TheGlobalHues | Vol. 1 | Issue 12 | August 2021
|1
From National To Global We Engage With People To Tell Their Stories
WELCOME To The Digital Edition of
Subscribe to our E-Magazine NOW! Visit www.theglobalhues.com
2 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
|3
Contents
Vol 1 | Issue 12 August 2021
16 NEWS
Around the Globe in 5 Minutes
10
COVER STORY
VINITA JAIN FOUNDER, BIOTIQUE
18
Forest Essentials Combining Ayurveda With Luxury
22
CFOs In The Advertising
Ecosystem To Drive True Transformation 4 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
Organic Taking Us Back To The Roots
24
Just Herbs
Pioneering The Ayurvedic Personal Care Industry
26
34
46
Kama Ayurveda
mCaffeine
Organic Tattva
36
48
You Can Love Being An Entrepreneur With These Reasons!
Issue Specific
Business
Forest Conservation And Restoration
Socially Responsible Investing
30
42
Lotus Herbals
Organic Harvest
Promoting The Message Of Ayurveda
28 Business
Beautifying People Using Non-Toxic Products
Leading A Coffee Revolution In The Personal Care Space
Through A Business Lens
Revitalizing The Personal Care Industry
Nurturing Customers With Quality-Centric Organic Food
Bringing A Positive Societal Change
50
SkinYoga Rejuvenating Skin Through Natural Products
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
|5
58
52
SoulFlower Revolutionizing The Concept Of Aromatic Skin And Hair Care
Health
Top 5 Pranayama Exercises For All Entrepreneurs To Declutter Their Mind
60 Lifestyle
Top 5 Most Expensive
54
Intellect Quotes On
Perseverance
Luxury Cars In The World
55 Listing 10 MOST RELIABLE
Organic
BRANDS IN INDIA
62 Travel
Goa
Discovering The Pearl Of The Orient 6 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
Editor’s Note I
n the present global scenario, people are becoming more and more aware of the harmful effects of inorganic products and the damage these products can do to the environment and the overall health. This is resulting in a gradual shift towards organic products. Gone are the days when consumers had a carefree mindset towards the products they consume. As people now aim to lead a healthier lifestyle, they are going the organic way.
Therefore, the world has seen a significant popularity and expansion of the organic industry. The organic sector not only promises sustainable and secure health to millions of people around the globe but also helps in making a valuable change in the environment by combatting the effects of global warming and reduction in exposure to harmful chemicals. To appreciate the valuable contribution of the organic sector to the society, This edition of The Global Hues magazine “Organic: Taking Us Back To The Roots” will focus on the importance of the organic industry and the upcoming trends. The edition will also bring into notice the significance of forest conversation and restoration for businesses and how it is linked to the betterment of society. It will also showcase the success stories, journeys, challenges, and progress of different leaders in the organic industry. Hope you have a splendid time reading this issue!
The Global Hues
Editorial@theglobalhues.com
Vol 1 | Issue 12 | August 2021
Publisher: The Global Hues CEO: Himanshu Tyagi Editor-in-chief: Tannishtha Mukherjee Copy Editor: Priyanka Tyagi Editorial Team: Kusum Vats, Aditi Gautam, Anushka Trivedi, Shreya Malakar, Vanshika Dhameja Design Team: Jai Prakash, Himanshi Jain Digital Team: Shubham Garg, Himanshu Gupta, Amit Sharma ------------------------------------------------Head of Sales & Marketing: Chetan Kaushik Sales Team: Anubha Singh Chauhan, Anushka Gupta, Sanchit Rathi, Shubham Goel Data & Research: Naval Kishore, Kunal Sharma Marketing & PR: Krishiv Kumar PR@theglobalhues.com Advertisement: Mayank Gulati Subscription: Maniraj Reddy subscription@theglobalhues.com HR: Simran Khanna Corporate Office Address: A-204, Third Floor, Vikaspuri, New Delhi-110018 Ph. no. : +91 9871258991 Email: info@theglobalhues.com Cover Price: ₹199/The Global Hues does not accept responsibility for returning unsolicited materials & photographs. All unsolicited material should be accomplished by self-addressed envelope & sufficient postage. All disputes are subject to exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. © 2021 Publisher, Reproduction in whole or a part throughout the world, including image text or anything without written permission from the publisher, is prohibited. All rights reserved.
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
|7
8 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
Make A Phenomenal Start With The Global Hues The Better Way To Grow Your Business CONNECT WITH US: Website - www.theglobalhues.com PR & Communications - pr@theglobalhues.com; info@theglobalhues.com Contact No - 8700280047 ; 9871258991 Also Available On:
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
|9
10 MOST RELIABLE
Organic
BRANDS IN INDIA
BIOTIQU CULTIVATING EXCELLENCE THROUGH ORGANIC PRODUCTS
“
It all began at my home, where I mastered the art under the guidance of Ayurveda gurus who lived at the estate as I always wanted to preserve the legacy and heritage of my family.” VINITA JAIN (FOUNDER, BIOTIQUE)
10 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
COVER STORY
UE
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 11
10 MOST RELIABLE
Organic
BRANDS IN INDIA
F
ounded in 1992, Biotique is a combination of the 5,000-year-old science of Ayurveda and 21st-century biotechnology. Today, Biotique has become a big brand because they personify the ultimate in authentic Indian traditional medicine, advanced by cutting-edge Swiss biotechnology. Biotique is gaining excellence in the organic industry due to their product purity, sustainability, universality, pioneering research, development, and manufacturing for almost 30 years now.
EVOLUTION OF THE BRAND
Vinita Jain, the founder of the company used to live in an Ayurvedic time capsule- on her family’s tea plantations in the lush foothills of the Himalayas, five hundred miles from the nearest hospital. Her first teachers were the Masters—whose forefathers were the ancient Sages who created Ayurveda, Yoga, Meditation, and other proven holistic philosophies. Vinita started her lifelong quest to advance the wisdom of her holistic legacy. She learned Sanskrit and studied ancient Ayurveda texts from the Himalayan masters. After a while, she left the Himalayas to pursue higher studies. After completing college, she studied biotechnology in Switzerland and used her knowledge to introduce her own brand, Biotique. Today, Vinita leads a team of qualified Ayurvedic Doctors, Scientists, and Swiss Cosmetologists who design, manufacture, and pack all Biotique products. And the result is right in front of us: highly effective skin and hair care products that treat and preserve health, beauty, and well-being as never before.
PRODUCTS AND INGREDIENTS
As the brand’s name itself clearly depicts, Biotique products are made of 100 percent organically pure and preservative-free ingredients and renewable resources that are cultivated, gathered, blended, and manufactured in the foothills of the Himalayas. Biotique produces highly effective products by combining hybrid plant and plant extracts with biotechnology. The company has a special cold extraction process that preserves the active ingredient of the plant so that the intelligence of the plant
12 | TheGlobalHues | Vol. 1
can interact with the intelligence of the body for the promotion of both, health and beauty. Biotique uses almonds, apricot, avocados, basil, and, berberry.
BIOTIQUE COLLECTIONS 1. Advanced Organics Biotique Advanced Organics is a range of high-performance skin, hair, and body care products that are natural
| Issue 12 | August 2021
organic and backed by Science. This collection was created by a team of researchers in microbiology, aromatherapy, and organic chemistry. Strict guidelines and regulations are followed around ingredient selection and the manufacturing process. Biotique offers coffee energizing face scrub, Tea tree skin clearing scrub, argan oil, and banana nourishing hair mask, skinclearing eye mask, clay mask, night
COVER STORY
mask, body scrub, vinegar clarify shampoos, argan oil hair oil, skin-clearing gel, etc under this collection. 2. Biotique Advanced Ayurveda Biotique also offers a botanical range that is an incredible source of nourishment that one needs. Biotique botanical offers trusted treatment products to help freshen and restore skin’s beauty. Products under this collection are designed to work together for optimum results in no time. Under this collection, Biotique offers almond oil body cleanser, bio basil and parsley soap, henna leaf fresh texture shampoo and conditioner, honey gel foaming face wash, henna fresh hair color powder, etc. 3. Biotique BXL Cellular Biotique BXL Cellular collection offers breakthrough results with new BXL technology to supercharge the skin. This collection helps replenish and restore the skin’s youthful appearance. Cleansing oil, foaming cleanser, refining lotion, repair lip balm, hydrating eye gel, nourishing cream, protection sunscreen, etc fall under this BXL Cellular collection. 4. Biotique Royal Biotique royal presents a luxurious selection of exotic scents, textures, and products to gratify customers’ senses. This collection has the exotic blends of Madurai Malligai Jasmine, Arabic Oudh, Pampore Kesar Marayoor Sandalwood, Vetiver, Mahuva, and Mango Blossoms reminiscent of the evocative scents of Ancient India with its sheer sensory delight. The collection offers scrub masque, hair cleanser, facial serum, night treatment cream, and sensuous soap. 5. Natural Makeup Biotique has also launched their all-natural makeup range. For the first time in India, Biotique has introduced for their customers an exotic range of Makeup products which is Skincare Infused; Makeup that not only makes someone look pretty but also nourishes the skin. They offer eyeliner, lipstick, magicompact, foundation, mascara, lip balm, matte blush, eyeshadow, primer, concealer, and all other prominent makeup products under this category.
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 13
10 MOST RELIABLE
Organic
COVER STORY
BRANDS IN INDIA
CUSTOMIZABLE PRODUCTS FOR CORPORATE CLIENTS
Biotique also offers a distinctly unique and wide range of customizable products and gifts for their corporate clients. If a corporation wants to express its gratitude towards its clients or colleagues, the brand promises to handle all kinds of budgets and requirements with the utmost expertise and care. Biotique offers personalized gift sets for the following occasions: Corporate Gifting Festivals Employee Rewards Wedding Gifts Seminar and Sales Meetings Promotional Events
HOTEL AND SPA PRODUCTS
As Biotique understands the art and science of sensory stimulation and passionately seeks new ways to ignite the senses, the company offers to bring truly special and memorable experiences for its customers’ guests. Biotique offers a skincare hotel guest amenities kit that contains shampoo, conditioner, body wash, and body lotion for all skin types.
