TheGlobalHues | Vol. 1 | Issue 11 | August 2021
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From National To Global We Engage With People To Tell Their Stories
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| Issue 11 | August 2021
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TheGlobalHues | Vol. 1 | Issue 11 | August 2021
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Contents
Vol 1 | Issue 11 August 2021
10
COVER STORY
14 NEWS
Around the Globe in 5 Minutes
16
Kinnect
Offering Result- Oriented Digital Marketing Solutions
18
Schbang
Bringing Integrated Marketing Services Under one Roof 4 | TheGlobalHues | Vol. 1
| Issue 11 | August 2021
20
Webchutney
Excelling The World of Digital Media
24
32
How Digital Marketing
iPROSPECT
Is A Paradigm Shift?
26
Digital Kong
Paving the Way Into The Global Digital Media World
34 Finance
A One-stop Platform For All Marketing Solutions
Computing Your Value
28
36
Issue Specific
Latest Insights Into The Digital World Digital 2021
Calculating Net Worth & Its Significance
iVIPANAN A Pioneer of Digital Marketing Training and Services in South Gujarat
38
Increase In Global Wealth Inequality A global wealth report 2021 analysis
42
LWYD Interactive Driving New Media Marketing Through Creativity
44
PwC Digital Services Helping To Win The Digital Disruption Game
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51 Listing 10 MOST PROMISING
DIGITAL MARKETING
COMPANIES TO WATCH IN 2021
46
60
Topline
Travel
Kashmir
Bringing A Paradigm Shift In The Marketing World
The Heaven is right here on Earth
54 Lifestyle
Top 5 Most Expensive
luxury Shoe Brands In The World
48 Business Advantages of Putting
Purpose Back To Your Core Strategy
56 Health 5 Simple Exercises To
50
Intellect Quotes On
Marketing 6 | TheGlobalHues | Vol. 1
| Issue 11 | August 2021
Improve Breathing And Control Stress
Editor’s Note R
ecently there has been a transformation in the strategies and ways of marketing used by brands, this revolution has changed the ways consumers see brands and has positively impacted various companies in uncertain times like that of the Covid pandemic when the future of a huge number of businesses was in danger. In today’s times, consumers are becoming well informed and tend to make smart decisions when purchasing anything. Hence, there has been a rapid paradigm shift from traditional marketing to digital marketing which has led organizations to adapt to the changing world around them. This digital transformation has increased the value of organizations and has also led to the building of stronger customer relationships. Almost every company around the globe is evolving its strategies to make it more digitally inclusive, be it creating trends or through influencer marketing, companies are becoming more aware of the value of digital marketing.
To make people more aware about the power of digital marketing, we present various in-house articles on the impact of digital marketing on businesses. This edition of The Global Hues magazine will focus on the future of digital marketing after the pandemic and the upcoming trends. It will also showcase the success stories, journeys, challenges, and progress of different leaders in the digital marketing industry. Hope you have a splendid time reading this issue!
The Global Hues
Editorial@theglobalhues.com
Vol 1 | Issue 11 | August 2021
Publisher: The Global Hues CEO: Himanshu Tyagi Editor-in-chief: Tannishtha Mukherjee Copy Editor: Priyanka Tyagi Editorial Team: Kusum Vats, Aditi Gautam, Anushka Trivedi, Shreya Malakar, Vanshika Dhameja Design Team: Jai Prakash, Himanshi Jain Digital Team: Himanshu Gupta, Amit Sharma ------------------------------------------------Head of Sales & Marketing: Chetan Kaushik Sales Team: Anubha Singh Chauhan, Anushka Gupta, Sanchit Rathi, Shubham Goel Data & Research: Naval Kishore, Kunal Sharma Marketing & PR: Krishiv Kumar PR@theglobalhues.com Advertisement: Mayank Gulati Subscription: Maniraj Reddy subscription@theglobalhues.com HR: Simran Khanna Corporate Office Address: A-204, Third Floor, Vikaspuri, New Delhi-110018 Ph. no. : +91 9871258991 Email: info@theglobalhues.com Cover Price: ₹199/The Global Hues does not accept responsibility for returning unsolicited materials & photographs. All unsolicited material should be accomplished by self-addressed envelope & sufficient postage. All disputes are subject to exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. © 2021 Publisher, Reproduction in whole or a part throughout the world, including image text or anything without written permission from the publisher, is prohibited. All rights reserved.
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10 MOST PROMISING
DIGITAL MARKETING
COMPANIES TO WATCH IN 2021
NEIL PATEL
CO-FOUNDER & CMO NP DIGITAL
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COVER STORY
From Digital Marketer To An Entrepreneur Neil Patel’s Journey
“SEO is a race, not a sprint” - Neil Patel
STARTING WITH DIGITAL MARKETING
While many people start their businesses with enthusiasm and excitement, only a few stick around when they face huge setbacks. Most people would go back to their 9 to 6 job after a business failure but what do you think would happen when your business fails and you are stuck with a debt of over $1 Million at the age of just 21? Imagine if just reading this gives you chills, Neil went through this situation and won at it, he stayed true to his entrepreneurial roots and never looked back! Neil launched two startups called KissMetrics and CrazyEgg which have been growing at a very good pace and
Neil went up from making six figures doing SEO consulting and providing other marketing services for Fortune 500 companies during high school to building multi-million dollar startups. Neil has experience of more than 10 years now, he started by building a website that failed and did not get much traffic. Like most of the teens, he thought that his website would be a hit and he would make millions but rather, it flopped even though he hired some marketing professionals to assist him but got ripped off instead. Neil then believed in his own research about online marketing and ideas, he learned it himself and gradually got really good at it! He was not able to monetize and as a result, failed terribly but he realized that he was quite good at getting high traffic on sites and was able to find people who required his services and were interested. He knew that his skill was powerful as companies were interested and from then, Neil has never looked back. Like most leaders and successful people, Neil didn’t achieve this success overnight and it wasn’t a smooth journey, which we can say for sure. Neil grew up in a middleclass family but from the very beginning, he surrounded himself around knowledgeable people with positive energy which gave him a positive and strong mentality to be a great leader.
NEIL’S ENTREPRENEURIAL JOURNEY
Neil is the Co-Founder of companies like NP Digital, Hello Bar, Crazy Egg & KissMetrics and has helped Fortune 500
“
I HAD TO LEARN INTERNET MARKETING MYSELF AND EVENTUALLY GOT PRETTY GOOD AT IT AND RANKED MY OWN SITE ON SEARCH ENGINES LIKE GOOGLE. I THOUGHT I WAS GOING TO MAKE A TON OF MONEY BECAUSE I HAD A TON OF TRAFFIC. HOWEVER, THE TRUTH IS, IF YOU DON’T KNOW HOW TO MONETIZE YOUR SITE, IT DOESN’T MATTER HOW MANY VISITORS YOU HAVE, YOU’RE NOT GOING TO MAKE ANY MONEY.
“
I
f you know well about the terms, ‘PPC’, ‘Inbound marketing’ or ‘SEO’, there are high chances that you are familiar with the man who has gained immense popularity with his entrepreneurial and digital marketing skills, Neil Patel, 31, is a famous digital marketing entrepreneur. Neil is the founder of a successful online marketing company, NP Digital. Not only this, but Neil has also founded Crazy Egg, and Hello Bar. He has previously founded and sold various other impeccable companies like Quicksprout. Neil was born in London, UK, and has over a decade of experience and has gained success and popularity in the world of digital marketing. The question that often arises is what made him become a multi-millionaire? Read below to know about his companies and his journey towards success:
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10 MOST PROMISING
DIGITAL MARKETING
COMPANIES TO WATCH IN 2021
companies like HP, Amazon, Viacom, GM, and NBC to reach a high revenue growth. Neil had started obtaining entrepreneurial skills from his home as he was surrounded by professionals. His maternal uncle at that time was owner of multiple businesses that rubbed off on his mom, convincing her to start her home daycare business. Neil started to build his career at the ‘John F. Kennedy High School’ during his beginning year, where his older cousin earned by selling burned CDs. Neil started to follow in the footsteps of his cousin but he did not sell pirated media to stay on the safe side. He started to notice the low return on investment and then he switched to a more profitable venture of selling black boxes and capitalized on it by purchasing black cable boxes from eBay with the aim of making more money. Neil later got into reselling automotive parts due to legal concerns, for which, he obtained a resellers permit from the State Board of Equalization. Neil was hired for his first actual job at Knott’s Berry Farm when he was 15, his job involved cleaning restrooms, throwing out the trash, cleaning up vomit, and picking up trash. As opposed to what most people think, Neil absolutely loved this job because of the reason that he could make some extra cents every hour than some other jobs at the same place. Neil started a sales job at Quality Systems after about three
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COVER STORY
NP DIGITAL MARKETING AGENCIES AROUND THE WORLD
months in his previous job, his work in this company was to sell Kirby Vacuums costing about $1600. When he realized that the work won’t help him get rich, he made up his mind to explore other opportunities, for which, his sister introduced him to his boss, an OracleConsultant. Neil studied the business model and plan of Monster.com which helped him launch Advice Monkey, his own job board, which was yet again an unsuccessful attempt, but he got to know the vast potential of Internet Marketing. Thus, to avail the advantages of this field, he joined Cypress junior college to find out about Digital Marketing, where he got his first lead. Then, he initiated a business venture together with her sister’s boyfriend, her present husband, and created Crazy Egg that created an enormous buzz. Neil was aiming to sell it but he failed with which he commenced working on it and acquired a good reputation in the market. Today, he owns several software and internet marketing firms, including the popular KISSmetrics, and has invested in multiple businesses. After earning a huge revenue and fame, Neil is looking forward to helping non-profit organizations with his skills, to help them grow and make the world a better place.
ABOUT HIS COMPANIES
One of his leading companies is NP Digital. He co-founded this company with Mike Kamo in 2017. It is a marketing agency specializing in performance marketing. The company offers top-level services like: Search Engine Optimization: It includes audience analysis, competitive analysis, content analysis, link building and content promotion, social media marketing and mutual review of current site, etc.
Content Marketing: It includes content cluster creation, digital PR, content promotion, influencer marketing, and existing content audit and optimization.
Data Analytics and Insights: It includes data strategy, data analog, data modeling, machine learning, and advanced analysis, data architecture, testing, and optimization. Social Media Marketing: Based on the client’s business objectives, the company provides ongoing paid social campaigns, targeting, messaging, creative, and copy recommendations across Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and YouTube. Programmatic Advertising: It includes planning, activation, optimization, and analysis of programmatic campaigns end to end. Paid Search Marketing: It includes planning and testing of media strategies to adapt to client’s business needs and, most importantly, client’s customers.
Shah. In 2008, with the help of his team, Patel developed a replacement robust analytics solution that the majority of companies were checking out. With these two companies, he has been assisting several fortune 5oo companies including AOL, General Motors, Hewlett-Packard, and Viacom, helping them track the precise source of their visitors and make money from the web. At the age of only 21, Neil became a top 100 blogger by Technorati and was called one among the highest influencers on online by the Wall Street Journal. Neil started his company from a humble beginning of his own realization. KISSmetrics may be a web and mobile analytics platform that permits users to trace, analyze and optimize their digital marketing performance. To conclude, Neil has grown to be the best example of a digital marketing pro, his work has inspired many young digital marketers to start their own ventures and to explore. Also known as the SEO guru, Neil’s sheer determination and hard work have changed the entrepreneurial game!
Another company, KISSmetrics was born after Neil and his partner had to find venture funding for CrazyEgg. Investors wanted something bigger – a much bigger vision with real scale potential. KISSmetrics hit the spot and they were ready to secure $4 million in funding. Today Neil spends most of his time on KISSmetrics and also building his profile online, together with his blog QuickSprout at the middle of his personal branding campaign. Crazy Egg and KISSmetrics provide advanced business analytics and website traffic analysis services in two alternative ways. He founded KISSmetrics with Hiten TheGlobalHues | Vol. 1 | Issue 11 | August 2021
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Around the Globe NEWS
AFRICA
EUROPE
Islamic development bank plans to invest $3.5 billion in African agriculture businesses in the wake of the Covid19 pandemic. The goal is to develop commodity value chains for both staple food and cash crops.
United Nations Security Council intervenes to resolve a diplomatic standoff between Sudan, Egypt and Ethiopia over Ethiopia’s Grand Ethiopian Renaissance Dam (GERD) dispute, although Ethiopia has opposed UN involvement in the issue.
Nigerian businesses and consumers suffer as a result of the Central Bank of Nigeria’s step to constantly devalue the naira, leading to a spike in inflation. Morocco’s largest telecoms operator Maroc Telecom reported an adjusted profit of 2.83 billion dirhams ($317 million) for the first half of this year, down 5.8% on the same period last year.
AUSTRALIA
Conversational SMS and email platform Pendula receives support from ASX-listed financial services firm MA Financial Group, which partook in the tech company’s latest $6.75 million funding round. Pendula allows consumers to communicate with businesses through automated SMS messages and emails.
