Edition May 2025
Prole To Read
Kathryn McDonald Hinckley CEO, MOSO METHOD Consulting Group
Executive Director of Engagement and member of the Group EXCOM Carrefour
Business
How to Build a Borderless Brand in a Fragmented World
The Fintech Frontier: What's Next for Digital Banking, Blockchain, and Financial Inclusion?
Leading Carrefour’s Mission for a Sustainable and Inclusive Future
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Inaworldwhereenvironmentalurgencymeetssocialresponsibility, leadershiprootedinpurposeisnotjustadmirable—itisessential.As wepresentour“MostImpactfulWomeninSustainability”edition, weareproudtofeatureCarineKraus,ExecutiveDirectorof EngagementatCarrefour,asourcoverstory.
Carine’sjourney—fromgovernmentservicetoglobalretail leadership—isablueprintforhowvaluesandimpactcanintersectat scale.Herworkisnotdefinedbyloftydeclarations,butby measurableoutcomes,inclusivepolicies,andboldaccountability. Whetherit’sdrivingCarrefour’ssupplierstowardclimatealignment, integratingdisabilityinclusionintoworkforceplanning,or championingfoodasavectorforpublichealth,Carineleadswitha clearconviction:sustainabilitymustbebothsystemicandhuman.
Inthisedition,weexplorewhatittrulytakestodrivechangeinan organizationwithmorethan300,000employeesandasupplychain thatspanstheglobe.ThroughCarine’sstory,weareremindedthat themostimpactfulleadersarethosewhopairvisionwithaction, metricswithmeaning,andambitionwithempathy.
Wehopeherjourneyinspiresnotonlyadmiration,butaction—from boardroomsandbusinessschoolstolocalcommunities andglobalforums.
ONTENT S T ABLE OF
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Carine Kraus - Executive Director of Engagement and member of the Group EXCOM, Carrefour
Global Business 3.0: How to Build a Borderless Brand in a Fragmented World
Kathryn McDonald Hinckley - CEO, MOSO METHOD Consulting Group
The Fintech Frontier: What's Next for Digital Banking, Blockchain, and Financial Inclusion?
LEADING CARREFOUR’S MISSION FOR A SUSTAINABLE AND INCLUSIVE FUTURE
EXECUTIVE DIRECTOR OF ENGAGEMENT AND MEMBER OF THE GROUP EXCOM
CARREFOUR
Whilepassionisvital,Carineisjustasinsistenton precisionandaccountability.Carrefour’sCSR Index—tracking17auditableKPIsacrossemissions, plasticuse,foodwaste,productsourcing,andD&I metrics—isthebackboneofitsESGefforts.Updated everysixmonths,it’snotjustadashboard—it’s directlylinkedtoexecutivecompensation.
“Ifyouwantaction,tieittoperformance.That’show youturnstrategyintoculture,”sheexplains.
InclusionasaNon-NegotiablePillar
ForCarine,socialequityisinseparablefrom sustainability.“Youcan’tcrediblypromote sustainableproductswhileignoringinclusivity,”she says.Carrefourhascommittedtohiring15,000 peoplewithdisabilitiesby2026andrecentlyrolled outagroundbreakingwomen’shealthpolicyin France—grantingupto12daysofleaveannuallyfor employeesaffectedbyendometriosis.
Theseinitiativesaren’tadd-ons—theyarewoven intohowCarrefourdefinesleadership,care,and corporateresponsibility.
IncentivesandAccountability:ABalanced FrameworkforStakeholders
Drivingchangeacrosssuchavastecosystem requiresmorethangoodwill.Carinespeaksopenly aboutusingboth“thecarrotandthestick.”
Sheshowsoperationalteamshowsustainability createsvalue—throughenergysavings,reduced waste,orattractinghealth-consciousconsumers.But shealsoinsistsonambitioustargetsandfirm consequences.“Wesetexpectations.Thenwefollow through,”shesays,referencingagaintheclimatelinkedsupplierdelistingplan.
CarinebelievesthenextfrontierofCSRliesin consumerhealth.“Thedefinitionofsustainability isevolving,”shenotes.“It’snolongerjustabout carbon.It’saboutwhatweeat,howit’smade, andtheimpactonourwell-being.”
CarrefourwasearlytothisshiftwithitsActfor Foodcampaign—offeringmoreorganic,cleanlabel,andnutritionallytransparentproducts. She’sproudtoseehealthbecomingcentralto consumertrustandESGconversationsglobally.
Despitebeingrecognizedamongthemost impactfulwomeninsustainability,Carineresists assigningdifferentleadershiptraitsbygender. “Weshouldn’tsaywomenleaddifferently That keepsrolesgendered,”shesays.
Instead,shedefinesimpactfulleadershipasthe abilitytopairstrategicclaritywithrelentless execution.“InESG,boldvisionsareeasy. Deliveryistherealwork.”
Tothenextgenerationofwomensteppinginto sustainability,Carineoffersagroundedmessage: “We’refacingcomplexheadwinds,yes.Butthe missionhasn’tchanged.Climatechange, inequality,andpublichealthstilldemandbold action.Weneedyourvoice,yourvision,and yourleadership.”
CarineKrausdoesn’tjustspeakof transformation—shearchitectsit.Throughdata, discipline,andadeepcommitmenttopublic good,she’shelpingCarrefourprovethatwhen businessalignswithpurpose,realimpact follows.
Kathryn Hinckley’s journey into the beauty industry is a story of resilience, passion, and purpose. Her earliest encounter with beauty wasn’t glamorous—it was personal. As a young girl, she faced bullying due to her appearance, struggling with unruly curls and a smile that needed straightening. That experience ignited a lifelong mission: to help others feel confident in their own skin. Today, as a leader in the industry, she continues to build confidence, not just in clients, but in the professionals she mentors and the brands she develops.
Kathryn’s insights into sales go beyond numbers; they are deeply rooted in human connection. She stresses the importance of understanding a client’s needs rather than pushing a product. In today’s fast-paced, instant-gratification world, many businesses rush to close deals without building genuine relationships. Kathryn encourages professionals to slow down, listen, and offer solutions that truly serve the client. Her philosophy? “Do unto others as they want done to them.” This approach not only fosters trust but also cultivates long-term client loyalty.
The beauty industry is evolving rapidly, and Kathryn sees significant changes on the horizon. She anticipates a stronger emphasis on education, with brands taking a more consultative approach to supporting stylists. Social media will continue to shape the industry, making it essential for beauty professionals to embrace digital platforms not just for marketing but also for learning and networking. She envisions Vitality’s playing a crucial role in this transformation by providing innovative products, business education, and resources that empower stylists to grow both professionally and personally.
