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4 | The Global Hues | Vol. 2 | Issue 8 | August 2022 SmartGenPublicationsResearch Making Your ResearchArticle Publishing Experience Hassle Free 360Degree Digital Marketing Mapping Out Performance-Driven Digital Marketing Solutions SpreadMe Digital Helping Businesses Grow Via Delivering Impeccable Marketing Solutions 20 Contents Vol 2 | Issue 8 August 2022 COVERSTORY 10 Spotlight 16 Let's Think 8 Crossword 22 DIGITAL MARKETING 10 MOST COMPANIESPROMISINGININDIA 10Companies in India Best Renewable ENERGY AKHILDAVE Founder, Trizone Healthcare Consultants
Of Antitrust Cases Against Big Tech Report 48 AHODS Technologies Pioneering Hydrogen Fuel Technology For MobilitySustainable 38 Listing 10 Most Promising Digital Marketing Companies In India
Agency Transforming Ventures into Brands 24 33
Creating Phenomenal
HitzMarketingDigital
A
Shaping The Future Of
AOne-Stop
ASnapshot
Cheers Creatives
The Marketing FreshIdeasMind
360-Degree Digital Marketing Company 36
The Global Hues | Vol. 2 | Issue 8 | August 2022 | 5
ValueHits
Digital Concepts
Digital Experiences 34
BrandsAcross Geographies 26
360-Degree Digital Marketing SolutionJoker Malware is Back In The Game! 28 Tech 40
6 | The Global Hues | Vol. 2 | Issue 8 | August 2022 52 Skilancer Solar Behind The Invention Of SelfCleaning Robotic Technology For Solar Panels 66 Travel New Zealand A BeautifulSpectacularlyIsland URON Energy Committed To BuildingAClean, Green & Sustainable India 54 64 Can You Be The Next Change Maker? 56 Report India Outshines With Its EnergyRenewablesTargets 62
Words
OnAMission To BuildACarbonFree World By Producing Clean Energy 50
Hydromo
of Wisdom By Billionaires 60 Listing 10 Best Renewable Energy Companies in India
Sales
Head of Sales & Marketing: Chetan Kaushik Team: Ritu Chauhan, Malvika Saini, Anubha Singh Chauhan, Anushka
Editorial Team: Neha
arketing, as it was originally intended, in its fullest, truest, and greatest form is becoming so significant today that it is too difficult to summarise it here. Business leaders, to thrive in today’s competitive, cluttered and commoditizing marketplace, unleash the powerful potential of Competitionmarketing.hasreached an all-time high to a point where the only considerable difference is not how incredibly beneficial the product or service is, but how it is communicated to 4.62 billion people (58.4% of the world’s population) around the world who use social media on a daily basis.
Vol 2 | Issue 8 |August 2022 Publisher: The
M
Editor-in-chief:
The Global Hues | Vol. 2 | Issue 8 | August 2022 | 7
Editor’s Note
Design
OurAugust Edition sheds light on the success stories of different brands in the Digital Marketing industry. Each story is different and engaging in its own way, highlighting their inception days, challenging times, and how they made a comeback to stay in the game and reach the zenith of success.
Digital
Gupta, Sanchit Rathi, Shubham Goel Data & Research: Naval Kishore, Sanjay Sharma Marketing & PR: Krishiv PR@theglobalhues.comKumar Advertisement: Mayank Gulati Subscription: Maniraj Reddy HR: Simran Khanna Corporate OfficeAddress: A-204, Third Floor, Vikaspuri, New Delhi-110018 Ph. no. : +91 9871258991 Email: info@theglobalhues.com The Global Hues does not accept responsibility for returning unsolicited materials & photographs. All unsolicited material should be accomplished by self-addressed envelope & sufficient postage. All disputes are subject to exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. © 2022 Publisher, Reproduction in whole or a part throughout the world, including image text or anything without written permission from the publisher, is prohibited. All rights reserved.
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The Global Hues Editorial@theglobalhues.com Global Hues Himanshu Tyagi Tannishtha Mukherjee Priyanka Tyagi Himanshi Jain Maurya, Kusum Vats, Gautam, Shreya Malakar Head: Himanshu Koli Team: Amit Sharma, Neha
Hope you enjoy reading the magazine. Happy Reading!
And if we say that the success story of a business largely depends on how effectively he plans and then deploys the marketing strategy, you won’t deny this.After thorough research on this subject, we have arrived at a conclusion that it is ‘Marketing’that indubitably contributes to building, scaling up, and sustaining a brand. Therefore, Marketing should be developed, embraced, and valued more than ever.
Aditi
3. Which company became the first Indian company to cross USD 100 billion annual revenue?
1. Narayan Murthy is the Founder of?
10. Which application will let you upload voice messages on status uploads?
9. Which billionaire has decided to donate $20 billion to philanthropic fund?
6. Kitkat is a product by
Answers The End Of The Magazine
At
ZYABTUMS C W ZXASXYUV R H WRBBRQMWTA OREBWPBIST RBILLGATES LNNIIOINBA DODNLAKMIP BNIKJKNCID ALAIVGICHQ NESTLEHFEC KINFOSYSDP KLBGFDGFED HAUKVJEEQJ 8 | The Global Hues | Vol. 2 | Issue 8 | August 2022
7. The business capital of India
4. Which regulator body launched the ideathon named ‘Manthan’?
8. Zomato has acquired which instant delivery service platform?
2. IBRD is also known as
5. Which country has the highest number of bank branches in the world?
Let’s Think
“Knowing is Knowing, Doing is Doing” ™ is something we strongly believe in, which means ‘Knowledgesameapplicationwithoutistheashavingnoknowledgeatall’.
AKHILDAVE ConsultantsTrizoneFounder,Healthcare
The Global Hues | Vol. 2 | Issue 8 | August 2022
Here to Ensure Health of Your Healthcare Business!
Unlike other industries, healthcare is a segment where marketing is perceived as something to be done on a hush-hush basis and let word-of-mouth do the talking, quite literally. This often results in recruiting a marketing team that often misses the mark.
ow do you ensure good health in an industry entrenched on the pillars of care and compassion? Times are changing and so are the requirements of the healthcare industry, which is growing by leaps and bounds following a pattern that is difficult to map and obscure to predict.
COVER STORY
Having said that, hospitals still don’t thrive merely on advertising and marketing and the good old word-ofmouth still stands relevant as it would decades ago. But word-of-mouth stems from either a higher recall factor or personal experience, wherein the former depends upon 360-degree promotions while the latter on the overall experience with a hospital. It is therefore still a two-way street, where ‘commercial’ goes hand-in-hand with ‘compassion’.
Furthermore,blog!Trizone
“Knowing is knowing, doing is doing” is something Trizone Healthcare strongly believes in, which means ‘Knowledge without application is the same as having no knowledge at all’. You might come across multiple advertising, branding, and digital marketing companies with a vast knowledge pool but when it comes to implementing the same at the grassroot level, the grounds begin to shake, rather than breaking new Havinggrounds.worked with leading hospitals in Gujarat, Maharashtra, Madhya Pradesh, Rajasthan, and West Bengal for the last 2 decades, Trizone understands the actual pain points of a hospital. Most
serious challenges to the healthcare units, especially when it comes to hiring marketing professionals. An addition to the same would be to the woes of training and education to the team. What if we tell you that we can have an ‘extended marketing team’ at your disposal? Now we are talking business.
12 | The Global Hues | Vol. 2 | Issue 8 | August 2022
As Akhil and Niraj put it, “At Trizone Healthcare, we ensure that the communication is built such that it resonates with the hospital’s legacy, culture, beliefs, knowledge, and practices, apart from focusing on the target audience.”
Ltd
Founder – Trizone Healthcare Consultants
Trizone Healthcare’s expert consultants assist in achieving the growth targets
Trizone’s business tracking and data tracking system offers the clients a realtime evaluation of its strategic endeavours. Trizone has seasoned leaders from healthcare marketing and advertising, therefore chances are that clients just might find a doctor writing their next healthcare
Akhil is a passionate marketing professional and a dynamic business leader. He is an IIM Lucknow alumni with over
“Advertising connects customers and paves way for imagination and while sales is the ultimate focus, we guide hospitals to go beyond it, by using our strategic approach and business acumen to deliver unique and engaging experiences, which is something that your competitors can rarely replicate,” mentions Akhil.
Before asking ‘why a healthcare consultancy’, one should ask, ‘why not a healthcare consultancy’. To begin with, there’s a considerable difference between marketing and sales. While marketing is a process, sales is an outcome. Most of the healthcare units seldom understand the difference between the two, which is understandably so, owing to their expertise in healthcare and not Thismarketing.poses
DirectorLLP–
The idea is to offer bespoke solutions to its clients, as there cannot be a one-sizefits-all solution when it comes to the healthcare industry.
Trizone Communications Pvt.
A lot rides on the reputation in the healthcare industry and with its refined knowledge and experience, Trizone assists healthcare organisations with a bespoke strategy that fills the gap between perception and reality; resulting in increased patient footfall, reputation enhancement and an increase in revenue thus profitability.
With the primary focus on increasing its client partner’s footfalls, Trizone Healthcare creates tailored solutions to ensure the clients’ brand names are in focus when their patients need them. Together, Trizone creates a structured and well-defined road map that leads its partners’ business to higher profitability, thanks to the trust they will build with their patients.
AKHIL DAVE
importantly, Trizone is the doer, rather than just the talker. It is a data-driven 360-degree marketing approach that helps define brand goals that create a niche for its client partners.
Healthcare follows a well-designed methodology, which includes: Changing Perceptions, Influencing Decisions, Sharpening Recollection, Strengthening Brand Agility and
knowledge and experience. With its data-driven Hospital Marketing Strategy, Trizone aims to provide a positive return on investment and turn patients into brand ambassadors. Its ambitious approach enables the company to deliver universal roadmaps for healthcare providers that create disruption, deliver solutions and results along with defining the future of the healthcare ecosystem.
Two decades ago, if you happened to come across a hospital ad, chances were that you might have labelled the hospital based on ‘commercial’ rather than ‘compassionate care’. Cut to our times, if one hasn’t heard of a hospital’s name in the leading newspapers, hoardings, radio or social media, the hospital is sure to be seen with wary eyes.
Co-Founder – A to Z Hospital Consultancy LLP
Akhil has had the opportunity to develop and execute marketing strategies and business processes that have revolutionised many healthcare businesses and fueled their exponential growth. After
India as Partner & Director, he also founded the consultancy firm “Trizone Healthcare Consultants LLP” in the same year to address the greatest challenges of marketing in the healthcare industry.
Niraj Upadhyay is an accomplished entrepreneur, creative director, and marketing professional. Post his illustrious career in films, television and events and the activation industry, he ventured out with Trizone India in 2009 in his hometown, in Gujarat.
of time, Trizone has shown its prowess in assisting brands like ApolloCBCC Cancer Care (Ahmedabad & Gandhinagar), CBCC India having its presence in Ahmedabad, Agartala, Chennai, Indore, Navsari, Raipur, Trichy & Ujjain, Geetanjali Medical College & Hospital (Rajasthan) Tricolour Hospitals (Gujarat), M.M. Chokshi Eye Hospital (Gujarat), Gastrocare Hospital (Gujarat), Sangam General Hospital (Bodeli & MP), Accuteeth invisible aligner company, HOCC Haemato Oncology Care Centre (Gujarat), Aadicura Superspeciality Hospital - a 100 bedded Superspeciality Hospital in Gujarat, Zeel Multispeciality Hospital (Rajasthan), Shree Siddhi Vinayak Multi Speciality Hospital (Mandsaur), SPMIMSRF (Kharagpur) an upcoming 750 bedded hospital and Medical College by IIT Kharagpur, Indian Association of Aesthetic Plastic Surgeons (IAAPS), and Vascular Society of India and many more through Branding, Marketing Strategy, Digital Marketing, Social Media Marketing, Event & Conference Management and Communication Strategies.
COVER STORY
By applying their vast knowledge, experience, research and ethical marketing practices, Trizone Healthcare Consultants aims to help their healthcare clients win patients’ trust, make the client’s business the first choice of patients and their families, enhance the reputation and overall help grow the
Trizone Healthcare Consultants, a sister concern company of Trizone India is a 14-year-old Strategy, Branding & Advertising agency from Gujarat, known for its incredible strategy and execution, especially in the tourism and retail sector. This dedicated leap to Healthcare did not happen overnight as Trizone India was already working with some of the very known names in the Healthcare and Wellness industry. Experiences while working and building healthcare brands helped them realise that there is a huge gap between the actual needs and the knowledge required for healthcare marketing communications. This was a well-researched, calculated and planned move made by two stalwart friends having exceptional knowledge in Branding and Marketing who came together to make Healthcare marketing a serious business.
His pursuit is to be an expert on the principles and techniques of prac-
22 years of experience in Branding, Marketing & Strategy, especially in the Healthcare Industry.
Inrevenues.ashortspan
Ever since, he has strived hard and helped more than 250 brands to achieve their business goals across all major industries, nationally and internationally. He strongly believes in It’s all
Let’sMINDSETabout™Change it!
