drinks news July edition

the drinks association | July 2017

the drinks association celebrates 120 years!

What an amazing journey it has been for the drinks association since it was established in mid-1897. As we celebrate our 120th anniversary, it’s a time of growth and renewal for the association. But one thing remains constant: our commitment to working together for the benefit of our vibrant and dynamic industry.

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ll the latest drinks data on cider, spirits, wine and RTD on page 38.

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ane Caro tells drinks industry leaders why we need quotas, page 24.

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udging begins for the 2017 Australian drinks Awards, page 10.

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the drinks association | July 2017

Celebrating our industry’s vibrant history

It all began with a young man named Francis Bligh, who moved to Sydney from Melbourne in 1894 to take up a role with the respected wine and spirit merchants, Harbottle, Alsop & Co. Sydney was considered the centre of the liquor trade, as Phil Jarratt stated in the Liquor Merchants Association of Australia Centenary History, published in 1997, “Sydney was a town founded in the currency of rum.”

In 1889, there were 3829 hotels in NSW, with Page 2

500 in the city itself. By 1896, Bligh had become disillusioned by some of the more underhand practices of those in the liquor trade. Bligh missed the camaraderie of the smaller group of Melbourne liquor merchants and felt there needed to be an opportunity for respected firms to come together to discuss self-regulation of the industry.

Bligh had the support of Mr Keigwin of Orme, Keigwin & Co; E.H Rogers and G.H Wyld of Brown & Co; and Charles Churchill Tucker of Tucker & Co. The group formed the Wine and Spirit Association in

the drinks association | July 2017

1897 and Rogers was elected inaugural president.

The archives for those early years are scarce because a fire in the association’s Bond Street offices destroyed all records. It is known that in 1904, the breweries pulled out of the association to form the Brewers Association of New South Wales – with some 23 breweries operating in Sydney alone at that time.

liquor question a little more consideration than they have done up to now.”

The motto of Fairplay was, “Men have a right to the fruits of their industry; and to the means of making their industry fruitful” and, “Often has a man lost his all because he would not submit to hazard all in defending it.”

Yet Bligh worked hard to ensure the two associations would complement each other.

In 2007, 99 years later, the Liquor Merchants Association of Australia launched Drinks Trade.

In the early 1900s, the main focus of the association was the threat of prohibition, which had been implemented in 17 US states, with fears it would spread across the pacific. In response, the Liquor Trades Defence Union in January 1908 sponsored the publication of a weekly trade paper called ‘Fairplay’, which was a trade journal with accounts of the business of the liquor industry. In its launch issue in 1908, the publisher wrote: “The liquor traders of this Commonwealth have determined that their side will be heard. They have too long maintained the attitude as an adjunct to other efforts now being made to place the case before the public. Our readers may judge of us by the promise of the first number.

This admission may safely be made, that promise rather than performance may be taken as the test in judging this first issue… we repeat the observation that every succeeding issue will be better than this – if the support we expect is accorded us. On our part, we will endeavour to ‘make good’ with each subsequent number.”

Association weathers Royal Commision

And this statement in the publisher’s foreword would still resonate today: “The vital principles of our Commonwealth taxation are involved. Take away the enormous revenues which the Trade pours into the Federal coffers – revenues which percolate through to the State Treasuries – and you revolutionise taxation.

For the burdens must be placed elsewhere.

When the public realise this, they will perhaps give the

The association survived through the war years but by the 1950s, a Royal Commission was conducted into the liquor trade and black market supply. Longserving secretary of the association, John Lindsay, viewed the commission as a long-overdue process to eliminate the corrupt players in the industry.

After three years of sittings, the Maxwell Royal Commission helped set the foundations for a new and more civilized approach to what, where and how people drank liquor. The report was released in March 1954.

In all, 26 of the 68 full members of the association were called to give evidence to the Commission and counts of serious malpractice was found against 10 of them. Changes were also made to the 1946 Liquor Act which restricted trading hours.

The ‘six o’clock swill’, reports Phil Jarratt, “had become something of a bad joke and in the more civilized states like Queensland (10pm closing), Tasmania (10pm) and Western Australia (9pm). There was no evidence to suggest that consumption or drunkenness had increased as a result; in fact in Tasmania, where the hours had been extended since 1937, there had been a significant decline in drunkenness and alcohol-related crime.”

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the drinks association | July 2017

In February 1955, hotel trading hours were changed to a 10pm closing time by the NSW Parliament.

“The stage was set for a new more civilized approach to the selling and consuming of liquor products,” wrote Jarratt.

In 1966, introduction of single bottle licenses was introduced, with much thanks to the lobbying of Jack Jarman, who had opened Sydney’s first liquor bottle shop, Jarman Liquor Supplies, at 163 New South Head Road, Edgecliff. Jarman had successfully lobbied influential women’s groups who saw the family benefits in having dad pick up his liquor at the shop on his way home, rather than spending the evening in the pub.

Tackling social responsibility Random Breath Testing (RBT) was introduced in 1969.

In 1977, the number of people convicted in NSW for drink-driving began to decline for the first time.

“The message was finally getting through and it was felt nowhere more keenly than in the liquor trade,” wrote Jarratt. “The era of social responsibility had arrived, and it had to begin within the trade itself. Since the arrival of the motor car, it had been standard practice for liquor merchant sales reps to do their daily rounds by car, stopping perhaps 20 times to take an order and shout the publican or club manager a round, which was usually reciprocated.”

But after RBT was introduced, there was a major rethink. Association president Ron Hamilton issued warnings to members on the need for an education program for sales reps. In 1971, more than 200 liquor industry workers met in Melbourne to hear

Some very familiar faces were serving on the board in 1997 when the drinks association celebrated its centenary!

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the drinks association | July 2017

The current board of the drinks association at its most recent meeting. reports from police and industry leaders. Sales reps were told they should not be obligated to drink on the job, it was not a requirement of their employment but rather a matter for their own decision.

A new obsession with health and fitness was also beginning to emerge in the ‘70s and the association had to monitor trends and develop an official industry position on social and public health issues, such as under-age drinking and the increasing marketing to youth. Much of this fell to Ross Burns, who was appointed as assistant secretary to Ron Hamilton of the association in December 1976.

By the 1980s, Ross Burns was leading the association, then called the Wholesale Wine and Spirit Merchants Association of NSW. In 1981, Ross tabled a report on the challenges of the 80s which detailed how the association was in danger of becoming redundant unless it changed its charter to match the changing needs of members.

