drinks news issue 29 September 2016

the drinks association | September 2016

A historic day for the drinks association

the drinks association Board and Women in drinks Board came together for the first time on August 9 to discuss strategy.

The day kicked off with the Women in drinks board meeting in the Brewongle Trust Suite at the SCG. Board members in attendance were Michelle Phipps, from Brown-Forman Australia; Nicole Stanners, from Campari Australia; Sally Byrne from CocaCola Amatil; Elizabeth Greene, from Diageo; Jennifer Collins, from Pernod-Richard; and Angela Burgum, from Treasury Wine Estates. They were joined by the drinks association’s Member Liaison Kathy Sloan and Communications Manager Alana House.

After discussing goals for Women in drinks and the drinks diversity initiative, the board joined the drinks association board meeting. Jennifer Collins addressed the drinks association board and explained the Women in drinks journey from its establishment in 2014 and explained why it’s so vital.

She noted that while 27% of executives in Australia are women,

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ll the latest drinks data on cider, spirits, wine and RTD on page 12.

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that number drops to 2% in the drinks industry. Meanwhile, only 22% of senior management are women, compared to the Australian average of 33%.

“Companies with women in board/senior leadership out perform companies that don’t by up to 56%,” she said.

The objectives of Women in drinks are to raise awareness and commitment of leaders and influencers in the drinks industry on benefits, enablers and barriers to diversity in their workplace; help women grow their careers in the drinks industry; and inspire women to join and stay in the drinks industry.

Among the initiatives planned are to work closely with the HRD forum, launch a mentoring program in 2017, develop education programs and showcase role models in our industry.

“We need you to give us feedback and let us know what your needs are,” Jennifer said. “Also, support WID and our programs.”

ichard Sauerman, The Brand Guy, to speak at Network Breakfast, page 21.

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ake a splash at The Drinks Industry Show. See page 24 for more details.

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the drinks association | September 2016

Australian drinks Awards 2016 theme revealed!

the drinks association is excited to reveal the theme for the 2016 Australian drinks Awards is ‘black and white’ with a touch of old-world Hollywood.

party created by our Award Partner StayinFront.

The theme is “speakeasy.” Think Prohibition, Gatsby, flappers, jazz, champagne and highballs.

Festivities for the drinks industry’s night of nights will kick off in the Island Bar on Level 1 at the SCG, with a pre-awards party hosted by Event Partner Veritas Events.

“The Roaring 20s were a time of incredible social change, the birth of mass culture and decadent dancing,” the drinks association CEO Sandra Przibilla notes.

When it’s time for the Awards ceremony, guests will move up to Level 2 for the official proceedings and a glamorous dinner prepared by Corporate Partners SCG Events and Delaware North.

“We couldn’t think of a more appropriate way to conclude our vibrant night of nights.”

When the Awards end, the fun will continue with an after-

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We look forward to celebrating with you on September 7 during an evening that promises to be even more sparkling and glamorous than last year!

the drinks association | September 2016

Give ‘em’ the ol’ razzle dazzle Veritas Events reveals its exciting plans for the pre-Australian drinks Awards event Fasten your seatbelts ADA stalwarts! Veritas Events promise (on bended knee if you don’t mind!), you will be ‘razzled and dazzled’ at this year’s Australian drinks Award’s opening party.

“The pre-dinner event will be a memorable experience and the Veritas Events team are pushing the creativity envelope right to the limit on this one!” said ADA Event Director, Liz Sullivan of Veritas Events. “I’m thrilled with our plans for the evening – we’ll raise the roof and a glass or two in celebration of the iconic brands that make the drinks industry so dynamic.”

“We’re going to WOW the guests every step of the way,” added Sandra Przibilla, CEO of The drinks Association. “When it’s time to move on up to level 2 for the Awards Ceremony – just look out!”

So fasten your seat belts and be on your marks for September 7 for an evening crammed with everything that’s best about our wonderful industry!

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the drinks association | September 2016

Welcome to our Corporate Partner BevChain

The Australian drinks Awards 2016 wouldn’t be possible without the support of corporate partners such as BevChain.

We’re eagerly counting down the days until the Australian drinks Awards 2016 on September 7.

It’s a night that wouldn’t be possible without the support of corporate partners such as BevChain.

BevChain’s ‘industry solution’ enables businesses in the beverage industry to tap into a single dedicated industry supply chain network and benefit from combining distribution know-how and resources to optimise efficiencies and costs.

