The Franchise Woman March/April Issue 2021 by thefranchisewoman

Jan/Feb 2021 $5.95

Creating a Legacy by Building an Empire

Marketing Tips

Legal Tools

Business Trends

March/April 2020 1

The Franchise Woman

Leverage the Power of Women

to grow your brand

Toya Evans and daughters Chanel Grant and Lauren Williamson are taking the franchise world by storm. They are fierce in their determination and fabulous in their energy and work ethic. Take note – they will be a force.

Publisher/Editor-in-Chief Elizabeth Denham elizabeth.denham@thefranchisewoman.com Managing Editor Rebecca Monet rebecca@zorakle.net Designer Annie Malloy annie.malloy@thefranchisewoman.com Staff Writer Allison Wyckoff allison@thefranchisewoman.com Contributors Bethany McClellan, Nancy Friedman, Michelle Hummel, Julie Lusthaus, Joe Mathews, Jennifer McDonald, Michele Rempel, Susan Scotts, Allison Wyckoff

Let us help you grow your brand! Find out how we can target your next franchise owner. We strive to create an amazing resource for women in franchising. We appreciate all ideas, feedback and questions. Please contact us at any time. www.TheFranchiseWoman.com info@thefranchisewoman.com 206-705-3081

March/April 2021 3

IN THIS ISSUE

Departments 6 Letter from the Editors. 14 Are Franchisees Required to

Use Designated Suppliers of Franchisors?

35 I Am Woman. 46 Why 2021 is the Year for You to Get an SBA Loan.

48 Reel in Your Prospects with

16 Healthy Snacks in 2021. Instagram Reels. 24 How Joe Mathews Defines Legacy. 50 Featured Franchises. 26 Legacy – Do you have one? 52 Women on the Move. 32 8 Steps to Protecting Your Franchise’s Online Reputation.

36 Planting the Seeds of Your Future. 4

The Franchise Woman

12 30

Features 10 Legacy Unleashed. 20 A Legacy for the Birds. 28

A Family Who Wines Together.

Supporting Women Through Storytelling and Personal Engagement.

Miss Fashion Week: A Franchising Model with Nonprofit Mission.

March/April 2021 5

Letter from the Editors March is Women’s History Month, and we, at The Franchise Woman, are happy to say that we celebrate women each and every month! It is important to recognize the work that has gone before us as we look at where we are now and where the future will lead. In this issue, we take the perspective of legacy as a celebration of this month. What does it mean to our featured women to leave a legacy? How does franchising empower them with generational wealth? How are they using their legacy to give back? Our cover story is a perfect example of all of these qualities. Mother Toya Evans along with daughters Chanel Grant and Lauren Williamson are building an empire of franchising brands and bringing health and wellness options to Prince Georges County in Maryland. They are looking for ways to bring their family generational wealth, but they are also conscious of giving back to their community. Chanel spearheads a nonprofit, “A Bigger Picture” to mentor middle and high school girls and has big plans for expansion of that program. Gary Fortcher, Kathleen Mulligan and Brooke Cassidy of Wild Birds Unlimited tell their story of a child buying her parents’ business, keeping in the family, and what that means to watch it continue to support the next generation. Charlie and Tiana Watkins are a father-daughter team from Waters Edge Wineries in Elizabethtown, Kentucky. In a special column of Causes and Community, we interview Yinghua Vera Wang about her nonprofit, Miss Fashion Week and her platform, She Marketplace. She is on a mission to change the perception of beauty starting at the heart of where beauty is defined – fashion and pageants. She uses her message to young girls, “You are enough!” as a mantra to help redefine beauty for girls at a young age. Tune in to our regular columns for great advice and perspective on marketing, social media, legal tools and more! The Coterie for Women is in full swing and has some great programming coming this year. If you are looking for community, resources, mentorship, support, education, opportunity and fun, join at https://www.thecoterieforwomen.com/. Our podcast, Where Passion and Purpose Collides, has some exciting segments. Look for us on YouTube and Spotify. We have also launched a new video series, The Gift of the Struggle in which women bravely share struggles in their lives and how they persevered to find the gifts of those struggles. You don’t want to miss these inspiring stories here. We salute our Franchise Women for using their time, talents and treasures to make the world a better place. If you have a great story, please reach out. We can’t wait to meet you! Fiercely,

Elizabeth Denham Rebecca Monet Publisher/Editor-in-Chief Managing Editor

The Franchise Woman

Do you Dream of Owning a Business? Are You Considering Franchise Ownership? Taking the leap into franchise ownership can be exciting. The prospect of owning your time and driving your own destiny is appealing. When choosing the right franchise system, it is critical to do your research and determine which will be the best fit for you. The Franchise Woman has partnered with Zorakle Profiles to provide a science-based assessment that will help determine your aptitude for success.

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March/April 2021 7

Are You Interested in Franchising, Business or Entrepreneurship? Announcing The Coterie for Women founded by: Elizabeth Denham and Rebecca Monet

The Coterie for Women empowers women from all experiences and perspectives to Live Richer Lives by providing community, resources, mentorship, support, education, opportunity and fun! Check out our platform and join today. Join Today 8

The Franchise Woman

“Get a seat at the table or build your own table, and make sure to include other women.” —NAWBO’s Founding President

Susan Hagar

Entrepreneurship can be a lonely path at times.

ou face unique highs and lows and challenges and opportunities that others do not understand unless they have gone down that path before you or are going down it alongside you. It’s a special connection—a community—of leaders, visionaries, innovators and trailblazers that, when tapped into, can power your business, lifestyle and community in a way like no other.

Our Spring Membersh ip Drive is March 1April 30. Join us dur ing this time for sp ecial savings!

The National Association of Women Business Owners (NAWBO) was founded over 43 years ago to remove obstacles and create opportunities for other women entrepreneurs across the country. In the decades that followed, it’s become much more than that: NAWBO is a powerful community for: n Networking and support n Business tools and resources n Mentoring

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Power Your Dream™ March/April 2021 9

Fun, Fierce and Fabulous

Legacy

Unleashed

A trio of women is on a mission to build an empire that changes the community, builds wealth and creates a legacy for their family all while working corporate jobs, raising kids and giving back. How do they do it? They are fierce! This impressive group of women is made up of mother, Toya Evans and daughters Chanel Grant and Lau-

10 The Franchise Woman

ren Williamson. Together, they run Healthy Living Ventures, LLC and are building a portfolio of franchise brands that focus on a healthy lifestyle including Tropical Smoothie Cafe & Hand & Stone Massage and Facial Spa in Prince George’s County, Maryland. “It really is about legacy,” Evans said. “My daughters and I are insanely

by Elizabeth Denham

“

When they say, ‘franchising,’ we want them to see our faces.

