Mark Twain Lane - Information Packet

Marketing Proposal for

1543 MARK TWAIN LANE THE BOYD & BEREND GROUP

C A M B OY D Cam is a broker and former co-owner of Steamboat Sotheby’s International Realty, offering over 35 years of experience in all aspects of Steamboat Springs real estate. After graduating from the University of Colorado, Cam moved to Steamboat Springs in 1985 and worked as a ski instructor while he also began his career in Real Estate. Combined with his love of skiing was his lifetime passion of ice hockey which led him to help Steamboat Springs build their indoor ice arena at Howelsen Hill. He continues to devote time to coach youth hockey and is a regular player in the town’s adult leagues. His love of the outdoors encompasses all seasons with Nordic skiing, bicycling, hiking and fishing. Cam has been an active member of the Steamboat Rotary Club now for over 20 years and has been a board member on countless committees and fundraisers.

SOME T H IN G S YOU MIGHT LIKE TO KNOW ABO U T C AM •

Former co-owner of Steamboat Sotheby’s International Realty – Founded in 2000, the top real estate company in Steamboat with over 90 licensed agents

•

Utilizing a full-time Transaction Manager & Marketing Coordinator to help with each transaction

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Taking advantage of the power of Sotheby’s International Realty’s marketing with a full-time Marketing Coordinator and Digital Marketing Specialist for property exposure

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Ranked in the top 1.5% of more than 1.6 million real estate professionals nationwide. (Data by Real Trends: 2022).

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Received the 2013-2022 Global Summit Award for top 0.5% of Realtors Sales Volume Nationwide

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Consistent Top Producer for Steamboat Sotheby’s International Realty since 2000

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Ranked in Sotheby’s International Realty’s Top 100 Agents Worldwide (Based on Sales Volume, 2021.)

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Lifetime career sales of over $1 Billion

P E RSONA L IN FOR MAT ION

C U S TO MER B AS E

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Managing Broker Steamboat Realty, 2000-2013

Over the past 35 years, I have established a strong

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Treasurer, Steamboat Springs Board of Realtors, 1993-1997

network in the community with hundreds of past and

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Director, Steamboat Springs Board of Realtors, 1992-1993

present clients. I continue to draw on this referral

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Commissioner, Steamboat Springs Parks and Rec, 1994-2000

base for local buyers and vacationers looking to

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Rotarian, 2000-Present

relocate or purchase a second home. We are on the

•

Member of Colorado Ski Towns

front edge of technology and I market my listings

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Coach, Steamboat Springs Youth Hockey Association

on all affiliate websites including a personal website,

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Steamboat Springs Resident, 1985-Present

SteamboatAgent.com. I value my reputation as one

•

CO Real Estate License, 1986

of the top Realtors in Steamboat Springs and I am

•

CO Real Estate Brokers License, 1990

committed to total customer satisfaction.

•

Bachelor of Science, major in Minerals and Land Management, University of Colorado, Boulder, 1985

The

BOYD & BEREND group

BEN BEREND Born and raised in Steamboat Springs, Ben spent his childhood at Howelsen Hill dreaming of someday competing in the Winter Olympics. He realized that dream by representing the United States in the 2018 Winter Olympics, becoming one of 100 Olympians from Steamboat Springs dating back to 1932. Ben believes in learning from the best, which is why he returned to Steamboat Springs and joined forces with Cam Boyd – former co-owner of Steamboat Sotheby’s and one of the highest producing agents in the country. Together, Cam and Ben lead a team focused on luxury real estate and earning sellers top dollar for their properties. Ben was elected to the Parks and Recreation Commission in 2021, where he continues to serve. He also volunteers as a ski coach at the Winter Sports Club and leads Olympic Heritage Tours for the local Tread of Pioneers Museum. Outside of work, Ben is known for his grand adventures and multi-sport days on his bikes, skis, paddleboard, etc.

S OM E T H ING S YOU MIGHT LIKE TO KNOW ABO U T B EN •

US Ski Team Athlete for five years.

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Competed in two World Championships.

