Fairmount Properties X The Agency RE
GLOBAL POWER, LOCAL PRESENCE.
THEAGENCY
ABOUTTHEAGENCY
We’re the industry’s leading
boutique global luxury
brokerage.
Wecombinecreativemarketing,cutting-edgetechnologyandanunforgettableclientservice experiencetoplacetheworldatyourfrontdoor.FromAspentoBeverlyHills,theHamptonsto Mallorca,wecontinuetoshowcasethepowerofTheAgencybrandacrosstheworld’smost sought-aftermarkets,choosingthebestagentsintheindustrytorepresenteverydestination.
The Agency holds a multi-billion
dollar global new development
portfolio and a track record of
success representing some of
the world’s leading developers and most extraordinary properties.
The Agency Global Reach
OFFICES
ARIZONA
Scottsdale
ARKANSAS
Bentonville
CALIFORNIA
Alamo
Berkeley
BeverlyHills
BrentwoodCalabasas
Carmel
CoronadelMar
DTLA
Healdsburg
LaJolla
LosAltos
LosGatos
Malibu
Marin
PacificPalisades
PalmDesert
Pasadena
SantaBarbara
ShermanOaks
SouthBay
StudioCity
Venice
Woodside
COLORADO
Aspen
Boulder
Denver
SteamboatSprings
Telluride
CONNECTICUT
Fairfield
NewCanaan
FLORIDA
FortLauderdale
Miami
Naples
NorthwestFlorida
Beaches
Orlando
PalmBeach
GEORGIA
Atlanta
HAWAII
Maui
Oahu
IDAHO
Boise
Coeurd’Alene
INDIANA
Indianapolis
KENTUCKY
Louisville
MARYLAND
Frederick
MASSACHUSETTS
Boston
Marblehead
MarthasVineyard
MICHIGAN
Birmingham
MONTANA
Bozeman
BigSky
NEVADA
LasVegas
Henderson
Reno
NEWJERSEY
JerseyCity
Rutherford
NEWYORK
Brooklyn
EastHampton
FireIsland
GoldCoast
NewYorkCity
NorthFork
NorthShore
SouthShore
TheHamptons
Westchester
NORTHCAROLINA
Charlotte
OHIO
Cleveland
Hudson
Canton
OKLAHOMA
OklahomaCity
OREGON
Bend
Portland
SOUTHCAROLINA
Beaufort
HiltonHead
TENNESSEE
Chattanooga
Nashville
TEXAS
Austin
Dallas
Frisco
Rockwall
SanAntonio
Tyler
UTAH
Nephi
ParkCity
SaltLakeCity
SaintGeorge
VIRGINIA
Chesapeake
VirginiaBeach
WASHINGTON
BainbridgeIsland
PortTownsed
Seattle
Vancouver
WASHINGTOND.C.
DC Metro
CANADA
Brantford
Calgary
DowntownToronto
Edmonton
FortMcMurray
Kelowna
Halifax
Laval
Montreal
Muskoka
Niagara
NorthVancouver
NorthYork
Oakville
Ottawa
Outaouais
Saskatoon
TorontoWest
Victoria
Waterloo
WestVancouver
WhiteRock
YorkRegion
Yorkville
EUROPE
TheNetherlands(Amsterdam)
Portugal(LisbonCascais,Vilamoura)
Spain(Mallorca,CostaBlancaNorth, MarbellaMadrid,Barcelona)
THECARIBBEAN
Bahamas
CaymanIslands
DominicanRepublic
Turks&Caicos
Jamaica
Panama
CENTRALAMERICA
CostaRica
Nicaragua
Panama
MEXICO
MexicoCity
LaPaz
LosCabos
PuertoVallarta
PuntadeMita
RivieraMaya
SanMiguel
TodosSantos
ValledeBravo
Our strength in New
Development is backed by the leadership of Mauricio Umansky
and Billy Rose as well as many of
our top Managing Partners and
agents with extensive new
development experience.
Public Relations Reach
THEPOWEROFTHEMEDIAISINTHEPALMOFOURHANDS.
Ourin-house,bi-coastalPublicRelationsteamkeepseveryonetalkingaboutThe Agencyandourproperties.Theyholdlong-standingrelationshipswithsomeofthe world’smostinfluentialjournalists,prominentinfluencersandtastemakers.They ensurewe’realwayspartoftheconversation.