close. We could do three-way calls all day long.” Grant and Williamson grew up watching their parents working as entrepreneurs, and six years ago, the three women had a call about what was important to them. Since then, they have embraced the franchise model and are building a future together. Grant, Evans and Williamson believe the franchise model is the perfect way to build as franchises have proven track

county in the country,” Evans said. “And many of the affluent African Americans took money out of the county because of lack of services. “When they say, ‘franchising,’ we want them to This is a driving force for us as busisee our faces,” Evans said. ness owners – to bring businesses, especially health and wellness “We have lofty goals, and we are busy looking options – to fill a void.” for more opportunities “This area also has pockets of that align with our core healthy food deserts,” Grant added. mission to build our portfolio.” “And it is important to us to bring these options into the county, and Community Impact we have had great success in this endeavor so far.” Evans said Prince Georges County in Maryland is a prime place to Evans noted that initially they had develop a franchising portfolio to work to bring the brands to because of the lack of services this area because there is a false available in the county. The family perception that certain median aims to change that. income levels won’t support a location. “Prince Georges County is the number one African American records and quick rampup times.

March/April 2021 11

“People will spend money for healthy options,” she said. “And once we got the first Tropical Smoothie into the area, it was very successful.” Knocking Down Barriers When negotiating a lease for their second Tropical Smoothie Cafe location, the landlord wanted to require the all-female team to get their husbands to cosign the lease, and Tropical Smoothie Café didn’t understand why that was a problem. But the women stood firm. “We were ready to walk away from the lease before we would have a man cosign for us,” Evans said. “Once we met with the male landlord, that was enough, and he relented. But we were prepared to walk away.” While the women all have the support of their husbands in their business ventures, it is an all-girls club, and the men are not involved in the businesses. “There is no reason why they should have to cosign when they are not a part of the business. They do not benefit…except through us…and they do not need to take risk,” Evans said. Giving Back Not only do the women advocate for bringing businesses into their area, but also they give back to the community through a mentoring program for young girls called “A Bigger Picture, Inc .” Grant, who had a vision for the organization while

12 The Franchise Woman

in college, spearheads this effort, and while the pandemic has slowed momentum a bit, the program is growing and embraced across the board. “The program is designed to provide girls with an empowering space to grow self-confidence and offer resources and mentorship that every girl deserves,” Grant said. “We work with middle and high school girls, we are available in schools in the D.C. area, and we offer a free annual conference that

is growing rapidly.” Their annual conference, “Unleashed: Defining Your Power, Purpose and Passion” offers a day of fun, education, empowerment and scholarship opportunity for girls in Washington, D.C., Baltimore, Maryland and Roanoke, Virginia with plans to expand to Norfolk, Virginia next. By 2023, Grant’s goal is to have the conference in 10 cities throughout the East Coast and Midwest.

A Balancing Act While Evans is counting down the days until retirement and handing everything off to her daughters (four years, three months and 13 days at the time of this interview to be exact), Grant and Williamson are excited about the power of business ownership, the legacy it leaves for their family and the lessons it teaches their children. “Chanel and I are a good balance for each other,” Williamson said. “She is more of the YOLO (you only live once) personality, and I am the risk assessor. But we both live by a ‘never-give-up mentality’ and we always give 120 percent.” This philosophy is something Williamson hopes to pass on to her kids. “They are young now, so who knows if they will come into the business with us, but they see us work hard; they are learning what it takes to own a business and the value of controlling your own destiny,” she said. “And like any working mom, some days I grapple with finding balance, but I embrace that some days I am a great mom and present and engaged, and others, I am busy or distracted, and my husband takes the lead. And I have to be okay with that knowing the value of our legacy and the goal of building generational wealth.” Paying It Forward Together, the women believe it is important to pay it forward. They know the learning curve they experienced and they want to help others who are considering franchising opportunities. “We have used the time of COVID to help others in business. We saw a need and an opportunity to help educate those considering this path,” Evans said. “So we developed a course called, ‘So You Want to Buy a Franchise’ to help educate others.”

Williamson also wants to increase the number of women in leadership roles. “We want to pour our knowledge into other women who want to do this,” she said. “We want to inspire them to business ownership so they can start to build their legacy outside of the nine-to-five grind.” To learn more about Healthy Living Ventures, LLC and A Bigger Picture, please visit: https://healthylivingventuresllc.com https://healthylivingventures.teachable. com/ and https://abiggerpicture.org/.

March/April 2021 13

Legal Tools

Are Franchisees Required

to Use Designated

Suppliers of Franchisors?

by Julie Lusthaus Franchisors have the right to designate what products and services franchisees must use in the operation of their businesses. This ensures they meet the franchisor’s standards and the suppliers have been properly vetted. While franchisees can be required to use certain suppliers, franchisors must

14 The Franchise Woman

provide information about mandated suppliers in Item 8 of the Franchise Disclosure Document. In Item 8, franchisors must “[d] isclose the franchisee’s obligations to purchase or lease goods, services, supplies, fixtures, equipment,

inventory, computer hardware and software, real estate, or comparable items related to establishing or operating the franchised business either from the franchisor, its designee, or suppliers approved by the franchisor, or under the franchisor’s specifications.”

“

Franchisors have the right to designate what products and services franchisees must use in the operation of their businesses.

Where the franchisee does have such an obligation, the franchisor must provide specified details about the products, services, and suppliers. Among the required information is whether the franchisor will or may derive revenue from required purchases or leases by the franchisees. This is import-

ant because many franchisees do not realize that purchasing from a particular supplier may be a source of revenue for franchisors. The suppliers may be paying the franchisor a rebate on sales they make to franchisees. This may impact the franchisee in that the cost of these goods and services may be

higher than what a franchisee could obtain on the open market. Such costs should be evaluated by the franchisee before entering into the franchise agreement, which is why it is required to be disclosed in the FDD.

If the franchisor is deriving revenue from the supplier’s sales to franchisees, Item 8 must describe how the amount is calculated by stating: (i) The franchisor’s total revenue. (ii) The franchisor’s revenues from all required purchases and leases of products and services. (iii) The percentage of the franchisor’s total revenues that are from required purchases or leases. (iv) If the franchisor’s affiliates also sell or lease products or services to franchisees, the affiliates’ revenues from those sales or leases. While designating certain suppliers is a common practice for legitimate business reasons, franchisees must understand how it affects the costs and potential profitability of their franchise. Issues like this are

complex. Even where alternative suppliers may be permitted, the requirements that alternative suppliers must meet should be carefully examined to determine the time, effort and costs associated with

finding and approving those alternative suppliers. An experienced franchise attorney can go through each item of the FDD to explain how it may impact the business.