The members and trade reacted favourably and

by February 1985, the call was made for the

rationalisation of the association and Bureau Limited which saw the beginning of a more servicesdriven association.

A time to restructure To match the changing needs of its member companies, the Liquor Merchants Association of Australia restructured in 1991.

The association nationalised to become a services driven organisation to meet the industry’s basic needs for credit information, licensing, industrial representation and information on governance.

It now exists to build knowledge and positively impact on businesses within the drinks industry under its four pillars: Promotes, Connects, Informs and Strengthens.

It gathers data and presents this information as meaningful insights for users to enable better decision making and market understanding.

By focussing on the development of commonly required services, it aims to build a sustainable,

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the drinks association | July 2017

financially sound business.

Farewelling the association’s first female CEO After 30 years of service to the association, Ross Burns retired in 2006. Sandra Przibilla was appointed as managing director of the association in November 2006 and has spent the past 11 years reinvigorating the association, increasing membership and creating further services for the industry, as well as rebranding it as the drinks association.

Some of the progressive innovations during her tenure have been the establishment of the Australian drinks Awards, now in their fifth successful year, the Women in drinks Council and Diversity & Inclusion Council.

“Together we have the ability to achieve great things,” Przibilla said. “I am truly proud of how our industry can come together to support each other and appreciate the hard work we do and also strive to make the drinks business an even more attractive and inclusive place for people to work.”

Sandra will retire from her role on September 8, 2017, with her successor to be announced in late July. And a new chapter in the drinks association’s story will begin. We can’t wait to share it with you.

In the meantime, cheers to 120 successful years!

Meeting the Supply Chain Forum Business Manager, Rachel Wormald, attended our latest Supply Chain Forum, featuring John Bacon, Head of Merchandise Support from Coles Liquor Group.

John spoke about Coles moving forward with the GS1 National Product Catalogue and the onboarding of suppliers.

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the drinks association | July 2017

Michael McShane reboots Swift + Moore Eight months after retiring, Michael McShane is back in business - he’s relaunching iconic beverage business Swift + Moore next month.

McShane spent 17 years at Brown-Forman before announcing he was stepping down a year ago as SVP, Managing Director of Brown-Forman Australia, New Zealand and Southeast Asia.

He was replaced in October 2016 as Managing Director of Brown-Forman Australia, New Zealand and Pacific Islands by Marc Satterthwaite.

At the time, McShane told drinks bulletin: “Working explained to drinks bulletin. for Brown-Forman has been an absolute privilege and a fantastic experience, and I just look forward “Continuing the traditions of the iconic Swift + Moore to the next chapter!” era and building great brands and partnerships with people at the heart of all we do will be a hallmark of the McShane also stepped down as Chair of The new business.”

Distilled Spirits Industry Council of Australia last year and was replaced by David Smith, Managing McShane is CEO of the drinks distribution company.

Director of Diageo Australia.

Announcements will also be made next month about the The Swift + Moore brand dates back to the late labels Swift + Moore will be distributing.

1800s, but hasn’t traded in the local market since 2007 after the business was wholly acquired An in-depth profile on the relaunch and future direction

by Brown-Forman. of Swift + Moore will feature in the October/November issue of drinks trade.

The company owned 50% of the business, with Pernod Ricard holding the other 50% following the French company’s acquisition of Allied Domecq in 2005. Pernod Richard decided to withdraw as a shareholder the following year.

“Despite a constantly evolving industry, Swift + Moore is always remembered with great fondness as a people-focused business that developed many of the great brands we see today,” McShane

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the drinks association | July 2017

How the drinks association keeps you informed Here’s a handy guide to the ways the drinks association spreads the word about great achievements and initiatives in our industry.

The drinks association’s mission is to connect, inform, promote and strengthen the drinks industry.

We aim to keep you up to date with all the latest drinks news and developments, both in Australia and overseas.

We have a LinkedIn company page and three groups: the drinks association, drinks trade and Women in drinks.

Take a look at the many ways we keep you in touch.

Connect with us on social media Get your news even faster by following us on social media.

You can follow us on Instagram at the drinks association, where we have more than 1000 followers.

We have a monthly newsletter - drinks news We have more than 4000 followers on our three Facebook pages: drinks trade, the drinks association and Women in drinks.

We have almost 3000 followers on Twitter at drinks trade, the drinks association and Women in drinks.

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Click here to become a subscriber.

the drinks association | July 2017

Visit our websites We feature the latest news updates at drinkscentral.com.au, diversity&inclusion@drinks. com.au and drinksbulletin.com.au drinks bulletin also sends out weekly newsletters that round-up the top stories.

Click here to subscibe.

Our websites reach almost 40,000 unique users every month, with almost 1 million page impressions.

How you can feature in our digital and print publications Email our Social Media & Communications manager Alana House on alanah@drinks.asn.au and drinks trade’s associate editor Hannah Sparks on hannah@hip.com.au We have a bi-monthly magazine - drinks trade

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the drinks association | July 2017

Judging begins for the 2017 Adas!

Entries to the 2017 Australian drinks Awards have been sent to the consumer panel to determine this year’s trophy winners!

“We’ve had a great standard of entries across all categories,” said the drinks association CEO Sandra Przibilla. “The panel will have its work cut out determining which brands and products had the edge on their competitors over the past 12 months.”

Following exciting changes to the judging process for the AdAs, entries will receive an overall score from the consumer panel. The winner in each category will be the brand/product with the highest score. “the drinks association believes these changes will build a better Australian drinks Awards,” said Przibilla. “We would like to thank our members for their continued support and participation in making our awards the most spectacular and respected event in the industry.”

Exciting plans for the drinks industry’s night of nights the drinks association is gearing up to make the fifth annual Australian drinks Awards the most exciting yet.

Together with Veritas Events, the drinks team has been busy choosing the dinner menu, decorations and entertainment for the ceremony on Thurday 7 September.

The event will have a black, red and gold theme… so start planning your outfit! The night will kick off with a theatre-style presentation of the awards at the International Convention Centre (ICC), in Darling Harbour, hosted by MC Michael Walton.

The presentation will be followed by cocktails and a sit-down dinner at the ICC, where Brand of the Year and Supplier of the Year will be awarded.

When the formalities of the evening conclude, the fun will continue with an after-party featuring a big band, hosted by our Award Partner StayinFront.

Bringing a modern twist back into the classy, sophisticated jazz band, 48 West will re-imagine our foreverfavourite radio hits into swinging jazz anthems.

Turn the page for more information on 48 West.