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2018 Winter Olympian

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Graduated from the University of New Mexico with a Bachelors in Journalism & Communication

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D-1 Academic All American and Team Captain for the University of New Mexico Ski Team

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Steamboat Springs Parks and Recreation Commissioner

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Volunteer coaches at the Steamboat Springs Winter Sports Club

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Leads Olympic Heritage Tours for the Tread of Pioneers Museum

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Partner in the Boyd & Berend Group

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Lifetime of experience and relationships in Steamboat Springs

The

BOYD & BEREND group

T H E B OY D & B E R E N D G R O U P

C A M B OYD

BE N BE R E ND

BROKER/ FORMER OWNER TEAM LEAD

ASSOCIATE BROKER TEAM LEAD

B RUC E C A RTA

L I S A L A ND E R S

ASSOCIATE BROKER

ASSOCIATE BROKER

IN-HOUSE MARKETING & TRANSACTIONS

S HEL LY W U

ALEXA STRUSS

J O S H C O OK

TRANSACTION MANAGER & ASSOCIATE BROKER

MARKETING DIRECTOR

DIGITAL MARKETING SPECIALIST

The

BOYD & BEREND group

T H E B OY D & B E R E N D G R O U P TES TIM O N I AL S

“We have worked with Cam and his team on several deals over the years, buying and selling, residential and commercial, and with his high level of professionalism and attention to detail we can count on getting to the Closing table with confidence. From listing to showings to contract, Cam has the experience and a top tier team to get it done.”

- Michael “Our family has worked with Cam Boyd and his team for many years and our experience with the entire team has been above and beyond our expectations.

The Boyd team has assisted us in property sales, as well as purchasing and for each event, they made the process ver y pleasant. They were always there to ensure that we, as clients, did not feel stressed or overwhelmed; they took on all the worr y. We will continue to work with Cam Boyd and his amazing team!!!”

- Jen “Ben Berend is what you need and want in a Real Estate Professional. He is knowledgeable of his marketplace and trends as well as in real estate law. He is highly skilled in negotiation. Without a lot of complexity, Ben Berend will guide you through the available inventor y and create some magic. He pays attention to your needs for communications and input and delivers on all fronts. I highly recommend Ben Berend.”

- Bob “My husband and I have nothing but wonderful things to say about our experience working with Ben, Shelly, and the entire Boyd and Berend team. Ben feels more like our friend than our realtor. From the beginning, he genuinely wanted to understand us as people to determine the right fit for us. He offered great suggestions of complexes that met our needs, and we never felt any pressure. Once we decided to make an offer, Ben provided excellent advice throughout the negotiating process and put us in touch with a fantastic lender and inspector so we could close on schedule. Ben’s attention to detail and communication was on point, and he sent us weekly emails on the most critical tasks to focus on to make sure that we closed on time. We recommend Ben without hesitation.”

- Rachel

The

BOYD & BEREND group

THE BOYD & BEREND GROUP boydberendgroup@steamboatsir.com Cam Boyd: 970-846-8100 Ben Berend: 970.819.3730 SteamboatAgent.com

EXPOSURE

MARKETING TIMELINE PRE-LISTING ACTIVITY • • • • • • •

Marketing team tour lot – Notes Seller booklet is filled out Proper ty photos/Drone shots – Professional photography Proper ty Description (Ad Copy) MLS entry DASH (Additional listing service) entry QR code assigned to listing

“JUST LISTED” MARKETING • • • • • •

Officially active in the MLS “New Listing” email blast to 400+ brokers in the area Postcards sent to surrounding area Post to @steamboatagent Instagram account and @CamBoydSothebys Facebook account Create custom information packet (Printed and digital version.)

Launch of property webpage with a custom domain (Ex. LandInSteamboat.com)

MEDIA & OPEN HOUSES • • • •

Steamboat Pilot backpage ads Steamboat Pilot exclusive front page ads Run digital Google and Facebook ads Proper ty Highlight of The Week (Special featured digital ads, front page of SteamboatAgent.com, and featured proper ty post on social media accounts.)

MATTERPORT 3D TOUR

EXPOSURE

C O N T I N U AT I O N . . . .

O NG O IN G • Set up all showings.

• Follow up on all showings and provide any additional information or resources requested by potential buyers.

• Marketing materials updated – current photos and information.

• Maintain regular communication with you regarding showings, feedback, and overall market conditions and activity.

• Communicate metrics and analytics for online proper ty activity.

• Feature the listing in the team’s email newsletter once a month.

BRAND

EXPOSURE

ONLINE

LO C A L

PROCESS

A D VA N TA G E

BRAND

BRAND

SSIR–WHO WE ARE

M O U N TA I N O F F I C E 1855 Ski Time Square Drive

3

OFFICES

MAIN OFFICE

610 Marketplace Plaza

D OW N TOW N O F F I C E 56 Ninth Street

Strategically located on the Ski Mountain, in the hear t of downtown and at the gateway to Mt Werner and Steamboat Ski Area

10

Our dedicated team of professionals are collectively focused on upholding the quality standards and service that are synonymous with Sotheby’s International Realty.

90+

Full-time real estate professionals who network together within a culture of high standards for excellency.

