drinks yearbook 2016

yearbook The year in review Jan 16 - Dec 16

CREDITS

Publisher – Ashley Pini Ashley@hipmedia.com.au

PUBLISHER the drinks association

Production Manager – Sasha Falloon Sasha@hipmedia.com.au General Manager – Melinda Virgona Melinda@hipmedia.com.au

www.drinkscentral.com.au ALL ENQUIRIES TO: the drinks association Locked Bag 4100, Chatswood, NSW 2067 ABN 26 001 376 423 The views expressed in drinks yearbook are those of the respective contributors and are not necessarily those of the magazine or the drinks association. Copyright is held by the drinks association and reproduction in whole or in part, without prior consent, is not permitted.

EDITORIAL Editor – Hannah Sparks Hannah@hipmedia.com.au Editorial Assistant – Stephanie Aikins Stephanie@hipmedia.com.au DESIGN Art Director – Evelyn Rueda Senior Designer – Racs Salcedo Ryan@hipmedia.com.au SALES National Sales Manager – Tim Ludlow Tim@hipmedia.com.au Sales Manager – Daire Dalton Daire@hipmedia.com.au

OTHER DRINKS ASSOCIATION PUBLICATIONS INCLUDE: drinks trade drinks bulletin drinksbulletin.com.au drinks guide drinksguide.com.au

PRODUCED AND CONTRACT PUBLISHED BY

Director: Ashley Pini ACCOUNTS: accounts@hipmedia.com.au 169 Blues Point Road, McMahons Point, NSW 2060 Ph: 02 9492 7999 | www.hipmedia.com.au | facebook.com/drinksmedia ABN: 42 126 291 914

4 | drinks yearbook

Foreword It is with great pride that I write my final drinks yearbook foreword as CEO of the drinks association.

After 11 years as CEO of the drinks association, I will be leaving the organisation on September 8, 2017.

I have spent the past two months handing over the reins to the new CEO, Georgia Lennon. Georgia was previously General Manager, People & Communications at Accolade Wines, and a member of various councils and boards, including the Winemakers’ Federation of Australia Board, Women in drinks Council, diversity & inclusion @ drinks Council, and the Alcohol Beverages Australia Working Group.

I know she will continue the valuable work the association has done to support its member companies and the Australian drinks industry.

I was appointed as Managing Director of the association in

November 2006, and have spent the past decade reinvigorating the association, increasing membership and creating further services for the industry, as well as rebranding the Liquor Merchants Association of Australia to the drinks association.

Some of the innovations I am most proud of bringing to fruition are the introduction of the Industry Trade Survey; the Shopper Tracker service; the various forums and workgroups to foster industry discussion; our publications drinks trade, drinks guide, drinks yearbook, drinks bulletin and drinks News; the establishment of the Australian drinks Awards, now in their fifth successful year; and the launch of the Women in drinks and diversity & inclusion Councils.

The Australian drinks Awards, now in their fifth year, have received huge support from the industry. The 2017 awards will be held on September 7 at the International Convention Centre at Darling Harbour. The format of the event has been overhauled this year – the night will kick off with a theatre-style, seated presentation for all awards excluding Brand of the Year and Supplier of the Year, with the two major awards presented afterwards at a sit down dinner.

Women in drinks was created in 2014.

It has evolved into a strong voice in the industry, hosting networking events around Australia. This year, the council partnered with the drinks association and Serendis Leadership Consulting to launch a mentoring program involving 58

drinks yearbook | 5

participants from companies including Australian Vintage, Brown-Forman, Bacardi-Martini, Campari, Casella, Carlton & United Breweries, Coca-Cola Amatil, Lion and McWilliam’s Wines.

In 2016, I also oversaw the launch of the diversity & inclusion Council.

Chaired by Bacardi-Martini’s Denis Brown, the council has formulated its pillars and strategies, and is moving forward to address diversity in commercial leadership, while also building diversity and inclusion tools for member adoption.

Defining the drinks association’s pillars The association spent 2015-2016 aligning every aspect of the business with four pillars: promote, connect, inform and strengthen. The result is a thriving not-for-profit organisation that continually strives to devise and develop useful services for both existing and potential new members by reinvesting profits into business growth.

The association exists to build knowledge and positively impact on businesses within the industry.

It gathers data and presents this

6 | drinks yearbook

information with meaningful insights for users to enable better decisionmaking and market understanding.

Among recent additions to its services are the expanded Liquor Licences Database, which now includes wholesaler numbers from Australia’s major independent, member-based and co-operative wholesalers.

We’ve launched a commercial initiative with SKUvantage called drinks Library to house and manage digital assets for member companies and the broader industry.

The Industry Trade Survey continues to build and now has the full support of both the supplier and retail sectors.

Our Shopper Tracker service has expanded and has a strong subscriber base that continues to grow. The next two to three years will see this service expand and develop to continue meeting industry needs.

The Retail Ad Watch Database service has undergone significant change through consultation with the industry and continues to evolve and attract new users. Together with Ebiquity, the service has started reporting on online promoted price points across five key websites on a weekly basis.

Sharing the news Our suite of publications continues to perform strongly. Our readership is growing and our reach is expanding.

Our growing commitment to keeping you informed means we now offer a bi-monthly drinks trade magazine, a monthly drinks Newsletter, a weekly drinks bulletin newsletter and a daily drinks newsfeed at drinkscentral.com.au

Celebrating 120 years This year marks the 120th anniversary of the drinks association. Together, we have achieved so many great things and I know the industry will continue to thrive and grow.

I am truly proud of how we can come together to support each other, appreciate the hard work we do and also strive to make the drinks business an even more attractive and inclusive place for people to work.

Many thanks, Sandra Przibilla, CEO, the drinks association

List of Board of Directors Ralph Dunning Neil Grant Mark Powell Mark Churi Shane Richardson Tim Gilberd Rory Anderson Warwick Brook Denis Brown Shane Bulluss Cameron Ferguson Peter Filipovic Deborah Grace Brad Madigan Scott Marshall Jeff McKenzie Alastair Miller David Moore Cam Pearce Michelle Phipps Ashley Powell Michael Ritoli David Segreto Cameron Simpson Simon Tamke Matthew Taylor Mitchell Taylor

Chairman Deputy Chair Executive Director Executive Director Executive Director Treasurer Director Director Director Director Director Director Director Director Director Director Director Director Director Director Director Director Director Director Director Director Director

Independent Director Treasury Wine Estates Lion Casella Family Brands Coca-Cola Amatil Lion island2island Beverage Company De Bortoli Wines Bacardi-Martini Australia Brown Brothers Milawa Vineyards Australian Vintage Ltd Carlton & United Breweries William Grant & Sons Australia Campari Australia Australian Liquor Marketers Pernod Ricard Australia Accolade Wines Spirits Platform Coopers Brewery Brown-Forman Moet Hennessy Australia Asahi Premium Beverages McWilliam’s Wines Beam Suntory Diageo Australia The Yalumba Wine Company Taylors Wines

drinks yearbook | 7

Acknowledgements We would like to thank all of the supporters of the 2016 drinks yearbook, who have made the publication possible.

We would also like to thank all of the contributors who have submitted text, data or imagery for this publication, as well as the heads of companies who chose to share their thoughts on 2016 with us.

Thank you to ongoing and new supporters of the drinks publications.

We look forward to working with you in the year ahead.

8 | drinks yearbook

Drinks Yearbook Vol. 7 Contents Sponsors Message Advantage Australia, Shopper Tracker & Real World Marketing Aon Hewitt BevChain

Concours Mondial de Bruxelles

39

Sydney Royal Wine Awards

56

Craft Beer Awards

40

San Francisco World Spirits Competition

58

National Wine Show of Australia

41

Australian Sweet Wine Challenge

43

16 18 20

Summer The World Around Us

64

International Wine and Blue Star Group

22

Portfolio Additions and Acquisitions 66 Spirit Competition

44

Margaret River Wine Show

47

NSW Wine Awards

48

Perth Royal Beer Show

49

Perth Royal Wine Show

50

Royal Adelaide Wine Show

52

Royal Melbourne Wine Awards

54

Coopers 24 Nielsen 26 StayinFront 28 The Drinks Industry Show

30

Awarded Australian drinks Awards

34

Australian International Beer Awards 38

Expansion

66

Policy and Legislation

66

Global Markets

67

Community

67

Joining Forces

68

Sponsorship

69

Accolades

69

drinks yearbook | 9

Environmental Sustainability

70

Education

84

New Services

95

Heads Up

70

New Services

84

Moving On

97

Drinks Arrivals

71

Moving On

85

New Image

97

Trade Activity

72

Winter

New Image

73

The World Around Us

Autumn

Spring 88

The World Around Us

100

Portfolio Additions and Acquisitions 90

Portfolio Additions and Acquisitions 102

Expansion

90

Expansion

102

Portfolio Additions and Acquisitions 78

Policy and Legislation

90

Policy and Legislation

103

Policy and Legislation

78

Joining Forces

91

Community

103

Global Markets

79

Sponsorship

92

Joining Forces

103

Community

79

Accolades

92

Sponsorship

104

Sponsorship

79

Environmental Sustainability

93

Accolades

104

Accolades

80

Heads Up

94

Environmental Sustainability

106

Heads Up

80

Drinks Arrivals

94

Heads Up

106

Drinks Arrivals

82

Trade Activity

95

Drinks Arrivals

106

Trade Activity

83

Celebrations

95

Trade Activity

108

The World Around Us

10 | drinks yearbook

76

Education

109

Industry Analysis

Celebrations

109

Australian Liquor Licenses

by Type & State

120

Drinks Licences 2016

122

Drinks Licence Count by Channel

122

Report on Wine Sales

123

The World Around Us 114 Portfolio Additions and Acquisitions 116

Report on Spirit Sales

125

Expansion

116

Report on Cider Sales

126

Policy and Legislation

116

Report on Ready to Drinks Sales

128

Joining Forces

116

Australian Off-Premise Performance 129 Off-Premise Packaged

Accolades

117 Beer Dollars

130 & 131

Heads Up

117

Drinks Arrivals

117

Off-Premise Packaged Beer 9 Litre Equiv

130 & 131

Education

118

Celebrations

118

Moving On

118

New Image

119

New Services New Image

Industry Voice

110 110

Christmas

Off-Premise Packaged Beer Dollars & 9 Litre Equiv by Segment 132

Treasury Wine Estates

71

De Bortoli Wines

72

Coopers

73

William Grant & Sons

73

Brown-Forman

81

Campari Australia

82

Taylors Wines

84

Asahi Premium Beverages

85

Diageo Australia

92

Moet Hennessy Australia

96

Casella Family Brands

96

Australian Vintage Limited

109

Brown Brothers

119

drinks yearbook | 11

Thank You to Our Sponsors

12 | drinks yearbook

RealWorld

drinks yearbook | 13

Advantage Australia

t

Shopper Tracker

he drinks association and Advantage Trade Survey is the only official survey operated directly by the drinks association, and therefore is used by all association members as well as key retailers in the liquor channel. It takes place annually to ensure that participating companies can identify how to improve the products and services they provide based on feedback within the report. The program gives both suppliers and retailers the opportunity to participate in driving change and improving overall organisational capability.

to assist business improvement; • Provides a supplier business the opportunity to convey their objective and confidential feedback to their key trade partners in the Advantage Mirror Report. Confidentiality is assured, as responses from your company will be aggregated with the responses from the other participating companies; • Results from the survey are reported directly to senior executives of the participating retailers. You can be assured that the opinions of your personnel will reach the decision makers within your retail partners at the most senior levels.

The Trade Survey:

For more information, contact John McLoughlin, Executive Director and Managing Director on 0411 248 503 or at jmcloughlin@advantagegroup.com

• Measures and benchmarks organisational capability in the supplier’s business in over 30 areas as assessed by your key trading partners; • Provides insights for a targeted action plan on identified issues and learnings

14 | drinks yearbook

S

hopper Tracker helps you plan and execute more effective brand/category plans and relationships with your customer, based on understanding your shopper.

‘Shopper’ may be the latest buzzword, but what does it actually mean for businesses and how should you measure it, integrate it, resource against it and build better retailer relationships around it?

Shopper Tracker has proven effectiveness in doing this across the Australian liquor, grocery and convenience channels for the last eight years. We are now operational in nine countries.

More than just providing data from over 20,000 liquor shoppers, we help you construct and drive category, brand and joint plans between manufacturers and retailers. Through

Real World Marketing RealWorld the drinks association, we have built an in-depth, entry-level industry program to enable all liquor companies to understand and action shopperbased plans. As part of this, and in tailored resourcing for companies, we work with suppliers to connect their plans better with the trade, helping them to land their brand plans based on what’s right for the shopper and retailer in the category. We also work directly with the retailers in Australia to help them drive central strategic operations through to segment and banner level decisions.

For more information, contact Simon Ford, Managing Director on 0415 507 424 or at simon.ford@shoppertracker.com.au

R

eal World Marketing helps companies plan, think and execute more effectively.

They do this by helping suppliers and retailers improve growth and profit outcomes by focusing on the needs of the consumer, shopper and category.

Real World Marketing is the leading category management business in Australia, with a team of senior consultants drawn from category, sales, marketing and retail backgrounds, with extensive international experience.

We have a demonstrated track record with a large number of the drinks association members.

Real World Marketing’s solutions include: • Integrated commercial planning – the stagey planning process for the business; • Category strategy development and category plan execution – from

identifying the growth agenda to executing it through the instore programs such as range review and shopper programs; • Marketing effectiveness – portfolio and brand planning and new product development; • Channel strategy – how to review the retail landscape and get clear on your priorities; • Joint business plans – how to collaborate and engage more effectively; • Pricing analytics – latest techniques to optimise range, pricing and promotions; and • Capability programs – sales, category, marketing and negotiation programs to build knowledge and skills.

For more information, contact Paul Bull, Managing Director on 0407 114493 or at paul.bull@realworldmarketing.com.au

drinks yearbook | 15

Aon Hewitt

Simon Wolnizer, Aon Hewitt

A

on Hewitt is the global leader in human resource consulting. Our services focus on helping organisations mitigate risk in their workforce and realise the untapped potential of their employees. We also help individuals maximise their wealth to enable people to live the life they want.

In Australia, our team of experts deliver solutions in the areas of: • Superannuation and retirement • Financial advice • Workers’ compensation • Workforce risk solutions • Employee benefits • Talent, leadership and employee engagement • Remuneration and incentives • Total rewards • Actuarial services • Mergers and acquisitions In 2017, Aon has continued to provide drinks organisations with accurate,

16 | drinks yearbook

reliable and comprehensive information on the Australian pay market; a range of supporting reward consulting services; and ongoing development and innovation in our online data reporting.

The General Remuneration Report, with its dedicated Beverage Job Family, is released in June and November, and covers an extensive range of industry specific and broader corporate support function roles.

The team at Aon is delighted to continue its partnership with the drinks association.

If you would like to discuss how Aon Hewitt could help you mitigate risk in your workforce and realise the untapped potential of your employees, please contact Simon Wolnizer on +61 2 9253 8277.

For more information, visit www.aonhewitt.com.au

Can’t wait for the next

issue of drinks trade?

u .a m o .c in t e ll u b s k in r Head on over to www.d rviews and product releases , ts h ig s in , s w e n y il a d r u yo ll a for

inte

BevChain

B

evChain provides national, tailored supply chain solutions for the beverage industry across Australia with best-in-class warehouse and distribution services.

BevChain’s industry solution enables businesses in the beverage industry to tap into a single, dedicated industry supply chain network and benefit from combining distribution know-how and resources to optimise efficiencies and costs.

CEO Matt Sheridan explains: “Combining our customers’ products within our network means fewer resources are required to warehouse and transport these great brands to market and this generates significant savings and benefits to customers.”

18 | drinks yearbook

Celebrating its tenth birthday in 2016, BevChain has grown rapidly, to the extent that the business now handles in excess of 2.5 billion serving units annually and calls on over 25,000 delivery points each week.

As a specialist in the warehousing and distribution of beverages, BevChain understands the demands placed on the drinks industry and its customers. Since BevChain’s inception, suppliers of beer, wine and spirits have all benefited from BevChain’s specialised services and its ability to tailor solutions to meet their needs.

As BevChain has evolved over the last decade, it has been fortunate to work with customers of all shapes and sizes.

The business’ larger, well-established

customers appreciate the supply chain scale that BevChain brings to the Australian beverage landscape, while its smaller customers, who might be new to this market, appreciate the ease of access BevChain can provide to their customer base Australia-wide.

The satisfaction of BevChain’s customers has created major growth for the company, enabling the formation of a national delivery

network that has led to BevChain becoming an instrumental leader in the beverage 3PL industry through its “one stop shop” concept.

BevChain operates from 20 distribution centres in six states, with a fleet of over 200 vehicles, plus sub-contractors. It employs over 600 people in a variety of roles – all providing fast, effective and reliable supply chain services to its customers.

For more information, visit www.bevchain.com.au

drinks yearbook | 19

Blue Star Group

Cliff Brigstocke, CEO, Blue Star Group

B

lue Star Group has been a proud supporter of the drinks association since 2014. We partner with members – the liquor industry’s leading brands – to help you create top shelf communications.

As Australia’s leading and most diverse customer communication business, Blue Star offers the latest in multi-channel customer engagement solutions for Australia’s liquor industry, allowing you to seamlessly connect with your customers in more ways than ever before.

Blue Star’s value lies in the scale, technology and experience that continually delivers speed to market, quality and consistency.

With seven specialist businesses, Blue Star can offer truly flexible solutions aligned to your needs.

Blue Star DISPLAY creates POS and retail displays that turn shoppers into buyers. Years of working closely with Australia’s leading retailers has given Blue Star DISPLAY invaluable market knowledge and retail expertise.

Blue Star PROMOTE provides

20 | drinks yearbook

promotional merchandise, uniform and award solutions, managing customers’ entire promotional programs from creative development and sourcing to production and distribution.

Blue Star PRINT has the most modern print and digital personalised communications production capability in the country. Blue Star PRINT creates, prints, personalises, distributes and manages every kind of customer communication – from the complex to the simple – across every market sector.

Blue Star WEB produces state-of-the art magazines, high end retail and corporate and travel brochures for Australia’s leading organisations.

Blue Star DIRECT is a market leader in direct marketing delivery - from a simple, personalised customer letter to a fully integrated multichannel campaign incorporating DM, EDM and SMS. Blue Star CONNECT provides warehousing and distribution services for customers, including

secure storage, order processing and fulfillment, and inventory management. Operating out of a brand new, purpose built facility, our integrated suite of logistics services is an integral component to seamlessly supporting our customers’ overall campaign solution.

Franklin Web, new to the Blue Star family, is big in catalogue printing.

Franklin Web is dedicated to offering the widest range of catalogue formats and innovative print options to increase the impact of advertising and maximise return on investment.

As a division of IVE Group Ltd, an ASX listed, vertically integrated marketing and print communications provider, Blue Star also offers customer analytics, marketing automation, digital experiences, and managed solutions through sister agencies Kalido and IVEO respectively.

To find out how we can help you create cut through with your customers, visit our website at www.bluestargroup.com.au or email us at enquiries@bluestargroup.com.au.

drinks yearbook | 21

Coopers

C

oopers Brewery, based at Regency Park in Adelaide, is the largest remaining Australian-owned brewer.

A family company with a history dating back to 1862, Coopers is renowned for its unique range of natural, secondary fermented ales and stouts, along with a selection of quality lagers.