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the drinks association | July 2017

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AWARD PARTNERS

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the drinks association | July 2017

48 West to perform at Australian drinks Awards

We’re thrilled that 48 West will be performing at the 2017 Australian drinks Awards on September 7.

Bringing a modern twist back into the classy, sophisticated jazz band, 48 West re-imagines favourite radio hits into swinging jazz anthems.

Sydney piano maestro Joel Jenkins leads a rhythm section and horn line up through tracks from The Black Keys, Pharrell Williams, Rihanna and Oasis.

He’s joined by vocalist Gemma Lyon, whose performances blend dynamic sound with compelling dance moves, an edgy fashion sense and a brave untamed energy.

Also on stage is Nic Jeffries whose voice that has been described as ‘smooth like chocolate’ - he recently wowed viewers on The Voice Australia.

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the drinks association | July 2017

Celebration dinner announced for drinks industry Alcohol Beverages Australia is holding its inaugural celebration dinner for the alcohol beverages industry.

The Celebration of Industry Dinner, to be held on Tuesday, August 15, in the Great Hall, Parliament House, Canberra, will provide an opportunity for key industry stakeholders from across Australia to hear from emerging industry stars about trends driving the changing way Australians consume and enjoy alcohol beverages.

Attendees will include small business operators from all facets of the alcohol beverages industry, including winemaking, brewing, spirits, retail drinks, restaurant and catering, clubs and hospitality, right up to the most senior executives from the industry’s most well-known Australian and international organisations.

Pictured above: ABA Executive Director Fergus Taylor.

Below: The Great Hall, Parliament House, Canberra, which will play host to the inaugural event.

The event will feature a panel discussion, moderated by journalist Annabelle Crabb, with young and emerging industry stars from the beer, wine, spirits and retailing sectors, and entertainment from James Morrison.

“The dinner is an exciting opportunity for all members of the industry to join with ABA members to celebrate the fact that Australia’s drinking culture and habits are changing for the better, and this very large and important industry is getting organised and working together on common objectives,” ABA Executive Director Fergus Taylor said.

For further information email: events@ alcoholbeveragesaustralia.org.au or call: (02) 8335 3202.

DATE: Tuesday, August 15, 2017 LOCATION: The Great Hall, Parliament House, Canberra

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the drinks association | July 2017

Toasting The Macallan moving to Spirits Platform

the drinks association’s Kathy Sloan was lucky enough to toast the world’s most luxurious whisky brand in exclusive pop-up dining experience in Sydney in June.

The ‘Toast The Macallan’ event - held at the Roslyn Packer Theatre in Sydney’s Walsh Bay -marked the iconic brand’s latest single malt, The Macallan Double Cask 12 Years Old, arriving in the Australian market.

The evening featured a whisky-tasting masterclass

by The Macallan Brand Ambassador Sietse Offringa, signature cocktails, and a three-course menu curated by James Viles, from Bowral’s two hatted Biota Dining.

Hosted by Spirits Platform, guests tasted some of

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the esteemed distillery’s finest expressions, including Double Cask 12 Years Old, the Fine Oak 12 Years Old and The Macallan Rare Cask. Viles’ menu was carefully designed to complement The Macallan’s rich, fruity, full bodied flavour characteristics.

Spirits Platform CEO Ian Atherton said: “Launching ‘Toast The Macallan’ is a proud moment for us as we embark on our newly forged partnership with Edrington, representing the world’s most luxurious single malt whisky portfolio.

The event was Spirits Platform’s first marketing initiative since its partnership with Edrington was forged in April 2017. The new alliance will see the company distributing The Macallan, Highland Park, The Famous Grouse and Cutty Sark in the Australian market.

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the drinks association | July 2017

Date change: drinks association board & council meetings Make a note in your diaries - the drinks association board meeting and council meetings have changed dates in August. the drinks association Board meeting, Executive meeting, Women in drinks council meeting, diversity&inclusion@drinks council meeting have all moved from August 15 to August 23.

The decision was made due to the meetings clashing with the AILSA conference in Canberra “Out of respect for a fellow association, the drinks association has rescheduled its events to later in the month,” explained CEO Sandra Przibilla.

A VISIT FROM HOPE! It was great to catch up with our former General Manager, Hope McMurdy, in the drinks office earlier this month Hope has stepped down from her position to fight breast cancer for the second time. And she’s doing it with her characteristic strength and humour. the drinks association has established a GoFundMe page for Hope.

Click here to make a donation to her wellness fund

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the drinks association | July 2017

news TWE launches SheLeads program Congratulations to Treasury Wine Estates on establishing its TWEforShe program to encourage gender diversity and workplace inclusion.

TWE aims to “continue the journey towards achieving an increase in females in leadership roles to 38% within three years, [have] at least one qualified women on shortlist for 80% of leadership roles [and] launch a Women in Wine hub in Asia.

“We believe our strength comes from our vast and varied backgrounds, ideas, cultures, ethnicities, talents, genders, voices – the things some see as different and that we see as critical to our success.”

Within the global TWEforShe initiative, there are three different components: the She Leads capability program, on-the-job opportunities and region-specific activities.

on offer at TWE, and it’s brilliant that our company is investing in our women in this way,” she noted.

“The response to the first sessions of She Leads was so strong – there was lots of great energy in the room both in Melbourne and the Barossa, and some great, practical concepts explored around what it means to step into your power.”

The She Leads courses will include five training modules, each followed by a Coaching Circle session that will enable participants to connect, discuss learnings and share insights with their colleagues.

All of the TWE regions (Australia, NZ, Americas, Europe and Asia) will include a She Leads program. According to Coon, the diversity initiative represents TWE’s commitment to improving gender balance across the workforce.

She Leads kicked off in Melbourne in early June, with more than 150 women in Southbank and the “We’re delivering this across the whole world, and I’m Barossa Valley taking part. incredibly proud to be part of an initiative that is all about Carolyn Coon, Director Corporate Communications empowering women to maximise their potential,” she and TWEforShe global co-lead said she expects the said. program to be a huge success.

TWEforShe and its course components will continue to “TWEforShe is one of the many capability programs expand across all regions in the coming months.

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Diversity on the table at Leadership Symposium Women in drinks Chair and Co-Chair Jen Collins and Lucy Nandi joined the drinks association at the 2017 Women’s Leadership Symposium for some fascinating insights on diversity and inclusion.

2017 Australian Award for Excellence in Leadership.

The yearly event, which showcases inspirational leaders from fields including the arts, entertainment, sport and government, It was fascinating to attend the Serendis workshop, designed to provide participants with the tools and framework to prepare for the WID Mentoring program.