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United Kingdom’s leading personalized career guidance program launches in India as LaunchMyCareer, A transformational career success platform for schools to provide age-appropriate exposure to career-connected learning.
A boutique commerce company Accenture Acquires Openmind in Italy to Help Clients Reimagine Commerce Experiences. Openmind’s multi-channel solutions will enhance Accenture Interactive’s ability to deliver seamless, cloud-based commerce experiences at scale.
German National Tourist Board expands a global campaign named, ‘Feel Good’ to promote sustainable holidays in Germany. The campaign also showcases specific travel experiences that bring sustainable products and services at the destination to life.
ASIA
in Minutes
Nissan, AESC to Build $460 Million Second Car-Battery Plant in Japan with an initial investment of 50 billion yen ($456 million) and annual production capacity of six gigawatt-hours in 2023. Swiss bank UBS was fined HK$11.55 million ($1.5 million) by Hong Kong’s securities regulator for failing to disclose its holdings in some companies covered in its research reports. The fines were also related to four other compliance breaches.
AMERICA
Russia recently fined Google with 3 million roubles ($41,017) for violating personal data legislation. Russia has also previously fined Google for not deleting banned content.
China’s crackdown on its big technology companies blindsided foreign investors and has cost them more than $1.4 trillion of paper and real losses this year. It may also have closed down China’s access to international markets, particularly the US.
India’s top-selling carmaker, Maruti Suzuki’s Chairman recently said that the use of hydrogen power for mobility is an “interesting alternative” for India, especially as it would reduce dependence on lithium imports, “We need to recognise that our strategy for moving towards net zero emission has to be consistent with the economic and infrastructure conditions prevailing in the country,” he added.
Food and beverage corporation Pepsi Co unveiled a $3.3 billion sale of its Tropicana and other juice brands in North America to French private equity firm PAI Partners. The company looks to simplify its product range and move away from high-sugar drinks.
The payment firm of Twitter, Square Inc plans to purchase buy now, pay later pioneer Afterpay Limited for $29 billion, creating a transactions giant that will battle banks and tech firms in the financial sector’s fastest-growing business.
Sportswear and Footwear retailer Foot Locker Inc plans to buy two smaller shoe store chains for a total of about $1.1 billion. Through this step, the company looks to expand its business beyond malls and extend its reach in Asia.
Technology company Zoom Video Communications agrees to pay $85 million and bolster its security practices to settle a lawsuit claiming it violated users’ privacy rights by sharing personal data with Facebook, Google, LinkedIn, and letting hackers disrupt Zoom meetings in a practice called Zoombombing.
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Kinnect 10 MOST PROMISING
DIGITAL MARKETING
COMPANIES TO WATCH IN 2021
Offering Result- Oriented Digital Marketing Solutions
“At Social Kinnect, we push the limits with an underdog attitude.” -Chandni Shah (Founder & COO, Kinnect)
K
innect is one of India’s largest digital marketing agencies that is a confluence of creative and media. Founded by Chandni Shah and Rohan Mehta in 2011, the company is headquartered in Mumbai. Kinnect believes in connecting old-school branding principles with new-age solutions that simultaneously employ creativity and data-driven insights. They create solutions that produce real-time, relevant, and reportable results for their brands. An agency of 350+ Kinnectors, they are creative and media-driven. Kinnect believes in building digital capabilities to match diverse business needs and creates a visible and lasting impact.
OFFERING EXCELLENT SERVICES
Kinnect partners with companies to build their brand equity by leveraging the digital landscape to create conversations, improve word-of-mouth, provide
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ROI-driven results and build lasting relationships. The company offers many services like:
message. Their outreach services also provide detailed reporting to analyze the results of the marketing campaigns.
Creative Strategy and Social Media: Kinnect promises to make a brand more visible and the customers more reachable. The company masters in the art of cultivating a brand presence through social media marketing with end-to-end marketing on social platforms, from strategy to tracking results, and provides ROI-driven results and builds lasting relationships.
Web and Search Engine Optimization: Through this service Kinnect ensures:
Video Production: Kinnect produces content-rich videos that drive real business results for their clients. Through video production service, the company promises a seamless audio-visual storytelling experience. Influencer Marketing: The company ensures organic brand-influencer integration, and long-term associations to solidify and amplify the brand’s
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The client’s brand appears at the top of search results on Google. Indexed web pages are accessed by search engines.
easily
Any kind of customer can find the client’s page with ease, from any device, and at any time. Online Reputation Management: By building a brand’s online reputation, the company not only mitigates the effects of negative opinions but also creates proactive marketing strategies for online consumption in order to broaden a brand’s domain holdings and ramp up online visibility. Media: Kinnect’s media team holistically plans with a full range of buying capabilities across all digital channels. The
SPOTLIGHT company ensures uncomplicated representation of the required media plan for their clients, precise execution for the best ROI, and a media plan made with the client’s marketing objectives in mind.
THE CLIENTELE
Kinnect works with clients who embrace the power of digital media, respect great creativity, and diligent client servicing efforts. It has worked with many companies like intel, Tata Capital, Reliance Digital, Sketchers, AsianPaints, Tide, SugarFree, Ceat, Decathlon, Indiabulls, Spencer’s, Eureka Forbes, and other top brands.
KINNECT UNLOCKDOWNABLE WORK
When Covid-19 confined people to their homes, Kinnect’s creativity was unaffected. They made sure to adhere to the lockdown policies without compromising on creativity that remained un-lockdownable. From ideating and strategizing over the phone, sharing self-shot videos as references, to even directing shoots over video calls, the company managed to remotely execute some of their biggest marketing projects and campaigns.
SIGNIFICANT CAMPAIGNS
Approaching the lockdown as a learning opportunity, the company capitalized on the adversities of 2020 and witnessed growth, client addition, and many award-winning campaigns. Some of their notable campaigns during the lockdown were: Hum Har Naahi Mangenge: Executed for HDFC Bank, Kinnect launched this campaign in which a song of strength, togetherness, and hope, was composed by A.R. Rahman to fight the Covid-19 pandemic. Conceptualized and executed by the company, the song paid tribute to the never-say-die spirit of the nation. Mat Kar Forward: #Mat Kar Forward was designed by the company for TikTok urging India to be responsible and double-check every single video, message, and forward a person gets, before passing it on to any other person. Live from Home: With an aim to spread optimism and positivity during the 21 days of Lockdown in India, Kinnect conceptualized this campaign for Asian Paints.
“The pandemic plunging the world into uncertainty and the constant news around it, does make people feel relentless. All of this is taking its toll on people. Hence, with Asian Paints’ #LiveFromHome, we wanted to extend solace and offer a broader landscape to connect with people to uplift mental well-being and spread optimism. We believe remaining calm and constructive at times of uncertainty can help us navigate through difficulties, and have tried to instill the same through the campaign.”, Chandni Shah, the COO, and founder mentioned while talking about the ‘Live From Home’ campaign.
ABOUT THE FOUNDERS
Kinnect was founded by Rohan Mehta and Chandni Shah. Rohan Mehta had a passion for building a culture of continuous learning and overall development, therefore he built a team of 30+ Kinnectors. Leaving behind a successful career in the IT industry, Rohan has grown Kinnect into one of India’s largest independent digital agencies. Chandni Shah, co-founder, and COO of the company was just 22 years old when she became a solutions-driven marketer. She is a multifaceted professional who dons various hats from Client Servicing, Strategy, Creative to Human Resources. She is one of the youngest and most successful woman achievers in the digital marketing space.
development. This program has bagged a bronze for Best Talent Development of the Year in 2020.
AWARDS AND RECOGNITIONS
As Kinnect is an unlockdownable agency, it achieves unstoppable wins. It has received many awards. Some of the prominent ones include: Digital Marketing Agency of the Year and Independent Agency of the Year in 2020 by Social Samosa. The entrant of the Year at the 2021 edition of Campaign India’s Media360 Awards Shortly Industry Award for Best Public Service Announcement in 2021 Indian Digital Award for Best Social Influencer Campaign in 2020 The Economic Time DG+ Award for Best BFSI Brand in 2021 Kinnect has become a significant name in the digital marketing industry as it places business impact, brand awareness, sales, and visibility above everything else.
TEAM ETHOS
It has also designed a special program called #kinnectEDGE to create an ecosystem that provides its employees with a great balance of exposure, learning, and overall growth and TheGlobalHues | Vol. 1 | Issue 11 | August 2021
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Schbang 10 MOST PROMISING
DIGITAL MARKETING
COMPANIES TO WATCH IN 2021
Bringing Integrated Marketing Services Under one Roof
“Having the right kind of culture sets the right tone for the quality of output provided” -Harshil Karia (Co-Founder, Schbang)
E
very company has a basic need for a variety of marketing resources and tools to ensure its proper functioning. Designing a correct website, front-end development, creating a mobile application, etc are the essential requirements of any company. From an apparel company to a software company, a robust technical backup is usually on demand. Most of the businesses tend to rent freelancers and assign projects. But, a separate team is required to supervise the tasks also. So, what is often the simplest solution than getting everything done under an equivalent roof? Schbang is a well-known technical agency based in Mumbai that provides marketing solutions for a wide range of audiences. The founders of this popular technical agency are Harshil Karia, Sohil Karia, and Akshay Gurnani, who established
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the company in the year 2015. Since then the corporation is trying to supply the simplest advertising solutions to its customers.
STARTING A TECH AGENCY JOURNEY OF THE FOUNDERS
Harshil, Sohil, and Akshay started framing the layout of their future business before they had resigned from FoxyMoron, a company co-founded by Harshil Karia. It came as a shock when Harshil stepped down. It had been an unexpected move because till then the media had no information about Schbang. Harshil also said that they chose to not involve the media and it’s the rationale they became successful in launching the merchandise. When Schbang was launched, it already landed many lucrative clients like BBlunt, Good Knight, FirstyCry.com, Sequoia Capital, and many more. Harshil was asked many times why they kept themselves shrouded and then he told
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them about their power move, they were busy creating partnerships with big companies. This proves that Harshil is amazingly smart at marketing and strategizing.
SERVICES OFFERED
Schbang provides many top notch services like: Integrated Marketing Solutions: It comprises solutions strategists, designers and creative strategists. Their aim is to provide clients with holistic marketing solutions. Digital Content Creation and SEO: It comprises content creators and analysts. They curate creative and engaging content and optimise sites to ensure visibility on the world wide web. Media Planning and PR: This comprises analysts and buyers. They plan and execute online and offline media strategies basis the creative and business objective of brands.
SPOTLIGHT Video Production and Photography: It’s an inhouse production hub of the company that comprises photographers, videographers, producers, directors, editors and animators who together create some great video content. Influencer Relationship, Celebrity Management and PR: It comprises experts who build relationships and work with some of the largest advocates on the internet. Technology and Design: It comprises UI/UX designers, coders, developers and web servicing specialists. They strive to elevate customer experience with the finesse of design and technology. It also provides other essential services like E-commerce strategy and execution, activation and events management. The company believes in thinking, planning and then executing fearlessly. For them, if the client’s business wins, they win.
THE CLIENTELE
The co-founders attempt to create a really positive working environment with brimming passion. The founders also are deeply indulged in spreading social awareness in any quite necessary situation. It also promises good quality products which are budget-friendly also. In just 4 years, the Schbang community size has grown not just in terms of consumers but in terms of employees as well. Talking about the current times, a number of the best clients of Schbang include Baskin Robbins, Mattel, Castrol, Saffola, VISA, Pillsbury, Fevicol, Dr. Fixit, Asian Paints, Nivea Men, Philips, JioGarden, Fastrack, Mi Home, Himalaya, Amazon Pay, Amazon Prime, Titan Connected, etc. One can provide better solutions for his or her customers once they understand them well. This is one among the most strategic rather fundamental rules of Schbang. Since the whole business depends on better marketing on behalf of their customers; they struggle to take care of a real friendship. The key aspect of the growth of Schbang is that apart from keeping its customers close, Schbang prioritizes technology. Because let’s just admit what’s more important to a corporation than tech is providing IT solutions. Schbang, originally spelled as Shebang may be a word created within the 17th
Century and added to the lexicon of the English language. It typically is employed because of the phrase “The Whole Schbang ‘’. The Whole Schbang is a testament to the company’s wholeness or completeness of offering.
when they say tailor-made, it is absolutely customized based on the infrastructure and exact requirements of the brand - something to track on-ground sales, develop lead generation systems, or even global brand centers.
The guiding motto of the founders is simple, they believe in delivering Solutions for Customer Experiences across Holistic Media for their business to create a bang.
Coming to interesting and innovative use of technology from a hack point, the Schbang team is building Instagram filters, Facebook filters (Barbie - you’ll Be Anything, Baskin Robbins), filter games such as the one built for Castrol’s recent campaign.
They are headquartered in Mumbai and their first branch office is in Bangalore that serves the southern part of India.
STANDING OUT FROM THE CROWD
Schbang always believes in putting technology to the best use to reduce mundane tasks for employees which allows them to use time effectively for other creative activities throughout the day. Schbang has developed an indoor functioning tool called Schbang Wiki, which works as a storage for all key information and documentation. This is currently being developed into a fullfledged ERP system, so as the company scales, it will act as a technology backend for the company. Harshil has stated that they have also created an app mainly for internal protocols, tracking for every employee, be it leaves consumed, hours worked, or salary computations.