WHAT MAKES BIOTIQUE UNIQUE?
Since its inception, Biotique has been committed to serving its customers with the best experience. Biotique is uniquely positioned because: Their design team works with the clients in all areas to personalize the collection and bring satisfactory results. They develop the most inspired luxury fragrances for custom amenities and other collections. They assure consistency in quality through industry standards and procedures. They have tailor-made machinery that has the ability to increase capacity for meeting growth opportunities. Their regular audits in all areas of manufacturing monitor the performance of all products.
MISSION OF THE COMPANY
Biotique shares a passion for quality and sustainability. Biotique proudly aims to
14 | TheGlobalHues | Vol. 1
satisfy the diverse beauty needs of their trustworthy consumers and cultures who seek natural and organic beauty products that are both, effective and environmentally responsible. Biotique also claims that their treatment does not just cover up problems, they eliminate them. With 100% natural botanicals, no chemicals, no preservatives, no animal testing; Biotique is excelling in the world of the Organic industry.
AWARDS AND RECOGNITIONS
Biotique has been awarded Cosmopolitan Beauty Award 2019 for Biotique Bio Sandalwood Sunscreen Ultra Soothing
| Issue 12 | August 2021
Face Lotion, Bio Almond Oil Cleanser, and Bio Green Apple Shampoo. They have also received Nykaa Femina Beauty Award in 2019 for its Bio Cucumber Toner in the best toner category. Since 1992, Biotique has been the pioneer in Ayurveda-based botanical skincare. Some of Biotique’s beauty gems can be found in every home today. Biotique has become one of the best organic brands and continues to thrive for excellence in the upcoming future.
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 15
Around the Globe NEWS
AFRICA
EUROPE
Ghana plans to develop its biodiversity Policy aiming at reducing threats to its over 6,000 flora and fauna to promote the sustainable utilization of biodiversity and benefits sharing to meet the people’s needs.
Kenya saves Sh99.73 billion in deferred repayments for its external debt for the year ended June following a deal with several rich nations, lifting pressure on its thin domestic revenue collection.
The African Development Bank Group and the Government of Ethiopia sign two separate grant agreements for new projects to boost youth employment and electricity trade between Ethiopia and Djibouti. Under the agreement, 12,607 hectares of irrigated land would be developed and about 3,000 youths will receive training in agronomic/agriculture and business development.
AUSTRALIA Australia’s largest state is planning to roll out up to 90 new electric vehicles (EV) charging stations stretching as far north as Kununurra, south to Esperance, and east to Kalgoorlie.
16 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
The Bank of England (BoE) to wait until 2023 before raising Bank Rate from a record low of 0.10 percent. However, economists said there was a chance an increase may come sooner than that on elevated inflation and a strong economic recovery.
HCL Technologies announces the signing of a five-year, end-toend IT transformation services deal with German multinational chemical company Wacker Chemie AG. The deal aims at establishing a modernized digital workplace and improving its quality-ofservice delivery. Sweden-based furniture giant Ikea plans to start selling renewable energy to Swedish homes. From September, it will offer green electricity, that is, electricity generated from solar plants and wind turbines. According to Central Statistical Data, the average age of cars in Hungary edged up to 14.7 years in 2020 from 14.4 years in 2019 and climbed from 13.7 years in 2015.
ASIA
in Minutes
Temasekbacked payments platform Pine Labs became the latest victim of the recent global ransomware crisis after information published on a hacker’s website suggested the company’s data has been stolen and held hostage.
Russia recently fined Alphabet Inc’s Google 4 million roubles ($54,444) for violating Russian rules on banned content.
AMERICA
Digital Payments company PhonePe, received a fund infusion of $66.5 million (around ₹492 crores) in its Singapore-based entity which includes investment from Chinese firm Tencent.
The Alibaba group of China launches a non-fungible token (NFT) marketplace. The exclusive platform allows customers to buy and sell NFTs and also facilitates licensing and selling of Intellectual property (IP).
Leading Japanese cryptocurrency exchange Liquid has been hit by hackers, with almost $100m (£73m) estimated to have been stolen. The company announced that some of its digital currency wallets have been “compromised.”
Domestic steel giant Tata Steel is interested to acquire stateowned Rashtriya Ispat Nigam Limited (RINL) said T V Narendran, the CEO of the company. RINL has approximately 22,000 acre of land and enjoys access to Gangavaram Port, where raw materials such as coking coal etc arrives.
Technology company Uber Technologies partners with retail technology startup GetUpside. It would allow its drivers and delivery people in the United States to get cashback and discounts at fuel stations and convenience stores.
Tesla expands legal and external relations workforce in Chinese cities including Beijing, Shanghai, and Shenzhen. The company is making electric Model 3 sedans and Model Y sport-utility vehicles in Shanghai.
Hyatt Hotels Corp. plans to buy resort company Apple Leisure Group from its private-equity owners for $2.7 billion. The deal would bolster Hyatt’s already considerable resort-management portfolio. Facebook and a team of African global telecoms companies plan to add four more countries to its world’s largest subsea cable project, widening the build project in Africa earlier than planned.
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 17
10 MOST RELIABLE
Organic
BRANDS IN INDIA
“
Excellence means paying attention to the smallest details. What has made Forest Essentials a luxury brand is its commitment to using the freshest and purest ingredients, and following the original, intricate, tedious processes.” MIRA KULKARNI
FOUNDER & CMD FOREST ESSENTIALS
FOREST ESSENTIALS COMBINING AYURVEDA WITH LUXURY 18 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
W
hen it is becoming very difficult to keep traditions alive in the modern world, we come across a very well-known luxury brand, Forest Essentials. Forest Essentials is an authentic, traditional skincare brand with their foundation in the ancient science of Ayurveda. With their philosophy “If you cannot eat it, do not use it on your skin”, this organic brand takes the customers to a world where ancient wisdom is infused with modern aesthetics. All products of Forest Essentials are pure, fresh, seasonal, and natural. The brand controls the conception, formulation, manufacturing, and sale of all their ayurvedic products, thus ensuring quality and purity across all the pillars.
FOREST ESSENTIALS COLLECTIONS
Forest Essentials offers a great collection of makeup products, facial care, body care, hair care, men’s care, mother and baby care products. All products are: zz 100% Ayurvedic: All products are certified 100% natural and inspired by Ayurveda recipes by the ministry of AYUSH. Forest Essentials conform to the highest quality control standards. zz Cruelty-Free: All products are non-toxic, not tested on any animal, and unadulterated without the use of parabens, sulphates, chemical sunscreens, and synthetic fragrances. zz Made in India: All products are made in India as Forest Essentials believes in celebrating the rich knowledge and heritage of India through their products. They source rare ingredients from different parts of countries.
BESPOKE SERVICES
As the company knows that every skin type is unique and needs individual attention, they have introduced a new bespoke service under which one can schedule a personalized appointment with certified ayurvedic doctors. Through this service, the company provides customized recommendations on products, rituals, and lifestyle changes most suitable for any unique skin and hair characteristics.
INGREDIENTS
Forest Essentials uses pure, pretty, and powerful ingredients. The company’s thoughtful selection process begins with a 4 step evaluation of performance, safety, sourcing, and environmental impact. The company uses many rich ingredients like Amla Extract, Anantmool, Aloe Vera, Cucumber, Coconut oil, milk & water, Green Tea, Hibiscus, Honey, Jasmine, Kasturi Manjal, Litchi, Mustard Oil, Neem, Oudh Essential oil, Orange Essential oil, Patchouli Oil, Red Banana Flower Extract among others.
AWARDS AND RECOGNITIONS
Forest Essentials has received many awards so far. Some of them are: zz Elle India Beauty Award for Best of Hand Treatment (Blood Orange Hand Polisher) and Best of Brightening (Kumkumadi Teenage Night Cream). zz Vogue Beauty Awards for Best Face Mask (Tejasvi Ayurvedic Sheet Mask) and Best in Body care (Soundarya Luminous Beauty Oil). zz Cosmopolitan Beauty Award for Best Facial Serum (Advanced Soundarya
Age Defying Serum With 24K Gold) and Best Lip Balm (Sugared Rose Petal Luscious Lip Balm) zz Harper’s Bazaar Beauty Award for Best of Anti-Ageing (Ojas Age Arresting Ayurvedic Sheet Mask) and Best Night Cream (Tejasvi Emulsion) zz Grooming Award for GQ Best Grooming Product (Sandalwood & Orange Peel Shaving Cream) and GQ Best Grooming Product (Lemongrass Loofah Soap) Mira says “Many people tend to be what other people want them to be. The most difficult thing is to be yourself, with all your quirks intact! That’s the biggest achievement”. Forest Essentials has grown exponentially. Till the year 2010, the company had 16 stores across seven cities but at present, the number has grown to more than 80. They supply their products to 190 hotels and export to 120 countries. Forest Essentials is emerging as one of the best naturals and organic luxury brands by making Ayurveda more accessible to people.
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 19
20 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 21
CFOs IN THE ADVERTISING ECOSYSTEM TO DRIVE TRUE TRANSFORMATION In a rapidly changing advertising world, can Chief Financial Officers help companies make the most of their investments in digital advertising?
I
t is very easy to say that marketers can prove in great detail where is the advertising budget allocated and how they contribute to the top line but that is possible in theories. How many direct sales a Twitter advertisement produced, how many of those were new customers, and how their spending has affected the margin on each product sold can only be explained in theories but if we look at practicalities, it is much more challenging.