The co-convenor of the Australian Gender Equality Council, Dr Terrance Fitzsimmons, noted that while women represent 57.5% of degree qualified work entrants and have exceeded male graduates since 1985, they earn 5.5% less than men upon graduation.

Among the guest speakers were Virginia Haussegger, Director 50/50 by 2030 Foundation, who campaigns to improve the representation of women in leadership and key decision making roles across all levels of government and public administration. She noted that only 31% of representatives in Federal Parliament are women, while only 24.7% of representatives in Lower Houses (State and Federal) are female.

A panel on inclusive leadership - featuring Abbie Wright, Diversity & Inclusion Manager, Aurecon; Chris Lamb, Global Head of Talent/Organisation Development, Lend Lease; and Dawn Hough, Director, Pride in Diversity - discussed “Inclusive Leadership”. Research has found that more than 80% of people who have worked with an inclusive leader were more motivated, productive, loyal to the organisation and prepared to go the extra mile.

Lisa Sheehan, Head of People and Culture, carsales. com noted that gender diverse companies are 15% more likely to outperform, while ethnically diverse companies are 35% more likely to outperform.

During a panel discussion, journalist Catherine Fox (pictured bottom left), Intuit Managing Director Nicolette Maury, carsales.com General Counsel and Company Secretary Nicole Birman, Sydney Airport General Manager People and Performance Dr Gayle Philpotts and Westpac Group General Manager Retail and Premium Banking Bernadette Inglis, pondered “where to from here?” in the diversity debate.

A development session discussed how to elevate your career by redefining your role and value. It suggested identifying and avoiding “competency traps” by broadening your involvement, developing leadership charism and creating the necessary practical space in your schedule to lead.

Ann Sherry, Executive Chairman of Carnival Australia, was announced as the National Award Winner of the

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Tara Moss gave a fabulous keynote address on labels, leadership and why women’s voices matter.

The Symposium concluded with a lively discussion between moderator Kelly Rothwell and Annabel Crabb, Chief Online Political Writer, Australian Broadcasting Corporation.

Annabel discussed her thought provoking book The Wife Drought, which she was prompted to write after realising the reason why women aren’t better represented in Parliament, on boards, as chief executives and so forth, is that they don’t have wives to support them, while their male counterparts with familes more frequently do. She noted that women busy jobs tend either not to have families or they cope with an insane degree of juggling.

Pictured clockwise from top left: Naomi Kaplan, Alison Herring, Kathy Sloan, Alana House, Rachel Wormald, Lucy Nandi, Jen Collins; Alison meets Annabel Crabb; Rachel, Kathy and Alison meet Tara Moss; inside the Symposium; Catherine Fox talks to attendees during a book signing at the event.

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the drinks association | July 2017

WID event: TWE’s Danni Casey & Stella Stavrou share their mentoring story Women in drinks held its third Victorian Chapter event at Treasury Wine Estates (TWE) in Melbourne on June 15. The breakfast event focussed on Danni Casey and Stella Stavrou’s mentoring success story.

With more than 60 people in attendance, Danni, Site Manager at Wolf Blass Winery and Stella, Regional Delivery Director for a global IT project, from TWE shared with the group how their mentee-mentor relationship has influenced their careers.

The event was opened by Women in drinks Councillor Angela Burgum, who spoke about the desire within the industry to turn strong intent into action in order to enjoy the benefits of greater gender balance.

“It’s through showcasing the experiences of successful women like Danni and Stella that we hope other women will reflect on their own career journey and challenge themselves on new ways to develop,” Angela said.

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The panel was introduced by Tim Ford, Managing Director Europe, SEAMEA & Global Supply Chain at TWE, who described Danni and Stella as “two females that have achieved great things because they care about what they do and they care about each other”.

Danni runs one of the largest winery and packaging facilities in the world. Her contribution to TWE was recognised in 2014 when she was awarded the inaugural Mary Penfold Award, which is a global award that celebrates an outstanding woman in the company who embodies remarkable leadership qualities.

Danni credits much of her success to her mentor Stella, including a pivotal moment in her career when she encouraged her to apply for a position that she didn’t believe she was ready for.

“I knew I could do all the other parts (of the role),

the drinks association | July 2017

but I just didn’t think I could do the strategic part,” said Danni.

Some constructive feedback from Stella helped Danni to approach the interview with more clarity and confidence – a critical mindset shift that she says was crucial to her being successful in securing the role.

“It’s always hard to hear something about yourself that isn’t as good as what you want it to be,” said Danni.

“Now I look for opportunities to be uncomfortable because I learn more than when I’m comfortable.”

Stella said that she was incredibly proud of everything Danni has achieved at TWE and said her attitude and desire to develop had been integral to her success.

“As much as she credits me, it’s been her willingness to learn that has got her to where she is,” said Stella.

“As a mentee it’s important you understand what you want to achieve from a mentormentee relationship. Usually the inhibiting factor is not skills or capability, it’s confidence.

“I love watching other people grow and stretching them. The more you stretch yourself, the more opportunity you give yourself to grow.”

The honest and open session generated colourful discussion among the audience and enabled Danni and Stella to demonstrate the power of their mentoring relationship, which has grown from a desire to support and a willingness to learn.

For more information on Women in drinks please contact Alana House at the drinks association at alanah@drinks.asn.au.

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drinks Mentoring program holds Signature Strengths session at Luna Park

the drinks association’s 2017 Mentoring Program in partnership with Women in drinks and Serendis - held a workshop in June designed to help mentors and mentees identify their signature strengths.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do,” Jobs said.

Almost 50 participants, some of whom travelled from New Zealand and Melbourne, attended the session at Sydney’s Luna Park, where they were introduced to the framework to use during their mentoring sessions.

“If you haven’t found it yet, keep looking. Don’t settle.

As with all matters of the heart, you’ll know when you find it.”

The workshop was lead by Serendis Program Director and Facilitator Bianca Havas and Founding Director Maud Lindley (pictured right).

Included in the presentation was video footage of a speech that Apple CEO Steve Jobs gave to Stanford University graduates in 2005. The speech’s theme resonates with just about everyone who seeks meaning in their lives and their career: do what you love.

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Women in drinks councillor Nicole Stanners noted to the assembled group how much she identifies with Jobs’ speech, as she has always followed her heart in her career and done what she enjoys.

“I find my current role at Campari very fulfilling – it’s an entrepreneurial business and I love innovation,” she said.

