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The Drinks Association | December 2018

Champagne war: drinks companies fight for festive fight sales share

As festive bubby sales go through the roof, the battle is heating up between drinks companies in the fight for a bigger piece of the lucrative Australian Champagne market. Consumpution of Champagne is an all-time high, rising 16% in 2017 to 8.5 million bottles Page 2 >>


s your company prepared for a product recall? Page 10.


o your employee benefits stack up? Page 6.


VL signs ground-breaking renewable energy deal, page 12. Page 1

The Drinks Association | December 2018

The current No.1 Champagne brand in Australia is Pernod Ricard’s Mumm, which credits its association with the Victorian Racing Club as being a major factor in its meteoric rise. Eight years ago, barely one champagne bottle in every 20 sold in Australia was Mumm, now it has a 27% market share. Fry believes there’s still plenty of growth remaining in the local market. “Champagne as a category is still growing ... in the above $60 space we are seeing double-digit growth for champagne,” he noted. Adding glamour to the Australian Open As Mumm toasts the success of its recent Melbourne Cup activation, Piper-Heidsieck looks to the Australian Open as its ticket to increasing market share. Piper-Heidsieck was recently announced as the Official Champagne Partner for the Australian Open in a new three-year deal. Piper-Heidsieck’s Executive Vice President, Benoît Collard told the latest edition of Drinks Trade: “Australia recently became the number one market for Piper-Heidsieck. The wine knowledge of the Australian consumer and its growing tourism perfectly match with the personality of PiperHeidsieck and I am sure that, thanks to the Australian Open partnership, this is just the beginning of a never-ending love story.” “More than a tennis event, the Australian Open has become a major lifestyle experience in Melbourne. It now attracts more than 700,000 visitors who can appreciate a unique array of food experiences, great

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tennis and even a music festival. All this in the very centre of what I consider to be the worldwide capital of bistronomy, Melbourne. Being the partner of such an event, allows us to showcase our champagne in a unique setting, towards a large and premium audience and in the most prestigious environment. Together with Australian Open, we aim to provide our guests with immersive and memorable experiences.” As part of the new deal, Piper-Heidsieck will construct a Champagne House on Grand Slam Oval and will be poured throughout licensed outlets across the Australian Open precinct including public and corporate spaces and premium restaurants, Rockpool and Nobu. Collard recently told The Australian he would use the Australian Open sponsorship as a launching pad for a broader Australian presence. “We believe it can help us reach sales of one million bottles a year in Australia in the next five years,” he said. “This is our first sports sponsorship in Australia. But we didn’t pick it because it is a sports event. We picked it because the experience and the event it creates goes beyond tennis only. There is no other sports event anywhere where outstanding chefs are partnering with the event, and opening pop-up restaurants on site, and also … concerts with the leading singers and stars.” Paul Kind, CEO of sponsorship agency Total Sports and Entertainment, said champagne was taking over a domain that was once dominated by beer. “Fifteen years ago, beer companies were the predominant investors in sport sponsorship,” he noted. “At one point a couple of decades back you

The Drinks Association | December 2018

had the Foster’s and Tooheys New Melbourne Cup. Now you’re seeing Champagne brands increasing their sponsorship footprint in sport, because consumption is rising.” Kind said Champagne companies naturally fitted with big sporting events. “They’re part of the celebration,” he said. “They get exclusive rights to be consumed in their category at the sporting event. Contrast that with, say, a car company, where they’re trying to sell cars through signage and promotion, but they don’t actually sell any at the event.” Millenials fuelling partnerships Kind said top champagne brands were using sponsorships to attract the growth market of professional Millennials attending the Australian Open and major horse races.

Collard agreed, telling Executive Style: “Generation X has grown up and kept on drinking Champagne in Australia, but we’re seeing growth driven by upper millennials and they’re at the tennis and it would remiss of us to not join in.” Piper-Heidsieck has also launched a Dash of Seduction advertising campaign, which portrays Millennials in “delicious fleeting moments of daily life”. “Piper-Heidsieck has presence in more than 100 countries and is recognised as one of the most international Champagne Houses,” Collard told Drinks Trade. “As such, we feel it is our responsibility to recruit new champagne consumers. The values of the upper millennials perfectly match with the identity of PiperHeidsieck. “This generation is looking for brands that share with them authenticity, craftmanship, excellence and brands

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The Drinks Association | December 2018

that differentiate themselves by having their own personality. In this context, Piper-Heidsieck, with more than 200 years of history and its outstanding wine recognition, has always been associated with seduction. Florens-Louis Heidsieck created his Champagne House when he fell in love with Agathe [Perthois, the ‘first lady’ of Piper-Heidseick] and our history is filled with such anecdotes. Our recent campaign aims at showcasing our identity in the context of the millennial lifestyle.” Piper-Heidsieck also has the upper hand when it comes to the gender of their consumer: more than 52% of men prefer the brand to 48% women. “Men also like to buy Champagne for a celebration, an executive meeting or simply to get together with a significant other,” he told Executive Style. Moet launches personalised Champagne gifting Moët Hennessy Australia has partnered with Gebr Heinemann to launch a personalised gifting option for Champagne shoppers in the run up to Christmas. Passengers at Sydney Airport’s T1 International Terminal can put a message or name on any size bottle of Moët & Chandon using Moët & Chandon personalisation machine. Moët & Chandon is the No.2 best-selling champagne in Australia and is maximising partnerships such as the Moet & Chandon Champagne Stakes at Royal Randwick and its Moët & Chandon Magic Millions marquee in Surfers Paradise. Globally, Moet and Chandon spends $US27.2million on sponsorships and has tennis star Roger Federer as a brand ambassador. Research from marketing website The Drum showing Moet & Chandon is at least two-times more likely to be discussed by

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Federer fans than the average consumer. Laurent-Perrier announces first-ever Brand Ambassador for Australia Last month, Laurent-Perrier Australia has announced the appointment of Caroline Desaulle (bottom right) as its first-ever Laurent-Perrier Brand Ambassador for the Australia and Pacific region. Desaulle has relocated to Sydney, Australia from the Laurent-Perrier Headquarters in Tours-sur-Marne, France to represent the Champagne house. Desualle’s mission while in Australia is to spread her passion about the brand and the Champagne category and to share the values of the house to the growing Australia and Pacific market. “It is a great honour for me to represent the LaurentPerrier house on the far side of the world. Australia and New Zealand are two dynamic markets where we see many opportunities and want to invest in by developing strong partnerships,” she said. Paul Stenmark of Laurent-Perrier Australia added: “We welcome Caroline into the Laurent-Perrier team in Australia with thanks to Laurent-Perrier in France for the investment and support given to the Australian market. Caroline will assist our sales teams in trade relations, marketing support and promotional development with particular focus on our Cuvée Rosé, the number one selling rosé champagne by value, worldwide.” Australia’s top 10 Champagne-loving suburbs Data from wine retailer Cellarmasters recently revealed the suburbs that have bought more Champagne than any other postcode in Australia in the last 12 months. The results were based on 20,000

The Drinks Association | December 2018

individual Champagne orders. Australia’s biggest Champagne drinking suburbs are ... 1. Mosman, NSW 2. Buderim, Queensland 3. Sydney, NSW 4. Blakehurst, NSW 5. Castle Hill, NSW 6. Melbourne, Victoria 7. Rozelle, NSW 8. Nelson Bay, NSW 9. St Ives, NSW 10. Brighton, Victoria

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The Drinks Association | December 2018

Do your employee benefits stack up?

