relations

30

36

44

Sustainable Packaging

W Five Communication

Intellect Quotes On

NextDoor Global Services

NEWS

Formulating The Perfect Strategies For Businesses Worldwide

10

COVER STORY

38

32

Crafting 360 Degree Communication Solutions For Diverse Brands

Devising Creative Brand Promotional Strategies

VINOD VARMA AINAMPUDI Founder & CEO, PROSFIC

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26

Business

Finance

Business Insights:

The Quintessential Guide To

Business Taxes

What’s Trending In 2022

22

20

Absolute Factor

Building Brands Through Holistic PR Approaches

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India PR Distribution

An Ultimate Platform To Take Your PR Campaigns To Heights

The Alarming Need of Tomorrow

Amplifying Brands With Integrated PR Campaigns

Anchoring Your Brand Through Tumultuous Seas

Confidence

Rocketing Businesses With A Unique Brand Proposition

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45 Listing

10 Best

Public Relations

Companies To Check Out In 2022

Editor’s Note W

e have entered the year 2022. If 2021 wasn’t our year, 2022 can surely be. Although businesses are still struggling to cope with the repercussions of 2021, the year 2022 can be fortunate. The dreadful Covid-19 pandemic influenced every niche and predominantly increased competition among businesses across all industries. It goes without saying that one of the glamourizing industries, the Public Relations Industry, saw plenty of changes in terms of changing people’s perceptions, uplifting a brand’s image, and driving things forward.

Times are changing, so is the Public Relations Industry. An industry that sprouted from the news side of the industry has completely transformed itself. Today it finds itself under a much bigger umbrella and includes everything from sponsorships, company newsletters, social media, crisis management, news releases, brand building, influencer campaigns, and the list goes on.

46 Lifestyle

5 Most Expensive

Sunglasses In The World

The challenges are increasing with no hopes of any reductions anytime soon. The PR industry is expanding its horizons to find new angles and convert challenges into opportunities. Today’s obstacles are not troublesome walls rather a perfect chance to appreciate the opportunities knocking at the door of the PR industry, fostering it to grow multifariously.

The Global Hues Magazine through its latest edition shows the felicitous appreciation towards the contribution of Public Relations Industry in the hyper-competitive business environment. It covers the journeys, challenges, and growth parameters of different PR companies leaving a bold mark on the PR industry.

Hope you have a great time reading this issue. Happy Reading!

The Global Hues

Editorial@theglobalhues.com

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Vol 2 | Issue 1 | January 2022 Publisher: The Global Hues Founder & CEO: Himanshu Tyagi Editor-in-chief: Tannishtha Mukherjee Copy Editor: Priyanka Tyagi Content Manager: Himanshi Jain Editorial Team: Kusum Vats, Aditi Gautam, Shreya Malakar

Design Head: Himanshu Koli Digital Team: Chaitanya Mitra, Amit Sharma ------------------------------------------------Head of Sales & Marketing: Chetan Kaushik Sales Team: Annu Vimal, Ritu Chauhan, Anubha Singh Chauhan, Anushka Gupta, Sanchit Rathi, Shubham Goel Data & Research: Naval Kishore, Sanjay Sharma Marketing & PR: Krishiv Kumar PR@theglobalhues.com Advertisement: Mayank Gulati Subscription: Maniraj Reddy HR: Simran Khanna Corporate Office Address: A-204, Third Floor, Vikaspuri, New Delhi-110018 Ph. no. : +91 9871258991 Email: info@theglobalhues.com

The Global Hues does not accept responsibility for returning unsolicited materials & photographs. All unsolicited material should be accomplished by self-addressed envelope & sufficient postage.

All disputes are subject to exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. © 2022 Publisher, Reproduction in whole or a part throughout the world, including image text or anything without written permission from the publisher, is prohibited. All rights reserved.

Travel

Tripura

An Exceptional Dose Of History & Beauty

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Make A Phenomenal Start With The Global Hues

Inking Stories That Matter Today And Even More Tomorrow CONNECT WITH US: Website - www.theglobalhues.com PR & Communications - pr@theglobalhues.com; info@theglobalhues.com Contact No - 8700280047 ; 9871258991

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10 BEST

COVER STORY

PUBLIC RELATIONS COMPANIES TO CHECK OUT IN 2022

P

ublic Relations has long held a reputation as a purpose-driven industry. Companies often get in touch with PR companies to accelerate their growth curve.

Vinod Varma Ainampudi, who possesses deep expertise in Public Relations Management, was very clear in his head that there is a dire need to establish a top-notch PR company that can provide excellent services to businesses and individuals.

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As difficult as it may sound to bring together industry experts from multiple niches, Vinod was adamant about laying the foundation of a purpose-driven PR company. Hence, PROSFIC- Public Relations & Organized Strategy For Individuals & Corporates, made an appearance in the epoch of digitalization.

With a defining tagline “Rebrand Yourself”, PROSFIC establishes what it is for and how it can help businesses realize their full potential.

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10 BEST

COVER STORY

PUBLIC RELATIONS COMPANIES TO CHECK OUT IN 2022

ABOUT THE MAN BEHIND PROSFIC Vinod Varma Ainampudi is the Founder, CEO, and Managing Director of PROSFIC Verticals.

He has core expertise in strategy planning, risk management, and operations transformation. He holds a decade of business leadership experience in Public relations Management, Brand Management, Digital Marketing, and other fields.

He is responsible for formulating the business strategies, assessing risks and opportunities, allocating resources, developing business plans, and framing the vision of PROSFIC.

DIFFERENTIATING FACTORS PROSFIC Directors (L to R)- Sriram Chakravarthy, Dileep Varma, Vinod Varma, Phanindra Killari and Chandan Kumar

ABOUT PROSFIC & ITS OFFERINGS How does a brand become trusted and reliable? How does it manage to stand out? The clear answer would be: By developing and managing reputation. A brand goes the extra mile to build its robust reputation and achieve milestones. To maintain that most valuable intangible asset, brands solicit the services of a Public Relations Company. A well renowned PR Company, PROSFIC was founded with a mindset to provide complete growth marketing & public relations services.

said Vinod while mentioning ‘Brand Establishment’ and ‘end-to-end startup development’ to be the company’s forte.

Also known for delivering growth marketing & PR Services for the entire blockchain industry, PROSFIC is extensively working on NFTs & Metaverse-related projects which makes it one of the first few marketing and PR companies working in the blockchain industry.

PROSFIC is also contributing to build the few first sources of information around different concepts of the industry.

Some of the core offerings of the company are:

We believe and work to build a brand and make it stronger than ever. Rather than just the revenue, we focus on the impact of the campaign and the value it adds to a brand.”

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Digital Marketing Services to help businesses market or advertise their business online and increase awareness and visibility.

Brand Management Services to help brands create loyalty and establish an emotional connection with their target audience.

PR Campaigns to communicate messages of different brands to a larger audience and increase their credibility.

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Strategic Counseling to offer strategic thinking; designed to help the specific needs of the clients.

Social Media Management includes developing social media strategies to build brand awareness, generate leads and sales.

Influencer Marketing to create an online buzz about brands, improve audience engagement and increase conversions.

Logo & Web designing includes designing appealing visual representations for a website or in the form of logos to make strong first impressions.

Digital & Strategic Ad Campaigns to ensure a brand’s effective promotion and help build a strong network of customers.

Startup Development includes devising and implementing growth strategies for various startups and budding businesses.

Media Management includes developing the relationships of clients with media.

PROSFIC is proud to call itself a PR company that caters to the needs and requirements of companies from all industries. believes that brand establishment brings growth in revenue automatically.

We are perhaps the only company in India that can provide technical services along with digital marketing services for the blockchain industry.” expressed Vinod. PROSFIC is the first company to introduce Guerilla Marketing to Blockchain Industry where its successful module provides an end-to-end growth strategy for Blockchain, NFT & Metaverse clients. It also helps crypto, NFT & Metaverse companies in launching their Initial Coin Offerings (ICO), Initial DEX Offerings (IDO), Initial Liquidity Offerings (ILO) and makes them reach their full potential through its unique development strategies.

Furthermore, PROSFIC focuses on brand establishment and not just growing the numbers. It strongly

THE CLIENTELE PROSFIC amplifies the brand reputation and helps businesses increase their reach multifold.

PROSFIC delivers purpose-driven solutions to many clients.

Some of its well-known clients are NACSA (National Centre for Sustainable AquaCulture of India), MPEDA (Marine Products Export Development Authority of India), Meghalaya Tourism & Cultural Tourism Development, Janasena Party (Poll Management Khammam & Warangal Local Body Elections), Politicians from BJP (Maharashtra & Telangana) & TDP, Syntizen Technologies, Bitsz Exchange, Digits N Destini (One of India’s top Numerologists), Mother of Memes Token (NFTs), Aurora Token (Metaverse) and many more.

“We understand our client’s needs, their industry and provide unique and tailored solutions. We take regular feedback and deliver accordingly. Our positive approach, impactful strategic campaigns, and timely review system keep our clients happy and satisfied,” said Vinod.

AURORA TOKEN: A SIGNIFICANT PROJECT PROSFIC’s one of the best projects so far has been “Aurora Token”.

Aurora is a token based on the future possibilities of web 3.0 and Metaverse.

With Metaverse, you don’t just use the internet but become a part of it. It’s like the building of a virtual world; Aurora defines the economy of this world. This token will help youngsters to become a part of this continuously evolving virtual world. PROSFIC feels privileged to help Aurora reach more and more youngsters every day.

“We are building for the future and our efforts are going into developing something that is ahead of its time,” said Vinod.

MISSION & VISION STATEMENTS The mantra of PROSFIC has always been ‘We Promise & We Always Deliver.’ PROSFIC’s mission is to help businesses realize their full potential. It formulates the right rebranding strategies for the clients and brings the best out of their ventures while emphasizing on how these can prove to be

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10 BEST

COVER STORY

PUBLIC RELATIONS COMPANIES TO CHECK OUT IN 2022

beneficial to the customers.

The vision of PROSFIC is to lead the PR industry with the best marketing strategies & become a global leader in Blockchain and Metaverse technology.

TEAMWORK: A CORE VALUE The PR industry is a highly teamwork-based industry. Therefore, maintaining a successful culture of teamwork holds paramount importance.

PROSFIC Team

To brainstorm a content strategy and publish a post, a content writer, an SEO expert, a graphic designer/video editor, and a social media coordinator work in tandem with managers and other team members.”

and team management issues, it created a risk of security and late deliveries.

To overcome this, PROSFIC decided to build in-house tech solutions for all its clients. It involved hiring a lot of technically skilled professionals, along with doing credible partnerships and in-depth study of the industry.

PROSFIC never compromises when it comes to delivering the best to its clients.

DEFINITION OF SUCCESS explained Vinod. PROSFIC believes that teamwork promotes an environment of productivity. It is not just important; it’s the only optimal way to complete a task. Strong teamwork is not only providing a unifying focus to PROSFIC but also a unified approach to how work gets done. To improve employee engagement and work effectiveness, PROSFIC makes sure that all the employees maintain a work-life balance.