After identifying their key strengths, the attendees discussed how to leverage those strengths to address current challenges, projects and goals.

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Judy Massoud joins the WID Council Women in Drinks has welcomed a new Councillor - BrownForman’s Human Resources Manager, Judy Massoud.

Mentees also focussed on looking at those strengths, core values and passions to start considering what impact they want to have in the corporate world.

Mentees will meet in August for a workshop designed to help build their personal resilience, while mentors will take part in a workshop on shifting the conversation from tactical to strategic.

“I’m delighted to be joining my fellow Councillors and looking forward to the opportunity to contribute working towards diversity in the drinks industry, something that I feel so passionately about,” Massoud said.

Massoud has strengths in business partnering, organisation design, employee engagement and leadership and coaching development. She is also a member of the Australian Human Resources Institute.

Massoud replaces Michelle Phipps, who has resigned from the WID council due to work commitments.

“Michelle was a founding member of Women in drinks and has been instrumental in making it the thriving council it is today,” said the drinks association CEO Sandra Przibilla.

“Thank you for your dedication and hard work over the past four years.

“I’m thrilled to see one of our emerging leaders, Judy Massoud take Michelle’s place on the council and I know she will be an amazing asset as Women in drinks continues to evolve and grow.”

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Jane Caro’s message to drinks industry: quotas are necessary Reporting by Naomi Kaplan Jane Caro addressed the drinks association Network Breakfast yesterday with an inspiring speech on ‘diversity in action’.

Caro is an acclaimed social commentator, journalist, author, broadcaster and more.

She initiated her speech with a background on feminism now compared to when she was a young woman trying to succeed the workforce, and how not enough has changed.

Having entered employment under the impression that the invention of the birth control pill had shifted social perception and empowered women, Caro was disappointed by her treatment as an optimistic, intelligent and driven woman in the workforce.

“When I got a job in 1980 as a junior copywriter at an advertising agency, I was almost the only young female copywriter around and I only got that job really because my father was in the advertising and marketing industry and my name was Caro.

“It was lonely. I felt very much that every time I made a mistake, I was judged as a representative of my entire gender. I didn’t only feel that I let myself down, I felt like I’d let my whole gender down. I knew there were people who were saying things like ‘oh you know women, they’re not really up to it, are they?’”

a shift in domestic attitudes such as more male household contribution.

“Why do we faint when we talk about having quotas for women? If we don’t legislate for quotas, then I think we will keep talking. We need a circuit breaker; we need real legislated action,” she said.

Caro then discussed the necessity for shared parental support, and a continuum of superannuation pay to women on maternity leave.

“The government needs to recognize women’s responsibility for caring for small children and taking that time out. This recognition meaning Governments contribute to superannuation during that time. It is not acceptable for women’s decisions to have children to end up with them being poor at the end of their lives.

We need to start getting really tough now, because the consequences can be devastating.”

Jennifer Collins, chair of the Women in Drinks council, concluded the breakfast by addressing the need to continue the discussion about diversity in the drinks industry.

“As a board of drinks association, we are really passionate about diversity, and diversity in action.

“Although diversity and inclusion is far more broad than just gender. Gender is the most obvious one that we need to move to correct within the drinks industry.

She noted that not much progress has been made in the decades since then: “People talk a lot, and it’s well intended, but I’m fed up. We need real change.”

“We know that as an industry we have a long way to go in terms of our female participation and senior leadership.

However, we have signed on from a strategy point of view for 30% female directors. The numbers are growing and we are committed to that growing”, Collins concluded.

That change, according to Caro, starts with quotas,

Click here to watch the video from the event.

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the drinks association | July 2017

StayinFront & SouthTrade toast their new

StayinFront has expanded its footprint in the Australian drinks industry, adding SouthTrade International to its portfolio of clients.

SouthTrade, which distributes of brands including Southern Comfort, Green Fairy, Fireball, Limoncello, Patron, and Titos - has chosen StayinFront TouchCG to support its field sales team with its mobile cloudbased sales force automation solution.

The announcement follows TouchCG being implemented by Brown Brothers last year.

StayinFront is the global leader of mobile cloudbased field force automation and customer relationship management (CRM) solutions.

SouthTrade cited StayinFront’s proven ability to deliver CRM, retail execution and data-driven selling tools specifically configured for the drinks industry, as key factors in its decision.

To increase field productivity, SouthTrade is

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equipping its field team with StayinFront TouchCG with Touch Analytics. The mobile SaaS solution provides full CRM and retail execution functionality with real-time, integrated sales data to support on and off-premise merchandising and selling activities.

Using TouchCG, field reps will quickly perform distribution audits, create suggested orders based on inventory gaps or in-field opportunities, and submit perfect orders directly to wholesalers.

Dynamic dashboards provide reps with a real-time view of their performance against their target KPIs at the individual outlet level, as well as territory level.

Additionally, the management team will leverage the powerful analytics, reporting and communication tools in StayinFront EdgeCG to explore data and identify trends and exceptions, set new actions in motion, and monitor and measure performance.

StayinFront has been endorsed by the drinks association for its best-in-class technology and services and recognised by industry analysts for its mobile CRM, retail execution, guided selling and

the drinks association | July 2017

sales partnership

user experience, Businesses of all sizes − from global Fortune 100 companies and distributors to niche manufacturers and contract sales organizations – have implemented StayinFront solutions to standardize best practices, improve visibility and increase selling opportunities.

“We are impressed with StayinFront’s unmatched credentials and deep engagement with the Australian drinks industry,” said Richard Scott (above, left), National Sales Manager, SouthTrade International.

“Our sales team will have the best tools and data at their fingertips to work more efficiently, identify more opportunities and sell more effectively.”

“We are pleased to be deploying StayinFront for SouthTrade International, one of Australia’s leading spirits distributors,” said Clarence Dent (above), Managing Director at StayinFront Australia. “Our globally recognized, mobile, cloud-based SFA and CRM solutions will empower their field force to drive productivity and gain actionable insight to sell more effectively.”

StayinFront to host AdA after-party StayinFront has jumped on board again as the official Australian drinks Awards after-party host.

“The Australian drinks Awards represents a way to celebrate all the amazing sales and marketing achievements of drinks companies during the previous year,” said Marketing Director Clarence Dent. “What better way to do it than to bring them the after-party?”

The after-party will feature dance performances and a big band and promises to be an unforgettable finale to the 5th annual Awards night.