Aon’s recent 2018 Best Employer study has revealed that 80% of Aon Best Employers consider “employee engagement and motivation” as one of their top three HR priorities. But these go beyond a quarterly team outing and a year-end bonus. According to Aon, expectations around employee engagement and benefits are changing. “In today’s shifting employment landscape, employee priorities and motivations are complex, and as a result, organisations need to be creative in their offerings,” Aon notes. “With a solid benefits plan – and looking outside of the box for options to engage staff – organisations can ensure they are market leaders who can attract

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and retain top talent in the process. Not only do Best Employers offer better benefits, they tailor their benefits to foster a high performance culture.” On average, 73% of employees at Best Employer organisations believe that their organisation’s benefits meet the needs of them and their family compared to only 49% at other organisations. According to Aon research, organisations are shifting away from monetary rewards and are moving toward employee-based benefits. Here are some of the benefits being adopted by the 2018 Best Employers. Extra leave: one Best Employer has introduced an Ambassador Club program that provides employees

The Drinks Association | December 2018

with two or more years of tenure with an additional month of parental leave, and more days of annual leave when they meet identified performance criteria. Parental leave support: some employers are offering maternity leave superannuation top ups, plus coaching sessions on returning to work, and mentors to assist new parents as they navigate managing workloads with family.

Merry Christmas from The Drinks Association

Passion projects: many Best Employers offer financial assistance for further study, as well as time off for classes. Some even providing a lump sum for career sabbaticals. One organisation has even introduced a $15,000 cash reward for innovative ideas. Cash rewards: employers are looking at small, regular rewards to motivate performance. It could be as simple as a $250 quarterly spa voucher, or a $100 cash gift to spend on family and friends. Regular reviews: Best Employers have recognised that performance and salary reviews need to occur more regularly than annually. Agile work practices: many Best Employers are adopting a “work anywhere, anytime” model. With flexible hours and remote working options, high performing team members can enjoy the elusive work/life balance - picking up children from school, making time for fitness or simply avoiding the morning commute - while continuing to deliver results. Aon is a Corporate Partner of The Drinks Association and was an Award Sponsor of the inaugural Gender Equity Award at the 2018 Australian Drinks Awards.

The staff of The Drinks Association wish our members a very merry Christmas. It’s been an exciting year, with highlights including a new-look Australian Drinks Awards, a second successful Women in Drinks Mentoring Program, an inaugural Leadership Summit for our Diversity & Inclusion Council, an expanded Retail Ad Watch service and much more. Our team includes our Events Admin Gaye; our Services team - Jessy, James and Jack; Client Engagement Manager Alison; Communications Manager Alana; Kathryn and Michelle in Accounts; General Manager Rachel Wormald and CEO Georgia Lennon. We look forward to continuing to finding new ways to make your working life easier and more productive in 2019.

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The Drinks Association | December 2018

On-premise trialling key to off-premise purchase

Shopper Intelligence has conducted Australia’s first comprehensive on-premise shopping behaviour survey. The 2018 On Premise Liquor Survey interviewed 1300 patrons, covering all demographics, buying behaviour, purchase triggers, drinks paths and venue paths across key liquor and venue types. Shopper Intelligence is the new name for Shopper Tracker, the only international benchmarking system built on what shoppers think, want and do. The company launched 10 years ago in Australian grocery, and is now in 10 countries across grocery, liquor, convenience and pharmacy channels in Australia, New Zealand, UK, US, Canada, France, Netherlands, Germany, Belgium, South Africa. Page 8

“The age old question is: does on-premise trial of brands translate to purchasing in the off-premise? And if so by how much?” said Oliver Cast, Senior Insights Director at Shopper Intelligence. “On average, 73% of on premise patrons are ‘likely’ to buy a brand they tried in on premise in the off trade. This intention to buy in the off premise varies across venue types and liquor categories.” Looking at the wine perspective, Cast said most suppliers face strong objection to ranging ‘well-known brands’ on wine lists due to the price premium paid in the on premise versus off trade. “However, we discovered that the majority of wine drinkers want well known brands on the list despite the price premium to off premise,” he said.

The Drinks Association | December 2018

that fundamentally change current go to market “Again this varies by wine type and venue type but on approaches. premise patrons want the choice of well known brands as they know what they are paying for – albeit at a Access to the report and presentation session is premium to the bottleshop.” available by contacting Nancy Truscott on Nancy. According to Cast, the survey has received strong feedback from clients, proving some gut feel insights to Shopper Intelligence is a Corporate Partner of The be true as well as uncovering deeper levels of insights Drinks Association.

De Bortoli wins Winery Innovator of the Year A revolutionary new screw cap has scored De Bortoli Wines the trophy for Winery Innovator of the Year at the prestigious International Wine and Spirit Competition (IWSC). “We are honoured to receive this trophy for the unique packaging of our new Rosé Rosé and leading innovation within the global wine industry from farm to glass,” De Bortoli said. De Bortoli was the only Australian winery and just one of two wineries shortlisted for the award, which was launched as a new category this year. The winemaker has been recognised for the unique packaging on its new Rosé Rosé, which features the first registered colour side-embossed screw cap in the world. With a rose inspired tattoo design, the closure decoration complements the wine variety and the shape of the bottle. In presenting the award, the judges said “De Bortoli have produced an integrated innovation, a visual tactile way of bringing the essence of what’s in the bottle to the outside.” De Bortoli Wines worked with its supplier Interpack to combine several capabilities, including photographic printing, embossing and UV printing,

into the cap where just the rose is embossed. Marking the beginning of a new wave of closure decorations, the label and the rose on the cap are aligned during the bottling process, presenting the brand personality across the entire bottle. “From our iconic Noble One, to igniting Australia’s love of pale, dry rosé with the Rosé Revolution, we are constantly exploring new and exciting wine styles; wines that will inspire our customers,” said Leanne De Bortoli, who manages the family’s Yarra Valley Estate in Victoria with winemaker husband Steve Webber. “The beautiful screw-cap for our new release Rosé Rosé is designed to grab your attention and leave a memorable impression.” The winners of the IWSC were announced in London on November 14.

