How to use Machine Learning to Personalize Consumer Engagement and Unlock Growth
WIFI digitbench19
#digitbench1 9
Keynote
9:30 AM - 9:40 AM
How to use Machine Learning to Personalize Consumer Engagement and Unlock Growth LIAD AGMON CEO Dynamic Yield
WIFI digitbench19
#digitbench1 9
Dynamic Yield is platform that leverages AI for quickly building better performing and more relevant digital customer experiences. It drives higher customer engagement, revenue and lifetime value.
A/B Testing & Predictive Targeting
1:1 Affinity-Based Personalization
Email & Push Triggers Mobile App Personalization Behavioral Messaging & Notifications Journey-aware Product Recommendations
Manual & Automated Segment Building
300+ global customers
Personalization Engines Magic Quadrant Leader Dynamic Yield is highest in “ability to execute” and furthest for “completeness of vision” in the Leaders Quadrant
Click here to see the video
Digital touchpoints everywhere: New opportunities, New challenges
We are about to enter a hyperpersonalized world
Customer Data
Content
Personalization
Realtime Context
What do customers want?
Efficiency
Relevance
Joy
Efficiency Efficiency
Relevance
Joy Joy
Relevance
You, trying to improve digital customer experience.
Where to Start?
1. Identify a leader (could it be * Smart you?) * * * * *
Data Driven Entrepreneurial Knows the org well Respected by her peers Technical acumen a big plus
2. Get buyin of parttime * FrontEnd Developers contributors * * * * *
UX Online Marketers Product Managers CRO experts Analytics
3. Identity a couple of fast * Recs Layout Optimization wins * Dynamic Homepage Banners * Smart landing pages
4. Start a culture of bold experiments * Brand team may say ‘it can negatively affect the brand’. BS. * Beg developers for help. Bribe them if needed. * Widely share results and analysis. Your CEO loves data!
5. Send me a postcard when you get promoted (or Venmo me @LiadAgmon)
Two AI-Powered CX Examples
1
Hero
Category Top Sellers
Reviews
Effort: 8 hours creating template. 1 hour per each new experience.
More Product Recs
Promo Video
1
2
3
4
Hero
Category Top Sellers
Reviews
More Product Recs
Promo Video
20% Drop in Bounce Rate Good ROI for an 8hour effort? You bet!
2
Before
Effort: 10 hours modifying DY’s Template Revenue / Session: +5.9%
Good ROI? You Bet.
After
Email me: liad@dynamicyield.com