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Credit:- Rolex
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Editor’s Note W
omen around us are transforming the world with their dedication and passion towards their dreams, these women have taken up different roles and excelled at all of them with their positive and charismatic energy. The emergence of women entrepreneurs has not only empowered women but has also brought their amazing ideas and values to the global forefront. With various women-owned businesses emerging in different parts of the world, it is time we celebrate and encourage these women who have created a top-notch brand out of their business with absolute grace. Be it startups or well set up businesses, there are a huge number of women entrepreneurs who have performed tremendously well and have destroyed the notion of “only men can excel in the field of business and finance”, these women entrepreneurs have proved that they can conquer the world. In this edition of The Global Hues, we celebrate the inspirational women behind the brand, the women who have innovated and transformed the face of the entrepreneurial world. In this edition, we will focus on the success stories of the women who have built their own empires despite the challenges and obstacles the world threw at them. Hope you have a splendid time reading this issue!
The Global Hues
Editorial@theglobalhues.com
Vol 1 | Issue 10 | July 2021
Publisher: The Global Hues CEO: Himanshu Tyagi Editor-in-chief: Tannishtha Mukherjee Copy Editor: Priyanka Tyagi Editorial Team: Kusum Vats, Aditi Gautam, Anushka Trivedi, Shreya Malakar, Vanshika Dhameja Design Team: Jai Prakash, Himanshi Jain Digital Team: Himanshu Gupta, Amit Sharma ------------------------------------------------Head of Sales & Marketing: Chetan Kaushik Sales Team: Anubha Singh Chauhan, Anushka Gupta, Sanchit Rathi, Shubham Goel Data & Research: Naval Kishore, Kunal Sharma Marketing & PR: Krishiv Kumar PR@theglobalhues.com Advertisement: Mayank Gulati Subscription: Maniraj Reddy subscription@theglobalhues.com HR: Simran Khanna Corporate Office Address: A-204, Third Floor, Vikaspuri, New Delhi-110018 Ph. no. : +91 9871258991 Email: info@theglobalhues.com Cover Price: ₹199/The Global Hues does not accept responsibility for returning unsolicited materials & photographs. All unsolicited material should be accomplished by self-addressed envelope & sufficient postage. All disputes are subject to exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. © 2021 Publisher, Reproduction in whole or a part throughout the world, including image text or anything without written permission from the publisher, is prohibited. All rights reserved.
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Contents
Vol 1 | Issue 10 July 2021
10
COVER STORY
14 NEWS
Around the Globe in 5 Minutes
16
Falguni Nayar The Woman Behind Nykaa
20
Katrina Lake The Woman Behind Stitch Fix
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Lynsi Snyder The Woman Behind In-N-Out Burger
24 Business
Starting With Your Own Brand?
30
Richa Kar
The Woman Behind Zivame
38
Brand Vs Business Can Every Business Become A Brand?
Here’s All You Need To Know!
41 34 26
Identifying your Brand Pillars
Vandana Tolani
Listing INSPIRATIONAL WOMAN BEHIND THE BRAND
The Woman Behind Convanto
Keys To Successful Branding
36 28
Technology
Melanie Perkins
Valuable Tech Skills All Budding Entrepreneurs
The Woman Behind Canva
42
Sara Blakely
The Woman Behind Spanx
Should Know About In 2021
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44
52
58
Vandana Luthra
Vani Kola
Travel
The Woman Behind VLCC
The Woman Behind Kalaari Capital
Assam
Unveiling The Hidden Charm of North East!
46
54
Business
Lifestyle
All You Need To Know About
Entrepreneurial Skills To Build Your Way To A Successful Brand
Top 5 Luxury Handbag Brands That Are Worth Investing In!
48
56
Technology
Health
Preventing Controversies
How To Assess The Cultural Dimension of Your Brand
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5 Easy Yoga Poses
That Will Give You A Break From That Office Stress
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INSPIRATIONAL WOMAN BEHIND THE BRAND
WHITNEY WOLFE HERD FOUNDER & CEO BUMBLE
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Whitney Wolfe Herd The Woman Behind
“When women fight for a higher salary, they can often feel guilty. When men fight for more pay, they feel empowered. I’ve always wanted to encourage women to go after the money they deserve.” -Whitney Wolfe Herd (Founder & CEO, Bumble)
WHITNEY’S RISE TO THE BILLIONAIRE CLUB
A company serving women and led by women has made its 31-year-old female
founder a billionaire. Whitney’s rise to membership in the billionaires’ club has been a fascinating one. Before starting with Bumble, she was one of the members of the founding team at Tinder but after tensions with other executives - one of whom she had been dating - she left. Sometime later, Whitney registered a sexual harassment case. The parent company of Tinder, Match Group Inc, denied the claims but paid around $1m to settle the dispute. As a result of the case, she experienced a lot of online abuse, leading her to delete her Twitter account because of the hate she faced. Whitney used her personal experience to build her application, Bumble. Bumble is all about putting women in control and giving women a lead in the dating world. Bumble is different from other dating apps as it centers around women as only they can make the first move.
“
THE IMPORTANCE OF A WOMAN MAKING THE FIRST MOVE IS NOT EXCLUSIVE TO THE WORLD OF DATING, ROMANCE, OR LOVE, HERD SAYS.
“
A
woman of power empowers other women, one of such women is Whitney Wolfe Herd, an American entrepreneur who is the founder and CEO of the famous dating app, Bumble. Whitney has joined Forbes list of the super-rich. Whitney, 31 is now the world’s youngest self-made female billionaire after she took Bumble public in February. The net worth of the woman behind the dating giant, Bumble is 130 Crores USD as of 2021. She rang the Nasdaq bell, opening of a security exchange trading market with her 18-month-old baby son on her hip. In her speech, Whitney expressed that she wanted to make the internet “a kinder, more accountable place”.
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INSPIRATIONAL WOMAN BEHIND THE BRAND The main and significant focus of her app is that only women can initiate a conversation in heterosexual matches. It sounds like a simple idea but one that makes a world of difference to those on the dating scene who have been bombarded with unwanted and unsolicited messages from men. Whitney founded Bumble with the assistance of an early investor Russian billionaire Andrey Adreev, who also has a stake in Badoo (a dating social network), both of which he sold in November 2019. Herd owns an 11.6% stake in Bumble, resulting in an estimated net worth of $1.3bn. She also heads Badoo which is owned by Bumble Inc. Badoo and Bumble have a combined 40 million users and 2.4 million of whom pay for a subscription. Bumble could generate $376.6 million of revenue in the first nine months of 2020. In the same time period in 2019, it brought in revenue of
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$362.6 million and calculated a net profit of $68.6 million. Whitney Wolfe Herd grew up in Utah and in an interview, after Bumble went public, she spoke openly about the abusive relationship she was in as a teenager, and how it “stripped her down to nothing” while also “informing her understanding of what was wrong with gender dynamics”.
TURNING HER VISION INTO A BILLION-DOLLAR BRAND
Whitney expressed that she felt surreal when she became the youngest woman ever to take a company public, two hours after Bumble’s soaring stock price made her a billionaire, she became one of the top female CEOs in tech. To be very precise she created one of the largest dating apps in the world despite facing humiliation from media all around the world, a woman’s success is always doubted and questioned, people try to connect her worth with her past experiences. She was also disturbed by the way her story was being told. Her success at Bumble, known for being the dating app where women “make the first move,” had now made her the Kill Bill or villain of the tech world. People regarded it as a place where women sought vengeance or tried to gain control and dominance. The media and everyone around was
more focused on her experience years ago as a co-founder at the dating app Tinder, where Wolfe Herd was allegedly harassed by an executive who was also her boyfriend, got dumped and expelled from the company, and went on to sue for sexual harassment. On the day she was supposed to be talking about how she built her empire and celebrating it, Wolfe Herd found herself describing the men she had endured before building it.
WHITNEY’S IDEA AND CONTRIBUTION
Whitney started the ‘female-first’ dating app in 2014 after leaving the executive role at Tinder, which she sued for sexual harassment. In her allegations, she made it clear that her former boss and also her boyfriend Justin Mateen had threatened to strip her of her title of being the co-founder of Tinder because of their personal disputes. The company debunked these allegations and the matter was later settled. Coming on to the statistics, there are about 559 companies that have gone public in the US over the past 12 months, only two, aside from Bumble, were founded by women. These numbers clearly indicate that women are largely being left behind in what’s likely the
fastest wealth-creation boom in history. The team of Bumble and investors described this growth as a huge win, they believe that Whitney saw an opportunity that wasn’t being addressed for women, and with her expertise, she has made this into a gold mine, not just for her and her team but for her investors as well. Whitney’s experience was formative. She initially wanted to start with a femaleonly social network for women to send each other compliments but ended up focusing on match-making on the advice of Russian tech billionaire Andrey Andreev, the founder of dating app Badoo, which clearly worked out for her betterment. Women in the startup world are hugely confident about a rising tide. Whitney’s success will help further the case for investing in businesses that cater to a female audience or that are founded by women. Her journey of building an impactful brand out of her vision of making women’s voices heard is all a result of her dedication and growing stronger with her past experiences.
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Around the Globe NEWS
AFRICA
EUROPE
Citibank Nigeria Limited and international non-profit organization TechnoServe, announced the launch of Micro, Small, and Medium Enterprise Survival and recovery program to develop resilience and sustain growth. This program is initiated in support of entrepreneurs in Lagos who have been impacted by the pandemic.
Telecommunications company Ethio Telecom reports a 22% jump in subscribers to 56.2 million. “Our total subscribers reached 56.2 Million achieving 108% of the subscriber base target and an increase of 22% from June 2020 landing,” said Firehiwot Tamiru, the CEO of the company.
Britain and other countries drawing up legislation to regulate online content- must avoid overly broad definitions and over-reliance on algorithms that might curb free speech, United Nations officials warned recently. “Virtually every country that has adopted laws relating to online content has jeopardized human rights in doing so,” said Peggy Hicks, a senior official at the U.N. human rights office.
British pharmaceutical company GlaxoSmithKline plans to set up a new life sciences campus within its R & D facility in Stevenage, England, raising up to 400 million pounds by selling some land at the facility.
An Anglo-South African international banking and wealth management group Investec launched its first day-to-day business banking account, in a push to American attract more than 100,000 mid-sized sportswear South African firms. company Nike lost European Union agrees to establish a military training mission in Mozambique to help the government in addressing the growing insurgency in the province of Cabo Delgado. The mission aims at training and supporting the Mozambican Armed Forces to fight the insurgents.
AUSTRALIA
Sydney Airport Holdings rejected a $17 billion buyout proposal from a group of infrastructure funds, the biggest of a frenzy of Australian deals fuelled by recordlow interest rates. Record-low rates of interest have prompted pension funds and their funding managers to chase bigger yields, resulting in current asset purchases from Telstra Corp and Qube Holdings.
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the fight against the European Union probe into the Dutch tax deal, as Europe’s second-highest court backed an EU investigation opened two years ago.
ASIA
in Minutes
OTT platform Netflix plans to open its first shop in Tokyo in the first half of 2022, said a senior official of the US firm’s Japanese arm recently. Netflix aims to accelerate efforts to “merge the virtual world of the internet with the real world” in a rare physical store setting. Samsung Electronics considers another Texas location in W illiamson County for $17 billion US chip factory. Samsung also reiterated that it is also looking at alternative sites in the United States including Arizona and New York and also South Korea.
AMERICA
China’s Central Bank plans to explore cross-border payments in digital yuan and is willing to discuss setting global standards for digital fiat currency to jointly develop the international monetary system.
Russia faces huge losses from the worldwide drive towards renewable energy and a corresponding drop in the demand for fossil fuels, said Finance minister Anton Siluanov recently. He further said, the growing proportion of renewables in the global energy market, along with carbon pricing policies, might result in “radical shifts in the global energy balance”.
