Drinks News June issue

the drinks association | June 2018

What it means to win a Contribution to Industry Award at the 2018 ADAs

The Drinks Association is proud to introduce three Contribution to Industry awards to the 2018 Australian Drinks Awards - The Gender Equity Award, Inclusive & Diverse Workplace Award and the Corporate Social Responsibility Award Page 2 >>

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etwork breakfast: “Leading in an age of inclusion”, page 8.

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lobal alcohol consumption reverses 2017 decline, page 10

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iageo Australia works to ‘Smash’ underage drinking, page 18 Page 1

the drinks association | June 2018

A Gender Equity Award, Inclusive & Diverse Workplace Award and Corporate Social Responsibility Award will be presented for the first time during the 2018 Australian Drinks Awards ceremony, to be held on Thursday, September 13, at The Ivy.

The Inclusive & Diverse Workplace Award rewards organisations that prioritise diversity and recognise the value of an inclusive workplace for individuals and their organisations.

Jennifer Collins, Chair of the Women in Drinks Council; Denis Brown, Chair of the Diversity & Inclusion at Drinks Council; The Drinks Association CEO Georgia Lennon; and The Drinks Association Board Member Michelle Phipps are among the executives who have spent many months crafting the new awards.

Entry into this category is recommended for organisations who demonstrate excellence in initiatives and strategies facilitating a diverse and inclusive workplace including people wellbeing initiatives, fair and equitable treatment of employees and incorporate a cultural change approach to diversity where principles are embedded in the DNA of the organisation.

They all agree that it’s vital to recognise and celebrate companies driving positive change in the drinks industry.

Meanwhile, the Gender Equity Award celebrates excellence in gender equity initiatives and programs in the workplace.

“Like all the Australian Drinks Awards categories, showcasing real-life examples by member companies encourages us all to raise our game,� Brown said.

The category is recommended for organisations who demonstrate excellence in initiatives and strategies facilitating gender equity in the workplace including

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the drinks association | June 2018

engagement of women in the workplace, attraction and retention strategies for women, flexible work practices, training and development for women and returning to the workplace programs.

Building a better industry The Gender Equity and Inclusive & Diverse Workplace awards are united in their aim to make the drinks industry a more attractive place to work.

“Numerous research initiatives show that diverse and inclusive workplaces outperform noninclusive environments across many metrics,” Brown explained. “On a people level the desire for inclusion is also quite obvious to me – you want people to bring their individual best, and the team/company/industry to achieve better results, managing inclusively will accelerate this. If we are

not inclusive, I feel great people will be drawn to other industries and leave.

“At an industry level it is a long term battle for great people and the drinks and the hospitality industry is ultimately a people business.”

Collins added: “I’m passionate about the drinks industry and its ability to attract, develop and retain talent – all talent. Our businesses need to reflect the demographic landscapes in which we operate. The business case is clear and well established.”

Driving social & environmental change Meanwhile, the Corporate Social Responsibility Award has been introduced to acknowledge the work drinks companies are doing to promote >>

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the drinks association | June 2018

positive social and environmental change.

“I’m thrilled to see the ADAs turn their attention to the work drinks companies are doing in the corporate social responsibility sphere,” Phipps said.

“Entering the category is a great way to engage employees who advance these practices!”

Phipps also noted that the company that wins Corporate Social Responsibility Award category would be doing something that epitomises the values and beliefs of responsibility, sustainablity, social consciousness and longevity.

“The drinks industry has always been about producing and distributing products that should be enjoyed responsibly,” she said. “This award will highlight best practices but also drives and recognises the need for corporate social responsibility to be part of company accountability, in some cases more so than fiduciary responsibility.”

The Drinks Association CEO Georgia Lennon added that even small acts have a big impact, and urged drinks companies of all sizes to enter.

“This is a growing industry full of conscientious companies who want to make a difference to the world of alcoholic beverages as well as sustainability,” Lennon noted. “This award highlights the achievements of those companies who are doing great things in this respect.”

Entry is recommended for organisations who demonstrate excellence in initiatives and strategies such as responsible drinking, support of environment, community and/or charity and corporate values/principles that incorporate being a socially responsible organisation.

This could be any outward facing program or

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initiative that focusses on any or all of community, environment, charity, responsible drinking and health and wellbeing.

“I encourage companies with initiatives that advance sustainable practices or have a view to promoting social responsibility to enter as a way of not only being recognised for their work, but also to share best practice within the industry,” Lennon said.

Don’t miss out on entering the Contribution to Industry awards Entry in the Contribution to Industry Awards is via submission and is open to both member and non-member companies. Companies will be asked to provide a brief overview of a challenge their organisation faced or the motivation behind a socially responsible initiative/program and the outcome.

To request submission documents, email The Drinks Association on awards@drinks.asn.au Submissions close on June 22, 2018.

Exciting new venue for The 2018 AdAs The Australian Drinks Awards will be held on Thursday, September 13, at The Ivy Ballroom.

the drinks association | June 2018

A 509-square-metre ballroom in the heart of Sydney’s CBD, The Ivy Ballroom features a grand staircase, six-metre high ceilings, oversized chandeliers and a covered garden terrace.

The venue features award-winning catering, provided by the Merivale Events team.

The host of the 2018 AdAs will be comedian, writer and maths whiz Adam Spencer (right), who was completing a PhD in Pure Mathematics when he happened to win the national Triple J Raw Comedy championship in 1996. From there, a television and radio career beckoned across Triple J and later ABC 702. The author of THE LITTLE BOOK OF NUMBERS, THE BIG BOOK OF NUMBERS, WORLD OF NUMBERS, TIME MACHINE and THE NUMBER GAMES, Adam explained his love of prime numbers and the magic of maths to an enraptured TED audience in early 2013. Since being posted online, his talk has had over two million views. Adam is the ambassador

for many charities including Redkite and in 2014 was appointed University of Sydney’s Ambassador for Maths and Science.

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the drinks association | June 2018

Melbourne event: “Amazon is here”

Bain & Co’s Yngve Andresen Andresen was guest speaker at The Drinks Association’s Network breakfast in Melbourne last week discussing “Amazon is here – what’s next and what should Australian consumer goods companies do?”

– to a muted reception. Andresen notes that while the initial launch might have been rushed and under delivered on expectations, it is poised to present the biggest retail disruption in a generation during 2018 and beyond.

The presentation explored the impact of Amazon on Andresen predicts Amazon Australia boss Rocco Braeuniger will move to include alcohol in the online the Australian retail and consumer goods landscape retailer’s offering. long term and how Australian consumer good companies can adapt.

Braeuniger was director of consumables at Andresen is a Partner in the Melbourne office of Bain Amazon Germany, where alcohol has been a strong & Company. He has more than 15 years consulting performer on the site. Amazon’s alcohol sales grew by 230% in Germany in 2017 according to research experience predominately in the retail and consumer goods sector working across a range of food, firm OneClick Retail. beverage and discretionary categories.

