The Best Corporate Event Management Companies of the Year : 2021

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THE BEST

CORPORATE EVENT MANAGMENT COMPANIES OF THE YEAR 2021

Delivering Exquisite Ideas and Concepts

Productions Pvt. Ltd

w w w. t h e b u s i n e s s f a m e . c o m A PA C I S S U E | Q 1 2 0 2 1 | Vo l u m e 0 1

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THE BEST

CORPORATE

The Best Corporate Event Management Companies of the Year 2021

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veryone loves breath-taking events and a clean organiza on. Over the years, the event management industry has evolved into a much more intricate and innova ve. With technological advancements, even the event management industry has adapted to it. The companies today are presen ng people with new and innova ve, yet very subtle ideas and are winning their hearts.

This issue of The Business Fame of The Best Corporate Event Management Companies of the Year 2021 features some of the best event management companies that are presen ng people with ideas that stand out.

Featuring for the Cover Story is Bigstar Produc ons Pvt. Ltd., a company that is dedicated to delivering exquisite ideas and concepts. At Big Star Produc ons Pvt. Ltd., perfec on meets excellence to view the general things from a dis nct perspec ve, which inspires their specialists to add the flavor of innova on and crea vity in their unparalleled Event Management services.

Alankaran Weddings & Events is a complete wedding planning management Services Company based in Hyderabad and also has a presence across India. They pride themselves in crea ng unique Wedding events tailored to our client's specific requirements. The secret to their successful events is the complete flexibility & crea ve solu ons to design an event that suits their client's needs, objec ves, and budget.

EVENT MANAGMENT COMPANIES OF THE YEAR 2021

Delivering Exquisite Ideas and Concepts

Productions Pvt. Ltd

w w w. t h e b u s i n e s s f a m e . c o m A PA C I S S U E | Q 1 2 0 2 1 | Vo l u m e 0 1

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In Candid Conversa ons with The Business Fame read interviews ofGautam Chaturvedi the Founder & M.D. shares some insigh ul views and highlight the achievements of Pine Tree Pictures in the past years. Pine Tree Pictures is a complete Media Solu ons Company with over 14 yrs. experience. With two ver cals viz. Films (Corporate Films/ Ad Films/ Audio Visuals) and Event Management; we have built mutually beneficial and sustainable rela onships with our clients.

Gaurav Sharma, Founder & CEO of 3 Elements Events. He holds vast technical as well as prac cal knowledge, which helped in sustaining the company's name in the arena. 3 Elements Events is the company having vast experience in all types of events & specially in corporate events, the forma on of company planned in second half of 2010 but it came into existence in the year 2011, the basic aim of the company was to provide superior service to clients i.e. major event agencies of India.

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ISO 9001:2015 Certied Media Firm

COVER STORY

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Bigstar Productions Pvt. Ltd Delivering Exquisite Ideas and Concepts

BEST OF BUSINESSWOMEN

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Pine Tree

Excelling in Events & Films with Passion & Handwork

ARTICLE Event Management and its Basics 30

3 Elements Events

Providing end to end solution to make an event successful

Alankaran

Creating Magical Events

CONTENT

Cover Story

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BIGSTAR PRODUCTIONS PVT. LTD Delivering Exquisite Ideas and Concepts

With us, we carry inventive, resourceful and impulsive minds, which automatically creates a niche for Big Star Productions Pvt. Ltd. in the brimming full sphere of Event Management Industry.”

Rajani Jadhav MD & CEO Big Star Productions Pvt. Ltd.

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rganizing events has now become a challenging part. Be it a corporate even or other events, innovation is imperative. With the wide reach of social media, ideas and concepts are in a constant flow. The social media surely has made a few things easier, but with the heavy competition it is really important that you present people with ideas that stand out, ideas that give them a cutting edge and you a competitive advantage.

Featuring for the Cover Story of The Business Fame's issue of The Best Corporate Event Management Companies of the Year 2021is Bigstar Productions, a company that is dedicated to delivering exquisite ideas and concepts.

The Company At Big Star Productions Pvt. Ltd., perfection meets excellence to view the general things from a distinct perspective, which inspires their specialists to add the flavour of innovation and creativity in their unparalleled Event Management services.