Its flagship product is Coopers Original Pale Ale, which accounts for more than 50 per cent of its sales.

Other ales include Sparkling Ale, Coopers Best Extra Stout, Mild Ale 3.5%, Dark Ale, Dr Tim’s, the annual season release Vintage Ale and the recently released Session Ale. Coopers Premium Lager and Coopers Clear headline the lager range.

In 2016-17, Coopers produced a record 83.8 million litres of beer - its 24th consecutive year of growth in volumes.

Over that time, Coopers' compound annual growth has been 8.9 per cent.

Most of this growth has been

22 | drinks yearbook

achieved outside of its home market of South Australia. In fact, Coopers' largest market today is NSW, which represents 27 per cent of sales compared with 22.9 per cent for South Australia, 18.7 per cent for Victoria and 16.2 per cent for Queensland.

Coopers is Australia’s third largest brewer with around five per cent of the total beer market.

The focus for the year ahead will be to boost awareness of Coopers’ unique beer portfolio, particularly the newly introduced Session Ale, and to amplify engagement with consumers across Australia.

One of the key ways of boosting awareness is through its arrangement with Tennis Australia. This provides pourage and activation rights for the Australian Open and lead-up events in Brisbane, Perth, Sydney, Melbourne and Hobart. This sponsorship commenced in 2017 and can run for up to five years.

of which Coopers requires about a third. The remainder will be sold to Australian and overseas customers.

Other key national sponsorships include Supercars and a number of music and cultural festivals across Australia including Laneways and the Garden of Unearthly Delights.

In November 2017, Coopers officially opened a new $65 million maltings plant at its Regency Park headquarters.

The maltings can produce up to 54,000 tonnes of malted barley a year,

The new maltings provides Coopers with full control of one of its key ingredients, greater certainty over quality and supply, and a new income stream.

drinks yearbook | 23

Nielsen

T

he next product that sparks a trend. The next promotion that draws a crowd. The next show that sweeps the nation.

Whether you want to grow your business or change the world, you need to know what’s next.

At Nielsen, what’s next isn’t a guessing game, it’s a science. Science based on data; science that measures real people in the real world to drive your business forward. Because the best science is the science that you can use.

We set the standard for measurement.

We did it 94 years ago when we invented the market research industry, and we’re still doing it today. But we don’t stop there. We’re focused on your future, and we know the next big thing can come from anywhere.

Together, we’ll invent, test, fail, reinvent and test again until we find it.

That’s because we are a company of

24 | drinks yearbook

scientists. Not the lab-coat kind – the truth-obsessed kind. From analysts in front of clients to engineers behind the scenes, each of us brings a passion for precision. It’s what gets us up at dawn to visit street vendors in Nairobi. It’s what keeps us up at night counting the viewers in New York. And when you work with Nielsen, those scientists work for you.

So the next time someone asks, “What’s next?” you won’t have to wonder. You’ll know.

Nielsen and the drinks association strategic alliance The consumer world is changing rapidly and Nielsen is evolving with it to support Australia’s liquor industry.

For a fifth consecutive year, Nielsen and the drinks association have set a strategic alliance to provide insights and expertise to the drinks industry through the Australian drinks Awards based on the voice of more than 6,000

Australian consumers. Our program has helped the liquor industry to: • Strengthen their brands through the ‘Most Loved Brand’ awards; • Determine the performance of the new products reaching the market and key learnings for future launches through our ‘Best Innovation’ award; • Assess the effectiveness of their advertising campaigns through the ‘Best Ad Campaign’ awards; and • Consolidate their presence and consumer sentiment on social media through the ‘Best Presence in Social Media’ awards.

To support you in moving forward, our consumer research, on behalf of the drinks association, is more comprehensive than ever. We have helped the industry to develop stronger brands, to understand consumer needs, to drive innovation and to have the best return of investment on their marketing activities.

It’s one thing to know what he’s buying today. But what about tomorrow? There’s a science to knowing the answer, and when you work with Nielsen, that science is working for you.

Learn more about The Science Behind What’s Next™ at nielsen.com.

For more information, visit Nielsen.com/au

Copyright © 2017 The Nielsen Company (US), LLC. All Rights Reserved.

17234_AusFG_ProgramAd_Retail_D01.indd 1

4/13/17 2:24 PM

drinks yearbook | 25

StayinFront

S

tayinFront provides mobile SaaS CRM and sales force automation solutions that empower beverage companies to “Do More, Know More and Sell More.”

26 | drinks yearbook

Tailored for the drinks industry, StayinFront TouchCG® helps increase field productivity, performance and selling effectiveness with out-of-thebox capabilities for route optimisation, digital merchandising, integrated KPIs and augmented reality.

Our game-changing solution, StayinFront Sales Locator®, delivers a unique combination of outlet data and map-based journey planning tools, enabling companies to close information gaps, optimise territories and uncover new opportunities. By integrating intelligent data on licensed Australian beverage providers, reps have easy access to an outlet’s sales potential, nearby competing outlets, demographics, shopper traffic drivers and drink spending.

At the home office, the powerful analytics in StayinFront EdgeCG® improve management visibility and insight into store conditions, individual level sales performance, workloads and achievements.

This valuable outlet data is amplified when it is merged with store-level POS data, analytics, video, and augmented reality in StayinFront PitchBook®.

Sales reps present compelling, factbased pitches that excite and engage

buyers. For example, reps can show buyers how their store ranks in their region or chain, reference sales charts of competing stores that have high-performing displays, and even ‘place’ a virtual display to help buyers visualise how it will look in their store.

“StayinFront is helping drinks companies do more, know more, and sell more. Our drinks partnership mission is to help drinks companies

improve sales productivity, increase insights into sales performance and leverage the latest digital technology and data to engage and excite customers,” explains StayinFront Managing Director, Clarence Dent.

Endorsed by the drinks association, StayinFront has consistently ranked best-in-class for CRM, analytics and guided selling by leading industry experts and analysts including CGT

and POI. Around the world, businesses ranging from global Fortune 100 companies to niche manufacturers, distributors and contract sales organisations use StayinFront to enhance performance, improve visibility and increase selling opportunities.

For more information on how StayinFront is helping beverage companies do more, know more and sell more, visit www.stayinfront.com

drinks yearbook | 27

The Drinks Industry Show

T

he Drinks Industry Show is the leading exhibition for the drinks industry in Australia.

Bursting with inspiration, the tradeonly show provides an unrivalled occasion to source avant-garde and premium products, explore new opportunities and share ideas with the great and the good of the industry.

Taking place annually at Sydney’s Luna Park, the show gives on and off-premise professionals the opportunity to stay up-to-date with the latest trends, network with the industry’s finest and meet and engage with potential suppliers.

The constant evolution of the drinks market means it’s more important

28 | drinks yearbook

than ever to stay connected to your clients and understand their ever-changing needs.

The Drinks Industry Show offers unrivalled seminar programs focusing on all aspects of the drinks industry.

During the course of the show, leaders of the industry aim to address topical issues such as how design can make or break hospitality, the importance of embracing social media, the current state of the Australian beverage industry and the battle between eCommerce and physical stores.

The show also offers a selection of handpicked spirit tastings that give buyers the opportunity to sample

and debate the latest and greatest spirits shaping the industry today.

Available strictly to trade professionals, the event encourages discovery, encounters and connections between growers, traders and drinks merchants, as well as up to 1,000 selected national buyers from pubs, restaurants, hotels, independent bottle shops and cafes.

In addition to the jam-packed program, the exhibition floor becomes home to various master classes and taste testings, giving attendees the chance for liquid on lips and to sample the eclectic range of product on offer.

As part of the show, the Australian Bartenders Guild presents its annual Cocktail and Flair Championships, with the best bartenders in the

country competing and showcasing their unique talents to the industry.

The Drinks Industry Show is proud to partner with the drinks association and HIP Media to deliver an event that showcases the very best of the Australian beverage industry.

For more information, visit www.drinksindustryshow.com.au

drinks yearbook | 29

Awarded

2016 Australian drinks Awards The Australian drinks Awards, founded by the drinks association, are recognised as the industry awards – conducted by the industry, for the industry – celebrating and honouring the fantastic achievements of drinks brands across all categories.

The Awards are independent, credible and transparent, conducted by leading market research companies – The Nielsen Company and Advantage Group.

O

n 7 September 2016, the industry’s leading beverage suppliers, distributors and retailers gathered at the Sydney Cricket Ground for the fourth annual Awards and the most eagerly anticipated yet, with tickets selling out more than six months prior to the event.

32 | drinks yearbook

More than 500 people arrived in their finest, with a touch of oldworld Hollywood – the theme of the event in 2016 - to celebrate the industry’s top achievements.

The pre-awards party was hosted by Veritas and held in the Ground’s Island Bar. During the awards, attendees

moved up to The Noble Dining Room to enjoy a delicious dinner prepared

by SCG Events and Delaware North.

The MC for the evening was the entertaining Michael Walton, who brought plenty of good cheer and fun to the event, as did the spoof videos the drinks association created that

were played between awards.

Among the biggest announcements of the evening was Brand of the Year, which was awarded to Jim Beam for the second year in a row as the best performing brand across all product and

award categories. This was followed by the announcement of the revered Supplier of the Year award, voted by the on and off-premise trade as the most favourable supplier within the industry. In 2016, the title went to Diageo Australia.

After the official proceedings ended, the fun continued with an after-party created

by StayinFront. The speakeasy theme with its retro nod to the glamour of the roaring ‘20s was the perfect conclusion to the drinks industry’s vibrant night of nights.

Date held: September 2016 Contact: www.australiandrinksawards.com.au

Best Sales Achievement Won by: Great Northern Brewing Company, Carlton & United Breweries

Best Innovation RTD Won by: Vodka Cruiser Originals – Blueberry, Asahi Premium Beverages

Major Award Winners

Most Loved Brand Won by: Vodka Cruiser, Asahi Premium Beverages

Best Innovation Spirits Won by: Ink Gin, Husk Distillers

Supplier of the Year Won by: Diageo Australia Brand of the Year Won by: Jim Beam, Beam Suntory Best Innovation Won by: Matilda Bay Lazy Yak 4.2% 49.5L Keg, Carlton & United Breweries Best Ad Campaign Won by: Jim BeamTM Branding Iron Mila Kunis, Beam Suntory Best Presence in Social Media Won by: Canadian Club, Beam Suntory

Overall Category Winners Best Innovation Beer Won by: Matilda Bay Lazy Yak 4.2% 49.5L Keg, Carlton & United Breweries Best Innovation Wine Won by: Taylors Estate, Taylors Wines Best Innovation Cider Won by: 5 Seeds – Premium Cut 5.5%, Lion – Beer, Spirits & Wine Australia

Best Presence in Social Media Beer Won by: Coopers Brewery Best Presence in Social Media Wine Won by: Penfolds, Treasury Wine Estates Best Presence in Social Media Cider Won by: 5 Seeds, Lion – Beer, Spirits & Wine Australia Best Presence in Social Media RTD Won by: Canadian Club, Beam Suntory Best Presence in Social Media Spirits Won by: Jim Beam, Beam Suntory

drinks yearbook | 33

34 | drinks yearbook

Best Ad Campaign Beer Won by: Asahi Super Dry 5.0%, Asahi Premium Beverages

Most Loved Brand Wine Won by: Penfolds, Treasury Wine Estates

Best Ad Campaign Wine Won by: Taylors Estate, Taylors Wines

Most Loved Brand Cider Won by: Somersby, Asahi Premium Beverages

Best Ad Campaign Cider Won by: Somersby Apple 4.5% (3x10), Asahi Premium Beverages Best Ad Campaign RTD Won by: Canadian Club – Summer of Tennis, Beam Suntory Best Ad Campaign Spirits Won by: Jim BeamTM Branding Iron Mila Kunis, Beam Suntory Most Loved Brand Beer Won by: Corona, Lion – Beer, Spirits & Wine Australia

Most Loved Brand RTD Won by: Vodka Cruiser, Asahi Premium Beverages Most Loved Brand Spirits Won by: Jack Daniel’s, BrownForman Australia

“From the moment guests arrived at the Sydney Cricket Ground’s Island Bar for our pre-awards party, hosted by Veritas, there was an unprecedented level of excitement in the room” – Sandra Przibilla, CEO, the drinks association Best Sales Achievement Cider Won by: Somersby, Asahi Premium Beverages

Best Sales Achievement Beer Won by: Great Northern Brewing Company, Carlton & United Breweries

Best Sales Achievement RTD Won by: Canadian Club, Beam Suntory

Best Sales Achievement Wine Won by: McGuigan Wines, Australian Vintage Ltd

Best Sales Achievement Spirits Won by: Jack Daniel’s, BrownForman Australia

drinks yearbook | 35

Champion Large Australian Brewery – Stone & Wood Brewing Co.

2016 Australian International Beer Awards The Australian International Beer Awards is the largest annual beer competition in the world and celebrated its 24th year in 2016. Hosted by the Royal Agricultural Society of Victoria, that year the awards also attracted close to 1,800 entries from 325 breweries in 36 countries.

Date held: May 2016 Contact: www.rasv.com.au

Champion Large International Brewery Won by: Ballast Point Brewing and Spirits, United States

Champion Small International Brewery Won by: Moylan’s Brewing Company, United States

Champion Australian Beer Won by: Little Dove - Gage Roads Brewing Co., Australia

Champion Medium Australian Brewery Won by: Two Birds Brewing, Australia

Australian Gypsy Brewer Award Won by: Brewcult, Australia

Champion International Beer Won by: Samuel Adams Kosmic Mother Funk Grand Cru, Boston Beer Company, United States

Champion Medium International Brewery Won by: Pelican Brewing Company, United States

Gary Sheppard Memorial Trophy for Best New Exhibitor Won by: Barrabool Hills Brewery Co., Australia

Champion Large Australian Brewery Won by: Stone & Wood Brewing Co., Australia

Champion Small Australian Brewery Won by: Pirate Life Brewing, Australia

36 | drinks yearbook

2016 Concours Mondial de Bruxelles The Concours Mondial de Bruxelles travelled to the Bulgarian town of Plovdiv in its 22nd year, continuing its tour of Europe’s leading wine regions. Over 8,750 wines from 51 producer countries competed before a number of the world’s premier tasters. A total of 320 wine tasters, including sommeliers, wine buyers, importers, journalists and wine writers, gathered for three days to judge the 2016 entries.

Date held: April-May 2016 Contact: www.concoursmondial.com

Rosé Revelation 2016 (Best Rosé Wine) Won by: Turasan Blush Rosé 2015, Turkey

White Revelation 2016 (Best White Wine) Won by: Aquilae Grillo Bio 2015, Italy

Red Revelation 2016 (Best Red Wine) Won by: Podere Brizio Riserva 2010, Italy

Sparkling Revelation 2016 (Best Sparkling Wine) Won by: Champagne Diogène Tissier et Fils Cuvée N°17, France

Sweet Revelation 2016 (Best Sweet Wine) Won by: Domaine du Mont d’Or Sous l’Escalier 2012, Switzerland

drinks yearbook | 37

2016 Craft Beer Awards The Craft Beer Awards are run by the Craft Beer Industry Association Awards each year to showcase the growth and diversity of brewers of this kind in Australia. The ceremony in 2016 was held in Brisbane with over 300 attendees.

Date held: July 2016 Contact: www.australiancraftbeer.org.au Champion Australian Craft Beer Won by: Pilsner, Little Creatures Brewing Champion Large Brewery Won by: Pirate Life Brewing Champion Medium Brewery Won by: Green Beacon Brewing Co. Champion Small Brewery Won by: Hope Brewhouse

38 | drinks yearbook

Champion Pale Ale Won by: Pirate Life Pale Ale, Pirate Life Brewing

Champion Specialty Beer Won by: Bourbon Barrel Strong Ale, Green Beacon Brewing Co.

Champion Amber Dark Ale Won by: Pale, Colonial Brewing Co.

Champion Lager Won by: Pilsner, Little Creatures Brewing

Champion Porter Stout Won by: Brown Porter, Black Font Brewhouse

Champion IPA Won by: Thunderbolt, Murray’s Craft Brewing Co.

Champion Wheat & Beer Won by: Stone & Wood Gose, Stone & Wood

Champion French Belgian Style Won by: Long Trip Saison, Nomad Brewing Co.

2016 National Wine Show of Australia The National Wine Show of Australia returned in 2016, showcasing 1,132 wines from 160 producers Australia-wide. A team of expert judges, comprising of winemakers, sommeliers, retailers, distributors and a viticulturist took three days to decide the winning entries. The major awards were distributed between 14 producers, across 11 regions and five states, a fitting testament to the scale of Australian winemaking today.

Date held: November 2016 Contact: www.rncas.org.au/ national-wine-show.html

The Dry White Other Varieties Trophy Won by: 2016 Metal Label Vermentino, Berton Vineyards

The Shiraz Trophy Won by: 2014 CC2 Shiraz, Chalkers Crossing

The Kit Stevens Memorial Trophy for Sparkling White or Pink Won by: 2006 Rosé, House of Arras

The Single Vineyard Dry White Trophy Won by: 2015 Belford Chardonnay, Tyrrell’s Vineyards

The Cabernet Sauvignon Trophy Won by: 2014 Cabernet Sauvignon, Xanadu Wines

The Riesling Trophy Won by: 2016 The Lodge Hill Riesling, Jim Barry Wines

The White Wine of Provenance Trophy Won by: 2016, 2009, 2005, Belford Semillon, Tyrrell’s Vineyards

The Blended Dry Red Trophy Won by: 2015 Grenache Shiraz Mataro, Bleasdale Vineyards

The Sauvignon Blanc or Sauvignon Blanc Semillon Trophy Won by: 2016 Margaret River Sauvignon Blanc, Millbrook Winery

The Sweet White Table Wine Trophy Won by: 2013 Deen Vat 5 Botrytis Semillon, De Bortoli Wines

The Dry Red Other Varieties Trophy Won by: 2015 ‘The Hundred’ Blewitt Springs Single Vineyard Grenache, Willunga

The Semillon Trophy Won by: 2009 Vat 1 Semillon, Tyrrell’s Vineyards The Chardonnay Trophy Won by: 2012 Patricia Chardonnay, Brown Brothers Milawa Vineyard

The Rosé Trophy Won by: 2016 Pour Les Amour Rose, Bird in Hand The Pinot Noir Trophy Won by: 2015 Pinot Noir, Eddystone Point

The Single Vineyard Dry Red Trophy Won by: 2014 CC2 Shiraz, Chalkers Crossing The Red Wine of Provenance Trophy Won by: 2015, 2009, 2005 Collector Marked Tree Red Shiraz, Collector Wines drinks yearbook | 39

The Edgar Riek Memorial Fortified Wine Trophy Won by: 2010 VP140, Bailey’s of Glenrowan The Dry White Table Wine Trophy Won by: 2012 Patricia Chardonnay, Brown Brothers Milawa Vineyard 40 | drinks yearbook

The Dry Red Table Wine Trophy Won by: 2014 CC2 Shiraz, Chalkers Crossing The Len Evens Memorial Trophy for Champion Wine of the Show Won by: 2014 CC2 Shiraz, Chalkers Crossing

Chair of Judges Award Won by: 2015 Pinot Noir, Clarence House Estate

2016 Australian Sweet Wine Challenge The Australian Sweet Wine Challenge held its 11th annual awards night in Griffith NSW on 30 September 2016, celebrating the best in sweet and semi-sweet wines from across the country. The quality of this year’s entries was incredibly high, with the expert panel of judges awarding a medal to 83 per cent of participants.