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The Drinks Association | December 2018

Is your company prepared for a product recall? Does your business have an emergency product recall process in place? According to GS1 Recall, many businesses believe a product recall won’t happen to them, so don’t prepare adequately, leading to potential damage to their business and reputation. The Drinks Association’s Corporate Partner GS1 Australia operates the industry-developed GS1 Recall solution, a multi-industry service used by hundreds of Australian companies and endorsed by major grocery retailers including Woolworths and Coles. The Australian Competition and Consumer Commission (ACCC) reports that last year there were 593 recalls across all consumer categories. In September alone, two drinks companies faced recalls. A chemical agent described as

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“very dangerous” contaminated eight brands of alcohol from G J Wholesale spirits; while Schweppes removed a lemonade from shelves that had been incorrectly labelled as a zero sugar product when it was actually full sugar. GS1 Recall is a secure web-based portal for the management of recall and withdrawal notifications. Based on global GS1 standards and best practices, it simplifies and automates the exchange of information between suppliers, distributors and retailers as well as government agencies such as Food Standards Australia New Zealand (FSANZ) and the Australian Competition and Consumer Commission (ACCC). The online portal system allows the sponsor of a recall to enter all information including the reason for the recall, the affected product, the batch numbers and any other relevant information to

The Drinks Association | December 2018

expedite the removal of all associated products from the supply chain.

Drinks Trade out now

GS1 Recall keeps the information securely in the cloud, allowing for simple, easy and timely access to all actions in one place, and facilitating end-to-end visibility up and down the chain. Manual paper systems including faxes and mail are no longer efficient for managing a recall in today’s fast-moving environment. Traditional recall methods can take days to reach the person who will carry out the recall. GS1 Recall delivers emails or texts (or both) to those nominated by the organisation. “Most organisations don’t keep staff knowledge up to date, nor practice a regular mock recall/test regime,” said Maria Palazzolo, CEO of GS1 Australia. “In a crisis these companies are more likely to make mistakes, have incomplete recall responsiveness, or take far longer to close out the recalls.’’ GS1 Australia Recall Services Sales Manager Andrew Brown recently told FoodMag: “Companies need to prepared to act in a crisis. “What we help organisations do as part of a mock program, is create a template recall notice. That template enables them to go into a product recall meeting prepared to get the right information, rather than having that meeting, going away and filling out forms, and then having more meetings.” Recalling products quickly also helps keep a brand’s reputation intact. “Consumers want to feel like they can buy your products again,” Brown concluded. Click here to learn more.

The November/December issue of Drinks Trade is out now and it’s filled with festive cheer. There’s a Champagne and sparkling wine special featuring interviews with Pommery’s Madame Nathalie Vranken, Champagne Bureau of Australia head John Noble and Piper-Heidsieck’s Executive Vice President, Benoît Collard, who discusses why the Champagne house became a partner of the Australian Open. Plus, check out the Drinks Trade annual Champagne and Sparkling Tasting Bench. The magazine also has an in-depth interview with the CEO of the newly formed Retail Drinks Australia, Julie Ryan, about the association’s birth and its strategy moving forward. Click here to read the digital edition. Page 11

The Drinks Association | December 2018

Australian Vintage signs groundbreaking renewable energy deal Australian Vintage has become the first wine producer in Australia to sign a landmark largescale hybrid Renewable Corporate Power Purchase Agreement (PPA) to ensure 90% of consumption at its largest site is met by solar and wind power. The deal, one of the first of its kind in Australia, cements the company’s commitment to buying energy from renewable sources to operate its Buronga Hill facility in NSW, which is the third largest winery in Australia. The company, which produces McGuigan Wines, Tempus Two and Nepenthe, has also installed one of the largest privately-owned solar systems at the winery, which produces 30% of its power requirements. To supplement the bulk of the remaining power needed at the winery, Australian Vintage has signed a hybrid deal with energy provider Flow Power to supply additional solar and wind energy from offsite sources. Flow Power will deliver a further 60% of the winery’s requirements through renewable PPAs, the equivalent amount needed to power 2200 homes for a year, significantly reducing the company’s environmental footprint. The move is a major step in its pledge to be increasingly reliant on renewable energy sources and part of a raft of green investments by the wine company, including

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installing solar at three different sites in Australia. Australian Vintage CEO Neil McGuigan said: “We are extremely committed to the green agenda and take our responsibility to create a cleaner planet incredibly seriously. We are making significant progress on the ambitious sustainability targets we have set and are proud to be at the forefront of the renewable energy movement and leading the field in the wine industry. “We are proud to be one of the first businesses to sign a hybrid Renewable Corporate PPA in Australia. This is a considerable milestone for the business which, as one of the biggest producers in Australia, operates at a scale that can deliver significant environmental benefits as a result of its green policies. “The new partnership with Flow Power is a significant step towards our Buronga Hill winery being predominantly powered by renewable energy. By lowering our carbon emissions and putting renewables at the centre of our approach, we are playing our part in creating a more sustainable future.” Flow Power Managing Director Matthew van der Linden added: “We’re thrilled to be working with Australian Vintage on this landmark deal. The team have aligned the profiles of the wind farm, solar plant and on-site solar at the Buronga Hill winery to create a solution that will meet its power needs for the next ten years.”

The Drinks Association | December 2018

Taylors wins Best Public Relations Campaign Taylors Wines has won Best Public Relations Campaign at the 2018 Wine Communicator Awards. The winemaker nabbed the trophy for its worldfirst wine and temperature pop-up experience Celsius, which it hosted earlier this year. Celsius is part of Taylors’ ongoing campaign to educate consumers about how the flavours and aromas of a wine can be transformed when served at the optimum drinking temperature. Miles Omodei, Chief Marketing Officer at Taylors Wines, said: “We’re thrilled that Taylors temperature campaign was awarded for Best PR Campaign at the Wine Communicator Awards. “Our experiential activation, Celsius, was a massive execution in educating consumers about the importance of serving temperature to experiencing a wine at its best. I commend Brian Olson in our PR team along with Klick Communications in bringing this innovative work to life. It’s great to see collectively the exciting campaigns coming through the WCA Awards and to be recognised as best in class is a true honour.” Max Allen took out the top award for Wine Communicator of the Year. Allen is a wine and drinks columnist for the Australian Financial Review, who WCA notes “is seen as an individual who has always been ahead of his time as a drinks communicator and who has often provided a fresh and fearless take on the Australian wine industry”. The category winners this year were: Best Wine Public Relations Campaign (individual or

team), sponsored by Vigneto Consulting: Taylors Wines Best Wine Publication (consumer), sponsored by Pernod Ricard Winemakers: Gourmet Traveller WINE Best Wine Publication (technical & trade), sponsored by Pernod Ricard Winemakers: Wine Australia RD&E News Best Wine Book (consumer, technical & trade), sponsored by Calabria Family WInes: Hunter Wine – A history (Julie McIntyre & John Germov) Best Wine Website or App, sponsored by Purple Giraffe Marketing: eBev Best Digital Wine Communicator, sponsored by Liquid Ideas: Dan Sims (REVEL Global) Best Published Feature Articles or Wine Column, sponsored by Treasury Wine Estates: Max Allen Best Wine Educator, sponsored by The University of Adelaide: Kerry Wilkinson Best New Wine Writer, sponsored by Gourmet Traveller WINE: Kristy Petrides – The Greek Sparkling You Need to Know About

