Drinks News October

The Drinks Association | October 2018

PHOTO SPECIAL: 2018 Australian Drinks Awards

The Drinks Association hosted the 2018 Australian Drinks Awards at the Ivy Ballroom in Sydney on September 13. Here are some of our favourite social photos from the night ...

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S1 & Drinks Association form industry standards partnership, page 33.

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BA take a stand on sexist beer marketing, page 15.

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etwork Breakfast: Advantage presents trade engagement results, Page 10.

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The Drinks Association | October 2018

What an amazing night it was at the 2018 Australian Drinks Awards.

More than 400 guests celebrated the achievements and innovations of the Australian drinks industry on Thursday, September 13, at the Ivy Ballroom in Sydney, in a reimagined awards ceremony.

This year, the top 200 brands were automatically entered in the brand awards, which include Fan Favourite; Emerging Brand of the Year and Most Distinctive Brand. All three categories celebrate success in beer, cider, wine, spirits and RTD. And the result was an exciting mix of old and new, well-established and bravely innovative, big and small players.

The Drinks Association also expanded the supplier awards to include Supplier of the Year, the Supply

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The Drinks Association | October 2018

Chain Partnership Award and Most Improved Supplier of the Year.

Plus, a Contribution to Industry category was added, to align with the industry’s focus on diversity, inclusion and social responsibility.

“Congratulations to all the winners,” said The Drinks Association CEO Georgia Lennon. “It was an incredibly proud moment for me to be in the room with so many dynamic and inspiring members of our vibrant industry.”

Here are all the winners: CONTRIBUTION TO INDUSTRY AWARDS >> Corporate Social Responsibility: Pernod Ricard Winemakers (sponsored by Endeavour Drinks Group) >>

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The Drinks Association | October 2018

>> Gender Equity: Diageo (sponsored by AON) >> Inclusive and Diverse Workplace: Lion (sponsored

by Coles Liquor) BRAND AWARDS Award: Emerging Brand of the Year Sponsored by Manildra Group Beer (Domestic): Pirate Life (Carlton & United Breweries) Beer (Imported): Goose Island (Carlton & United Breweries) Cider: 5 Seeds (Lion) RTD (Dark): Canadian Club & Dry (Coca-Cola Amatil & Beam Suntory) RTD (White): Absolut Botanik (Pernod Ricard) Spirits (Dark): Bundaberg Rum (Diageo) Spirits (White): Archie Rose (Swift & Moore) Aperitif/Liqueur: Aperol (Campari)

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The Drinks Association | October 2018

Wine (Red): Pepperjack (Treasury Wine Estates) Wine (White): Squealing Pig (Treasury Wine Estates) Wine (Sparkling): Bay of Fires (Accolade Wines) Award: Most Distinctive Brand of the Year Sponsored by BevChain Beer (Domestic): Young Henrys (Young Henrys) Beer (Imported): Guinness (Lion) Cider: Rekorderlig (Chilli Marketing) RTD (Dark): Jack Daniel’s & Lemonade (BrownForman) RTD (White): Coco Vodka (Think Spirits) Spirits (Dark): The Kraken (Proximo) Spirits (White): Crystal Head (Think Spirits) Aperitif/Liqueur: Pimms (Diageo) Aperitif/Liqueur: Fireball (Southtrade) Wine (Red): d’Arenberg (Inglewood Wines) Wine (White): Oyster Bay (Delegat Australia) Wine (Sparkling): Jansz (Samuel Smith & Son) Award: Fan Favourite of the Year

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The Drinks Association | October 2018

Sponsored by Mainfreight Beer (Domestic): Victoria Bitter (Carlton and United Breweries) Beer (Imported): Corona (Carlton and United Breweries) Cider: Somersby (Asahi Premium Beverages) RTD (Dark): Jim Beam and Cola (Coca-Cola Amatil & Beam Suntory) RTD (White): Vodka Cruiser (Asahi Premium Beverages) Spirits (Dark): Jack Daniel’s (Brown-Forman) Spirits (White): Smirnoff (Diageo) Aperitif/Liqueur: Baileys (Diageo) Wine (Red): Penfolds (Treasury Wine Estates) Wine (White): Jacob’s Creek (Pernod Ricard) Wine (Sparkling): Brown Brothers (Brown Brothers)

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The Drinks Association | October 2018

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The Drinks Association | October 2018

SUPPLIER AWARDS Award: Supply Chain Partnership Sponsored by Kegstar WINNER: Lion Most Improved Supplier Sponsored by Advantage Group WINNER: Diageo Award: Supplier of the Year Sponsored by Advantage Group WINNER: Diageo

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The Drinks Association | October 2018

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The Drinks Association | October 2018

Network Breakfast: “What kind of business partner do you want to be?”

‘Positioning’ refers to the place that a brand occupies in the mind of the customer and how it is distinguished from competitor products.

At The Drinks Association’s upcoming Network Breakfast, John McLoughlin from the Advantage Group will apply the concept of positioning to the business-to-business relationship that suppliers have with retailers.

Taking the latest data from the 2018 Drinks Association Advantage Trade engagement program, McLoughlin will examine why it’s important for a business to understand the key attributes of successful business relationships and the importance of translating this into a differentiated positioning that is clear in the mind of their business partner.