When the entire humankind was in chaos, especially with the hit of the novel CoronaVirus, like every other industry even the healthcare industry was experiencing tremors, with many businesses almost on the verge of collapse. Here is when a month-old consultancy made a heroic entry, becoming the saviour for including stand-alone specialists, clinics and even established hospitals not only to communicate and reach out to their patients but also to assist them in doing e-consultation during the peak of the pandemic. Many looked at it as a charity, but the minds behind it knew that it was a long-term investment.
In February 2020, two friends finally came together and shaped their 9-year-old vision into reality to provide 360-degree branding and marketing solutions to help the Healthcare and wellness businesses to not just survive but thrive in these cutthroat times.
The Global Hues | Vol. 2 | Issue 8 | August 2022 | 13
NIRAJ UPADHYAY Co-Founder – Trizone Healthcare Consultants FounderLLP& Director – Trizone Communications Pvt. Co-FounderLtd–A to Z Hospital Consultancy LLP
AESURG’22 GOA: Trizone's Team exuberantly celebrating the success of one ofAsia's largestAesthetic Plastic Surgeons Conference
Apart from knowing what to do, it is also very important to know when and how to do it. A consultancy brings with it, all the answers with strong research as its
In an institution where saving lives and catering to the healthcare needs of the
Team Trizone Healthcare Consultants participating at Medical Fair India 2022, Mumbai
2. To Direct Patient Traffic Towards A Brand
In the current scenario, patients have more options of healthcare providers/ hospitals than ever before. With so much awareness and information available at the fingertips and availability and accessibility of healthcare coverage from various Government & Insurance policies, the decision-making process over healthcare providers' selection has changed quite a lot.
Patients thoroughly review, research and consider many factors before taking final decisions over the selection of a Hospital/Healthcare provider.
That's why it is quite important for healthcare providers to plan their marketing strategy at an advanced level where they can retain existing patients and grab new patient footfalls to achieve their brand & financial goals.
A team of marketing professionals assist a brand with guidance and communication to help the brand attract patient traffic.
14 | The Global Hues | Vol. 2 | Issue 8 | August 2022 Listen and Understand Analyse and Research Design and Develop Aim and Shoot Review Results Discover and Reinvent Strategy Consulting Marketing & Branding Advertising & Communication Design Content Writing Website Development Digital Marketing Social Media Marketing Audio-Video Films Training & Development Event & Conference Management
to focus on marketing needs. Here is when consultants come in to play with a dedicated team of professionals.
1. A Dedicated Manpower
3. Put The Right Marketing Strategy In Place
A key factor that leads to patient retention is patient engagement. A healthcare consultancy can assist a business in achieving the same.
7. To Increase Patient Engagement
9. To Benefit From Their Experience And Expertise
of skills, experience, expertise and dedicated manpower at a fixed price, that too with a commitment to growth while building a brand’s own marketing team can take a lot more effort and money with an uncertainty of results.
Brand image is the first thought that flashes in the mind when we talk about a brand. That thought or visual should be incorporated rightly to create a positive impact. And a consultancy would exactly know how to do it!
“Trizone Healthcare Consultants is India’s first ever 360-degree branding and marketing consultancy firm dedicatedly working for the healthcare and wellness industry,” mentions Akhil and Niraj who envision the bright future of Trizone and Healthcare Consultancy at large.
A consultancy doesn’t just come with skilled professionals but also experienced experts who’ve worked with corporates and doctors and know exactly what they are doing. A business can surely add value to its brand through this knowledge.
Dr. Sandeep Sharma - President IAAPS (2021-22), Organising ChairmanAESURG’22 GOApresenting the Certificate ofAppreciation to Trizone
4. To Build Or Rebuild A Perfect Image Of A Brand
5. To Assist In Becoming Stronger Than The Competitor
COVER STORY
6. To Help You Get Better Understanding Of Patients’ Behaviour
Glimpse of the panel discussion at VOH 6th International Healthcare Conference - Digital Healthcare 2022 (Tech enabling the future of healthcare)
A consultancy doesn’t just have theoretical knowledge but also knows what works on the ground and what doesn’t. It very well understands that one thing a company needs to do is to stand out.
it right with sensitivity and in a way that strikes a chord with the audience.
It is important to know the average patients’/their families' behaviour and pattern from the moment of consultation to recovery to retention. The knowledge helps to improve and grow. Here is when a business needs a healthcare consultancy.
DIGITAL MARKETING 10 MOST COMPANIESPROMISINGININDIA
JIGAR PATEL MD, SpreadMe Digital
Within a very short span of thancompletedhasSpreadMetime,Digitalsuccessfullymore600+national & international projects.
Founded in 2019, SpreadMe Digital specialises in breaking down barriers and finding solutions for strengthening the digital visibility of a business. Due to its expertise in all aspects of digital marketing including SEO, SMO, SMM, PPC, ORM, content creation, and much more, SpreadMe Digital has been able to deliver a result-oriented digital plan to its clients.
SPOTLIGHT
o find a result-oriented Digital Marketing Agency equipped with an experienced team of marketing professionals and exceptional customer support is like finding a needle in a haystack. But the search takes a halt when SpreadMe Digital, a top-notch digital marketing agency enters the game.
Helping Businesses Grow Via Delivering Impeccable Marketing Solutions
“We become a part of our client’s team who understands the client’s market and goals, rather than just a marketing agency blindly following strategies,” asserts Jigar while explaining the company’s expertise.
In a marketplace saturated with service industry professionals, it’s highly difficult to stand out from the competitive crowd and carve a unique and profitable niche for your business. SpreadMe victoriously positions itself different from the rest. Here’s how:
As a full-stack digital marketing agency, SpreadMe offers a wide range of services to its clients, from SEO to SEM, graphic designing, website development and much more.
SpreadMe helps its clients drive organic traffic to their website by achieving high rankings in Google and other search engines, through on-page, off-page & technical SEO services.
With its in-house digital tools, SpreadMe offers top-notch business management solutions to its clients, so that they can focus more on achieving their goals.
SpreadMe Digital is a full-stack Digital Marketing Agency that serves clients across the globe. It primarily works with micro, small and medium-sized businesses across various countries to help them acquire new consumers or clients through digital resources. The company currently has around 75% retained projects with the rest 25% majorly coming through the reference of existing or past SpreadMeclients.
Jigar personally looks after client onboarding and strategizing upon their requirements in order to fulfil their
SpreadMe has a history of successful cases with multiple forms of SEO campaigns. As Jigar puts it, “We have evolved and added the latest SEO services for so many years now to help businesses get their global name going.”
Social Media Marketing to Promote Stories & News on the Right Platform
As a one-stop destination, the company has the ability to handle & build a project right from the planning phase to the fully developed stage, along with maintenance.
“I love what I do which proves to be a steady source of motivation that drives me to do my best. I thrive on challenges and constantly set goals for myself & my organisation, so I always have something to strive towards,” explains Jigar.
It then creates a measurable campaign relevant to a business' overall marketing strategy.
Being a responsive digital marketing agency, SpreadMe offers the most fortunate campaigns that can quickly go viral and reach the desired target audience.
As the Managing Director of SpreadMe Digital, Jigar assists businesses and organisations in finding, retaining, and engaging consumers online.
10 MOST
Digital is a business built through experience. Jigar Patel, the Managing Director of the company has 8 years of rich experience in Digital Marketing. His specialities include Strategy Planning & Execution, Data Analysis & Reports, Cohort Analysis, Growth Hacking, Digital Data Science, and Team Leadership.
its services to a variety of industries such as Retail/Ecommerce, Logistics, Real Estate, Travel & Hospitality, Food & Restaurant, Fashion, Healthcare & many more.
With well-crafted collaborative ideas and marketing strategies, SpreadMe induces on helping clients succeed across the company by creating healthy customer SpreadMerelationships.caters
aspects needed to be improved along with its strategies and exchange ideas that suit best for the project,” mentions Jigar while emphasizing the significance of building loyal client relationships.
“Two weapons that help us build healthy client relationships are effective communication and reporting. We regularly try to understand the client’s needs & share the progress, improvement, and other requisite
SEO Services to Outrank The Competitors
Changing consumer behaviour is prompting digital marketing agencies to pivot their strategies, as it is becoming increasingly difficult to keep up with customer expectations. While some companies struggle to keep up with the change, SpreadMe Digital follows a step-by-step process to understand the client's needs and frame a result-driven marketing strategy.
SpreadMe helps promote the services/ products of its clients and drives leads/ sales via paid marketing through Facebook & Instagram Ads, Google & YouTube Ads, LinkedIn Ads, Bing Ads, PPC Audits, etc.
DIGITAL MARKETINGCOMPANIESPROMISINGININDIA
Ingoals.today’s
A flexible model of engagements helps in creating strategies with a professional team who strives to deliver tactics to ensure phenomenal returns on clients’ investments.
18 | The Global Hues | Vol. 2 | Issue 8 | August 2022
fast-paced and highly competitive world, successful companies are those which do not limit themselves and explore their horizons to deliver the best to customers. And here we have, SpreadMe Digital which believes in always thinking out of the box.
The agency also has its own digital tools like CRM, URL opener, Keyword Density Checker, and Robots.txt Generator to list a few to serve as a one-stop destination for all marketing needs.
SpreadMe helps its clients publish outstanding content on their social networking sites to connect with the target audience to ultimately strengthen the brand, boost sales, and generate traffic on the website. Under this spectrum, the agency is proficient in Facebook & Instagram Marketing, LinkedIn & Twitter Marketing, and YouTube & Pinterest Marketing.
SEM Services for More Exposure & Leads
To create an impact and obtain meaningful results, the agency analyses client business first and then curates a list of amendments required, errors to be rectified and strategies to be planned.
SpreadMe has successfully completed 600+ projects with a 78% retention rate.
After all these processes, SpreadMe analyses the Conversion rates, Sale Conversion rate, Visitor analytics, and Revenue per keyword.
It also creates relative and consistent content that can easily be tailored to different media or channels depending on the audience.
Drive to revenue at a lower cost per acquisition helps in optimising and analysing the campaign performance.
Revamped the online presence of over 1,000 Websites and made them more vibrant with a compelling presence.
BIJESING RAJPUT SEO Manager
“We are committed to providing tailored solutions for the individual business needs of our clients and always generate high profit and build better brands through connected digital experiences,” mentions Jigar.
Vision: SpreadMe Digital is committed to offering tailored digital marketing solutions and delivering businesses with the most innovative ideas for their success to reach new heights whether
Done official partnerships with Google Ad Words, Facebook, Yahoo, Bitrix, Hubspot and many such platforms and has also successfully fused several email campaigns with marketing automation.
The highly competent team of the agency connects to different podcasts,
A focus to get into a medium rather than trying to sell out the products to the masses without knowing their interests and preferences is also a significant part of framing the strategy.
Mission: SpreadMe works round the clock to partner with customers for their success as it always looks forward to creating a diverse and unique client base including small or big businesses and individuals functioning in many different fields and economies.
The Global Hues | Vol. 2 | Issue 8 | August 2022 | 19
SPOTLIGHT
SpreadMe Digital has successfully delivered result-oriented SEO strategies that have listed the company among the ‘Top Ten Digital Marketing Companies in India’
Worked with over 100+ clients and is in a race to add many more to the list from a wide range of domains and verticals.
SAGAR PANCHASARA Software Engineer
it’s boosting engagement, or growing awareness, loyalty, and affiliation.
KISHAN JETHAVA Digital Marketing Strategist
and sales meeting the criteria of any business,” mentions Jigar with great pride.
To increase morale, productivity and above all, overall performance, SpreadMe Digital is continuously adding feathers of appreciation and awards to its cap right from its inception days. Here are some awards that project the success chart of the agency.
TEJAS SHAA PPC Account Manager
BHAVESH PATEL Software Engineer
“Since the company’s establishment, We are committed to understanding and fulfilling our customer's needs and delivering uncompromised services,” mentions Shalu who envisions becoming the No. 1 quality research publisher in India.
SHALU SUSAN
W
SPECIALFEATURE
“To date, We have published 20,000 research articles and have 50+ collaborations with accredited research journals, internationally referred and indexed across various disciplines and aim to do more in the near future,” mentions Shalu.
With much higher mindfulness, resourcefulness, and intuition, Shalu Susan’s ability to effortlessly juggle
20 | The Global Hues | Vol. 2 | Issue 8 | August 2022
a hundred balls at once is making her stand out in the entrepreneurial world. She is currently serving as the Founder and Managing Director of SmartGen Research Publications. Prior to beginning her entrepreneurial journey, she brushed her skills and expertise in the Sales and Human Resources sectors. She almost spent a decade learning about Talent Management, Development, and Talent Acquisition to list a few.
However, SmartGen is devising different solutions to solve this challenge.
While SmartGen finds different ways and means to include new journals, the lack of law journals is becoming a grave concern.
THE GROWTHSCINTILLATING
Making your Research Article Publishing Experience Hassle Free
Founder and Managing Director of SmartGen Research Publications
by publishing quality research articles in every stream and to support research projects to develop critical thinking expertise in research areas, which are globally sought and incredibly beneficial, SmartGen Research Publications has blazed a trail in the world of academic research manuscript publication.
