10 Admired Companies of the year

US ISSN 2770-7830

10 ADMIRED COMPANIES OF THE YEAR 2023

Best

Heal

hcare

Company

to Watch 2023

Michael Gareau, President, CEO & Chairman

It is a pioneering biotechnology company at the forefront of revolutionizing cancer treatment.

OCTOBER 2023

www.thechiefsdigest.com

EDITOR’S DESK “

G

et ready for a deep dive into the corporate world as we unveil the 10 Admired Companies of the Year 2023. These aren't your average businesses; they're the ones that have stood out and earned admiration from customers and experts alike.

In this list, you'll encounter a mix of well-known names and up-and-coming stars, each with a unique story to share. Their success is a result of hard work, innovation, and a commitment to satisfying their customers.

What truly sets these companies apart is the unwavering dedication they've shown throughout the year. They've proven time and time again that they are not just good but excellent at what they do. Whether it's through groundbreaking technology, sustainable practices, or exceptional customer service, these companies have gone the extra mile.

From tech giants to sustainability champions, these businesses have not only won hearts but also earned trust. Join us on this journey to discover how dedicated these companies are and what sets them apart in the corporate landscape.

Best,

Daniel Shelby Managing Editor The Chief's Digest editor@thechiefsdigest.com

EDITORIAL TEAM

Editor-in-Chief : Christina Todd Managing Editor : Daniel Shelby Art Director-visualizers Charles Richard

Sales & Marketing Jonathan Henry Business Development Executives Racheal Williams Jennifer Morris Roman Parker Relationship Manager Joseph Edward Advertising Business Head George Hagen Publisher Calvin Lloyd GET IN TOUCH Corporate Office: The Chief's Digest 2234 N Federal Hwy #3051, Boca Raton, FL 33431, United States P: (+1) 561 453-0532

QUERIES

EDITORIAL

contact@thechiefsdigest.com

editor@thechiefsdigest.com

10.

STARPAX BIOPHARMA

18. Deussen Global Communications

22. Paul Gregory Media

32. Rank Harvest, LLC

38. Xsolla

CONTENTS

26. Pretty Girl Makeup

10 ADMIRED COMPANIES OF THE YEAR 2023 COMPANY NAME

MANAGEMENT

COMPANY IN BRIEF

STARPAX BIOPHARMA

Michael Gareau, President, CEO & Chairman

Starpax is a dual Biopharma / Medtech Company that has developed a revolutionary platform for treating cancer.

Deussen Global Communications

Christine Deussen, President

Deussen Global is a communications agency specializing in wines, spirits, travel, and food.

Paul Gregory Media

Paul Feith, President & Founder

Paul Gregory Media is a 17 year old digital marketing agency in downtown Naperville, Illinois.

Pretty Girl Makeup

Christina Flach, President & CEO

Pretty Girl Makeup will make you the most beautiful version of you.

Rank Harvest, LLC

Michael Chagala, Founder & CEO

Rank Harvest is a premium search engine optimization agency specializing in driving traffic to corporate and enterprise-level brands.

Xsolla

Chris Hewish, President & Interim CEO

Xsolla’s Solutions Bring Your Games To The World

ClikPak Inc

Jessie Nicolas, CEO and Founder

ClikPak is an eCommerce platform provider specializing in order and logistic delivery from USA online market-places and stores.

FundingHope LLC

Dorian Dickinson, Co-Founder & Managing Director

FundingHope is an innovative investment crowdfunding platform that connects investors to entrepreneurs and SMEs contributing to a safer, cleaner and healthier future in economically disadvantaged and at-risk communities in the US and 200 other countries.

NetReputation

Adam Petrilli, Founder & CEO

NetReputation.com is a high-growth technology company that provides high-class online reputation management services for individuals and businesses.

AdPrime

Barbara Read, Chief Revenue Officer

Adprime is the largest online health platform for healthcare companies with specialized digital advertising needs.

Best

Heal

hcare

Company

to Watch 2023

COVER STORY

It is a pioneering biotechnology company at the forefront of revolutionizing cancer treatment.

Michael Gareau, President, CEO & Chairman

10 / THE CHIEF’S DIGEST

www.thechiefsdigest.com /11

COVER STORY

I

n the ever-evolving world of biopharmaceuticals, one name stands out as a beacon of innovation and leadership: Michael Gareau. As the President & CEO, and Chairman of Starpax Biopharma Inc., a company he established in 2017, Gareau has charted an impressive path marked by remarkable achievements.

With a solid foundation in engineering and an MBA from Sherbrooke University, Gareau possesses a wealth of knowledge and expertise that has been honed over his remarkable 41year career as a serial entrepreneur.

This unique blend of technical prowess and business acumen has propelled him to the forefront of the industry.

Gareau's entrepreneurial journey took flight when he founded Ipax Capital, where he served as Chairman, CEO, and Managing Director. Under his astute leadership, Ipax Capital launched Ipax One, a co-investment High-tech Private Equity fund that significantly impacted worldwide.