Advantage Group is a Corporate Partner of The Drinks Association and one of the leading business-to-business market research companies operating worldwide. Advantage helps clients create more rewarding business relationships through benchmarking.

At the recent 2018 Australian Drinks Awards, Advantage’s benchmark surveys helped determine the winners of three Supplier awards - Supplier of the Year (Diageo), Most Improved Supplier (DIageo) and Supply Chain Partnership (Lion).

On and off-premise retailers, including hundreds of participants at all levels of seniority and with all supplier-facing functions with every major retailer in the liquor industry, gave their

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feedback in the surveys.

We look forward to seeing you at Advantage’s fascinating presentation.

DETAILS Date: Tuesday, October 23, 2018 Time: 7.15-9.15am Place: Crystal Ballroom, Luna Park, Sydney CLICK HERE TO BOOK

The Drinks Association | October 2018

Shopper Tracker announces name change

Shopper Tracker has announced it has a new brand name: Shopper Intelligence.

“I’m delighted to announce some very exciting innovation, international growth and increasing expertise, all culminating in a new name for our business: Shopper Intelligence,” said Simon Ford, Managing Director, ANZ. Shopper Tracker launched 10 years ago in Australian grocery, and is now in 10 countries across grocery, liquor, convenience and pharmacy channels in Australia, New Zealand, UK, US, Canada, France, Netherlands, Germany, Belgium, South Africa.

trade as Shopper Tracker Australia Pty Ltd. This means there is currently no change to commercial contracts or invoicing processes. The company’s intention is to change its business name early next year, and it will communicate separately to customers this closer to the time.

“Going forward, the Shopper Intelligence name brings us into line with our growing International footprint and enables us to grow and develop as a business for the next 10 years,” Ford concluded. “I look forward to sharing the journey with you.”

Shopper Intelligence’s commitment to innovation now includes a global first in automated in-store observations and is moving more towards offering bespoke shopper research solutions as well as its current syndicated programs.

For the time being, the company will continue to Page 11

The Drinks Association | October 2018

Pernod Ricard’s Christian Campanella wins HR Director of the Year

Congratulations to Pernod Ricard Winemakers’ Christian Campanella on being named Australian HR Director of the Year.

Campanella was awarded the trophy in front of more than 850 HR professionals at the Australian HR Awards, held at The Star Sydney.

“It was a very humbling and surreal experience,” Campanella admitted.

He also confessed that one of the most exciting moments came when he told his children the next morning.

“My wife and kids have been an amazing support to me while I’ve been in the job,” he said. “They wanted to know everything about the night and

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immediately started Googling me!”

Campanella said he was also lucky to have his team celebrating with him at The Star.

“As the saying goes, you’re only as good as the team around you,” he proudly noted.

Darryn Hakof, Global Marketing Director at Pernod Ricard Winemakers, also gave Campanella a shout out on Facebook, saying: “Great to see Christian Campanella recognised at the Australian HR Awards, winning Australian HR Director of the Year. Just part of what makes Pernod Ricard Winemakers a great place to work #welldeserved.”

As for what makes Pernod Ricard stand out from

The Drinks Association | October 2018

the HR crowd, Campanella said its the focus on adding value to the employee experience.

“It’s about making sure we’re constantly adding value,” he said.

“For example, I’m a great believer in work-life balance personally and it’s something we’ve placed a massive focus on at Pernod Ricard over the last three years.

Drinks companies sweep the top two awards

“We’re driving flexibility really hard - it’s not about presenteeism, it’s about output.”

Campanella also described it as a “really good signal for the drinks industry” that Brown-Forman’s Michelle Phipps (pictured below at the Awards) took out the Highly Commended HR Director award.

The approach recently won Pernod Ricard Winemakers “I’m thrilled to be recognised as Highly Australia a Premier Award for leading the charge with Commended at the HRD Awards on behalf of its Better Balance program, which focuses on building Brown-Forman’s HR team and also on behalf of its an inclusive, equal and diverse workforce.

ANZ leadership and overall organisation,” Phipps said. “In the past few years, much work has been The Premier Awards are annual awards given by achieved to build capability, hire right and refine Pernod Ricard across its 18,500 employees for best our people processes. This is reflected in the practice globally in the Group. It was a very proud company’s results. Most critically, the organisation moment for Australia to be leading the charge in this has made great strides in culture and inclusion to area. ensure everyone feels valued, contributing and making a difference. Brown-Forman was recognised Personally, Campanella said he always challenges and as LGBTQi organisation of the Year 2018 so this reinvents himself as his role expands and grows, so he commendation at the HR awards is an extension of can remain aligned to Pernod Ricard’s business needs. that and all of the other work achieved by the team.

“On another note, I’m also pleased that the drinks industry has been well represented at the awards this year with Christian Campanella winning HRD of the Year 2018. Congratulations on a well deserved win to Christian and the team at Pernod Ricard!”

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The Drinks Association | October 2018

Mitchell Taylor joins Wine Australia board

Congratulations to The Drinks Association Director Mitchell Taylor, of Taylors Wines, on joining the board of Wine Australia.