ABI-COASTALTEAMBASEDINMAJORU.S.METROS 2,000PRESSPLACEMENTSANNUALLY GLOBALBRANDPRESENCE
SCANHERETOSEEALLTHEWAYSWE’REMAKINGHEADLINES
The Power of The Agency
INMAN’SGOLDENIAWARDS
#1TOPLUXURYBROKERAGE
REALTRENDS
#1AMONGTOP50FIRMS
FINANCIALTIMES
ONEOFTHEAMERICAS’FASTEST GROWINGCOMPANIESFOR5YEARS
THEREALDEAL TOPNYCANDBAYAREABROKERAGES
REALTRENDS
OURAGENTSARE2XASPRODUCTIVE ASTHEAVERAGEAGENT
INC.5000
ONEOFFASTEST-GROWINGPRIVATE COMPANIESFOR7YEARS
The Good Kind of Traffic
THEAGENCYRE.COM
THEAGENCYJOURNALdelivers intentionallycraftedcontenttoourmore than1.2millionannualwebsitereaders, coveringtheworld’shottestproperties, lifestyleanddesigntrends,interviews withtastemakers,andsomuchmore.
1.2MILLIONWEBSITEVISITORS
THEAGENCYEDITdeliverscurated contentdirecttotheinboxesofone millionhighlyengagedweekly newslettersubscribers.
1MILLIONWEEKLYNEWSLETTER SUBSCRIBERS
Ourdedicatedsocialmediastrategistsstudytrendsandalgorithmstoenhance contentperformanceanddriveourdigitalstrategy.Ouragentsleveragethat strategytopromotetheirpropertiesandengagewithbuyersworldwide.Our corporateaccountsarefollowedbyverified,high-profileclienteleincludingCsuiteexecs,athletes,celebritiesandinfluencers.
OURFOLLOWING
One of the World’s Most-Followed Residential Brokerage on Social Media Social media has evolved into a driving force of global real estate sales.
690K+ 10M+
INSTAGRAMFOLLOWERSACROSSACCOUNTS
The Agency Magazine
Designedanddirectedbyourin-housecreativeand publicrelationsteam,TheAgencyMagazineisour inspiredperspectiveonlifeandluxury,showcasing ourpropertiestoaglobalaudience.
ThisexclusivepublicationiscarriedintheprivateplanesofHeraFlight,a renownedleaderinprivateaircraftcharterservices.
Digital Distribution
FeaturedonthehomepageofTheAgency’swebsite(TheAgencyRE.com),whichhas anaverageof1.2Mvisitorsperyear—andgrowing.Itisalsodirectlyemailedtoa highlytargetedlistofTheAgencyclienteleandfeaturedinourweeklynewsletters, whichreachanaffluentaudienceof1M+subscribers.
Inadditiontobeingmaileddirectlyorhand-deliveredtoourclientsandlistofUltraHigh-Net-Worth(UHNW)individuals,thepieceisondisplayinanddistributedfrom TheAgency’s140+officesintheworld’smostaffluentmarkets. S
Thedigitaleditionisheavilypromotedonsocialmedia,whereTheAgencyis oneoftheworld’smost-followedresidentialbrokerages,with500K+ Instagramfollowers.
TheAgencypartnersandhostsnumerousVIPagentandclientevents throughouttheyearwhereourmagazineisondisplayandsharedwith guests.PasteventshaveincludedtheHamptonClassic,TheAgency’sGlobal Forum,F1VIPactivations,TheRealDealshowcaseandmore.It’shanddeliveredtoclientsbyouragents,whoareamongthetop-producingreal estateprofessionalsintheworld.Eachissueisplacedwithinourofficesand officestorefrontsinsomeoftheworld’smostaffluentdestinations.
02 STRATEGY
PLANNING&DESIGN
We advise on a range of design
development aspects, from floor
plans that will maximize the
price per square foot to lifestyle
amenities that will elicit an
emotional response.
Westudyandanticipatemarkettrends,sharingourknowledgetoensureprojectsaredesignedand programmedtoachieveresults—quickabsorptionatpremiumpricing.TheAgencyrepresentsthevoice ofthebuyerforourclients.Weshedlightonwhatbuyersarerespondingtoandwhatarchitectural elementsandlifestyleamenitiestheyareseeking,basedonourinteractionwiththemdaily.