Operating in eight different countries, the fund played an instrumental role in the success of 32 dynamic companies.

Now, Gareau has shifted his focus to Starpax Biopharma Inc., the culmination of his years of experience and unyielding passion for advancing biopharmaceuticals. As President & CEO, and Chairman, he brings his dedication and strategic vision to drive Starpax Biopharma Inc. toward groundbreaking discoveries and transformative solutions.

With Michael Gareau at the helm, Starpax Biopharma Inc. is poised to redefine the landscape of the biopharmaceutical industry. His relentless pursuit of excellence and commitment to innovation ensures that Starpax Biopharma Inc. is a force to be

12 / THE CHIEF’S DIGEST

reckoned with, ushering in a new era of groundbreaking advancements and improved healthcare for all.

The Idea Behind Starpax: At Ipax Capital, where Michael Gareau resided as a prominent figure, his days were filled with anticipation, meeting with six diligent deal-sourcing representatives from various countries thrice a week. Their mission?

Introduce him to many cutting-edge startup investment opportunities and groundbreaking patents—a staggering 800 files per year, totaling a remarkable 20,000 acquisition prospects throughout Gareau's tenure.

However, in 2016, destiny beckoned when Gareau chanced upon two patents that held the key to a revelation: Virtual Monopole Magnetic Field Vectors, this invention took 17 years to develop and was supported by 188 professionals and scientists. The

magnitude of this discovery struck him profoundly, as he envisaged its immense potential in the field of oncology. Overwhelmed by the significance of such an unprecedented breakthrough, Gareau embarked on a unique path that would alter the course of his life.

Despite residing in the enchanting enclave of Monte Carlo, Monaco, for 22 years, Gareau faced an unexpected hurdle. The patents he sought were initially owned by a Canadian university, necessitating the relocation of his enterprise to Canada. Driven by an unwavering resolve, Gareau decided to uproot his existence, parting ways with Ipax Capital LLP, selling all he owned, and resettling his family in Canada. The motive behind this lifealtering choice was twofold—professional ambition and a deeply personal connection.

Best

Heal

hcare

Company

to Watch 2023

Haunted by the memory of his father, whose life succumbed to cancer on the day of Gareau's university graduation, a fire ignited within him. It was an emotional catalyst that cemented his resolve—to breathe life into this groundbreaking technology and offer solace to suffering patients worldwide.

Thus, Gareau's remarkable journey began—a pursuit that defied the limits of possibility and pushed the boundaries of human ingenuity. Guided by a purpose, he embarked on a solitary path, determined to acquire and develop this intricate technology for the betterment of humanity.

Revolutionizing Cancer Treatment: Starpax's Breakthrough Technology Pharmaceutical and biotech companies are familiar players in the cancer

research world. While the former hires biochemists to develop new drugs, the latter focuses on employing biologists.

However, Starpax Biopharma Inc. is no ordinary company in this field. It has pioneered a groundbreaking technology that merges the power of four distinct disciplines: Microbiology, Biochemistry, Electromagnetism Engineering, and Artificial Intelligence.

The primary goal of this innovative technology is to tackle a significant challenge that has plagued cancer treatments for over a century: the resistance to the diffusion of therapeutic agents in the entire volume of a tumor. Despite the development of effective drugs and immunotherapy treatments over time, research from 117 studies worldwide reveals that a staggering 90% of a tumor receives

little to no drug at all. The reason behind this lies within the chaotic, malfunctioning, or collapsed blood vessels and lymphatics that form the distribution channels within the tumor.

Imagine an Amazon delivery truck trying to navigate through a city after a devastating earthquake. Roads and bridges are destroyed, making it impossible for the truck to reach its numerous destinations. Similarly, drugs and immune cells cannot effectively spread within a tumor without functioning blood vessels.

This is precisely where Starpax's revolutionary technology comes into play. The company has developed living Magnetodrones composed of bacteria that carry anticancer drugs on their surface and are responsive to special magnetic fields. These Magnetodrones are directly injected

www.thechiefsdigest.com /13

COVER STORY

into the tumor and can swim through the interstitial spaces of the tumor tissues, eliminating the need for blood vessels to distribute the drug. To guide and contain the Magnetodrones within the tumor, Starpax has created a proprietary medical device called the PolarTrak. This device in which the patient is positioned ensures precise 3D control over the Magnetodrones' trajectory and keeps them trapped in the tumor, effectively preventing side effects in other parts of the patient's body and forcing the Magnetodrones to spread throughout the whole volume of the tumor.

It is worth noting that Magnetodrones have a limited lifespan of 60 minutes after injection. However, the results from preclinical studies conducted by independent laboratories have been impressive. These studies have demonstrated a 100% remission rate

14 / THE CHIEF’S DIGEST

with no significant observed side effects. Based on dose calculations according to clinical trial protocols, patients are expected to experience 800 fewer toxic molecules in their bodies.