Practically, the structure and opacity of the digital advertising ecosystem make it much more difficult and challenging to actually calculate and understand where all the budget goes. According to statistics, only about 25 cents of every dollar spent on digital advertising results in the placement of an ad that is seen by a real human being. This clearly states that no matter how hard are marketers trying to produce value through advertising but they can use an assistance from
22 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
colleagues who have a different set of capabilities: Chief Financial Officers. Giving CFOs more power in the marketing ecosystem can truly become an asset. CFOs just need to task colleagues to aggregate and analyze budgets and monitor the cash coming in and going out. According to the PwC Global Entertainment & Media Outlook, global spending on digital ads in 2020 was $125 billion, and it is growing at a healthy annual rate of 4.2 percent. Considering the size of the spending, CFOs cannot afford to continue viewing expenditures on marketing as a black box rather they have to prioritize understanding the marketing system. If we take a look at history, CFOs were not needed to look at marketing expenditures and handle the ins and outs of marketing but now that the digital realm is changing rapidly, they can start getting up to speed to understand the entire ecosystem of marketing and advertising.
UNDERSTANDING MARKETING
THE
DIFFICULTIES
OF
CFOs can begin by understanding the two main reasons which make marketing so difficult to track. First one being, fragmented marketplace. Marketing is not at all a trouble-free job. A Chief Marketing Officer doesn’t just pick up the phone and place orders for advertisements. It’s not that simple. Large businesses often work with multiple agencies strategically; each agency is assigned and allocated only a portion of the marketing budget. The spending is often scattered across different platforms and regions. That’s where the problem comes in. These divisions leave the Financial Officer without a single source of truth as to how the marketing spend is being allocated. Secondly, the details of how and where the advertising budget is spent are still extremely murky. The best example can be programmatic media (the use of automated technology to purchase ad space). Advertisers buy ads from a variety of publishers via a real-time auction that occurs within milliseconds, to ensure that their ads are targeted to the right audience, in the right context, and at the right time. Undoubtedly, this marketplace dynamics enables better targeting and greater speed but unfortunately, it also causes enormous inefficiencies in the supply chain because of the immense amount of leakage along the way. A study by PwC conducted with ISBA showed that Only half of an advertiser’s spend reaches the publisher and the other half is difficult to track. The study also found that “about one-third of the supply chain costs — about 15 percent of total spending — is completely unattributable, simply lost to the system. Additionally, advertisers are likely losing more value than the study suggests, as the data stops at the publisher and does not quantify impressions that may not be seen by an actual human.”
THE SOLUTION TO THE PROBLEM
That’s where the role of CFOs comes into play. As earlier stated, supply value leakage is a problem in the advertising ecosystem, and unfortunately many marketers are not aware of this problem. Therefore, CFOs can play a significant role here. They can challenge their marketing departments with difficult questions that can result in acquiring great value for the company. Those questions can be: zz How much of our media spending is on the purchase of ad space compared with the production of ads? zz How much of our media budget is wasted on ads not viewed by a consumer? zz How much are the fees charged by each individual player in the digital media supply chain? zz Which of our partners is providing poor value for the money? To bring transparency to the supply chain, CFOs can work with marketing departments as collaborators. While CFOs can reevaluate how to optimize marketing budgets, marketers can adjust in-flight campaigns in order to test different outcomes or drive better results. To sum up, we can say that finance and marketing officers can come together to drive true transformation and resolve the issues created by the transformational changes in the digital marketing ecosystem.
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 23
10 MOST RELIABLE
Organic
BRANDS IN INDIA
“
We are guided by the belief that choosing between a product that’s good for your skin and one which is safe for your health and for the earth is a choice you should never have to make”. NEENA CHOPRA
CO-FOUNDER JUST HERBS
JUST HERBS PIONEERING THE AYURVEDIC PERSONAL CARE INDUSTRY
24 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
I
n the modern world, a consumer values products that are natural and discards the chemically formulated ones. The rise of a rational consumer has led to the development of many homegrown Ayurvedic brands, one such brand is Just Herbs. Launched in 2010, Just Herbs is an authentic Ayurvedic skincare product brand; all their products are made from certified organic ingredients. The vision behind Just Herbs’ inception was to create a brand that stands not just for luxury alone but one that delivers a pure and pleasant experience that is safe for the skin, the environment, and at the same time driven by the commitment to bring about excellent results for common skin concerns. Just Herbs follows the tagline ‘Luxurious and Safe Ayurvedic skincare that works’ and sticks with it.
THE COMPANY’S VALUES
Just Herbs has been following certain values that are expressed in their formulations and packaging: 1. Safety and full ingredient disclosure Just Herbs do not use any harmful chemicals or toxic perfumes in their products. They follow the standard of the ingredients in all their formulations and list out every ingredient they use clearly on the product label as well as on their website to maintain the transparency and trust of their customers. 2. Bespoke experience Just Herbs products can be altered using natural foods such as milk, honey, lemon juice, and water to suit different skin types as per the principles of Ayurveda. Each and every formulation of Just Herbs is unique. 3. Luxury with efficacy Just Herbs creates blends from conventional precious herbs and fuses them with exotic essential oils used in aromatherapy to create a luxurious experience without compromising on the fundamentals of Ayurveda. Every product is designed to target specific skin concerns because they aren’t just about fragrance. The company values efficacy.
COMPANY’S PRODUCTS
Just Herbs offers skincare products, bath & body care products, hand sanitizers, and organic lipsticks. Under the skincare collection, they offer cleanser, toner,
exfoliant, daily moisturizer, mud mask, powder pack, night cream, and gel. They also offer a “Shop by skin type” option wherein one can shop according to their skin type. Under the Haircare collection, they provide hair oil, hair mask, hair conditioner, shampoo, and other essential products. Under the Bath and Body collection, one can find body oil, body wash, body lotion, body butter, handmade bathing bar, and ubtan.
COMPANY’S PROMISES
Just Herbs fulfills all the promises they make to their customers. zz 100% Ayurvedic: All their products are 100% Ayurvedic and are certified by the Ministry of Ayush, Government of India. zz Cruelty-free: Just Herbs is a PETA-certified company which means that they do not indulge in commissioning to conduct any tests on animals.
SLES PEG/PPG, Genetically modified Organisms (GMO), and other harmful synthetic ingredients.
MISSION OF THE COMPANY
Just Herbs has a mission: Make Beauty Inclusive, Transparent and Wholesome. To stand with this mission, they believe in making safe, honest, effective, and crowdsourced products. Their recent virtual launch of a range of Ayurvedic lipsticks is the third crowdsourced launch wherein consumer and expert feedback from across the country was factored in the product development process. Just Herbs is undoubtedly pioneering the personal care industry. The company’s mission to change the face of beauty with products that are made with consumers and for consumers makes it a significant contributor to the organic industry.
zz Free from Harmful Chemicals and Ingredients: All products are free from Petrochemicals, Parabens, SLS/ TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 25
10 MOST RELIABLE
Organic
BRANDS IN INDIA
“
The original idea wasn’t to mint money from the brand. The idea was to start something that was Indian, a recognized science, and that worked.” VIVEK SAHNI
CO-FOUNDER & CEO KAMA AYURVEDA
KAMA AYURVEDA PROMOTING THE MESSAGE OF AYURVEDA 26 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
I
t is often said that the great thing about Ayurveda is that its treatments always yield side benefits, not side effects. To support the principles of Ayurveda, a brand named Kama Ayurveda emerged in the year 2002 to bring authentic beauty and wellness to the world. The brand was founded by Vivek Sahni, Rajshree Pathy, Vikram Goyal and Dave Chang. Kama Ayurveda was launched with a range of nine ayurvedic treatments and developed in partnership with the 100-year-old Arya Vaidya Pharmacy in Coimbatore, Tamil Nadu. The pharmacy and Kama Ayurveda work with local forest communities, and smallscale farmers and artisans to source the pure and natural ingredients that lend their purity to all Kama’s products. Any Kama Ayurveda product does not contain Phthalates, GMOs (Genetically Modified Organisms), and Triclosan. All their products are paraben and talc-free. As Kama Ayurveda passionately focuses on the purity of the ingredients and effectiveness of formulations, their products are of excellent quality and beautifully packaged with EU certification. All the products are natural and are free of artificial colors, fragrances, parabens, or petrochemicals.
PRODUCTS
Kama Ayurveda offers many Skincare (cleansers, scrubs, creams, moisturizers, toners, mists, serums and masks), Haircare (cleansers, conditioners, oils & treatments, and organic hair color), Bath and Body products (handmade soaps, exfoliators, moisturizers, organic oils, pain relief oil & balm etc), and Men’s products. While the primary customers of the brand are women but they are now seeing an increasing number of men who are interested in using Kama’s products and are becoming a sizable portion of their target audience. They also offer exclusive and luxurious gift boxes.
KAMA AYURVEDA EXPERIENCES
Kama Ayurveda Experiences is an extension to their brand philosophy that is in harmony of mind, body, and spirit. Under this experience, they provide Facials (full face treatment involving cleansing, toning, exfoliation, massage and face pack & mask application as per the skin type), Hair Treatments (intensive hair treatment using all natural ingredients
comprising of local herbs that provides lustrous and conditioned hair along with a nourished scalp), and Express Treatments (quick therapies designed to give an instant relief from daily stress leaving the customer relaxed & rejuvenated.)
zz ELLE Beauty Award for best anti-aging serum & best oil in 2017 zz Vogue Beauty Award for the best hair oil of the year in 2017 zz Nykaa Femina Beauty Award for the best night cream in 2017
INGREDIENTS
In 2008 in Europe, Kama Ayurveda Miraculous Beauty Fluid Kumkumadi won the Innovation Award in the fourth edition of the Professional Wellness Fair in Belgium.
At the heart of Kama’s products are the purest traditional ingredients of India’s lush gardens. Some of them are aloe vera, amla, ashwagandha, bael fruit, black cumin seeds, coriander, ginger, gotu kala, honey, olive oil, turmeric, sweet almonds, walnuts, lavender, tamarind, tea tree, blue lotus, sandalwood, rice, saffron, coconut oil, apricot, orange, to name a few.