“With us, we carry inventive, resourceful and impulsive minds, which automatically creates a niche for Big Star Productions Pvt. Ltd. in the brimming full sphere of Event Management Industry.”

Bigstar's unsurpassable strengths and poise motivates them to plan, structure and arrange massive events of varied genres. In contrast, their highly qualified and trained professionals always remain keen to accept the hardest challenges with a winning attitude.

Being an undisputed leader of the event management domain of operation & execution, the team takes their counterparts along with them to encourage them to deliver the best.

“For us, our satisfaction lies in client's contentment and we invest industry's best resources to gratify our clients to the utmost.”

With Successful Completion of 10 years in Event Planning experience, Big Star has expertise in Corporate Events, Exhibitions, Experiential Marketing, BTL Campaign, Virtual Events, Digital Marketing, Advertising &Branding and offers a complete 360

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Cover Story degree event solutions from Concept, Event Styling and Designing to Venue sourcing serving brands &organization Globally by delivering fresh ideas, along with the logistical know-how and to ensure it is truly exceptional event.

The Ongoing Pandemic is changing the world in ways we've never seen in modern times. Events of all types are Cancelled or at Halt to avoid mass gathering. The dramatic shift from Physical Events are reloaded with Online Virtual Events.

A dynamic approach of work to achieve 20+ Industry Awards ,Big Star commits to deliver creative and impulsive customized event solutions, that addresses the practical aspects of the project ensuring the event is exceptionally designed and managed both Offline & Online. Entrusted by some of the most recognized and successful companies from various industry sectors (Banking & Insurance, Pharma, IT, Telecom, Retail, FMCG, Automobile, Real Estate etc.) ensuing Quality and Trust.

The Products and Services Playing the role of a "trend setter," Big Star Productions Pvt. Ltd. always put its best foot forward to make your every affair a big smash hit.

“Our expertise lies in our confidence, supreme standards and cost-effectiveness, which is undoubtedly a rare combination to find. Be it any sort of event, Big Star Productions Pvt. Ltd. is "jack of all trades and master of all.”

Big Star is one Stop Solution for any event offering from Real to Virtual. Big Star delivers and creative immersive audience engagement which harness the power of Technology, Content &Deliverables etc. From Branding Activations, Outdoor Advertisement, Corporate Events, BTL Activations, Virtual Event Solutions

EXPERIENCE THE BIG STAR EXCELLENCE Amalgamating intensive experience with modernized approach is Big Star Productions Pvt. Ltd., a leading and dynamic Event Management Company, rolling on the corporate grounds to turn the best conceived ideas into a flourishing reality.

Understanding the commercial imperative of the clients, Big Star uses an integrated and experiential marketing approach blending innovative concepts with technological creativity with real life engagements

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which benefits and transforms events into long lasting experience.

Big Star offers tailor made Event Services, Big Star intricated the world of events being One Stop Solutions for all event requirements. In the ongoing Pandemic of COVID -19, Virtual Events has become the New Normal in the event industry. Big Star focuses on bringing people together with real, authentic experiences which takes place Online by creating a platform developed of immersive, interactive digital experience and events that can be enjoyed remotely for engaging organization's Customers, Employees and Partners With wide plethora of Physical Event Category (Corporate Award Show, Seminars, Conferences, Product Launch, MICE, Retail Marketing & Branding Plan, Team Building Activities, Trade Shows) to Virtual Events(Webinars, Virtual 3D Award Shows, 3D Trade Shows) with impeccable knowledge of events, content and show running skills Big Star delivered Powerful Offline and Virtual Experiences and increasing the bracket of 100+ clientele with successful event executions PAN India & in 16 Countries Globally.

Event Management Today The Event Management Industry in India is constantly changing and evolving. Event professionals implementing technology gradually and constantly in the Event industry has been able to achieve a competitive advantage over those who aren't implementing the technology.

Lockdown first caught the attention of the world; nobody could have imagined what lay in store for the global business and trade just a few months later.

Cutting to the present, the new coronavirus has infected nearly every country under the sun, leaving the world reeling under the pressure of the pandemic.

