Edition April 2025
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Lorenzo Tawakol CEO, LM Company Group
CEO MOSO METHOD Consulting Group
Beyond the Mirror: Driving Growth and Innovation in the Professional Beauty Industry
The Empowerment Equation: How Life Coaches Are Transforming Personal Growth into Lasting Success
Empowering Beauty: The Journey of Kathryn Hinckley
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Inanindustryoftendazzledbysurface-levelallure, KathrynMcDonaldHinckleybringsararekindof beauty—onerootedinpurpose,integrity,and empowerment.Thismonth’scoverstoryismorethana profile;it’sajourneyintotheheartofaleaderwhohas transformedchallengesintoamission,andpassioninto impact.
Fromherearlybattleswithself-imagetobuildingone ofthemostintentionalandeducation-drivenapproaches inthebeautybusiness,Kathrynremindsusthat confidenceisn’tjustabouthowwelook—it’sabout howwelead,grow,andupliftothers.Herpioneering workwithVitality’s,thetransformativeMosoMethod, andnowKat’sGuide,reflectsaphilosophythatsuccess isneveraccidental.It’sbuiltwithheart,resilience,and relentlessself-awareness.
Kathryn’sstoryisacalltoallprofessionals—insideand outsidethebeautyindustry—tolivewithintention,lead withempathy,andneverstopevolving.
We’reproudtofeatureherasthefaceofthisissue.
ONTENT S T ABLE OF
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Kathryn McDonald HinckleyCEO, MOSO
METHOD Consulting Group
Beyond the Mirror: Driving Growth and Innovation in the Professional Beauty Industry
Lorenzo Tawakol - CEO, LM Company Group
The Empowerment Equation: How Life Coaches Are Transforming Personal Growth into Lasting Success
Kathryn Hinckley’s journey into the beauty industry is a story of resilience, passion, and purpose. Her earliest encounter with beauty wasn’t glamorous—it was personal. As a young girl, she faced bullying due to her appearance, struggling with unruly curls and a smile that needed straightening. That experience ignited a lifelong mission: to help others feel confident in their own skin. Today, as a leader in the industry, she continues to build confidence, not just in clients, but in the professionals she mentors and the brands she develops.
Kathryn’s insights into sales go beyond numbers; they are deeply rooted in human connection. She stresses the importance of understanding a client’s needs rather than pushing a product. In today’s fast-paced, instant-gratification world, many businesses rush to close deals without building genuine relationships. Kathryn encourages professionals to slow down, listen, and offer solutions that truly serve the client. Her philosophy? “Do unto others as they want done to them.” This approach not only fosters trust but also cultivates long-term client loyalty.
The beauty industry is evolving rapidly, and Kathryn sees significant changes on the horizon. She anticipates a stronger emphasis on education, with brands taking a more consultative approach to supporting stylists. Social media will continue to shape the industry, making it essential for beauty professionals to embrace digital platforms not just for marketing but also for learning and networking. She envisions Vitality’s playing a crucial role in this transformation by providing innovative products, business education, and resources that empower stylists to grow both professionally and personally.
ForKathryn,successisnotjustaboutbusiness achievements—it’saboutpersonalgrowth.Her mostsignificantrealizationisthattheonlyreal competitionisoneself.Shehopesherlegacywillbe oneofempowerment,inspiringindividualstotake controloftheirlives,embraceself-discipline,and createapaththatalignswiththeirvalues.AsJim Rohnwiselysaid,“Infiveyears,youwill arrive—thequestioniswhere?”Kathryn’smission istohelpothersarriveataplaceoffulfillment, confidence,andsuccess.
Kathryn’sbiggestpieceofadviceforthoselooking tomakeamarkinthebeautyindustryissimpleyet profound:stayhungryforknowledge.Theindustry isconstantlyevolving,andthemomentsomeone believestheyhavelearnedeverythingtheyneedto know,theyriskfallingbehind.Successcomesto thosewhocontinuouslyseekgrowth,adaptto change,andremainopentonewopportunities.
Shealsoemphasizestheimportanceofself-awareness. Manyprofessionalsfallintothetrapofcomparing themselvestoothers,whichcanleadtofeelingsof inadequacy.Kathryn’sperspectiveisclear—everyone hastheirownuniquejourney.Insteadoffocusingon externalcompetition,sheencouragesindividualsto striveforpersonalexcellenceandcontinuousselfimprovement.
