LET’S CONNECT
About Kelly Mahoney
ForKelly,realestateisaboutmorethantransactions it’sabout transformation.AseasonedRealtorwithTheAgencyCleveland,sheis passionateaboutguidingclientsthroughoneoflife’sbiggest milestones:findingtheplacethey’llcallhome.Kellybelievesahouse isn’tjustbricksandmortar;it’swherefamiliesgrow,memoriesare made,anddreamscometolife
Sincebeginningherrealestatecareeroverfouryearsago,Kellyhas madehermarkasatrustedadvisor,particularlyforfirst-time homebuyers Herapproachisrootedincommunication,compassion, andvision.Withanabilitytoseetheuntappedpotentialinevery property,sheempowersclientstofeelcomfortable,confident,and inspiredthroughoutthebuyingprocess.
Kelly’sstoryisoneofreinvention,resilience,andresults Whether guidingafirst-timebuyer,strategizingwithsellers,ormentoring withintheindustry,sheapproacheseveryopportunitywithdedication andheart
You now have someone in your corner, in every corner of the world.
So you’re ready to make your move?
The red carpet treatment is just our style.
While the home selling process may seem daunting, here’s what you need to know: your agent has your back.
We will be with you every step of the way, providing invaluable support and guidance to make the transaction process as smooth and seamless as possible.
And yes, that’s entirely possible.
THE HOME
A GLANCE SELLING JOURNEY
1 PRE-LISTING PREPARATION Frompreppingfor showingstoproviding crucialfeedbackalongthe way,youragentisyour advisorfromstartto finish,andthensome.
2
LISTINGTHEPROPERTY
Yourhomeis professionally photographed,marketed, andlistedontheMLSand keyplatforms.Astrong launchstrategyhelps attractimmediate attentionfromqualified buyers.
3 SHOWINGS& OPENHOUSES
Buyerstourthehome throughprivateshowings andpublicopenhouses arrangedbyyouragent. Feedbackfromthese visitscanhelpgauge interestandguidenext steps.
4
OFFERS&NEGOTIATIONS
Onceofferscomein,your agentwillhelpyou comparetermsand negotiatethebest possibleoutcome You mayaccept,counter,or rejectuntilanagreement isreached
HOME SELLING PROCESS
5 UNDERCONTRACT
Thebuyerproceedswith inspections,appraisal,and securingfinancingwhile titleworkandpaperwork arecompleted Thisphase iscriticalforresolving contingenciesand preparingforclosing
6
CLOSING
Finaldocumentsare signed,thebuyer transfersfunds,and ownershipisofficially handedover.Once complete,youturnover thekeysandcelebratethe sale.
HERE HERE to BEGIN BEGIN
The home selling process is a long and winding road. Your agent will be in your corner every step of the way.
Have an initial consultation.
Let’sgetstarted.Nowisthetimewegetto knowyou,yourneeds,andyourhopesforthe saleofyourhome.Doyouneedtoclosebya specifictime?Howcanyouprepareyourhome forsale?Evenifyou’renotreadytolistright now,we’llhelpyouplanaheadsoyoufeel confidentandpreparedwhenthetimecomes.
Prepare your home for sale.
Beforethelistingpriceisdetermined,it’s importanttoconsideressentialrepairs, cosmeticimprovements,staging,andinsome cases,renovations.Weareheretohelpyou makedecisionsthatpositionyourhomeinthe bestpossiblelight.Wesuggestinformed changesthatwillplaceyouinabetter negotiatingpositionwithpotentialbuyers.
Listing your home.
It’stimeforyourhome’sdebut—andourtime toshine Withalltheprepcomplete,from repairstostaging,we’rereadytoshowcase yourhomeinitsverybestlight From coordinatingshowingstosharingvaluable feedbackandrefiningourstrategy,ourteamis heretoguideyoueverystepofthewayand makesureyourhomegetstheattentionit deserves
DOWN to DET ILS
What improvements are a must?
