ANATOMY OF A FRAME

by columnist

What led to the launch of Exeter Eyewear?

I was initially motivated to produce universally-fitted frames for young people that are fashionable and affordable. Exeter Eyewear has been a development of mindset. It was never really planned, but it did become a natural evolution of my work and changing role within optics.

What are the latest collections?

We have two very exciting collections releasing in 2023. Firstly, we have the TR range, a very light and robust collection offering enhanced fitting characteristics. These frames are perfectly suited to the increasing necessity of myopia management and have been placed with Norville, to be part of the new Blitz Kids range.

The second big release is with Bondeye Optical and is the first young person optical range they have catalogued, so we are very energised to support this development with such a dynamic business. The iPlay range is a highly adjustable product made from a newly sourced polyamide, that offers the practitioner superior quality and exceptional savings on comparative products on the market.

Are there any new products in development that customers should be aware of?

We have some great ideas planned. Some fantastic clinics have already trialled our new developments, and feedback and responses indicate they will be a huge success. Our product developments will be focused on supporting current collaborations and enhancing the unique features their ranges will become associated with.

Deconstructed cat’s eye shape