Polo at the Manor Sponsorship Benefits by Celtic Manor Resort

SPONSORSHIP OPPORTUNITIES POLO AT THE MANOR 2015

POLO AT THE MANOR This prestigious summer sporting event and social occasion returns to Celtic Manor on Saturday 13th June 2015, with more than 3,000 people expected to join us for another glamorous afternoon of champagne, ponies and picnics. As well as thrilling professional polo matches and hospitality in the main pavilion or private pods, guests can also enjoy a visit to the Polo Village, the delights of the champagne bar, a pampering treat on the Elemis SpaBus and fabulous live entertainment throughout the day. Played on a specially constructed polo field set against the backdrop of the magnificent Twenty Ten golf course, host venue of The 2010 Ryder Cup, Polo at the Manor once again promises to be the social event of the season.

EVENT OVERVIEW »»

Thrilling professional polo matches

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Hospitality pavilions and private pods

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Gourmet picnic hampers

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Champagne & Pimm’s bar

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Polo village

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Live entertainment

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After polo party at Celtic Manor

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Polo to Pillow accommodation packages

SPONSORSHIP OPPORTUNITIES 1. 2. 3. 4. 5. 6. 7. 8.

SOCIAL MEDIA OPPORTUNITIES TITLE SPONSORSHIP PRESENTING SPONSOR OFFICIAL SPONSOR TEAM SPONSOR UMPIRE SPONSOR OFFICIAL DRINKS SUPPLIER AFTER PARTY SPONSOR

£20,000 £15,000 £12,000 £6,000 £6,000 £6,000 £6,000 - SOLD

CELTIC-MANOR.COM

1. SOCIAL MEDIA OPPORTUNITIES

The Celtic Manor Resort now has 41,500 Twitter followers and 26,000 Facebook fans. The power of social media is harnessed throughout Polo at the Manor by engaging with influential users taking part to increase awareness of the event.

2013 SOCIAL MEDIA SUMMARY INSTAGRAM »» #poloatthemanor competition - 228 entries

FACEBOOK »» 116,285 people reached in the week of Polo »» 92 likes on day of Polo »» Large increase of page views and people talking about Celtic Manor on day of Polo

TWITTER »» 85 new followers on day of Polo »» 329 mentions on day of Polo »» 60 retweets on day of Polo »» Extremely positive endorsement from celebrities including Francesca Hull (229,561 followers) and Zoe Hardman (50,728 followers)

WEBSITE With an average of 10,000 visits per month celtic-manor.com has healthy traffic which is constantly growing. Overall traffic to celtic-manor.com increased in 2014 by more than 18 % and mobile visits were up 57%. This is expected to continue to increase throughout 2015.

BLOG The Celtic Manor blog has a readership of around 3,000 visits per month and with a new design, improved usability and engaging features on the site, it is a lifestyle destination for those interested in Celtic Manor and its events.

OPPORTUNITY As a sponsor, your company would have the opportunity to build on these foundations and direct traffic to your website. Polo at the Manor offers the chance to introduce and promote your company to visiting spectators.

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2. TITLE SPONSOR BENEFITS 1.

BRAND EXPOSURE » »The event will be known as the ‘<Your Company Name> Polo at the Manor’ (or similar if agreed by CMR) » »Joint Event logo to be created and agreed with sponsor, and included on all Event signage and literature. » »Event logo to be included on the Event trophy and Sponsor representatives to present the trophy. » »Logo on all Polo at the Manor promotional emails to the Celtic Manor’s email database (circa 400,000 subscribed email addresses) » »Logo on all Polo at the Manor promotional and Event literature.* » » Logo on Polo at the Manor website, including link to Sponsor website and 50 words on your company.* » »Logo on all press releases and the presentation / media backdrop.* » »Logo 10 x sponsorship boards about (4m x the 1m)Polo around field. programme of ISPS Handa included in feature Eventthein polo the official »»Wales Additional branding opportunities around the Event site. Open.* » »10 10mx sponsorship x 10m exhibition the retail village to display boardsspace (4m inx 1m) around the polo field. or promote products or » Additional services branding opportunities around the Event site. » »10m Opportunity insert a space promotional item into thetoHospitality Bags x 10m to exhibition in the retail village display orGoody promote products or »»services Verbal Sponsor references by the Event host / commentator throughout the Event day. » »Opportunity The opportunity to display branding item withinintothethereception andGoody bar areas to insert a promotional Hospitality Bagsof the Resort » Verbal Hotel onSponsor the dayreferences of the Event. by the Event host / commentator throughout the Event day. » »The A Welcome Message from the sponsorwithin and athedouble pageand of advertising theResort official opportunity to display branding reception bar areas ofinthe Event on programme. Hotel the day of the Event. » »AAbility to useMessage status asfrom TitletheSponsor the aPolo at thepage Manor for marketing purposes. Welcome sponsorofand double of advertising in the official Event programme. * The» Event andstatus Sponsor logoSponsor will receive branding Abilitylogo to use as Title of thedominant Polo at the Manoron forthese. marketing purposes.