Date held: September 2016 Contact: www.sweetwinechallenge.com.au

Best Sweet – Fruity Style Won by: Saddler’s Creek Wines 2013 Botrytis Semillon

Best Museum Wine Won by: De Bortoli Wines 2008 Noble One

Best Sweet – Floral Style Won by: Brown Brothers 2013 Patricia Noble Riesling

Best Sweet – Other Varieties & Blends Won by: Lillypilly Estate Wines 2015 Noble Blend

2016 Australian Sweet Wine of the Year Won by: Saddler’s Creek Wines 2013 Botrytis Semillon

drinks yearbook | 41

2016 International Wine and Spirit Competition The International Wine and Spirit Competition (IWSC) has been running since 1969, founded by wine chemist Anton Massel. The competition aims to award the best wines and spirits from across the world, with entrants assessed via sensory judgement and chemical analysis. In 2016, the competition had been running for 47 years and was receiving entries from around 90 countries.

Date held: November 2016 Contact: www.iwsc.net

Best in Show (Wine)

Vintage Champagne Trophy 2016 Won by: Orpale Grand Cru Blanc de Blancs 2002, Champagne de Saint Gall, France

The Madeira Trophy 2016 Won by: Blandy’s 1979 Verdelho, Blandy’s Madeiras Lda, Portugal

Rioja Trophy 2016 Won by: Coto Real Reserva 2011, El Coto de Rioja SA, Spain

NV Champagne Trophy 2016 Won by: Cuvee Lady de N. Chardonnay NV, Champagne Le Brun de Neuville, France

Cava Trophy 2016 Won by: Vallformosa Cava Classic Brut Rose 2014, Masia Vallformosa SA, Spain

42 | drinks yearbook

Sherry Trophy 2016 Won by: Marks & Spencer Very Rare Dry Oloroso, Marks & Spencer, Spain Port Wine Trophy 2016 Won by: Cálem Porto Colheita 1961, Sogevinus Fine Wines, Portugal Prosecco Trophy 2016 Won by: Mionetto Cartizze DOCG Luxury NV, Mionetto S.P.A., Italy

International Indigenous Grape Varieties Trophy 2016 Won by: Villa Gemma Rosso Montepulciano d’Abruzzo DOC 2011, Masciarelli Tenute Agricole S.R.L, Italy Bottle Fermented Sparkling Wine Trophy 2016 Won by: Nyetimber Classic Cuvée Magnum 2009, Nyetimber Limited, England Chardonnay Trophy 2016 Won by: Remoissenet Meursault Charmes 2013, Remoissenet Pere et Fils, France Chenin Blanc Trophy 2016 Won by: DeMorgenzon Reserve Chenin Blanc 2015, De Morgenzon, South Africa Dessert Wine Tropy 2016 Won by: Vin Santo del Chianti Occhio di Pernice Riserva 2010 DOC, Fattoria La Vialla, Italy Malbec Trophy 2016 Won by: Cadus Single Vineyard Finca Las Torcazas 2011, Molinos Rio de la Plata SA, Argentina Merlot Trophy 2016 Won by: Radaia IGT 2008, Tenuta la Parrina, Italy

Pinot Noir Trophy 2016 Won by: Giesen Single Vineyard Ridge Block Pinot Noir 2013, Giesen Wine Estate, New Zealand

The Abraham Perold Trophy for Pinotage 2016 Won by: Neethlingshof Owl Post Pinotage 2014, Distell Ltd, South Africa

Sauvignon Blanc Trophy 2016 Won by: Kim Crawford Small Parcels Spitfire Marlborough Sauvignon Blanc 2016, Constellation New Zealand, New Zealand

Riesling Trophy 2016 Won by: Dopff & Irion Aoc Grand Cru Schoenenbourg Riesling 2013, Château de Riquewihr Domaines Dopff & Irion, France

Semmilon Trophy 2016 Won by: McGuigan Bin 9000 Semillon 2003, Australian Vintage Ltd, Australia

Zinfandel Trophy 2016 Won by: Director’s Cut Zinfandel 2013, Francis Ford Coppola Winery, USA

Shiraz/Syrah Trophy 2016 Won by: McGuigan Handmade Shiraz 2007, Australian Vintage Ltd, Australia

Best in Show (Spirits)

Blended Red Wine Trophy 2016 Won by: Domaine des Sénéchaux 2013, JM Cazes Selection, France Cabernet Suavignon Trophy 2016 Won by: Nederberg Private Bin R163 Cabernet Sauvignon 2013, Distell Ltd, South Africa Fortified Wine Trophy 2016 Won by: All Saints Estate Classic Rutherglen Muscat NV, All Saints Estate Winery, Australia

Blended Scotch Whisky Trophy 2016 Won by: The Golden Age Blend, ATOM Supplies Ltd., Scotland Bourbon Trophy 2016 Won by: Jim Beam Black, Beam Suntory, USA Cask Strength Scotch Whisky Trophy 2016 Won by: Aberlour A’bunadh, Chivas Brothers, Scotland Cognac Trophy 2016 Won by: Richelieu XO, Distell Ltd., France

drinks yearbook | 43

Contemporary Gin Trophy 2016 Won by: Purity Gin, Purity Vodka AB, Sweden Fruit Spirits Trophy 2016 Won by: Macardo Vielle Prune, Macardo Destillerie, Switzerland Liqueur Trophy 2016 Won by: Tea Liqueur Jossie Earl Grey, S.A.E.G.B, France London Dry Gin Trophy 2016 Won by: Star of Bombay, Bacardi Martini Ltd., England Pomace Brandy Trophy 2016 Won by: Sibona Grappa Riserva affinata in Botti da Porto, Distilleria Sibona S.p.A, Italy Rum Trophy 2016 Won by: Foursqaure 2006, R L Seale & Company, Barbados Sake Trophy 2016 Won by: Junmai Daiginjo Aonomu ‘Blue Label’, Yaegaki Sake & Spirits Inc., Japan Shochu Trophy 2016 Won by: iichiko SPECIAL, Sanwa Shurui Co., Ltd., Japan

44 | drinks yearbook

Single Malt Scotch Whisky – 15 Years And Under Trophy 2016 Won by: The Balvenie DoubleWood 12 Year Old, William Grant & Sons, Scotland Single Malt Scotch Whisky – No Age Stated Trophy 2016 Won by: Kilchoman Sanaig, Kilchoman Distillery Co. Ltd., S cotland Single Malt Scotch Whisky – Over 15 Years Old Trophy 2016 Won by: Balblair Vintage 1990, International Beverage, Scotland Tequila Trophy 2016 Won by: El Tesoro Anejo Tequila, Beam Suntory, Mexico

Bloody Mary Trophy 2016 Won by: Elation Hemp Flavoured Vodka, Swiss Vodka, Inc., Switzerland Gin and Tonic Trophy 2016 Won by: Hernö Export Strength Gin, Herno Gin AB, Sweden Vodka and Tonic Trophy 2016 Won by: VODROCK, Vodrock GmbH, Germany Best Gin Packaging of the Year 2016 Won by: Conker Spirit – Dorset Dry Gin, Conker Spirit, England

Vodka Trophy 2016 Won by: Count Pushkin Vodka, Distell Ltd., South Africa

Best Packaging Design Range Of The Year 2016 Won by: Archie Rose White Rye, Archie Rose Original Vodka, Archie Rose Signature Dry Gin, Archie Rose Distilling Co., Australia

Worldwide Brandy Trophy 2016 Won by: Van Ryn’s 12 Year Old Distiller’s Reserve, Distell Ltd., South Africa

Best Vodka Packaging of the Year 2016 Won by: Stateside Urbancraft Vodka, Federal Distilling, USA

Worldwide Whiskey Trophy 2016 Won by: Knob Creek Rye Whiskey, Beam Suntory, USA

LEFT (L-R): Brendan Carr, Kate Morgan, Dougal Herd and Pete Bissell BELOW (L-R): Dougal Herd, David Brookes, Lachlan McDonald, Sandrine Gimon and Kate Morgan

Langton’s 2016 Margaret River Wine Show The Margaret River Wine Show aims to give local producers and winemakers appraisal and feedback from industry specialist judges and promote exemplary wines and styles distinct to the region.

Date held: October - November 2016 Contact: margaretriver.wine Red Wine of Show Won by: Stella Bella Serie Luminosa Cabernet Sauvignon 2014 White Wine of Show Won by: Brookland Valley Chardonnay 2015 Most Successful Exhibitor Won by: Deep Woods Estate Wine of Provenance Won by: Juniper Estate Cabernet Sauvignon 2004, 2008, 2014 International Judge’s Trophy Won by: Woodlands Matthew Cabernet Sauvignon 2014

Best Cabernet Sauvignon Won by: Stella Bella Serie Luminosa Cabernet Sauvignon 2014 Best Chardonnay Won by: Brookland Valley Chardonnay 2015 Best Single Vineyard Red Won by: Cloudburst Cabernet Sauvignon 2014 Best Single Vineyard White Won by: Xanadu Stevens Road Chardonnay 2015 Best Cabernet Sauvignon Blend Won by: Deep Woods Estate Cabernet Merlot 2014

Best Blend of Sauvignon Blanc & Semillon Won by: EVOI Sauvignon Blanc Semillon 2015 Best Fumé Blanc Won by: Streicker Bridgeland Block Sauvignon Semillon 2015 Best Shiraz Won by: Domaine Naturaliste 2015 Rachis Best Rosé Won by: Deep Woods Estate ‘Harmony’ Rosé 2016 Best Other Blend or Varietal Won by: Woody Nook Limited Release Graciano 2014

Best Sauvignon Blanc Won by: Knee Deep Sauvignon Blanc 2016 drinks yearbook | 45

2016 Pier One Sydney Harbour NSW Wine Awards The Pier One Sydney Harbour New South Wales Wine Awards showcases the finest wines from across the state, exhibiting products from both large-scale wineries and producers from smaller wine regions.

Date held: October 2016 Contact: www.nswwine.com.au/nsw-wine-awards Pier One Sydney Harbour 2016 NSW Wine of the Year Won by: Windowrie Estate 2015 ‘The Mill’ Shiraz Trophy for Best Young Riesling Won by: Colmar Estate 2016 Block 6 Riesling Trophy for Best Young Semillon Won by: First Creek 2016 SV Murphys Semillon Trophy for the Best Young Sauvignon Blanc Won by: Brangayne of Orange 2015 Sauvignon Blanc Longfellow’s Trophy for the Best Young Chardonnay Won by: First Creek 2014 Winemakers Reserve Chardonnay Trophy for Best Young White Other Varieties Won by: Tulloch Wines 2016 Cellar Door Release Pinot Gris

46 | drinks yearbook

Trophy for Best Mature Dry White Won by: Tyrrell’s 2009 Vat 1 Semillon Trophy for Best Light Red Won by: Tulloch Wines 2016 Cellar Door Release Sangiovese Rose Trophy for Best Young Pinot Noir Won by: Rotherwood Estates 2015 Pinot Noir Orora Stelvin Trophy for Best Young Shiraz Won by: Windowrie Estate 2015 ‘The Mill’ Shiraz Riedel Trophy for Best Young Cabernet Sauvignon Won by: Ballinaclash 2015 ‘Joseph’ Cabernet Trophy for Best Young Other Red Varieties Won by: Tamburlaine 2015 Reserve Malbec Trophy for Best Young Red Blend Won by: Pokolbin Estate 2014 ‘Phoenix’ Shiraz Tempranillo

Australia Post Trophy for Best Mature Red Won by: George Wyndham 2009 Black Cluster Shiraz NSW DPI Award for Best Organic Wine Won by: Tamburlaine 2015 Reserve Malbec CiSRA Canon Trophy for Best Sparkling Wine Won by: De luliis 2011 Sparkling Chardonnay Trophy for Best Sweet Wine Won by: Bunnamagoo 2013 Autumn Semillon Trophy for Best Dry White of Show Won by: Tyrrell’s 2009 Vat 1 Semillon Trophy for Best Dry Red of Show Won by: Windowrie Estate 2015 ‘The Mill’ Shiraz

2016 Perth Royal Beer Show The Perth Royal Beer Show aims to showcase the quality and craftsmanship of the continually expanding beer industry. The competition accepts entries from commercial, mid-sized and small craft breweries, microbrewers and home brewers.

Date held: July 2016 Contact: www.perthroyalshow.com.au/ competitions/competition-entries/beer/

Trophy for Best Stout Draught Won by: Clout Stout 2015, Nail Brewing Australia

Royal Agricultural Society of WA Trophy for Best Lager Won by: Draught Dinkum, Travis Eddy

Trophy for Best Lager Packaged Won by: Coors American Lager, Coors Brewing Company

Trophy for Best Reduced Alcohol Packaged Won by: Asahi Soukai, Asahi Beverages

Royal Agricultural Society of WA Trophy for Best Ale Won by: Black Dog Porter, Lee Cooper

Trophy for Best Lager Draught Won by: Elmar’s Maerzen, Elmar’s in the Valley

Trophy for Best Reduced Alcohol Draught Won by: Runt, Feral Brewing Co.

Trophy for Best Stout Won by: Texas Tea Stout, Matt Field

Trophy for Best Ale Packaged Won by: Nail Red, Nail Brewing Australia

Trophy for Best Wheat Beer Packaged Won by: Billabong Wheat, Billabong Brewing Pty. Ltd.

Trophy for Best Ale Draught Won by: Little Dove, Gage Roads Brewing Co.

Trophy for Best Wheat Beer Draught Won by: Kaisers Choice, Homestead Brewery

Royal Agricultural Society of WA Trophy for Best Reduced Alcohol Won by: Wee Pipes, Jerome Kennedy Royal Agricultural Society of WA Trophy for Best Wheat Beer Won by: Berlin Dreaming, Adam Lesk

Trophy for Best Stout Packaged Won by: Nail Stout, Nail Brewing Australia drinks yearbook | 47

2016 Perth Royal Wine Show Established in 1843, the Perth Royal Wine Show is Western Australia’s foremost wine competition, acclaimed for highlighting the state’s wine producers as some of the best in the country.

Date held: September 2016 Contact: www.perthroyalshow.com.au/ competitions/competition-entries/wine/ Trophy for Best Wine of the Show Won by: McGuigan Bin 9000 Semillon 2007, Australian Vintage Ltd. Bill Jamieson Trophy Most Successful Western Australian Exhibitor Won by: Houghton Wines Royal Agricultural Society of WA Trophy for The Exhibitor whose five or more judged entries gain the highest average points Won by: Penfolds Wines Pty. Ltd. Royal Agricultural Society of WA Trophy for the Most Successful Western Australian Exhibitor processing under 300 tonnes Won by: Mandoon Estate Trophy for Best Western Australian Wine Won by: Mandoon Estate Frankland River Reserve Shiraz, Mandoon Estate Royal Agricultural Society of WA Trophy for Best Fortified Wine Won by: Penfolds Grandfather Rare Tawny NV, Penfolds Wines Pty. Ltd. 48 | drinks yearbook

Royal Agricultural Society of WA Trophy for Best Red Table Wine Won by: Pepperjack Shiraz, W. Salter & Son Royal Agricultural Society of WA Trophy for Best White Table Wine Won by: McGuigan Bin 9000 Semillon 2007, Australian Vintage Ltd. Royal Agricultural Society of WA Trophy for Wines of Provenance Best Red or White Varietal Won by: Jack Mann, Houghton Wines Royal Agricultural Society of WA Trophy for Best Western Australian Dry Red Table Wine Won by: Mandoon Estate Frankland River Reserve Shiraz, Mandoon Estate Royal Agricultural Society of WA Trophy for Best Dry Red Table Wine (Blends) Won by: Brown Brothers Vintage Release Tempranillo Graciano, Brown Brothers Milawa Vineyard The Ian Smith Memorial Trophy for Best 2014 Vintage Dry Red Table Wine Won by: Pepperjack Shiraz, W. Salter & Son

Trophy for Best Dry Red Varietal Won by: Second Innings Malbec, Bleasdale Vineyards Trophy for Best Cabernet Sauvignon Won by: Awakening Cabernet Sauvignon, Watershed Premium Wines Dr Jack Hoffman Trophy for Best Pinot Noir Won by: Pinot Noir, Eddystone Point Royal Agricultural Society of WA Trophy for Best Shiraz Won by: Pepperjack Shiraz, W. Salter & Son Royal Agricultural Society of WA Trophy for Best Western Australian White Table Wine Won by: Heritage White Blend, Houghton Wines Royal Agricultural Society of WA Trophy for Best Sparkling Wine Won by: Coldstream Hills Blanc de Blanc, Coldstream Hills Royal Agricultural Society of WA Trophy for Best 2016 Vintage Dry White Table Wine Won by: Tahbilk 2016 Viognier, Tahbilk Pty. Ltd.

Royal Agricultural Society of WA Trophy for Best Sweet White Table Wine Won by: Morning Light Semillon, McWilliams Wines Group Ltd. Royal Agricultural Society of WA Trophy for Best Dry White Table Wine (Blends) Won by: Heritage White Blend, Houghton Wines

Trophy for Best Semillon Sauvignon Blanc/Sauvignon Blanc Semillon Won by: Xanadu DJL Sauvignon Blanc Semillon, Xanadu Royal Agricultural Society of WA Trophy for Best Dry White Varietal Won by: Tahbilk 2012 Marsanne, Tahbilk Pty. Ltd. Trophy for Best Sauvignon Blanc Won by: Berrigan Sauvignon Blanc, Berrigan Wines

Trophy for Best Chardonnay Won by: Heydon Estate The Willow Chardonnay, Heydon Estate Trophy for Best Semillon Won by: McGuigan Bin 9000 Semillon 2007, Australian Vintage Ltd. Trophy for Best Riesling Won by: Pewsey Vale Vineyard The Contours Riesling, Pewsey Vale

drinks yearbook | 49

Wine Show Committee (L-R): Bill Seppelt, Mike Farmilo, Fiona Donald, Andrew Hardy, Nick Ryan, Emma Shaw and Greg Follett (absent - Peter Godden)

2016 Royal Adelaide Wine Show This year, the Royal Adelaide Wine Show was held over four days with the judges evaluating more than 2,600 wines. The competition began in 1845 and has since exhibited some of the most in-demand accolades in Australia.

Date held: September 2016 Contact: www.thewineshow.com.au

The Waterfind Australia Prize for Winemaker of the Most Outstanding White Wine in Show Won by: Kym Schroeter, Penfolds Wines Pty. Ltd.

The Gramp, Hardy, Hill Smith Prize for Outstanding Wine of Provenance – White Wine Won by: 2006, 2009, 2016 Naked Run The First Riesling, Naked Run Wines

The Vincru Prize for Winemaker of the Most Outstanding Red Wine in Show Won by: Julian Langworthy, Deep Woods Estate

The Gramp, Hardy, Hill Smith Prize for Outstanding Wine of Provenance – Red Wine Won by: 2002, 2006, 2014 Rosemount Estate GSM, Rosemount Estates Pty. Ltd.

The F. Miller & Co. Prize for Winemaker of the Outstanding Wine of Provenance – White Wine Won by: Steve Baraglia, Naked Run Wines

The George Fairbrother Memorial Trophy for Most Outstanding White Wine in Show Won by: Penfolds Bin A Chardonnay 2015, Penfolds Wines Pty. Ltd.