THE PUBLICATIONSRESEARCHBEHINDWOMANSMARTGEN
SmartGen Research Publications
THE PORTFOLIOSERVICE Research fallMethodologyworldwide,ofServices,AccreditationPublication,ManuscriptsResearch&ConsultancyResearchPublicationConferenceProceedingsandResearchWorkshop,allunderthewideservice
It seems as if Shalu knew firsthand what it’s like to start something from scratch; to have an ambitious vision and to bring that vision into reality
“We have resources who are trained to work towards customer satisfaction and ensure quality output. We conduct periodic reviews of our performance, customer feedback and solutions,” says Shalu.
portfolio of SmartGen Research Publications.
because the way she has built SmartGen Research Publications is beyond admiration.
As Shalu puts it, Many researchers approach in search of law journals to familiarise themselves with legal language and study cases to improve their reasoning abilities but a clear lack of journals in the field of the law leaves us dissatisfied.”
CHALLENGES IN THE WAY
Incepted in 2017, SmartGen Research Publications is a prominent, AcademicNational & International Journal Publisher that assists in publishing research articles from all fields of Engineering, Technology and Medical Science. The publication house maintains the highest standards in original research material to ensure that the publishing experience of all the researchers, professors, students, and writers goes as easily as possible.
What sets SmartGen apart from other competitive players is its unique approach; all the submitted manuscripts go through a rigorous review by the panel of SmartGen with a motive to validate the scope and authenticity of the data provided.
What makes a successful company even more successful? The secret lies in brilliant strategic insight and the intellect to take the right decisions for the customers which can be fulfilled by delivering what’s been committed. SmartGen does this pretty well.
Founded in 2016 in Vapi Gujarat, 360Degree Digital Marketing is an ISO-approved highly acclaimed marketing agency that combines advanced technology with smart talent to deliver quality digital solutions to clients. It not only provides top-notch marketing solutions in Pan India but has also expanded its operations globally in countries like the USA, UK and Australia.
is a 26-year-old renowned digital marketer and an entrepreneur with 7+ years of experience in providing digital marketing services, website development services, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Performance Marketing, and Digital Marketing Tillstrategies.nowhe
Social Media Marketing
Those who dare to become their truest version of themselves find a deeper purpose in life. When life has a purpose, the time has no boundaries and when time has no boundaries, age really is just a number. Vikas Mishra’s story as the Founder of 360Degree Digital Marketing is a living example of this powerful Vikasstatement.Mishra
Website Design & Development
stays on its toes and provides a rich array of services.
360Degree Digital Marketing Agency always stays with clients to guide them and turn their dreams into reality. Some of the factors that distinguish the company from the rest players in the digital marketing industry are:
nline has become the go-to platform from where consumers consume relevant information. With just a quick swipe, skip, or scroll, consumers hold the authority as to what they choose to interact with. Thus, it is apparent that traditional marketing strategies are becoming less relevant. The advent of new digital tools has upended age-old processes in marketing and advertising, thus necessitating the emergence of best-in-class digital marketing firms.
THE MAN BEHIND THE BRAND
22 | The Global Hues | Vol. 2 | Issue 8 | August 2022
THE FACTORSDIFFERENTIATING
With an aim to give a business new wings to achieve infinite heights, 360Degree Digital Marketing always
Search Engine Marketing
It is a data-driven digital marketing agency that helps in boosting the online presence with its datadriven marketing solutions
Influencer & PR Marketing
O DIGITAL MARKETING 10 MOST COMPANIESPROMISINGININDIA
THE SERVICE PORTFOLIO
Performance Marketing
has worked with more than 300+ brands globally in multiple industries. He has deep expertise in various industries such as Real estate, Healthcare, and Education & supports small & large businessmen to scale up their businesses. He has trained more than 2000+ students to choose their careers, out of which many are listing their names among top entrepreneurs, some have launched their startups, some are working for big companies and others are blooming as the best freelancers of their respective niches.
Digital Marketing Consultation
360Degree Digital Marketing Mapping Out Performance-Driven Digital Marketing Solutions
It inevitably stays up to date in its digital tools and technologies. It keeps a strict eye on new marketing trends that put forward new ideas and opportunities
Promotions on Google, Facebook, Instagram, LinkedIn, etc
Marketing Automation
Search Engine Optimization
Growing a startup is a huge challenge. 360Degree DM puts result-oriented plans into place to establish a startup as a brand
Establishing itself as a Performance Driven Digital Marketing agency, 360Degree Digital Marketing is providing a wide array of services. These are:
Digital Marketing Training
Branding
Digital Marketing Strategies
“We believe in targeting a bigger audience by devising well-thought-out plans and strategies to help a business gain the best recognition and appreciation in the industry,” mentions Vikas.
The company follows a step-by-step process to frame a digital marketing campaign for its clients. The team first understands the client’s business and then analyses it through brainstorming.
360Degree Digital Marketing has achieved many honours so far. Some of them are:
The Global Hues | Vol. 2 | Issue 8 | August 2022 | 23
In order to make informed decisions, the company regularly understands Statistical data. Intelligent use of statistics helps in formulating a wildly successful marketing campaign
The company devises Budget-Conscious Digital Marketing Strategies
At andthehelpsfordigitalcreateourDigital360DegreeMarketing,aimistoasuitablestrategyourclientsthatinattractingtargetaudienceincreasing
Walking down the memory lane, Vikas also shared that 360Degree Digital Marketing had a great experience in building Green Exotica (a real estate company) and Origa Lease Finance Pvt Ltd (a fintech company) into reputed brands in the market.
MAINTAINING HEALTHY CLIENT RELATIONSHIPS
FEATHERS IN THE CAP
MISHRAVIKAS
Vikas Mishra is also the Author of Book 'Digital Entrepreneur: An Introduction to Digital Marketing'
“We are a result-oriented Agency. Our Digital Process helps our clients to get automated reports & support. At the same time, it’s our Commitment, Quality of service & Strong technical knowledge that has helped us gain the trust of our esteemed clients,” asserts Vikas.
360Degree Digital Marketing received recognition as the ‘Best Digital Marketing Agency’ in 2021
(Digital Strategy & Marketing Analytics from IIM Nagpur)
“Since the company’s establishment, our aim is to become one of the renowned Digital Marketing agencies in the world. We are capitalising on every marketing trend and making full use of opportunities to stay ahead in the game,” says Vikas who is optimistic about the tremendous growth of the company in the coming years.
360DegreeFounder, Digital Marketing conversion figures.
360Degree Digital Marketing thrives to provide proven and effective marketing services to ensure that the company remains valuable and competitive now and in the future as well.
ALONG ROADAHEAD
Post that, it plans the strategy keeping in mind the Target audience, Demographic target, Content strategy, Communication medium, and Media Planning. A detailed discussion about the concept and understanding of the scope of services is a must in the agency. After the campaign goes live, weekly reporting is done to check the ROI of the campaign.
360Degree DM has worked with more than 300 brands so far. The young & passionate team at 360Degree DM understands the client's needs and requirements & comes up with top-notch digital marketing solutions.
Vikas Mishra was awarded the ‘Indian Icon Business Award’ For Excellence in Business Execution-Leadership in 2018 Vikas Mishra was also felicitated with ‘Young Entrepreneur of The Year’ by The Indian Awaz in 2019
It formulates creative ideas to explore new markets for clients to help them increase their visibility, sales, and profitability
24 | The Global Hues | Vol. 2 | Issue 8 | August 2022
Cheers Creatives
Layout, content, background, graphics, colour palette, and template are all that matter in a professional presentation. The expert team of creative designers at Cheers Creatives delivers a professional & aesthetically pleasing presentation and lets a presentation speaks for itself.
Packaging Design
ooking out into the universe today, we quite effortlessly see why brands are more important now, than at any time in the past 100 years. Branding and Digital Marketing are more important than ever. But building a brand and achieving kinetic growth is quite challenging as you have to stand out in a sea of others
“My expertise in Mass Media helps me build, create, and innovate the branding and marketing campaigns that fetch great results. Cheers Creatives has successfully delivered 500+ client projects globally,” mentions Monish.
To put it straightforwardly, packaging can make or break brands. Highly skilled package designers at Cheers Creatives follow the best packaging design practices and work deliberately to deliver designs that are not only visually rich but also Cheersattention-retaining.Creativesdoesnot close its door of creativity to only these five services, rather explores every category of the services. It takes care of creating
L DIGITAL MARKETING 10 MOST COMPANIESPROMISINGININDIA
The Marketing Agency Transforming Ventures into Brands
A website is like a digital address of any business and thus positions a business better in the market. Cheers Creatives is an all-inclusive website design company that takes care of all the design and development-related aspects of a business.
Astanding.360°creative
It takes only seven seconds for people to make an opinion about a brand. Seems quite unbelievable! Cheers Creatives masters the art of transforming a business into a brand. With the right, professional, and creative approach, Cheers Creatives make every story magical.
Website Designing
agency with a distinctive blend of branding experience and digital expertise, Cheers Creative Agency LLP was incepted in 2015 to cater to all branding & marketing needs. Cheers Creatives is a team of a new generation of storytellers armed with the best tools and techniques. The team of passionate and quirky head hold the potential to uplift any business from the bygone era and usher into this new digital age. Cheers Creative Agency LLP has concrete hands-on brand building, marketing, presentation design, packaging, digital marketing and many more to list. Over the years, the company has catered to all kinds of industries without any exceptions.
MEET THE MAN BEHIND THE BRAND
Branding Services
“We are committed to delivering brand strategy and brand identity in research and analytics, brand architecture and portfolio, brand positioning, brand guidelines, branding strategy & management, brand communication, brand experiences, internal branding, and re-branding,” asserts Monish.
When Monish Atul Mehta decided to do graduation in Mass Media and Communications, he was very clear in his head that one day, he would gift the country with one of the best Creative Agencies. And here it is - Cheers Creatives. Monish is a brand specialist and is always enthusiastic about enabling brands to grow their businesses.
To help a business thrive online, Cheers Creatives is fully equipped to provide
best-in-class content creation and digital marketing solutions along with immersive design experiences. The creative heads and expert digital marketers brainstorm with highly skilled designers to deliver the best online marketing solutions and strategies.
THE SERVICE PORTFOLIO
Presentation Design
Digital Marketing
AGRAND ENTRY INTO THE CRYPTO CLAN Cheers Creatives takes pride in mentioning that it has officially entered the crypto clan as a digital marketing agency.
More than just brand custodians, we are yourcreateyoucreatecustodians.businessWevalueforbyhelpingyouvalueforcustomers.
The Global Hues | Vol. 2 | Issue 8 | August 2022 | 25
“We love to take up projects that make us challenge our capabilities. No matter which industry you belong to, we believe in in-depth research, effectual communication, powerful ideas and perfect execution,” says Monish.
The concepts of Metaverse and Web 3.0 might seem intimidating to tackle, but it’s better to learn the ins and outs sooner if companies want to see success in their digital marketing. Commenting on the impact of web 3.0 and Metaverse on content creation and content consumption, Monish says, “This new evolution will
for the Mascot, Cheers Creatives did not leave any stone unturned to represent their automated trading bot and highlight their service offerings.
October, Maheka Mirpuri, Poptates, and Rude Lounge to name a few.
“Humesha apne naak, kaan aur aankhein khule rakho (Always keep your nose, ears, and eyes open) is our mantra which helps us stay updated with the trends as a digital marketing agency,” mentions Monish who visualizes the holistic growth of Cheers Creatives in the upcoming years.
MONISHATUL MEHTA Founder & Director, Cheers CreativeAgency LLP
THE EFFECT OFWEB 3.0AND METAVERSE ON CONTENT CREATION
possibly make data available and accessible easily. However, the basic storyline or the basic idea needs to be fed by a human. Agencies that will be able to think on their feet and constantly innovate and are parallelly running with the trends will survive the race.”
However, there are brands that follow traditional values and methods of advertising. These brands will also be able to perhaps sustain the pressures of technology as these values are irreplaceable.
THE MANTRATO LIVE BY
26 | The Global Hues | Vol. 2 | Issue 8 | August 2022
Content Writing & Copywriting
It does not believe in the cookie-cutter technique. Therefore, the campaign proposal that it shares with the clients is fully customised.
It offers regular job training to ensure that every team member always stays abreast with the latest techniques.
And that’s not the end. The creative minds at Digital Concepts also bring
10 MOST
CMS Web Development
Creating Phenomenal Digital Experiences
The saying “Beginnings could happen more than once” fits perfectly with Mitali’s strenuous journey. Right from enthusiastically entering the professional world to struggling with innumerable challenges, Mitali learned a lot in life. Her career took a major turn when the entrepreneurial bug bit her in 2012.
The quality and communication are always top-notch.
“My main objective is to increase the company revenue by reaching out to customers from India and abroad (USA, UK, Canada, and Australia) and cater to their digital marketing needs, make higher profits by improving business processes, identifying new revenue streams, and creating a happy and loyal team and customer base,” mentions Mitali.
Brand Identity Design
It is equipped with a well-trained, enthusiastic and experienced team of designers, developers, writers, and marketers.
