Thee M.O.gul Mag. August 2023 Black Business M.O.nth

AUGUST 2023 ISSUE

Michelle O'Kennard Editor In Chief

Welcome to a time of recognition and empowerment – Black Business M.O.nth.

Throughout the history of commerce and entrepreneurship, Black-owned businesses have played an essential, yet often overlooked role in shaping economies, fostering innovation, and enriching communities. This month is more than just a commemoration; it's a dedicated period to celebrate, uplift, and support Black entrepreneurs and their enterprises.

Thee M.O.gul Mag. is committed to doing our part to highlight their achievements and shed light on the challenges they've overcome. Black Business M.O.nth offers an opportunity to forge a path towards economic equity, inclusivity, and sustainable growth. Join us as we delve into the significance of celebrating Black-owned businesses and explore how the success of Black Businesses contribute to a more vibrant and resilient economic landscape for all.

LAMAR tyler

CEO, Tyler New Media LLC

About

Using his motto "The Gatekeepers Are Gone," Lamar has leveraged digital marketing to move his online brands from small personal blogs to an international brand with over 65 thousand plus customers in all 50 states and 43 countries around the world.

Among the recognition received for his work, Lamar, along with wife Ronnie was named one of Ebony Magazine's Power 100, a list of the top 100 movers and shakers in the black community, finalists for Black Enterprise's Family Business of the Year, finalists for Infusionsoft's Small Business ICON award and winners of the ClickFunnels Two Comma Award.

Lamar has won the ClickFunnels Two Comma X Award for doing over 10 Million in sales using the ClickFunnels software platform. He is also winner of the ClickFunnels Bootstrapped’s 2022 Entrepreneur of the Year Award for Coaching and Consulting and Black Enterprise Magazine’s 2023 Disruptor of the Year Award. Additionally, in 2023 Lamar's company, Tyler New Media, was ranked on the Inc. 5000 list of the country's fastest growing private companies for the third consecutive year.

Featured Article

r

By: Carla R. Cannon-Lawrence, The Trailblazer

As small business owners and entrepreneurs, it’s imperative that we keep up with the times if we are going to experience longevity and continue to make an impact within the world as well as our communities.

When I started my business in 2011, everything was much different from the way it is now, including social media and video marketing being at an all time high. I can remember hosting conference calls to empower and equip prospects and clients on their journey, which has now evolved into masterclasses, webinars, and online trainings.

"e·volve (verb): to develop gradually, or to make someone or something change and develop gradually."

Having the ability to evolve individually as well as professionally is paramount for your success and in honor of National Black Business Month, I would like to share with you a few things to help you pivot and prosper in your business:

Don’t Be Afraid To Try Something New

So often we become comfortable doing things the way we have always done them even if it’s not working. Instead of growing frustrated, step out of your comfort zone by daring to do something you’ve never done. The key here is to ask yourself: “What is one thing that can change everything?”

Track Your Progress

The key here is to measure where you were in relation to where you are and where you desire to be. Tracking your progress can help you remain motivated and inspired on your journey.

Redefine Success

To me, peace and self-awareness is the new success. It’s not about how much money you can make, how many people you can get to sign up for your program or event, or even how many followers you have. For me, it’s no longer about how much revenue I generate within my business, but positioning myself to leave a legacy long after I’m gone, and implementing strategies and systems within my brand that represent who I am as well as who I am evolving into while helping others do the same.

Dare To Be Different

In society today it’s so easy to get caught up into what everyone else is doing however, I challenge you to take some time this month to assess who you have grown into, what your new goals are and tap into what really makes you happy, whole and fulfilled. As trailblazers, our mission is to go where there is no path and leave a trail.

Be Relatable

A lot of times, we remain as we are out of fear of what could be (read that again). Many of us suffer from limiting beliefs and imposter syndrome and instead of trying to hide it, open up about it. Being relatable is not only a key component of branding but also in your marketing message. Don’t be afraid to share your struggle(s) as well as your success. The goal is not to impress others but to impress upon them the possibilities of what could be if we dare to get out of our own way.

Be encouraged on your journey and spend some time reflecting on how you can:

- Step Out And Try Something New

- Track Your Progress

- Redefine Success

- Dare To Be Different

- Be Relatable

I am wishing each of you much success this year and beyond! Your evolution is going to be beautiful. It’s not over for you; there’s so much more in store and my friend, you have yet to scratch the surface.

Meditation Thoughts

“Your legacy is every life you touch.”