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the drinks association | July 2017

Using image recognition to gain a competitive advantage drinks association partner, StayinFront, has teamed up with Lab4Motion, a global leader in image recognition technologies to deliver a fast, accurate and cost-effective digital merchandising solution.

of data and market intelligence that companies are able to capture in a very efficient manner.

Clarence Dent, Managing Director, StayinFront Australia, asks Lab4Motion Co-Founder, Wojciech Stramski for the lowdown on the benefits and application for image recognition for alcoholic beverage companies.

While there are cost savings in terms of efficiencies, the real value is the ability to obtain greater and more accurate information. You can learn what is happening in specific regions and stores, how merchandisers are managing the stores, what your competitors are doing and what kind of an edge you have, or do you not have, against the competition.

Dent: Image recognition technology has been around for a number of years. Why is there so much buzz around it now?

The companies that can capture, process and respond quickly to this information will gain a competitive advantage.

Stramski: There have been considerable advancements in the optimization of algorithms, progression of artificial intelligence, and the increased processing power of computers – all of which have made image recognition a faster, smarter and more affordable technology for manufacturers.

Dent: What kind of metrics can you track?

Artificial intelligence enables image recognition to become much more accurate as it learns. A few years back, algorithms were averaging in the 70% accuracy range. Today at Lab4Motion, our algorithms are nearing 100% accuracy. We’ve achieved this by not only improving existing algorithms, but also by developing our internal framework where we utilize artificial intelligence to teach the algorithms to identify products.

Dent: How does your technology provide drinks companies with a competitive advantage?

Stramski : The drinks industry, like many industries, is fighting every day to increase market share within acceptable management cost levels. Image recognition can have an enormous effect on the type

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Stramski: There’s a wide range of metrics you can track, including the presence and location of your products as well as your competitor’s products.

Having this basic information enables you to obtain multiple metrics such as the share of space, the numbers of facings, out of stocks, and whether you have the prime location on the shelf or not.

You can assess planogram compliance and whether products that have been withdrawn or recalled from the market are still on the shelf. You can also assess the speed and the efficiency of your distribution network when you are launching a new product in terms of examining the market saturation. By consolidating the pictures and the resulting metrics that come out from that on a daily basis, you can analyze trends in the performance of specific stores, regions, distribution chains or distribution networks, merchandisers etc.

Dent: How does Lab4Motion works with StayinFront’s CRM system?

the drinks association | July 2017

Stramski: It is really very simple—there is not currently a solution available today which is so deeply integrated. Typically you have two or more solutions working in parallel with one another. With StayinFront, the algorithms actually embedded into the CRM system, so you have a holistic, fully integrated all-in-one CRM, analytics and image recognition solution.

Dent: How does it work?

Stramski: It’s straight-forward process: 1) The rep takes the photo of the shelf 2) Images are uploaded to the cloud for processing 3) Products are recognized and KPIs are generated and fed back into the store record 4) Next Best Action tasks are generated to guide and direct reps 5) Analytics provide insight on availability and positioning, category and merchandising opportunity and promotional compliance Dent: Tell me a little about how Lab4Motion technology is helping companies sell more.

Stramski : The traditional method of manual data collection is time-consuming and often inaccurate.

By taking a picture of a shelf, you drastically decrease the amount of time required to collect information and increase the accuracy of that data from a 70-80% level to a consistent 95-96% level or greater. At the end of the day, you can place much more trust in the information, react quicker and make better decisions.

Dent: Where do you see this technology going?

Stramski: Going forward, image recognition will be a standard, must-have technology. Companies will not be able to afford not having access to high quality information from the field when your competitors do. In fact, it will not be long before the capturing of the picture will automatically trigger different workflows within the organization—such as the placement of replenishment orders, or specific processes related to personnel, distributor, or store management programs.

To learn more about Lab4Motion technology, contact Clarence Dent at cdent@stayinfront.com

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the drinks association | July 2017

Smartphone apps could revolutionise winemaking Reporting by Naomi Kaplan Smartphone apps could make wine production far more productive.

It feels like every time we blink, there’s new technology being developed to make our lives ‘easier’ or more ‘productive’. Now, there’s even an app being developed to make grape growing and wine production more efficient.

Funded by Wine Australia, the app was created by scientists at the South Australian Research and Development Institute (SARDI) in collaboration with The University of New South Wales.

The new app in the works measures the water status of vines so that grape growers can know when their vines are healthiest and juiciest.

But how can a phone do such a thing?

A thermal camera attached to a smartphone takes images of the grapevine’s canopy to be analysed by the app, and ultimately calculate the vine’s water status.

Paul Petrie, a viticultural scientist with SARDI believes the app will allow growers to assess multiple blocks, or sections of blocks, without having to install anything on their property.

“Not all growers will necessarily have soil-based systems installed as these systems are relatively expensive to fit up and maintain,” he told the ABC. “You’ve got to drill holes into the ground and mount the sensors into the ground, whereas the app is as portable as your mobile phone.

“You can take an assessment of your canopy and you can say ‘no, it’s managing well, the weather forecast isn’t too hot for tomorrow so I’m just going to hold off

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[watering]’.

The app is currently being trialled by 15 wine grape growers in South Australia, Victoria, NSW and Tasmania for the remainder of the growing season.

Helping viticulturists manage their vines There was also a smartphone app developed back in February called VitiCanopy, which helps grapegrowers and viticulturists manage their vines by offering measurements of vine canopy size and density.

The app, created by scientists at the University of Adelaide, and also funded by Wine Australia, allows users to monitor vines and manage the required balance between vegetative growth and fruit production, and also identifies the canopy parameters that indicate ideal vine performance.

The Apple version has been downloaded more than 2000 times worldwide since its release in October 2015, and an Android version is now available due to positive user feedback.

Stay tuned to see what the future of wine growers will hold.

the drinks association | July 2017

Pernod Ricard gets its hands dirty for a cause Pernod Ricard Winemakers Sydney spent a day away from the office in June to support Western Sydney Parklands alongside their charity partner Conservation Volunteers Australia, as part of the company’s annual Sustainability and Responsibility initiative Responsib’ALL Day. “Live together, better” was this year’s theme for the day, where teams across the world supported local communities and helped promote sustainability and responsibility, which is a key pillar for Pernod Ricard.

More than 200 Sydney team members got their hands dirty through a range of activities at Western Sydney Parklands to help Create Change, from restoring, expanding and improving the wildlife corridor to planting new flora and fauna and removing waste.

Bruno Rain, Chairman and CEO Pernod Ricard Winemakers said: “Responsib’ALL day is a unique

global initiative that sees 18,500 team members stop and spend a day giving back to their local communities.

