BRITAIN’S ONLY SHOOTING INDUSTRY PUBLICATION
ISSUE 100 APRIL 2024
DIGITAL EDITION
SGC MOVE SWIFTLY TO BAG PERAZZI RIGHTS Czechoslovak Group awards exclusive distribution to new venture
While at IWA, GTN learned that Sportsman Gun Centre (SGC) had landed the exclusive UK rights to distribute Perazzi from its new owners. SGC owner Gary Lamburn told GTN that the changeover is immediate, but added that Perazzi would not be directly distributed via the SGC network, but would have its own distribution department and separate phone number. SGC’s co-owner Aboo Cattran confirmed that while the Sportsman brand would not be directly involved in the deal, SGC would be providing financial and logistical support to the new venture. Perazzi was previously being distributed in the UK by industry stalwart Mark Swift’s startup Artemis Outdoors, which continues to represent major brands such as Bergara, Anschutz and Zbroia.
As we revealed in our cover story in the March 2024 edition of Gun Trade News, Czech defence and industrial company Czechoslovak Group agreed to acquire an 80% stake in Armi Perazzi last December. CSG, owned by entrepreneur Michal Strnad, has seen rapid expansion thanks
IWA FOOTFALL IS UP A WHOPPING 15% ON LAST YEAR'S SHOW IWA OutdoorClassics was held in Nürnberg on 29 February to 3 March this year, just one short week after the British Shooting Show, which may explain why it felt this year as though the usually substantial British contingent was largely missing. Whether we Brits came or not did not seem to matter howerver, as the organisers reported a staggering 15% rise in the overall number of visitors as compared
to the show in 2023. They came from all over the world with 120 countries represented in the massive halls of the Nürenberg Messe sending a total of 40,000 people through the doors. Exhibitor numbers were up as well, with 1,072 businesses and organisa-
in part to sharp increase of supplies of equipment and ammunition to Ukraine as well as acquisitions. Perazzi, which makes guns for top sport shooters and hunters, is based in Botticino in the northern region of Lombardy. The founding family retains the remaining 20% stake.
tions exhibiting at the show. This year also marked a significant milestone for the event, as it is now 50 years since the first ever IWA was held in 1974. Bernhard Knöbel, the Managing Director of Carl Walther said: "IWA OutdoorClassics plays a key role in the success of our industry. For over 50 years, it has been the most important place for our international trade."
BROWNING DROP ISB
In a letter seen by Gun Trade News, Browning have confirmed that International Sports Brands Ltd (ISB) will no longer be distributing Browning, Winchester, Miroku nor Kite Optics in the UK. No reasons have been given for the decision beyond being “to improve our customer service”. ISB had been Browning’s UK distributor for a number of years. The letter, from Browning International’s CEO, said: “We would like to inform you that International Sports Brands Ltd no longer represents Browning International SA in the UK as from today, March 18 2024. The brands BROWNING, WINCHESTER, MIROKU and KITE OPTICS will as from today be distributed by BWM UK, the subsidiary of Browning International. A new sales team will be set up in the coming weeks. Meanwhile you can contact our Customer Service: Toll-free number: 0800 028 0234 e-mail: contact@browning-int.com. It continued: "Please be ensured that we will make our upmost to make the transition period as short and smooth as possible.”
INSIDE THIS ISSUE…
STEINER
KNIVE’S OUT?
CONSOLIDATION
New releases from the German optics specialists
Join BASC’s campaign to reeducate the Post Office
The history of the takeover, Karl Waktare looks at our industry
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