BRITAIN’S ONLY SHOOTING INDUSTRY PUBLICATION
ISSUE 103 JULY 2024 £4.95
HAWKE OPTICS ADDS AIRMAKS ARMS TO ROSTER Exclusive distribution deal keeps CDR’s Chris Roberts involved
Hawke Optics has secured an exclusive distribution agreement with AirMaks arms. The deal will be in effect from August. The team at Hawke have been admirers of the AirMaks Arms brand for a number of years. Over the past few months, they have developed a close relationship with Konstantin Kornievskiy, AirMaks’ owner, and Chris Roberts of CDR Guns, their current distributor. Their passion for the brand and their vision for success in the UK resonated with Hawke Optics, and Chris Roberts has been retained as AirMaks Arms’s UK technical supremo, fronting a fullyfunctioning UK service centre. “Chris’s involvement was pivotal. He knows AirMaks Arms inside out and approves every rifle before sale—this will continue.” promised Hawke Optics UK Sales Director Jamie Ransome. The AirMaks Arms product range includes the Caiman, Krait (pictured) and Katran models.
(Left to Right) Stephen Walker (Owner Hawke Optics). Chris Roberts (CDR Guns, Ashley Walker (Owner Hawke Optics), Konstantin Kornievskiy (Owner AirMaks Arms), Jamie Ransome (UK Sales Director Hawke Optics) “We see massive potential in AirMaks Arms,” continued Jamie. “Hawke Optics wants to take them to the level that the brand deserves to be at, we can look to achieve this with our brand backing along with the support of the trade.” UK retailers can look forward to robust support and availability of AirMaks Arms products, with the first shipment expected during August. Hawke Optics has promised to keep dealers and their
customers’ expectations realistic, building stock holding as quickly as possible. To find out about forthcoming promotions to incentivise its trade partners contact Jamie on 0345 345 5555.
LAND MANAGEMENT AT THE GAME FAIR
The Game Fair 2024, is the ultimate destination for farmers, landowners, and land-based professionals seeking to drive innovation, diversification, and growth in their businesses. In 2023 80% of its audience were land and estate owners who are responsible for 80% of the UK land. This year, The Game Fair is proud to feature the Land Management Area, a dedicated space designed to provide you with the knowledge, tools, and inspiration you need to maximize your land.
With over 50 exhibitors already signed this is your chance to be part of the Land Management Area which will showcase the latest in sustainability, security, real
estate, vehicles, agricultural buildings, insurance, surveying, housing, lifestyle, leisure, tourism, fencing, machinery and much more.
HIGHLAND OUTDOORS BRINGS ALLEN BACK INTO FOLD From cases to camo, cleaning kits to cutlery, Allen Products have been supplying reliable, affordable accessories to global shooters for over 50 years. Previously a stalwart of the Highland Outdoors portfolio, Highland has announced it is thrilled to have Allen back in its roster of brands after a brief hiatus. The news comes as Allen announces the UK launch of its new Breakthrough Clean Technologies line. Breakthrough Clean Technologies is a market leading gun cleaning product range that offers odourless, non-carcinogenic products that are safe for you and your equipment. Breakthrough’s solvents eliminate more contaminants than most leading gun cleaners and their lubricants provide the ultimate protection. To find out more contact the Highland Outdoors Sales Office on 0345 099 0252.
INSIDE THIS ISSUE…
THE INDUSTRY INSIDER
COMPUTER SAYS NO
AUCTION VIEW
Karl Waktare asks if the Game Fair deserves your marketing budget?
Al Gabriel wants to know why licensing still hasn’t been sorted
“New gun sales are dead.” Diggory fears for the trade
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