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The Drinks Association | December 2018

Drinks execs reveal how peer-to-peer learning grew their careers

Three senior drinks executives discussed how to unlock the expertise and experience of colleagues to maximise personal career development at the latest Women in Drinks NSW event. The panellists - Kerry Appathurai, EDG Customer Director at Lion; Eric Thomson, Marketing Director at Pernod Ricard; and Kylie Farquhar, NSW State Sales Manager at Treasury Wine Estates - were joined by moderator Lee James, Global Fine Wine Director at Pernod Ricard. Appathurai is a results focussed and people orientated sales leader. She is passionate about seeing people excel and realise their true potential. With a career in sales and category strategy,

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spanning 20 years, Appathurai has worked in large global organisations such as Nestle, Parmalat (Lactalis) and Cadbury Schweppes. She joined Lion four months ago and revealed that peers such as Michelle Pelizzari, Lion Customer Director – Coles Liquor Group, had played a pivotal role in her seamless integration into the business. “For me, it’s about finding people I can trust and learn from to get me up to speed,” she said. “I couldn’t have gotten through the last few months without Michelle.” She also noted out that vital it was to let your peers and superiors know the direction you want your

The Drinks Association | December 2018

career to take. “I’ve always made sure to speak to them when I had ambitions to take the next step,” she said. Farquhar has been passionately involved in the independent liquor trade her entire career and in the wine industry for over 18 years. Her personal motto is “with purpose and passion” and she loves imparting that energy within her TWE NSW team. She agreed that having open communication with colleagues around career development was important. “We’re not very good at communicating what our goals are,” she said. “We’re very planned and clear on our goals, but often don’t feel comfortable articulating them.” Thomson has extensive experience in the alcohol industry having worked in marketing and brand management roles across multiple businesses, brands in Australia, US and Canada. He said he’s very comfortable telling people where he wants to be next and asking “What don’t I do well enough to proceed to the next role?” Asking the tough questions Farquhar said it was important to be open to feedback, both positive and negative. “When sitting with colleagues and peers, ask them some tough questions about yourself,” she suggested. “Negative feedback is difficult

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The Drinks Association | December 2018

to hear but its eye-opening to know what they perceive your strengths and weaknesses to be.

“When I worked on Captain Morgan in Canada for Diageo, I sat next the brand manager for Baileys.

“Focus on what you’re fantastic at doing, what can you use that for and where can you take it as your next step.”

“They were very different businesses, but it was so refreshing to talk to her get another perspective on my business plan.”

Appathurai agreed that “feedback is a gift”.

Find your champions

“You can bet the way you are being perceived internally is how you are seen externally as well,” she said.

Farquhar said developing relationships with peers both in your own department and others within the business was a good way to find your “champion”.

Thomson admitted he thought he was a “high-flying brand manager” at one point in his career, only to receive feedback that he was “obnoxious and a terrible listener”.

“Finding the right people in your business to become your champion is crucial for taking the next step in your career,” she said. “Using peer networking is the perfect way to discover them.”

“It was a defining moment to see that what I thought I was trying to achieve with my attitude wasn’t landing and to understand that everyone processes behaviours in different ways.”

Thomson said the number one thing he looks for when seeking talent within the business is someone who is a leader among their peer set.

Thomson said women don’t back their strengths as much as they acknowledge their weaknesses. He felt they often placed too much focus on the gaps in their skill sets, rather than embracing the challenge of the unknown. “Every role should stretch you,” he said. “Change the conversation when you apply for roles. I don’t have a problem with someone having gaps in their experience. Finding someone who has the ability to learn quickly and get up to speed is far more important to me.” Thomson noted that peer-to-peer learning makes you better at your job, even if it’s with someone working in an entirely different sphere of the business. “Surrounding yourself with diversity of thought adds value to your decision making,” he said. Page 16

“The better you get to know your peers the more you can learn from them and leverage their knowledge,” he advised. “I prefer working with people who can talk among their peers about a problem rather than just coming straight to me for a solution.” Farqahar agreed: “Work towards a common goal and you’ll all be lifted.”

The Drinks Association | December 2018

news Corporate Diversity Pathways shares insights with drinks executives

Corporate Diversity Pathways recently shared insights with drinks industry executives on the judging process for the Diverse & Inclusive Workplace category at the 2018 Australian Drinks Awards. CDP is a management consulting firm with a vision to leverage female talent across the drinks industry, including leadership and board positions. As a Pay Equity official supporter of the Australian Workplace Gender Equality Agency (WGEA), CDP focusses on

helping organisations to achieve diversity of thought leadership to accelerate change through a suite of 10 best practices developed by McKinsey, WGEA and the Business Council Australia. CDP founder and CEO, Jeromine Alpe, was on the judging panel for the Diverse & Inclusive Workplace category at the 2018 Australian Drinks Awards. Here’s what she had to say about the process and outcomes: What were some of the insights you gained into >>

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The Drinks Association | December 2018

the drinks industry and its diversity journey from being a judge at the Australian Drinks Awards? The privilege of being a judge on this year’s first Inclusive & Diverse Workplace Award provided many insights into The Drinks Association member organisations that prioritise diversity and recognise the value of an inclusive workplace for individuals and their company. There were a number of exceptional entries from a cross-section of organisations that are demonstrating excellence in initiatives and strategies facilitating a diverse and inclusive workplace including - but not limited to - people wellbeing initiatives, fair and equitable treatment of employees and corporate values/principles that incorporate cultural change to diversity and inclusion. The judging panel brought together independent professionals who possess the unique expertise to objectively evaluate all the entries to decide on the organisation that best meets the selection criteria which focused on impact, metrics and outcomes. What do you see as some of the key areas the drinks industry can focus on to drive its diversity agenda? The drinks industry wants to better understand and get its workforce and the way it designs work, to consistently represent the communities it serves. It is therefore uniquely positioned to take advantage of diversity of thought leadership in 2019 by raising everyone’s awareness of the importance of diversity and inclusion.