Google expands cloud infrastructure in India with the second cluster of data centers in and around capital city New Delhi to meet the increasing demand of customers in a key growth market. “We have seen enormous growth in demand for Google cloud services in India so expanding our footprint in a new cloud region gives us the ability to offer more capacity for growth over many years,” said Thomas Kurian, CEO at Google Cloud.
Greenland ends its unsuccessful 50-year ambition to become an oil-producing nation. It announced that it would suspend the strategy of searching for oil and would stop granting exploration licenses.
Technology company Intel corporation is in talks to buy semiconductor manufacturer GlobalFoundries Inc for about $30 billion, according to a report by Wall Street Journal. Talks come after a semiconductor shortage is hobbling industries all around the globe.
Apple deploys $1 billion for affordable housing initiatives across California. The company’s financial commitment has already helped thousands of people in the state become homeowners for the first time.
Social network companies Facebook and Instagram plan to invest over $1 billion in content creators through the end of 2022 in a fight for top talent announced in a week when TikTok became the first rival mobile application to hit 3 billion global downloads.
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INSPIRATIONAL WOMAN BEHIND THE BRAND
Falguni Nayar The Woman Behind “I wanted to stand for those women who want to be beautiful for themselves, not for men or other women.”
-Falguni Nayar (Founder & CEO, Nykaa)
W
e have always appreciated a person building a brand or business at a young age, it is considered to be phenomenal but we often forget that age is just a number and it is never too late to do something that you have always wanted to do. The best part about following your passion is that there is no age bar involved, where talent and dedication are the two enlightening factors. A true and firm example of this is Falguni Nayar, founder, and CEO of the multibrand splendor retailer Nykaa. Falguni Nayar, the former investment banker turned entrepreneur needs no introduction, she has become a household name now and people know her for her dedication. After getting married and having kids one would think what more is left in life, but for Falguni Nayar her journey had just begun, her e-commerce portal Nykaa has taken the beauty industry by storm and is growing every minute, for Falguni her journey has just begun and she believes that she has so much to learn from life. She is an example of the reality that females can overcome any obstacle with the proper training, inspiration, and aid. Falguni has constructed an empire that started with a humble beginning, however, now stands tall at 200 crores! Isn’t this what we call phenomenal? It is truly difficult for a person to leave their job at 50 and then assume about
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beginning an enterprise right from scratch. If it would have been easy, there would now not have been extraordinary tales like Falguni Nayar’s who bid adieu to her well-established career, solely to provide a start to her entrepreneurship dream, Nykaa. Falguni Nayar is an exceptional influence for all the women who are always ready to face challenges and rise up above all. She always believed in herself as an aspiring entrepreneur, and
her knowledge regarding the industry demanded outstanding effort and a strategic mind. The most important element is that she knew the value of a superfluous service and thus she began with taking care of the clients’ orders personally at some point in time. As she quotes - it is necessary to come to be treasured by society, is a truly warranted acknowledgment.
HER JOURNEY TOWARDS SUCCESS
An IIM Ahmedabad alumnus, Falguni worked as a venture investor and merchant with Kotak Mahindra Group for around 20 years. After working for the group’s global operations in the US and UK, she headed the institutional equities division. After completing her graduation from IIM, Ahmedabad, Falguni Nayar spent about 19 years working as a funding banker with the Kotak Mahindra group. Years later in 2005, she took over as the Managing Director of the funding banking enterprise which she spearheaded the firm. In the 12 months of 2012, she was determined to take the huge jump of faith and embark on an entrepreneurial journey. She was once rapid to figure that splendor was once an untapped market in India and was once on the way to experiencing an explosion. Falguni Nayar started with Nykaa in 2012. It was once launched as an eCommerce portal curating a varied collection of splendor, beauty, haircare, fashion, and health products. The company named Nykaa was derived from the Sanskrit phrase nayaka, which means ‘one in the spotlight’. This desire to leave a fruitful profession and get into the world of entrepreneurship was motivated by two main factors: her love for makeup and secondly, her curiosity to discover the online advertising platform which she thought to have a lot of potential. She once claimed that “People think I was once crazy”. She located the on-line market and its expansion in India. The
splendor section’s preference got here both from her love for make-up and the viable online market ready for any individual to come up with such a platform. She began feeling assured and empowered at being guided through the proper way of the use of splendor merchandise and being informed, which are the proper merchandise to be used. She obtained this journey at multi-brand splendor shops like Sephora, and Falguni, despite of now not being a normal purchaser of beauty products, felt interested to purchase those well worth thousands of bucks owing to the proper guidance. She felt the want to replicate this in India. She drew motivation from entrepreneurial giants like Ronnie Screwvala of UTV and Ajay Bijli of PVR Cinemas regarding her business activity. Their belief in self and readiness to take dangers in lifestyles stimulated her a lot. “Plus, I am a Gujarati,” Falguni stated in an interview. While her dream to be an entrepreneur was always there on the back of her head, Nykaa came about when Falguni Nayar had some spare time on her hands after her youngsters (twins Anchit and Adwaita) left for their research to the US. “I’m an adventurer,” she says. “I was once in no way a true swimmer however, I would usually be the first to leap in. The thought, what if I break a leg? doesn’t show up in me,” she added. She additionally wanted the girls of India to experience empowerment. According to the reports of Nykaa.com, the corporation has saved more than 1500 Genuine companies and granted free shipping. Falguni claimed that Nykaa
has emerged as India’s largest omnichannel beauty vacation spot in a very short time with more than thousands of comfy clients throughout the county.
REASON BEHIND THE GROWTH OF NYKAA
Nykaa has been the answer to a question prominent in both men’s and women’s lives. “Where can we find the best deals for beauty and Skincare?” While beauty is subjective and personal, the right lipstick shade for women and the right fragrance for men can make both happy. Despite the dangers of the pandemic still on the loose, the lockdown has seen this brand getting bigger and better with every passing day. Nykaa started as an e-commerce company in 2012, shattered various boundaries and obstacles as it reached new heights. Started solely with an e-commerce platform selling multibody care and beauty products, Nykaa currently has retail stores throughout the metropolitan cities across India. The brand is known to have most of your products at one place with products ranging from affordable to luxury with regard to the budget of all. Strong women like Falguni Nayar have become an inspiration for all women who want to follow their passion, stories like these motivate us to go after what our heart believes in.
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INSPIRATIONAL WOMAN BEHIND THE BRAND
Katrina Lake The Woman Behind “There just aren’t enough great examples of different types of people that are at the top. I feel a lot of responsibility in making sure that others can see themselves there, and not just a lot of men in suits.” -Katrina Lake (Founder & CEO, Stitch Fix)
K
atrina Lake is the founder and CEO of Stitch Fix, one of the leading online personal styling services that curate stylish suitable clothing for clients based on their choices in the United States and the United Kingdom—more than 4.1 million of them. When Katrina Lake came with her toddler to the NASDAQ bell ringing in 2017, she reinvented the stereotypical CEO image created by society, something she’s been doing amazingly for her entire career. Instead of following the mainstream shopping pattern, StitchFix uses algorithms and the advice of expert stylists to pick out a box of clothes for you. Then you can try them on in the comfort of your own home, purchase the clothes you want to keep and return the rest at your convenience. Lake founded the company in 2011 when she was 28; in 2018 Stitch Fix made a whopping $1.2 billion, earning Lake a place on Forbes’s list of America’s Richest Self-Made Women. Katrina Lake resides in San Francisco along with her husband and two children. The idea came into her mind when she was in her Cambridge, Massachusetts, apartment in 2011, and six years later, at age 34, she became the youngest woman to take a company public. Financial success is, clearly, key for the success of any company, but for Lake,
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running a lucrative business also means being a change-making leader. Diversity within her team and meaningful mentorship are the biggest leadership goals Katrina Lake aims at. Lake will transition from CEO to the role of executive chairperson of the board in August 2021, a seat change that will keep her close to her brand Stitch Fix and will also allow her to focus on the new passion project: Elevate. Stitch Fix does not just aim at earning more and more
profits, Stitch Fix grant and mentorship programs uplift Black, Indigenous, and people of color (BIPOC) entrepreneurs with a $25,000 cash grant along with advisory support provided by the Stitch Fix team. The eight-month mentorship program already has six designers who were selected and their collections will be launched soon. Lake had a mission to create a more diverse retail landscape by which she
has driven a change in the apparel industry. She is talked about a lot on how she creates a strong impact, deals with rejection, and takes a hard pass on investors making deals over beers in a hot tub.
ABOUT HER BRAND - STITCH FIX
The business model of Stitch Fix is very simple and unique: the company sends you clothing and accessories they think you’ll like; you keep the items you want and send the others back. Stitch Fix utilizes data science to provide personalization at scale, cutting across traditional brick-and-mortar and e-commerce retail experiences. To have an expert stylist do the shopping for them and the convenience and simplicity offered by the service of Stitch Fix is what is appreciated the most by customers. The largest challenge faced by the brand is making something seem simple and convenient to consumers while working profitably and at scale which is extensive. The fashion retail industry in today’s times is crowded, fickle, and rapidly changing which makes it difficult for brands to sustain. There are various other apparel retailers in the industry that try hard to differentiate themselves from others by offering the lowest price or the fastest shipping; Stitch fix has made their brand to be unique for the customers through personalization. Each Fix shipment refers to a box containing five clothing and accessory items the company chooses just for you. The choices that are made are based on information that is received from the customer and millions of others —first in a detailed questionnaire that they fill out when they sign up, and then in the feedback that customers provide after each shipment. Stitch Fix made sales of about $730 million worth of clothing in 2016 and about $977 million worth in the year 2017. One hundred percent of the revenue results of Stitch Fix are provided from the recommendations, which are the core of our business. Stitch Fix has more than 2 million active clients in the United States and carries more than 700 brands. In an interview, Stitch Fix explained their agenda, “We’re not upselling you belts that match that blouse you just added to your cart or touting a certain brand because you’ve bought it before or using browsing
patterns to intuit that you might be shopping for a little black dress—all activities that have low conversion rates. Instead, we make unique and personal selections by combining data and machine learning with expert human judgment.”
strategic education. Lake was well aware of the fact that she wanted to work at “the apparel retailer of the future” and took all the necessary steps she needed to get there — ultimately creating that retailer herself.
OBSTACLES AND CHALLENGES
Stitch Fix, a subscription service through which customers receive boxes of clothing chosen by stylists particularly for them and pay for what they like while returning what they don’t, completely and truly represents the future of retail: It integrates data science, artificial intelligence, and human stylists for a business built around personalization. “How are people going to buy jeans 20 years from now?” Lake questioned herself early in her career. “I don’t think it’s going to be spending a half-day wandering around a bunch of stores at a mall. I don’t think it’s going to be sifting through a million pairs of jeans using filtering, sorting, ratings, and reviews in a traditional e-commerce setting.” Various things point to personalization being an overarching theme in retail for years to come, and Stitch Fix appears to be a few steps ahead of the game and also makes the brand innovative.
Tech has always been a very male-dominated industry. The recent statistics show that women own only a mere 5 percent of startups and hold only 11 percent of executive positions at Silicon Valley companies. Fashion has distressingly very few female CEOs. Katrina Lake has definitely fought well against the many obstacles she faced along the way but her success with Stitch Fix, as she tells it, was simply the result of intelligence, hard work, product/market fit, and also because of the right career moves and
Katrina Lake has owned the field that people generally think is ‘male dominated’, she has become an inspiration for all women who think they can’t do it because this is what society makes them believe, Katrina’s story is all about believing in oneself.
Talking about the various fashion tech startups and e-commerce companies that have flooded the retail landscape in the past eight years or so, the personal styling service Stitch Fix has stood out as one of the fastest-growing and the first to go public startups, with a $120 million initial public offering in the recent year. The IPO could receive a huge lot of attention and coverage from the media across industries with journalists and analysts not only pointing to it as a potential model for other rapidly-growing fashion startups like Warby Parker but also mainly because of the dedication and hard work of the founder of the CEO Katrina Lake and also because it was ‘surprising’ because of her gender. Many stories have mentioned how hers was the only female-led tech IPO of 2017.