“It’s an extremely rewarding day that the team looks forward to every year, and this year we were excited to be able to help transform the Western Sydney Parklands area.”

Pernod Ricard Winemakers’ other sites across the country also participated in the day.

Across the country, together the Pernod Ricard Winemakers team: • • • • •

Planted 9520 stems and trees Removed 1400m2 of invasive weeds Collected 47kg of rubbish Mulched 1000m2 Undertook marine debris surveys

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the drinks association | July 2017

3 easy ways to learn more about the drinks association’s services the drinks association has created a series of videos and infographics highlighting how we can help you. the drinks association Learn more about the drinks association and the services it offers.

Click here to view the infographic.

drinks bulletin Keep your finger on the pulse of the whole industry with our weekly drinks bulletin.

Click here to view the infographic.

drinks trade Want to know what drinks trade magazine can do for you and your business?

Click here to view the infographic.

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the drinks association | July 2017

What our associate members can do for you ...

A guide to the services provided by the drinks association’s associate members.

AMA AMA Commercial Collections is an Australian owned and operated enterprise that has served credit managers since 1977. It provides a full range of services and products including debt recovery, trade bureaus, credit consulting, credit insurance and information services. Click here to learn more.

BevChain BevChain provides national tailored supply chain solutions for the beverage industry across Australia with ‘best-in-class’ warehouse and distribution services.

Click here to learn more.

Brand Promotions Brand Promotions is the biggest, best and most cost-effective supplier of almost any promotional product you can think of. It also specialises in designing an entire campaign to help build your brand and dominate your market through gift with purchase, custom made products and high volume orders. Click here to learn more.

Core Element Core Element is a specialist boutique FMCG recruitment and careers business that recruits sales, marketing and general management roles across the grocery, liquor, foodservice and pharmaceutical sectors. The company combines contemporary functional and organisational credentials and the ability to engage a rich, diverse network. Click here to learn more.

Fix Corp Fix offers tailored solutions for system management, processes and efficiencies, category management, promotional program management, marketing programs & collateral management, retail support and merchandising, space planning, pricing, audit program management, data collection and analysis and reporting, product advice and product to market advice. Click here to learn more.

Hip Media Hip Media is a specialist, mid-sized publisher dedicated to meeting your marketing and corporative objectives. Hip creates publications that communicate with customers, members or stakeholders in an informative, entertaining and inspirational voice; specialising in print and digital content in the B2C and B2B sectors. Click here to learn more.

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the drinks association | July 2017

IRI IRI has the world’s largest set of consumer, purchase, media, social and mobile data, igniting growth for clients in the FMCG, retail and health sector. Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring media strategies, or guiding you through new product or market planning, IRI helps grow your business. Click here to learn more.

Kegstar Kegstar is an asset pooling business specialising in stainless steel kegs used to transport beverages. It collects empty kegs from venues and then redeploys them to other customers in the pool. Each keg is uniquely identified and tracked as it moves through the supply chain. Click here to learn more.

Mondo Search Mondo Search provides executive search and recruitment services across a range of industries in Australia, including direct selling, digital/ direct marketing, drinks, FMCG, franchising/retail and hospitality. Mondo offers tailored recruitment services through its Sydney and Melbourne consultancies, and has national and international affiliates through The Worldwide Recruiting Network. Click here to learn more.

Powerforce Powerforce is part of the Blueprint Group, which works with retailers and manufacturers to help unlock value for them through its integrated range of data, sales and marketing solutions. Powerforce and Blueprint’s CCS offer a full range of sales and marketing solutions through brand names such as Extravert, Retail facts! and Ausrep; and Retail Insight. Click here to learn more.

The Advantage Group Advantage is the industry leader in B2B performance benchmarking. The success of its performance benchmarking program - Advantage Report - has expanded to over 39 countries. Clients look to Advantage for insights into strengthening their business relationships within channels including Ecommerce, grocery, pharmacy, food and healthcare. Click here to learn more. tic technologies tic technologies provides custom internet and CMS solutions. tic’s team is available at all times, providing ongoing complimentary support. Its powerful, yet easy to use CMS can be extended to multiple, independent web sites.

When you need quality web technology, strategic marketing and support; think tic technologies. Click here to learn more.

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the drinks association | July 2017

Veritas Events Established in 1992, Veritas Events is a Sydney-based group of event planners specialising in creative solutions for corporate functions, conferences, incentive programs, team building and special programs. Veritas Events’ constant innovation creates unique experiences that both your business and your clients will always remember. Click here to learn more.

BARSCAN BARSCAN delivers insights into the on-premise liquor trade. BARSCAN for Venues takes the hassle out of retrieving data from your POS, delivering a simple way to understand and analyse sales, margins and profit performance.

BARSCAN delivers insights into trends, trading dynamics, occasion dynamics and promotions in the on-premise liquor trade. Click here to learn more.

Ebiquity Ebiquity helps brands exploit the evolving marketing landscape to achieve business success. The company provides customised data analytics, online tools and consultancy services. It recommends optimisation strategies to improve clients’ performance throughout the consumer path to purchase, drawing on its unique expertise and objective data insights. Click here to learn more.

GS1 Australia GS1 is a leading global organisation dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains. The GS1 system of standards is the most widely used supply chain standards system in the world. The company’s specialties are barcodes, EPC, GDSN, eCom, MobileCom, AIDC, traceability and supply chain standards. Click here to learn more.

JEM Computer Systems JEM provides Information Communication Technology (ICT) management and support for small to medium organisations. It offers 24-hour, 7-day-a-week remote support, ICT Project Management, software auditing and licensing compliance, regular system health reporting and proactive monitoring, disaster recovery planning and data back-up services, domain and DNS management, system integration, service and virtualisation, and hardware.

Click here to learn more.

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the drinks association | July 2017

Mainfreight As a global supply chain business with over 240 branches around the world, Mainfreight offers sophisticated logistics solutions in and out of the most dynamic economies. The company also offers specialised warehousing and distribution solutions. Click here to learn more.

NCI Established in 1985 as a specialist trade credit insurance broker, NCI has grown to become the leading trade credit insurance broker throughout Australia, New Zealand and Asia. NCI focusses on protecting its client’s profitability - while credit insurance is the ultimate safeguard against bad debts, better business practices in trade credit management can also help to improve profitability on a day to day basis. Click here to learn more.

StayinFront StayinFront provides complete, mobile, cloud-based sales force automation (SFA) and customer relationship management (CRM) solutions that empower its customers to work more efficiently, know more about their business and performance and sell more effectively. Click here to learn more.