Firstimpressionsareimportant,andputtingyourhome’sbestfootforwardfromthestartisour goal.Wewillprovideyouwithadviceonrecommendedupdatesandrepairsspecifictoyour propertytype,pricepointandneighborhood.Andrestassured,wecanalsoconnectyouwith expertsandcontractors.
Herearesomesimplestepswecantaketoensureyourhomeshowswellwhileminimizingany capitalinvestmentsthatmaynotberecoveredfromthesale.Inotherwords,thebestoutcome withtheleastfinancialeffortonyourpart.
Presale Inspections
Itcanbewisetoconsidergettingprofessionalpresaleinspectionsbeforeputtingyourhomeon themarket.Thereareprosandconstoobtainingtheseinspectionsbeforefindingabuyer,butin manyinstancestheseinspectionswillhelpyouidentifyandaddressanymajorrepairsthatmay berequiredorthatapotentialbuyermayuseasanegotiationchip.Whynotavoidsurpriseslater inthegame?
Basic Repairs
Unlessyouarepreparedtocompromiseonprice,somehomerepairsareessential.Theseinclude repairstobrokenmechanicalandheatingsystems,siding,majorfixturesandstructural deficiencies.Amove-in-readyhomecanhelpbringmorebuyerstothetable.
Cosmetic Improvements and Remodels
Surfaceimprovementscanincludefreshpaintandlandscapingandarequick,affordablewaysto helpahomeshowbetterandoftenresultinpositivereturns.Insomeinstances,larger renovationscanassistinprofitability.Wecanhelpyouchoosewheretospendyourmoneyto maximizeyournetproceeds.
PRICING STR TEGY
Pricing is more than just guesswork; it’s a strategy.
The price must be right.
Don’t worry, we’ve got you covered.
BIGPICTURE
Decluttereveryroom Clearsurfaces andstashpersonalitems. Depersonalize.Removefamilyphotos andpersonaldecor.
Deepclean.Wipefloors,baseboards, fans,andvents
KEYAREAS
Organizeclosets.Tidyshelvesand floorssotheylookspacious
Stylekeyspaces Addfreshtowels,fruit bowls,orpillows.
Makebedsandsmoothlinens.Neat beddinglookspolished.
Setdiningareas.Simpleplacesettings helpbuyerspicturegatherings
FINISHINGTOUCHES
Letinlight.Opencurtainsand blindsforbrightphotos. Replaceburned-outbulbs Keep lightingconsistentandwarm
Checkmirrorsandglass.Clean forstreak-freereflections. Hidetrashcansandpetitems. Keepthemoutofsight. Freshentheair Airoutthehouse foraneutralscent
BIGPICTURE
Mowlawn
Trimtrees,bushes,andwalkwayedges
Weedflowerbedsandrefreshmulch
Removepeelingpaint;repaintorstain whereneeded
Powerwashsiding,porch,anddriveway
Cleardebrisfromroofandgutters
Inspectandrepaircracksindriveway, walkways,andfoundation
KEYAREAS
Washwindowsandcleanoutwindow wells
Repairtornscreensordamagedtrim
Testandreplaceexteriorlightbulbs
Repaintorcleanfrontdoor
Ensurehousenumbersarecleanand visible
Refreshorrepaintmailbox
FINISHINGTOUCHES
Addpottedplantsorflowerstofront porch
Replaceorcleanwelcomemat
Installsolarlightsalongwalkways
Stageoutdoorfurniture
Storeawayhoses,tools,andoutdoor clutter
Touchuporstainfencing
Removeorreplacewornwreathsor décor
Cleanandopenpool(ifapplicable)
LET THE SHOWINGS BEGIN
We go beyond selling four walls and focus on selling a lifestyle.
Your Home’s Red Carpet Debut.