Andresen said Amazon would have the ability to be He has also worked extensively with major grocery, more agile on pricing than a retailer such as Dan wholesale, apparel and department store retailers in Murphy’s because it wasn’t relying on updating its Australia, Asia and Europe. He specialises in customer cost offering in bricks and mortar locations. strategy, large-scale growth and cost transformation, Amazon finally arrived in Australia at the end of 2017 and mergers and acquisitions.

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the drinks association | June 2018

Drinks companies jump on board with Amazon Andresen offered examples of ways drinks companies have been interacting with the platform.

Diageo, for example, has just launched ‘Happy Hour’ on Amazon Alexa-enabled devices, targeting the “at-home bartender”.

By asking Alexa to “open Happy Hour,” consumers access three key elements: ‘Mix-It-Up’, which explores what users are in the mood for and then suggest the perfect drink recipe for the occasion; ‘Cheers’, which offers a myriad of reasons to say “cheers”, even specific to the day it might be; and ‘Find a Bar’ , which recommends a bar nearby to enjoy a Diageo cocktail.

Pernod Ricard meanwhile launched ‘What Cocktail?’ in December, which is compatible with the e-commerce giant’s brand new Amazon Show device. The skill is voice-controlled and guides consumers on what cocktail to make based on what ingredients they have at home, as well as for specific occasions such as Christmas or Halloween, and will also suggest “hacks” to add flair.

Amazon is also believed to have undertaken initial talks with some Australian drinks companies about potential collaboration.

Andresen said Australian drinks companies should “plan for UK levels” of growth on Amazon, rather than Canada, where investment hasn’t been as strong due to its proximity to the US market.

Alcohol sales on Amazon skyrocketed by 96% in the UK last year, with 34% of beer drinkers regularly purchasing online.

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the drinks association | June 2018

Don’t miss our next Network breakfast: ‘Leading in an age of inclusion’ The Diversity & Inclusion at Drinks Council is proud to announce that Dr Jennifer Whelan, founding director of Psynapse Psychometrics, will be guest speaker at The Drinks Association’s upcoming Network Breakfast, discussing “Beyond Bias: Leading in an Age of Inclusion”.

A culture of inclusion actively seeks and values a diverse range of people, skills, perspectives, and experiences.

It drives business performance because it grows an organisation’s collective intelligence; diverse inclusive

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the drinks association | June 2018

teams are smarter.

complex, fast-paced performance cultures.

Inclusion begins with the heart, which leads to transformative changes in thinking and habits. Dr Whelan will discuss why diverse, inclusive teams perform better; explain why unconscious bias gets in the way; and introduce skills needed to lead inclusively.

Psynapse works with some of the most prominent organisations in Australia to deliver diversity, inclusion, and innovation development for leaders across a range of industries and sectors including; Australia Post, Lend Lease, Medibank, Orica, QANTAS, Jetstar, Qld University of Technology, Monash University, ANZ Bank, Commonwealth Bank, Treasury Wine Estates, NBNCo, Melbourne Water, Victoria Police, Deloitte, and Pricewaterhouse Coopers.

Dr Whelan’s presentation will be followed by a Q&A, led by Denis Brown, Chair of the Diversity & Inclusion Council.

Attendees will be provided with executable strategies and actions to implement to become a more inclusive colleague, manager and leader.

A former Research Fellow at the Melbourne Business School and the University of Melbourne, Dr Whelan is a recognised academic expert, thought leader, and organisational consultant specialising in diversity, unconscious bias, inclusion, and innovation.

Dr Whelan is an active thought leader and a regular contributor to industry forums, events, and public debate, including contributions to The Conversation and The Age; and engagements with The Sydney Opera House, The Committee for Economic Development of Australia, The Australian Human Resources Institute, and The Diversity Council of Australia.

Event details Date: Tuesday, June 26, 2018 Time: 7.15-9am Venue: Crystal Ballroom, Luna Park, Sydney Click here to book

The Psynapse story Psynapse was created in 2010 with the goal of bringing innovative cognitive science research out of the laboratory, and into the world of practical solutions to organisational problems. A central passion for their work is helping organisations and leaders to leverage diversity and inclusion to drive innovation and organisational performance.

They apply their insights to enhancing organisations’ collective intelligence by helping leaders to develop the cognitive skills and adaptive, innovative habits of mind that help them and their organisations thrive in Page 9

the drinks association | June 2018

Global alcohol consumption reverses decline in 2017

Total global alcohol consumption grew slightly in 2017 according to data just released by the IWSR, the world’s leading authority on beverage alcohol data and analysis.

CIS.Beer and mixed drinks consumption continued to decline.

IWSR recorded an increase of 3.5m nine-litre cases versus 2016. Although 2017’s growth is very modest at 0.01%, it follows a decline of -1.25% in 2016, which is a positive turnaround for the industry as a whole.

Russia and the US were the top growth markets for still wine, while the UK and France saw the largest declines. According to IWSR, these mature wine markets are losing out to generational shifts in drinks choices; cider and sparkling wine growth in the UK counteracted the decline of still wine, and in France beer consumption rose strongly.

Wine contributed to the largest gain in global volume, up 0.6%, while cider jumped 2.5%.

Spirits declined marginally due to losses in the

The fastest-growing regions for spirits were AsiaPacific and the Americas. The continued growth of baijiu in China is the main contributor to the Asia-

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the drinks association | June 2018

Pacific volumes, but whisky also performed well in the region, adding 2.7m cases between 2016 and 2017 (+1.2%).

Similarly, whisky grew by 2.7m cases in the Americas (+3.2%), and vodka adding 1.7m cases (+1.8%).

Agave-based spirits were the best-performing category in the region by percentage growth, growing 5.3%, adding 1.4m cases. The CIS was the only region to see a decline in spirits consumption, falling -7.6% (25.2m cases), due to the decrease of vodka consumption in Russia and Ukraine. Government pressures and generational shifts contribute to these ongoing declines.

Europe helped to slow the global decline of beer consumption.

Though cider growth in Europe has slowed, momentum in Africa and the Middle East helped spur a 2.5% global volume increase. The mixed drinks market declined by -1%, led by a slowdown in Asia-Pacific and further category negative trends in the CIS and the Americas.

In percentage terms, agave-based spirits were the fastest-growing category globally (+5.2%), followed by gin and genever (+4.5%) and whisky (+2%). The US was the largest-growth market for agave-based spirits and whisky, and the UK was the largest-growth market for gin.

Beer returned to growth in the Americas, led by Mexico and Argentina, despite continued declines in the US. Positive results in the Americas along with strong growth in Africa, the Middle East and

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the drinks association | June 2018

iRexchange disrupts market for independent liquor Digital start-up iRexchange says it has signed up almost 500 independent food and liquor retailers and 150 suppliers as it moves to shake up Australia’s wholesale market.