to men, women and LGBTI staff and leveraging talent across the organisation comes from building a strong case for change by understanding why workplace diversity and inclusion matters, role modelling a commitment to diversity by unmasking unconscious bias, identifying current opportunities such as redesigning roles and work to enable flexible work and challenges such as questioning traditional views of merit in recruitment and committing to move from strategy and policy by setting clear diversity aspiration, backed up by accountability and action. You attended The Drinks Association’s Network breakfast recently – do you have a perspective to share on the drinks industry from your observations that morning? The network breakfast on October 23 was the first event I have attended since becoming an Associate Member of The Drinks Association this year. For me it was an opportunity to be introduced to The Drinks Association community of member organisations, Associate Members and suppliers. My first observations were the diversity of age, gender and culture along with a wonderful energy that comes from connecting in such an iconic venue with new and existing B2B relationships. John McLoughlin from the Advantage Group presented on ‘what kind of business partner do you want to be? With some wonderful insights and strategies on the importance of positioning your organisation so that you have a place in the mind of your customers which is uniquely distinguished from your competitors.

Companies with diverse workforces are 1.7 times more innovative, enhancing productivity and peak performance. Companies with gender diverse teams also experience 21% above average profitability which is good for the drinks industry and creates opportunities to grow careers of valued employees for greater futures.

What’s the next step with the drinks industry?

Enhancing capability and effectiveness as leaders, championing change by providing equal opportunity

As one of the judges of this year’s Inclusive and Diverse Workplace award, I shared insights with

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As 2018 draws to a close, The Drinks Association CEO Georgia Lennon took the opportunity to celebrate the Inclusive & Diverse Workplace Award’s first year by inviting Drinks Association member organisations to morning tea on November 29, 2018.

The Drinks Association | December 2018

Diageo funds STEM scholarships Diageo has announced the creation of two new STEM university scholarships as part of its strategy to close the gender pay gap.

drinks industry executives on the judging process for the Diverse & Inclusive Workplace category at the 2018 Australian Drinks Awards. With exceptional entries from across drinks industry organisations who demonstrated excellence in initiatives and strategies facilitating a diverse and inclusive workplace, the aim of the morning tea was to engage in conversation for shared learning, providing a balance of education and motivation to inspire ongoing leadership of organisational diversity and inclusion agendas for 2019, The topics of conversation explored included feedback from the Inclusive & Diverse Workplace Award submissions, such as:

The Diageo Scholarships - in partnership with HeriotWatt University in Edinburgh - aim to encourage more female students into Science, Technology, Engineering and Mathematics (STEM) careers and provide a pipeline of talent for the future in areas specifically related to its business. Over each of the next three years, the scholarships will provide two women studying a BSc in Brewing and Distilling and an MEng in Mechanical Engineering with paid internships, mentoring from senior women in Diageo’s manufacturing business and funding for the duration of their degrees. Mairéad Nayager, Chief Human Resources Officer, Diageo said: “We aim to be the best employer for women in the UK and are actively working to ensure we have a strong pipeline of female talent, across the broad variety of roles in our business.”

>> Areas that are top of mind for organisations

Diageo was recently ranked 1st in the UK in Equileap’s Gender Equality Ranking and the 4th Most Diverse >> Shared learnings – moving beyond compliance and and Inclusive Workplace globally by the Thomson. It leading the way in creating an inclusive and diverse won the Gender Equity Award at the 2018 Australian workplace with sustainable and measurable outcomes Drinks Awards. >> Guide to a successful 2019 submission >> The judging processes >> Lessons from Australian companies leading the way >> Q&A – challenges and opportunities Jeromine can be contacted on 0404487962 or via email

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The Drinks Association | December 2018

WFA launches D&I action plan

The Winemakers’ Federation of Australia (WFA) has launched its Diversity and Gender Equality Charter, and Action Plan. The Charter and Action Plan were unveiled at the Australian Women in Wine Awards (AWIWA), where WFA sponsoring the Champion of Change Award for the second year running. This year’s award went to Lara Simic at Winestate Publishing. Speaking at the AWIWA Symposium, WFA Manager for Brand Strategy and Development Alison Laslett explained how the Charter and Action Plan seeks to assist businesses in the grape and wine sector by “providing the framework and practical initiatives to drive cultural change across the sector”. “We knew that 50% of Oenology & Viticulture graduates are female, but we were staggered to hear that only 10% of those female graduates attained leadership roles when in the industry. “We wanted to do something that would make a difference to the sector, to the people we represent. We want action and we believe the Charter, coupled with the Action Plan can achieve this.”

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WFA is calling on all its members to become signatories to the Charter, and to participate in the activities from the Action Plan. One of the initiatives includes a session at the 2019 OUTLOOK Conference devoted to this issue. In addition to this, WFA will seek to work with external content providers to design and implement training programs in 2019–20. WFA is also calling on more women to put their hand up to nominate for leadership positions at WFA, to represent industry on national issues. ‘We want fabulous women on our Committees and Board, to ensure the decisions made around that board table are truly representative of the industry,” Laslett told the women in the audience. “Your voice will make a difference. You are part of our industry and you deserve a seat at the table.” Click here to view the Charter Pictured main: Mollydooker Wines’ Sarah Marquis, who won Owner/Operator of the Year at the 2018 Australian Women in Wine Awards.

The Drinks Association | December 2018

Yak announced as Mardi Gras major sponsor Carlton and United’s Yak Ales has joined Pernod Ricard’s Absolut as a major sponsor of the 2019 Sydney Gay & Lesbian Mardi Gras. The sponsorship will see the Yak Ales have a presence across all parts of the Mardi Gras Festival including a float in the famous parade. It follows CUB launching a special brew called Pride Yak Carnival Ale (above) for the 2018 Sydney Gay and Lesbian Mardi Gras. The company hasn’t announced whether the beer will enjoy a redux. Jan Craps, the CEO of CUB said: “We’re proud that Yak Ales is a major sponsor of the Sydney Mardi Gras next year. CUB is an inclusive employer. We support diversity and take seriously our obligation to ensure all our employees are respected and valued each day. We support Sydney Mardi Gras because we support these values of inclusiveness in the broader community too.”

Sydney Mardi Gras CEO, Terese Casu said the festival was excited to be working with Yak Ales. “We’re thrilled that iconic Australian company, CUB, and their Yak Ales brand is partnering with Mardi Gras to showcase their important work in diversity and inclusion at our 41st Festival – under the 2019 theme Fearless.” Casu said. Pernod Ricard is also a proud sponsor of Mardi Gras and noted: “Absolut supports diversity and the right for people to express their true selves through art, love or any other way, regardless of who or where they are. Openness, equality, freedom and selfexpression have always been at the core of Absolut. “We have a long, proud history of celebrating and working with members of the LGBTQI communities, dating back over 35 years and we’re looking forward to creating a better tomorrow in Australia as we continue to champion LGBTQI rights.

