Listing Presentation PRESENTED BY: CHRIS REISBECK
+ CONTENTS
01 AN INTRODUCTION
02 AGENT PROFILE
03 T H E A G E N C Y OV E RV I E W
04 OUR METHOD
05 OUR MARKETING
06 NEW DEVELOPMENTS
07 P U B L I C R E L AT I O N S
08 O U R T E C H N O LO GY
+ 01
An Introduction
+ AN INTRODUCTION
Welcome to the Family
The Agency is a full-service real estate brokerage pairing boutique local services with the vast resources of an entire global team. Each agent is empowered by the team’s collective knowledge and international network to offer our clients a true competitive edge. Behind the sale of each property, no matter how large or small the transac tion, is a world-class sales and marketing team. Unlike traditional brokerages, we capitalize on the strength of the whole to offer our clients better representation and an extensive global reach.
THE AGENCY HIGHLIGHTS
48+ Offices Worldwide $6.57 Billion in 2020 Sales Volume $30 Billion in Sales in 9 Years 5 Consecutive Years Among Inc. 5000’s Fastest-Growing Private Companies in America $1.754 Million Average Sales Price in 2020
+ 02
Agent Profile
+ AGENT PROFILE
Chris Reisbeck DIRECTOR, RESIDENTIAL ESTATES
For Chris Reisbeck, real estate requires real vision. It means redefining industry norms to offer a white-glove experience that exceeds expectations. It means better technology and a more personalized experience for his clients. As a Southern California native with 17 years of experience, it’s Chris’s unwavering commitment to his clients’ success that makes him an industry leader. Selling your home? Here’s what Chris will do for you. When bringing a home to market, there is much more to do than simply snapping a few photos. Chris will create a customized marketing plan for each property he represents, priding himself on doing whatever it takes to ensure your goals are met. 3D online tours, drone videos and laser-drawn floor plans are just the start, with targeted social media ads to reach people where they spend most of their time. Chris’s listings consistently garner the attention—and selling prices—they deserve. He even sold a home for one million dollars over asking price! Looking to buy? Chris has you covered. Chris is an expert at making offers that stand out to a seller considering multiple options. He also networks with other agents to locate select “off-market” properties and get the inside scoop on listings before they hit the market. And just because escrow closes does not mean his work is done. Chris’s partnerships with local service providers will help you decorate, organize and outfit your home to your standard of perfection. In Southern California’s increasingly competitive real estate market, Chris has the tools, experience and dedication to make your dreams a reality. For a luxury home buying or selling experience you can’t get anywhere else, call Chris today. Who is Chris? Bursting with enthusiasm and eagerness to see his friends succeed, Chris can always find a reason to celebrate. It’s entirely accurate to say he has never met a stranger and creates a festive environment everywhere he goes. He enjoys bowling, dining out, traveling and catching amazing shows on Broadway. Local staycations for a quick night away are one of his favorite things to do as a change of scenery and to meet new people. His fiance, TJ, hosts a vaudeville-style variety show posing as a character named Bobbi DeCarlo, and Chris has become Bobbi’s unofficial stage manager and biggest fan. They’ll get married one day, but after 14 years, they’re both of the mind that “if it ain’t broke, don’t fix it.”
+ AGENT PROFILE
Career Highlights
OVER
$500,000,000 LIFETIME TRANSACTIONS IN 18+ YEARS
$1 MILLION OVER ASKING AGENT
Los Angeles Real Estate All-Star 2020 & 2021 The Agency Pasadena All-Star for 2019 & 2020 Ranked Top 1.5% Nationwide by The Wall Street Journal
+ AGENT PROFILE
Notable Sales
361 Linda Vista Avenue
1125 Wabash Street
4905 Afton Street
PASADENA, CA
PASADENA, CA
PASADENA, CA
$6,120,000
$4,890,000
$3,733,103
NEW CONSTRUCTION
OFF-MARKET SALE
NEIGHBORHOOD RECORD
SIGNIFICANT SALE
SOLD ONE MILLION OVER ASKING PRICE
9831 Yoakum Drive
249 N. Orchid Tree Lane
2905 Minto Court
BEVERLY HILLS, CA
PALM SPRINGS, CA
LOS ANGELES, CA
$1,450,000
$995,000
$850,000
MULTIPLE OFFERS RECEIVED
HIGHEST PRICE PER SQ. FT.