After initially launching in Victoria, NSW and parts of Queensland in January 2017, the company is expanding into other states as it seeks to establish a national footprint. iRexchange enables independent retailers to order stock directly from suppliers through the company’s cloud-based B2B platform. It charges a 2% service fee and $1-per-case distribution fee, a fraction of the fees charged by other wholesalers such as Metcash. Freight is billed separately.

Its website currently features weekly liquor deals for both NSW and Victoria.

The company boasts a strong leadership team, with Andrew Reeves as Chairman. Reeves is a former managing director of Coca-Cola Amatil’s Australian bottling business, Lion Dairy and Drinks and George Weston. Other non-executive directors include former CUB and Seek executive John Armstrong.

“There’s huge potential for this new technology platform to have a really significant impact, particularly on the independent retail trade,” Reeves told The Australian Financial Review.

“There hasn’t been a lot of innovation in that supply chain for a long time whereas in the broader retail

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and grocery space there has been a lot of innovation. “[There is] a chance for a new technology platform to create much lower cost and much greater competitiveness and hopefully make a contribution to the continued viability of the independent sector, which is critical for consumer choice.”

Metcash under pressure While Metcash has established its own digital retailersupplier portal, IndieDirect, it hasn’t been wellreceived by some retailers.

The company has also lost its Drakes Supermarkets contract in South Australia, with Drakes Supermarkets planning to build its own distribution centre.

Metcash shares fell 18% on Monday following the news and a further 1.5% on Tuesday.

Citigroup analyst Bryan Raymond told the AFR Drakes may not be the only chain to reassess their contract, with independent retailers under pressure from Aldi and the major supermarket chains attempt to reduce supply chain costs.

Raymond said the impact of losing the Drakes contract - which is worth about $270 million in sales and $16 million in earnings (EBIT) - was manageable for Metcash “as long as this is an isolated situation.”

the drinks association | June 2018

Barossa Bushgardens supported by Pernod Ricard Winemakers’ Responsib’ALL Day

The Pernod Ricard Winemakers team of 135 staff will help establish up to 4000 plants at Barossa Bushgardens next month as part will grow considerably in native species from early next month as part of the company’s Responsib’ALL Day initiative.

Each year, more than 18,500 Pernod Ricard employees from across the globe spend a day away from their usual activities to undertake important volunteer work within local communities.

This is the third year The Barossa Council and the wine company have worked together to benefit the community, and this year all hands will be on deck to help transform the Barossa Bushgardens.

other activities, including removing soil and weeds from Research Road fenceline, and helping plan the Dementia Friendly Garden.

“This is a significant opportunity for the Barossa Bushgardens to increase the diversity of plants in just one day,” Mayor Bob Sloane said.

“Normally these tasks would take our volunteers months to complete but many hands make light work. We are looking forward to seeing the transformation on the ground,” he said.

“Responsib’ALL Day gives Pernod Ricard teams across the world the opportunity to invest time and effort into their local communities,” Legal and Corporate Pernod Ricard Winemakers with Conservation Affairs director at Pernod Ricard Winemakers Helen Volunteers Australia will assist in the planting as well as Strachan said.

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the drinks association | June 2018

Hypermarket Kaufland to open first Australian store next year

German supermarket and liquor chain Kaufland has applied for development approval to build a two-storey, $34.6 million supermarket in Adelaide.

The store would operate from midnight to 9pm on weekdays and close at 5pm on weekends. The company paid $25 million last year to purchase the former Le Cornu warehouse site on the Anzac Highway.

Earlier this month, Kaufland told suppliers to prepare for the opening of its first stores next year. According to UBS’s 2018 supplier survey, almost 15% of Australia’s food and grocery suppliers are now in talks with Kaufland.

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Meanwhile, Morgan Stanley has warned retailers not to underestimate Kaufland’s impact.

In a note, Morgan Stanley analysts said the market isn’t currently pricing in the impact of the global supermarket chain’s entry into Australia’s $90 million grocery sector.

“We view the nearer-term impacts as greater competition for product supply, new stores, and talent,” analysts said.

“Over the long term, we think Kaufland’s entry is likely to limit market growth, reduce the prospect of margin expansion, and lead to a group price-to-earnings de-rating.”

the drinks association | June 2018

Morgan Stanley added that Kaufland was in a good position to convert consumers.

“We think consumers are now more likely to turn to the discounters in the face of food inflation and stretched household budgets — they now have viable alternatives in improved offerings from Aldi and Costco, with Kaufland soon to join.”

Kaufland is owned by the Schwarz Group, a privately-operated German company which also owns discount German supermarket chain Lidl. It describes itself as the world’s fourth largest retailer.

It currently has more than 1230 stores across Germany, the Czech Republic, Poland, Bulgaria, Croatia, Romania and Slovakia.

It employs approximately 150,000 employees.

Australia will be the first English-speaking country it has tackled.

In addition to groceries and alcohol, Kaufland also

sells general goods such as electronics and kitchen appliances. Unlike Aldi, which mainly stocks its own brands, Kaufland offers thousands of household brands as well as its own labels.

Australia’s liquor retail market is already crowded.

Roy Morgan reports supermarket-owned chains now account for 72.3% of the total market share, with other alcohol retailers trending either downwards or steady. The independents’ share declined markedly in 2016 (from 12.7% to 10.4%), while duty free stores also suffered (now accounting for just 0.5% of total alcohol retail dollars spent, down from 1.4%).

Overall, supermarket chains such as Dan Murphy’s, First Choice, Liquorland, BWS and ALDI Liquor amassed $10.5 billion of the total amount spent

by Aussies on alcohol in a retail environment in 2016. Hotel bottle shops (such as Thirsty Camel) accounted for $1.8 billion, ahead of independents such as Cellarbrations ($1.5 billion), wine clubs ($0.7 billion) and duty free stores ($0.1 billion).

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the drinks association | June 2018

Drinks Industry Show announces 2018 workshop & tasting program

Increased profitability and opportunities into Asia are just two focuses of the workshops at next month’s Drinks Industry Show.

and execution will share her insights and advise hospitality businesses on how to increase their profitability.

Event Director David Paterson, from organiser Exhibitions & Trade Fairs, said, “We are delighted to announce our workshop program for 2018, which has been designed based on industry feedback and requirements.”

• Opportunities and Challenges into Asia: Covering designing, branding, marketing and distributing drinks, a hand-selected panel of experts will talk through their successes in launching business into China, including the potential pitfalls along the way.

Among the workshops sessions are: • Path to Profit: Jane Challinor, a leading Australian business advisor and trainer with over 30 years experience in business strategy, growth

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• Hook, Line & Sinker: Monica Rosenfeld, MD of Wordstorm PR will share her tips and best practice on identifying newsworthy angles to get your hospitality business in the headlines

the drinks association | June 2018

and increase your bottom line, through getting your brands and businesses PR exposure.

