WELCOME
Welcome to the Studio 204 Class of 2025 Yearbook, a celebration of creativity, growth, and everything in between.
As the chapter closes on two amazing years and our students prepare to explore all possibilities post-graduation, we invite you to discover the individuality, ambition, and talent that has defined their journey within Studio 204. As the second cohort to complete this fast-track Fashion Communication Marketing (Social Media) course, the Class of 2025 has embraced an intense and inspiring experience, developing bold ideas, shaping brand identities, and pushing the boundaries of digital storytelling. Every project featured in this yearbook is a testament to the dedication and growth that has shaped our students not only as creatives but also as future industry professionals.
We hope you enjoy!
ELLY ROBERTS
My advice is don’t be afraid to reach out; network yourself. Secondly, push yourself out of your comfort zone, take risks and challenge yourself, as you will grow.
Instagram: ellyfashion204
Email: ellyroberts19@gmail.com
WHAT HAS BEEN YOUR FAVOURITE TRIMESTER?
My favourite trimester has been Brand X. This trimester pushed me out of my comfort zone and strengthened my confidence in taking creative risks. I discovered that I’m more adaptable and open-minded than I previously realised. This trimester taught me that I am a conceptual thinker. I loved creating conceptual products to add to a luxury and streetwear range. This trimester shaped my creative direction by teaching me how to merge two distinct worlds into a seamless, compelling narrative.
I am Elly, and this course has helped me not only build my confidence but also equipped me with the skills to create incredible work. I thrive in a conceptual fashion space and would love my career to go down this direction, creating campaigns and also looking into event planning. My strengths include storytelling by creating strong, compelling narratives while also being adaptable. This course has helped me grow into the person I am now. I have embraced challenges with resilience.
about my own strengths and values. Ultimately, it transformed how I view myself, not just as a marketer but as a storyteller. This process has empowered me to craft authentic, impactful campaigns and positioned me to grow into roles that reflect my passion and expertise within the industry. Brand me has influenced my creative direction by encouraging me to develop a unique and authentic style that reflects me and my brand. Overall, Brand Me has helped me clarify not only my career goals but also how I reflect myself in my work.
WHAT HAVE YOU DONE FOR YOUR FMP? WHAT HAS BEEN THE IMPACT OF YOUR BRAND ME DISCOVERY?
Brand Me taught me a lot
My FMP concept is based around the ideas of nostalgia and reminiscence. My
FMP consists of the blend of 1950s fashion and fashion now. I wanted to mix both eras of fashion and aim it at Gen Z. This is filling the gap of the lack of 1950s elements in fashion now. My FMP reimagines the glamour and grace of 1950s style through the lens of today’s culture, values, and aesthetics. My idea is not only about styling and campaigns but also about storytelling. My FMP has a range of outcomes. My fashion film captures the movement, mood, and contrast between eras. However, my editorial images offer timeless content for print and social media, reinforcing a strong brand identity that bridges past and present. Ultimately, my FMP bridges past and present to build a future-focused fashion identity.
EMILY GOODWIN
Instagram: @em.fcm
Email: em.goodwin295@gmail.com
I'm Emily Goodwin from North Wales. My lifelong love for art, design, and fashion naturally led me to fashion marketing. My strengths include a bubbly personality, content creation, Photoshop and editing skills, and trend forecasting. I'm passionate about building a career in fashion brand social media marketing or starting my own agency. This course has exceeded my expectations—boosting my confidence and equipping me with skills I never imagined I'd gain. It’s been the perfect blend of creativity and strategy for my development in Fashion Marketing Communications (Social Media).
WHAT HAS BEEN YOUR FAVOURITE TRIMESTER?
My favourite trimesters were Brand X and Influence Me. In Brand X, Izzy and I collaborated on a menswear project between Drôle de Monsieur and Loewe, which taught us how to merge brand identities while filling a gap in the market. Influence Me pushed me out of my comfort zone, allowing me to create an influencer-led brand collaboration while deeply researching sustainability. Both trimesters challenged and inspired me creatively, and the final outcomes were visuals I never imagined I’d be capable of producing.
WHAT HAS BEEN THE IMPACT OF YOUR BRAND ME DISCOVERY?
Throughout Brand Me, I discovered both my professional and personal strengths, which helped me understand myself more deeply as a person and as a fashion marketer. This journey allowed me to develop a more open-minded approach to my work and boosted my confidence in the ideas I create and present. It shifted my mindset from self-doubt to self-assurance, encouraging me to trust my instincts and take more creative risks.