In line with the adage “adversity is the mother of innovation”, the industry players have turned to technology to adapt to the unprecedented situation by overcoming two main challenges. The first involves mitigating the losses wrought by the pandemic and, secondly, meeting the event management needs of

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business stakeholders while complying with social distancing protocols. By initiating their journey towards agility, physical event players are increasingly integrating cutting-edge tech to facilitate virtual solutions for event stakeholders including organizers, planners, attendees, etc.

Big Star commits to move with the ongoing industry trends from Real to Reel events, with the ongoing Pandemic norms and measures. The main reasons to survive this wave was our consistent communication protocol with our clients ensuring them our proactive presence in the market offering them innovative Event & Marketing Solutions; Digital Marketing & Brand Building, Virtual Events (Webinars, Conferences, 3D Live Events, Exhibitions) to help them reach and connected with their target audience / customers.

The Road Ahead The aim to craft an unforgettable event experiences for Global Brands and Discerning Corporate Clients with Strategic approach and vision to incorporate in our marketing plan for our Clients. Big Star approaches with meticulous attention to details and obsessive precision for defined goals and milestones with comprehensive plan to make event services & offerings unparalleled with exclusive Design and Event Productions.

Regardless of size and scope, the team treats event like a business with clear strategic goals, defined milestones, and a comprehensive plan to ensure that the event is delivered on time and and within the budget constraints.

Team Big Star has Extensive experience in serving the event industry with solutions-built ground up keeping in mind all the challenges that are encountered in anprofessional events at any scale. The team believes to nurture long term partnerships to ensure continued delivery of larger than life experiences for Clients.

The events industry is stepping into the future with certain innovations already on their way to becoming mainstream. Events are now quite a tech-driven affair.

The constant upgradation on the technology to nurture events go digital have formed a virtual world.

Innovative Tech tools such as (Digital Lanyards,

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Interactive Displays VR, AI & AR Setups) are used from Physical Event space to Virtual Event. Event technology such as 3D projection mapping, video mapping, etc. that aid event planners in developing these experiences are the future to give an exponential experience to the key customer.

Future of Big Star will have an expansion of 10X in coming decades, adding new verticals to our existing offerings. Looking forward with more increased team size globally with dynamic realm fusing conventional project management concepts with technological innovation. The main goal will be brainstorming new idea and concepts and executing Life Size events. Also, we plan further to expand our existing division of Weddings – Nimantran Weddings which will create new milestone and open new horizons of success Globally.

Ms. Rajani Jadhav- Leading the Way! Founded by Ms. Rajani Jadhav (MD & CEO – Big Star Productions Pvt Ltd) with passion of pursuing career in Event Management. Experienced from Advertising Background Ms.Rajani always strived and worked towards identifying and offering right Concepts and plan of action to attain a flawless event execution. Not only building a meaningful connection with clients Whether it's a small part or the big picture or a framework for total campaign management—from creative concept to event evaluation—Ms. Rajani ensures Big Star Commits to bring the peace of mind and powerful results that clients expects.

Her Message to the Budding Entrepreneurs Being a first-time entrepreneur can be challenging and nerve-wracking but also very exciting and rewarding.

The main purpose of the business should be to create customers, pick right resources to sustain the business.

Key note for a budding entrepreneur to remember is being an Entrepreneur is a Marathon not a Sprint. One needs immense self-belief which may create gaffes and blunders but never fall in the trap of losing self-reliance & self-esteem.

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INTERVIEW

PINE TREE EXCELLING IN EVENTS & FILMS WITH PASSION & HANDWORK

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n a Candid Conversation with TBF, Gautam Chaturvedi the Founder & M.D. shares some insightful views and highlights the achievements of Pine Tree Pictures in the past years.

Q. Brief us about the CEO/Founder of the company?

Pine Tree Pictures Pvt Ltd is spearheaded by Gautam ChaturvediFounder & Managing Director of the company. Gautam is an awardwinning producer, writer, director, voice artist, and bankable actor, and a famous television personality with experience of nearly three decades in Media. He has been seen in famous TV Shows like Kahani Ghar Ghar Kii, Kaash, Ghar Ek Mandir, KumKum to name a few.