Vinod has a coherent definition of success. He believes that “Success is connected with action.

Successful people keep moving.

They make mistakes but they don’t quit. We believe that success is walking from failure to failure with no loss of enthusiasm. A smile on a client’s face is a true success for us. Their achievements bring a smile to our faces.”

OVERCOMING THE BIGGEST CHALLENGE FACED BY THE COMPANY

Since its inception, PROSFIC has achieved many milestones. Some of the coveted milestones include:

PROSFIC has always focused on developing a one-stop solution for all its clients. Establishing the same philosophy in the crypto and blockchain space has not been easy for the company. Being new to the space, the company had to outsource a lot of technology-related work. More than costs

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MILESTONES COVERED

Launching a PR campaign in February 2019 which increased the footfall in Meghalaya Tourism by 6% Working for BJP candidates in GHMC elections in December 2020.

Working as a digital campaign partner for TDP in

Machilipatnam municipal elections in February 2021.

Delivering Poll management services to the Janasena Party in Khammam local body elections and introducing “City Planning Report” instead of election manifesto in April 2021. This new concept had a good impact on the public, especially the youth.

The Covid19 pandemic has completely transformed the PR industry, shifting everything to digital platforms. Most of the existing organizations were not prepared for this change; the impact on PROSFIC was no different. However, PROSFIC

believes in converting every challenge into an opportunity. It has not just paced up with the fast-developing technologies in the PR industry but helped its clients leverage them effectively.

PROSFIC was fortunate enough to have young and technologically sound teammates on board who were ahead of time to cope up with the changes and utilize them to grow expansively.

Today, PROSFIC is successfully delivering end-to-end marketing and technology services to the blockchain & crypto industry along with branding, digital marketing, strategy, and PR services to corporate, and individual clients.

The Global Hues | Vol. 2 | Issue 1 | | January 2022

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Around the Globe

ASIA

Lupin enters into its first partnership with Shenzhen Foncoo Pharmaceutical Co, a medicine producer located in China for providing high-quality and generic medicines to patients worldwide.

Saudi Arabia and South Korea sign multiple business deals as countries partner on developing the hydrogen economy.

Under the deals, Seoul will be able to secure ammonia supplies and carbon-neutral hydrogen from the Kingdom.

Indonesia passes a law governing its new capital, paving the way for the world’s largest archipelago to relocate its seat of government to Borneo island, from Java. According to the new law, the new capital will cover a main area of 56,180 hectares in East Kalimantan province.

Indian retailer Reliance joins calls for India to tighten regulations of marketplace ecommerce platforms to ensure such websites treat all sellers equally, according to the sources. Reliance did not name any company, although the remarks point towards ecommerce giants Amazon and Flipkart.

Citigroup nears the sale of its retail banking franchise in Taiwan to DBS Group Holdings for around $2 billion.

Sri Lanka to hold

talks with the Indian Oil Corporation as part of a desperate measure to tide over the current fuel and energy crisis faced by the nation.

AMERICA Altice USA donates $1 million to thousands of local schools and classrooms across its Optimum and Suddenlink footprint through a partnership with education nonprofit DonorsChoose.

Mexico seizes 380,000 boxes of Kellogg’s cereals, Special K, Corn Flakes, claiming the boxes had cartoon drawings on them in violation of recently enacted laws aimed at improving children’s diets.

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Rio de Janeiro wants to become Brazil’s cryptocurrency capital and plans to dedicate part of its reserves to digital money.

Bolivia’s health and sports ministry, the space agency, and state-owned Entel sign a 10.2mn-boliviano (US$1.4mn) agreement to offer telehealth services in 118 municipalities.

AFRICA

in Minutes

Oracle opens a data center in South Africa to provide local cloud services across Africa for the first time, joining the likes of Microsoft and Amazon in setting up facilities in the southernmost country on the continent.

Kenyan fintech Zanifu nabs $1 million to bridge the MSME financing gap. The company is providing short-term stock financing of up to $2,000 to MSMEs in Kenya and is eyeing an additional 15,000 FMCG retailers in the next one year.

YCombinator backed Namibian startup JABU gets $3.2 million for its ecommerce and retail pay. JABU was founded in mid-2020 to fix Namibia’s inefficient and almost nonexistent supply chain and distribution.

Italy expects green energy exports to UAE to grow over the next 5 to 10 years, driven by the Emirates’ push to achieve its net-zero ambitions.

Horizon Software, a global leading provider of software and electronic trading solutions, expands its presence in Poland with the support of Business Finance.

EUROPE Britainbased digital banking application Revolut launches commission-free stock trading in the US. This is a move that will see it compete with online brokerages like Robinhood Markets and Charles Schwab.

AUSTRALIA Deloitte forecasts a 5.2 percent lift for Australian business investment in 2022. It also predicts a 6.4 percent rise in household spending, an influx of 100,000 people returning to the labor force with the unemployment rate “flirting with 4 percent” by the end of the year.

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BUSINESS

BUSINESS INSIGHTS WHAT’S TRENDING IN

J

anuary 2021 marked the completion of an entire year of catastrophes wreaked by the COVID-19 pandemic. The world changed overnight for the times to come. Now Covid is hitting us back again in 2022 and has come with mixed fortunes for different businesses. It has compelled us to redefine and reimagine ourselves and become more resilient for the future.

PANDEMIC INFLUENCING BUSINESS TRENDS

It was a year of consistent fears and losses. The initial phase of the lockdown was disproportionately exacerbating for the small businesses, 70% of which remained in tatters till August 2020, and around 40% resorted to a similar fate till February 2021. The pandemic crisis caused sharp contractions in the Indian economy and pushed around 7.5 crore Indians into the low-income category (with an income of $2 or less per day) from their earlier economic statuses. The disastrous effects of this crisis have played out differently for each industry and sector.

While industries dealing with aviation, tourism, and automobiles feared being written off completely, there were certain businesses that boomed

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2022

unnaturally. Cybersecurity mesh, data fabric architecture, autonomic systems, generative AI, and decision intelligence are definitely some of the trends that CEOs should watch out for in 2022, as per the research firm Gartner. It was the business owners who had not incorporated e-commerce within their business model who ended up crashing and burning as the pandemic hit.

To sustain your business in the post covid era, it is important to follow the business trends of 2022, and not risk sinking your business into the abyss.

4 BUSINESS TRENDS TO SWEAR BY IN THE POSTCOVID ERA The Use Of AI And Automation Is Indispensable: Artificial intelligence technology can largely help businesses by reducing operational costs, scaling up revenues, improving customer experience, and bettering the overall customer experience. AI technology reduces operational costs, increases efficiency, grows revenue, and improves the overall customer experience.

In order to reap most of the advantages, businesses must focus on making use of the entire range of smart technologies such as natural language processing and machine learning for their products and services.

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With the news of the incoming metaverse technology, this is an era of automatic vehicles, AI cybersecurity, and basically everything related to technology. The creation of an e-commerce website with a chatbox is something really basic that you must incorporate into your business if you must sustain it in 2022. When it comes to businesses whether small or big, it is the early adaptors and visionaries who have a better chance of sustaining for the long term.

Keeping It Authentic: In the digital era of over-information, buyers have become highly vigilant and conscious about their values and belief systems. It is important to remember that they buy from a company that resonates with their values. It becomes vital to work on a brand image that tells the story of your business and expresses the mission and vision of the business.

Cryptocurrency Is Vital: We all know how an investment in the Shiba Inu coin ended up making two New York brothers multimillionaires in 2021. It is evident that in 2022, cryptocurrency will easily become the most widely accepted method of payment globally. A lot many businesses have already prioritized the use of cryptocurrency. In all probability, cryptocurrency might end up becoming the future of the world. Businesses need to have a more digital approach to their functioning, especially after the

Covid-19 aftermath. This will surely ensure that your company stays ahead of the pack. In these times, it is very much possible to lose out on sales if you are not adopting cryptocurrency as well as blockchain technology.

The two major benefits of cryptocurrency are: a) It creates a more accessible network for money to flow b) It helps in reducing the transaction cost and increasing business reach Need for Sustainability: In the era of sensible consumption, environment-friendly companies are easily given precedence over those which are not. Opting for sustainable practices in your business can prove to work wonders in creating an appealing brand image but also help in scaling up the revenues. In simple words, sustainability means utilizing the present resources in such a manner that it does not end up compromising on the demands of the future. A sustainable brand image gives the business a clear competitive advantage over others by appealing directly to the belief system of the customers. This can also help in getting the business subsidies and incentives. (a) By 2030, Apple is planning to become 100% carbon neutral in terms of its products and supply chain. (b) A study conducted by Nielsen shows that 66% of the customers are ready to pay more out of their pocket if a product boasts to be of a sustainable nature.

(c) The same report claims that 81% of global consumers believe that businesses should work towards creating a more sustainable environment. (d) As per studies conducted by Mckinsey, costs can be reduced substantially by as much as 60% when sustainable energies are incorporated.

LEADING BUSINESS IDEAS FOR 2022 Many of the best small business ideas for 2022 involve an online business model. The new normal must be taken into account when starting off a business in 2022.

The way products and services are consumed has changed drastically from the pre-covid era. Beginning with the restaurant or retail businesses might have been a good idea earlier but must be given a second thought before we see how the next year plays out. If you are thinking of starting a business in 2022, it is critical to take the new normal into account. It is the ideal time to steer from traditional businesses and move into those which are highly automated.

Online Reseller Business: For those who understand clothing and fashion, beginning with an online reseller business is a great idea. One could begin by selling old or unwanted items on an online selling website and then eventually expanding to one’s own retail business.

Online Teaching: This could be a great market for entrepreneurs to tap into. Regardless of one’s location and with minimum facilities, it is possible to share one’s knowledge with students and turn it into a successful venture.

Online Book-keeping: Not just education but bookkeeping services can also be performed online. This business idea would be ideal for an accountant or a bookkeeper.

Medical Courier Service: With the resources of a good time management skillset and reliable vehicle services, a medical courier service could be taken up as a business venture. The transportation would be accountable for distributing medical items such as prescription drugs, lab specimens, equipment, etc.

Providing Translation Services: This is an attractive option for multilingual speakers. A business venture could be created out of offering services such as translation of documents, translation of website information, etc.

Digital Marketing: Digital Marketing services are always in demand as the importance of conducting one’s business over the internet is becoming clearer with each passing day. Most mid-sized and small companies prefer to outsource their digital marketing services. With chops in content marketing, SEO, social media management, and web development, one could seize a comfortable work-fromhome business opportunity.

Business trends have been changing exponentially with the incoming of digitalization and globalization in the business world. The post covid era has almost succeeded in cutting off the traditional ways of conducting a business. The future is going to be heavily technology-based and it’s important to adapt to the winds of change so as to not lag behind.

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10 BEST

PUBLIC RELATIONS COMPANIES TO CHECK OUT IN 2022

ABSOLUTE FACTOR BUILDING BRANDS THROUGH HOLISTIC PR APPROACHES

At Absolute Factor, we leverage on our industry experience and PR expertise by creating communication programs that shape perceptions and generate results.

and implementing programs that deliver measurable results for clients and associates. It partners with both established and emerging brands to create customized solutions for marketing strategy & brand building.