WHAT HAVE YOU DONE FOR YOUR FMP?
I would tell future students to put their all into every project and trust their creative instincts. Confidence in yourself and your ideas will take you far in Studio 204.
For my final major project, I explored the rising trend of wellness by creating a collaboration between Rhode and Oner Active to develop the ultimate wellness subscription box. To give the concept a local, authentic edge, I partnered with the small business "Transform with Tia", who also featured as the model for my location shoot. This project fills a gap in the market by merging luxury and accessibility—offering a monthly wellness box tailored to the younger, health-conscious generation. It also creates space for smaller businesses and micro-influencers to collaborate with global brands like Rhode, promoting inclusivity and real-world relatability.
IZZY ROWE
Instagram: @izzyrcreative @izzyroweimagination
Email: izzyrowecreative@gmail.com
I'm Izzy Rowe! I am a passionate, creative and highly ambitious individual who is ready to delve into the dynamic world of marketing and content creation after university! Throughout my university studies, I have consistently challenged myself to develop innovative concepts while advancing my technical skills using the Adobe Creative Suite. This course has not only equipped me with industry-relevant skills but has also strengthened my confidence and creative vision. I am particularly drawn to the creative aspects of marketing, with aspirations to establish my own agency in the future. My experience with Studio 204 has been 10/10!
WHAT HAS BEEN YOUR FAVOURITE TRIMESTER?
My standout project was Brand X, where I collaborated with Emily to develop a collaboration between luxury brand Loewe and streetwear brand Drole. This project developed my ability to transform initial ideas into something I am proud of through concept development and visual design. The collaborative process significantly enhanced my Adobe Photoshop skills while reinforcing my passion for developing campaigns and creating visuals. My understanding of brand identity, visual storytelling and concept development was definitely strengthened during Brand X. I would do this trimester all over again if I could!
WHAT HAS BEEN THE IMPACT OF YOUR BRAND ME DISCOVERY?
During Brand Me, I looked into my past and into what makes me, me! I was able to reflect upon my strengths and learn to use them to my advantage! It also developed my confidence a lot and has therefore pushed me to create work that is out of my comfort zone. Brand Me has been very important in my development as an individual and as an aspiring fashion marketer. My final project wouldn’t have been as out of my comfort zone if it wasn’t for Brand Me!
Don’t give up if you feel uninspired; everyone hits a creative block! Believe in yourself and your ideas, and you will be just fine!
WHAT HAVE YOU DONE FOR YOUR FMP?
My FMP is a beauty campaign for the Korean skincare brand Laneige. My project named “Greetings From Laneige” is inspired by the charm and culture of four iconic decades: the 1950s, 1980s, early 2000s, and modern day. Each collection is styled around a specific climate and time period, brought to life through a retro postcard aesthetic designed to appeal across generations. I used a mix of photography and videography to create a well-rounded campaign, including product placement, editorial-style content, and stylised social media assets. Each photoshoot has been tailored to reflect both the beauty standards and marketing language of the era while remaining modern and inclusive! The result is a multi-sensory campaign that highlights Laneige’s versatility and charm through a creative, era-hopping lens.
JASMINE TIDESWELL
Hiya, I’m Jasmine! I’d say I definitely lean towards the creative, conceptual side of fashion. I love being imaginative and telling stories through my work. Creative direction and styling are what I’m most passionate about; it’s where I get to bring my ideas to life and really express myself. I also enjoy diving into social media and content, especially when I get to play around with the creative side of marketing. Creating campaigns is honestly my fave! And these are my strengths within the industry. This course has given me so much freedom to be creative, and it’s taught me to trust my instincts. I used to hold back, but the confidence I’ve gained has honestly made me feel like a completely different person compared to when I started.
WHAT HAS BEEN YOUR FAVOURITE TRIMESTER?
My favourite trimester during my time on the course was definitely Brand X. The brief was a collaboration between luxury brand Loewe and streetwear brand Stüssy, and I worked on it with another student, Leah. We worked so well together, and it became my favourite trimester because I felt like we really nailed the gap in the market; we chose to focus on swimwear. We created our campaign on the beach, using giant surfboards as props, and designed the swimwear using black, white, and orange spray paint. This project was a turning point for me. It was the time I fully stepped into a creative direction role and trusted my creative mind with overseeing the vision, styling, concept, and overall vibe of the campaign. I realised how much I loved leading the creative and bringing everything together visually. It gave me the confidence to trust my instincts and showed me that creative direction is exactly the path I want to take. We had so much fun with it and put so much heart into the project; it really felt like everything clicked into place.
thing as judgement, and that freedom helped me step into a new chapter of who I am as a creative. It made me reflect on what my personal brand is, what my story is, and how I can carry that into my career. I’ve realised where I want to be and, more importantly, that I don’t just want a job. I want to build a career that’s rooted in passion and purpose.