OPEN

A real estate professional is available 7 days a week to field inquiries and answer questions or to show your proper ty to prospective buyers.

+

SUPPORT STAFF

AGENTS

7

DAYS/WK

BRAND

SIR’S COLORADO PRESENCE Sotheby’s International Realty has earned a dominant presence in Colorado with 39 offices in 18 key markets and a team of professional brokers who collectively sell more real estate in Colorado than any other brand.

STEAMBOAT SPRINGS

d 40

25 d

40 d

EDWARDS

GLENWOOD SPRINGS 70

d

VAIL

CARBONDALE BASALT SNOWMASS

70 d

ASPEN

BOULDER

DENVER

70 d

EVERGREEN

BRECKENRIDGE

GREENWOOD VILLAGE

CASTLE ROCK 25 d

CRESTED BUTTE

COLORADO SPRINGS

TELLURIDE DURANGO

We can connect individually and personally to ever y regional, national and global affiliate to make sure your property reaches the largest audience of qualified buyers. Local, national or global, we have more than connections; we have faces, names and relationships.

BRAND

MARKET SHARE Steamboat Sotheby’s International Realty is committed to providing our clients with the best possible selling experience and believe the numbers below show our effectiveness. % VOLUME SOLD IN 2021

TOP REAL ESTATE FIRMS IN STEAMBOAT

UNITS SOLD IN 2021

TOP REAL ESTATE FIRMS IN STEAMBOAT 1100

35%

1000 30%

900 800

25%

700 20%

600 500

15%

400 10%

300 200

5%

100 0%

IN 2021 SSIR PARTICIPATED IN

48%

50%

78%

50%

SAL ES $ 7 5 0 K–$1M

54% SAL ES $2M–$4M

S A LE S $ 4M–$6M

S A LE S $1M–$2M

SA LE S $6M –$16M

100% S A LE S OV E R $16M

AGENCY E

AGENCY D

AGENCY C

AGENCY B

AGENCY E

AGENCY D

AGENCY C

AGENCY B

0

EXPOSURE

EXPOSURE

G L O B A L B R A N D A DV E RT I S I N G Sotheby’s International Realty’s global marketing strategy puts the brand front and center to the world’s most affluent clientele, and drives viewers to our websites where we get our most qualified leads. More than Zillow, Trulia, and Realtor.com combined.

Sotheby’s International Realty’s Global Media Plan generates over one billion impressions through hand-selected media powerhouses.

EXPOSURE

C O L O R A D O S K I TO W N S The Boyd & Berend Group is a member of a team of luxury, high-producing agents ­— Colorado Ski Towns. Through this network, your listing is shared and promoted throughout all of Colorado’s premier and world-class ski resor ts. From Aspen to Vail, Telluride to Steamboat, Breckenridge to Crested Butte, Beaver Creek to Keystone, Copper to Snowmass, to Winter Park, and everything in between, this luxury team of professional real estate brokers has you covered.

The Reach and Resources of a Global Leader with the knowledge and experience of Local Experts.

EXPOSURE

G L O B A L P RO P E RT Y A DV E RT I S I N G Through the SIR brand we have the oppor tunity to par ticipate in a print and digital listing adver tising program that leverages high-­profile, global media par tners to offer a targeted reach to qualified buyers.

The strong presence we maintain in print publications and with our digital property advertising fosters important brand recognition, significant impressions and drives traffic to our websites.

EXPOSURE

L O C A L B R A N D A DV E RT I S I N G Steamboat Sotheby’s International Realty creates on-going ad campaigns strategically aimed to drive viewers to the steamboatsir.com website or to the three Steamboat SIR offices.

Seeing is can’t believe-ing Nothing Compares.

Only

Service that’s as elevated as your standards.

THE MAJESTIC OVERLOOK AT FISH CREEK

#5524489

Nothing Compares.

For your happy place 970.879.8100 | steamboatsir.com

A home is not just about bedrooms, bathrooms, finishes or acreage.

It’s about your family, your friends and your memories.

A home is your happy place—where you create the story of your life.

24370 BIG SKY POINT, FIVE PINES MESA • YAMPA, CO # 3408341

We are here to help you write your next chapter.

970.879.8100 | steamboatsir.com

970.879.8100 | steamboatsir.com

Only

Only

Only

For your best seat in the house 26015 VISTA VALLEY COURT • #7142067

A home is not just about bedrooms, bathrooms, fi fin nishes or acreage.

VIEW FROM 33700 RUSHING WATER LANE • #2315257

For a breath of fresh air A home is not just about bedrooms, bathrooms, finishes or acreage.

