The Franchise Woman March/April Issue

Page 36

Business Trends

From Salesperson

to Expert

in 5 Seconds by John O’Melveny Woods

Writing a book has enhanced my business in ways I could not have foreseen. As a best-selling author, I use my book as a calling card when meeting with potential clients and partners. The book has helped me enhance my online footprint and further established me as the “go-to coach who helps you find your perfect-fit franchise.” Without a doubt, writing a book has had a multiplier effect on my business.

When my intro is given at speaking engagements, they stress, “Nancy is the author of nine books on Customer Service.” So yes, I believe it gives credibility to my area of expertise. I use my books mostly for press, exposure and giveaways – and I will say THAT does get me more bookings.

Faizun Kamal

Keynote Customer Service Speaker and Founder of the Telephone Doctor Customer Service Training

Nationally Renowned Public Speaker and Franchise Coach

36 The Franchise Woman

Nancy Friedman, the Telephone Doctor