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INSPIRATIONAL WOMAN BEHIND THE BRAND
Lynsi Snyder The Woman Behind “I felt a deep call to make sure that I preserve those things that [my family] would want. That we didn’t ever look to the left and the right to see what everyone else is doing, cut corners or change things drastically or compromise. I really wanted to make sure that we stayed true to what we started with. That required me to become a protector. A guardian.” -Lynsi Snyder (CEO, In-N-Out)
T
he CEO of the popular burger chain, In-N-Out has lately become one of the most popular names in the global food industry, she has literally taken over the world of fast food companies and has received a lot of appreciation. The business was started by Lynsi’s grandparents but Snyder took it towards global domination and transformed the business into a billion-dollar business that is spread around over 500 locations in the world. Undoubtedly, In-N-Out became the most successful fast-food chain which made Lynsi the world’s youngest female billionaire in the year 2012. Success did not come easy to Snyder who had to deal with a lot of challenges at a young age, her parents got separated when she was just 12, Synder also had to fight substance abuse at a young age. In her struggle of battling alcohol and marijuana overdose, Lynsi also had two marriages by the age of 22 with the first marriage ending only after three years. Snyder would divorce her second husband after seven years of their marriage but her second marriage gave Snyder her first two children. When Snyder felt that she had no support at all, life struck her with another moment of grief as her father died in 1999 due to an accidental drug overdose. With so many obstacles in her ’20s, she took the only opportunity that came her way and
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she turned into a major success! She was provided the opportunity to work for her family business and Lynsi put her heart and soul into it and eventually thrived. Lynsi started with her In-N-Out Burger career playing the role of a line cook in the restaurant’s Redding, California location alternating between kitchen and cashier work. Lynsi’s grandparents, Harry Snyder and Esther Snyder in 1948 with her father Harry Guy Snyder had founded In-N-Out Burger and her
grandparents were also managing the business before his untimely death; so now we know where she got her fighter spirit from! Lynsi moved to the In-N-Out Burger’s headquarters in Baldwin Park during her first marriage to take up a job at the company’s corporate merchandising department. Lynsi got to know about the different departments and familiarized herself with the operations under
the mentorship of her grandmother. At the time, In-N-Out burger locations had grown to quite 200 locations around the United States, particularly within the West Coast. “I don’t see us stretched across the whole U.S. I don’t see us in every state. Take Texas—draw a lineup and just stick to the left. That’s in my lifetime,” Snyder stated. “I like that we’re sought after when someone’s coming into town. I like that we’re unique. That we’re not on every corner. You put us in every state and it takes away some of its luster.” - Snyder on the expansion of In-N-Out.
HER JOURNEY TOWARDS BECOMING A BILLIONAIRE
Snyder was offered to be the company’s 6th president in the year 2010, taking over the role from her brother-in-law Mark Taylor who was designated as the chief operating officer. In the duration of her role as the president, the company was generating $500 million in annual revenue. The number was predicted to grow even further as In-N-Out Burger continued to expand in the country. On being appointed as the president, Snyder inherited her father’s share of the company that was leading her to be the 50% majority owner of In-N-Out Burger. As Snyder inherited her father’s wealth and also with the burger chain’s fast growth, this made her a billionaire in less than two years after she took charge of the company. Bloomberg Billionaires Index noted Snyder as the youngest female billionaire in the year 2012 after her restaurant estimated a valuation of $1.1 billion. Lynsi Snyder’s net worth as of March 2021 is $3.6 billion. After making so much progress, Snyder became the sole owner of the family business in 2017 after she inherited the estate of her grandmother (who was earlier In-N-Out’s president) who passed away in 2006. Currently, Lynsi is in complete charge of the business together with an executive committee and she has mentioned this numerous times that she has no plans to sell and transfer company ownership to other people even if it was to her children. Maintaining it as a family-owned business and as the third generation of Snyder’s running In-N-Out Burger, her family values and essence have been the main reason why it has remained successful for seven decades. Every
company expands at some point or the other with hundreds of locations locally and abroad, the company believes in running all of its stores under one roof and has strictly maintained a “no franchise” policy which has worked out for the company. The company has also maintained its image as a private company despite numerous calls and questions raised for it to go public. All the In-N-Out recipes, including the bestselling “Double Double” (two beef patties of two oz. each and two slices of cheese) and “Animal Style” (two beef patties, mustard, and onions) burgers have remained to be made with the same style for years. Talking about her motivation and plans, Snyder has expressed her views, “It’s not about the money for us. Unless God sends a lightning bolt down and changes my heart miraculously, I would not ever sell.”
In-N-Out truly is not just about the money as Snyder also runs the In-N-Out Burger Foundation the aim of which is to support children who have faced abuse and neglect. Lynsi has also helped with the Healing Hearts & Nations (HHN) which is a non-profit organization that guides leaders to provide counseling to the underprivileged communities of Africa and India. Despite facing a huge load of struggles, Lynsi has never given up hope and has always believed in herself, she has given herself second chances as she knew that she was onto something much bigger in life, which she has clearly proved with In-N-Out. Lynsi’s journey is all about gathering up the courage and not just fighting all the battles in life but also winning them.
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BUSINESS
STARTING WITH YOUR OWN BRAND? HERE’S ALL YOU NEED TO KNOW!
There are a lot of thoughts that enter your mind when thinking about starting your own brand, there is so much to do and it is important to develop a plan, don’t worry, we have got you covered! Below is a guide to build your own brand using some simple steps.
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here is so much that we hear about “building a brand”, “brand recognition” and other terms; all of us like to discuss which clothing brand is our favorite or which brand of hair care products we prefer, but have we ever pondered about what branding actually is? There is so much that goes into building a brand, fundamentally, a “brand” is not really a concrete thing or even a collection of things. A brand is not a logo, or a mascot, or a spokesperson. A brand is not a website. A brand is a feeling. It is the feeling that our customers or potential customers have about the sum of their interactions with our business. The term “brand” in the wider culture can more or less be thought of as self-representation. That’s true for businesses too but the concept of brand identity in business refers to something
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slightly more complicated, and the fate of much more than one person hinges on the quality of the branding. Other than just your name and logo, your brand is what people say about you when you’re not in the room. It lives as a concept in the hearts and minds of your customers. That doesn’t mean it’s not under your control, because you can and will shape that brand with your actions, your messaging, your communication, how you interact and communicate with your customers, and so on. But for your efforts to be successful you need a plan and that’s what we call a Brand Strategy. We recognize the importance of brand identity and know that if our brand is recognizable and represents us accurately, this will lead to sales, which may translate to further recognition, which will lead to even more sales. But achieving this is harder than it sounds. The brand’s visual elements which the
audience sees are only half of the story. Less tangible assets such as corporate culture, how the executive team functions, and also how employees conduct themselves are all part of a brand’s DNA. KEYS TO BUILD A SUCCESSFUL BRAND - ‘ALL ABOUT ‘BRANDING’ Most brands fail at what they mean to represent or accomplish, and this is due to clueless many small business executives and entrepreneurs are about what branding is. Most people think of branding as only “the logo,” but a logo is just the beginning of a brand’s visual aspect (that also includes the website, marketing materials, and ad copy — which in turn includes taglines, marketing/PR/sales copy, and advertisements). It is crucial to have a vision and a plan to build your brand once you have started with it, below are some ways to build a successful brand. BE UNIQUE AND INNOVATIVE - It is very important to stand out from the crowd and research who your target audience is. What are your top competitors doing in terms of their site look and how are they expressing themselves? Find some core commonalities, and simultaneously prepare to identify where you can innovate and differentiate. DEVELOP A COMPANY VISION AND CULTURE - Remember that the first and foremost thing you need to realize is that your brand is your priority, you have to respect it and build some core values so that your audience and clients also see it as their priority. All your hiring and your onboarding processes should be conducted keeping this culture in mind. BE CONSISTENT AND PATIENT WITH YOUR BRAND - Take care of your brand like you would take care of a baby, everything from PR to advertising should be managed carefully and take on every outreach initiative with care. Do not lose hope when you don’t see immediate results, learn to be consistent and patient with time. PUT PEOPLE FIRST - To begin with, you need to understand that your brand is more than a company, it takes time and effort to build a brand; People do business with people. A strong CEO brand, executive brand, or personal brand helps build a positive reputation and prestige overall. Nearly everyone prefers working with businesses that are people-oriented and actually care about their customers. It might be through embodying a people-first attitude in all that you and your employees do. ARE ‘BRAND IDENTITY’ AND ‘BRANDING’ THE SAME? Branding is the strategy you use to reflect on and shape how you want people to interact with your company. It’s how you want them to feel and the messaging you want to communicate to them. These concepts dictate the strategy for your identity. Identity is the tangible look of the brand based on the strategies or plans you created at the foundation of your brand. It’s how you want to visually communicate. It includes things like logo, colors, monograms, typefaces, slogans, and taglines. A well-thought robust branding strategy will guide your business decisions, keep the team on the same page, help you be coherent and consistent, and most importantly, it will help you align with the objective or vision you hold.
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IDENTIFYING YOUR BRAND PILLARS KEYS TO SUCCESSFUL BRANDING PURPOSE - Before you started with your brand, you must have had something about how the brand will serve a purpose, the most important thing about your brand is what purpose it serves and how it will be beneficial to the people. Your brand purpose is the meaningful reason behind why your brand exists. To derive your purpose, you need to look at who you serve. Your business solves a problem for someone. Whether that problem is hunger, thirst, a flat tire, the need to get from point A to B, or a lack of experience in a particular field, you provide a solution to a problem your ideal customer needs or wants, to solve. VISION - Your vision is where you see your brand in 10 years, Your vision is where you plan your business to be in the future in the longer run. Thinking about where you want your company to be is a prominent part of brand creation. It is about projecting your brand into the future and painting a picture of your future brand. When you go back to the brand purpose and realize that your brand is about impacting other people’s lives, you will be a little more ambitious about the future. For example, Microsoft’s vision was to put “A computer on every desktop in every home”. This vision was great enough to inspire a movement without being too big for the leadership team to buy into it. MISSION - The mission of your brand revolves around both the vision and the purpose it serves. It is a strong commitment to delivering to people what they expect. Brands on a committed mission aligned with their purpose and vision set the tone for a strong working culture. Those who come to work every day and feel like they are part of something bigger than themselves have meaning in the work that they do, which instills happiness. Brands boasting happy people radiate this through their interactions and become known as much for their attitude as the solution they offer. VALUES - To define in simple terms, values are the morals that you follow and display in the working of the brand. Brand values are the rules of engagement and the moral compass for the way you do business. If your mission sets in place your overarching commitment in achieving your vision for the future, then your values are the behavioral commitments in your day-to-day activities. Communication is the key to ensure that there is a collective underlying message in every conversation you make with your clients. People that know us, know what our core values are not because we tell them but because of our actions and behaviors over time. The same is true with brands. It is common practice today to list your core values on a dedicated page of your website, but without the actions to go along with the words, they are little more than marketing.
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POSITION - This refers to the place that your brand occupies in the market or the position of your brand that comes down to your audience, competition, and differentiators. Your competition is likely to be already serving your intended audience so understanding their appeal, as well as their strengths and weaknesses, allows you to uncover opportunities. Differentiators are why your audience will remember you. What is it that makes you different from your competition? Why should your audience choose you? Even if on paper, your competition is towering over you in terms of capabilities, you can always find something that sets you apart and makes you memorable. PERSONALITY - Your brand personality is who your audience is and how you present what appeals to them, along with the position you want to take in the market. Your audience wants to see themselves, or the best version of themselves, in your brand so when a brand portrays the personality of their audiences’ aspirations, they resonate on a powerful level. CORE MESSAGE - Your core message must be built around the thing that makes you unique from other brands, your core message is underlying and should be incorporated into all forms of communication. You can craft a concise and memorable tagline from this but the core message itself can be up to two sentences. BRAND IDENTITY PLANNING - Your brand identity system is basically how you plan to present a set of visuals to form the look and feel of your brand. A brand identity system includes Primary Logo, Secondary Logo, Lockup Variations, Colour Palette. Typography, Image Style, Graphics Library, Brand Style Guide.