It’s about your fa mily, your fr iends a nd your memor ies.

A home is your happy place—where you create the stor y of your life.

We a re here to help you w r ite your nex t chapter.

Only

970.879.8100 | steamboatsir.com

For your next adventure

It’s about your family, your friends and your memories.

A home is your happy place—where you create the story of your life.

We are here to help you write your next chapter.

A home is not just about bedrooms, bathrooms, fi fin nishes or acreage.

It’s about your fa mily, your fr iends a nd your memor ies.

970.879.8100 | steamboatsir.com

A home is your happy place—where you create the stor y of your life.

We a re here to help you w r ite your nex t chapter.

55916 HANNAHS WAY, CLARK • #4010874

970.879.8100 | steamboatsir.com

For your breath of fresh air A home is not just about bedrooms, bathrooms, finishes or acreage.

It’s about your family, your friends and your memories.

A home is your happy place—where you create the story of your life.

We are here to help you write your next chapter.

High quality local brand advertisements reflect the quality of the Steamboat Sotheby’s International Realty brand and its understanding of the local lifestlye which increases the effectiveness of driving buyers to the steamboatsir.com website where they can inquire about a property.

EXPOSURE

L O C A L P RO P E RT Y A DV E RT I S I N G Every real estate firm adver tises in local media, but no real estate firm has the overwhelming saturation of local and regional print and digital media that Steamboat Sotheby’s International Realty offers.

D O W N T O W N C H A R M W I T H M O D E R N R E N O VAT I O N S

$2,485,000

ST E A M B O AT ’ S R E S I D E N T I A L SA L E S G U I D E

MEDIAN SALES PRICE – 2021

# LISTINGS SOLD – 2021

%

PENDING

7 -72

starts with

%

%

CHANGE FROM 2020

Your best life

M E D I A N D AY S O N M K T – 2 0 2 1

$750K 28

1076 -2

CHANGE FROM 2020

a home that

CHANGE FROM 2020

$1,175,000

#1975894

inspires you.

SALES VOLUME – 2021

156 -11

PRICE PER SQ FT – 2021

$1.18B 22

%

60

970.846.5569

ADRIENNE STROOCK

970.846.3590

$550,000

#5789580

#4642969

On 0.58 acres with an exceptional view. Utilities in place to make building an easy process. Golf course membership available.

Rare 3,948 sf medical office. Reception/ waiting room, 12 office/exam rooms.

SOLD JAMES HOWSER

970.846.4292

CHANGE FROM 2020

SOLD PRICE VS LISTING PRICE

100%

-55%

B E S T VA L U E I N T H E S A N C T U A R Y

$1, 395,000

$1,725,000 acres and an incredible building stie.#2445226 Only 5 minutes to town.

%

CHANGE FROM 2020

ACT I V E R ES I D E NT I A L LI ST I N G S – 1/1/ 2 2

#5365826

Custom 5 BD, 3.5 BA home on 0.33 acres with fenced yard and home office.

$507 34

%

CHANGE FROM 2020

COLLEEN DE JONG

M O S T P R I VAT E L O T I N C ATA M O U N T R A N C H

360 degree views from the Flat Tops to the Ski Area. Lot 10 has 6.48

$1,550,000

Premier ski-in/ski-out 1BD, 2BA Edgemont condo with on-site luxury amenities.

PENDING LISTINGS – 2021

# 2 7 914 8 0

4+ BD, 4 BA home, 3 car garage with 1 BD apartment above.

Completely renovated with gourmet kitchen and Viking appliances. Covered decks/patios. Best downtown location.

POST & BEAM

CHANGE FROM 2020

SK I - I N /SK I - O UT BE A R CL AW I I

CHARMING CUSTOM HOME

$875,000

$875,000

#6720684

Steamboat’s best ski-in/ski-out location with five star amenities.

This unit boasts 2 BD, 2 BA with a valley view and partial updates.

2%

$1,890,000

#3275092

At the top of Yellow Jacket Pass, this 35 ac home is perfect for an outdoor enthusiast.

CHANGE FROM 2020

C A M B OY D

970.846.8100

$2,495,000

#5250202

This immaculate 3 BD, 3 BA log home rests on a private 9+ acres offering vaulted ceilings and dramatic views overlooking the Steamboat Ski Area and the entire Yampa Valley.

C A M B OY D

970.846.8100

$2,981,000

# 713 4 2 2 2

Just minutes from Steamboat Springs is this charming 3 BD, 3 BA, 2,312 SF home with vaulted ceilings and high quality construction.

#4534247

Big Valley Ranch retreat with mtn views, a 3,700 SF Morton barn, and private trails.