WHAT HAVE YOU DONE FOR YOUR FMP?
For my final FMP, I decided to create a collaboration between Burberry and John Galliano, directed in a Tim Burton style. I noticed a gap in the luxury fashion world; it seems to have lost its passion for storytelling. So, my goal was to create a campaign and film that focus on storytelling. Instead of just selling clothes, I wanted to sell a story. This FMP also connects deeply with my personal Brand Me journey. When I was younger, I had a girly side, along with my passion for Tim Burton’s eerie, whimsical style, which I decided to keep a secret and hide because of that fear of judgement. With this project, I want to bring that side of me back out into the open and revive storytelling and meaning within luxury fashion.
WHAT HAS BEEN THE IMPACT OF YOUR BRAND ME DISCOVERY?
Brand Me has really shaped the way I think creatively. I’ve always felt like I have two sides to my creative mind, and this project taught me that I don’t have to choose; I can embrace both. There’s no such
Give it your all; trust your creative mind and passion. Nothing is classed as weird in the fashion industry.
JODIE ANN WILLIAMS
Instagram: @fashionbyjodieann
Email: jodieannwilliams4@gmail.com
I’m a fashion communication student who has discovered a passion for visual storytelling and concept creation, the two strengths that have shaped my entire creative journey. I thrive on building narratives that resonate visually and emotionally with my personal values, and this course has given me the tools to turn ideas into impactful projects. Through experimentation and reflection, I’ve grown into a more confident creative with a distinct tone of voice.
WHAT HAS BEEN YOUR FAVOURITE TRIMESTER?
My favourite trimester was Brand X. This is because I got the opportunity to collaborate with another peer. Working together and navigating the challenges of working with two opposite market level brands and merging both creative sparks to create something that works for both ends. It was challenging and pushed me out of my comfort zone but as I come to reflect it was the best opportunity for me to explore this.
aligning every visual and narrative decision with who I am as a communicator. This clarity refined my direction and gave me the confidence to be bolder in my ideas. It helped me realise that my unique perspective is my biggest asset in this ever-evolving industry.
WHAT
HAVE YOU DONE FOR YOUR FMP?
For my final major project, I developed a concept centred around the future of the beta generation and how trends and technology evolve through time for better or worse. I came to a realisation that the future generations won’t remember Vivienne Westwood for who she was before Andreas and therefore spoke upon the loss of identity we will all face if we all continue to follow what others say and do and dress. Especially with AI on the rise, we will have no original thought process. Once discovering this, I found a fix to remember Vivienne Westwood as Earth's identity. Let’s remember Vivienne Westwood as an identity for the positive activist she was and set the world right as we head to live on Mars.
WHAT HAS BEEN THE IMPACT OF YOUR BRAND ME DISCOVERY?
The Brand Me discovery process helped me connect deeply with my personal values and creative instincts. It shifted my mindset from trend to creating with purpose and authenticity. I began approaching my work with more intention,
Trust your vision and don’t be afraid to take creative risks—your voice matters. Stay open to feedback, but always stay grounded in what feels true to you.
KATIE JOHNSON
Instagram: @katiejohnsonfcm
Email: kjohno2474@gmail.com
Hi my name is Katie and i'm a part of the graduating class of 2025. My passions include fashion styling and content creation, i'm definitely a marketer. My favourite part about the course is having a great group of girls working alongside me, and also working alongside industry professionals.
WHAT HAS BEEN YOUR FAVOURITE TRIMESTER?
My favourite trimester was definitely Brand X. I loved working with my partner, and we created something that was unlike anything I've ever created. I enjoyed the collaboration of two brands that were from different market levels, and it was interesting to see the outcome of them combined.
WHAT HAS BEEN THE IMPACT OF YOUR BRAND ME DISCOVERY?
My biggest personal discovery from 'Brand Me' is that I love my home too much to move away. During this project, I spent 3 weeks in the south of France to not only gather primary research but also to push myself out of my comfort zone, which is being away from home for too long. I loved the south of France; however, I learnt that I personally much prefer to travel than to move away. This is something I now know to consider when thinking about my future career path.