The fact that Schbang is not just a digital or a creative agency to the brand but is considered as a business partner on their side is what gives them an added advantage and makes them stand out in the kind of output they deliver. Schbang has developed to be a popular trusted marketing agency that has been growing consistently.
And for clients, it’s getting used pretty interestingly - both with existing technology and tailor-made technology. And TheGlobalHues | Vol. 1 | Issue 11 | August 2021
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10 MOST PROMISING
DIGITAL MARKETING
COMPANIES TO WATCH IN 2021
Webchutney Excelling The World of Digital Media
“I’m very excited by the technology of voice. I truly believe it will be a gateway for many more Indians to get online. We’ve not even touched the surface of what’s possible and I believe that because of the nature of the new Indian internet user, India is going to lead the way here” -Sidharth Rao (Co-Founder, Webchutney)
W
ebchutney is a popular global digital agency based in India that offers the services of web design, web promotion, and web marketing. Webchutney has become one of India’s best creative agencies and a 2020 Contagious Pioneer. At Webchutney, ideas are introduced only with full-service digital capabilities for the biggest brands that require them. The company creates and offers interactive marketing services for brands of varied businesses. Dentsu Webchutney is India’s most popular creative agency. They began their journey as a digital studio in 1999 and their aim was only to participate within the web revolution. Currently, Webchutney has over 200 people across Bengaluru, Mumbai, and Gurgaon focused on providing creative services to brands. Dentsu Webchutney has worked with famous companies and it
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leads mandates for IKEA, Google, Flipkart, Uber, Swiggy, and various other disruptive brands. The achievements of the company include winning 6 Cannes Lions, 20 metals at Spikes Asia where the company was awarded country agency of the year, along with Digital Agency of the Year at the platform of Campaign South Asia and Agency of the Year by ET Brand Equity. The most fascinating aspect about Webchutney is that, for 20 years, brands have backed them for truly breakthrough ideas that move people and business, agnostic of its final form.
SERVICES OFFERED
The creative agency offers the following services: 1) Advertising 2) Branding 3) Digital strategy Webchutney is a full-service digital advertising agency and their work often leads to:
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Sharing long-term journeys with exclusive brands. Taking media and performance to top business objectives. Utilizing the best of digital & social influence for content. Conceptualizing world-class ideas by building digital brands.
PERFECTING IN THE DIGITAL SPACE, THEIR APPROACH INCLUDES:
An Audience-first approach with mapping and planning. Optimum utilization of media to drive solutions across the funnel. Data-fueled creative, the magic of the medium, and hence, the message. Solution-driven conceptualization that spreads across various media channels. Dentsu Webchutney is a part of the Dentsu Aegis Network and it collaborates
SPOTLIGHT with leading companies in India by building award-winning and memorable experiences for brands to attach, engage with and build sustained relationships with their consumers online.
THE CLIENTELE
Webchutney has previously worked with various big brands like Coca-Cola, Bacardi, Unilever, Flipkart, Airtel, ITC, MasterCard, Budweiser, and Microsoft among others. Webchutney works with them in areas of online advertising, website design, mobile marketing, and social media. Ranked as India’s no 1 Digital Agency, Dentsu Webchutney is extremely dedicated and committed to bringing the best ideas and leading the interactive marketing industry.
VISION OF THE COMPANY
Webchutney partners with brands to comprehend meaningful progress as a force for driving growth and good. They aim to create world-class solutions and services that will bring new opportunities for growth and business transformation to the forefront across the whole customer journey. Their global team of top-notch agency brands delivers for clients at every stage of their customer journey, be it Creative, Media or CXM. The basic goal of Webchutney is to continue delivering idea-led experiences specifically designed and created for the digital age, delivered at a global scale. Webchutney not only designs but also creates and optimizes media experiences that connect people to their desired brands. The company helps in developing data-driven strategies for amazing experiences that the customers of the brands love. With consumer intelligence at the guts of everything they do, they assist brands in winning. They are also actively engaged to maintain and grow their best customers across all elements of the marketing mix. Through radical collaboration, Webchutney makes insight a reality that takes brands forward.
ACHIEVEMENTS OF THE COMPANY
Sidharth Rao was just 19 years old when he started working on his dream project, Webchutney, as its co-founder and CEO. Talking about its achievements, Webchutney has been ranked as India’s No. 1 digital agency continuously for eight years by the Economic Times & Brand Equity. Webchutney works with various leading brands and companies in India
including Uber, Swiggy, WeWork, Flipkart, Google, Ikea, Under Armour, Airtel, Tata Sons, Whirlpool amongst others. In the year 2008, Sidharth Rao incubated Network Play under Webchutney, in just three years it became the most important brand ad network, one that was later acquired by Bertelsmann AG. Webchutney was acquired by Dentsu Aegis Network in the year 2013, one of the foremost important agency networks globally. Dentsu Webchutney was declared as the most-awarded Indian agency at the Cannes Lions International Festival of Creativity in 2019 which has been its biggest achievement.
India. Sidharth believes that the longer term of the agency isn’t strictly digital. Nearly 20 years after Rao quit college to start his agency, he reflected on the position of digital in the media landscape which he had watched grow and come of age in India. Sidharth mentioned that in the rapidly evolving and ever-changing media ecosystem “the only way to secure the agency’s role in the environment is to stay undefined.” Webchutney is becoming one of the most successful creative agencies in India excelling in the field of marketing.
The co-founder, Sidharth has been a proud member of the worldwide digital planning board at Unilever and has been within the jury of a number of the foremost celebrated advertising festivals in India and around the globe. Sidharth is also a well-known angel investor in India. To mention some of his investments, it includes ScoopWhoop, LoanZen, Invideo, CoHo. Direct to consumer is a space he has been very excited about, most of his investing recently has been in that space. Dentsu Webchutney is one among the primary few digital agencies to be acquired by the Dentsu Aegis Network in TheGlobalHues | Vol. 1 | Issue 11 | August 2021
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HOW DIGITAL MARKETING IS A PARADIGM SHIFT? “A revolution doesn’t happen when society adopts new tools. It happens when society adopts new behaviors”. - Clay Shirky
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here will never be a superior chance to be in publicizing, and there will never be a more terrible time. Digital Marketing is that significant way of marketing and trade that involves online-based advancements and exposure and assists you to reach a larger audience. Individuals who might not remember you yet will know your web-based business if the business has continued to grow via online media stages and channels. Earlier it was extremely difficult to sell a product, house to house deals were really difficult
for a business, however, digital marketing can now blow up your business as it will make your promotions so popular, that it is seen by people in every corner of the world which is impossible with the traditional marketing methods. With Digital Media, your products don’t just get sold to people you reach but to people who are genuinely interested in them. Also, with Coronavirus, almost all brands have begun moving their business advancements and ads towards digital marketing. Web-based marketing isn’t just about giving information about a brand yet making individuals mindful of the aim of that brand.
If you talk about the traditional ways of marketing, hoardings, or broadcast marketing, all of this would take years and years for your brand to develop a global market value, while we are not saying that with the introduction of the digital space, your business is going to blow up and turn into a multi-million dollar company in days but it will certainly make it more interactive, it is a presence that facilitates conversation and experience rather than broadcast advertising. Social Media, currently is not just about learning or knowing about new marketing tools or trends, it is a completely new language , it is about comprehending the culture that is building. It is more about creating trends rather than just following them. It is more about building a progressive and informative space for your brand so that it attracts new people over time. It is about involving and getting inspired by others and also giving something to the community or family of clients and peers that join you.
CHANGING DIGITAL MARKETING PATTERNS: 2021
Organizations around the globe have had to endure a big challenge because of the huge hit of Covid-19. Since then, almost all people around us have changed the way they shop. In-store shopping, now, is a tendency. Buyers are viably shopping on the web, and various associations have gone online to stay in contact with their clients. With this massive extension in web shopping, the competition between associations is very high.
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UNDERSTANDING CONSUMER BEHAVIORS AND PATTERNS
Various brands are enlisting Digital marketing service companies as they are youthful and furnished with present-day promoting designs. Below are some research results from 2021 that we would be keeping in mind: zz Out of five consumers, every four can mention the time a brand responded positively to the pandemic and one in five have agreed to the fact that it led to increased brand loyalty on their part. zz On the other hand, over 25% of the individuals who saw brands keeping their best interests in mind left those brands. zz Over 70% agreed that esteemed digital arrangements extended their association with others, and 63% accept they will depend on digital innovations more than they did before the pandemic even well after it dies down. zz 58% of respondents could review something like one brand that immediately turned to more readily react to their necessities, and 82% said this prompted them accomplishing more business with the brand. All the above conclusions show us that consumers now don’t just care about the sales or reputation of the company, there is now a social factor behind it, In these uncertain times, people are expecting brands to help— and believing in those that can meet their most significant needs at the moment.
DIGITAL MARKETING: NEW NECESSITY
THE
When we focus and compare the old marketing ways and the changing narrative through digital marketing, we can say that companies pushed people to buy what the company wants to sell. In the current times, companies are flexible to adapt based on the consumer needs, they are providing people all that they expect them to offer. Also, there has been a huge mindset shift, earlier, people believed in existing physically at the place, basically as a salesperson to achieve their goal, however, now companies have opened their minds to bring in more creative strategies into their field of play. There has also been a transformation towards assessing group wisdom, in earlier times, it was believed that all seniorlevel employees would be suggesting team strategies and planning, however in recent times, with the assistance
of digital marketing, companies have started to take into consideration everyone’s opinion, be it through using tools like polls and surveys to initiate consumer interaction and also by taking feedbacks from their employees, which has in return resulted in many positive changes. Digital marketing is unquestionably one of the key components in the business world today, as it is not quite the same as the traditional methods of marketing. It makes and uses those essential plans and becomes engaged with drawing in clients by driving brand discussion on various digital channels going from email to versatile applications.
TRANSFORMING MARKETING WAYS: THE PANDEMIC VERSION
As governments continuously eliminate pandemic-actuated limitations and organizations start to resume, there’s a feeling that we may be nearly getting back to “normal.” That is impossible. During the long periods of lockdown and self-seclusion, we have been, truth be told, composing another future. This has significant ramifications for advertisers attempting to construct enduring associations with clients. Granular checking of information and patterns in purchaser
conduct has consistently been important to plan. The coronavirus pandemic provided us with an instance of how things can change completely in days and digital space ends up becoming the only platform where brands and businesses can still function. It has basically made companies realize the importance of digital marketing and reevaluate their digital marketing strategies , many brands who earlier followed a very strict or rigid approach were forced to become more flexible and follow different social media trends to reach out to more people. To conclude, in today’s fast-moving world, consumers do not have the time to read descriptive boring pieces where brands continue to brag about their achievements, rather the consumer behavior has completely transformed and attention span has decreased, people now are looking for interesting videos or content that attracts them and gives them the glimpse of what the brand is all about in a limited time, hence, it has become extremely significant to frame different strategies and to make digital marketing a priority.
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10 MOST PROMISING
DIGITAL MARKETING
Digital Kong COMPANIES TO WATCH IN 2021
A One-stop Platform For All Marketing Solutions “At the very beginning, one master skillset needs to be the pillar of strength for the business, even when everything else fails” -Sanjana Nischal (COO, Digital Kong)
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he The Global Hues received the opportunity to get in conversation with Sanjana Nischal, the Chief Operating Officer of a leading marketing solutions com -pany, Digital Kong. Digital Kong is a one-stop platform providing a 360-degree approach to marketing solutions. The company provides a space for creative chaos, for redefining & reinventing a thought, for the joy of working together towards a common goal and with results that are exceptionally effective. The team’s extensive industry experience has helped create a network of envious clientele. As expressed by Sanjana, A KONG reflects curiosity, agility, liveliness, intuitiveness, and an ability to connect. This is what makes for the spirit of the company, DIGITAL KONG. Digital Kong is a bunch of young professionals backed with technology who have their hands on the latest social media trends & business practices. With a crazy streak to try
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it all – the company thrives in the everchanging current – that is the digital age. Kong’s work is driven by 100% data while creating valuable, authentic, original content and driving effective ROI for brands seeking out digital audiences. The team’s expertise ranges from hospitality, e-commerce, consumer tech, entertainment, travel, consulting, and lifestyle.
OFFERING TOP-NOTCH MARKETING SOLUTION SERVICES
The team of Digital Kong has extensive industry experience that has helped create a network of envious clientele. Kong currently offers the following services: Digital marketing and strategy: Helps brands in increasing conversions on their websites by strategizing and executing goal-based campaigns on channels such as search engines, social media ads, and emailers to convert them on the website.