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INSPIRATIONAL WOMAN BEHIND THE BRAND
Melanie Perkins The Woman Behind “We could go the easy route, or we can go the route that is terrifying, and it’s the terrifying route that usually pays off in the end,” -Melanie Perkins (Co-Founder & CEO, Canva)
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s Co-Founder and CEO of online design platform Canva, Melanie Perkins leads one of Australia’s fastest-growing start-ups that now caters to over 15 million users a month across 190 countries. It is one thing to build a strong platform and it’s quite another to build one that competes with tech titans like Microsoft and Adobe. But that’s exactly what Australian entrepreneur Melanie Perkins did when she made a design product to rival the tech giants. “Our goal was to take the entire design ecosystem, integrate it into one page, and then make it accessible to the whole world,” said Perkins. Perkins is a 32-year-old Co-Founder and CEO of Canva, a free-to-use, online design platform. The young founder started the company in Australia in 2013 in a bid to make design accessible to all — be it for logos, business cards, or presentations. Within five years, she made headlines as one of tech’s youngest female CEOs, at just 30. Two years on, this Sydney-headquartered company is now worth $3.2 billion, giving Perkins and her co-founder and now-fiance, Cliff Obrecht, an estimated personal fortune of $900 million. And to sum it all, it all started with a high school yearbook business. Perkins got the idea to start up with this at just the age of 19, at that time, Perkins was studying at a university in Perth along with Obrecht.
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Both Perkins and Obrecht had very few resources and little knowledge and background of how a business functions, to test out their idea, the couple started small and created an online school yearbook design business, Fusion Books. Much has been made of Melanie’s youth and gender but that’s something she dismisses easily. “I think there’s probably a lot of emphasis on things that I don’t give a lot of consideration to.”
Melanie thinks that dealing with people’s views and misconceptions is just one of the challenges she has faced during her career, but time has taught her that the challenges don’t get harder, “they’re just different.” “Starting the first company, handing over the cheque – which was everything that we’d ever saved and more… I knew that it was the start of a new chapter because it meant that we had to figure
out how to pay that back. Along the way, there have been some forks in the road where we could go the easy route, or we can go the route that is terrifying, and it’s the terrifying route that usually pays off in the end.” - Melanie Perkins
MELANIE’S VISION AND JOURNEY TOWARDS BUILDING CANVA
The shaping and development of Canva began when Perkins was at the University of Western Australia. At only 19, she used to teach students how to use a design software. It was then when she realized how much time it took for them “to feel remotely confident while designing something basic.” The idea behind Canva was to make the future of design simpler. Along with her partner, Cliff Obrecht, Perkins decided to work out the idea by launching Fusion Books. “It was the idea of Canva, but for the very niche market of high school yearbooks in Australia,” she says. Securing funding, however, was a big challenge. It took her three years from her first conversation with an investor to get her first cheque. “I even woke up at 4 am to catch the train to Silicon Valley for a breakfast meeting. I heard the words ‘no’ or ‘not yet’ many, many times but whenever I did, I listened to their questions and made our pitch deck stronger,” she says. Melanie’s story is more remarkable when we consider that she came up with her ‘future of publishing’ idea while attending university without holding
any business experience or contacts in the VC world in the past. 10 years ago, a 22-year-old Perkins flew from her home in Perth, Australia, to the Silicon Valley in the US to pitch her idea to Bill Tai, the popular technology investor. At first, he didn’t pay much attention to the college dropout, but introduced her to other investors, engineers and developers. Ultimately, he himself invested in Canva. Currently, Canva, an online design start-up that allows anyone to design everything from greeting cards, PowerPoint presentations to posters, and calendars to websites, almost everyone around us know about it, with people in 190 countries using the platform that offers services in over 100 languages. In May, Canva completed a fresh $70 million funding round, valuing the company at $2.5 billion. The funding came mainly from two new investors, General Catalyst and Bond, with the latter being a brand new fund created by prominent investor and analyst Mary Meeker. Among its existing investors are Felicis Capital and Blackbird Ventures. Canva had also made another big announcement- it had acquired free stock photography companies Pexels and Pixabay for an undisclosed sum which caused quite a stir in the tech world.
ALL ABOUT BUILDING A UNICORN
startup) have made her work harder towards her goal. “Being a female entrepreneur in a male-dominated world can be difficult, but one must always stay focussed to one’s vision. If I was to think that being female was the reason I was rejected from an investor, it would have been very disempowering as it’s obviously something that I can’t change. I have always preferred to pour my energy, time, and creativity into things that I can change. When I was rejected, I worked on refining my strategy and improving my pitch deck — things that I can influence.” And when talking about her success strategy Melanie believes that the stories we hear from the community, such as the lady who was able to locate her birth mother using a Canva design, a sheriff in the US creating Wanted posters to help catch criminals on the run, and plenty of small businesses who have boosted their sales through beautiful marketing graphics—that’s what makes all of the efforts she puts in to be worth it. Melanie is an idol for all budding women entrepreneurs who believe in themselves and their work. Hard work pays off eventually, it definitely takes time, persistence, and patience but journey’s like that of Melanie give all of us the motivation and hope we need.
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INSPIRATIONAL WOMAN BEHIND THE BRAND
Richa Kar The Woman Behind “I guess conviction in one’s belief is the greatest driver. If you are strong, focused, and passionate about what you want to do, everything falls in place. Being able to fulfill a certain need is most gratifying. It’s gratifying but it’s never easy.” -Richa Kar (Co-Founder, Zivame)
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n the settings of the conventional Indian Society, girls are doubted and in many homes, they do not have the freedom to do something beyond their study, however, there are some exceptionally strong women who are fighting to possess freedom and to achieve their dreams. Below is the journey of one such Women Entrepreneur– Richa Kar, the owner of a popular Indian online lingerie brand Zivame. The entrepreneurial journey of Richa Kar has been a tough ride from the very beginning as her parents did not support her and opposed her idea. Richa’s mother was embarrassed about her idea of selling lingerie as she was scared of what the other people will say and their judgments when she will tell them about her daughter’s profession. While Richa was hoping that her father would support her, the father of Richa Kar didn’t get the concept of selling lingerie online, so no support was provided from his end also. However, the only thing that remained rock solid was Richa’s determination towards her goal, and by her hard work and determination, she built the company Zivame worth more than Rs. 681 Cr. The company had raised $9 million from various big names in the industry like IDG Ventures India, Kalaari Capital, and Unilazer Ventures till now. Zivame counts Ratan Tata as an investor and now we all know that this is huge! Zivame is India’s largest online
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lingerie store that offers a huge variety to Indian women including 5,000 styles, 50 brands, and 100 sizes with a valuation of $100 million. Zivame is the first online lingerie platform in India that has a variety of options for women! From then to now!
HER VISION IN LIFE
Richa Kar was born in Jamshedpur and comes from a mainstream Indian
conventional family. Richa worked in the IT sector for a few years after the completion of her studies. Richa pursued a Master’s degree from the renowned Narsee Monjee Institute of Management Studies (NSIMS) in the year 2007. Richa at that time was working for Spencers and SAP retail consulting after graduating from NMIMS. Richa had developed an association with Spencers and SAP which helped her a lot, she could gain valuable retail experience that later helped her in
her startup journey. One of her clients at SAP was in some way related to Victoria’s Secret. Richa’s communications and the experience of working with that client made Richa realize the distressing reality of lingerie shopping in India. Richa thought a lot over the idea of an online retail store for the same. Before stepping up in the startup world, Richa had a secure job and career. She was an engineering graduate from BITS Pilani and also gained job security as she had a corporate job in Bangalore. Richa then completed her MBA and started working with Spencers Retail and SAP as a retail consultant where she gained a lot of knowledge about the retail sector. The idea of Zivame popped up in her mind when she was working at SAP; Richa tracked the online sales of Victoria’s Secret which is America’s largest retail company of women’s lingerie. She noticed that the sales figures crossed the target, but in India, there was no such market for Indian Women. After working for 8 years with dedication in the retail sector, Richa Kar got a fair knowledge of that sector and decided to start something of her own. To get a deeper insight into the lingerie business, she visited various malls and shops and observed that women feel shy about buying lingerie offline as most of the time, shopkeepers in such shops are male. Women are not comfortable and other than that they cannot expect fitting and styling tips from such shops.
INITIAL STRUGGLES AND TURNING POINT IN THE JOURNEY
The initial days of her startup life were very hard as people were making fun of her venture. She couldn’t even find a house on rent as when her landlord questioned about Richa’s profession and what she was doing she had to tell them she sold clothes online. Even after receiving so much criticism and no support, Richa Kar didn’t lose hope. After some time because of Richa’s patience and strength, Zivame got a good response from its buyers. Zivame got the first client from Indore who wanted to buy materials from her worth Rs. 7000. Eventually, Zivame claims growth of 300% yearly. Investors were extremely impressed by the dedication and hard work of Richa Kar and the turning point in her life was when she received her first funding of $3Mn in May 2012. And later, another funding of $6Mn in Dec 2013 and $40Mn in 2015.
ABOUT ZIVAME
Zivame sounds like a unique name and what most people don’t know is that Richa came up with the name “ziva” for her idea which signifies ‘Radiance’ in Hebrew. But since the name ‘Ziva’ was not available so she settled with Zivame, which means ‘Radiant Me’. Richa then launched the brand in 2011, using up all her savings and Rs. 35 lakhs that she had borrowed from her friends. Zivame is an online lingerie store that features hundreds of styles tailored carefully for the needs of Indian women. Zivame has now become a leader in this niche online shopping segment, offering more than 5,000 styles, 50 brands, and 100 sizes. Zivame also offers a wide range of quality products for women in various categories that involves, but is not restricted to, lingerie and activewear. Zivame has witnessed such a tremendous reception that it now has brick-and-mortar stores across the country. Zivame’s products come at affordable rates and the quality is also amazing. Zivame at one point had 5 million visitors online every month out of which nearly 1 million were new visitors which helped Zivame grow. This number has grown multifold since then. Zivame’s consignments have reached all Indian states other than Lakshadweep. With e-commerce
becoming mainstream, Zivame was quick to extract the maximum out of this domain by being amongst the early adopters. Richa Kar understood with the time that jumping onto the e-commerce bandwagon was solely the first step to success and becoming the leader in the lingerie category was worth much more. For an unparalleled customer experience, a healthy inventory and customer service is very important, and that in turn requires significant cash reserves. Zivame made the right move in scouting for funding early on. When exploring its fundings, Richa met Vani Kola, the founder of Indo-US Venture Partners. Vani showed tremendous help and support towards Richa’s initiative. The first meeting between the two parties went very smoothly and built a strong relationship by the end of the day. Richa Kar has become one of the most influential entrepreneurs in India currently and is a source of inspiration for many. She has motivated many women to chase their dreams.
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INSPIRATIONAL WOMAN BEHIND THE BRAND
Vandana Tolani The Woman Behind “The day I stopped caring about people’s criticism is when I discovered how skillful and talented I am. My success is by reason of my hard work and not mere luck!” -Vandana Tolani (Founder & CEO, Convanto)
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he Global Hues received the opportunity to get in conversation with Ms. Vandana Tolani, the CEO & Founder of Convanto, a portmanteau of the words “Consultant Vandana Tolani”. This is a boutique investment bank started 7 years ago by her, in Gurgaon, Haryana. With a range of services aimed at enabling young start-ups - it provides them with services such as Fund Raising, Marketing & Growth Advisory, GTM Strategic Advisory, along with value-added services such as building Investor Presentations and Financial Models. The bank offers its expertise to small, medium, and large enterprises on raising capital, finding their product-market fit, and implementing a successful go-to-market strategy, branding strategy, and brand positioning. In an industry that is heavily male-dominated, Convanto is one of the few successful boutique investment banks led by a woman. “ I had to believe in myself and not others, and even when I had no support I had to stand firm in my decisions” expressed Vandana.