01
Research & Analytics
Quarterlymarketreports
Competitivemarketanalysis
Creationofbuyerarchetypes
Comparable&competitivesetanalysis
Historicalsalesanalysis
Absorptiondatainsights
Advisoryonprojectbudget
Pipelineprojections
GlobalCRMdatabasetoidentifytrends
Globalmarketinsights
03
Branding & Marketing
Globallistingsyndication
Comprehensivelistingmanagement
CRMsetup,integration,andoptimization
In-depthtrafficanalysisandreporting
Curatedvendorrecommendations
Sales&Adminrecruitment&training
Detailedstackingplans
Dynamicpricingstrategies
Globalnetwork&brokerageoutreach
Ongoinginventorymanagement
Contractnegotiations
Salesgalleryoversight
02 Planning & Design
Siteevaluation
Conceptdevelopment
Lifestyle,retail&amenityrecommendations
DevelopmentPlanning
Architecture&designconsultancy
Design&developmentsupport
Creativeartdirection
Brandpositioning
ProjectBudgetReview
04 Sales & Operations
Photographyandvideography
Renderingsandanimation
Interactivedesignandbuildingmodels
Contentandstorytellingstrategy
Brandingandcreative
Publicrelations
Mediabuying
Digitalmarketing
Socialmedia
Localpartnerships
BRANDING&MARKETING
The Agency excels in the art of
marketing and branding new
development real estate, having
positioned some of the world’s
most iconic properties and projects.
WETAILORMARKETINGSTRATEGIESANDBRANDINGCAMPAIGNSTOPOSITIONEACHNEW DEVELOPMENTPROJECTTOSHOWCASEITSUNIQUECHARACTER,AMENITIES,ANDLIFESTYLE.
Ourin-housedesign,content,andbrandstrategyteamsareattheforefrontofintentional,effective marketinganddesign,andcanprovidespecializedguidanceandaseamlessworkflowthatproduces best-in-classmarketingcampaignstodrivesales.Wehavethecapabilitytodevelopafullsuiteof custom-brandedmaterialsandtangibletouchpointsthatleavealastingimpact.
GLOBAL
Digital Marketing and Retargeting
CASE STUDY: 700 LAKE
Establishing Brand Foundation
CollaboratedwiththeAgency’sdesign,PR,andnewdevelopmentteamstocrafta customlogoandcolorpalette.
Deliveredacohesivebrandtoolkitforconsistentapplicationacrossallplatforms.
Extendedthebrandthroughprint,signage,digital,andsocialchannelsto strengthenrecognition.
Strategic Marketing Framework
Builtawarenessthroughstorytellingthatconnectsarchitectureandemotion.
Executedamulti-channelapproach digital,print,andexperiential.
Createdbrandmomentsthatfostergenuineengagementandconnection.
CASE STUDY: 700 LAKE
Visual Storytelling Photo & Video Assets
Producedcinematicvideoshowcasingthelakefrontlifestyleanddesign.
Capturedacomprehensivelibraryofphotoassetsforongoingcampaigns.
Developedvisualcontenttailoredforbothstorytellingandsocialmedia.
Campaign Development & PR
LaunchedtargetedcampaignsacrossGoogle,Meta,andluxuryrealestate networksandimplementedretargetingforqualifiedbuyers.
Ranstrategicprintadsinregionalandlifestylepublications.
Pitchedthecommunitytorealestateandlifestylemedia,securingcoverage inkeyoutletstoelevatebrandvisibilityandcredibility.
Summer Soirée
Hostedanexclusivesummersoiréetounveil700Laketobrokersand partners.
Designedeveryeventdetailtoreflectthecommunity.
Deliveredanimmersiveexperiencethatsetthetoneforthesalesjourney.