WHAT HAVE YOU DONE FOR YOUR FMP?
My FMP is based on the fashion brand Mango and dives into the cycle of recurring fashion trends, as I wanted to create something that de-influences overconsumption and microtrends, which are a big problem in today's society. My campaign is summer-themed and is shot at my local beach to incorporate my homebird personality.
Don't be scared to produce work that is different from your style and taste; push yourself out of your comfort zone, and you will find yourself creating some amazing work that you could've never imagined yourself producing.
Instagram: kylaevans_creative
Email: misskylaevans@gmail.com
Hi, I’m Kyla. I’m a multi-disciplinary fashion creative. I bring an open mind and a unique blend of abilities, including researching, styling, mood board creation, art direction, and composition. Along with my digital skills in Adobe Creative Suite, particularly Photoshop, After Effects, and InDesign, I can bring my creative visions to life with professional flair. The core of my fashion philosophy is sustainability and inclusivity. Through my content creation and vintage reselling, I continually make efforts to help shape a more sustainable and inclusive future for the industry and myself.
WHAT HAS BEEN YOUR FAVOURITE TRIMESTER?
My favourite trimester was Influence Me, which marked a turning point in my creative journey. Centred around a fast fashion brief, as someone committed to sustainability, I needed to adapt the project to align with my values while presenting a fresh perspective on how fast fashion can coexist with sustainable fashion. Through this trimester, I learnt that going forward, I wanted to integrate my values within my work, which I later discovered was the key to unlocking a new level for my work.
WHAT HAS BEEN THE IMPACT OF YOUR BRAND ME DISCOVERY?
My Brand Me discovery profoundly influenced my perspective and approach to work. It highlighted my passion for sustainable fashion and the importance of storytelling through my experiences, including my deafness. I realised that my journey could raise awareness and promote inclusion in the fashion industry. In addition to this, I have realised that my brand encompasses my love for fantasy, visual drama, and nostalgia. I also identified what my brand stands for and areas where I feel most passionate, and that resonates with me.
WHAT HAVE YOU DONE FOR YOUR FMP?
My FMP, titled “Alienated”, reflects my experiences as a deaf individual and illustrates how the world is not designed for me, as well as the addition of my hearing aids, which often makes me
feel like an alien. Through a series of content focusing on disabled empowerment, futurism, and dark romance for Gen Alpha, I blend the Japanese Kintsugi aesthetic, which looks at beauty in imperfection, to create an otherworldly narrative inspired by Alexander McQueen. I aimed to address the lack of representation for models with disabilities, advocating for a more inclusive market that embraces imperfection and promotes positive change within fashion and beyond.
Embrace experimentation and exploration in your creative process to discover what resonates with you, allowing your personality to shine through in your work. Growth comes from taking action and enjoying the journey, rather than waiting for others to guide you.
LARA CONNOLLY
Instagram: larakristinafcm
Email: larakristina2004@gmail.com
Hi, I’m Lara Connolly, a 20-year-old from the West Midlands with a strong love for fashion and creative direction. One of my key strengths lies in storytelling, especially when it comes to developing unique, concept-driven photoshoots. I love crafting the full narrative behind a shoot, from the initial idea to the visual execution, ensuring every detail aligns with the message and mood. Looking ahead, my goal is to work on major fashion campaigns. I’m excited by the thought of bringing bold, innovative concepts to life on that scale, where creativity meets impact. What I love most about this course is I’ve met some of the most amazing, like-minded girls, and the experiences we’ve shared have been so valuable for my personal and creative growth.
WHAT HAS BEEN YOUR FAVOURITE TRIMESTER?
The ‘Influence Me’ trimester was probably the most significant for me so far; it really helped shape my creative development. It was during this time that I realised how much I love photoshoots, planning the models, styling, and creating the full visual story. Even when I was younger, I was always taking photos of my friends, so this felt like a natural extension of something I’ve always enjoyed. The experience I gained during
‘Influence Me’ directly influenced my approach to my current project, ‘Brand Me’. Because of the planning involved in that first shoot, I already knew exactly what I needed to prepare for my final major project. It also helped me start to identify the brands and influencers I’m drawn to, which has been a big part of shaping my own personal style and creative direction.
WHAT HAS BEEN THE IMPACT OF YOUR BRAND ME DISCOVERY?