AWARDS AND RECOGNITIONS
As Kama Ayurveda’s purpose is to bring authentic Ayurveda to the world through effective and fruitful formulations as well as graceful and contemporary packaging, they have been rewarded at many occasions:
A brand that just started with a small line of nine products has become a big name now. Today, Kama Ayurveda has emerged as one of the most recognized names in the organic industry because of their belief in a holistic way of living and providing the same to their customers.
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 27
BUSINESS
YOU CAN LOVE BEING AN ENTREPRENEUR WITH THESE REASONS! “Entrepreneurship is about turning what excites you in life into capital, so that you can do more of it and move forward with it.” Richard Branson
28 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
C
an entrepreneurs be born? Yes! Can entrepreneurs be made? Yes! These may seem like very simple questions but have a hidden meaning attached. The ability to apply dedication, discipline, hard work, and aptitude the right way and in the right space is what makes an entrepreneur successful. We can all be made into something fruitful if we have the correct vision and mission to apply ourselves unconditionally to anything we want. The same applies to entrepreneurship. As stressful as it may sound, but entrepreneurship is an amazing experience. Here are some reasons why it can be said so: 1. You are the decision-maker Obviously! It’s your business. You are your own boss and you own your own time. You don’t have to take orders from anyone, it’s really that simple. It’s all about you, your plans, your actions, your opinions, your thoughts, and your potential. And most importantly, being an entrepreneur you have full control over your destiny and nobody will get in or hold you back in the way of your ultimate vision. You enjoy much better independence and liberty while making business decisions and choices. 2. You can turn your dreams into reality Your dreams and planning are not just in your mind anymore! You get the full freedom to implement your ideas in your company. And wouldn’t it be interesting to watch your vision transform into reality right before your eyes? You can pour into your ideas and invest all the necessary resources, take risks, learn from your mistakes, build connections and communities and acquire new knowledge each day thereby, helping you to excel and grow exponentially. 3. You are a satisfied Entrepreneur now The satisfaction of saying you’re a business owner now is just beyond imagination. You can now proudly hold your head up and say “This is the company I own.” Although building a business is not an easy job and it needs more effort than being an employee of a company, but the satisfaction of creating your own business empire is a whole different feeling. 4. Connections with brilliant minds As it is your business, you make connections with extremely intelligent people from around the globe. You connect with like-minded people and professional leaders who can guide you in your journey. On the other hand, you have the freedom to work with and hire creative and brilliant minds who are full of innovative ideas, opinions, and thoughts. 5. Earning a living from what you love What’s better than earning a living doing something you really love. We can’t deny the fact that money is a very prominent aspect of any business. It’s like a win-win situation when you earn money from your own business. Moreover, you also enjoy financial freedom. You can always think of reinvesting in your business and building it into a brand. This really gives you a sense of fulfillment as you are no longer stressed about your expenses.
focus, you become an innovator. The ability to innovate in this sense isn’t just an important component of a thriving business but can also be seen as an essential element of entrepreneurship itself. 7. A work without fear Let’s face it. In a highly volatile economy, especially postCovid scenario, there is always a fear of layoffs and terminations when you are just an employee and not the owner. Sometimes, the fear of losing a job can make working seem more like a punishment rather than a source of joy. But now that you are working for yourself, there’s no such fear. And work without fear always gives space to more innovative and out-of-the-box ideas. 8. No age barrier Unlike jobs, entrepreneurship comes with another significant relaxation i.e. no age barrier. There is no age barrier to entrepreneurship. You can become an entrepreneur whenever you feel you are ready for it. In this digitalized world, online businesses are evolving each day. Many people wish to become an entrepreneur at a very young age; some straight out of school, some after completing college, and some while pursuing it as well. 9. A healthy routine and lifestyle This is one of the prominent reasons why many people shift towards entrepreneurship. After nurturing your business properly, you can live the way you want, especially when you know that your business is doing well. As you say goodbyes to hectic schedules, you can create a fitness routine and stick to it. 10. Contribution to Society As entrepreneurship is all about creating products and services, you can surely contribute to society by innovating new and improved products. New offerings, products, or technologies enable new markets to be developed and new wealth to be created. Entrepreneurship is all about creating something new and appealing. When entrepreneurs introduce any product or service that is genuinely appealing and provide real-world environmental solutions, their ideas get traction from a wider audience. So, pull up your socks and get ready to enter into the world of entrepreneurship but don’t forget to wear different hats because starting a business is not an easy job and you need to put your heart and soul into running your business. It’s time to live your dreams and turn them into a reality. It’s time to be prepared for a new exciting joy. Don’t forget what Kiran Mazumdar Shaw, the founder of Biocon Limited said “An entrepreneur’s life is always a continuous journey. Entrepreneurship is about being able to face failure, manage failure and succeed after failing.”
6. You become an innovator You must have heard that “An entrepreneur is someone who is willing and able to transform an invention into an innovation.” As an entrepreneur with aptitude, perseverance, and
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 29
10 MOST RELIABLE
Organic
BRANDS IN INDIA
“
We believe that beauty and nature have to co-exist. Wellness cannot come at the cost of nature, and therefore all our products are formulated using potent plant botanical extracts and are completely free of harmful chemicals. The packaging for this brand (Lotus Botanicals) is either completely recyclable or FSC certified.” NITIN PASSI
MANAGING DIRECTOR LOTUS HERBALS
LOTUS HERBALS BEAUTIFYING PEOPLE USING NON-TOXIC PRODUCTS 30 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
T
he organic beauty market is in a lot of talks right now. It has witnessed a massive hike in recent years. Lotus Herbals, one of India’s most respected companies, is seen as a trusted manufacturer and marketer of herbal and natural cosmetic products. Many of their products are based on 5000 years of old science of Ayurveda; every product manufactured in the company is the result of endless hours of research and a combination of science, technology, and ancient wisdom of Vedas and Ayurvedic Secrets. Lotus Herbals derives its inspiration from the Lotus flower which signifies purity, simplicity, honesty, and divinity. The brand strongly believes that beauty is holistic and can be achieved by using effective natural ingredients while respecting the nature of human skin and hair. All their products are an ideal blend of natural ingredients, to ensure safe, wholesome nourishment, healing, protection, and scientific processes that allow for instant effectiveness with no harmful side effects and long product shelf-life. Their products are made using natural and exotic ingredients and are designed with an aim to provide natural, ancient and effective herbal remedies in modern times.
LOTUS ORGANICS+
Lotus Herbals expanded its brand portfolio with the addition of a new organic skincare brand, Lotus Organics+ in the year 2019. Keeping into account the risks associated with artificial fragrances and colors, Lotus Organics+ makes sure that all its products are free from paraben, preservatives, and sulphates. Some of the ingredients used by Lotus Organics+ include Irish moss, cranberry, french clay, olive butter, argon oil, shea butter, white peony, and macadamia nut. Lotus Organics+ offers high-quality skincare (mineral sunscreens, divine face care, bakuchiol range, mystic hand, and body care) and haircare (scalp care, hair fall control) products.
LOTUS BOTANICALS
As Lotus Herbals sees the organic industry growing exponentially because of the Covid-19 pandemic, they launched Lotus Botanicals in 2021, a plant-based clean beauty brand with a focused D2C (Direct to Customer) strategy. The current product range of
Lotus Botanicals comprises of Vitamin C, Baking Soda for skincare, and Ginger and Red Onion range for hair care products. Each product of the brand caters to specific skin and hair concerns. All products are ideal for everyday use as no preservatives are used at any life stage of the product. The entire range of products is free of silicon, sulphate, and paraben. Moreover, it is infused with minerals crucial for healthy hair and skin that help in keeping the pH levels balanced. Lotus Botanicals offers an exotic range of skincare products (day creme, night creme, face wash, face serum, face scrub, and face moisturizer) and hair care products (revitalizer, hair conditioner, oil, shampoo, and mask).
research into Vedic science and with the beautiful incorporation of Vedic sciences and technology. Lotus Herbals produces products that enhance, protect, and heal skin, hair, and body. They believe in manufacturing products using natural ingredients rather than chemical-based and animal cruelty. Since its inception in 1993, Lotus Herbals has been true to its promise and strives to do so in the future too! Lotus Herbals has become a very popular name now. The brand is continuously evolving with the changing times and sensibilities and has perfectly managed to carve a niche for themselves in the hearts and minds of their loyal and trustworthy customers.
COMPANY’S PROMISE
The company promises to handcraft and develop each product after years of TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 31
32 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 33
10 MOST RELIABLE
Organic
BRANDS IN INDIA
“
Back in 2015, I met with an accident and had a sore eye. As we know in India, everybody is a doctor. Someone suggested that I put a brewed but lukewarm green tea bag on my eyes to reduce the puffiness. To my surprise, the puffiness actually went away. I did a bit of research and found out that the caffeine in the green tea had an amazing effect on my swollen eye. Thus, began the story of mCaffeine. TARUN SHARMA
CO-FOUNDER & CEO MCAFFEINE
mCAFFEINE LEADING A COFFEE REVOLUTION IN THE PERSONAL CARE SPACE
34 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
C
affeine is a natural stimulant that comes with various health benefits. Tarun Sharma, the Co-founder, and CEO of the company realized the importance of caffeine especially in the lives of millennials. And finally, the seeds of mCaffeine were sowed in 2016. mCaffeine is India’s first caffeinated personal care brand with an exciting range of caffeinated products for young and aspiring millennials. mCaffeine says that they are addicted to gender equality, clean and sustainable living, and taking a stand against animal testing. mCaffeine has also been declared as cruelty-free and vegan by PETA (People for the Ethical Treatment of Animals). “At mCaffeine, since the moment we launched our first product, we have always been out to make a difference. Working towards that cause, we resolved to never test on animals, and now, we are officially certified by PETA as cruelty-free and vegan. This validation makes our belief and ethos more stronger,” said Tarun.
