A CITY OF COWBOYS, CULTURE, AND OPPORTUNITY
I’ve always been impressed with the great concert Halls of Europe that are hundreds of years old; but lo and behold, Bass Performance Hall in Fort Worth has surpassed every concert hall in Europe. What a great success!”
TONY BENNETT
AFFLUENT AUDIENCES
70% of patrons have household income exceeding $75,000 INFLUENTIAL OPPORTUNITIES
85% of audience own their own homes
UNPARALLELED PUBLICITY
Approximately 250,000 total programs across one season
Fort Worth is proud to be home to one of the most celebrated arts and cultural scenes in the entire nation. With renowned fine arts institutions, revered performance venues, timeless historic districts, and acclaimed events all forming a diverse artistic identity, it’s no wonder Fort Worth is known as the city of Cowboys and Culture.
That unique identity is empowered by the city’s thousands of affluent and influential fine arts supporters, including over 250,000 discerning, luxury-seeking patrons of the performing arts who make up the readership of the programs of The Arts Publications.
A peerless platform for your business and presented in a world-class format, you’re invited to take advantage of this incredible branding opportunity to attract an audience unmatched in all of Texas.
PHOTO PROVIDED BY SUNDANCE SQUARE
OUR AUDIENCE
Patrons of the Bass Performance Hall are among the most affluent and social in the region, with high levels of homeownership (nearly 85%), parenthood (94% currently have one or more children living at home), and nearly 48% OF BASS HALL PATRONS HAVE A HOUSEHOLD INCOME EXCEEDING $100,000
Persons 18-24 ..................................
Persons 25-34 ...................................15.1%
Persons
Persons 50-64 ............................... 26.5%
Persons
$25,000
Dimensions
BASS HALL PERFORMANCES
BNSF Popular Entertainment Series
Presented by Performing Arts Fort Worth
12,000 in attendance across approximately 6 shows
The BNSF Popular Entertainment Series offers a spectacular and diverse roster of world-renowned artists and unforgettable performances for fans of every musical genre.
Previous performers include:
» Tony Bennett
» Robert Earl Keen
» Michael Martin Murphey
» Lyle Lovett
Fort Worth Symphony Orchestra
85,000 in attendance across more than 25 shows
This season, the celebrated Fort Worth Symphony Orchestra is joined on stage by world renowned soloists in performing more than 60 classical, Pops, and Special Event concerts.
Previous Symphonic Series include:
» American Ballads
» Beethoven’s Triple Concerto
» Cliburn Gold
» Hough Plays Rachmaninoff
Previous Pops Series include:
» CIR Que La Symphonie
» Home for the Holidays
» Ray Charles
» Star Wars and Beyond
Previous Specials include:
» Ben Folds
» Legend of Zelda
» Messiah
» Music by David Bowie
Broadway at the Bass Presented by Performing Arts Fort Worth
100,000 in attendance across 6-8 shows each with multiple performances
Now in its seventh season, this wildly popular series attracts a massive and diverse audience all year long, with award-winning acts and timeless performances you’d expect on the streets of Broadway itself.
Previous performances include:
» Hamilton
» Dear Evan Hansen
» Moulin Rouge!
» Shucked
Fort Worth Opera Presented by Performing Arts Fort Worth
Fort Worth Opera, Texas’ oldest opera company and one of the oldest in the United States, is renowned for its artistic excellence, pioneering spirit, and deep community engagement, championing traditional repertoire alongside new American works with rising stars and young talents.
Previous performances include:
» La Traviata
» La Boheme
» Little Women
» An African American Requiem
ADDITIONAL OPPORTUNITY GALA NIGHT
The Fort Worth Symphony Orchestra’s Gala Night is the most prestigious night of the symphony season. This one night-only performance provides incredible entertainment to the city and region’s top business professionals, and an unparalleled opportunity for your brand.
ALL OF OUR PLAYBILLS INCLUDE DIGITAL VERSIONS POWERED BY
BUNDLES
THE ARTS PUBLICATIONS PREMIER PERFORMANCE PACKAGE
Maximize your exposure and savings by advertising in all four series next season.
REACH MORE THAN
300,000 PATRONS ACROSS THE ENTIRE SEASON
ALMOST 50% FOR FOUR TIMES THE EXPOSURE ALL THREE PROGRAMS BROADWAY AT THE BASS
WORTH SYMPHONY ORCHESTRA PERFORMING ARTS FORT WORTH ONE UNPARALLELED PACKAGE
HOLIDAY
Over 80,000 Impressions
A unique opportunity to showcase your brand at the height of the year’s biggest buying season, this holiday package features performances by Performing Arts Fort Worth and Fort Worth Symphony Orchestra including:
» Beetlejuice
» Book 3 » Mrs Doubtfire
» Dr Seuss Grinch » Little Women » Amahl
BROADWAY AT THE BASS PRESENTED BY PERFORMING
Over 100,000 Impressions
An annual favorite that welcomes many of the nation’s most popular and celebrated Broadway shows to the stages of Bass Performance Hall, this special package connects advertisers with an affluent and precise target audience. Performances include
» Clue » Les Misérables
» Ain’t Too Proud – The Life and Times of The Temptations
INDIVIDUAL OR GROUP SHOWS
Perfect for showcasing your brand to a particular audience at specific dates, The Arts Publications provides opportunities for you to advertise on individual or customized packages of performances, all created for you to best serve your needs. Give us a call and we can begin working on a unique and ideal platform for your business