Absolute Factor delivers services including integrated communications making optimal use of digital and conventional media, event management, and brand building that enhance the brand image and organizational credibility.

THE FACE OF THE COMPANY Rajesh Prothi is the Managing Partner of Absolute Factor with over 30 years of professional experience. Before joining the PR world, he was a journalist, having worked with publications like Business India, Observer, and Financial Express. He also worked as the Editor of the Telecommunications magazine ‘Communications World’ and India Editor for Hongkong-based magazines – ‘Telecom Asia’ & ‘Wireless Asia’.

I

RAJESH PROTHI

Managing Partner, Absolute Factor

n today’s competitive marketplace, media relations and digital communication can deliver unmatched benefits, when done correctly.

With a vision to enrich the value of different brands by offering committed & comprehensive communications assistance

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throughout each engagement, a PR agency like Absolute Factor was incorporated in 2009.

Absolute Factor is a Media Relations, Digital Communications, Creative House and Events based agency with over 70 man-years of industry experience and a market reputation for crafting

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He has also authored a book called ‘Tryst with Time’ for Jammu and Kashmir Bank and has contributed a chapter titled ‘Discontent and Militancy in Jammu & Kashmir: A Fiscal Aspect’ for a book titled ‘Burning Issues in Jammu & Kashmir Politics’.

Before working in Absolute Factor, he worked for Ogilvy PR, New Delhi as Head Technology Practice where he was responsible for brands like Nokia, Intelsat, and Rockwell. He has also worked with

other prominent brands such as WiMax Forum, Huawei, Rockwell, Hertz, Easy Cabs, Eicher, Hallmark-UK, IDFC, NovelSat, Sophos, Mavenir, GLA University to name a few.

THE SERVICE PORTFOLIO Absolute Factor leverages its industry experience and trailblazing PR expertise by creating communications programs that shape perceptions and generate results. Some of the offerings of the company include: Public Relations Public Relations is the foundation and core of Absolute Factor. Its expertise lies in the development and application of traditional public relations strategies. It works with an extensive network of journalists, editors, policymakers, and community connections to gain the most significant coverage for its clients.

Creative Marketing Absolute Factor understands that an organization always tries to position itself as exceptional and unique. Considering this, Absolute Factor reviews and helps the brands build all existing communications platforms like website, collateral, advertisements, and messaging.

Content Marketing The team of experienced journalists and skilled writers at Absolute Factor helps the clients find and connect with their audience through content like Press releases, media articles, blogs, newsletters, editorial articles, brand guide book, infographics, and internal interactive material.

Events Absolute Factor conceptualizes, develops, and oversees announcements, launches, openings, public forums, press briefings for its clients and individual projects. It specializes in both event production as well as event PR.

WHAT MAKES THE AGENCY UNIQUE? It’s evident that PR has evolved in many different ways in the past two decades. Brands have learned that whilst traditional PR, a large

proportion of PR is now driven by digital. Absolute Factor, being a traditional PR Agency, did not take much time to evolve digitally and adopt new verticals.

The three pillars of Absolute Factor i.e. experience, ever-evolving knowledge, and strategic thought process uniquely position the company in the competitive PR landscape. All the pillars are backed by the company’s realistic and logical framework approach.

THE CLIENTELE Absolute Factor is a strategic Marketing and Communications Agency, which has an extensive client portfolio that includes industries like Telecom, Energy, Consumer, and Education.

“We are very cautious and persistent with our work, showcasing conscientiousness in everything we do for our clients. We build strong and healthy client relationships by presenting what they need to hear about their brand rather than what they want to hear,” Rajesh mentioned.

A SIGNIFICANT PROJECT A highly acclaimed organization from the telecom sector once lost its credibility due to unforeseen reasons. The task at hand was to restore its credibility, help it rise again, and retain a lost voice in the telecom industry. Absolute Factor not only re-established its credibility but also helped the organization in drafting the communication to the Prime Minister’s office of India in regards to concerns of the Indian telecom equipment industry and its prominence in the economy.

Efforts of Absolute Factor resulted in the formulation of constructive policy decisions in favor of the Indian telecom equipment manufacturers. Absolute Factor emerged victorious in completing the assignment and bringing the desired results within the stipulated time frame.

retaining the ethical approach towards what it offers in terms of the level of services. It wishes to spread its wings in diverse industries and augment its growth in the years to come.

THE VALUE OF TEAMWORK Absolute Factor believes that great work comes from building strong relationships. The company thrives on the promise of working together in a way that sets it apart from other similar-sized players in the industry.

The team works in perfect harmony with each other. Every voice in the team is given due credit and put forth on the same pedestal, which drives the holistic growth of the company.

THE SUCCESS MANTRA According to Rajesh, Success is defined as the harmony between mental peace and goals. His secret to success is following and believing in the processes, yet being flexible and logical in the approach. It’s not always about earning profits, rather focusing on solving problems, building trust, and finding paths for clients.

AWARDS ACHIEVED Absolute Factor, since its foundation, has achieved many milestones and awards. It was awarded the “Best Global Corporate Social Responsibility PR Campaign’ award from ‘Bulldog Star of PR Awards’ in 2015 for running a campaign for www.thecherrytree.in Communications & Branding is at the heart of Absolute Factor.

Incorporated in the year 2009, Absolute Factor is working round the clock to promote brand value, strengthen community relations, manage brand reputation, and enhance the online presence of different brands. Today, it indubitably calls itself a highly efficient and result-driven Public Relations and Communications Agency.

MISSION AND VISION STATEMENTS The mission of Absolute Factor is to grow in all verticals. It envisages The Global Hues | Vol. 2 | Issue 1 | | January 2022

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10 BEST

PUBLIC RELATIONS

INDIA PR COMPANIES TO CHECK OUT IN 2022

DISTRIBUTION AN ULTIMATE PLATFORM TO TAKE YOUR PR CAMPAIGNS TO HEIGHTS India PR Distribution strives to be the largest PR platform that delivers complete press-release submissions to all its clients.

of online PR and offline PR Distribution, India PR Distribution is becoming a truly innovative venture in India’s PR ecosystem.

It is India’s first press release distribution platform that distributes press releases to English, Hindi & regional newspapers, news channels, industry magazines, and other major Indian media outlets at economical and reasonable costs. India PR Distribution connects journalists, reporters, TV Crew, India Bloggers, and other press members with trusted and credible news sources worldwide.

MEET THE LEADER

W

ecosystem is evolving at a meteoric pace. In a rapidly growing economy like India, it was a vision to help the press and business community that India PR Distribution came into existence in 2018.

With an innovative combination

In his 15 years of career, Nitin has worked on many different projects with Fortune 500 companies including Time Warner Cable and AT&T to name a few. Currently, Nitin is spearheading multiple organizations and has also helped numerous startups in getting funding for their ventures.

NITIN JAIN

ith the advent of digital media and a boom in the tech space, the public relations

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Founder & CEO, India PR Distribution

Nitin Jain is an MBA in Marketing with over 15 years of experience in digital marketing and public relations. His experience includes everything from the implementation of corporate communication strategies to digital marketing services. He is an internationally acclaimed expert in online marketing and is well-known in the industry for managing various successful digital marketing and PR campaigns for celebrities and corporates from all over the world.

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INCEPTION OF THE IDEA India’s media industry has humongous potential to grow multifold.

Its expansive growth is closely linked to the growth of the Indian economy. The need for direct communication channels has increased over the years due to significant transformations in the press and business communities. To meet the most pressing needs of the industry, Nitin Jain led the foundation of India PR Distribution.

COMPANY’S OFFERINGS India PR Distribution distributes press releases to topmost publications. It is the first Indian PR agency to launch organic Press Release packages in an online model, thereby allowing individuals and corporates to reach out to the media without spending a hefty amount.

It makes sure that all types of press releases such as events news, post-releases, product launch news, corporate news, and company news reach the federal, regional, and other media outlets. Moreover, it also helps many businesses in improving their marketing and planning their PR campaigns. Using the news source services of IPD, businesses, and individuals can gain immense media coverage in premium Indian publications.

DIFFERENTIATING FACTORS Unlike other platforms, India PR Distribution operates on the principle of not spamming the mailboxes of journalists and media houses, rather it increases the chances of a press release getting picked by devising mindful strategies. IPD strives to be the largest PR platform in India by providing complete press-release submissions to its clients.

“IPD sets itself apart from other similar-sized players in the market by offering a unique submission model for PR where one can submit press releases to all major

esteemed newspapers, magazines, trade portals, and other media outlets,” Nitin remarked.

IPD’s entire team have allowed them to assist many big names in getting funding news.

THE CLIENTELE

DEFINITION OF SUCCESS

IPD caters to the needs and requirements of both national and international clients which includes delivering services to Fortune 500 companies, startups, MSMEs, SMEs, and professionals including Authors, Artists, and Celebrities.

Furthermore, IPD works with NGOs and government agencies to help them in their PR initiatives.

“True success is when as an entrepreneur, you can contribute positively to the entire ecosystem around you, including your family, friends, colleagues, and the society. Being an entrepreneur, it is your professional and moral responsibility to always be a positive force, driven by positive values and ethos. Furthermore, once you learn the art of selfless duty, you are a happier and satisfied person and everything else naturally falls in place,” Nitin explained the meaning of true success.

IPD’s team works tirelessly to create and implement customized PR plans for each client.

They make use of their media contacts and partnerships to try to get maximum coverage to their associations through press release distribution to top publications, portals, and bloggers.

“Many clients have benefited from our unique approach to obtaining impressive coverage in both print and online media communications,” Nitin mentioned.

MISSION AND VISION STATEMENTS The mission of the company has always been to ensure greater visibility in top-notch publications and provide quality Press Release Distribution services to clients in India and abroad. Keeping in mind the affordability aspect, IPD has also devised innovative online organic press release packages.

THE VALUE OF TEAMWORK When work is divided among the team members, it makes the overall business operations run smoothly. The team at IPD has grown over time. To keep employees motivated, IPD empowers and encourages teamwork. IPD’s young and skilled team appreciates every recommendation and feedback of clients. This helps to keep the team motivated.

The hard work and dedication of

AWARDS AND MILESTONES COVERED India PR Distribution is India’s first comprehensive PR distribution service that makes sure that press releases reach the top Indian Media Publications. Having said that, India PR Distribution has covered many milestones and received honorable mentions at various trade events across the globe. It has also won the Top 25 Trusted PR Agencies award in 2020. The Co-Founder of the company, Nitin Jain successfully secured a position in the CEOs of the Year list in 2021 in one of the premium magazines of India.

Since the company’s inception, IPD has been fortunate enough to work on PR campaigns that featured news of some of the respectable names including Amitabh Bachchan, M.S. Dhoni, Priyanka Chopra, Sanjay Dutt, The Great Khali, and many more. Its communication strategies and attentive approaches make it one of the trusted and credible PR submission and distribution platforms.