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The Drinks Association | December 2018

Women in Drinks announces 2019 International Women’s Day event The Women in Drinks Council is inviting the drinks industry to a special International Women’s Day event - “Be The Change You Want To See”. It will feature one of Australia’s most prominent entrepreneurs, Naomi Simson, as guest speaker. Simson is the founder of online experience retailer RedBalloon and the Big Red Group, which houses a number of brands with the purpose to shift the way people experience life. Simson will share her passionate views on the

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workplace and how she transformed her start-up into a multi-million dollar business. In a time before gender quotas, flexible working hours, paternity leave and unconscious bias training, Naomi was building an empire that lived all of this, and more. A true business influencer and leader with more than 2.6 million LinkedIn followers, Noami is Australia’s most followed person on the business networking platform. She has authored two best-selling books Live What You Love, and Ready to Soar, and is an

The Drinks Association | December 2018

engaging and passionate speaker. Naomi is relatable across a broad variety of audiences and topics, often drawing on her own personal experiences to provide thoughtful and honest insight into topics, including influence, purpose, leadership, entrepreneurship, personal motivation, customer obsession and digital marketing transformation. Simson has received a number of high profile awards including the National Telstra Business Women Awards for Innovation (2008), Ernst and Young Entrepreneur of the Year Industry category winner (2011) and the Lifetime Achievement Silver Stevie Award (2013). In early February 2017, Naomi commenced her role as a member of the University of Melbourne’s Faculty’s Business and Economics Board. Simson’s address will be followed by a panel discussion featuring members of the drinks industry who have forged ahead in the space of gender, diversity and inclusion. THE DETAILS Time: 11.30am for 12noon – 3.30pm Date: Friday, March 8, 2019 Location: Luna Park, 1 Olympic Drive, Milsons Point, Sydney Ticket price is $270 + GST and Table of 12 is $3120 + GST CLICK HERE TO BOOK $10 from each ticket will go to Women in Drinks’ charity partner ANZGOG. Tickets are limited, get in quickly to avoid disappointment. Women in Drinks is an initiative by The Drinks Association to highlight issues facing women in the workplace, champion opportunities and offer networking events for women working in the drinks industry.

Coles’ longestserving staffer rings bell on ASX debut Coles managing director Steven Cain had a very special employee on hand for the company’s listing ceremony at the ASX: 85-year-old Brenda Palmer. Coles Group shares started trading on the Australian Securities Exchange late last month following a $20 billion demerger from Wesfarmers. The shares opened at 11am at $12.49. Palmer has worked behind the checkout at Coles Malvern since it opened on July 19, 1967. “People say to me, ‘What’s your secret, what do you do Brenda?’ and I say ‘never think old’. The moment you think you’re old, you are,” she told News Corp last year. The much-loved employee still works four mornings every week. “She truly leads by example, she is the face of Coles no doubt,” Brenda’s manager said. “She gives great customer service, people actually queue for her register.” When she’s not on the till, Palmer strolls through the aisles and fills home delivery orders.

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The Drinks Association | December 2018

Women in Drinks celebrates the power of “paying it forward” Mentees and mentors from the 2017 and 2018 Women in Drinks Mentoring Program, as well as recent alumni from Coca-Cola Amatil’s David Gonski Women in Leadership program, joined together last month for a festive gathering in the new Amatil bar, The Exchange. Women in Drinks councillor Sally Byrne (below) gave an inspiring speech, recalling a moment four years ago that fundamentally changed her. She attended a lunch with 12 women from organisations such as Qantas, Microsoft and McDonalds. Layne Beachley hosted the event and kicked it off by asking everyone around the table to reveal what they had done in the workplace to support women around them. “I froze and started sweating as I desperately tried to think of something I could contribute,” Byrne

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recalled. “What was particularly alarming was that I could think of many examples of women and men who’d helped me out, yet I had given nothing back. “It was a truly pivotal moment for me and I left that lunch with an ambition beyond just my own career. I’m now driven to contribute in any way I can to help those around me and pay it forward.” Byrne has since played a major role in Women in Drinks and been a mentor. She also introduced a school holiday program for the children of staff at Amatil. Additionally, Byrne said “I’m now ‘woke’ to those around me and driven to contribute in any way I can, both informally and formally.” She added that another personal milestone was Amatil’s MD of Alcohol & Coffee, Shane

The Drinks Association | December 2018

Richardson, “paying it forward” for her and requesting that she become an Alternate Director on The Drinks Association board. “Suddenly I was in the company of these - to me - hidden figures of our industry that often as a female in marketing one doesn’t cross paths with,” she said. “It gave me many more opportunities to play my part in contributing back to the industry.” Byrne concluded by saying: “So, as you head home tonight, ask yourselves what you are doing to support men and women around you.”

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The Drinks Association | December 2018

Aussie first: Woolworths introduces parental leave super contributions Woolworths Group has become the first Australian retailer to introduce superannuation contributions for 12 months of parental leave. The move - part of a revamped parental leave policy - is designed to help close the superannuation gender gap, which the Association of Superannuation Funds of Australia estimates to be around 46%. More than half of the group’s team members are female across Woolworths, Big W, Dan Murphy’s, BWS, Cellarmasters, and Langtons. Woolworths Group Chief People Officer, Caryn Katsikogianis said: “Almost 5,000 of our team members take parental leave every year and we don’t believe they should be disadvantaged in retirement for doing so. “We know Australian women are retiring with a lot less super than men. As one of the country’s largest private employers we want to play our part in closing the gap.

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“We hope it’ll help create an even more inclusive workplace at Woolworths, where all team members can enjoy the same rewards, resources and opportunities, regardless of gender.” Rest Chief Executive Officer Vicki Doyle, said: “Rest has been a long-term advocate of measures that ensure women have an equal opportunity to achieve financial security in retirement. “We welcome Woolworths’ announcement. We know from Rest research into the impact of career breaks on superannuation, that women who take a career break are predicted to retire with an average superannuation balance of $283,000 less than their male counterparts. We believe this important measure will help improve the retirement outcomes for thousands of women.” SDA National Assistant Secretary, Julia Fox, said: “SDA, the union for retail workers, welcomes these improvements for Woolworths employees as a

The Drinks Association | December 2018

crucial step towards closing the unfair gender pay gap. “The SDA has long advocated for super payments to be paid on parental leave, both paid and unpaid, because it helps provide a fairer superannuation system for women working at Woolworths who deserve security and dignity in retirement.” The Woolworths Group’s enhanced parental leave

benefits include increased paid parental leave for primary caregivers, a new secondary caregiver offering, a new parental leave support program delivered by Grace Papers, which is designed to empower expectant and working parents to navigate family, career and transition back to work. It also includes personalised coaching offerings and the aforementioned superannuation benefits for team members up to 52 weeks, including unpaid leave.