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Social media management: Creates tailored content specific to the brand’s needs for all social media platforms to generate awareness, engagement, and virality. Performance marketing: A strategic approach backed by in-depth merchandise and website data to offer a combination of ads and UI UX leading to only direct results for ROI. Search Engine Optimisation: A bimonthly SEO study of the website to understand the website’s health and get organic traffic on the website. (Articles, blog, directory submissions, schema tags, etc. to name a few). Website design and management: Builds technology solutions that are upbeat, adaptive, and responsive to specific business needs. Brand Consulting: The company researches, strategizes, and develops brand identity and communicates it thoroughly in every marketing and media plan.
The company also provides other essential services like marketing graphics, catalog and creative shoot, email marketing, influencer marketing, etc.
THE CLIENTELE
Digital Kong is managing brands like Lakshita, which is a leading name in women’s apparel fashion. The young team of creative brains manages the website UI UX along with the marketing graphics, newsletters & social media. Similarly, the creative and content conceptualization for social media and performance marketing ads for trueBrowns is done by Digital Kong keeping in mind the brand’s approach for sustainable fashion and the Indian roots embraced by them. Digital Kong also manages the social media, performance marketing, and website UI along with influencer marketing campaigns for Iconic Fashion India, which is a one-stop shop for all premium international fashion brands. The clientele also includes Kosh Wellness, a new-age conscious parenting consultation initiative, for which the team manages social media strategy & content, brand management as well as PR and media outreach. Blue Giraffe, Paudha, Mustang Home Decor, K2 Scaffolds are some of the other significant clients under Kong’s umbrella.
COMPANY’S STRATEGIES
Sanjana stated that a few things that they have learned in their journey are: At the very beginning, one master skillset needs to be the pillar of strength for the business, even when everything else fails. Being consistent is key, and will eventually pay off - sometimes sooner than expected. A brand is the owner’s baby and thus, the clients take their own time in trusting them with the brand’s reputation. The team has to respect that.
SIGNIFICANT CAMPAIGNS
LAKSHITA- Digital Kong had worked with Lakshita, one of the leading ethnic and contemporary women’s clothing & fashion brands that extended their shopping experience to online audiences. Digital Kong curated a foolproof strategy which led them to give Lakshita the boost they needed online. With the help of Digital Kong, Lakshita witnessed a 35% jump in avg. revenue (website) in 8 Months, and also saw an impressive increase of 51% in customer engagement on socials.
ICONIC- Digital Kong has also worked with Iconic, a one-stop destination for all premium brands from across the globe. The results of the campaign were clearly visible as audience traffic on the Iconic website spans across 22 states across India and also resulted in an increase in customer interaction by 62% on social handles. Iconic witnessed a 302% increase in website traffic in a period of 6 months (July 2020- Jan 2021) along with a 44% increased reach on social media since the launch of the online boutique.
BUILDING A MARKETING SOLUTIONS COMPANY
Exposed to the world of media since her school days, Sanjana has a keen eye for digital content and trends. Her education in the hospitality sector furthered her knowledge of the business and marketing for the vertical, and she honed these skills through rich learning experiences while working for India’s biggest hospitality brands for their digital marketing, content creation, and strategy planning, at multiple advertising and consulting companies including Deloitte Shared Services, Taj Group and more. What fell in her lap as a consulting opportunity for digital marketing has become a full-fledged digital agency, one year later. Digital Kong was founded in early 2020 by this young entrepreneur with a vision to help businesses, especially small-scale ones, to integrate offline businesses with the online ecosystem.
COMPANY’S VISION
“Our long-term vision for Kong is to have a multi-function agency format and
drive its global expansion.” -Sanjana Nischal
CHALLENGES FACED
Digital Kong was born in the middle of a pandemic, which meant the whole team did not physically meet until the lockdown was lifted. Nevertheless, the team bonded over innumerable zoom calls, meetings, group chats and did not let the pandemic kill the squad vibe!
VIEWS ON SUCCESS
To give an overview of Digital Kong’s journey, what started as a one-on-one service to a brand slowly evolved to a team of 15 which catered to 100% of the brands’ digital requirements in one year. The team successfully added 3 more completely different services in one year because they keep ‘evolution’ at the core of their system. Sanjana stated that their client’s success is what drives them to do more, to do better.
ACHIEVEMENTS AND MILESTONES
Team Kong is proud to have introduced 3 new verticals - Creative catalog shoot, PR & Media, and Influencer Marketing to its list of services in just a year’s time, to meet the needs of its growing client base. Along with being partners with e-commerce giants like Iconic and Lakshita, they have also tapped into the wellness industry with Kosh Wellness and are excited to serve the hospitality industry again in upcoming projects very soon. Digital Kong has developed to become a brand from a business in a short duration despite facing various challenges, it continues to be an example for many upcoming marketing companies.
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ISSUE SPECIFIC
LATEST INSIGHTS INTO THE DIGITAL WORLD DIGITAL 2021
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he Digital annual report consistently tracks consumer digital behavior around the world to bring to people a comprehensive, scalable, and replicable resource for building digital strategies with confidence. A report this comprehensive is best utilized to test theories for various companies. Is TikTok actually the best place to reach Gen Z? Can you reach more baby boomers on Instagram or Pinterest? Keep an open mind, and let the data lead the way. Getting a deeper knowledge of this analysis would help you know more about the upcoming social media trends as well, the highlights of the DIGITAL 2021 report are: 01. Stats and trends for the global ‘State of Digital’ in January 2021:
Population: the world’s population stood at 7.83 billion at the start of 2021. The United Nations reports that this figure is currently growing by 1 percent per year, which means that the global total has increased by more than 80 million people since the start of 2020.
Mobile: 5.22 billion people use a mobile phone today, equating to 66.6 percent of the world’s total population. Unique mobile users have grown by 1.8 percent (93 million) since January 2020, while the total number of mobile connections has increased by 72 million (0.9 percent) to reach a total of 8.02 billion at the start of 2021.
Internet: 4.66 billion people around the world use the internet in January 2021, up by 316 million (7.3 percent) since this time last year. Global internet penetration now stands at 59.5 percent. However, COVID-19 has significantly impacted the reporting of internet user numbers, so actual figures may be higher.
Social media: There are now 4.20 billion social media users around the world. This figure has grown by 490 million over the past 12 months, delivering year-on-year growth of more than 13 percent. The number of social media users is now equivalent to more than 53 percent of the world’s total population.
02. Social media adoption surges. Social media user numbers jumped by more than 13 percent over the past year, with nearly half a billion new users taking the global total to almost 4.2 billion by the start of 2021.
On average, more than 1.3 million new users joined social media every day during 2020, equating to roughly 15½ new users every single second.
Added together, the world’s social media users will spend a total of 3.7 trillion hours on social media in 2021 – equivalent to more than 420 million years of combined human existence.
GWI reports that Filipinos are still the world’s biggest consumers of social media, spending an average of 4 hours and 15 minutes per day using social platforms – a full half an hour more than second-placed Colombians.
At the other end of the scale, users in Japan say they spend less than an hour a day on social media, but this year’s figure of 51 minutes is still 13 percent higher than the figure we reported for Japanese users this time last year.
GWI’s latest research finds that the typical global internet user now spends 3 hours and 39 minutes each day using the internet on their mobile phone, compared to a total of 3 hours and 24 minutes per day watching television.
Mobiles have become our ‘first’ screen.Data from App Annie shows that Android users around the world now spend more than 4 hours each day using their phones. In total, that means Android users spent more than 3.5 trillion cumulative hours using their phones over the past 12 months. In total, the average internet user now spends almost 7 hours per day using the internet across all devices, equating to more than 48 hours per week online – that’s 2 full days out of every 7. Assuming that the average person sleeps for between 7 and 8 hours per day, this means that we now spend roughly 42 percent of our waking lives online and that we spend almost as much time using the internet as we do sleeping. The figures also show that people are spending more time online each day than they did in previous years. TheGlobalHues | Vol. 1 | Issue 11 | August 2021
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ISSUE SPECIFIC
03. The latest findings from GWI show that the typical internet user spent 16 minutes longer online each day in Q3 2020 than they did in Q3 2019, representing a year-on-year increase of 4 percent. If internet use remains at these levels throughout 2021, the world’s internet users will spend almost 12 trillion hours online this year, which translates to more than 1.3 billion years of combined human time. However, as we saw in last year’s report, there’s significant variation in the amount of time that people in different countries spend online. 04. The latest research from GWdata shows that 9 in 10 internet users go online via their smartphones, but two-thirds also say that they use a laptop or desktop computer to access the internet. 05. It’s worth highlighting that mobile phones are now the most widely used internet device in all countries, but the gap between mobiles and computers is often quite small, especially in Western Europe. Meanwhile, the latest data from StatCounter shows that computers still account for a meaningful share of the world’s web activity. 06. More than 40 percent of web pages served in December 2020 were requested by web browsers running on laptop and desktop devices, although the overall share of these devices is down slightly compared to December 2019.
It shows that the world’s search behaviors are evolving, and this changing behaviour has important consequences for anyone hoping to engage a digital audience. Conventional search engines are still an essential part of the mix, with a massive 98 percent of respondents saying that they use a search engine every month. However, more than 7 in 10 respondents also say that they now use at least one tool other than text-based search engines to find information online each month.
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07. Voice interfaces are the most popular alternative, with 45 percent of global internet users saying that they used voice search or voice commands in the past 30 days. Meanwhile, almost a third of the world’s internet users also use image recognition tools on their mobiles each month, with tools like Pinterest Lens and Google Lens seeing particularly strong adoption across Latin America and Southeast Asia. 08. But perhaps the most interesting trend in evolving search behaviors is the rise of social search. Kepios analysis of data collected by GWI shows that at least 98 percent of the users of any given social media platform also use at least one other social platform. 09. Individual social platforms are also subject to significant audience overlaps, with 85 percent of TikTok users aged 16 to 64 saying they use Facebook, and almost 95 percent of Instagram users in the same age group saying they also use YouTube.
10. The key takeaway is that brands do not need to be active on every single platform, and in fact, the data show that a presence on just one or two of the larger platforms offers the potential to reach almost all of the world’s social media users. So, rather than getting distracted by platform user numbers, try asking yourself: Who do I want to engage?
Why might they be using social media?
Which platform(s) will be most relevant to their motivations?
How can I use these channels to achieve my desired outcomes?
11. Moreover, female internet users aged 55 to 64 are actually more likely to shop online than male internet users aged 16 to 24. It’s also interesting to note that a significant share of older internet users play video games. Perhaps unsurprisingly, gaming adoption rates amongst older generations aren’t as high as they are for Gen Z, where more than 90 percent of internet users say they play games. 12. What does the future hold? Based on the analysis of the data in the ongoing series of Global Digital Reports, here are some of the things that can happen in the coming months.
The demise of third-party cookies: Google’s Chrome browsers will end support for third-party cookies at the end of 2021, so we can expect significant changes in ad tech this year, especially as programmatic platforms reinvent themselves.
Flexible working: ‘working from home’ looks like it will remain an enforced part of many people’s working lives for the foreseeable future, so we should see further innovation in products and services designed to help with remote working over the coming months, especially in the areas of communication and ‘team cohesion’.
Digital disruption: connected products and services will continue to shake up existing categories and create new ones, but we can look at these three industries with particular interest in 2021:
Healthcare, especially telemedicine and connected services that help with mental wellbeing;
Finance, with insurance and cross-border payments both strong contenders for innovation;
Education, with governments and philanthropists coming together to create more effective solutions for connected schooling, while corporates focus their attention on the burgeoning opportunities of online ‘upskilling’.
The big tech breakup: This has been a long time coming, but lawmakers around the world are signaling that 2021 may be the year of the big showdown. However, the big question is whether Google, Facebook, Amazon, or Alibaba will beat them to it, spinning off component parts on their own terms before governments force them to do so. Portable digital identities: with privacy once again in the spotlight following the recent updates to WhatsApp’s terms and conditions, a ‘decentralized’ approach to digital sign-on may come to the fore. Inrupt is definitely one to watch, but it’s certainly not the only contender.
To conclude, despite the months marketers had spent planning out brand campaigns and different advertising approaches for 2020, unfortunately, the Coronavirus has changed everything. This has resulted in companies needing to quickly react to create new ideas and build new strategies to meet consumers’ new habits. This digital report that has been highlighted above gives us an overview of the trends that we can expect to see in the digital world this year, in 2021 which will help various companies to plan their social media strategies based on facts and statistics.
SOURCE: The statistics and key highlights have been noted from the Digital 2021 Report published in partnership with We Are Social and Hootsuite.
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10 MOST PROMISING
DIGITAL MARKETING
iPROSPECT COMPANIES TO WATCH IN 2021
Paving Its Way Into The Global Digital Media World
“The only thing that has remained the same for the agency is its name” -Rubeena Singh (CEO, iProspect)
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Prospect, a Dentsu company, is a digital global media agency that is known for its innovation and clientele that includes big brands. The company knows how to combine media strategy and storytelling with digital expertise and audience knowledge which will help formulate the new territory of performance-driven brand building. The company aims to deliver human-centric solutions that are practical yet innovative. iProspect drives growth for the world’s most legendary brands that include Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of 8,000 media and performance specialists spread across 93 global markets. People have never been more connected through digital channels as much as they are today, due to the Coronavirus pandemic. Hence, growth now happens at the crossroads of culture, content, data, and technology.