Internet Marketing
The prices are affordable and pocket friendly as it is a bootstrapped start-up with no wowsome expenses and investors to gawk all the time.
E-commerce Web Development
Although Digital Concepts is new in the business, Mitali and her business partner are not the average digital marketing bosses one comes across. With 25+ years of combined hands-on experience working from the bottom of the pyramid to leading a passionate team, they have seen and done it all.
forth many other best-in-class services. Some sectors where the company excels and has received rave reviews from clients around the world are:
Digital Concepts gains a competitive edge as:
Standing tall as a 360° digital marketing company in the business community, Digital Concepts offers end-to-end solutions from website design and development to marketing and mobility solutions to clients from different sectors.
ootstrapping a digital marketing agency involves challenging yourself to go beyond the pencil-pushing tasks and standing out each day to establish a new name in the ultra-competitive market. Kolkata-based digital marketing company, Digital Concepts was no exception when it came to struggling with a myriad of challenges. Thanks to the right approaches and the wellthought-out roadmap crafted by the Founders that helped Digital Concepts emerge as the award-winning and fastest-growing Digital Marketing Agency in EstablishedIndia.
She, along with her husband cum business partner laid the foundation of a bootstrapped startup - Digital Concepts. Since the establishment of the company, there hasn’t been a single day when Mitali hasn’t given her creative inputs. Being the CEO of a bootstrapped business, Mitali’s goal is to build on the current business successes by expanding the solution into other vertical markets.
DIGITAL MARKETINGCOMPANIESPROMISINGININDIA
in 2018, Digital Concepts is a full-service digital marketing company committed to creating phenomenal digital experiences for businesses from different sectors around the globe. Although Digital Concepts is a new name in the business community, its seasoned web, mobile, and internet marketing professionals are experienced and extremely passionate about what they do.
Quite obviously, it’s the Team! For any venture that starts from scratch, each day is a new struggle. It brings its own anxieties and insecurities. One of the biggest challenges was to find the right
While many businesses struggle to adhere to principal practices, Digital Concepts benchmarks its business against the highest levels of professionalism in the corporate world. Every day, the company brings in hard work and honesty to the work process. The core Respect for clients, respect for ethical practices, and respect remove bottlenecks and empower individual growth across your
Emerging Digital Marketing Agency of the Year, 2022
Co-Founder & CEO,
“Passion, Performance, Innovation, Respect for People, and Team Work – these words have always driven us and encouraged us to keep in sync with the latest trends and technology and will continue to do so,” mentions Mitali who is quite certain about the coruscating growth of Digital Concepts.
Top Digital Agencies in 2020 by
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Digital Concepts is on a mission to provide clients with the most effective and creative digital marketing solutions that keep them ahead of the
India 500 Startup Awards, 2019
and night to witness incredible growth. It has been the recipient of two highly prestigious awards which are:
We do not believe in the cookiecutter clientsshareproposalTherefore,technique.thethatwewiththeisfully
TECH
Joker malware is said to be infecting apps since 2017. This malware was first detected by a Russian anti-malware company, Doctor Web. No matter how much pride Google takes in its app protection policies, we can not deny the fact that Joker malware has been attacking the apps repeatedly in the past few years.
Joker Malware:ASerious Threat To Cyber World Joker Malware is a fleeceware that infects popular apps and enters the
Google’s Take On Joker Malware
The apps infected by Joker malware constantly show online popups and ads. These ads are clickable and lead directly to payment approval for paid subscriptions. Also, these adware apps keep running in the background which heats the phone and drains the battery faster than normal. These adware apps
to Quick Heal Security Labs, eight apps have been detected that are laced with Joker malware, and are available on Google Play Store. However, Google removed these 8 apps from the Play Store. These 8 apps are Auxiliary Messages, Fast Magic SMS, Free CamScanner, Super Message, Element Scanner, Go Message, Travel Wallpapers, and Super SMS. If you have these apps on your phone, we suggest you to delete these apps and also delete all the data related to them.
Experts believe that there is a possibility that there are nearly 50 apps comprising Joker malware. But what is Joker malware and how is it so dangerous for your devices?
What if we tell you that you immediately need to delete some applications from your Android phone right away? No, we are not trying to scare you! Well, a little scary though!
he recent reports from the industry show that the infamous Joker Malware is back. If you are familiar with the technology and cyber security world, you must have heard the term “Joker
AccordingMalware”.
Why Joker Malware is Dangerous?
exclude themselves from the battery saver’s list in Android.
T
Joker malware is detected in more than 50 apps which are downloaded by over millions of users. This means that the data of millions of users are already at risk. And even if Google deletes this app from Google Play Store, the malware already slips into the Android devices of the users. Hard to Swallow but unfortunately true!
After the Joker strikes the apps available on Play Store, Google starts taking action to protect the other apps from getting infected. Recently, Google removed 8 apps that detected Joker malware in Googlethem. clarifies that apps infected with Joker malware are deleted from the Play Store and are no longer available for download. But those who already downloaded the app need to delete the app from their phones and scan it with antivirus software to remove the remaining junk.
user’s device when the apps are downloaded. It is malware that replicates clicks and subscribes to users in paid premium services. And all of this happened without the knowledge of the user. This malware is considered dangerous because it can automatically read the message and OTP after which it accepts payments without any permission and knowledge of the user.
Here is the list of 50 apps that are infected with Joker malware: 1. Advanced SMS 2. All Photo Translator 3. Blood Pressure Diary 4. Blood Pressure Checker 5. Custom Themed Keyboard 6. Creative Emoji Keyboard 7. Chat SMS 8. Camera Translator 9. Come Messages 10. Cool Messages 11. Chat Text SMS 12. Cool Keyboard 13. Funny Keyboard 14. Painting Photo Editor 15. Professional Messenger 16. Private Game Messages 17. Personal Message 18. Private Messenger 19. Premium SMS 20. Simple Note Scanner 21. Smart Messages 22. Social Message 23. Smile Emoji 24. Style Message 25. Send SMS 26. Smart SMS Messages 27. Universal PDF Scanner 28. Text Emoji SMS 29. Memory Silent Camera 30. Light Messages 31. Themes Photo Keyboard 32. Themes Chat Messenger 33. Instant Messenger 34. Fonts Emoji Keyboard 35. Mini PDF Scanner 36. Fancy SMS 37. Fonts Emoji Keyboard 38. Funny Emoji Message 39. Magic Photo Editor 40. Professional Messages 41. Quick Talk Message 42. Classic Game Messenger 43. Timestamp Camera 44. Wow Translator 45. All Language Translate 46. Hi Text SMS 47. Emoji Theme Keyboard 48. iMessager 49. Text SMS 50. Rich Theme Message 1. Auxiliary Messages 2. Fast Magic SMS 3. Free CamScanner 4. Super Message 5. Element Scanner 6. Go Message 7. Travel Wallpapers 8. Super SMS TECH
While browsing on the internet you feel that you are constantly redirected to some rogue websites, be careful it might be because of the Joker malware.
In order to protect your data from malicious attacks of viruses and malware,
Ways To Protect Your Device From Joker
can attack your device with various viruses and malware.
Be aware and notice if your system’s settings are altered without your permission.
Keep a check on your Android phones so that you don’t fall into the trap of this malicious attack. Here are some of the ways that indicate that your phone might have an app that comprises Joker malware:
Joker malware has the potential to infiltrate any device but it is also possible to protect your device to a great extent by inculcating these safe practices:
If you find different unknown installed applications that you don't download, it is a cause of worry. With constant pop-ups and running in the background, Joker malware downloads other applications without the user's permission. Therefore, devices infected with this malware download unknown applications on their own.
Consumption of more battery and data on your phone can also be the indication of getting attacked by the Joker malware.
The Global Hues | Vol. 2 | Issue 8 | August 2022 | 31
How To Know If Your Phone is Infected?
Let’s diagnose the issue first!
Make sure you have mobile security virus software on your phone. Scan your device with the antivirus software regularly. This software helps you to protect your device from any unknown virus.
Do not give access or permission to any unknown app or website.
Be extra careful while installing apps like scanner, wallpaper, photo editor and message applications. Because these types of apps are more prone to be targeted by Joker malware.
Always install apps from trusted sources like Google Play Store only. Downloading an app from an unreliable source can be dangerous and
If your phone hangs too often, it is not always about storage. If the speed of your phone is slower than usual and hangs more, it may be the indication of containing some sort of virus.
it is essential for you to be aware and inculcate safe browsing habits. Joker malware is a threat that not just steals your data but can also financially defrauds you. While hackers are getting smarter day by day, you can outplay them! The choice is totally yours!
Avoid clicking on the unknown links received in the emails, SMS and Whatsapp Images. These links may contain viruses and other malware.
A problem calls for a solution. And here it is!
INDIA'STOP TRUSTEDPRESS RELEASEAGENCY INDIAPRDISTRIBUTION GetFeaturedinPremiumPublications, IncreaseYourBrand'sPresence WEOFFERTHEMOST ECONOMICALPRPACKAGES PublishyourPressReleasethroughoutMajorNewsSites www.IndiaPRDistribution.com Ph:9354076217
DIGITAL MARKETING 10 MOST COMPANIESPROMISINGININDIA “At FMI, clients get Strategy, Design, Tech and Ads Management from a single agency.” Branding Strategist & CEO, Fresh Mind Ideas AJAY S NAIR FRESH MIND IDEAS SHAPING THE FUTURE OF BRANDS ACROSS GEOGRAPHIES
hese days, a business that struggles to make it in today’s flooded market cannot simply survive without digital marketing strategies. Since 2017, a well-known Digital Marketing Company headquartered in Ahmedabad, Hitz Digital Marketing works closely with top brands and companies to help them hatch a plan for success that integrates all channels with correlating creative and a single, cohesive message to the Reachingaudiences.the
b)Regular posting of social media
THE SERVICE PORTFOLIO
Hitesh Jaganiya is a leading digital marketing expert with a demonstrated history of working in the IT & Services industry. His deep expertise in Search Engine Optimization, WordPress, Social Media Optimization, and Google Analytics positions him among the top digital marketers in India.
Right from creating a brand identity from the ground up to mapping out strategies, from rebranding established businesses to formulating brand guidelines for design and style, Hitz immerses itself in every aspect of its clients’ brand identities.
HITZ
THE MAN BEHIND THE BRAND
Pay Per Click
34 | The Global Hues | Vol. 2 | Issue 8 | August 2022
Social Media Marketing
DIGITAL
MARKETING 10 MOST COMPANIESPROMISINGININDIA
While many companies struggle to
Promotions through social media are the epitome of promoting an online business. Hitz devises the requisite strategies to project a brand image across a variety of different social media platforms. Under this spectrum, the company
Web Design Services
With an experienced and talented team of SEO professionals, Hitz delivers bestin-class SEO services by performing activities like qualitative link buildings, Social Media Marketing and Management, On-Page SEO, and other SEO techniques.
e)Promotion across all channels
A One-Stop 360-Degree Digital Marketing Company DIGITAL MARKETING
value in its online products, Hitz is establishing itself as a top player in the digital marketing world.
With a mission to enable businesses to grow by using Hitz’s effective digital marketing services and people to be satisfied by finding convenience, fun and
a)Targetedprovides: online growth
With the right team of professionals who have years of experience in handling PPC campaigns, Hitz offers the PPC tool as a standard tool for a business to secure the right foot in the online industry. The company ensures that any client it works for remains at the top of the competition by formulating powerful PPC strategies.
Hitesh possesses the exceptional managerial and leadership skills required to handle the daily operations of Hitz. As the Director of the company, he sets and executes the organisation’s strategy, manages finances, and motivates the team to think strategically and come up with out-of-the-box solutions.
right audience at the right time with the relevant content seems like a challenging task but not for companies like Hitz Digital Marketing which have mastered the art of building creative and top-class marketing strategies. As Hitesh Jaganiya, the Director of the company puts it, “With our proven strategies, a business is bound for wild success.”
Hitz is a performance-driven digital marketing company that is developing and managing successful relationships with the industry’s most renowned brands by delivering these services:
d)SocialbusinessPPCand media monitoring
T
c)Speciallycontents catered social media strategy for the
Branding Services
Search Engine Optimization
JAGANIYAHITESH
It produces accurate and real-time results as the goal is to build longterm relationships with the clients.
“We work shoulder to shoulder with our clients so that we can build creative and strategic solutions to their challenges. Our core values - Positivity, Teamwork, Loyalty, Family, Result Oriented Approach, Discipline, Education, Honesty, and Innovation give a holistic purpose to our organisation,” mentions Hitesh.
The Global Hues | Vol. 2 | Issue 8 | August 2022 | 35
Every professional working in the company is equipped with deep industry knowledge.
understand the issues that clients face, Hitz’s passionate team of developers follows a step-by-step process, which involves understanding the client’s needs and issues, followed by accessing the problem and finally brainstorming to find the best solution with an ultimate goal to deliver best web development services.
Irrespective of the fact that customers' needs and expectations are constantly changing, Hitz adopts a customer-centric approach.
Hitz keeps up with clients’ expectations, whilst staying up to date with the latest trends and new technologies.