Q. Please tell us about your company. What are the services that your company offers?

Pine Tree Pictures is a complete Media Solutions Company with over 14 yrs experience. With two verticals viz. Films (Corporate Films/ Ad Films/ Audio Visuals) and Event Management, we have built mutually beneficial and sustainable relationships with our clients.

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Films are created and tailor-made to suit the clients' objectives, which include conceptualization, scripting, shooting, casting, and postproduction. We have had the distinction of making over 500 minutes of films during the last 12 months of the lockdown. We have recently produced an award-winning short film ' Work From Home' (Streaming on MX Player) which has won awards at 3 International and 2 National Film Festivals and is an official selection in 2 more international festivals. In the past, we have produced TV Series for GEC channels like ZEE TV, Doordarshan, TataSky, Mi Marathi, etc.

We manage Lifestyle & Corporate events like Public Events, Launch events, Awards/ Annual Functions, Conferences, Off-Sites, M.I.C.E, Seminars, Brand launches, and Dealer/ Sales Meets among others across the globe (Offline and Virtual Events). We are an end-to-end service provider and take care of Logistics, Branding, Creative and Execution. We also design and fabricate stalls at national and international events for our esteemed clients.

Q. Tell us about the notable milestones in the company's journey?

Pine Tree Pictures was set up in 2007 and since then it has been passionately pursuing our vision of creating memorable content be it through Events or Films. For us every event/ film is a milestone, to pick a few becomes a tough task.

Still, we would rate managing The Golden Jubilee Celebrations of Steel Authority of India in Bokaro, Jharkhand ( attended by over 25,000 people) where famous Bollywood singer Shaan enthralled the audience with his melodious voice along with Guinness record holder Kathak danseuse Vidha Lal. Managing the Bullet Train launch attended by Hon'ble PM of India and the then Hon'ble PM of Japan for National High-Speed Rail Corporation and creating a 3D animated film to launch this mega project in India was definitely a memorable experience.

Recently we created a TV series and Managed events across India for the Food Safety and Standards Authority of India ( FSSAI) as part of their Eat Right India Campaign followed by a mega street food meal in Delhi which was attended by over 35,000 food lovers.

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Gautam Chaturvedi | Director ™

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Q. What is your take on the current scenario of 'Event Management'? What steps are you taking to make it better?

The past 1 year has been tough for the entire world. Events have suffered and people have lost jobs. It has been really painful but then you can't shy away from reality. We immediately altered our course, the sea was rough, but by god's grace, we did sail through. We have developed capabilities of managing Virtual Events, Webinars, Virtual Concerts, we have created more than 200 films for our esteemed clients and are developing capabilities to create content for digital platforms.

Q. How do you motivate your team to be innovative and productive at work?

For us our teams are like our family, open, democratic, passionate, and responsible. Each one knows his/her role and tries to better themselves with each project. As a mentor, my job is to give them freedom and let them rise to their true potential. Yes keeping them charged and motivated, when the work funnel was drying up, was a challenge, but we decided to take the challenge head-on.

We started a positivity campaign in April 2020, followed by a series of concerts and virtual shows. We also started a knowledge-sharing webinar series. This engaged, not just our clients, but also our teams and brought them back on track.

Q. How do you maintain a productive work culture at a company while motivating your employees?

We have an open-door policy, nothing happens behind closed doors, from our office assistants to the management we discuss and share concerns, successes, and failures. We eat, laugh, and learn together and that makes all the difference. Each member owns the company and is empowered. This has kept the team motivated, productive, and raring to go.

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we believe that each of our projects should be strong enough to thrive in the harshest of elements and should be creatively vibrant enough to stand out in a forest of work.

Q. What is your advice to budding and aspiring entrepreneurs?

My sincere advice to all budding entrepreneurs is that be patient, stay committed and please look at the overall picture whenever taking a decision. There is no better mantra than consistency, patience, and perseverance to make your dreams come true as a business owner. Also, there are no shortcuts to success, you must go through the grind to enjoy the fruits of success.

Q. What are your future plans for the company?

Where do you see the company in the years to come?