Julie Lusthaus represents franchisors, franchisees and independent business owners. To learn more, visit her website at www.lusthausfranchiselaw.com

March/April 2021 15

Health and Wellness

Healthy Snacks

in 2021 by Jennifer McDonald

This year has been...different. We’re home. A LOT. Many parents are seeing newer and bigger challenges with everything related to being back to school. One significant challenge is choosing simple, healthy, and tasty foods to feed our children during the school day. The kids want ALL. THE. SNACKS! With so many scenarios for school in 2021 including all-virtual learning; in-person instruction; and multiple hybrid schooling situations, meal-prepping and grocery shopping has become very stressful. I know most moms feel this to their core, “What do I feed the kids today”? Add to this the fact that many schools are now requesting disposable items and prepackaged items in order to decrease contamination and we’ve got ourselves a snack conundrum.

16 The Franchise Woman

WHERE DO WE START? The best way to feed our children healthy options is to have a plan. We know that meal planning and preparation is a great way to keep our families eating healthy all week long. Now we need to

think one step further and plan healthy snacks to pack or to have for our kids at home for every schooling scenario. Here are some quick and simple ideas that are both healthy and travel well:

• A packet of peanut butter with cut up celery, apples or banana* • Greek vanilla yogurt and a banana to dip • Peanut butter and banana wrap (whole grain or sprouted wrap) • Mini whole grain pita pockets with hummus* • Mini hummus and pita snack packs • Whole fruit cup in its own juice* • Organic smoothie pouches, mixed fruit pouches or apple sauce pouches* • Hard-boiled eggs or tuna pouches (not all kids will like this optionbut give it a try) • Cheese and whole-grain crackers • Veggies and Greek yogurt dip (try making this dip with Simply Organic Ranch)

Here are a few more options if you have a little more time to prep or if your kids are learning remotely: • Smoothie (frozen fruit, greens, yogurt/ milk of choice) • Healthy sandwiches on wholegrain bread or wrap ( organic if possible- i.e. Dave’s Killer breads) • Bagel and cream cheese* • Yogurt with fruit and granola • Oatmeal *organic whenever possible

• Baked tortilla chips with black bean dip • Turkey and cheese roll-ups (check for NO nitrate turkey slices) • Make your own protein bites, bars, trail mix or granola (kids love this and you can find hundreds of quick healthy recipes online) • Yogurt smoothies* • Cheese stick and whole-grain pretzels • Animal crackers and pudding or dessert hummus • Healthy prepackaged snack packs (try organic Lunchables) • RX kids bars, Go Macro Bars, Cliff Z Bars, & Lara Bars • Popcorn* • Pickles or olives snack packs

March/April 2021 17

We always want to fill our children’s bellies with healthy and nutritious foods to provide energy and great nutrition for successful learning. Always know you can think outside the box and create your own treats. If you have a day where the plan does not work, it’s important to not get down on

yourself. Jump right back in the next day rather than thinking about how you failed yesterday. We are all doing our very best in the craziness that is 2020! Take a moment today to plan for snacks your children (and their growing bodies) will love.

“

The best way to feed our children healthy options is to have a plan.

Jennifer McDonald, RD is the owner of Momleta Asheville/Hendersonville, SC. Jen graduated from Michigan State University with a Bachelor of Science degree in Nutrition/Dietetics and a Speciality in Health Promotion. She continues to practice as a private dietitian. Jen is an ACE certified personal trainer, specializing in birth recovery and diastasis recti repair. Her hobbies include yoga, golf, spinning, boxing, nature and traveling with her family.

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March/April 2021 19

Smart, Driven and Successful

A Legacy

for the Birds by Elizabeth Denham

As is the case with many corporate employees, Gary Fortcher was not ready to ease into retirement when he left his job in the accounting and finance field. What he discovered was a franchise that was not only for the birds, it was also for his legacy. Fourteen years ago, Fortcher and his wife, Kathleen Mulligan bought a Wild Birds Unlimited franchise in Oakdale on Long Island, New York. On January 1, 2021, Brooke Cassidy bought the location from her father and stepmother. “We had an independent birding

20 The Franchise Woman

store in our area, so I knew the kind of people a business like this would attract, and it has been a true joy to be a part of Wild Birds,” Fortcher said. “It is a business that is great with people, great with environment and has the backing of a strong and engaged franchise systems behind us. Passing it to

Brooke meant a lot to me, and I know this is a lifelong business that she can make into a career.” In the early years, Fortcher did the heavy lifting while Mulligan worked behind the scenes most of the time and in the store when she was needed. When Cassidy’s children

“

Fortcher and Mulligan are grateful for the opportunity a franchise has brought to their family.

were small, her job in the restaurant industry was being phased out and she came in a couple of days a week to help her dad. “As my kids got older, I became more and more involved,” Cassidy said. “Having the flexibility of working with my dad was so important for me, especially as my children were growing up and then going through a divorce, it was a great opportunity for me.” Six or seven years ago, the family formulated a plan for Cassidy to

buy the business when the time was right. Cassidy worked for two years managing the business, and when Fortcher had a knee replacement last year and took some time off, they all realized the time was right for her to take over. Now, Cassidy’s 17-year-old daughter works in the store and is learning the value of business ownership from her mom. “She is learning skills that will help her in whatever job she chooses,” Cassidy said. “And my son can’t

wait to come to work now that he’s getting old enough.” Fortcher and Mulligan are grateful for the opportunity a franchise has brought to their family. “People ask me why I would choose the franchise model and pay franchising fees,” Fortcher said. “When you have a system like Wild Birds behind you who has strength and immense wealth of knowledge and experience that we can tap into, the fee is well worth it.” “We both got COVID early on in the pandemic,” Mulligan said. “Paul Pickett (of Wild Birds) was the first one to call us to make sure we were okay. And that is a reflection of the whole team. They are there, they engage and they listen to the franchisees.” Mulligan is also happy to be able to leave the business in Cassidy’s capable hands. “When you sell a business to a third party, you hope it will continue, but once you sell it you are done,” she said. “Selling it to

March/April 2021 21

Brooke, we can see her success, how much the customers love her, and we are able to see our legacy continue in the hands of someone we know will sustain it.” Fortcher agreed. “We had no idea that COVID would be a boon to our business,” he said. “So we had tightened our belts and made decisions that would keep us going. It turned out that when people had time to slow

22 The Franchise Woman

down, they spent that time enjoying the birds and keeping their feeders full. Even so, when you pass a business to a child, you want to have the confidence that it will support her family and help her pay her mortgage. With Wild Birds and the success we have had, we know that will happen.” Cassidy is excited about the future, and she is happy her dad is still willing to fill in and work part-time for her here and there.