ALDI unveils domestic violence policy

ALDI has introduced a new Family and Domestic Violence Policy that provides 10 days of paid leave annually for full and part-time employees.

Following a review of leave policies, ALDI decided to extend support to employees experiencing domestic violence beyond the five days of unpaid leave set down by the Fair Work Commission in March this year. ALDI noted in a post that it “stands opposed to domestic violence in all of its forms and we acknowledge that as an employer we have a responsibility to help drive change”. “We want to ensure that any ALDI employee who may be experiencing domestic violence has our full support,” the company noted. The recently introduced ALDI Family and Domestic Violence Policy outlines a number of measures designed to offer practical assistance to any employee in need. These include: >> 10 days of paid Family and Domestic Violence Leave annually for full-time and part-time employees (in addition to annual leave, sick/personal leave and compassionate leave entitlements). Casual employees may take 10 days of unpaid leave. >> A one-off payment of $250 for incidental expenses associated with Family and Domestic Violence.

>> Assistance in accessing various support services, including access to our specially trained Family and Domestic Violence Supporters. >> Assistance in changing work location if requested and where possible. >> Access to other leave entitlements such as annual leave, personal/carers’ leave, long service leave, other accrued time or leave without pay in accordance with policies relating to these types of leave in order to attend to matters arising from Family and Domestic Violence. “We recognise that family and domestic violence affects thousands of Australian families, including some of our own employees. Our new policy has been introduced to ensure that our valued workforce has easy access to support in situations where they are impacted by family and domestic violence. Our goal is to provide a supportive workplace that promotes respect and the prevention of all forms of violence,” said Viktor Jakupec, Managing Director at ALDI Australia.

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The Drinks Association | December 2018

How The Drinks Association keeps you informed Here’s a handy guide to the ways The Drinks Association spreads the word about great achievements and initiatives in our industry. The Drinks Association’s mission is to connect, inform and strengthen the drinks industry. We aim to keep you up to date with all the latest drinks news and developments, both in Australia and overseas.

We have a LinkedIn company page and three groups: the drinks association, drinks trade and Women in drinks.

Take a look at the many ways we keep you in touch. Connect with us on social media Get your news even faster by following us on social media. You can follow us on Instagram at the drinks association, where we have more than 1000 followers. We have a monthly newsletter - drinks news We have more than 4000 followers on our three Facebook pages: drinks trade, the drinks association and Women in drinks.

We have almost 3000 followers on Twitter at drinks trade, the drinks association and Women in drinks.

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Click here to become a subscriber.

The Drinks Association | December 2018

Visit our websites We feature the latest news updates at, diversity&inclusion@drinks. and drinks bulletin also sends out weekly newsletters that round-up the top stories. Click here to subscibe. Our websites reach almost 40,000 unique users every month, with almost 1 million page impressions. How you can feature in our digital and print publications Email our Social Media & Communications manager Alana House on and Drinks Trade’s executive editor Melissa Parker on We have a bi-monthly magazine - drinks trade

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The Drinks Association | December 2018

3 easy ways to learn more about The Drinks Association’s services The Drinks Association has created a series of videos and infographics highlighting how we can help you. The Drinks Association Learn more about the drinks association and the services it offers. Click here to view the infographic.

Drinks Bulletin Keep your finger on the pulse of the whole industry with our weekly drinks bulletin. Click here to view the infographic.

Drinks Trade Want to know what drinks trade magazine can do for you and your business? Click here to view the infographic.

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The Drinks Association | December 2018

What our Associate Members can do for you ... A guide to the services provided by The Drinks Association’s Associate Members. AMA AMA Commercial Collections is an Australian owned and operated enterprise that has served credit managers since 1977. It provides a full range of services and products including debt recovery, trade bureaus, credit consulting, credit insurance and information services. Click here to learn more. BevChain BevChain provides national tailored supply chain solutions for the beverage industry across Australia with ‘best-in-class’ warehouse and distribution services. Click here to learn more. Fix Corp Fix offers tailored solutions for system management, processes and efficiencies, category management, promotional program management, marketing programs & collateral management, retail support and merchandising, space planning, pricing, audit program management, data collection and analysis and reporting, product advice and product to market advice. Click here to learn more. Hip Media Hip Media is a specialist, mid-sized publisher dedicated to meeting your marketing and corporative objectives. Hip creates publications that communicate with customers, members or stakeholders in an informative, entertaining and inspirational voice; specialising in print and digital content in the B2C and B2B sectors. Click here to learn more. IRI IRI has the world’s largest set of consumer, purchase, media, social and mobile data, igniting growth for clients in the FMCG, retail and health sector. Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring media strategies, or guiding you through new product or market planning, IRI helps grow your business. Click here to learn more. Kegstar Kegstar is an asset pooling business specialising in stainless steel kegs used to transport beverages. It collects empty kegs from venues and then redeploys them to other customers in the pool. Each keg is uniquely identified and tracked as it moves through the supply chain. Click here to learn more.

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The Drinks Association | December 2018

Mondo Search Mondo Search provides executive search and recruitment services across a range of industries in Australia, including direct selling, digital/ direct marketing, drinks, FMCG, franchising/retail and hospitality. Mondo offers tailored recruitment services through its Sydney and Melbourne consultancies, and has national and international affiliates through The Worldwide Recruiting Network. Click here to learn more. tic technologies tic technologies provides custom internet and CMS solutions. tic’s team is available at all times, providing ongoing complimentary support. Its powerful, yet easy to use CMS can be extended to multiple, independent web sites. When you need quality web technology, strategic marketing and support; think tic technologies. Click here to learn more. BARSCAN BARSCAN delivers insights into the on-premise liquor trade. BARSCAN for Venues takes the hassle out of retrieving data from your POS, delivering a simple way to understand and analyse sales, margins and profit performance. BARSCAN delivers insights into trends, trading dynamics, occasion dynamics and promotions in the on-premise liquor trade. Click here to learn more. Ebiquity Ebiquity is a leading independent media and marketing analytics specialist. It monitors advertising across all main channels – TV, Radio, Digital, Outdoor, Press – to provide you the required visibility to react to competitor activity, and give you greater confidence to develop successful communication strategies. We help you to understand who is advertising, where they are advertising, what they are saying, and how much they are spending. Click here to learn more. JEM Computer Systems JEM provides Information Communication Technology (ICT) management and support for small to medium organisations. It offers 24-hour, 7-day-a-week remote support, ICT Project Management, software auditing and licensing compliance, regular system health reporting and proactive monitoring, disaster recovery planning and data back-up services, domain and DNS management, system integration, service and virtualisation, and hardware. Click here to learn more.