CEO Kylie Fraser explains: “Combining producers products in our network means fewer resources are required to warehouse and transport beverages to market and this generates significant savings and benefits to customers. Beer, wine and spirits are valuable and highly regulated products,

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so BevChain also provides the security and tax and customs licences to meet producers’ requirements.”

As BevChain has grown over the last 10 years, it’s been fortunate enough to work with customers of all shapes and sizes.

The company services in excess of 25,000 delivery points every week and handles over 2.5 billion beverage serving units every year.

BevChain is able to provide customers with a dedicated fleet operating in a closed network, providing 100% control of the supply chain.

“We look forward to celebrating the achievements of the Australian drinks industry with BevChain at the SCG on September 7,” said the drinks association CEO Sandra Przibilla.

For more information, visit www.bevchain.com.au

the drinks association | September 2016

drinks central introduces drinks vacancies We hope you’re enjoying the drinks association’s new-look drinks central website. One of the additional services we are now providing to our members is “drinks vacancies”.

This service has been developed to assist companies during the recruitment process and alert the drinks industry to new openings.

Posting of vacancies on the website is free of charge with the ability to link to seek.com or any URL of your choosing.

Please consider posting your future vacancies on the drinks central website. Click here to take a look at all the latest drinks vacancies listings.

BevChain awarded Taylors Wines contract in NSW & QLD BevChain has proudly announced that Taylors Wines will be joining ‘the BevChain Family’ on September 9.

Taylors Wine decided that BevChain’s overall capability and extensive network were a great match for their growth strategy.

BevChain offers an extensive service to the drinks industry that takes brands from the production line - both here and overseas to more than 25,000 delivery points around the country.

“It is an exciting time for us here at BevChain. We are just about to celebrate our 10th birthday, and with Taylors joining us in September, this is the icing on the cake,” said Adam King, GM Business Development at BevChain.

“Taylors’ focus on innovation and service are hallmarks that we identify strongly with. BevChain looks forward to a long and prosperous partnership with the Taylors Wine team”.

Mitchell Taylor, managing director of Taylors Wines added: “We’re excited to be working with BevChain to support our future growth plans in NSW and QLD. They are leaders in their field, with world class logistics expertise that will help us achieve our distribution and expansion goals. We couldn’t ask for a more capable and reliable partner to take us on this path.”

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the drinks association | September 2016

A drink with ... Jackson Richter the drinks association has spent the past four years supporting the CAPA International Exchange program, an exciting internship initiative that gives students from global universities the opportunity to live and work in Australia.

definitely a good thing. My schedule revolved around a system of technical based skills like computing and statistics in the morning then a more conceptual and creative project in the afternoon.

Our latest intern, Jackson Richter, took time out from his psychology major with minors in business, statistics, and sociology in New York to help us with our databases.

Every morning I would go on to the databases to collect information, and follow up by modifying or creating liquor license entries. In the afternoons I was involved in engaging and attempting to figure out the best solution to use data services and provide the most applicable use of these services in the form of infographics for the association. By using infographics such as pie charts, tables, and graphs, we can better provide a service that helps users understand data and reports in a more attractive and simple manner. Overall, I feel as though I made a solid contribution during the time I spent at the drinks association.

Here, Jackson reveals how he enjoyed the experience.

Were you excited to find out you’d be working at the drinks association?

It’s one thing to spend your vacation in another country and it’s another to be studying and working. I really felt as though this was something that would forever change me for the better. Not to mention that I was travelling on my own without knowing a single person on the CAPA Internship Program.

I was extremely excited to start my internship at the drinks association. I believe was a great fit for me given that I am a psychology major with minors in business, statistics, and sociology. Also, coming from a family that prided themselves in alcoholic distilled beverages, (the Bronfman family) this led me to conclude that this couldn’t have been a more perfect match. Through the family’s company, called Seagram, they were able to become one of Canada’s largest distillers of alcoholic beverages in the world. By enhancing my previous knowledge of alcoholic beverages to the drinks association I felt as though I could help in a range of areas. I also hoped to learn as much as possible, which included differences in office culture and customs of the Australian workplace. The association strives to be the preeminent supplier of services to the Australian drinks industry and I was thrilled to become a part of it.

What was your contribution to the association?

I first want to say that my internship at the association has kept me more than interactive and busy – which was

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Did you enjoy working at the drinks association?