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Businesses that perform well and are able to understand this intersection grow the fastest. As people demand a frictionless experience across channels, the complexity of every channel and therefore the interdependencies between channels is merely growing. Our unique perspective allows us to know this intersection in ways that make us better at building brands out of each media connection, now and for the longer term. By accelerating the chances created when performance and brand building intersect, iProspect maximizes growth today whilst transforming tomorrow.
SERVICES OFFERED
iProspect brings proprietary and thirdparty technology together to surface relevant media, consumer, and business insights and support best-in-class
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decision-making for their clients. iProspect offers the following services: Conversion rate optimization Informative content Voice and assistant management Deliver global strategic technology selection Implementation and activation Brand building Media strategy Planning Storytelling Client strategy innovation
iPROSPECT PREVIOUS WORK AND CLIENTELE
PARKDEAN RESORTS - iProspect decided on a TV & Sponsorship approach towards launching the new brand proposition of the famous Park. Amplified by Radio & Press, underpinned by an aggressive approach to digital including VOD, Paid Social, HPTO, Sponsored Forums discussions, and PPC, iProspect launched
around 4 guiding principles: Audience, Awareness, Authority & Attainability. Domestic holidays were presented with an opportunity to grow and outsell foreign travel, the iProspect team was at the very front of that charge, this strategy proved to be a successful move for the brand. ELGIGANTEN- Talking about its online offering and dealings, Elgiganten currently has around 20,000 products. Because Elgiganten features a sizable amount of products in its ever-growing offering, it’s a challenge to manually create keywords and ads that cover the whole catalog and to update the ads during a timely manner in order that the knowledge within the ads and on the location reflect what’s actually available at that moment. The strategy used by the company was to implement iProspect’s iActivate tool that creates campaigns, ads, and keywords based on the content of the product feed. BUDWEISER- When it involves issues concerning individuality and sexuality, Nigerian society is often intolerant. Budweiser created a platform that offered support for the country’s marginalized youth. iProspect’s main goal was to help the King of Beers show Nigerians that embracing who they’re is what really makes someone a king. Budweiser’s fashion-focused campaign encouraged young Nigerians to precise themselves within the face of an often-hostile society. The Budweiser campaign was planned and amplified with radio mentions, cinema placements, TV partnerships, and digital out-of-home promotions that helped spread the King’s Stitch message, all of which was facilitated by iProspect. These placements took the help of the personalities featured within the ad, by using taglines like “Our dreams are valid” and “No clichés allowed.”
FOUNDER AND iPROSPECT TEAM- INDIA
iProspect is the first agency in India to supply performance-driven brand building on a worldwide scale. With the commencement of the year 2020, Dentsu International also partnered with Vizeum with iProspect, bringing together the former’s media strategy and planning, storytelling, and brand-building capabilities with the latter’s digital expertise, audience knowledge, and performance mindset. Globally, the agency network has been on a consolidation spree. It is trying
to make things easier as to how it operates to deliver greater agility and suitability for clients through a more focused portfolio. iProspect India, the popular digital agency from Dentsu Aegis Network, appointed Rubeena Singh as its CEO recently. The move coincided with former CEO Vivek Bhargava being elevated to a bigger role within the sort of CEO of DAN Performance Group, heading and liable for all the Digital Performance Agencies of Dentsu Aegis Media. Rubeena Singh, CEO, iProspect India is the lady of power who explained that everything has been changed at the agency, but its name hasn’t. The key belief of Rubeena is that it isn’t just a logo or website revamp. iProspect features a completely new all-sizes-fitwithin approach to supply to its clients.
It checks out the advertising world with a combined lens of human-centric solutions that drive growth for its clients. It is designed at the intersection of brand name and performance. She has also talked about how the agency plans to still keep inclusion at the center of all its communications and why she thinks the agency will attract a singular portfolio of clients with its new avatar. iProspect is not just an organization, it is a journey of growth, it is setting examples for various companies and the practical and unique solutions have created a stir in the industry.
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FINANCE
COMPUTING YOUR VALUE CALCULATING NET WORTH & ITS SIGNIFICANCE
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hen we talk about the net worth of an individual or company, we refer to the value of the assets a person or corporation owns, deducting the liabilities they owe. It is an important standard or basis to gauge a company’s health, providing a valuable snapshot of its current financial position. Net worth relates to people or organizations in terms of quantity, it is able to compute the value of an entity and can apply to individuals, corporations, sectors, and even countries.Net worth provides an overview of an entity’s current financial position. In business, net worth is called the book value or shareholders’ equity as well. People with significant net worth are called high-net-worth individuals (HNWI).
just of individuals, it can be applied to companies, sectors, and even countries. Positive and increasing net worth stipulate a good financial health. Dropping net worth, on the other hand, is cause for concern as it might indicate a decrease in assets with regard to liabilities.
The difference between the value of total assets and total liabilities is the value of a company’s valuation. It is important to keep in mind that the values on a company’s balance sheet highlight historical costs or book values, and not the current market values.
A high net worth indicates well off financial strength and eventually provides a good credit rating of an individual or a company. In the same way, a decreasing or negative net worth signal towards a weaker financial strength and a lower credit rating, thereby directly impacting the individual’s or the company’s capability to raise funds from the market. Net worth is basically a tool to be aware of one’s financial value. The net worth of any entity can be calculated as the sum of its assets minus the sum of its liabilities.
A company that has been noticing consistent profits will note a rising net worth or book value as long as these profits are not completely distributed to shareholders as dividends. When talking about a public company, it is important to note that a rising book value will often be accompanied by a surge in the value of its stock price.
Net worth can be categorized as either positive or negative, positive net worth means that assets surpass liabilities and negative net worth means that liabilities exceed assets. Net worth is not
Net worth is also known as book value or shareholders’ equity when talking about the net worth in business terms. The balance sheet is also referred to as the net worth statement.
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To calculate the net worth of a particular person, you need to first make sure that you have complete information about your assets and liabilities which are the key factors in determining your net worth. To start with, you will first need to list all your assets which would include the Value of your home, Value of any real estate property, Value of vehicles like cars, and
Value of your business (if a businessperson). Then, you need to list all your liquid assets, which refers to the assets that can be easily, securely, and quickly exchanged for legal tender. The examples of liquid assets—things you can quickly convert to hard cash are your inventory accounts receivable, and stocks. Now, add all your assets which will conclude with your total assets. After calculating your assets, start listing down all your liabilities, which include all your major outstanding liabilities like the balance on your mortgage or car loans. List these loans with their current balances along with all your personal liabilities like credit cards, education, or student loans or any other debt you may owe. The next step is to add all liabilities that you have listed, this represents total liabilities. Now, just put your values to the net worth formula irrespective of how big or small the number is. The positive or negative number will now represent your total net worth. You can repeat this process once a year and compare it with the previous year’s number to find out if you are making profits or you are getting behind on your goals. It is important to calculate our net worth as all of us have our own long-term or short-term financial goals which we wish to fulfill, like
owning a home, paying for children’s education fees, retirement, and financial independence, etc. These financial goals can only be known by increasing net worth. If the net worth calculation is eventually increasing every year then you know that you are on the right path whereas if it is declining or is holding steady you must start
identifying the loopholes, causes and know how you can work on the betterment of your financial condition.
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10 MOST PROMISING
DIGITAL MARKETING
iVIPANAN COMPANIES TO WATCH IN 2021
A Pioneer of Digital Marketing Training and Services in South Gujarat “Digital is cheaper media than many other traditional media but it is not free! Don’t take digital for granted. Nothing happens overnight. Digital Marketing is not a magic that starts giving your result in just a few days.” -Bhautik Sheth (Founder, iVIPANAN)
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he Global Hues received the opportunity to get in conversation with Bhautik Sheth, the founder of iVIPANAN Digital Marketing Services, a full-stack digital marketing company providing services like SEO, Social media marketing, content marketing, website development, Search engine marketing, logo designing, graphic designing, 2D animation video making, product photo, and video shoot, etc. As a training institute, they also offer a Master digital marketing course and other shortterm classroom and online programs. Founded in 2014 in Surat, Gujarat, the company is helping many businesses to grow substantially by providing top-notch digital marketing services. Online marketing and internet utilization are increasing exponentially, the need of the hour is the execution of traditional as well as digital marketing strategies to reach a larger audience and thus potential customers. Therefore, iVIPANAN capitalized on the current
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market trends and started providing customized services to confirm the higher rate of marketing success.
WHAT MAKES IVIPANAN UNIQUE?
Bhautik expressed that it was not easy in early 2010 to even think of starting a company of digital marketing in the Southern Part of Gujarat. He said that people were not aware of the importance of digital space and marketing. From the very beginning, the company focused on training and agency services. It was not surprising for him to learn very early that more people have started showing interest in learning digital marketing rather than spending money on it. Timing, perseverance, and hard work of team iVIPANAN paved off and made the company look like an overnight success. In their 7th year, they are a fullstack digital marketing result-oriented company with unmatched services. When asked about the USP of the company, Bhautik expressed “We work
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on very specific enterprise projects only because we are a highly quality conscious company. We work through our strengths and focus on such projects only. Our USP is our service itself. We give more service than we promise. Our client relationship is the talk of the town. We inspire our clients by our company culture. We do not work for our clients but we work with our clients and that gives the biggest reason for our clients to stay with us for a longer contract duration.”
THE CLIENTELE
The company’s customized services help in providing desired results for the clients. iVIPANAN has many local, national, and international clients. They are lucky to work with few selected clients like La Pino’z pizza, Sufalam technologies, Rupal hospital, Vama wellness center for women, Anita Diamonds, Zivar jewelry, Noble Public School, Karma International, Differenz Systems, The Creamery, Kaapro HR management, Artham Finserv, Harikrushna Village restaurant, Smit
corporation, Green Shield industries, Pulmonic Respicare, and many others. They build and maintain the faith of their clients by providing them unmatched services. They never follow what is written in the contract, rather always try to provide more than what is written in it.
A STRATEGIC CAMPAIGN
Talking about one of their most successful marketing campaigns, Bhautik mentioned that the announcement of nationwide lockdown in March 2020 came at night and the very next day before 10 AM they planned an organic campaign for their client- Noble Public School. Without any delay, at 11 AM, they narrated the campaign to the trustee of the school. The organic campaign got a green signal and turned into a successful one. They ran that campaign for a month to engage students, parents, and teachers. Many different schools then copied their campaign idea and imitated on their specific social media handles. Bhautik believes that their timely decision made the whole campaign noteworthy and effective. He further added that “Sensing what is going to happen in the future and keeping ourselves prepared for that made this campaign a great success.”
EXPANDING GLOBALLY
iVIPANAN has started their operation in Canada, they are also in talks to start in UAE. Bhautik expressed that the company is going to focus more on international markets rather than local ones. He does not like the business model that runs on project bidding on online bidding platforms. In the past, they have tried to start their operations in Australia and the USA too but it could not work out well, and hence, now they are all focusing on the Canada and UAE market. When asked where does the company see itself in the next 5 years, Bhautik said that “For the next 5 years we will be focusing on building a strong team and getting big brands on board from foreign markets.”
COMPANY AND TEAM ETHOS
The company follows a ‘People First’ policy. iVIPANAN has become the first agency in 2020 to introduce paid period leave policy for females. They offer 12 paid period leave in a year and they also introduced 14 days paid leave for Covid-19 affected team members. As the company believes in building a strong team, they are very selective in hiring team members. The company draws
inspiration from five core values: Trust, commitment, transparency, teamwork, and customer-centricity.
VIEWS ON SUCCESS
“I think success is bringing a smile on the face of people who are working with you. If people who give their 8-9 hours daily to our company, it is our responsibility to give them satisfaction and a smile on their face,” stated Bhautik Sheth.
ACHIEVEMENTS AND MILESTONES
iVIPANAN is the pioneer of digital marketing training and services in the South Gujarat region. The founder of the company, Bhautik Sheth has trained more than 60,000 people for digital marketing through seminars, workshops, webinars, and guest lectures. iVIPANAN is the only company to sign 4 MoU with colleges/universities of Gujarat. iVIPANAN is setting an example for newly set up digital marketing companies by helping businesses grow potentially using digital marketing tools by keeping the business objectives in the middle.