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10 BEST

PUBLIC RELATIONS COMPANIES TO CHECK OUT IN 2022

NEXTDOOR GLOBAL SERVICES FORMULATING THE PERFECT STRATEGIES FOR BUSINESSES WORLDWIDE Our main focus is to provide end-to-end solutions for startups and a categorical framework for every phase, right from website launch to campaign optimization, and serve the best by analyzing the market trends.”

In a digital world, brands can no longer get by without a reasonable online presence, therefore, companies like NDGS make sure that the brands reach the right target audience with relevant content that fully resonates with the market trends.

ABOUT THE FOUNDER & MD Being the Founder and Managing Director of the company, Archit Bhateja develops and executes NDGS’s business strategies. He also gives strategic guidance to ensure that the company achieves its objectives and goals.

Archit is an experienced Business Development Professional with an MBA in Marketing. He started his career at HCL which helped him develop a marketing vision and mindset. Henceforth, he established NDGS.

THE COMPANY’S INCEPTION

D

ARCHIT BHATEJA

Founder & MD, NDGS

igital technology has become indispensable; its impact on businesses is unimaginable yet fruitful. Realizing the potential of the digital world, the foundation

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stone of NextDoor Global Services (NDGS) was laid in 2015. NDGS is a highly acclaimed Public Relations and Digital Marketing agency that provides everything a brand needs to build awareness, drive traffic, connect & engage with customers, and increase sales.

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Back in the day, public relations could function well without the digital world. Now, the digital world is growing beyond all of us could have ever imagined. Archit knew that the digital world can aid small businesses and other startups seeking services on the internet platform. Therefore, with his strong marketing vision, he founded NextDoor Global Services.

Today, it is victoriously developing

search strategies for leading brands as well as small & medium-sized enterprises across many industries in India, the United States of America, and Australia.

THE MAIN OFFERINGS NDGS offers an array of top-notch services. The main offerings of the company are: Hosting and Website Designing NDGS delivers integrated Cloud hosting services along with other hosting services like web hosting, domain hosting, private hosting, and shared hosting to name a few. It also offers a wide variety of interactive website designing services that match with the ever changing digital landscape.

Public Relations NDGS provides a complete suite of Public Relations services to maintain and enhance a company’s image. Main services include reputation management, media relations, brand building, influencer marketing, and crisis management among others.

Digital Branding & Social Media Marketing To increase a brand’s social presence, NDGS provides services like online reputation management, social media optimization, Facebook marketing, Twitter profile management, and LinkedIn marketing.

NDGS also provides other exceptional services like App Store Optimization, Social Media Marketing Digital Marketing, Strategic Management, SEO consultancy, Hosting and Domain Services, Cloud Servers, HR Recruitment & Consultancy, Strategic and Business Management, PR and Influential Marketing, Financial and Legal Services, Website Development, Video Production, Illustration Design, Digital Branding, Website Designing among others.

DIFFERENTIATING FACTORS Post-pandemic, there has been a considerable boom in the digital world urging public relations and marketing companies to devise impactful strategies. By offering creative and out-of-the-box strategies, NDGS manages to stand out in the market.

“NDGS’s consistent work on increasing the brand’s reach, presenting the products, way of communication, and systematic functioning positions the company uniquely in the competitive market,” Archit mentioned.

THE CLIENTELE NDGS caters to the needs of many prominent clients like Teleperformance, Creambell, Amazon, Flipkart, Secure Fencing, Brands Impact, Delhi Design Academy, Vidhitsa Design Studio, Koshika Foundation, Acute Vision, Creative Group, Web Designing House, and many more. It has also worked on government tenders & projects.

Other top-notch clients include Yaara Group, AIPPA Group, Mohan Lal and Sons (Prerna Mohan Design), Delvens, Ramagya School Noida, and Noida Stadium among others.

KEEPING UP WITH NEW TRENDS There has certainly been a radical shift in the PR industry. Content creativity, strategic performance on digital platforms, and well-seasoned designs have made a great thrust in the PR industry. NDGS, therefore, always keeps a strict eye on new and upcoming trends and focuses on making things more personalized as per people’s psyches. It follows a customer-centric approach for providing real and authentic content.

MISSION AND VISION STATEMENTS

method that offers a well-organized and focused framework for every phase, from website launch to campaign optimization.

The vision of the company is to cater to the needs and requirements of clients at the global level. It wants to serve a lifetime experience and build trustworthy relationships with clients.

THE VALUE OF TEAMWORK The ideas generate with brainstorming, therefore, teamwork holds pivotal importance. NDGS goes through infinite brainstorming sessions when it starts building strategies and eventually the cumulative ideas are brought into action. There is no place for differences between the employees as the ideas are always welcomed regardless of the designation. The working environment for all of the employees is dynamic enough to keep them engaged and focused on the planned goals.

THE DEFINITION OF SUCCESS “Success in my field means client’s satisfaction. If the client is happy with our work, it clearly indicates that it’s a compliment. Even when I think I am able to accomplish my goal by getting the desired results from my target market and reaching on the top list of entrepreneurs, I want to stay grounded and continue building a strong community,” Archit mentioned.

NDGS always focuses on key areas like Brand reputation, conversion boost, and digital presence with good quality customer engagement at affordable prices, which makes its services worth the investment. NDGS is indeed emerging as an esteemed and reliable company one can truly rely on.

The mission of NDGS is to always focus on an in-depth, intellectual

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FINANCE

“In this world, nothing is certain but death and taxes.”

B

BENJAMIN FRANKLIN

usiness taxes are the dues that businesses are liable to pay as a quintessential part of their business operations. It is a tax levied on the net income or profit that a company makes.

Whether you’re a sole proprietor, a partner, business, or a limited liability corporation, your business

is accountable for adhering to certain tax regulations. This tax is imposed at a specific rate as per the Income Tax Act of 1961.

BASIC CATEGORISATION OF THE INDIAN TAXATION SYSTEM The Indian Taxation System is broadly divided into two categories- Direct Taxes & Indirect Taxes.

The former is the kind of tax that is paid directly to the government by an organized body or a sole proprietor in the form of land tax, income tax, or poll tax. Direct taxes are decided and controlled

by The Central Board Of Direct Taxes (CBDT) which was created as a result of the Central Board Of Revenue’s Act Of 1924. These are further divided into two more categories- a) Income Tax b) Corporate Tax. A business tax slab decides the amount of tax to be charged from an organization.

Indirect Taxes, on the other hand, are the kind of taxes that are paid indirectly to the government. An example could be the excise tax one pays on the purchase of products like alcohol and cigarettes.

Income Taxes: Debarring the businesses in partnerships, Income Taxes are applicable to all other kinds of business structures. Yearly income tax returns are filed on the basis of a business’s taxation slab limit. The taxation is directly proportional to the company’s annual income. The tax amount is also based on the age group or the income of a person.

Estimated Taxes: These are the kind of taxes that are paid in installments. In the case where an organization does not have enough taxes on hold, it can choose to pay it throughout the year in the form of regular installments.

Excise Taxes: These are the taxes that need to be paid by a company if they engage in the manufacturing of items such as gasoline, tobacco, alcohol, etc. Environmental taxes,

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fuel taxes, transportation taxes, manufacturing taxes, and taxes on the retail are included in this.

Self-Employment Tax: They consist of Medical care and social security taxes. It needs to be paid yearly by those who are self-employed.

Employment Taxes: Any business that has hired employees must pay employment taxes which fall into many categories, including social security taxes, medicare taxes, federal income taxes, federal unemployment taxes, etc.

WHAT’S YOUR CORPORATE ENTITY? Any corporate entity can be understood as an artificial person who is liable to enjoy certain duties and rights. This entity holds an identity separate from the identity of its

shareholders. Following are the two major categories of corporations in India Domestic CorporationsAny company which has been formed in India and has registered itself under India’s Companies Act, 2013 is considered to be a domestic corporation. In accordance with the business taxation system, any domestic business with an income of 250 crores is supposed to pay 25% of the government’s rate of tax. If the income turns out to be more than 250 crores, the company is liable to pay 30%. If by any chance the company has an offshoot branch located overseas, similar rates would be charged for them.

Foreign Corporations- The defining characteristic of a foreign corporation is that it carries out its business

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FINANCE at a place different from where the corporation was originally registered. As per the company’s activities, the overseas state’s laws might require the owners to register the business in the form of a foreign corporation and pay state taxes. The business taxation procedure of overseas corporations depends upon the mutual agreement of tax between the originating company and India. The tax rate for the technical services and fees received by a foreign business from an Indian Corporation is 50%. Apart from this, the tax rate for other services is 50%.

FOLLOWING CORPORATIONS LIABLE TO PAY TAXES Any corporation established in India.

Any corporation acquiring revenue in India and doing business on those earned incomes.

Those foreign enterprises which are established permanently in India.

Those corporations which identify as ‘Indian Resident’ corporations for the purpose of tax payment.

Companies both private and public which have been registered under the companies act of 1956.

The rate of corporate tax differs for domestic and foreign corporations. Moreover, they differ on the basis of the type of the corporate entity and its turnover.

Proper management of accounts: Maintaining a black and white record of all the transactions carried out by the company is of primary importance to its growth.

Financial statements act as proofs to support one’s claims in the annual financial statement of the company. It also works as evidence in case an argument escalates over the financial matters of the company. An account keeps a record of the salaries being given out to each employee and also the payments made to various raw material providers.

Prompt filing of ITR: The deadlines for filling out the Income Tax Returns must be followed by all companies. Failing to do so can make them liable to pay 1% interest on their ITR per month until they end up filing it. Late fines are also levied.

Audits: Periodic audits are mandatory for companies whose net revenue exceeds Rs. 40 lakh per financial year. This is in accordance with the LLP Act.

BUSINESS TAXES FOR FOREIGN CORPORATIONSWhen it comes to foreign corporations, the rate of taxes being levied depends entirely on the agreement made between the Indian and the foreign corporations.

START-UP ESSENTIALS

Following are a couple of things to be kept in mind by start-up ventures-

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Submitting Roc (Registrar Of Companies): Timely submission of Roc to the Ministry of Corporate Affairs is important. Failing to do so can even lead to its shut down.

CORPORATE TAX REBATES Following are the provisions for tax concessions and deductions: Interest Income is liable to be reduced in specific cases.

Capital gains of a business entity are not taxable.

Dividends are applicable for tax rebates under certain terms and conditions.

The business has the power to carry the losses received in the business for an 8-year maximum.

If a corporation gets new infrastructure or sources of power, then they are subjected to certain deductions.

In specific cases of exports and new ventures of a corporation, deductions are allowed.

BENEFITS OF BUSINESS TAX PLANNING

Tax planning is of utmost importance for businesses to increase their profits and reduce the burden of taxes. Business tax planning involves the creation of certain strategies that help one’s company achieve this. Professionals who are well versed with the rules and regulations of tax payments are hired for this work.

This kind of planning plays a major role in reducing financial risk as much as possible.

It is necessary here to keep in mind that business tax planning and evasion of taxes are two entirely different areas. Tax evasion is a punishable offense by law. Whereas, tax planning is a strategy that helps in ascertaining payable taxes in such a way that the businesses end up making higher profits.