I can confidently say that I have truly enjoyed and learned so much from my time abroad. The association’s work environment has much contributed to that. Because of their tight and close knit group they ultimately made me feel as though I could come to any of them for any questions or concerns. The work atmosphere was something special. Everyone on the team had an amazing work ethic which, in turn, resulted in commitment to individual obligations. Yet, everyone still managed to find time in their day to socialise and make work fun. I found this to be very important in the concept of a work/life balance. I will miss the culture of Australia and all of its amazing features. I will also miss the association and will strive to stay in contact with all its members! I am forever grateful for this adventure and valuable experience!

Did you get the chance to see much of Australia while you were here?

Outside of work and class I had the wonderful opportunity to experience Australia – and not to mention New Zealand.

Here are a series of photographs of my adventures ...

the drinks association | September 2016

Top row: Enjoying the cliffs and beaches of Sydney; visiting The Three Sisters in the Blue Mountains. Middle row: Taking in the view at The Blue Mountains; the waterfalls at the Doubtful Sound in New Zealand.

Bottom row: Bungy Jumping at Nevis Bungy Queenstown; skiing at Cardrona in New Zealand.

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the drinks association | September 2016

Endeavour Drinks MD Martin Smith’s advice Martin Smith, Managing Director at Endeavour Drinks Group, spoke at the drinks association’s Network Breakfast earlier this month.

Smith, who started working for Woolworths at the age of 18, talked about some of the improvements Endeavour Drinks Group - formerly Woolworths Liquor Group - has been making to its banners and offered advice to other retailers.

Endeavour Drinks Group represents 1,487 stores nationally and internationally, making it the third largest liquor retailer in the world.

Many know the group for its Dan Murphy’s business, which continues to lead with its “lowest liquor price guarantee” proposition.

there are so many products out there,” Smith said. “Generally, if you give a customer good advice, they’ll buy your product, so as a retailer, it’s our job to make sure that we match the customer with the right products through the advice we give them. That’s critical.”

and David Jones, with products like socks, books and aftershave….or a great bottle of whisky!”

Smith said that up until making the decision to expand the spirits “The thing that stands out for me selection at Dan Murphy’s , the most within the Dan Murphy’s business, expensive bottle of whisky that the is the importance of trust with the According to Smith, the value business had ever sold had been customer,” Smith said. “I’ve always proposition retailers offer today is also $150 – a price point that many of its been a great believer that when crucial to not only driving business, but customers thought was quite high. But you’re in the retail business, you’re also a category. when Dan Murphy’s expanded and in a relationship with your customer, introduced a $2000 bottle of whisky, and like any relationship, it’s built on “A few years ago in the Dan Murphy’s its customers’ perception of value trust, and if you betray that trust, the business, we were established as a changed, and the $150 bottle was customer will leave you.” good wine business, but we weren’t from then on considered good value. established as a good spirits business, Smith explained that one of the ways so we decided to expand and explore “If you want to drive your business to build trust is through advice. Smith that side and introduce a much and a category, you can’t drive it by said that customers shopping in a larger range. We also wanted to take introducing cheaper products; you liquor store will always seek help and advantage of the gifting and collecting have to introduce more premium recommendations. part of whisky, because we wanted to products in order to give customers an capitalise on occasions like Father’s idea of what value is,” he said.

“No matter how much a customer Day. On that day, liquor stores are no Smith said that today’s consumers knows about wine, beer or spirits, they longer only competing with each other, now also value time. While many will always look for advice, because but also with Bunnings, Kmart, Myers are looking for the right price, Smith

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the drinks association | September 2016

to retailers said that consumers are also looking for a retailer that will make their experience easier.

“The value exchange that the customer is looking for is freedom. I don’t mean freedom from a political sense, but freedom in the sense of giving time back to the customer.”

Over the last five years, Endeavour Drinks Group has been working on an improved delivery service, which Smith believes will better the value proposition of its liquor retail banners.

The rise of businesses like Jimmy Brings, which offers alcohol delivery within 30 minutes, has put pressure on retailers like Dan Murphy’s to reduce their own delivery time. The new delivery service will offer next day delivery and guaranteed delivery at the time agreed with the customer.

“This should be another reason why a customer chooses one of the banners within Endeavour Drinks Group, because not only do we offer the right price and value, but we are also making customers’ lives a lot easier.”