Wine Australia’s new Board also includes: Brian Walsh (Chair) Dr Michele Allan Catherine Cooper Brian Croser AO

Minister for Agriculture and Water Resources David Littleproud MP of the new Board.

“I look forward to welcoming the five new directors who will be joining our ongoing directors Brian Croser AO and Mary Retallack on October 1, 2018,” Walsh said.

“Our new directors bring valuable skills in governance, research, marketing and the broader grape and wine sector and I look forward to working with them to deliver value for all our stakeholders.

Mary Retallack

“I would like to thank our outgoing directors Eliza Brown, David Dearie, Ed Peter, Keith Todd and Kim Williams for their dedication and valued contributions. I know they will remain deeply engaged with the Australian wine community and I wish them well with their future endeavours.”

Brian Walsh welcomed the announcement by

The new Board will take effect from October 1.

Professor Peter Høj Cath Oates

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The Drinks Association | October 2018

news IBA takes a stand on sexist beer marketing

The Independent Brewers Association has reminded its members about the importance of responsible beer marketing following widespread concern over Black Hops calling one of its beers ‘Pussy Juice’.

The beer - a peach NEIPA - was launched by the Gold Coast brewery with an accompanying innuendo laden poem on social media.

In response to the furor, the brewery changed the name of the beer and issued an apology that noted: “Misogynistic images, language and behaviour is not acceptable. It’s not OK in our behaviour, it’s not OK in our products, and it’s not OK in our actions at or away from work. This was not the intention

of this beer release, but sometimes the behaviour is just as important as the intent and us announcing this beer was not OK. We hate the thought of women feeling out of place in any part of our industry, and we understand that our actions have resulted in exactly that.”

IBA CEO Alexis Roitman has since told members: “As the industry representative of Australian independent brewers, the IBA wants to be very clear that we have zero tolerance for any sort of behaviour that discriminates against, vilifies, degrades or exploits a person or section of the community on account of race, ethnicity, nationality, gender, age, sexual preference, religion, disability, mental illness or political belief.”

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The Drinks Association | October 2018

She noted that in the past week IBA members and major retailers have called her about issues to do with the packaging and marketing of beer.

“They’re worried that the reputation of the sector as a whole will suffer due to the actions of a few,” she said.

Alcohol Beverages Advertising Code (ABAC) Chair Harry Jenkins added: “Reputational damage has very real impacts. Every industry has a social licence to operate, social responsibilities and what is at stake here is the right to advertise and market alcohol in Australia. I strongly urge IBA members to ensure that they understand and comply with all the relevant packaging, marketing and media placement requirements.”

Brewery slammed for offensive beer name Queensland brewery Black Hops battled a storm of protest over its release of a beer called “Pussy Juice”.

The beer - a peach NEIPA - was launched with an accompanying innuendo laden poem on social media.

The brewery issued two apologies, with the second one noting that the beer was meant to be a celebration of its “epic bar team leader” whose nickname is AliCat (pictured, main). The beer has also been renamed.

The ABAC Responsible Alcohol Marketing Code outlines the standards for alcohol marketing in Australia and the scheme applies to print, billboard, digital, cinema, television, producer point of sale, radio, packaging, social media and other marketing.

“We worked on something that in hindsight pushed the boundaries a bit too far,” the statement said. “Playing on her nickname AliCat, as well as the words of a well known drink in the industry, and the ‘Juice’ referencing the beer style. She expected it to be seen as a prowomen celebration and something fun to mark her one year of service.”

For guidance on these, visit the ABAC website, click here to take a look.

However, the brewery received widespread condemnation from the media and brewing industry.

The AANA Code of Ethics also regulates offensive packaging and marketing.

In response to the furor, the brewery noted: “Misogynistic images, language and behaviour is not acceptable. It’s not OK in our behaviour, it’s not OK in our products, and it’s not OK in our actions at or away from work. This was not the intention of this beer release, but sometimes the behaviour is just as important as the intent and us announcing this beer was not OK. We hate the thought of women feeling out of place in any part of our industry, and we understand that our actions have resulted in exactly that.”

“If packaging and marketing is offensive, it may breach the AANA code, which covers all product types,” said Jenkins. “If the packaging or marketing also includes an aspect of behaviour involving alcohol, then ABAC will also apply. In fact in February this year AANA strengthened its requirement that the use of sexual appeal in an advertisement cannot be exploitative or degrading to any individual or group. To be clear, section 2.2 of the AANA Code states: ‘Advertising or marketing communications should not employ sexual appeal in a manner which is exploitative and degrading of any individual or group of people’.”

The IBA is currently consulting with ABAC and other industry stakeholders to finalise The IBA Beer Labelling Guidelines.

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Sly Beer wrote on Instagram: “We have made great strides in beer around the world - many more women own, run and work in breweries, brewing beer, serving beer, and teaching beer. They drink beer. They write about beer. They photograph beer. They talk about beer. They share beer. They love beer.

“A brewery make a serious misstep posting marketing copy that objectified and sexualised women, and many

The Drinks Association | October 2018

were bothered by it. They posted an apology and removed the post, but have allowed comments to go unmoderated, where sexism continues to reign with women being called c*nts & cows, told the beer in question “isn’t for them” if they don’t like the sexualisation of women, and generally dismissed for being female because “they don’t like beer.”

