Mark Twain Lane - Information Packet

Marketing Proposal for

1543 MARK TWAIN LANE

THE BOYD & BEREND GROUP

Cam is a broker and former co-owner of Steamboat Sotheby’s International Realty, offering over 35 years of experience in all aspects of Steamboat Springs real estate. After graduating from the University of Colorado, Cam moved to Steamboat Springs in 1985 and worked as a ski instructor while he also began his career in Real Estate. Combined with his love of skiing was his lifetime passion of ice hockey which led him to help Steamboat Springs build their indoor ice arena at Howelsen Hill. He continues to devote time to coach youth hockey and is a regular player in the town’s adult leagues. His love of the outdoors encompasses all seasons with Nordic skiing, bicycling, hiking and fishing. Cam has been an active member of the Steamboat Rotary Club now for over 20 years and has been a board member on countless committees and fundraisers.

SOME THINGS YOU MIGHT LIKE TO KNOW ABOUT CAM

• Former co-owner of Steamboat Sotheby’s International Realty – Founded in 2000, the top real estate company in Steamboat with over 90 licensed agents

• Utilizing a full-time Transaction Manager & Marketing Coordinator to help with each transaction

• Taking advantage of the power of Sotheby’s International Realty’s marketing with a full-time Marketing Coordinator and Digital Marketing Specialist for property exposure

• Ranked in the top 1.5% of more than 1.6 million real estate professionals nationwide. (Data by Real Trends: 2022).

• Received the 2013-2022 Global Summit Award for top 0.5% of Realtors Sales Volume Nationwide

• Consistent Top Producer for Steamboat Sotheby’s International Realty since 2000

• Ranked in Sotheby’s International Realty’s Top 100 Agents Worldwide (Based on Sales Volume, 2021.)

• Lifetime career sales of over $1 Billion

PERSONAL INFORMATION

• Managing Broker Steamboat Realty, 2000-2013

• Treasurer, Steamboat Springs Board of Realtors, 1993-1997

• Director, Steamboat Springs Board of Realtors, 1992-1993

• Commissioner, Steamboat Springs Parks and Rec, 1994-2000

• Rotarian, 2000-Present

• Member of Colorado Ski Towns

• Coach, Steamboat Springs Youth Hockey Association

• Steamboat Springs Resident, 1985-Present

• CO Real Estate License, 1986

• CO Real Estate Brokers License, 1990

• Bachelor of Science, major in Minerals and Land Management, University of Colorado, Boulder, 1985

BOYD BEREND & group

CUSTOMER BASE

Over the past 35 years, I have established a strong network in the community with hundreds of past and present clients. I continue to draw on this referral base for local buyers and vacationers looking to relocate or purchase a second home. We are on the front edge of technology and I market my listings on all affiliate websites including a personal website, SteamboatAgent.com. I value my reputation as one of the top Realtors in Steamboat Springs and I am committed to total customer satisfaction.

BEN BEREND

Born and raised in Steamboat Springs, Ben spent his childhood at Howelsen Hill dreaming of someday competing in the Winter Olympics. He realized that dream by representing the United States in the 2018 Winter Olympics, becoming one of 100 Olympians from Steamboat Springs dating back to 1932. Ben believes in learning from the best, which is why he returned to Steamboat Springs and joined forces with Cam Boyd – former co-owner of Steamboat Sotheby’s and one of the highest producing agents in the country. Together, Cam and Ben lead a team focused on luxury real estate and earning sellers top dollar for their properties. Ben was elected to the Parks and Recreation Commission in 2021, where he continues to serve. He also volunteers as a ski coach at the Winter Sports Club and leads Olympic Heritage Tours for the local Tread of Pioneers Museum. Outside of work, Ben is known for his grand adventures and multi-sport days on his bikes, skis, paddleboard, etc.

SOME THINGS YOU MIGHT LIKE TO KNOW ABOUT BEN

• US Ski Team Athlete for five years.

• Competed in two World Championships.