The F. Miller & Co. Prize for Winemaker of the Outstanding Wine of Provenance – Red Wine Won by: Randell Cummins, Rosemount Estates Pty. Ltd.

Max Schubert AM Trophy for Most Outstanding Red Wine in Show Won by: Reserve Cabernet Sauvignon 2014, Deep Woods Estate

50 | drinks yearbook

Trophy for Best Shiraz in Show Won by: Yalumba The Octavius Shiraz 2013, The Yalumba Wine Company

Professor AJ Perkins Trophy for Best Cabernet Sauvignon Won by: Deep Woods Estate Reserve Cabernet Sauvignon 2014, Deep Woods Estate The Dr. Ray Beckwith OAM Memorial Trophy Best Traditional Australian Red Blend Won by: Wildling Signature Reserve 2014, Echelon Wine Partners Trophy for Best Pinot Noir in Show Won by: Coldstream Hills Deer Farm Pinot Noir 2015, Coldstream Hills Trophy for Best Other Red Blend Won by: Deep Woods Estate Hillside Cabernet Sauvignon Merlot 2014, Deep Woods Estate The Hurtle and Norman Walker Trophy for Best Sparking Wine in Show Won by: Helene Grande Cuvee 2006, Grant Burge Wines Trophy Best Riesling in Show Won by: Wigan Eden Valley Riesling 2014, Peter Lehmann Wines

Trophy for Best Sauvignon Blanc in Show Won by: Excalibur 2016, Zonte’s Footstep Trophy for Best Semillon in Show Won by: Vat 1 Semillon 2005, Tyrrells Vineyards Pty. Ltd. Trophy for Best Chardonnay in Show Won by: Penfolds Bin A Chardonnay 2015, Penfolds Wines Pty. Ltd. Trophy for Best White Wine Under $20 Won by: Lannister Riesling 2015, Lannister Group Pty. Ltd. Trophy for Best Dry White Blend Won by: Willow Bridge Bookends 2016, Willow Bridge Estate Trophy for Best Other Varietal White or Rosé Won by: Devil’s Corner Pinot Grigio 2016, Brown Brothers Milawa Vineyard P/L

Trophy Best Grenache or Grenache Blend Won by: Robert Oatley Signature Series McLaren Vale GSM 2015, Robert Oatley Vineyards Trophy for Best Sweet White Table Wine Won by: The Noble Botryotinia Fuckeliana Semillon Sauvignon Blanc 2015, d’Arenberg Trophy for Best Apera, Topaque or Muscat Won by: McWilliam’s Show Reserve Muscat Blend, McWilliam’s Wines Trophy for Best Australian Vintage, Tawny or Ruby Won by: Seppeltsfield Para Rare Tawny Blend, Seppeltsfield Wines Trophy for Best Brandy in Show Won by: St Agnes XO Brandy, St Agnes Distiller Trophy for Best Other Varietal Red Won by: Small Batch Rojo Grande 2015, Houghton

drinks yearbook | 51

Julian Langworthy and John Fogarty of Deep Woods Estate, Jimmy Watson Memorial Trophy winner

2016 Royal Melbourne Wine Awards Under the patronage of the Royal Agriculture Society of Victoria, the Royal Melbourne Wine Awards (RMWA) gives producers a benchmark for their wines and the opportunity to endorse their award-winning wines with the RMWA’s seal of excellence.

In 2016, 36 industry expert judges tasted more than 3,100 entrants over five days at the Melbourne Showgrounds.

52 | drinks yearbook

Date held: October 2016 Contact: www.rasv.com.au/ Events/RMWS_Home/

for Best Fortified Won by: Morris Old Premium Rare Liqueur Topaque NV, Morris Wines

Best Rosé Won by: Flametree Pinot Rosé 2016, Flametree Wines

The Jimmy Watson Memorial Trophy for Best Young Red Wine Won by: Deep Woods Estate Reserve Cabernet Sauvignon 2014, Deep Woods Estate

Best Vermouth Won by: Maidenii Sweet Vermouth NV, Maidenii

Best Cabernet Sauvignon, Merlot or Blend of Bordeaux Varieties Won by: Deep Woods Estate Reserve Cabernet Sauvignon 2014, Deep Woods Estate

Best Sparkling Won by: Swift Cuvée NV, Printhie Wines

The James Halliday Trophy for the Best Pinot Noir Won by: Eddystone Point Pinot Noir 2015, Eddystone Point

Best Riesling Won by: Pooley Riesling 2016, Pooley Wines

The Trevor Mast Trophy for Best Shiraz Won by: Punt Road Napoleone Vineyard Shiraz 2015, Punt Road Wines

Best Chardonnay Won by: Corduroy Chardonnay 2014, Snake and Herring

The François de Castella Trophy for Best Young White Wine Won by: Seville Estate Chardonnay 2015, Seville Estate

Best Semillon Won by: Vat 1 2005 Semillon, Tyrrell’s Vineyards

The Victorian Trophy for Red Wines of Provenance Won by: 2002, 2005, 2012 Castagna Genesis Shiraz Viognier, Castagna The Douglas Seabrook Single Vineyard Trophy Won by: Punt Road Napoleone Vineyard Shiraz 2015, Punt Road Wines The Kym Ludvigsen Trophy for Viticultural Excellence Won by: Punt Road Wines, Tim Shand The Bill Chambers Trophy

Best Single Varietal Red Won by: Brown Brothers Cellar Door Release Nero d’Avola 2015, Brown Brothers Best Grenache, Red Rhone Varietal or Blend of Red Rhone Varieties Won by: Bleasdale Grenache, Shiraz, Mataro 2015, Bleasdale Vineyards Best Shiraz/Cabernet Blend Won by: Young Brute Shiraz/Cabernet Sauvignon 2015, Casella Family Brands

Best Sauvignon Blanc or Blend of Semillon and Sauvignon Blanc Won by: Stella Bella Sauvignon Blanc 2016, Stella Bella Wines

Best Red Blend Won by: S.C. Pannell Touriga Cabernet Mataro 2015, S.C. Pannell Wines

Best Single Varietal White Won by: Dalfarras Pinot Grigio 2016, Dalfarras

Best Mature Wine Won by: Vat 1 Semillon 2005, Tyrrell’s Vineyards

Best Sweet White Wine Won by: Morning Light Botrytis Semillon 2010, McWilliam’s Wine Group Ltd.

Best Organic or Biodynamic Wine Won by: Yalumba Organic Shiraz 2015, The Yalumba Wine Company

drinks yearbook | 53

2016 Sydney Royal Wine Show The Sydney Royal Wine Show, run by the Royal Agricultural Society of NSW, dates back to 1826 and attracts over 2,300 annually from more than 230 exhibitors across Australia, giving producers the opportunity to benchmark their wines against a wide range of national competitors and win a revered Sydney Royal Medal or Trophy.

Date held: July 2016 Contact: www.rasnsw.com.au/sydneyroyal-competitions/competitions/ sydney-royal-wine-show/

The David Clarke Memorial Perpetual Trophy for Best Semillon Won by: ILR Reserve Semillon 2009, Brokenwood Wines

The Bert Bear Memorial Perpetual Trophy for Best Other White Varietal Won by: 1927 Vines Marsanne 2010, Tahbilk Winery

The Douglas Lamb Perpetual Trophy for Best Riesling Won by: Reserve Barossa Riesling 2015, Jacob’s Creek Wines

The Arthur Kelman Perpetual Trophy for Best Pinot Gris/Pinot Grigio Won by: Pinot Grigio 2015, Hahndorf Hill Winery

The Hanaminno Perpetual Trophy for Best Sweet White Won by: Noble One Semillon 2013, De Bortoli Wines

The McCarthy Perpetual Trophy for Best Sauvignon Blanc Won by: Signature Series Margaret River Sauvignon Blanc 2016, Robert Oatley Vineyards

The AP John Coopers Perennial Trophy for Best Chardonnay Won by: Redbrook Chardonnay 2013, Evans & Tate

The Perennial Trophy for Best Value White Won by: Semillon 2016, De Iuliis Wines

54 | drinks yearbook

The Dr Henry John Lindeman Memorial Perpetual Prize for Best Mature White Won by: ILR Reserve Semillon 2009, Brokenwood Wines The RAS of NSW Annual Prize for Best Young White Won by: The Lodge Hill Dry Riesling 2016, Jim Barry Wines The Leslie Kemeny Memorial Perpetual Trophy for Best Rosé Won by: Haycutters Salmon Rosé 2016, Shingleback The Perpetual Trophy for Best Pinot Noir Won by: L’Enfant Unique Pinot Noir 2015, Rochford Wines The Perennial Trophy for Best Cabernet Sauvignon Won by: Cabernet Sauvignon 2012, Evans & Tate The Jones, Steains and Waller Perpetual Trophy for Best Cabernet Dominant Blend or Shiraz Dominant Blend Won by: Arthur’s Reserve 2013, Lake Breeze Wines The Perennial Trophy for Best Shiraz Won by: CC2 Shiraz 2014, Chalkers Crossing

The Perpetual Trophy for Best Other Red Varietal Won by: Second Innings Malbec 2014, Bleasdale Vineyards

The Perpetual Trophy for Best Small Producer Wine Won by: CC2 Shiraz 2014, Chalkers Crossing

The Perpetual Trophy for Best Other Red Blend Won by: GSM 2015, Bleasdale Vineyards

The Perpetual Trophy for Best NSW Wine Won by: Vat 1 Semillon 2015, Tyrrell’s Vineyards

The George Mackey Memorial Trophy for Best Value Red Won by: CC2 Shiraz 2014, Chalkers Crossing

The International Guest Judge Annual Prize Won by: Estate Chardonnay 2014, Brookland Valley

The Rudy Komon Memorial Perpetual Trophy for Best Mature Red Won by: Cabernet Sauvignon 2012, Evans & Tate

The Stewards’ Annual Prize Won by: Red Label Shiraz Grenache 2015, Wolf Blass Wines

The Thorp Annual Trophy for Best Sparkling or Rosé Won by: Grand Vintage 2017, House of Arras

The Albert Chan Memorial Prize for Best White Won by: Redbrook Chardonnay 2013, Evans & Tate

The JCM Fornachon Memorial Perpetual Trophy for Best Fortified Won by: Old Premium Rare Liqueur Topaque NV, Morris Wines

The Dr. Gilbert Phillips Memorial Perpetual Trophy for Best Red Won by: CC2 Shiraz 2014, Chalkers Crossing

The Len Evans Memorial Perpetual Trophy for Best Single Vineyard Wine Won by: CC2 Shiraz 2014, Chalkers Crossing

The Perpetual Trophy for Best Wine of Show Won by: Grand Vintage 2017, House of Arras The Perpetual Trophy for Best State Show Wine Won by: Blanc de Blancs 2006, House of Arras drinks yearbook | 55

2016 San Francisco World Spirits Competition In 2016, the San Francisco World Spirits Competition saw a 20 per cent increase in entries, with a record-breaking 1,899 participants. The competition is the largest of its kind in the United States and is highly prestigious on a world scale. This year, the judging panel consisted of 39 industry experts and entrants were assessed over a series of blind tastings.

Date held: March 2016 Contact: www.sfspiritscomp.com

Tasting Panel Magazine Distillery of the Year Won by: Bunnahabhain Distillery of Islay, Scotland Importer of the Year Won by: Pernod Ricard, USA Director’s Award of Excellence Won by: Four Roses Distillery, USA

56 | drinks yearbook

Best Vodka Won by: Georgian Bay Vodka, Canada Best Flavoured Vodka Won by: Art in the Age Beet Root Flavoured Vodka, USA Best Aquavit Won by: Long Road Aquavit, USA

Best Gin Won by: Calyx 2015 Edition Gin, USA Best Flavoured Gin Won by: Stonecutter Spirits Single Barrel Gin, USA Best Shochu Won by: Yakushima Daishizenrin Shochu, Japan Best Baijiu Won by: Kinmen 58% Kaoliang Liquor, Taiwan Best Rum & Best Extra-Aged Rum Won by: Rum Cartavio 18 Year Old XO Rum, Peru Best Flavoured Rum Won by: The Grove Caribbean Spiced Rum, Australia Best Rhum Agricole Won by: Isautier Blanc Rhum Agricole, Reunion Island

Best Cachaça Won by: Sebastiana Duas Barricas Cachaça, Brasil Best Silver/Gold (Unaged) Tequila Won by: Gran Orendain Blanco Tequila, Mexico

Best in Show Aged White Spirit, Best Tequila & Best Reposado Tequila Won by: Siete Leguas Reposado Tequila, México

Best Rye Won by: Lock Stock and Barrel 16 Year Old Straight Rye Whiskey, USA

Best Añejo Tequila Won by: El Tesoro Añejo, Mexico

Best Canadian Rye Whisky Won by: Lot No. 40 Canadian Whisky, Canada

Best Mezcal Won by: Mezcal Tribal Ensamble 103, México

Best Other Whisky Won by: Kavalan Solist Moscatel Sherry Cask Single Malt Whisky, Taiwan

Best Straight Bourbon Won by: Buffalo Trace Kentucky Straight Bourbon, USA

Best Blended Irish Whiskey Won by: Midleton Very Rare Blended Irish Whiskey, Ireland

Best Bourbon & Best Small Batch Bourbon Won by: Four Roses 2015 Limited Edition Small Batch Bourbon, USA

Best Single Malt Irish Whiskey Won by: Hyde 10 Year Old Pure Single Malt Irish Whiskey, Ireland

Best Single Barrel Bourbon Won by: Four Roses Single Barrel Bourbon, USA Best Special Barrel-Finished Bourbon Won by: Joseph Magnus Straight Bourbon, USA Best Craft Distiller Whisky Won by: Starward Single Malt Wine Cask Whisky, Australia Best Corn Whiskey Won by: Ironroot Republic Hubris Whiskey 2016 Vintage, USA

Whiskey, Best Irish Whiskey & Best Pure Pot Still Irish Whiskey Won by: Redbreast 21 Year Old Irish Whiskey, Ireland Best Blended Scotch & Best Blended Scotch – 16 Years and Older Won by: Chivas Regal Original Legend 25 Year Old Blended Scotch, Scotland Best Blended Scotch – No Age Statement Won by: Rock Oyster Blended Scotch, Scotland

drinks yearbook | 57

Image (L-R): Scott Ellis, Charlotte Voisey, Director of Judging Tony Abou-Ganim, Dale Degroff, Executive Director Anthony Dias Blue

58 | drinks yearbook

Best Distillers’ Single Malt Scotch – Up to 12 Years Won by: Benromach Imperial Proof Single Malt Scotch, Scotland

Best Cognac VS. Won by: Cognac Philbert Vintage Grande Champagne Rare Cask Finish Sherry Cognac, France

Best Distillers’ Single Malt Scotch – 13 to 19 Years Won by: Tomatin 18 Year Old Single Malt Scotch, Scotland

Best Cognac VSOP Won by: A. De Fussigny Petite Champ Cognac VSOP, France

Best Scotch, Best Distillers’ Single Malt Scotch & Best Distillers’ Single Malt Scotch – 20 Years & Older Won by: Bunnahabhain Distillery 25 Year Old Single Malt Scotch, Scotland Best Distillers’ Single Malt Scotch – No Age Statement Won by: Glenfarclas 105 Cask Strength Single Malt Scotch, Scotland Best Independent Merchant Single Malt Scotch Won by: Inchmurrin LL Island Collection 18 Year Old Single Malt Scotch, Scotland Best Blended Malt Scotch Whisky Won by: Monkey Shoulder Blended Malt Scotch, Scotland

Best Cognac & Best Cognac XO Won by: Pinar del Rio Cognac XO, France Best Cognac Extra-Aged Won by: Bache-Gabrielsen Sérénité Extra Cognac, France Best in Show Brandy & Best Armagnac Won by: Armagnac Janneau 18 Years Old Armagnac XO, France Best Apple Brandy Won by: Arkansas Black Straight Applejack, USA

Spirit & Best Pisco Won by: Pisco La Caravedo Puro Torontel, Peru Best Fruit Liqueur Won by: Grand Marnier Quintessence Liqueur, France Best in Show Liqueur & Best Coffee Liqueur Won by: Fiji Rum Co. Coffee Rum Liqueur, Fiji Best Other Liqueur Won by: Faretti Biscotti Liqueur, Italy Best Pastis Won by: Tarquin’s Cornish Pastis, United Kingdom Best Apéritif Won by: Punt e Mes Vermouth, Italy

Best Spanish Grape Brandy/ Brandy de Jerez Won by: Torres Jaime I 30 Year Old Brandy, Spain Best in Show Unaged White drinks yearbook | 59

Autumn 2012 Mar/Apr/May

Summer 2016 Jan/Feb

The World Around Us Top news stories from Summer 2016 Taiwan’s First Female President On 17 January, Democratic Progressive Party candidate Tsai Ing-wen won a historic election with more than half of the public’s votes to become Taiwan’s first female president. Tsai succeeded president Ma Ying-jeou of the nationalist KMT party who had been widely criticised for his economic exploits. Tsai promised in her victory speech to usher a new era of democratic politics in Taiwan.

Iran Nuclear Deal Goes into Effect A coalition of six countries including America, France, Britain, China, Russia, and Germany struck an agreement with Iran on 16 January over its nuclear

62 | drinks yearbook

program. The U.S. and Iran agreed to release detainees back to their home countries; the White House would lift sanctions on Iran allowing access to $100 billion in assets; 98 per cent of Iran’s uranium supply would be eliminated; and the U.S. would supervise Iran’s nuclear program activities. The U.S. maintains that the deal has prevented Iran from creating nuclear weapons.

North Korea Launches Satellite into Orbit North Korea successfully launched a satellite into Earth’s orbit on 7 February, despite international sanctions. Many nations suspect the launch was a front

to test North Korea’s long-range missile capabilities. The launch violates a UN Security Council ban on ballistic missile testing and prompted some nations to call for an emergency council meeting.

President Obama Plans to Visit Cuba United States President Barack Obama announced on 18 February that he planned to visit Cuba and meet with Cuban President Raúl Castro. His visit would follow the United States and Cuba’s joint agreement to restore diplomatic relations in late 2014. Obama visited the small island nation in March; the last U.S. president to formally visit Cuba was Calvin Coolidge in 1928.

“Bacardi-Martini Australia marked its inaugural year with a bang and the flagship brand being enjoyed in over one million mojitos – its biggest summer in a decade!

Grey Goose kicked-off spring in its French style, hosting 500 of Australia’s tastemakers at a stunning Rose Bay mansion. Meanwhile, the New Zealand born, loveable rogue 42BELOW breathed new life into 1,000kg of leftover cocktail lemons, ingeniously turning them into ecosoap! Cocktail culture is alive and well” Denis Brown, Managing Director, Bacardi-Martini Australia.

Exchange Rates

of the Australian dollar against the US dollar

January 2016 February 2016

High USD Low USD 4/1/16 0.7223 20/01/16 0.6867 26/2/16 0.7240 3/2/16 0.7015

Source: Reserve Bank of Australia

Figures and Facts Many companies announced their 2016 financial results in winter.

Brown-Forman Corporation reported a two per cent decrease in net sales to $4,011 million for the year.

Coca-Cola Amatil reported a 3.2 per cent increase in Earnings Before Interest and Tax (EBIT) to $326.9 million.

And Australian Vintage Limited reported a full year's sales increase of 22 per cent with revenue up by $11.8 million.