At the same time, the amount of drug in the tumor will be 50 times greater compared to traditional systemic chemotherapy treatments.

The preclinical studies are analyzed by independent certified third-party GLP laboratories to maintain the utmost credibility. These laboratories actively participate in the trials and retain the animals for analysis. This ensures an unbiased evaluation of the institute's research, fostering an environment of trust and reliability.

Starpax's breakthrough technology represents a significant leap forward in cancer treatment. By bypassing the limitations of blood vessels and delivering drugs throughout the whole volume of the tumor, they are rewriting the rules of engagement in the fight against cancer. With remarkable efficacy and minimal side effects, this innovative approach holds immense promise for improving patients' lives worldwide.

Regarding their clinical trials involving human subjects, Starpax has taken extra measures to ensure the highest level of credibility. They have engaged the services of two independent Contract Research Organizations (CROs) to audit and overseas these trials and a different firm to supervise the two CROs. This comprehensive approach guarantees that their trials are conducted professionally and adhere to rigorous standards.

Setting the Bar Higher: Starpax's Uncompromising Commitment to Quality and Credibility

Starpax is fully aware that the results of their trials may seem extraordinary and almost too good to be true. That is why they are preparing themselves for an exceptionally rigorous and independent analysis of their trials. By subjecting findings to a thorough examination, Starpax aims to establish a steady level of credibility that surpasses industry norms.

Michael's focus in entrepreneurship has always been on surpassing competitors by conceiving superior products.

Throughout his career, Michael Gareau has cultivated a culture driven by the relentless pursuit of quality, ensuring that every product is meticulously designed and developed with the most advanced technology.

In Life Sciences, where the stakes are exceptionally high, words like "Regulation" and "Credibility" hold paramount importance. The industry has had its fair share of scandals, where preclinical and clinical trial results were manipulated and distorted to secure regulatory approval or attract more customers. However, at Starpax Biopharma Inc., the team is firmly committed to upholding the values of integrity and transparency.

At Starpax, the commitment to quality and credibility goes beyond mere words. They believe in setting the bar higher and leading by example. By prioritizing regulatory compliance and maintaining the highest ethical standards, they strive to restore faith in the Life Sciences industry. The dedication to transparency and integrity ensures that their breakthrough results will withstand the most stringent scrutiny, ultimately benefiting patients and advancing the field of medical science.

Best

Heal

hcare

Company

to Watch 2023

STARPAX'S VISION FOR THE FUTURE As they look ahead to the coming years, Starpax Biopharma Inc. is set to embark on a series of groundbreaking clinical trials. By the end of Q1 of 2024, Starpax will initiate clinical trials based on an adaptive Bayesian clinical protocol, propelling them into an innovative medical research and development era.

Building upon this momentum, Starpax anticipates obtaining phase II commercial FDA approval for its first cancer indication within the next 18 months. This milestone will serve as a catalyst for implementing their unique business model designed to accelerate the commercial deployment of their revolutionary technology.

At the heart of Starpax's vision lies the technology platform—an advanced solution compatible with several anticancer drugs specifically targeting solid tumor cancers.

These cancers encompass a staggering 90% of all cancer types and are projected to generate an annual market worth $901 billion by 2029. The cost structure will be exceptionally competitive with their treatment utilizing drugs whose patents have expired or are nearing expiration. This will translate into more affordable treatment options for payors and, most importantly, improved accessibility for needy patients.

However, the impact of Starpax's technology extends far beyond cancer treatment alone. The robust pipeline of clinical trials includes non-cancer diseases such as ischemic heart disease, pulmonary hypertension, acute ischemic stroke in the brain, diabetic retinopathy, and many more. These conditions pose significant challenges due to limited drug diffusion in hypoxic areas. Fortunately, Starpax's Magnetodrones offer a promising solution capable of accumulating in these regions to deliver targeted therapy. With the potential to address unmet needs in diverse medical fields, Starpax is poised to play a significant role in transforming the life sciences industry.

The journey that lies ahead for Starpax is not only about scientific advancement but also about making a meaningful difference in the lives of countless individuals. By leveraging cutting-edge technology, they aim to provide effective treatments for various diseases, empowering patients and healthcare providers alike. With a commitment to innovation, affordability, and accessibility, Starpax is leading the charge toward a future where medical breakthroughs are both a possibility and a reality.

STARPAX WILL BE IN FUNDRAISING FOR THE CLINICAL TRIALS IN DECEMBER www.investinstarpax.com

www.thechiefsdigest.com /15

1

ADMIRED COMPANIES OF THE YEAR 2023

Deussen Global Communications Elevating Your Voice, Amplifying Your Impact.

F

ounded in 2002 by Christine Deussen, a seasoned veteran in the beverage alcohol industry, Deussen Global emerges as a specialized communications agency dedicated to the realms of wines, spirits, travel, and food. It earned the prestigious title of "PR Agency of the Year" from The Drinks Business, signifying its exceptional expertise in strategically positioning businesses for acquisition and elevating niche categories into broader market appeal.