In 2018, Bhautik was invited to Chennai for the ‘Digital Marketing Leadership Summit’ where he was awarded the ‘Distinguished Digital Leader’ award. Other than that, they have never thought to buy any award, which is a very common practice in this industry. TheGlobalHues | Vol. 1 | Issue 11 | August 2021
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INCREASE IN GLOBAL WEALTH INEQUALITY
A global wealth report 2021 analysis
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ig governmental organizations and other economic forums are always talking about, global wealth and its management, but what is Global wealth and how does it affect you? Global wealth refers to all the assets and money that exist in all the areas of the world considered and analyzed together. It is very significant to be informed about Global wealth through comprehensive reports as through these we get to know about how the world’s net wealth is distributed and managed. Not only this, but Global wealth analysis also helps to keep a track of both the growth and distribution of wealth – in terms of the numbers of millionaires and billionaires and the proportion of wealth that they hold – as well as the current status of inequality around the world. Below are some key highlights and important findings of the Global Wealth report by Credit Suisse Research Institute that published its twelfth Global Wealth Report showing continued wealth growth: Wealth creation in 2020 was largely immune to the challenges facing the world due to the actions taken by governments and central banks to mitigate the economic impact of COVID-19. Total global wealth grew by 7.4% and wealth per adult rose by 6% to reach another record high of USD 79,952. The pandemic had a profound short-term impact on global markets in the first quarter of 2020 which was largely reversed by the end of June. Surprisingly, in the second half of 2020 share prices continued on an upward path, reaching record levels by the end of the year. Housing markets also benefitted from the prevailing optimism. The regional breakdown shows that total wealth rose by USD 12.4 trillion in North America and by USD 9.2 trillion in Europe. These two regions accounted for the bulk of the wealth gains in 2020, with China adding another USD 4.2 trillion and the Asia-Pacific region (excluding China and India) another USD 4.7 trillion. India and Latin America both recorded losses in 2020. Total wealth fell in India by USD 594 billion, or 4.4% in percentage terms. Latin America appears to have been
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the worst-performing region, with total wealth dropping by 11.4% or USD 1.2 trillion. Wealth impacts of the pandemic have differed among population subgroups due to two main factors: portfolio composition and income shocks. The wealth of those with a higher share of equities among their assets, e.g. late middle age individuals, men, and wealthier groups in general, tended to fare better. Homeowners in most markets have seen capital gains due to rising house prices. There have been large differences in income shocks during the pandemic. In many high-income countries, the loss of labor or business income was softened by emergency benefits and employment policies. Labor force participation declined over the course of 2020 for both men and women, but the size of the decline was similar, at least in most advanced economies. Wealth differences between adults widened in 2020. The global number of millionaires expanded by 5.2 million to reach 56.1 million. As a result, an adult now needs more than USD 1 million to belong to the global top 1%. A year ago, the requirement for a top 1% membership was USD 988,103. So, 2020 marks the year when for the first time, more than one percent of all global adults are in nominal terms dollar millionaires. Talking about wealth outlook 2020-25, Global wealth is projected to rise by 39% over the next five years, reaching USD 583 trillion by 2025. Low and middle-income countries are responsible for 42% of the growth, although they account for just 33% of current wealth. Wealth per adult is projected to increase by 31%, passing the mark of USD 100,000. According to Anthony Shorrocks, economist and report author, “As we noted last year, global wealth not only held steady in the face of such turmoil but in fact rapidly increased in the second half of the year. Indeed wealth creation in 2020 appears to have been completely detached from the economic woes resulting from COVID-19. If asset price increases are set aside, then global household wealth may well have fallen. In the lower wealth bands where financial assets are less prevalent, wealth has tended to stand still, or, in many cases, regressed. Some of the underlying factors may
self-correct over time. For example, interest rates will begin to rise again at some point, and this will dampen asset prices.” Nannette Hechler-Fayd’herbe, Chief Investment Officer International Wealth Management and Global Head of Economics & Research at Credit Suisse, said: “There is no denying actions taken by governments and central banks to organize massive income transfer programs to support the individuals and businesses most adversely affected by the pandemic, and by lowering interest rates, have successfully averted a full scale global crisis. Indeed wealth creation in 2020 appears to have been completely detached from the economic woes resulting from COVID-19. If asset price increases are set aside, then global household wealth may well have fallen. In the lower wealth bands where financial assets are less prevalent, wealth has tended to stand still, or, in many cases, regressed. Some of the underlying factors may self-correct over time. For example, interest rates will begin to rise again at some point, and this will dampen asset prices. Although successful, these interventions have come at a great cost. Public debt relative to GDP has risen throughout the world by 20 percentage points or more in many countries. Generous payments from the public sector to households have meant that disposable household income has been relatively stable and has even risen in some countries. Coupled with restricted consumption, household saving has surged inflating household financial assets and lowering debts. The lowering of interest rates by central banks has probably had the greatest impact. It is a major reason why share prices and house prices have flourished, and these translate directly into our valuations of household wealth. Female workers initially suffered disproportionately from the pandemic, partly because of their high
representation in businesses and industries badly affected by the pandemic, such as restaurants, hotels, personal service and retail. Depreciation of the US dollar flatters these gains. If exchange rates had remained the same as in 2019, total wealth would have grown by 4.1% and wealth per adult by 2.7%. The world’s 500 richest added $1.8 trillion to net worth in 2020. The reasons for rising in wealth are: the action of governments and central banks such as interest rate reduction, continued rise in share prices on an upward path, reaching record levels by the end of the year. The Gini coefficient increased from 74.7 in 2000 to 82.0 in 2019 and reached 82.3 at the end of 2020 in India. The wealth share of the top 1% went up from 33.5% in 2000 to 39.5% in 2019 and rose further to 40.5% by the end of 2020. India is the second most unequal country behind Brazil whose top 1% holds 49.6% of the nation’s wealth. The wealth share of the top 1% in the US is 35.3%, China 30.6 %, UK 23.1%, Italy 22.2%. It means despite a decline in wealth creation, rich Indians have garnered more proportion of wealth than in previous years. To conclude, The worldwide spread Coronavirus pandemic has proved to be a boon for the rich and bane for the poor. Be it is Credit Suisse’s 12th Global Wealth Report or Hurun Global Rich List or Forbes’ 35th annual list of the world’s billionaires, all of them have analyzed the rising inequality during the pandemic. In a time when people are losing lives and livelihoods due to the crisis inflicted by the corona pandemic, the wealth of billionaires and the number of billionaires has increased, and hence, inequality is accelerating between and within countries. It is the need of the hour to address the growing inequality before it annihilates social stability and cohesion. The statistics and information in the article have been noted from the Credit Suisse Research Institute’s global wealth report 2021. TheGlobalHues | Vol. 1 | Issue 11 | August 2021
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CHANGE IN HOUSEHOLD WEALTH 2020, BY REGION
NORTH AMERICA Total Wealth- $136,316 Change in Total Wealth- $12,370
LATIN AMERICA Total Wealth- $10,872 bn Change in Total Wealth- $-1215 bn
Total Wealth Change in Total Wealth
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EUROPE Total Wealth- $103,213 bn Change in Total Wealth- $9,179 bn
CHINA Total Wealth - $74,884 bn Change in Total Wealth - $4,246 bn
INDIA Total Wealth- $12,833 bn Change in Total Wealth- $-594 bn
AFRICA Total wealth- $4,946 bn Change in Total Wealth- $36 bn
ASIA-PACIFIC Total Wealth- $75,277 bn Change in Total Wealth- $4,694 bn
James Davies, Rodrigo Lluberas and Anthony Shorrocks, Credit Suisse Global Wealth Databook 2021 TheGlobalHues | Vol. 1 | Issue 11 | August 2021
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10 MOST PROMISING
DIGITAL MARKETING
COMPANIES TO WATCH IN 2021
LWYD Interactive
Driving New Media Marketing Through Creativity
“We go over and above to understand what a client wants. We don’t just treat this as a job and that is what ensures that the client sticks with us.” Malavika Pai (Co-Founder, LWYD Interactive)
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he Global Hues got the opportunity to interview Malavika Pai, Co-Founder of Look-what-you’ve done (LWYD INTERACTIVE), a new media marketing agency that uses strategy, creative storytelling, and digital distribution to drive exponential business results for brands. The services provided by LWYD INTERACTIVE are broadly in the spectrum of digital media, from social media to SEO, to working on websites, to mobile apps to anything and everything that requires a creative perspective. Malavika mentioned that LWYD INTERACTIVE is a design agency, that serves clients who need to have design requirements in the form of posters, ads, online, offline, creative, and similar requirements. The agency specializes in key inflection points—from helping companies take a thoughtful next step, to a total strategic reinvention.
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LWYD INTERACTIVE BELIEVES IN
Always asking, “what if?” Accepting great ideas from any source. Striving to learn and improve, every day. Being direct and transparent with each other, their clients, and their vendors. Making sure smiles and laughter are the rules, not the exception.
SERVICES OFFERED AND DIGITAL STRATEGIES
LWYD INTERACTIVE leverages its years of experience to create the correct strategy and plans for business which helps to grow the brand and revenue of their clients. It offers services like: Digital strategy and planning Creative strategy and graphics design Social media marketing Videos, Gifs, and content marketing
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Website design, development, and analytics SEO and Search Engine marketing Email marketing Media planning and buying Influencer marketing Videography and photography Bespoke events and experiences Print and production LWYD INTERACTIVE focuses on building creative strategies for brand communication. The aim of the company is to curate creative content that is engaging and inspiring, such content is integral to any business and is a key part of any integrated marketing strategy. The company also provides the service of social media marketing wherein they make communication simple through all platforms. According to them, one size does not fit all which is why their social media service focuses on what matters most to their clients and their businesses. LWYD INTERACTIVE also assists in website
design and development and analytics, it helps in building the face of a brand’s digital self.
THE CLIENTELE
LWYD INTERACTIVE has worked with popular brands like Arrow, Decathlon, Hewlett Pack enterprise, Ogilvy, and many more. LWYD INTERACTIVE has worked with Yahoo, which is one of the leading web service providers in the field of entertainment, news, and sports content. As a part of Yahoo’s social media management mandate, LWYD INTERACTIVE was provided with the task of making content more interesting and attractive and increase DAU’s. LWYD INTERACTIVE has been working with Yahoo since December 2018 on its social media management and performance campaigns. The company’s approach towards the task to make the content interesting has been taken up through the following steps: Client on-boarding Client brief Initial audit Media planning Creative concepts Client approvals Execution/Shift Measure (Periodic performance reports) Adaptive learning LWYD INTERACTIVE has also worked with Arrow for their digital campaign: My best is yet to come! And assisted to draw up a cross-platform campaign celebrating an achiever, OP Khanna, they promoted the videos widely via social profiles of other achievers which resulted in a successful campaign. LWYD INTERACTIVE has also worked with various big companies like Fincare, Glenfiddich, Hewlett Pack Enterprise, Clear Tax, and Star Sports. It has also worked on various campaign shoots and is popular on platforms like Facebook, LinkedIn, Instagram, and almost all other social media platforms.
STANDING OUT IN THE DIGITAL MEDIA WORLD
Malavika stated that LWYD INTERACTIVE stands out from most companies as what makes LWYD INTERACTIVE unique in the digital marketing spectrum and industry what she believes, is quick to adapt attitude according to what the client wants. The company keeps on evolving and
does not get stuck on one thing at a time. So if a client quickly needs something done, or needs them to adapt to a particular situation, LWYD INTERACTIVE is flexible in its approach to doing so. Malavika further explained that they try to make the best of the situation, and even in difficult times like that of the recent Coronavirus pandemic, the company faced many challenges in engaging with the clients but they were quick to adapt to all the online features available. When talking about which strategies LWYD INTERACTIVE has followed in the past, Malavika mentioned that understanding what a client needs and comprehending the consumer-facing front needs, and merging both of these together has worked quite well for them. She also stated that they build strong relationships with the client and treat them as friends, also as they are a creative digital agency they are well updated and informed about the changing social media trends and other digital changes.
driven results is what makes her work really exciting and hence she did not point out any particular project.
SIGNIFICANT CAMPAIGNS AND PROJECTS
When asked about the challenges the LWYD INTERACTIVE team has faced, Malavika responded that the pandemic was very challenging because everybody had to work remotely and they had to figure out how to do it but adaptability to changes helped them to get a hang of it.
Malavika mentioned that there was one website that they built that was really exciting. One influencer marketing campaign that they conducted proved to be a fascinating digital campaign for LWYD INTERACTIVE. There are multiple clients and multiple offerings that they have worked on. Too many campaigns have got them quite excited and in the rush of getting something completed, to Malavika is what is really satisfying. She also stated that when they actually see
“It always fascinated us about how the digital spectrum works, about how results are driven through the digital spectrum, and that is why we chose to get into this line of work.”, added Malavika.
FUTURE OF LWYD INTERACTIVE AND CHALLENGES FACED
Malavika stated that in the next five years, she wants to witness the company grow, and consistently growing is what she sees as the future of LWYD INTERACTIVE. She said that she wouldn’t say that they don’t really want to be a market leader in the industry but also, she is currently happy with the growth rate of her company and wants to execute various different things than what they are already working on.
Look What You’ve Done is inspiring many organizations. By practicing agile methodologies and iterating in design sprints, the company is growing at an amazing pace.
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10 MOST PROMISING
DIGITAL MARKETING
COMPANIES TO WATCH IN 2021
PwC Digital Services Helping To Win The Digital Disruption Game
“We do more, we show more, we talk less.” -Sudhir Singh (Leader, PwC Digital Services)
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wC Digital Services is a sincere part of PwC, a global giant with roots across 155 countries and an international workforce of 2,84,000 members. With the rising number of businesses going Digital, PwC’s Digital Services aims to make Digital transformation easy through inspiring workforce transformation. As per Sudhir, 70% of all business transformations fail due to new complexities, especially the rigid behavior of employees. PwC guides true Digital transformations by helping their clientele’s employees grasp impactful ways to learn, think, interact and solve problems. PwC’s traditional approach pooled with new-age thinking delivers experiences that transform & inspire change through the power of perspective. The diverse & diligent workforce at PwC stitches creative ideas and converts them into practical solutions for the clients.