THE ORIGINS OF CONVANTO
Vandana had her own family office in Singapore and Jakarta. She worked as an Investment Banker & Advisor to Family Offices and Angel investors in Jakarta and Indonesia. Her work involved raising funds for start-ups
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from diverse backgrounds such as Fin-Tech, B2B Tech, consumer-based start-ups, etc. After 15 years of staying in Singapore and Jakarta, she came back to India. Here she engaged in investments for a bit but then decided to return to the advisory. This is when Convanto was founded. Today Convanto is one of the most wellknown boutique investment banks in India led by a female founder.
With more achievements to boast off, Vandana is also a Venture Advisor with Loyal VC, the INSEAD-led Canadian VC Fund, having a core portfolio of over 160 investments in more than 35 countries. She is also a Partner with GSD Venture Studios, a Silicon Valley-based venture builder. Vandana tells us that over the years, she has gained much expertise in arranging funding for startups & growthstage companies in diverse sectors like
WHAT MAKES CONVANTO UNIQUE
Convanto differs from other consulting firms in how it extends practical expertise when it comes to making revenue, creating value, and helping growth, and other things that help startups maximize their results. Unlike traditional consulting firms, she says, Convanto is one of the very few female-led boutique investment banks that has proven its operational expertise in bringing money, creating value, and driving growth to help organizations maximize their results. Client faith is ensured by always completing the work earnestly and on time. “I do my best to fulfill whatever goal they have in mind,” Vandana says. With her professionalism, she builds a relationship of trust with the client by always delivering the best results. She believes in being constantly in touch with the clients and updating them about the status of the work, as this ensures clear communication.
KEY FACTORS BEHIND ITS SUCCESS
“My persistence was one of the key factors that helped my brand grow,” she told us. She was always on her toes, looking for new ideas and ways to position the business. Often she had to step out of her comfort zone. Moreover, being a firm believer in client satisfaction, she ensured that she did everything in her power to meet the needs of the client. Over time, she learned that the best way for sustainable growth and success of any relevant strategy is to focus continuously on customer problem-solving, feedback, and improving the services accordingly. This builds continuous consumption, trust, value, and growth, and is what has been implemented in Convanto. This, combined with her determination and persistence, has helped her brand to grow the most and reach where it is today.
When asked about her leadership style, she explained it to be heavily democratic where teamwork is valued a lot. “Especially in the finance industry, it is important to consider certain issues from all standpoints, so I ensure to always take into consideration the opinions of even the most junior employees at my company,” says Vandana. Convanto strives to upkeep and maintain the team ethos at all times, by making sure the employees always feel welcome to voice their opinions.
LIFE LESSONS AS A FEMALE ENTREPRENEUR
zz Nothing beats hard work. Hard work outweighs talent and intelligence and is necessary if one wants to succeed. This not only means working hard when things are going well but working harder when things are not. It means taking calculated risks and sticking to them, no matter how challenging they are. zz No business is perfect, and just like people, they too have their faults, no matter how successful or unsuccessful they may be. Recognizing and accepting one’s faults as an entrepreneur, facing reality, and doing one’s best to work around these faults is the best way to move forward and the secret to success.
SOURCES OF INSPIRATION
Vandana has always been drawn to finance as an industry. Even in high school, she was always reading biographies and memoirs of entrepreneurs and business leaders to glean how their businesses started and continued making money and how they navigated moments of crisis or transformation. This inspired her thoroughly and decided her path in life. Throughout this time, she has always looked up to Vani Kola as an inspiration. To her, she’s like an entrepreneurial superwoman. Vandana hopes to one day bring Convanto to the level Vani has brought her business. Some of the books that impacted her deeply are -The Power of the Subconscious Mind, Rich Dad Poor Dad, Pitch Anything, and The Lean Startup.
several recognitions for being a speaker at several events and webinars as well. In the next five years, she sees herself on the front page of Forbes and wishes to receive recognition for Convanto being one of the most recognized female-led investment banks. Moreover, she sees herself doing Series C, D, and E deals.
ADVICE TO BUDDING ENTREPRENEURS
zz Every single person I know who is successful at what they do is successful because they love doing it. Anything can be done, as long as you truly believe it. zz Always remember that one is never be criticized by someone who is doing more than them but only by someone who is doing less, as successful people do not put others down.
FAVOURITE QUOTE
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BE UNSTOPPABLE. THINK BACK 5 YEARS AGO, THINK OF WHERE YOU ARE TODAY. THINK AHEAD 5 YEARS ABOUT WHAT YOU WANT TO ACCOMPLISH. DWAYNE JOHNSON
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EdTech, FinTech, Consumer B2C & B2B, AgriTech, HealthTech, FoodTech, Disruptive & DeepTech as well as non-tech sectors. This month she has been nominated as one of the Top 10 Women Leaders in Wealth Management 2021. Leading business news channels and publications such as VCTV and Business World seek her expert opinion quite often. She has also participated in 100+ talks which can be easily viewed on YouTube and VCTV streaming sites. Connected with 300+ investors globally, her ticket size is $1-$25 million.
VISION AND MILESTONES ACHIEVED
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TECHNOLOGY
VALUABLE TECH SKILLS ALL BUDDING ENTREPRENEURS SHOULD KNOW ABOUT IN 2021
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n the digital age, companies are now booming with the technology revolution and advancement. However, with the technology revolution, it is also crucial to keep up to date with the technologies to better ease out operations, identify business opportunities, and save money. Despite being in a digital era, not every founder is a technical one. Business acumen still goes a long way when it comes to building a business, but, in a digital age, it’s extremely important for non-technical founders to have technical skills. When you’re up to date on technology, you can help identify growth opportunities for your business, better facilitate operations, save money, and there is a lot more. With so many tactics, tools, and techniques to consider when setting up for success – one thing that no one should fail to notice is your skillset – and in this instance, we don’t mean your ‘essential’ or ‘soft’ skillset. We’re talking technical. Below are some top tech skills that all entrepreneurs should be aware of : 1) DATA ANALYSIS Businesses are working with the help of data that is gathered and top tools like Microsoft, Python, Excel, Power BI, etc. are now used to get an understanding of the data. This will assist in getting smart data analysis with the help of bundled courses. Business data analysis includes the activities to help managers make strategic decisions, achieve major goals, and solve complex problems, by searching, analyzing, and reporting the most useful information relevant to managers’ needs. Information could be regarding the causes of the current situation, the most likely trends to occur, and what should be done as a result. 2) WEB DESIGN Another aspect that is ruling the market is business websites that are essential if you want people to know about you. Many courses on the internet offer web designing training with the help of which one can easily cover all the fundamentals of HTML, JavaScript, CSS, etc. Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page. 3) BACKEND DEVELOPMENT Most business owners understand the significance of owning a website, but neglect to think about the need for regular website maintenance once the site goes live. If you fail to account for regular website maintenance, you risk losing valuable customers or clients, thereby affecting your firm’s bottom line. Backend Development is the vast programming aspect that gives life to the UI of the project. The languages like Java, Ruby, Python, etc. are used by the backend developers to get a good understanding and use it to rule the market. A website’s backend is the part that visitors don’t see, where administrators make changes and process all of the data that’s coming into the site. As such, it needs to be well-built if you’re going to effectively manage your site.
languages used to create Web applications and platforms. It was designed for flexibility, allowing developers to write code that would work on any machine, regardless of architecture or platform. According to the Java home page, more than 1 billion computers and 3 billion mobile phones worldwide run Java. Most businesses nowadays want the custom application to gather, store, access, and share a huge amount of structured and unstructured data which is one of the reasons why entrepreneurs should definitely learn about Java. 5) ANDROID DEVELOPMENT If your company is going to build an Android app, don’t you want a hand in it? The Android app is taking the front seat in the market that makes it essential for entrepreneurs to be aware of the development, programming, and troubleshooting process. There are courses with expert instructions and complete books that can help in developing apps in no time. Android app development can assist a business in reaching out to more customers, better its sales, improve its brand image, and create a loyal customer base. It can lay the base for the success of any business. 6) DATA SCIENCE Data rules everything in business in the current times, no matter how large your business is. Data science is the field that evaluates and interprets data, statistics, and trends to help draw better business insights. Data science concepts can explore historicals, make comparisons to competition, analyze the market, and ultimately, make recommendations of when and where your product or services will sell best. This can help a company understand how their product helps others and, as needed, question existing business processes. 7) PROJECT MANAGEMENT While not strictly technical on its face, PMP — one of the world’s top project management methodologies, contains a number of technical aspects. One of the most important reasons to use project management is to align projects with business strategy. As project managers oversee the planning and execution of a project, they help ensure the project’s overall goals and its subsequent tasks and milestones all align with the organization’s strategy. 8) KNOW HOW TO WIREFRAME As a budding entrepreneur, one may only be a one-person band at the moment without a development/tech team to help get you on your way. But don’t let that put you off. When done right, wireframing essentially ‘tells’ your website visitors how they should be using and navigating the site.
4) JAVA Java is one of the world’s leading programming languages, utilized in everything from web development to software engineering. Java is one of the most popular programming
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BRAND vs BUSINESS CAN EVERY BUSINESS BECOME A BRAND?
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hile most people think that every business is a brand and there is no difference between the two, the difference between your “brand” and your “business” is the latter - the company - is the organization that produces your products or offers your services. Your “brand” is the image or identity that your business projects—the way that consumers perceive your business. Most people use both these terms interchangeably, however, it takes time and effort to build your business into a successful brand. An instance of brands and business is Coca-Cola which is such an immensely popular beverage that its very name has become synonymous with the term “soft drink.” It’s delicious, refreshing, and uncovers a feeling of nostalgia since people drink Coke because they grew up drinking Coke. The Coca-Cola Company is a multinational beverage corporation that manufactures and markets hundreds of similar and related brands, including Minute Maid Lemonade, Hi-C fruit juice, and Dasani bottled water and Coca-Cola is both a successful brand and a successful business, as are Apple, McDonald’s, and Nike.
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WHAT IS A BRAND? STEPS NEEDED TO BUILD A SUCCESSFUL BRAND You might be thinking about what exactly you need to do before you legitimately say, “We are not just a business anymore, we are a brand.” The idea of branding is muddled at best, when asking 10 different people what a brand is, you’ll get 10 different answers. For some brand managers, the definition of a brand is “whatever your prospect thinks of when he or she hears your brand name.” In other words, your brand is your reputation.
However, reputation, like differentiation and quality, are important foundations for building a brand, but they’re still just functional characteristics. So what takes for your company or business to be ‘A Brand’? Building your business typically means widening your scope and offering additional goods or services to your customers. However, building your brand typically means keeping your scope focused on a single idea that will come to embody your business. The two aren’t
quite mutually exclusive; it is possible to have a profitable business with a strong, readily identifiable brand, but this doesn’t just happen overnight. It takes a concerted and consistent effort to build your brand alongside your business, and you need to be willing to make sacrifices and compensate when necessary to balance the two out. Lego, which has built its reputation on “childhood imagination and creativity,” has transformed its original category -vividly engineered building blocks for kids -- to become one of the most iconic and well-known brands in the world today, with line extensions everywhere you look, from shoes, video games, robotics, amusement parks to their own featurelength film. A brand creates a feeling and it has a backstory that makes people connect with it and get involved with it. A Business might be just interested in buying and selling and typically earning more profits, however, a brand builds something bigger, something that you have a ‘vision’ for and it can create a revolution if people love it. BUILDING A BRAND Building a successful brand involves a lot of struggle and patience before you can see that ‘success’ coming through, the following steps will help you start with your own brand: zz Define your personality.
brand’s
focus
and
zz Figure out your position in the market. zz If talking about your brand, notice which words or qualities you would associate with your brand. zz Define the whole concept behind your brand. zz Your brand name and visuals should be based not only on the purpose it serves but it should also be about you where your own personality is being reflected. zz Apply, extend and evolve your brand as you grow! FOCUSING ON THE LONG TERM IMPACT The reality is that everybody is looking for quick ways to build their businesses by expanding into other categories, however, their real strategies should be to build their brands by dominating their categories. And often the best way to do that is by contracting their brands so
they stand for something. Building your business will yield immediate results, but your success would be fleeting if you do not have a brand to hang it on. Building your brand may earn you the loyalty and appreciation of your customers, but they’re going to be few and far between if you let your business suffer. So the key is to build your business in the short term with an eye for your brand identity in the long term. It might be easier said than done, but it’s not impossible, one can take inspiration from Apple, Samsung, Google, Microsoft, Walmart,
IBM, General Electric, and Amazon.com, all of these started from a small scale company to building it’s way up. In conclusion, while a ‘business’ will be able to generate all the profit and revenue you want if you work for it, but a brand will forever occupy a strong position in your clients’ hearts. A brand is a business with a purpose, vision, and mission. It is crucial to start building your business into a brand from an early period so that you can create something that will create a long-term impact.