The future plans, as mentioned earlier, are to create quality content for digital platforms, create unique virtual event properties and adapt to the changing environment. We see Pine Tree Pictures as a uniquely blended organization that can manage physical & virtual events, Ad Films, and corporate videos, and digital content with equal ease in times to come.

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INTERVIEW

3 ELEMENTS EVENTS PROVIDING END TO END SOLUTION TO MAKE AN EVENT SUCCESSFUL

Q. Brief us about the CEO/Founder of the company.

The company's heft falls on the shoulder of a leader who has to be more prominent and represent the company firmly in the market. Such qualities are acquired by Gaurav Sharma, Founder & CEO of 3 Elements Events. He holds vast technical as well as practical knowledge, which helped in sustaining the company's name in the arena. While his strong desire of creating a platform has aided enterprises to address their events without being affected to external factors. Gaurav's hard work and resilient determination led him to understand the needs of an independent enterprise that does not compromise with events and the aviation industry. Prior to '3 Elements Events', being an amateur in the business sector, event management has made him strived but eventually, he succeeded to put a mark in the event industry. With experience as an artist manager, he believes, creativity as a basic constraint for any presentation. He also prefers the implementation of latest technologies in order to provide better experiences to the clients.

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Q. Please tell us about your company. What are the services that your company offers?

3 elements events is the company having vast experience in all types of events & specially in corporate events, the formation of company planned in second half of 2010 but it came into existence in the year 2011, the basic aim of the company was to provide superior service to clients ie. major event agencies of India, basically that is what clients were looking for and it was need of time as there was scarcity of good service provider in Rajasthan, started & based in jaipur the company now take & executes pan India projects with cent percent clients satisfaction and some clients titled us as master of corporate events, our basic need was to provide the overall service and quality services available in metro cities and with the pace of time we succeeded in what we planned, at initial level we faced some challenges for getting work, as we were new in the market but we knew that we will deliver the best but the client cannot assume till giving us any project, but gradually by expertise teamwork, client started to believe us and we started to work and that was a time we started to get

mouth publicity by the client himself and we started to get famous, soon we started working for the best agencies of India and still the flow is continuous, as per our track record the client once get associated with us than that association converts to lifetime business relation.

Considerably known as a promising implementer of latest technologies, 3 Elements Events has been prosecuting a top class service to corporate sector which mainly includes award ceremonies, meetings, mark promotions, corporate films, product launches, MICE, branding & advertising, exhibition stalls, and everything which falls under event category. It precisely contemplates customer satisfaction as its priority and focuses more on providing qualitative aspects. The company works under the basic elements which embrace production & fabrication, sound & light, entertainment and manpower, respectively. These three elements are the heads for the concept behind '3 elements' in the company's name.

Q. Tell us about the notable milestones in the company's journey.

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All our dreams can come true, if we have the courage to pursue them.

Gaurav Sharma | Founder & CEO ™

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We have done several huge events successfully, we have done r&r meets, concerts, huge conferences, one of the challenging event we took a huge conference of a renowned pharmaceutical company , it was a event that we are really proud of till now, coz the challenges were all time high than when you overcome those challenges you feel proud, the challenge was that the conference dates were clashing the high peak auspicious dates of weddings, generally things don't get easily available and the price also all time high at that particular time, but with our reputation in the market everyone stood besides us and provided everything on time on which it was committed and at the rates we do corporate in, no delay was there in the delivery of services, we managed the event so flawlessly that the core management gave a standing ovation to our team, it was a moment of immense happiness for 3 elements events. When we come to our part of revenue growth of our company step by step its increasing and it will increase as we are a growing company same like our nation is growing, the day we started and the day we compare now is we are standing at a very good position, we are making our clients happy and so are our clients make us happy, we are a well known company in the industry so we get benefit of it, so we are developing company so is our nation and we will keep on growing with the same rule of superior service delivery Q. What is your take on the current scenario of 'Event Management'?

What steps are you taking to make it better?