- Dr. Maya Angelou

“The whole point of being alive is to evolve into the complete person you were intended to be.”

–

Author Unknown

“When hardships come into your life it breaks you for a while, but when it is done, you evolve into a new person.”

– Madalsa Sharma

“God never gives us more than we can handle. Everything that comes our way is coming our way so that we can grow and evolve.”

- Debbie Ford

“Life is about the journey not the destination, and who we become while on the way to where we are going.”

- Carla R. Cannon-Lawrence (The Trailblazer)

.Event Highlights

Thee End of A Chicago Era....

Thee M.O.gul Mag. team and partners at Hit USA Radio and The Blueprint Media Company, had the pleasure of attending the FINAL Silverroom Block Party. For 18 years, Founder and Creative Director Eric Williams and his team, have carefully curated a special festival event that successfully fosters a sense of community amongst Chicagoans, celebrates culture, and amplifies the talents of local artists and businesses.

A staple in Chicago's summer culture calendar, The Silverroom Block Party hosted more than 40K event attendees in a peaceful, harmonius, and safe environment every year. To Eric Williams and The Silverroom Block Party Team, congratulations on a great run. We wish you much success on the next stop of your journey ahead!

.Event Highlights

.Event Highlights

.Event Highlights

The Taste of Bellwood Festival

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If you or someone you know is looking for ways to grow and expand, Thee M.O.gul Mag. offers you affordable advertising opportunities, starting at an introductory offer of $49! You will receive graphic design support and a turnaround time of 48 hours or less!

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.Resources

The Equity Match Grant Program is designed to help women-owned businesses grow! Grants between $2,500 and $10,000 will be awarded for clearly defined projects that will have a measurable impact on the business, its growth and profitability.

The grant funds cannot be used towards operating expenses (e.g. inventory, on-going marketing expenses, salaries), real estate improvements (e.g. construction costs), reimbursement for past purchases or debt repayment. Applicants are required to provide a minimum 25% match.

Learn More

Network Like A M.O.gul

Attend Networking Events

Look for events in your industry or field, bring business cards/materials highlighting your skills/experience.

Develop a Strong Online Presence

Social media platforms like LinkedIn, Twitter, and Instagram can be powerful tools for networking.

Focus on Building Relationships

Networking is about building relationships. Be authentic, and show a genuine interest in others.

Give Before You Receive

Networking is a two-way street, and it's important to give before you receive.

Follow Up

After meeting someone at a networking event or online, be sure to follow up with them.

.Resources

Founded in 2016 by Serial Entrepreneur and Computer Scientist Shelly Bell, The Black Girl Ventures Foundation (BGV) addresses the unique challenges Black/Brown women face in accessing social and financial capital to grow their businesses. The BGV Style pitch competition is the largest pitch competition globally for Black/Brown women founders. It uniquely combines the premise of Shark Tank and Kickstarter by activating community participation in donating to support women-owned businesses directly. They have funded 450 women of color, held over 50 BGV Pitch Programs across 15 cities and served over 10,000 founders. BGV pitch participants are collectively generating over $10M in revenue and supporting 3,000 jobs. BGV currently has three signature programs (BGV Pitch, BGV NextGen, BGV Emerging Leaders) and is now the largest ecosystem builder for Black/Brown women founders on the East Coast.

.Resources

digitalundivided's BREAKTHROUGH Program, sponsored by JPMorgan Chase's Advancing Black Pathways, provides founders with a deeper understanding of their customers, startup funding, growth marketing strategies, and networking opportunities to scale their ventures. Each company accepted into the program will receive a $5,000 grant. Selected founders will receive:

A $5,000 grant* A business mentor

A deeper understanding of the tools and resources necessary for establishing banking relationships And More!

Learn More

Small Business Tips

Resilience & Persistence

Small business ownership comes with challenges. Be prepared to face setbacks and learn from them. Persistence and a positive attitude are key to overcoming obstacles.

Time Management

Prioritize tasks, delegate when necessary, and avoid overloading yourself. Effective time management helps you focus on high-value activities.

Continuous Learning

Stay curious and keep learning about your industry, new technologies, and business strategies. This will help you stay ahead of the curve and make informed decisions.

Adaptability

Be prepared to adapt to changing market conditions. Stay updated on industry trends and be willing to pivot your business strategy when necessary.

.Resources

For September, we celebrate Not-For-Profit M.O.guls making a difference! Don't delay, nominate someone today!