HOSPITALITY

»» 30 x hospitality places in a private hospitality pod with gourmet hampers, or 3 x tables of 10 in the MaininHospitality Pavilion. pod with gourmet hampers, or 3 x » 30 x hospitality places a private hospitality »»tables 15 x double or the twinMain bedrooms, including breakfast in the five-star Resort Hotel for the of 10 in Hospitality Pavilion. nightx double of the event » 15 or twin bedrooms, including breakfast in the five-star Resort Hotel for the »»night Reserved seating of the event/ private area at the After Polo Party for your 30 guests. 50 x General Admission at thePolo Manor »»»Reserved seating / privatetickets area toat Polo the After Party for your 30 guests. » 50 x General Admission tickets to Polo at the Manor

OTHER OTHER

»» The opportunity to promote offers to the Event database and provide promotional literature / sampling productoffers to guests the Event. » The opportunity to promote to theattending Event database and provide promotional literature / sampling product to guests attending the Event.

* The Event logo and Sponsor logo will receive dominant branding on these.

HOSPITALITY £20,000 +VAT SPONSORSHIP: £25,000 Sponsor packages can be tailored with other benefits that can be used throughout the year, to meet the specific needs and objectives of a brand.

CELTIC-MANOR.COM

3. PRESENTING SPONSOR BENEFITS

BRAND EXPOSURE »» The event will be known as ‘Polo at the Manor, presented by <Your Company Name>’ (or similar if agreed by CMR) »» Logo on all Polo at the Manor promotional emails to the Celtic Manor’s email database (circa 400,000 subscribed email addresses) »» Logo on all Polo at the Manor promotional and Event literature.* »» Logo on Polo at the Manor website, including link to Sponsor website and 50 words on your company.* »» Logo on all press releases and the presentation / media backdrop.* »» 8 x sponsorship boards (4m x 1m) around the polo field. »» 5m x 5m exhibition space in the retail village to display or promote products or services »» Additional branding opportunities around the Event site. »» Verbal Sponsor references by the Event host / commentator throughout the Event day. »» The opportunity to display branding within the reception and bar areas of the Resort Hotel on the day of the Event. »» A Welcome Message from the sponsor and a single page of advertising in the official Event programme. »» Ability to use status as Presenting Sponsor of the Polo at the Manor for marketing purposes.

HOSPITALITY »» 2 x tables of 10 in the Main Hospitality Pavilion. »» 10 x double or twin bedrooms, including breakfast in the five-star Resort Hotel for the night of the event »» Reserved seating / private area at the After Polo Party for your guests. »» 25 x General Admission tickets to Polo at the Manor

OTHER »» The opportunity to promote offers to the Event database and provide promotional literature / sampling product to guests attending the Event.

* The Event logo and Sponsor logo will receive dominant branding on these.

SPONSORSHIP: £15,000 +VAT Sponsor packages can be tailored with other benefits that can be used throughout the year, to meet the specific needs and objectives of a brand.

CELTIC-MANOR.COM

4. OFFICIAL SPONSOR BENEFITS

BRAND EXPOSURE »» The status will be Official Sponsor of Polo at the Manor »» Logo on all Polo at the Manor promotional emails to the Celtic Manor’s email database (circa 400,000 subscribed email addresses) »» Logo on all Polo at the Manor promotional and Event literature. »» Logo on Polo at the Manor website, including link to Sponsor’s website and 50 words on your company. »» 5 x sponsorship boards (4m x 1m) around the polo field. »» 5m x 5m exhibition space in the retail village to display or promote products or services »» Verbal Sponsor references by the Event host / commentator throughout the Event day. »» The opportunity to display branding within the reception and bar areas of the Resort Hotel on the day of the Event. »» Full page advert in the official Event programme. »» Ability to use status as Official Sponsor of the Polo at the Manor for marketing purposes.