In August, the 2016 Australian Craft Beer Survey by Beer Cartel received 6,500 responses, showing craft beer as a segment growing both financially and with consumers. Key findings from the research found Feral Brewing

as Australia’s best craft brewery, Victoria as Australia’s best state for craft beer and pale ale as the most consumed craft beer style in Australia.

New figures revealed by IRi MarketEdge Liquor in the winter of 2016 showed that Australian sauvignon blanc had outstripped sauvignon blanc from New Zealand. The research found Australian sauvignon blanc in value growth of 18 per cent versus New Zealand sauvignon blanc, which had experienced a decline of 2 per cent.

Additionally, Australian sauvignon blanc showed a volume growth of 28 per cent while New Zealand sauvignon blanc had only grown by five per cent over the past two years.

drinks yearbook | 63

Portfolio Additions & Acquisitions In February, Asahi proposed to buy Peroni, Grolsch and Meantime beer brands from Anheuser-Busch InBev, subject to the completion of AB InBev’s acquisition of SABMiller. The Japanese company announced the €2.6 billion (approx. $3,600AUD) deal with AB InBev as part of a long-term strategy to position its overseas business as a growth engine.

Spirits Platform announced that it had acquired Bruichladdich Distillery’s portfolio from SouthTrade International. Effective April 1, the portfolio included the Bruichladdich, Port Charlotte and Octomore single malts as well as The Botanist Gin. Sesión Premium Tequila added a third flavour to its portfolio in February with Mocha, made using supreme tequila, dark chocolate and highlights of creamy coffee.

4 Pines ascended its Keller Door Imperial IPA with a striking bottle design onto shelves around Australia

64 | drinks yearbook

in February. The new beer was the brewery’s first small-batch brew of 2016 and brought tropical and citrus flavours through summer.

Rochford, former CEO of Tasmania's Lark Distillery and his family, together with business partner Jock Harvey, who also owned Chalk Hill Wines.

Expansion

Policy and Legislation

On 7 January, Beresford Wines opened the doors to one of South Australia’s ‘must visit’ locations for wine tourism.

Called the Tasting Pavilion, this new facility would provide visitors with an innovative tasting experience, including some of Beresford’s exclusive ranges, right in the heart of the McLaren Vale.

The wine region of McLaren Vale also saw the arrival of its first dedicated whisky distillery with several others in the pipeline for regions in SA, amid a groundswell of whisky production activity in the state. The McLaren Vale Distillery was founded by John

The Gaming and Liquor Administration Amendment Act 2015 came into effect the first week of February, establishing the new regulatory body Liquor & Gaming NSW, which encompassed both the Office of Liquor, Gaming and Racing and Independent Liquor & Gaming Authority. The NSW Government passed the act with the purpose of creating a stronger and singular state regulatory body for the liquor and gaming industries.

John Rochford and family, plus business partner Jock Harvey

Global Markets St Agnes Distillery said in January that it was seriously considering export markets for the first time. The distillery told drinks bulletin that it was looking at South East Asia, China and the UK as primary

international markets to export to.

Casella Family Brands announced it would release [yellow tail] beer into two test markets in the US. The flagship [yellow tail] brew, Australian Pale Ale, was made available in kegs in the country’s Tidewater region of Virginia and rolled out in on-premise locations in Rhode Island in mid-February.

Community Coopers and its distribution business, Premium Beverages, created a number of self-proclaimed “best jobs in Australia.” These new roles opened up the opportunity for a lucky few to be ‘beer ambassadors’ for the company. As ambassadors, each

drinks yearbook | 65

would be responsible for meeting with customers, consumers, hoteliers, restaurateurs and bar staff around Australia to share and talk all about beer.

Sydney’s famous The Island Bar announced plans to relocate in February 2016, leaving behind its current location on the iconic Cockatoo Island. Owners Marco Faraone and Mike Edkins decided to make the move after experiencing difficulties renewing the lease with the Sydney Harbour Federation Trust.

Bartenders and bar owners from the Top 50 Bars globally named their favourite spirit brands in a report run

by Drinks International. Tanqueray

66 | drinks yearbook

placed as their number one favourite spirit brand, while Del Maguey followed in second place, Zacapa in third and Ketal One in fourth.

The Women in drinks International Women’s Day Luncheon proudly supported the “Got Your Back Sista” special project during International Women’s Week – 7-13 March 2016. The project aimed to help women and children who escaped domestic violence to start their lives again.

The Women in drinks Board Members asked for donations of clothing and other household items that were distributed to a variety of women’s refuges.

Joining Forces Lifelong surf champion Alistair Boot and Iron House Brewery partnered to create a new Tasmanian brew celebrating the island’s iconic Shipstern Bluff surf break. Boot and the team at Iron House used Tasmanian hops, resulting in a clean, crisp and slightly sweet lager.

Sponsorship South Australian winery Claymore Wines signed a three-year partnership in Australia with Liverpool Football Club. The partnership looked to provide Liverpool fans and wine drinkers based in Australia with an opportunity to get a little closer to the UK team.

Accolades Australia topped the number of awards received at the China Wine and Spirits Best Value Awards in February. Australian wine producers were awarded 311 medals – more than any other country – reaffirming that the future would be bright for exporters to China.

In under a year since opening, Teeling Whiskey Company’s new Visitor Centre in Dublin City was celebrated as the Visitor Attraction of the Year.

The centre, which welcomed over 30,000 visitors since June last year, received the title from

Whisky Magazine’s Icons of Whisky Rest of World Awards.

John MacKinnon, Executive Sommelier at Shangri-La Hotels, Sydney and Joel Beerden, a freelance writer, received recognition for their exceptional WSET examination results in the last academic year. MacKinnon won the Fine Wine Partners (FWP) Scholarship, a $1,000 grant towards further wine studies and $1,000 towards a cellar from FWP’s portfolio. Beerden completed the WSET Level 2 Award in Wines and Spirits and won the Laithwaite’s Scholarship, which included a travel grant of £700 (AU$1450) to study a wine and/or spirit producing region

Two Queensland bartenders won the spring and summer rounds of Diageo’s World Class Drinking Steeped & Spritzed competition. The winners were Adam Bastow from Black Coffee Lyrics on the Gold Coast and Tristan Green from Canvas Bar in Brisbane.

As winners, both were given the opportunity to visit the hometowns of two Diageo owned spirits.

Andrew Bennett from The Classroom in North Perth was the winner of the 2016 BACARDÍ Legacy Australia Cocktail Competition. Bennett won the competition on 16 February and went on to represent Australia during the Global Finals in San Francisco in April.

drinks yearbook | 67

Ian Atherton and management

Environmental Sustainability Researchers at the University of Adelaide developed a smartphone app in January that allowed grape growers and wineries to detect and measure disease on grapes. With the development of PMapp, the sector could assess the severity of powdery mildew on grapevines using their iPad, iPhone or Android.

Heads Up Matua announced Greg Rowdon as its new Chief Winemaker on 11 January, following Nikolai St George’s resignation.

68 | drinks yearbook

Rowdon took over the responsibility of overseeing winemaking operations at the Matua Marlborough winery, plus the additional responsibilities of being Chief Winemaker.

Former Suntory Australia Managing Director Ian Atherton was announced on 28 January as the new Chief Executive Officer of Spirits Platform.

Spirits Platform was created in August 2015 by its senior management to support premium, independent brands that left Suntory Australia following the establishment of Beam Suntory.

Greg Rowdon

Drinks Arrivals Estrella Damm, the number one beer brand in Barcelona, began distribution in Australia through Asahi Premium Beverages (APB). Estrella Damm joined APB’s premium beer portfolio along with Asahi Super Dry, Kingfisher Lager, Cricketers Arms and Mountain Goat.

Famous Tasmanian whisky producer, Sullivans Cove, also began producing gin on the island. The creation of Hobart No. 4 gin was kept as a secret at the distillery for a year before it was released.

A new Japanese whisky landed on Australian shores in February when Suntory Whisky released the

latest Yamazaki Sherry Cask. Only 246 bottles of the 2016 expression were allocated to specialist whisky retailers and bars in the market.

In January, Blue Moon launched its award-winning seasonal Summer Honey Wheat American Pale Wheat Ale in Australia. Summer Honey Wheat was a seasonal favourite among Americans at the time with its subtle flavours of orange blossom, honey and orange peel, and was anticipated to be successful in Australia as well.

Carlsberg chose Australia to be among the first markets globally to launch its new Carlsberg Mid 3.5%.

The beer would be managed by Coopers Brewery and distributed through Premium Beverages.

“2016 was a year of outstanding momentum for TWE with strong brand campaigns and a host of awards, including Penfolds being named World’s Most Admired Wine Brand by Drinks International; 2012 Penfolds Grange awarded 100 points

by Andrew Caillard; Wolf Blass named ‘Red Winemaker of the Year’ at the IWC and Matua named New Zealand Wine Producer of Year at the IWSC” - Angus McPherson, Managing Director, Treasury Wine Estates Australia and New Zealand. drinks yearbook | 69

Trade Activity During Carnival in Trinidad, on Sunday 7 February 2016, twelve of the world’s finest bartenders prepared to compete for a grand prize of US$10,000 and the prestigious title of Angostura Global Brand Ambassador in the Angostura Global Cocktail Challenge. Each finalist

70 | drinks yearbook

had survived the fierce rivalry of the early rounds where 287 participants from 36 countries competed. the drinks association welcomed The Drinks Industry Show as its newest Corporate Partner. The annual event, taking place in November, connected producers and distributors of alcoholic beverages with buyers from all industry verticals, providing unparalleled access to a wide range of decision makers who are responsible for the procurement of alcohol.

"2016 was an important year of change for De Bortoli Wines, which included a brand identity refresh to give our image a contemporary new look while staying true to our family heritage.

We received one of our biggest medal hauls, with over 500 accolades, a real testament to our quality wines" - Darren De Bortoli, Third Generation and Managing Director of De Bortoli Wines.

“2016 was a strong year for Coopers with highlights including the signing of a new sponsorship agreement, with Tennis Australia giving Coopers exclusive pourage rights for the Australian Open, and work on a new $60 million maltings plant well underway. The launch of the new BrewArt beer system and new seasonal beers were other highlights” Cam Pearce, National Sales and Marketing Director, Coopers.

New Image LMG Marketing announced a rebrand of its name and website to OnTap Data. Customers would be able to access data management and analytical tools, as well as supplier and purchase data via OnTap Data’s website.

Rekorderlig Cider released its latest TVC Silver Skaters, bringing to life its first ever global brand campaign. The new ad saw Australia’s number one cider brand take a slightly unusual, more authentic approach towards its Swedish heritage.

“2016 was an exciting year for William Grants & Sons - the business was recognised for its excellence in distilling and was again awarded Distiller of the Year and Scotch Producer of the Year by the prestigious Wine and Spirit Competition 2016. We also released exciting new whisky variants including the Glenfiddich IPA and XX, while making solid progress in our aspiration to become the 'Scotch Whisky Experts' to help drive the Scotch category” - Colin Rochester, General Manager Australia & New Zealand, William Grant & Sons

drinks yearbook | 71

Autumn 2016 Mar/Apr/May

The World Around Us Top news stories from Autumn 2016 Airport and Metro Attacks in Belgium Kill Over 30 On 22 March, three men working for the Islamic State carried out a suicide attack inside Zaventem airport in Belgium and detonated explosives at Maelbeek metro station in the heart of the city one hour after, killing over 30 people and wounding 230 others. Police confirmed two of the three bombers were killed in the blast, while the third attacker was caught and arrested on April 8.

News Agencies Leak Panama Papers First leaked to German newspaper Süddeutsche Zeitung, the Panama Papers contained 11.5 million documents spanning over 40 years from the Panamanian law firm Mossack Fonseca.

Officially made public 3 April, the documents outlined the offshore or

74 | drinks yearbook

‘shell’ companies of various ultrawealthy businessmen, politicians, and globally-influential people (shell companies are often used to hide an individual's wealth or to evade taxation in their home countries).

Legendary Cultural Icon Prince Dies Legendary pop icon Prince was found dead at his home studio in the state of Minnesota on 21 April. Paramedics rushed to his estate, but were unable to resuscitate him. A week prior to his death, Prince’s personal jet had made an emergency landing and he had been hospitalised to supposedly treat a bad case of the flu. A later autopsy ruled that he had accidentally overdosed on fentanyl, a highly potent painkiller. He was 57 years old.

Drone Strike Kills Afghan Taliban Leader On 22 May, an American drone strike in Pakistan successfully killed Afghan Taliban leader Mullah Akhtar Muhammad Mansour. U.S. Secretary of State John Kerry stated that the attack was for the sake of peace and to promote solidarity between the United States and Afghanistan.

Figures and Facts ABOVE: Chief Economist Markets for NAB Ivan Colhoun RIGHT: Shopper Tracker Managing Director Simon Ford

Exchange Rates

of the Australian dollar against the US dollar

March 2016 April 2016 May 2016

High USD Low USD 31/3/16 0.7657 1/1/16 0.7132 21/4/16 0.7812 8/4/16 0.7535 2/5/16 0.7607 30/5/16 0.7160

Source: Reserve Bank of Australia

Simon Ford, from Shopper Tracker, spoke to over 200 people at the drinks association’s 2016 March Network Breakfast. He placed emphasis on competitive pricing, promotions, clearer ranging and better availability as trends showed consumers were buying less, but more often.

Later in autumn, at the drinks association’s May Network Breakfast, Ivan Colhoun, Chief Economist Markets for National Australia Bank (NAB), addressed 127 attendees from the drinks industry on the 2016 Budget. He said the key changes for the drinks industry would be increased tax on cigarettes, the government’s decision to not change the existing backpacker tax, the WET rebate changes, and $50m in funding to the Australian Grape and Wine Authority.

Coles’ comparable food and liquor store sales increased by 4.9 per cent for the third quarter ending March. Wesfarmer Finance Director Terry Bowen said at the time that all of Coles Liquor’s retail banners had shown improvements in comparative sales, particularly Liquor Land, which was the main driver of the performance.

drinks yearbook | 75

Portfolio Additions & Acquisitions SouthTrade International welcomed Southern Comfort and Tuaca to its portfolio in June. It is believed that SouthTrade also recruited more than 20 people to manage the new products. Tony Stubley, co-founder and Director at SouthTrade said at the time, “Southern Comfort and Tuaca allow us to take a quantum step forward in our service to bars, clubs, pubs and bottle shops. They are the perfect addition to our existing portfolio.”

Policy & Legislation In policy and legislation, the Winemakers' Federation of Australia hit back at allegations made by the Foundation for Alcohol Research and Education (FARE) that Australian winemakers were

76 | drinks yearbook

deliberately avoiding tax. Anti-alcohol activist organisation FARE accused the alcohol industry of millions of dollars of tax avoidance, taking aim at 13 companies, with major Australian winemakers among the list. WFA said FARE’s analysis was superficial and didn’t accurately reflect the reality of Australian wine businesses or tax law, referencing the sector’s involvement in creating a fairer and higher tax system for wine.

Australian importer and distributor of Flying Dutchman No.3, Savant Spirits, was ordered to cease and desist trading the rum brand by a Sydneybased law firm representing Berry Bros. and Rudd. The law firm argued that the name of the rum breached the UK wine and spirits supplier’s international trademark of ‘No.3,’ which is used for its London Dry Gin. As part of the 2016 budget, $50m in funding was allocated to the

Australian Grape and Wine Authority to promote Australian wine overseas, and domestic tourism. Producers of whisky, vodka, gin, liqueurs and low strength fermented beverages such as non-traditional cider were also granted a refund of 60 per cent of excise paid on up to $30,000 per financial year And the Liquor Stores Association expressed concerns over a white paper containing recommended changes to the ACT Liquor Act 2010. Although the changes were meant to prioritise community safety and increase vibrancy in the nighttime economy, LSA believed a number would significantly impact the alcohol industry, such as the proposed annual increase of 25 per cent to liquor licence fees.

Global Markets Sponsorship

Tomich Wines opened its third cellar door in China in May. Owner Randal Tomich said that the venture would allow the winery to meet directly with its customers and build relationships with local businesses.

Community Employees at Treasury Wine Estates rolled up their sleeves in May to help out their local communities as part of Global Volunteering Week. They made thousands of meals, changed kilometres of river and coastland, constructed fences, planted trees and collected litter among other efforts.

A group of artists found a way to support local winemakers and breweries in autumn by opening a cooperative in Bowral. The shop and gallery, Ten Thousand Paces, was named after the exhibitors who live within walking distance of the space, and supported regional beers, ciders and wines alongside artists, makers, crafters and designers.

Chandon announced a new partnership with the McLaren-Honda Formula 1 Team in March. The sparkling wine brand name appeared on both Jenson Button and Fernando Alonso’s suits for the first time at the 2016 Formula 1 Australian Grand Prix. A promotional video was also released.

And in the National Rugby League, Bundaberg Rum renewed its sponsorship after a three-year break from the sport.

The partnership would continue to run through the NRL Telstra Premiership Final Series in 2016, 2017 and 2018.

drinks yearbook | 77

Right: Ben Davidson Below (L-R): Colin Campbell, Assistant Minister Senator Anne Ruston, Wolf Blass, John Angove and Phil Laffer.

Accolades A Western Australian distiller won the top accolade of the 2016 Australian Distilled Spirits Awards in the April of 2016. The awards, run by the Royal Agricultural Society of Victoria, recognise Australia’s best spirits producers, and named Limeburners in Albany Champion Distiller. Limeburners also won Champion Small Batch Distiller and Champion Whisky for its Single Malt Whisky Heavy Peat M226.

Also in Western Australia, Accolade Wines, Asahi, Carlton & United Breweries, Coca-Cola Amatil, Diageo, Lion, Liquid Mix and Treasury Wine Estates took home major awards at the Australian Hotels Association WA Hospitality Supplier Awards, recognising excellence in their customer service and supplies

78 | drinks yearbook

of products and services in the state. In addition, the annual Ross McGovern Hospitality Industry Achievement, which is given to an individual for distinction, went to Don Baron from Lion for his long history of excellent service.

And at the International Wine Challenge, Australian winemakers bagged 815 medals, including 80 Gold, 375 Silver and 360 Bronze, making it the second largest amount of awards won by a country in 2016.

Also in wine, John Angove AM, Colin Campbell and Wolf Blass were welcomed as the newest Life Members of the Australian Wine Industry, recognising their efforts and contribution to the country’s vineyards and wineries.

Heads Up In May, Coca-Cola Amatil announced a number of changes to staffing within its alcohol and coffee team.

Former Australian Beer Company Finance Controller, Heath Baker, was appointed as International Sales Manager; Matt McKay from Australian Beverages joined Amatil’s beer and cider team as Brand Manager of International Brands; Julian Brand stepped up to oversee the on-premise as National Business Manager of The Exchange (CCA’s premium drinks strategy), and Adam Smith was made responsible for strategy and planning within the company’s sales team.

The National Independent

Liquor Wholesalers Association (NILWA) made some changes to its Board. Martin O’Mara was appointed Executive Chairman, Rex D’Aquino was appointed Deputy Chairman, and Jenny Hughes was appointed General Manager.

And Ben Davidson was welcomed as the newest member of the Keepers of the Quaich society. The society is one of the most exclusive and highly regarded in the world, founded in 1988 to represent and uphold the Scotch whisky industry internationally. New members are only inducted once every two years and are invited in recognition of the significant contributions they have made to the well-being of the industry.