With a substantial presence within trade and lifestyle media circles, as well as influential figures, educators, and high-ranking industry leaders, Deussen consistently secures optimal media coverage and forges valuable partnerships precisely aligned with its clients' growth trajectory.

Unlock the Power of Deussen Global Communications' Services.

Deussen Global conducts in-depth market research to provide clients with valuable insights into their industry, enabling informed decision-making.

The agency helps clients define their

18 / THE CHIEF’S DIGEST

unique market position and craft strategies to stand out from competitors. Deussen Global assists clients in long-term planning, aligning their goals for the short and distant future with effective strategies.

Crafting compelling and effective messaging is a core service, ensuring that clients' communication resonates with their target audience.

Clients receive media training to enhance their ability to engage with the press effectively. The agency facilitates strategic partnerships to drive growth and expand clients' reach. Deussen Global helps clients develop and promote corporate responsibility initiatives, aligning their brand with social and environmental causes.

Deussen Global arranges product samplings to introduce clients' offerings to potential partners and consumers. Clients benefit from the agency's expertise in securing favorable product ratings and reviews.

The agency assists clients in submitting award-worthy products for industry recognition. Deussen Global

helps clients secure media quotes and endorsements to boost credibility.

The agency facilitates clients' participation in trade shows, enhancing their industry presence. Deussen Global connects clients with hospitality schools, fostering educational partnerships. The agency builds and maintains strong relationships with distributors to expand clients' market reach. Deussen Global develops and manages ambassador programs to promote clients' brands through trusted advocates.

Discover the Guiding Pillars of Deussen Global Communications.

Deussen Global Communications, a prominent PR agency, is steadfastly committed to integrity and ethics. The agency prioritizes honesty, transparency, and accountability in all interactions with clients, the media, and the public. With a client-centric approach at its core, Deussen Global Communications prioritizes its clients' unique needs and objectives. Success, for the agency, is measured by the

Christine Deussen, President

www.thechiefsdigest.com /19

1

ADMIRED COMPANIES OF THE YEAR 2023

tangible achievement of its clients' goals. Strategic thinking is a cornerstone of Deussen Global Communications' operations, where PR efforts are meticulously aligned with clients' broader business objectives to ensure maximum impact.

Deussen Global Communications prides itself on its exceptional proficiency in effective communication. The agency's PR professionals excel in delivering messages that are clear, concise, and compelling, effectively reaching and resonating with target audiences.

Recognizing the pivotal role of media relations, Deussen Global Communications invests in building and nurturing relationships with media outlets and journalists. This strategic approach is vital for securing valuable media coverage for its clients. Deussen Global Communications remains committed to continuous learning and adaptation in an ever-evolving PR landscape. The agency stays informed about industry trends, leverages new technologies, and adapts to changing communication platforms to deliver cutting-edge solutions.

20 / THE CHIEF’S DIGEST

Creativity and innovation are embraced as fundamental attributes, allowing Deussen Global Communications to craft unique and attention-grabbing PR campaigns that set its clients apart in the competitive market. Embracing accountability, Deussen Global Communications ensures that its PR efforts are measurable. The agency employs metrics and analytics to assess campaign impact and make data-driven decisions for continual improvement.

Preparedness is a cornerstone of the agency's approach, with crisis management plans in place to safeguard clients' reputations during challenging times.

Deussen Global Communications frequently engages in international campaigns in a world characterized by global interconnectedness. The agency's keen understanding of cultural nuances and global issues underpins its effective cross-border communication strategies. Deussen Global Communications values teamwork and collaboration, recognizing their pivotal role in delivering successful PR campaigns. Effective collaboration within the agency is the bedrock of its achievements.

Staying at the forefront of industry advancements, Deussen Global Communications places a premium on innovation and technology. The agency consistently adopts the latest PR tools and technologies to enhance efficiency and effectiveness. Deussen Global Communications is dedicated to community and social responsibility, aligning its work with charitable and socially conscious initiatives that contribute positively to society. Finally, the agency underscores the importance of professional development. PR professionals within Deussen Global Communications invest in continuous learning, ensuring they remain wellinformed about industry trends and best practices, thus delivering top-tier services to their clients.

Future Endeavours of Deussen Global Communications Deussen Global Communications may pursue to remain competitive and meet the changing needs of its clients and the evolving landscape of public relations and communication.

Collaboration with other agencies or complementary service providers can expand the range of services agencies offer and provide more holistic solutions to clients.

As it embarks on its future endeavors, Deussen Global Communications remains dedicated to raising the bar in the PR world and maintaining its position as a trusted partner in shaping brands and narratives for years to come.