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INSPIRATIONAL WOMAN BEHIND THE BRAND Name
Brand
Designation
Falguni Nayar
Nykaa
Founder & CEO
Katrina Lake
Stitch fix
Founder & CEO
Lynsi Snyder
In-N-Out Burger
CEO
Melanie Perkins
Canva
Co-Founder & CEO
Richa Kar
Zivame
Co-Founder
Sara Blakely
Spanx
Founder & CEO
Vandana Luthra
VLCC
Founder
Vandana Tolani
Convanto
Founder & CEO
Vani Kola
Kalaari Capital
Founder & MD
Whitney Wolfe Herd
Bumble
Founder & CEO
All the names have been arranged in an alphabetical order, and it is not a ranking
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INSPIRATIONAL WOMAN BEHIND THE BRAND
Sara Blakely The Woman Behind “Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.” -Sara Blakely (Founder & CEO, Spanx)
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o learn through one’s failures is the biggest mark of success, that is what Sara Blakely, the founder, and CEO of Spanx has taught us. Sara Blakely launched her brand in 2000. Spanx has since grown into a multimillion-dollar company that has a great collection of undergarments, leggings, and swimsuits. To describe how she came up with this idea, Spanx was born when Sara Blakely was getting ready for a party and realized she didn’t have the right undergarment to provide a smooth look under white pants. The Spanx revolution began when Sara armed with scissors and sheer genius cut the feet off her control top pantyhose. With a focus on solving wardrobe woes, the Spanxbrand has now expanded to offer bras, underwear, leggings, active and more. Spanx has gained a good reputation and secured its place in women’s hearts and in pop culture with regular features everywhere from CNN to SNL. Sara came up with the idea of Spanx in the late 1990s despite having no fashion, retail, or business leadership experience. Recently, Sara was seen providing advice to small businesses as a shark on the famous TV show, Shark Tank. Other than being an entrepreneur, Sara engages in philanthropy through the Spanx by Sara Blakely Foundation, which she established in 2006. Sara’s foundation supports women through
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entrepreneurship, education, and the arts. The highlight of her foundation was donating to the Oprah Winfrey Leadership Academy for Girls, and, in 2013, Sara became the first woman to join Bill and Melinda Gates and Warren Buffett’s “The Giving Pledge”—a movement through which some of the wealthiest people in the world promise to donate at least half of their money to charity. Sara Blakely was born in Clearwater, Florida, but in her late twenties, she
migrated to Atlanta, Georgia, where she still resides and where Spanx is headquartered. Sara and her husband who is also an entrepreneur, Jesse Itzler, are minority stakeholders in the group that owns the Atlanta Hawks professional basketball team. Sara was named the world’s youngest, self-made female billionaire by Forbes Magazine in March of 2012 and one of TIME’s 100 Most Influential People, this
made Sara a big name everywhere. Headquartered in Atlanta, GA, and opening retail shops across the United States, Spanx has now expanded worldwide in over 50 countries. Spanx also has another goal, it shapes the world by focusing on the mission: To help women feel great about themselves and their potential. “The difference between people who achieve their dreams and those who don’t is simple,” according to Sara Blakely. “It’s about action,” “It’s not about having a ton of brains or ton of money or a ton of experience,” according to Blakely. “Two decades ago, I was just a girl with a crappy day job and a crazy idea. I didn’t have a ton of money, experience, or knowledge of the industry. But I decided to go for it.” Blakely started Spanx in 1998 with just the $5,000 investment she had in savings from selling fax machines door-to-door. Without possessing any solid background in design, business, or manufacturing, Blakely gradually built Spanx into a billiondollar brand with her hard work and sheer dedication. In the starting, Blakely had doors slammed in her face and had her business cards ripped up; she made it clear that she struggled a lot to get funding. She really had to “go for it” to get Spanx into its first major retailer: After time and again cold calling a buyer for Neiman Marcus, Blakely asked the buyer to join her in the bathroom during their meeting so she could show them how Spanx worked to make them believe in the product. “In the middle of my meeting with [the Neiman Marcus rep], I could tell I was losing her. And I just knew it was my one shot. So I said, ‘Will you come with me to the bathroom?’ And she just paused. She goes, ‘Excuse me?’ I go, ‘I know, I know, it’s a little weird. Will you just please come with me to the bathroom? I want to show you my own product before and after,’” Blakely told Guy Raz during an episode of “How I Built This” in 2016. “I went in the stall and put Spanx on underneath [my clothes] and came out. And she looked at me, and she goes, ‘Wow, I get it. It’s brilliant.” Blakely mentioned on Instagram that with Spanx, “I could have easily sat back and continued to say, ‘One day.’ I could have kept dreaming, hoping, and wishing.
But instead, I started doing it, and one day became day one, 20 years ago. And that’s what made all the difference.”
HER JOURNEY TOWARDS BUILDING A SUCCESSFUL BRAND: A TIMELINE
Sara Blakely has been able to develop Spanx into a shapewear juggernaut that’s estimated to do more than $400 million in business each year. The company had good shares of profits from day one, generating $4 million in the first year and $10 million in the second year. Various events and milestones have affected the company’s growth and success, but here are a few significant moments in Spanx’s history: zz In 1999, Neiman Marcus started carrying Spanx. Spanx’s meteoric rise happened in large part because of Sara’s smart marketing. In pitch meetings with stores and buyers, Sara modeled the product herself. She also reached out personally to journalists to gain more coverage. After she requested department store Neiman Marcus to carry Spanx, Bloomingdales, Saks, and Bergdorf Goodman followed. zz In 2000, Oprah Winfrey named Spanx one of her “Favorite Things.” Sara had sent some of her products to The Oprah Winfrey Show, the hotshot media star featured Spanx in one of her famous “Favorite Things” campaigns, assisting the product take off and providing Sara the opportunity to work on Spanx full-time from 2000 forward. zz In 2001, Spanx became a partner of QVC. Sara struck a deal with QVC, a home shopping channel, which eventually boosted and hyped up sales and expanded Spanx’s market
footprint. zz In 2003, Sara Blakely met Richard Branson. Another major point in the brand’s story was when Sara met Virgin Group mogul Richard Branson when she came as a cast on his reality TV show, The Rebel Billionaire. After she successfully competed on the show, Branson gave Sara $750,000 to help start the Spanx by Sara Blakely Foundation, which currently invests millions of dollars to fulfill its goal of empowering women through education, entrepreneurship, and the arts zz In 2012, Sara Blakely was featured in Forbes. Sara was featured and appeared on the cover of the Most popular business magazine of this time, which proclaimed her as the youngest self-made female billionaire in the world. Today, Spanx products are available in a number of major chains ranging from Neiman Marcus to Target and Sara has become a household name. Spanx continues to gain success as a private company, with Sara Blakely owning 100 percent of the business. She maintains that beyond the $5,000 in savings she spent in the starting of the business to get Spanx off the ground, she has never ever taken any investment from outsiders. The Spanx founder is now on the exclusive list of billionaire business titans, alongside high-net-worth individuals Oprah Winfrey, Richard Branson, and other notable personalities. Sara Blakely is an inspiration for all women who are tired and are thinking of giving up because of the setbacks and failures, this is your chance to shape your reality like Sara quite literally “shaped” it!
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INSPIRATIONAL WOMAN BEHIND THE BRAND
Vandana Luthra The Woman Behind “What I have learnt is that a brand should reflect the core values that the organization stands for and that it takes years of hard work, dedication, and commitment to building a brand. Even then, it just takes one wrong action or misjudgment to cast a cloud on a brand that has been assiduously built over a period of time.” -Vandana Luthra (Founder, VLCC)
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arious women out here have to face many restrictions before and after marriage because of our judgmental society. But we cannot blame everyone in the society as we are witnessing a gradual change in mindsets. One of such strong and independent women who created a ripple in the world of cosmetics and beauty is a woman entrepreneur whose journey from a young mother to an entrepreneur inspires many. Her name is Vandana Luthra, she is not only a great mother and a wife but also one of the best women entrepreneurs in India. Vandana Luthra has now become a well-known name and is one of the most successful and celebrated Indian entrepreneurs. She holds the position of the founder of VLCC Health Care Ltd and also the chairperson of the Beauty and Wellness Sector Skill and Council (B&WSSC). Vandana was initially appointed as the chairperson of this sector in the year 2014. This position undergoes an undertaking of the government of India which provides skills training for the beauty industry. Vandana Luthra founded the company called VLCC as a Wellness center in 1989. Vandana had initially started the company in Safdarjung Development Area New Delhi. VLCC in the current times has become popular not only nationally but globally as well. The company now is offering a plethora
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of services like slimming, beauty & grooming, laser, hair transplant, and a lot of other trending ones. Vandana has made VLCC reach new heights as it is currently one of the leading Beauty and wellness service brands in India. Vandana Luthra was placed at rank #26 in the Forbes Asia list 2016 of 50 most powerful Businesswomen which was a huge achievement for her. VLCC is one of the biggest beauty and wellness conglomerates in the country. It has its services
and operations up and running in 326 locations spread across 153 cities in 13 countries in South Asia, South East Asia, the GCC region, and East Africa. VLCC has more than 5000 employees including medical professionals, nutrition counselors, physiotherapists, beauty professionals, and cosmetologists as well. VLCC has set up its manufacturing plants in Haridwar India and also in Singapore in recent years. The company is a mass producer and also sells skincare, body
care product, and hair care products. The products launched by Vandana’s brand are also marketed by 100,000 outlets in India and more than 10,000 outlets across the Middle East and Africa. Other than this, VLCC is also offering a vocational training course for people interested, it goes by the name, VLCC Institute of Beauty & nutrition. Presently the institute has transformed into one of the renovated vocational education academies in the beauty and nutrition training segment. Talking about the founder, Vandana was elected as chairperson at BWSSC. The organization has a goal to teach the skills to those women who are struggling to become financially independent. BWSSC has opened up various skill centers, so those women who are interested to learn beauty skills, can check out their website and avail the facility. Vandana once said that her journey has taught her a number of lessons that have transformed her life in many ways. One of the most significant things she has learned is to have strong core values for the organization and to stand by it at all times. After all, we all are aware that it takes years of hard work,
dedication, and commitment in order to build a brand, and hence, Vandana believes that it is important to keep going and not to look back or quit even after facing a lot of hardships.