"Brown-Forman posted growth in Australia during 2016 due to the continued strengthening of the Jack Daniel's family of brands. Within the RTD category, innovation paid nice dividends via the launch of Jack Daniel's American Serve and sustained growth trends of Double Jack. Woodford Reserve also performed well within both on and off-premise channels as consumers' tastes moved towards premium bourbons. Seeding for the future, the acquisition of the BenRiach Distillery, coupled with Slane Irish whiskey coming on line, provided needed portfolio expansion in two very important categories" - Marc Satterthwaite, Vice President and Managing Director Australia, New Zealand, Pacific Islands, Brown-Forman Corporation.

drinks yearbook | 79

Drinks Arrivals Autumn saw the arrival of many new drinks starting with Bacardi Fuego, a premium spiced rum. Its name translated to “fire” in Spanish, referring to the red colour of the rum from maturation in charred oak barrels.

Tequila Herradura unveiled the fourth release, Reserva 2015, from its house series Colección de la Casa, crafted from 100 per cent blue agave.

John Walker and Sons added a rare and innovative Scotch whisky to its portfolio; Fined Honey Oats was described at the time as the brand’s most complex blend yet.

And Australian Bitters Co. released three new flavours, Orange, Grapefruit and Barrel Spice, made from natural ingredients. They were designed with advice from leading bartenders to complement a wide range of cocktails.

In wine, Reschke released the 2015 vintage of its popular Pierre De Ronsard Rosé. It was made from 100 per cent

80 | drinks yearbook

Coonawarra merlot and had tones of tangerine and hints of strawberry.

Treasury Wine Estates introduced the Blossom Hill brand into the Australian market, which was the leading white wine and rosé brand in the United Kingdom at the time.

Margan Family Wines broke ground with the world’s first vintage off-dry semillon vermouth.

And Graham Norton teamed up with New Zealand winemakers Invivo to release his very own sauvignon blanc.

The beer category also saw some new releases with Guinness bringing out a limited edition brew for St. Patrick’s Day - a double stout named The 1798, while Two Birds Brewing created a limited edition beer for the new Wolf Creek television series. Mick’s Bitter, named after the lead character, was an Australian style of beer, made with ale, wheat and Vienna malt.

"2016 was a great year for Campari, which included the global launch of spiced rum, Baron Samedi Spiced, and many local and international awards for our leading premium and superpremium brands including Wild Turkey bourbon being announced as Spirit Brand of the Year by the highly respected US magazine, Wine Enthusiast Magazine" - David Halliday, Managing Director Australia, New Zealand and Pacific Islands, Campari Australia.

Trade Activity Many fun events and activations took place in Autumn. First off the bat was the Huon Valley Mid-Winter Festival in Tasmania, where local cider producers showed off their delicious brews.

In March, Future Influencers of the Drinks Industry met with famous ex-cricket player Glenn McGrath to discuss his partnership with family-owned wine brand Hardys at an intimate networking event.

In May, Beam Suntory launched a cocktail competition to hero Auchentoshan’s American Oak Whisky. To win, bartending teams had to partner with an up-and-coming

Australian photographer to create an image that reflected their bar and the inspiration behind a bespoke cocktail featuring the brand.

Also in May, Victoria Bitter released a replica of the first can design made by the brewery in Australia.

The limited edition heritage can was made available nationwide.

drinks yearbook | 81

Left: Tyson Stelzer and Winemaker Louisa Rose Below (L-R): Michael Every and Nick Blair

Education The final episode of Tyson Stelzer’s ‘People of the Vines’ TV series aired on Saturday 30 April. Over the series, the show visited Dutschke Wines, Peter Lehmann, Jacob’s Creek, St. Hallett and Yalumba, delving into their histories within the region, and futures.

82 | drinks yearbook

New Services Nick Blair and Michael Every started a new specialist wine sales and consultancy business in April. It was said that Vision Wine Partners’ role would be to act as a third party to help wine brands find their best route to market.

“2016 was a momentous year for Taylors. The 2016 vintage produced some outstanding wines across the portfolio, and we’ve seen fantastic growth in both the local and international markets. Our wines collected more than 370 international awards and we were recognised yet again as one of the top five most awarded wineries in the world by the WAWWJ" - Mitchell Taylor, Third Generation, Managing Director and Winemaker, Taylors Wines.

Left: Denis Brown and team

Moving On John Freeman, former General Manager of Delegat Group in Australia was appointed CEO of Nugan Estate in March. He was enlisted to help drive growth for the familyowned Australian wine business.

April saw the end of an era in the industry, with Bacardi and Lion splitting after their 13-year joint venture. As a result, Bacardi rebranded to BacardiMartini Australia, matching the company’s global name for each market.

Managing Director of Bacardi-Martini Australia Denis Brown said at the time, “We would like to thank all the Lion team for their support over the past 13 years. It is time to go our own way, and we will continue to enjoy their beers when the moment presents.”

"2016 was a fantastic year of growth and acquisitions for Asahi Premium Beverages. We added Estrella Damm and Mountain Goat into our beer portfolio, broadening our offering and meeting the growing need for premium quality options. Additionally, we launched Mistwood Gin, a new premium gin RTD, and The Cider Lab, a new premium varietal-based cider. Our key message as always will be to continue to work with our customers in both the on- and offpremise to help them grow the category and provide them with the insights and support they require to help strengthen their businesses and provide for a profitable, sustainable and healthy industry" - Scott Hadley, Chief Commercial Officer, Asahi Premium Beverages.

drinks yearbook | 83

Winter 2016 Jun/Jul/Aug

The World Around Us Top news stories from Winter 2016 Britain Votes to Leave the EU On 23 June, Britain voted 52 per cent in favour of leaving the European Union.

Not long after the decision, Prime Minister David Cameron announced he would leave office by October to make room for a new leader. Prime Minister Theresa May was next inline and would spend the next few years exiting Britain from the EU. Legendary Boxer Muhammad Ali Dies at 74 Boxing legend Muhammad Ali died in a US hospital on 3 June where he was being treated for respiratory difficulties; Ali had battled with Parkinson’s disease for over 30 years. A family representative confirmed that his cause of death was septic shock. In his lifetime, Ali received the World Heavyweight Championship

86 | drinks yearbook

three times and is renowned by many as the ‘The Greatest of All Time’.

Colombia and FARC Rebels Sign Ceasefire 22 June marked a historic day for the Government of Colombia and FARC rebel militants: a ceasefire deal was reached in the Cuban capital of Havana that would end a bloody civil war that ravaged the country for over 50 years, killing more than 200,000 people and displacing millions more. The peace deal offered a possibility for stability after a long history of civil conflict.

Coup D’état Attempt Fails in Turkey On 15 July, a faction of the Turkish military attempted a coup d’état to overthrow current president Tayyip Erdogan. Military vehicles and

armed soldiers lined the streets and blocked a major bridge in Istanbul but ultimately, the rebels surrendered after suffering defeat by state-loyal forces. The failed coup left over 300 dead and thousands more injured.

New Earth-Like Planet Discovered Proxima b, an Earth-like planet 4.2 light years away, was discovered by scientists on 24 August. Proxima b orbits around the closest star to the sun and is 1.3 times the size of Earth.

The planet lies in a ‘habitable zone’, which suggests that it can potentially host liquid water. The planet has characteristics that could allow life to exist on it, but whether or not Proxima b is truly habitable is still under research.

Exchange Rates

of the Australian dollar against the US dollar

June 2016 July 2016 August 2016

High USD Low USD 23/6/16 0.7533 2/6/16 0.7239 15/7/16 0.7626 6/7/16 0.7436 18/8/16 0.7711 31/8/16 0.7514

Source: Reserve Bank of Australia

“2016 was a strong year for Pernod Ricard Australia. For wine, innovation had strong success, with Jacob’s Creek Le Petit Rosé becoming the no.1 rosé in independents in just six months, and Jacob’s Creek Double Barrel building strong momentum in the market. For spirits and Champagne, Mumm’s sponsorship of the Melbourne Cup Carnival supported the success of the brand for the seventh year and played an important role in reinforcing its leading position in Australia. Other highlights included building strategic partnerships like Young Henrys with Jameson Caskmates and successfully introducing Jameson and Absolut in unique formats to thousands of consumers at the St. Jerome’s Laneway Festival" - Bryan Fry, Managing Director, Pernod Ricard Pacific.

"2016 brought to fruition ILG’s aspiration to expand its footprint in Far North Queensland with the purchase of its Townsville Warehouse, the co-operative’s third distribution facility.

Our tier one banners, Bottler and Super Cellars, maintained their dominance in NSW, as well as their second rank in QLD, with over 600 bannered stores across both states. ILG’s 2016 Trade Expo concluded with record high sales and participation from supplier exhibitors" Peter Hampson, General Manager Trading and Marketing, Independent Liquor Group. drinks yearbook | 87

Spirits Platform toasts to The Irishman whiskies

Portfolio Additions & Acquisitions Expansion A few changes to portfolios took place in the winter of 2016. The first change saw Wirra Wirra move its distribution from Negociants Australia to Samuel Smith & Son. Conversely, Smith & Hooper moved from Samuel Smith & Son to Negociants Australia. island2island Beverage Company announced the addition of Jefferson’s Bourbon to its distribution profile.

Merivale purchased the historic and iconic Alexandria Hotel, affectionately known as The Alex.

Spirits Platform was appointed the exclusive marketing and distribution company for The Irishman whiskies in Australia.

And BevChain welcomed Taylors Wines as a new customer.

88 | drinks yearbook

Lobo Plantation launched its highly anticipated second bar in the Sydney CBD in July. Named Kittyhawk, it was inspired by the 1944 Liberation of Paris.

4 Pines Brewing Company also expanded its offering of beers and baked goods with the opening of three new venues in Sydney over the following 12 months. Announced in the winter, the first would be a new eatery under the existing BrewPub in Manly, followed by a brewing facility dedicated to barrel-aged beers in Newport and a hub within the Glen Street Theatre in Belrose that would be dedicated to 4 Pines beer and homemade bread.

Policy & Legislation Keystone Group was placed under receivership in June, affecting 17 bars and restaurants across the country including Bungalow 8, Cargo Bar, Chophouse (Perth & Sydney), Gazebo, Jamie’s Italian (nationwide), Kingsleys (Brisbane & Woolloomooloo), Manly Wine, Sugarmill Hotel, The Rook and The Winery. Executive Director Richard Facioni and Managing Director John Duncan blamed the business’ difficulties on the lockout laws, saying they had placed a “significant financial strain on the business.”

The New South Wales Government sought public feedback on small

liquor licenses, including licence requirements, factors affecting the uptake of this new type of liquor licence and the impacts of the legislation.

Dozens of prestige wine collections were reported missing from a specialist wine store in the Hunter Valley; the total cost of the items was valued at $5 million. The Police said that the company, Wine Investment Services, had failed to surrender collectable wines including Penfolds Grange, Henschke, Torbreck, and Chris Ringland/Three Rivers to liquidators when it went into receivership in 2013. As a result, an investigation was launched in March 2016 calling on anyone with information.

Joining Forces A couple of brands joined forces in winter starting with Brown Brothers, who chose to support the field sales team for mobile CRM and Sales Force Automation Solutions company StayinFront.

Wild Turkey Kentucky Bourbon also announced a multi-year partnership with Academy Award-winning actor, Matthew McConaughey, for its global campaign “It’ll find you.” McConaughey would lead the campaign as Creative Director, with the aim to encourage consumers to the bourbon category through the brand.

drinks yearbook | 89

Sponsorship Accolades Wolf Blass partnered with Manchester City Football Club as the Official Wine Partner for Asia, the Middle East, Africa and Mexico.

Mud House announced its ongoing position as the official wine supplier to Emirates Team New Zealand for the next challenge in June 2016, marking a decade of support for the yachting team.

And Asahi Premium Beverages announced a multi-year partnership with the Urban Polo Association’s national series, Polo in the City.

90 | drinks yearbook

Many awards were won over the cooler months, starting with the 2016 Kea World Class New Zealand Award, which was presented to Peter Yealands in June.

Smiling Samoyed Brewery won Most Outstanding Beer in the show for the second consecutive year at the Royal Adelaide Beer and Cider Awards. fermentAsia was awarded the coveted title of Wine List of the Year for 2016 at Australia’s Wine List of the Year Awards.

Larry Cherubino Wines was awarded Best Value Winery of the

"Diageo Australia’s performance in 2016 was driven by significant investment into our core brands, growth in our Reserve portfolio and Diageo innovation in the premix category with the successful launches of Bundaberg Lazy Bear, Smirnoff Pure and Pimm’s Sparkling Cup. These premix innovations addressed growing consumer demand for lower tempo, refreshing drinks, all of which are driving positive momentum in the premix category" David Smith, Managing Director, Diageo Australia.

Year in the 2017 Qantas epiQure Halliday Wine Competition Awards.

Jim Beam Black won the Bourbon Trophy at the 2016 International Wine and Spirits Competition.

First Creek Wines was named the winner of the Best Current Semillon for its 2016 Single Vineyard Murphy Semillon at the Hunter Valley Wine Show.

And Thailita Alves, bartender at Bulletin Place, Sydney won the Australian Tahona Society National Final on 14 June.

Environmental Sustainability A few brands put their hands up to save the environment in winter.

Top of the list was 42BELOW, which launched a sustainabilityfocused cocktail competition.

Diageo also partnered with WaterAid to improve the company’s Water Blueprint.

drinks yearbook | 91

Left: Jodie Opie Right: Marc Satterthwaite

Heads Up Among those companies making changes to employee roles was Metcash Limited. In June, it was announced that Patrick Allaway would become the new Chairman of the Audit, Risk and Compliance Committee. Helen Nash and Murray Jordan were also appointed Executive Directors.

Evans & Tate in Western Australia welcomed Jodie Opie to its winemaking team.

Pernod Ricard Winemakers and Pernod Ricard Pacific welcomed Bruno Rain and Bryan Fry to its leadership team.

Marc Satterthwaite was appointed Vice President, Managing Director Australia/New Zealand/Pacific Islands at Brown-Forman Corporation.

92 | drinks yearbook

And Brad Camer was appointed GraysOnline General Manager of Wine.

Drinks Arrivals There was plenty to smile about in winter with the arrival of many drinks across all categories.

Carlton & United Breweries expanded its spirits and RTD offering for the first time in several years with the release of four new products including Cougar Mid Strength Bourbon & Cola, The Black Douglas Scotch Whiskey & Cola, Cougar Black Bourbon & Cola and The Black Douglas Premium Strength Scotch Whisky & Cola.

Coopers revealed its 2016 Extra Strong

Vintage Ale at a launch event on 28 June.

James Squire released Dark Side Jaffa Porter and Hop Thief 8, and Heineken 3 launched in Australia, a lower calorie, lower carbohydrate alternative to Heineken.

In spirits, Beam Suntory released a Peated Malts of Distinction Gift Pack, while Mr Black released an exclusive, limited edition Panama Geisha Coffee Liqueur.

Jack Daniel’s released the American Serve range in RTD format. And finally, in wine, Treasury Wine Estate released the highly anticipated 2016 Wynnsday collection.

Below: Campari's Rediscover Red launch Middle: Dead Ahead tap badge Right: Danielle Allan and Jayne Lewis from Two Birds

Celebrations Trade Activity For a brief stint in June, Captain Morgan joined the Manly Fast Ferry crew on the Circular Quay to Manly route.

Commuters were treated to a number of Captain Morgan cocktails, while Captain Morgan himself was subject to a crash course in modern shipping from the captain and co-owner of the ferry.

Campari also launched Rediscover Red in August, an activation that involved transforming The Old Clare Hotel in Chippendale into a red themed popup bar to honour the Italian brand.

There was a lot to celebrate in winter, starting with Jack Daniel’s 150-year anniversary. To mark the special occasion, the brand sponsored a ten-day pop-up at Melbourne’s Crown Riverwalk.

Lord Nelson Brewery celebrated 175 years by releasing the New Dead Ahead Ale. And Two Birds Brewing celebrated its fifth birthday by giving select venues the opportunity to sell two of its beers for just $5.

New Services Wholesalers Liquid Mix, Paramount Liquor and Liquid Specialty Beverages

formed Australia’s largest independent on-premise drinks specialist in July. Named 100Proof, the service would act as a one-stop drinks solution for the channel, delivering extensive product ranging, marketing support, staff training and more.

John Quinn and Steve Loane also launched Iconic Winemakers in July, an online site that would supply wines from quintessential Australian winemakers, not available in bottle shops or large retail chains.

And the Adelaide-based company, Small Beer, launched in August, allowing customers to either purchase specific beers or join a monthly subscription service to receive mixed six-packs or cases of Australian craft beer.

drinks yearbook | 93

"2016 was a ground-breaking year for Moet Hennessy Australia. Our continued focus in the on-premise channel continues to bring benefits to creating great consumer experiences and for the first time in the company’s history, we launched a domestic innovation in the Chandon brand – the new Chandon ‘S’ – a revolution in sparkling wine to suit new occasions and recruit new consumers to the brand and category" Ashley Powell, Marketing and Business Development Director, Moet Hennessy Australia.

"2016 was an excellent year for Casella Family Brands. We began the year by officially welcoming Brand’s Laira to the family and extending our portfolio to include a wonderful brand that represents the regional excellence of Coonawarra. This was followed by Morris Wines, one of the greatest fortified wineries in the world and an Australian icon. Peter Lehmann was recognised by both Gourmet Traveller Wine and Trip Advisor for its exceptional Cellar Door experience. Meanwhile, the [yellow tail] team celebrated importing the 100th million case of [yellow tail] wine into the US” - John Casella, Managing Director, Casella Family Brands.

94 | drinks yearbook

Dan Murphy’s in Prahran Arcade

Moving On

New Image

Drinks International reported in August that Doug Bagley would leave Diageo.

Ari Mervis, Chief Executive Officer of Carlton & United Breweries, also announced that he would be leaving the business when AB InBev/ SABMiller took over in October.

A few venues and brands took on a new look for the colder months starting with Lion, which announced it would be refurbishing the Byron Bay Brewing Co. The new owners of the Oxford Hotel also refurbished the venue and updated the menu, while Dan Murphy’s reopened the new and improved cellar in Prahran Arcade on Chapel St. in Melbourne.

Last but not least, Spirits Platform unveiled a new brand identity and website in August to coincide with its first birthday celebrations.

drinks yearbook | 95

Spring 2016 Sep/Oct/Nov

The World Around Us Top news stories from Spring 2016 American Bank Fined Wells Fargo was fined $190 million for signing customers up to fee-generating accounts they did not request. At the time, Wells Fargo was the largest bank in the United States by market capitalisation, but has been outranked

by JP Morgan Chase and Co. Mother Teresa Declared A Saint Mother Teresa, a Catholic Nun who devoted her life to helping the poor, was declared a Saint in September.

The canonisation was held by Pope Francis in the Vatican, Italy with more than 3,000 officers on duty to secure the large crowd. The honour came nineteen years after her death.

98 | drinks yearbook

France Closes Refugee Camp In October, France officially closed down the migrant camp known as The Jungle.

Due to the poor conditions in the camp, The Jungle has become a symbol for the failing efforts in Europe to help migrants. Before closure, the camp held between 6,000 to 8,000 people from many conflict-torn countries.

Hurricane Matthew Hits Haiti Hurricane Matthew hit Haiti on 4 October. The hurricane was recorded as a level five, the highest level a hurricane can achieve. With winds up to 160mph, the hurricane destroyed thousands of homes and

infrastructure. It was reported that more than 1,000 fatalities occurred.