Above anything else, ‘Brand Me’ has helped me realise what my clear style is in fashion and the types of brands I truly connect with. It’s made me think about whether I lean more toward luxury or conceptual aesthetics and even down to the colours I’m most drawn to. I’ve discovered things about myself I wouldn’t have expected before starting this course. I would now position myself as someone with a dark luxury edge. I also naturally gravitate towards warm tones like reds, oranges, and browns, though I still love experimenting with bright colours too. I’ve also come to appreciate brands I wasn’t initially familiar with that I now love, and I think that’s been one of the most important parts of my journey so far. It’s helped define who I am and who I want to be in this industry.
WHAT HAVE YOU DONE FOR YOUR FMP?
For my final major project, I chose to create a brand collaboration between Dolce & Gabbana and Dsquared². My goal was to bridge a gap in the market for Dolce & Gabbana by targeting Gen Z. By incorporating Dsquared²’s influence, I wanted to help modernise and energise Dolce & Gabbana in a way that speaks to younger consumers. One of my biggest inspirations came from Dsquared²’s 2025 runway show, which was styled like a nostalgic club experience. I was fascinated by how this show tapped into the kind of nostalgia Gen Z loves, especially that early 2000s energy. I was also inspired by Dsquared²’s commitment to a rock-influenced aesthetic, something I believe has faded from the mainstream in recent years. I wanted to revive that Rock 'n' Roll energy, particularly the "rockstar’s girlfriend" style. The outcome of my project was a campaign photoshoot designed to promote an event concept I created for the collaboration. Much like the Obsessed² runway show, the campaign would centre around an immersive, party-style event rather than a traditional runway format, something that captures the chaotic beauty and energy of a Kate Moss-style 2000s party, who was a major inspiration throughout my creative process.
Don’t dilute your concepts to fit in. What makes you weird or different might be the exact thing that makes your work stand out in the industry.
LEAH JONES
Instagram: @leah.fcm
Email: leah.jones2004@icloud.com
Hi, I’m Leah. I have really enjoyed this course, and I have experienced so much personal change over the past couple of years since I started this degree. Through the course of six trimesters, I have learnt so many skills, figuring out my strengths and the things I enjoy within the industry, including being imaginative about a brand, such as rebranding. I also feel like my styling has improved since starting the course, definitely appreciating a put-together outfit. I am leaning more towards being a creative marketer, which I would love to pursue as a career.
WHAT HAS BEEN YOUR FAVOURITE TRIMESTER?
In my Brand X project I was partnered up with Jasmine, and we were given the task to create a collaboration between the brands Stussy and Loewe. From here we decided to create a swimwear and surfboard collaboration. This was my favourite trimester because I found it so fun and interesting to actually create a brand collaboration. There’s nothing more exciting than seeing your visions come to life. This trimester definitely shaped my growth and creative direction, as it made me realise how exciting fashion can be and all the different avenues a collaboration can take.
WHAT HAS BEEN THE IMPACT OF YOUR BRAND ME DISCOVERY?
The 'Brand Me' trimester has changed my mindset when starting a new project. At first my entire idea and concept were completely different, having researched a different brand in a separate market level. I wasn’t happy with my original idea; it felt weak and generic. This part of the trimester has taught me that changing is okay, as if I hadn’t changed my idea, I wouldn’t have been happy with my end result. In future, before planning an idea, I will make sure that I’m pushing myself outside of my comfort zone because this is where the work pays off.
WHAT HAVE YOU DONE FOR YOUR FMP?
For my final major project, I chose to focus on something personal...my love for holidays. While researching brands, I came across Azur Ibiza, a small swimwear label with around 13k–14k followers. After reviewing the brand and gathering opinions from my Instagram audience, the general consensus was that the brand felt quite plain and lacked excitement. Given that Azur Ibiza is based in a vibrant location like Ibiza, I believe they have the potential to target both the relaxed and lively sides of the island lifestyle. To support this, I explored current fashion trends and decided to incorporate hand embellishment and embroidery into their swimwear as part of a rebrand. This creative direction not only aligns with sustainable practices but also elevates the brand’s aesthetic. It maintains their core values of craftsmanship while offering something unique and more expressive, ultimately helping them stand out in a saturated market.
Don’t be afraid to do something different; your work is a masterpiece. Step outside your comfort zone… that’s how you’ll succeed!