23 OFFERS
NEIGHBORHOOD RECORD
NEIGHBORHOOD RECORD
$151K OVER ASKING NEIGHBORHOOD RECORD
+ AGENT PROFILE
Recent Sales ADDRESS
NEIGHBORHOOD
SALE PRICE
361 Linda Vista Avenue
Pasadena
$6,120,000
1125 Wabash Street
Pasadena
$4,890,000
4905 Afton Street
Pasadena
$3,733,103
1623 Ben Lomond Drive
Glendale
$1,847,500
5571 Stardust Road
La Canada Flintridge
$1,659,000
1127 Orange Avenue
Monrovia
$1,614,000
9831 Yoakum Drive
Beverly Hills
$1,450,000
1704 Meadowbrook Road
Altadena
$1,442,500
4561 Viro Road
La Canada Flintridge
$1,260,000
8570 Appian Way
Los Angeles
$1,150,000
658 N. Gramercy Place
Los Angeles
$1,090,000
1010 Sycamore Avenue #306
South Pasadena
$1,011,100
8863 Cynthia Street 1 & 1/2
West Hollywood
$1,005,000 & $940,000
249 N. Orchid Tree Lane
Palm Springs
$995,000
4834 Farquhar Street
Los Angeles
$925,555
2905 Minto Court
Los Angeles
$850,000
1050 S. Grand Avenue #2007
Los Angeles
$849,000
1000 San Pasqual Street #37, #40, #30
Pasadena
$656,000 & $549,000, $710,000
30 Cork Tree
Rancho Mirage
$623,000
1319 11th Street #4
Santa Monica
$476,000
+ AGENT PROFILE
Testimonials
“Professional, driven, honest and just so friendly.” B.M.
“We ended up in the right place at the right price thanks to Chris.” M.M.
“A consummate professional. Poised, polished passionate.” A.B.
“When it comes to professional Realtors, Chris is at the top of the list.” J.M.
“Chris is on top of everything, had beautiful marketing, and is so patient and flexible with all of my questions & requests.” C.R.
+ AGENT PROFILE
Press
PASADENA OUTLOOK MAGAZINE
MILLION DOLLAR LISTING LOS ANGELES
DIGS
ORANGE COAST
DWELL
+ 03
The Agency Overview
+ THE AGENCY OVERVIEW
Real Estate with Real Experience The Agency has offices in some of the world’s most coveted real estate markets, allowing us to serve our clients with a full scope of residential, commercial, luxury leasing, vacation rental and new development real estate services. Our established position in prime, first- and second-home markets allows us to better serve our clients by expanding our reach among high-net-worth buyers. We are also able to specifically target markets with buyers particularly interested in your location.
OUR OFFICES
GREATER LOS ANGELES BEVERLY HILLS BRENTWOOD CALABASAS DTLA MALIBU PACIFIC PALISADES PASADENA SHERMAN OAKS STUDIO CITY VENICE
HAWAII MAUI
ORANGE COUNTY CORONA DEL MAR LAGUNA BEACH
COLORADO ASPEN
COACHELLA VALLEY PALM DESERT NORTHERN CALIFORNIA CARMEL ALAMO HEALDSBURG MARIN SAN FRANCISCO
ARIZONA SCOTTSDALE NEVADA LAS VEGAS UTAH PARK CITY
CONNECTICUT NEW CANAAN MASSACHUSETTS BOSTON NEW YORK NORTH SHORE–NEW YORK WASHINGTON D.C. D.C. METRO
FLORIDA FORT LAUDERDALE MIAMI CANADA COWICHAN KITCHENER OAKVILLE VICTORIA TORONTO CALGARY VANCOUVER NETHERLANDS AMSTERDAM THE CARIBBEAN TURKS & CAICOS MEXICO LOS CABOS TODOS SANTOS LA PAZ PUNTA DE MITA PUERTO VALLARTA RIVIERA MAYA
BEVERLY HILLS
Involved in 45% of the Largest Sales in L.A. Area History BRITISH COLUMBIA
The Agency Teams on Vancouver Island Hold Sales Records Across Victoria & Cowichan TURKS & CAICOS
Became the #3 Top-Producing Brokerage in Turks & Caicos in Under 4 Years
+ THE AGENCY OVERVIEW
Real Estate with Real People The Agency partners with the best in the business, taking a quality over quantity approach to building the team. This is how we’ve maintained our boutique feel, even as we’ve continued our global expansion. We work together as a community, constantly sharing resources, contacts and spheres of influence. Our agents are supported by dedicated administrative, marketing and tech teams so they may focus on what they do best—sell real estate. Our agents are also focused on giving back to the communities they call home by dedicating their time and efforts to charitable organizations and local-based philanthropic initiatives.