Exchange Rates

of the Australian dollar against the US dollar

September 2016 October 2016

High USD Low USD 8/9/16 0.7698 15/9/16 0.7469 31/10/16 0.7613 4/10/16 0.7672

Source: Reserve Bank of Australia

Figures and Facts Endeavour Drinks Group reported sales growth of 4.7 per cent in its FY16 results announcement. The Group had increased sales from $7,251 million in FY15 to $7,589 in FY16.

Wine Australia’s September quarterly report showed an overall growth of Australian wine exports, with more than half the value growth being in wines of $10 per litre and above Free on Board.

Australia's leading online liquor retailer, Mybottleshop.com.au, prepared to go public with a listing on the ASX. The online-only store was established in 2013 to meet the increasing need for speciality products not found in traditional bottle shops and had already experienced substantial growth in its short three years, reaching almost $5 million dollars in retail sales in 2015-16 alone.

"2016 was a strong year for both ALM and IBA and we expect 2017 to show continued growth for our independent liquor retailers. We also expect to see trends towards premiumisation and choosing healthier options to continue as consumers seek products that fit their lifestyle, health and well-being, while still stocking their wellknown favourites" - Scott Marshall, CEO, Australian Liquor Marketers.

drinks yearbook | 99

Tony Stubley and Dave Higgins from SouthTrade

Portfolio Additions & Acquisitions In September, The Sazerac Company acquired SouthTrade International from Pinnacle Drinks. Tony Stubley, co-founder of SouthTrade said at the time: "This change in ownership will allow us to open up new routes to market and service an even wider range of customers who are seeking our authentic and experiential brands as part of their drinks repertoire. Meanwhile, our relationship with Pinnacle could not be better and we will continue to represent their brands in the on-premise.” Prior to the take-over, SouthTrade had been the distributor of Sazerac's whiskies, including Buffalo Trace in Australia.

SouthTrade also began distributing Southern Comfort after Sazerac purchased the brand earlier this year.

At the beginning of October, Gage Roads Brewing Co. raised enough money to buy back Woolworths’ shares in the company. It cost the craft brewer

100 | drinks yearbook

$8.5 million to reclaim its independence, but its owners said it was worth it.

Here’s what Gage Road’s Managing Director John Hoedemaker said at the time: "The funds provide a very solid footing from which to undertake our ‘Returning to Craft’ strategy. As one of Australia’s largest independent craft breweries with new markets ahead of us, the management team is excited to conclude the capital raising process and focus on delivering on the milestones of our strategy.”

In November, Bacardi-Martini Australia started distributing Rutte Gin as part of the integration of the Dutch family-owned company De Kuyper Royal Distillers into its portfolio.

Expansion In spring, Bickford’s Group of Companies opened a $6.6 million distillery in Renmark, South Australia.

The distillery would be used to produce a new range of craft spirits, focusing on gin and brandy in particular, and was expected to provide a major boost to the local economy as a world-class tourist attraction.

Coopers reopened its Alehouse in Adelaide Airport after a $1.1 million upgrade, while Coles Liquor opened a retail outlet in Ringwood under the new Liquor Market name. It was opened as a trial to see if the concept of the store should be expanded to become a new national retail banner; it would aim to offer consumers market-leading prices in wine, beer and spirits by using a lowcost operating model. And Stockland

Community Hidden Valley Tavern’s U.G.L.Y Bartender Amy Moore raised over $10,000 for the Leukemia Foundation. 2016 was her second year contributing to the charity.

Green Hills opened a new full-time, stand-alone Dan Murphy’s store.

Policy & Legislation In policy and legislation, a statement from the Office of the Hon. Barnaby Joyce MP revealed that the Backpacker Tax Bill would be held up in the senate.

The Bill would ensure backpackers continued to pay less tax while in Australia, an attractive offer that would help encourage foreigners to the country and into regional areas to work in agricultural areas such as grape picking for wineries.

Alcohol Beverages Australia Executive Director Fergus Taylor praised the Callinan Review for listening to the objections of the NSW community.

Joining Forces The review would consider the impact and the effectiveness of the 1.30am lockout laws, 3am termination of liquor sales, 10pm take-away liquor laws and the annual liquor licence fee program.

The Liquor Stores Association ACT launched a major campaign in conjunction with local liquor store operators in an attempt to put a stop to bottle shop tax increases in the state. The ACT liquor licence fee was already the highest in Australia and ACT Chief Minister Andrew Barr MLA was lobbying for it to be increased by a further 25 per cent.

October saw Penfolds unveil its collaboration with Europe’s most respected French glassmaker, Saint Louis, to a global audience at a gala event held at Magill Estate.

The pair teamed up to create a distinctive hand-made crystal d’art service vessel entitled the Penfolds Aevum Imperial Service Ritual.

The Liquor Stores Association NSW/ ACT also partnered with the National Online Retailers Association in October to give its online members access to additional events, insights and education.

drinks yearbook | 101

Sponsorship Campari Australia and Aperol announced a partnership with Tennis Australia for the Australian Open 2017. And the Australian Beer Company announced a partnership with the Australian Professional Golfers Association Championship, making Yenda Beer and Pressman’s Cider the official drinks for the 2016 tournament.

Accolades Spring 2016 was a winning season with many awards taken home by drinks brands. In September, Diageo Australia was named the Australian drinks industry’s Supplier of the Year and Jim Beam was voted Brand of the Year at the Australian drinks Awards.

Former Chief Winemaker at Yalumba,

102 | drinks yearbook

Brian Walsh, won the coveted 2016 Len Evans Award for his leadership and service to the Australian wine industry at the Gourmet Traveller WINE magazine gala award dinner.

Cameron O’Keefe, sommelier at Centra in Victoria took home the Professional category award at the Vin de Champagne Awards, while Nicky Goodyer took out the Amateur category.

The awards are recognised as being among the most coveted in Australia and acknowledge two individuals within and outside of the food and drink industry who act as ambassadors of the Champagne Appellation by sharing their knowledge and appreciation of the wine with local consumers.

De Bortoli was awarded the Sustainability Advantage Platinum

Project certificate in recognition of its outstanding environmental leadership and commitment to innovation. d’Arry Osborn won the 2016 South Australian Legend of the Vine award at the WCA Royal Adelaide Wine Show Awards Lunch.

And, among the many highlights at the Australian Hotels Association Awards, Gordon Broderick was inducted into the Johnnie Walker Hall of Fame.

In October, Carlton United Breweries won Supplier of the Year at the 2016 IBA Retailer and Supply Awards.

The Baxter Inn Sydney was voted number 12 by Drinks International on the World’s 50 Best Bars list, taking home the Ketel One Vodka Best Bar in Australia award for the third time.

Deep Woods Estate won the Jimmy

Brian Walsh

Demetrius Giouzelis from Jim Beam - Supplier of the Year

Prue and Stephen Henschke

Stuart Hordern

Watson Memorial Trophy at the 2016 Royal Melbourne Wine Awards for its 2014 Reserve Cabernet Sauvignon.

And Stephanie Jacob, Assistant Wine Buyer at Supernormal in Melbourne won the 18th Daniel Pontifex Scholarship awarded by the Daniel Pontifex Memorial Trust and Wine Australia.

In November, Stuart Hordern, Senior Winemaker at Brokenwood Wines in the Hunter Valley was named the Lens Evans Tutorial Dux of 2016.

Prue Henschke was awarded Viticulturist of the Year as part of the 2016 Australian Women in Wine Awards.

Cellarbrations at Gunnedah was named NSW Liquor Store of the Year at the Retail Liquor Industry Awards for Excellence.

And William Grant & Sons was awarded Distiller of the Year at the 2016 International Wine and Spirits Competition.

drinks yearbook | 103

L-R: Ben Davidson, Gohar Yazdabadi and Matt Frilingos

Environmental Sustainability 100 BWS stores across Queensland started stocking Great Barrier Beer in October, with 50 per cent of profits going towards conserving the Great Barrier Reef.

Yalumba Wine Company and AGL Energy Limited started installing the largest solar photovoltaic system at the winery, with the project planned to finish in December.

Heads Up Plenty of people took on new roles in spring, starting with Ben Davidson who was appointed Publications Drinks Curator at Hip Media.

Michael Jackson, Head of Merchandising for Dan Murphy’s,

104 | drinks yearbook

accepted a new role within the business as Acting General Manager, Merchandising and Marketing.

Scott Leach was elected National President for the Australian Hotels Association.

At BWS, Chris Mattes was promoted to Acting Head of Wine, James Maltman to Category Manager for Wine and Alex Furey to Promotions Manager.

At the Winemakers Federation of Australia, Sandy Clark was appointed President and Tony Battaglene was appointed CEO. WFA also welcomed to its Board Georgia Lennon, Helen Strachan, Alistair Purbrick, Bill Moularadellis, Darren De Bortoli and James Marsh.

And finally, Alcohol Beverages Australia welcomed two new staff to

its team. Matt Frilingos was appointed Media and Communications Manager and Gohar Yazdabadi was appointed Policy and Research Manager.

Drinks Arrivals Spring saw many new products across all categories introduced to the market.

Starting with spirits, Ardbeg released a limited edition whiskey named Twenty One, reflecting the length of time it had been aged for.

Well-known sparkling winemaker for Jansz Tasmania, Natalie Fryar, launched her own gin brand in the southern state with co-owner and business partner

Kim Seagram. The Abel Gin Company would make their gin out at Launceston Airport’s heritage-listed Hangar 17 and use freshly harvested native botanicals.

Archie Rose Distilling Co. released a Distiller’s Strength Gin that joined its core range and a limited edition French colonial agricole rhum entitled Archie Rose Virgin Cane Spirit.

Johnnie Walker released its limited edition experimental series entitled the Blender’s Batch, inspired by its blending team’s endless pursuit of flavour.

Bundaberg Rum unveiled a new instalment in its Master Distillers’ Collection entitled Bundaberg Rum Solera.

The St Agnes Distillery in Renmark, South Australia claimed to have made the Riverland’s first ever legal whisky. It would be a number of years before the whisky would be released, however, needing to age in small oak barrels first.

Four Pillars released a limited edition gin that smells and tastes like Christmas. The gin was aged in sherry barrels and finished with a dash of Rutherglen muscat.

Chivas Regal released its first-ever blended malt Scotch whisky, Ultis, which honoured both the Speyside region and former and current Master Blenders.

And Think Spirits released Esprit de Figues, a fig liqueur.

In wine, Logan released the 2016 Clementine Pinot Gris, which was described as youthful and aromatic.

Brown Brothers partnered with iconic Australian accessories brand MIMCO to create a limited edition prosecco and prosecco rose.

And Treasury Wine Estates relaunched the Truvée wine brand globally with a new look and marketing strategy that had been designed by women for women.

Finally in beer and cider, Carlton and United Breweries rolled out six new products. This included Carlton Pale Ale, Pure Blonde Cider, Wild Yak Pacific Ale, Bonamy’s Apple Cider, Little Green Sweet Apple Cider and Spring Cider Co. 4 Pines released the Hoppy Doppelbock, a small batch instalment of the Keller Door Collection.

Willie Smith launched two new ciders, the French Blend and Kingston Black, at the Australian Cider Festival on 8 October.

Lion, in partnership with the Imperial Hotel, announced the return of muchmissed local beer Eumundi Lager to the small Queensland town of Eumundi.

And Vale Brewing launched the Vale Mid Coast Bright Ale, paying tribute to the brewery’s home in McLaren Vale.

drinks yearbook | 105

Handpicked Cellar Door

Trade Activity Activity amongst the trade was in full swing in spring, starting with the annual Australian Beer Festival, which returned to The Rocks in Sydney from October 12-16.

Leading members of the Australian alcohol industry established a new and groundbreaking ‘Diversity at drinks’ Council to promote equal opportunities for all.

Bacardi launched a new campaign that supported Australian nightlife and its key cultural influencers. Through a series of events in Brisbane, Sydney and Melbourne, and a three-part video series, the brand aimed to show the positive side of the nighttime economy.

Hahn SuperDry unveiled its latest

106 | drinks yearbook

campaign entitled Never Settle, coaxing consumers from their comfort zone and establishing a true brand meaning.

XXXX Gold launched its new advertising campaign, Take in the Gold, which aimed to inspire its audience to make Stoneleigh Hotel the most of Australian life.

Stoneleigh invited consumers and trade to check into its very own hotel Jonothan Carr from Kittyhawk won at 48 Kensington Street, Chippendale, the NSW State Final of the Woodford for a journey across pebbled pathways Reserve Cocktail Competition, placing into the wonderful world of wine. him into the National Final in December.

Handpicked Wines opened its Cellar Each competitor had to present two Door in the city of Sydney. Located on drinks in ten minutes, including an the corner of Kensington and Outram original Woodford Reserve cocktail and Street in Chippendale, it would allow their own take on an Old Fashioned. members of the public to come and The national finalists of the Bacardi try a range of the winery’s Australian Legacy cocktail competition were and international wines, go behind the announced. The Three Most Promising scenes to see how the wine is made and were Dave Kerr from The Beaufort experience a number of master classes. & Ike’s in Victoria, Joshua O’Brien

Celebrations Diversity at drinks Council

Bacardi Legacy Three Most Promising

from The Bowery in Queensland and Ryan Snedden from The Lobo Plantation in New South Wales.

And sadly, the old Carlton Inn Hotel in Melbourne, known at the time as The Corkman Irish Pub, was unlawfully demolished by housing developers. The action sparked a media outcry, with a

historic building knocked down without council approval and for the benefit of more housing in the city. Victoria’s Minister for Planning Richard Wynne told 774 ABC Melbourne at the time: "It's an outrageous circumstance we find ourselves in where without any demolition permit, or indeed planning permit, these cowboys come along, buy the site for $4.7 million, ignore all of the planning frameworks and just knock the building down.” The demolishers were fined by the court later on.

Education Sydney TAFE announced its intention to launch Australia’s first fully certified brewing qualification. The year-long Certificate III in Microbrewing would enable students to learn about the brewing process from start to finish.

To celebrate 150 years, Jack Daniel’s released a limited edition expression of its popular Tennessee whiskey. True to the founder, Jasper Newtown ‘Jack’ Daniel, Master Distiller Jeff Arnett created the limited edition expression using the same grain bill as the iconic Jack Daniel’s Old No.7, consisting of 80 per cent corn, 12 per cent barley and eight per cent rye. The whiskey was then mellowed through ten feet of sugar maple charcoal before going into specially crafted new American oak barrels, adhering to the guidelines required of a Tennessee whiskey.

Also celebrating 150 years, Husk Distillers released a limited edition rum by the name of 1886 Tumbulgum Rum. The first bottle of the rum was auctioned online, with proceeds donated to the Tumbulgum Community Association to continue improving and enriching village life.

drinks yearbook | 107

New Services New services were popping up like daisies in spring, starting with Tmall. com, which launched a new export channel for Chinese consumers to purchase Australian wines.

A Brisbane-based Navy Officer developed an app called DRINKZ, which enabled users to invite friends for a shout at a pub and then kept track of whose round was next.

The Bickford’s Group of Companies launched a new on-premise distribution business in South Australia that would look after the sale and delivery of its premium range of beverages. eBev was made available to hospitality venues, offering both venues and retailers a free online portal to buy,

108 | drinks yearbook

compare, shortlist, order, transact, manage inventory, analyse performance and communicate with suppliers.

And 100Proof launched Menu Maker, a service that provided venues with a one-stop shop for all products and insights to develop specialised wine, spirit, beer and soft drink lists.

New Image The East Village Sydney re-opened its doors in October after a major interior overhaul, including adding a new 100 square metre rooftop terrace overlooking the city to the four-story heritage site.

Bundaberg rum unveiled its new packaging in November, which featured across its core spirits range. The summer

refresh aimed to modernise the brand's look and achieve consistency across the range, with the Bundy R. Bear also receiving a contemporary makeover.

And Coopers announced a packaging refresh to its Premium Lager and Premium Light products ahead of the Australian Open. The repackaging and relaunch followed on from the Coopers Clear revamp, which showcased a new blue and silver theme and an emphasis on the beer’s “freshness, sessionability and low carb credentials."

"The last year has been an exciting time at Australian Vintage. In 2016, we continued to evolve the shape of our business to drive even greater focus on our core brands McGuigan, Tempus Two and Nepenthe. Brand equity is key, connecting to the consumer and building a reason to believe. That was a huge focus for 2016. All three brands experienced growth in 2016 after more than five years of compound growth.

Indeed, McGuigan, Tempus Two and Nepenthe have experienced 14 per cent, 17 per cent and 7 per cent CAGR respectively over the past five years. That’s a result we’re incredibly proud of. Another real highlight of the year was the record breaking win

by McGuigan at the International Wine & Spirits Competition in

London, with McGuigan the only winery in the world to have won International Winemaker of the Year four times. There’s no better vindication of quality than this accolade, nor endorsement for the brand. Throughout the year, we continued to make significant inroads in Asia; it’s a challenging market that requires time and patience, however, we are building the distribution of our core products throughout the region. And, we were extremely pleased to secure a long-term distribution agreement for the USA with one of the largest nationwide importers, which will step-change our business in North America" - Cameron Ferguson, General Manager Australasia and North America, Australian Vintage Limited.

drinks yearbook | 109

Christmas

December 2016

The World Around Us Top news stories from Christmas 2016 Yahoo Admits to Hack Over the Christmas period, Yahoo announced that it had been hacked in 2013. More than one billion users were affected by the incident, with sensitive information including names, telephone numbers, birth dates, encrypted passwords and security questions compromised.

Charleston Massacre Trial A jury in Charleston, South Carolina found Dylann Roof guilty of storming into a church in 2015 and killing nine black people during bible study. It took jurors less than three hours to come to a unanimous decision on the chargers.

Roof was sentenced to death in January.

112 | drinks yearbook

He is the first person to face execution for a federal hate crime conviction.

George Michael Passes International pop sensation George Michael died on Christmas day. The star shot to fame in the 80s as a member of Wham! and continued as a successful solo performer for many years. According to his publicist, Michael “passed away peacefully at home.�

Debbie Reynolds Passes Shortly After Daughter American actress Carrie Fisher died after suffering a heart attack in late December. She was best known for her role as Princess Leia in the Star

Wars film series. Her Mother, Debbie Reynolds (who was also a Hollywood star) passed away one day later. A joint funeral was held in January.

Exchange Rates

of the Australian dollar against the US dollar

December 2016

High USD Low USD 8/12/16 0.7497 28/12/16 0.7202

Source: Reserve Bank of Australia

"2016 was an exciting year for Accolade Wines with the acquisition of many premium brands to our portfolio including St Hallett, Croser, Petaluma and Stonier. We won an incredible 35 trophies and 150 gold medals, launched innovative NPD and celebrated key milestones including Eileen Hardy turning 30, House of Arras turning 21 and Houghton celebrating its 180th anniversary" - Andrew Stark, General Manager Marketing and Category ANZP.

drinks yearbook | 113

Portfolio Additions & Acquisitions Policy & Legislation Celebrity chef Matt Moran and Bruce Solomon’s hospitality business, Solotel, bought Chophouse Sydney, a restaurant specialising in meat and fine wine, from Keystone Group in December 2016. The sale was a result of Keystone Group being placed into receivership earlier in the year, forcing the organisation to give up its venues.