LAKESHORE VIEW EVENT HIGHLIGHTS
E. GALLOWAY
VIEW EVENT HIGHLIGHTS
RICHFIELD
PORTFOLIO
ASCAYA
HENDERSON,NEVADA
HIGHLIGHTS
–AMONGTOPTWOLASVEGAS-AREACOMMUNITIESBASEDONAVERAGEACHIEVEDPPSF
–ADVISEDONARCHITECTURALANDDESIGNDIRECTION,AMENITYPROGRAMMING,ANDOVERALLLIFESTYLEVISION
–REFRESHEDASSETSWITHNEWPHOTOGRAPHYANDVIDEOGRAPHYAFTERMARKETINGAUDIT
–IDENTIFIEDANDCOLLABORATEDWITHSTRATEGICBRANDPARTNERSTOELEVATELIFESTYLEPROGRAMMING
–IN2022,TOTALSALESREACHED$63M.TOTALEXCLUSIVECOMMUNITYSALESVOLUMEHASNOWSURPASSED$250M –LOTSANDHOMESSELLINGFOR100%OVERTHEUNDERLYINGMARKET
Yerba Buena Island
HIGHLIGHTS
SANFRANCISCO,CALIFORNIA
–CONSULTEDONOVERALLVISIONOFBUILD,ARCHITECTUREANDDESIGN
-DROVEALLMARKETING/SALESSTRATEGIES,OPERATIONSANDLUXURYAMENITYPROGRAMMING
-CONCEPTUALIZEDTHESALESGALLERYDESIGNANDBUYER/AGENTEXPERIENCE
–SHOWCASEDTHENATURALLYFORMEDISLANDWITH262RESIDENCES,SWEEPINGVIEWS,72ACRES
OFLUSHGROUNDSANDARESIDENTS-ONLYCLUB
THE RITZ-CARLTON RESIDENCES AT L.A. LIVE
HIGHLIGHTS
–REPOSITIONEDTHEPROJECT,STREAMLININGSALESCOLLATERAL ANDMESSAGINGTOREACHATARGETEDINTERNATIONALAUDIENCE
–COMPARABLECONDOMINIUMREALESTATEINDOWNTOWNL.A.MARKET WASTRADINGATANAVERAGEOF$457PERSQUAREFOOT(2073/2074UNITS)
–THERITZ-CARLTONRESIDENCESATL.A.LIVEATTRACTEDANAVERAGEOF $970PERSQUAREFOOT A99%PREMIUMOVERTHELOCALMARKET
LOSANGELES,CALIFORNIA
MANHATTAN,NEWYORK
o East End Avenue
MANHATTAN,NEWYORK
A closer look
at the project Personal Experience
MEETTHETEAM
ABOUT David Ayers
MANAGINGPARTNER
917.519.0622|DAVID.AYERS@THEAGENCYRE.COM
WithmorethanadecadeofexperienceasatopbrokerinManhattan,David Ayershassoldmorethanhalfabilliondollarsinrealestate.Today,David leadsTheAgencyCleveland,andhisclientsandteambenefitfromDavid’s nuanced market knowledge, negotiating abilities and extensive luxury connections throughout Northeast Ohio and beyond. Born and raised in Columbus,DavidisagraduateofNorthwesternUniversity.Todate,hehas worked with some of the biggest names and leaders in the technology, entertainment, medical and financial industries, closing property deals pricedwellintotheeightfigures.Davidexpertlyanalyzesmarketdataandis passionateaboutguidinghisclientsthroughdecisionstohelpthembuilda strong,diverserealestateportfolio.Priortolaunchinghisrealestatecareer, DavidwasaBroadwayactorandstarredinmultipleshows.Armedwithhis entertainment and educational background, David continually employs the mostinnovativeandcreativedigitalstrategiestomarkethispropertiesonan international level. He is also backed by The Agency’s vast global team, which connects him to potential buyers throughout the U.S., Canada, the Caribbean, Mexico and Europe. “Everything I’ve done in my life has been leadingtothischapter,righthereinCleveland,”saysDavid.“It’ssoexciting toapplyallthatI’velearnedandallmyexperiencestothismarket.”