Nielsen Nielsen helps companies understand what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across video, audio and text. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.

Click here to learn more.

Blue Star Blue Star is Australia’s leading provider of integrated print, display, personalised communications, promotional products, warehousing and logistics services. The company partners with customers to deliver on their communication needs, ranging from a specific product or service through to a seamless integrated solution. Click here to learn more.

Touchstone Executive Search Touchstone has been helping clients secure the best senior executive talent since 2003. The company advises major Australian and multinational companies on senior appointments across the Asia Pacific region. Through research and global

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the drinks association | July 2017

network relationships Touchstone builds deep industry background and behavioural knowledge, which allows it to deliver high caliber shortlists quickly and efficiently. Click here to learn more.

SKUVantage Specialising in helping clients drive sales, reduce costs and save time with a collaborative one-stop-shop approach to digital content management, SKUVantage brings a wealth of possibilities to member companies. The business already has a strong relationship with the drinks association through its digital content repository service www.drinkslibrary.com.au.

Click here to learn more.

Happy birthday Sandra! the drinks association celebrated its final birthday with Sandra Przbilla as CEO in June with a creation from our staff baker Alison Herring. Can you guess what the cake is supposed to be?

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the drinks association | July 2017

Below is an excerpt from our May monthly report; to access more information like this, contact us on 02 9415 1199.

RTD SALES FOR MAY 2017 20 June 2017

MAT Sales in RTD Rise

MAT sales in the domestic RTD market were slightly higher in May 2017 than in May 2016 with 23,051,895 cases sold for the former compared to 22,877,040 for the latter.

2016/17

25,500,000

2015/16

25,000,000 24,500,000 24,000,000

23,500,000 23,000,000 22,500,000

22,000,000 21,500,000 21,000,000 (9L cases)

June

July

August

Sept

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Figure 1: Moving Annual Total ('MAT') sales of RTD in the domestic market

Bourbon Standard and Bourbon Premium continue to dominate domestic RTD sales with 23.98% and 25.13% of the market respectively.

Bourbon Standard Bourbon Premium Rum Dark Vodka Other Distilled Scotch

Market Share 23.98% 25.13% 16.31% 15.76% 11.68% 4.74%

MAT Change % -4.40 4.40 3.10 1.40 20.20 -16.10

Figure 2: MAT sales of RTD in the domestic market by market share and MAT change

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Liqueur Gin Rum Light Ouzo Brandy Tequila

Market Share 1.30% 0.72% 0.34% 0.00% 0.00% 0.03%

MAT Change % -42.20 8.90 -11.60 0.00 0.00 -13.40

the drinks association | July 2017

Below is an excerpt from our May monthly report; to access more information like this, contact us on 02 9415 1199.

SPIRITS SALES FOR MAY 2017 20 JUNE 2017

MAT Sales in Spirit Rise

MAT sales in the domestic Spirit market were significantly higher in May 2017 than in May 2016 with 7,078,022 cases sold for the former compared to 6,845,612 for the latter.

2016/17

7,900,000

2015/16

7,700,000 7,500,000 7,300,000 7,100,000 6,900,000 6,700,000 6,500,000 6,300,000

(9L cases)

June

July

August

Sept

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Figure 1: Moving Annual Total ('MAT') sales of Spirits in the domestic market

Scotch, Bourbon and Vodka continue to dominate domestic Spirits sales with 21.89%, 19.05% and 17.35% control of the market respectively

Scotch Bourbon Vodka Rum Liqueurs Gin

Market Share 21.89% 19.05% 17.35% 13.83% 10.19% 5.29%

MAT Change %

0 2.70 3.30 3.40 -6.10 21.40

Whiskey Apertifs Tequila Cognac Sambuca Schnapps

Market Share 4.17% 2.70% 2.04% 0.86% 0.42% 0.34%

MAT Change % 10.70 36.90 17.10 6.90 3.50 -7.60

Figure 2: MAT sales of Spirits in the domestic market by market share and MAT change

02 9415 1199

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the drinks association | July 2017

Below is an excerpt from our May report; to access more information like this, contact us on 02 9415 1199.

CIDER SALES FOR MAY 2017 20 JUNE 2017

MAT Sales in Cider Rise MAT sales in the domestic Cider market are moderately higher in May 2017 than in May 2016 with 10,894,128 cases sold for the former compared to 10,725,391for the latter.

2016/17

11,500,000

2015/16

11,000,000 10,500,000 10,000,000 9,500,000 9,000,000 8,500,000 8,000,000 7,500,000

7,000,000 6,500,000 6,000,000 5,500,000 5,000,000 (9L Cases)

June

July

August

Sept

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Figure 1: Moving Annual Total ('MAT') sales of Cider in the domestic market

Victoria is the leader in the domestic Cider market with 30.60% of the market share compared to 21.79% and 21.32% for close contenders QLD and NSW/ACT respectively.

NSW/ACT VIC QLD SA WA NT

VIC NSW/ACT QLD WA SA TAS NT

Market Share 30.60% 21.32% 21.79% 12.77% 9.87% 2.42% 1.23%

MAT Change % 6.50 1.30 8.20 -9.80 -5.50 -8.90 -4.20

TAS Figure 3: Breakdown of Cider MAT market share and MAT change Figure 2: Breakdown of Cider MAT sales by State

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the drinks association | July 2017

Need information on liquor licences and banners fast? the drinks association can help. Providing access to the only centralised national liquor licence database in Australia, you’ll never miss out on all the latest licensing and banner group news.

Active liquor licences as at June 2017

Top 10 banner groups percentage share of outlets Australian liquor retail market - May 2017

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the drinks association | July 2017

Upcoming drinks events WID council meetings August 23, 2017 October 25, 2017 November 13, 2017

Supply chain logistics forum

Credit forums July 19, 2017 August 16, 2017 September 20, 2017 October 18, 2017 November 15, 2017

drinks board meetings

October 11, 2017

August 23, 2017 September 20, 2017 October 25, 2017

WID events

CFO forums September 19, 2017

AdWatch workgroup August 3, 2017

Gen/legal counsel

Trade survey WG October 18, 2017

August 23, 2017 October 25, 2017 November 29, 2017

Network breakfasts October 24, 2017

HRD forums October 11, 2017

drinks Awards September 7, 2017

Shopper tracker WG D&I@drinks meetings October 11, 2017

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Executive meetings

August 23, 2017 October 25, 2017