THE CURRENT STATE OF THE SOCIAL MEDIA MANAGEMENT ECOSYSTEM Cowritten with
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THE CURRENT STATE OF THE SOCIAL MEDIA MANAGEMENT ECOSYSTEM
6 Powerful Social Media Tools for your Community That are Guaranteed to Increase Brand Presence
PLAN #1 INTRODUCTION #2 SOCIAL MEDIA STRATEGY #3 SOCIAL MEDIA ORGANISATION #4 THE ECOSYSTEM OF SOCIAL MEDIA MANAGEMENT TOOLS #5 THE EXPERT'S VIEW: SOCIAL MEDIA TRENDS IN 2019
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SPEAKERS
Aurélie DHOT
Head Of International Sales NEXTON
Soraya BENALI
Head of Digital NEXTON
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WE COLLABORATE WITH:
Aline GEFFROY
Caroline VILLIEN
Santiago GARCIA SOLIMEI
Global Social Media Director
Sales & Marketi ng Director
Head of Global Social Media
SAINT-GOBAIN
TRANSDEV
MELIA HOTELS INTERNATIONAL
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#1 INTRODUCTION Social Media is becoming increasingly firmly established in everyone's lives. These platforms influence how we interact, have fun, obtain information, consume, debate, etc., so much so that even the most serious subjects have entered the arena. According to a study published by We Are Social and Hootsuite, « we spend an average of 2 hrs 16 mins on social media every day ». The phenomenon is so pronounced that we now have the terms digital detox ! Brands have fully integrated these new challenges and although just a handful were using them initially, they now know that to form a connection with their consumers, social media is precisely where they need to be. ”It's no longer about being focused on your own brand but adopting the conventions of digital.”
Innocent : Which goes for a humorous approach with its captivating phrases.
Le Slip Français : Which has based its entire communication on social media to reach the 33 million French users.
Welcome to the Jungle : Which has transformed the communication style of a platform that brings together businesses with potential candidates.
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#1 INTRODUCTION
This Is The era of Transparency, and Legislation on The Subject has been Stepped up. Users are Now Informed about Every Partnership with brands, and Influencers. v
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#2 SOCIAL MEDIA STRATEGY Creating a Connection With Your Community by the development of an influence strategy. Arousing Emotions by Asserting an Original Identity Through a Brand Content Strategy and offering creative and diverse formats. Utilizing Transparency and Ethics.
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#3 SOCIAL MEDIA ORGANISATION SO HOW DO YOU STRUCTURE AN INTERNAL ORGANISATION?
Let’s Take a Look at The Five Social Media Organisational Models.
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#4 THE ECOSYSTEM OF SOCIAL MEDIA MANAGEMENT TOOLS SCOPE OF THE STUDY - SERVICES PROVIDED
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#4 THE ECOSYSTEM OF SOCIAL MEDIA MANAGEMENT TOOLS SCOPE OF THE STUDY – TOOLS SOLUTIONS
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#4 THE ECOSYSTEM OF SOCIAL MEDIA MANAGEMENT TOOLS SCOPE OF THE STUDY INTEGRATIONS
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#4 THE ECOSYSTEM OF SOCIAL MEDIA MANAGEMENT TOOLS COMPARISON OF THE TOOLS – SOCIAL LISTENING
COMPARISON OF THE TOOLS – COVERAGE OF THE LEADING SOCIAL CHANNELS
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#4 THE ECOSYSTEM OF SOCIAL MEDIA MANAGEMENT TOOLS COMPARISON OF THE TOOLS – COMMUNITY MANAGMENT
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#4 THE ECOSYSTEM OF SOCIAL MEDIA MANAGEMENT TOOLS COMPARISON OF THE TOOLS – SOCIAL ADVERTISING Social Ad is an Advert Shown on Social Media. The Main Social Channels Involved in Advertising are:
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#4 THE ECOSYSTEM OF SOCIAL MEDIA MANAGEMENT TOOLS COMPARISON OF THE TOOLS – SOCIAL CUSTOMER CARE The tools provide global management of allocations, an approval workflow, response templates and statistics on customers. The most advanced tools also provide backoffice functions: assign conversations according to workload, implement an approval workflow, a knowledge base, a known issue management system, a ticket management system, an appointment management tool, etc.
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#4 THE ECOSYSTEM OF SOCIAL MEDIA MANAGEMENT TOOLS SPECIALISED PLAYERS
Influence Marketing
Employee Advocacy
User Generated
Customer or
Content Platform
Brand Advocacy
Visual Content Production
Gamification
Social Care
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#5 THE EXPERT'S VIEW: SOCIAL MEDIA TRENDS IN 2019 1
1. The New Social
2
3
2. Algorithms
3. Pursuing
Shopping
Set To Die Out
Authenticity to
Experience
?
Foster Engagement
The end of algorithms is nigh! This highly controversial subject made it into the public arena in 2018, as this method can sculpt social media timelines based on viewing history, which alters our view of the world.
To combat web user disengagement, Social Channels are reinventing themselves and offering new functions to simplify their use and encourage users to discuss with brands.
Social shopping is a marriage of e-commerce and social media. It’s a new customer experience! The principle is to use images to pique shoppers' interest and allow them to buy the items at the click of a button.
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PANEL DISCUSSION
Social Media Management TOPICS DISCUSSIONS 1 TOOLS 2 CONTENT 3 INFLUENCE WHAT NEXT IN SOCIAL MEDIA
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Thank You !
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