• Industry Associations: Describing how they support members and advocate for a sustainable industry, senior executives from peak bodies, including Liquor Stores Association, NSW & ACT, Restaurant and Catering Association, Clubs NSW and the Australian Hotels Association NSW, will share their latest insights.

“This year, for the first time, we will also be adding a pairing station, with three sessions run each day. The presenters we have recruited are all acknowledged experts in their fields and will bring a great depth to these fabulous sessions in sharing their thought processes and knowledge. Because we want attendees to be able get a lot out of these great opportunities, we’re limiting each session to 25 people. It will be first-come, first-served, so attendees will need to get in early to avoid disappointment.”

Sessions are: •

Beer: run by Richard Feyn of Sydney Brewery

• Gin cocktails: run by Ben Davidson of Bespoke Drinks (also the event’s curator)

“Also, The Distilled Spirits Council, the national trade association representing leading producers and marketers of distilled spirits in the USA, will host a very special master class, showcasing the top products that nation has to offer.

The Council has a partnership with the 2018 Drinks Industry Show, so this is a great opportunity to be among the first to taste these American products Down Under.”

Paterson said throughout the show, buyers can look forward to meeting, engaging and sampling more than 40 boutique brands on the floor, including Lion Beer Co, Wingman Brewery and Kollaras Trading Company.

“Additionally, no drinks event would be complete without a networking function and we are delighted to deliver not one, but two and look forward to seeing the trade out en masse” Register now for the 2018 Drinks Industry Show and networking events at http://www. drinksindustryshow.com.au.

The Drinks Industry Show will be held from 1819 June, 2018, at Dockside, overlooking Sydney’s Darling Harbour.

• Whisky: run by James Buntin of The Whisky Ambassador Event Curator Ben Davidson will additionally host five intimate category tastings.

Paterson said: “These special sessions will give buyers the chance to taste the latest product in gin, whisky, mezcal and rum. It’s an opportunity where they can delve more deeply into new and trending products and what’s coming onto the market that their customers are looking for.

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the drinks association | June 2018

Diageo Australia works to ‘Smash’ underage drinking Diageo Australia has partnered with local dramabased education group Gibber to fund the Australian leg of The Smashed Project.

It is the drinks giant’s most significant investment in reducing alcohol-related harm since the launch of DRINKiQ in 2008.

The Smashed Project is a global theatre-ineducation program that aims to address the dangers of underage drinking and reduce alcohol-related harm in young people through an interactive dramatisation that resonates with a young audience, and a supporting workshop.

The Australian leg will visit more than 70 high schools over the next eight weeks and by the end of the tour The Smashed Project will have reached more than 13,700 Year 8 and 9 students.

“Diageo invests significantly to support a positive alcohol culture among adults and reducing alcoholrelated harm in our community,” said David Smith, Diageo Australia Managing Director.

“Diageo launched Smashed in the UK in 2004 and I’ve seen the positive impact it’s had on teens, helping them understand the dangers of underage drinking and how to respond to peer pressure.

“I’m thrilled that through our local partner Gibber Australia, we’re bringing The Smashed Project to Aussie teens and giving them a forum to have an open conversation about the dangers of alcohol and Page 18

the negative impacts of underage drinking.”

The Smashed Project launches at a time when the latest government survey findings from the Australian Institute of Health and Welfare show that overall Australians are drinking less, that more underage Australians abstain from alcohol than ever before (82%) and that drinking culture in Australia is generally improving.

Gibber Australia CEO Tim Watt said: “The Smashed Project is an effective way to reach teens on the risks of alcohol misuse because it brings the key messages to life in a format they can easily relate to.

These kids aren’t going to respond to being lectured.

“I’m also excited that for the first time, the Australian production includes a multimedia element that helps us recreate a more realistic experience for teens, with social media channels such as Snapchat playing a big role.”

Survey responses of teens in other countries show that the majority of pupils demonstrated significant awareness of the risks associated with underage drinking after witnessing a Smashed Project performance, while 98% of teachers whose students have seen a Smashed Project performance would have the program back again the next year.

Smith added: “This is just one of the investments we make as part of our efforts to ensure a balanced and positive alcohol culture in Australia.”

the drinks association | June 2018

news Women in Drinks launches its second Mentoring Program

Serendis Senior Consultant Bianca Havas says she’s seen a real shift in the level of genuine engagement and commitment to inclusion in the drinks industry during the past 12 months.

Havas addressed attendees at the launch of the second Women in Drinks Mentoring Program last month, which was celebrated with a cocktail function at Lion’s Sydney headquarters.

“The industry is really integrating diversity into their businesses, it’s not just a box-ticking exercise,” she noted.

“There is no silver bullet, it’s going to take a lot of effort and commitment. But, ultimately, if we persist we will get there.”

The Women in Drinks Mentoring Program - launched

by The Drinks Association last year - aims at increasing female participation and leadership in the drinks industry.

Women in Drinks Chair Jennifer Collins told the assembled crowd: “I’m thrilled to see such a talented group of woman about to embrace this opportunity.

To our mentors – the program depends on your >>

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openness to share your experiences, your time and energy and demonstrates what is great about our industry – the ability to pitch in for the greater good of all.”

According to Collins, the power of the Mentoring Program is: >> Driving understanding of the commercial benefits of inclusion and diversity – creating a ripple effect. >> Allowing industry leaders real time experience to develop a culture of inclusion and diversity.

individuals, their business and the industry to which they belong.”

The evening included a panel discussion by former mentees and mentors - Amanda Fowler, Senior Portfolio Planning and Insights Manager at BrownForman; Katherine Johnstone, National Business manager at Campari Asia Pacific; Rodney O’Connell, Finance Director at Lion Beer; and Tobias Hoogewerff, Sales Director of the Alcohol and Coffee division of Coca Cola Amatil - who share their insights from their participation last year.

>> Developing our key female talent into leaders and retaining them within the industry.

They talked about how they approached their mentoring relationships, what worked, what didn’t work and what they learnt.

“Our program facilitator, Serendis, is the leading provider of structured, sophisticated and successful mentoring programs in Australia. With cross-industry mentoring programs for women in place within banking and finance, property and health and medical research sector, their passion is to increase the performance of

As a mentee, Fowler said she appreciated how candid her mentor was about their career experiences, both good and bad, which she found to be one of the most valuable parts of the program. Fellow mentee Johnstone felt it was incredibly helpful to receive feedback from “someone who is not in your business,

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so you can speak quite candidly” about issues you are facing.

Hoogewerff noted: “Being a mentor means you are passionate about your industry – you want your workplace to be a reflection of society.”