Notwopropertiesarealikeandeachhasastorytotell.Ourfull-servicecreativedivision hascreatedacomprehensivesuiteofmarketingassetsthathelpsetournewlistings apartfromthecrowd.Theyaredesignedtoshowcaseyourhomeinthebestpossible lightforbothprintanddigitalmarketingplatforms.
Home Tours. We’re in this together.
Tooptimizethevalueofyourhomeintheeyesofpotentialbuyersandinvestors,it’s importanttoensurethatitispresentedinthebestpossiblelight Wetailorthe experiencetoyourwantsandneeds,withoutlimitation,alertingyoupriortoshowings andassistingyouasneeded
Feedback, Feedback and More Feedback.
FromthemomentyoulistyourhomewithTheAgencyCleveland,youwillreceive regularupdatesandfeedbackfromshowingsandopenhouses Westayinconstant contactwithyouthroughouttheentireprocess
CHECKLIST SHOWINGS
If You Have Ten Minutes
☐ Makeallbeds
☐ Putallclutterinalaundrybasket,then takewithyouinthecar
☐ Emptyallgarbagecansandtakeouttrash
☐ Wipedownallcountertopsandputall dishesindishwasher
☐ Putoutyournicetowels
☐ Pickupalltoysandpersonalitems
☐ Turnonalllights
If you have an hour
☐ Doeverythingonthetenminutelistabove
☐ Vacuumallcarpetandrugs
☐ Sweepallhardsurfacefloors,mopifyouhavetime
☐ Wipedownmajorappliances
☐ Wipedownallglassandmirroredsurfaces
☐ Putawayalllaundry
☐ Quicklydusthighlyvisiblesurfaces
☐ Setoutanairfreshenerorfreshlybakedcookies
the BUYERS HERE COME
An Offer Is In
Congrats,yourfirstofferisin!Offers willincludetheofferprice,amountof thebuyer’sinitialdeposit,desireddates thepotentialbuyerwouldliketotake possessionofthehome,contingencies andthedatetheofferexpires. Wewill helpyouevaluatethebesttermsfor youruniquesituation.Amultipleoffers situationmayfeeloverwhelming,but we’llwalkyouthroughit.
CLEVELAND NORTHCOAST
Lets Negotiate
Here’swhereyouneedastrongagentin yourcorner Priceisonlyoneofmany factorstoweighasweevaluateand negotiateanoffer Youmaywantto considerotherfactors,suchasthebuyer’s desiredpossessiondates,inclusions, contingenciesandtheamountofthe earnestfunds We’llhelpyouassesseach offertodeterminewhetherit’srightfor youruniqueneeds
You can respond to an offer in one of three ways:
1.ACCEPTASIS
SO, WHAT WILL IT BE?
Our team will help you evaluate your options.
ACCEPTASIS
Yoursignatureontheacceptancelineratifiestheagreementandstartstheprocessof movingforwardtoasuccessfulclose.
COUNTEROFFER
Youmaychoosetocounteranyandalltermsandconditionsyoudeemnecessary, includingbutnotlimitedtotheprice,closingdateorothercontractualtimelinesor conditions.Thisisyetanotherinstancewhereournegotiatingprowesswillserveyou. Whenyoucounter,theprospectivebuyermayaccept,rejectormakeanother counteroffer.
Lastly,youmaysimplyrejectanofferoutright.Inthesescenarios,wewillworktoward sourcingthenextbuyerwillingtomakeanofferatthetermsyoudeemfavorable.
THE PUSH FINISH LINE
INSPECTION&REPAIRS
Checking the boxes
Ifyourbuyerhasrequestedinspections,theymay haveanywherefromafewdaystoafewweeksor moretoschedulethemastheydeemnecessary Dependingontheinspectionfindings,thebuyer mayaskforrepairs,renegotiatetheoffer,or requestcreditstobemade.Bepreparedforthe followingcommoninspections:
BUTTONINGUPTHEDETAILS
Including, but not limited to:
Buyerdepositsearnestmoney-escrow period
Receiveescrowinstructionsandsign documents
Titlesearch;preliminarytitlereporttobuyer Appraisalscheduledbybuyer’slender. Reviewinspectionsanddisclosures. Completeanyagreed-uponrepairs. Removalofanyremainingcontingencies. Finalinspectionandwalk-through. Fundsdepositedintoescrow Transfertitletothenewowner
GETTINGREADYTOMOVE
Time to pack up
We’rehappytorecommendvariousmoving companiesandcleanerstoensureyourhome willbereadyforclosingday.