UNDERSTANDING DIVIDEND DISTRIBUTION TAX

DDT, which is the Dividend Distribution Tax refers to the dispensation of profits to shareholders of a company. It is levied on the profits distributed by this process.

On the other hand, Corporation Tax differs in the sense that it is calculated over the gross profit of a company excluding the expenses incurred by them. Since this tax is levied on the dividends offered to the shareholders, a greater number of shareholders would lead to a greater rate of tax payment.

TO SUMMARIZE

In the words of Benjamin Franklin, “In this world nothing is certain but death and taxes”. Unfortunately, we can’t do much about the death portion of it but when it comes to taxes, it is a smart move to make use of all available resources to reduce your corporation’s tax liabilities. An understanding of the types of businesses and taxes definitely helps in making management more efficient.

Currently, the dividend distribution tax which has to be payable at dividends offered to a company’s shareholders is 15% of the net amount distributed as a dividend.

This implies that the tax is levied effectively at a rate of 17.65%.

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feel responsible for society and are willing to change themselves for the betterment of their customers.

It makes the industry seem something bigger than just a business and people feel connected towards it.

MEET RETAILERS REQUIREMENTS Retailers often demand to eliminate plastic and include recyclable products from industries.

So companies who wish to sell to retailers are obliged to obtain sustainable packaging.

LESS CARBON FOOTPRINT The number of carbon compounds emitted due to the consumption of fossil fuels in your company is called carbon footprint. Sustainable packaging made of recyclable material reduces the carbon footprint of industry thus reducing the negative impact on the environment.

SUSTAINABLE PACKAGING

P

THE ALARMING NEED OF TOMORROW

lastics and plastic packaging have been a major reason behind environmental pollution for the past century. But nowadays corporate sectors are waking up to this problem and are now adopting an alternate approach towards packaging which contains sustainable elements.

WHAT IS SUSTAINABLE PACKAGING?

There has been a shift in businesses’ attitudes regarding the environment over the last

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few years. This shift could be considered a positive one as the well-being of future generations depends heavily on how businesses and individuals act today to protect and preserve the earth’s natural resources and environment which are currently deploying. There is a specific term that categorizes these industries, Sustainable industry.

A sustainable industry is an industry that is in alignment with its environment. It takes care of the wider world including its customers, suppliers, and staff.

They care about the future along with providing the necessities of

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today. The goods that these industries manufacture are supplied in sustainable packaging made of materials that are fully recyclable.

BENEFITS OF SUSTAINABLE PACKAGING TO THE INDUSTRY

The real question is why are these industries moving towards sustainable packaging and what are the major benefits.

REFLECTS SOCIAL RESPONSIBILITY When a big brand shifts towards ways that save nature and the environment it shows that they

VERSATILITY Sustainable packaging can be reused and repurposed in industries. These packages are very versatile and can be used to pack different kinds of things at the same time thus reducing the unnecessary costs of additional packages.

IMPROVES IMAGE Modern customers are well informed about the challenges faced by the environment and environmentally conscious brands catch the shoppers’ eyes, gaining their trust. So obtaining sustainable packaging gains millennials as customers and increases the sales of the company.

WHY IS IT THE ALARMING NEED OF TOMORROW?

Widespread use of single-use packaging has put a heavy burden on the environment and is leading to two prominent issues: Recyclability of Packaging: Brands are producing large amounts of packaging which cannot be recycled in existing recycling systems. This especially happens in the case of multi-layered plastic (MLP) packaging. MLP is any material used for packaging and having

at least one layer of plastic as the main ingredient in combination with other material layers like polymeric materials, paper, aluminum foil, etc.

Packaging Leakage: The rate of recycling is relatively low for plastic packaging. Only a small percentage of all plastic waste is re-processed to make new products. Most of the plastic waste goes into landfills and incineration, leading to materials getting lost forever as a resource, despite plastic’s potential for recycling.

THE NEW WAVE OF SUSTAINABLE PACKAGING Whether it’s the fashion industry or food businesses, companies have taken on the much-needed responsibility of reducing their carbon footprint, toxins, and plastics and have changed their packaging game by opting for more sustainable alternatives.

Amazon collaborated with Tide to introduce sustainable packaging that led to 60% less usage of plastic for the brand.

Kentucky Fried Chicken popularly known as KFC and Frito Lay are major names of the food industry that are on their way to becoming completely waste-free, ensuring paperbased packaging and cutlery at their outlet, and reusing plastic-based packaging.

Calvin Klien is using up to 70% eco-friendly packaging and they are aiming to become a zero-waste company by 2030.

Sustainability helps in the future.

And small initiatives like the elimination of single-use packaging will help in keeping water bodies free of microplastics which will further lead to the protection of sea life.

Sustainable packaging is healthy for human life as it eliminates the toxins entering the body released in food and water from the plastic.

The shift to sustainability can be done by adopting eco-friendly solutions, for example, paper, metal, and glass. More and more companies are stepping forward to invest a gargantuan amount of money in research and development to facilitate change in the environment.

LEGO is another brand that has decided to shift towards sustainability as they have been using recyclable paper and cardboard for their packaging.

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10 BEST

PUBLIC RELATIONS COMPANIES TO CHECK OUT IN 2022

SIMULATIONS CRAFTING 360 DEGREE COMMUNICATION SOLUTIONS FOR DIVERSE BRANDS

We have an unwavering commitment to delivering quality with assured, honest efforts every single time and this is a crucial differentiator between us and other agencies.”

about the company. Here are some edited excerpts from the interview.

Please Explain In Brief About Yourself And Your Company?

How Do You Correlate With Your Company?

I have been a part of the communications industry for close to three decades now. Simulations Public Affairs Management Services was founded by me at the turn of the century, in the year 2000, after having worked with leading media houses such as BCCL (The Times of India Group), Living Media (India Today Group), and corporates like Torrent Pharma, and Vadilal Foods. As much as I can recollect, Simulations PR was the first dedicated Public Relations Consultancy firm from Ahmedabad, and I am proud to say that we introduced PR as a professional discipline field in Ahmedabad, and by extension in Gujarat.

O

SHAILESH GOYAL

Founder & Director, Simulations

ne of the most renowned companies in the Public Relations industry, Simulations crafts narratives that build a lasting impression. With more than two

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decades of experience in strategic communications across different mediums, Simulations is operating in Pan-India.

We interacted with Shailesh Goyal, the Founder & Director of the company to gain more insights

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Elaborate On The Offerings Of Your Company. What Makes Its Services Worth The Investment?

Over the years, our core offering has been PR and Media Management Consultancy. But we believe in keeping pace with the times and have expanded our services in tune with the market requirements. Our bouquet of services now includes Digital Media, Content Development, Creative Design & Audio-Visual Production Services, and Corporate Events

Management & Promotion among others.

Our commitment to delivering satisfaction by taking a realistic approach and providing solutions to meet the client’s objectives in the given budget every single time, maybe the reason for whatever small success we have achieved.

This is something our clients vouch for.

Elaborate How The Company Came Into Being, Its Journey, And Where It Stands Today.

Simulations began its journey around the year 2000 with the idea of providing 360-degree communications solutions. Unfortunately, the very next year, a massive tragedy of destructive earthquake happened in Gujarat, and while we were trying to recover, communal riots followed putting the businesses at standstill. But as they say, opportunities exist in adversities, the situation also gave us avenues to associate with, plan and execute public relations and image-building programs of some large trade bodies, and multinational corporations. Later, as we decided to pursue work mainly in the discipline of PR & Media Consultancy, Simulations became the first PR-focussed company in Ahmedabad at that time. There were no other regional players in PR. National advertising agencies used to double up as PR firms by providing some basic PR services, mostly to the IPO clients. I felt there was a definite market gap and an opportunity that led me to establish Simulations PR. In over 20+ years’ time, we have the satisfaction of having played a small role as a catalyst in the business and industry’s growth in Gujarat.

What Makes Your Company Stand Out From Competitors?

We offer a complete bouquet of PR, Content, and Creative Communications Support Services, which few non-national agencies offer.

We have also expanded into a host of digital services, which few agencies have a presence in.

We have an unwavering commitment to delivering with honest efforts every single time, and this, I believe is a crucial differentiator between us and others.

Shed Light On The Clientele Of Your Firm. How Do You Develop Strong & Positive Client Relationships?

We have clients from across the spectrum, including Healthcare, Hospitality, Education, FMCG, Steel, IT & Technology, Pharma, Financial Services, Sports, Real Estate, Infrastructure, Agriculture & Dairy Cooperatives, and much more. Many of these clients have entrusted Simulations as their PR consultants for several years together, on account of its strong commitment to delivering consistent, useful work.

What Is The Mission And Vision Of Your Company?

Our mission and vision are to remain a creative thought leader in strategic communications and to deliver quality and excellence consistently in whatever we do. We want to continue to build on our existing strengths and also expand in newer areas that will allow us to further complement our existing services.

How Important Are Teamwork Skills For Your Company?

How Do You Improve Employee Engagement And Bring Your Team Closer Together?

Teamwork is the key to success in all fields, but even more so in a creative field like ours where a lot of ideation is required. We engage in multiple activities such as team lunches, games, festival get-togethers, and other activities regularly to improve employee engagement. We are blessed to have a very close-knit team comprising dedicated individuals, each of whom excels in his/her area of work.

What Is The Biggest Challenge Faced By Your Company And How Did You Overcome It In Order To Succeed?

The biggest challenge was survival during the Covid-19 pandemic, especially in the early days in 2020. There was so much uncertainty, and no one knew when the situation would return to normal.

Clients were uneasy, and with business taking a hit, everyone was looking at ways to lower costs.

We managed to sail through the period by rationalizing costs and looking at alternate avenues to generate revenue.

In Your Opinion, What Defines Success? What Is Your Secret To Success?

For me, success means happy team, happy clients, happy people around us, and the respect that we have earned from each one of these - even from the competition.

We have always worked ethically and transparently, and this is a quality that has been appreciated most.

Mention The Awards And Milestones Received By Your Company So Far. As I have said earlier, Simulations’ work has been consistently recognized as the leading regional PR consultancy in the country beyond metros, over the years by the professional associations, Sabre Awards, IPRCC, PRSI, etc. Besides, I have featured among the most influential professionals in the PR and communication industry over the years. Recently, I was privileged to be in the ‘Top 100 Influential Game Changers List 2021’ in PR and Corporate Communications by exchange4media. This was the third consecutive year I found a place among stalwarts and giants of the PR and Communication industry. Earlier, I was featured in Social Media Influencers Listing Engine (SMILE) 2021 in the specialist category among PR and Corp Comm professionals by Reputation Today.

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10 BEST

PUBLIC RELATIONS COMPANIES TO CHECK OUT IN 2022

SRV MEDIA

AMPLIFYING BRANDS WITH INTEGRATED PR CAMPAIGNS We are emerging as a globally respected organization that creates engaging relationships with the clients by providing them with cutting-edge digital technologies.”

transformations through creative storytelling and innovative digital technologies that Vikram Kumar launched SRV Media to life in 2011

MEET THE LEADER With comprehensive experience in the world of marketing and advertising, Pune-based Vikram Kumar is recognized for his masterly skill in the fields of - Digital Strategy, Business Analytics, Data Analytics, and Enterprise Marketing.