“This bullshit is insidious and pervasive, and everyone in beer needs to be better than this. We are better than our past, than our stereotypes, than our gender bias and than our sexism. Beer can - and should - be welcoming, inclusive, and diverse. Breweries as businesses should be leading the way, not just because it’s right, but because it’s also good business. We as beer consumers, fans, photographers, writers, drinkers, servers, reps, retailers and brewers should call out sexism wherever and whenever we see it, and work hard to make beer a truly inclusive industry, profession and hobby. Beer is for everyone.”

Pinks Boots Society’s Australian chapter Vice President Zoe Ottaway said: “The Australian craft beer industry, on the whole, is wonderful.

Consumers love it for the diversity in choice and, fortunately, the diversity is starting to be more seen from within. While beer is very much still a male dominated world, we are seeing more women working in related industries and consuming beer than years gone by.

“Unfortunately, today we saw a throwback to the old times, when women and their sexual worth was somehow an acceptable marketing practice. A brewery chose to release a beer with a provocative name accompanied by some deliberately immature and degrading commentary.

“We write this not just as women working in the industry, but also as beer professionals. We want to see our industry grow. How are women meant to feel accepted in workplaces if we accept communications such as this?

“How can we expect female consumers – the greatest growth opportunity for breweries – to choose beer over other drink choices when they see this kind of marketing?”

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The Drinks Association | October 2018

Brian Walsh to discuss the evolution of gender diversity in wine Women in Drinks South Australia is holding a special event - “The Evolution of Gender Diversity in the Drinks Industry” - featuring Brian Walsh, Chair of Wine Australia.

Independent Chair of Riverland Wine.

He will explore gender diversity within the wine industry and what he sees as the most effective initiatives to drive change for the future.

DETAILS

Walsh boasts a 24-year career at Yalumba, spanning roles of Chief Winemaker, Director of Production and Director of Strategy and Business Development, as well as 20 years working in winemaking and management positions in McLaren Vale.

Walsh has previously held roles including President of the South Australian Wine Industry Association, Chair of the South Australian Wine Tourism Advisory Board, Chair of Barossa Winemakers Committee, Chair of the Wine Innovation Cluster, and is currently

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A Q&A and networking session will follow Walsh’s keynote speech.

Date: Thursday, October 18, 2018 Time: 4-6pm (optional winery tour avaliable from at 3pm, please arrive by 2.45pm) Venue: Pernod Ricard Winemakers: 1914 Barossa Valley Way, Rowland Flat (report to reception on arrival) Dress: Casual Business - those taking the tour should wear long pans, closed toe flat shoes (no high heels) and no sleeveless tops.

Cost: $30/person, includes drinks and light food. ($5 from each ticket will go to ANZGOG).

CLICK HERE TO BOOK

The Drinks Association | October 2018

Flexible work options a winner for Lion Lion recently won the inaugural Inclusive & Diverse Workplace trophy at the 2018 Australian Drinks Awards for its LionFlex initiative.

A spokesman for Lion said: “We are honoured to have received the award for Inclusion and Diversity at the 2018 Australian Drinks Awards.

“Flexible working was identified as a key barrier for women and men. We didn’t want to just to attract more women to apply for roles or to support mothers in the workplace; we did it to provide our all our people with more options to balance their work and personal commitments.

“We have taken this approach to enable men to take a more active role in the family, to support our people with eldercare needs, to support those wanting to study or engage in fitness activities, to minimise time spent sitting in peak hour traffic, and to assist those individuals transitioning from, or into, extended leave.

“We had also noticed that the requirements were different for those working across different areas of the business. The needs of those individuals in corporate roles compared with those at our manufacturing sites can be quite disparate.

“As a result, we developed LionFlex to respond to these changing needs, and to ensure that we could continue to attract and retain top talent. Our approach to LionFlex has been to make holistic cultural and systematic change, not just at an individual level.

“While the option to work flexibly had always been available at Lion, flexibility was not championed cohesively across the company, and was previously seen as primarily being a program for mothers. Furthermore, availability of flexible work options was dependent on an individual leaders’

discretion and perspective.

“Since LionFlex was launched, we have seen dramatic and positive changes in our people data, as highlighted by the results in our engagement and Inclusion and Diversity surveys, as well as our LinkedIn metrics. We have also seen more intangible changes in the feeling around the office where team members arrive and leave their workplaces as required openly sharing family stories, and the overall discretionary effort and wellbeing of our people. ‘Flexing’ has become part of the Lion vocabulary, and team members and leaders challenge each other to make the most of flexible work options.

“It is an ongoing priority at Lion to make our workforce more inclusive and diverse, and we still have a way to go, however being recognised with this award is a sign we’re moving in the right direction.”

The Inclusive & Diverse Workplace award was sponsored

by Coles Liquor.

“Attracting the best possible people to the industry means recognising that broadening your diversity range opens you up to a whole new world of potential talent,” said Cathi Scarce, Acting Director Liquor. “We sponsored the award as it is through our own belief in this that we have seen some fantastic people come into our business offering diversity of thought and experience that has enabled us to continue on our growth journey as a business.”