Exciting additions to Women in Drinks Mentoring Program We sat down with Serendis Senior Consultant Bianca Havas to hear what’s in store for participants in the second year of the WID Mentoring Program Can you tell us a little about the new program and how it differs to last year?

The program is similar in structure and approach to last year. By facilitating impactful mentoring conversations for male and female leaders, these connections help to develop an inclusive culture that enhances and leverages diversity of thought and profiles within the drinks industry.

The new additions to the program this year include identifying and understanding the behaviours of inclusive leadership where participants will have the option half way through the program to assess their inclusive leadership capabilities.

They will have the chance to take the new Inclusion360 assessment tool Serendis has developed which asks individuals to rate themselves against nine inclusive behaviours. Once they have completed their self assessment, they can invite a minimum of six people they work with to also rate them. This allows individuals to see the impact they are having as inclusive leaders and how that may align or differ from their intent.

This is an exciting addition, as individuals can begin to understand their own role in shifting their organisation’s culture towards being more inclusive and being able to leverage the value of diversity.

We also have a brand new purpose built mentoring learning portal called MentorKey where >>

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mentees and mentors have access to information and relevant activities throughout the program to assist them in their leadership development and mentoring and coaching skills.

Can you tell us a little about the mentors taking part this year?

We have an excellent cohort of senior leaders as mentors from a wide range of functions across the sector. This provides an opportunity for senior leaders to meet each other in addition to adding enormous value to the mentees.

Pictured above is a graphic that represents the different companies and functions of the mentors.

How did you launch the program?

Mentees and mentors met for the first time at a cocktail event hosted by Lion last month.

During the evening’s formal proceedings, they had the opportunity to hear from a panel of former

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mentees and mentors (below) - Amanda Fowler, Senior Portfolio Planning and Insights Manager at BrownForman; Katherine Johnstone, National Business manager at Campari Asia Pacific; Rodney O’Connell, Finance Director at Lion Beer; and Tobias Hoogewerff, Sales Director of the Alcohol and Coffee division of Coca Cola Amatil - from the 2017 Program who shared their insights from their participation last year.

They talked about how they approached their mentoring relationships, what worked, what didn’t work and what they learnt. This helped the new group of mentees and mentors to make the most of their mentoring relationship and the program overall towards their own personal leadership journeys.

What learnings from last year’s program are you applying to this year?

The program demonstrated the importance and crucial impact that mentoring can have on an individual’s career.

The access to a different perspective and the feedback of a senior leader from another organization is a unique opportunity for participants. Participants report that

the drinks association | June 2018

the cross-industry nature of the program is a distinct advantage and allows for a more open and honest conversation with their mentor.

The program continues to address the challenges of gender imbalance at leadership levels, by making an impact at both of these levels.

The key outcomes reported by the mentees: >> Understanding the importance of developing a personal leadership profile within their organisation and the industry in general >> Developing meaningful professional connections and sponsors >> Designing a career strategy based on their key strengths, promoting and communicating their objectives to a wide range of stakeholders >> Developing their leadership awareness and presence >> Introduction to a wider network they would not otherwise have accessed through connections made

during program events with both peers and industry leaders.

Mentors also reported a successful and rewarding experience, participating in more “structured” and therefore more effective mentoring conversations due to the momentum achieved through the program’s workshops.

It also broadened their perspectives into what their subordinates really think; helped them practice mentoring and coaching skills; and they gained insights into the subtle dynamics of inclusive leadership skills and how they can practice this learning within their teams.

There’s a lot of professional and personal satisfaction in “giving back”.

Was there any difference in the type of employee being submitted as a mentee to last year?

No, not that different to last year. All the mentees are high performing, talented women at mid career level looking to progress their careers as leaders.

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Women in Drinks launches Western Australia Chapter Women in Drinks is heading to Western Australia, following successful state chapter launches in Victoria, NSW, South Australia and Queensland.

The Women in Drinks Council is made up of women from all of the major drinks businesses operating in Australia today and has grown to include state chapters, a mentoring program and networking events featuring inspiring speakers from both within and outside the industry.

The state chapters provide professional education opportunities, inspire with industry role models and encourage women to create an active network.

Members of the WA Chapter Council are Jenny Kollman, Lion; Kathrine DeHavilland, Treasury Wine Estates; Rebecca Lauchlan, CUB; Emma Newman, Moët Hennessy; and Raelene Harris, Liquor Barons.

Western Australia Chair Emilia Simonin (above) notes: “Our focus is to raise awareness and commitment of leaders and influencers in the drinks industry on the benefits, enablers and barriers to diversity in their workplace to create change by 2020.

“We are passionate about inspiring women to join and stay in the drinks industry. Critical to this is supporting women to grow their careers in the drinks industry.

“A highly connected industry provides enormous benefits for career progression and cultural change.”

Simonin added that it was wonderful to have a presence in Western Australia, given the thriving

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wine industry there and the proliferation of maledominated industries such as mining.

If you’d like to know more about Women in Drinks and be alerted to its events in Western Australia, click here.

You can also contact Emilia, who is Category Development & Insights Manager at Moët Hennessy Australia, on emilia.simonin@moethennessy.com Click here if you’d like to receive invitations to upcoming Women in Drinks events.

the drinks association | June 2018

Nielsen advances its diversity ranking The Drinks Association’s Corporate Partner Nielsen has earned the #19 ranking on the 2018 DiversityInc Top 50 list for corporate diversity and inclusion, moving up 13 places.

This is Nielsen’s fifth consecutive year moving up on the annual ranking of companies that excel in hiring, retaining and promoting women, minorities, people with disabilities, LGBT+ and veterans.

“Nielsen’s results to date prove that leveraging our diversity of cultural backgrounds, experiences, talents and skills makes our company stronger and more useful to our clients and stakeholders,” said Nielsen CEO Mitch Barns. “Diversity is key to our growth and ability to innovate.”

Measurement and accountability are key components of Nielsen’s diversity and inclusion strategy and have been critical to our improvements in workforce representation, promotions, recruitment, retention and supplier diversity spend.

For instance, Nielsen reports a nine percentage point increase in the racial diversity of our workforce over the past five years. Similarly, global female representation in senior leadership is 33.8%, which is higher than other global companies, where percentages of females in senior management range between 24% and 29%.

“Nielsen’s business is predicated upon people— their preferences, choices and behaviors,” said Nielsen Chief Diversity Officer Angela Talton (right). “Global population shifts are causing those behaviors to change at a rapid pace. Our investments in diverse talent and programming, advance our ability to help clients anticipate and respond to those shifts.”

As a global provider of insights and comprehensive understanding of consumer behavior, Nielsen said its nuanced understanding of an increasingly diverse market influence on consumer trends is

driven largely by its diverse and inclusive workforce.