INCEPTION OF THE IDEA The idea started evolving back in Vikram’s MBA days with his friend Rohit Prasad, the Co-Founder of the company. Having witnessed the struggles of people during the 2008 recession, the major motivation behind creating the company was with the vision to provide employment on a large scale in the near future.

SERVICES PROVIDED

W

VIKRAM KUMAR

Co-Founder & Managing Director, SRV Media

ith a team of 180+ strategic-thinking marketing experts, who believe in powering up brands and making businesses grow, SRV Media caters to various industries such as Education, Pharma, Manufacturing, Healthcare, etc. Touted

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as one of the top PR agencies in Pune, the company delivers exactly what a brand needs.

Known for running successful and efficient PR campaigns through varied schemes, SRV Media carves out creative ways to deliver key messages that resonate with the target audience. It was with a vision to craft poignant digital

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SRV Media has an integrated approach wherein it ensures that all the aspects of boosting a company’s brand image are being taken care of. Services provided are as follows: Public Relations SRV Media’s organic PR campaigns include Reputation Management, Authored Articles, Press conferences, Brand launches and Spokesperson profiling. On the other hand, Brand PR campaigns include Press releases, Webinars and Influencer Marketing.

Social Media Marketing Services SRV Media strives to build a solid competitive position for the online presence of brands on top social

media platforms like Instagram, Facebook, Youtube, among many others through its team of strategic-thinking digital marketing experts.

Digital Marketing Services Through quality-driven digital marketing consulting services, SRV Media, a renowned digital marketing consultant in India, works as a dedicated digital marketing partner for different brands.

Other Services include Performance Marketing, Content Marketing, Video Production, Digital Marketing Consulting, Search Engine Optimization, Web Development, Digital Analytics, and IT Product Development.

WHAT MAKES SRV MEDIA STAND OUT? All of its services are conducted in-house and none are outsourced.

“We are perhaps the only company out there who provide end to end services related to digital marketing and digitization, from web development to payment gateway to branding and promotions”, Vikram remarked. It is also one of the very few companies in India that carry out PR services for Educational Institutions.

The PR services provided by the company are highly integrated. For instance, not only would it publish the content and press releases but also ensure that the published content is being circulated widely on social media and is boosted on platforms like Facebook, Instagram, and Twitter for a maximum reach.

BIGGEST CHALLENGE FACED BY SRV MEDIA The biggest challenge faced by the company has always been to hire the correct blend of executives. According to Vikram, the education system in the country does not impart proper theoretical knowledge or practical skills to its students. Most MBA and Engineering students are usually unaware of the software which are made use of by the companies working in the field of providing digital solutions for industries. SRV

Media always takes on-board only the skilled and talented individuals for its team.

MISSION AND VISION OF THE COMPANY The mission of SRV Media is to extend social media services to power up brands and offer cuttingedge and the best innovative solutions to all its patrons.

The vision is to emerge as a globally respected organization that creates engaging relationships with clients by leveraging cuttingedge and innovative digital technologies delivered by a creative and dedicated team of experts.

DEFINITION OF SUCCESS “I feel successful when I’m able to give back to society,” Vikram remarked. Being able to provide employment to people and having his ideas getting accepted globally is another parameter over which he measures the success of his venture. SRV Media has also started with a scheme wherein it adopts a number of underprivileged children every year and takes care of all their needs. Each year it also keeps on doubling this number.

THE CLIENTELE Working for educational firms has been the company’s forte which eventually spread to real estate, healthcare, and other similar businesses as well. Here is a list of the clientele it caters to: Education- Symbiosis International University, Parul University, Chandigarh University, Nirma University, WE School, MIT WPU, SP Jain Global International Clients- Cranfield University (UK), Aston University (UK), Acumen Finance (Singapore) Pharma- GE Healthcare, Emcure Pharma, Avet Pharmaceuticals, Sudeep Nutrition

Healthcare- Aster DM Healthcare, Sahyadri Hospitals, Parul Hospital E-Commerce- Dot & Key, Ilana Organics, Inlife Healthcare Manufacturing- Thermax Global, KoneCranes, Finar Limited, GoEgo Network IT / ITES- TrueIn, Hashblu Technologies, Securelayer7 Technologies, Aventor Mobile Apps- Chhupe Rustam, Birdfin, Bharti Share Market Automotive- Tork Motors

HONOURS RECEIVED The company has acquired substantial milestones from the year of its inception in 2011. Here’s a list of the awards received by SRV Media: Won the ‘Brand Leadership Award’ presented by the ‘Pune Best Brand Awards 2018’ Received the ‘Digital Agency of the Year Award’ at ‘Stars of the Industry Awards 2018’ conducted by ET Now Won the ‘Outstanding Marketing Agency For Education Sector’ award at ‘The World Education Awards 2019’ Won the ‘Best Lead Generation Campaign’ award for Unimark Lakewood Estate at ‘DIGIES Digital Awards 2021’ conducted by Afaqs Secured the ‘Best Paid Campaign’ award for INIFD Pune, Kothrud at ‘DIGIES Digital Awards 2021’ conducted by Afaqs SRV Media boasts of a 90-95% client satisfaction rate. All the services provided are conducted in-house and none of them are outsourced. This fortifies its integrated approach and makes it a ‘one-stop-solution provider’ for all the Public Relations needs of a company.

Real Estate- Tata Realty, Rohan Builders, Merlin Group, Unimark Group, Malpani Group FMCG- Rupa Macroman, Joy Cosmetics, Europa Locks The Global Hues | Vol. 2 | Issue 1 | | January 2022

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10 BEST

PUBLIC RELATIONS COMPANIES TO CHECK OUT IN 2022

W FIVE COMMUNICATION ROCKETING BUSINESSES WITH A UNIQUE BRAND PROPOSITION

W Five Communication is a fairly diversified company that is capable of handling all the verticals together. What sets us apart is the communication that can be customized as per the client’s needs.”

With the experience and confidence to drive and deliver 360-degree communications campaigns flawlessly, a highly acclaimed PR company, W Five Communication came to the fore in 2009. It is backed by a strong network spread across 100 + key cities and believes in & stands for the core message to be delivered –Who, What, Where, When, and Why. Its experience is backed by strong and successfully implemented communication campaigns. It believes in promoting innovation and creativity through well-defined processes. The business verticals that the company specializes in, includes Image Consultancy, Fashion & Lifestyle, Corporate & Finance, Technology, Travel & Hospitality, Art, Celebrity Management, Education, Social Media & Digital media.

MURTAZA ALI KHAN AND RAASHI ROHATGI KHAN

B

Co-Founders, W Five Communication

usiness competition can be fierce at times; pushing organizations to look out for top-notch Public Relations companies to stand out and build

36 | The Global Hues | Vol. 2

a strong reputation in the business industry. Public Relations seems to be the trend that every business is following more so now than ever.

PR is growing as a multifaceted managerial discipline, urging the need for more PR companies.

| Issue 1 | January 2022

“When a lot of brands were trying to reshape their identities in a growing economy like India, W Five started helping a lot of clients looking for change in their brand identities and making their communication more effective.

Right from the inception, W Five is catering to the needs of large-sized corporations as well as individual corporates,” said Murtaza.

THE FACES BEHIND W FIVE COMMUNICATION Murtaza Ali Khan and Raashi Rohatgi Khan handle the entire functioning of W Five Communication.

Raashi has over 2 decades of experience in Public Relations. Her core focus areas include lifestyle and industry-related strategic counseling with media management.

She has been an integral part of successful brand launches in India like Frazer and Haws, Hugo Boss, Valentino, Textile brand Kankatala, Christie’s British Auction House in India, Body shop, Marks and Spencer’s, Debenhams, Aigner, Abu Jani – Sandeep Khosla, Blossom Kochhar, FDCI, Casa Paradox, Logix Group, Sundream Group, Sadhna TV, Impresario Group, Roseate Group, FICCI FLO, ASSOCHAM, PHD Chamber of Commerce & Industry, etc. She specializes in developing 360-degree brand strategy campaigns for clients.

Media Management: In today’s cutthroat competitive marketplace, media management can deliver unmatched benefits. W Five always stays at the forefront to provide Media mapping, Media relations, Media round, and Engagement services.

Murtaza Ali Khan has over 2 decades of experience in PR, marketing, banking, and finance.

He has handled corporate brands and events for various clients like Oriental Bank of Commerce, Punjab National Bank, Crocs shoes, Liberty shoes, A10 Media, Ozone Networks, Smart Nutrition, Cotton council USA, Preciosa Czech Republic, MRF Championship, History Channel – Network 18, NDTV Good Times, Cloud Nine Hospitals, Medanta- Lucknow, Merino Group, 28 Black Germany, GAIL, OBC, Bramco Group, Aditya Birla Group, Hollywood Celebrity Christine Storm among others.

W Five caters to the needs of brands from diverse verticals like corporates, sports, tech & telecom, education, real estate, hospitality, fashion & lifestyle, beauty & wellness. Some of its clients are Aditya Birla Group, Liberty, MRF, Logix Group, Fashion Design Council of India, Merino, Janajal, Anmol, Vivo Pro Kabaddi, Xebia, and many others.

CORE OFFERINGS W Five always looks to provide 360 solutions to companies that are looking for end-to-end solutions.

The core offerings are as follows: Company Image Management: W Five helps companies build and manage their corporate image by providing services like Company profiling, Spokesperson profiling, Thought leadership initiatives, and Social Media Marketing / Digital PR services.

Crisis Management: W Five helps companies handle unexpected and sudden changes by delivering crisis management solutions such as Situation Assessment, Strategic counsel, and Media intelligence.

Digital Marketing Communication: W Five delivers top-notch digital marketing services like Product placement and reviews, Social Media Marketing- Facebook/ Twitter/Instagram, Marketing campaign reviews and features, and Strategic brand tie-ups.

THE CLIENTELE

“Every brand is looking for a longterm solution and possibility of growth. There are brands that achieve tremendous growth but then become stagnant due to various reasons; necessitating the need to revamp and adapt to the market dynamics. We at W Five aim to give that brand the right kind of strategy ensuring that the brand stays with us for a longer period of time,” said Raashi.

“All clients have different needs altogether. Our objective is to weave everything together for our clients and give them a customized solution that suits their brand communication,” added Murtaza.

VISION AND MISSION STATEMENTS W Five wants to be an ethically driven company that looks at acquiring clients and nurturing them over a period of time.

“We are digitally strong. We always do research before presenting a particular solution to a brand. Our

work is always quality-driven,” said Murtaza.

“Ours is an all-rounder company”, the Co-Founders informed. Being an all-rounder, W Five is into verticals that have their own unique standing all together in the market.

THE CULTURE OF TEAMWORK Teamwork not only brings new ideas to the table but also helps solve complex problems. W Five promotes a rich culture of teamwork. “Teamwork is where our strength lies. We are capable of handling five to six events simultaneously because of strong teamwork skills,” said Raashi while highlighting the importance of teamwork in the company.