“I have been in a training recently, and he has come in to help me out when I needed him. The tables have turned,” she said. “And I am excited to look to the future. I have a goal of opening another location and would even love to bring my son into it.” To learn more about Wild Birds Unlimited, please visit: https://www. wbu.com/

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March/April 2021 23

Token Man

How

Joe Mathews

Defines Legacy

by Joe Mathews, CEO of Franchise Performance Group (FPG) My business partner and friend, Harry Loyle, passed away suddenly in December. Harry was one of those rare guys who impacts people on a DNA level, altering who they are, how they think and how they conduct business. Everyone who knows Harry has a “Harry” story - a meaningful and sticky conversation that they never will forget. Since his passing, Harry’s wife’s and business partners’

24 The Franchise Woman

phones have been burning up by people feeling the need to share some story about how Harry left an indelible mark on their lives and careers. Almost 30 years ago, when Harry and I first met, I was a franchise salesperson for Motophoto and Harry was an area developer and board member. He shared with me his business philosophy which

always stuck with me. He said, “Always leaving the campground better than you found it.” As a camper, I could immediately relate. There is no way for the next camper to know I just left the campsite before them. What Harry implied with the metaphor was, “Do good, leave people and things better off than you found them, and don’t worry about getting any credit.” Over the last 20 years, we’ve incorporated

this idea into FPG. One of our core values is “create more value than you extract in price.” Webster’s Dictionary defines “legacy” as “a gift, or something left behind by a predecessor.” While a vision statement defines what a company aspires or intends to be known for in the present or future, legacy describes how much of the vision is actualized. Legacy is what a person, company or brand known for or counted on from the past. I once watched a Western movie where an old Native American chief said, “A man faces two deaths. The first is when he breathes his last. The second is when no one again mentions his name.” To this old man, legacy is life. Harry left a legacy of honesty, intelligence, empathy and fair dealing. In that respect Harry lives.

“

When I think of my legacy, I tend to break it into three parts. First is my career. I ask, “Am I trying my hardest and doing enough?” The second relates to my character and personal development. “Am I being enough?” The last relates to my relationship with my Creator. “What difference am I making a difference with the life, talents and resources God has given me?” What I learned from my interactions with Harry was that leaving the right kind of legacy involves consistency, intention and design. I’ve gotten into the practice of starting my day out with my Creator. I ask questions such as, “Who do I need to forgive or ask forgiveness of?” I plan those conversations into the day. I ask, “Where am I afraid? Where am I acting small?” My God is a God of peace, not fear; God of righteous plans, not of chaos. I surrender those fears and concerns before I make my first

call or take on my first task. Then I move to my goals and keep them front of mind for the day. I check my calendar, making sure my daily actions are aligned with these objectives. Then, I read a list of what I value to make sure I am acting consistently with who I say I want to be in this world. Then I check back in with my Heavenly Father asking His will and not my will be done. At night, before I sleep, I try to remember whatever happened that day was exactly what God intended for me. When you think of people you know, your mind will go to your most impactful interactions, positive or negative. You won’t remember all interactions. In other words, legacy is made or lost in a moment in time. Those who seem to leave the most lasting legacies are intentional and consistent, meticulously living and working one day at a time.

Those who seem to leave the most lasting legacies are intentional and consistent, meticulously living and working one day at a time.

To learn more about Joe Mathews, please visit https://franchiseperformancegroup. com/

March/April 2021 25

Customer Service

Legacy -

Do You Have One? by Nancy Friedman, Founder / Chairman Telephone Doctor Customer Service Training We all leave a legacy, some time, somewhere, somehow. Especially within a family-owned and run business. Large or small. When someone is the ‘brand’ or invents something or makes a mark in the world in any way, you usually leave a legacy. Movie stars get asked that question all the time, “How do you want to be remembered?” I recall one time Martin McDermott asked me on a podcast, “Nancy, when you meet St. Peter at the gate, what would you like him to say to you?” My answer, without missing a beat, was “Nancy, I made a mistake – go back.” On to reality. Recently, I was asked, “Nancy what

26 The Franchise Woman

legacy do you feel you’ll leave with Telephone Doctor? And will there be another Telephone Doctor?” To keep you from waiting, the short answer is no, there will not be another “Telephone Doctor.” Just as there is not another KFC Colonel Sanders. There have always been others who provide similar services as Telephone Doctor, and I have always felt it is the name, Telephone Doctor, and more so, the content, that will live on versus me, Nancy Friedman, the person. I am more than proud of our content, ideas, skills and techniques which have helped more people all over the world than I probably realize. So, I can easily say my pride and joy is the content. The ideas, tips, skills and techniques I have shared over my career will be my legacy. And

“

Laughter is my ‘drug of choice.’

the laughter I have been blessed to share with others. Laughter is my ‘drug of choice.’

hold the way we do: “If you’re able to hold, I can get you that information.”

I’d love to have people remember our saying: “It’s Fun to be Good.” And our own created term WACTEO should, in my opinion, live forever (We Are Customers To Each Other). And no one else teaches our technique for putting callers on

We have created thousands of sayings, phrases, and words to help our clients communicate better with their customers…and each other – personal and business.

The fact that we, as a company, have always walked the walk and talked the talk, makes me so proud. There are not a lot of companies that do that. Some talk big but don’t walk the walk. Big banners and signs that say nice things, but customers are not treated like the signs say.

Nancy Friedman is a popular speaker in the FRANCHISE family industry and a highly respected customer service expert. Email: Nancyf@telephonedoctor.com. During COVID, call her cell at 314-276-1012 or office: 314-291-1012 (central time) and visit www.nancyfriedman.com. NEED A COMPANY ZOOM MEETING? Or a 30-minute RX Shot in the Arm for your team? We’d love to share our tips, ideas, skills and techniques with you and your team.

March/April 2021 27

Smart, Driven and Successful

A Family Who

Wines Together

After a life of active-duty military service and living as a military brat respectively, Charlie Watkins and his daughter, Tiana Watkins, decided to put down roots and dive together into business ownership as franchisees with Waters Edge Winery &

28 The Franchise Woman

Bistro of Etown in Elizabethtown, Kentucky. “It’s great to own a business that has been be well-received by the local community,” Charlie said. “And

by Elizabeth Denham

“

I would love to grow our business, look at other brands and continue to grow the winery.

my wife and I are looking forward to growing this business and being able to pass it down to our daughters.” As a retired senior non-commissioned officer in the military, Charlie went to work at the Postal Service 14 years ago. But when Tiana graduated college in 2017 and couldn’t find a job with a good career path, they began to research the possibility of business ownership.