THE FUTUREAHEAD
HitzDirector,Digital Marketing
We kick off our work with our clients ourselvesimmersingbyin their industry, their vision and their culture
It comes up with new, innovative ideas to present content and communicate in exciting and unique ways.
THE FACTORSDIFFERENTIATING
Hitz also provides many other services such as Content Marketing, Local SEO Services, e-commerce SEO Services,
“Behind every successful digital agency is its team. It gives me immense pride to mention that Hitz Digital Marketing is staffed with experts in a wide variety of fields and that’s what positions us among the top digital marketing companies,” asserts Hitesh.
Facebook Marketing Services
Brochure Design Services, and Graphic Design Services.
Undeniably, digital marketing is currently going through a transitional period with many other challenges, but that doesn’t stop Hitz from taking a competitive edge over other players in the market. Here are the key factors that differentiate the company from the rest:
As a renowned Facebook marketing company in Ahmedabad, Hitz analyzes the business and understands the key strategies. According to that, it creates an effective campaign with an attention-grabbing headline and call-to-action description. The work doesn’t end here. The professionals also monitor the advertisement with an expert eye and make necessary changes to improve the performance of the advertisement.
Hitz Digital Marketing envisions to be recognised for its contribution to the digital economy and for its value to different businesses.
Incepted in 2009, ValueHits constantly offers innovative solutions in the field of Internet and social media marketing. The company serves its exceptional expertise in all kinds of marketing needs ranging from inbound marketing and content writing to social media management and ad Startingoptimisation.itsjourney
With excellence and unmatched results in the digital marketing industry, ValueHits has earned prestigious clients like Bombay Chambers of Commerce and Azure power - India's leading renewable power energy providers. The other reputed clients of the company include The Mileage Club, Business World Travel, Sell My Miles and The Mileage Spot and London Business Training and Consulting and more to the list.
36 | The Global Hues | Vol. 2 | Issue 8 | August 2022
"ValueHits thrive on industry experience. We know the digital world inside out. Our strategies have a human element to them," affirms Hardik proudly.
VALUEHITS
t is safer to say that Digital Marketing serves as a growth engine for many companies and helps businesses to flourish. Certainly the most powerful form of marketing, digital marketing changes how businesses promote their products and services. Harnessing this unlimited power of digital marketing, ValueHits offers a one-stop solution for online marketing services ranging from SEO to paid ads.
ValueHits offers its top-notch customised services to help businesses to meet their goals and digital marketing objectives. The company works inexorably on the pricing model of Resource Based Hiring. In this, ValueHits helps the company to hire a dedicated resource who will solely work towards the company's goals and objectives. Apart from this, ValueHits provides various magnificent digital marketing services that include:
MEET THE MARKETINGDIGITALEXPERT
White Label Marketing: This is where ValueHits handle your entire digital marketing in the background.
Email Marketing: The company is proficient in creating attractive designs coupled with compelling email copy that helps businesses to generate the best ROI ever.
A 360-Degree Digital Marketing Solution
SERVICES OFFERED BY VALUEHITS
I DIGITAL MARKETING 10 MOST COMPANIESPROMISINGININDIA
SEO: ValueHits help your website to rank higher, better and above your competition on search engines.
Content Writing: The rich and unique content by ValueHits is SEO-optimised, crisp and relevant to the target audience.
Under Hardik’s guidance, the team of ValueHits is highly professional, skilled and proficient in their respective fields. The team is always on its toes with the latest trends. With search engines changing their algorithm fortnightly, the team of ValueHits is eagle-eyed to incorporate the changes as fast as possible to avoid a drop in results.
PPC: IIt creates and optimises ads to help achieve the best ROI, engagement and brand awareness.
With 10+ years of overall experience and immense online marketing wisdom, Hardik Mody is leading the digital marketing team of ValueHits with his valuable insights and expertise. Throughout his digital career, Hardik Mody has been a part of different marketing projects spanning various businesses, including travel, airline, hotel, entertainment, and pharmaceutical industries.
From startups to big enterprises, ValueHits is well experienced and professional in devising result-driven strategies to help businesses grow and enhance their brand visibility digitally.
THE REPUTED CLIENTELE
At ValueHits, Hardik works relentlessly to drive the best outcome for every client. Holding the capability to handle marketing for both B2B and B2C sectors, Hardik is truly an inspiration for his team members. He motivates his team to work hard and guides them in the best possible way.
from a single office in Mumbai to marking its remarkable presence globally, ValueHits has come a long way. Today, ValueHits has expanded its operations geographically to locations such as the UK, USA and Australia. With a team of 100+ skilled professionals, ValueHits works tirelessly to become the world’s most preferred company in the digital marketing industry.
With the motto of providing 360-degree digital marketing solutions, ValueHits helps new brands right from the ground up. From helping them develop their SEO compliant and content-rich website
SMO: ValueHits creates strategies that generate engagement and help companies to create a social presence.
HELPING NEW BRANDS
Vision: ValueHits aspires to become the most preferred company by Delivering measurable results to clients, employees, and partners.
The Global Hues | Vol. 2 | Issue 8 | August 2022 | 37
With the help of competition analysis, ValueHits keeps a tab on the client’s competitors and then formulates the strategy to help them perform better in the market.
SWOT Analysis
Harnessing the unlimited power of capitaliseletopportunitiesseveralValueHitsmarketing,digitalunfoldsdigitaltobusinessesonthem.
Strategic Implementation
Understanding The Core Business
Digital marketing campaigns for every business irrespective of its scale.
Mission: Company’s mission is to partner with companies from various verticals and regions and drive their success on online marketing platforms.
With the experience and expertise of more than a decade, ValueHits opt for the best-customised method to help its clients in boosting their brand visibility and online presence. ValueHits always pay attention to these key factors while framing a digital marketing campaign for its clients:
The Mileage Club: ValueHits helps the company in driving their enquiries up by a whopping 650% within six months. The process included setting up the campaigns on both the search and display networks through proper campaign targeting settings.
By performing a SWOT analysis, ValueHits studies the strengths and weaknesses of the company closely. And based on this, ValueHits creates the most compelling marketing campaign for its client.
MODYHARDIK Senior ManagerDigital Marketing, ValueHits
Competition Analysis
to getting their socials up and running with regular posts and ads - ValueHits does it all. Some of the notable experiences of ValueHits while creating a new brand are:
Last but not least, this step is the evaluation of the whole strategy. After evaluation, the company makes the necessary adjustments in the plan to make the digital marketing campaign more successful.
THE MISSION & VISIONAHEAD
Keeping in mind the budgeting of the client, ValueHits offers best-in-class
Implementing the strategy is as important as forming it. ValueHits works relentlessly for the strategic implementation of the outlined plan.
Expressions Dental: ValueHits reduced the cost per conversion of Expression Dental by half, by optimising the campaign and using our result-driven strategies.
Evaluation and Course Correction
ACING THE MARKETINGDIGITALCAMPAIGNS
ValueHits has a team of working professionals that specifically focus on crucial aspects such as marketing objectives, products/services, target audience and buying behaviour of the company and help them in expanding their online presence.
Budgeting
38 | The Global Hues | Vol. 2 | Issue 8 | August 2022 All the names have been arranged in an alphabetical order, and it is not a ranking BrandNameDesignation Marketing360DegreeDigital VikasMishraFounder CheersCreativesMonishAtulMehta Founder&Director WatConsultRajivValueHitsHardikTingAadilSpreadMeHitzGOZOOPAhmedFreshDigitalConceptsMitaliPurkaitGhoshCo-Founder&CEOMindIdeasAjaySNairBrandingStrategist&CEOAftabNaqviBoardMember&Co-FounderDigitalMarketingHiteshJaganiyaDirectorDigitalJigarPatelMDMehtaCEOModySeniorManager-DigitalMarketingDingraChiefMentor&Advisor DIGITAL MARKETING 10 MOST COMPANIESPROMISINGININDIA
The Global Hues | Vol. 2 | Issue 8 | August 2022 | 39
REPORT
ASNAPSHOTOF AGAINSTBIGTECH ANTITRUSTCASES I
f we say that big tech has become too big, the five names that would immediately come to your mind are Google, Facebook, Amazon, Microsoft, and Apple. We understand that this might feel like old news to you but have you ever thought about how these technology superstars have launched into a completely different stratosphere?
In the last couple of years, the European Union has issued a series of multi-billion dollar rulings against big tech companies. Antitrust regulators in India, Australia, South Korea, and the post-Brexit UK have started to launch investigations and levy fines with an aim to shift tech giants’ business these tech giants:
Let’spractices.oneby one talk about major antitrust cases against
Before we get into understanding the antitrust cases against these tech giants, it’s really important to understand how big are they. These companies have become bigger and bigger and their business decisions have had a major impact on our daily lives and society.
The Global Hues | Vol. 2 | Issue 8 | August 2022 | 41
The investigation is still going on, of this case. The case was opened by India to Google for allegedly abusing the dominant position of its app store to promote its payments service in the world’s second-largest internet market.
Abusive Practices In OnlineAdvertising
The European Commission fined Google $2.7 billion for violations over shopping searches. The finding stated that Google gave prominent placement to its own comparison shopping service. The platform also demoted rival comparison shopping services in its search results. The evidence in fact showed that even the most highly ranked rival service appeared on average page four of Google’s search results.
Google was fined $five billion by EU regulators for abusing its Android market dominance in three areas. First, Google was bundling its search engine and Chrome applications into the operating system. Google also blocked phone makers from creating devices that run forked versions of Android. Last, it made payments to certain large manufacturers and mobile network operators to bundle the Google Search app on handsets.
EU fined Google $1.7 billion in March 2019 for abusing its market dominance by imposing a number of restrictive clauses in contracts with third-party websites which prevented Google's rivals from placing their search adverts on these websites. The giant first imposed an exclusive supply obligation (to prevent competitors from placing any search adverts on commercially significant websites) and then introduced ‘relaxed exclusivity’ to reserve for its own search adverts the most valuable positions and at controlling competing adverts' performance.
Violations Over Shopping Searches
AndroidAntitrust Violations
REPORT
Over PaymentsApp
UNFAIR USE OF E-COMMERCE MONOPOLY
MONOPOLISING ECOMMERCE
Germany’s Federal Cartel Office launched a new investigation into whether the e-commerce giant is exploiting its market dominance. The watchdog has already initiated proceedings against the price control mechanisms of Amazon and its relationships with third-party sellers.
SUPPRESSING COMPETITION
DC Attorney General Karl Racine sued Amazon, accusing the giant of suppressing competition by placing strict conditions on what third-party sellers can do outside of the company’s platform. It has been alleged that Amazon is unlawfully maintaining its monopoly power by preventing independent sellers from offering products at lower prices on other similar platforms.
The Global Hues | Vol. 2 | Issue 8 | August 2022 | 43
The European Commission charged Amazon for using data on third-party sellers that use its marketplace to boost sales of its own label goods. Margrethe Vestager, the EU’s Competition Commissioner said that data on the activity of third-party sellers should not be used to the benefit of Amazon when it acts as a competitor to these sellers.
UK regulators called out Facebook for monopolising the world supply of GIFs. As a consequence, it ordered Facebook to reverse its acquisition of the animated GIF platform Giphy.
ANTICOMPETITIVE CONDUCT
ABUSING MONOPOLY ON SOCIALMEDIA
The Federal Trade Commission and 40+ states accused Facebook of buying up rivals to illegally crush the competition.
The Federal Cartel Office investigated Facebook for suspected abuse of market power over breaches of data protection laws in the first formal probe of the social network for violating competition rules.
REPORT
MONOPOLIZING GIFS SUPPLY
The EU opened a formal antitrust investigation to find out whether Facebook violated EU competition rules by using advertising data gathered in particular from advertisers to compete with them in markets where the tech giant is active such as classified ads.
ILLEGALLY CRUSHING COMPETITION
Facebook’s purchases, especially the purchase of Instagram for $1 billion and Whatsapp for $19 billion eliminated competition that could have one day challenged the dominance of Facebook.
MONOPOLISING MOBILE PAYMENTS
Apple was accused of distorting competition in the music streaming market, siding with another popular music platform Spotify in a case that could lead to a hefty fine and changes in the iPhone maker’s lucrative business practices.
MONOPOLISING IN-APPPURCHASES
EU charged Apple for keeping its mobile payments system closed to competitors. Apple may be compelled to open up its mobile payment technology used for the maintenance of wallets to other players existing in the market. The company could face a fine of up to 10 per cent of its global turnover of $3.6 billion.
Epic Games (an American video game and software developer company) implemented its own in-app payment system in August 2020 on iPhones to avoid Apple’s fees, a violation of Apple’s App Store rules. Apple removed Epic’s apps, including the blockbuster ‘Fornite’ game, from its store. Epic later filed an antitrust lawsuit alleging that Apple abused its dominance in the market for mobile apps.
MONOPOLISING MOBILE MUSIC STREAMING
Developed with an aim to protect consumers from predatory business practices, Antitrust laws ensure the existence of fair competition in the market. They have to do with regulating monopolies, or companies that grow too big to stifle competition and harm consumers.