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The Drinks Association | October 2018

Gender Equity Award winner Diageo reveals the secrets to success Diageo Australia credits its focus on diversity as driving “brilliant performance” at the organisation.

The company recently won the inaugural Gender Equity trophy at the 2018 Australian Drinks Awards, which was introduced by The Drinks Association to celebrate excellence in gender equity initiatives and programs in the workplace.

The award recognises organisations that demonstrate excellence in initiatives and strategies facilitating gender equity in the workplace including engagement of women in the workplace, attraction and retention strategies for women, flexible work practices, training and development for women and returning to the workplace programs.

“Creating a work environment with a diverse mix of people, where everyone feels totally comfortable to

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be their authentic selves not only makes Diageo a great place to work that attracts the very best talent, it makes sure everyone is giving their very best and enjoying it,” said David Smith, MD Diageo Australia.

“This in turn drives brilliant performance.

“We’ve had a sustained focus on gender diversity in recent years and from listening to our employees, we’ve designed programs and policies to support greater gender equality and there’s a lot to be proud of.

“My Executive Team is 50% female and 50% male.

Likewise our Leadership Team, the 30 or so people who report directly into the Exec Team are also 50% female, 50% male.

“We consistently have no gender pay gap and in the last 12 months we’ve had four or five new dads

The Drinks Association | October 2018

from varying functions and levels all take parental care leave for between 4-6 months. We’ve worked with each employee to make the policy flex to their requirements whether that’s full-time parental leave, part time parental leave, or a combination. We now ask everyone who is becoming a parent regardless of gender, ‘what type of leave will you take?’

“We’ve got a strong focus on balance, wellbeing and connection, and we encourage our people to manage their energy not their time. We support this through a flexible work philosophy that allows employees to work in the way that works best for them to deliver the outcomes they and the business strive for.”

Diageo has formed an Inclusion Council that is made up of employees from across the business who volunteer their time to run events and information sessions that promote diversity and inclusion. The company also invests in well- developed coaching and mentoring programs.

“I’ve learnt that to make inroads in tackling gender inequality it’s got to be led from the top and it’s everyone’s responsibility,” Smith added. “Once the ball is rolling everybody gets involved to give it a push.”

Smith paid tribute to the work done by The Drinks Association’s Women in Drinks and Diversity &

Inclusion Council to make the drinks industry an even more attractive place to work.

“As an industry we’ve recognised the importance of greater gender equality in our sector,” he said. “It’s fantastic to see these new Contribution to Industry awards that celebrate the progress we’re making. It’s an honour for Diageo Australia to receive the Gender Equity Award, and for our on-going commitment to drive gender equality in all parts of our business to be formally recognised by our industry peers.”

The Gender Equity award was sponsored by Aon. “At Aon we believe in taking action today for a brighter future and as a leading HR consultancy, we are passionate about people,” said Aon Channel & Market Development head Simon Wolnizer.

“What better way to bring these together than recognising the actions taken by members of The Drinks Association. We are thrilled to be the sponsor of the very first Gender Equity Award at the Australian Drinks Awards and look forward to learning from Diageo and celebrating their success.”

Pictured (main): Women in Drinks Chair Jennifer Collins, Diageo’s Francine Boyes and AON’s Shannon O’Shea.

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The Drinks Association | October 2018

Drinks industry leaders celebrate the power of inclusion

Rugby Australia CEO Raelene Castle had a powerful message for attendees at a Leadership Summit for The Drinks Association’s Diversity & Inclusion Council last week: “If you want to go fast, go alone. If you want to go far, go together.”

The African proverb shapes the way Castle approaches her work. She believes the key to good leadership is having the ability to relate to everyone in your organisation. Castle says she has worked hard to have authentic interactions with everyone from five year olds on the sidelines of footy matches to business executives.

Castle was the keynote speaker at the Leadership Summit, which was organised to discuss how the Australian drinks industry can shape itself for the future.

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Senior leaders attended the summit to show their support for a more inclusive drinks community.

A panel discussion followed featuring Castle, Patrick Jordon, HR Director at Cola Coca South Pacific; Cathi Scarce, Acting Director of Coles Liquor; and Justine Baker, CEO of Solotel.

Scarce noted that it was important to be a “good human” when it came to effective D&I practice in the workplace.

“The tone is set at the top, the mood is in the middle and the buzz is at the base,” she said.

Baker said cultural change at Solotel was driven by the commercial imperative of needing the organisation to reflect its customer base.

The Drinks Association | October 2018

“If we don’t reflect our customers, we’ll be out the door backwards,” she said.

Jordan said it was important that staff felt comfortable to “bring their whole self” to work.

Chair of the Diversity & Inclusion Council Denis Brown (above) said: “It was great to hear fantastic examples from everyday life on how leaders can support inclusive environments.

“I loved the story Raelene told about the Muslim family who wanted to join Petersham rugby club to be more connected to their local community and were welcomed so warmly by its President. It was a touching example of an inclusive community and it happens to be Metcash’s Adam Dunn who is President of the club, so it is coincidentally a great example for our industry.”