+ THE AGENCY OVERVIEW
Real Estate with Real Numbers The Agency puts our owned media network to work for the properties and clients we represent. Through our social media, website and newsletter platforms, we are able to offer our clients an unparalleled global reach.
OUR REACH
1,543,291 TWITTER, FACEBOOK, INSTAGRAM SOCIAL MEDIA CONNECTIONS
365,000+ INSTAGRAM FOLLOWERS, MAKING THE AGENCY ONE OF THE MOST FOLLOWED BROKERAGES IN THE WORLD
1.8M VISITS TO THEAGENCYRE.COM PER YEAR
300K QUALIFIED RECIPIENTS OF THE AGENCY EDIT
PROMINENT PLACEMENT IN THE WORLD’S TOP MEDIA OUTLETS
“Most people dream of disrupting industries. The Agency has successfully done it.”
“It’s more brand, team and client-oriented. It’s about quality of service and experience over quantity. It’s the real deal.”
+ THE AGENCY OVERVIEW
Real Estate with Real Vision The Agency’s in-house marketing team is made up of designers, copywriters, digital experts and public relations specialists who have branded billions of dollars in real estate. Collaborating closely with the listing agent, the creative team custom tailors marketing plans and strategies, dissecting the precise details of a property to make each more compelling and relatable.
+ 04
Our Method
+ OUR METHOD
No. 1 Pre-Launch
No. 2 Launch
During the pre-launch stage, we will create the visual and narrative story of your property as we prepare to make its market debut. Pre-launch services may include:
Once the property launches, we work to drive market value and qualified traffic among buyers. Launch services may include:
PRICING & MARKETING STRATEGY
LISTING LIVE ON THEAGENCYRE.COM & MLS
HOME STAGING & ART CURATION
DEPLOY NEW PROPERTY EBLAST TO CURATED
NARRATIVE CREATION
BROKER & CLIENT LIST
PHOTOGRAPHY & VIDEOGRAPHY
OPEN HOUSES (VIRTUAL, BY APPOINTMENT OR LIVE)
COLLATERAL CREATION FOR PRINT & DIGITAL
DIGITAL MARKETING
PRESENT LISTING TO INTERNAL TEAM AT THE AGENCY
TARGETED DIGITAL, SOCIAL & PRINT ADVERTISING
DIRECT CONTACT WITH QUALIFIED LEADS
PUBLIC RELATIONS CURATED EVENTS (VIRTUAL OR LIVE) GUIDED VIDEO TOURS SOCIAL MEDIA PLACEMENT
No. 3 Ongoing
No. 4 Sales Process
Post launch, we work to capitalize on the momentum generated in the first two phases by continuing our outreach and amplifying our marketing efforts. Ongoing services may include:
Once an offer is accepted, we remain by your side through every step of the transaction process, ensuring a smooth and seamless transition.