Today, 70% of the countries where Nielsen operates have at least one Employee Resource Group. Nielsen’s commitment to inclusion is also represented by the key milestones that its global ERGs achieved in 2017. Both the Sustaining Active Black Leadership and Empowerment (SABLE) and PRIDE (LGBT+) ERGs celebrated 10 year anniversaries. Last year, Nielsen also launched two new ERGs. Nielsen Generation (N-GEN) launched in China, while Multinational Organization Supporting An Inclusive Culture (MOSAIC), Nielsen’s ninth ERG, launched in the UK was created to recognize, celebrate and leverage the diversity of our associates.

The DiversityInc Top 50 list, issued yearly since 2001, recognises the top companies for diversity and inclusion management. These companies excel in such areas as hiring, retaining and promoting women, minorities, people with disabilities, LGBT and veterans.

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the drinks association | June 2018

I’m not 54. I’m 22 with 32 years experience

Freelance creative director Louis Loizou recently published this opinion piece on ageism on LinkedIn. This is not a rant.

This is not about how we did things back in our day.

This is about a real concern An age concern.

Let’s put things into perspective here. With the recent and very welcome push for sexual equality, the time is also right to address the inequality of blatant ageism in design and advertising.

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If you’re 18 to 30 years old, you may want to look away now. Ideas and creativity are not exclusive to the twenty somethings. Yes, you read that right.

You forget, we’ve been there and done that. In fact, don’t look at the wisps of grey hair and think we’re not still doing it. We are.

This is not a top trump competition between UX and Grant enlargers. The key argument for the defence?

Simply put: experienced creatives are still passionate but with pragmatism and discipline. More importantly, that experience brings a much bigger picture view to a brief.

the drinks association | June 2018

There is definitely a right balance between hiring young and senior talent. That’s where senior talent is essential - guiding, mentoring, coaching, bloody well inspiring.

Peter Saville, Neville Brody, Paula Scher, Trevor Beattie, Stefan Sagmeister, Dave Trott, George Lois - amazing creatives that the whole industry, including the “kids”, look up to and yet the youngest one there is a young 55.

The past couple of years or so, I have witnessed this inequality first hand both in an agency role and when applying for other perm or freelance roles. I won’t name and shame just yet. I’m saving that for my memoirs when I truly become old and cantankerous.

And it’s not just me. I hear this every day from my many contemporaries. One very experienced freelance copywriter I know, looked after a luxury brand for several months with huge success only to be suddenly replaced by a junior team who pretty quickly realised they were out of their depth. If it ain’t broke...

So my message to creative industry is relook at creatives who are over 40, even older, and think about what they can bring to the table beyond Werther’s Originals.

You will get proven people who can bring experienced understanding and behavioural knowledge to your new technology - surely the perfect complement.

Well, I’m off to finish a design for a mobile AI chatbot.

Seriously!

Ageism in advertising is as much a cost issue Darren Woolley, founder of marketing management consultants TrinityP3, says Louis is not alone.

“Search ageism+advertising on LinkedIn and you will find literally hundreds of posts from older, experienced advertising professionals,” he tells AdNews.

But he says it’s more than just ageism at play. In the

face of falling prices advertisers are willing to pay, senior staff are uneconomical.

“Many older, more experienced agency professionals find themselves facing redundancy as they are replaced by lower cost, less experienced resources, willing to do the same job for a lower cost,” he notes.

“The ageism effect also has a sexism effect, especially in the agency disciplines where women are increasingly represented. I say this because in 18 years I have never seen an agency retainer agreement where the base salary fee is based on gender. Where women are paid, as reported, 23% less for the same role the agency has the opportunity to make significant margin.

“Therefore just by continuing the gender salary inequality within the industry the agency can increase their profit margin by 75%.

“As professionals gain experience they become more valuable as their experience means they are able to work more effectively and more efficiently.

“But under the current agency model being more efficient, that is getting the work done in less time, is not an advantage.

He suggests: “For every marketer that says they wished there were more experienced people working on their business or account, perhaps they should look at how they pay their agency and how much they pay. Look to the procurement people you work with and ask how did they deliver those savings and was it at the expense of the very experienced people you want on your business.

“Perhaps if we want to eliminate ageism (and possibly sexism) in the agency world, let’s stop paying agencies for their costs and come up with a way of paying agencies for the value of their outputs, the product of their work and not the number of hours and the cost of those hours.”

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Chateau Tanunda’s Michelle Geber takes the top job The general manager of Château Tanunda, Michelle Geber, has been appointed to the newly created role of managing director of Australian Food & Beverages.

Owned by the Geber family, proud custodians of Château Tanunda, Australian Food & Beverages Pty Ltd is its parent company.

“Our international success is well documented; we are the number one Barossa brand in Switzerland and Russia with Château Tanunda’s ‘Grand Barossa’ collection of wines, and hold leading positions throughout Europe including Germany, Poland and Belgium,” said Geber.

“Our export strength is something we take great pride in as a family, and I am looking forward to giving more focus to the domestic side of the business.”

Geber chairman John Geber said the family business is undergoing a generational change.

“The opportunities for luxury, family owned Australian wine in key Asian and Australian markets is well known,” he noted.

“We’ve recently appointed key sales and marketing personnel to capitalise on our export growth as well as exciting new domestic opportunities, with a dedicated management team the focus is entirely on delivering these new strategies under Michelle’s leadership.”

Michelle Geber started her career in wine marketing roles with renowned wine companies Banfi and Concha Y Toro, where in 2009 she launched Château Tanunda in the USA.

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In 2012 she moved back to Australia to take up the Sales and Marketing role in the family business leading success in the Australian, Chinese and European markets and consolidating the luxury wine strategy of the company.

“The Barossa is in high growth internationally and we are well-positioned to act on this, we continue to expand in the luxury part of the market through our Old Vines Expressions range of wines, Single Vineyard and ‘The Chateau’ range,” she said.

“I am supported by a very disciplined and dynamic team and our portfolio exudes genuine craftsmanship and authenticity with over 280 acres of our own vineyards in the Barossa, forming an integral part of our growth.”

Geber is one of only a few female managing directors leading a dynamic wine business.

John Geber will retain the position of Chairman of the group of companies supported by the advisory board.

the drinks association | June 2018

New parental leave standards for AB InBev employees worldwide AB InBev has set a new global parental leave standard for its 200,000 employees in 52 countries.

work transition programs. These programs will vary globally.

Under the new policy, primary caregivers will receive a minimum of 16 weeks of time off at full pay.

Previously, the company’s parental leave policy included language about the “birth parent” rather than the “primary caregiver,” as it does now.The birth parent could previously have eight weeks of maternity leave along with eight weeks of parental bonding leave for a total of 16 weeks.

Secondary caregivers will receive a minimum of two weeks off at full pay. This policy is inclusive of natural births, adoption, and surrogacy.