“The panel shared real examples that I feel we can all relate to. It was a terrific conversation. As leaders we influence the conversations that welcome diversity and include all, and as Patrick shared, part of the conversation is being aware of the silence and conversations we tolerate, when perhaps we should

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The Drinks Association | October 2018

speak up.’

“I am delighted with the support of the CEOs and Managing Directors who were so willing to invest their time to hear the panel. This is a powerful message from our leaders - leading inclusively and with diverse people is great for culture, customers, business and ultimately our industry.”

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The Drinks Association | October 2018

Michelle Phipps joins Coca-Cola Amatil as Group Head of Talent, Learning Inclusion

Michelle Phipps has joined Coca-Cola Amatil as Group Head of Talent, Learning and Inclusion.

Phipps was previously Vice President Human Resources APAC, Brown-Forman, and has more than 20 years of experience in retail and manufacturing across marketing, sales and HR roles.

She has also been a non executive board member of The Drinks Association and worked on three of its committees - Women in Drinks, Diversity & Inclusion @ Drinks and the HRD Forum.

“I will always be grateful to the wonderful team at Brown-Forman for the past five years of friendship, inspiration and opportunity,” Phipps said. “At the same time, I’m thrilled to join Coca-Cola Amatil to help deliver critical goals in leadership and talent development, talent acquisition and inclusion and diversity.

“I’ve worked at arm’s length with Shane Richardson - MD Alcohol and Coffee CCA and Sally Byrne Marketing Director Alcohol and Coffee CCA as part of Women in Drinks and The Drinks Association Board for the past four years. I’ve greatly admired and respected their thought leadership and look forward to supporting them both as well as the broader Amatil organisation on their commercial growth strategy.”

Phipps’ passion lies in leadership and talent development, cultural strategy and business development.

“Throughout my career, I have shown a commitment to cultural strategy and diversity,” she notes. “One of my proudest achievements was helping to pioneer the Wesfarmers and Coles Indigenous Employment Strategy in conjunction with DEEWR in 2010.”

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The Drinks Association | October 2018

How The Drinks Association keeps you informed Here’s a handy guide to the ways The Drinks Association spreads the word about great achievements and initiatives in our industry.

The Drinks Association’s mission is to connect, inform and strengthen the drinks industry.

We aim to keep you up to date with all the latest drinks news and developments, both in Australia and overseas.

We have a LinkedIn company page and three groups: the drinks association, drinks trade and Women in drinks.

Take a look at the many ways we keep you in touch.

Connect with us on social media Get your news even faster by following us on social media.

You can follow us on Instagram at the drinks association, where we have more than 1000 followers.

We have a monthly newsletter - drinks news We have more than 4000 followers on our three Facebook pages: drinks trade, the drinks association and Women in drinks.

We have almost 3000 followers on Twitter at drinks trade, the drinks association and Women in drinks.

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Click here to become a subscriber.

The Drinks Association | October 2018

Visit our websites We feature the latest news updates at drinkscentral.com.au, diversity&inclusion@drinks. com.au and drinksbulletin.com.au drinks bulletin also sends out weekly newsletters that round-up the top stories.

Click here to subscibe.

Our websites reach almost 40,000 unique users every month, with almost 1 million page impressions.

How you can feature in our digital and print publications Email our Social Media & Communications manager Alana House on alanah@drinks.asn.au and Drinks Trade’s executive editor Melissa Parker on melissa@hip.com.au We have a bi-monthly magazine - drinks trade

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The Drinks Association | October 2018

3 easy ways to learn more about The Drinks Association’s services The Drinks Association has created a series of videos and infographics highlighting how we can help you.

The Drinks Association Learn more about the drinks association and the services it offers.

Click here to view the infographic.

Drinks Bulletin Keep your finger on the pulse of the whole industry with our weekly drinks bulletin.

Click here to view the infographic.

Drinks Trade Want to know what drinks trade magazine can do for you and your business?

Click here to view the infographic.

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The Drinks Association | October 2018

What our Associate Members can do for you ...

A guide to the services provided by The Drinks Association’s Associate Members.

AMA AMA Commercial Collections is an Australian owned and operated enterprise that has served credit managers since 1977. It provides a full range of services and products including debt recovery, trade bureaus, credit consulting, credit insurance and information services. Click here to learn more.

BevChain BevChain provides national tailored supply chain solutions for the beverage industry across Australia with ‘best-in-class’ warehouse and distribution services.

Click here to learn more.

Fix Corp Fix offers tailored solutions for system management, processes and efficiencies, category management, promotional program management, marketing programs & collateral management, retail support and merchandising, space planning, pricing, audit program management, data collection and analysis and reporting, product advice and product to market advice. Click here to learn more.

Hip Media Hip Media is a specialist, mid-sized publisher dedicated to meeting your marketing and corporative objectives. Hip creates publications that communicate with customers, members or stakeholders in an informative, entertaining and inspirational voice; specialising in print and digital content in the B2C and B2B sectors. Click here to learn more.

IRI IRI has the world’s largest set of consumer, purchase, media, social and mobile data, igniting growth for clients in the FMCG, retail and health sector. Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring media strategies, or guiding you through new product or market planning, IRI helps grow your business. Click here to learn more.