DETAILED FEEDBACK ON ALL SHOWINGS
NEGOTIATE ON YOUR BEHALF
REAL-TIME DATA ON MARKETING INITIATIVES
STAY IN CONSTANT COMMUNICATION
DOCUMENT MEDIA COVERAGE
WORK TIRELESSLY TO REACH THE CLOSE OF ESCROW
COHESIVE UPDATES ON MARKET ACTIVITY & ANALYTICS MAINTAIN ADVERTISING SCHEDULE & ANALYTICS
We’ve only just begun. We strive to create long-lasting relationships, and remain ready to serve our clients’ real estate needs anytime, anywhere in the world.
+ 05
Our Marketing
+ OUR MARKETING
Your Home in the Spotlight No two homes are alike and each has a story to tell. We are uniquely positioned to create and share that story, having marketed and sold some of the most iconic properties in the world. Our in-house marketing team creates a story, narratively and artistically, that helps buyers envision their lives, and the lives of their loved ones, in the comfort of your home.
Digital Campaigns
Print & Digital Advertising
The Agency creates targeted digital campaigns highly focused to reach qualified prospects for your listing. Through eblast campaigns, website display ads and targeted social media ads, we ensure your message reaches the right audience and delivers measurable returns.
The Agency’s marketing team designs memorable print and digital advertising campaigns that engage buyers and pique their interest to learn more. Compelling advertising provides maximum exposure while ensuring your home stands out in the crowd.
+ OUR MARKETING
Our Collateral The Agency’s collateral design goes well beyond the standard brochure and flyer, breaking away from the one-size-fits-all mentality of the industry. Our full suite of marketing materials allows each property’s individual character and personality to shine. The vision, care and effort we use to set The Agency apart in the industry are the same used to market the properties we represent. The marketing team creates tangible touchpoints—collateral that leaves a lasting impact, long after a prospect’s first interaction with a property.
+ 06
New Developments
+ THE AGENCY OVERVIEW
The Agency’s Approach We have built a team of experts in their fields who custom-tailor their approach to suit every client and project—creative-types of all stripes who think outside the box so our clients never have to fit into one. One team that takes our clients from blueprint to brilliant.
DESIGN DEVELOPMENT
BRAND MARKETING
RESEARCH & PLANNING
SALES & OPERATIONS MANAGEMENT
Experience The Agency Development Group is a group of highly skilled individuals gathered around one idea: we can do things better. Sure, we provide marketing and sales expertise for resort and urban developments, but we also bring a little something more to the table. From pre-development consultation through the final sellout of a building, The Agency Development Group remains present throughout each step of the development lifecycle. Together with our clients, we are redefining skylines, molding communities and curating lifestyles. After all, it takes an unbridled imagination to transcend the ordinary and turn an idea into something iconic.
+ AGENT PROFILE
New Developments
939 S. Broadway
Thirty Four Fifty West
NuParc Residences
LOS ANGELES, CA
LOS ANGELES, CA
LOS ANGELES, CA
THE BUILDING’S RENAISSANCE REVIVAL ARCHITECTURE, ONCE FRONT AND CENTER IN THE MOVIE BUSINESS, HAS BEEN PRESERVED ON THE EXTERIOR, WHILE THE INTERIORS HAVE BEEN ENTIRELY RENOVATED TO ACCOMMODATE A MODERN, URBAN LIFESTYLE.
OPEN-CONCEPT RESIDENCES WITH TOWERING 18-FOOT CEILINGS, SOARING ART WALLS AND THREE STORIES OF LIGHT-FILLED LIVING ENVIRONMENTS OFFER FORWARDMOVING INDIVIDUALS AND FAMILIES AN INSPIRING CANVAS TO DESIGN AND DEFINE HOW THEY LIVE.
A COLLECTION OF EIGHT IMPECCABLY DESIGNED CONTEMPORARY RESIDENCES. SPECTACULAR ROOFTOP TERRACES CAPTURE FAR-REACHING VIEWS AND PROVIDE THE ULTIMATE OUTDOOR SPACE FOR LOUNGING AND ENTERTAINING.
+ 07
Public Relations
+ PUBLIC RELATIONS
Your Property’s Global Debut
The Agency has become a commanding force in the industry by harnessing the power of the media to ensure maximum exposure for the properties we represent. Our Public Relations team leverages relationships with traditional and new media outlets, to give each property a distinct voice—a story people want to be a part of and aspire to attain. The PR team has also positioned The Agency as an influential voice in the industry. Our agents are called upon to provide market insight and create bylined articles for leading industry publications, such as Worth, Inman and International Banker.