• 2018 Winter Olympian

• Graduated from the University of New Mexico with a Bachelors in Journalism & Communication

• D-1 Academic All American and Team Captain for the University of New Mexico Ski Team

• Steamboat Springs Parks and Recreation Commissioner

• Volunteer coaches at the Steamboat Springs Winter Sports Club

• Leads Olympic Heritage Tours for the Tread of Pioneers Museum

• Partner in the Boyd & Berend Group

• Lifetime of experience and relationships in Steamboat Springs

TRANSACTION

THE BOYD & BEREND GROUP

ASSOCIATE BROKER

IN-HOUSE

ASSOCIATE BROKER

MARKETING & TRANSACTIONS

MARKETING DIRECTOR

DIGITAL MARKETING SPECIALIST

BROKER/ FORMER OWNER TEAM LEAD

ASSOCIATE BROKER TEAM LEAD

BRUCE CARTA

CAM BOYD

ALEXA STRUSS

JOSH COOK

BEN BEREND

MANAGER & ASSOCIATE BROKER

SHELLY WU

LISA LANDERS

THE BOYD & BEREND GROUP

“We have worked with Cam and his team on several deals over the years, buying and selling, residential and commercial, and with his high level of professionalism and attention to detail we can count on getting to the Closing table with confidence. From listing to showings to contract, Cam has the experience and a top tier team to get it done.”

- Michael

“Our family has worked with Cam Boyd and his team for many years and our experience with the entire team has been above and beyond our expectations. The Boyd team has assisted us in property sales, as well as purchasing and for each event, they made the process very pleasant. They were always there to ensure that we, as clients, did not feel stressed or overwhelmed; they took on all the worry. We will continue to work with Cam Boyd and his amazing team!!!”

- Jen

“Ben Berend is what you need and want in a Real Estate Professional. He is knowledgeable of his marketplace and trends as well as in real estate law. He is highly skilled in negotiation. Without a lot of complexity, Ben Berend will guide you through the available inventory and create some magic. He pays attention to your needs for communications and input and delivers on all fronts. I highly recommend Ben Berend.”

- Bob

“My husband and I have nothing but wonderful things to say about our experience working with Ben, Shelly, and the entire Boyd and Berend team. Ben feels more like our friend than our realtor. From the beginning, he genuinely wanted to understand us as people to determine the right fit for us. He offered great suggestions of complexes that met our needs, and we never felt any pressure. Once we decided to make an offer, Ben provided excellent advice throughout the negotiating process and put us in touch with a fantastic lender and inspector so we could close on schedule. Ben’s attention to detail and communication was on point, and he sent us weekly emails on the most critical tasks to focus on to make sure that we closed on time. We recommend Ben without hesitation.”

- Rachel

EXPOSURE

MARKETING TIMELINE

PRE-LISTING ACTIVITY

• Marketing team tour lot – Notes

• Seller booklet is filled out

• Property photos/Drone shots – Professional photography

• Property Description (Ad Copy)

• MLS entry

• DASH (Additional listing service) entry

• QR code assigned to listing

“JUST LISTED” MARKETING

• Officially active in the MLS

• “New Listing” email blast to 400+ brokers in the area

• Postcards sent to surrounding area

• Post to @steamboatagent Instagram account and @CamBoydSothebys Facebook account

• Create custom information packet (Printed and digital version.)

• Launch of property webpage with a custom domain (Ex. LandInSteamboat.com)

MEDIA & OPEN HOUSES

• Steamboat Pilot backpage ads

• Steamboat Pilot exclusive front page ads

• Run digital Google and Facebook ads

• Property Highlight of The Week (Special featured digital ads, front page of SteamboatAgent.com, and featured property post on social media accounts.)

MATTERPORT 3D TOUR

ONGOING

• Set up all showings.

• Follow up on all showings and provide any additional information or resources requested by potential buyers.

• Marketing materials updated – current photos and information.

• Maintain regular communication with you regarding showings, feedback, and overall market conditions and activity.

• Communicate metrics and analytics for online property activity.

• Feature the listing in the team’s email newsletter once a month.

BRAND

SSIR–WHO WE ARE

3 7

Strategically located on the Ski Mountain, in the heart of downtown and at the gateway to Mt Werner and Steamboat Ski Area

10+ 90+

OFFICES AGENTS OPEN

SUPPORT STAFF DAYS/WK

Our dedicated team of professionals are collectively focused on upholding the quality standards and service that are synonymous with Sotheby’s International Realty.

Full-time real estate professionals who network together within a culture of high standards for excellency.

A real estate professional is available 7 days a week to field inquiries and answer questions or to show your property to prospective buyers.