EVOLUTION OF THE COMPANY Vikas Lachhwani, the co-founder of the company, and Tarun met in Mumbai through a common friend in 2012. In 2015, they thought about starting a company. “We were leaving our previous roles and were wondering what to do next. We discussed several ideas and homed in on building a personal care brand,” says Tarun. When they researched more they got to know that caffeine is very nourishing for the skin. They roped in consultants to begin creating caffeine-based shampoos. They eventually found themselves a manufacturer after results showed that their product can be marketed. Both of them spent the next 4 months meeting 12 manufacturing firms across India before they zeroed in on one in Ahmedabad. They chose the vendor and because he understood how the formulation of caffeine would be manufactured, the company was named MCaffeine. In the first month, the company didn’t record many sales but remained committed to the concept. Gradually, the products began to gain popularity.
COMPANY’S PRODUCTS
mCaffeine offers a wide range of body care (scrub, polishing oil, lotion, and
cream), face care (face wash, scrub, mask, serum, moisturizer, under-eye cream, and night gel), night care, hair care products (oil, scrub, and shampoo) and face tools (caffeinating eye mask, jade roller face massager and gua sha green quartz).
VISION AND MISSION
mCaffeine believes in confidence over all skin and body biases. As mCaffeine redefines the age-old notions of beauty associated with color, they do not sell insecurities. The brand clearly emphasizes that beauty has no color or gender; mCaffeine has vowed not to make any fairness product ever.
zz Cosmopolitan Beauty Award for Naked & Raw Coffee Body Scrub in 2019 zz Recognized as The Economic Times Promising Brand in 2021 zz Recognized as Grazia Most Loved Brand in 2021 With mCaffeine in heart, the products of the brand offer the best experience in skin and hair care. In the last few years, mCaffeine has tasted the real success and continues to do so because of their flawless and exemplary contribution to the organic industry.
AWARDS AND RECOGNITIONS
mCaffeine has received many awards because of their exemplary work: zz Nykaa Femina Beauty Award for mcaffeine Naked & Raw Coffee Body Scrub in 2020 TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 35
ISSUE SPECIFIC
FOREST
CONSERVATION AND RESTORATION
THROUGH A BUSINESS LENS
O
wing to interconnected crises of nature loss and climate change, investing in forest conservation and restoration can surely benefit businesses. Environmental, Social, and Governance (ESG) strategy is in talks right now as it can be an effective tool in protecting the environment. With the focus on ESG data by financial institutions and businesses, there could not have been a better tool to ensure forests and ecosystem conservation and restoration. But why forward-looking businesses and companies should come forward and invest in forest conservation and restoration? Let’s find out the answer to this bigger question through the insights presented by World Economic Forum.
The report highlights that “The financial risks to businesses posed by climate change and the destruction of nature are severe, and investing in forest conservation and restoration is a cost-effective way to build resilience to these risks. The economic value of forests is vast – one estimate suggests that the total value of intact forests is up to $150 trillion, around double the value of global stock markets.” Therefore, it is very clear and obvious to say that forest conservation and restoration can offer opportunities for business growth and profitability.
According to World Economic Forum report, “Businesses are under increasing pressure from governments, consumers, and investors to avoid, reduce and mitigate their carbon emissions and reduce their impact on nature and biodiversity. Many businesses are directly vulnerable to the effects of nature loss and climate change. $44 trillion of economic value generation is dependent on nature and its services. Halting business practices that contribute to nature and forest loss and climate change is a vital priority.” It is becoming the need of the hour to conserve and restore forests to safeguard business interests and reverse the damage caused to the natural environment. We all know investing in forests will eventually protect and restore the essential biodiversity and ecosystem services that societies and economies depend on.
Under business resilience opportunities, the report mentions how forest conversation and restoration can lead to the following:
WEF further elaborated on this concept and explained that investing in forest conservation and restoration can create short-, medium- and long-term value for businesses in three ways: 1. By boosting business resilience against risks; 2. By creating growth and profitability opportunities; and 3. By improving business positioning through values-based leadership
36 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
Let’s take a closer look at all the three ways:
1. Business Resilience Opportunities
1.1 Reduced Supply Risks According to the report, “Investing in forest conservation and restoration can protect business operations and value chains against the loss of natural capital and physical effects of climate change. The future success of many businesses is also dependent on the continued supply of forest products or ecosystem services.” If businesses invest in forests it can be fruitful to them as forest act as a vast carbon sink and offer protection from the physical impacts of climate change. To cite an example, mangrove forests are estimated to reduce property damage by more than $65 billion every year by blocking storm surges and reducing the intensity of waves. 1.2 Reduced Demand Risks Nowadays, consumers have started prioritizing sustainability in their purchasing decisions, with 79% of consumers across Europe, the US, and India changing their preferences towards a particular product based on social responsibility and environmental impact. This is high time for businesses to embrace
this opportunity by investing in forests conversation. To cite an example, tentree, a sustainable apparel brand, has committed to growing 10 trees for every item that it sells, accounting for these costs in the product pricing. 1.3 Reduced regulatory risks Governments of different countries are setting agendas for action on nature loss and forest restoration, with countries negotiating the adoption of the post-2020 Global Biodiversity Framework. Infact, some countries have already passed legislation to protect and conserve natural ecosystems, in line with a global target to protect 30% of the planet by the year 2030. For instance, France has already established a duty-of-care law that requires businesses to include environmental assessments in their value chains. 1.4 Reduced capital risks Investment in forest conversation can also prove beneficial for businesses as it can help them to stay ahead of shifting investment policies and ensure continued access to capital. Fortunately, more than 540 investors, representing over $52 trillion in assets across dozens of markets, have signed up to Climate Action 100+, an investorled initiative to engage high-emission businesses. For example, the report mentions, ASN Bank has committed to having a net positive effect on biodiversity by 2030 through its loans and investments.
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 37
ISSUE SPECIFIC
CORPORATE PLEDGES BY LARGE BUSINESSES FOR FOREST CONSERVATION AND RESTORATION
38 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
Credit:- World Economic Forum Report
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 39
ISSUE SPECIFIC 2. Business Profitability and growth opportunities
Businesses can indirectly earn more business profits by strengthening their sustainability strategies through forest conservation. 2.1 Increased Profitability Profits are undoubtedly one of the most important aspects of any business. Investing in forest conversation can surprisingly lead to increased profitability through lower costs of capital and equity and increased customer loyalty driven by sustainability. For instance, the report mentions “Research by Bank of America found that businesses with a better environmental social governance (ESG) record produced higher three-year returns, were more likely to become high-quality stocks, were less likely to have large price declines and were less likely to go bankrupt”. 2.2 Increased Growth Growth is another significant aspect to discuss. Businesses can definitely capture new market opportunities if they expand their product ranges to include sustainably sourced forest products. For example, sustainable forest management for timber, pulp and paper products could create $165 billion in additional annual revenue by 2030.
3. Values Based leadership opportunities
Forest conversation can support businesses and companies to become industry leaders in sustainability and consolidate relationships with customers, employees, and their partners. 3.1 Increased customer trust Customer trust is vital for the success of any business. Investing in forests can help tap on that too. WEF report mentions that “By investing in forest conservation and restoration, businesses can build customer trust and engage customers to act more sustainably. For example, the Priceless Planet Coalition, launched by Mastercard and other founding partners, has pledged to grow trees when customers make financial transactions with selected partners, such as for public transport and when using their Mastercard for travel, goods, and services.” 3.2 Improved talent attraction and retention Another valuable advantage is improved talent attraction. As millennials and Gen Z have started prioritizing a business’s sustainability commitments when deciding where to work, investing in forests can support businesses to gain a hiring advantage. For example, HP recently partnered with the Arbor Day Foundation to grow a tree for each of HP’s 55,000 employees, as part of its target to grow 1 million trees by the end of 2020. 3.3 Improved relationship with business and ecosystem partners What’s better than an investment that helps a business in building stronger relationships with their business and ecosystem partners, including the communities where they operate. Forest conversation and restoration activities can surely help businesses transform their relationships with leading partners beyond any financial transaction. The report mentions an example: Nestlé has worked in partnership with its cocoa suppliers to protect and restore the Cavally forest reserve in Côte d’Ivoire and enhance the resilience of local communities. SOURCE: The information in the article has been noted from the World Economic Forum Report 2021 prepared in collaboration with Dalberg.
40 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
REDUCED SUPPLY RISK
Protect value chains from physical effects of climate change and loss of natural capital
REDUCED REGULATORY RISK Stay ahead of regulatory requirements
REDUCED DEMAND RISK
REDUCED CAPITAL RISK
Maintain customer demand by adapting to shifting preferences
Maintain access to capital
INCREASED CUSTOMER TRUST
Ensure alignment with customer values and build trust
INCREASED GROWTH
Seize opportunities to expand investments in new markets
INCREASED PROFITABILITY
Increase revenue and reduce costs through direct project outputs and indirect business opportunities
IMPROVED TALENT ATTRACTION AND RETENTION
Credit:- World Economic Forum Report
Increase employee engagement and create a soughtafter culture
IMPROVED RELATIONSHIPS
Expand relationships with business parters and ecosystem partners, including the communities in which they operate
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 41
10 MOST RELIABLE
Organic
BRANDS IN INDIA
“
We all have a responsibility towards the planet, we live on. Going Organic, is the only solution for a long term sustainability of mankind.” RAHUL AGARWAL
FOUNDER & CEO ORGANIC HARVEST
ORGANIC HARVEST REVITALIZING THE PERSONAL CARE INDUSTRY
42 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
G
rowing awareness towards the importance of organic materials has led to an increase in demand for organic beauty and skincare products. Organic Harvest, embraced the power of plants and their botanical extracts in 2013 in the organic sector to meet the demands of the consumers for organic beauty products. Organic Harvest is India’s leading personal care brand providing its consumers with an entire range of organic personal care products. Every product that Organic Harvest makes goes through a stringent, Earthfriendly, and quality control process. Product manufacturing is done on the Himalayan plateaus and the process that takes place is strictly regulated to offer uncompromising quality.