Other interesting take-outs: >> Father’s Day is biggest weekend of the year for Dan Murphys other than Christmas. >> “Premium red wine goes through the roof on Father’s Day.” >> When Martin worked at Woolworths first liquor store in Western Australia it “pretty much only sold Swan lager!”

Top row: Casama’s Glenn Evans, John Lawson and Angie Sullivan; Melanie Hammer, David Patterson and Karena Stathopoulos from The Drinks Industry Show. Middle Row: Endeavour’s Andrew Wilsmore, drinks association chairman Ralph Dunning and William Grant & Sons’ Derek Cutting; the Bluestar crew - Guy Watson, Natalie Taylor and Tim Lokyer. Bottom row: Sandra Przibilla and the ABA’s Fergus Taylor; Nicole Stanners revealed the WID strategy for the coming year at the breakfast.

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the drinks association | September 2016

Women in drinks board meets to discuss diversity The focus of the latest Women in drinks board meeting was to discuss its mission, vision and strategy for the next 12 months.

The Board met in the Brewongle Trust Suite at the SCG on August 9. In attendance were Michelle Phipps, from Brown-Forman Australia; Nicole Stanners, from Campari Australia; Sally Byrne from Coca-Cola Amatil; Elizabeth Greene, from Diageo; Jennifer Collins, from Pernod-Richard; and Angela Burgum, from Treasury Wine Estates. They were joined by the drinks association’s Member Liaison Kathy Sloan and Communications Manager Alana House.

(In a small world moment, Elizabeth realised Alana was a guest at her wedding many years ago!)

After discussing goals for Women in drinks and the drinks diversity initiative, the WID board joined the drinks association board meeting. Jennifer Collins addressed the drinks association board and explained the Women in drinks journey from its establishment in 2014 and explained why it’s so vital to the Australian drinks industry.

Bottom left (from left): Michelle Phipps, from Brown-Forman Australia; Nicole Stanners, from Campari Australia; Sally Byrne from Coca-Cola Amatil; Elizabeth Greene, from Diageo; Jennifer Collins, from PernodRichard; and Angela Burgum, from Treasury Wine Estates. Top right: WID board Chair Sandra Przibilla discusses strategy with the board members. Bottom right: the view from the Brewongle Trust Suite.

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the drinks association | September 2016

the drinks association’s Alana House to speak at breast care fundraiser Communications manager Alana House will be guest speaker at the 10th Annual Breast Care Fundraiser Breakfast at Wests New Lambton on October 13.

The event has raised more than $170,000 to support the education and training of Hunter Valley breast care nurses.

Alana will discuss her personal and professional journey over the past 10 years, including her time as editor of Woman’s Day magazine, which has made her realise how much we sweat the small stuff when other courageous individuals battle so much.

Tickets to the breakfast are $70 a seat. Click here for bookings.

How to choose the perfect promotional item Thinking about creating a promotional product for your brand?

Blue Star Promote suggests looking at your target audience and asking yourself these four questions: 1. Who will be receiving the product?

2. What do they want?

onto it. But it also needs to look good - aesthetics play a big part in how we perceive value and quality and leads people to think more highly of your business or brand’s image.

That doesn’t mean the promotional product has to be expensive.

Things like pens, clothing, drink bottles and travel mugs look fantastic when your promotional message is suited to that item.

4. How can I utilise this information to give them a product they will want to keep and use again?

A recent survey found that 80% of Sydneysiders will hold onto a promotional item because it is useful, with functional items such as umbrellas being kept for up to 14 months, mobile power banks kept for up to 12 months, USBs kept for up to 8 months, and outerwear and drinkwear kept for up to nine months.

According to Blue Star, a great promotional product can be the key to increasing your brand awareness. Choosing the right one means your logo is seen by many and used many times over.

Giving a useful or functional item gives people a reason to hold

Blue Star recommends catering for your intended audience or receiver and making sure the item is relevant to them. To find out more about which promotional products will suit your campaign click here.

3. What would be useful to them, or visually appealing to them?

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the drinks association | September 2016

Below is an excerpt from our July monthly report; to access more information like this, contact us on 02 9415 1199.

SPIRITS

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the drinks association | September 2016

Below is an excerpt from our July monthly report; to access more information like this, contact us on 02 9415 1199.