Expansion

Just in time for Christmas, First Ridge Wines opened a unique cellar door made from two intersecting shipping containers.

4 Pines Brewing Company also celebrated the holiday season by opening the 4 Pines Public House in Newport. The new watering hole would offer locals a place to drink and feast, as well as try a range of 4 Pines beers aged in specially selected barrels at the Public House.

112 | drinks yearbook

So as not to spoil the Christmas spirit, New South Wales Premier Mike Baird softened the state’s lock out laws as part of a two-year trial. The announcement was made in early December, stating that live entertainment venues would be allowed to trade until 2am, along with other exemptions.

Also in policy and legislation, a reduced tax for backpackers was successfully passed in Government, ensuring work in Australia remained attractive to travellers. The decision was particularly pleasing for winemakers and farmers who rely on backpackers to help harvest their crops.

Top left: First Ridge Wines cellar door Top right: 4 Pines Public House Bottom right: Premier Mike Baird (Credit: Eva Rinaldi (modified from original image))

Joining forces Christmas is a time to come together, and so Good Beer Co. joined forces with P&O Cruises. The terms of the partnership were that P&O would stock Great Barrier Beer on all of its ships if Good Beer Co. donated 50 per cent of the profits to conserving the Great Barrier Reef.

Heads up Sandy Winsor, Cellarbrations Gunnedah retailer

Accolades The Retail Liquor Industry Awards for Excellence were announced at the end of 2016, recognising Cellarbrations at Gunnedah as NSW Liquor Store of the Year; Liquor Legends Charnwood as ACT Liquor Store of the Year; Cutty Cellars Crows Nest as New Liquor Store of the Year; and Vinomofo as Online Liquor Store of the Year. Individual awards went to Benjamin Abraham of Cellarbrations at Warilla as Liquor Store Manager of the Year and Ross Rocca of Midway Cellars as Liquor Store Owner of the Year.

Australia’s First Families of Wine appointed Bruce Tyrrell as its new chair in December, making him the fifth chair of the esteemed wine group. Tyrrell is the fourth generation CEO and winemaker at Tyrrell’s Wines, one of Australia’s oldest family-owned wineries in the Hunter Valley, and assumed the position from Robert Hill Smith from Yalumba.

Drinks Arrivals The industry released a few gifts just in time for Christmas starting with De Bortoli’s Rococo Rosé. Super pale in colour, gently aromatic, and creamy on the palate, the premium wine was released in early December.

Glenfiddich launched its Experimental Series, a collaborative range of ambitious whiskies, beginning with the IPA Experiment and Project XX. The IPA Experiment was a single malt Scotch whisky finished in India pale ale craft beer casks, while Project XX (pronounced twenty), was a blend of whiskies created from over 20 single casks from 16 countries around the world.

James Squire also added to the festivities with the release of the

drinks yearbook | 113

BELOW: Celebrations at Houghton Wines

Stokeho

Gordon Broderick inducted into the Johnnie Walker Hall of Fame

Celebrations Hop Father Celebration Ale, part of its Hop Thief Varietal Series, which aimed to showcase the best hops available from the season. The December beer featured Simcoe and Columbus hops, and was made by two of James Squire’s descendants.

Education

A new educational body, The Institute of Beer, was launched by beer industry heavyweights Ian Kingham and David Phillips in December. The body would be dedicated to educating both beer drinkers and professionals, and was the first to offer the Cicerone range of beer related qualifications in Australia.

114 | drinks yearbook

December marked 180 years for Houghton Wines in Western Australia.

The brand celebrated the momentous occasion by hosting a picnic at the winery in Swan Valley, with live music, food and of course, plenty of wine.

Ross Pamment, Senior Winemaker at Houghton Wines, said at the time: “This is a huge milestone for us and one that we wanted to celebrate with everyone who has supported us and enjoyed our wines over the years.”

Moving On Industry stalwart, Gordon Broderick, was farewelled by the industry in December, celebrating his illustrious and distinguished career spanning over 40 years. Highlights from his career included forming the Distilled Spirits Industry Council of Australia in 1982, of

ouse in St Kilda

which he became Executive Director; keeping tax reform at the fore of the agenda in Government; and encouraging the industry to work together. In 1992, he was awarded the Gold SAM award for his services to the Australian Liquor Industry and in 1997, he was made a Keeper of the Quaich for his services to the Scotch whisky Industry.

New Image Stokehouse in St Kilda re-opened its doors in the lead up to Christmas, after it was destroyed in a fire in 2014. The iconic beachside venue returned with a new look designed by renowned architect Robert Simeoni that gave the two-floor bar and restaurant a laid back charm.

"2016 was a very exciting and successful year for Brown Brothers with the introduction of an exciting new brand in Innocent Bystander to the company to enhance our family of brands. And those brands all performed strongly with solid growth across Brown Brothers, Devil's Corner, Pirie and Tamar Ridge. No doubt the highlight was prosecco with a sensational collaboration with Mimco proving a hit with consumers and the launch of our 'Brown Is...' campaign. Growth was not just domestic, with New Zealand, China and other Asian markets also performing well.

The opening of our new Devils Corner cellar door amongst breathtaking scenery was a highlight as was the enriched offering at Brown Brothers' home in the King Valley with the introduction of casual dining complementing our recognition for fine food and wine at Patricia’s table as a Chef Hatted restaurant. Our wine quality continues to be recognised with the wine show system presenting our wines with over 54 gold medals, culminating in our Pirie sparkling wine winning the Decanter Platinum Trophy for sparkling in the UK. All in all an exciting platform for the years ahead" - Dean Carroll, CEO, Brown Brothers. drinks yearbook | 115

Industry Analysis

Australian Liquor Licenses by Type & State PLEASE NOTE: NUMBERS VARY CONSTANTLY & SHOULD ONLY BE USED AS A GUIDE. LICENSES THAT HAVE BEEN SURRENDERED OR CANCELLED ARE NOT INCLUDED IN THE COUNT. NUMBERS ARE CURRENT AS OF JANUARY 2017 LICENSE

LICENSE

LICENSE

CHANNEL

SUBCHANNEL

CHANNELCAT

Distributors

Distribution And Sales

ACT

NSW

Distributors - Beer

2

Distributors - Unclassified

16

Distributors - Wine

15

NT

QLD

SA

1

4

3

4

TAS

11

VIC

WA

NATIONAL

5

2

9

25

9

16

Brewing

85

49

30

8

Distillers

16

5

9

9

Producers - Unclassified

5

1

99

23 145

80

62 38

18

274

5

44

83

15

226

708

496

3197

Producers

Vignerons

707

Purchases [If Withdrawal Data] - Wholesaler

166

975

13

2

10

5

677

22

161

449

30

Wholesalers Wholesalers - Unclassified Auctioneers Direct Sales

1

Auctioneers - Unclassified Direct Sales - Unclassified Cellar Door

47 2

31

31

Detached Liquor Store

Off Premise

28

1

898

210

2

555

39

2034

11

11

42

3 7

1

Florist

1

Grocery

37

36

18

Liquor Stores - Unclassified

161

2334

77

5

51

6

3

1

2713 97

811

Drive Through

2446

811

7

8

Liquor Stores

Accommodation - Unclassified Guest Houses

Accommodation On Premise

5

Hotels

3

61

Motels - Accommodation

2

70

Motor Inns - Accommodation

37

Resorts

31

6 7

23

121

52

223

92

2088

591

5618

326

106

48

174

5

721

3

7 4

132

7

9

22

10

76

14

8

44

14

5

19

1

76

3

44

8

4

28

2

120

8

14

15

100

4

40

Tourist Facility

5

32

26

Aircraft

Aircraft - Unclassified

1

2

4

1

Airports

Airports - Unclassified

14

12

1

9

120 | drinks yearbook

14

26

224

8

Bars - Unclassified Bars

16

86

105

16

217

113

37

658 18

4

5

4

Casino - Unclassified

1

1

2

5

1

2

Bowling

2

423

1

294

196

53

486

24

1

6

1

28

3

63

27

329

15

208

237

31

394

133

1374

23

52

5

667

66

867

Clubs - Unclassified Community Cricket Clubs

5

18

Wine Bars Casino

100

Limousines

54

26

3

79

2

14

103

1558

Football

11

722

3

216

214

22

751

174

2113

Golf

6

268

9

190

141

45

419

108

1186

83

3

5

14

1

52

6

164

Rsl

2

253

5

90

95

32

147

38

662

Sport

6

569

27

418

415

41

1077

375

2928

12

5

6

2

4

1

30

1

11

1

56

2

3

25

2

44

Racing

Defence Air Force Defence Army

1

25

3

13

1

Defence Navy

3

14

2

1

Defence Unclassified

6

19

1

3

1

2

10

Cafe

23

495

5

367

119

78

979

74

2140

Catering

1

264

65

31

5

156

15

537

Dining - Unclassified

10

41

22

7

19

484

583

Foodhall

37

4

1

3

1

46

62

54

47

9

226

14

417

1

3

10

140

56

19

123

26

117

35

4

62

3

342

192

3076

1442

383

7136

894

19086

44

89

12

166

2

387

12

143

12

11

34

2

386 244

Defence

On Premise

Dining

Function

5

Governors Motels - Dining

129 4

Motor Inns - Dining Restaurants Entertainment

Entertainment - Unclassified

Motor Vessels

Motor Vessels - Unclassified

Nightclubs

181

2

121 363 3

5600 71 172

143 551

Nightclubs - Unclassified

2

67

70

3

27

34

41

Cinemas

4

41

27

12

3

42

2

131

Performance

1

73

20

12

5

19

5

135

13

10

3

6

2

34

University/College - Unclassified

2

67

48

8

8

62

4

199

Pubs - Integrated

Pubs - Integrated - Unclassified

23

1937

130

1302

629

326

1934

653

6934

Pubs - On Premise

Pubs - On Premise - Unclassified

176

4

2

10

6

125

119

442

16713

570

8924

6570

1630

21726

4856

61714

Theatres

Theatres - Unclassified University/College

Pubs

TOTAL

725

drinks yearbook | 121

Drinks Licences 2016 DEC 2016 CHANNEL DISTRIBUTION & SALES

STATE ACT

NSW

NT

QLD

SA

TAS

VIC

WA

TOTAL

1

1536

28

395

1572

224

1815

755

6326

OFF PREMISE

202

2455

95

899

797

165

4166

598

9377

ON PREMISE

499

10609

313

6326

3562

909

13686

2731

38635

PUBS

23

2113

134

1304

639

332

2059

772

7376

Grand Total

725

16713

570

8924

6570

1630

21726

4856

61714

DEC 2016 CHANNEL DISTRIBUTION & SALES

STATE ACT

NSW

NT

QLD

SA

TAS

VIC

WA

TOTAL

0

1525

27

375

1548

222

1654

765

6116

OFF PREMISE

200

2410

92

886

768

154

4139

582

9231

ON PREMISE

479

10374

293

6078

3441

913

13406

2674

37658

PUBS

23

2116

136

1284

641

329

2008

752

7289

Grand Total

702

16425

548

8623

6398

1618

21207

4773

60294

Licence Count by Channel (December 2016) 100%

ACT NT SA VIC NSW QLD TAS WA

75%

50%

25%

0% DISTRIBUTION & SALES 122 | drinks yearbook

OFF PREMISE

ON PREMISE

PUBS

Report on Wine Sales (December 2016)

MAT Sales in Australian Wine and Imported Wine Fall MAT sales in the Australian wine market were notionally lower in December 2016 than in December 2015 with 368,710,867 litres sold for the former compared to 376,071,317 for the latter. Meanwhile, imported wines recorded 16,979,158 sales in December 2016 compared to 18,940,206 in December 2015.

MAT 2015/2016

20,000

MAT 2014/2015

19,000 18,000 17,000 16,000 15,000 14,000 in '000L Jan

Feb

Mar

Apr May

Jun

Jul

Aug Sep

Oct

Nov

Dec

Moving annual total (‘MAT’) sales of imported wine

400,000

MAT 2015/201 6

MAT 2014/2015

395,000 390,000 385,000 380,000 375,000 370,000 365,000 360,000 in '000L Jan Feb Mar Apr May Jun

Jul Aug Sep Oct Nov Dec

MAT sales of Australian wine

drinks yearbook | 123

Imported

MAT Change

Market Share

White Table

58.74%

Champagne

21.86%

3. 6

Sparkling

9.27 %

-21. 2 44.0

7. 3

Red Table

7.34 %

Rose Table

2.78 %

8. 6

Fortified

0.02 %

78.2

MAT sales of imported wine MAT sales were down in fortified, other NES and white wine, while red wine and sparkling were up in the Australian market.

Meanwhile, sales in the imported market grew in Champagne and rose table.

Australian

Change

Market Share White

47.13%

-4.0

Red

39.03%

0.1

Sparkling

9.29%

1.0

Fortified

4.23%

-3.0

Others NES

0.33%

5.1

MAT sales of Australian wine Australian White

Market Share

Dry White

24.34%

Australian Red

23.45% 12.99%

Chardonnay

18.42%

Cabernet/Merlot

Sauvignon Blanc

15.24%

Cabernet Sauvignon

13.47%

Semillon/Sauv Blanc

12.34%

Shiraz Carbernet

11.74%

Pinot Grigio/Pinot Gris

2.51%

Dry Red

9.84%

Riesling

1.93%

Lambrusco

6.30%

2.15%

All Others

12.32%

Classic Dry White Verdelho

0.83%

M erlot

6.19%

Semillon/Chardonnay

0.59%

Pinot Noir

2.56%

Semillon

0.10%

Cabernet/Shiraz

0.92%

Viognier

0.09%

Classic Dry Red

0.22%

MAT sales of Australian wine in white and red Australian Fortified

Market Share Port

79.52%

Sherry

14.12%

Dessert

2.86%

M uscat Australian Sparkling

3.50% Market Share

M ethode Cham p

52.91%

Fermented

32.17%

Carbonated

14.91%

MAT sales of Australian wine in Sparkling and fortified 124 | drinks yearbook

Market Share

Shiraz

Report on Spirit Sales (December 2016)

MAT Sales in Spirits Rise MAT sales in the domestic spirits market were significantly higher in December 2016 than in December 2015 with 7,008,120 cases sold for the former compared to 6,808,608 for the latter.

Moving annual total (‘MAT’) sales of spirits in the domestic market Scotch, bourbon and vodka continue to dominate domestic spirits sales with 22.32 per cent, 18.90 per cent and 16.81 per cent control of the market respectively.

MAT sales of spirits in the domestic market by market share and MAT change drinks yearbook | 125

Report on Cider Sales (December 2016)

MAT Sales in Cider Rise MAT sales in the domestic cider market were significantly higher in December 2016 than in December 2015 with 10,923,881 cases sold for the former compared to 10,369,094 for the latter.

2015/201 6

11,500,000

2014/201 5

11,000,000 10,500,000 10,000,000 9,500,000 9,000,000 8,500,000 8,000,000 7,500,000

7,000,000 6,500,000 6,000,000 5,500,000 5,000,000

Ja nF

eb

MarA

pr

MayJ

(9L Cases)

Moving annual total (‘MAT’) sales of cider in the domestic market

126 | drinks yearbook

uneJ

ulyA

ugustS

eptO

ct

Nov

Dec

Victoria is the leader in the domestic cider market with 29.85 per cent of the market share compared to 21.94% and 21.25% for close contenders NSW/ACT and QLD respectively.

ACT NT SA VIC NSW QLD TAS WA

Breakdown of cider MAT sales by state

Breakdown of cider MAT market share and MAT change

drinks yearbook | 127

Report on Ready To Drink Sales (December 2016)

MAT Sales in RTD Rise MAT sales in the domestic RTD market were slightly higher in December 2016 than in December 2015 with 22,643,603 cases sold for the former compared to 22,598,810 for the latter.

Moving annual total (‘MAT’) sales of RTD in the domestic market

Bourbon standard and bourbon premium continue to dominate domestic RTD sales with 24.24 per cent and 25.55 per cent of the market respectively.

MAT sales of RTD in the domestic market by market share and MAT change

128 | drinks yearbook

Australian Off-Premise Performance State by State (Total Liquor)

NSW Liquor

VIC Liquor

28.2 0.6 27.7 0.5

23.0 0.3 22.2 0.1

QLD Liquor

WA Liquor

24.3 0.0 25.0 0.3

12.4 -0.8 12.6 -0.7

SA Liquor

TAS Liquor

7.6 -0.1 7.7 -0.2

2.6 0.0 2.9 0.0

NT Liquor

Legend

1.9 0.0 1.9 0.0

Value Share Val Share +/Voluma Share Vol Share +/-

MAT to 01/01/17 IRI MarketEdge to 1/1/2017

drinks yearbook | 129

Off-Premise Packaged Beer Dollars (000s)

Full Strength

Premium Intl.

Low Carb

Mid Strength

Premium Australian

Craft Australian

Low Alcohol

Ginger

Craft International

Dollars (000s) Growth % YA MAT to 01/01/17

Qtr to 03/04/16

Qtr to 03/07/16

Qtr to 02/10/16

Qtr to 01/01/17

Off-Premise Packaged Beer 9 Litre Equiv 47.6 39.0 26.3

-0.4

12.8 12.6

7.8

2.0

1.6

3.5

3.5

5.6

4.3

11.3

3.9

-0.2

Full Strength

Premium Intl.

18.2 19.6

-5.2 -3.0

-3.7

Mid Strength

11.9

-10.7 -8.0

-13.8

Low Carb

40.7

9.8

4.0

3.6

-3.0

-4.0 -6.2 -1.5 -4.4 -3.7

33.7

Premium Australian

Craft Australian

-4.3 -14.1 -15.1

Low Alcohol

-12.9

IRI MarketEdge to 1/1/2017

130 | drinks yearbook

Qtr to 03/04/16

Qtr to 03/07/16

Qtr to 02/10/16

5.0 2.2

-7.6

Craft International

9 Litre Equiv Growth % YA MAT to 01/01/17

16.5 18.8

Qtr to 01/01/17

Ginger

Off-Premise Packaged Beer Dollars $6,269,338

$6,063,011

Dollars (000s) YA

Dollars (000s)

1,119,302

1,133,956

Litres (000s) YA

Litres (000s)

MAT Value Growth Year Ago +3.4% MAT Volume Growth Year Ago +1.3%

Off-Premise Packaged Beer 9 Litre Equiv Share 27.6 28.1

24.6 25.1 21.4 21.4 13.8 13.0 7.6 7.4 2.8 2.8

2.2 2.1

NSW Liquor

VIC Liquor

QLD Liquor

SA Liquor

WA Liquor

TAS Liquor

NT Liquor

3.2

1.1

3.5

-1.2

-4.8

3.2

0.4

9 Litre Equiv Growth % YA IRI MarketEdge to 1/1/2017

drinks yearbook | 131

Off-Premise Packaged Beer By segment (Dollar and 9 Litre Equiv Share)

Full Strength

Premium Intl.

Low Carb

Mid Strength

Premium Australian

Dollars (000s) Share of Total Beer

Craft Australian

Low Alcohol

Craft International

Ginger

9 Litre Equiv Share of Total Beer

Value % Growth YA

-1.9

0.7

8.1

9.6

-2.7

23.3

-8.2

7.2

12.2

9 Litre Equiv Growth %

-4.0

-0.2

7.8

5.6

-5.2

26.3

-10.7

11.9

9.8

IRI MarketEdge to 1/1/2017

132 | drinks yearbook