970.846.8100 STEAMB O AT L O C A L B R O K E R S . C O M

DARLINDA BALDINGER & CH LO E L AWRENCE

C A M B OY D

O:

970. 879.780 0

C:

970. 819. 2150

D A R L I N D A . B A L D I N G E R @ S T E A M B O AT S I R . C O M e a c h o f f i c e i s i n d e p e n d e n t l y o w n e d a n d o p e ra t e d

PENDING

$139,900

#3625863

Water sewer tap paid, electric to lot line, mature trees & f lat building site on .72 ac.

LISA OLSON

970.846.0713

$159,900

#3331114

0.29 ac commercial lot, with back alley access with great exposure on Hwy 40.

DOUG LABOR

970.846.0661

$199,900

#5337332

2 BD, 3 BA with beautiful ski area views, 1/4 share ownership at Steamboat Grand.

K AT H Y S T E I N B E R G

970.846.8418

$550,000

$2,995,000

#4642969

0.58 acres, in an ideal location, with exceptional views, and utilities in place.

DARLINDA BALDINGER

#3557164

For sale or lease, 9,000 sf of multi-use space in downtown Steamboat on Lincoln.

970.846.7192

MARC SMALL

970.846.8815

$3,825,000

#3110822

New luxury custom home in Wildhorse.

5 BD, 5 BA, 5,100 SF and oversized garage.

MARC SMALL

970.846.8815

$7,995,000

#1805965

Spectacular Emerald Meadows Ranch is set on 119 ac, 5 miles to town. Luxury 6 BD log home, miles of trails with recreation, pond, huge toy barn, guest apt and caretaker unit.

PA M VA N AT TA

970.291.8100

We believe that luxury is an experience, not FROM

$675,000

#8921557

Secluded 50+ acre homesites with gorgeous views just 20 miles from Steamboat.

C I N D Y M A C G R AY

970.0846.0342

$750,000

#4719053

0.94 AC lot, gently sloping, with utilities in place for an easy building process.

DARLINDA BALDINGER

970.846.7192

$750,000

#3227102

Great sf lot in unbeatable location with privacy, views and building plans included.

C I N D Y M A C G R AY

970.0846.0342

$750,000

$9,250,000

#6721813

Stunning 1 bdrm, 1 bath end-unit in the heart of downtown with great amenities.

BARKLEY ROBINSON

MA A II N N O OF FF F II C CE E 9 M 970.879.8100 7 0. 8 7 9. 8 1 0 0

||

#4458680

a price point.

Exceptional views from this spacious 8,927 sf home in Priest Creek Ranch situated on 8 acres. Main level master, 6 BD, theater, trails out your door and just minutes to town.

970.819.6950

PA M VA N AT TA

MO OU UN N TA TA II N N 9 M 970.879.7800 7 0. 8 7 9.7 8 0 0

970.291.8100

DO OW WN NT TO OW WN N 9 D 970.870.8885 7 0. 8 7 0. 8 8 8 5

$10,900,000

D AV I D B A L D I N G E R J R .

|

ST TE EA AM MB BO O AT AT S S II R R .. C CO OM M S

#4416650

Historic ranch with additional 640+ acres.

Colorado state grazing & recreation lease.

970.846.5376

EMERALD MEADOWS RANCH This spectacular property is like having a park in your back yard. The 119-acre ranch features a maintained trail system, barn and pasture for the horses, remote entertainment area with a pond, meticulously landscaped yard, and a 6000 sf heated “Toy Barn”. The stunning setting is complimented by amazing views across the valley to the Ski Area and Walton Creek Canyon. The 6 BD main residence is a luxurious retreat with a rustic flare and hosts a main level master, family room, offices, 2 BD apartment, fully equipped gym, game room, 3-car garage, dog run complete with dog wash and amazing outdoor spaces. In addition to the huge toy barn, there is a “Barndominium” with a 1 BD caretaker unit on the second floor above a barn.

• 6 BEDROOM/ 8 BATHROOM/ 8,156 SF LOG HOME • SET ON 119 ACRES JUST 5 MILES TO TOWN • GUEST APT, 6000 SF TOY BARN & CARETAKER UNIT • $7,995,000

LIVE BRILLIANT The lo cat io n, t he sty le, t he fe e ling yo u get w he n yo u walk t hro u g h t he d o o r – eve ry as p e ct of yo u r ho m e s ho u ld b e a ref le ct io n of w ho yo u are, w he re yo u ’ve b e e n, and t he life yo u as p ire to live.

Yo u r b est life b eg ins w it h a ho m e t hat ins p ires yo u .