INGREDIENTS
Sourced from the organic fields, ingredients used by Organic Harvest are much more potent and effective. They use acai berries, aloe vera, patchouli, lemon, apple cider vinegar, argan, saffron, avocado, banana, basil, rose, lavender oil, bearberry, beetroot, peppermint, broccoli, spinach, caffeine, to name a few.
COMPANY’S PRODUCTS
Organic Harvest has an exotic range of haircare (shampoo, conditioner, hair oil, and spa), face care (oil, balm, face mask, toner, sunscreen, face wash, cleanser, and eye gel), body care (body butter, hand cream, and soaps) and hygiene (hand sanitizer, hand wash, hand cleanser, face disinfectant, intimate hygiene) products. They also offer essential oils, base oil, diffuser, and other essential products.
COMPANY’S PHILOSOPHY
Organic Harvest is committed to making products that are organic, safe, and offer long-term benefits. All products are made from plants that are cultivated without the involvement of any hazardous chemical fertilizer, herbicide, or pesticide. The company relies on ingredients and raw materials that are certified by global organizations such as EcoCert, OneCert, and Natrue, thereby ensuring that products do not contain any traces of harsh chemicals, parabens, phthalates, mineral oils, PABA
(Para-aminobenzoic acid), petrolatum, paraffin, or any animal ingredients. This makes their products safe, gentle, and potent. Because of their thoughtful philosophy, Organic Harvest today enjoys a loyal following of customers who believe in choosing only the safest and the purest of products for their beauty routine.
VISION AND MISSION
Organic Harvest operates and functions based on certain philosophies: 1. Integrity: For the brand, maintaining thorough transparency with the customers comes first. They pay special emphasis on being honest about their practices and mention the specificities and benefits of each product. 2. Innovation: Organic Harvest strives to craft pure, fast-acting, and powerful products that can address skin and hair problems.
AWARDS AND RECOGNITIONS
Organic Harvest has bagged many awards because of its admirable work: zz Wellness retailer of the year by Indian Retail Awards in 2018. zz India’s most promising brand by World Consulting and Research Corporation. zz Green Business of the year by Entrepreneur India and Franchise India. Realizing the amount of potentially harmful chemicals hiding in everyday products, particularly cosmetics and personal care, Organic Harvest has emerged to introduce pure and organic products for the people who want to look best organically. Organic Harvest is undoubtedly emerging as a socially responsible brand to help people realize the importance of leading an organic lifestyle.
3. Effort: Organic Harvest takes a great deal of effort in ensuring that only ethically farmed ingredients are used in the products. The vision of the company is to provide the best quality personal care products and promote the concept of safe skin. TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 43
44 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 45
10 MOST RELIABLE
Organic
BRANDS IN INDIA
“
Organic Tattva rests on the principles of Health, Ecology, and care. Our aim is to nurture customers with quality chemical-free food. To this end, we work with large numbers of organic certified farmers who do not use pesticides and genetically modified seeds.” ROHIT MEHROTRA
CO-FOUNDER & DIRECTOR ORGANIC TATTVA
ORGANIC TATTVA NURTURING CUSTOMERS WITH QUALITYCENTRIC ORGANIC FOOD
46 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
I
t is becoming increasingly important to understand what one consumes because the right choices lead to a healthy mind, body, and soul. To help people live a better, healthier, and wholesome life, Organic Tattva was launched in 2013. Organic Tattva is one of the very few companies where each and every product is tested for 186 pesticides before the product heads to the factory for CO2 fumigation and cleaning. The company follows high standards of quality and hygiene. Along with being certified as per USDA, European Union, and Indian organic standards, the company is also BRC certified, Grade-A. The company is present in all the metropolitan cities of the nation and has a presence in each state and in each capital city, at the very least. Organic Harvest also exports its products to different parts of the world like the USA, the Middle East, Singapore, and the UK and also plans to expand to more countries in the future, especially in Europe. Any product delivered to the customers goes through a 6 step process. The first is seed selection. Farmers are paid a premium price to ensure that no GMS seeds are used. After seed selection, the soil is tested to confirm the absence of any chemicals. After the completion of this stage, crops are harvested and the products obtained are stored in a hygienic and clean environment. After harvesting, over 189 tests are conducted to check the presence of pesticides. After this process, CO2 formulation is done to get rid of bacteria, if any. After all these processes, the packaging is done. While packaging, the company ensures that all standards are maintained. Organic Tattva has been emerging as a big name because of the following reasons: 1. High Nutritional Value: Organic Tattva believes in making products that contain natural vitamins and minerals and contain high nutritional value. 2. No Chemicals and pesticides: No product contains artificial fertilizers or additives. 3. Certified Organic Sources: All the products are strictly quality controlled and independently verified. 4. Environment Preservation: Sustainable farming ensures soil conversation and reduces air pollution.
PRODUCTS
Organic Harvest produces organic groceries and organic staples including sugar, jaggery, grains, pulses, flours, rice, cereals, whole and ground spices, tea, coffee, dry fruits, oils, honey, and natural salts. The next plan is to enter into the processed food category. They have a strong presence in Northern and Western India. The focus is now on expanding in Eastern and South India. They are experiencing magnificent growth in Bengaluru, Hyderabad, Mumbai, Pune, and Delhi NCR region.
food products. Organic Harvest also has the vision to create a big movement that would lead people to switch to organic food and take up a healthier lifestyle just like it used to be 100 years ago when pesticides were not introduced and everything was natural and chemical-free. Organic Harvest is becoming one of the prominent names in the organic industry. Solely dedicated to proving high nutritional value products, right from the field all the way to the kitchen, Organic Harvest has a long way to go.
VISION AND MISSION
The mission of the company is to help people live a healthier life by providing 100% authentic and certified organic TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 47
BUSINESS
SOCIALLY RESPONSIBLE INVESTING BRINGING A POSITIVE SOCIETAL CHANGE In the contemporary era, investors want a portfolio with a purpose. They now plan to invest with integrity and support businesses that make the world a better place.
T
he MagnifyMoney research shows that 67% of individual investors think they have a responsibility to put money towards companies that have a positive impact around the world.
Some of the key findings of the MagnifyMoney survey are: 01. Investors want their moral and ethical values to show in their portfolios. The survey highlights more than half (51%) of investors avoid investing in at least one company (tobacco, private prisons and oil top the list). Two-thirds (67%) of individual investors think that they have a responsibility to put their money in businesses that will make the world a better place.
The investors avoid investing in: zz Tobacco Companies zz Private prisons zz Oil companies zz Weapons manufacturers
48 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
02. Gen Zers are most selective to avoid companies they deem unethical, according to the report. It mentions that nearly three-quarters (73%) of Gen Z (ages 18 to 24) investors have avoided sinking money into companies for ethical reasons, compared with 56% of millennials, 48% of Gen Xers, and 39% of baby boomers.
01. Mutual Funds and Exchange Traded Funds An investor can invest in either of the two funds as Several mutual funds and ETFs adhere to the ESG (Environmental, Social, and Governance) criteria. 02. Community Investments An investor can also put their money directly into projects that benefit communities thereby contributing to community development financial institutions (CDFIs). 03. Microfinance Another way is microfinance or small loans to startups in which individuals can make socially sound investments.
A Brief History
SRI approach may have started in the 1700s with Quakers, a group of individuals who were part of the Religious Society of Friends. The group refused to participate in the slave trade i.e. the business of buying and selling human beings. 03. The report clearly highlights that as much as investors want to ignore the lure of a lucrative (but not socially responsible) investment, money is still a driver, leading to some cognitive dissonance. For example, 32% of investors say that they feel guilty investing in certain stocks but they do so anyway, and the same percentage say they currently invest in a company they’d be embarrassed for others to know about. 04. Consumers say morals and ethics play a big role in their investing decisions, but most find dollar signs hard to ignore. Although 65% of investors say they’re willing to sacrifice a higher return for a better impact, 67% would opt to invest in an oil company that offered double the return of a solar energy company. 05. The report also mentions that It’s hard to define what it truly means to be socially responsible, and investors want financial professionals to help. 70% think financial advisors or similar experts should warn consumers when investing in a company that doesn’t align with their values.
Another significant promoter of the SRI approach was John Wesley, the founder of the Methodist movement. Wesley urged his followers to stop profiting at the expense of their neighbors. John also asked his group to avoid any kind of participation in gambling and supporting industries, which used toxic materials or earned money through alcohol, tobacco, weapons, or gambling. These actions essentially led to the evolution of social investment screens.
What is Socially Responsible Investing?
Socially responsible investing is becoming very popular nowadays. SRI is an investing strategy that aims to generate both financial returns for an investor as well as social change. It involves investing in companies that are involved in things like environmental sustainability, alternative energy, or clean technology and eschewing those that conflict with the personal values. SRI can also be known as values-based investing, sustainable investing, and ethical investing. Because of increasing global warming and climate change, socially responsible investing has trended. Socially responsible Investments avoid harmful industries such as coal mining due to the negative environmental impact of their business practices.
Types of Socially Responsible Investments
There are three different types of Socially Responsible Investments namely:
Although socially responsible investing started as a simple practice in religious communities and societies, it has evolved to become a mainstream activity now. In fact, considering the damage already done to the environment, SRI is gaining a lot of popularity. SRI approach is the need of the hour. With an aim to achieve financial gain and environmental goals, SRI can surely help in making a positive change in society. SOURCE: The information in this article is taken from MagnifyMoney survey of more than 1,116 US consumers with an investment account, conducted June 24-29, 2021.