RTD

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the drinks association | September 2016

WINE

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CIDER

the drinks association | September 2016

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the drinks association | September 2016

Need information on liquor licences and banners fast? the drinks association can help. Providing access to the only centralised national liquor licence database in Australia, you’ll never miss out on all the latest licensing and banner group news.

Active liquor licences as at July 2016

Top 10 banner groups percentage share of outlets Australian liquor retail market - July 2016

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the drinks association | September 2016

Women in drinks network event This event is an opportunity to engage formally with the Women in drinks initiative and network with your industry peers.

It’s open to everyone in our industry who supports diversity. The WID Board will address the room and detail the mission, vision and strategy for the group and share information on its education platform.

Only 100 tickets will be made available for the event. Book now to avoid missing out on being part of this important initiative for the drinks industry.

BOOK NOW! Date: November 7, 2016 Time: 3pm to 6pm Venue: Luna Park Sydney, Palais Room Parking: 389 car spaces available from 7am-3am at $32 (4-24 hours) or pre-booked from $23 Cost: $110 (including GST) Click here to book

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the drinks association | September 2016

Celebrating at the WCA KPMG 2016 Sydney the drinks association was thrilled to have a table at the annual Wine Communicators of Australia’s Sydney Royal Wine Show Trophy Winners lunch.

Held at the Four Seasons Hotel in Sydney, it offered guests the chance to sample all the wines that won trophys at the Sydney Royal Wine Show, pairing them with Champion and Gold Medallist produce from Sydney Royal Fine Food and Cheese & Dairy Produce Shows.

It was a delicious afternoon!

We were particularly thrilled to sip the winner of the drinks association Perennial Trophy for Best Shiraz - Chalkers Crossing CC2 Shiraz (2014) - it was divine!

Brokenwood’s Iain Riggs was announced as 2016 WCA Legend of the Vine and gave a rousing speech.

From top left: The lunch kicked off with Best Wine of Show, 2007 Arras Grand Vintage; Lyndey Milan and Rob Hirst; Entree was Piallago Estate cold-smoked salmon, poached prawns, celeriac remoulade, capers and dill, matched with Brokenwood Wines ILR Reserve Semillon; drinks member liaison Kathy Sloan with David Paterson from ETF; Rachael Finnemore from AON Hewitt with Brooke Down from StayinFront; Milly Hill grass fed braised lamb shank was served with 2015 Bleasdale Vineyards GSM.

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And Rob Hirst paid tribute to Lyndey Milan, on her retirement as Chair of the Sydney Royal Wine Show Committee after six years, saying: “Forget Hilary – we have our own dynamic Agent of Change – and her time is here also -Lyndey is a formidable force of nature - she has achieved so many positive

the drinks association | September 2016

Royal Wine Show Trophy Winners Lunch outcomes over the years and we are delighted she has no intention of riding off into the sunset as perhaps never before has fine food and wine in our great country had so much to offer Australia and the world’s consumers - just needing a champion to connect the dots and help drive the agenda to make it happen!

“Lyndey – wearing both my WCA hat and my Sydney Wine Show hat – huge congrats and thanks so much for all you have achieved so far.”

We also got to try these wonderful wines ...

The Dogulas Lamb Perpetual Trophy for Best Riesling Jacob’s Creek Wines Reserve Barossa Riesling (2015) The McCarthy Perpetual Tropy for Best Sauvignon Blanc Robert Oatley Vineyards Signature Series Margaret River Sauvignon Blanc (2016) The David Clarke Memorial Trophy for Best Semillon Brokenwood Wines ILR Reserve Semillon (2009) The Arthur Kelman Perpetual

From top left: the drinks association’s Alana House, Sandra Przibilla, Hope McMurdy and Kathy Sloan; drinks general manager Hope with Clarence Dent from StayinFront; drinks CEO Sandra with Angus Barnes and his Jacob’s Creek Wines Reserve Barossa Riesling, trophy winner for Best Riesling; Sandra was thrilled with Chalkers Crossing CC2 Shiraz, which won the drinks association Perennial Trophy for Best Shiraz, Chalkers Crossing CC2 Shiraz; chocolates and gorgeous glass of NV Morris Wines Old Premium Rare Liqueur Topaque.