Luxury Expertise
Data-Driven Strategy
Personalized Guidance
Zawitz
MANAGINGPARTNER
440.567.7068|NICK.ZAWITZ@THEAGENCYRE.COM
ManagingPartnerofTheAgencyCleveland,Nickisanaward-winningreal estate professional who specializes in serving buyers, sellers and investors throughout the region, from Portage, Geauga and Summit to CuyahogaCounties.Rankedinthetop5%ofrealestateagentsnationally, Nickisanhonestandstraightforwardguidetohisclients,andisknown forhisskillfulabilitytopriceapropertytosellsmoothlyandefficiently.A natural people person and entrepreneur, Nick got his start selling cars just after high school and later started his own promotional product company. Raised in Solon, Ohio, Nick attended Solon High School and Community College where he studied marketing and finance. “I’ve built solidrelationshipswithlocalvendorsineveryspeciality,andlovebeing abletoconnectmyclientswiththebestcontractors,lendersandmore,” says Nick. As a resident of the Cleveland area for over 30 years, Nick possesses a unique, in-depth awareness of the region and is actively involvedinthecommunitythroughvolunteerwork.Whenheisn’thelping clients, Nick enjoys traveling and spending time with his family-often servingascoachforhissons’footballteamsanddaughter’ssoccerteam. NickisalsotheTreasureroftheAuroraYouthFootballAssociation.
Trusted Local Expertise
Comprehensive Support Network
Client-Focused Guidance
ABOUT Matthew Erkkila
216.509.0887|MATTHEW.ERKKILA@THEAGENCYRE.COM
Withover12yearsofexperienceinrealestate,Matthewbringsawealth ofknowledgeandagenuinepassionforhelpinghisclientsnavigateoneof the biggest financial decisions of their lives. Specializing in properties across Hudson, Twinsburg, Aurora, and beyond, Matthew has a deep understanding of the local market and is committed to delivering exceptional service. Before entering real estate, Matthew worked as a LoanOfficeratWellsFargoHomeMortgage.Hisbackgroundinmortgage lending,pairedwithadegreeinBusinessManagementfromCaseWestern Reserve University, provides a solid foundation for guiding clients through every step of their home-buying or selling journey. Matthew’s expertiseinthefinancialsideofrealestate,alongwithhisleadershipand empathetic approach, ensures his clients feel confident and informed throughout the process. Matthew’s impressive track record includes a lifetimesalesvolumeofapproximately$35millionand141unitssold.He prides himself on being a trusted advisor, offering not just professional expertise but also a personal commitment to understanding his clients’ needsandhelpingthemachievetheirgoals.
Community Connection
Comprehensive Support
Personalized Service
The Agency Sales
ADDRESS
12725LakeshoreShoreBoulevard
9391HobartRoad
RoseHill
Edgewater Streetsboro
2554YellowCreekRoad
4081DerrwoodDrive
3215CrabtreeLane
36205MilesRoad
30AddisonLane
735Hardwick
970TopofTheHillRoad
3377GallowayDrive
695ClubDrive
575HardwickDrive
22700LakeRoad#201
22700LakeRoad#503
3581RobertBurnsDrive
7232CastlePineDrive
375GlengarryDrive
2239FirestoneTrace
915CreekViewAurora
NEIGHBORHOOD
Brahtenhal
HuntingValley Cleveland
HuntingValley
MorelandHills
ChagrinFalls
SALE PRICE
$5,990,000
$4,500,000 $5,395,000 $5,000,000 $3,900,000 $3,550,000 $3,250,000 $3,200,000 $2,851,000 $2,851,000 $2,500,000 $2,400,000 $1,935,000 $1,875,000 $1,825,000 $1,800,000 $1,750,000 $1,350,000 $1,325,000 $1,300,000 $1,290,000 $1,208,500
MORELANDHILLS,OHIO MOUNTAIN VIEW
Information available on request.
WILLOUGHBY,OHIO PLAYMORE
Information available on request.
One Team That
The Age
WhatsetsTheAgencyapartisourabilitytotranslatethatvisionintoaliving,breathingstorythathighlightseachproject’sunique appeal anarrativethatresonateswiththemarketandignitesdesire.Ourteamhastheprivilegeofworkingalongsidevisionary developers,architects,anddesignerstobringprojectsofeveryscaletolife.Whetherwe’reguidingboutiqueorlandmark developments,webringthesamerigor,creativity,commitmenttodetail,high-levelattentionandpassionfornarrativemarketing thathavebecomethehallmarkofTheAgency Wecombinedeepmarketintelligencewithaglobalperspective,tailoringstrategies thatpositioneachprojectforlong-termsuccess.Forus,successismeasuredinthecommunitieswehelpshapeandthe partnershipswebuildalongtheway.
WELCOMETOTHEAGENCY.
Mauricio Umansky Rainy Hake Austin
FOUNDER&CEO
PRESIDENT
Billy Rose FOUNDER& CHIEFCULTUREOFFICER