CLOSINGDAY
Drumroll, please
Onclosingday,legalownershipofthehome willbetransferredtothebuyer Fundswillbe usedtopayoffyourmortgage(ifapplicable), agentcommissionsandotherapplicable closingcosts.Theremainingproceedswillbe transferredtoyouintheformofabankcheck orwiredtoyourbankaccountupona successfulclosing.
POSSESSIONDAY
Saying farewell
ThisisoftenconcurrentwithClosingDay,but notalways.Insomescenarios,youmayhave negotiatedarighttoremaininyourhomefor additionaldaysorweeks Restassuredthat oncethisdaycomes,wewillhaveprepared everythingforaseamlesshandofftothenew owner.
We made it. Just like we knew we would!
SO, WHAT DO WE DO DIFFERENTLY?
Thewayweseeitisthis:noagentisanisland, andnooneshouldgoitalone.TheAgency’s cultureofcollaborationmeansyoubenefitfrom ourstrengthasawhole Youhaveanentire teamofexpertsineverythingfrommarketingto negotiationatyourdisposal
We collaborate. We connect.
Attheforefrontofourpassionforcollaboration isourabilitytoconnect,ineverysenseofthe word Weuseourproprietarytechnologyto communicateseamlessly Ifwehaveanew listingcomingtomarket,we’llspreadtheword andhearbackimmediatelyfromfellowagents withprospectivebuyersonthelookout.
We go the extra mile.
Wegotheextramilebyprovidingpersonalized guidance,strategicmarketinsights,andexpert negotiationtosecurethebestoutcomeforevery client.Fromstagingandmarketingtoclosing details,wehandleeverystepwithprecisionand caretoensureaseamlessandsuccessful transaction.
Saygoodbyetotheone-size-fits-allmarketing standard.Wecustom-curateeachmarketing strategysopreciselythatweensureour success.That’swhywebringthebuyerfor30% ofthepropertieswelist.
We market strategically. We do it all.
It’sallinourwheelhouse.TheAgencyoffers theenginein-housetocatertoallofyourreal estateneeds.Wehavedevelopedstrategic partnershipsandarobustin-houseteamto providecomprehensiveservicesforevery situation,fromstagingtostrategicnegotiation
We know our markets inside and out.
Ourteamiscomprisedofdedicatedrealestate professionalswhoareprovenexpertsineach areaweserve,fromBratenahltoBarberton We’reintheknowoncommunityevents,local proposals,andmarkettrendsthataffecthome value,andweleveragethisintelligenceto positionyourpropertyinthebestpossible light.
Targeted. Thoughtful.
Strategic.
WEBELIEVETHATEVERYPROPERTY DESERVESITSDEBUT. HEREAREAFEW WAYSWE’LLROLLOUTTHEREDCARPET FORYOU.
Email Outreach
Wedon’twaitforbuyerstocometous.Wegotothem.Ourin-house marketingteamisabletoproactivelymonitordigitalactivityfrom prospectivebuyersandstrategicallypromoteyourpropertytothose whoarequalifiedandmotivatedtobuyhomeslikeyours.
InadditiontoleveragingTheAgency’sregionalsocialmedia channels,weworktogainexposureforyourpropertyonourpartner accounts.Usingrealtimedataandindustrybestpractices,we determinethepropertacticstoshowcaseyourhome.