HER JOURNEY TOWARDS SUCCESS
Since childhood, Vandana used to strongly believe in impacting people’s lives and creating a positive change, she reflected this in her actions as she used to tag along with her father in his work trips to Germany, and what she realized was that the health and wellness industry in Germany was doing amazingly well, however, it was still an untouched subject in India. Her fascination and interest led her to pursue Polytechnic for women. Vandana possessed a vision to start an outlet for health and wellness in India. Vandana ended her advanced studies in cosmetology and nutrition in Germany and then with her experience and knowledge she set up the first VLCC Centre in Safdarjung Enclave in New Delhi in the year 1989. The one aspect that has made VLCC as big of a name as it is today is all due to the sheer dedication
and hard work of this one woman behind the brand, Vandana Luthra who started her business back in the 1980s when one could hardly find any women entrepreneurs. Vandana once mentioned that her approach towards her company was always scientific, she worked with many doctors from the first day and did not want VLCC to be all about glamour rather she wanted everything to be clinically proven and to be genuinely effective for people. One of the greatest challenges she faced was from society as people were highly skeptical of women entrepreneurs at that time and she faced a lot of criticism. However, Vandana had immense belief in herself and believed that her concept was unique and innovative and was being introduced in India for the first time so its freshness would be an advantage. Vandana’s story is a source of inspiration for many entrepreneurs out there who are judged and doubted by the people around, her story fills us with hope and the positivity to work towards a better future and to never look back!
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BUSINESS
ALL YOU NEED TO KNOW ABOUT
ENTREPRENEURIAL SKILLS TO BUILD YOUR WAY TO A SUCCESSFUL BRAND
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unning your own business is not an easy task, it means having to wear all different types of hats. Whether it’s your marketing hat, your sales hat, or your general people skills hat, you’re going to know how to court sales, and on the other side of operations, you are also going to know how to run a balanced account and continue to grow your wealth. There comes a lot of responsibilities and to cater to the needs of the clients, an entrepreneur has to develop certain important skills that play a huge role. If you are thinking of becoming an entrepreneur or already are one, there are several essential skill sets that you can develop to increase your entrepreneurial success. Hard skills—like technical and financial skills—can be extremely important to managing a business. Additionally, soft skills–like communication and leadership skills–can also ensure you develop as an entrepreneur. Though there are many business skills that a successful entrepreneur will have, the following five skills are the ones that you absolutely need to make your business successful:
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1) GOOD COMMUNICATION SKILLS ARE A MUST! Every entrepreneur needs to learn to be an effective communicator. Whether a person is a solo entrepreneur or runs a Fortune 500 company, they need to understand how to communicate effectively to all stakeholders and potential stakeholders that touch the business. Communication is an underlying skill for many others in the business (sales included). Communication is how you will be able to cultivate loyal employees, charm customers into coming back time and time again, and court investors and other sources for increasing revenue for your business. This skill can also be valuable when dealing with vendors or any other necessary business services that may apply to your venture--being friendly in business-to-business relationships is a sure-fire way to be treated a little bit better, therefore making at least one aspect of your job a little bit easier. From active listening to discussions during meetings, being able to communicate effectively can help you work with others to build your business. In a similar manner, effective communication can also translate to how you promote awareness of your brand. For instance, effective and clear messages through emails, content marketing, social media, and other advertising methods can positively influence how you reach your target market.
2) CUSTOMER SERVICE SKILLS AND FOCUS
Successful entrepreneurs maintain a narrow focus--on the customer that is paying their bills. They do not forget that everything that they do is for the customer since the customer is the one that is allowing them to do anything in the first place. No matter the industry you venture into as an entrepreneur, you may still need to develop effective customer service skills. From talking with potential clients to discussing opening partnerships, effective customer service skills can help you connect with your customer base and ensure your brand is providing the products or services your market needs. A good business owner will always have time for a customer, whether they have a complaint or praise. Having good customer focus will mean that you see every customer as an opportunity to do better and grow, versus an annoyance or a difficulty.
3) SALES
The soft skill of sales goes hand-in-hand with the communication necessary to be successful. As an entrepreneur, this person needs to be committed to selling anything and everything. An entrepreneur needs to sell the business idea to potential investors, the product or service to customers, and themselves to employees. This one is a no-brainer--of course, you are going to need sales skills in order to run your business! After all, marketing can drive customers into your business, but sales are going to be what keeps them coming back and keeps putting money into your pocket. It is no wonder why most entrepreneurs actually come from a sales background! If an entrepreneur is able to communicate effectively, they are better equipped to sell their ideas and physical products.
4) AN ABILITY TO LEARN AND BEING CURIOUS AND FLEXIBLE
The ability to learn is one of the most important skills to have in life, let alone in entrepreneurship. If someone is building a business, however, the ability to learn is an essential remedy
for success. The best business skill has always been a healthy curiosity. This will lead you to look into what your competitors are doing, and it will also allow you to utilize new technologies to the best of your ability to streamline your business and even reach out to new customers. When the only limit you have is what you can imagine and apply, just about anything is possible.
5) PROBLEM-SOLVING AND CRITICAL THINKING SKILLS
Successful entrepreneurs might have exceptional analytical and problem-solving skills. This is because there are just so many aspects of building a brand or business that can require difficult decisions, finding solutions to obstacles, and using creative thinking to develop plans and strategies that will help you achieve your business goals. Critical thinking skills, like analytical skills, can be necessary for developing your overall entrepreneurial skills. Being able to look at problems, situations, projects, and operations from different perspectives can help in decision-making and problem-solving.
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TECHNOLOGY
PREVENTING CONTROVERSIES How To Assess The Cultural Dimension of Your Brand
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arketing and advertising have a lot of power and influence over cultivating and engineering our cultural consciousness, but with that power comes great responsibility. Hence, it is crucial that brands avoid including culturally inflammable ideas in their branding. 1) Ecommerce has vastly changed the way we purchase goods and services, and social media has made an assertive impact on the way brands communicate with their customers. Misunderstanding the cultural needs of a new market can have a negative impact on how your product or service is received by your audience. In the past, advertising used to entertain a faulty idea that it was not to be held accountable for the kinds of words and images they put out in the world because they just sell stuff or products, however, today, we know better. There must be a greater social responsibility for anything that shapes content, images, and ideas in our minds, gives us a representation of the reality to consume, dreams to desire and aspire to, and uses our minds as canvases to project corporate interests, it is the brand’s responsibility to portray something that does not create a negative image.
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7) There’s also been a growing focus on moving away from marketing products directly to boys and girls as conversations around gender-related issues become common and important among younger generations, parents, and the LGBTQ+ community. 8) Preventing the damage will always be more effective or beneficial and less costly in the long run than blindly following a campaign strategy without a proper cultural contextualization. It’s easy to fall prey to your own lack of understanding of how the meanings that your idea elicits might then play out in the larger scheme of culture – the very same culture that your brand value is vitally tied to.
2) Cultural sensitivity is the awareness of specific cultural factors that can impact research. For brands, it requires marketing teams to be aware of local cultural nuances and develop appropriate messaging that engages their target audience. In western markets, moving away from gender stereotypes is probably one of the most common trends that brands are adopting when engaging with consumers. Marketers are beginning to reflect that modern 21st-century consumers live more diverse, nuanced lives and aren’t necessarily governed by the traditional gender roles of the past. 3) Brands now more than ever before need to catch up with the evolution of society, or they could face the risk of being irrelevant. Simply, if brands fail to shift with the flow of culture and optimize/transform the meanings they embody or represent and send to the world, their advertising will not be prominent. And as relevance is internally connected or tied to brand value, they have a lot to lose. Brands are all about meaning as meaning is what includes their long-term value and equity. 4) “Brands that are serious about engaging with consumers in foreign markets need to offer a more culturally
relevant connection with their audience.” That’s a statement discovered in a study commissioned by CMO Council, which looked at how successful global brands – including PepsiCo, Visa, and Johnson & Johnson – use cultural sensitivity in order to stand out from the crowd and innovate, add value to their brand and remain relevant to their international customers. 5) Cultural sensitivity is the awareness of specific cultural factors and to display them in their campaigns in an informed manner as it influences research. For brands, it requires marketing teams to be well known of local cultural nuances and develop appropriate messaging that engages their target audience. 6) Surprisingly, brand owners and marketers can not be blamed entirely for the brand gaffes and social lapses, the brands they manage often make. In this new era of cultural and digital complexity, it’s especially easy for brands to fall into these traps or step on the landmines that were buried deep in our shared cultural consciousness a long time ago. Unfortunately for brands that stumble, social media brings a rapid effect, in this case, almost exclusively a negative one.
9) One unskilled maneuver or campaign can easily trigger decades and even centuries-old pain points and repressed grieves pick up unhealed historical wounds and recall past traumas, racial injustices, and other painful memories. This is what happens when you push the buttons of culture. History sleeps, but it can be easily awakened when provoked. The past, present, and future all coexist and proceed to move along as we do. They are carried and settled in people’s minds throughout their lives. The past contains a reference to our actions and creates a reservoir of memories that we compare our dreams, wishes, and behaviors to. The separation of time can be called an illusion when it comes to culture – your past, present, and future all exist at once and is being transmitted through the codes and values your brand chooses to communicate and through the meanings it embodies and represents, whether intentionally or unintentionally. 10) This is the main reason why brands should avoid depicting problematic, challenging, or otherwise perplexing cultural concepts that cause difficulty to navigate unless they have a solid foundation, an in-depth understanding of cultural evolution, and a stellar point of view. For brands that are not so fortunate with weaker positions, these lapses can be prevented with a well-planned cultural strategy.
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INSPIRATIONAL WOMAN BEHIND THE BRAND
Vani Kola The Woman Behind “Having a great work culture is not an option – It is a necessity.” -Vani Kola (Founder & MD, Kalaari Capital)
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ani Kola, also known as the mother of venture capitalism in India is the founder of Kalaari Capital. Kalaari Capital is a technology-focused venture capital startup based in India. Vani is renowned to be one of the most focused and successful venture capitalists in India currently. She has built a top-notch reputation for picking the best young minds and mentoring them to build successful enterprises. She was born and raised in the city of Hyderabad. Vani completed her Electrical Engineering from Osmania University and then moved to the United States to attain her Master’s Degree from the Arizona State University. Soon after that, she began working in the technology sector and went on to work for some of the most popular companies. Vani is widely appreciated for guiding budding entrepreneurs and her focus is mainly on technology companies in India. Kalaari Capital has funded more than 50 companies in not just E-commerce but also in other large sectors like the Healthcare sector in India. Vani raised approximately $650 million and holds stakes in over 60 start-ups, including Flipkart Online Services Pvt. and Jasper Infotech Pvt’s Snapdeal. A few of her major investments are Myntra, VIA, Apps Daily, Zivame, Power2SME, Bluestone, and Urban Ladder. Vani is also an impeccable
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speaker who has delivered a number of motivational speeches at different entrepreneurial forums like TED Talks, TIE, and INK. Adding on to her endless list of achievements, she has also been mentioned as one of the most powerful and strong women in Indian Business Fortune India in 2018 and 2019. Vani was also awarded the Midas touch award for the best investor in 2015 which is one of her greatest achievements. She
has also been recognized as one of the Most Powerful Women in Indian by Forbes in 2014 along with Linkedin’s Top Voices in 2016.
INITIAL YEARS AND JOURNEY TO SUCCESS Vani completed 4 years being the founder of RightWorks but then sold 53% share of the company for $657 million
including both cash and stock to the Internet Capital Group. Gradually, she sold the company to 12 technologies for $86 million in 2001. Vani believed that she could discover another side to herself and explore, thereby she founded NthOrbit, a company dealing with supply-chain software developing in San Jose. A software called Certus was also launched at the same time as NthOrbit by Vani. PepsiCo had taken over the Certus internal controls and assurance software in 2005. Vani was ready to take on a new adventure after the completion of this project which was moving back to India after 22 years in the USA to work with young entrepreneurs. Returning to India in 2006 was a major point in her life and gave her some time to explore and understand what the future had in store for her. Vani’s journey as a venture capitalist began in 2006 after she spent one-month researching, traveling, and meeting people to learn more about the Indian market when it came to investing. Being a successful entrepreneur is a very significant achievement but Vani was hugely respected by the entrepreneurial community and her investors not only because she is the pioneer Venture Capitalist in India but also because she is widely appreciated to be one of the finest mentors. To sum it up, she not only has money to leverage but is also an ocean of inspiration, intellect, and insights. Vani is very successful now as an angel investor but the question that arises is what empowers her to take such strong decisions? What makes it certain that her decisions are going to be correct? Experience is the word that defines Vani Kola the best. Vani has earlier worked diligently as an entrepreneur in Silicon Valley for 22 years. Silicon Valley is the epitome and anyone who has worked there for 22 years must possess the quality of being very unique and rare.