1

ADMIRED COMPANIES OF THE YEAR 2023

Paul Gregory Media Illuminating Brands, Transforming Visions, Empowering Impact

P

aul Feith, renowned as the President and founder of Paul Gregory Media, stands at the helm of a dynamic digital marketing agency dedicated to serving missionbased organizations. Embracing the belief that the prosperity of business equates to the betterment of society, Paul's company achieved the prestigious certification as a BCorporation in 2020, harmonizing the triad of people, planet, and profit.

Paul's altruistic spirit extends far beyond the boardroom as he generously dedicates a substantial portion of his time to diverse non-profit organizations, boards, and committees, lending his technological and marketing acumen. Notably, he is a prominent figure within the Social Enterprise Alliance, the Association of Consultants to Nonprofits, the Naperville Noon Rotary, and the Social Responsibility Chicago board of directors, and holds the esteemed position of board vice-president with Giving DuPage.

22 / THE CHIEF’S DIGEST

Inception of a Transformative Vision Paul's journey commenced in the realm of graphic design, yet he swiftly realized that businesses clamored for more than aesthetics; they sought a roadmap from point A to B, often without clarity on the destination. It was this realization that spurred Paul to pivot toward strategic marketing strategies as he deciphered the intricate art of guiding clients toward their goals. Over time, these strategies outshone his graphic design endeavors, marking a transformative shift.

Unveiling Company Offerings and Evolution At the heart of Paul Gregory Media lies a comprehensive suite of marketing services. The portfolio encompasses branding, narrative crafting, website architecture and development, material design and production, videography, social media orchestration, and more. A notable

evolution unfolded over the past halfdecade, transitioning from primarily digital strategies to an exclusively digital domain, marked by the maturation of digital advertising avenues like Google Ads, Social Media Ads, and Programmatic Advertising.

Navigating Early Challenges to Achieve Success No enterprise, regardless of scale, escapes the throes of initial challenges.

Paul's venture was no exception, grappling with the familiar hurdle of client acquisition in its nascent stages.

Illumination arrived with Paul's strategic involvement in professional organizations, fostering his community presence. A pivotal turning point emerged when he joined the local Naperville Area Chamber of Commerce, catapulting his enterprise's recognition. Within two years, the members of this association generated 60% of its business.

Paul Feith, President & Founder

www.thechiefsdigest.com /23

1

ADMIRED COMPANIES OF THE YEAR 2023

of marketing technology, a facet often elusive to conventional marketing agencies.

Inspiration in Unconventional Avenues While the tradition of success-fueling reading remains a constant refrain amongst business leaders, Paul's approach to gathering insights diverges. His intellectual appetite finds satisfaction not in books but in constant online research instead.

A Vision for the Future

An Ethical Compass Guiding Business

Cultivating Triumph Through People and Process

The foundation of Paul Gregory Media's ethos is rooted in its certification as a B-Corp, spotlighting the primacy of people and planet over profit. This commitment is mirrored in their emphasis on employee wellbeing, governance, sustainability, and dedicated service to underserved communities, encompassing realms such as poverty, the elderly, homelessness, and people with disabilities.

The instrumental catalyst of Paul Gregory Media's triumph lies in astute personnel recruitment. The organization places a premium on individuals not only endowed with requisite skills but also the cognitive prowess to navigate challenges strategically. Beyond personnel, meticulously crafted and documented processes stand as pillars crucial for any enterprise poised for expansion.

A Distinctive Niche and Expertise

Defining Success Amid Purpose Paul's measure of success is intricately tied to the composition of non-profit clients that collectively radiate a sense of making a tangible difference within their communities. Adequate funding to sustain these organization's impactful work forms the bedrock of this accomplishment.

24 / THE CHIEF’S DIGEST

A unique tapestry adorns Paul Gregory Media, one that revolves around the marketing needs of non-profit entities.

Their profound comprehension of nonprofit operations, spanning governance, fundraising, event orchestration, and awareness building, stands as a hallmark. Notably, this dexterity is underpinned by an unparalleled mastery

Paul's vision extends into the horizon, mirroring the aspirations of the nonprofit entities he champions. He envisions his company serving an expanded array of organizations, empowering them to augment their contributions to the communal fabric.

The Odyssey of Enduring Challenges The path traversed by Paul Gregory Media mirrors the archetypal journey of any small business - a fusion of tribulations and triumphs. The enterprise's evolution from a solopreneurship to a thriving agency, complete with a cadre of talented staff, collaborative partners, and accomplished vendors, signifies a culmination of efforts. Scaling is a venture fraught with complexities, a lesson etched in the enterprise's 17year saga, where new challenges invariably linger on the horizon.

1

ADMIRED COMPANIES OF THE YEAR 2023

Pretty Girl Makeup Enhance Your Beauty, Naturally

P

retty Girl Makeup was established in 1996 by Christina Flach, a renowned celebrity makeup artist who had a deep passion for cosmetics. Frustrated by the lack of high-quality, long-lasting lip glosses in the market, Christina embarked on a mission to create the perfect product. After a year of dedicated formulation, Pretty Girl Makeup was born. The company's mission is rooted in the belief that every individual deserves to look and feel their absolute best. To fulfill this vision, Pretty Girl Makeup offers a range of makeup products that are not only designed to enhance beauty but also prioritize skin health and longevity. Their commitment to clean beauty and ethical standards is unwavering, as they proudly offer vegan and cruelty-free products.