Together, they realized their community was lacking in a place to bring people together for some wine, food, camaraderie and atmosphere. They settled on signing a franchise agreement with Waters Edge Wineries, a California-based, innovative urban winery system bringing the cultural experience of wine to communities across the country. They offer dozens of wine selections, an eclectic food menu and elevated wine tasting experiences unique to the area. The winery also offers customized labeling

and an exclusive wine club, which allows enthusiasts and novices alike to expand their expertise. “It’s been nice to bring a franchise like this to our community,” Tiana said. “Entrepreneurship and the ability to create generational wealth, being able to learn how to manage people and create the best environment for our employees, all of this is exciting.” Tiana makes all of the wine and manages the day-today. Her sister, Kristesha Harris, does the accounting and some administration work from Atlanta, where she lives. Charlie leads the way in the business while still working at the postal service. The best thing about their decision? “It’s the only place where you can get away with drinking on the job,” Tiana laughed. Despite opening in September 2020, during the pandemic, they are off to a great start. “With COVID-19 restrictions, we have been able to open at half capacity,” Charlie said. “We have

March/April 2021 29

a 6,000 square foot facility with a capacity of 220, so we are at 110 capacity max. And on weekends we are getting close to that.” Both father and daughter can’t wait for summertime. “When the weather gets warmer, we will be able to have customers outside and expand our seating,” Tiana said. They have worked to expand revenue streams during the pandemic by creating wine clubs and shipping wine directly to customers’ homes. Tiana also looks forward to growing their

30 The Franchise Woman

portfolio and possibly bringing Waters Edge Wineries to Georgia. “I would love to travel, and I would eventually like to get back to Georgia,” she said. “I would love to grow our business, look at other brands and continue to grow the winery.” To learn more about Waters

Edge Wineries, visit www.watersedgewineries.com and for a closer look into Waters Edge Winery & Bistro of Etown you can visit www.wineryetown.com.

Looking Forward Coming in May:

the “Family Business” Issue Reserve your space today.

Reach out at info@thefranchisewoman.com March/April 2021 31

Social Media

8 Steps to Protecting Your Franchise’s Online Reputation What’s the first thing you do when you are considering hiring someone for a service? Or purchasing a product from a company? You look the company up online. And that’s exactly what the customers of your franchise are doing, too. When they Google your name or your franchise’s name in the search bar, do you know what they will find?

32 The Franchise Woman

The first step in protecting your online reputation is understanding what’s already out there about your franchise and then playing defense. Here are the eight steps we recommend you take that will protect your franchise’s online reputation.

by Michelle Hummel

“

… create a reminder in your calendar to check your online reputation once a month. Step 2: Set Alerts

There are a number of monitoring tools out there that will alert you if your name is mentioned online. Google Alert, Mention, Tweetdeck and Wholinks2me are just a few you may want to look into. Create keyword monitoring for your franchise and any product names so you can track mentions and conversations of your brand.

Step 4: Be Active on Social Media

Part of establishing your franchise reputation online is through a strong social media presence. Be on as many as you can, including common platforms like Facebook, Twitter, Instagram and LinkedIn, but also non-traditional sites like Quora, Slideshare and Reddit.

Step 1: Google Yourself Play the part of your customer and do a Google search on your franchise’s name. If you find anything negative, contact the site directly to request it be removed. You may not get a response, but it’s important to try. Then create a reminder in your calendar to check your online reputation once a month.

Step 3: Register Your Name as a Domain

Purchasing your name (JaneSmith.com for example) is one of the biggest moves you can make to protect your online reputation. This ensures no one else will buy it and use it against you by building an unfavorable or damaging website on it.

Step 5: Publish Valuable Content

Publish valuable content on your website, social media channels and your blog on a regular basis. Focus on topics that your readers would find helpful and that establishes you as a thought leader in your industry.

Step 6: Remove Tags

If a friend or family member tags you in a photo on social media and it’s questionable whether it’s appropriate, ask them to un-tag you.

March/April 2021 33

Step 7: Be Mindful of What You Post

The content you publish online is the “face” of your franchise, so even relaxed or funny comments on social media could show your franchise in the wrong light. Make sure you have a set of expectations for your franchise and your team about what is appropriate to post and when.

Step 8: Manage Reviews Consumers trust online reviews, so be sure to ask your satisfied customers to leave your franchise a good review. This will give you a foundation should an angry customer or disgruntled employee leave a bad one.

Michelle is the CEO and Founder of Web Strategy Plus, a full-service digital marketing agency, where her team of experts specializes in helping franchise owners develop websites, SEO and Social Media Strategies. A published author of three books in her series, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media.” She also holds a valuable Internet Marketing Degree and provides training to help individuals acquire Social Media Management Certification through Web Media University. Contact Michelle at michelle@webstrategyplus.com.

34 The Franchise Woman

I Am Woman by Julie Lusthaus I am a mother, wife, friend, sister and daughter. Until 2021, I was a granddaughter. I am a 5th generation attorney, and I am proud to continue the family legacy. I am a franchise attorney. I am a business owner and entrepreneur though I did not realize my entrepreneurial spirit until I opened my law firm in 2017. I am passionate about my work. I am organized, detail oriented and diligent. I strive to be honest, conscientious and ethical in my work and my relationships. I am kind and curious and I value honesty, sincerity and humility. I endeavor to have an open mind and I am learning to say yes. As a dog owner, I have always eschewed small dogs. I only related to big dogs but then the 2020 pandemic hit. We could not find a local puppy available for adoption and thus agreed to adopt a puppy from afar. When he arrived, to our dismay, instead of being the large breed puppy we were expecting, he was a small dog. Against what I thought was my better judgment, I nonetheless said “yes” and we adopted him. What a wonderful surprise I received from saying yes. I discovered the benefits of small dogs: less hair, less mess, less food and same great company. Mostly, however, I am grateful. So very grateful. For my freedom, my husband and children and their well-being, my extended family, friends and my communities. I am grateful for what I have, what I no longer have and for that which I have not received. I am grateful for my strength and my sensitivity. I am grateful for my education and the opportunities I have been given. I am grateful for opportunities for growth even if they do not always feel like opportunities. I am grateful to know that I count. I am grateful to know that notwithstanding my fears, there has been ground beneath me all along.

March/April 2021 35

Business Trends

Planting

the Seeds of Your Future

by Susan Scotts

Forging a Legacy It’s Spring, and what better time than now to plant seeds? No, I’m not talking about a garden! I’m referring to taking hold of an opportunity in your life to create a successful future for yourself and for your family and even future generations. This is a possibility when you invest in career ownership by leveraging the proven

36 The Franchise Woman

system a franchise provides. You are creating a business that can live beyond yourself, to leave behind as a legacy for your family or children. Many possibilities exist, whether you leverage the talents of technicians to do the work or even include your spouse and/or children in the business. There are possibilities for every skill, talent and even age range!