TURNING POINT AND OBSTACLES
The turning point of Kola’s journey is when in 2011, Kola along with Shiralagi rebranded her firm and named it Kalaari Capital. Vani successfully raised another $440 million after parting ways with Dham, which made Kalaari Capital the second-largest firm in India in terms of assets and the largest being run by a woman, which became the top news. Out of Kalaari capital’s 84 investments, Kola was able to sell 21 start-ups. Kalaari Capital focused on the right thing at the right time, it invested in focusing more on
early-stage technology-oriented start-ups in India. The venture’s name was derived from Kalaripyattu, a form of martial arts with origins in Kerala. Both Kola and her business partner felt this name did absolute justice to their vision and aim with regards to their venture. The top 5 fundings of Kalaari Capital have been WinZo, Cashkaro, Dream11, Active.ai, and Industrybuying. Talking about the startups funded by Kalaari Capital, Myntra and Snapdeal are some of the early startups funded by Vani Kola. She invested in these startups when they were actually startups who were finding their way up. Talking about the current situation, Myntra and Snapdeal have raised a series of funding from top investors like Tata and Alibaba. These entrepreneurs have turned indispensable for an Indian audience now but back then when they were mere startups and looking for a big break and recognition it was Vani Kola who came to the rescue. No one has ever achieved success without failures and obstacles, Vani has also talked widely about the dark sides of entrepreneurship, Founders can become emotionally very attached to the company, and many times when the business isn’t taking off and one feels stuck, it can be difficult to understand the difference between how soon is too soon, and how late is too late to quit. However, it is important for founders to
know when they are taking on personal risk to fund the venture and are teetering on the brink of financial peril. “Given today’s overly glorified success stories, we often don’t think of failure as providing us with immense chances to learn. But we must follow up failure with an in-depth analysis, Focus on why you failed, not in an emotional way but rather an analytical one. Try to glean some lessons from it, for a better 2.0 version of yourself.” - Vani Kola In addition to the stress of running an organization, Vani had also faced a lot of prejudice. During an encounter with a male acquaintance at the airport during a business trip, she was questioned on why she didn’t feel guilty leaving her young daughter, then less than a year old, at home. “It occurred to me ‘oh wait, didn’t his wife just have a child, and wasn’t that child only 6 weeks old’? Yet he was here at the airport also leaving to go somewhere. It just doesn’t occur to men! You just have to develop tools to cope.” Vani has been an idol for all the women who are questioned and doubted by people around them. She has proved that in this field dominated by men in our nation, women can conquer every field and everything if they are truly passionate and committed towards it.
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LIFESTYLE
TOP 5 LUXURY HANDBAG BRANDS THAT ARE WORTH INVESTING IN!
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hey say that handbags are a woman’s best friend, quality handbags can amp up your outfits without putting in a lot of effort. Handbags from these luxury brands continue to rule the fashion industry, and women, as well as men, can’t get enough. From renowned names such as Louis Vuitton, Chanel, Hermès, and many other high-end brands, their handbags have emerged victorious in their styles and are available in a broad spectrum of designs and colors to fit the needs of a classic or modern fashionista.
Below are top 5 luxury handbag brands that will become the highlight of every occasion of yours:
Christian Dior
CHANEL
Chanel is a world-renowned high-end fashion brand that cannot be left out from this list of the best and most expensive designer handbags. For many decades, Chanel has accompanied celebrities to major award shows like the Academy Awards, Golden Globes, Grammys, movie premiers, and all significant events. The classic Chanel bags are the ones that will never go out of style – they are versatile enough to be carried day to night. Chanel was founded in Paris, France in 1910 by Coco Chanel and the brand has always been a worldwide icon of luxury. The handbags have a unique and classy quilted look and a double C logo with the Flap Bag which is the most recognizable design, along with the Mademoiselle lock. The prices of these bags range from $3,600 to $7,400.
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Christian Dior founded this luxury handbag brand in 1947. The world-famous designer also produces iconic handbags, such as Lady Dior, Princess Diana’s favorite design, that was renamed as a tribute to her. The prices of Christian Dior bags range from $1,150 to $6,500. To carry with fingertips or slipped under your arm, Christian Dior bags add the ultimate touch of sophistication and femininity to every outfit. Accessories come and go but a Dior bag is forever!
Fendi
Adele and Edoardo Fendi founded their renowned label in 1925. Known globally for its craftsmanship and elegant design, the Fendi label is synonymous with high quality and luxury designs. The LVMH Group became the majority shareholder of the design house in 2001. The prices of Fendi bags range from $1,490 to $7,200. Fendi, which is the storied Italian fashion house, rose from fairly humble beginnings, commencing life as a family-run fur and luxury leather store in Rome. However, as the five daughters of the store’s founders took control of the family business in 1946, they began the process of transforming it into the luxury powerhouse it is today.
Louis Vuitton
How could we complete this list without mentioning this French luxury label that has been turning heads since 1954. Louis Vuitton and its most popular LV monogram were first introduced in 1896. This French luxury label was created in 1954 by a trunk maker named Louis Vuitton. The brand became part of LVMH/ Moët Hennessy in 1987. The prices of Louis Vuitton bags range from $1,670 to $5,350.
GUCCI
Guccio Gucci founded the Italian fashion house in 1921. As one of the oldest brands, the Gucci brand was earlier known for its luxury, high-end luggage, and equestrian equipment, it is one of the most versatile handbag brands to exist. One of the most popular Gucci handbag designs is the Jackie O. Gucci handbags consist of various equestrian symbols and shapes. The prices of Gucci bags range from $980 to $7,500.
Luxury Handbag brands like the ones mentioned above have completely changed the runway fashion game. They are not only versatile but also display high fashion fluency because of which they are worth investing in. TheGlobalHues | Vol. 1 | Issue 10 | July 2021
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HEALTH
5 EASY YOGA POSES
THAT WILL GIVE YOU A BREAK FROM THAT OFFICE STRESS
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itting at a desk for hours creates a sense of tension and strain on the lumbar spine, over stretches the mid to upper back, and shortens the chest and hips—leading to neck, shoulder, and lower back pain. Try this simple corporate yoga sequence when you don’t have the time to practice yoga at home.
Finger and wrist stretches
Due to the extra tension built up in the tendons and muscles of the fingers, it is important to try finger and wrist stretches every two hours to provide extra blood flow to these areas. zz Extend your arms to the sides, draw 5-10 circles inwards and outwards. zz Gently spread the fingers and close your fists, repeat this at least 5 times to release the extra tension. zz Keep your hands on the desk, palms facing up and fingers towards you, putting gentle pressure to counter stretch the wrist and the forearm.
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Seated Crescent Moon Pose
Seated Crescent Moon helps you fix your posture so that you can return to your seat with a taller spine, a clearer head, and sharper focus. zz Lift your arms overhead and stretch your fingers as much as you can, you would feel the stretch in your fingers and wrist portion. zz Lean towards the right and take 2 to 3 deep breaths. Repeat this for the left side and take another 2 to 3 deep breaths.
Chair pigeon pose
So many times we cross our legs while seated, this, especially when done on one side more than the other, can create imbalances in the hips and lower spine. The chair pigeon pose helps to bring balance back. zz While being seated in your chair, keep both feet flat on the floor, cross your right leg over the left at a 90-degree angle, keeping the foot flexed to not place pressure on the knee. zz You must feel a gentle to moderate stretch on the outermost part of the right thigh. Holding 5 to 10 breaths before switching sides will help you feel more calm and composed.
Sit and stand chair pose
At our workplaces, we’re seated all day, the underused glutes and hamstrings can’t help us get back up, and we rely on the upper back and even the neck to bring the body to standing or upright position. This two-part pose assists in awakening these leg muscles. zz Be seated with your knees bent 90 degrees and your feet flat. zz Press your heels down, trying not to move the feet in toward your chair or use your arms, and try to stand up. zz Slowly sit straight back down, refraining from leaning forward or from shifting the hips to one side or the other, keep repeating this 5 to 10 times.
Desk Chaturanga
The most interesting thing about your workplace might be that your desk can support your yoga pushups! Practicing a few of these strengthening movements throughout the day reminds the muscles around your neck to relax while keeping the arms active, which otherwise tend to go soft during the majority of the day. zz Rest your hands about shoulder-width distance on the edge of your work desk, and keep your feet back so your torso is in a diagonal line to the floor. zz Keep your feet firmly placed, inhale deeply as you bend the elbows to a 90-degree angle, leaning the elbows in towards the ribs. Exhale and press your chest back up to the beginning position. Keep repeating this 8 to 12 times for maximum benefit.
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TRAVEL
Assam Unveiling The Hidden Charm of North East!
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ssam is one of the most soothing and phenomenal places in India, its spiritual ambiance, beauty of nature and offbeat tourist locations have mesmerized people globally. Everyone knows about the renowned beauty of the seven iconic northeastern sisters, Assam is a part of captivating and iconic seven sisters, which are hard to reach but their ageless forests and astounding mountain ranges are always stuck on the back of almost every traveler’s mind. Below are 5 tourist destinations that no traveler should miss:
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TRAVEL KAMAKHYA TEMPLE
Kamakhya Temple is one of the most religious places in India, built in the heart of the capital city of Assam, the sacred temple was constructed in reverence to Goddess Kamakhya. The temple has visitors throughout the year. The most beautiful element about the temple is that it has a legend attached to the history of the temple, which goes way back to the mythological age.
PANIMOOR FALLS
KAZIRANGA NATIONAL PARK
The first thought we have when we talk about Assam is its famous Kaziranga National Park, it is undoubtedly one of the most gorgeous nature spots in Assam. One of the top tourist places to explore in Assam, Kaziranga National Park is the biodiversity haven that the nature enthusiast in you would love to explore! It also caters to the wildlife-loving crowd. One can find a range of animals such as Chinese pangolins, one-horned rhinoceros, Bengal foxes,
Bengal Tigers, swamp deer, and more. It will be one in a lifetime experience if you could stay here for a night and experience the park as a whole. It could be memorable if you can take up different tours like the Jungle safari, the Elephant safari, and also the Jeep safari. Housing a very dense population of Bengal tigers, it is also a tiger reserve. What else do you need more to visit this place? You will definitely get to experience the true form of nature and wildlife at the Kaziranga National Park.
MAJULI ISLAND
Another mesmerizing place to visit in Assam is Majuli Island. This island is recognized as one of the world’s most astounding riverine islands but you might need to time your visit before reaching the island. Monsoon is not the right time to visit the Island as a significant part of the island submerges underwater. However, the major islands at a better elevation manage to stay put without being affected by the monsoon.
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Panimoor falls are not only famous for their beauty but also for their connection with Bollywood! It is situated in one of the famous neighborhoods that made its presence felt in the Bollywood film Rangoon, starring Saif Ali Khan, Shahid Kapoor, and Kangana Ranaut. Undoubtedly, the falls surely make a charismatic appeal and even get many wondering where the place could be to witness such pristine beauty.
JORHAT
Assam is well known for its tea gardens, it would actually be shocking to visit Assam and not check out a single tea garden or tea estate, right? One can find huge tea estates in Jorhat, located very close to Majuli. You can cherish the calmness in the air and serenity in the neighborhood as you explore the places around the tea estates, including the Cinnamora Tea Estate, located in Jorhat. Interestingly, Jorhat is also a significant city as it has an airport connected to Guwahati. If you have time in hand, make sure you visit the Gibbon Wildlife Sanctuary while you are in Jorhat. Assam is the heaven of NorthEast, each and every place is connected to nature and its beauty will not fail to impress you! Situated away in the Himalayas with the alluring River Brahmaputra flowing through its cities and villages, Assam is surely a beauty you need to explore.
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