ADVERTISING STRATEGY
SPRING/SUMMER MARKETING CAMPAIGN 2019
STAY IN TOUCH
@WINEMODERNE INFO@WINEMODERNE.COM
WORDS OF THE LIFESTYLE
FEEL THE VIBE. "TAKE TIME TO DEVELOP BEYOND THE DRI NKI NG GLASS. WE PROMI SE YOU WILL NEVER GO THI RSTY"
FREE YOUR MIND. "We celebrate the beauty in ourselves and our surroundings. We love to create events that are high in concept and make for a fresh experience."
WHAT'S POPPIN? SERVICE INTRODUCTION Share our passion for fine food, wine, champagne and sake in unorthodox style and in a strangely delightful experience. We crave natural wine and only align with conscious, transparent wine producers that strive to provide earthy, funky, balanced and finessed varietals that always reflect and show a sense of place. Rocks, dirt and minerality are the essence of terroir. Our wineries shine in this sub category of the Natural Wine Movement,. Wine Moderne mixes simple taste and seeks unity to find only the best killer juice. Nothing but the best will do. Wine Moderne only provides products aligned with conscious wine producers, awarded and designated wine education, group travel excursions, team building activities, and tasting events. We are a like minded group driven by the same goal to spread the world of wine.
ORGANIC
NATURAL WINE
Wine made from grapes grown in vineyards that exclude the use of synthetic chemicals, fertilizers, herbicides, fungicides, and pesticides.
Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more.
BIODYNAMIC
For a vineyard to be considered biodynamic the vinegrower must follow the organic criteria plus some or all of the philosophies first voiced bythat Rudolf Steiner in as Presentations are communication tools can be used 1924. reports, and more. demonstrations, lectures, speeches,
SUSTAINABLE In general, organic and biodynamic philosophies concentrate on the vineyard (and similar of as Presentations are communication tools thatstandards can be used care should pass into the winery), but with natural demonstrations, lectures, speeches, reports, and more. winemakers stricter, self-imposed standards exist. For example, copper sulfate sprays and cultivated yeasts are never used in natural wine. The biggest misconception is about sulfur dioxide is that is has Get G o R i desharing Company Advertisin g S t r a t e g y been used as a disinfectant and antioxidant since the Roman times.
BONA FIDE SOMMELIER & WINE EDUCATOR
FOUNDER, RINGLEADER, WINE RADICAL
Melanie is making moves with 15 years of juicy tales under her belt, all driven by a small, like-minded group who share the same goal, we are pushing the world of wine. Melanie always talks clients into doing something amusing. When she's not sharing her passion, she can be found glamingping off the beaten path with her dog Desi, a copper Vizla and her vintage 1957 Airstream Caravanner, in tow.
"WINED" UP"WITH WSET Melanie began her formal wine education in 2006 at the Culinary Institute of America, St. Helena, CA. Prior to that her natural curiosity, led her to "wine up" and study the Wine and Spirits Education Trust. She completed WSET Advanced Certification in 2008.
Melanie Chang
COURT OF MASTERS & CERTIFIED SPECIALIST in 2009, Melanie became a Certified Sommelier by the Court of Masters, and is currently preparing for their Level 3 Exam. Soon after she earned the distinction of Certified Specialist of Wine with the Society of Wine Educators. She has traveled the globe, and was most recently awarded the designation of French Wine Scholar and WSET Educator
Gold Standard PREFERRED CHOICE FOR CELEBRATIONS OF ALL KIND
SELECTIVE SPARKLERS $85.00
CHAMPAGNE GAINS $85.00
FINE + RARE $85.00
WHETHER YOU ARE TASTING WITH THE BESTIE, TOASTING TO A SPECIAL OCCASION OR SIMPLY ENJOYING A GLASS
ELEVATE A DAY TO DAY MOMENT AND LEARN EACH HOUSE'S SIGNATURE STYLE. LEARN TO RECOGNIZE THE NUANCES IN CHAMPAGNE TI MAKE TASTINGS ULTRA FAB! BECOME A "CHAMP" IN WINE MODERNE CLASSES TO DEVIATE YOUR PALATE & BRING YOUR KNOWLEDGE TO THE NEXT LEVEL!
WINE, SPIRIT & SAKE EDUCATION GET
WSET LEVEL II Covers Wines & Spirits of the world. The course is divided into roughly 50% wine tasting and we taste over 45 wines in the series.
SCHOOLED
MATERIALS
PETER NEPTUNE
Class includes all course materials, program syllabus, examinations, registration and one-hour multiple choice exam. .
All registration and regulations are overseen by The Peter Neptune School of Wine. WSET Centre 838.
LEVEL II COURSE
OVERVIEW LEVEL II SYSTEMATIC APPROACH, FOOD AND WINE MATCHING KEY GRAPE VARIETIES: CHARDONNAY, SAUVIGNON BLANC, RIESLING, MERLOT, CABERNET SAUVIGNON, PINOT NOIR, SYRAH, AND GRENACHE
GRAPE GROWING, WINE MAKING & KEY PRODUCING REGIONS SPARKLING AND SWEET WINE, FORTIFIED WINES PLUS SPIRITS AND LIQUEUR
A HIP INTROINTO THE WORLD OF
NINONSHU
May your Masu Cup Runneth Over.
KATHLEEN JOHNSON NINJA SAKE CLASSIC NINJA SAKE CLASSIC Swimming Instructor
With a rich Japanese history dating back to 300 AD, this course willframework Great technology Secure SAKE BOSS 101 cover culture, customs $150.00 and basic terms. $85.00
SAKE BOSS 101 Taste the full spectrum of sakes within the classification Updated app and system, website taste the many body styles and flavor profiles of this traditional beverage.