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UNIQUE OFFERINGS
The diverse team at PwC Digital Services aims to inspire human-centered change across the enterprise through these unique offerings: Digital products: Mobile & website strategy and design: Create robust websites, mobile apps, and new products designed to drive high ROI for the clients. Customer Acquisition: CX Strategy & design: Help clients acquire new customers, product ideas, ventures, and revenue streams that help them stand out amidst the crowd. Customer retention: Loyalty experience & personalization: Designing a personalized approach to cultivate loyalty & close relationships with customers. Employee experience: Learn, collaborate & change campaigns: Deliver exceptional employee programs and campaigns to get them ready for Digital Transformation.
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Enterprise platforms: A design for business application: Employ a human-centered approach to transformation with SAP, Salesforce, Oracle, Adobe, and many more to help clients achieve their goals. Digital marketing: Technology & transformation: Implement robust Digital Marketing solutions with a 5-point marketing and design-first approach to the personalization for a memorable Customer Experience.
CLIENTELE
The clientele shifts amongst different industries such as healthcare & lifestyle, IT, Technology, and many more. PwC has helped global leaders dominate their industries, easing their process with their remarkable BXT approach. They’ve helped clients like Chipotle, a food delivery platform with an aim to deliver real food, real fast. With their BXT (Business Experience Technology) way of working, they created a model to build an unbreakable bond with their customers.
Similarly, they helped a travel booking platform, Wyndham Destinations create a digitized platform, armed with Salesforce and a tech-driven approach to creating better guest experiences. Their collaboration with AXS Labs helped 1.3 billion disabled people navigate with ease, again with the robust BXT approach.
COMMENDABLE CAMPAIGNS
Chipotle: A commendable Digital transformation includes the journey of Chipotle, a food delivery app, now serving millions of customers. Experts at PwC helped discover the shortcomings causing the rift between customers & Chipotle and developed a prominent solution driving remarkable relationships with consumers. Wyndham Destinations, a robust vacation booking platform maintained the same sales process since 1984, i.e. using lots of paper. PwC understood the customers, studied the competitors, and developed an impactful solution that eliminated paper process fiction to make tours user-friendly. Axsmap, a crowdfund application built for 1.3 Billion disabled people across the globe found that many visitors left the site, unknowing of its utility & functioning. Experts at PwC Digital put end-users at the heart of design to re-design & launch a userfriendly mobile application, with comfortable navigation capability.
ABOUT THEIR IN-FAMOUS BXT STRATEGY
Throughout this article, the word BXT has been used quite many times. BXT or as they like to say, Business Experience Technology (BXT) is a model, developed by experts at PwC Digital Services that ensure growth & immediate results with the discovery of new ways to solve problems. It’s a method that layers diversity of skills and perspectives to drive Digital Transformation. The B in BXT stands for the knowledge to transform Businesses by piping in a transformation roadmap. The research, risk management, operating model, process, and capability strategy are conducted first-hand by experts. The X stands for robust Experiences nurtured in the experience centers. This process is focused on layering & devising
customer persona, experience strategy & design, and testing out the usability of the prepared model. The experience centers are a physical manifestation of the BXT model where experts breathe ideas into reality. The T for Technology is all about PwC Digital Services’ commitment to delivering robust tech experiences with tight security, privacy plans, and much more.
COMPANY’S MISSION
“At PwC, our mission is to build trust in the society by solving important problems. We do this by combining traditional approach with different minded team members in a collaborative environment”, said Sudhir Singh.
CHALLENGES & VIEWS ON SUCCESS
“While we give our best to create inspiring & successful Digital transformations for our clients, we still face threats in form of data privacy and cybersecurity”, said Sudhir Singh.
successful deployment, hosting 2500 conversations in Chatter, achieving 1891 unique Logins.
NOTABLE ACHIEVEMENTS AND MILESTONES
PwC Digital services’ community of solvers has achieved notable milestones in its period of functioning. They’ve served global leaders across different industries and by building their route to success. Some of the prominent names include Chipotle, AXS Labs, and Wyndham Destinations. For their notable BXT model, they’ve been appreciated by Forrester, CNBC, Gartner, and IDC who consider it as an ideal process of developing & executing a successful transformation journey in the Digital World. PwC Digital Services drives true digital transformation with the power of perspective. What makes it unique is its power to bring together elements of the client’s business to drive results across the whole organization.
Talking about their secret sauce of success, Sudhir mentions, “We put our people at the center of Digital Transformation Journey. Your people are it factor! They can make or break your digital transformation. Knowing this, we fostered innovative ways to help our people understand the value of Digital Transformation and deliver an interactive experience that speaks volumes.” Their Canadian deployment for Salesforce was the biggest & most TheGlobalHues | Vol. 1 | Issue 11 | August 2021
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Topline 10 MOST PROMISING
DIGITAL MARKETING
COMPANIES TO WATCH IN 2021
Bringing A Paradigm Shift In The Marketing World “For Topline, success has always meant collective good. It is the sweet spot where everyone is growing together and the brands and the clients value you for the work.” -Kartik Kala (Business Head, Topline)
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he Global Hues got the opportunity to interview Mr. Kartik Kala, the Business Head of Topline consulting group who talked about the company’s journey and growth Topline Consulting Group is the avantgarde marketing leader that empowers the brands to win the right customer through strategic and smart communication. With having achieved global expertise, Topline is bringing a paradigm shift in brand communications, product marketing, and service experience. Topline aims to, in today’s ever fiercely driven competitive environment, enable our customers to scale up, not incrementally but exponentially by maximizing their business goals in the marketplace in India and helping the brands achieve them. Backed with a strong and versatile pool of talent, Topline is most careful about one thing – delivering value.
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ALL ABOUT TOPLINE CONSULTING GROUP
Topline Consulting Group is a youthful organization, fuelled by some energetic, creative, and constantly evolving group of people, delivering New Age Marketing Solutions. Kartik stated that they are driven to evolve the ‘New’ in the world of marketing with innovative ideas and smart executions. They enable brands to win the right customer through strategic communication. With global expertise, they are bringing a paradigm shift in brand communications and marketing. Kartik also emphasized on the unique approach of the company, they are a team of young people who are the digital natives developing new solutions. The company is unique because they are not just marketers but also, creators and consumers as well. They originate from global roots which allow to plug in expertise from the world and adapting to Indian culture.
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SERVICES OFFERED
Topline helps companies in discovering and realizing sustainable business values and provides top-notch marketing services like: Strategic PR: Includes marketing strategy development, agenda and conceptualization, and traditional and digital PR. Integrated Product Marketing: Includes digital marketing, brand community building, word-of-mouth management, TV/Print/Digital campaigns, and brand integrations. Social Media Marketing: Includes target group analysis, amplification of campaigns, influencer marketing, and planning, and execution. CSR and Social innovation: Includes the creation of social campaigns, aligning the brand with cultural innovation, and impact creation and execution.
THE CLIENTELE
Topline has worked with many wellknown companies that include: TECNO, OPPO, Bikes24, Cars24, Amway, Ustraa, V Mate, Vista Room, Fastrack, Miniso, Tantan, TikTok Ads, and Symphony. Kartik mentioned that they believe in making long-term relations and making sure that they treat their clients as partners.
STRATEGIES IN ACTION
Digital marketing has allowed Topline’s strategies to be very objective-oriented and focused. This new-age marketing has birthed New Formats allowing creative agencies like theirs to explore with new experiments. These digitally-driven experiments have been very beneficial for them as an organization and for their clients.
MOST SIGNIFICANT MARKETING CAMPAIGN
Kartik mentioned some of the company’s significant marketing campaigns like TECNO Rakshaks, AR/VR Filter, Diwali Filter, Virtual Tour, Omni Channel. Out of all these campaigns, TECNO Rakshaks is the most fascinating one wherein they developed an engaging game with India-specific UI design and promoted the game & the campaign through digital marketing & influencers across different platforms. The objective of this campaign was to engage the audiences during the coronavirus pandemic and highlight the monetary contribution made by TECNO in India.
GETTING STARTED WITH DIGITAL MARKETING
When asked about how Kartik chose this field of work, he explained that he has always been driven by creating and communicating value. “For other people, this work is either traditional or new age but for us, it is natural. This is where the audience is.” -Kartik Kala With a knack for Creative Problem Solving, he involuntarily deep-dived into marketing and after completing his MBA from MICA, Topline Consulting Group led him to become a part of this digital change in the industry. Kartik also stated that in the next 5 years, the company wants to become an industry leader which is creative, innovative, and generates value. They see
themselves as a strategic partner for their clients, helping them to express their full potential.
TEAM ETHOS AND CHALLENGES FACED
The Topline team makes sure that their team is able to constantly upskill and stay ahead of the curve. They ensure that they are aligned with each other’s strengths and creative wisdom, and the team as a whole can leverage from each other. “Each one of us thinks of ourselves as an entrepreneur, motivating each other to adapt and invent new initiatives.” – Kartik Kala Kartik also stated that the biggest challenge as a company is also their biggest strength- A young Gen Z-oriented company. A lot of brands may see them as lacking experience or their strategies as unconventional. However, they believe in providing innovative and technological solutions to all their clients. They make sure that their consumer-oriented strategies bring new systematic innovation in the direction, speed, and penetration of marketing.
VIEWS ON SUCCESS
brands and the clients value you for the work. According to Kartik, success is the ability to manage, nurture and amplify communication that brings the right change in the industry and the society.
ACHIEVEMENTS AND MILESTONES
Indian Content Leadership Awards, 2020 Category: Best Content in an Influencer Marketing Campaign: A creative content campaign that has done exemplary work to communicate with the target group and achieve desired results. Drivers of Digital Awards and Summit Category: Best Content in an Influencer Driven Digital Marketing Campaign: An influencer-led marketing campaign that made use of a powerful, unique content to communicate with the target group to drive favorable results. Topline is growing every day and bringing a paradigm shift in the world of Digital Marketing, from their campaigns to goals, they have ensured creativity and innovation throughout.
For Topline, success has always meant collective good. The company believes that it (success) is the sweet spot where everyone is growing together and the TheGlobalHues | Vol. 1 | Issue 11 | August 2021
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BUSINESS
Advantages of Putting
PURPOSE BACK TO YOUR CORE STRATEGY
W
hen we look at large-scale companies generating high profits, it is important to note what their driving strategies are. On taking a closer look, one can note that the three main determining strategies known to drive these companies are:
Developing new markets Catering to larger stakeholder needs Evolving with the rules of the game
But with all these, one important factor that most companies forget to implement is putting purpose into their core strategy. It is surprising to see how so many companies had faced a boost in growth however, completely forgot about the main driving factor, purpose. 2→ Now we know that a proposal is a key factor in the overall growth of any company, the question that arises is that why is it so significant? Why does a company need a purpose if it is performing well? Companies have long been told to build and develop a purpose for what they do. But in most of the cases, it’s talked about as an additional aspect or an add-on—a way to create shared value, improve employee morale and commitment, give back to the community, and help the environment. When we take a deeper look at the high-growth companies, we realize that many of them had moved purpose from the boundaries of their strategy to its core—where, with the assistance of financial investment and
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dedicated leadership, they had used it to bring sustained profitable growth and also to stay relevant in a rapidly changing world, and deepen ties with their stakeholders. 3→ Now to give an example of how a company can improve significantly by redefining its playing field, What do you think is the main difference between low-growth and high-growth companies? While low-growth companies spend most of their time fighting for market share on a particular playing field, which naturally limits their growth potential. And due to the fact that most aggressive battles occur in industries that are slowing down their pace, gains in market share are brought up at a high cost, often eroding profits and competitive advantage as offerings end up becoming just commodities for their customers. Coming on to high-growth companies, they don’t feel restricted to their current playing field. High-growth companies or organizations like these focus on the complete ecosystems, where interconnected interests and relationships among multiple stakeholders lead to more opportunities. But these firms don’t approach ecosystems in an unorganized or unprincipled manner, rather, they let purpose guide them. 4→ There are many leaders and companies that have efficiently defined corporate purpose typically, have been able to do so by following one of these two approaches: retrospective or prospective. The retrospective approach develops on a firm or company’s existing or current reason for being. This
approach allows that you look back, codify organizational and cultural DNA, and learn from the firm’s past. The emphasis of the discovery process is internal. Where have we started from? How have we collectively gotten here? What makes us different from other companies? What are the future opportunities we are looking forward to? These are the kinds of questions leaders have to raise and introspect about. 5→ Leaders need to observe and ponder upon how to make purpose central to their strategy. The two best ways for doing this are to change the leadership agenda and to spread the purpose throughout the organization. 6→ Other than all this, purpose can also assist with the soft side of management—the people-related aspects of working on a business, which so often proves to be the cause of the downfall of leaders. If you are putting purpose at the core of the strategy of your firm, you will realize three key benefits: More-unified organizations Highly motivated stakeholders Larger positive impact on society 7→ The approach towards a purpose that we’re encouraging cannot be a one-time effort or evaluation. Leaders constantly need to assess how purpose can help them in developing strategy, and they need to be flexible to adjust or redefine this relationship as situations evolve. It might demand a varied kind of sustained focus, but the benefits it can bring about are huge.