PUBLIC RELATIONS HIGHLIGHTS
The Award-Winning, Bi-Coastal PR Team Secures 2,500+ Media Placements Annually 6 Media Hits Per Day, 365 Days A Year THAT’S SIX REPORTERS A DAY WRITING DEDICATED STORIES ABOUT THE AGENCY AND OUR PROPERTIES
Media Hits That Translate to Sales Activity Los Angeles, New York & MiamiBased Public Relations Team
+ PUBLIC RELATIONS
Featured Press ACCESS HOLLYWOOD APARTMENT THERAPY ARCHITECTURAL DIGEST ARTFUL LIVING ASPEN TIMES BARRON’S BELLA MAGAZINE BLOOMBERG BRAVO BUSINESS INSIDER C MAGAZINE CALGARY HERALD CALIFORNIA HOME + DESIGN CARIBBEAN JOURNAL CHINA DAILY CITY & SHORE MAGAZINE CNBC COSMOPOLITAN COTTAGES & GARDENS COUNTRY & TOWN HOUSE CSQ MAGAZINE CURBED DIGS MAGAZINE DUJOUR DWELL E! NEWS ELITE TRAVELER ELLE ELLE DÉCOR ENTERTAINMENT TONIGHT ENTREPRENEUR FINANCIAL TIMES FORBES FORE MAGAZINE FOX NEWS GALERIE MAGAZINE GLOBE STREET GOOD HOUSEKEEPING GQ HAUTE RESIDENCE
HERALD SUN HOUSE BEAUTIFUL JUSTLUXE INMAN INMEXICO INTERIOR DESIGN KTLA LOS ANGELES DAILY NEWS LOS ANGELES MAGAZINE LUXURY MAGAZINE MANSION GLOBAL MEXICO NEWS DAILY MODERN LUXURY MSN NBC NOB HILL GAZETTE OCEAN HOME MAGAZINE OBSERVER ORANGE COUNTY BUSINESS JOURNAL ORANGE COUNTY REGISTER PALM SPRINGS LIFE PENTA PEOPLE RADAR ONLINE REALTOR.COM REFINERY 29 ROBB REPORT ROBB REPORT SINGAPORE SALT LAKE TRIBUNE SANTA BARBARA LIFE & STYLE SAN DIEGO UNION TRIBUNE SAN FRANCISCO CHRONICLE SOUTH CHINA MORNING POST THE CHICAGO TRIBUNE THE DAILY MAIL THE FINANCIAL TIMES THE GUARDIAN THE HOLLYWOOD REPORTER THE LOS ANGELES BUSINESS
JOURNAL THE LOS ANGELES TIMES THE MIAMI HERALD THE NEW YORK POST THE NEW YORK TIMES THE REAL DEAL THE SUN SENTINEL THE SUNDAY TIMES THE WALL STREET JOURNAL THE WASHINGTON POST THRIVE GLOBAL TODAY TMZ TOWN & COUNTRY TRAVEL + LEISURE TRAVEL WEEKLY TRAVEL PULSE TORONTO STAR UNIQUE HOMES US WEEKLY USA TODAY VARIETY VERANDA VOGUE WORTH YACHTS INTERNATIONAL YAHOO!
+ PUBLIC RELATIONS
Building Relationships
Events
The Agency’s Public Relations team nurtures connections by working with international partners and media outlets from around the world. The Agency is the only brokerage to sponsor the National Association of Real Estate Editors (NAREE) convention, an annual, week-long series of in-depth discussions and workshops with more than 300 of the world’s leading real estate reporters exploring new trends, market data analysis, and more.
Generating a buzz is what we do best. And what better way to make your home the toast of the town than with an unforgettable event. Not only do we curate the invite list and manage the event, we leverage our partnerships with luxury brands to ensure peak sophistication and style.
