Marketing Proposal - Village Drive Townhomes

MARKETING PROPOSAL

VILLAGE DRIVE TOWNHOMES

PRESENTED BY THE BOYD & BEREND GROUP

STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY

BOYD BEREND & group

WHY US?

Cam Boyd is a broker and former owner of Steamboat Sotheby’s International Realty. With over 33 years of experience in all aspects of Steamboat real estate, he has worked with more Buyers and Sellers than any agent in the Yampa Valley. His sales volume has ranked him as one of the highest producing agents in Steamboat Springs for the last 12 years. In 2021, Cam sold over $111 million in real estate, 90 transactions, at an average sales price of $1,500,000, with a lifetime sales volume of $1B.

Cam has partnered with real estate professional, Ben Berend, and together they built a specialized team of professionals that make the process of buying or selling real estate a fun and easy process. The marketing team is made up of Josh Cook and Alexa Struss. They will make sure each unit receives the exposure and advertising it deserves during the selling process. Shelly Wu has closed hundreds of transactions both here, and in her previous career as a closing agent at a local title company.

Our team feels that communication is one of the most critical aspects of customer service. The Boyd & Berend Group has expertise in all aspects of the buying and selling process and will work to help you put all the steps together successfully. Our experience, network and negotiating abilities, combined with Steamboat Sotheby’s International Realty resources, will produce satisfying results.

MARKETING PROPOSAL

OUR TEAM

BEN BEREND

SALES DIRECTOR

SHELLY WU

SALES COORDINATOR AND PROJECT LIAISON

MARKETING DIRECTOR

DIGITAL MARKETING SPECIALIST

PROJECT SALES MANAGER

ALEXA STRUSS

CAM BOYD JOSH COOK

VISION

Target Audience

Buyers looking for the following

• Convenience

• A great location

• High-end interior and exterior finishes

• Mountain luxury

Expectations

To best execute, communicate, and market the building project along with the sale of the townhomes, it will be imperative that our team effectively executes the below items:

• Respond to emails

• On-call to answer questions

• Point of contact for sales

• Assist with transactions

• Assist with marketing

MARKETING ACTIVITIES

Website

The team’s digital specialist, Josh Cook, will build a website for the development. The website will inlcude the following items:

• Vision

• Location - Help people become familiar with the Mountain and Ski area and any available nearby ammenities.

• Interior FInishes - Blueprints and interior design specs provided by the architect

• Floorplans - Renderings to better help interested buyers

• Interactive Elements - 3D renderings

• Gallery - Photo collection available

• Blog & Updates Form - Updates on building, construction, and the sale of the townhomes will be found here. For those interested in the purchase of a townhome can fill out a form to recieve email updates.

• Contact and Resources - Contact information and fillable form for interested buyers to complete. All resources available, such as HOA documents.

ESTIMATED COST

Website will cost approx. $3500

FUTURE USE

Once the building is fully developed the site will become a fully functioning space for resident access.

MARKETING ACTIVITIES

Press Release

The Boyd and Berend Group’s marketing team will send a press release to the local paper for the initial announcement of the project, mid-project updates, and for the completion of the build. Press releases will help to accomplish the following goals:

• Clear communication

• Create interest

• Target buyers

• Increase sales

MARKETING ACTIVITIES

Photography & Videography

Photographs and videos will be taken of the building and the individual units for sale by a local photographer with experience in residential and commercial properties.

We want to help future residents picture their lives in the development and emphasize the convenience and luxury you will experience. To do this, we will produce a “lifestyle video.” This video will not only capture the pristine qualities of the building, but it will also feature people walking the up to the Ski Resort, boarding the free city bus, admiring the views, and enjoying the many activities Steamboat has to offer.

ESTIMATED COST

• (50) Exterior/Interior still photos

• (5) Aerial/drone photos

• Aerial/drone video

• Lifestyle video

• Matterport 3D Tour (3 units)

+ $350

MARKETING ACTIVITIES

Paid Advertising

To reach the maximum amount of people and increase sales, The Boyd and Berend Group’s digital specialist will run paid advertisements on Facebook and Google. These will be targeted ads to the development’s projected audience.

ESTIMATED COST

• Google / Facebook Paid Ads (If running for 1 year)

$1000 - Launch

$300/mo. After launch

$4,600

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MARKETING ACTIVITIES

Property Information Folder

A property presentation folder will be professionally printed and distributed to interested buyers and agents. The folder will include a location map, site map, price list, photos, and features list.

ESTIMATED COST

• Presentation folder designed and professionally printed by Northwest graphics Approx. $1200

Email Marketing

It is essential to keep interested buyers up-to-date on the building process, available townhomes, and how they can view them. Once someone signs up through the website, they will receive emails with more information on the development and frequent updates.

Email updates will be sent out by The Boyd Berend Group’s marketing team using Rezora.

MARKETING ACTIVITIES

QR Code

The Boyd and Berend Group uses QR codes to replace property brochure boxes and create a convenient option for people on the go. QR codes are an environmentally friendly alternative and utilize modern-day technology.

The marketing team will create a QR code for the property. This will require scanners to fill out their basic information for more details and access to the property website.

QR codes are placed on signage, property brochures, and digital and print advertisements.

Example:

MARKETING ACTIVITIES

Logo

We will design a custom logo to be used on any promotional and marketing material, the website, letterhead, and signage. The Boyd and Berend Group’s marketing team will create this logo and a list of brand standards.

Local examples:

Custom Signage

A custom sign will be placed in the front of the buildings and with visibility by cars driving down Walton Creek.. Custom signage will contain the logo, point of contact, and and a sketch of the building.

ESTIMATED COST

A custom sign will cost approx. $500 - $1,000

MARKETING ACTIVITIES

Open House Event

An open house event will occur to get people in the community excited about this new build. The event will be available to all. The Boyd and Berend Group will market the event in the paper, send out a Rezora email blast, share throughout the Steamboat Sotheby’s offices, on the website, and place open house signage surrounding the property.

ESTIMATED COST

• Marketing handouts

• Food catered

• Giveaways

• Open house ad in the paper

$650

MARKETING ACTIVITIES

SteamboatAgent.com

The Boyd and Berend Group’s personal website draws more than 50,000 page views per year.

The site gives visitors full access to all Steamboat Springs’ listings while our Featured Property area helps each listing stand apart from the rest. Complete virtual tours of our properties are posted to the site for more exposure and a collaboritve search tool allows prospective buyers to share your property details with friends & family.

All townhomes for sale will be posted and featured on the SteamboatAgent.com website.

MARKETING ACTIVITIES

SteamboatSir.com

SteamboatSIR.com is part of Sotheby’s International Realty’s “cascading network”, so each condo listing will be distributed to local websites around the world, translated into 14 languages and currencies and searchable by location or lifestyle.

We have taken the online property search to an extraordinary new level optimizing the user experience by incorporating multiple search features, intuitive functionality, with accurate content while users can customize and save searches.

All condominium untis for sale will be posted and featured on the SteamboatSIR.com website.

TENTATIVE TIMELINE PLANNING

PRE-SALE

START OF CONSTRUCTION

POST-CONSTRUCTION

AVAILABLE UNITS FOR SALE

RESIDENT COMMUNICATION