In the 1990s, US federal regulators sued Microsoft for monopolising the personal computer market. The federal agency soon ended its investigation and the case was brought up again by the US Department of Justice in 1998. It was found out that for customers who wanted to access a particular Microsoft application, buying the Microsoft Windows operating system was a prerequisite.
Monopolising The Personal Computer Market
46 | The Global Hues | Vol. 2 | Issue 8 | August 2022 REPORT
Violating Consumers’Biometric Privacy
Pasinee Bhavilai claimed that Microsoft violates the Illinois Biometric Information Privacy Act by improperly collecting facial biometric data of users of its Photos app on Windows 10 and Windows 11 operating systems. Bhivlai claims that Microsoft is failing to inform users why it collects biometric information.
Concluding Lines
Not so long ago, antitrust cases announced by the legislative body or government used to become major news. Nowadays, the scenarios have changed. Investigations are passed between different authorities and conclusions are usually thrown into doubt as the organisations affected by these decisions file appeals.
everal national and regional policy targets are coming together in the global momentum with a mission to achieve net-zero emissions by 2050. The tremendous carbon emissions have led to severe consequences and repercussions contributing to climate change. But can this climate change be mitigated using hydrogen which is considered a viable energy medium? Certainly, yes if we look at companies like AHODS Technologies. AHODS Technologies is an ESG startup incepted with an aim to pioneer Hydrogen fuel technology for sustainable mobility.
In this age of new fuel, Hydrogen will undoubtedly be at the forefront and will bring about a shift in the world.
S
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SAURABH MOHAN SAXENA Founder Director, AHODS Technologies
Pioneering Hydrogen Fuel Technology For Sustainable Mobility
Given the scale of the decarbonisation challenge, there is a dire need to use technological solutions unitedly. As of early 2021, realising the potential of one element that has so far been forgotten: Hydrogen, over 30 countries have released Hydrogen roadmaps and governments at the global level have committed public funding in support of decarbonisation through hydrogen Indiatechnologies.hastheopportunity and potential to emerge as a global champion in green hydrogen, and AHODS Technologies is
AHODSTECHNOLOGIES
A commercial generator can also be powered by the use of Hydrogen via the company’s proprietary technology.
AHODS Technologies is on a mission to achieve 1 million fuel reduction devices in automotive and industrial applications profitably by 2025.
As the Founder Director of AHODS Technologies, Saurabh’s responsibilities include developing and maintaining the company’s vision, mission, & strategic plan, identifying new opportunities for the holistic growth of the company, evaluating new technologies and business
“Our team constitutes seasoned & experienced professionals, and industry experts from whom we derive the technical know-how and market understanding as well as young and enthusiastic minds to implement the technology effectively in the market and take the company to heights with a vision of leading the future and technologically advanced generations,” proudly mentions Saurabh.
AHODS (Advanced Hydrogen On Demand System) Technologies is an ESG startup, founded in 2017, with patented safe hydrogen technology recognized by Agnii (Startup India) and NASSCOM as one of the biggest innovations in the country and included by UNIDO-FLCTD on acceleration program. AHODS Technologies was awarded as “Top StartUp2021” at the GlobalTech event by one of the world’s largest companies Walmart. It is diligently working with IIT-Delhi and bringing about a clean and green mobility revolution in India and the global automotive industry.
practices, and developing effective marketing strategies, to list a few.
Produces hydrogen fuel on board
Commercial Three-Wheeler
Saves fuel costs and maintenance costs
Carried out in the year 2019, this project has established the AHODS kit as a viable solution for the carbon footprint reduction of four-wheelers in the world.
Reduces emissions by more than 50 per cent
Tracks vehicle health, performance, efficiency, and reports via mobile app
increase profitability, a commercial three-wheeler is fitted with an AHODS kit.
“Our team has developed this after years of extensive research, along with Dr L.M. Das, Ex-Professor at the Centre for Energy Studies, IIT Delhi,” mentions Saurabh.
Commercial Vehicle Buses
An immediate solution to vehicle owners as consumers to reduce fuel costs and emissions.
Saurabh Mohan Saxena is the inventor and Founder Director of AHODS Technologies and has over 25 years of Automotive experience with leadership positions as CXO in Top Fortune companies. He has a deep interest in innovations with exceptional execution capabilities on projects.
“We are on an aim to make India a technology leader by setting up Design, Development, Manufacturing, Supply Chain and Market for the reduction in fossil fuel leading to a zero-emission ecosystem,” asserts Saurabh.
RETROFIT SOLUTION BY AHODS TECHNOLOGIES
AHODS Technologies also envisions becoming the best value provider to the consumer in the alternate fuel domain bringing immense joy to the consumer.
Increases mileage and engine life
Hydrogen is the single most abundant element in the entire universe. It plays a crucial role in powering the future of mobility and that is why it is taking a centre stage in mankind’s quest for energy sources. AHODS Technologies has developed an Advanced Hydrogen On Demand System (AHODS) to eliminate all storage issues of Hydrogen fuel and make it feasible to be used in all types of vehicles safely.
APPLICATIONS
To reduce the running costs and
ABOUTAHODS TECHNOLOGIES
“We have developed clean and safe hydrogen technology along at IIT Delhi to provide environment-friendly mobility solutions for India and the world,” says Saurabh.
Commercial Generator
The low-cost retro fitment kit developed by the company has the following characteristics:
AHODS is a top-notch renewable energy company that develops emission reduction devices for automotive and industrial applications.
It is helping cab aggregators, thirdparty logistic companies, delivery personnel, and industry owners generate extra income by reducing fuel costs.
AHODS Technologies has developed a novel retrofit solution that converts all IC (internal-combustion) engine vehicles into green vehicles. This small device produces its own hydrogen and injects it into the engine. It is compact, cost-effective, and environmentally friendly.
ABOUT THE FOUNDERDIRECTOR
Passenger Two-Wheeler
WHAT MAKES THE COMPANY UNIQUE?
This is an ongoing project in collaboration with UPSRTC and is supposed to be implemented in the near future. It aims to set a benchmark for a full fleet transformation for UPSRTC.
AMISSION WORTHACHIEVING
The company has recently signed a Memorandum of Agreement (MOA) with Indian Oil Corporation Limited (IOCL) to commercialize its patented hydrogen technology - ‘Hydrogen on Demand’. As per this agreement, the Corporation would fund AHODS Technologies to make a much-needed social and climate impact.
Here is the list of AHODS’s completed and ongoing projects:
playing a major role in fulfilling India’s dream of achieving net-zero emissions by 2070.
Its end goal is highly energy-efficient models across Industrial, Commercial and Villa (Luxury Home Solutions, HydroEN). Furthermore, its learning curves are minimum, and adoption rates are high. This way Hydromo is able to work on advanced technologies being simple. The teams at Hydromo are trained to deliver world-class solutions
CORE SOLAR OFFERINGS
identifying, adopting & implementing the most efficient technologies and solutions, and further customises them to meet customer demands.
he Renewable energy sector is the fourth most attractive renewable energy market in the world. The nation is targeting about 450 Gigawatt (GW) of installed renewable energy capacity by 2030 – about 280 GW is expected from solar. As India looks to meet its energy demand on its own, it needs leading renewable energy companies which can constantly develop efficient solutions.
We are aligned and want to contribute to the national renewable objective to reduce emission intensity by more than 45 per cent 2030 to below 2005 levels and a net-zero by 2070 target.
HYDROMO
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Founded in 2018 with the goal of becoming the renewable sector's industry leader, an esteemed company called Hydromo is contributing to long-term sustainability through the implementation of efficient, innovative, and advanced technological solutions in water treatment, wastewater management, and solar energy throughout the residential, commercial, and industrial sectors.
WHAT MAKES HYDROMO DIFFERENT?
Hydromo distinguishes itself by
space of Solar Lanterns, Solar Street Lighting Systems, Solar Glow sign Boards, Solar AOL Lighting Systems, Solar Water Heating systems, Solar Pumping Systems and Solar Security Fencing Systems.
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10Companies in India
Best Renewable ENERGY
Hydromo deploys turnkey solutions, starting from Feasibility, inspection & testing through installation & maintenance. Its goal is to ensure that its customers adopt energy-efficient systems, recover ROI and finally reduce CO2 Hydromoemissions.alsoprovides
Hydromo also installs integrated solar panels which cover all functions of the traditional roof while generating energy. It has partnered with India’s leading brand for this. It is customisable, maximises space, is highly efficient and maintains the architectural appeal of a building. ROI is faster.
rolling out battery technology by the last quarter of 2022, which will provide sustained electricity 24 hours a day without external energy input, eliminating the need for batteries. This technology will be the most superior to any electricity generating system. The technology highlights no fuel usage, no oil changes, no chemicals, no moving parts, zero harmful emissions, continuous power production, long shelf life of 25 years and extremely low operating cost.
solutions in
The company believes in speaking through its actions and has thus achieved the significant milestone of installing 10 Megawatts of solar power plants to date, including 500+ successful installations in commercial
Hydromoseamlessly.is
On A Mission To Build A Carbon-Free World By Producing Clean Energy
Hydromo goes the extra mile to ensure that its clients get what they ask. One of its installations harvests Sun’s energies twice. The company has mounted Solar panels above crops, which provide share to crops and yield electricity, reducing heat stress and water loss. It can be called a agrivoltaics project.
Hydromo is the leading supplier and installer of roof solar panels for converting solar energy into usable electrical energy to run household appliances and industrial uses.
its key aims of implementing efficient, upbeat, and innovative technology solutions in water treatment, wastewater management, and solar solutions throughout the residential, commercial, and industrial sectors, Hydromo hopes to become an industry leader in the renewable sector and contribute to longterm sustainability in the coming years.
HYDROMO’S CAPABILITIES
Hydromo Solar has expertise in putting up utility-scale land-based solar electric plants for government organisations, power utilities, big corporations, and industrial facilities.
Its installations come with state-ofthe-art panels from Panasonic, for which Hydromo is the distributor.
launch is equipped with high-end features, including network connectivity, smart metering, compatibility with various payment modes, and cellular capability. It deploys power in the Charging stations and ensures the generation of green electricity through the solar power plant.
"The immersion-type membrane bioreactor uses ozonated water to clean the membrane filter (the Eco-MBR*1). The unit realises high-speed filtration with
COMPANY ROADMAP2025
brings the 96-cell high-efficiency HIT® N330 solar panel that delivers a potent mix of instant energy savings, 19.7 per cent module efficiency, and long-term performance to the house. A remarkable low-temperature coefficient of -0.258 per cent/°C aids in producing more power even on the warmest days. Hydromo’s industry-leading components and performance warranty ensure a minimum power output of 90.76 per cent after 25 years.
Always believing in identifying & adapting to newer technologies, Hydromo has partnered with Panasonic Panels as the distributor for AP &
serves clients from, industrial, commercial & Residential segments. It has served 1000+ customers and its portfolio includes communities & Construction Projects like Prestige Group, Tata projects, and JLL. Health care & Pharma includes clients like Apollo Hospitals, Kamineni Hospital, Bell Pharmaceuticals, and Sunshine Hospitals. IT parks include Cyient, Amazon Centre, and many more.
JAYA CHADALAWADAKRISHNA
PARTNERED WITH THE BEST TO ENSURE ITS HEADING TOWARDS MAXIMISING ENERGY
approximately twice the flow rate of permeate per unit of membrane surface area, halving the number of membrane filters required, increasing compactness, and reducing energy consumption by 25%*2 compared to conventional membrane bioreactors," mentions Nandita.
DELIVERING IDEALEV CHARGING SOLUTIONS
Chief Managing Director
TheTelangana.association
and residential areas across Andhra Pradesh and Telangana states.
The company has the power to manage solar energy projects of any scale and deliver turnkey projects across utility sectors, rooftops, or special projects like floating solar plants, BESS, mini and Micro-grids with flexible financing options, and impeccable service.
On another note, Hydromo has partnered with Industry’s best, Mitsubishi for Membranes involved in wastewater management & recycling.
Hydromo has expanded to Vizag and plans to have its operations and Business offices in Bangalore and Orissa by The2023.R&D
LANKESH R Managing Partner Vijaywada
Hydromo's charging options assist in making the best decision for environmentally friendly transportation. It delivers the ideal charging solution for e-mobility with its high-performance charging stations, skilled installation, and extensive Hydromo’sservices.upcoming
BHAVANI SHANKAR V Head - Purchases
NANDITA KANWAR Director Growth & Strategy
Hydromo’s strategic plan is based on sustainability and conservation. With
team of Hydromo is working on onshore and offshore wind turbines modern, digitised and optimised. It will be rolling these solutions by next year, Hydromo2023-24.
“We have the industry's best solar panels that can generate energy even in low light and on cloudy days. We enjoy the pride of customer satisfaction by providing them with every single requirement. Our solar panels are very customizable according to the terraces. It enhances the performance and appearance as well,” mentions Nandita.
PARAM K Chief Executive Officer
PRANEETA THAKUR Managing Director
advanced technologies like a selfcleaning robotic system to ensure the most effective and time-saving cleaning of the solar panels.
Behind The Invention Of Self-Cleaning Robotic Technology For Solar Panels
Our aim has always been to innovate at the helm of technology and clean energy.
