The Appalachian
TheAppalachianOnline.com
Tuesday, November 15, 2011
Vol. 86 No. 21
Appalachian gets ‘social’ University mirrors students’ passion for connecting online by Anne Buie Senior News Reporter
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Applicants’ social media profiles not deciding factor in admissions process Scott
Social media is playing an increasingly important role in the way organizations communicate with consumers – and Appalachian State University is no exception. Universities across the country have reported using sites like Facebook to screen applicants – more than 80
percent of college admissions officers at least consider social media presence, according to a Kaplan survey. But Director of Admissions Lloyd Scott did not confirm or deny the use of social media screening or its role in Appalachian’s admissions process.
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“In my experience, we have not,” he said. Scott did say that students should be careful to maintain a professional online presence. “I wish that more people who use Facebook were more aware of what long-term implications could be as they open their lives – as to what,
in essence, becomes public scrutiny,” he said. “If you put it on Facebook, it’s not private anymore.” Admissions representatives from North Carolina State University and the University of North Carolina – Chapel Hill said they do not screen applicants’ social media profiles.
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Social media provides first glimpse of life on campus for prospective students Keifert
Appalachian does use social media as a marketing tool – setting up blogs, Twitter accounts and Facebook groups to reach out to current and potential students, as well as alumni. “It’s just a chance for us to reach students and prospective students in a way that they’re comfortable with,” Scott said. “It’s a chance for us to share information and ensure that information is shared in a way that prospective students are very comfortable with, because it’s a very vibrant part of their life.” One unique example is the Facebook group set up for freshmen – titled AppState Class of 2015. The group is student-led and supported by the Office of
Admissions. This differs from other colleges within the state, including Western Carolina University (WCU). “Typically, an incoming freshman takes the initiative to make the Facebook page,” said Romie Patel, WCU’s assistant director of admissions. At Appalachian, University Communications works with an upperclassman to monitor the group. Vonté McKenith, director of public relations for the Student Government Association (SGA), has been involved with the group for the past three years – after creating the original group his sophomore year. “We approached him about helping us out in other ways because students really appre-
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ciated the time he was spending on there and how he was helping them out,” said Ann Keifert, Appalachian’s assistant director of marketing. McKenith said he undertook monitoring of the group because he wanted to encourage student-to-student relationships. “It gives them the idea that Appalachian is a school that cares, because when they see that a student is running this group and answering their questions, it shows that they care,” he said. McKenith described the experience as a “second job” and estimates that he has answered about 3,000 questions. “I’ve hosted live chat sessions,” he said. “Parents even
came in and asked questions. It’s a great, great resource for the school to have.” Freshman education major David Marvel is an out-ofstate student from Delaware. He said the group was helpful for getting answers to questions about registering for classes and getting around campus. “Vonté was really nice and able to give information the way that we would understand it, because he’s gone through this before,” Marvel said. Freshman social work major Camille Bullock agreed. “It provides a more simple way for questions to be answered – not just by a representative, but by other students,” Bullock said.
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Students, organizations go ‘social’ to share information, coordinate events, make connections McKenith
McKenith’s group is not the only example of studentinitiated social media use at Appalachian. Various clubs and organizations use Facebook and Twitter to reach out to students, including SGA. “We’ve started a blog with
both senators and cabinet members,” McKenith said. “We’ve linked our website to our Facebook, Twitter and YouTube account.” Freshman communication studies major Salem Sherrill is on the Appalachian Dance
Team. “We actually have a page that we put all our dances on for us to watch and practice, so it’s like a take-home practice,” she said. Sherrill is also part of her residence hall’s Facebook group and said she has noticed that
social media can help shyer students make connections on campus. “Sometimes, people can type something but they can’t say it face-to-face, so it really helps them with their social skills,” she said.
Students petition against Soucek’s App visit by KELLI STRAKA
Senior News Reporter
North Carolina State Senator Dan Soucek was welcomed onto Appalachian State University’s campus Friday – but he wasn’t welcomed by all. The senator spoke as part of a Veteran’s Day Celebration, outside the B.B. Dougherty Administration Building at 7:30 a.m. But earlier in the week, two freshmen started a petition protesting the presence of the senator – who has made negative comments about the LGBT community – on campus. Freshman music education major Ayla Kitting and freshman chemistry major Ian O’Keefe crafted the petition, which was delivered to the Office of the Chancellor Friday. “He is a person that doesn’t necessarily fit in with the Appalachian way of acceptance, tolerance and freedom,” O’Keefe said. “We feel like him being asked to come to Appalachian was saying that those values weren’t being taken to heart.” The petition references a comment Soucek made on the floor of the N.C. Senate, in response to a charge that the Defense of Marriage Act is discriminatory. “I think there is a fundamental difference between the civil rights of African Americans and the gay and lesbian community,” Soucek said in September.
For a full transcript of the petition, visit TheAppalachianOnline.com. “You can’t choose the color of your skin, but you can choose your sexual behavior. Gay behavior is a choice.” Kitting and O’Keefe’s position takes the stance that Soucek “has not done his research” and should not be accepted as a speaker on Appalachian’s campus. “We feel that having him speak here again would show support to something that we do not support and give legitimacy to an illegitimate stance,” according to the petition. Freshman undecided major Matthew Barfield said he signed the petition because Soucek is not a good representation of the university’s ideals. “Someone shouldn’t feel like the person who’s hurting them or who’s hurt them is being praised,” Barfield said. Senior political science major Lia Poteet signed the petition as well. “We mostly wanted to draw attention to the issues and really just show the campus, the students and campus leadership that these are the issues college students should be concerned about,” she said.
Tips for keeping your social media presence clean:
2. Play ‘tag police’ Check your photos and photos your friends tag you in. You shouldn’t post anything “less than becoming” – photos with alcohol, skimpy clothing, anything that is questionable. 3. Don’t whine Be very careful about status updates and what you post in general. Keep it positive and neutral. “Venting” posts should be avoided if possible. 4. Watch what you ‘like’ People can learn a lot just by looking at the pages you “like.” Be certain that none of those pages could be considered derogatory or biased – like the “This is America and You Should Speak English!” page. 5. Be search-savvy Periodically Google yourself to see what comes up. Employers will do the same thing, so you may as well see what’s out there and make sure everything is on the “up and up.” Source: Angel Wood, Appalachian State Career Development Center
ASG addresses tuition
by HANK SHELL News Editor
Representatives from the Association of Student Governments (ASG) met Saturday at Appalachian State University to address student concerns over proposed tuition increases across the state. Currently, Appalachian students are facing a proposed tuition increase of 12.3 percent, while students from other universities in the UNC-system are facing more. In response to student input, ASG passed the “Cuts Hurt” initiative – a campaign to raise legislators’ awareness of the impact that budget cuts to education have on students. Student Body President Lauren Estes said student support is crucial to its success. “I think it has the potential to be an incredibly effective campaign, but it will require student initiative and individual involvement in order for it to even take place,” she said. This year the UNC-system sustained budget cuts equal to a 15.6 percent cut across the board for all institutions, according to a report from the UNC Board of Governors. By collecting student-submitted videos about their experiences with budget cuts, compiling them into a documentary and submitting it to state and federal lawmakers, ASG hopes students will gain more of a voice in the discussion surrounding state appropriations for higher education. ASG is a body of student leaders from each UNC-system institution and is headed by Appalachian business administration graduate student Atul Bhula. ASG will meet again in January to form a more concrete stance on tuition increases.