OVERCOMING CHALLENGES W Five faces a geographically driven challenge as it is working in Pan India. The challenge is being available at all the places and guiding people individually.

Fortunately, it has been overcome by identifying and nurturing 70 to 75 network associates on a Pan India. These network associates function as arms and legs to the company and are spread all over the country. However, the major challenge is to maintain coordination with the associates in terms of keeping them in sync with the company’s opinions and thoughts.

DEFINITION OF SUCCESS “The success for us is client’s satisfaction. If you are a company’s best brand ambassador, you have to live with the brand. Then only you will be able to penetrate and understand the brand’s vision. The secret is to live that brand, otherwise, the success ratio cannot be achieved,” said the Co-Founders.

Right from helping the clients consolidate key messages, building the client’s public image to providing value-added consulting services, and building relationships with communication channels, W Five is scaling every business with its unique brand proposition.

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10 BEST

PUBLIC RELATIONS COMPANIES TO CHECK OUT IN 2022

WHITE

SHADOW DEVISING CREATIVE BRAND PROMOTIONAL STRATEGIES We love to build brands with proper strategy as per the product demands and communicate with customers with the best communication tools.

digital presence. In 2011, an eminent creative agency called White Shadow Advertising Pvt Ltd came into existence with a focus to create an exceptional target market experience through creative design, technology, and strategy.

Right from understanding the client’s requirements, implementing the conceptualized idea to quality checking, and preparing the final output, White Shadow delivers the best services to its clients. Establishing itself as an end-to-end service provider since its inception, White Shadow ensures that every product looks, feels, and functions amazingly well – better than any other product in the market.

HIMADRI GHOSH

A

Founder, Director & Creative Lead, White Shadow

“We mould our designs to specific business and industry needs to communicate the brand’s unique attributes in various creative and compelling ways to brand’s prospects. We respect the worth of the resources that the brand invests in us, and guarantee the highest returns on them,” Himadri remarked.

MEET THE LEADER decade ago when organizations were heralding the arrival of a new golden age of branding, a

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passionate group of strategic thinkers, creative minds, and technical wizards were preparing themselves to push the boundaries of traditional advertising, new media marketing, and 360°

| Issue 1 | January 2022

Himadri Ghosh is the Founder, Director, and Creative Lead of White Shadow. He handles the overall operations and leads the entire design process of the company.

He dropped out of high school due to financial reasons in 1999 and entered the corporate world to earn money which gave him the perfect exposure of working in diverse industries.

Right from his childhood, art has been his love. Therefore, he did a computer course in the same field and started gathering knowledge on Graphic Designing. Ultimately, his first job as an assistant Graphic Designer helped him learn the desired skills and creativity. Year by year, with different promotions, he excelled in this field. Finally, his creative excellence led to the establishment of White Shadow in 2011.

“I still consider David Ogilvy and Piyush Pandey as my mentors and am trying to create ‘White Shadow’ a famous brand like ‘Ogilvy,” Himadri mentioned.

THE INCEPTION OF WHITE SHADOW White Shadow started in 2011 with only 2 employees. The outstanding and timely delivery of different graphic designing projects helped the company build strong client relationships. In 2015, White Shadow began its new journey in a new office with 5 employees with a focus on services like brand promotion, photography, and bulk printing. Then, White Shadow never looked back. Today, the company is successfully delivering brand management services, devising promotional strategies, and catering to the clients’ needs at the global level.

THE SERVICE PORTFOLIO White Shadow builds brands with proper strategy as per the product demands and communicates with customers with the best communication tools in various ways like print media, electronic media, packaging design, digital promotion, outdoor promotion, etc. The main offerings of the company are as follows: Creative Design The team at White Shadow keeps a strict vigil on the latest market

trends and focuses on the execution-oriented design to make the process faster and technically correct. It works on blank canvases and designs unique frames by putting the right blend of colors, fonts, and alignments.

Digital Marketing White Shadow not just specializes in different types of marketing but also knows how to bring them together. By putting the customer at the centre, it creates simple yet effective strategies that connect with people across every possible channel and grow a business expansively.

Social Media Promotion White Shadow offers a wide range of social media services that helps a business grow its brand awareness, web traffic, customer engagement & relationships, and ultimately bring higher returns.

White Shadow also provides other services like photography, printing, videography, and outdoor advertising.

THE CLIENTELE White Shadow caters to the needs of many top-notch clients like JSE Music from New York, Mongia Foundation, GSTM Techlab, Corpus Lifescience, Future First, Polyzee, Green Farm India, HiChin, Albert David, SBR Electro Acoustics, Halder Venture, PK Agri Link and many more.

“To create long-lasting client relationships, we provide excellent service during our first transaction with the clients. We communicate, stay positive, share knowledge, provide expertise, stay openminded, learn clients’ needs, and exceed their expectations to establish and maintain strong relationships with the clients,” Himadri mentioned.

OVERCOMING THE CHALLENGES

dreadful impact of Covid-19. The economy is in shambles, urging the need to upgrade the business operations to survive in these difficult times. Fortunately, White Shadow has been able to overcome this challenge by taking its skills digitally to new heights.

MISSION & VISION STATEMENTS As the shadow always accompanies people, White Shadow always wants to be the shadow of the client through its dynamic work process, creativity, and commitment in a transparent way.

The vision of the company is to become a trusted PR agency and win the hearts of every client through its creativity and excellence.

THE VALUE OF TEAMWORK White Shadow believes that without teamwork it is not possible for any company to take a step forward and excel in the business community. Therefore, each employee at the company works as a family with mutual respect and unconditional love for everyone.

KEY POINTS TO SUCCESS Himadri defines his key points to success which he follows to reach heights. These are Think positive, Be honest, Work hard, Prioritize the goals, Always update, Stay Committed, and Be creative.

White Shadow, since its inception, has been passionately involved in creating projects & ventures and building brands. It entirely focuses on consistently delivering exceptional results to its clients by gaining a deep understanding of their needs and then developing creative solutions. White Shadow is indeed a company with bigger dreams, bigger goals, and bigger visions.

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PUBLIC RELATIONS

digital consumers favor learning about a product or service through a video. PR professionals must groom their outreach strategy in a way that it’s using the format that customers prefer such as Instagram Stories, Twitter, YouTube advertisements, etc.

THE TOP PR STRATEGIES THAT WILL SHAPE THE INDUSTRY’S FUTURE

TAKING A STANCE

ANCHORING YOUR BRAND THROUGH TUMULTUOUS SEAS

T

Source: USC Annenberg

he most effective way to build on a marketing strategy and create a solid online reputation for a brand is through Public Relations. All successful companies spend a considerable amount of resources to stay on top of their PR strategies so as to reap better results in terms of ROI. In order to create an impressive brand reputation, it’s incumbent that the right messages are being sent to the right places and the right people.

PR agencies help their clients achieve this within their industries.

An efficient PR strategy is supremely essential as it can help a company overcome any obstacle and transform the future and possibility of its business. 2021 has been a year full of controversies for various brands. Many were made victims of boycotting and demonization through social media campaigns on Facebook, Twitter, etc. In the digital age, a single tweet against a brand is powerful enough to snowball into a boycott trend. PR has gone through paradigm shifts with the incoming changes of the digital age and the drastic changes in the practices of workplace settings, travel opportunities, and day-to-day activities of people after the covid outbreak.

Digital PR has taken precedence.

In order to accommodate for

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lockdowns, Covid-19 outbreaks, and social distancing, many businesses had to establish absolutely new working environments. As we head into 2022, we must know what 2022 might have for us in store.

IMPACT OF THE PANDEMIC ON PUBLIC RELATIONS PRACTICES

Creatively working on building relationships is one of the most unique features of a PR firm.

However, it has been challenging to do that virtually in a digital environment. PR professionals are supposed to be constantly building relationships with the media and since meeting in person is no longer an option, they have had to look for digital ways of doing it. Earlier people used the medium of radio, newspapers, and tablets to catch up on news on their commute to work but that has changed now. More and more people are now following work-from-home practices, forcing PR professionals to re-work their strategies to understand the end customer and craft its messaging in the format being used by the customer.

MANOEUVERING ARTIFICIAL INTELLIGENCE IN PUBLIC RELATIONS

Given the extensive amounts of information PR firms need to sort through, these firms could really benefit a lot with the use of

| Issue 1 | January 2022

Artificial Intelligence. The prime need for any PR firm is to be aware of the latest trends and news. AI ensures that this information is not getting missed or hindered by irrelevant information. By programming the bot in such a way that it searches out specific words or phrases, PR firms should be able to search through all the data present across all digital platforms to pull out any content required for their clients. Client competitors and media coverage can be easily monitored using AI. AI bots can be made use of to track media impressions for a PR firm’s clients as well as the clients’ competitors.

PR TRENDS TO LOOK OUT FOR IN 2022 GREEN BRANDING Globally consumers look for an ethical and valued experience from their brands. Statistics show that customers like to buy from a brand that they resonate with and share their beliefs and values with. In 2022, adopting a sustainable branding strategy is of utmost importance. Reportedly, around 36% of PR experts claim that adopting a sustainable branding strategy is a great way of increasing their sales. Around 20% of the corporations have already been forced to incorporate sustainability in their campaigns in order to sustain a climate-focused audience.

THE WORLD CUP 2022 With the World cup inching closer, Football is definitely going to be one of the most popular campaign trends in 2022. A teaser of 2021 Euros has already been used up in many Christmas advertising campaigns. Sports, in general, is predicted to be a dominating trend in 2022.

AN OUTBOUND PR STRATEGY With e-commerce going forward at a high-speed pace, it is predicted that in 2022 the competition between brands is going to get harder. An outbound PR strategy could help achieve success in such a competition.

2022 is going to be all about improving business awareness in the online sphere through improving SEO, increasing content outreach through in-content backlinks and guest posting.

AMPLIFIED ADVERTISING This year will demand PR agencies with a large budget to get immersive with their PR strategies. This is the year to ponder about immersive forms of business promotion as the potential of immersive tech is ever-increasing with the potential of social media expanding exponentially.

NEWSJACKING When a brand is aligned with a current event to generate enough

media attention and boost the brand’s exposure, it is known as Newsjacking. It is perhaps the most popular trend of 2022.

The online push owing to the pandemic has definitely enhanced the capabilities of newsjacking.

It’s always advisable to keep an eye on trending topics to get humorous and creative. It’s vital to keep on top of the trending hashtags of Twitter 2022.

A quick and cost-efficient way to go viral online would be through making use of trending stories, increasing brand awareness & engagement, etc.

FOCUSING ON THE GEN-Z Around 98% of the Gen-Z population is known to own cell phones.

Gen-Z is almost about to become the consumers of the next generation. 2022 is the time to focus the PR efforts in a direction relevant to this audience.

SIGNIFICANCE OF LIVE VIDEO PR There is a lot of popularity associated with the trend of live video.

This is another trend to look out for this year. Since the year 2016, the number of people who make use of ‘live video’ has doubled.

‘Live video’ has become one of the most popular forms of PR success and brand promotion this year.