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The Drinks Association | December 2018

Mainfreight As a global supply chain business with over 240 branches around the world, Mainfreight offers sophisticated logistics solutions in and out of the most dynamic economies. The company also offers specialised warehousing and distribution solutions. Click here to learn more. NCI Established in 1985 as a specialist trade credit insurance broker, NCI has grown to become the leading trade credit insurance broker throughout Australia, New Zealand and Asia. NCI focusses on protecting its client’s profitability - while credit insurance is the ultimate safeguard against bad debts, better business practices in trade credit management can also help to improve profitability on a day to day basis. Click here to learn more. Merch & Effect

Merch & Effect has a proven integrated approach to the management of merchandise-based projects and campaigns providing full-circle project management, including market research; product conceptualisation, creative development & production; warehousing & logistics: quality control; assembly & packaging; and international shipping & delivery. Click here to learn more.

Touchstone Executive Search Touchstone has been helping clients secure the best senior executive talent since 2003. The company advises major Australian and multinational companies on senior appointments across the Asia Pacific region. Through research and global network relationships Touchstone builds deep industry background and behavioural knowledge, which allows it to deliver high caliber shortlists quickly and efficiently. Click here to learn more. SKUVantage Specialising in helping clients drive sales, reduce costs and save time with a collaborative one-stop-shop approach to digital content management, SKUVantage brings a wealth of possibilities to member companies. The business already has a strong relationship with the drinks association through its digital content repository service Click here to learn more.

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The Drinks Association | December 2018

Manildra Group This world-class distillery produces grain neutral spirits for a range of craft and big brand beverages – including vodka, gin, blended whiskies, liquor and read-to-drink packaged alcohol. Click here to learn more NextGen NextGen Group is is a shopper insight and strategy consultancy that helps brand owners build their brands with and through retailers. It specialises in helpling clients generate breakthrough shopper insights and turning those insights into POP solutions in store. Click here to learn more Corporate Diversity Pathways Corporate Diversity Pathways is a management consulting firm specialising in corporate organisations’ Diversity & Inclusion needs. CDP has a shared vision to leverage female talent for diversity, equality, inclusion and peak performance through methods such as executive leadership programs and career placements for Women. Click here to learn more Powerforce Powerforce is part of the Blueprint Group, which works with retailers and manufacturers to help unlock value for them through its integrated range of data, sales and marketing solutions. Powerforce and Blueprint’s CCS offer a full range of sales and marketing solutions through brand names such as Extravert, Retail Facts! and Auserep; and Retail Insight. Click here to learn more Do you know a company that would make a great Associate Member of The Drinks Association? Alison Herring, our Member Liaison, would love to hear from them. Here email address is or call (02) 9415 1199

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The Drinks Association | December 2018

Meeting with our members It’s always great to get out and talk to members and get their feedback on The Drinks Association’s services. Last month, Client Engagement Manager Alison Herring and General Manager Rachel Wormald visited Asahi and Coca-Cola Amatil. Alison and Rachel headed to Melbourne to meet with Asahi in the company’s Melbourne office. Approximately 20 team members attended the presenation, with a lot of discussion around retail banners database. Rachel gave an overview of what initiatives The Drinks Association are working on, while Asahi team members shared their ideas. The pair also visited the newly renovated offices of Coca-Cola Amatil at North Sydney and presented to approximately 10 team members. Several attendees had been part of The Drinks Association’s Women in Drinks Mentoring Program and spoke highly of the experience. There was a quick demonstration of how to get access to the Members area of the website for those who did not have a login. Alison and Rachel are keen to touch base with member companies in the new year. If you’d like members of your team to be updated on The Drinks Association services and how to use them, please contact Alison on alisonh@drinks. or on (02) 9415 1199.

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The Drinks Association | December 2018

Meet our valued Corporate Partners

It’s been another amazing year for The Drinks Association in 2018 and we couldn’t do it without our valued Corporate Partners. Our corporate partnerships aim to further our common goal of building stronger, more progressive, competitive and valued services to the drinks industry. It was great to have our Corporate Partners on the journey with us this year and we can’t wait to work with them again in 2019. If you’d like to become a Corporate Partner of The Drinks Association or know a company that would be a great match for us, contact Rachel Wormald on Here’s a guide to our current Corporate Partners:

Advantage Australia Advantage is one of the leading business-to-business market research companies operating worldwide. They help clients create more rewarding business relationships through benchmarking. Shopper Intelligence is a quantitative measurement research program based on shopper interviews, covering all major categories and retailers in one benchmarking process. The team at Real World Marketing are consumer, shopper and category experts. Aon Aon is the global leader in human resource consulting and outsourcing solutions. Their services focus in helping organisations mitigate risk in their workforce and realise the untapped potential of their employees. They also help individuals maximise their wealth to enable people to live the life they want. The Aon Hewitt team of experts partner with your organisation to develop and deliver people strategies that achieve positive business outcomes.

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The Drinks Association | December 2018

BevChain BevChain provides national tailored supply chain solutions for the alcoholic beverage industry across Australia with ‘best-in-class’ warehouse and distribution services. Nielsen Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. StayinFront Group StayinFront is a complete consumer goods CRM solution for the liquor and beverage industry providing an automated solution for field forces on iPads, iPhones, Android devices and Windows laptops and tablets. Supporting account selling, retail execution and direct store delivery activities it is a robust and highly-proven system that has been deployed by leading beverage and consumer goods companies worldwide to meet the challenging needs of the rapidly changing industry. The Drinks Industry Show The Drinks Industry Show showcases the best in wine, beer and spirits from across the globe. The annual event reconnects producers and distributors of alcoholic beverages with buyers from all industry verticals, providing access to a wide range of decision makers responsible for the procurement of alcohol. Industry buyers are able to sample, compare and order products, meet new colleagues and reconnect with existing ones.

GS1 GS1 is a neutral, not-for-profit organisation that develops and maintains the most widely used global standards for efficient business communication. It is best known for the barcode, named by the BBC as one of “the 50 things that made the world economy”. GS1 standards and services improve supply chain efficiency, traceability and food safety across physical and digital channels in the food and beverage sector.

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Drinks News December 2018  

Drinks companies fight for Champagne market share, preparing for a product recall, the employee benefits that really resonate, tickets on s...

Drinks News December 2018  

Drinks companies fight for Champagne market share, preparing for a product recall, the employee benefits that really resonate, tickets on s...