Taking current condition of event management industry its going in big loss due to covid-19 virus but we are hoping for the best in future, we can say that it is going to be on high lines

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on the rising chart towards great heights, industry was booming and upgrading rapidly, this was a good sign for the industry, people are still more interested and tending towards event management professionals as well services, though the technology used in the industry is also upgrading, India is also becoming a great market for vast events, a lot of NRI weddings and events are taking place in the country and the stats are increasing day by day, I see a lot of opportunities in the upcoming time period, it is the only industry which has the highest growth rate right now, opportunities are limitless its all about how you prove it out there, so as per the current position the things are going smoothly and the lined up future is also amazing. we are placed at top position, this is not just our perception but we come to know by our clientele, mention in some renowned magazine & blogs, which convey that we are most liked event management agency, our strategy is “to give more than what we say” action speak louder than words. When we say will give gold class services but when we come on ground activation then they come to know that these are platinum class services in the gold budget.

Q. How do you motivate your team to be innovative and productive at work?

True fact it is that we do have a young & vibrant team of dynamic professionals which are masters in their segment whether it is production manager, artist manager, manpower manager, designer etc. everyone do their task with full dedication which is the main reason behind our success, a good team is just like a strong backbone of the company, all the team stays motivated because they choose this field due to high level dedication

in it, for special fun & freshen we keep incentives & off sites for overall staff of the company, the work culture is amazing everyone enjoys the work and execute their task and given work flawlessly.

Q. How do you maintain a productive work culture at a company while motivating your employees?

Our master team is the reason behind the success, we have such a strong team that we can take a mammoth event and can do it successfully, each individual is specialized in his/her talent and accordingly assigned the designation, we have a team of client servicing who assist and always be in touch with the clients and provide working summary to operations team, we have a hardcore operation team which always stay awake and do huge productions of stage and overall setup for an event, than we have executives who manage manpower and small heads in an event, we have logistic specialists who look forward for the hospitality and transfer of guests, we are located at Jaipur & have branch in Delhi, we undertake and execute pan India projects and international projects as well, we have a free work culture each and every one is equally important member of our family, its overall a non biased working culture in our company everyone is happy doing assigned job and they do the best in it, its basically a happy 3 elements events family.

Q. What are your future plans for the company? Where do you see the company in the years to come?

The future road map of the company is loud and clear and sky-high too, keeping all the present client happy by providing the qualitative service they desire for and to add more number of

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new happy clients to the list, we at 3 Elements Events take proper care of latest technology standards so that we stand steady & clear in this competitive market. It is very much important to have proper knowledge and skill to use & apply the latest technology practically. India is a growing country and so are we; it's a moment of immense happiness that our country is going very fast towards the dream goal of being a developed nation soon. We at 3 Elements Events always ready to take new technology to the upfront level to the clients. At this time each n every client expects for some new concept for the desired project and we fulfill all the expectations, the company growth will be wide and high with the support of such good client base and

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best teamwork for each and every task, the company is a promising event management company and will definitely remain in the future too.

Wish you all a great successful future ahead. Event Industry is one of a kind, which is being consistently rising since its inception. As per the growing industry is concerned, 3 Elements Events are on their way of implementing innovative ideas indulging with new technical advancements. It ensures that, as the industry grows old, the company will be offering each and every available option for its clienteles. In the upcoming future, the company is looking forward to achieve its objectives by implementing new promising agendas. As being

recognized as one of the most promising and fastest growing event company, it wants to sustain such titles in further future.

Q. What is your advice to budding and aspiring entrepreneurs?

I wanted to mark a quote by Walt Disney that : “All our dreams can come true, if we have the courage to pursue them.”

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INTERVIEW

ALANKARAN CREATING MAGICAL EVENTS

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lankaran Weddings & Events is a complete wedding planning management services company based in Hyderabad and also has a presence across India. We pride ourselves in creating unique Wedding events tailored to our client's specific requirements. The secret to our successful events is our complete flexibility & creative solutions to design an event that suits our client's needs, objectives, and budget.

Planning a destination wedding in India or in any of the best destination wedding locations around the world is what Alankaran events does best!! Having been in the hospitality industry for over 10 years, Alankaran events has expanded its services to now include focussed destination management, event management & bespoke wedding planning in the best destination wedding locations.