Bring the Kids to Work I’ve seen young children stock products for their parents’ wholesale distribution business and even work fun retail events with them! A business can teach children the value of entrepreneurship and business ownership. Even if they are not involved in the business at all, the creation and growth of the business allows you to achieve your

Income, Lifestyle, Wealth and Equity goals and create the best life for you and your family. It also allows you to grow something for them, either once you’re gone, or once your kids or their grandkids are old enough to be involved. You could also sell the successful business for a multiple of what it is earning. What Are You Building? What are you currently building for your family’s future? If you’re working in a job, the answer is none. What happens when you leave a job? You leave with what you came in with. You have built no equity for your future let alone your family’s future. A franchise

business is different. Within four years of investing in a business, one of my clients was able to sell the business for six times his initial investment. Not a bad legacy for his family, right? Can your current retirement fund do that? My own franchise business has allowed me to invest in a beautiful home, which I can leave to my estate. I have also been able to purchase generous life insurance policies for my family, and have been afforded the opportunity to save money for myself and my family. The franchise license will also have value once I no longer work the business. None of this would have been possible if I were

working for someone else in a Just Over Broke i.e. a J.O.B. There’s no greater feeling than working in a business you enjoy, that allows you to create wealth for your future instead of someone else’s. The only thing better than that to me is growing something for your children and grandchildren that can live beyond yourself. Now that’s a great legacy! Maybe it is time to ask yourself again what kind of legacy are you creating now? If the answer is none, maybe it is time to explore the possibilities.

“

What happens when you leave a job? You leave with what you came in with.

Susan Scotts is a multiple award winning career transition coach with The Entrepreneur’s Source® and possesses three decades of experience in helping empower individuals to become entrepreneurs through franchise business ownership. For a complimentary consultation, she can be reached at 561-859-9110 or SScotts@EsourceCoach.com.

March/April 2021 37

Features

Supporting Women

Through Storytelling

and Personal Engagement by Allison Wyckoff Readers of The Franchise Woman (TFW) know Elizabeth Denham, even if they don’t realize it. Her voice, passion and personality are infused throughout the magazine. She is the reason a publication focused on business and entrepre-

38 The Franchise Woman

neurship connects so personally with readers and leaves them feeling supported and inspired. After facing plenty of her own struggles in life and business, Elizabeth has found her path and she is driven to help others find their own paths

as individuals, business owners and leaders. Elizabeth is my personal friend, and there is no way for me to write about her objectively. That would

be a waste, anyway, and wouldn’t allow me to share the best parts of who she is. We talked deeply about what matters to her, and that’s what I’ll share here – the motivations, goals, struggles, and path of TFW’s Founder and Editor-in-Chief. She Feels Like an Imposter. And We Need to Talk About That. We talked about our toughest topic first – what do you NOT want people to know about you? For Elizabeth, like many of us, it’s her struggle to fully own her role and the value she brings to her work. “I would describe myself overall as a pretty confident person, but imposter syndrome still creeps in,” she said. “I sometimes wonder

if I’m out of my depth or lane. Why would someone want to pay me money for the work I do? What do I have to give them? And I think most women feel that at some point.” She wants us to talk about this because we’re more likely to put on a confident face in the business world than with family or friends and to struggle privately with owning our successes. “I think men are more willing to own every bit of their success, and we question every little

bit of it,” she said. “We’re always fighting for a seat at the table. If we’re going to push through barriers, it’s important that we learn to own this and take the respect that is given to us by people in our professional space.”

There’s no gift in a sick child. But there are gifts in the things that surround a sick child.

March/April 2021 39

She’s Driven to Support Women Through Storytelling and Personal Engagement. Elizabeth is a storyteller, and through TFW and The Coterie, she has found her path. “Storytelling is one of the most powerful things you can do to make change and bring people in,” she said. The stories in TFW are aimed at helping readers understand who these women in franchising are, how they did it, and how others can too. “Not a single one has done it alone. To know that their path has been imperfect, and they had a group of people supporting them, and they messed things up and still came out on top. Knowing what

women go through to get where they are is the lesson,” she said. Through The Coterie, an online community for women (and TFW’s parent platform), Elizabeth hopes to tell an even broader story in support of women. “Women are becoming a greater and greater force in the world in terms of business, politics and influence. But we do have a unique path through life – we are often still the caregivers; the financial path is different; we still have glass ceilings to break. Those are things only women understand. And as a collective voice we have so much more power than we do as individuals,” she said. In her personal life, Elizabeth supports and mentors young women through her work with the Dogwood Trail Pageant, a scholarship pro-

40 The Franchise Woman

gram that chooses ambassadors to serve her local region at festivals, parades and community engagements. She loves the founder’s take on teaching young women in high school how to be interviewed, to prioritize education and to value self-sufficiency. For the past seven years, Elizabeth’s involvement in the pageant has grown. Today she interviews each girl to write their bio, evaluates the essay portion of the contest, writes the program script and directs the stage the night of the event, and overall coaches the girls on their performance. “Young women don’t always embrace their own voice and use it. I want them to be confident and not say things with conditions, but to say things outright. We try to build their sense of self,” she said. “There is something about having impact on someone else’s growth that is satisfying, and you feel like you’re making a difference to someone by imparting what you’ve learned.”

She Finds the Gift in the Struggle. Or at Least Surrounding It. Elizabeth is intentional about looking for the gifts in life’s struggles. It’s a habit she got into more than a decade ago during a divorce from her first husband while managing the daily struggle of a 2-year-old with Epilepsy. “There’s no gift in a sick child. But there are gifts in the things that surround a sick child.” It took more than a year for her son’s seizures to become manageable, and for a time he had seizures

on the hour. As someone who doesn’t like to need or ask for help, Elizabeth found herself in a position where she had to have help to care for her two older children while she focused on her youngest son’s health. Her mother helped with childcare, friends brought the family dinner and drove her older boys where they needed to go.

er’s illness. “It was a gift to watch my kids learn empathy; to see them go from very ego-centric to not because they’re worried about their brother. If you can find the gift surrounding a sick child, you can find it in almost anything,” she said.

“When the worst of the worst happens, you realize the value of the people you’ve surrounded yourself with,” she said. Elizabeth was surprised to also see her other children grow through experiencing their younger broth-

Vulnerability is Her Superpower. Elizabeth describes her life 10 years ago as one of survival mode. As she dealt with her divorce and cared for her son’s health, she was also trying to figure out what she wanted from life. She could talk to people about her struggles one-onone, but she didn’t have the tools yet to be vulnerable about her experiences. “I wrote a whole book about my experiences without true vulnerability,” she said. It was funny stuff about what I learned, but not the vulnerable stuff.” Today, she’s committed to discussing difficult things openly to help us heal and learn from each other. Facing the difficulties in her own

life has given her confidence to be more vulnerable, and to know that she will be stronger because of it. She hopes to teach others how important this skill is and to offer them a community of support through The Coterie. “I think you teach it by allowing people to experience it without judgment, and the more we can do that as women and as leaders, the more we can teach it. Showing vulnerability is not as taboo anymore as it once was, and we need to show younger generations of women that this is important.” One way The Coterie is accomplishing this is through a new Gift of the Struggle video series that

shares the personal stories of women, told in their own words. Each video delves deeply into the lessons learned by one woman as she navigated her own difficulties in life and business. “There is great strength in these women’s vulnerability. What these women are doing is incredibly brave.” Learn more about The Coterie for Women here: https://www. thecoterieforwomen.com/ And tune in to The Gift of the Struggle series here: https://www.youtube. com/?gl=US&tab=r1

March/April 2021 41

Causes and Community

Miss Fashion Week:

A Franchising Model

with Nonprofit Mission by Elizabeth Denham

A New Take on Beauty Nothing makes Yinghua Vera Wang, who goes by “Vera,” happier than hearing a bunch of little girls running around her events saying, “I am enough!”