970.846.5569 colleen.dejong@steamboatsir.com Michael de Jong 970.846.3661 michael.dejong@steamboatsir.com

#1805965

PAM VANATTA, GRI, CRS

Colleen de Jong

Broker Associate- The Vanatta Group c: 970.291.8100 o: 970.879.8100 pam.vanatta@steamboatsir.com www.TheVanattaGroup.com

Steamboat Sotheby’s International Realty 610 Marketplace Plaza Steamboat Springs, CO 80487 dejongteamsteamboat.com

Steamboat Sotheby’s International Realty

Luxury Ski Chalet $2,495,000

610 Marketplace Plaza Steamboat Springs, CO 80487

www.TheVanattaGroup.com

We just listed a new luxury home in one of the best neighborhoods around. Yours! If you or someone you know would like more information on this beautiful home give us a call.

© 2021 Sotheby’s International Realty. All Rights Reserved. The Sotheby’s International Realty trademark is licensed and used with permission. Each Sotheby’s International Realty office is independently owned and operated, except those operated by Sotheby’s International Realty, Inc. The Sotheby’s International Realty network fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such. All offerings are subject to errors, omissions, changes including price or withdrawal without notice. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.

4 en-suite bedrooms, 2 powder rooms, 5,144 sf, theater room and access to all of the amenities of Wildhorse.

Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.

Just Listed in WiLdhorse MeadoWs $2,495,000

29855 Emerald Meadows Drive Steamboat Springs, CO

No matter what publication you pick up, we will have a strong presence, advertising our featured listings and driving traffic to our website and local offices. The advertising saturation and brand recognition expose your property to the broadest range of potential buyers possible.

EXPOSURE

THE COLLECTION Produced twice a year, The Collection is our exclusive magazine featuring locally curated content and showcasing the proper ties we represent throughout Steamboat and the Yampa Valley. More of a coffee table magazine than a real estate magazine, it has excellent shelf life and is recognized as one of Steamboat’s premier magazines.

N O I T C E L L CO THE COLLECT IO

THE

SUMMER 2

021

N

WINTER

2 0 2 1 / 22

Exclusive placement in the arrivals and departures areas of Yampa Valley Regional Airport, Atlantic Aviation Private Jet Terminal, in rental properties and high traffic locations throughout Steamboat, as well as digital distribution and a direct mail campaign, allow us to reach potential buyers who are interested in the Steamboat lifestyle.

EXPOSURE

S I G N AG E Every new listing at Steamboat Sotheby’s International Realty proudly displays the most recognized real estate sign in the world.

No other brokerage in Steamboat has the brand recognition that Steamboat SIR does. The Sotheby’s International Realty brand is synonymous with quality and ser vice.

EXPOSURE

QR CODES The Boyd & Berend Group has replaced bulky brochure boxes with a modern and environmentally friendly alternative — QR codes! We will place the QR code on the proper ty sign for people to scan. Scanning the code will allow users to access the proper ty’s information.

The Boyd & Berend Group assists their clients from start to finish. From the moment someone scans the QR code to buying or selling their home, we are there to provide a white-glove experience.

ONLINE

ONLINE

P R O P E R T Y S TO R Y Your proper ty isn’t simply a collection of bedrooms, bathrooms and features. Every proper ty has a story. Through the use of high resolution photography, photo descriptions, video and 3D vir tual tours, we tell the story of your proper ty in a captivating and inspiring way.

Your first showing is online. Steamboat SIR showcases the best characteristics and personality of your property to capture the most effective first impression possible.

Connection & emotive response are the most effective tools to create a property inquir y.

ONLINE

S T E A M B O ATA G E N T. C O M The Boyd & Berend Group’s personal website draws more than 50,000 page views per year.

The site gives visitors full access to all Steamboat Springs’ listings while our Featured Proper ty area helps your listing stand apar t from rest. Complete vir tual tours of our proper ties are posted to the site for more exposure and a collaboritve search tool allows prospective buyers to share your proper ty details with friends & family.

89% of home buyers begin their real estate search online. Ever y tactic of our online strategy attracts qualified users. Qualified users relate directly to the number of qualified property inquiries.

ONLINE

C U S TO M W E B PA G E The Boyd & Berend Group holds high standards for the way we present our client’s proper ties. To generate more exposure, we create a custom web page for every property containing detailed information, photos, and facts about the location.

Each custom page attracts an average of 1,300 total viewers from all across the world.

ONLINE

S OT H E B Y S R E A LT Y. C O M SothebysRealty.com attracts more consumers to search, view, and inquire than any other luxury real estate website, with 37 million visitors to the website in 2021, including 13 milion proper ty videos played for a total of 90,000 hours watched.