Social Media The Agency’s social media channels offer immeasurable value to our clients. We have an unmatched global following of prospects and brokers, who can be reached on a moment’s notice. The Agency also partners with leading publications to stage Instagram takeovers that showcase some of our most notable listings.
Blog & The Agency Edit The Agency curates original editorial blog content featuring our perspective on real estate news, design trends, hot properties and travel destinations. Our weekly newsletter, The Agency Edit, shares these stories with more than 300,000 individuals.
Brand Partnerships The Agency partners with luxury brands to offer our clients strategic opportunities that garner measurable results. We present our clients with partnership opportunities, from intimate private events to VIP launches and event sponsorships, to ensure maximum exposure among highly targeted potential buyers.
Philanthropy The Agency’s global team of real estate professionals comes together in each market to advocate for their communities. They remain deeply connected to their neighborhoods by supporting a wide range of charitable organizations to make a difference on a local and global scale. The Agency’s official charity partner is Giveback Homes, a community of real estate professionals committed to creating social change by building homes for families around the world. By working with one of our agents, you immediately become part of our philanthropic mission and a valued member of our community.
+ 08
Our Technology
+ OUR TECHNOLOGY
Connecting People Through Technology The Agency led the advancement of real estate technology, putting systems in place that inspire human connection, which will remain the most vital component of the real estate business. The data we capture allows us to make informed decisions as to where to market and ultimately sell your home faster. This data becomes our agents’ proprietary information, keeping them and our clients current, competitive and influential in the industry.
The AgencyConnect The Agency devised and developed a fully integrated Client Relationship Management system—AgencyConnect—our biggest collaborative tool. The custom-built system allows us to seamlessly communicate amongst each other and with our clients to anticipate market trends and opportunities
+ OUR TECHNOLOGY
TheAgencyRE.com TheAgencyRE.com created a new benchmark for website design in the real estate industry. In 2020, we took our awardwinning website and paired it with an innovative new property search platform to enhance the way our clients search for real estate. The website was designed for optimum performance across all devices, from desktop to mobile platforms.
The Agency App The Agency’s collaborative home search app allows clients to create collections of their favorite listings and connect with their agent in real-time within the app. It also notifies buyers instantly when a new property on the MLS matches their search, ensuring your property gets immediate exposure among our full network of potential buyers.
+ OUR TECHNOLOGY
Wealth Mapping
The Agency’s wealth intelligence software discovers potential buyers based on the attributes of your property and provides our agents with multiple paths of communication to prospects. The platform allows us to search by location, hobbies, interests, family size, philanthropic efforts, business—virtually anything that helps us target our outreach to prime clientele.
FINDING CONNECTIONS
MAURICIO UMANSKY
RICHARD BRANSON
PAUL E. J.
MAURICIO UMANSKY
SHARON S.
WILLIAM H. R.
RICHARD BRANSON
MAURICIO UMANSKY
RICHARD A. H.
KEVIN J. A
RICHARD BRANSON
JOANNA R.
RICHARD BRANSON
HENRY S.
RICHARD BRANSON
STRONG RELATIONSHIP
AVERAGE RELATIONSHIP
WEAK RELATIONSHIP
Support Staff Sergio Sanchez - Assistant Laura Stace, Andrea Delgado and Laura Corrigan- Public Relations Mackenzie Green- Partnerships & Events Manager Nick Frandijan - Videographer, Drone & Photographer Michael Wilkerson - Photographer & 3D Tours Anna Ellison - Floor Plan Layout Jennie O’Connor - Copywriter
* These are referrals by the agent (not The Agency). The Agency does not give legal, tax, accounting, insurance or other professional advice to clients and The Agency, including its managerial staff and advisors, will not provide that advice to its clients.
Listing your home with The Agency means benefiting from the strength of the whole. It means coming together with real estate professionals who are constantly rethinking industry norms and pushing themselves further through technology, design, and service. It’s real estate without boundaries. It’s real estate that moves you.
Let’s Work Together
CHRIS REISBECK
CHRIS.REISBECK@THE AGENCYRE.COM 818.298.6413 LIC. #01475481
THEAGENCYRE.COM