Outsideofhercorporateandcoachingwork,Kathryn hasalsoembarkedonadeeplypersonal project—Kat’sGuide,aseriesofbookletsdesignedto educateandempoweryoungindividuals.Thefirstin thethree-partseries,Kat’sGuide:AllAboutHair,is focusedonteachinggirlspracticaltipsandfunfacts abouthaircare.Itwillbefollowedbyguideson skincareandhygiene,allaimingtomakeconfidence andself-caresimpleandaccessible.
SlatedtolaunchJune1,Kat’sGuideismorethanjust abookseries.Itisamovementtomakebeautyand confidence-buildingapproachableandfun.Withplans toexpandintoguidesforboysandeventuallyadults, KathrynhopestomakeKat’sGuideago-toresource forlearningthelittlethingsthatmakeabigdifference.
MissionStatement:
"Kat’sGuideexiststoinspireconfidencefromthe insideout—offeringsimple,practicaltipsforhair, skin,andself-carethroughbooks,seminars,and productsdesignedtohelpeveryonefeeltheirbest.”
Withover30yearsinthebeautyindustry,Kathryn Hinckleyhaswornmanyhats—stylist,salonowner, globalsalesleader,andentrepreneur.Asthefounder ofTheMosoMethodConsultingGroup,shehas helpedcountlessprofessionalsmasterthebalance betweenpersonalgrowthandbusinesssuccess. Whetherthroughherbook,coachingprograms,or dynamicspeakingengagements,shecontinuesto redefinewhatitmeanstothriveintheever-evolving worldofbeauty.
ForKathryn,beautyisn’tjustaprofession—it’sa journey,anadventure,andmostimportantly,ameans toupliftandempowerothers.
Passion, innovation, and sustainability these are the pillars that define Lorenzo Tawakol’s entrepreneurial journey. As the co-founder and CEO of LM Company Group, he has seamlessly blended his love for sailing with a commitment to providing luxurious yet eco-conscious travel experiences. From organizing open-air concerts to pioneering sustainable catamaran cruises, Lorenzo’s story is a testament to the power of following one’s passion and adapting to new challenges.
Inanindustryfilledwithluxurycharterservices,LMCompanystandsout throughitscommitmenttoquality,innovation,andpersonalization.Thefleet consistsofmodern,fullyequippedcatamaransdesignedformaximumcomfort. Crewmembersundergorigoroustrainingtoensureaseamlessexperience,and thecompany’sfamily-drivenethosfostersastrongsenseofpassionand dedicationacrossalloperations.“Wedon’tjustoffervoyages;wecraft experiencesthatleavelastingmemories,”Lorenzosays.
Managingabusinessacrossinternationallocationsrequiresastrongleadership approach.Lorenzoensuresthateachdestinationoperatesasawell-structured unit,withlocalmanagersoverseeingdailyoperations.“Ourteamisourgreatest asset,andweinvestintheirgrowththroughtraining,team-buildingactivities, andpersonalizedcareerdevelopment,”heexplains.Creatingawork environmentwhereemployeesfeelvaluedandmotivatedhasbeeninstrumental inLMCompany’ssuccess.
Lookingahead,Lorenzoseestheluxurytourismindustryevolvingtowards evenmorepersonalized,sustainable,andtech-drivenexperiences.LM Companyisstayingaheadofthecurvebyintegratingcutting-edgenavigation technology,launchingasustainabilitydepartment,andexpandingexclusive charterofferingsthatcatertoultra-personalizedtravelexperiences.“We’renot justkeepingupwithtrends;we’reshapingthefutureofluxurysailing,”he affirms.
Forthoselookingtomergepassionwithbusiness,Lorenzooffers straightforwardadvice:“Followyourdreamsandtakeitstepbystep.Fearand comparisoncanbeobstacles,focusonyourownjourney.Stayhumble,keep learning,andalwaysgivebacktoyourcommunity.”Hisupcomingbookwill delvedeeperintotheconceptofbuildingalifestylebusiness,emphasizingthe importanceofaligningpersonalvalueswithprofessionalgoals.
WithLMCompanyGroup,LorenzoTawakolisnotjustrunningabusiness; he’screatingamovementonethatchampionsadventure,sustainability,and unparalleledluxury.Hisjourneyisproofthatwhenpassionmeetsinnovation, thepossibilitiesarelimitless.
