Prole To Read
DONATELLA CATAPANO
SVP Legal Affairs
Leonardo Helicopters
Executive President Liderarte
THE 10 MOST INSPIRATIONAL LEADERS IN BUSINESS TO LOOK OUT FOR 2025
Articles To Read
Brand Purpose vs. Prot: Can Companies Really Do Both in 2025?
Digital-First Retail: Reinventing Customer Experience in the Age of AI and AR
Transforming Leadership Through Art, Compassion & Purpose to cultivate more human, conscious, and authentic leaders.
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AtENTIMES,weseekstoriesthatdon’tjust inform—theyinspire.Inthisissue,weareproudto spotlightIgnacioBonasa,aleaderwhosejourney challengesconventionalnotionsofsuccessand leadership.
WhatstruckusmostinspeakingwithIgnaciowasnot onlyhisdeepexperienceacrosslaw,banking,and consulting,buthisremarkablecouragetoreinvent himself—andindoingso,reinventhowleadershipitself canlookandfeel.Hisbeliefthatart,empathy,and purposebelongatthecoreofbusinessisbothvisionary andrefreshinglyhuman.
Inaworldthatoftenrewardsspeedandscale,Ignacio remindsusofthevalueofpresence,soul,andintention. Wehopehisstoryencouragesourreaders—whether executives,entrepreneurs,oraspiringleaders—tolead notjustfromstrategy,butfromessence.
Letthisbemorethanaprofile.Letitbeapause,a reflection,andperhaps,thebeginningofyour owntransformation.
ONTENT S T ABLE OF
20. 26. 34. 08.
Ignacio Bonasa
Executive Presidente
LIDERARTE
Brand Purpose vs. Profit: Can Companies Really Do Both in 2025?
DONATELLA CATAPANO
SVP Legal Affairs
Leonardo Helicopters
Digital-First Retail: Reinventing
Customer Experience in the Age of AI and AR
TRANSFORMING LEADERSHIP THROUGH ART,
COMPASSION & PURPOSE TO CULTIVATE MORE HUMAN, CONSCIOUS, AND AUTHENTIC LEADERS.
President Liderarte
Unlike traditional leadership training programs, Bonasa’s approach is deeply experiential and transformative. His sessions are not about teaching theories—they are about awakening consciousness.
“We use art not to create artists, but to help leaders reconnect with their essence,” Ignacio explains. “Leadership today requires not only analytical intelligence but emotional depth, spiritual grounding, and creative agility.”
Through hands-on workshops and reflective experiences, executives discover untapped strengths, release internal blockages, and learn to lead with clarity, humility, and humanity.
Central to Ignacio’s philosophy is the idea of the "Executive Artisan"—leaders who craft their roles with soul, intention, and authenticity.
“These are people who don’t separate who they are from what they do,” he says. “They understand that real leadership means being present, vulnerable, and courageous. It’s about shaping culture, not just managing results.”
LIDERARTE has built a network of such Executive Artisans—trainers, facilitators, psychologists, and business experts who share a common mission: to humanize leadership.
ThoughbasedinLatinAmerica,Ignacio’s workresonatesglobally.Hehas collaboratedwithmultinational organizations,academicinstitutions,and socialenterprisesacrossEuropeandthe Americas.Hisdeeprespectforlocal cultureandcontextallowshimtotailor eachexperiencetotheuniqueidentityof hisclients.
He’salsoarecognizedthoughtleader, havingreceivedtheSanRaimundode PeñafortLegalEssayAward,andserved asanadvisorincomplexregulatoryand economicenvironments.Yet,heremains groundedinhismission:tobringhuman consciousnesstothecenterofleadership.
Lookingahead,Ignacioisfocusedon expandingtheimpactofLIDERARTEby developingnewalliancesanddigital tools.Hisgoalistomakeconscious leadershipdevelopmentmoreaccessible, scalable,andinclusive—especiallyfor thoseineducationalandnonprofitsectors.