• Available in 14 languages • High-resolution photography/videography • 3D vir tual reality tours • Mobile friendly

SothebysRealty.com provides an unmatched user experience, resulting in a higher view to inquir y ratio than any other online distribution source.

ONLINE

Y O U R

S E A R C H

STEAMBOATSIR.COM S T E A M B O AT S I R . C O M We have taken the online proper ty search to an extraordinar y new level optimizing the user experience by incorporating multiple search features, intuitive SteamboatSIR.com is content par t of while Sotheby’s functionality, with accurate users International can customizeRealty’s and save“cascading searches. network”,

so your listing will be distributed to local websites around the world, translated into 14 languages and currencies and searchable by location or lifestyle.

• Over 355,000 pageviews • Over 1.5 minutes engagement per visit • Over 107,000 New Users in 2021 • Monthly and Annual Market and Resor t Repor ts • Robust and Versatile Search Functionality

SteamboatSIR.com provides visitors with the ultimate real estate experience on any device. With high resolution photography, video and robust search options that make it unique from other real estate websites (see following page).

ONLINE

PROPERTY DISTRIBUTION The exposure and worldwide reach of our listings is a crucial piece of what sets us apar t from the rest of the industry. Our global proper ty marketing par tners include the most authoritative news, lifestyle and financial voices, as well as real estate-centric websites.

SIR proper ties are viewed 90,000,000+ times across all of our par tner sites annually.

It’s not just where your property is displayed online that is important, but how it is displayed and to whom.

With captivating photography and video, as well as strategic placement on sites that don’t just draw views, but that create inquiries, we dramatically increase the likelihood of an inquir y that will ultimately lead to a sale.

ONLINE

Y O U R

S E A R C H

STEAMBOATSIR.COM S T E A M B O AT TO D AY. C O M We have taken the online proper ty search to an extraordinar y new level optimizing the user experience by incorporating multiple search features, intuitive New listings are content featuredwhile dailyusers on the home page, functionality, with accurate canSteamboatToday.com customize and save searches.

with high resolution photography and a trackable link to the proper ty details, photos and video at SteamboatSIR.com.

• 1,800,000 impressions per year • Displayed to audience already engaging in Steamboat • Average click-though rate of 1.5% (Almost 20X the industry average of 0.08%)

Showcasing your property to a digital audience of consumers who are interested in Steamboat Springs increases exposure and opportunities for inquiries.

ONLINE

SOCIAL MEDIA We actively engage with online networks of people passionate about fine living, Steamboat Springs, and the mountain lifestyle. Steamboat Sotheby’s International Realty and Sotheby’s International Realty create high-quality, engaging and exclusive content on social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, The Boyd & Berend Group engages on Instagram (@steamboatagent) and on Facebook (@CamBoydSothebys)

More than ever it is crucial to reach consumers through channels that they actively engage with on a daily basis.

ONLINE

SIR MOBILE APP Today more than 55% of internet searches are conducted from a mobile device.

THE DISTINCTION

D E S T I N AT I O N / U S A / S T E A M B O AT S P R I N G S

Steamboat Springs Ski-in Ski Out

Downtown

Downtown Steamboat Springs

• GPS search, find the closest home • Search globally in 70 countries • Driving directions to the home of interest

SIR• Available Mobilein 14 languages

Tap to connect, call or Realty email mobile app is the only luxury The •Sotheby’s International Points-of-interest toolbar real • estate app that serves properties in more than 70 countries and territories worldwide. Experience homes on your mobile device like never before with immersive 3D property tours and our new G E T T augmented H E S I R M reality O B I L E"shop A P Pthe room" functionality. Customize the app to your local currency, unit ofinmeasure, and one of the available Visit app.sir.com/sirsteamboat your browser from your phone or tablet 18 languages.

SIR’s mobile website provides the same sophisticated presentation of our listings on a phone or tablet as our desktop version, while utilizing GPS technology to allow consumers to quickly access available listings in their immediate area.

ONLINE

APPLE TV With SIR’s innovative Apple TV app, families can share the experience of discovering Sotheby’s International Realty®️ brand proper ties from the comfor t of their couch or home theater room. AppleTV powers the Sotheby’s International Realty E-Gallery, a rotating display of proper ties from throughout the global SIR network in the lobbies of affiliate offices all over the world.

Our Apple TV app is one example of the inventive ways we get the properties you represent into the homes of consumers. Displaying our high-definition photography and videos in a large-screen format provides a more impactful experience and allows us to showcase our brand properties like no other company.