42 The Franchise Woman

“I want to transform people’s lives in how we see beauty,” Wang said. “I owned a fashion manufacturing company and had a lot of success, but I wasn’t fulfilled. I have always struggled with body image. I always told myself I was fat and ugly even when I was a size 2 or 4. The

fashion industry didn’t help. I knew I could create a platform to change the way we see beauty, and that is how Miss Fashion Week was born.” Her “You Are Enough” campaign is a part of Miss Fashion Week which

Advisory board

“

You are beautiful enough, you are skinny enough, you are intelligent enough to go pursue whatever dream you have. You are enough!

bridges modeling competitions with pageants. As a nonprofit, the purpose of the platform is to empower women by using fashion as their media and the runway as their platform to raise generations of strong daughters. Wang said, “We tell our girls, ‘You are beautiful enough, you are skinny enough, you are intelligent enough to go pursue whatever dream you have. You are enough!’”

Debunking the Thigh Gap “Beauty is defined by fashion and the models in the industry,” she said. “So, we are taking a platform that is the heart of fashion to redefine beauty by focusing on body positivity, validating all body types and meeting women where they are to encourage them to take the runway.”

Paul Pickett “It is such an honor to be invited and to serve on this Advisory Board. Supporting, empowering and providing women the resources that they need to be on equal footing in their professional and personal lives has always been one of my priorities and this is a great opportunity to make a difference.”

Wang sees the tide turning in how beauty is defined.

Clare Moore Director of Franchising, Tide Cleaners I think it’s important to support each other as women because I believe that women have the ability to do so much good in the world. If we don’t support one another to do good and create change, our individual voices may be too quiet to be heard.

March/April 2021 43

“Five years ago, this campaign was something to be mocked,” she noted. “And now, the social landscape is changing. We are doing our part to impact that change, and we are now seeing a lot of body positivity influencers in social media.” Why It Matters According to Wang’s website, statistics show that 80 percent of 10-year-olds are afraid of being fat, at least 30 million Americans suffer from eating disorders and body image challenges damages women’s self-esteem and divert women from focusing on building skillsets. “The universal standard of beauty is to be skinny,” Wang lamented.

44 The Franchise Woman

“I want to change the dogma that you have to fit into a certain size to be beautiful. We need to get inside the root causes of self-esteem issues and change it from the inside out.” The Business Model Miss Fashion Week focuses on good health and wellbeing and gender equality which are numbers three and five of the United Nations’ Sustainable Development Goals. The business model follows a franchise-style template. It offers partners a low-cost, high yield, flexible investment that offers multiple revenue streams and 80 percent of the profits.

“This is the perfect opportunity for someone who wants a business with a purpose,” Wang said. “We have a brand that embraces diversity and has strong training, support and branding.”

She Marketplace She Marketplace is powered by Miss Fashion Week as a platform to empower women. On this platform, there are tools and resources to help women achieve mental health, physical health and financial health. Products are curated to keep the empowerment of women top of mind, and all products are created by women or are women-owned. Ten percent of the profit goes to MFW Foundation, and every purchase empowers women across the globe. If you would like to learn more about partnering with Miss Fashion Week or about membership or sponsorship, please visit: https://missfw.com/. To learn more about She Marketplace, visit: https://shemarketplace.com/

March/April 2021 45

Funding

Why 2021 is

the Year For You to Get an SBA Loan

It’s a great time to get an SBA loan, thanks to a new stimulus bill signed into law in December 2020. The Small Business Administration partners with banks to give out small business loans. In a normal year, the SBA guarantees the banks 75% of the value of these loans in the event of a default. However, because of the December stimulus, known as the Consolidated Appropriations Act of 2021, the SBA now guarantees 90% of the value of small business loans in 2021, in the event of a default. This increase in loan guarantee

46 The Franchise Woman

from the SBA has banks highly motivated to lend to small businesses. Additionally, banks have limited exposure as borrowers are required to put down 10% of the loan amount. In general, in order for the Small Business Administration to afford defaults, SBA loans are closely underwritten and expensive, with fees paid by the borrower at closing. In a normal year, an SBA loan borrower is required to pay a guarantee fee of 2%-3.5% of the loan amount so the SBA can afford to pay for the loans in default.

by Bethany McClellan In 2021, this guarantee fee is waived. Also in 2021, if a loan is approved by September 30, the borrower receives the first 3 months principal and interest paid for them by the SBA, up to $9,000 per month. Now is definitely the time to apply for an SBA loan. If you’re looking to start a business or franchise, grow your business by acquisition, buy real estate, or buy your partner out, the SBA is ready to lend to you. There are nationwide lenders not involved with PPP that are prepared to work with you. With a lower required amount

“

It’s a great time to get an SBA loan, thanks to a new stimulus bill signed into law in December 2020.

down, waived guarantee fees and six months of monthly payments covered by the SBA, small business owners can benefit from this unprecedented past year. Finally, when applying for an SBA loan, it’s important to be aware that

there are several reasons why SBA loans are automatically declined. All owners with more than 20% ownership will be underwritten. In most cases, owners need credit above 640, can’t have had any arrests in the last six months, no felonies in the last seven years, certain bankruptcies

can cause issues, and there can’t have been any previous defaults on government loans like FHA, VA, federal student loans or other SBA loans. If none of those complications are present, there are hundreds of nationwide lenders prepared to work with you!

Bethany McClellan of Rapid Business Plans began her career in land acquisition and development with a national homebuilder and honed her small business development skills as Vice President of sales and operations for a local commercial fire alarm contractor before starting her own company in 2014. In the 6 years since, Bethany has helped over 300 small businesses improve their profit margins, obtain loans and plan for their future. To learn more visit https://rapidbusinessplans.com/

March/April 2021 47

Marketing Tips

Reel in

Your Prospects

with Instagram Reels One thing we can always depend on is a little (or a lot) of crossover and copycatting of features between the social media platforms. Google tried to make a go of “Google Plus” after the rise of Facebook. Twitter had Vines and

48 The Franchise Woman

now regrets getting rid of them after the surge of TikTok. Facebook offers Stories (and of course now owns Instagram), and Instagram decided to give TikTok some competition with “Reels,” which debuted last August.

by Michele Rempel

“

Although Reels is largely used by individuals, businesses can and are engaging their audience and prospects by using this relatively new feature.