“Iwanttodemocratizethiswork,”he says.“Everyonedeservesthechanceto findtheirpurposeandleadwith authenticity.”
IgnacioBonasaiscurrentlyfully dedicatedto“Dalelavueltaala tortilla”(Turnthingsaround)a soulfulglobalmovementhefounded tohelpindividuals,teams,and organizationstransformpaininto strengthandchallengesinto opportunities.Throughart,habitbuilding,andtransformative experiences,thisinitiativeproposes anewwayofliving,leading,and growing—fromauthenticity, emotion,andpurpose.
Inatimewhenorganizationsare redefiningwhatitmeanstothrive, IgnacioBonasaoffersapowerful reminder:Leadershipisn’tjustabout success—it’saboutsignificance.
ThroughLIDERARTE,hecontinues toinspireanewwaveofleaderswho aregroundedinempathy,guidedby values,anddrivenbypurpose.
“Ultimately,weareallartists,”he reflects.“Weareshapingourlives, ourrelationships,andour impact—strokebystroke,choiceby choice.”
Leonardo’shelicopterscatertoawiderangeof applications,fromemergencymedicalservices (EMS)tomilitaryandoffshoretransport.The AW139,forinstance,remainsamarketleaderin searchandrescue,VIPtransport,anddefense operations.“Recently,thismodelplayedakey roleinfirefightingoperationsinLosAngeles, highlightingitsreliabilityandmission adaptability,”Catapanonotes.
Leonardo’shelicoptersarerenowned fortheirsafety,reliability,and advancedtechnology.Thecompany’s expertiseinin-housetransmission designensurestop-tierperformance, makingtheiraircraftthepreferred choiceformissionsrequiringabsolute precision.Leonardoalsoleadsin avionicsdevelopmentandautonomous systems,positioningitselfasaone-stop solutionproviderforclientsseeking customizableandfuture-readyaircraft.
Oneofthecompany’sgroundbreaking innovationsistheAW609tiltrotor, whichmergesthespeedandrangeofa fixed-wingaircraftwiththeversatility ofahelicopter.“Thistechnology representsthefutureofaerialmobility,” Catapanoexplains.“We’realso advancinginsustainableaviationwith projectsliketheNext-GenerationCivil TiltrotorundertheEU’sCleanSky2 initiative,aimedatreducing environmentalimpact.”
Thecompany’shelicopterfamily—comprising theAW139,AW169,andAW189—leverages commonalitiesindesigntoenhanceoperational efficiency,makingiteasierforoperatorstotrain personnel,maintainaircraft,andreduceoverall costs.
Automationisrevolutionizingtheaviation industry,enhancingsafetyandreducingpilot
Inaneraofevolving geopoliticalthreats, helicoptersremaincritical assetsfordefenseand security.Leonardois integratingcyber-secure designsandautomationto enhancemilitarycapabilities. “Fromcounterterrorismto protectingkeyinfrastructures, rotorcraftareindispensable,” Catapanostates.“Regulatory bodiesmustestablishuniform globalstandardstoensure balancedandsecuresystems.”
ThefutureofaviationliesinAdvancedAirMobility(AAM)andUrban AirMobility(UAM).Leonardoisactivelyexploringelectricandhybrid propulsiontechnologiestousherinaneweraofairtransport.“Wehave filednumerouspatentsforAAMconcepts,showcasingourcommitment toinnovation,”saysCatapano.“Regulations,infrastructure,andpublic acceptancewillplaycrucialrolesinshapingthisfuture.”
LeonardoHelicoptersisnotjustshapingthepresentbutpioneeringthe futureofaviation.Withastronglegacy,continuousinvestmentin technology,andacommitmenttosustainability,thecompanyisredefining verticalflight.Astheworldembracesnewmobilitysolutions,Leonardo remainsattheforefront,readytoleadthenextrevolutioninaerospace.
Foraspiringentrepreneursandaviationenthusiasts,Leonardo’sjourney servesasaninspiringtestamenttothepowerofinnovation,resilience, andstrategicvision.