Having said so we are also proud to showcase ourselves as one of the best Celebrity wedding planners in India.

To mention few South Indian film industry actress Swati reddy's wedding with Vikas, Great educationist Avinash College Of Commerce Chairman Avinash Brahmadevara's wedding, Fashion , Celebrity Costume Designer Gauri Naidu's wedding with Ahiteja , Archana Mines Chairman Narahari Ganta's wedding to quote few.

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time experienced and energetic professionals working towards “Enriching Events to Perfection”. Our experienced and energetic team gives great confidence in organizing & executing any scale events successfully.

Our creative and production teams are always enthusiastic to create & innovate new themes in the Production & Creative design process and incentive for good performance. Alankaran's team is highly motivated to work closely with the clients & Industry thus providing an excellent.

Chaitanya Kulkarni Founder & Business Head Chaitanya Kulkarni Post Graduate in Marketing and PG diploma Holder in Event Management comes with vast experience from the Industry by starting his career in marketing.

Chandrika Kulkarni Creative Director A Post graduate with an artistic touch in her work and style. A keen observer & magnifying women in auditing event work and finance. A key role player in managing people and budgets.

Alankaran's team is a combination of full-time and part-

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We do not create events, we create unforgettable experiences……..

Chaitanya Kulkarni | Founder & Business Head ™

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ARTICLE

EVENT

MANAGEMENT AND ITS BASICS

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vent Management is something that is quite varied in its nature but runs on three basic principles- planning, arranging and the final execution of events. It encompasses the management of both small and large scale events, from corporate events to weddings to other parties. The process involves the study of the brand, identification of target audience and then devising a perfect concept for the event and then coordinating with all the technical aspects of the planned event before its launching.

and communication between the involved people. And to talk about large scale events, coordination and proper communication is of ultimate importance. Once you have finalized on the concept of the event, the next steps include coordination, scheduling, reserving the dates and everything else.

This also includes one of the important part of budgeting of the event and accounting for it.

In this process of event planning is a comprehensive process which also includes other aspects such as budgeting, selecting a venue apt for the event, scheduling the tasks for the team, getting the necessary permits for the show, transportation responsibilities, catering an every minute detail.

Control: It may seem inconvenient, the use of word Control in Event Management but it is very important, which is also often neglected. This step is to make sure that everything goes as planned. For this, you also need to be on top of everything to take care of any kind of unpredicted changes.

Ever wondered how an event actually becomes a success? This is how! It is when a team of experienced professionals gets together, manages the entire thing without a question and executes it with utmost dedication and precision.

It is only when you are ready for everything that you can make the event a success. Which in other words can also be said that, only when you are in control of every situation, that you can make the event a success.

The break down of the entire process is generally in 5 steps, also called as the 5 C's of Event Management. Ÿ

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Concept: The first step in the making of a successful event, is the idea or the concept of the event. What the event is about?

This gives you an overall idea of the requirements for the event, what things are necessary and what things need to be avoided.

Coordination: Even a travel plan of a few kilometers cannot be a hit without proper coordination

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Culmination: This is the point that comes to practice on the DDay or the day the event is to happen. It is mandatory that on the day of the event your team is on top of everything. Everyone is involved in every task and has carried out theirs with perfection.

For a short example, when the people are checking on at the receptionist, you need to make sure that the food is being ready for them, or that the other arrangements are being carried out.

In short, you have to be up and about during the moment. To quote Mad-Eye Moody from Harry Potter, you need to have“Constant Vigilance!” Ÿ

Closeout: Even if the event is successfully done, the work does not finish there. There is still a lot of work to be done. You need to then make sure that there are no payments pending from your side.

Everyone that has been a part of this process has been paid off.

You also need to analyze the glitches in the process and give your team a feedback. As an event manager you also have to ask feedback from your client and if there are any things that were askew, you need to work on that in your next project.

Now that you have got a brief idea of what event management is and know the 5 C's in the process, you are almost ready to plan your next event!

Make sure you follow all the steps and your event will be nothing away from success.

Now why to involve everyone in all tasks when they were properly distributed? It is so that when one of the things starts losing balance, the other people can easily make up for it because they have the full knowledge of it.

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