SIR’S COLORADO PRESENCE

Sotheby’s International Realty has earned a dominant presence in Colorado with 39 offices in 18 key markets and a team of professional brokers who collectively sell more real estate in Colorado than any other brand.

We can connect individually and personally to every regional, national and global affiliate to make sure your property reaches the largest audience of qualified buyers. Local, national or global, we have more than connections; we have faces, names and relationships.

MARKET SHARE

Steamboat Sotheby’s International Realty is committed to providing our clients with the best possible selling experience and believe the numbers below show our effectiveness.

EXPOSURE

GLOBAL BRAND ADVERTISING

Sotheby’s International Realty’s global marketing strategy puts the brand front and center to the world’s most affluent clientele, and drives viewers to our websites where we get our most qualified leads. More than Zillow, Trulia, and Realtor.com combined.

Sotheby’s International Realty’s Global Media Plan generates over one billion impressions through hand-selected media powerhouses.

COLORADO SKI TOWNS

The Boyd & Berend Group is a member of a team of luxury, high-producing agents — Colorado Ski Towns. Through this network, your listing is shared and promoted throughout all of Colorado’s premier and world-class ski resorts. From Aspen to Vail, Telluride to Steamboat, Breckenridge to Crested Butte, Beaver Creek to Keystone, Copper to Snowmass, to Winter Park, and everything in between, this luxury team of professional real estate brokers has you covered.

The Reach and Resources of a Global Leader with the knowledge and experience of Local Experts.

GLOBAL PROPERTY ADVERTISING

The strong presence we maintain in print publications and with our digital property advertising fosters important brand recognition, significant impressions and drives traffic to our websites.

LOCAL PROPERTY ADVERTISING

Every real estate firm advertises in local media, but no real estate firm has the overwhelming saturation of local and regional print and digital media that Steamboat Sotheby’s International Realty offers.

No matter what publication you pick up, we will have a strong presence, advertising our featured listings and driving traffic to our website and local offices. The advertising saturation and brand recognition expose your property to the broadest range of potential buyers possible.

THE COLLECTION

Produced twice a year, The Collection is our exclusive magazine featuring locally curated content and showcasing the properties we represent throughout Steamboat and the Yampa Valley. More of a coffee table magazine than a real estate magazine, it has excellent shelf life and is recognized as one of Steamboat’s premier magazines.

THE COLLECTION

Exclusive placement in the arrivals and departures areas of Yampa Valley Regional Airport, Atlantic Aviation Private Jet Terminal, in rental properties and high traffic locations throughout Steamboat, as well as digital distribution and a direct mail campaign, allow us to reach potential buyers who are interested in the Steamboat lifestyle.

SIGNAGE

Every new listing at Steamboat Sotheby’s International Realty proudly displays the most recognized real estate sign in the world.

No other brokerage in Steamboat has the brand recognition that Steamboat SIR does. The Sotheby’s International Realty brand is synonymous with quality and service.

QR CODES

The Boyd & Berend Group has replaced bulky brochure boxes with a modern and environmentally friendly alternative — QR codes! We will place the QR code on the property sign for people to scan. Scanning the code will allow users to access the property’s information.

The Boyd & Berend Group assists their clients from start to finish. From the moment someone scans the QR code to buying or selling their home, we are there to provide a white-glove experience.

ONLINE

PROPERTY STORY

Your property isn’t simply a collection of bedrooms, bathrooms and features. Every property has a story. Through the use of high resolution photography, photo descriptions, video and 3D virtual tours, we tell the story of your property in a captivating and inspiring way.

Your first showing is online. Steamboat SIR showcases the best characteristics and personality of your property to capture the most effective first impression possible. Connection & emotive response are the most effective tools to create a property inquiry.

The Boyd & Berend Group’s personal website draws more than 50,000 page views per year.

The site gives visitors full access to all Steamboat Springs’ listings while our Featured Property area helps your listing stand apart from rest. Complete virtual tours of our properties are posted to the site for more exposure and a collaboritve search tool allows prospective buyers to share your property details with friends & family.

89% of home buyers begin their real estate search online. Every tactic of our online strategy attracts qualified users. Qualified users relate directly to the number of qualified property inquiries.

CUSTOM WEB PAGE

The Boyd & Berend Group holds high standards for the way we present our client’s properties. To generate more exposure, we create a custom web page for every property containing detailed information, photos, and facts about the location.

Each custom page attracts an average of 1,300 total viewers from all across the world.