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the drinks association | September 2016

Trophy for Best Pinot Gris/ Pinot Grigio Hahndorf Hill Winery Pinot Grigio (2015) The AP John Coopers Perennial Trophy for Best Chardonnay Evans & Tate Redbrook Chardonnay (2013) The Bert Bear Memorial Perpetual Trophy for Best Other White Varietal Tahbilk Winery 1927 Vines Marsanne (2010) The Hanaminno Perpetual Trophy for Best Sweet Wine De Bortoli Wines Noble One Semillon (2013) The Dan Murphy’s Perennial Trophy for Best Value White De Iuliis Wines Semillon (2016) the drinks association Perennial Trophy for Best Shiraz Chalkers Crossing CC2 Shiraz (2014) The Wine Communicators of Australia Perpetual Trophy Best Other Red Varietal Bleasdale Vineyards Second Innings Malbec (2014) Clockwise from top left: Mitchell Taylor from Taylors Wines gives Rob Hirst his verdict on the Sydney Royal Wine Show Trophy Winners Lunch; Best Other White Varietal went to Tahbilk Winery 1927 Vines Marsanne; the Best Semillon trophy was awarded to The 2009 Brokenwood Wines ILR Reserve Semillon and served with our entree; Brokenwood’s Iain Rigg accepting his 2016 Legend of The Vine award; the cheese course was accompanied by the 2013 De Bortoli Noble One Semillon; Iain Riggs with Trish Redman.

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The Thorp Annual Trophy for Best Sparkling White or Rose House of Arras Grand Vintage (2007)

the drinks association | September 2016

Network breakfast guest speaker: Richard Sauerman After working in the ad industry for 20 years, Richard Sauerman - The Brand Guy - pioneered a new way to use brands and do branding.

Richard believes that brand is a management issue, not a marketing concept, and that everything must be driven by and aligned to your brand - your business strategy, your products and services, your culture and people, your customer service and trade relationships, your marketplace positioning, as well as your communications.

He uses brand to help companies and people create the world they want to succeed in.

Richard’s clients include Vodafone, Macquarie Bank, QBE, CSIRO, Mortgage Choice, Clayton Utz, Charter Hall and PwC.

BOOK NOW! Date: November 8, 2016 Time: 7:15am to 9:30am Venue: Luna Park Sydney Big Top Parking: 389 car spaces available from 7am at $32 (4-24 hours) or pre-booked from $23.

Click here to book

Be quick to book, tickets will sell out.

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the drinks association | September 2016

New drinks central website launches!

the drinks association launched its new-look website at our Network Breakfast. Have you checked it out yet?

In the past 12 months, the drinks association has moved to align its Mission Statement with its objectives. Our four pillars are to “Promote”, “Connect”, “Inform” and “Strengthen” the drinks industry. It’s a philosophy that extends to every part of our business. An important element in that strategy has been to redesign the drinks central website to bring it more into line with the dynamic objectives of the drinks association.

WHAT MAKES THE NEW-LOOK WEBSITE UNIQUE? Among the new features ...

• The new design for drinks central has a more modern design and is more user friendly.

• It offers new elements such as a drinks vacancies section and an in-house generated news service.

• drinks bulletin and drinks news are now available on the homepage • The members homepage has a new layout that makes it easier for members to find services.

Fill out our survey for a chance to win! the drinks association wants to know what you think of the new-look drinks central site. We’re hoping you’ll take a few minutes to fill out our survey.

Click here to start the survey.

We know how busy you are, so to show our appreciation for taking time out of your day, we’re offering a $500 gift voucher from JB Hi-Fi for the best 25 words or less thoughts on the site.

We can’t wait to hear your thoughts!

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the drinks association | September 2016

3 easy ways to learn more about the drinks association’s services the drinks association has created a series of videos and infographics highlighting how we can help you. the drinks association Learn more about the history of the drinks association, how it’s evolved over the years and the services it offers.

Click here to view the video.

drinks bulletin Keep you finger on the pulse of the whole industry with our weekly drinks bulletin.

Click here to view the infographic.

drinks trade Want to know what the drinks trade magazine can do for you and your business?

Click here to view the infographic.

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the drinks association | September 2016

Michelle Phipps: How the HRD Forum can make a difference One of the driving forces behind our new HRD Forum is Michelle Phipps, HR Director, Brown-Forman Australia, New Zealand, Southeast Asia and board member of Women in drinks. Michelle recently shared her insights on how can firms develop HR differently with HRM Asia.

The HRD Forum has been formed for HR directors and other senior practitioners in the industry. It’s designed to provide and share information, education and best HR practices from member companies in the drinks industry.