Research says that around 70% of

Many brands in the year 2020 were put on trial for lacking inclusion and diversity programs, having dated policies, and non-existent positions on social issues.

Last year, companies were found revamping their DE&I programs, updating their policies, and taking public stances on issues of social importance. According to what’s trending, a brand’s mission-based efforts will be communicated through PR messaging in 2022.

Moreover, companies will need to prove to their customers that they are abiding by the changes they promised to make in 2021.

PR efforts will be chiefly engrossed with consistent social awareness and philanthropic engagement.

CREATING AN INCLUSIVE BRAND IMAGE In recent times, the wave of employee movement has been towards workplaces that offer inclusion and diversity to their employees in terms of race, physical abilities, sexuality, etc. PR firms must understand the wave and emphasize the client’s brand in a preferable light to attract prospective employees.

IN CONCLUSION

After 2020’s massive shake-up, followed by a chaotic 2021 and a still-unpredictable 2022, PR firms across all industries have had to adapt and evolve to the new environment to get their client brands highlighted.

Combining that with the global threats of fake news and misinformation, most PR firms across the globe have had to redesign their traditional approaches to creating, promoting, and sustaining brand images.

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Enterprise Data Lakes & Cloud Data Lakes

Smart Energy Management

+91-7291000123 42 | The Global Hues | Vol. 2

| Issue 1 | January 2022

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10 BEST

INTELLECT QUOTES ON

CONFIDENCE “The way to develop self-confidence is to do the thing you fear and get a record of successful experiences behind you.” - William Jennings Bryan “Low self-confidence isn’t a life sentence. Self-confidence can be learned, practiced, and masteredjust like any other skill. Once you master it, everything in your life will change for the better.”

- Barrie Davenport “One important key to success is self-confidence.

An important key to self-confidence is preparation.” - Arthur Ashe

“Inaction breeds doubt and fear.

Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy” -Dale Carnegie

“It is confidence in our bodies, minds, and spirits that allows us to keep looking for new adventures.” - Oprah Winfrey

PUBLIC RELATIONS COMPANIES TO CHECK OUT IN 2022

Brand

Absolute Factor

India PR Distribution

Name

“Confidence is a habit that can be developed by acting as if you already had the confidence you desire to have.” - Brian Tracy “If you’re presenting yourself with confidence, you can pull off pretty much anything.” - Katy Perry “When you have a lot of confidence and you feel like nobody can beat you, it’s game over for everyone else.” - Jason Day

Description

Rajesh Prothi

Managing Partner

A Media Relations, Digital Communications, and Events based agency creating customized solutions for marketing strategy & brand building

Nitin Jain

Founder & CEO

India’s first press release distribution platform distributing press releases to premium publications

NextDoor Global Services

Archit Bhateja

Founder & MD

A highly acclaimed PR agency providing everything a brand needs to build awareness and connect & engage with customers

PR Pundit

Archana Jain

Founder & MD

A communication consultancy creating effective & winning campaigns for consumer, lifestyle, and luxury brands

PROSFIC

Vinod Varma Ainampudi

Founder & CEO

A renowned PR Company providing complete growth marketing & public relations services

Simulations

Shailesh Goyal

Founder & Director

An esteemed PR company crafting perfect communication solutions for brands in Pan-India

SRV Media

Vikram Kumar

Co-Founder & MD

A top PR agency boosting a company’s brand image with integrated PR campaigns

The PRactice

Nandita Lakshmanan

Founder & Chairperson

A foremost PR firm with domain focus on Technology, Consumer, Life Sciences, & Social Innovation Space

W Five Communication

Murtaza Ali Khan and Raashi Rohatgi Khan

Co-Founders

A top-notch PR company providing 360 solutions to companies looking for end-toend solutions

White Shadow

Himadri Ghosh

Founder, Director & Creative Lead

An emiment PR company building brands with proper strategy as per the product demands

“Confidence comes not from always being right but from not fearing to be wrong.” - Peter T. Mcintyre “Optimism is the faith that leads to achievement.

Nothing can be done without hope and confidence.” - Hellen Keller

Designation

All the names have been arranged in an alphabetical order, and it is not a ranking

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| Issue 1 | January 2022

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LIFESTYLE

5 MOST EXPENSIVE

SUNGLASSES IN THE WORLD

I

nitially invented just as a form of protective eyewear, sunglasses have now become one of the most popular items in one’s possession. From wearing it on the street, in the car, to wearing it to the office, sunglasses are used everywhere.

It has become a status symbol and has now made it to the list of items people are ready to invest their money in, so now a mere pair of sunglasses can cost thousands. There are quite expensive sunglasses around the world, a few of them are listed below.

Luxuriator Canary Diamond Glasses – $65,000

Bulgari Flora – $59,000 Bulgari, the famous Italian luxury brand, launched a pair of sunglasses that instantly became widely popular among the elites and celebrities. The frame is made of 18k pure white gold with inlaid diamonds and blue sapphires making it worth $59,000. These sunglasses are quite elegant and sophisticated and can be worn on formal occasions.

Los Angeles-based jewelry and eyewear designer created the Luxuriator Collection in 2004. Handcrafted with pave or micro pave VSGF diamonds set in gunmetal gold, rose, yellow, or white frames, these sunglasses were made

by Franco Inc. Under the Luxuriator Collection, It also offers enameled and hand-engraved versions. All temples are constructed with exotic leathers and solid buffalo horns, combined with highquality optics. The collection consists of 2 main styles: Luxuriator Uno and Luxuriator Due.

Cartier Panthere – $159,000

Dolce and Gabbana DG2027B sunglasses – $383,000 Dolce and Gabbana is a widely famous luxury fashion house whose sunglasses are famous for their alluring designs that combine Mediterranean style with classic modernity. They are preferred by a wider range of celebrities including Madonna, Kylie Minogue, Isabella Rossellini, Kim Kardashian, Angelina Jolie, and others. And that’s what makes this brand worth dollars.

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| Issue 1 | January 2022

Cartier Panthere launched a very special pair of sunglasses a couple of years ago. These elegant sunglasses are made from the 18-carat white gold and Panther embedded into the frame.

In addition to that, 561 diamonds and the 645 blue sapphires are added to this beauty that makes up for their price, which is a breathtaking $159,000.

Gold & Wood 119 Diamond Glasses – $30,000 This set has a unique combination of noble materials and valuable timber in the frames to charm the product with extra soul and elegance. Gold and Wood uses 12 different species of wood and embeds silk in the wood veneers. Carbon fiber and solid horn are embedded to make each eyepiece unique and different.

And last but not the least, 119 diamonds make the sunglasses an exceptional piece of jewelry.

There are no boundaries when it comes to people’s obsession with materialistic pleasure and they are ready to pay a handsome amount of money on anything that catches their attention even if it means spending thousands of dollars on sunglasses.

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TRAVEL

AN EXCEPTIONAL DOSE OF HISTORY AND BEAUTY

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| Issue 1 | January 2022

T

ripura is the third smallest state in India, with Five mountain ranges—Boromura, Atharamura, Longtharai, Shakhan, and Jampui Hills, with intervening valleys. Agartala, the capital, is located on a plain to the west. Tripura is a small state located in the northeast of the country and enriched in heritage, culture, and a number of beautiful landscapes and natural beauty. It is a hub of the cultural reservoir with heritage and historical sites, temples going back hundreds of years, wildlife destinations, and a thriving arts and crafts industry. Those looking for biodiversity hotspots during their Tripura holidays will not be disappointed. Tripura is a captivating tourist destination that offers a lot of unique and beautiful places to visit.

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TRAVEL grand architecture consisting of 24 rooms, two wings, and two staircases, this place resembles traces of both Hindu and Mughal architecture. The best part is that tourists have access to the place in the same way the royals did, by taking a boat ride across the lake.

UJJAYANTA PALACE, AGARTALA Ujjayanta Palace is built by Maharaja Radha Kishore Manikya in 1899-1901, with a mixed type of architecture with three high domes, the central one being 86 feet high. The magnificent tile floor, curved wooden ceiling, and beautifully crafted doors are particularly notable. The palace is set with huge Mughal-style gardens, beautified by pools and gardens making it one of the major historical sites.

UNAKOTI The Unakoti is the ‘Shaiba’ pilgrimage place which reportedly dates back to the 7th-9th century.

For architecture lovers, this place is a treat to the eyes as marvelous rock carvings and stone images, which are some of the historic remnants of legendary stories of their own, can be seen here.

The main attraction of the place is the central Shiva and gigantic Ganesha figures. ‘Unakoti Swarna Kal Bhairava’ which is the central Shiva measuring 30 feet in height is what makes this place widely recognized.

PILAK Pilak is situated about 100 km from Agartala and is an important tourist attraction because of the treasure house of Hindu and Buddhist Sculpture that dates back to the 8th and 9th centuries.

A perfect blend of religion and history, this place is scattered with beautiful images over an area of about 10 sq. km.

WILDLIFE SANCTUARIES

JAMPUI HILLS

GOMATI WILDLIFE SANCTUARY

Known for its eternal hills of spring, Jampui hill is the highest hill range situated 90 km from Kailashahar, situated 250 km from Agartala. Jampui hill is widely captivating for its exotic scenic beauty along with its orange plantations.

MATABARI Matabari is one of the 51 Shakti Peeths in India which makes this place topping the visitor’s list.

Regionally known as Matabari, this

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temple is situated on a small hill.

According to local legends, when Lord Vishnu disassembled Lady Sati’s human body, her right foot fell on this spot, and the temple itself was constructed 500 years ago, in the early 15th century by Maharaj Dhanya Manikya Devji.

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NEERMAHAL Neer Mahal is situated in the middle of Lake Rudrasagar. It was constructed by Maharaja Bir Bikram Kishore in 1938. According to history, this specific lake palace was used as a summer residence for the royal family. With

Located in the south Tripura district, The Gomati Wildlife Sanctuary is filled with varied flora and fauna. Reportedly, there are nearly 230 different varieties of plant species in this sanctuary.

The Gumti and Khowai rivers that flow through the sanctuary offer virgin areas for people to explore, hence it is a paradise for adventure seekers. A very important feature of the sanctuary is that it prevents soil erosion in the area.

For those interested in wildlife, animals like bison, elephants, wild goats, barking deer, and sambar are present here.

ROWA WILDLIFE SANCTUARY Rowa Wildlife Sanctuary, situated in the Panisagar subdivision of North Tripura district is easily accessible to visitors as it is a small sanctuary. It is the heart

of botanists as a lot of plant species that are rare can be found here which can later be used for research purposes. Counting on the figures, about 150 species of animals, birds, and primates can be found here and a large area of 86 hectares of the forest is fenced and taken over by the forest department who looks after it and tries to preserve rare and extinct species.

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THINKING ABOUT

PROMOTING YOUR BRAND

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54 | The Global Hues | Vol. 2

| Issue 1 | January 2022

WORLD MEETS MEDIA

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The Global Hues | Vol. 2 | Issue 1 | | January 2022

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56 | The Global Hues | Vol. 2

| Issue 1 | January 2022