At the heart of their formulations are high-quality, all-natural ingredients, including Macadamia Nut Oil, Olive Oil, Shea Butter, Grape Seed Oil, and

26 / THE CHIEF’S DIGEST

Vitamin E Antioxidant. These ingredients combine the benefits of makeup with the nourishing properties of skincare. In essence, Pretty Girl Makeup aims to empower individuals to treat their skin with care, ensuring that they feel as beautiful on the outside as they are on the inside. Their motto is simple but profound: Every Girl is a Pretty Girl.

“Every Girl Is a Pretty Girl” Every Girl is a Pretty Girl" is not just a slogan; it's a profound statement that encapsulates the universal beauty within each individual. It celebrates the idea that beauty is not confined to a narrow definition but is diverse, unique, and inclusive. Every girl possesses a distinct charm and inner radiance that makes her exceptional.

It's a message that encourages selfacceptance and self-love, emphasizing that confidence and kindness are the most accurate forms of beauty. In a world often focused on external

appearances, this empowering notion reminds us that we are all beautiful in our own way, deserving of love, respect, and recognition, regardless of societal standards or expectations. It's a mantra that transcends makeup and cosmetics, reaching deep into the hearts of women, affirming their innate worth and inner beauty.

Core Principles of the Pretty Girl Makeup In the world of cosmetics, the makeup industry has consistently played a pivotal role in empowering women across the globe. The transformative power of makeup extends far beyond the realm of aesthetics, reaching deep into the hearts and minds of individuals, instilling confidence and self-expression. Pretty Girl Makeup, a renowned cosmetics company, stands as a testament to the industry's ability to empower women and inspire positive change.

Christina Flach, President & CEO

www.thechiefsdigest.com /27

1

ADMIRED COMPANIES OF THE YEAR 2023

lasting wear, multifunctionality, and customizable options to meet the evolving needs of empowered women.

Pretty Girl Makeup will contribute by offering comprehensive makeup education programs, empowering women with the skills to achieve their desired looks confidently.

The company will remain steadfast in its commitment to inclusivity, catering to the unique needs of all women, regardless of age, ethnicity, or personal style. The core team will engage more actively in community initiatives, supporting causes that resonate with their customers, such as women's rights, mental health, and body positivity. Embracing technology and digital platforms is crucial for the future of the Pretty Girl Makeup industry. Virtual try-ons, augmented reality makeup tools, and e-commerce innovations can provide customers with personalized and convenient experiences.

Makeup is a form of self-expression, allowing women to showcase their creativity, individuality, and personality through artistry. Pretty Girl Makeup prioritizes products that encourage self-expression. Makeup has the remarkable ability to boost selfconfidence. By highlighting their best features, women often feel more selfassured and ready to conquer the world. The Pretty Girl Makeup has made significant strides in embracing diversity and inclusivity. The company ensures their product ranges cater to a wide range of skin tones, celebrating the beauty of all women.

Pretty Girl Makeup is committed to educating its customers through tutorials and beauty tips, empowering them with the skills to enhance their natural beauty. A core principle of the

28 / THE CHIEF’S DIGEST

industry is the commitment to producing high-quality, safe, and ethically sourced products that prioritize the well-being of consumers.

The Pretty Girl Makeup company has provided countless women opportunities to become entrepreneurs, whether through selling products, starting beauty blogs, or launching their own cosmetics brands.

Future Goals of the Pretty Girl Makeup Industry The Pretty Girl Makeup industry will continue to evolve toward sustainability, emphasizing ecofriendly packaging, reducing waste, and sourcing ingredients responsibly to minimize its environmental impact.

The company will focus on innovation, developing products that offer long-

In conclusion, Pretty Girl Makeup has long championed women's empowerment. By adhering to core principles of self-expression, inclusivity, and quality and setting future goals centered around sustainability, innovation, and education, the industry is wellpositioned to continue fostering selfconfidence, creativity, and empowerment among women worldwide. It's a future where makeup becomes more than just a cosmetic; it becomes a catalyst for positive change and self-discovery.

1

ADMIRED COMPANIES OF THE YEAR 2023

Rank Harvest SEO & Paid Ads

Nurturing Growth Through Expertise and Transparency

I

n the heart of sunny San Diego, California, a digital marketing agency with a difference is making waves. Founded in 2018, Rank Harvest SEO & Paid Ads has been rewriting the rules of digital marketing, one click at a time. At the helm of this innovative venture is Michael Chagala, a seasoned professional who didn't just land in the world of upper management right out of college; he started from the very bottom, sweeping the server room floor as an unpaid intern. His journey from a software engineer to a digital marketing expert and eventually the founder and CEO of Rank Harvest is a testament to his unwavering dedication and passion for the industry.