SOTHEBYSREALTY.COM

SothebysRealty.com attracts more consumers to search, view, and inquire than any other luxury real estate website, with 37 million visitors to the website in 2021, including 13 milion property videos played for a total of 90,000 hours watched.

• Available in 14 languages

• High-resolution photography/videography

• 3D virtual reality tours

• Mobile friendly

SothebysRealty.com provides an unmatched user experience, resulting in a higher view to inquiry ratio than any other online distribution source.

We have taken the online property search to an extraordinary new level optimizing the user experience by incorporating multiple search features, intuitive functionality, with accurate content while users can customize and save searches.

SteamboatSIR.com is part of Sotheby’s International Realty’s “cascading network”, so your listing will be distributed to local websites around the world, translated into 14 languages and currencies and searchable by location or lifestyle.

• Over 355,000 pageviews

• Over 1.5 minutes engagement per visit

• Over 107,000 New Users in 2021

• Monthly and Annual Market and Resort Reports

• Robust and Versatile Search Functionality

SteamboatSIR.com provides visitors with the ultimate real estate experience on any device. With high resolution photography, video and robust search options that make it unique from other real estate websites (see following page).

PROPERTY DISTRIBUTION

The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle and financial voices, as well as real estate-centric websites.

SIR properties are viewed 90,000,000 + times across all of our partner sites annually.

It’s not just where your property is displayed online that is important, but how it is displayed and to whom With captivating photography and video, as well as strategic placement on sites that don’t just draw views, but that create inquiries, we dramatically increase the likelihood of an inquiry that will ultimately lead to a sale.

We have taken the online property search to an extraordinary new level optimizing the user experience by incorporating multiple search features, intuitive functionality, with accurate content while users can customize and save searches.

New listings are featured daily on the SteamboatToday.com home page, with high resolution photography and a trackable link to the property details, photos and video at SteamboatSIR.com.

• 1,800,000 impressions per year

• Displayed to audience already engaging in Steamboat

• Average click-though rate of 1.5%

(Almost 20X the industry average of 0.08%)

Showcasing your property to a digital audience of consumers who are interested in Steamboat Springs increases exposure and opportunities for inquiries.

SOCIAL MEDIA

We actively engage with online networks of people passionate about fine living, Steamboat Springs, and the mountain lifestyle. Steamboat Sotheby’s International Realty and Sotheby’s International Realty create high-quality, engaging and exclusive content on social media platforms, including Twitter, Instagram, Pinterest, LinkedIn,

The Boyd & Berend Group engages on Instagram (@steamboatagent) and on Facebook (@CamBoydSothebys)

More than ever it is crucial to reach consumers through channels that they actively engage with on a daily basis.

SIR MOBILE APP

Today more than 55% of internet searches are conducted from a mobile device.

Steamboat Springs

• GPS search, find the closest home

• Search globally in 70 countries

• Driving directions to the home of interest

SIR Mobile

• Available in 14 languages

• Tap to connect, call or email

• Points-of-interest toolbar

GET THE SIR MOBILE APP

Visit app.sir.com/sirsteamboat in your browser from your phone or tablet

The Sotheby’s International Realty mobile app is the only luxury real estate app that serves properties in more than 70 countries and territories worldwide. Experience homes on your mobile device like never before with immersive 3D property tours and our new augmented reality "shop the room" functionality. Customize the app to your local currency, unit of measure, and one of the available 18 languages.

SIR’s mobile website provides the same sophisticated presentation of our listings on a phone or tablet as our desktop version, while utilizing GPS technology to allow consumers to quickly access available listings in their immediate area.

Steamboat Springs

With SIR’s innovative Apple TV app, families can share the experience of discovering Sotheby’s International Realty ®️ brand properties from the comfort of their couch or home theater room. AppleTV powers the Sotheby’s International Realty E-Gallery, a rotating display of properties from throughout the global SIR network in the lobbies of affiliate offices all over the world.

Our Apple TV app is one example of the inventive ways we get the properties you represent into the homes of consumers. Displaying our high-definition photography and videos in a large-screen format provides a more impactful experience and allows us to showcase our brand properties like no other company.

LOCAL

IT’S A LIFESTYLE THING

Steamboat was a town first. It’s cowboy country as much as it is a ski town. It’s a friendly town and a family town. We know Steamboat because it’s our home. Steamboat Sotheby’s International Realty is committed to giving back and supporting the needs of our community.