Instagram: @bylibbyvoss
Email: libbyvoss1@icloud.com
I’m Libby Voss, a fashion lover with a passion for storytelling, styling, and creative direction. My strengths lie in visual direction and campaign concepts as well as working well with others. I love exploring themes around identity, feminism and gender norms within fashion. This course has challenged me to push beyond aesthetics and use my voice and ideas meaningfully, and I now feel ready to utilise these aspirations and skills in the industry.
WHAT HAS BEEN YOUR FAVOURITE TRIMESTER?
Influence Me was one of the most enjoyable and insightful trimesters of the course for me. I gained a deeper understanding of fast fashion, influencer marketing, and the strategies brands use to connect with their audiences. Exploring how influencers shape brand narratives was particularly engaging. For my project, I developed a sustainable marketing campaign for Sisters & Seekers, creating Instagram reels, posts, and sketched exclusive T-shirt designs. This trimester allowed me to combine creativity with commercial awareness while also learning how to communicate brand values effectively. It was a creative experience that strengthened my passion for the fashion world!
er of narrative in shaping perception. I realised my voice thrives when it comes to emotion and offering honest, analytical perspectives. This shifted how I approach my work; I now lead with confidence, knowing my strengths lie in concept-led direction and visual storytelling.
WHAT HAVE YOU DONE FOR YOUR FMP?
For my FMP, I reimagined Jacquemus by moving it from minimalism to maximalism, reflecting a new, expressive world. My campaign rejects uniformity and embraces individuality, inspired by storytelling and the emotional challenges Gen Z face around self-worth and societal pressure. It critiques set standards while celebrating chaotic joy and self-expression. Through photography, film and styling, I created a campaign that speaks to those who feel the need to fit in. It fills a gap between high fashion branding and relatable, meaningful storytelling. My final outcome includes a visual campaign, location shoot, short film, and narrative book that documents my creative growth and vision.
WHAT HAS BEEN THE IMPACT OF YOUR BRAND ME DISCOVERY?
Discovering my personal brand has helped me to understand the pow-
Stick with your differences and don’t lessen your voice to fit in. The fashion industry is the place to push boundaries, not follow them. Be brave and create work that feels like you.
LAUREN ROBERTS
Instagram: @ljr_studio204
Email: laurenjoycreative@gmail.com
Hi, I’m Lauren, just a girly who does girly things in the ever-evolving world of fashion. Coming to the end of my degree, it’s been an eye-opener for me seeing firsthand all the possibilities which lie within the fashion industry. I have found that my passion and strengths are within management roles, as this is something I have that’s become easy to me and enjoyable, as well as working with the Adobe Suite and experimenting with storytelling.
WHAT HAS BEEN THE IMPACT OF YOUR BRAND ME DISCOVERY?
WHAT HAS BEEN YOUR FAVOURITE TRIMESTER?
One of my favourite trimesters would have to be 'Influence Me', although within the job roles aspect I knew an influencer was something I had no interest in. Although it was helpful to learn about their careers in more depth, for this I did my location shoot at the Grosvenor Hotel, which was an element I loved. It was here I developed my love for curating photoshoots.
I feel as though brand me has changed my perspective on several things; looking into myself personally and analysing elements like my childhood and becoming a teenager and now are what make me the person I am today, which was a struggle at first but has made me understand myself more. It helped me investigate my message that lies behind all the work I produce and the different ways to tell my narrative. Leading me to really focus on the research aspect within assignments and widen the search in and away from the industry.
If you’re wanting to join this course, I would recommend that you immerse yourself fully in the experience, taking everything in as the time goes so fast! Really find your passion, and the rest comes naturally.
WHAT HAVE YOU DONE FOR YOUR FMP?
For my final major project, the concept is based on a collaboration between Chanel and Off-White; this is because I felt Chanel’s gap in the market was diversity, and to pair them with a brand that values the black community and their beauty made perfect sense. This gap felt personal to me, as it’s something that goes against my message, which is why it was only right that I improved their brand. My outcome will be a lookbook celebrating the beauty of the black community, accompanied by a storybook that visually demonstrates elements from my story.
NADINE LOCKE
Instagram: @nadinelockefcm
Email: nadinelockefashion@gmail.com
I’m Nadine Locke, a fashion communications and marketing student with a passion for community and authenticity in fashion. I enjoy being creative through styling and visual campaigns, and I’m particularly drawn to ethical bridge brands. My strengths lie in teamwork, research and developing engaging ideas that reflect real people. I’ve found the course both inspiring and challenging; it’s pushed me to grow in confidence and explore new ways to communicate fashion beyond aesthetics.
