Founder and Director
De La Tierra Ltd Miranda Mapleton CEO, White Swan Featuring Proles
Aku Srikanth Women of Gen AI
ATHANASIOS MANDIS
Balancing Sustainability and Growth: A Look into De La Tierra Ltd’s Approach
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Balancing Sustainability and Growth: A Look into De La Tierra Ltd’s Approach
AsweclosetheyearwithourMarch2025editionofTheEntrepreneurTimes,itis withgreatpridethatwefeatureAthanasiosMandis,founderanddirectorofDeLa TierraLtd.,asourCoverStoryandcelebratehisremarkableachievementasoneof theMostInfluentialLeadersintheAgriTechIndustryfor2025.
MandisstandsasabeaconofinnovationandpurposeintheAgriTechsector, blendingcutting-edgeecologicalpracticeswithadeepcommitmenttosustainability andsocialequity.Hisvisionaryapproachtranscendstraditionalboundaries,driving transformativechangeinagriculturalconsultancyandsupplychainmanagement worldwide.Fromchampioningagroecologyandregenerativeagricultureto leveragingadvancedtechnologieslikeModifiedAtmospherePackagingandByProductValorisation,hisworkredefineswhatsustainablegrowthlookslikeinthe agrifoodindustry.
NotonlyhasheexcelledinleadingDeLaTierraLtd.toglobalprominence,buthe hasalsospearheadedinitiativesthroughhisstartup,CubosConsultancy,providing doublematerialityassessmentsthatempowerclientstonavigatethecomplex landscapeofvoluntaryandmandatorysustainabilityreportingrequirements.
Mandis’sphilosophyofworking"with"ratherthan"for"othersreflectshislifelong dedicationtocollaboration,inclusion,andfosteringknowledge-sharing.Whether integratinglocalwisdomintoglobalmarketsortacklinginefficienciesinglobal supplychains,heinspiresustorethinkhowindustriescanharmonizeenvironmental stewardshipwitheconomicresilience.
ThiseditionhonorsnotjustMandis’sachievementsbutalsothebroadermovement herepresents—afuturewhereagricultureandtechnologyareintertwinedwith respectforpeople,theplanet,andsharedprosperity.Wehopehisjourney,insights, andaccomplishmentsinspireyouasmuchastheyhaveinspiredus.
Warmregards,
Editor-in-Chief The Entrepreneur Times Magazine
18. 24. 30. 08.
T ABLE OF 34.
Athanasios Mandis - Founder and Director, De La Tierra Ltd
Lessons from Failure: Navigating the Entrepreneurial Rollercoaster
Aku Srikanth: Pioneering Leadership In Ai And Entrepreneurship
Sustainable Entrepreneurship: Building a Business with Purpose
Miranda Mapleton - CEO, White Swan - A Journey From Corporate Success To Transforming Healthcare With White Swan
Founder and Director
De La Tierra Ltd
Athana sio s Mandi s
Balancing Sustainability and Growth: A Look into De La Tierra Ltd's Approach
AthanasiosMandis,thefounderanddirectorofDeLaTierra Ltd.,isnostrangertothecomplexitiesofbalancing sustainabilitywiththecommercialdemandsofmodernbusiness. Hisjourneyfromunderstandingpovertyandinequalityinhis formativeyearsin1970sLondontoleadinganinnovative agriculturalconsultancyhasshapedaphilosophyrootedin workingcollaboratively,valuingdiverseperspectives,and prioritizingthelong-termhealthofboththeenvironmentandhis clients’businesses.
ACollaborativePhilosophy:Workingwith,NotFor
Mandisbelievesinworking"with"peopleratherthan"for" them.Hethinksrealsecuritycomesfromskillsandknowledge, notjustfromhavingajob.Inhiscareer,helearnedthatsuccess comesfromaligninghisworkwithhisvalues.HestartedDeLa TierraLtd.basedonthisidea.Thecompany'sprojectsrelyon collaborationanddiverseperspectivestogetbetterresults.
Founder and Director
De La Tierra Ltd
Athana sio s Mandi s
Aku Srikanth
EmpoweringEntrepreneursandStartups:
Beyond her corporate roles,Aku empowers entrepreneurs and startups in theAIspace.ThroughherAIVentureStudio,sponsoredbyindustrygiants, she provides invaluable support and mentorship to emerging startups, catalyzing their growth and success. Her commitment extends beyond advocacy,activelyengagingwithstartupecosystemstofuelthenextwave ofAIinnovation.
LeadershipinDiversityandInclusion:
AsawomanofIndiandescentinmale-dominatedspaces,Akuchampions diversity and inclusion. Through WomenOfGenAI and her advocacy for recognizing feminine traits in the workplace, she promotes a more inclusive vision of leadership that celebrates diversity as a driver of success.
StrategicVisionandImpactfulPartnerships:
Aku's strategic acumen and ability to forge impactful partnerships have shapedhercareer.FromleadingpartnershipswithSnowflakeatDataRobot to contributing to AI strategy at Red Hat, she consistently identifies strategic opportunities and leverages them for maximum impact. Her collaborative leadership approach drives transformative initiatives that transcendorganizationalboundaries.
InspiringtheNextGeneration:
AsatrailblazerinAI,Akuinspiresthenextgenerationofleadersthrough mentorship and advocacy. By sharing her journey and experiences, she empowers aspiring entrepreneurs and technologists to pursue their passionsfearlessly
LookingAhead:
As Aku Srikanth continues to explore new territories in AI and entrepreneurship,herimpactissettogrow Hercommitmenttoinnovation, diversity, and empowerment makes her a driving force for change in the digital landscape. Aku Srikanth exemplifies the transformative power of leadershipandvisioninshapingabrighterfutureforall.