LO C A L

LO C A L

IT’S A LIFESTYLE THING Steamboat was a town first. It’s cowboy country as much as it is a ski town. It’s a friendly town and a family town.

We know Steamboat because it’s our home. Steamboat Sotheby’s International Realty is committed to giving back and suppor ting the needs of our community.

We love where we live, we love what we do, and we love sharing the Steamboat Springs lifestyle with our clients.

LO C A L

COMMUNITY FUND Steamboat Sotheby’s International Realty is proud to have collaborated with the Yampa Valley Community Foundation to create the Steamboat Sotheby’s International Realty Community Fund in order to suppor t Yampa Valley and Steamboat Springs non-profit organizations through a collective funding and semi-annual granting process. The Community Fund has granted over $99,000 to local non-profits since in inception in 2017, and Steamboat Sotheby’s International Realty contributed over $50,000 to local organizations in 2021.

As the largest local real estate firm, Steamboat Sotheby’s International Realty agents, owners and staff collectively participate in the fund, aiming to make a significant and meaningful impact to people and organizations in our community.

LO C A L

COMMUNITY SUPPORT Steamboat SIR is highly involved in its community. Our brokers, owners and suppor t staff par ticipate in over 65 local and global oppor tunities to suppor t the community and local charities.

4-H, ADOPT-A-HIGHWAY, ADVOCATES BUILDING PEACEFUL COMMUNITIES, ALZHEIMER’S ASSOCIATION OF COLORADO, ANCHOR WAY CHURCH, ART MUSEUM, BEST OF STEAMBOAT, BOYS & GIRLS CLUB, CAR STATEWIDE PROFESSIONAL STANDARDS HEARING PANEL POOL, CASA (COURT APPOINTED SPECIAL ADVOCATES), CASEY’S POND, CCTHRIVE - CHILDHOOD CANCER SURVIVORS FOUNDATION, COME LET’S DANCE, COMMUNITY AG ALLIANCE, EMERALD MOUNTAIN SCHOOL, GIRLS ON THE RUN, GOOD SHEPHARD FUND, HERITAGE CHRISTIAN SCHOOL, HOLY NAME CATHOLIC CHURCH, HOSPICE, HOWELSEN ICE ARENA, HUMANE SOCIETY, INTERNATIONAL SKI FEDERATION “FIS”, LIFT UP, NORTH ROUTT COMMUNITY CHARTER SCHOOL, REPS (REACHING EVERYONE PREVENTING SUICIDE), ROTARY, ROUTT COUNTY HUMANE SOCIETY, ROUTT COUNTY RIDERS, SEMINARS IN STEAMBOAT, SODA CREEK ELEMENTARY, SS RODEO, SSWSC, ST. PAULS EPISCOPAL CHURCH, STARS, STEAMBOAT CHRISTIAN CENTER, STEAMBOAT DANCE THEATRE, STEAMBOAT SPRINGS BOARD OF REALTORS COMMUNITY FOUNDATION, STEAMBOAT SPRINGS HIGH SCHOOL, STEAMBOAT SPRINGS HIGH SCHOOL AFTER PROM COMMITTEE, STEAMBOAT SPRINGS HIGH SCHOOL BOOSTER CLUB, STEAMBOAT SPRINGS HIGH SCHOOL DANCE SHOWCASE THEATER, STEAMBOAT SPRINGS HIGH SCHOOL PIC, STEAMBOAT SPRINGS PRO RODEO SERIES, STEAMBOAT SPRINGS YOUNG LIFE, STEAMBOAT SPRINGS YOUTH HOCKEY ASSOCIATION, STEAMBOAT STAGE RACE, STRAWBERRY PARK ELEMENTARY, STRINGS GUILD, UNITED METHODIST CHURCH OF STEAMBOAT SPRINGS, UNITED WAY, USANS UNITED STATES OF AMERICA NORDIC SPORTS, VISITING NURSE ASSOCIATION – HOSPICE, WOMEN’S GIVING CIRCLE, YAMPA VALLEY COMMUNITY FOUNDATION, YAMPA VALLEY DATA PARTNERS, YAMPA VALLEY FLY FISHERS, YAMPA VALLEY HOSPITAL FOUNDATION, YAMPA WHITE GREEN ROUND TABLE, YOUTH HOCKEY, YOUTH LACROSSE, YVCF, WESTERN HERITAGE PARTNERSHIP, YAMPA RIVER BOTANIC PARK, NPR, SEMINARS IN STEAMBOAT

In an effort to enhance our affiliation with Sotheby’s Auction and support the local community, our collaborative contributions to local organizations allow us to build and maintain meaningful relationships within our community.