WHAT HAS BEEN YOUR FAVOURITE TRIMESTER?
My favourite trimester at university was 'Influence Me'. The reason for this is because I enjoyed the whole process from the research all the way to the outcome. This was also the most significant trimester in my growth, as I really found where I would like to sit within the industry.
WHAT HAS BEEN THE IMPACT OF YOUR BRAND ME DISCOVERY?
Brand Me gave me a clearer understanding of both my strengths and areas for development, helping me approach my work with more self-awareness and intention. It reshaped my mindset by showing me how to turn challenges into opportunities and clarified where I see myself within the industry. I now feel more confident in using my strengths to make an authentic impact through creative, meaningful work.
Make friends; some of your best ideas and memories will come from the friendships you build in Studio 204.
WHAT HAVE YOU DONE FOR YOUR FMP?
My final major project is all about introducing a new consumer to the Swedish brand Djerf Avenue, whilst also keeping the current consumer (Gen Z) interested. When completing research for gaps in the market, I found the Silver Generation was extremely overlooked in the fashion industry, even though they have serious spending power. Djerf Avenue is a brand that focuses on core and timeless staples, which will remain in a consumer's wardrobe for years and can be styled in many ways, which is what the Silver Generation are looking for. My aim is to keep Gen Z consumers interested while also representing the Silver Generation.
RUBY CLEGG
Instagram: @workofrubes
Email: workofrubes@gmail.com
I’m Ruby Clegg, a 21-year-old creative with strengths in graphic design, digital art, and creative direction. My work blends traditional skills with innovation through tools like Adobe Suite, Procreate, and AI technologies to push boundaries. I’ve enjoyed developing my identity throughout the course, using each module to refine my direction within fashion communication and design.
WHAT HAS BEEN YOUR FAVOURITE TRIMESTER?
My favourite trimester was Brand X because it allowed me to dive deep into brand identity, strategy, and storytelling. It helped solidify my understanding of how to visually and conceptually position a brand in a competitive market. This trimester was pivotal in refining my creative direction, especially through campaign work, and shaped the foundation for my FMP and future projects.
Take creative risks early and explore every idea fully—you never know what could lead to your breakthrough. Use the facilities and feedback to your advantage, and trust your creative instinct.
WHAT HAS BEEN THE IMPACT OF YOUR BRAND ME DISCOVERY?
The Brand Me discovery process completely shifted how I view my creative value. It pushed me to articulate my niche and take ownership of my visual identity as a designer. I now approach projects with a clear vision and confidence, grounding my work in a strong personal brand that fuses street culture, bold design, and digital innovation.
WHAT HAVE YOU DONE FOR YOUR FMP?
For my FMP, I created a streetwear campaign titled Street Legends, focusing on the cultural legacy and future of the brand BAPE. The concept explores the intersection of fashion, identity, and digital storytelling, aiming to reconnect BAPE with a new audience while celebrating its roots in street culture. Through AI, digital illustration, and visual branding, I’ve developed an engaging, multi-platform campaign that fills the gap between nostalgia and modern innovation in streetwear branding.
THEA WHALLEY
Instagram: @theawhalleyfcm
Email: thea.whalley@outlook.com
I'm Thea Whalley. My passions lie in social media marketing, digital fashion journalism, and content creation. With a background in business, I’ve approached this course with the mindset of blending strategic thinking with creative expression, discovering my strengths in research, layout design, and innovative visual communication. My time at Studio 204 has been transformative, helping me grow in confidence, expand my creative boundaries, and step beyond my comfort zone. This journey has not only shaped my creative direction but also strengthened my ambition to pursue a dynamic and impactful role within the evolving digital fashion landscape.
WHAT HAS BEEN YOUR FAVOURITE TRIMESTER?
My favourite trimester would have to be ‘Influence Me’, where I explored a significant gap in the fast fashion market and collaborated myself as the influencer with fashion giant Pretty Little Thing. I loved the creative freedom of this trimester, ultimately deciding to dive politically into the issues surrounding vanity sizing and the negative effect that the practice has on consumers. This was the point at which I truly delved into my passion for research-driven concept creation, enabling me to push boundaries, experiment, and engage with various elements of the creative process, including photoshoots, styling, and editing.
WHAT HAS BEEN THE IMPACT OF YOUR BRAND ME DISCOVERY?