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Skilancer Solar is a highly acclaimed cleantech firm that was incepted in 2017 with a strong commitment to maximising the energy production from solar panels. The company designs, and manufactures automatic, self-powered, water-less Solar Module cleaners for decentralised, rooftop, and utility-scale solar power plants. The robots
irborne dust particles, plant sap, bird droppings, and soot lichen, are just a few of the things that can contribute to the build-up of dirt on solar panels which eventually prevents sunlight from reaching the cells which further leads to poor system performance and loss of financial returns. This calls for washing the dust and dirt off the solar modules to maintain their efficiency. While traditional manual cleaning which involves using water, can take too long and damage the cells, renowned companies like Skilancer Solar are designing
A
SKILANCERSOLAR
NEERAJ KUMAR Founder and DirectorTechnology, Skilancer Solar
this unfeigned problem, Skilancer Solar designs and manufactures a state-of-the-art robotic system that can remove 99% of soiling on a daily basis using a combination of three factors –
The tilt angle gives cleaning benefits
THE CLIENTELE
In Neeraj’s words, “Client’s confidence in a company is the cornerstone to loyal and trustworthy relationships. Hence, Skilancer Solar strives to gain clients' confidence by delivering great client service.”
Another incubation from the Ministry of Qatar with physical office space in Doha
Safe & Reliable
Internet Connected
Controlled airflow over the panel surface
When solar plants are used on a large scale, the cleaning cannot be done manually. The cleaning which takes place generally in 15 days is highly ineffective and results in generation loss due to dust deposition for a long period of 15
A company that started in 2017 is establishing itself as a trailblazer via the invention of groundbreaking robotic technology. Skilancer Solar is all set to become a pioneer in solar automation and efficiency enhancement using technology.
Todays.solve
ALONG ROADAHEAD
“Through Skilancer Solar, we want to bring the benefits of water efficiency and power efficiency to the everyday lives of people who are already opting for the alternative energy route,” says the Co-Founders with affirmation.
AUTOMATED CLEANING SYSTEM
No Water Required
Skilancer Solar deals with various prominent names in the business industry like TATA power, Renew power, Adani renewables, Aditya Birla renewables, and many more to list.
Skilancer Solar is the brainchild of IIT Jodhpur alumni Neeraj Kumar with 7 years of rich work experience in the solar industry and Manish Kumar Das, an instrumentation engineer with 12 years of experience.
Skilancer Solar is committed to building long-term relationships with its clients and therefore delivers best-in-class after-sales service with the help of its country-wide dealer and distributor network with TAT of just 48 hours.
By far, Skilancer Solar has designed and deployed more than 1,000 robots for reputed names in the industry and is projected to deploy many more in the near future.
To date, Skilancer Solar has raised 3 funding rounds from very reputed Venture Capitalists, Angle Investors and Industry Leaders like Alpha venture, IIM Lucknow, Venture Catalyst and Indo Autotech Limited. With the latest funding round closed in June 22 of USD 1 million, the total valuation of the company has reached around USD 5 million.
Neeraj is an experienced Planning Manager with a demonstrated history of working in the Solar Engineering Procurement and Construction (EPC) and O&M industries while the Co-Founder of the company, Manish Das has shown his strategic intelligence in the renewable and environmental industry.
Energy Independent Operation
A special microfiber that gently wipes soiling away
Felicitated with ‘Best Solar Panel Cleaning Robotics OEM of the Year’ by Re-Assets India Award 2022, Solar Quarter
Skilancer Solar has been the recipient of many highly prestigious honours for its innovative technology, quality of services, and outstanding performance. Some milestones and awards achieved by the company are:
FEATHERS IN THE CAP
Here are some perceptible characteristics that make this technology a preferred choice:
are tested and certified by independent labs like UL and tier 1 module manufacturers like Trina, Jinko, and JA solar for an operating life of 25 years.
Gravity to ensure soiling is moved downwards and off panel rows
Only four direct drive motors on the entire assembly
Incubated by IIM Lucknow’s incubation program L-incubator
The system runs directly on the array frame structure
THE BRAINS BEHIND SKILANCER SOLAR
If a water-less robot is used, a solar plant saves around 14,000 litres of water per MW per month for a typical utility plant of 200 MW i.e., 3.3 million litres of water annually. Apart from that, Skilancer Solar is enhancing the efficiency of a solar power plant by more than 20% which is an indirect contribution towards the renewable energy requirement of India.
Autonomous & Artificial Intelligence Enabled
Winner of Andhra Pradesh Energy Innovation Summit 2019
No misalignment issues
“I wholeheartedly credit the success of Skilancer Solar to my highly competent and strong team of 45+ people comprising of mechanical engineers, embedded engineers, Business development team and most importantly site engineers,” mentions Neeraj with pride.
Daily Cleaning of PV Modules
he nation’s announcement that aims to reach net zero emissions by 2070 and to meet 50 per cent of its electricity requirements from renewable energy sources by 2030 is a hugely important moment for the global fight against climate change. The scale of transformation in India is underway and many clean energy startups are accelerating this much-needed change.
We have on record ‘Highest Generating Plant In India’, ‘The Largest Bifacial Plant on an RCC Roof in India’, ‘The Best innovation project of the Year 2022’, and ‘Largest Bifacial Plant on a Metallic roof in India’.
SOLUTIONS OFFERED BY URON
Committed To Building A Clean, Green & Sustainable India
URONENERGY
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and most commercially viable solutions. The company has also worked with globally prevalent technologies- Building Integrated Photovoltaic (BIPV) and Organic Photovoltaic (OPV).
Founded by an intelligent trio, Raj Patel, the Managing Director, Urvish Dave, the Co-Founder, and Khrushendu Choksi, the Co-Founder, URON offers Turnkey Services for EPC of Solar PV Rooftop & Ground Mount Projects for the Commercial & Industrial Segment in India & International Markets.
With a mission to connect with the Earth’s only source of immense energy and create the most sustainable energy resources for today and tomorrow, Ahmedabad-based clean energy startup, URON Energy is providing CleanTech Engineering & Project Management solutions along with energy storage solutions to provide the world’s cleanest
URVISH DAVE URONCo-Founder,Energy
Since its inception, URON is working relentlessly with the aim to give its clients the world’s cleanest green energy electrons on time and the budget they Companies in India
Best Renewable ENERGY
URON Energy has developed projects in several countries and is well equipped with the industry-rich experience and skills to create a global presence. The key points that differentiate the company from the rest players in the market are:
1MW Ground Mount Project with Record-breaking Power Generation
Due Diligence: Independent Technical & Financial Due Diligence, Contracting & Procurement Strategies, Supply Chain & Analysis, Assistance to identify and engage with suppliers in line with BOQ, Commissioning Assistance and Liaison
Construction: Technical Advisor/ Owners Engineer, Project & Site Management, QAI & Fat’s, Built to specifications comparisons & Standards, Commissioning assistance, plant testing and issuing of takeover certificates
The Co-Founder, Urvish Dave was recognized under ‘India's 100 Most Powerful & Influential Solar Industry Business Leaders’ in POWER100 2021 by SolarQuarter.
houses a variety of domesticated animals,” mentions Urvish.
URON is the only company which has all the Rooftop Projects in which state-of-the-art Robotic Cleaning is deployed.
Introduction & Feasibility Studies: Introduction to Client & Joint Meetings for project assessments & Assistance in land assessments, Project documentation, Site Selection & Surveys, Outline Analysis, Financial Assessment, Technology Outlook, Risk Assessment, Planning Support and Recommendations
Awarded the title of ‘Best Project Innovation of the Year 2022’ for its Solar Rooftop Installation at Balaji Wafers, Indore.
92nd Rank Holder in Global listing of ‘Top 124 Solar Energy Startups’
Largest Bifacial Solar PV Plant on an RCC Roof In India
URON Energy strives to build a Clean, Green & sustainable India by providing end-to-end solar solutions, right from the concept till commissioning to all types of clients - corporates, residential, and URONgovernment.workswith
’’At URON Energy, we are focused on C&I and small-scale utility solar projects. We are equipped with in-house design and engineering expertise, along with project operations that directly oversee self-perform field work," mentions Urvish.
URON ENERGY STANDS OUT FROM THE REST
innovation project of the Year 2022’, and ‘Largest Bifacial Plant on a Metallic roof in India’. These endorsements add value to our quality workmanship & top quality adoption of technologies which makes it worth the investment for our clients,” mentions Urvish with pride.
CLIENT RELATIONSHIPS
“Our new ‘green’ office in Ahmedabad is an ideal example of sustainable living
URON feels fortunate to support the World’s Largest Clock Manufacturer from India, the Largest Snack Food Manufacturer, the Largest Hypermarket Chain In India, Auto Ancillary Companies, Hotels, World’s Best 9 Hole Golf Course & the list goes on.
URON customer centric approach & technical competence has been the backbone of its success & one of the major driving force towards decision-making by the customers.
Highest Power Producing SPV Power Plant ever installed in India
“We believe our clients are equally excited & strive for excellence in anything they do. We are a catalyst to their growth & the vision they have for their businesses,” explains the Co-Founders.
The value proposition of URON is very unique & every project delivered has given record generation figures.
FEATHERS IN THE CAP
Standing tall in the realm of Renewable Energy, URON has achieved many milestones and awards. A few of them are:
Awards:
Recognized under ‘Top 10 Most prominent Solar Consultants of India’ by SiliconIndia in 2019
EFFORTS SUSTAINABILITYTOWARDS
Felicitated with ‘Best Solar Rooftop Consulting & EPC of the year’ Award by SolarQuarter in 2018
Largest Bifacial Solar PV plant on a Metallic Roof in India - Tagged as the ‘Best Innovative Project’ of the Year in 2022
can be proud of. Here are the solutions delivered by URON:
Milestones:
a lot of social welfare organisations and hires local staff at the locations with a goal to uplift the poor & guarantee them a healthy life. The company also engages itself in training activities to extend its support to the generation of development opportunities through inclusive education.
URON Energy Founders: Raj Patel, Urvish Dave and Khrushendu Choksi
Design & Development: Detailed Design Optimization, Suitable Technology Deployment, Planning Application Advice, and Grid Connection Application & Optimization
REPORT
In the budget, the government allocated Rs. 19,500 crores (US$ 2.57 billion) for a Production Linked Incentive (PLI) scheme to boost the manufacturing of high-efficiency solar modules. Companies approved for the PLI scheme are Maruti Suzuki, Toyota, Bosch, Hero MotoCorp, Motherson Sumi, and Hero
If we talk about Solar Cities, a total of 24 states and union territories have identified cities to be developed as solar cities.
3. NEW AREAS OF OPPORTUNITIES
TheCycles.carbon
Green Hydrogen: According to the nomenclature used by Wood Mackenzie, a market research firm, most of the gas used as an industrial chemical is either brown or grey. Neither of these processes is carbon friendly. To the rescue, we have a purportedly cleaner option - Hydrogen.
India has set an ambitious target to achieve a capacity of 175 GW worth of renewable energy by the end of 2022, which
expands to 523 GW (including 73 GW from Hydro) by 2030. It has ranked third on the EY Renewable Energy Country Attractive Index 2021. Here are the growth drivers of the industry:
1. INITIATIVES BY THE INDIAN GOVERNMENT
In the Union Budget 2022-23, the allocation for the Solar Energy Corporation of India (SECI), a company of the Ministry of New and Renewable Energy, incepted to facilitate the implementation of the National Solar Mission, stood at Rs. 1,000 crores (US$ 132 million).
Union Environment Minister Bhupender Yadav on November 25, 2021, while asserting the need to take a serious note on sustainability said, "As a nation, we would reach net-zero emissions removing as much as carbon dioxide from the atmosphere as we produce by 2070.”
The Government of India is working towards building a clean, resilient, and least-cost energy future for India and thus, laying the foundations of effective initiatives and policies to drive investment and developments in some new clean energy technologies.
2. SOLAR CITIES AND PARKS
In September 2021, according to a statement from the Ministry of New and Renewable Energy (MNRE), India approved 45 solar parks with a cumulative capacity of 37 gigawatts (GW) under the solar park scheme.
T
here is no alternative to protecting the climate without dramatically transforming how the world uses energy. We can surely turn things around. The solution is Renewable Energy.
By the year 2040, it is expected that around 49% of the total electricity will be generated by renewable energy as more efficient batteries will be used to store electricity, which will further result in cutting the solar energy cost by 66% as compared to the current cost.
GROWTH DRIVERS
“A nation that leads in renewable energy will be the nation that leads the world.” Such a powerful line by James Cameron reflects how important it is for us to switch to renewable and clean Accordingenergy.toa
India in renewable energy hit a record at the US $14.5 Billion in 2021-22, witnessing an increase of a whopping 125% over the FY 2020-21.
footprint of The Indian Railways is massive as it transports millions of passengers every day across the subcontinent. It is taking a multi-pronged approach to go green and become a ‘net-zero’ carbon emitter by 2030.
report by Institute for Energy Economics and Financial Analysis, India has made remarkable progress in the renewable energy space in the Fiscal Year (FY) 2021-22. The country has installed a record 15.5 gigawatts (GW) of renewable capacity – 50% more than the 10GW added in InvestmentFY2020-2021.by
These are Assam, Bihar, Chhattisgarh, Delhi, Gujarat, Haryana, Uttarakhand, West Bengal, Karnataka, Kerala, Punjab, Goa, Madhya Pradesh, Meghalaya, Odisha, Tripura, Mizoram, Rajasthan, Uttar Pradesh, Himachal Pradesh, Jharkhand, Andaman and Nicobar, Sikkim, Daman and Diu, and Dadra and Nagar Haveli.