We love where we live, we love what we do, and we love sharing the Steamboat Springs lifestyle with our clients.

COMMUNITY FUND

Steamboat Sotheby’s International Realty is proud to have collaborated with the Yampa Valley Community Foundation to create the Steamboat Sotheby’s International Realty Community Fund in order to support Yampa Valley and Steamboat Springs non-profit organizations through a collective funding and semi-annual granting process. The Community Fund has granted over $99,000 to local non-profits since in inception in 2017, and Steamboat Sotheby’s International Realty contributed over $50,000 to local organizations in 2021.

As the largest local real estate firm, Steamboat Sotheby’s International Realty agents, owners and staff collectively participate in the fund, aiming to make a significant and meaningful impact to people and organizations in our community.

COMMUNITY SUPPORT

Steamboat SIR is highly involved in its community. Our brokers, owners and support staff participate in over 65 local and global opportunities to support the community and local charities.

4-H, ADOPT-A-HIGHWAY, ADVOCATES BUILDING PEACEFUL COMMUNITIES, ALZHEIMER’S ASSOCIATION OF COLORADO, ANCHOR WAY CHURCH, ART MUSEUM, BEST OF STEAMBOAT, BOYS & GIRLS CLUB, CAR STATEWIDE PROFESSIONAL STANDARDS HEARING PANEL POOL, CASA (COURT APPOINTED SPECIAL ADVOCATES), CASEY’S POND, CCTHRIVE - CHILDHOOD CANCER SURVIVORS FOUNDATION, COME LET’S DANCE, COMMUNITY AG ALLIANCE, EMERALD MOUNTAIN SCHOOL, GIRLS ON THE RUN, GOOD SHEPHARD FUND, HERITAGE CHRISTIAN SCHOOL, HOLY

NAME CATHOLIC CHURCH, HOSPICE, HOWELSEN ICE ARENA, HUMANE SOCIETY, INTERNATIONAL SKI FEDERATION “FIS”, LIFT UP, NORTH ROUTT COMMUNITY CHARTER SCHOOL, REPS (REACHING EVERYONE PREVENTING SUICIDE), ROTARY, ROUTT COUNTY HUMANE SOCIETY, ROUTT COUNTY RIDERS, SEMINARS IN STEAMBOAT, SODA CREEK ELEMENTARY, SS RODEO, SSWSC, ST. PAULS

EPISCOPAL CHURCH, STARS, STEAMBOAT CHRISTIAN CENTER, STEAMBOAT DANCE THEATRE, STEAMBOAT SPRINGS BOARD OF REALTORS COMMUNITY FOUNDATION, STEAMBOAT SPRINGS HIGH SCHOOL, STEAMBOAT SPRINGS HIGH SCHOOL AFTER PROM COMMITTEE, STEAMBOAT SPRINGS HIGH SCHOOL BOOSTER CLUB, STEAMBOAT SPRINGS HIGH SCHOOL DANCE SHOWCASE THEATER, STEAMBOAT SPRINGS HIGH SCHOOL PIC, STEAMBOAT SPRINGS PRO RODEO SERIES, STEAMBOAT SPRINGS YOUNG LIFE, STEAMBOAT SPRINGS YOUTH HOCKEY ASSOCIATION, STEAMBOAT STAGE

RACE, STRAWBERRY PARK ELEMENTARY, STRINGS GUILD, UNITED METHODIST CHURCH OF STEAMBOAT SPRINGS, UNITED WAY, USANS UNITED STATES OF AMERICA NORDIC SPORTS, VISITING NURSE ASSOCIATION – HOSPICE, WOMEN’S GIVING CIRCLE, YAMPA VALLEY COMMUNITY FOUNDATION, YAMPA VALLEY DATA PARTNERS, YAMPA VALLEY FLY FISHERS, YAMPA VALLEY HOSPITAL FOUNDATION, YAMPA WHITE GREEN ROUND TABLE, YOUTH HOCKEY, YOUTH LACROSSE, YVCF, WESTERN HERITAGE PARTNERSHIP, YAMPA RIVER BOTANIC PARK, NPR, SEMINARS IN STEAMBOAT

In an effort to enhance our affiliation with Sotheby’s Auction and support the local community, our collaborative contributions to local organizations allow us to build and maintain meaningful relationships within our community.