Kegstar Kegstar is an asset pooling business specialising in stainless steel kegs used to transport beverages. It collects empty kegs from venues and then redeploys them to other customers in the pool. Each keg is uniquely identified and tracked as it moves through the supply chain. Click here to learn more.

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Mondo Search Mondo Search provides executive search and recruitment services across a range of industries in Australia, including direct selling, digital/ direct marketing, drinks, FMCG, franchising/retail and hospitality. Mondo offers tailored recruitment services through its Sydney and Melbourne consultancies, and has national and international affiliates through The Worldwide Recruiting Network. Click here to learn more. tic technologies tic technologies provides custom internet and CMS solutions. tic’s team is available at all times, providing ongoing complimentary support. Its powerful, yet easy to use CMS can be extended to multiple, independent web sites.

When you need quality web technology, strategic marketing and support; think tic technologies. Click here to learn more.

BARSCAN BARSCAN delivers insights into the on-premise liquor trade. BARSCAN for Venues takes the hassle out of retrieving data from your POS, delivering a simple way to understand and analyse sales, margins and profit performance.

BARSCAN delivers insights into trends, trading dynamics, occasion dynamics and promotions in the on-premise liquor trade. Click here to learn more.

Ebiquity Ebiquity is a leading independent media and marketing analytics specialist.

It monitors advertising across all main channels – TV, Radio, Digital, Outdoor, Press – to provide you the required visibility to react to competitor activity, and give you greater confidence to develop successful communication strategies. We help you to understand who is advertising, where they are advertising, what they are saying, and how much they are spending. Click here to learn more.

GS1 Australia GS1 is a leading global organisation dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains. The GS1 system of standards is the most widely used supply chain standards system in the world. The company’s specialties are barcodes, EPC, GDSN, eCom, MobileCom, AIDC, traceability and supply chain standards. Click here to learn more.

JEM Computer Systems JEM provides Information Communication Technology (ICT) management and

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support for small to medium organisations. It offers 24-hour, 7-day-a-week remote support, ICT Project Management, software auditing and licensing compliance, regular system health reporting and proactive monitoring, disaster recovery planning and data back-up services, domain and DNS management, system integration, service and virtualisation, and hardware.

Click here to learn more.

Mainfreight As a global supply chain business with over 240 branches around the world, Mainfreight offers sophisticated logistics solutions in and out of the most dynamic economies. The company also offers specialised warehousing and distribution solutions. Click here to learn more.

NCI Established in 1985 as a specialist trade credit insurance broker, NCI has grown to become the leading trade credit insurance broker throughout Australia, New Zealand and Asia. NCI focusses on protecting its client’s profitability - while credit insurance is the ultimate safeguard against bad debts, better business practices in trade credit management can also help to improve profitability on a day to day basis. Click here to learn more.

Nielsen Nielsen helps companies understand what consumers watch and buy.

Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across video, audio and text. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Click here to learn more.

Merch & Effect

Merch & Effect has a proven integrated approach to the management of merchandise-based projects and campaigns providing full-circle project management, including market research; product conceptualisation, creative development & production; warehousing & logistics: quality control; assembly & packaging; and international shipping & delivery.

Click here to learn more.

Touchstone Executive Search Touchstone has been helping clients secure the best senior executive talent

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since 2003. The company advises major Australian and multinational companies on senior appointments across the Asia Pacific region. Through research and global network relationships Touchstone builds deep industry background and behavioural knowledge, which allows it to deliver high caliber shortlists quickly and efficiently. Click here to learn more.

SKUVantage Specialising in helping clients drive sales, reduce costs and save time with a collaborative one-stop-shop approach to digital content management, SKUVantage brings a wealth of possibilities to member companies. The business already has a strong relationship with the drinks association through its digital content repository service www.drinkslibrary.com.au.

Click here to learn more.

Manildra Group This world-class distillery produces grain neutral spirits for a range of craft and big brand beverages – including vodka, gin, blended whiskies, liquor and read-to-drink packaged alcohol.

NextGen NextGen Group is is a shopper insight and strategy consultancy that helps brand owners build their brands with and through retailers. It specialises in helpling clients generate breakthrough shopper insights and turning those insights into POP solutions in store.

Corporate Diversity Pathways Corporate Diversity Pathways is a management consulting firm specialising in corporate organisations’ Diversity & Inclusion needs. CDP has a shared vision to leverage female talent for diversity, equality, inclusion and peak performance through methods such as executive leadership programs and career placements for Women.

Do you know a company that would make a great Associate Member of The Drinks Association? Alison Herring, our Member Liaison, would love to hear from them.

Here email address is aherring@drinks.asn.au or call (02) 9415 1199

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The Drinks Association partners with GS1 Australia GS1 Australia and The Drinks Association have announced a new strategic partnership to drive industry standards development and adoption to improve business and supply chain efficiency in the drinks industry.

GS1 is a neutral, not-for-profit organisation that develops and maintains the most widely used global standards for efficient business communication. It is best known for the barcode, named by the BBC as one of “the 50 things that made the world economy”.

GS1 standards and services improve supply chain efficiency, traceability and food safety across physical and digital channels in the food and beverage sector.