Nominate Here

.Resources

Black small business owners and their communities have faced extraordinary challenges over the years. SCORE is renewing their commitment to being part of the solution. They're here to give Black entreprenuers the tools to meet and overcome any business challenge so that they can succeed. With SCORE by your side, you don't have to go it alone. SCORE has helped countless Black entrepreneurs find success in their small businesses. See how SCORE has helped some of the small business owners start and grow their small businesses.

Branding Your Business

Define Your Brand Identity

Start by clearly defining your brand's identity. This includes your brand's mission, values, and unique selling proposition (USP). Identify your target audience and understand their needs and preferences.

Create a Strong Visual Identity

Design a memorable and consistent visual identity. This includes your logo, color palette, typography, and any other design elements that represent your brand. Consistency across all visual materials creates a cohesive and professional image.

Craft a Compelling Brand Story

A well-crafted brand story creates an emotional connection with customers.Share the journey of how your business came into existence, the challenges you've overcome, and the value you provide.

Maintain Consistent Branding Across Platforms

Ensure that your branding is consistent across all platforms – your website, social media, packaging, marketing materials, etc. This consistency reinforces your brand's identity and makes it easily recognizable. Use social media, email marketing, and other communication channels to interact with customers. Respond to feedback, address concerns, and create a community around your brand. Engaging with customers fosters loyalty and trust.

Engage with Your Audience

Pages Thee .O.gul

Releasing Ocotber, 2023, Thee M.O.gul Mag. is proud to introduce to you a NEW resource, Thee M.O.gul Pages. Thee M.O.gul Pages is a comprehensive digital directory designed to spotlight and promote minority executive professionals and minority-owned businesses across various industries. This downloadable resource compiles valuable information such as the names, websites, email addresses, phone numbers, and social media handles of these accomplished individuals and enterprises.

By offering a centralized platform, Thee M.O.gul Pages aims to foster connections, collaboration, and visibility within the business world for these often underrepresented groups. This directory serves as a bridge, facilitating networking, and engagement opportunities while highlighting the contributions of minority executives and businesses to their respective industries.

O GUL M Th

.O.guls Business

Lakrisha Davis Business, LinkedIn, Content Coach

“My mission is to create more Black LinkedIn Creators without sacrificing their authenticity. “

AboutMeet Lakrisha Davis, LinkedIn, Business & Content Coach and Founder of Lakrisha Davis & Co., specializing in helping ambitious coaches & experts launch profitable brands on LinkedIn. After being let go from her corporate job, Lakrisha decided to give full time entrepreneurship a try.

Starting with 0 audience, engagement, or impressions, Lakrisha began leveraging LinkedIn to market her career services company in 2016, Lakrisha pivoted her brand to LinkedIn Training & Business Coaching.

-Lakrisha Davis

Her LinkedIn journey began while marketing her business on LinkedIn. She noticed there were not many avid users that resembled her while she engaged on the platform. This inspired her to build an online presence, encouraging others to join the LinkedIn professional community of followers that looked like her. As she shifted her strategy to fine tune her niche audience, Lakrisha elevated her brand, making a big impression on LinkedIn users and earned media outlets, including being ranked amongst the “Top 200 Creators” on LinkedIn by Favicon.

Her work has been featured on ABC 7 News, Rolling Out, Forbes, LinkedIn News, Newsweek, and has been named by Brainz Magazine a "Top 11 Experts to Follow on LinkedIn" in 2021.

Today, Lakrisha has organically grown her audience to over 140K followers, scaled 2 brands to multiple 6-figures, generated over 100M impressions, and landed speaking engagements and paid partnerships with brands like Capital One, AT&T, and Facebook using LinkedIn.

Her mission to create more Black LinkedIn Creators without sacrificing their authenticity, is her secret recipe to success for her and her clients. Lakrisha Davis & Co. offers professionals and entrepreneurs hands on tools that help grow your online presence and image on the LinkedIn Platform.

Currently, Lakrisha is offering her self-paced digital LinkedIn Course titled, “ LinkedIn Famous," for only $97. Lakrisha also offers 1-on-1 and group business and content coaching.

Contact

To reach Lakrisha Davis and learn more about the services of Lakrisha Davis & Co., visit her website at: www.lakrishadavis.com. You may also connect with her on LinkedIn at: www.linkedin.com/in/lakrishadavis .

Owner, Lead Photographer Tralane Hanif

“Capturing a moment in time so that it could never be forgotten.”