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INTELLECT QUOTES ON
MARKETING “Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin “We need to stop interrupting what people are interested in and be what people are interested in.” –Craig Davis “Google only loves you when everyone else loves you first.” – Wendy Piersall “Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan “Content builds relationships. Relationships are built on trust. Trust drives revenue.”–Andrew Davis “Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” – Rick Levine “People don’t buy what you do, they buy why you do it.” – Simon Sinek
To continue winning the internet marketing game, your content has to be more than just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.” – Michelle Stinson Ross
“One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” – Ellen Gomes “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe “Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.” - Neil Patel “Design like you are absolutely right, then optimize like you were wrong from the start.” – Jordie van Rijn “An essential aspect of creativity is not being afraid to fail.”– Edwin Land
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10 MOST PROMISING
DIGITAL MARKETING
COMPANIES TO WATCH IN 2021 Brand
Name
Designation
Digital Kong
Sanjana Nischal
COO
iProspect
Rubeena Singh
CEO
iVIPANAN
Bhautik Sheth
Founder
Kinnect
Chandni Shah
Founder & COO
LWYD Interactive
Malavika Pai
Co-Founder
NP Digital
Neil Patel
Co-Founder and CMO
PwC Digital Services
Sudhir Singh
Leader
Schbang
Harshil Karia
Co-Founder
Topline
Kartik Kala
Business Head
Webchutney
Sidharth Rao
Co-Founder
All the names have been arranged in an alphabetical order, and it is not a ranking
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LIFESTYLE
TOP 5 MOST EXPENSIVE
LUXURY SHOE BRANDS
IN THE WORLD
A
ll shoe lovers grasp at the list of the most expensive and luxury shoe brands, while there are some things in life that make your day instantly better, a classy pair of shoes is what we are talking about! The grace and elegance that shoes of your favorite luxury brand withhold is just irresistible.
Below we have curated a list of the top five most expensive luxury brands around the globe:
JIMMY CHOO
Jimmy Choo is a British high fashion house specializing in luxury shoes, handbags, accessories, and fragrances. The company, J. Choo Limited, was founded in 1996 by Malaysian Chinese couture shoe designer Jimmy Choo and British Vogue accessories editor Tamara Mellon. Always a shoo-in in most expensive lists, this signature is a favorite by Hollywood A-listers and, in fact, is expected to be seen on many a red carpet glam night. Gigi Hadid, Lily Collins, Claudia Schiffer, Reese Witherspoon. The brand has been a top placer in the past, thanks to its 2011 ICONS line sold at $3,785. There is no surprise in the fact that Jimmy Choo reclaims the top spot in every list, always ready to excite its cult following.
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BRIAN ATWOOD
The Italian signature Brand is a familiar eye-catcher in Midtown Manhattan, where its flagship store on Madison Avenue is located. The Milan-based brand aspires to show-stopping allure starting with its first Maniac pumps line, and it never fails in every release. Its claim-tofame for our new list is the $1,345 Alexa suede boots sold at Saks Fifth Avenue. Its boots come in high heels, rich texture, and bold hues, guaranteed to make a statement wherever you are. The signature shoes brand is no snob though; it caters to the normal rich with prices from $600 up. In Milan, Brian was discovered by the late Gianni Versace and was the first American designer hired by the fashion house in 1996. At Versace, he was the head designer of accessories, where he mastered the intricacies of footwear design. Accolades like these led to his appointment as Creative Director of Bally from 2007 to 2009. During this time he successfully helped to revitalize the storied Swiss brand before leaving to focus solely on designing under his own label. Since launching Brian Atwood in 2001, his collections have been globally coveted for exquisite craftsmanship and intricate design and detail. Loved by women all around the world for his fearless silhouettes and sky-high heels, Brian gives a touch of glamour, lust, and desire into everything he designs.
ALEXANDER MCQUEEN
From embellished sandals to horn heels and eyelet bow boots, the brand exudes glamour and style. Last year, it released $1,645 jeweled wedge shoes, which earned the signature a spot on our list. The brand leans on the preposterous look, rich with sixteenth-century style contoured in a contemporary look. The founder, Alexander, was a theater costume designer, hence, the inspiration, before he went on to start his line of shoes. Alexander McQueen is a regular on major celebrity events like The Brits Awards, The Annual Screen Actors Guild Awards, and The Evening Standard British Film Awards. For the less glamor-inclined woman, the signature offers casual styles like an extended sole sneaker, skull detail ballerina, and oversized sneakers.
MANOLO BLAHNIK
Manolo Blahnik is often referred to as the holy man of heels. He firmly believes in the power of heels and hand-makes them with the same level of passion. His designs are authentic, customized, and not mass-produced. When he met Diana Vreeland (in 1968), who was Vogue’s editor-in-chief, he set off on his shoe-making journey. He presented his first shoe collection in 1971 and hasn’t looked back since. His creations have been flaunted on red carpets, movies, and TV shows, and by the biggest names in Hollywood – Manolo Blahnik is the real deal!
CHRISTIAN LOUBOUTIN
You will recognize a ‘Louboutin’ when you see one. The fascinating part of Louboutin’s story is that he stumbled upon designing shoes by accident. He was expelled from school and ended up taking up several jobs. He started working as a freelance shoe designer in the early 80s. After a few years, he started his label. He chanced upon the idea of the revolutionary red soles after seeing his assistant paint her nails red. The shoes soon started gaining popularity. Some of them had dangerously high heels. Even with all the counterfeit issues and the legal battle with YVS over the red soles, Louboutin remains one of the most expensive shoe brands all over the world.
There are some designer luxury brands that have created a powerful impact on people, be it their designs or their quality, everything about these brands mentioned above seems to be perfect.
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HEALTH
5
SIMPLE EXERCISES TO
IMPROVE BREATHING AND CONTROL STRESS
W
ith so many deadlines and the overload of work in the office every day, it gets really difficult to take care of your physical and mental health while achieving everything you want. The point is that when we become adults, our life becomes a problem-solving game and unexpected situations arise all the time. Naturally, things that are beyond our control, by default create stress, the following exercises can not only help you control stress but will also improve breathing which will help you calm your body and mind:
DEEP BREATHING zz Make yourself feel comfortable. You might lie on your back in bed or on the floor with a pillow under your head and knees. Or you can even sit in a chair with your shoulders, head, and neck supported against the back of the chair. zz Breathe in through your nose and let your belly fill fully with air. zz Breathe out through your nose. zz Place one hand on your belly and the other on your chest. zz When you breathe in, you will feel your belly rise. As you breathe out, feel your belly lower. The hand that you have placed on your belly must move more than the one that’s on your chest. zz Take three more full, deep breaths. Breathe through your belly as it rises and falls with your breath.
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PROGRESSIVE MUSCLE RELAXATION zz Lie down comfortably on the floor on a mat. zz Take a few deep breaths to relax and stay still zz Breathe in and feel the tension in the muscles of your feet. zz Exhale and release the tension in your feet. zz Similarly, Breathe in and tense your calf muscles. zz Breathe out and release the tension in your calves. zz Work your way up your body and repeat the process with each muscle group. This involves your legs, belly, chest, fingers, arms, shoulders, neck, and face.
MODIFIED LION’S BREATH zz Make yourself comfortable on the floor or in a chair. zz Breathe in through your nose and fill your belly all the way up with air fully. zz When you feel that you can’t breathe in anymore, open your mouth as wide as you can and breathe out by releasing a “HA” sound. zz Repeat this process several times.
GIVING EQUAL TIME TO INHALE AND EXHALE
FOCUSING ON BREATH AND MANIFESTATION
zz For this, make yourself comfortable on the floor or in a chair.
zz Breathe in and as you do that, think that the air is filled with a sense of peace and calm. Try to feel this throughout your body in every inch of it.
zz Breathe in through your nose and as you do it, count to five in your mind. zz Breathe out by our nose to the count of five. zz Repeat this exercise several times.
zz Take some big and deep breaths.
zz Breathe out and While you’re doing it, imagine that the air leaves with your stress and tension. zz After this, use a word or phrase with your breath and as you breathe in, say this in your mind, “I breathe in peace and calm.” zz As you breathe out, say it in your mind, “I breathe out stress and tension.” zz Continue this exercise for 10 to 20 minutes.
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TRAVEL
THE HEAVEN IS RIGHT HERE ON EARTH
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A
heavenly tourist location enclosed by the snow-clad mountains and the gleaming lakes creates a picturesque landscape on earth which is what defines Kashmir, the heaven on Earth. This place is divided into three regions namely Jammu, Kashmir, and Ladakh which is covered by the mighty ranges of the Great Himalayas and Pir Panjal range. Due to the various picturesque places to visit in Kashmir, it is often referred to as India’s Switzerland, as the place is blessed with the most beautiful scenic views which will make you feel at peace. The state has a long list of places which reflect nature’s beauty at its best and should not be missed by any traveler. Below are the five most mesmerizing places in Kashmir that you can not resist visiting:
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TRAVEL
SRINAGAR - THE INCOMPARABLE BEAUTY
One of the most beautiful and famous places to visit in Kashmir as well as in India is Srinagar, also called the heaven on Earth. From boating to trekking, bird watching to water skiing, Srinagar has all that it takes to bring you closer to nature. Locally this place is known as the mirror to the mountains, Srinagar is the first stopover for every traveler and there is a long list of places to visit in Srinagar, Kashmir. The largest city of Kashmir, this place is enclosed by the green mountains and the main highlight being the Dal Lake which is the gem of the city. This place gives a close outlook to the Kashmiri cuisine and the state’s culture. The Best Time To Visit Srinagar is from June to October, and for snow one must visit Srinagar in December or January. Tourists usually Stay in the boathouse, Visit the Mughal gardens and take the popular shikara ride.
GULMARG - MEADOW OF FLOWERS
Popularly called the ‘Meadow of Flowers’, Gulmarg is a treat to the eyes with its spread of vibrant flowers against snowcapped mountains as backgrounds. Gulmarg is known to be one of the most beautiful places to visit in Kashmir for all the right reasons. This region of Kashmir is also known as the adventurer’s paradise because of its vast options of skiing in the snow while enjoying the views around. The best time to visit Kashmir for snowfall is in the winter season i.e. December-January. The Best Time To Visit Gulmarg is June to October, and for snow December & January would be the best. There are various activities to do in Gulmarg like mountain Biking, trekking, Skiing if you visit in winters and Gondola rides for a panoramic view of the valley.
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SONAMARG - MEADOW OF GOLD Sonmarg is located in the Ganderbal district of Jammu and Kashmir and it means a “meadow of gold”. The valley is home to a variety of peaks like Kolhoi Peak, Amarnath Peak and Sirbal Peak. The place is about 85 km away from Srinagar but the drive is absolutely worth it because beautiful Himalayan peaks surround you while you chase the snowcapped mountains. One should definitely visit the famous tourist spots in Sonamarg like Vishansar Lake, Nilagrad river, Zoji La pass, Thajiwas glacier and white river rafting at the Shutkari bridge.
LEH - THE HEART & SOUL OF THE REGION Leh is one of the best and safe places to visit in Kashmir in the summers. The lofty mountains, the alpine lakes, and the quaint settings make Leh one of the best places to visit. This place is every biker’s dreamland. Clad in the beauty and love of nature, Leh offers breathtaking views, leaving no visitor disappointed. You must explore all the top places to visit in Leh when traveling to
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Kashmir. The Best Time To Visit is April to June, September to October. Most of the tracks are closed after November due to heavy snowfalls. One can do different Things like Trekking and Mountain Biking which will give you a lifetime worth of memories. Leh is famous for its scenes from the Bollywood movie 3 Idiots.
KARGIL - A DISTRICT OF MANY WARS
Kargil is a small town in the Ladakh region, which brings shivers down the spine of the Indian Citizens. This part of Ladakh is a must-visit for every first-time traveler for capturing the undaunted beauty of the place. Kargil is the second largest town in Ladakh after Leh which offers a plethora of options to escape in nature’s lap. Not only does this city bring heart-touching memories but also provides scintillating views. The atmosphere in this city oozes with emotions. The Best Time To Visit is from March to June. There are various Things To Do in Kargil, from Mountaineering in the Nun Mountains to trekking to Suru Valley. One can make visits to Mulbek Gompa, Shergol, Urgyan Dzong and Wakha Rgyal. To reach Kargil, you can take a bus or hire a cab. The beauty of Kashmir and the regions around it is just unbeatable, every person who is fond of traveling has definitely made lifetime experiences in Kashmir, the charm of the place is truly irresistible.
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