Maria Palazzolo, GS1 Australia’s Executive Director and Chief Executive Officer said: “We are delighted to be working with The Drinks Association for the benefit of members, many of whom have membership in both organisations.

“Through this partnership we have a much better opportunity to engage with the drinks industry to support and help strengthen supply chain operations through the adoption of GS1 standards and services.”

In recognition of the importance of the National Product Catalogue (NPC) to creating business efficiencies and a common language around product level data between retailers, manufacturers, brand owners and distributors, an NPC Advisory Group will be formed in late 2018. Improving the quality of product data being shared across the drinks sector

will be one of the key objectives of the NPC Advisory Group.

The two-year partnership will also seek to develop new services as well as embed existing services more fully into the drinks supply chain to streamline the identification and movement of goods for the benefit of all stakeholders.

“The Drinks Association is pleased to partner with GS1 to drive industry standards and services for the betterment of our members and the industry overall,” said Georgia Lennon, CEO, The Drinks Association.

“We are excited to have the opportunity to collaborate with GS1 on the development of innovative solutions and support our members to create business efficiencies.”

The partnership will actively collaborate with industry to enhance inventory accuracy and visibility, improve digital capability, leverage new technologies and support regulatory compliance.

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Meet our valued Corporate Partners It’s been another amazing year for The Drinks Association in 2018 and we couldn’t do it without our valued Corporate Partners.

Our corporate partnerships aim to further our common goal of building stronger, more progressive, competitive and valued services to the drinks industry.

It was great to have our Corporate Partners on the journey with us this year and we can’t wait to work with them again in 2019.

If you’d like to become a Corporate Partner of The Drinks Association or know a company that would be a great match for us, contact Rachel Wormald on rachelw@drinks.asn.au Here’s a guide to our current Corporate Partners:

Advantage Australia Advantage is one of the leading business-to-business market research companies operating worldwide.

They help clients create more rewarding business relationships through benchmarking. Shopper Intelligence is a quantitative measurement research program based on shopper interviews, covering all major categories and retailers in one benchmarking process. The team at Real World Marketing are consumer, shopper and category experts.

Aon Aon is the global leader in human resource consulting and outsourcing solutions. Their services focus in helping organisations mitigate risk in their workforce and realise the untapped potential of their employees. They also help individuals maximise their wealth to enable people to live the life they want. The Aon Hewitt team of experts partner with your organisation to develop and deliver people strategies that achieve positive business outcomes.

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BevChain BevChain provides national tailored supply chain solutions for the alcoholic beverage industry across Australia with ‘best-in-class’ warehouse and distribution services.

Nielsen Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties.

StayinFront Group StayinFront is a complete consumer goods CRM solution for the liquor and beverage industry providing an automated solution for field forces on iPads, iPhones, Android devices and Windows laptops and tablets. Supporting account selling, retail execution and direct store delivery activities it is a robust and highly-proven system that has been deployed by leading beverage and consumer goods companies worldwide to meet the challenging needs of the rapidly changing industry.

The Drinks Industry Show The Drinks Industry Show showcases the best in wine, beer and spirits from across the globe.

The annual event reconnects producers and distributors of alcoholic beverages with buyers from all industry verticals, providing access to a wide range of decision makers responsible for the procurement of alcohol. Industry buyers are able to sample, compare and order products, meet new colleagues and reconnect with existing ones.

GS1 GS1 is a neutral, not-for-profit organisation that develops and maintains the most widely used global standards for efficient business communication.

It is best known for the barcode, named by the BBC as one of “the 50 things that made the world economy”. GS1 standards and services improve supply chain efficiency, traceability and food safety across physical and digital channels in the food and beverage sector.

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The Drinks Association welcomes two new Associate Members

We’re thrilled to welcome Corporate Diversity Pathways (CDP) and NextGen Group as Associate Members.

CDP is a management consulting firm, specialising in corporate organisations’ diversity and inclusion needs.

The company has a shared vision to leverage female talent for diversity, equality, inclusion and peak performance through its four step D&I Strategy: • • • •

Gender Diversity & Inclusion Advisory Corporate Leadership and Wellbeing Executive Leadership Programs Career Placements for Women

Working closely with the Australian Workplace Gender Equality Agency (WGEA), CDP is the preferred D&I partner of publicly listed, privately held and non-profit organisations focused on diversity of thought leadership to accelerate change to position their organisations for growth, resulting in increased revenue and profit.

Founder and CEO Jeromine Alpe was also honoured to be one of this year’s Australian Drinks Awards judges for the Inclusive and Diverse Workplace accolade.

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The retailing industry in Austalia is in rapid change. The old rules are broken, the competitive enviroment more complex, with completely new forms of competition emerging.

NextGen Group (NGG) was founded to work with retailers and suppliers in new ways to deliver excellent experiences for consumers.

NGG is is a shopper insight and strategy consultancy that helps brand owners build their brands with and through retailers.

It specialises in helpling clients generate breakthrough shopper insights and turning those insights into POP solutions in store.

Earlier this year, The Drinks Association worked with NextGen to create an Australian consumer law training program.

The NextGen/Drinks Association ACL training solution is a program that has been built entirely from the ground up, with specific focus, and case studies, on how suppliers should do business in the liquor channel.