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SOLAR CITIES AND PARKS
In the budget, the government allocated Rs. 19,500 crores (US$ 2.57 billion) for a Production Linked Incentive (PLI) scheme to boost the manufacturing of high-efficiency solar modules.
India has ranked third on the EY Renewable Energy Country Attractive Index 2021.
India has set an ambitious target to achieve a capacity of 175 GW worth of renewable energy by the end of 2022, which expands to 523 GW (including 73 GW from Hydro) by 2030.
The Central government has planned to launch a Green Hydrogen Mission which is expected to announce a green hydrogen purchase obligation in fertilizer production and petroleum refining, akin to renewable purchase obligations (RPO). The Mission has an expected outcome of generating 4.1 Mn Tonnes of annual Green Hydrogen production. Initiatives By The Indian Government
Solar Cities and InvestmentParks in Hydro Power
Investment by India in renewable energy hit a record at US $14.5 Billion in 2021-22, witnessing an increase of a whopping 125% over the FY 2020 21.
GROWTH DRIVERS
New Areas Opportunitiesof
India is the 4th largest installed capacity of wind power and the fifth largest solar installed capacity in the world.
REPORT
4. INVESTMENT IN HYDRO POWER
According to the data released by the Ministry of New and Renewable Energy, Rajasthan has become the leading state in India to produce the highest amount of renewable energy. It has jumped three spots in the overall production of renewable energy with a whopping 17040.62 MW, including wind energy, solar energy and bioenergy.
THE PATH FORWARD
Source: The information in this report has been obtained from the India Brand Equity Foundation, a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India and the National Investment Promotion & Facilitation Agency of India, a non-profit venture under the aegis of Department for Promotion of Industry and Internal Trade, Ministry of Commerce and Industry, Government of India.
RENEWABLE ENERGY HUBS
a) Omkareshwar Reservoir (600MW)
The Government of India is committed to increasing the use of clean energy sources and it is quite clear after looking at various policies, schemes, and initiatives taken by them. Meanwhile, the renewable energy sector has the potential to provide employment to the unemployed people of the country. As the nation increases its focus on electric vehicles, manufacturing of solar equipment, and green hydrogen, India’s renewable energy sector is expected to boom in 2022.
e) Rihand Dam (50MW)
Currently, there are about 207 hydropower projects in India with an installed capacity of 46,209 MW. At present, more than 9,000 MW of large hydro projects are in the construction stage in the country.
As the country is setting ambitious goals to increase the usage of renewable energies, hydropower can help meet the goals.
In 2020, India surpassed Japan to become the nation with the fifth-largest hydropower production capacity in the world. According to International Energy Agency (IEA), India will add 26,000 megawatts (MW) of hydropower projects by 2030.
c) Kayamkulam Project (92 MW)
RENEWABLE ENERGY HUBS Rajasthan Gujarat Andhra Pradesh Karnataka Telangana Tamil Nadu
b) Ramagundam Reservoir (100 MW)
Floating PV Projects: India has been making tremendous progress in floating solar power. The top five upcoming floating solar power projects in India are:
The Global Hues | Vol. 2 | Issue 8 | August 2022 | 59
d) Getalsud Dam Project (100MW)
60 | The Global Hues | Vol. 2 | Issue 8 | August 2022 All the names have been arranged in an alphabetical order, and it is not a ranking BrandNameDesignation AHODSTechnologiesSaurabhMohanSaxena FounderDirector ZodiacURONUjaasSkilancerMaxvoltInoxHydromoJayaBorosilAmplusSolarSanjeevAggarwalFounder,MD&CEORenewablesPradeepKherukaExecutiveChairmanKrishnaChadalawadaChiefManagingDirectorWindKailashTarachandaniCEOEnergyMukeshGuptaCOOSolarNeerajKumarFounderandDirector-TechnologyEnergyShyamSunderMundraChairman&MDEnergyUrvishDaveCo-FounderEnergyK.J.ShahFounder&MD 10Companies in India Best Renewable ENERGY
BRINGAROAD MAP Change has never been easy. It requires a lot of effort to drive change. If you can’t explain to anyone where it will lead them, you’ll never be able to influence change and guide them in the right and
B
64 | The Global Hues | Vol. 2 | Issue 8 | August 2022
to problems but sometimes there may be situations when you really can’t solve all the problems. But you need to be the person people can look up to for solutions. If you can help, that’s great but if you can’t, at least you know that the person looks up to you for the solution and maybe sooner or later you come up with a solution. You always need to emerge as a solution bringer to become a changemaker.
An impact can’t be made alone. It will always take you inspiring and motivating others to make an impact. For those who see the need to create a better world, here are the simple ways via which one can become a changemaker:
EMERGEASASOLUTION BRINGER
You can always find creative solutions
Can You Be The Next Change Maker?
characteristic. Social entrepreneurs are also changemakers who aim to create widespread impact by being focused on system change. Every social entrepreneur fosters collaboration and focuses on equipping others to collaborate in solving social problems.
ill Drayton once said, “If everyone is a changemaker, there’s no way a problem can outrun a solution.” But who exactly is a changemaker? A changemaker is a person who always looks out to identify opportunities that will eventually contribute to the greater good. That one person also inspires others to support him/her in their journey towards making change and persisting until the positive difference is Changemakingachieved. is in everyone’s DNA, it’s just a matter of unlocking that
SUMMING UP
FOCUS ON THE BIGGER PICTURE
CREATIVE PROBLEM SOLVERS
FOLLOW THE PRINCIPLE OF UNDER PROMISEAND OVER DELIVER
of intelligent and capable people doing great work and facilitating change. You can join hands with them to emerge as a changemaker. Find people who help you to be the best version of yourself, who inspire you, who influence you, who make you learn new things, and who call you out when you lose drive.
When you get off the track, the project starts falling apart and losing the actual intention behind the project. Therefore, as a changemaker, you always have to think big, aim for big and make sure that the work aligns with your original objective. Ron Baratono once said, “We tend
JOIN HANDS WITH OTHER ACTIVISTS
They ask as many questions as they can without any hesitation as they are deeply passionate about solving a problem. They always look to find creative solutions.
TOP3 QUALITIES CHANGEMAKERSOF
Changemakers are always optimistic about their results and open to different perspectives. This mindset to absorb different perspectives helps them look out for solutions.
RISK TAKERS
new direction. You should very well be equipped with the path before setting out on a change-making effort. You should be able to provide the road map and the underpinning of where you’re headed.
The future belongs to the risk-takers, not the comfort seekers. Changemakers are risk-takers and believe in their instincts. They trust in themselves and take every step with sheer confidence.
ALWAYS EXPECT SETBACKS
First and foremost, here’s the biggest reality check for you! Nothing happens overnight, everything takes time. That’s why, be ready to face setbacks. Never leave hope. Just keep moving forward. No innovator, creative thinker, or activist got everything on their first attempt. Every time they failed, hit a roadblock, learnt a lesson and moved on until they Thesucceed.more you learn how to overcome challenges, the more you learn about your goals. Remember what Roy T. Bennett had said, “Life is all about accepting the challenges along the way, choosing to keep moving forward, and savouring the journey.”
Greta Thunberg, Katharine Viner, J.K. Rowling, Serena Williams, and Kiran Mazumdar Shaw, are some of the renowned changemakers. Their contribution to the entire world has been phenomenal. There are many more people who have made difference in everyone’s lives.
You get easily lost in thinking about each and every small detail when you work on a project you are deeply passionate about. You become so focused on those details that you start losing focus on the bigger picture. But that should not happen. Never.
It’s not always important to idealize big changemakers like Steve Jobs and Albert Einstein. Actually, do we really need to?
As a changemaker, whatever you say matters a lot. Never exceed through words what you can’t exceed through actions. It would be highly unjustified to over-promise and under-deliver. Therefore, always aim to deliver on your Followpromise.the principle of under promise and over deliver, by doing so you can inspire others to implement positive change in the society.
Not Therereally!areplenty
As stated earlier as well, everyone has change-making capabilities. A core set of characteristics that makes a successful change maker are:
OPEN-MINDEDNESS
not to look at the bigger picture of our lives and instead dwell on the small things that irritate us. When we focus on the bigger picture, those small things fade away.”
TRAVEL
TRAVEL
A
The Global Hues | Vol. 2 | Issue 5 | May 2022
ocated in the South Pacific Ocean, New Zealand is an island country known for its rich culture and the serenity of its beaches. Its mountains and wildlife draw visitors from all across the world. New Zealand has three official languages, making it easier for tourists to communicate with locals. Apart from this, the extensive green hill and forest add surreal beauty to the country. New Zealand has everything rich in culture, mist-cloaked fjords, mountains and golden beaches that makes it a perfect travel destination. Here is a list of top places to visit in New Zealand:
Spectacularly Beautiful Island
L
AUCKLAND
TRAVEL The Global Hues | Vol. 2 | Issue 8 | August 2022
The epicentre of New Zealand’s volcanic landscapes, Rotorua leaves the visitor
awestruck with its therapeutic hot mud pools and steaming geysers. This city is also known as ‘Geothermal Wonderland’. Rich in Maori culture, Rotorua amazes the tourists with natural beauty.
If you are planning a vacation in Rotorua, don’t miss the opportunity to experience the richness of Maori tradition. The other fun activities that you can enjoy in
ROTORUA
Auckland is one of the oldest and most historic cities in New Zealand that offers a distinctive culture. This stunning and vibrant city is the economic heart of New Zealand. The beautiful mixture of natural beauty and city life is what makes Auckland the most popular tourist hub in the country. If you plan a vacation to Auckland, the best time to visit the place is from December to February.
QUEENSTOWN
Popularly known as the ‘Adventure Capital’ of New Zealand, Queenstown is a great place to explore. With its astonishing beauty and stunning adventure thrill, Queenstown is a mesmerising place to enjoy your vacation. The fun fact about Queenstown is that this city accepts Hobbit money. Yes, the one you have seen in the Lord of the Rings trilogy. And some part of the series was also filmed here.
The city has something for everyone, whether you love adventurous sports or look for peace in natural beauty, Auckland offers a great assortment to make your vacation exciting. You can enjoy lots of fun activities such as Bunjee Jumping, Whale Safari, Hiking and Sailing. The major tourist attraction of Auckland is Sky Tower, Waiheke Island, Devonport, Sea Life Tarlton’s Aquarium, and New Zealand Maritime Museum.
The major attraction of Queenstown is Lake Wakatipu, Skippers Canyon, Shut River, Kiwi Park, Tiki Trail and Chard Farm Winery. If you are planning a fun vacation, Queenstown is just a perfect location for you.
Thesailing.city
invites travellers to explore its beautiful beaches, forests and energetic marine life. The best time to go to the Bay of Islands is between December to February during the summertime. The major attraction of this island is Waitangi, Russell, Pompallier Mission, Paihia and Cape Regina at the Northern tip of New Zealand.
WELLINGTON
The major attraction of Wellington is Mount Victoria, Oriental Bay, Pinnacle Track, Cuba Street, Museum of New Zealand Te Papa Tongarewa, The Beehive, and ZEALANDIA Ecosanctuary among others. Between March and May is the best time to visit Wellington when the autumn season starts. On a perfect summer day when the sky is blue, there is no other city more beautiful than Wellington.
One of the most spectacular destinations, the Bay of Islands is a small
Wellington is the capital city of New Zealand and also among the world’s finest harbours. The vibrant culture and architectural design of Wellington fascinate the tourists and attract them to the city. Blessed with an array of natural wonders, Wellington is sure to be a top-rated tourist destination.
and stunning district of New Zealand's Northland region. The city's majestic beauty attracts tourists and offers plenty of activities such as hiking, snorkelling, horse rides, jet skiing, skydiving and ship
If you are looking for a fun and memorable vacation, New Zealand is a place worth exploring. The delightful natural beauty, rich culture and finest harbours of the country are waiting for you.
TRAVEL
BAY OF ISLANDS
this city are rafting, zipline forest adventure, farm tour and hot pool trips. The must-visit places in Rotorua are tinsel town, Mount Tarawera, Buried Village of Te Wairoa, Waimangu Volcanic Valley, and Kuirau Park.
Let’s Think 1. Infosys 2. World Bank 3. Reliance 4. SEBI 5. India 6. Nestle 7. Mumbai 8. Blinkit 9. Bill Gates 10. Whatsapp ANSWERS MW UH WRMA OEBBST RBILLGATES LNIIOIBA DDNAIP BIKNP AAIC NESTLEE KINFOSYS 1 2 3 4 5 6 7 8 9 10
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