With Reels, you can record and edit 15-second multi-clip videos with audio and effects. You can share these reels with your followers and make them available to a wider Instagram audience through “Explore”. In Explore, anyone has the chance to become an Instagram “creator” and reach a worldwide audience. You can find Reels by clicking on the bottom middle button on your Instagram feed or profile page. To find new Reels, just scroll down like you do on your regular feed.

Although Reels is largely used by individuals, businesses can and are engaging their audience and prospects by using this relatively new feature. Here are some ways that your business might use Reels to its advantage: Create Product or Service “Show and Tells”

that show just-off-the-grill steaks dripping with butter or cake decorators putting the finishing touches on a birthday cake. Often set to catchy music, these bite-sized videos give would-be customers a taste of what they could experience with these businesses. Here’s a mouth-watering reel from Croque (@croque_la) in Los Angeles.

Restaurants and bakers are a natural for Reels, and many enterprising eateries are creating video shorts

Michele Rempel is the founder and managing partner of Westvyne, a marketing and website design firm based in California and Illinois. For almost a decade, she and her team have been guiding their clients in what to say, how to say it, where to say it, and who to say it to in order to attract and retain customers. For more information about Westvyne, visit www.westvyne.com.

March/April 2021 49

rch Engines Experts

utation and Credibility

Featured Franchises

SIONALISM

e Licensing Training

iness Training Programs

ning In House

m Approach

ENCY & CONTINUITY

mpassionate Owners

ners Personal Growth

n 1 Business Coaching

al Setting

Wisdom Senior Care®

edulingWisdom SupportSenior Care has created a network

of successful business owners. Through our founder, we have learned a lot about seniors and how to care for them. Training more than 250 senior home care providers has proven that we can help even more franchisees become successful through our core values and mission. By creating a high-quality network of Wisdom Business Owners through our franchise, we aim to build a network of dependable and trustworthy providers. Our core values set the standard for both our services and our franchise system. Giving and sharing are what solidify our organization. For more information, visit www.wisdomseniorcare.com

SENIO

The Original Popcorn House

The Original Popcorn House is popping up in cities across the country. They feature over 60 handcrafted, gourmet popcorn flavors, homemade sweet treats, and deliciously crafted, cinnamon frosted, praline nuts. Every family-owned and operated small business franchise can sell gourmet popcorn through retail locations, wholesale, catering, fundraising, special events, corporate accounts and E-commerce. Franchisees benefit from exclusive training at Original Popcorn House’s headquarters in Delray Beach, Florida. You’ll receive a hands-on “popping” experience, plus operations, marketing and business management support. This is a low-cost and unique franchise opportunity. For more information, visit www.originalpopcornhouse.com.

PROTECTION WI

HOME CARE SERVIC

50 The Franchise Woman

Turn it into a PT/FT business as a Paint Color Consultant! • Low Entry Cost/Quick Start Up • Home-based • Work/Life Balance • Large Territories

1-844-EZ-COLOR 1-844-392-6567 Snapology understands that children are meant to learn through play. Whenwww.AmericasColorConsultants.com children Snapology

are actively engaged in hands-on, interactive learning activities, their creativity flourishes and they show a greater interest in school. If kids are happy, then parents are happy and your business will flourish. There are several elements that make Snapology a great franchise opportunity. First, Snapology programs are fun. They provide the right balance between fun and education to appeal equally to children and their parents. Second, Snapology offers dozens of revenue streams. Imagine the possibilities with the over 60 different program topics and themes to offer for classes, parties, summer camps, and scouting events. Birthday parties alone are a $10 billion industry. Third, large territories are available. Finally, Snapology is a low cost, home-based, mobile business teaching robotics and STEAM principles through classes, camps, parties and other events. For more information visit www.snapology.com/franchise.

Got An Eye For Color?

America’s Color Consultants (ACC) is the nation’s first paint color consulting franchise. Paint color consultants are important - and popular - members of the booming home improvement industry. A trained ACC Consultant helps clients select fresh colors for their spaces through convenient in-home appointments. During this time of “safe at home,” virtual consultations are available. An ACC franchise is an excellent lifestyle business for anyone with an eye for color/design to earn additional household income or start a lifelong career. Qualified candidates can grow their home-based business from P/T to F/T with a proven, successful business model. The entry fee is low and there is ongoing training and personal support by the founders.

For more information visit 1-844-EZ-COLOR (1-844-392-6567) www.americascolorconsultants.com

March/April 2021 51

Women on the Move The Franchise Woman would like not only to inspire women to achieve their dreams of successful business ownership, but also to recognize women who are owning it, killing it and making big moves in the industry.

Cheryl Fletcher

Meg Roberts

Tropical Smoothie Cafe® Promotes Cheryl Fletcher To Chief Development Officer.

FGP Holding LLC, the parent company of Frios Gourmet Pops® has added franchising veteran Meg Roberts to its Board of Directors.

52 The Franchise Woman

Taja Jacobs Taja Jacobs Leads the Charge for Celebrity’s Soul Food Expansion in North America with new franchise opportunities.

Janice Branam Janice Branam was recently brought on as VP of Operations of 9Round Fitness to advance the support programs and tools for the growing franchise network.

Raquel Macleod Raquel Macleod is the new owner and Instructor of Kumon of Austin and is excited to get to work instilling academic confidence and independence in local students.

Crystal Franz HomeWell Franchising Inc. Appoints Crystal Franz as Chief Executive Officer.

March/April 2021 53

Contact Us Let us help you grow your brand! Find out how we can target your next franchise owner. We strive to create an amazing resource for women in the franchise industry. Please contact us at any time.

206-705-3081 www.TheFranchiseWoman.com info@thefranchisewoman.com

54 The Franchise Woman

PUSHPA KUNWAR The Patch Boys Las Vegas, NV

TAMARA HOLMES The Patch Boys Central VA

LEA RUBINSTEIN The Patch Boys Ocean County, NJ

LISA KALEZIC The Patch Boys Raleigh, NC

Don’t Let Our Name FOOL YOU The Patch Boys is a Great Business for Women • Niche Concept

• Flexible Schedule

• Low Cost of Entry

• Low Overhead

• Quick Startup Time

• High Margins

• Home-Based Business

• Ideal Work-Life Balance

Holes in your ceiling? We can help!

www.holeshappen.com

844-99-PATCH

March/April 2021 55