“We recognise that families come in different shapes, sizes, and format, and we’ve tried to be as inclusive as possible in this policy,”David Almeida, AB InBev’s Chief People Officer, told Business Insider.

The brewing company’s new parental leave policy also allows for in-vitro fertilization leave and return-to-

Under the old policy, adoptive parents or fathers who chose to be the primary caregivers were not be able to take 16 weeks of paid leave. Now they can.

This is particularly revolutionary for the United States, where only 14% of Americans are covered by paid family leave policies.

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the drinks association | June 2018

WID SA personal branding event success

The South Australia Chapter of Women in Drinks held a special event on “Developing your personal brand and career” at the National Wine Centre last month.

More than 80 people attended the insightful and inspiring afternoon, which featured two leaders in the recruitment industry discussing how to develop your brand and career to assist with the challenges faced by women in the drinks industry.

National Chair of the State Chapters Angela Burgum welcomed guests, talked briefly about Women in Drinks and introduced the speakers.

Ruth Morgan and Nicole Underwood gave their insights into building resilience, promoting ourselves, knowing your value proposition and

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aligning your passion with your purpose.

Nicole Underwood has successfully established three recruitment firms in Adelaide while balancing motherhood, to become a sought-after speaker and noted female entrepreneur.

Ruth Morgan, formerly of Hender Recruitment, is a Director and Executive Performance Coach of Creating Healthy Careers. She is also a Director of Elevate Women.

There was a great many questions following their presentations and both Nicole and Ruth stayed on to network with the group.

Thank you to everyone who attended, we can’t wait to see you at our next SA event.

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the drinks association | June 2018

How the drinks association keeps you informed Here’s a handy guide to the ways the drinks association spreads the word about great achievements and initiatives in our industry.

The drinks association’s mission is to connect, inform, promote and strengthen the drinks industry.

We aim to keep you up to date with all the latest drinks news and developments, both in Australia and overseas.

We have a LinkedIn company page and three groups: the drinks association, drinks trade and Women in drinks.

Take a look at the many ways we keep you in touch.

Connect with us on social media Get your news even faster by following us on social media.

You can follow us on Instagram at the drinks association, where we have more than 1000 followers.

We have a monthly newsletter - drinks news We have more than 4000 followers on our three Facebook pages: drinks trade, the drinks association and Women in drinks.

We have almost 3000 followers on Twitter at drinks trade, the drinks association and Women in drinks.

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Click here to become a subscriber.

the drinks association | June 2018

Visit our websites We feature the latest news updates at drinkscentral.com.au, diversity&inclusion@drinks. com.au and drinksbulletin.com.au drinks bulletin also sends out weekly newsletters that round-up the top stories.

Click here to subscibe.

Our websites reach almost 40,000 unique users every month, with almost 1 million page impressions.

How you can feature in our digital and print publications Email our Social Media & Communications manager Alana House on alanah@drinks.asn.au and drinks trade’s associate editor Hannah Sparks on hannah@hip.com.au We have a bi-monthly magazine - drinks trade

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3 easy ways to learn more about the drinks association’s services the drinks association has created a series of videos and infographics highlighting how we can help you. the drinks association Learn more about the drinks association and the services it offers.

Click here to view the infographic.

drinks bulletin Keep your finger on the pulse of the whole industry with our weekly drinks bulletin.

Click here to view the infographic.

drinks trade Want to know what drinks trade magazine can do for you and your business?

Click here to view the infographic.

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the drinks association | June 2018

What our associate members can do for you ...

A guide to the services provided by the drinks association’s associate members.

AMA AMA Commercial Collections is an Australian owned and operated enterprise that has served credit managers since 1977. It provides a full range of services and products including debt recovery, trade bureaus, credit consulting, credit insurance and information services. Click here to learn more.

BevChain BevChain provides national tailored supply chain solutions for the beverage industry across Australia with ‘best-in-class’ warehouse and distribution services.

Click here to learn more.

Brand Promotions Brand Promotions is the biggest, best and most cost-effective supplier of almost any promotional product you can think of. It also specialises in designing an entire campaign to help build your brand and dominate your market through gift with purchase, custom made products and high volume orders. Click here to learn more.

Core Element Core Element is a specialist boutique FMCG recruitment and careers business that recruits sales, marketing and general management roles across the grocery, liquor, foodservice and pharmaceutical sectors. The company combines contemporary functional and organisational credentials and the ability to engage a rich, diverse network. Click here to learn more.

Fix Corp Fix offers tailored solutions for system management, processes and efficiencies, category management, promotional program management, marketing programs & collateral management, retail support and merchandising, space planning, pricing, audit program management, data collection and analysis and reporting, product advice and product to market advice. Click here to learn more.

Hip Media Hip Media is a specialist, mid-sized publisher dedicated to meeting your marketing and corporative objectives. Hip creates publications that communicate with customers, members or stakeholders in an informative, entertaining and inspirational voice; specialising in print and digital content in the B2C and B2B sectors. Click here to learn more.

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IRI IRI has the world’s largest set of consumer, purchase, media, social and mobile data, igniting growth for clients in the FMCG, retail and health sector. Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring media strategies, or guiding you through new product or market planning, IRI helps grow your business. Click here to learn more.

Kegstar Kegstar is an asset pooling business specialising in stainless steel kegs used to transport beverages. It collects empty kegs from venues and then redeploys them to other customers in the pool. Each keg is uniquely identified and tracked as it moves through the supply chain. Click here to learn more.

Mondo Search Mondo Search provides executive search and recruitment services across a range of industries in Australia, including direct selling, digital/ direct marketing, drinks, FMCG, franchising/retail and hospitality. Mondo offers tailored recruitment services through its Sydney and Melbourne consultancies, and has national and international affiliates through The Worldwide Recruiting Network. Click here to learn more.

Powerforce Powerforce is part of the Blueprint Group, which works with retailers and manufacturers to help unlock value for them through its integrated range of data, sales and marketing solutions. Powerforce and Blueprint’s CCS offer a full range of sales and marketing solutions through brand names such as Extravert, Retail facts! and Ausrep; and Retail Insight. Click here to learn more.

The Advantage Group Advantage is the industry leader in B2B performance benchmarking. The success of its performance benchmarking program - Advantage Report - has expanded to over 39 countries. Clients look to Advantage for insights into strengthening their business relationships within channels including Ecommerce, grocery, pharmacy, food and healthcare. Click here to learn more. tic technologies tic technologies provides custom internet and CMS solutions. tic’s team is available at all times, providing ongoing complimentary support. Its powerful, yet easy to use CMS can be extended to multiple, independent web sites.

When you need quality web technology, strategic marketing and support; think tic technologies. Click here to learn more.

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BARSCAN BARSCAN delivers insights into the on-premise liquor trade. BARSCAN for Venues takes the hassle out of retrieving data from your POS, delivering a simple way to understand and analyse sales, margins and profit performance.