The Genesis of Rank Harvest: A Quest for Balance and Independence Michael's journey towards founding Rank Harvest was motivated by a desire for a more balanced lifestyle. He yearned for a life where he could control when and how he worked,

32 / THE CHIEF’S DIGEST

ensuring ample time with his family.

The concept behind Rank Harvest was simple yet powerful: leverage years of corporate experience to create a digital marketing agency that prioritized both results and work-life balance.

Michael's experiences in various roles throughout his career allowed him to understand the unique challenges and rewards that each team member brings to the table. It's this empathy that sets Rank Harvest apart, fostering a work culture built on transparency and collaboration.

The Digital Business Card of Services Rank Harvest specializes in two core services: Search Engine Optimization (SEO) and Paid Advertising. While many digital agencies lean towards the creative aspects of marketing, Rank Harvest shines on the technical side.

With in-house creative talent that includes graphic design and content writing, they complement SEO and

paid ad initiatives seamlessly. The team's laser focus on these areas ensures that they deliver exceptional work and consistently exceed their clients' expectations. Although they have the potential to expand their service offerings in the future, they're committed to maintaining their reputation for excellence.

Navigating the Challenges of Startup Mode As with any burgeoning business, Rank Harvest has faced its share of challenges. The company is growing at a pace that sometimes outstrips its processes. Their highly manual processes require a human touch, with each project receiving meticulous attention. While this level of customization benefits clients, the team is actively working to streamline certain processes to optimize budget efficiency. These challenges are merely stepping stones on the path to continuous improvement.

Michael Chagala, Founder & CEO

www.thechiefsdigest.com /33

1

ADMIRED COMPANIES OF THE YEAR 2023

Ethics Anchored in Transparency Rank Harvest's work culture is firmly rooted in transparency. Unlike many companies that outsource work to cut costs, Rank Harvest keeps its employees informed about every facet of the business. This open-book approach enables the team to make informed decisions, fosters a sense of belonging, and results in loyal employees who are actively engaged in shaping the company's direction. While this approach may incur higher costs, Rank Harvest does not position itself as a low-cost provider; it prioritizes delivering exceptional value to its clients.

Defining Success: A Shifting Horizon For Michael, success is a dynamic concept. It's not a fixed destination but rather a journey that keeps evolving. At one point, it was the courage to quit a corporate job and start Rank Harvest.

Later, it became doubling the company's size within a year.

34 / THE CHIEF’S DIGEST

Currently, he measures success by empowering his employees and celebrating their accomplishments. His focus is shifting towards their growth and development, finding more satisfaction in their achievements than his own.

The Secret Sauce to Success In the world of digital marketing, Rank Harvest's unique strength lies in its technical prowess. Unlike agencies that primarily focus on creative aspects, Rank Harvest excels on the technical side, ensuring that their SEO and paid advertising strategies are grounded in data and precision. When it comes to inspiration, Michael turns to the world of books. While there isn't a single book that defines his journey, the habit of reading has been instrumental in his personal and professional growth.

The Future Awaits So, what's on the horizon for Rank Harvest? Michael envisions a future

where his employees will take on increasingly significant roles, with him stepping aside to allow their expertise to guide the company's journey. It's a testament to his commitment to fostering growth not only in the company but also in the individuals who make it all possible. In a digital world filled with noise, Rank Harvest SEO & Paid Ads stands out as a beacon of transparency, technical excellence, and unwavering commitment to its clients and employees. As they continue to redefine the rules of digital marketing, their journey is a testament to the power of innovation, empathy, and a dedication to a balanced, fulfilling life.

1

ADMIRED COMPANIES OF THE YEAR 2023

Powering Gaming Success Your Partner in Monetization and Beyond with Xsolla

X

solla provides a platform and suite of tools for video game developers and publishers to manage various aspects of their games' lifecycles, including monetization, distribution, player engagement, and more. Chris Hewish, the President and Interim CEO of Xsolla, is an accomplished Interactive Executive and Studio Head. With a track record of orchestrating operational excellence and go-tomarket triumphs across all facets of the gaming realm, Chris's expertise is second to none. With a history of steering multi-team studios and global interactive divisions comprising 300+ professionals, his journey encompasses iconic names such as Activision, DreamWorks Animation, Survios, Skydance, and Xsolla.

Chris, a true gaming enthusiast, has magnificently transformed his passion into a thriving career, contributing significantly to the gaming landscape.

Having directly shaped and overseen the creation of over 50 games that collectively amassed more than $1 billion in sales, he wields a remarkable blend of imaginative

38 / THE CHIEF’S DIGEST

finesse and business acumen, a rarity in an industry that constantly evolves.

Chris's unique triple-threat skill set combines the ingenuity of a developer's design and production capabilities, the strategic vision of a seasoned publisher, and the branding and marketing acumen of a seasoned media executive. This interview offers an insider's view into the mind of a dynamic leader shaping the future of gaming.