Print Assets
Ourin-housecreativeteamexcelsatcapturingaproperty’sessence inaneye-catching,engagingdesign.Whetherthroughdirectmail, printadvertising,orgood,old-fashioneddoor-to-doornetworking, wewillputourprintadvertisinginfrontoftherightbuyersforyour home. S
Local Outreach
Wewillhosttargetedcommunityeventsdesignedtoshowcaseyour hometoprospectivebuyers.Byengagingdirectlywithlocal residentsandpotentialbuyers,wedemonstratetheuniquecharm andvalueofyourproperty.
You now have someone in your corner, in every corner of the world.
Withaglobalnetworkofover130brokerageoffices aroundtheworld,weofferouragents andtheirclients unparalleledreachandopportunity.Thisinternational presenceallowsustostrategicallycross-market propertiestoregionswherethey’remostlikelytoattract qualifiedbuyers,whilefosteringacollaborativeculture amongourtop-producingagents.Bysharingmarket insights,bestpractices,andexclusiveopportunitiesacross borders,we’reabletodeliverexceptionalresultsanda trulyconnectedrealestateexperienceonaglobalscale
REAL ESTATE REAL NUMBERS
TOPLUXURYBROKERAGE, MOSTINNOVATIVEBROKERAGE &MOSTINNOVATIVEMARKETINGCAMPAIGN
INMAN’S 2022-2024 GOLDEN I AWARDS
7YEARS
INC. 5000 FASTEST-GROWING PRIVATE COMPANIES
$16B+ IN GLOBAL SALES The Power of The Agency
AMONG REALTRENDS TOP 50 FIRMS IN AVERAGE SALES PRICE BY SIDES AT $2.5M
5YEARS
FINANCIAL TIMES:ONE OF THE AMERICAS’ FASTEST GROWING COMPANIES
Supplements & Helpful Info
EVERYTHINGYOUNEEDTOKNOWABOUT THEHOMESELLINGPROCESSATAGLANCE.
CHECKLIST HOME INSPECTION
Exterior
☐ Roof&Gutters–Removedebris,checkformissingshingles,andcleargutters/downspouts.
☐ Siding&Paint–Touchuppeelingpaintandcheckforsignsofrotordamage.
☐ Foundation&Drainage–Lookforcracks,standingwater,orsignsofshifting.
☐ Windows&Doors–Ensuretheyopenandcloseproperly,andreplacebrokenscreens.
☐ Garage–Testthedooropenerandconfirmtheauto-reversesafetyfunctionisworking.
Interior
☐ EnsureallutilitiesareturnedonandpIlotlightsarelit.
☐ GatherImportantDocuments–Havewarranties,manuals,andmaintenancerecordsready.
☐ CheckforLeaks–Inspectundersinks,aroundtoilets,andnearappliances.
☐ TestFaucets&Drains–Ensureproperwaterpressureanddrainage.
☐ InspectWalls&Ceilings–Fixcracks,waterstains,orpeelingpaint.
☐ CheckFloors–Repairloosetilesorsqueakyfloorboards.
HVAC
☐ ReplaceAirFilters–HelpsHVACefficiencyandshowsgoodmaintenance.
☐ EnsuretheThermostatWorks–Testheatingandcoolingsettings.
☐ CleanAirVents&Ducts–Removedustbuildup.
Plumbing & Electrical Systems
☐ TestOutlets&LightFixtures–Replacenon-workingbulbsandensurenoexposedwiring
☐ CheckCircuitBreakerBox–Labelcircuitsifneededandensurenotrippedbreakers
☐ FlushToilets&RunWaterinAllSinks–Ensureproperfunctionandnoleaks
☐ RunGarbageDisposal&Dishwasher–Makesuretheyoperatewithoutissues
Attic, Basement, & Crawl Spaces
☐ EnsureProperVentilation–Checkformoisture,leaks,ormold.
☐ LookforSignsofPests–Rodents,termites,orinsectscanberedflags.
☐ CheckInsulation–Properinsulationhelpswithenergyefficiency.