HOSPITALITY »» 1 x table of 10 in the Main Hospitality Pavilion. »» 5 x double or twin bedrooms, including breakfast in the five-star Resort Hotel for the night of the event »» Reserved seating / private area at the After Polo Party for your 10 guests. »» 25 x General Admission tickets to Polo at the Manor

SPONSORSHIP: £12,000 +VAT Sponsor packages can be tailored with other benefits that can be used throughout the year, to meet the specific needs and objectives of a brand

CELTIC-MANOR.COM

5. TEAM SPONSOR BENEFITS

BRAND EXPOSURE »» Naming Rights to a Polo Team – “Team <Your Company Name>” »» Branding on the Polo players shirts »» 5m x 5m area to promote your products or services »» 2 x sponsorship boards (4m x 1m) around the polo field. »» Branding on Polo at the Manor literature: including e-mail blast to CMR database (400,000 unique addresses), hospitality menus, leaflets, posters, on-event signage. »» Polo at the Manor website hyperlink to your company website. »» Signed branded polo team shirt as a memento of the day. »» Verbal references from commentators throughout the day. »» Full page advert in the Event Official Programme.

HOSPITALITY »» Hospitality Table of 10 in the Main Pavilion »» 1 x double bedroom at the Resort Hotel on the night of the event, and additional rooms available at a discounted rate. »» After Polo Party tickets for your 10 guests. »» 10 x General Admission tickets to Polo at the Manor

SPONSORSHIP: £6,000 +VAT Sponsor packages can be tailored with other benefits that can be used throughout the year, to meet the specific needs and objectives of a brand.

CELTIC-MANOR.COM

6. UMPIRE SPONSOR BENEFITS

BRAND EXPOSURE »» Branding on the two umpires that will appear in both Polo matches »» 5m x 5m area to promote your products or services »» 2 x sponsorship boards (4m x 1m) around the polo field. »» Branding on Polo at the Manor literature: including e-mail blast to CMR database (400,000 unique addresses), hospitality menus, leaflets, posters, on-event signage. »» Polo at the Manor website hyperlink to your company website. »» Signed branded polo umpire shirt as a memento of the day. »» Verbal references from commentators throughout the day. »» Full page advert in the Event Official Programme.

SPONSORSHIP: £6,000 +VAT Sponsor packages can be tailored with other benefits that can be used throughout the year, to meet the specific needs and objectives of a brand.

CELTIC-MANOR.COM

7. OFFICIAL DRINKS SUPPLIER

BRAND EXPOSURE »» Branding on Bars in public area and hospitality pavilion »» 5m x 5m area to promote your products or services »» 2 x sponsorship boards (4m x 1m) around the polo field. »» Branding on Polo at the Manor literature: including e-mail blast to CMR database (400,000 unique addresses), leaflets, posters, on-event signage. »» Polo at the Manor website hyperlink to your company website. »» Verbal references from commentators throughout the day. »» Full page advert in the Event Official Programme.

SPONSORSHIP: £6,000 +VAT Sponsor packages can be tailored with other benefits that can be used throughout the year, to meet the specific needs and objectives of a brand.

CELTIC-MANOR.COM

8. 8. AFTER POLO PARTY SPONSOR - SOLD

BRAND EXPOSURE »» Naming rights to the After Polo Party to be referred to as “< Your Company Name> After Polo Party”. »» Branding opportunities at the After Polo Party »» Company logo to appear in event marketing literature and in emails relating to the After Polo Party »» Logo and image stills on the projector in the After Party Room (6 slides) »» Opportunity to put promo video on loop in the bar area TV screen »» Company logo on the Polo at the Manor website including link to sponsors website »» 2 x sponsorship boards (10ft x 2.5ft) around the Polo field »» Event logo to be included on event signage and After Polo Party literature »» Regular verbal references by the event host / commentator »» Full page advert in the official programme »» 3 x 3m trade space in the public area for promotion and Chapel 1877 cocktail sampling »» Opportunity to put an item of literature on each table at the After Polo Party »» Opportunity to insert leaflet into ticket mailing for promotion »» Opportunity to work with CMR on a cocktail design at the After Polo Party

HOSPITALITY »» 4 x Princes Club Hospitality places in the main marquee »» 10 General x GeneralAdmission Admissiontickets tickets »» 20 After x AfterPolo PoloParty Partytickets tickets

ADDITIONAL BENEFITS »» 1 x double/twin bedroom including breakfast in the five-star Resort Hotel for the night of the event

SPONSORSHIP: £6,000 SOLD +VAT Sponsor packages can be tailored with other benefits that can be used throughout the year, to meet the specific needs and objectives of a brand.

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