What Sparked the Foundation of Xsolla?

At its core, Xsolla emerged from a fundamental inspiration: to address game developers' challenges in the sales arena. This vision led to strategic collaborations with prominent gaming entities, payment service providers, and key partners, culminating in the establishment of a holistic service array catering to the needs of game developers worldwide. This comprehensive suite of offerings has streamlined the process of monetizing games on a global scale.

With a dynamic and adaptable platform as its foundation, Xsolla continually pushes the boundaries of industry norms. Its commitment to innovation is evident in the robust toolkit it offers, empowering developers to transform their business strategies. These tools span a spectrum from intricate customer support systems and powerful anti-fraud mechanisms to cutting-edge analytics and automated marketing solutions, all conveniently consolidated within the Xsolla ecosystem. The company's relentless pursuit of progress is poised to redefine the game development business operations landscape.

What Services Does Xsolla Provide?

Xsolla presents an impressive lineup of payment processing tools encompassing many payment methods, strengthened by robust antifraud mechanisms. These tools seamlessly intertwine across various platforms, spanning gaming, social media, and e-commerce. However, the company's journey has been full of challenges, a universal experience for enterprises in their early phases. These

Chris Hewish, President & Interim CEO

www.thechiefsdigest.com /39

1

ADMIRED COMPANIES OF THE YEAR 2023

hurdles, intrinsic to businesses of all sizes, have shaped invaluable learning experiences.

During its initial stages, a pivotal challenge for Xsolla lay in cultivating credibility within the gaming sector.

Venturing into a bustling and competitive domain, persuading game developers to place their trust in the company required relentless dedication. This uphill pursuit, however, ignited an enthusiasm for innovation and unwavering commitment. Xsolla's response pivoted on delivering service that transcended mere satisfaction to attain excellence. This entailed an unwavering dedication to meeting client requirements and an unceasing drive to evolve the spectrum of services.

Through persistence, these efforts bore fruit the culmination of unwavering determination established a formidable reputation within the industry. This reputation rests on the bedrock of trust methodically constructed by the company. Today, Xsolla's journey finds resonance in its illustrious track record – a testimony to its resilience in overcoming initial challenges. This narrative solidifies the company's standing as a steadfast and dependable partner within the dynamic realm of gaming commerce.

The Work Environment and Ethical Standards at Xsolla At Xsolla, the belief that the realm of superior gaming perpetually lies just beyond the horizon drives their mission. The company focuses on facilitating this journey by removing obstacles and establishing vital connections that empower creators to bring their visions to life. Their

40 / THE CHIEF’S DIGEST

ultimate objective revolves around envisioning a future where individuals akin to these creators partake in their games, relishing the experience and eagerly engaging for more. This embodies the essence of Xsolla's undertaking – a commitment to the art of play encapsulated in their work.

Key Factors Behind Xsolla Remarkable Success Since its inception in 2005, Xsolla has achieved remarkable milestones on its journey to success. The company has forged numerous substantial partnerships within the gaming industry, solidifying its position as one of the foremost and recognizable entities in the field. Boasting a global presence, Xsolla's payment solutions cater to an expansive network of over 500 million gamers spanning seven continents. Additionally, the company extends its support to game developers by offering platform-agnostic analytics tools, facilitating a deeper understanding of player behaviors.

Furthermore, Xsolla empowers publishers to formulate comprehensive monetization strategies that seamlessly align with their growth trajectories.

A distinctive facet of Xsolla lies in its all-encompassing approach to aiding game developers. The company presents an extensive array of tools and services tailored to tackle the myriad challenges encountered during the monetization of games. This encompassing support encompasses payment solutions, customer relationship management, analytics tools, anti-fraud measures, and more.

What Lies Ahead for Xsolla?

Xsolla positions itself at the forefront of a significant industry transition,

steering away from conventional platforms. The evolution of regulations and innovative adjustments within ad networks propels this transformative shift. The company's central objective revolves around assisting partners in diversifying their revenue streams.

This pursuit finds expression through a comprehensive webshop solution that Xsolla offers.

At the heart of this initiative lies Xsolla's cutting-edge webshop platform, meticulously engineered to facilitate a seamless direct-toconsumer experience. This strategic design ensures partners can efficiently and effectively connect with their customer base. By embracing this approach, partners gain the ability to personalize customer interactions, assert greater control over revenue generation, and lessen dependence on conventional platforms and app stores.

The direct-to-consumer pathway, embarked upon by Xsolla's partners, fosters a profound and engaging bond with their audiences, nurturing brand loyalty and propelling enduring growth. Xsolla's innovative suite of services foresees a future where partners wield heightened control, customers revel in direct engagement and collaboratively shape the industry's promising new frontier.

US ISSN 2770-7830

TO

SUBSCRIBE WITH

THE CHIEF'S DIGEST VISIT www.thechiefsdigest.com OR EMAIL US

contact@thechiefsdigest.com