Safety & Security
☐ TestSmoke&CarbonMonoxideDetectors–Replacebatteriesifneeded.
☐ CheckSecuritySystems(IfInstalled)–Ensuretheyarefunctional.
☐ MakeSureFireExtinguishersAreAccessible–Especiallyinthekitchen.
FREQUENTLY ASKED
QUESTIONS
What are my financial obligations?
Closingcostsassociatedwithsellingahomecanincludebutarenotlimitedtoprorationsof taxesandHOAdues,realestatecommission,state,countyorcityfees,mortgagepayofffee, capitalgainstax(ifapplicable)andtitlefees.We’llwalkyouthroughthisandreferyoutoa CPAorFinancialAdvisorwhocanhelpdeterminethefinalpriceyou’recomfortableaccepting.
What do I need to know about home inspections?
Buyerstypicallyrequestageneralhomeinspectiontoevaluatesthehome’sstructure,roof, plumbing,electricalsystems,HVAC,foundation,andappliances Theymayalsorequest specializedinspectionsdependingonthehome'sage,location,orvisibleissues Somecommon inspectionsinclude:radon,mold,pestandtermite,roof,andfoundationorstructural inspections Should I sell my home before buying a new one?
Youragent,lenderandFinancialadvisorcanhelpyoutoassessyourbestoptionbasedonthe marketandyourpersonalfinances Sellingfirstensuresyouhavetheproceedstopurchase yournexthome,butyoumayneedtemporaryhousing Buyingfirstavoidstheneedfor temporaryhousingbutmayrequireabridgeloanorcontingencyplan Dependingonthe situation,youragentmayrecommendwritinganofferthatiscontingentuponthesaleofyour currenthome
A a n findtherightsolutionforyouruniquesituation.Askyouragentaboutappraisalgap contingency!
What is the Seller Broker Compensation for?
TheSellerBrokerCompensationthatasellerpaysiscompensationtoTheAgencyCleveland Northcoastfortheprofessionalservices,experience,andexpertiseinvolvedinmarketingand sellingtheproperty.Theseservicestypicallyincludeadvisingonpricingandpreparation, professionalphotographyandmarketing,hostingopenhousesandshowings,negotiating offers,coordinatinginspectionsandappraisals,andmanagingthetransactionthroughclosing.
COMMISSIONSARENOTSETBYLAWANDAREFULLYNEGOTIABLE,andmaybepaidbytheseller,buyer,the landlord,thetenant,orthirdparty,orbysharingorsplittingthefeesandcommissionsbetweenbrokers.Termsto beoutlinedintheExclusiveRighttoSellerAgreement.
What are fair housing laws?
Itisillegal,pursuanttotheOhioFairHousingLaw,DivisionHofSection411202oftheRevisedCodeand theFederalFairHousingLaw,42U.S.C.A.,3601,asamended,torefusetosell,transfer, assign,rent,lease,sublease,orfinancehousingaccommodations,refusetonegotiateforthesaleor rentalofhousingaccommodations,orotherwisedenyormakeunavailablehousingaccommodations becauseofrace,color,religion,sex,familialstatusasdefinedinsection4112.01oftheRevisedCode, ancestry,militarystatusasdefinedinthatsection,disabilityasdefinedinthatsection,ornationalorigin ortosodiscriminateinadvertisingthesaleorrentalofhousing,inthefinancingofhousing,orinthe provisionofrealestatebrokerservices.Itisalsoillegal,forprofit,toinduceorattempttoinducea persontosellorrentadwellingbyrepresentationsregardingtheentryintotheneighborhoodofa personorpersonsbelongingtooneoftheprotectedclasses Blockbustingisillegalanddefinedas,for profit,toinduceorattempttoinduceapersontosellorrentadwellingbyrepresentationregardingthe entryintotheneighborhoodofapersonorpersonsbelongingtooneoftheprotectedclasses.