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 49
10 MOST RELIABLE
Organic
BRANDS IN INDIA
“
SkinYoga had to happen. It was ingrained in us to always go the natural way. Since childhood, we were treated with natural remedies for fever, cough, and more. We lived a chemicalfree life and the same applied to our beauty and skincare ritual.” RADHEIKA CHOUDHARY
CO-FOUNDER SKINYOGA
Sisters Radheika, Jagriti and Deepika (Clockwise)
SKINYOGA REJUVENATING SKIN THROUGH NATURAL PRODUCTS
50 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
F
rom acne to pimples, yoga can keep skincare woes at bay. Every person faces skincare issues but does not find solutions very easily. When Choudhary sisters faced the similar issue they thought of establishing their own brand that can solve the issues of all the people facing skincare problems. And that’s how SkinYoga was born.
ABOUT THE COMPANY
SkinYoga was founded in 2013 by three sisters, Radhika Choudhary, Jagriti Choudhary, and Deepika Choudhary. SkinYoga is a beauty brand based in Ahmedabad. The idea of SkinYoga came when Choudhary sisters moved to different parts of the world for studies where they struggled to find 100% natural products and realized their importance. This struggle prompted them to do a survey asking friends and classmates whether they would be interested in buying natural products. The results of the survey came in their favor. Following this, the Choudhary sisters started working on launching the brand with ample family support and some savings. Their promptness to launch modern products that draw from traditional approaches led to the launch of one of the best organic skincare brands, SkinYoga. The sisters control everything from sourcing to research to formulation and manufacturing. They have one aim in mind: to make every household and vanity bag chemical and paraben-free. They believe that there is a dire need for businesses today to contribute to the changing mindset of people who want to live a natural lifestyle.
PRODUCTS AND PROGRAMS
SKINCARE
SkinYoga offers a unique and exotic range of face care products (Green Tea face mask, Almond Orange face scrub, Sandalwood Saffron face mask, Facial repair oil, and Avocado Skin oil), hair care products (Avacado Hair Oil, Hair treatment oil), body care products (Massage oil, Coffee body scrub, Fresh orange body scrub, and post-workout neem body purifier) and foot care products (Marigold foot soak). SkinYoga also provides different kinds of skincare programs like 14 days
skincare program, Face, body and hair 21 days personal program, Transform your skin in 14 days program, Haircare remedies 9 days program, Natural skincare days program for kids (6-12 years), 30 Days weight loss and skin care program, 6 weeks personal facial massage program, and 7 Days skin detox program.
AWARDS AND RECOGNITIONS
SkinYoga’s commitment to delivering the best products to their consumers has resulted in their recognition all over the world. They have received: zz UK Glamour Wellness Award in 2021 zz Feature in Forbes magazine in 2020
SkinYoga is one of the best companies in the organic skincare industry as every product is made using the principles of Ayurveda. They use rich and pure ingredients procured from their place of origin where nature plays its role in producing them without pesticides and plant growth hormones. Their products are dry which keeps the ingredients fresh and active for a longer period. With the belief that simplicity is the key to beauty, SkinYoga is making a prominent contribution to society.
SkinYoga has also been featured in Grazia, Verve, Femina, Elle, City Life, Wedding Vows, Vogue, and Hindustan Times. TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 51
10 MOST RELIABLE
Organic
BRANDS IN INDIA
“
Today, each Soulflower product embodies the brand values of love, compassion, and gratitude. Through its products, the brand aims to teach customers to show compassion towards themselves by indulging in self-care through its curated personal care offerings.” NATASHA TULI FOUNDER & CEO SOULFLOWER
SOULFLOWER REVOLUTIONIZING THE CONCEPT OF AROMATIC SKIN AND HAIR CARE
52 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
I
t is well known that herbal plants possess magical powers, which can heal one’s body, mind, and spirit. People are realizing the significance of the therapeutic magic of organic herbs. Here comes the story of Soulflower, a personal care brand that offers natural and cruelty-free personal care products. Founded in the year 2001, the brand has been born out of a passion to create premium, proven effective personal care, made from organic ingredients to elevate natural beauty. As experts, the brand emerges with a gorgeous line of aromas, crafted from entirely natural and potent ingredients. Every day, they make small and deliberate choices to build and develop the quality of their products, their stores, and their partnerships. Soulflower has expanded itself and is present in retail outlets & pharmacies across India such as Lifestyle, Shoppers Stop, Home Stop, Noble Plus, Wellness Forever, and many more. Soulflower also retails through its e-commerce site. They are available on Amazon, Flipkart, Nykaa, Bigbasket, Myntra, Purplle, Peachmode, 1mg, Netmeds, LBB, Smytten, Snapdeal, Meesho, Qtrove, Limeroad, Paytm among others. The company also has an impressive B2B portfolio. They provide corporate gifting solutions and signature scents to their clients. Some of their clients include Mercedes, Uber, Naturals, Viacom 18, Wizcraft, ONGC, to name a few.
PRODUCTS AND INGREDIENTS
Soulflower offers skincare products (skin oil, essential oil, soap, cleanser, sunscreen, moisturizer, exfoliator, toner, and perfume), hair care products (essential oil, hair oil, hair mask, shampoo, and conditioner), and aroma products. Ingredients used by the brand include aloe vera, rosemary, tea tree, peppermint, lemongrass, avocado, lemon, orange, olive, papaya, rosehip, lavender, jasmine, turmeric, kesar, ginger among others.
COMPANY’S PHILOSOPHY
For Soulflower, customers are their heartbeat. Therefore, they follow certain principles: 1. Revolutionizing Beauty Care Soulflower is on a mission to stir up things and make a conscious change- equal parts of ethical, effective, and empowering. The brand has achieved expertise
in botanical chemistry and science of the skin that drives to produce the best out of every herb. Every herb they use is handpicked to meet the personalized needs of the consumers. 2. Discovering Natural Ingredients Soulflower’s inspiration behind the creation of any product is deeply rooted in natural, Ayurvedic rituals and includes purest, most potent, hand-selected, and natural ingredients.
COMPANY’S THOUGHTS
Soulflower’s main objective is to deliver happiness to their consumers which has originated from Sense, Sensibility, and Sensitivity. Sense, because they cater to customer’s senses through incredibly smelling aroma; Sensibility because all products are made with simple sensibility; and Sensitivity because Soulflower is sensitive towards things that cannot speak- Skin, animals, and nature. Soulflower abides by three ideas: Compassion, Love, and Gratitude.
AWARDS AND RECOGNITIONS
The company has been awarded the Best Brand Awards by Shoppers Stop and has also been recognized as the Most Promising Brand by the Economic Times in 2018. It has also been one of the top 10 finalists of the Amazon Global Selling (ASG) Propel Accelerator Program. Soulflower is undeniably pioneering the natural beauty in India, its products are deeply rooted in tradition, drawing on the ancient science of Ayurveda and age-old herbal remedies passed down from generations. Soulflower’s objective to serve its customers with compassion, love, and gratitude has made it one of the reliable organic brands in India.
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 53
INTELLECT QUOTES ON
PERSEVERANCE “Perseverance is not a long race; it is many short races one after the other.” - Walter Elliot “Great works are performed not by strength but by perseverance.” - Samuel Johnson “Great difficulties may be surmounted by patience and perseverance.” - Abigail Adams “A little more perseverance, a little more effort, and what seemed hopeless failures many turn to glorious success.” - Elbert Hubbard “With ordinary talent and extraordinary perseverance, all things are attainable.” - Thomas Fowell Buxton
“The three ordinary things that we often don’t pay enough attention to, but which I believe are the drivers of all success, are hard work, perseverance, and basic honesty.”– Azim Premji
54 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
“If you have infinite patience and perseverance, success is bound to come. No mistake in that.” - Swami Vivekananda “Patience, perseverance, and perspiration make an unbeatable combination for success.” - Napoleon Hill “Perseverance is stubbornness with a purpose.” - Josh Shipp “Through perseverance, many people win success out of what seemed to be certain failure.” - Benjamin Disraeli
10 MOST RELIABLE
Organic
BRANDS IN INDIA
Brand
Name
Designation
Biotique
Vinita Jain
Founder
Forest Essentials
Mira Kulkarni
Founder & CMD
Just Herbs
Neena Chopra
Co-Founder
Kama Ayurveda
Vivek Sahni
Co-Founder & CEO
Lotus Herbals
Nitin Passi
Managing Director
mCaffeine
Tarun Sharma
Co-Founder & CEO
Organic Harvest
Rahul Agarwal
Founder & CEO
Organic Tattva
Rohit Mehrotra
Co-Founder & Director
Skin Yoga
Radheika Choudhary
Co-Founder
SoulFlower
Natasha Tuli
Founder & CEO
All the names have been arranged in an alphabetical order, and it is not a ranking
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 55
56 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 57
HEALTH
TOP 5 PRANAYAMA
EXERCISES FOR ALL ENTREPRENEURS TO DECLUTTER THEIR MIND
B
reathing is the most important part of Yoga. Ability to practice mindful breathing can be a blessing as it helps you stay fit physically and mentally. Practice the following Pranayama exercises to declutter your mind:
1) BHASTRIKA PRANAYAMA zz This breathing routine is also known as ‘Breath of Fire’ zz Start by sitting upright in a straight posture with your legs crossed. zz Keep your neck and shoulders relaxed and calm. zz Take a deep breath through your nose to fill your lungs with fresh air. zz Now, exhale forcefully along with releasing a hissing sound. zz Do this for about 5 minutes or 21 times and try to practice this twice a day.