Sustainable Entrepreneurship: Building a Business with Purpose
Intoday'srapidlychangingbusinesslandscape,anewbreedofentrepreneursis
emerging,drivenbyadualcommitmenttoprofitabilityandsocietalimpact.
Sustainableentrepreneurship,oftenreferredtoas"socialentrepreneurship,"is theembodimentofthisethos,wherebusinessesarenotjustprofit-drivenbutalso purpose-oriented.
Sustainableentrepreneursrecognizetheinterconnectednessofeconomic,social,and environmentalfactors.Theystrivetocreateventuresthataddresspressingglobal challengeswhileremainingfinanciallyviable.Thesevisionaryleadersleverage innovativesolutionstocontributepositivelytotheworld.
Onekeyaspectofsustainableentrepreneurshipisafocusonenvironmental stewardship.Companiesadoptingeco-friendlypractices,reducingtheircarbon footprint,andembracingcirculareconomiesareattheforefrontofthismovement.By prioritizingsustainability,thesebusinessesnotonlymitigateenvironmentalharmbut alsoappealtoanincreasinglyconscientiousconsumerbase.
Moreover,socialimpactliesattheheartofsustainableentrepreneurship.Businesses withapurposebeyondprofitactivelyengageincommunitydevelopment,ethical laborpractices,andsocialjusticeinitiatives.Thisholisticapproachfostersapositive brandimage,enhancesemployeesatisfaction,andstrengthenscustomerloyalty
Theriseofsustainableentrepreneurshipreflectsashiftingparadigmwheresuccessis measurednotonlybyfinancialmetricsbutalsobythepositiveinfluenceabusiness exertsontheworld.Asconsumersbecomemorediscerning,investorsmore conscious,andtheglobalcommunitymoreinterconnected,theimportanceof buildingabusinesswithpurposebecomesundeniable.
Inessence,sustainableentrepreneurshipisnotjustatrend;itisafundamentalshiftin thewayweperceiveandconductbusiness.Byaligningprofitmotiveswitha commitmenttosocialandenvironmentalresponsibility,entrepreneurshavethepower tocreatelasting,positivechangeonaglobalscale.
Mapleton CEO, White Swan
Miranda
Miranda Mapleton
Journey from Corporate Success to
TRANSFORMING HEALTHCARE
Purpose-DrivenMarketingandAIforHealth:
Miranda'sapproachtodevelopingavisionandstrategyfor White Swan involves leveragingAI and analytics through the Million Minds platform. This proprietary technology combines social data with AI to create patient-orientated actionable health insights, accelerating diagnosis, improving clinical trial design and new treatments, and informingresearchpriorities.
BalancingCommitmentsandFuturePlans:
Miranda's energy and passion drive her ability to balance roles at White Swan and freelance commercial and marketingconsultancywork.Lookingahead,WhiteSwan's key initiatives include expanding Million Minds' capabilities and adopting a more agile approach to meet evolvingclientneedswithnewinsightsofferings.
SupportingWhiteSwan'sMission:
Individuals and organizations can contribute to White Swan's mission through donations, introductions, or volunteering time. For those eager to make a positive impact on healthcare, reach out to White Swan at hello@whiteswan.org.uk which offers an opportunity to support.
InspirationfromPersonalStories:
Miranda's commitment toWhiteSwan's mission is deeply rooted in personal stories of transformation. Julie King (sister to Steve King), went from being wheelchair-bound and facing a life-threatening condition to completing a triathlon after a correct diagnosis enabled by the same technologythatunderpinsallofWhiteSwan’sworktoday. ThisinspiredthestartoftheWhiteSwancharityandserves as a powerful reminder of the impact that timely and accurate healthcare interventions can have. Her story continuestobeadrivingforcebehindtheongoingworkat WhiteSwan.
LivingValuesandCorporateSocialResponsibility:
MirandaemphasizesthatthesuccessofWhiteSwanisnot just measured in terms of achievements but is deeply intertwined with the organization's values. As a charity, White Swan's governance structure ensures that every
activity aligns with the charitable mission of improving health through technology and analytics. The enduring commitment to values is evident in the longevity of volunteers and staff, fostering a culture that transcends organizationalgrowth.
LeveragingAIforSocietalHealth:
White Swan's proprietary AI health insights platform, Million Minds, stands as a testament to Miranda's dedication to leveraging technology for societal health. The platform analyzes vast amounts of social data, providing actionable insights into various health conditions By understanding patient perspectives at scale, Million Minds has become a powerful tool for acceleratingdiagnosesimprovingclinicaltrialdesignand new treatments, informing research priorities, and influencingpolicydecisions.
SuccessStoriesofImpact:
One remarkable success story involves White Swan's collaboration with a Consultant at Birmingham University Hospital. Focused on Hypertrophic Cardiography, a rare cardiac condition often undetected until a cardiac arrest, the team analyzed social conversations.Theresultingcorrelationgraphhighlighted the relationships between early symptoms and theWhite SwanteamidentifiedSportsTeachers/Coachesascrucial audiences for education. This groundbreaking approach exemplifieshowinnovativeusesoftechnologycanleadto tangibleimprovementsinhealthcareoutcomes.
Conclusion: A Visionary Leader Driving Positive Change:
Miranda Mapleton's journey from corporate success to founding White Swan exemplifies visionary leadership and a commitment to driving positive change in healthcare. Her strategic acumen, dedication to team engagement,andtheimpactfuluseofAIandanalyticsat White Swan showcase the potential for transformative approaches to societal health As the organization continues to evolve and expand its reach, Miranda's leadership remains at the forefront of a mission-driven initiativethatseekstoimprovethehealthandwell-being ofcommunitiesworldwide.