BARSCAN delivers insights into trends, trading dynamics, occasion dynamics and promotions in the on-premise liquor trade. Click here to learn more.

Ebiquity Ebiquity is a leading independent media and marketing analytics specialist.

It monitors advertising across all main channels – TV, Radio, Digital, Outdoor, Press – to provide you the required visibility to react to competitor activity, and give you greater confidence to develop successful communication strategies. We help you to understand who is advertising, where they are advertising, what they are saying, and how much they are spending. Click here to learn more.

GS1 Australia GS1 is a leading global organisation dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains. The GS1 system of standards is the most widely used supply chain standards system in the world. The company’s specialties are barcodes, EPC, GDSN, eCom, MobileCom, AIDC, traceability and supply chain standards. Click here to learn more.

JEM Computer Systems JEM provides Information Communication Technology (ICT) management and support for small to medium organisations. It offers 24-hour, 7-day-a-week remote support, ICT Project Management, software auditing and licensing compliance, regular system health reporting and proactive monitoring, disaster recovery planning and data back-up services, domain and DNS management, system integration, service and virtualisation, and hardware.

Click here to learn more.

Mainfreight As a global supply chain business with over 240 branches around the world, Mainfreight offers sophisticated logistics solutions in and out of the most dynamic economies. The company also offers specialised warehousing and distribution solutions. Click here to learn more.

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NCI Established in 1985 as a specialist trade credit insurance broker, NCI has grown to become the leading trade credit insurance broker throughout Australia, New Zealand and Asia. NCI focusses on protecting its client’s profitability - while credit insurance is the ultimate safeguard against bad debts, better business practices in trade credit management can also help to improve profitability on a day to day basis. Click here to learn more.

StayinFront StayinFront provides complete, mobile, cloud-based sales force automation (SFA) and customer relationship management (CRM) solutions that empower its customers to work more efficiently, know more about their business and performance and sell more effectively. Click here to learn more.

Nielsen Nielsen helps companies understand what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across video, audio and text. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.

Click here to learn more.

Merch & Effect

Merch & Effect has a proven integrated approach to the management of merchandisebased projects and campaigns providing full-circle project management, including market research; product conceptualisation, creative development & production; warehousing & logistics: quality control; assembly & packaging; and international shipping & delivery.

Click here to learn more.

Touchstone Executive Search Touchstone has been helping clients secure the best senior executive talent since 2003. The company advises major Australian and multinational companies on senior appointments across the Asia Pacific region. Through research and global network relationships Touchstone builds deep industry background and behavioural knowledge, which allows it to deliver high caliber shortlists quickly and efficiently. Click here to learn more.

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SKUVantage Specialising in helping clients drive sales, reduce costs and save time with a collaborative one-stop-shop approach to digital content management, SKUVantage brings a wealth of possibilities to member companies. The business already has a strong relationship with the drinks association through its digital content repository service www.drinkslibrary.com.au.

Click here to learn more.

Do you know a company that would make a great associate member of the association? Tell them to call our Member Liaison Alison Herring on (02) 9415 1199 or email on alisonh@drinks.asn.au

The Drinks Association heads to Melbourne May was a busy month for The Drinks Association Member Liaison Officer Alison Herring, who headed to Melbourne to see Treasury Wine Estates, in a meeting organised by Angela Burgum, Commercial Finance Manager.

There was discussion during the visit around how the National Retail Banner Database and the Liquor Licences Database is used by TWE. Alison visited Brown Brothers Melbourne – organised by Ellie Vince, Chief Marketing Executive – and discussed how users of the services were from different parts of the business. An Ad Watch Platform demonstration was given and new users were added to access the platform so they can receive regular reports Alison and Business Manager Rachel Wormald also had a visit to CUB’s Sydney office – organised by Mark Blake, National Business Manager – where they met with the sales team and presented to many of the interstate team via webinar. There was a lot of discussion around the National Retail Banner Database service and The Drinks Association will organise Ad Watch training with Ebiquity.

Contact Alison on alisonh@drinks.asn.au if you’d like to arrange a meeting to discuss our services.

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the drinks association | June 2018

Meet our valued corporate partners It was another amazing year for The Drinks Association in 2017 and we couldn’t have done it without our valued Corporate Partners.

Our corporate partnerships aim to further our common goal of building stronger, more progressive, competitive and valued services to the drinks industry.

It was great to have our Corporate Partners on the journey with us in 2017 and we can’t wait to work with them again in 2018.

If you’d like to become a Corporate Partner of the drinks association or know a company that would be a great match for us, contact Alison Herring on alisonh@drinks.asn.au Here’s a guide to our current Corporate Partners:

Advantage Australia; Shopper Tracker & Real World Marketing Advantage is one of the leading business-tobusiness market research companies operating worldwide. They help clients create more rewarding business relationships through benchmarking.

Shopper Tracker is a quantitative measurement research programme based on shopper interviews, covering all major categories and retailers in one benchmarking process. The team at Real World Marketing are consumer, shopper and category experts.

Aon Aon is the global leader in human resource consulting and outsourcing solutions. Their services focus in helping organisations mitigate risk in their workforce and realise the untapped potential of their employees. They also help individuals maximise their wealth to enable people to live the life they want. The Aon Hewitt team of experts partner with your organisation to develop and

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the drinks association | June 2018

deliver people strategies that achieve positive business outcomes.

BevChain BevChain provides national tailored supply chain solutions for the alcoholic beverage industry across Australia with ‘best-in-class’ warehouse and distribution services.

Nielsen Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties.

StayinFront Group StayinFront is a complete consumer goods CRM solution for the liquor and beverage industry providing an automated solution for field forces on iPads, iPhones, Android devices and Windows laptops and tablets. Supporting account selling, retail execution and direct store delivery activities it is a robust and highly-proven system that has been deployed by leading beverage and consumer goods companies worldwide to meet the challenging needs of the rapidly changing industry.

access to a wide range of decision makers, who are responsible for the procurement of alcohol.

Industry buyers are able to sample, compare and order new products, meet new industry colleagues and reconnect with existing ones. The 2018 event - to be held on June 18-19 at Darling Harbour - will feature an interactive show floor of taste testing, mixology demonstrations, master classes, seminars and networking.

The Drinks Industry Show The Drinks Industry Show is the only dedicated trade exhibition for the drinks industry, showcasing the best in wine, beer and spirits from across the globe. The annual event reconnects producers and distributors of alcoholic beverages with buyers from all industry verticals, providing unparalleled

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the drinks association | June 2018

Need information on liquor licences and banners fast? the drinks association can help. Providing access to the only centralised national liquor licence database in Australia, you’ll never miss out on all the latest licensing and banner group news.

Active liquor licences as at May 2018

Top 10 banner groups percentage share of outlets Australian liquor retail market - April 2018

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