58 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
2) SIMHASANA
4) MRIGI MUDRA PRANAYAMA
zz This breathing practice is also known as ‘Lion’s Breath’
zz This breathing practice is also known as ‘Deer Seal Breathing’
zz Start by kneeling on the floor with your arms placed gently on your knees and your ankles crossed.
zz Mrigi mudra is basically how you hold your fingers. So, curl your middle finger and index finger and press them towards the base of your thumb.
zz Your feet should be pointing out. zz Now, try to inhale through your nose and exhale through your mouth by opening your mouth wide and sticking out your tongue wide. Your tongue should be towards your chin. zz While exhaling, make a ‘ha’ sound and one must do this a couple of times and then relax.
zz Keep your other fingers stretched. Use your right hand for the mudra if you are a right-handed person and your left hand if you are a left-hander. zz Sit in padmasana and make sure your back, shoulder, and neck are in a straight line. If you are a right-handed person and have used your right hand for the mudra, bring your right hand near your nose, and with the help of your pinky to close your left nostril. zz Inhale from the right then close your right nostril with the thumb to release from the left nostril. Try doing this about five times and then relax.
3) KUMBHAKA PRANAYAMA zz This practice is also referred to as ‘Breath Retention’ which is also its literal meaning. zz Sit in the padmasana position by keeping your hands on your knees. zz Keep your spine and shoulders relaxed but straight in an upright position. zz Inhale and exhale normally for a couple of times and then, inhale, hold it in for as long as you can, and exhale. zz Increase the time you retain the air inside your lungs gradually.
5) KAPALABHATI PRANAYAMA zz This breathing exercise is also known as ‘skull shining’ zz Sit in padmasana or in a comfortable cross-legged position. zz Maintain your spine, shoulders, and neck in a straight line. zz Keep your palms gently on your knees. zz Take a deep breath and release it out with a short contraction of your abdomen muscles. zz Try to do at least five exhalations for a single inhalation. Gradually, increase it to 10 exhalations per one inhalation.
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 59
LIFESTYLE
TOP 5 MOST EXPENSIVE
LUXURY CARS IN THE WORLD
W
hen you purchase a luxury car, you’re not just attracted by its lightning-fast speediness and shiny hoods (although, those can also help). There is something more to it, you’re buying a little piece of history. You’re supporting and knowing more about the innovative automotive tech of the future. The most expensive and luxury cars are more than just their prices; they’re inventions, they’re iconic, meticulously manufactured testaments to their makers, and they’re awe-inspiring cars that inspire us for what we can make if we put our minds to it. This year’s most expensive and top 5 luxury cars are quicker, smarter, and more powerful than anything you have ever before. Check out our list of the top 5 Luxury Cars in the World 2021:
60 | TheGlobalHues | Vol. 1
1. 1963 FERRARI 250 GTO: $70,000,000
To know about the most expensive car of all time, we turn to history. After all, if you’re investing in an iconic supercar, it should tell a good story. The 250 GTO won the Tour de France Automobile in the year 1964, making it the ninth year in a row that Ferrari become the winner of that race. The Ferrari that’s the most expensive in the world, 1963 Ferrari 250 GTO at an unbelievable $70,000,000 price point which is most people’s dream has not only been presented in the Tour de France, but it was also placed in the Le Mans. Some term this beautiful car the Picasso of the Motoring World; others, the Holy Grail of Ferraris. The 1963 Ferrari 250 GTO is the most expensive car ever. The successful owners of the most luxurious car of all time include American fashion designer Ralph Lauren, Pink Floyd drummer Nick Mason, and Jon A. Shirley, the former President and COO of Microsoft.
| Issue 12 | August 2021
2. BUGATTI LA VOITURE NOIRE: $18,700,000
In the year 2019, Bugatti made an excellent branding decision by blessing the world with their latest supercar. Without any flashy introduction and name geared to thrill, the French manufacturer chose a restrained, minimalistic, and instantly iconic title: La Voiture Noire, which turns head since its release. What makes this car unique is its carbonfiber shell that’s sculpted by hand, a quad-turbo W16 8.10L engine that produces 1500 horsepower, and an acceleration of 0-100kph (0-60mph) in 2.4 seconds. In the year 2019, it was claimed to be the most expensive new car available for purchase. Two years have passed, and no one has yet released an expensive luxury car geared to knock La Voiture Noire off that high pedestal. Undoubtedly this beauty has proved its worth to be one of the most Luxurious cars in 2021!
4. BUGATTI CENTODIECI: $9,000,000
3. PAGANI ZONDA HP BARCHETTA: $17,600,000
The Zonda was the first-ever car out that was launched by the Pagani Automobili auto house. Years ago, production should have ended, favoring the Huayra; instead, Pagani has since then come out with many different special editions of the Zonda. The most beautiful Zonda HP Barchetta was thus named – Barchetta – because, to Horatio Pagani, that’s what it looked like: in Italian, a ‘little boat’. The frame and structure of this car are entirely formed of carbon fiber for an ultralight body. It has a minimized windshield, and it stands only some 21 inches tall (0.5 meters) at its tallest. Only three vehicles were ever made of this unique, specific version of the most gorgeous Zonda. When last sold, one of these vehicles got sold for $17.6M. As famously said, some luxury pieces are just limited editions but the Zonda HP Barchetta will continue to be a dream for many.
Bugatti’s 2021 Centodieci is one of the most exclusive and luxurious cars ever made: Only ten of these luxurious hypercars will be sold. (All of these have found a happy buyer already, despite the extraordinary price.)
With this luxurious car, Bugatti pays homage and remembers their EB110 (or the ‘centodieci’), a supercar produced early in the ‘90s. That car didn’t quite have the timing to perform as it was hoped. However, the modern aesthetic of Bugatti’s 2021 Centodieci makes it one of the most luxurious cars ever.
5. BUGATTI DIVO: $6,000,000
Bugatti’s Chiron became so popular that the Divo, a car that has been made to closely follow it, has several similar features. However, the Divo is not just more exotic-looking but also much more exclusive. Only 40 Divos will be produced and sold. Each has already been spoken for. Its updates include a better suspension, a much lighter frame for increased speed, and a new dorsal fin. The blue and black aesthetic features of the Bugatti Divo have been a hit. We know that the above-mentioned cars have made you dream of having one too! Well, these four-wheeled wonders have created history by being the top 5 luxurious cars ever made!
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 61
TRAVEL
62 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
W
ith its golden-sand beaches, tangled palm trees rooting for the sky, and a positive and calm atmosphere, Goa stands in stark contrast from the opposite bustling urban destinations in India. Even if one visits Goa for a short duration, every visit to this beach paradise feels like the most serene and fun vacation ever! The beauty and vibe of Goa will rejuvenate you, while its robust calendar of events and activities offers you many things to do during your free time.
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 63
TRAVEL The destination also has a very unique Portuguese-influenced cuisine and its historical churches and temples, vibrant wildlife, and mesmerizing spice farms will make you fall in love. No matter how long you spend in Goa, you’ll wish you had a couple of extra days to explore.
BELOW IS OUR LIST OF THE TOP-RATED TOURIST ATTRACTIONS IN GOA THAT ONE MUST VISIT:
FAMOUS BEACHES
Goa is well known in India for its fascinating beaches, Beaches play a starring role among the tourist places in Goa, contributing to why it’s one of the most fun places to go to in India. PALOLEM BEACH- Almost every tourist who visits Goa spends at least one day at Palolem Beach which is a beautiful crescent-shaped stretch of white sand that overlooks the Arabian Sea in south Goa. One would totally want to relax and just hang out and absorb the scenery to enjoy this beautiful destination but other than this, Palolem Beach also offers an array of activities to fill some time. One has a variety of options to choose from, be it the famous kayaking activity or yoga classes, dolphin-sightseeing trips, and swimming, everything you do will leave you longing for more! If you love
to stay in a luxurious yet unique place, you should definitely spend the night in one of Palolem’s rustic coco huts, which are erected at the beginning of the peak season. COLVA BEACH- Colva Beach is another one of the most popular beaches in Goa, especially among Indian tourists famous for its shore lined with coconut palms and is famous for its bars and pubs. DONA PAULA BEACH- Dona Paula Beach is one of the top-rated beaches in Goa for tourists who are visiting on their honeymoon. This beach has been Nicknamed “Lovers’ Paradise,” and a coastal destination within the suburbs of Panaji even has its own love legend, you shouldn’t miss out on this dreamy place! CALANGUTE BEACH- Famously called the queen of beaches in Goa, Calangute is the most happening and lively place that has something for everyone. If you’re trying to find some water-based thrill and fun, parasailing is one of the simplest things to try at this beach. Just imagine flying off into the sky whilst a speedboat tugs you along, supplying you with a sudden surge in your adrenaline levels. The best part is that you simply get to enjoy mesmerizing views from high there.
BASILICA DE BOM JESUS
There are so many tourists who visit Goa for the beaches but countless others consider the trip to be a pilgrimage to big religious sites, just like the Basilica de Bom Jesus which is one of the most
64 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
famous religious sites in the whole of India. This tourist attraction in Old Goa dates back to the late 16th century and possesses the remains of St. Francis Xavier. The basilica is very famous around the world as it has been a UNESCO World Heritage Site since 1999.
ARPORA SATURDAY NIGHT MARKET
Saturday fun gets a replacement meaning once you visit the night market in Arpora. Held every Saturday night, this marketplace is where you’ll have an excellent time indulging in shopping, eating, watching live performances, or just hanging out together with your friends and soaking in the vibe of the place. Goa has a neverending list of places that make you feel like you are living your dream. However, some places like Mackie’s Saturday Night Bazaar, Anjuna Beach Flea Market, Dudhsagar Waterfalls, Mollem National Park, Netravali Wildlife Sanctuary, Aguada Fort in Candolim are the most famous tourist attractions that one should not miss out when planning a trip to Goa.
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 65
66 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021
?
THINKING ABOUT
PROMOTING YOUR BRAND
TALK TO US! THE
The choice is yours
Contact:- +91 9871258991
WORLD MEETS MEDIA
Email:- PR@theglobalhues.com
TheGlobalHues | Vol. 1 | Issue 12 | August 2021
| 67
From National To Global We Engage With People To Tell Their Stories
THANK YOU FOR READING
Subscribe to our E-Magazine NOW! Visit www.theglobalhues.com
68 | TheGlobalHues | Vol. 1
| Issue 12 | August 2021