About

-Tralane Hanif

Meet Tralane Hanif, Founder & Lead Photographer of Belak Photo. A Brazilian native, Tralane moved to Chicago during his early teens. Beginning his photography journey just recently, Belak Photo has provided his clients with stunning images, used to establish their image authority, capture memories, and grow their businesses.

Belak Photo’s mission is to make memories happen by capturing a moment in time, while leaving a legacy and future for his children. A devoted husband and proud father of 5, Tralane attributes his inspiration and success to his family.

Tralane started his photography career as a volunteer photographer for his community church affair. He was approached by church staff, inviting him to take candid portraits of guest attendees. What was once a volunteer opportunity turned into a discovered talent and a lucrative business. Inspired by his younger son, Kaleb, Tralane named the business after him, spelling Kaleb’s name backwards to create the name BELAK. Prior to becoming a photographer, Tralane served as a transportation professional.

Today, Belak photo has grown into a flourishing business, offering their clients a variety of photography options and styles that include:

Professional Headshots

Special Events

Weddings

Editorial Photography

Product Photography

Belak Photo also specializes in creative projects that inspire creativity and expresses the raw beauty of individuality and authenticity.

Belak Photo is offering our M.O.gul Readers their End of Summer Photoshoot Special for only $75 and is also offering a Fall Photoshoot Special, starting September 5, 2023 through September 15, 2023 for $150.

To reach Tralane Hanif and Belak Photo, visit their website at: www.BelakPhoto.com and follow them on Instagram using the handle @BelakPhoto.

Learn More

India Rios

Managing Attorney

About

Meet India Rios, Esq., Managing Attorney for the Seven Eleven Law Group, a law firm of young professionals focused on helping entrepreneurs protect, build leverage, and monetize their intellectual property and business assets. A United States Naval Veteran, India is a graduate of Ohio State University and DePaul University College of Law and specializes in Business & Trademark Law.

India’s mission as a Black Owned Business is to help other black owned businesses secure a strong legal foundation while building generational wealth and a timeless legacy.

"I'm rooting for everybody Black."

-Issa Rae

She was inspired to establish the Seven Eleven Law Group to better assist small business owners navigate the intersection between their passion and the law.

As a way of helping businesses grow and protect their assets, Seven Eleven Law Group provides free guides to help their clients better understand how to protect their brands.

The Seven Eleven Law Group offers entrepreneurs in the areas of:

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-

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Trademark Search and Registration Services

Business Formation Services

Mergers & Acquisitions

- Cannabis Law Services

- Entertainment Law Services

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Copyright Search & Registration

Attorney India Rios and The Seven Eleven Law Group is offering our M.O.gul Readers their special for a Friends and Family Consultation, normally $250, now $175 .

Contact

To reach Attorney Rios and The Seven Eleven Law Group, visit their website at: https://www.711lawgroup.com/ and follow them on Instagram using the handles: @711 Law Group & @India Esquire 711.

Shagmond Lowery Founder, Lead Developer

“In today’s world we hear so much about EQUITY, DIVERSITY & INCLUSION within our school systems, but none of these things can be of any value to students unless they feel safe.”

About

~ Shagmond Lowery

Meet Shagmound Lowery, Founder & Lead Developer of MyPal School App, a web-based, school safety app that helps keep school students safe from situations such as bullying, cyberbullying, personal crisis, fighting, and school threats, by allowing students to report issues instantly and anonymously to improve school safety in real time at any grade level.

Formerly serving as an information technology educator for several years, Shagmound watched his students struggle daily to maximize their full potential as students, due to barriers caused by bullying, cyberbullying, personal crisis, fighting, and coping with school threats within elementary, middle, junior high, and high scho l

Because of these issues, he decided to create a web based app that would offer them a voice to report situations and help them get back on track with learning, without worrying about issues that barred them from being the greatest students they could be. This idea of the MyPal Schools

App has birthed his mission to keep school students safe at and around schools by offering schools the opportunity to subscribe to the "MyPal Schools" school safety app.

Beginning in 2019 with one private school as a pilot program, the MyPal School App has expanded to more than 80 schools nationally and counting. The MyPal School App has been attributed to helping app users experience a decrease in overall hostility towards the student body and has contributed to the increase in overall student performance success. This fall, Shagmound Lowery and the MyPal Schools App will be hosting a community event to present awards to its users.

To contact Shagmound Lowery and the MyPal School App team visit their website at: www.mypalschools.com.

Thank You For Your Support!