My Brand Me discovery has been a vital part of developing my FMP, shifting my mindset and offering an opportunity for meaningful self-discovery. The journey allowed me to reconnect with my true passions, particularly helping me rediscover the creativity and vivid imagination that once defined me as a child but had faded throughout my educational direction. It also clarified where I see myself within the industry, ultimately helping me understand who I am, both as an individual and as a professional.
WHAT HAVE YOU DONE FOR YOUR FMP?
For my Final Major Project, I developed Peppermayo The Road Trip, a storytelling-driven campaign designed to reconnect the brand with its Australian roots while responding to Generation Z’s demand for authenticity. Influenced by gap year and travel culture, the campaign aims to shift Peppermayo’s image from influencer-heavy marketing to identity-focused, community-led branding. Built around the concept of a road trip, the campaign features four location-inspired collections: Western Glow, Wild Outback, Bondi Bliss, and Urban Horizon, each representing a different area of the Australian landscape. A key addition is the introduction of menswear, launching Peppermayo’s first unisex campaign to address a gap in the fast fashion/bridge brand market. The campaign combines long-term brand repositioning with short-term, creative actions, establishing a more inclusive, authentic identity that encourages consumers to connect with and invest in the lifestyle it promotes.
Stay open-minded and trust the creative process, even if your idea changes, it’s usually evolving into something stronger. Dont be afraid to push boundaries and experiment.
ENTERPRISE: From Concept To Market
Empowering the 21st-Century Learner through RealWorld Creative Practice.
• Brand X
• Influence ME • THE AGENCY
These trimesters are designed to support the 21st-century learner by fostering critical thinking, creativity, and entrepreneurial mindsets. Students are guided through the process of developing a business concept and realising it within a professional communication and marketing framework. Throughout the course, students build their storytelling and social media toolkits – essential assets for any creative entrepreneur. These skills often lead to the creation of their brands, freelance businesses, or collaborative ventures. The programme encourages innovation and experimentation, giving students space to test, refine, and evolve their ideas in a dynamic, supportive environment.
Studio 204 Creative Agency: THE NEST
To support this transition from concept to market, Studio 204 Creative Agency offers The Nest – an enterprise incubator created specifically to nurture emerging student-led businesses and freelance initiatives. Each year, The Nest awards five fully funded places to selected students who show potential in launching a creative business or freelance practice.
This unique opportunity includes:
• Mentorship from experienced industry professionals
• Use of studio and office facilities within Studio 204
• Access to live briefs and real-world client projects
• Business development support, including branding, marketing, and strategy
• Continued access to the virtual learning platform
• Workshops covering pricing, pitching, negotiation, and professional practice
Studio 204 is more than a learning space – it functions as a real working agency where students can apply their knowledge, take creative risks, and gain first-hand experience in the industry. It is a bridge between education and enterprise, designed specifically for the 21st-century learner who seeks to build not only a portfolio but a professional future.
FOLLOW US ON SOCIAL MEDIA
Instagram: @uocfashionfasttrack
Youtube: @uoc-studio204fashioncommun2
Keep your eyes peeled for the Studio 204 Class of 2025 podcast, coming soon to our YouTube channel...
ATLAS DIAGNOSTICS
facebook.com/atlasdiagnosticsuk/ linkedin.com/company/atlasdiagnosticsuk/ instagram.com/atlasdiagnostics_/
COMPANY STATEMENT:
Atlas Diagnostics is leading the way in diagnostic imaging, with innovative, bespoke and clinically led radiology staffing and services. Founded in 2011 by Dr. Paul Wheeler, Atlas is a family-run organisation and has grown to become the UK’s largest provider of secondary care ultrasound, and a trusted partner in radiology reporting covering, CT, MR, Plain Film, and DEXA. Our bespoke, clinically led solutions are designed to support NHS Trusts and private hospitals in tackling workforce shortages and reducing diagnostic delays, ensuring patients receive timely, accurate diagnoses.
PSR REPORTING
PSR Reporting is a small plain film radiology reporting company working within NHS trusts in the North of England and wales. PSR Reporting provides high quality diagnostic reports. Areas covered are A&E, in-patients, out-patients and GPs. Alongside reporting services they offer teaching and mentorship for trainee and newly qualified reporters.
Wecoolanycar.com is a UK-based mobile vehicle air conditioning service specialising in the maintenance and repair of air conditioning systems across various vehicles, including cars, vans, plant machinery, and HGVs. Operating primarily in regions such as Chester, Wirral, Warrington, Liverpool, and North Wales.