Michelle noted: “At Brown-Forman, the HR function is as critical a part of business conversations as Marketing, Operations or Finance. These are some of the things we do to make a difference to the way we develop ourselves, and the way we represent ourselves as a business-integrated team.

“Firstly, our strategy to build organisational capability is created by the organisation. We have held strategy sessions using an ideation and strategy format with executive and senior leadership participation.

“This has provided us with valuable insights, such as how we can articulate our culture and leverage it to engage those both within our ranks and those who are yet to work for us. Having cross-function and executive team involvement also guarantees buy-in and shared accountability across the entire organisation.

“Secondly, best-practice sharing with HR teams of non-competing companies helps build relevant and current skills.

Apart from ensuring we connect with our global Brown-Forman HR colleagues, we have often partnered with HR teams of other businesses including multinationals, banks and corporations to network in teams and share ideas.

“We recently held a “best practice day” with the HR team of Yum! Restaurants South Pacific. We have also hosted guest speakers from other industries. The members of the HR team appreciate the connections and we get to compare experiences for some of our own initiatives.

“Thirdly, our framework encompasses building HR within the industry. I’m fortunate enough to be a board member of the drinks association, which has members from many companies across the beer, wine and spirits industry.

“This has allowed me to work with the General Manager of the ADA and put together a HR Directors Forum. It is a complimentary event and seeks to build capability within the industry not just of HR, but of what HR delivers.”

The next drinks association HRD Forum will be held on November 7 at Luna Park, Sydney. Click here for more information.

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the drinks association | September 2016

Change of date: 2016 Drinks Industry Show

After widespread consultation with the drinks industry, major exhibitors and sponsors The Drinks Industry Show has moved from November 2016 to May 2017.

Discussions with the industry made it clear that the original dates were too close to the peak period and May provided a more appropriate time that allowed exhibitors and visitors the time to engage more effectively.

Excited by the large number of exhibitors wanting to participate in The Drinks Industry Show, ETF has taken on board the preference from the exhibitors for the May 2017 period. The exhibition will now take place on May 29 – 30, 2017, at Luna Park, Sydney.

The drinks association and HIP Media are fully supportive of the move and will continue to provide their unqualified support for the show.

Sandra Przibilla, CEO of the drinks association said “We fully support the decision to move The Drinks Industry Show to May 2017 and look forward to continuing our partnership to deliver an event that brings value to everybody involved”.

Six of the 2016 Australian drinks Awards winners will be given complimentary bar space to showcase their products during The Drinks Industry Show in May, 2017.

The Award winners to be featured are Most Loved Brand, Best Innovation, Best Marketing & Promotion, Best Presence in Social Media, Best Sales Achievement and Supplier of the Year.

Promotion of the showcase will include an advertisement in The Drinks Industry Show guide; social media posts for each winner prior to event and a news piece on each winner at www.drinksindustry.com.au. The Drinks Industry Show will also announce each of the winners through the venue PA, encouraging prospective buyers to visit the bar, sample and learn about the range of products.

If you have any questions or would like further information on The Drinks Industry Show please contact David Paterson, Portfolio Director at dpaterson@etf.com.au

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the drinks association | September 2016

Upcoming drinks events WID board meetings October 26, 2016 February 1, 2017 March 21, 2017 May 16, 2017 August 8, 2017 October 25, 2017

Supply chain logistics forum March 15, 2017 August 16, 2017

WID events November 7, 2016: cocktail party March 8, 2017: International Women’s Day lunch

AdWatch workgroup March 17, 2017 August 3, 2017

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Credit forums September 21, 2016 October 19, 2016 November 16, 2016 February 15, 2017 March 15, 2017 April 19, 2017 May 17, 2017 June 15, 2017

drinks board meetings October 26, 2016 March 21, 2017 May 16, 2017 August 8, 2017 October 25, 2017

CFO forums November 11, 2016 March 29, 2017 August 23, 2017 November 11, 2017

Survey workgroup April 19, 2017 October 18, 2017

Executive meetings September 21, 2016 October 26, 2016 November 30, 2016 March 21, 2017 May 16, 2017 August 8, 2017 September 20, 2017 October 25, 2017 November 29, 2017

Network breakfasts November 8, 2016 March 22, 2017 May 17, 2017

HR forums November 7, 2016 March 15, 2017 August 23, 2017 November 7, 2017

drinks Awards September 7, 2016 September 6, 2017