February 24, 2014 The Columbia Chronicle

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FREE Movie Pass: Your next date is on us. Pick up movie tickets at The Chronicle office, 33 E. Congress Parkway, Suite 224. Opinions: Moodle detracts from valuable

classroom time See PG. 35

10

UIC faculty strike over stalled contract negotiations Online exclusive video

No. 1 Non-Daily College Newspaper in the Nation MONDAY, FEBRUARY 24, 2014

THE OFFICIAL NEWS SOURCE OF COLUMBIA COLLEGE CHICAGO

VOLUME 49, ISSUE 20

Dean dismantles Marketing Department TATIANA WALK-MORRIS Campus Editor COLUMBIA’S MARKETING Commu-

nication Department will be disbanded next semester, and the Journalism and Arts, Entertainment & Media Management departments will absorb its programs. The three concentrations currently housed in Marketing Communication are advertising, marketing and public relations. Advertising and public relations will be offered as majors in a new department that will also include the Journalism Department, according to a Feb. 14 announcement from Robin Bargar, dean of the School of Media Arts. The AEMM Department will absorb the marketing program as a new major. Students currently enrolled in the

Marketing Communication program will not be affected by the change. Depending on their year in school, students who are already enrolled in the program will have the option of switching their major or retaining their current major and concentration, said Mirella Shannon, associate dean of the School of Media Arts and associate professor in the Interactive Arts & Media Department. Bargar said in the email that the move will not alter the path to graduation but rather give students an opportunity to collaborate. Students will be able to voice opinions and concerns at open forums Feb. 24–27 in the Marketing Communications Office in the

xx SEE MARKETING , PG. 9

Courtesy JOAN RIVERS

Rivers rocks Columbia’s boat Associate Editor FROM CHICAGO’S SECOND City stage and “Saturday Night Live,” to “The Tonight Show with Johnny Carson” and “Fashion Police,” from books and theater to television, movies and even albums, Joan Rivers has run the proverbial comedy gamut. Renowned for her unrelenting digs

at pop culture and the questionable behavior of celebrities, the Queen of Comedy will have Columbia at her mercy Feb. 25. Rivers will take the stage at Film Row Cinema in the Conaway Center, 1104 S. Wabash Ave., as the second and final speaker in the college’s Conversations in the Arts series, which also hosted an Oct. 23 lecture by Horatio Sanz, a former

SNL cast member and ’92 film & video alumnus. Tickets have sold out for the event, which is free and open to the public, and overflow rooms are also at capacity. The Chronicle spoke with Rivers about her upcoming visit, her career high points and favorite celebrities to ridicule.

xx SEE RIVERS, PG. 9

Public Relations

Marketing

AEMM Department

Advertising

Journalism Department

Donald Wu THE CHRONICLE

TYLER EAGLE

Marketing Communication Department

Information from MARKETING COMMUNICATION DEPARTMENT

New technology brews ancient ales To determine what makes up ancient ales, McGovern runs samples through an infrared spectrometer, which passes light through the residue sample and produces a chromatogram, or visible record, detailing where the chemical absorptions occur, giving clues as to what compounds are then present. According to McGovern, a sample’s compounds are separated and fed into a mass-spectrometer, which can determine the compounds’ weights. The information from the infrared spectrometer and gas or

liquid chromatography-mass spectrometer allows him to identify the residue’s compounds and recreate the beers, McGovern said. The idea of recreating beer was inspired by residue found in pottery from a 1957 excavation of the Midas Tumulus tomb in Turkey, McGovern said. The residue was studied with similar technology, which found the ancient drink that once filled the pottery consisted of a mixture of beer, wine and mead.

FEATURE

ARTS & CULTURE

METRO

Justin Timberlake brings sexy back to Chicago • pg. 22

Thalia Hall gets makeover • pg. 19

New stores fill Dominick’s vacancies • pg. 37

SARAH SCHLIEDER

Assistant Sports & Health Editor BEER LOVERS CAN get a taste of his-

Courtesy NATIONAL MUSEUM OF DENMARK

tory thanks to new technology that takes a scientific look at some of the world’s oldest ales. Patrick McGovern, scientific director of the Biomolecular Archaeology Project at the University of Pennsylvania Museum, is currently using beer residue extracted from ancient pottery to determine centuries-old beer recipes—in the name of science, of course.

xx SEE ALES, PG. 14


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